Podcasts about podnews

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Best podcasts about podnews

Latest podcast episodes about podnews

The Jag Show
When Should I Release My Podcast?

The Jag Show

Play Episode Listen Later Sep 23, 2022 4:16


Yesterday, I went to the North American International Auto Show, known to locals here as the Detroit Auto Show, or just the Auto Show.  And it reminded me of a common question I get from podcasters - when should I release my new episodes?Now, whether you release, weekly, biweekly, monthly, whatever, the key to growing your show is consistency.  As your show grows, your listeners will learn when to expect new content - whether that's the 2nd and 4th Tuesday each month, or every Wednesday morning, whatever.  We are creatures of habit.The Detroit Auto Show was always in mid-January, usually when it was about 0 degrees  here in Michigan. It sucked, but we were used to it. In 2019, they decided to move it to the summer or fall, where it could become a hybrid indoor-outdoor event.  Seemed like a good idea.  But then the pandemic happened, and this week's auto show ended up being the first since January 2019.I checked it out with some friends yesterday, and it was pretty meh.  Was it cool to have monster trucks at Hart Plaza downtown? Sure, I guess.  Inside, it was fun to drool over exotic Corvettes, Mustangs, and concept cars.  And there were the ridealongs to check out the acceleration in the F-150 lightning electric, as well as the off-road capabilities of the Bronco and Jeeps.   But the show seemed quiet.    Was it, as one friend suggested, the fact that people have way more going on in September than in the dead of winter?  Maybe.  But when people think of the Auto Show, they think of January.  Now, this could be a great event again if they can get more buy in and participation from car companies,  and if they get the public used to the idea of it happening in nice weather.  But it's going to take time.   The pandemic gave them a reset, but now they have to build a new habit from scratch.  That's why it's important to be consistent with your podcast release schedule.Amazon Music celebrated two years of featuring podcasts on its platform.  If you don't use it, don't feel bad.  They boast a whole 0.7% of podcast listening.   But putting your show on there is as easy as giving Amazon Music your RSS feed.  And it's free, so why not?Could we be one step closer to using copyrighted music?  YouTube is testing out a program called Creator Music, that will allow you to either purchase a use-license for commercial music, or enter a revenue share with the artist.  It's still in Beta, they're hoping to launch in the US later this year.   So it's a baby step, but if it works, that could provide a blueprint for podcasters.  Via PodNews: https://techcrunch.com/2022/09/20/youtube-announces-creator-music-a-new-way-for-creators-to-shop-for-songs-for-use-in-videosAre audio ads more effective than video ads?  Well, yes, according to a press release from Mars Media Group, linked in today's show notes, via Podnews.  They claim a 25% revenue increase for audio ads over video.  The reason, they suspect, is with so much screen time, visual ads just become more clutter.  They also say that audio ads, in their research, haven an 85% listen-through rate.  Pretty impressive. https://podnews.net/press-release/audio-ads-mmgOn Medium, Adam Rostad says you should stop buying ads on big podcasts and, instead, create your own podcast for the same investment- or less, I might add.  Among his other reasons, the "skip" button in your podcast player, podcast ads aren't forever, and honestly, listeners just crave that human connection. More: https://medium.com/@a.d.rostad/3-reasons-you-should-stop-paying-for-ad-space-on-podcasts-e5bc7ce93f30What was the first podcast you listened to?  For me, it was Serial.  Well this week, a judge quashed the murder conviction of Adnan Syed, ordering a new trial.  He's been released from jail and is on home confinement, pending his new trial.  That's at least in part due to the power of a successful podcast.Until next week, stay healthy and stay safe. Lata!

The Travel Wins
Noel Carroll being Biofriendly - Ep. 216

The Travel Wins

Play Episode Listen Later Sep 22, 2022 42:39


Noel Carroll is the CEO of Biofriendly, a company designed to improve the planet. They invented and developed Green Plus® fuel enhancer. Green Plus has been proven to significantly reduce CO2, NOx, carbon monoxide, particulate matter and sulfur-based emissions— and is now being used by many of the largest oil companies in the world in order to exceed ever-tightening emissions regulations.Noel's background in the entertainment business is taking a family started business into the new age of social media expansion and diversity. Noel found out that like most other industries, he would have to travel quite often for new clients, existing clients and industry functions. Making the work-life balance a priorityMake sure to follow Noel and Biofriendly on their social media pages to see where they are headed next.ABOUT BiofriendlyBiofriendly is in the business of energy transition both in practice and in education. We are known as the world's first and only Energy Transition Fuel, certified by the United Nations (CIFAL and UNITAR) with an Eco-Label that aligns with the Sustainable Development Goals (SDGs) for our additive Green Plus. What sets us apart from others is that we are more than just a green fuels company. We are a company about the environment and across-the-board sustainability as laid out in the UN's SDGs. With that in mind, we have built an approachable, safe way to learn more about the environment with our network, Biofriendly Planet. Through our online content and our weekly series, The Biofriendly Podcast, we seek out those that have felt chastened by the green community and currently believe an eco-friendly lifestyle is out of reach—only to present a fun and welcoming alternative. Our followers and subscribers continue to reach out and say they never knew going green could be this painless!SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#noelcarroll #biofriendly #environment

The Jag Show
What Shane Hawkins Can Teach Us About Podcasting

The Jag Show

Play Episode Listen Later Sep 15, 2022 4:29


Did you see 16 year old Shane Hawkins pay tribute to his dad at the recent Foo Fighters tribute to Taylor Hawkins?  Well, turns out how you heard about it and how you watched and reacted to it - can teach us a lot about podcasting.How did you hear about it?  For me, it was a combination of social media post after social media post, and hearing friends talk about it.    Was it the same for you?  Did you run to YouTube to see it?  Or did you actually pull up the Paramount Plus app to watch the one hour highlight reel?There are so many lessons here when it comes to podcast discoverability.  As we heard over and over at Podcast Movement, make your show SHAREABLE.  Have some kind of hook.  Have content that folks will want to tell others about.  Make is so they'll post about it, and tell their friends.Also, and I mentioned this last week.  Getting folks to change platforms is hard.   When I watched this show, it was probably the second time in months I've used the Paramount app.  The first was to watch the new Beavis and Butt-head movie and channel the inner 15 year old in my head.  Huh Huh.  I said....nevermind.Anyway, this was content that was worth opening a different app for.  If you're promoting your show on TikTok or Instagram, THATS the criteria you need to hit to get someone to open Apple Podcasts or Spotify.Onto this week's podcasting news.Meghan Markle seems to have paused her podcast in the wake of the Queen's passing.  We will see if she resumes it, against (allegedly) the new King's wishes.Twitter is upping their podcast game - rolling the feature out for their Blue (paid) subscribers).Research from Amplifi Media and Podnews recently showed that there are only 155,000 regularly-updated podcasts out of the 4 million shows in existence.  The space is not as competitive as you might think.There's a new podcasting publishing king - in terms of total audience of shows.  Spotify now leads the pack, followed by SiriusXM. iHeart rounds out the top 3.I record my show on a Shure SM7B microphone.  It's the same mic that Michael Jackson recorded the Thriller album on.  And I just found out another, more contemporary big name in music uses it for his podcast.  And there's a Detroit connection.

