Podcasts about podcast pontifications

In Episode 147, host Kevin Patton reviews the highlights and events of the previous year in the world of The A&P Professor. He then turns to last year's predictions for teaching human anatomy and physiology to see if he was on the right track. Finally, predictions for the coming year are revealed. And lots of other stuff—this episode is two hours long, after all! 0:00:00 | Introduction 0:00:50 | Debrief: Topics, Stats, Reflections 0:21:28 | A Long, Long, Long Episode 0:23:05 | Debrief: More Reviewing & Reflecting 0:38:59 | Did I Get My Predictions Right? 0:50:22 | Textbook & Academic Authors Association 0:57:47 | Looking Ahead with New (Old) Predictions 1:10:49 | Brain Break 1:12:58 | A Couple More Predictions 1:24:50 | What's on TAPP? 1:26:20 | More New Predictions 1:44:47 | Let's Share 1:45:41 | Even More New Predictions 1:58:20 | Staying Connected ★ If you cannot see or activate the audio player, go to: theAPprofessor.org/podcast-episode-147.html

In an episode of the now-retired show Podcast Pontifications, Evo Terra drops a truth bomb for all the “record to tape” or “record and release” podcasters:But if you look at the larger universe of podcasting, which is now millions of podcasts strong, you'll see that podcast listeners are voting for the kinds of shows that take more time and care than can be put into a linear record and release style of podcast.He was talking about people who record a show and then release it as is (known as record and release, or record to tape). But from that ailment comes another symptom: people using Zoom to record.You need to stop using Zoom.Similar to Evo's point above, listeners today more than ever expect quality. They want you to sound like you're in the room with your guest.And that's easier than ever with great tools like  Riverside.fm, which records everyone's audio locally, and separately. No weird robot video from bad internet connections here.This is important because bad audio can erode trust, which could stifle your podcast's growth, and your ability to establish expertise.One of the reasons I feel my show grew quickly is because I've added a commitment to the best possible audio quality from the very beginning.If you're not sure where to start, I strongly recommend  Riverside.fm. It's affordable, well-made, and the most reliable of the tools I've used. Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★

Let's encourage our hosts to be even more hospitable. In Ep#50 we're going to analyse why podcast hosting companies shut down, integrating v4v as a business and how you could do it all by yourself (or with some peers).Huge thanks to The Bearded Tek, Sam Sethi, Chad F, James Cridland & Boobury for supporting the show. Loving the live boosts!15% of this episode is going to Cameron for providing an important building block and his behind the scenes work.5% of this is also going to IPFS hosting so if you want some sats, have a think about favouriting this show.Handy links:Feed Your Brand: https://podetize.com/why-podcast-hosting-companies-quit-and-what-you-can-do-to-avoid-it/Podcast Pontifications: https://podcastpontifications.com/episode/hitting-the-limits-of-low-cost-podcast-hostingIPFS Hosting: https://ipfspodcasting.net/DeMu Github: https://github.com/de-mu/demu-feed-templateValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcastConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcast

In this episode, we discuss the history of audio fiction, creating images through sound, and representation in the audio industry. Find our guest on the internet Twitter: https://twitter.com/writersyndrome Website: https://dianampho.com/ Find The Afronauts on the internet Twitter: https://twitter.com/AfronautsPod Instagram: https://www.instagram.com/afronautspod/ Afronauts Ko-fi: https://ko-fi.com/afronautspod Sources Mentioned Free Webinar with Fred Greenhalgh: https://finalrune.com/learn-audio-fiction-with-fred/ Nightlight Podcast: https://nightlightpod.com/ Podcastle: https://podcastle.org/ Realm: https://www.realm.fm/ The Parsnip Ship Podcast: https://www.theparsnipship.com/#welcome QCODE Media: https://qcodemedia.com/ Air New Voice Fellowship: https://airmedia.org/programs/new-voices Caroline Mincks: https://carolinemincks.carrd.co/ Seen and Not Heard: https://www.realm.fm/shows/seen-and-not-heard Faith McQuinn/Observer Pictures: https://www.observerpictures.com/About.html Radio Drama Revival Podcast: https://radiodramarevival.com/ Bombs Always Beep: https://www.bombsalwaysbeep.com/ Podcast Pontifications: https://podcastpontifications.com/episodes Transom Podcast resources: https://transom.org/2015/podcasting-basics-part-1-voice-recording-gear/ Podnews: https://podnews.net/ The Squeeze: https://thisisthesqueeze.substack.com/about Sounds Profitable: https://soundsprofitable.com/ --- Send in a voice message: https://anchor.fm/afronauts-podcast/message

It's been awhile since we did a recap of news in the podcasting world - so I'm gonna share some headlines that have grabbed my attention over the last month or so:The biggest story is Edison Research's Spoken Word Audio report, released at the end of October, and surveying Americans ages 13 and up.  Some of the key takeaways: 131 million Americans listen to Spoken Word Audio daily, that's up 25% since 2014.   Also, 29% of all audio consumption is now spoken word. That's up 1.5x from eight years ago.  And Gen Z specifically, their consumption of spoken word audio has nearly tripled.   And that's not just because today's pop music sucks.  Also, it's too loud and GET OFF MY LAWN!   Here's a link to the takeaways and the study: https://www.edisonresearch.com/the-spoken-word-audio-report-2022-from-npr-and-edison-researchPodcast host Buzzsprout has gone viral with their video on how to be a podcast guest.  It's a classic 90's instructional video throwback - complete with a rapping PSA.  Link: https://youtu.be/mes-wril-GwSome news specific to Apple Podcasts:  Beginning in 2023, they'll no longer require an email address to be associated with a show.   I love this idea - because I'm the admin email for many of my clients, I can't TELL you how much spam I get.   Your email address doesn't need to be in the back end RSS data.  But it should be in your show notes, so your listeners have a way to contact you.    Also, Apple has started auto-tagging individual episodes by category.   On one hand, Big Brother is listening, but on the other, it might help your discoverability!You may have noticed a new look to Apple Podcasts in iOS 16.  If you listen on an iPad, you'll have a new sidebar to help you navigate between shows.  And on iPhone, you'll be able to navigate easier from the lock screen.  That said, Apple is raising prices on Apple Music, Apple TV+, and Apple One.   Man, I hope that last season of Ted Lasso is worth it...Amazon Music still represents less than 1% of US podcast listening, but it's Amazon, so I expect that number to grow.  They've added more ad-free podcasts for Prime members.  Maybe instead, we'll just keep seeing ads for terrible Thursday Night Football games.  Titans-Packers this week.  Yawn.  Can't Wait.Tom Webster, in Sounds Profitable, has a two-part series on Radio's Seven Warnings For The Podcast Industry. They are:Painting With The Same BrushPlease Don't Destroy Us With AdsDon't Neglect the Farm TeamNever Be Content With ContentNo One Will Thank You For Killing Their JoyYou Don't Start Smoking at 30Never Forget Joey Bag O'Donutshttps://soundsprofitable.com/update/radio-warnings-for-podcast-industry-1https://soundsprofitable.com/update/radio-warnings-for-podcast-industry-2You know I'm a fan of Squadcast as a remote audio recording platform.  They announced they've received several patents for their behind the scenes tech. https://squadcast.fm/blog/patent-awarded-the-squadcast-recording-engineA podcast called Canadian Politics is Boring is putting out an episode of their show on cassette.  Yes, cassette.  It's a cool novelty - but unless you've got a device that plays cassettes, it seems the tapes are just going to be glorified paperweights.Finally, a quick shoutout to Evo Terra, who wrapped up his show Podcast Pontifications.  He was one of the first big names in podcasting two decades ago, and he was always gracious to me with his time, including being a past guest on this show.  You can find his episode here: https://thejagshow.simplecast.com/episodes/podcast-og-evo-terra-consumed-only-beer-and-sausages-for-a-month

Podcast Hall of Famer Evo Terra is ending his Podcast Pontifications show. The show has dissected all points of the podcast business and there have been moments of punditry, contemplations, skepticism, and at times political positioning. This show along with a selection of others have been my "go-to" shows to learn more about what is happening in podcasting.In this episode you will find out what Evo is up to next. We also discuss the value of Podcast 2.0 . We also talk a lot about fiction podcasts, audiobooks and narration which should give you an idea of what Evo will be doing next. Speaking of Podcast 2.0 and Value-for-Value, we have pivoted ourselves and are entertaining your support with Boosts. We are so new to it we have no idea what we are doing or talking about but this marks the first episode where we are swimming in the Boostagram swimming pool. (We started by downloading and listening to podcasts using the Fountain App.Sign up for his newsletter here. And Follow the Twitter account here.Evo also gave us one last podcast pontification on Twitter and announced he might be doing Twitter a little bit less and is involving himself with Mastadon.A thanks to the people who support the show each week and allow it arrive on your phones for free.Matt Fogarty VoiceoversnLogicMegatrax - Licensed Music for your radio station or podcast production company.Click here for a transcript of this episodeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podland supports both transcripts and chapters, if your podcast app doesn't then grab a new app from podnews.net/newpodcastappsSpecial Guests:Adam Curry (Podfather) & Dave Jones (Podsage) talk about: How the podcast namespace started?Why it will never be called Podcast 3.0?Why Value4Value has already jumped the ‘Chasm of Adoption'?What new tags are Adam/Dave most excited about in Phase 6 of the namespace?Show Notes & Links:Goodbye to Evo Terra's Podcast Pontifications and hello to The EndBuzzsprout has become the first major podcast host to remove email addresses from RSS feeds. The podcast:txt tag in the new podcast namespace has been formalised. Amazon has made big changes to Amazon Music Prime, including ad-free podcasts.Buzzsprout's platform stats for September give Amazon Music a 0.7% market share of all podcast downloadsAmazon has “fired half of its Amp live radio division”Elon Musk @elonmusk "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month."@jack's new alternative to existing social networks like Twitter. https://bsky.appDetail is a new tool built for quickly shooting multi-camera video.Adobe Express PodcastDescript is raising tens of millions of dollars at a $550M valuation. But I think the biggest news is that @OpenAI is leading the round.Castos has built Produce it UpJames Curry pulls back the curtain on the news producer life. From handling diva...Listen on: Apple Podcasts SpotifySupport the showGet in touch with our weekly review of all things podcasting! Website: www.podland.news Twitter: @jamescridland and @samsethi Boosts: ⚡james@crid.land and ⚡sam@getalby.com

