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Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast? https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting. Not that I have any doubts about the https://soundsprofitable.com/update/good-data-back-to-basics (myriad case studies and the reports) that provide ample evidence to the fac that yes, podcasting's host-read ads beat the pants off of just about every other form of audio advertising. The reason host-read ads work really, really well is not because the host of the show is reading out the ad. Yes, I know that sounds weird. But it's not the host reading that does it. It's the audience trusting the recommendations of the host. A host-read ad is—and I know I'm oversimplifying, but not much—a recommendation. A powerful one, but that power only extends so far. It's delineated, more or less, by the domain of the topics and issues discussed on the podcast. I'd be heavily influenced by a car recommendation from the host of a car podcast. But life insurance? Nope. I'd listen to a birder podcaster tell me what binocular to buy. But their opinion on patio furniture is less important. And don't forget the myriad fiction, news, or straight-up educational podcasts where there isn't a strong and central host. In all of those cases, there's not even an option for a true host-read ad. Keep that in mind and look closely at the type of show you're producing before you assume that ad types other than host-read aren't applicable. They might be. And they might work even better. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://soundsprofitable.com/update/good-data-back-to-basics (Podcast advertising case studies) https://twitter.com/Clew_less/ (Andrew Clews) https://twitter.com/dbwilldo (Don Burnside) https://www.motoringpodcast.com/ (Motoring Podcast) https://www.whiteroofradio.com/ (White Roof Radio) https://twitter.com/Suzy_Bee (Suzy Buttress) https://casualbirder.com/ (The Casual Birder Podcast) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you're a new or veteran podcaster, if you're serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate's Podcast Growth Labs at Captivate.fm. https://podcast-pontifications.captivate.fm/captivate (Captivate.fm) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy
Why do you podcast? Yes, plenty of selfish reasons are important if only to keep you podcasting. But does it go deeper than that? I asked the community and was blown away by the responses I received. Garret Godfrey says his show, Good Patron, explores “...how we can better support the bands & musicians we love.” Dr. Carrie Gillon says her show, Vocal Fries, exists ”...to highlight the fact that judging language is judging humans in racist, sexist, classist ways, and more.” Susan Ni Chriodain says: “Over 80% of people are disengaged in the workplace. In Life Beyond the Numbers, conversations are about how to have a more fulfilling work-life.” Travel podcaster Amanda Kendle says that her podcast, The Thoughtful Travel Podcast, “...connects to my whole kind of life/career purpose, which is sharing the value of travel as a tool both for personal growth and to make the world a better place.” Martha Lawton of Squanderlust says her show's purpose is: “To help people overcome fear and shame around how they have managed their money, so they can face where they are now and change it for the better.” Neil Hedley of The Snooze Button says his show is “... an effort to save people from the hucksters who would capitalize on ignorance by pushing ridiculous solutions that don't actually help people.” Gary Arndt sums up the purpose behind Everything Everywhere Daily with: “I'm trying to combat ignorance. Too many people just don't know much about the world around them. How it works and how it came to be.” And Andrew Clews says the Motoring Podcast wasn't started for a goal, but that: “As we've gone on, we have found ourselves fighting misinformation/lack of understanding…” Again, there's no requirement to do that. Podcasting just for fun can certainly be quite fun. But if building something bigger with a true community around it, it's probably worth your time to figure out the bigger mission your podcast plugs into. ----- Boostagram Corner Thanks to James Cridland for the Satoshis! Links in the next section. ----- Links: • Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)! • Pam Slim - https://pamelaslim.com • She Podcasts LIVE - https://www.shepodcasts.com/live/ • The Tweet that started it all: https://twitter.com/evoterra/status/1452845830721785858 • Garrett Godfrey - https://twitter.com/musciguy • Good Patron - https://utrmedia.org/podcasts/good-patron-podcast • Dr. Carrie Gillon - https://twitter.com/carrie_gee • Vocal Fries - https://vocalfriespod.com • Susan Ni Chriodain - https://twitter.com/S_Ni_C • Life Beyond the Numbers - https://www.beyond-thenumbers.com • Amanda Kendle - https://twitter.com/amandakendle • The Thoughtful Travel Podcast - http://www.notaballerina.com/podcast • Martha Lawton - https://twitter.com/marthalawton • Squanderlust - https://www.squanderlustpod.com/ • Neil Hedley - https://twitter.com/GetYourSnoozeOn • The Snooze Button - https://thesnoozebutton.com/ • Gary Arndt - https://twitter.com/EverywhereTrip • Everything Everywhere Daily - https://everything-everywhere.com/everything-everywhere-daily-podcast • Andrew Clews -https://twitter.com/Clew_less • Motoring Podcast - https://www.motoringpodcast.com • James Cridland - https://twitter.com/JamesCridland • Podland - https://www.podland.news/ • Podnews - https://podnews.net/ • Join the Advancing Podcasting community - http://advancingpodcasting.xyz • New Podcast Apps - http://newpodcastapps.com • Give value for value for the show! - https://podcastpontifications.com/value-4-value • Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at... Support this podcast
Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they're missing out on what life has to offer. Which are you? You may have seen the news from China on the growing pushback against the “996” way of doing business, where workers to are expected (or required) be productive from 9:00 AM until 9:00 PM six days a week. While I am in no way trying to conflate the hellish conditions exploited workers around the globe face every day with the “job” of podcasting, I can say that many podcasters do work incredibly long hours. For many, 996 is just getting started. I know podcasters who are at it 8-12-7 or 10-3-7 kick. For many, that's their choice. I don't presume to know your individual circumstances, so I can't tell you how you should or should not spend your time, even on your podcast. But I can say that if you have a choice, and if you feel like you need to make a choice, it's okay to bug out early on your podcast from time to time. It's OK to take a day off from your podcast when you need it. Heck, it's OK to take the long weekend to do whatever you want. And yes, it's perfectly acceptable to go on vacation and just relax for a week or more. If you want to take a break, and if you can take a break, it's OK to take a break. Podcasting will still be here when you get back. I'd much rather have you in podcasting for the long run than see you burn out too quickly, as far too many would-be podcasters do. Do what's right for you. ----- Boostagram Corner! Shout-outs in the episode to Paul Colligan and Andrew Clews for their support. Links in the next section. ----- Links: • FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp • Pushback on China's 996 work culture - https://www.protocol.com/bulletins/996-illegal • Paul Colligan on Twitter - https://twitter.com/colligan • The Podcast Partnership - http://podcastpartnership.com • Podfriend - https://www.podfriend.com • Andrew Clews on Twitter - https://twitter.com/Clew_less • The Motoring Podcast - https://www.motoringpodcast.com • More new podcast apps - https://podcastindex.org/apps • Podcast Pontifications In Your Inbox - https://podcastpontifications.com/#subscribe • Support Evo on Buy Me A Coffee - https://www.buymeacoffee.com/evoterra ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcasting-996-path-to-success-or-early-burnout. Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come. Buy him a virtual coffee to show your support at https://BuyMeACoffee.com/evoterra. And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting. Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net. Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com. Photo by https://unsplash.com/@innernature?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Aarón Blanco Tejedor) on https://unsplash.com/s/photos/stress?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Unsplash) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Support this podcast
Research has found New Zealand's burgeoning health-tech sector has significant economic potential but access to lucrative foreign markets is being slowed by hurdles in the earlier stages of development. The health-tech sector generated an estimated $2.85 billion in revenue in just the last year - with record growth since Covid-19 struck. But research from Callaghan Innovation has highlighted the key challenges for Kiwi healthtech businesses, including complicated clinical trial regimes, complex regulatory requirements, and difficulties accessing investment and educational support. It's launched a programme to support the sector overcome these challenges and grow businesses. Kathryn speaks with Andrew Clews, the head of Health Technology at Callaghan Innovation and Garth Sutherland, chief executive of The Insides Company.
Research has found New Zealand's burgeoning health-tech sector has significant economic potential but access to lucrative foreign markets is being slowed by hurdles in the earlier stages of development. The health-tech sector generated an estimated $2.85 billion in revenue in just the last year - with record growth since Covid-19 struck. But research from Callaghan Innovation has highlighted the key challenges for Kiwi healthtech businesses, including complicated clinical trial regimes, complex regulatory requirements, and difficulties accessing investment and educational support. It's launched a programme to support the sector overcome these challenges and grow businesses. Kathryn speaks with Andrew Clews, the head of Health Technology at Callaghan Innovation and Garth Sutherland, chief executive of The Insides Company.
On this episode of the show Jenny chats with Ian Tabor and Andrew Clews about automotive technology and security. Ian is a globally reknowned expert on vehicle technology and appears regularly at hacker conferences demonstrating car-hacking techniques and issues with security. Andrew presents the award winning “Motoring podcast” and “Rearview” podcasts regular news and interview shows regarding all aspects of motoring news. The guests discuss the past, present and future of vehicle technology and security, the wider implications of innovation in the field, and how the topic is evolving in the wider context of global security issues. ____________________________ For more of The Jenny Radcliffe Talk Show: https://www.itspmagazine.com/the-jenny-radcliffe-talk-show-on-itspmagazine
Can your podcast be found anywhere people are looking for your podcast? How about places they aren't looking for traditionally defined podcasts (read: YouTube)? Where do you put your podcast? What platforms that support audio do you ignore or resist? Join Ray, Dave, Andrew Clews and Paul Colligan to discuss your podcast's distribution. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Sign up, if you'd like to appear on a future Round. Subscribe to Podcasters' Roundtable on YouTube and use the bell icon to set notifications so that you know when we're live!
Andrew Clews hosts The Motoring Podcast and Rear View, podcasts all about the motoring industry. We chat about the gear he uses to record, how he edits, publishes, and markets his podcast, Patreon, and building a community for podcasters.
Andrew Clews hosts The Motoring Podcast and Rear View, podcasts all about the motoring industry. We chat about the gear he uses to record, how he edits, publishes, and markets his podcast, Patreon, and building a community for podcasters.
Andrew Clews hosts The Motoring Podcast and Rear View, podcasts all about the motoring industry. We chat about the gear he uses to record, how he edits, publishes, and markets his podcast, Patreon, and building a community for podcasters.
In this episode I talk to Andrew Clews of The Motoring Podcast about how they've gone about breaking into very non-podcasting niche. We also delved a little into how they've gone about structuring their show, to allow for different types of content and different types of listener: particularly news vs industry stories. If you're curious […]Support the show (https://pod.academy)
In this episode I talk to Andrew Clews of The Motoring Podcast about how they’ve gone about breaking into very non-podcasting niche. We also delved a little into how they’ve gone about structuring their show, to allow for different types of content and different types of listener: particularly news vs industry stories. If you’re curious […]Support the show (https://pod.academy)