The Wizard of iPhone Speaks (20-22)
Episode 110: What’s so special about “host read” commercials?

The Wizard of iPhone Speaks (20-22)

Play Episode Listen Later Sep 15, 2022 12:50


Music courtesy of Bellevue Presbyterian Church & Dr. Ming Wang Answer on terrestrial radio they cost you more! Ask Kim Komando!A token of my appreciation is winging its way toward podnews an online podcast development service from the UK.A podcast critic from the UK dinged a podcast host for “doing it badly”. Of course, he's entitled to his opinion. If you're lucky enough to have a sponsor, treat them well.The only thing poor performance can cost you is listeners & they are everything. Yes, it helps to “separate” commercial content from “editorial” but that's a function of “stingers”. Those little broadcast squiggles are so beloved of “real” radio. I am reminded of a comment by Mark Twain “Never pick a fight with anyone who buys ink by the barrel.”I have changed it to: “Don't pick a fight with anyone who only goes by initials which includes: IRS, BMI, & ASCAP.”FYI/Internal Revenue Service (the income tax guys - for the benefit of listers in the UK), Broadcast Music Inc, American Society of Composers, Authors & Publishers. You don't want to get that message “Show us your copyright”.Fortunately for this podcaster, my Apple is populated with stingers & jingles, “Apple's” royalty-free music This podcast critique reminds me of those words of George Bernard Shaw “England & America are one people separated by a common language." 

Podcasting By The Numbers
Liberals or Conservatives: Who Are The Heavyweights of Political Podcasts?

Podcasting By The Numbers

Play Episode Play 33 sec Highlight Listen Later Sep 13, 2022 5:02


Podtracs August publisher data is in and guess what podcast publisher took a hit?  Podcasts impact on brand lift and customer purchase intent (Music Oomph).  A Brookings Institute report shows which party are the heavyweights of politics . . . very interesting stat (Podnews.net) !  The fourth thing that listeners "LOVE"

The Travel Wins
CJ Johnson Jr influencing connections

The Travel Wins

Play Episode Listen Later Sep 12, 2022 71:17


CJ Johnson JR takes his success in branding and creating and now helps others achieve their goals with brand consulting. We have a great talk about the benefits of social media and how building his own brand affords him the opportunity to travel and help large groups with his public speaking. His most recent travel event was in Bentonville, Arkansas at the corporate headquarters of Walmart.So many of us, business travelers, have to balance being on the road while still maintaining our relationships with the ones we love at home. A good portion of our chat involves CJ balances being raising his child while still growing his business in new ways. We also have a fun talk about GQ magazine and what it means to CJ being a GQ insider for them.Make sure to follow CJ on his social media pages to see where he will be next and follow his journey connecting the dots.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#cjjohnsonjr #gq #influencer

Podland News
RIP Queen Elizabeth. "Keep Calm and Carry On". BBC R&D launch 'Adaptive Podcasting' and Alby launch a new SAT's dashboard.

Podland News

Play Episode Listen Later Sep 9, 2022 61:56


Guest InterviewsIan Forrester - BBC R&D - Adaptive PodcastingRene Aaron - Alby - New DashboardShow NotesThe BBC Global News Podcast's presenter Jackie Leonard, and producer Karen Martin, spoke at Radiodays Asia in Malaysia. The show, which is also recording a special edition at the event, is one of the top-rated shows in many Asian countries, with 33m downloads a month.In collaboration with the European Broadcasting Union and partners, BBC R&D has developed an open-source platform that allows the production of 'adaptive' podcasts. Is podcast search broken? Justin Jackson took a tweet from Sounds Profitable's Bryan Barletta as inspiration to test the search facilities in podcast apps.Podnews did some research on what podcast search engines actually index.Alby is a micropayment wallet that uses the lightning network.  They are working on a new Dashboard and their new WP plugin. Link: https://saturn.fly.devAugust's platform data for BuzzsproutPodverse, a podcast app, has launched searchable transcripts. Here's an example from the Podland podcast.Wavvy – new web-based audio editor based on AudacityTrebble has launched an online audio editor Podnews podcast pages now support the podcast:person tagPod The North, a Canadian podcast newsletter, launches today. Run by Kattie LaurRadio France podcasts will be available on Amazon MusicAll podcast roads lead to video, suggests Anchor founder Michael MignanoFountain has added its new charts and added a number of additional featuresHow to pretend your podcast is a hit - Nick Hilton

Podcasting By The Numbers
There's A BIG Gender Gap In Podcasting & Zero Hour: A History Of 9/11

Podcasting By The Numbers

Play Episode Play 60 sec Highlight Listen Later Sep 9, 2022 5:06


Balancing the gender gap in podcasting . . . do you know what percentage of podcaster producers are female?  (Edison Research/Sounds Profitable).  SoundCloud having technical issues with podcast uploads (Podnews.net).  Podcast listening recommendation - Zero Hour: A History of 9/11 from David de Sola - his podcast explores the events on 9/11 from almost every possible angle.  Quick Stat:  According to Edison Research, what percentage of podcast listening is done on a mobile device?Website:  www.podcastingbythenumbers.comLINK:   Zero Hour:  A History of 9/11 PodcastYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal

Sounds Profitable: Adtech Applied
All We Know About Netflix's Ad Plans So Far & 9 Other Stories