Not so long ago, it was possible to talk about the future of podcasting in relevant terms for every podcaster. But podcasting has evolved beyond those simpler times. So what do we do in these more complex times? I'm not gonna beat around the bush. What you are listening to or reading right now is the very last episode of Podcast Pontifications that I will make. This is it.  I wrote out this long and detailed outline of a script that dug deep into why I'm making this decision and what I'm doing next... but I threw it out because it was a little—OK, a lot—self-serving. Brevity is better. Episodes should be as short as you can possibly make them, right? That's something you've heard me say before. So I might as well eat my own dog food.  I'm choosing to shut down production of future episodes of Podcast Pontifications for a lot of reasons, but they all trace back to a single reality: Podcasting has outgrown my ability to keep up with all the changes.  That's something that's likely not going to slow down anytime soon. So I'm doing the only logical thing to do when an industry gets this fractured, and you're just  one person. I'm niching down. You know. That course of action I've suggested you do with your own podcast for years now? The niche I'm picking is fiction podcasting. No, not as a maker of fiction podcasts, which also precludes me from being a pundit. I'm simply not qualified to tell fiction podcasters what they should be thinking about.  No, my role in fiction podcasting starts with curation and enabling. A couple of weekends ago, I sent out a special edition of this newsletter. If you skipped that, here's what you missed: I'm helping people who love fiction audio—audiobooks, audio drama, radio theater, etc.—to discover great fiction podcasts. Not when those productions start, but when they have reached the (or at least a) conclusion, providing an excellent listening experience.  I'm doing this with a newsletter I call http://theend.fyi (The End), which you can—and I hope you will—sign up for free!  If you like watching fiction TV or movies and you haven't yet dipped your toes into the amazing world of fiction podcasting, you are missing out on some amazing stories. Stories that just might let you cancel one or more of those expensive streaming video services! So, yes, this is the end of Podcast Pontifications. I've genuinely enjoyed meeting so many amazing people and podcasters, and I'm humbled to know that I've played a small part in helping those podcasters make their own podcasts, and therefore all of podcasting, better. And I don't see that behavior stopping anytime soon. So please reach out to me if you ever need any sort of help whatsoever. My general email account thisisevo@gmail.com will probably reach me forever. The website for this show will stay up for a little while longer, but not forever. I plan on keeping all of the mirrored posts up on https://medium.com/@evoterra (Medium) for as long as Medium exists. The audio episodes will stay up as long as https://www.captivate.fm/ (Captivate) doesn't kick me off. So if you feel like archiving close to 600 episodes of Podcast Pontifications for posterity, now is your time.  Again, thank you. Please subscribe to http://theend.fyi (The End), and I'll see you around  Cheers! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- http://theend.fyi (The End) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be...

The podcast advertising business is once again taking it on the chin, blasted from inside the industry and out. What can podcasters and podcast listeners do about it? From ad buyers paying for https://soundsprofitable.com/update/paying-for-downloads (podcast plays that ran inside mobile video games). 20-minute episodes with 20% filled with ads. People are getting fed up with advertising. If a popular podcast runs ads, it's guaranteed that more than one negative review will simply read: too many ads. A valid complaint leveraged against much of the content we watch on our TVs and mobile devices. Ads we can't avoid. But podcast creators can (and often do) offer ad-free options. And today, it's super easy. Subscription services built directly into Apple Podcasts and Spotify. Ad-free feeds via Patreon, Supercast, or Buy Me A Coffee. Or network-specific apps like those from Wondery+ and Realm.  The real problems are related to friction and awareness. And there isn't much we as podcasters can do about the friction issue. That's a tech problem only really solved by Apple Podcasts. And not everyone listens on Apple Podcasts. But we podcasters can do something about awareness. We can make people aware that yeah, they are listening to an ad-supported feed, so expect ads. But also make them aware that there is an option (or options, I guess) to get an ad-free listening experience.  And there's one other thing we podcasters can do: We can stop complaining about ads in podcasting. Production costs—like all costs—continue to rise. The quality bar continues to be raised higher and higher, causing podcast creators who rise to that new level to again incur more costs.  Podcasting may still be a fun hobby to most, and I truly hope it stays that way. But the industry is driven forward by those who treat podcasting like a business. And for many, ads (and an ad-free option) is a very big part of the business. Let's at least accept that fact, shall we? ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn't be determined by location, and it shouldn't be the...

Podcasting managed to survive a going-on-three-year global pandemic. But the podcasting industry is starting to feel those economic realities finally catching up to us. That won't end soon. 2023 Is the year that podcasting has to pay. And by "pay" I mean pay for itself. And by "itself" I mean it has to make fiscal sense for the people writing the checks that power podcasting.  If you're a fiscally responsible person who diligently balances their books each month or pay period to make sure you have enough money to do the things you both need and want to do in life either as a business owner or just a productive member of society—this is not a shock to you.  But just read the headlines from podcasting over the last few months, and you'll see it's clearly a shock to some people who work in the business of podcasting. Unfortunately, that shock is now settling in, getting nice and cozy with us, and promises to be a part of podcasting for a very long time. It's up to us to figure out how we each deal with it. For those at the "top" and "bottom" (I hope the air quotes came through loud and clear) of podcasting, this solidifying reality isn't going to mean many changes in day-to-day life. Well-estabished, highly-downloaded, and money-making podcasts will continue to do well, assuming they remember to stay focused on who they are for and why they are there. It's a similar situation for the indie podcaster who's not in this for fame or fortune—OK, maybe a little fame, but still no fortune—but instead are in podcasting because podcasting is something they love doing. They aren't seeking much in the way of economic gain, so serious economic pressures on the podcasting industry have less of an impact on many indies. But for those in the middle of podcasting, it's a very different story. Those who work in the business of podcasting with a range of roles and skills from producer to service provider will be—and are—feeling the effects of the "right-sizing" (I hate that phrase) and pullbacks podcasting is facing at the business level today. Things are different today. I have many friends and acquaintances who either run or work for small to medium-sized podcasting-focused companies who are telling me things are different. Where it was easy for them to do things just six months ago—things like raising money for launching a new service, or getting a bigger ticket production greenlit, or snagging some budget from other departments to fund new podcasting initiatives—it's now hard. More than one person has been told "No, sorry. Had you asked me six months ago, I'd have said yes."  Buy that world is now gone. And no, I'm not going to attempt to predict when it's coming back. I don't say these things to panic you. If you, like many of my listeners, work for a large, established, and profitable podcasting company, there's a very good chance you won't feel the crunch. And there are a lot of large, established, and profitable podcasting companies employing lots of people. Hosting companies, software developers, and other service providers who service the industry and can do so profitably. But if you don't have the luxury of working for one of those podcast companies, then things could be different. How well you—we—ride out the storm is dependent on a lot of factors. If I were a financial advisor, I'd tell you to diversify. But I'm not a financial planner, and sometimes the best podcast companies are ones that specialize, so that may not be good advice. Come to think of it; I don't have good advice to give on this. So instead, I'll end with hold tight, make the best decision you can for yourself, and do your best to handle whatever 2023 throws your way, podcaster. With that, I shall be back next week (maybe?) with yet another Podcast Pontifications.  Cheers! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links Got a podcasting...

If the majority of the world isn't talking about one single must-listen podcast, the industry is dead. Right? Wrong. So very, very wrong. Here's why this mythical success metric needs to die. Every time there's a negative article focusing on podcasting's inability to generate blockbuster hits, I get a little stabby. Because here's the secret: you don't need to create a blockbuster podcast—because podcasting does not need blockbuster hits. I know that seems at odds with other forms of media. There's a blockbuster movie every three or for years that everyone is talking about. Every fall, there's a TV program or two that seemingly captures the entirety of the world. A single hit song dominates the airwaves for weeks or months, and there are best-selling books that "everyone" seems to have on their shelves or talks about over coffee. But in podcasting? Not so much. Not since 2014–2015, by some yardsticks. Here's what I have to say about that: So what? You were probably expecting me to break down all the reasons why podcasting is different from those other blockbuster-driven media channels. Like the distributed architecture we built into podcasting from day one. Or the relatively low entry barrier for creating and distributing podcasts. Or the fact that "it's a podcast" tells a potential listener nothing about the audio's actual content. All of those things are true and certainly contribute to why podcasting doesn't have blockbuster hits like other media forms have blockbuster hits. I shall return to my secret once again.  So what? Podcasting doesn't need blockbuster hits to survive. Podcast creators—at least those who understand our industry—don't need blockbuster hits to survive.  Yes, the podcast industry must demonstrate that popular shows can attract and retain large audiences. As more shows enter the space with much higher production costs, that will continue to be a driving need within our industry. But a podcast's audience that qualifies as "large and retained" need not mean everyone. That's another power of podcasting: Establishing an audience that's many orders of magnitude below everyone can still make the efforts pay off for all of a podcast's creators.  That's what matters for many podcasters. That's what matters for many podcast networks. That's what matters for many podcast service providers who build the tools and services necessary to power podcasting as an industry. If you're looking to make a blockbuster, I advise looking at a media form other than podcasting. Podcasting is a great place to be if you want to build a show—or a service—that can only work in podcasting. And be pretty rewarding. With that, I shall be back next week with yet another Podcast Pontifications. Cheers! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about...

Podcasting should be made better, not just easier! That's the motto I started this show with. And I still stand by it! But a lot has happened in five years. What if making it easier to podcast also made it better? #podcasting https://podcastpontifications.com/episode/making-complex-podcast-tech-disappear-with-alitu One thing that has me terribly excited for the future of podcasting is how the entire process of making a podcast has, for many, changed drastically in the last 20 years or so.  https://alitu.com/ (Alitu), a service from https://www.thepodcasthost.com/ (The Podcast Host), is one of those services reimagining how podcasts are made. They're the http://podcastpontifications.com/sponsor (Branded Benefits Sponsor) of today's episode, and I recently sat down with https://twitter.com/colinmcgray (Colin Gray) to ask him how Alitu makes podcasting better. His answer surprised me. "We've enabled our users to forget about the tech behind it all so they can concentrate just on their voice and getting their message out to the world. That's the goal; to make the tech just disappear so creators can concentrate on their message." You may be looking at that with a marked note of skepticism, especially if you've not been keeping up with how much audio tech has advanced in the last few years.  "We're deeply committed to automation," Colin goes on to say, making the bold statement that quite often audio "cleanup isn't something most podcasters should worry about. It should be fixed automatically, so we do it automatically. They're partnered with Dolby Audio, "who know audio back-to-front... to do automated audio cleanup, clearing the noise, adjusting levels, automatically doing de-essing and de-plosives" and more. I asked if Alitu was something for audio pros who are comfortable using high-end DAWs. "I know people who use Alitu to create one show, but then they use something like Audition to create another complex show where they want to have the full audio engineering experience and control," was his reply. Makes sense to me. Is it right for you? We're probably spending time and energy doing things that would be better left to software and systems. Systems and software that, frankly, could probably do a better job than we can. At least sometimes. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://alitu.com/ (Alitu) https://www.thepodcasthost.com/ (The Podcast Host) https://twitter.com/colinmcgray (Colin Gray) http://podcastpontifications.com/sponsor (Branded Benefits Sponsor) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide...