Sounds Profitable: Adtech Applied

Play Episode Listen Later Sep 8, 2022 10:06


This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix's ad plans so far Shreya: Once again we bring you an article that doesn't feature the world “podcast”, but could have big implications for the industry. Last Friday Kelsey Sutton published a brief roundup of all the news about Netflix that had dropped during the week. The world learned about polarizing new ad-supported tier, charging between $7 to $9 a month. We also learned they're targeting 15 and 30 second spots for preroll and midroll ads.  “The flurry of reports helps provide a better picture of how Netflix is strategizing the rollout of its ad-supported tier after eschewing Madison Avenue for years. There are still many unknowns, including what kind of metrics the service will provide to measure ad effectiveness. Even without all the details, media buyers are buzzing with anticipation.”  Podcasters and advertising folk alike should take note of how much Netflix is paying per thousand impressions. According to Sutton the streamer is paying $65 CPM, with expectations of that going up to $80 in future.  With those rates in mind for the biggest streaming platform, average podcast CPM is fair to underpriced in comparison.  Do Cross-Promos Work? Hell Yes, But You Are Likely Doing Them Wrong…And We Can Fix That Manuela: On Monday Eric Nuzum published an issue of The Audio Insurgent that aims to introduce podcasters to a vital lesson learned while conducting research for terrestrial radio nearly two decades ago.  Nuzum is of the opinion that on-air and in-episode content promotion is frequently misunderstood and often poorly executed. This and the next two issues of Audio Insurgent are dedicated to covering the three Rs of program promotion: Reduction, Repetition, and Real Content.  In 2004 Nuzum conducted a study for the Corporation for Public Broadcasting titled ON-air Program Promotions Insight Study, a study of cross-promotion in the radio industry so helpful he continued to get messages asking where to find the study long after the original webpage hosting it had decayed.  For this newsletter series he has done some light editing and uploaded the entirety of the 18 year-old study to Google Drive for preservation.  “Yet despite its age, it can still be very effective and useful to all audio professionals today. But the whole project boils down to one simple sentence: A well-constructed message, delivered to the right listeners often enough for them to recognize it, can increase listening.” His issue on Reduction stresses the importance of stripping fat from a promotion and ensuring it isn't airing in a block of multiple other promotions that could distract from the message. An example given from when the promo study was first conducted is Nuzum playing a promo for A Prairie Home Companion. The promo rapid-fire announced the town, state, college auditorium in said town the performance would take place at. Following that, three musical acts and the name of the famous News from Lake Wobegon segment.  “Immediately after playing it, I would ask those in the room to name a single artist or location mentioned in that promo. On a rare occasion, someone could remember “Iowa”--but most times, no one could remember anything. And these people were (supposedly) paying attention.” Top Podcast Hosting Companies by Episode Share (August 2022) Shreya: Last Thursday Livewire Labs updated their substantial snapshot of the industry via episode share.     “One of the ways to measure the health of the current podcast ecosystem is to measure the number of new episodes published in a given period. We look at every single new podcast episode published (about 1.6 million in August 2022, up 5.4% from last month) and identify which podcast hosting company it belongs to.” One of the first things that jumps out about both the list of hosting companies by new episode share and the ranking of hosts by new episodes published in August is the gulf between first and second place. In a ranked list of 234 podcast hosting services Anchor dominates first place at 22.9% of new episodes published. Buzzsprout showed gains in solidifying a strong second place at 9%.  Livewire's data pairs nicely with the Podnews podcast hosting change tracker, which observes RSS feed hosting changes across the system's sample size of over 73,000 podcasts. Over the past week 211 podcasts changed from one hosting service to another, 26 which moved from various other services to Anchor. Pundits are fond of depicting Anchor as a dumping ground for single episode or dead podcasts due to their free tier, but they clearly are attracting a lot of new creators.  A sociologist on what advertisers should know when they use health data And:  FTC picks fight with data broker Manuela: Over the past week Ryan Barwick of Marketing Brew has published two closely-related articles covering the use of data collected in a healthcare environment for advertising.  First, yesterday's article features an interview with Mary F. E. Ebeling, an associate professor of sociology at Drexel University and recently-published author of a book on the effects of collected data on individuals' lives. Ebeling provides an anecdote of how a child she lost to miscarriage in the real world continued to live a false life through parenting-related marketing emails.  “Though it's near impossible to audit a digital ad—how, why, or where it was served—Ebeling connects the experience to her research in the healthcare industry, where patients rarely know they're feeding “massive databases maintained by healthcare providers and public and private insurers, or payers—often called data ‘lakes' and ‘oceans.'” With Ebeling's account in mind, we look back to last Friday when Barwick covered a much-publicized lawsuit filed by the Federal Trade Commission.  “On Monday, the agency brought a lawsuit against Kochava, a data broker, for allegedly collecting and selling location data “that can be used to trace the movements of individuals to and from sensitive locations” like reproductive-health clinics and places of worship.””  The suit comes several weeks after a preemptive lawsuit from Kochava towards the FTC. Barwick details the two businesses within Kochava in its data marketplace and measurement service. Kochava argues the user is forewarned when they initially agree to share their location data with the third-party apps they purchase the data from. The FTC, clearly, disagrees.      “By the end of the week, many were wondering: Why Kochava? And though we don't know the answer yet, the FTC's lawsuit could put the entire location data collection industry under the microscope.” Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  The Ambies, the flagship award program of The Podcast Academy, designed to celebrate excellence in podcasting in the same way the MPA celebrates film with the Oscars, is now taking nominations. In addition, they've also announced a membership program sponsored by Spotify to enable independent creators to submit.  WQXR hires a podcasting chief by Laura Holt. Music remains one of the most untapped categories in podcasting. WQXR is a great example of a station that produces its own content and has access to a number of resources for original content, which is the key to making music podcasting work in a world where licensing music under copyright is still financially not viable in podcasting. Apple is staffing up its ad business by Ryan Barwick. This might not be breaking news for dedicated audience members of The Download, but it is crystal clear confirmation that apple is fully embracing its advertising business.  The BBC Shares podcast stats by Podnews. A recent talk at Radiodays Asia in Malaysia featured rare info about the BBC's daily download data, the show in question's audience profile, and comparison to other podcasts.  Finally, in accordance with The Download's love of sharing news of podcasting's performance on a global scale: Otonal has published Podcast Report of Japan, a survey of podcast usage in Japan in 2021.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

The Jag Show
Lessons from Podcast Movement 2022

The Jag Show

Play Episode Listen Later Sep 8, 2022 11:14


Welcome to Season 4 of the Jag Show. We're going to start with what I learned this year at Podcast Movement, and how you can improve your show.The first thing you should know about is video.   Your show needs to be on YouTube.  According to Edison Research, 48% of the podcast audience has consumed a show on YouTube.   So even if your show is audio only, put a graphic, or an audiogram with a moving waveform up, and upload that audio to YouTube.  OK, what about short-form video?  One of my big curiosities this year was around the world of TikTok, Instagram Reels, and now YouTube shorts.  The goal of every social media platform is to keep users on that platform.  It's not going to be easy to "STOP THE SCROLL" and get someone to switch apps.  The bar is very high.  So unless your highlight is absolute gold and will get someone to want to hear more, consider a different approach.  So how do you grow your podcast?  Well, the easiest ways are to "fish where the fish are."  Two ways to do this are 1) a "promo swap," where you find a similar podcast and agree to promote each other.  Or 2) what's known as a "Feed Drop."   You post an episode of someone else's podcast in your feed, and they return the favor.  So how do podcast listeners find shows?   Well, back to Edison Research:Recommendations of Friends and FamilyGoogle SearchYouTubeOther Social MediaThis advice comes from James Cridland of PodNews, don't be afraid to advertise IRL - in real life. But don't be scared by the total number of podcasts out there.  By some counts, there are now 4 million shows.  But most of them died on the vine!   The podcasting space is NOT as crowded as you might think.  Another great session I went to was presented by Jay Clouse, where he talked about using Twitter and Email to grow your show. Email especially, is a great way to grow your show.I also get into what I learned about branded podcasts, and the interesting approach iHeart is taking.And yes, we address the Ben Shapiro controversy, mostly online, that happened in Dallas.Finally, you'll notice some tweaks to The Jag Show - now into Season 4 after a summer hiatus and re-tool.  New artwork, new music and voiceover, and new format.   I'm trying some different things out, and I hope you'll enjoy.   If you'd like to have new episodes emailed to you, you can sign up at JAGinDetroit.com/Subscribe. 

I Hear Things
All We Know About Netflix's Ad Plans So Far & 9 Other Stories

I Hear Things

Play Episode Listen Later Sep 8, 2022 10:06


This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix's ad plans so far Shreya: Once again we bring you an article that doesn't feature the world “podcast”, but could have big implications for the industry. Last Friday Kelsey Sutton published a brief roundup of all the news about Netflix that had dropped during the week. The world learned about polarizing new ad-supported tier, charging between $7 to $9 a month. We also learned they're targeting 15 and 30 second spots for preroll and midroll ads.  “The flurry of reports helps provide a better picture of how Netflix is strategizing the rollout of its ad-supported tier after eschewing Madison Avenue for years. There are still many unknowns, including what kind of metrics the service will provide to measure ad effectiveness. Even without all the details, media buyers are buzzing with anticipation.”  Podcasters and advertising folk alike should take note of how much Netflix is paying per thousand impressions. According to Sutton the streamer is paying $65 CPM, with expectations of that going up to $80 in future.  With those rates in mind for the biggest streaming platform, average podcast CPM is fair to underpriced in comparison.  Do Cross-Promos Work? Hell Yes, But You Are Likely Doing Them Wrong…And We Can Fix That Manuela: On Monday Eric Nuzum published an issue of The Audio Insurgent that aims to introduce podcasters to a vital lesson learned while conducting research for terrestrial radio nearly two decades ago.  Nuzum is of the opinion that on-air and in-episode content promotion is frequently misunderstood and often poorly executed. This and the next two issues of Audio Insurgent are dedicated to covering the three Rs of program promotion: Reduction, Repetition, and Real Content.  In 2004 Nuzum conducted a study for the Corporation for Public Broadcasting titled ON-air Program Promotions Insight Study, a study of cross-promotion in the radio industry so helpful he continued to get messages asking where to find the study long after the original webpage hosting it had decayed.  For this newsletter series he has done some light editing and uploaded the entirety of the 18 year-old study to Google Drive for preservation.  “Yet despite its age, it can still be very effective and useful to all audio professionals today. But the whole project boils down to one simple sentence: A well-constructed message, delivered to the right listeners often enough for them to recognize it, can increase listening.” His issue on Reduction stresses the importance of stripping fat from a promotion and ensuring it isn't airing in a block of multiple other promotions that could distract from the message. An example given from when the promo study was first conducted is Nuzum playing a promo for A Prairie Home Companion. The promo rapid-fire announced the town, state, college auditorium in said town the performance would take place at. Following that, three musical acts and the name of the famous News from Lake Wobegon segment.  “Immediately after playing it, I would ask those in the room to name a single artist or location mentioned in that promo. On a rare occasion, someone could remember “Iowa”--but most times, no one could remember anything. And these people were (supposedly) paying attention.” Top Podcast Hosting Companies by Episode Share (August 2022) Shreya: Last Thursday Livewire Labs updated their substantial snapshot of the industry via episode share.     “One of the ways to measure the health of the current podcast ecosystem is to measure the number of new episodes published in a given period. We look at every single new podcast episode published (about 1.6 million in August 2022, up 5.4% from last month) and identify which podcast hosting company it belongs to.” One of the first things that jumps out about both the list of hosting companies by new episode share and the ranking of hosts by new episodes published in August is the gulf between first and second place. In a ranked list of 234 podcast hosting services Anchor dominates first place at 22.9% of new episodes published. Buzzsprout showed gains in solidifying a strong second place at 9%.  Livewire's data pairs nicely with the Podnews podcast hosting change tracker, which observes RSS feed hosting changes across the system's sample size of over 73,000 podcasts. Over the past week 211 podcasts changed from one hosting service to another, 26 which moved from various other services to Anchor. Pundits are fond of depicting Anchor as a dumping ground for single episode or dead podcasts due to their free tier, but they clearly are attracting a lot of new creators.  A sociologist on what advertisers should know when they use health data And:  FTC picks fight with data broker Manuela: Over the past week Ryan Barwick of Marketing Brew has published two closely-related articles covering the use of data collected in a healthcare environment for advertising.  First, yesterday's article features an interview with Mary F. E. Ebeling, an associate professor of sociology at Drexel University and recently-published author of a book on the effects of collected data on individuals' lives. Ebeling provides an anecdote of how a child she lost to miscarriage in the real world continued to live a false life through parenting-related marketing emails.  “Though it's near impossible to audit a digital ad—how, why, or where it was served—Ebeling connects the experience to her research in the healthcare industry, where patients rarely know they're feeding “massive databases maintained by healthcare providers and public and private insurers, or payers—often called data ‘lakes' and ‘oceans.'” With Ebeling's account in mind, we look back to last Friday when Barwick covered a much-publicized lawsuit filed by the Federal Trade Commission.  “On Monday, the agency brought a lawsuit against Kochava, a data broker, for allegedly collecting and selling location data “that can be used to trace the movements of individuals to and from sensitive locations” like reproductive-health clinics and places of worship.””  The suit comes several weeks after a preemptive lawsuit from Kochava towards the FTC. Barwick details the two businesses within Kochava in its data marketplace and measurement service. Kochava argues the user is forewarned when they initially agree to share their location data with the third-party apps they purchase the data from. The FTC, clearly, disagrees.      “By the end of the week, many were wondering: Why Kochava? And though we don't know the answer yet, the FTC's lawsuit could put the entire location data collection industry under the microscope.” Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week:  The Ambies, the flagship award program of The Podcast Academy, designed to celebrate excellence in podcasting in the same way the MPA celebrates film with the Oscars, is now taking nominations. In addition, they've also announced a membership program sponsored by Spotify to enable independent creators to submit.  WQXR hires a podcasting chief by Laura Holt. Music remains one of the most untapped categories in podcasting. WQXR is a great example of a station that produces its own content and has access to a number of resources for original content, which is the key to making music podcasting work in a world where licensing music under copyright is still financially not viable in podcasting. Apple is staffing up its ad business by Ryan Barwick. This might not be breaking news for dedicated audience members of The Download, but it is crystal clear confirmation that apple is fully embracing its advertising business.  The BBC Shares podcast stats by Podnews. A recent talk at Radiodays Asia in Malaysia featured rare info about the BBC's daily download data, the show in question's audience profile, and comparison to other podcasts.  Finally, in accordance with The Download's love of sharing news of podcasting's performance on a global scale: Otonal has published Podcast Report of Japan, a survey of podcast usage in Japan in 2021.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