Large podcast conferences are at a crossroads, with the podcasting community wondering how next year's conferences and beyond will be reshaped by the winds of change. Here are three possible futures. #podcasting https://podcastpontifications.com/episode/podcast-conferences-cancel-culture-human-dignity Photo by https://www.pexels.com/photo/climate-sign-outside-blur-2990644/ (Markus Spiske from Pexels) But before you say, "Ugh, not another hot take about the kerfuffle at Podcast Movement 2022"—rest assured, I'm not adding another hot take on what happened.  Instead,  I want to present three possible futures I believe are likely to play out for future podcast conferences—not just Podcast Movement. One quick caveat: There's no way in hell I'm going to "both sides" this issue. I've zero patience for deplorable people. And if you're already bristling at my use of that word, you have been warned. 1. The Free-Dumb Future For Podcast Conferences If the free-speech-at-all-cost torchbearers are not curtailed, expect protests. Activist attendees with clever slogans on t-shirts. Panelists and presenters naming names. Disruptions from the audience toward panelists or presenters who seek to undermine democracy. 2. The Status Quo Future For Podcast Conferences Equally likely is a future where...nothing happens. I believe many event organizers and attendees are counting on this future. This keeps marginalized voices away, and conferences cater to the bigger, more monied side of podcasting. 3. The Responsibility-First Future Of Podcast Conferences Or perhaps podcast organizers do make a stand and carefully vet every speaker, sponsor, and possibly even attendee. Or more conferences like https://www.shepodcasts.com/she-podcasts-live-2022/ (She Podcasts Live) and https://www.blkpodfestival.com/ (BLK Podcast Festival) come into existence. Will those conferences create echo chambers? They can, sure. Do they restrict "different opinions" from being presented and limit the inclusivity they claim to uphold? Oh, FFS. Give me a break. Anyone saying that is either being disingenuous or still has no idea what an asshole they sound like to the rest of us. If they want, they can—and probably will—form their own conference where they can collectively pine for a return to the world of segregation, don't ask don't tell, and a time when less than half the population had the right to vote.  Fuck 'em.  ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://2022.podcastmovement.com/ (Podcast Movement 2022) https://www.shepodcasts.com/she-podcasts-live-2022/ (She Podcasts Live) https://www.blkpodfestival.com/ (BLK Podcast Festival) Mentioned (and then the standard links and credits will follow: Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Evo Terra is a SquadCaster and the host of Podcast Pontifications podcast. On this episode of the SquadCast podcast, we're featuring an episode of his show!At SquadCast, we love showing off the podcast episodes and content recorded on our platform by incredible creators.In this episode, Evo talks about building listener habits for your podcast that will help your listeners keep coming back for more. Evo writes, “Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts."Also In This EpisodeEvo TerraPodcast PontificationsA pre-roll ad from Human ValuesGet your podcast featured on the SquadCast podcastLearn more about SquadCast's New Studio and BackstageJoin our communityCreditsWritten and produced by Arielle NissenblattMixed and designed by Vince Moreno JrArtwork and logos by Alex WhedbeeMusic by Shawn VallesHosted by Zach Moreno and Rock FelderTranscripts by Sabeena Singhani

Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits? It's a harsh reality that most people who listen to podcasts don't keep listening to podcasts. 62% of the US population +12 have listened, but only 26% frequently listen, according to https://www.edisonresearch.com/the-infinite-dial-2022/ (Edison Research's Infinite Dial survey). I blame the podcast listening app makers. But I also blame us, the podcasters who provide the content to those apps. We could both do a better job of helping listeners develop the podcast listening habit. What happens when your Netflix series ends? Netflix immediately makes recommendations. Not after the credits. But during them. And it works. What happens when you reach "the end" of an ebook on your Kindle? Amazon is making recommendations. Not after the book's back matter. And it works. Why aren't podcasting apps doing that? Podcast apps are the ones that actually own the relationship with the listeners. So yeah, it's on them! Or is it? How do they know when the end of a series or a season has been reached? We have a tag for that, but not all podcast hosts support it. How can we get better at giving app makers more data? And what do app developers do on the vast majority of podcasts that don't have proscribed endings but just keep going? Recommend a new show too quickly and piss off a lot of podcasters.  There isn't an easy answer. So what do you think we should do? ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.edisonresearch.com/the-infinite-dial-2022/ (Edison Research's Infinite Dial 2022 survey) https://www.youtube.com/watch?v=1-MJy7w69EU (The moth joke) https://github.com/Podcastindex-org/podcast-namespace/issues/351 (Proposed podcast index namespace tag ) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn't be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to...

It's almost impossible to make a good podcast without listening to great podcasts. But it probably takes more than listening to get from good to great. The secret is learning those not-hidden secrets. I recently discovered the secrets to restaurant-quality eggplant parmesan and crave-able Manhattans. Only they weren't secrets. They were just things I'd overlooked or rushed through. Tiny things learned when I (finally) asked people who were better than me. One thing was clear with decades of hindsight: eating and drinking great examples of both wasn't the answer. No, I needed to learn secrets (that aren't secrets) from people better than me. The same is likely true if there are parts of your podcast you want to improve. You just don't know how to make them better. And listening to more great podcasts doesn't seem to be helping. So ask. Ask a podcaster you admire. Don't ask how you can become as good as they are. Share your specific, personal pain points. Don't say, "listen to this and see what you think." Tell them where YOU think you need to improve. And if you're going to Podcast Movement 2022, you'll have an excellent opportunity to ask for help from some of the best. See you there! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://podcastmovement.com/ (Podcast Movement 2022) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn't be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word....

Join Jeff Townsend on his journey as the Indie Podcaster. Episode #60 Creator Spotlight: Evo Terra from Podcast Pontifications. During this episode Jeff and Evo discuss various things: Evo's journey into podcasting as the industry just came into existence. They talk about how the Podcast industry was in the beginning and what has changed over time. Evo talks about what it means to be a Podcast Philosopher. They also talk about Evo's Hall of Fame induction. Thanks for listening and thanks for telling a friend! More importantly, thank you for supporting independent creators. Keep being you, keep being great! https://podcastpontifications.com/ (Check out Evo Terra's work!) https://www.podcastfather.com/ (Jeff Townsend, Indie Podcast Father's website.) https://www.yungkartzbeats.com/ (All music credited to artist Yung Kartz, check out the site here.) https://poddin.io/ (Use Poddin for your podcast transcript, they've got all the tools that make it easy and great! Use the promo code INDIEPODCASTER and receive 50% off your first month!) https://twitter.com/Howzitwp (Do you need help editing your Podcast so you can focus more on content creation? Give Howzit Podcasting editing a try. They have high quality editing and affordable packages to help Indie Podcasters! Contact them on) https://twitter.com/Howzitwp (Twitter), https://www.facebook.com/howzitpodcasting/ (Facebook), https://my.captivate.fm/howzitwp@gmail.com (or by email:) howzitwp@gmail.com https://www.podpage.com/ (Use Podpage to create a beautiful, professional website for your podcast. The code FATHER will get you $20 off any pro package. ) https://indiedropin.com/creators (Podcasters, go to Indie Drop-In Network and submit your episode to be featured on an established feed/podcast.) https://www.boomcaster.com/ (Content creators, use Boomcaster-- the easiest way to record studio-quality podcasts and video interviews from anywhere! Use the code INDIEPODCASTER to save 20% off your first three months!) https://podtrics.com/indiepodcaster (Looking for a podcast hosting platform that understands indie podcaster? Podtrics is definitely for you. Use the code INDIEPOD to receive 25% off your first three months of any Podtrics plan! )

Finding advice on how to make your podcast better is easy. Knowing what advice to take and what to ignore is trickier. Before implementing any advice, take a close look at the agenda behind that advice.  The agenda you have for your podcast is not the same agenda I have for my podcast. The same goes for every other long-time podcaster or podcast consultant. We all want people to keep listening and tell their friends. But what are our real agendas? And how closely do they align with your agenda? Your agenda is not your podcast hosting company's agenda. Or any hosting company's agenda. They create advice designed to keep their business in business by attracting more people to their service. But how well is their general advice aligned to your agenda? Your agenda is not a podcast listening app's agenda. They might make it easy for people to listen to your show on their app. But it's the "on their app" that they care about more than "your show." I'm not disparaging the advice offered by pundits, consultants, hosting providers, or app developers. I'm just stating the obvious: all of that advice is, to one degree or another, serving their agendas first. Not yours. So... does anyone share an agenda with you? Sure! Your ad rep firm is probably very closely aligned if you run ads on your show. Because when your ad revenue grows, the amount they make from your show grows. Win-win! The same goes for the agenda of your staff (employees, contractors, service providers). Your show succeeding means they keep a paycheck. That's a definite shared agenda!  So listen to them. Listen to others (like me), sure. But listen most closely to those who share your same agenda, podcaster. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn't be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1....

Posting about your podcast on social media without posting ONLY about your podcast can be exhausting. I can't fix that, but I can give you 10 questions to ask yourself that make for great social post ideas.  #podcasting Putting words into print or performing solo in front of a camera are necessary social media skills. But neither often comes naturally to podcasters who are most comfortable behind a microphone. Still, social media is part of the game podcasters play. And we know we can't get by just posting a link to our latest episode and thinking we've covered all our social media bases.  Yet that damned blank text field or panic-inspiring selfie view that signals the start of a social media post haunts many podcasters. So here are ten quick questions to ask yourself the next time it happens to you: 1. Did someone recently leave you inspired with a new episode idea?  No need to wait for the final episode to publish. Share and tag that person! 2. Did you recently record a fantastic interview?  Again—tag 'em and share it! Next time, as soon as you end the recording session. 3. Has anything changed in your podcast tech stack?  Some in your social circles will find this interesting enough to see what's new. 4. Did you recently schedule an episode?  Let your audience know you've just scheduled a fantastic episode, even if it won't come out for days or weeks. 5. Have you learned something new?  If you picked up a new trick or technique you're excited about putting into place on your podcast—share that!   6. Did you just sculpt the most fantastic bit of sound? Take a screenshot of your DAW and use it as the background of an audiogram showcasing your mad skillz.  7. Have you made any personnel changes? Tag your new hires or your new outsourced vendors and tell your audience why you're excited. 8. Have you been noodling on writing an article? All of today's social media properties allow for long-form content.  9. Are you frustrated, scared, or facing yet another existential crisis? Open up and be vulnerable about that reality. That sort of honesty is almost always repaid with an outpouring of support. 10. What's happening?If all else fails, post about your life. No, not every single thing about your life is something that should be posted on social media. But at the same time, not everything you post on social should be about your podcast. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families,...

Podcast discovery isn't broken. It's just not one thing. And it gets a lot easier to improve podcast discoverability when a podcast listening app specializes in just one type of content. So... how's that going? Photo by https://www.pexels.com/photo/close-up-of-wow-word-from-scrabble-letters-and-headphones-6005405/ (DS stories from Pexels) Four years ago, I dreamed of a rather different podcast listening by the year 2026. Since we're at the middle point of that "prediction" (it wasn't a prediction), let's see how my prognostication is trending. (It wasn't a prognostication.) My vision for future podcast listening apps was that some of them would start to specialize. Rather than trying to service the needs of all podcast listeners, they'd narrow their focus, customizing the entire experience, from discovery to listening. And that would be pretty cool, I thought, because there are lots of types of podcasts that would lend themselves to a more customized experience rather than work sorta-kinda OK on the one-size-fits-all podcast listening apps. My prediction (again, not a prediction) seems to be coming true! I know of two apps that have done this in wildly different ways by focusing in on wildly different types of content. The first is Apollo, customized to finding and listening to fiction podcasts. It's similar to many listening apps but lists only a few thousand shows. But the experience is tailored because listening to fiction podcasts differs significantly from listening to an episodic interview show. The second is Maps.fm (I'm on their advisory board) that smartly focuses just on localized content, using a map-based interface for discovery. Again, they don't have every episode of every podcast. But they are working on indexing every episode that is about a particular geographical area.  And that's just two. I'm sure there are some I don't know about. So yeah, I think my vision (totally wasn't a vision) is coming true. Here's to seeing what the next four years bring! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.apollopods.com/ (Apollo) https://maps.fm/ (Maps.fm) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are...

Too many podcasters skip a key step when publishing: the episode details. Or show notes, as you've likely called them. This helpful text isn't optional. It's required. And I'll give you five new reasons why. Photo by https://www.pexels.com/photo/woman-with-beaded-necklace-covering-her-mouth-with-her-hand-8689920/ (Mikael Blomkvist from Pexels) Four years ago, I implored my fledgling audience to spend more time making better episode details. "Stop writing shitty show notes!" I said.  That's still excellent advice. But the reasons why have changed a lot since 2018. That, and not everyone heard my plea, so I'm making it again but updating it to reflect 2022 realities for podcasting.  Reason #1: Podcast players are getting better.  They're more functional, often giving listeners plenty of reasons to interact with the episode as it plays. Other shows are doing it. You should be too. Reason #2: Podcast credits are becoming a thing. I love hearing  2–3 minute credit rolls. What I don't love is not knowing the proper spelling or knowing where to find more about that important person. Text! Links! Images! Please?  Reason #3: Episode details are a good SEO practice. Yes, podcast apps suck at search. But some are getting better, and more of us making solid episode details encourage more app developers to take this issue seriously. Reason #4: Episode details make for great repurposed content! Twitter threads. Long-form posts on LinkedIn. An idea generator for spreading the episode far and wide. A savvy podcaster will find plenty of uses for a well-written summary. Reason #5: Good episode details prime you to do more in the future. Listening apps are evolving and adding more functionality. So getting in the habit now of taking the time to write quality episode details will keep your eye on the future.  ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://soundsprofitable.com/thedownload (The Download) http://soundsprofitable.com (Sounds Profitable) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready. https://podcastpontifications.com/episode/changing-the-minds-of-non-podcast-listeners-one-ihni-at-a-time What's an IHNI? That's a podcast episode that makes someone—someone who thinks podcasts aren't for them—look up and say "I had no idea podcasts could sound like this!" Spoiler: A lot of people feel that way. Bad experiences, misconceptions about what podcasting is... there are myriad ways why someone thinks that. The best way to break that cycle? Show them an amazing podcast episode! Do I mean an episode of your podcast? Not necessarily. Or likely, even. Set aside your self-interests for a moment. You're trying to get someone hooked on podcasting, not your podcast! Many podcasts—like mine—aren't the right choice for reluctant listeners. So we have to go out of our way to find podcast episodes that will knock someone's socks off. When you find one, save it on your phone. I use Spotify for this, as it's not my daily driver, but almost everyone has Spotify on their phone. And having my Your Episodes folder filled with exquisite examples of what podcasting can be makes me a good ambassador when I encounter a hesitant listener. You can do it too. Build your own list of INHIs. And the next time you hear someone say "yeah, podcasting isn't for me", you'll have a great opportunity to show them a better way. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://en.wikipedia.org/wiki/Sturgeon%27s_law (Sturgeon's law) https://twitter.com/evoterra?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&lang=fr (@evoterra on Twitter) https://soundsprofitable.com/thecreators2022 (The Creators report) https://www.20k.org/ (Twenty Thousand Hertz) http://loveandradio.org/ (Love + Radio) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Support For Abortion Rights While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what's best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn't be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to

Join Jeff Townsend, aka Podcast Father on his journey as the Indie Podcaster. Episode #59 is a special edition of Indie Podcaster. You'll hear an episode of Evo Terra's Podcast Pontifications. Evo takes a deep dive into the philosophy of being a content creator. https://podcastpontifications.com/episode/selfish-reasons-to-listen-to-your-own-podcast (Episode Guide/Details.) Thanks for listening and thanks for telling a friend! More importantly, thank you for supporting independent creators. Keep being you, keep being great! https://podcastpontifications.com/ (Check out the work Evo is doing!) https://www.podcastfather.com/ (Jeff Townsend, Indie Podcast Father's website.) https://www.yungkartzbeats.com/ (All music credited to artist Yung Kartz, check out the site here.) https://poddin.io/ (Use Poddin for your podcast transcript, they've got all the tools that make it easy and great! Use the promo code INDIEPODCASTER and receive 50% off your first month!) https://twitter.com/Howzitwp (Do you need help editing your Podcast so you can focus more on content creation? Give Howzit Podcasting editing a try. They have high quality editing and affordable packages to help Indie Podcasters! Contact them on) https://twitter.com/Howzitwp (Twitter), https://www.facebook.com/howzitpodcasting/ (Facebook), https://my.captivate.fm/howzitwp@gmail.com (or by email:) howzitwp@gmail.com https://www.podpage.com/ (Use Podpage to create a beautiful, professional website for your podcast. The code FATHER will get you $20 off any pro package. ) https://indiedropin.com/creators (Podcasters, go to Indie Drop-In Network and submit your episode to be featured on an established feed/podcast.) https://www.boomcaster.com/ (Content creators, use Boomcaster-- the easiest way to record studio-quality podcasts and video interviews from anywhere! Use the code INDIEPODCASTER to save 20% off your first three months!) https://podtrics.com/indiepodcaster (Looking for a podcast hosting platform that understands indie podcaster? Podtrics is definitely for you. Use the code INDIEPOD to receive 25% off your first three months of any Podtrics plan! )

Listening to podcasts is like eating a submarine sandwich. Making a podcast is like making a submarine sandwich. But too many podcasters try to make one like they eat one. Let's fix that. Photo by https://www.pexels.com/photo/little-girl-eating-huge-delicious-sandwich-5693056/ (Alex Green from Pexels) Do you eat a submarine sandwich (hoagie) from the middle? Of course not. That would be silly. You start eating at one end. And you keep eating from that same end until you reach the other end. Or until you give up, decide you don't care for it, run out of time to finish, or just stop when you've had your fill  That's exactly how podcasts are consumed. They're started from the front, not the middle. You listen from the beginning and you keep listening until you reach the other end. Or until you give up, decide you don't are for it, run out of time to finish, or just stop when you've had your fill. Sandwiches and podcasting have something in common when we "eat" them. But not when we make them. Sandwiches aren't assembled one bite at a time until they form a complete sandwich. But for a lot of podcasters, that's exactly how they make their podcasts. Because they don't know of any other way. Or they get turned on by all the new gear and software designed to make record-and-release podcasts. Can you do that? Sure. But I don't think you should.  There are more appropriate places for the record-and-release style of audio, many of which didn't exist just a few years ago. A linear style of producing spoken word, where you start at the beginning and progress until you get to the end, adding in the music, guests, co-hosts, segments, effects, and whatever else is needed in real-time... we call that live radio. Or live streaming. Or social audio. Or whatever comes next that makes it even easier just sit down and talk.  But I think we're already seeing a division in audiences and audience expectations. Those that want that kind of raw, in-the-moment experience. And those who want content that's been edited, shaped, and transformed into something that can only be experienced as a podcast.  Take a look at any ranker or chart and you'll see that today's podcast listeners are voting for the kinds of shows that take more time and care than can be put into a linear record-and-release style of show or platform.  That's what makes podcasting special. So let's keep doing more of that, please. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Any Links Mentioned (and then the standard links and credits will follow: Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you're a new or veteran podcaster, if you're serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate's Podcast Growth Labs at Captivate.fm. https://podcast-pontifications.captivate.fm/captivate (Captivate.fm) This podcast...

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show. Buzzsprout aims to change the growth and monetization question with a new product they've just released called https://evoterra.link/buzzsproutads (Buzzsprout Ads.) And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of all sizes. Alban Brooke, Head of Marketing at Buzzsprout, thinks the new service is a great way for indie podcasters to get massive reach with promos for their podcast. And he says it's a great way for Buzzsprout podcasters to monetize their podcast. Buzzsprout Ads is pretty clever, with a dead-simple signup process for would-be promoters (like me!) On the other side, their system intelligently analyzes all episodes of a podcast to find just the right mid-roll spot. And yes, the podcaster can adjust those. How does it get scale from smaller indie podcasters? Because it's inserting ads into the entire catalog of episodes, not just the most recent. Long tail, FTW!  CPM is set at $20 and the podcaster makes 70% of that. Minimum buy for promoters is currently $100. And yes, I have ads running right now. Let me know if you hear them on another podcast about podcasting!  And if you want to try it for yourself, go to https://evoterra.link/buzzsproutads (buzzsprout.com/ads) and give it a shot for your own podcast. Let me know how it goes. Full disclosure, Buzzspout is the Branded Benefit Spnosor of this episode. But that $100 I spent was all mine! ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://evoterra.link/buzzsproutads (buzzsprout.com/ads) https://www.linkedin.com/in/albanbrooke/ (Alban Brooke), Head of Marketing at Buzzsprout Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcast Pontifications with Evo TerraQuestions every serious podcaster should be asking themselves to make podcasting better.Listen on: Apple Podcasts Spotify Reality Life with Kate CaseyThree times a week I interview directors, producers, and stars from unscripted television.Listen on: Apple Podcasts SpotifySupport the show

Podcast Pontifications with Evo TerraQuestions every serious podcaster should be asking themselves to make podcasting better.Listen on: Apple Podcasts Spotify Reality Life with Kate CaseyThree times a week I interview directors, producers, and stars from unscripted television.Listen on: Apple Podcasts SpotifySupport the show

Politicians get in trouble for flip-flopping on issues. But for podcasters, changing opinions and approaches is a survival tactic. Think about these three questions over the next few months to prep your show for 2023 & beyond.  https://www.pexels.com/photo/person-holding-a-paper-taped-on-a-wall-3826572/ (Photo by cottonbro from Pexels) Today I'm sharing with you three challenges on the horizon that will require shifts in your/our ways of thinking. I'm convinced that all of these will leave a mark on podcasting. What shape and what color that mark is I really don't know. Much of that is up to you and how you deal with them for your own podcasting efforts.  1. Dissing Of Programmatic Has Got To Stop This ongoing fad of dissing programmatic content is counter-productive. And yes, I have read the exact same studies you read that show how much more "effective" hard-to-buy, baked-in, endorsement-style, host-read ads are. I just don't believe that the majority of companies eager to spend money on easy-to-buy programmatic ads care about those studies.  So even if you are anti-programmatic ads, at least be open to having your mind changed. I'd hate to see you miss out on opportunities because you thought you protecting your audience. They're probably not as fragile as you think.  2. Stop Ignoring Video For the new group of "listeners" coming to podcasting, there is an assumption that video will be and should be a part of their podcast experience. And when they don't find that video component on your podcast, they're going to wonder why you aren't providing that experience for them. I think the question you need to start asking yourself over the next few months needs to shift away from Do I need a video component? to line up with the question those people are already asking: What's stopping you from having a video component?  3, Lean Into Paid Subscriptions "Podcasting should be free and open!", I can hear you shouting at me right now. I'm good with that! But having the majority of podcasting be free and open doesn't preclude a paid-for and closed subset of podcasting. Nor does a paid-for and closed subset of podcasting threaten the free and open majority of podcasting. Not in my mind. I think they can live happily side by side, simply because they are happily living side-by-side right now!  There's little doubt that the friction for subscriptions is coming down quickly for both listeners and creators. So it's worth your time to consider how you can embrace this as a way to better serve your audience. Those three are enough for right now. If over the next three to six months you can figure out how to adapt your show to take better advantage of just one of them—I think you'll win. And I think you and your show will sail through the challenges ahead. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- http://podcastpontifications.com (Podcast Pontifications website) https://www.youtube.com/c/PodcastPontificationsVideos (Podcast Pontifications on YouTube) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it...