Pod Chat
Tom Webster: Why We Need Better Education in Podcast Advertising, and Programmatic Is Not Evil

Pod Chat

Play Episode Listen Later Sep 8, 2022 37:43 Transcription Available


Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space. Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform.  We'll be chatting about that and more in this episode, including: YouTube's entry into podcasting on being conservative around data why you shouldn't ignore Soundcloud the tipping point for podcasting and brands why education around ads could be hindering podcasters and agencies Connect with Tom to get more insights like this: https://soundsprofitable.com/ (Sounds Profitable) https://soundsprofitable.com/article/after-these-messages (After These Messages) (research paper) https://soundsprofitable.com/article/the-creators-us-2022 (The Creators) (research paper) https://twitter.com/webby2001 (Tom on Twitter) Contact me: danny@dannybrown.me Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link. Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://app.boomcaster.com/users/sign-up?referral=6oZlBSl1P8EU5Wsy (Boomcaster remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) https://reel.so/?via=3DW0OVDL (Reel.so audiogram creator) Mentioned in this episode: Enjoy Pod Chat? Leave a review or rating on your preferred app and show the world you care! Did you know every time Pod Chat gets a new review, a baby podcaster takes their first steps? Help a baby podcaster walk today, by leaving a 5-star rating or review on the likes of Apple Podcasts, Spotify, and more. Just head on over to https://podchat.ca/review (podchat.ca/review) and do your magic - these little feet are counting on you! https://podchat.ca/review (Review the show) Get your daily podcasting newsletter with Podnews Pod Chat is sponsored by Podnews - get a daily email with all the latest news about podcasting. It's free at https://podchat.ca/getpodnews (podnews.net). From jobs across the industry to events and conferences, you'll find the latest podcasting info in the daily newsletter. You can add https://podchat.ca/getpodnews (podnews.net) to your daily briefing on your smart speaker too - just search for it in your smart speaker app. https://podchat.ca/getpodnews ( Visit Podnews) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Sounds Profitable en Español
Todo lo que sabemos hasta ahora sobre los planes publicitarios de Netflix y 9 Historias Más

Sounds Profitable en Español

Play Episode Listen Later Sep 8, 2022 12:21


Esta semana: Aprendimos algo interesante sobre Netflix; las promociones cruzadas funcionan pero es posible que las estés haciendo mal; Anchor sigue siendo el principal anfitrión de podcast por episodios compartidos; y la FTC demanda a un corredor de datos. Todo lo que sabemos hasta ahora sobre los planes publicitarios de Netflix Manuela2: Una vez más te traemos un artículo  que no tiene nada que ver con el mundo  de podcasts, pero que podría tener grandes implicaciones para la industria. El viernes pasado, Kelsey Sutton publicó un breve resumen de todas las noticias sobre Netflix que se conocieron durante la semana. El mundo se enteró de la polarización de la nueva estructura con publicidad, que cobrará entre 7 y 9 dólares al mes. También nos enteramos de que están apuntando a espacios publicitarios de 15 y 30 segundos antes, en el pre-roll, y a mitad, en el mid-roll, de la programación.  "La avalancha de informes ayuda a tener una mejor idea de cómo Netflix está elaborando una mejor estrategia de lanzamiento de su estructura de publicidad después de haber evitado Madison Avenue durante años. Todavía hay muchas incógnitas, incluyendo qué tipo de medida de datos proporcionará el servicio para conocer la eficacia de los anuncios. Aún sin saber todos los detalles, los compradores de medios de comunicación están expectantes".  Tanto los podcasters como los publicistas deberían tomar nota de cuánto paga Netflix por cada mil impresiones. Según Sutton, el streamer está pagando 65 dólares CPM, con la expectativa de que suba a 80 dólares en el futuro.  Teniendo en cuenta estas tarifas para la mayor plataforma de streaming, el CPM promedio de los podcasts es justo o infravalorado en comparación. ¿Funcionan las promociones cruzadas? Por supuesto que sí, pero es probable que las esté haciendo mal... y nosotros podemos arreglarlo Manuela: El lunes Eric Nuzum publicó un episodio de “The Audio Insurgent” que pretende introducir a los podcasters en una lección vital aprendida mientras realizaba investigaciones para la radio de antena terrestre hace casi dos décadas.  Nuzum opina que la promoción de contenidos al-aire y en los episodios suele ser mal entendida y a menudo mal ejecutada. Éste y los dos próximos episodios de The  Audio Insurgent están dedicados a cubrir las tres R de la promoción de programas: Reducción, Repetición y Contenido Real.  En 2004, Nuzum realizó un estudio para la Corporación Pública de Radiodifusión titulado “On-Air Program Promotions Insight Study” on en español: “Estudio sobre la promoción de programas al aire”. Un estudio sobre la promoción cruzada en la industria de la radio tan útil, que siguió recibiendo mensajes preguntando dónde se podía encontrar el estudio, mucho después de que el servidor de la página web original que lo albergaba hubiera expirado.  Para esta serie de boletines, él ha realizado una ligera edición y ha subido la totalidad del estudio, de 18 años de antigüedad, a Google Drive para su conservación.  “Sin embargo, a pesar de su antigüedad, puede seguir siendo muy eficaz y útil para todos los profesionales del audio de hoy en día. Pero todo el proyecto se reduce a una simple frase: Un mensaje bien construido, entregado a los oyentes adecuados con la suficiente frecuencia para que lo reconozcan, puede aumentar la escucha". Su episodio sobre la reducción enfatiza la importancia de eliminar el sobrante de una promoción y asegurarse de que no se emite en un bloque de otras múltiples promociones que podrían distraer del mensaje. Un ejemplo que se da cuando se realizó por primera vez el estudio de promoción, es el de Nuzum cuando puso una promoción de “A Prairie Home Companion”. La promoción anunciaba rápidamente la ciudad, el estado y el auditorio de la universidad de dicha ciudad donde tendría lugar la actuación. A continuación, tres actuaciones musicales y el nombre del famoso segmento “News from Lake Wobegon”.  "Inmediatamente después de ponerla, pedía a los presentes que nombraran un solo artista o lugar mencionado en esa promoción. En raras ocasiones, alguien podía recordar "Iowa", pero la mayoría de las veces, nadie podía recordar nada. Y esta gente (supuestamente) prestaba atención". Principales empresas de alojamiento de podcast por episodios compartidos  (agosto de 2022) Manuela2: El jueves pasado, Livewire Labs actualizó su imagen substancial de la industria a través de episodios compartidos.     "Una de las formas para medir la salud del ecosistema de podcast actual es medir el número de nuevos episodios publicados en un periodo determinado. Miramos cada nuevo episodio de podcast publicado (cerca de 1,6 millones en agosto de 2022, un 5,4% más que el mes pasado) e identificamos a qué empresa de alojamiento de podcasts pertenece." Una de las primeras cosas que salta a la vista tanto en la lista de empresas de alojamiento por episodios compartidos  como en el ranking de alojamiento de nuevos episodios publicados en agosto es el abismo que hay entre el primer y el segundo puesto. En la lista de 234 servicios de alojamiento de podcast, Anchor domina el primer puesto con el 22,9% de los nuevos episodios publicados. Buzzsprout se afianza en el segundo puesto con un 9%.  Los datos de Livewire coinciden con los del rastreador de cambios de alojamiento de podcast de Podnews, que observa los cambios de alojamiento de fuentes RSS en la muestra de más de 73.000 podcasts del sistema. En la última semana, 211 podcasts cambiaron de un servicio de alojamiento a otro, 26 de los cuales pasaron de otros servicios a Anchor. Los expertos son partidarios de describir Anchor como un vertedero de podcasts de un solo episodio o muertos debido a su servicio gratuito, pero es evidente que están atrayendo a muchos nuevos creadores.   Un sociólogo habla de lo que deben saber los anunciantes cuando utilizan datos sobre salud Y:  La FTC se enfrenta a un corredor de datos Manuela: En la última semana, Ryan Barwick, de Marketing Brew, ha publicado dos artículos relacionados sobre el uso de datos recolectados en un entorno de la salud para uso publicitario.  En primer lugar, el artículo de ayer muestra una entrevista con Mary F. E. Ebeling, una profesora asociada de sociología en la Universidad de Drexel quien recientemente ha publicado un libro sobre los efectos de los datos recolectados en la vida de las personas. Ebeling cuenta una anécdota sobre cómo un hijo que perdió por aborto involuntario,  en el mundo real siguió viviendo una vida falsa a través de correos electrónicos de marketing relacionados con la crianza.  "Aunque es casi imposible auditar un anuncio digital -cómo, por qué o dónde fue mostrado-, Ebeling conecta la experiencia con su investigación en el sector de la salud, donde los pacientes rara vez saben que están alimentando "bases de datos masivas mantenidas por los proveedores de atención médica y las aseguradoras públicas y privadas, o compradores a menudo llamados 'lagos' y 'océanos' de datos". Con el relato de Ebeling en mente, nos remontamos al viernes pasado, cuando Barwick cubrió una muy publicitada demanda presentada por la Comisión Federal de Comercio.  "El lunes, la agencia interpuso una demanda contra Kochava, un corredor de datos, por la supuesta recopilación y venta de datos de localización "que pueden utilizarse para rastrear los movimientos de las personas desde y hacia localidades sensibles" como las clínicas de salud reproductiva y los lugares de culto".  La demanda llega varias semanas después de una demanda preventiva de Kochava hacia la FTC. Barwick detalla los dos negocios de Kochava en su mercado de datos y servicio de medición. Kochava argumenta que el usuario está advertido cuando acepta inicialmente compartir sus datos de localización con las aplicaciones de terceros a las que compra los datos. La FTC, claramente, no está de acuerdo.  "Al final de la semana, muchos se preguntaban: ¿Por qué Kochava? Y aunque todavía no sabemos la respuesta, la demanda de la FTC podría poner a todo el sector de la recopilación de datos de localización bajo el microscopio." Quick Hits Manuela: Por último, es momento de nuestro resumen semi-regular de artículos que llamamos Quick Hits. Estos no han llegado a ser el tema principal del episodio de hoy, pero vale la pena incluirlos en su lectura del fin de semana.  Esta semana:  “Los Ambies” está aceptando nominaciones. La estacion pública de radio de Nueva York WQXR contrata a un jefe de podcasting. Por Laura Holt. Apple está dotando de personal a su negocio publicitario. Por Ryan Barwick. La BBC comparte las estadísticas de los podcasts. Por Podnews. Por último, de acuerdo con la afición de “La Descarga” por compartir noticias sobre el rendimiento del podcasting a escala mundial: Otonal ha publicado un Reporte del Podcasting en Japón, un estudio sobre el uso de los podcasts en Japón en 2021.  La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.  See omnystudio.com/listener for privacy information.