Podcast Pontifications with Evo TerraQuestions every serious podcaster should be asking themselves to make podcasting better.Listen on: Apple Podcasts SpotifySupport the show

Podcast Pontifications with Evo TerraQuestions every serious podcaster should be asking themselves to make podcasting better.Listen on: Apple Podcasts SpotifySupport the show

Big Podcasting seems almost designed to collect advertising dollars, with very little left for small to mid-sized podcasts. Rather than fighting for table scraps, maybe the narrative needs to be changed. https://www.pexels.com/photo/silhouette-photo-of-man-throw-paper-plane-1262304/ (Photo by Rakicevic Nenad from Pexels) Big advertisers like to spend money on big shows simply because it's easier than spending money on smaller shows. https://www.magellan.ai/blog-categories/top-15 (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month). At an average CPM of $25, that's a lot of M's to manage. About 52 million impressions, in fact.  If you're that ad buyer, how many podcasts do you want to spread your money around? The answer is as few as possible.  Put yourself in their shoes, with a $500,000 media budget (1/3 of what the top advertisers are spending). Would you spend it $1000 at a time across 500 shows? No, of course not. How about $50,000 across 10 shows? Maybe. But $100,000 across 5 shows makes it even easier on you. And yeah... for the same return. That's not good news for shows that aren't generating millions of downloads per episode. How are shows with more modest audiences supposed to compete?  By not competing, actually. Good luck trying to justify why spending $500 on your show is worth some insanely high CPM of $50 to $200 or more. That's a fight you're going to lose nine times out of 10.  Instead, reframe the conversation. Don't even use the language of advertising. None of it! Offer custom sponsorships and partnerships big shows simply won't do because they don't need to. Branded segments. Branded episodes. Or a series of branded episodes. Each produced in conjunction with the sponsor. Solid, valuable content that you can only make because of the involvement of that sponsor.  Smaller companies are often looking for ways to outdo (but not outspend) their bigger competitors. Getting creative and providing real value through clever partnering and sponsorships that only your show can deliver sure sounds like that's something worth trying regardless of your show's size. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://podnews.net/press-release/siriusxm-team-coco (Team Coco acquired by SXM) https://rainnews.com/marc-maron-and-wtf-to-join-acast/ (WTF with Marc Maron to let Acast handle ad sales and distribution exclusively) https://www.magellan.ai/blog-categories/top-15 (Magellan AI tells us the top 15 advertisers are spending more than $1.3 million on podcast ads each month) https://digiday.com/media/podcasters-are-pitching-longer-more-lucrative-ads-but-ad-buyers-prefer-shorter-cheaper-spots/ (Article from Digiday) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you're a new or veteran podcaster, if you're serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the...

Today's podcast landscape is busy. So is it still possible to grow a really big podcast? Yes, but you can't rely on just good content and luck. You have to address these five realities. (And get a little lucky.) What does it take to have a really, really big podcast in 2022? It'll take more than just making great content. It'll take more than satisfying your audience. If you're not content to let your show grow over time, you have to do more.  Sorry, there isn't an easy-to-follow recipe to creating a really, really big podcast. If there was, everyone would follow it. But I can, perhaps, help you out with the mindset it takes to have a really, really big podcast today. Realize That Reality Trumps A BHAG If your goal is to have the number one podcast in your category, knocking the current leader out of their position, or to just the top 10 list, do you know what it takes to get on that list? Do you know what the shows that are already on the list have done to get there?  Maybe you've set a goal of 100,000 downloads per episode so you can monetize seriously. Cool. Do you have the first idea of what you need to do to make that happen? How did other shows do it? Are you banking on luck to get you there?  Become Undeniably Unique If you want to have a really big podcast that defines the category, it needs to be demonstrably different. You can't sit back and rely on guests or other contributors to do the heavy lifting. You have to put in the work.  And it doesn't stop with episodes. You have to ensure your undeniable uniqueness carries through to all aspects of your show: your website, your social media shares, heck even the emails you send. If that means changing how you communicate on other channels... well, that's a price to pay for having a really big podcast. Your Angle Is More Important Than Your Topic  Why should anyone listen to what you have to say on a topic? Especially if it's a topic that already is well covered, as most topics already are. To break out, you have to develop and pursue an angle that clearly demonstrates why you and your podcast are worthy of being called the authoritative voice.  This Is Going To Cost Money So Make Sure It's Worth It  Having a really big podcast today almost certainly means putting a sizeable marketing budget behind it. And by sizeable, I may mean jaw-dropping amounts of money on each of those. What's the payoff? Before you drop $10–15K per episode to engage a top-notch production firm or spend $50,000 per month on a promotional plan, you must have clear measurement systems in place that aren't based on hope. 5. Keep Your Eye On The Prize If you're investing seriously to get a really big podcast for yourself you need to ensure that your time and money are both well spent. If you're not seeing results quickly enough, or you're not seeing any at all, then prepare to make adjustments. Just because you put it in your plan doesn't mean it's going to work. In fact, many of the tactics and strategies you put in place won't work. So you'll have to adapt constantly.  That's what think it takes to have a big podcast in 2022. A very different list of things than what it took five years ago, I'm sure you'll agree. And it's completely disassociated from any advice that you might've received 15 years ago back when just keep plugging along was all you had to do to have a really good shot at making a big podcast.  ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released

The next few months are looking pretty rough for podcasting. And just about every other industry. Historically, podcasting has proven itself to be rather resilient. But there are lean times ahead. Are you prepared?  #podcasting Photo by https://www.pexels.com/photo/person-holding-pink-suede-long-waller-910122/ (Robert Bogdan from Pexels) Everything just looks... bad right now. War in Europe. A down market. High inflation. Personal liberties revoked. Even crypto is tanking. So to ask the question outright: can podcasting survive the coming storm?  Yes. But not because it's too big to fail. Because podcasting is too diverse to fail. First, some good news: I'm stoked to welcome https://www.linkedin.com/in/tomwebster/ (Tom Webster) to the https://soundsprofitable.com/ (Sounds Profitable) team. Both Tom and http://linkedin.com/in/bryanbarletta (Bryan) share in my commitment to make podcasting better, and you're going to love what we're cooking up. OK. Back to the bad news: I don't know a single serious podcaster who isn't looking at the world around them and wondering just how their world will change in the coming months. Me included. But I'm convinced that podcasting will survive simply because I don't see podcasting, or even podcasters, as a monolithic group. But that doesn't mean all podcasters will survive. Candidly, I think "big podcasting" will face the brunt of the onslaught, with casualties expected.  Faced with financial pressures, businesses start cutting costs. And one of the first line items to be cut is always advertising and marketing. And podcasting is often under that umbrella.  If you're getting paid to run ads on your show, you may see some of your advertisers pull back. So start having conversations with those advertisers now or your agency rep now. And be ready to be flexible and creative. If you're pursuing paid campaigns for the growth of your show, start talking to the other shows, sites, and services you advertise on to see what their plans are. And watch your performance metrics! If people or companies pay you to podcast on their behalf, start talking to your clients and help assuage their fears. And if you get the impression their commitment is wavering...at least you know ahead of time, right? If you work for a company in the business of podcasting, start talking to your bosses. Don't expect the CFO to lay everything out on the table for you, but it never hurts to ask. Gently, though. None of us know how this is going to play out. But it will play out, one way or another. Keep your eyes open. Plan for the worst but hope for the best. The coming recession won't kill podcasting, and I hope you, your show, or your services make it through to the other side. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.linkedin.com/in/tomwebster/ (Tom Webster) https://soundsprofitable.com/ (Sounds Profitable) http://linkedin.com/in/bryanbarletta (Bryan Barletta) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support....

Big tech provided podcasting's first shot in the arm in the early days. In fact, big tech often provided the catalyst for several inflection points in podcasting's history. But recently, the tide seems to be shifting.  https://www.pexels.com/photo/a-woman-using-virtual-goggles-8728379/ (Photo by Michelangelo Buonarroti from Pexels) Big Tech does not care about podcasting the way we care about podcasting. There. I said it. Rememberhttps://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ ( Twitter's big podcasting plans) from just a few weeks ago? Now it's a pretty safe bet that those plans are all out the window as Twitter reshuffles to a new set of priorities now that there's a new sheriff in town.  And remember a few months ago when Facebook let ushttps://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages ( link our podcasts' RSS feeds to our Facebook page)? That fizzled out, and it's now "Metaverse or bust". And now we're waiting to learn more abouthttps://podnews.net/update/youtube-podcasting-plans ( YouTube's plans for utter podcast domination). And we've conveniently forgotten about all other instances Google disappointed podcasting over the last two decades. Paid subscriptions on Apple and Spotify haven't yet been widely adopted by a majority of podcasters. Will those tech giants shift away? Social or drop-in audio apps are seeing appalling attrition and declining user rates. How much longer will those be around? All of this reinforces my notion that Big Tech does not care about podcasting. At least not the way that you and I care about podcasting.  So what do we do about it? Two ideas: 1. Out-rank apps & directories. You don't have to know a damned thing about SEO to own the #1 search spot for your show.  It's enough to write good content and create a fantastic on-page experience. 2. Own the relationship with your audience. That can't be taken away. But it means figuring out what you can create that's worthy of them signing up to receive and looking forward to receiving.  That's just two things. Two things you can start working on right away to keep you from being at the whims of changing priorities, tantrums, reactions to perceived governmental overreach, or anything else Big Tech companies are wont to do.  ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://techcrunch.com/2022/03/04/twitter-podcast-tab-spaces/ (Twitter's big podcasting plans) https://www.reuters.com/technology/exclusive-twitter-set-accept-musks-best-final-offer-sources-2022-04-25/ (What would you do with $44 billion dollars?) https://www.theverge.com/2021/6/16/22537023/facebook-podcast-rss-feed-publish-clips-pages (Facebook now imports podcasts' RSS feeds) https://me.mashable.com/tech/16636/facebook-is-reportedly-halting-its-podcasting-plans (Facebook pivots away from podcasting) https://podnews.net/update/youtube-speaks (YouTube's nothing burger event at Podcast Movement Evolutions) https://podnews.net/update/youtube-podcasting-plans (YouTube's plans for utter podcast domination) https://podnews.net/article/apple-podcasts-top-channels (Slow adoption of premium podcasting via Apple or Spotify) https://variety.com/2022/digital/news/spotify-greenroom-live-1235231178/ (Spotify shifting social audio attention) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him

Everyone agrees that pre-produced, lifted-from-radio ads suck on podcasts, and that host-read ads are the clear winner. But is that true for every podcast? More importantly, is it true for your podcast?  https://podcastpontifications.com/episode/host-read-podcast-ads-arent-always-the-right-answer I think we put too much emphasis on the idea that host-read ads are the be-all end-all for podcasting.  Not that I have any doubts about the https://soundsprofitable.com/update/good-data-back-to-basics (myriad case studies and the reports) that provide ample evidence to the fac that yes, podcasting's host-read ads beat the pants off of just about every other form of audio advertising. The reason host-read ads work really, really well is not because the host of the show is reading out the ad. Yes, I know that sounds weird.  But it's not the host reading that does it. It's the audience trusting the recommendations of the host.  A host-read ad is—and I know I'm oversimplifying, but not much—a recommendation. A powerful one, but that power only extends so far. It's delineated, more or less, by the domain of the topics and issues discussed on the podcast.  I'd be heavily influenced by a car recommendation from the host of a car podcast. But life insurance? Nope. I'd listen to a birder podcaster tell me what binocular to buy. But their opinion on patio furniture is less important.  And don't forget the myriad fiction, news, or straight-up educational podcasts where there isn't a strong and central host. In all of those cases, there's not even an option for a true host-read ad.  Keep that in mind and look closely at the type of show you're producing before you assume that ad types other than host-read aren't applicable. They might be. And they might work even better. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://soundsprofitable.com/update/good-data-back-to-basics (Podcast advertising case studies) https://twitter.com/Clew_less/ (Andrew Clews)  https://twitter.com/dbwilldo (Don Burnside) https://www.motoringpodcast.com/ (Motoring Podcast) https://www.whiteroofradio.com/ (White Roof Radio) https://twitter.com/Suzy_Bee (Suzy Buttress)  https://casualbirder.com/ (The Casual Birder Podcast) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you're a new or veteran podcaster, if you're serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate's Podcast Growth Labs at Captivate.fm. https://podcast-pontifications.captivate.fm/captivate (Captivate.fm) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience.  I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster.  If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should want to have your own podcast, either a solo show or a group effort, because being a podcaster will make you better at your job.  It will accelerate your career trajectory. It will increase your value, present and future, and it will make you all the more resilient and able to withstand the upheaval our industry faces every single day. By becoming a person who works in the business of podcasting and is a podcaster, you'll gain a greater appreciation for the role you play in the podcast ecosystem at your job that no amount of training can ever provide.   By becoming a person who works in the business of podcasting and is a podcaster, you'll have more than just an appreciation of the effort it takes to put out a podcast; you'll gain empathy for the clients of your company who do. That empathy will lead to understanding, and understanding will make you more efficient and more effective because you'll know the crux points faced as a podcaster because you too faced them as a podcaster.  But I do not care what your show is about, where you host it, and even if you can grow it. Sure, start on a free hosting platform. Collaborate if you can. But also try your hand at every aspect. Start with free tools. Spend time hanging out in online communities.  All of that is valuable experience. Just don't worry about making a hit, finding sponsors, or landing big guests. All you have to do is learn what it truly means to make a podcast. I assure you that doing so will make you that much more valuable to the podcast-related company you work for today, as well as podcast-related companies you might work for tomorrow. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- https://www.apple.com/mac/garageband/ (GarageBand) https://www.audacityteam.org/ (Audacity) https://www.descript.com/ (Descript)  https://hindenburg.com/products/hindenburg-pro/ (Hindenburg Pro) https://www.adobe.com/products/audition.html (Adobe Audition)  https://www.avid.com/pro-tools (Pro Tools) https://www.canva.com/ (Canva) https://help.twitter.com/en/using-twitter/spaces (Twitter Spaces) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm If you could save more time during your podcasting processes and put that time into audience growth, how big could your podcast be? Captivate's dynamic show notes builder cuts the average podcaster's show notes creation time down by 90%, and it's free to all podcasters hosting with Captivate. Get a...

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Libraries: Not Just Books! The curator is Virginia Marshall, podcast associate at the Brooklyn Public Library.Why did Virginia choose this theme? "The overlap between podcast listeners and library lovers is pretty high, and there are some really great book podcasts produced by public libraries. But libraries are more than just books: they're our last truly free and democratic institutions, and some pretty amazing things are happening at them.These podcast episodes feature amazing things that libraries do — collect the stories ofthe community, preserve podcasts from digital decay, speak truth to power, and even help people solve murders!"Thank you to this week's first EarBuds sponsor, Kradl:Connect with fellow podcast lovers at a Kradl Podcast Party! "Podcast party” is an event-series where curious people gather to learn from podcasts. Each Wednesday at 6pm CET, the attendees listen to an episode on their Discord server and discuss what they liked about it or found interesting. Join these weekly podcast musings at “Surviving the Internet” on Discord! Learn about Kradl: https://www.kradl.io/?utm_source=luma&utm_medium=event-page&utm_campaign=podcast-partyJoin the Discord (use this link instead of the one mentioned in the episode): https://discord.com/invite/a3qr4rwg8U This week, we are also sponsored by LWC Studios: LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview. Learn about the show: https://www.talktohighachievers.com/Links mentioned in this episode:- American Library Association statistic: https://libguides.ala.org/numberoflibraries#:~:text=There%20are%20an%20estimated%20116%2C867,in%20the%20United%20States%20today.- Goodpods: https://www.goodpods.com/- Brooklyn Public Library E Cards: https://www.bklynlibrary.org/use-the-library/ecard-faqs - Borrowed's “Building Brooklyn” series (first episode of the series): https://pod.link/1453877748/episode/51b806879dc7097c0d5adaa44fba6f39 - Wonder Media Network: https://www.wondermedianetwork.com/ - Lauren Passell's cross-promo database: https://tinkmedia.co/pod-swaps - Tink Media: https://tinkmedia.co/ - “The Ugly Math of Podcast Cross-Promotion” by Evo Terra: https://newsletter.podcastpontifications.com/the-ugly-math-of-podcast-cross-promotion/ - Evo Terra's Podcast Pontifications newsletter: https://newsletter.podcastpontifications.com/author/podcast/ - Evo Terra's Podcast Pontifications podcast: https://podcastpontifications.com/ - Podnews: https://podnews.net/ - What are you reading? Tweet us! https://twitter.com/EarbudsPodCol Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/libraries-not-just-books-podcast-recommendations Here are this week's podcast picks from Virginia:- Borrowed- Queens Memory: The Borough We Became: Queens Residents On Life During COVID-19- The Kitchen Sisters- Anything But Silent- Preserve This PodcastThis week's spotlight is "The Accidental Activist" from Wonder Media Network.Description: In this podcast, we hear from cultural icons about the moment they decided to get involved with social movements ranging from gun control to racial equity. For journalist Isha Sesay, becoming an activist was never something she envisioned until being at the center of the #BringBackOurGirls Movement. Isha's conversations with celebrities and entertainers illuminate a core truth of the human condition: the desire to make a difference in the world.Listen: https://link.chtbl.com/Mm3AO4CP _______________________________________________ Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Learn more at our website: http://www.earbudspodcastcollective.orgTee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Fishing where the fish are is a solid strategy, so using similar podcasts to promote your podcast is obviously a good idea, right? You bet! But like any marketing effort, what you put in determines what you get out. Cross-promotion has been a part of podcasting since there were two podcasts. Cross-promo campaigns make up the backbone of growth plans for large podcast networks and are used by some of the biggest podcasters to increase the size of their audience.  Let's start with a successful podcaster who spends $10,000/month on a successful cross-promotional campaign. But maybe you only have $1000 in your budget. Or $100. Will it still work for you? Yes, but about 100 times less well.  According to http://dzohrob (Dave Zorhob), co-founder and CEO of Chartable, the new listener acquisition rate for cross-promotions was 0.75%. Not 75%. Point-seven-five. Less than one percent.  With 10,000 impressions of your promotion, that's 70–80 new listeners. With 1000 impressions, it's seven to eight new listeners. And with only 100 impressions, you'll be lucky to get one new listener. So why do podcasters do this if the math sucks so bad? At scale, that math works fine and it doesn't suck at all.  Acquiring a lot of new listeners for $3 each makes sense if the impressions they generate over the course of a year are worth $7.50 or more. And that is precisely why big shows and big networks spend big bucks on effective cross-promotional campaigns. To increase their available and saleable inventory If your show is on the smaller scale, or if you're not selling ads or have another hard outcome with your podcast that you can directly trace back to increased listenership, then the scale problem is real and probably out of balance for you. But that doesn't mean that you should give up on running a podcast cross-promotion! A new listener or two is a new listener or two. Just understand the realities. And don't expect your listener numbers to skyrocket unless you've got big bucks to spend. ----- Sponsored by: https://evoterra.link/captivate (Captivate.fm, the world's only growth-oriented podcast hosting company) ----- Links ----- Any Links Mentioned (and then the standard links and credits will follow: Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. Mentioned in this episode: Captivate.fm Whether you're a new or veteran podcaster, if you're serious about audience growth then Captivate unique feature set and proven, deep-dive education should be the next thing you try. Get a 7-day free trial and access to Captivate's Podcast Growth Labs at Captivate.fm. https://podcast-pontifications.captivate.fm/captivate (Captivate.fm) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

One of the ways we make podcasting better is by holding the people who work in podcasting accountable for doing better. I'm using my induction into the Podcast Hall of Fame to shine more light on that. Image courtesy of http://twitter.com/sheila_dee (Sheila Dee) In case you missed the memo, I was inducted into the https://podcasthof.com/hall-of-fame/ (Podcast Hall of Fame) last weekend. For those who don't have ~2 hours to watch the video hosted on Libsyn's account of the entire event, I've isolated out just my bit for today's episode. I talked a bit about the various perspectives of the people in podcasting. But the main thrust of my talk was about the perspective of people who are aware of podcasting but still aren't picking up what we're putting down. What do we look like to them?  It's great that https://www.edisonresearch.com/the-infinite-dial-2022/ (the diversity of podcast listeners is now nearly matching and in some cases exceeding the diversity of the overall country). But that's just listeners. Creators and service providers still over-index on the old white dude scale.  I'm doing what I can to change that by leading by example. I no longer apply to speak at podcast conferences because I don't want to force a well-meaning conference organizer to choose between me or someone from an underrepresented group to be on the stage. Someone whose ideas, work, and opinions deserve to be heard by more people. I'll speak at conferences if invited, but only after I do my homework. If (when)the headshots of other speakers aren't sufficiently diverse, I make them invite speakers from underrepresented groups. And if they refuse or are unable to comply with my request, I turn down the offer to speak. I've much the same attitude when I interact with my peers in the podcasting industry, and I don't shy away from calling my fellow old white dudes out on their bullshit or their bad behavior.  I'm not virtue signaling here. I call them out because I've been there, spewing similar bullshit or exhibiting similar bad behavior. A friend of mine once said to me, "You get away with so much because you're Evo." She was right. That wasn't good. And it's up to me to do better. I'm trying every day. And because it was an awards speech, I thanked a bunch of people, like: http://twitter.com/sheila_dee (Sheila Dee), https://www.facebook.com/michael.mennenga (Mike Mennenga) https://www.linkedin.com/in/nathanialunwin (NJ Unwin) https://twitter.com/TeeMonster (Tee Morris) https://twitter.com/markjeffrey (Mark Jeffrey) https://twitter.com/scottsigler (Scott Sigler) https://www.facebook.com/profile.php?id=100069795018864 (Chris Miller) https://www.linkedin.com/in/timlwhite/ (Tim White) https://www.linkedin.com/in/brantsteen (Brant Steen)  https://linkedin.com/in/podcast411 (Rob Walsh) https://twitter.com/GaryLeland (Gary Leland)  https://twitter.com/jaredeasley (Jared Easley) https://twitter.com/dmfranks (Dan Franks) https://twitter.com/1LanceAnderson (Lance Anderson)  http://twitter.com/bkkgreg (Greg Jorgensen)  https://twitter.com/Global_Gaz (Ric Gazarian) https://twitter.com/alushlifemanual (Susan Schwartz) https://twitter.com/Daughterpick (Allie Press) http://twitter.com/walkersam (Sam Walker) http://twitter.com/bryanbarletta (Bryan Barletta) http://twitter.com/jamescridland (James Cridland) http://twitter.com/libsyn (Libsyn) https://www.captivate.fm/ (Captivate) https://maps.fm/ (Maps.fm) https://scribl.com/ (Scribl) the https://mobile.twitter.com/bipoccreators (BIPOC Podcast Creators) community, ... and the myriad people and companies I couldn't squeeze in. (Did I mention I was over time?) ----- Other Links http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the...