stimmt! – Der Synchronsprecher-Podcast
#46 Pia-Rhona Saxe - True Life Story

stimmt! – Der Synchronsprecher-Podcast

Play Episode Listen Later Sep 6, 2022 87:19


Wir sind aus der Sommerpause zurück und beginnen die neue Staffel mit einer besonderen Folge. Unser heutiger Gast hat nichts mit Synchron zu tun…WHAT??? Ok, zumindest noch nicht! Aber: Wer diesen Podcast verfolgt, weiß, dass wir immer wieder auf der Suche nach interessanten und fesselnden Geschichten sind. Und sie hat eine wirklich sehr spannende Geschichte zu erzählen. Eine echte und rührende „True Life Story“. Heute zu Gast: Hörbuch- und Hörspiel-Sprecherin Pia-Rhona Saxe. Warum es sich lohnt, diese Folge am besten jetzt gleich anzuhören und wie Pia es geschafft hat, während des Gesprächs einfach so die Rollen zu tauschen – hört rein. Wir wünschen euch gute Unterhaltung! Kontakt zu Pia: Homepage: www.pia-liest.de Facebook: pias.auso Instagram: pia.liest Podcasts: „Pia liest“ und „Stimmen im Kopf“ Veröffentlichungen u.a. bei: Hörbuchmanufraktur Berlin, LAUSCHmedien Hamburg, JUMBO Neue Medien & Verlag GmbH, TOPLITZ Productions Instagram: instagram.com/_stimmt_/?hl=de Facebook: facebook.com/synchronsprecherpodcast E-Mail: stimmt@podnews.de Diese und alle weiteren Folgen hört ihr jederzeit bei Podnews.de, Spotify, iTunes, Apple Podcasts, Google Podcasts, Deezer, Podimo, FYEO, Amazon Music DE und überall da, wo es Podcasts gibt. #podnewsde #spotify #itunes #applepodcasts #googlepodcasts #amazonmusic #deezer #fyeo #podimo #podcast #podcaster #berlinersynchron #iyunomediagroup #synchronkartei #deutschesynchronkartei #arenasynchron #sprecherdatei #stimmgerecht #speakersearch #diehoeragenten

podnews.de (Feed aller Podcast-Folgen)
#46 Pia-Rhona Saxe - True Life Story

podnews.de (Feed aller Podcast-Folgen)