I give you, the serious podcaster, lots of things to think about. Not just about the future of podcasting, but how you can make podcasting better. Now I'm giving you another gift: some of your time back. Image via https://www.rawpixel.com/image/139790/premium-photo-image-megaphone-loud-adult (RawPixel) This is the final episode of Season 4 of Podcast Pontifications. Yes, that's quicker than anticipated. But don't fret, because Season 5 of Podcast Pontifications will start on Wednesday, March 30th, 2022. And new episodes will drop every Wednesday following that!  But only Wednesdays. As I've been hinting about in the last few episodes, this show is... a lot. And you've already got a lot going on as a serious podcaster. Asking you to spend 10 minutes listening to me, reading me, or watching me four days a week... it adds up. And I really want you to think about how the questions and concepts I bring to you on each episode impact your life as a podcaster. And it'd be great if maybe you could even put them into practice! I'm not making that easy to do when I'm shoving another question or idea into your brain 24 hours later. So starting Wednesday, my philosophical deep-dives into the most pressing questions about podcasting for serious podcasters will switch to a weekly format. I've shopped this around to a few people, including many I engaged with last week at Podcast Movement Evolutions 2022. So far, every single person I've shared this with has breathed a sigh of relief. They too are busy and it's been hard for them to keep up with the fire hose of content I shove out four days a week.  Moving to a weekly publishing schedule means more great news: no month-long summer break for me in June, my birthday month (though if you want to buy me a present, feel free), and no Long Winter's Nap to where I don't put out episodes during November and December of each year. Nope. Weekly means weekly, and you can count on new episodes or newsletters (or both if you're really a fan) dropping every Wednesday morning at the standard publishing time you've grown accustomed to; 10:00 AM Phoenix time.  If you're one of the few who opts to pay for a subscription(thank you very much for your support) on https://podcasts.apple.com/us/podcast/podcast-pontifications/id1438981144 (Apple Podcasts), https://open.spotify.com/show/7JqIHVGhX2FaRYNQE6AkBp?si=a50c59ccf91e4011 (Spotify), or via http://buymeacoffee.com/evoterra (Buy Be A Coffee), you'll get the episode/newsletter a few hours before anyone else. So if you'd like to support the show and be an early bird, you have options! Again, the first season of Season 5 of Podcast Pontifications will drop on Wednesday, March 30th, 2022. New episodes weekly after that.  Thank you so much for listening to, reading, or watching me pontificate about podcasting all these years. I'm excited to keep on doing that, but now at a more sustainable frequency. I shall be back directly with yet another Podcast Pontifications. Cheers! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough? Making your podcast memorable isn't easy. There isn't an easy-to-fill-out template or checklist to get you there.  Even if you do manage the herculean feat of making a truly memorable episode, your memorable episode is in direct competition with dozens of other pieces of content your listeners are exposed to that very same day. And we quite literally cannot keep everything in our active memory.  So what's the trick to making memorable podcasts? Here are a few practical tips that I use that you too can use  1. Have a schtick. I know it sounds gimmicky. But if people are memorizing repeatable parts of your show, there's a good chance they'll remember other parts of your episodes too. 2. Be about one thing. If your format allows it, try to keep your episode to just one topic. Even if you have an interview show, you can ask your guest about just one thing. (And you can always invite them back to talk about more things!) 3. Reinforce and repeat. Don't assume the nuggets you or your guests drop will be picked up. Call them out. Make a big deal out of them. And then end with a recap of the key point for good measure. 4. Less is more. What you found fascinating in creator-mode may seem tedious and even boring to those listening in enjoying-content-mode. Try to take an objective listen before you make your final edits. 5. Don't flood your audience. By that I mean don't give them more to think about than they can handle. I've been guilty of this on Podcast Pontifications but I'm finally doing something about it starting next week.  Stay tuned for more! ----- Links https://evoterra.link/vocalize (Vocalize Inc) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?  https://podcastpontifications.com/episode/a-glimpse-of-podcastings-voice-only-future Building on my talk with the CEO of https://evoterra.link/vocalize (Vocalize), today we'll explore a "what if" scenario where podcast listeners only have to use voice commands to control their podcast listening experience.  Let's first focus on the idea of reserving a memorable phrase for your podcast that when spoken aloud with intent or accompanied by an activation phrase does more than just take someone to your podcast. Can it drop them into where they left off? If they're caught up, could it recommend a different podcast from your network? Or an episode of a different podcast where you were the guest? I know such a service seems fantastical. And I'll grant you that today it is. But I don't think it always will be. Today, we type in URLs—secret phrases—to get to a destination. It's not really a stretch to consider tomorrow we'll be able to speak a secret phrase—likely a different secret phrase than the URL—to get to a destination. Should I also register make podcasting better? Or maybe Evo Terra's podcast? And will the system be smart enough to offer suggestions or request clarification if the spoken phrase isn't an exact match?  One of the first tricks a solid voice-enabled podcast listing experience has to figure out is how to navigate through the episodes of the show. That's not going to be easy. But using voice commands to navigate within an episode might be. Commands like start, stop, and skip variety seem like low-hanging fruit, along with volume up, rewind 15 seconds, or even get details. Implementing these base-level, common interactions to a voice-only mode would solve the sudsy hands or back pocket problems of podcasting.  Again, I'm spitballing here. I know it's a lot of work to make this viable happen. In fact, I think the bet is it will happen. And when it does, I think it will certainly make podcasting better. (Trademark Evo Terra! Just kidding.)  ----- Links https://evoterra.link/vocalize (Vocalize Inc) http://wannagetaway.com (wannagetaway.com) http://tires.com (tires.com) http://whoownswhoinpodcasting.com/ (whoownswhoinpodcasting.com) http://ihearthin.gs/ (ihearthin.gs) https://www.crunchbase.com/organization/carglass-inc (OttoRadio)  http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough. Podcasting has a healthy and growing industry set up to serve the needs of both the big-money advertisers and the podcast publishers who get the lion's share of the more-than-a-billion dollars spent on podcast advertising.  But that industry doesn't work all that well for podcasters on a smaller scale. Nor does it work for many potential advertisers and sponsors with more modest budgets.  That doesn't preclude niche shows or smaller would-be sponsors from participating in podcast advertising and sponsorship. It just means those niche podcasters have to be little scrappy. And they can start by making their podcasts more attractive to potential sponsors.  Here are five ways you might go about doing so. 1. Know Thine Audience. Deeply. Set up a survey, like https://www.edisonresearch.com/edison-research-podcast-listener-survey/%5C (the template) gifted to podcasters by Edison Research. Set up an online group, community, or forum. Or start a newsletter. You can learn a lot by just email domain names. 2. Have A Commitment To Quality Does your show present itself well? If they select a random episode—or your most recent—will it sound, look, and feel like something they'll want their brand associated with?  3. Have A Brand Story To Tell Spending money in an unexplored channel is a little scary, regardless of the size of the budget. So you might need to prime the pump by putting brand messages on your show so the brands you want to work with have a clear idea of what their money gets them. 4. Ask For The Sale Yes, put a sponsor or advertiser inquiry page on your website. But also put your sales hat on and start making phone calls, sending emails, and brushing up your LinkedIn profile as you go on the hunt for dollars. 5. Grow Your Podcast's Audience Yes, some brand-based sponsors are going to want to know how many people your podcast reaches. Advertising and sponsorship is often a numbers game, but so is talking to the right audience in the right way. Grow wisely.  ----- Links https://evoterra.link/vocalize (Vocalize Inc) https://www.edisonresearch.com/edison-research-podcast-listener-survey/%5C (Podcast listener survey template) via Edison Research http://podcastpontifications.com/survey (Take the survey for Podcast Pontifications) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action? Podcast advertising is hard. On all sides of the equation if I'm honest. One company, https://evoterra.link/vocalize (Vocalize Inc)., is trying to change that. They're the Branded Benefit Sponsor this month, and here's what CEO CJ Silva told me their up to and how they are working to make podcasting better: Vocalize makes it easy for people to remember how to connect with brands. No memorizing URLs. No clunky coupon codes. Instead, listeners speak a memorable phrase into their phone—like Nike's "just do it"—to get where they need to go. And no more spending tens of thousands to get people to search for competing products and services. In essence, Vocalize is creating a bunch of "speakeasies" where podcast listeners have a secret phrase to get content. Perhaps exclusive content. Content that they can't get any other way. Click-based advertising in podcasting. But this just might be a better analog for us to get behind. We all remember jingles phrases from when we were little kids. We all sing. Or we repeat them. We find them stuck in our brains. For years. Vocalize uses that same capability within humans, giving them something that's easy to remember. Something that they'll be able to recall—and use—at any time. But you probably don't have the Vocalize app installed. They get that and is why they're focused on getting their SDK baked into apps that podcast listeners use every day, getting us closer to a future where listeners can not just talk back to the podcast they love, but use voice-enabled tech in a unique and novel way.  ----- Links https://evoterra.link/vocalize (Vocalize Inc) CEO https://www.linkedin.com/in/cj-silva/ (CJ Silva) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ------  Podcast Pontifications is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by https://twitter.com/evoterra?lang=en (Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.net (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value, and http://podcastpontifications.com/support (there are many ways to show your support).  This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next Big Thing?   I love distractions. I think it's healthy for podcasters to explore new tools, technologies, and other nifty things that live on the periphery of podcasting. But don't get so distracted you lose sight of why you are here—to podcast. For the most part, podcasting has proven to be a rather resilient medium. Many of podcasting's purported disruptors have either fizzled out or remain little more than a curiosity. So to will the next Remember enhanced podcasting? It's been here in various forms since 2006. And on the surface, it's a compelling idea. But the fact that listeners don't have to watch or engage with their devices as they enjoy a podcast episode is one of podcasting's strongest features. It's not a weakness to be exploited. Clearly. That "pivot to video" that's been predicted for the last 16 years also has failed to happen. I'm not ignoring the huge successes of video-empowering companies like YouTube, Twitch, TikTok, and others. But for similar reasons, podcasting hasn't pivoted to video. And likely won't. Social audio's entry onto the stage was fortuitous. Being lockdown for a couple of years had many craving real-time human interaction drop-in audio could provide. But producing a fun live call-in show and producing an engaging podcast episode are two very different things. And the predicted mass migration away from podcasting to producing shows exclusively on social audio platforms never materialized over any of drop-in audio's ongoing iterations. And it likely won't. And then there's the VR, AR, and metaverse movement. As much as I'd love to have a heads-up display projected onto my iris or be able to check out for a few hours in the middle of the day to a virtual beach in the tropics... none of that is going to replace podcasting. Not anytime soon.  So yes, enjoy the bleeding edge, podcaster. Get out there and explore. Just don't make such a big bet on any of those distractions that you lose sight of your podcast. Podcasting has resilience. Don't lose it. ----- Links http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications).  Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing? When the book I'm reading ends, I go get another book.  With millions of choices for me to read, there's never a time when I can't find anything to read.  When the series I'm watching ends, I go get another TV series. With hundreds or maybe even thousands of shows I can watch, there's never a time when I can't find anything I want to watch.  When I'm in the mood for a new movie, I'm spoiled for choice, and there's never a time when I can't find a new movie to watch. There's a lot of content at our fingertips. More content than any one person can hope to consume. People start and finish dozens or hundreds of books, tv shows, and movies every year. But a lot fewer podcasts. Not podcast episodes, which easily get to the hundreds. But discrete, podcast titles or shows. Why is that? I have a hypothesis. Edison Research's Infinte Dial report tells us that you can count the number of "shows" the average listener is actively consuming on one hand. And the most common type of podcast is the episodic, ongoing show. The type of show that doesn't give a chance to say "Well, that's over, so I guess I gotta go find something new to listen to." Episodic podcasts don't have the terminal nature of books, television series, or movies. They don't have a finite end-point. They don't have a natural conclusion. There's no "the end" experience with forces listeners to hunt for something else to fill their time. Not with most episodic podcasts. They. Just. Keep. Going. For months on end. For years.  Podcasting is different from other media forms. They've adapted to provide their consumers a "get this and then get this when you're done" content fountain.  But much of podcasting is still built around the "get this and then never leave mode".  But I wonder for how long? Perhaps we'll learn more about that when the https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonsocial (2022 Infinite Dial by Edison Research comes out next week).  ----- Links https://www.edisonresearch.com/the-infinite-dial/ (Edison Research's Infinite Dial reports) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications).  Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ------  Podcast Pontifications is a production of http://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by http://twitter.com/evoterra (Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.net (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value, and there are http://podcastpontifications.com/support (many ways to show your support). This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life? I half-jokingly asked a fellow podcaster and friend the "what do you want to be when you grow up?" question. Their immediate response was unexpected and worth exploring further. "The problem, Evo," they said "with people like us is that's the wrong question. We really should be asked, 'what do we want to be this year?'"  I feel that. In the 2 decades I've been podcasting, I've moved houses 11 times. I've raised a kid and now have grandkids. I've changed jobs five times. I've changed actual careers four times.  I'm clearly a different person. Which means my show has effectively changed hosts, right? Podcasting is like other media forms. When there's a brand new person at the helm, things are supposed to change. They have for me. And will continue to change for me.  Yet a lot of podcasts haven't changed much at all since inception. Maybe because of habit.  Concerns about disappointing or turning off listeners. Maintaining an excellent cash flow. Fear of the unknown. Or perhaps the show is hosted by someone who actually knew what they wanted to be when they grew up. Think for a moment about your own show and all the changes you've seen in your life, from family to job to hobbies.  Have you changed? And have you changed your show enough to match the person you are today? Would doing so make you happier? Would that re-energize you? Would that possibly re-engage your audience? And can you do it in a way that doesn't jeopardize the success you've already seen thus far?  if you look in the mirror and the person staring back at you isn't the same person you see in your head, it might be time to mix things up on your podcast.  ----- Links The https://www.bangkokpodcast.com/ (Bangkok Podcast)  http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications).  Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today!  ------ This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.  Photo byhttps://www.pexels.com/@belart84?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Artem Beliaikin) fromhttps://www.pexels.com/photo/person-holding-terrestrial-globe-scale-model-taken-1079033/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing. For people who've acquired the podcasting habit, podcasting is where they often turn for a curated view of the important bits of their treasured topic. So podcasters like https://twitter.com/jamescridland (James Cridland) of https://podnews.net/ (Podnews) and https://www.linkedin.com/in/brianmcc (Brian McCullough) of https://www.ridehome.info/show/techmeme-ride-home/ (Techmeme Ride Home) spend hours a day wading through a hundred and more articles, press releases, newsletters, emails, and other forms of inbound information every single day to create daily, timely episodes. Some tech services are now cropping up to help creators, either by helping them automate the "bulleted' nature of quick reads or by letting publishers re-publish podcast episodes multiple times a day so it's always fresh at the time of download. But helping people make sense of an avalanche of news with short-form episodes isn't the only business case for podcasters.  Consider for a moment the two- to three-hour episodes, some of the more popular podcasts put out every week. Or more frequently. That's the price of being in the club, right? But what about the people who do care about the facts or the thought leadership occurring on those long, rambly episodes. People who just don't have the 2–3 hours to commit to listening. Would they be interested in a distilled, just-the-facts version of those episodes? If the length of a popular podcast is a barrier for many, a bulleted, facts-reported-only version could approach and perhaps even exceed the size of the audience of the source show. Maybe your next podcast?  ----- Links https://www.nytimes.com/2007/03/01/books/01podb.html (NYT piece on podiobooks from 2007) - https://www.nytimes.com/2007/03/01/books/01podb.html https://podnews.net/ (Podnews) by https://twitter.com/jamescridland (James Cridland) - podnews.net/ https://www.ridehome.info/show/techmeme-ride-home/ (Techmeme Ride Home) by https://www.linkedin.com/in/brianmcc (Brian McCullough)- ridehome.info/show/techmeme-ride-home/ https://www.nytimes.com/2022/03/07/business/media/axios-local.html? (New York Times piece on the growth and expansion of Axios) - nytimes.com/2022/03/07/business/media/axios-local.html? https://www.spooler.fm/ (Spooler) - spooler.fm/ http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) - evoterra.link/buzz Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). - podcastpontifications.com/about/sponsorship-information Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! - AdvancingPodcasting.xyz ------  Podcast Pontifications is a production of Simpler Media. New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted by Evo Terra. Follow him on Twitter (twitter.com/evoterra) for more podcasting insights as they come. Allie Press (alliepress.net) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value, and there are many ways to show your support. -...

Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts? Photo byhttps://www.pexels.com/@padrinan?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Miguel Á. Padriñán) fromhttps://www.pexels.com/photo/illustration-of-gray-metal-chain-in-4-digit-form-1061139/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) Guesting on other people's podcasts is a time-honored way to gain targeted exposure for you and for your podcast to podcast listeners. It may not be the growth hack of the century (spoiler: It's not), but it is a solid top-of-the-funnel activity likely worth your time. So how do you become a better podcast guest?  I don't have a pat "how to" answer at the ready. But I do have four questions you should consider that will help you boost your podcast interviewee skills.  1. Agenda or objective? An agenda means you have a few key talking points around a central theme. An objective means you have a clear call to action to push as often as you can. 2. Prep or go in cold? Prepping means you won't be hit out of the blue. But going in cold could make your answers and reactions sound more spontaneous and natural. 3. Short or long answers? Do you keep your answers direct and to the point? Or do you embrace meandering and anecdotes, leaving it up to the host or their editor to tighten things up as they see fit?   4. How accommodating will you be? Do you have only certain days or times when you can be available? Or do you have ultimate flexibility and can say "Whenever is good for you" to all requests, moving your schedule around as necessary?  Now, as I said, there aren't right or wrong answers to any of those questions. If you're curious how I'd answer: I almost always have an agenda, but rarely an objective I prepare for every guesting opportunity, but not obsessively I give way too long answers but am working on going shorter I'm very accommodating, but I have some hard blocks on my calendar so I can get things done ----- Links https://3clipspodcast.com/ (the podcast 3 Clips by Castos) http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout)  Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster should be thinking about. It's created and hosted byhttps://twitter.com/evoterra ( Evo Terra. Follow him on Twitter) for more podcasting insights as they come. http://alliepress.ne (Allie Press) assists with the production and transcription of the show. If you received value from today's episode of Podcast Pontifications, return some of that! We call it https://PodcastPontifications.com/support (value-for-value) and there are many ways to show your support. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podsights - https://podsights.com/privacy

Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long?  Photo byhttps://www.pexels.com/@charlotte-may?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Charlotte May) fromhttps://www.pexels.com/photo/young-cheerful-woman-listening-to-music-using-smartphone-5965926/?utm_content=attributionCopyText&utm_medium=referral&utm_source=pexels ( Pexels) In The States, https://eshap.substack.com/p/fourth-estate-sale?utm_source=url (trust in traditional broadcast media is at or near an all-time low), a trend that has been happening since the 1970s.  And we're all keenly aware that, left to their own devices, the social media platforms we use every single day would serve their own interests far more often than they'd serve ours. Weirdly, podcasting doesn't follow those trends. Listeners report rather hard-to-believe trust scores for podcasts. A trust that's even extended to the ads played on podcasts. Why? Part because there's no algorithm deciding what podcast episodes someone should and shouldn't be exposed to. And because there aren't multinational media conglomerates vying for their share of a limited set of channels, frequencies, or shelf space on a newsstand.  But that's changing.  We're starting to see some of the same scenarios that predicated trust issues consumers have with other forms of media worming their way into podcasting. The rise of celebrity podcasters and other fast-growing personality-based podcasts are getting podcasts in the ears of 70% of the population who don't yet consume podcasts regularly. That's great! But is it good for the perception of trust in podcasting?  Take a look at any of the https://podnews.net/uploads/edison-podcast-ranker-publisher-q4.png (podcast) https://tritondigitalv3.blob.core.windows.net/media/Default/PodcastReports/Dec%202021%20USA%20Ranker.pdf?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2022-02-18 (ranker) https://www.tritondigital.com/resources/podcast-reports (charts), and you'll find plenty of shows—incredibly popular shows—that you wouldn't consider all that worthy of your trust. Mainstream media is bringing the same biases and points of view that are staples of their broadcast content to their podcasts and networks.  Billions of dollars of investments in podcasting are consolidating voices, enabling more rapid production, and further siloing podcast content. But they're also getting podcasters, and people in the business of podcasting paid, which is also a Very Good Thing.  But I wonder about the cost to the trust podcasting has enjoyed thus far.  ----- Links https://eshap.substack.com/p/fourth-estate-sale?utm_source=url (Trust in traditional broadcast media is at or near an all-time low) https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/ (People trust the ads and commercials they hear on podcasts) https://podcastpontifications.com/search?query=truth (Podcast Pontifications episodes on truth) http://analytics.podtrac.com/podcast-rankings (Podtrac top podcasts) https://www.tritondigital.com/resources/podcast-reports (Triton Digital podcast charts) https://www.podcastinsights.com/top-us-podcasts/ (Podcast Insights top podcasts)  http://evoterra.link/buzz (Over 100K active podcasters trust Buzzsprout) Got a podcasting service? https://podcastpontifications.com/about/sponsorship-information (Become a sponsor of Podcast Pontifications). Serious about podcasting? Join the https://evoterra.link/app (Advancing Podcasting Community) today! ----- https://podcastpontifications. (Podcast Pontifications) is a production of https://simpler.media (Simpler Media). New episodes are released four times a week, providing ideas and questions every serious podcaster