Play Episode Listen Later Sep 6, 2022 87:19


Wir sind aus der Sommerpause zurück und beginnen die neue Staffel mit einer besonderen Folge. Unser heutiger Gast hat nichts mit Synchron zu tun…WHAT??? Ok, zumindest noch nicht! Aber: Wer diesen Podcast verfolgt, weiß, dass wir immer wieder auf der Suche nach interessanten und fesselnden Geschichten sind. Und sie hat eine wirklich sehr spannende Geschichte zu erzählen. Eine echte und rührende „True Life Story“. Heute zu Gast: Hörbuch- und Hörspiel-Sprecherin Pia-Rhona Saxe. Warum es sich lohnt, diese Folge am besten jetzt gleich anzuhören und wie Pia es geschafft hat, während des Gesprächs einfach so die Rollen zu tauschen – hört rein. Wir wünschen euch gute Unterhaltung! Kontakt zu Pia: Homepage: www.pia-liest.de Facebook: pias.auso Instagram: pia.liest Podcasts: „Pia liest“ und „Stimmen im Kopf“ Veröffentlichungen u.a. bei: Hörbuchmanufraktur Berlin, LAUSCHmedien Hamburg, JUMBO Neue Medien & Verlag GmbH, TOPLITZ Productions Instagram: instagram.com/_stimmt_/?hl=de Facebook: facebook.com/synchronsprecherpodcast E-Mail: stimmt@podnews.de Diese und alle weiteren Folgen hört ihr jederzeit bei Podnews.de, Spotify, iTunes, Apple Podcasts, Google Podcasts, Deezer, Podimo, FYEO, Amazon Music DE und überall da, wo es Podcasts gibt. #podnewsde #spotify #itunes #applepodcasts #googlepodcasts #amazonmusic #deezer #fyeo #podimo #podcast #podcaster #berlinersynchron #iyunomediagroup #synchronkartei #deutschesynchronkartei #arenasynchron #sprecherdatei #stimmgerecht #speakersearch #diehoeragenten

Podcasting By The Numbers
A Royal Mystery and YouTube's Six-Figure Grants for Podcasters

Podcasting By The Numbers

Play Episode Play 60 sec Highlight Listen Later Sep 6, 2022 5:15


A Royal mystery surrounding Megan Markle's Archetypes Podcast and the Spotify Charts!  Does is reign number 1?  (The DailyMail.com)  The fastest growing subscription ever in Apple Podcasts.  YouTube offer six-figure grants to podcasters and podcasting networks (Podnews.net)   And, year-over-year podcast downloads jumps significantly on BuzzSprout! Website:  www.podcastingbythenumbers.comYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape.Host:  Gary SpurgeonSPONSOR:  The Podcast Business Journal

The Travel Wins
Huck Jones open road family man - Episode 214

The Travel Wins

Play Episode Listen Later Sep 6, 2022 116:13


Huck Johns is a custom hat creator, www.huckhats.com, based in the Nashville area ….. might sound like an unlikely career after playing guitar and singing in rock bands in Los Angeles for decades but his creativity just branched out into a custom hats. This family man shared how he started making hats for others after wearing his Open Road for so long. He is taking his artisan approach to building custom, one-of-a-kind hats that are anything but average.We also talk about his move from Los Angeles, California to Franklin, Tennessee with his wife and family and how the local surroundings affect the materials he uses in constructing his hats. As you can tell by the length of our episode, I overly enjoyed talking with Huck to hear some of the fun stories of the rockstar life and the family man entrepreneur. If you want a truly special hat make sure to contact Huck and let him know what you like and he will create it for you.Make sure to follow Huck and Huck Hats on their social media pages to see how you can contact him.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#huckjohns #huckhats #customhats

The Media Podcast with Olly Mann
Journalists strike; Snap downsizes & The News Agents arrives

The Media Podcast with Olly Mann

Play Episode Listen Later Sep 2, 2022 37:33


Media news and analysis, with host Matt Deegan and guests this week Charlotte Tobitt (UK Editor, Press Gazette) and James Cridland (Editor, Podnews).Staff at Reach went on strike on Wednesday, condemning poor pay and high pressure workloads. Meanwhile discontent brews over at Broadcasting House - could BBC journalists be next on the picket lines?Old and new media alike are feeling the squeeze as Snap scales back - what does a restructure mean for the social media company?Plus, Dino Sofos and Lewis Goodall share their big plans for The News Agents podcast.Also on the programme: Justice by podcast? Our guests assess the impact of true crime podcast The Teacher's Pet in the Chris Dawson murder trial.And in the media quiz, we'll find out who's been in under the spotlight for botches and blunders.A Rethink Audio Production, produced by Phoebe Adler-Ryan with support from Matt Hill. Get bonus content on Patreon Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

New Media Show (Video)
New Media Show Live @ Podcast Movement #511

New Media Show (Video)

Play Episode Listen Later Sep 2, 2022 72:11 Transcription Available


Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting. The post New Media Show Live @ Podcast Movement #511 appeared first on New Media Show.

Sounds Profitable en Español
La inversión en publicidad de podcasts no desacelera, aunque se acerca una recesión y 3 historias más

Sounds Profitable en Español

Play Episode Listen Later Sep 1, 2022 11:14


Esta semana: El gasto en publicidad de podcasts se fortalece a pesar de los temores de recesión, YouTube y Twitter lanzaron espacios dedicados a los podcasts, la publicidad cuestiona qué hacer si los usuarios premium eligen no ver anuncios y se analiza por qué los anuncios directo al consumidor no se han reducido como se esperaba. La inversión en publicidad de podcasts no desacelera, aunque se acerca una recesión Manuela: Alyssa Meyers de Marketing Brew publicó buenas noticias el miércoles pasado. Las cosas están mejorando para el gasto en publicidad de podcasts a pesar de condiciones económicas menos que ideales. Para la publicidad general, es un poco sombrío. El 18 de agosto, Daniel Konstantinovic, escribiendo para Insider Intelligence, cubrió el peor mes de inversión publicitaria en dos años. "En julio, el gasto en publicidad observó su peor caída mensual desde julio de 2020. El gasto en publicidad se contrajo un 12,7% año tras año en julio, según MediaPost y el US Ad Market Tracker de Standard Media Index". Se proponen varias causas potenciales de esta caída. La relajación de las restricciones pandémicas y el regreso de las reuniones sociales más grandes ha aumentado los viajes al trabajo y el tiempo libre lejos de las pantallas. Mientras tanto, incluso cuando el jurado está deliberando sobre si técnicamente estamos en una recesión, Konstantinovic señala una estadística de Brand Keys que muestra que el 70 % de los consumidores creen que están en una recesión y, por lo tanto, están recortando el gasto. No le ha ido bien al gasto en el espacio publicitario general, pero el gasto en publicidad de podcast continúa aumentando a pesar de todo. “Algunas de las compañías de audio más grandes informaron un crecimiento en los ingresos por publicidad de podcasts para el segundo trimestre a pesar de que el mercado publicitario se debilitó, y los compradores responsables de los principales presupuestos de audio nos dijeron que aún no han visto un revés significativo de los podcasts, lo que indica que el sector podría seguir creciendo independientemente del estado de la economía”. También vale la pena tener en cuenta qué datos estamos viendo y cómo los interpretamos, como explica Sean Russo de Magella AI: “Echamos un vistazo a través de algunos lentes diferentes. Cuando observamos el gasto año tras año en julio en podcasts, vemos un aumento del 19%. Si miramos el segundo trimestre año tras año, estamos viendo un aumento del 48%. Vale la pena señalar que, al mirar mes a mes de junio a julio, vimos una disminución del 7%. Entonces, la conclusión de lo que estamos viendo es que la inversión en publicidad de podcasts continúa creciendo a un ritmo saludable año contra año, aunque vimos un pequeño retroceso de junio a julio”. YouTube y Twitter lanzan secciones dedicadas a los podcasts Gabe: Dos plataformas gigantes de redes sociales han lanzado secciones dedicadas a los podcasts. El jueves pasado, Twitter comenzó el lanzamiento de la nueva pestaña: Spaces. Según el anuncio de Twitter “La integración de podcasts en Spaces, donde las conversaciones de audio ocurren en Twitter, es otra forma en que continuamos invirtiendo en creadores de audio. Para hacer esto de una manera simple e intuitiva que permita a los oyentes simplemente presionar play y go, comenzamos con una experiencia de audio rediseñada en la pestaña: Spaces”. Twitter sigue siendo un espacio importante para que los podcasters promuevan y establezcan contactos. Con la adición de la funcionalidad de podcast que es nativa de la aplicación, eliminaron parte de la fricción entre la promoción de un podcast y el miembro potencial de la audiencia que realmente escucha. En el mismo tema: el pasado lunes YouTube lanzó una página dedicada a los podcasts, aunque solo para usuarios de Estados Unidos. Según, Sarah Perez de TechCrunch, la URL de la nueva página se descubrió antes del anuncio formal. A pesar de que su trueno fue parcialmente robado, YouTube ha mostrado una cantidad prometedora de dedicación a la industria. El año pasado, YouTube contrató a un ejecutivo de podcasts, Kai Chuk, para liderar sus esfuerzos en el espacio y ha estado ofreciendo dinero en efectivo a los podcasters populares para filmar sus programas, según los informes. En marzo, Podnews filtró una presentación de 84 páginas que detallaba la hoja de ruta a los podcasts por YouTube. En el documento, YouTube reveló que tenía planes para probar la integración de fuentes RSS. También mencionó una nueva URL, YouTube.com/podcasts, pero el enlace no funcionó en ese momento”. Además de lo que Pérez cubrió en la cita, también vale la pena recordar que YouTube anunció recientemente una asociación con NPR para llevar sus programas a la plataforma. Es seguro decir que YouTube es una de las grandes empresas que se está tomando en serio la industria de los podcasts y su potencial. ¿Qué sucede cuando los hogares con altos ingresos optan por no recibir anuncios? Manuela: El lunes pasado, Kelsey Sutton, escribiendo para Marketing Brew, abordó una pregunta importante: ¿qué pasa si las personas a las que ciertas marcas desean comercializar también son el grupo demográfico con más probabilidades de pagar una prima específicamente para evitar anuncios? “Las personas a las que más quieren dirigirse los anunciantes se esconden de los anunciantes”, dijo Eric Schmitt, director de investigación y analista de Gartner for Marketing Leaders. "Realmente va a tener algunos efectos colaterales interesantes para el negocio de la publicidad con el tiempo". El podcasting no se menciona específicamente en el artículo, pero es un fenómeno creciente a tener en cuenta. Los datos actuales nos dicen que la mayoría de los oyentes se sienten cómodos con los anuncios tal como existen actualmente en los podcasts. El estudio, After These Messages, publicado por Sounds Profitable la semana pasada tiene algunos datos extremadamente relevantes. El artículo de Sutton apunta a las suscripciones múltiples a los servicios de streaming como el mayor ejemplo de la popularización de una opción premium sin publicidad. Aunque vale la pena mencionar eso, también hay un amplio espacio para los matices en la discusión, incluidos servicios como Paramount + y Hulu, que tienen anuncios pre-roll incorporados antes de cada episodio de televisión o película, independientemente del nivel de suscripción. “Schimtt planteó la hipótesis de que el cambio eventualmente puede significar mayores desafíos para los canales de medios tradicionales con publicidad, incluida la televisión, ya que los especialistas en marketing buscan en otros lugares para llegar a los consumidores de mayores ingresos o gastar más recursos en marketing para clientes anteriores”. Escuchar sin publicidad es un invento relativamente nuevo en el podcasting, especialmente a gran escala. Por ahora, esperemos a ver de qué lado soplan los vientos publicitarios. Como y por que la publicidad directo al consumidor no ha disminuido como se pensaba Gabe: Michael Bürgi de Digiday publicó el martes pasado: “Facebook tiene el gasto promedio mensual más alto en julio de 2022 con $19.022 ($2,000 menos que el año anterior), según Varos, una empresa de investigación que rastrea el gasto en comercio electrónico de unas 1.800 empresas. El gasto medio de Google aumentó de $8.101 a $8.209 durante el mismo período; TikTok creció de $4.095 a $5.981 “. Con la capacidad obsoleta de realizar un seguimiento de las conversiones debido a los cambios en iOS 14.5 (y versiones posteriores) y los cambios adicionales en las cookies y los datos de terceros, las marcas de directo al consumidor están recurriendo a oportunidades de marca para alcanzar sus objetivos. Se creía que habría un reves de ese gasto, y algunas empresas no lo han sobrevivido, pero las que lo han hecho están explorando otras vías además del clic más barato y rápido, a través del marketing de influencers. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.  See omnystudio.com/listener for privacy information.

I Hear Things
Podcast Ad Spend Isn't Slowing as a Recession Potentially Looms & 7 Other Stories

I Hear Things

Play Episode Listen Later Sep 1, 2022 10:58


This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

Sounds Profitable: Adtech Applied
Podcast Ad Spend Isn't Slowing as a Recession Potentially Looms & 7 Other Stories

Sounds Profitable: Adtech Applied

Play Episode Listen Later Sep 1, 2022 10:58


This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

The Travel Wins
Pam Weiler health haven

The Travel Wins

Play Episode Listen Later Aug 30, 2022 58:10


Pam Weiler travels the states for her career in the healthcare industry as well as owning her own yoga business. Like many of us, Pam looked in to various ways to deal with the stress of life and surroundings which led her to The Haven Yoga studio in her hometown of Simpsonville, South Carolina. The studio provided her a sanctuary and she felt improvement. Unfortunately the yoga business owner decided to close down the business. Pam, and her entrepreneurial spirit, decided to purchase and operate the studio herself.Pam shares her story of working in corporate America while traveling the states and hen finding solace in her local yoga studio. After the past two years I‘m sure we can all relate to the need to decompress from work, school, family, politics and world-wide pandemics. Listen how she was able to keep her health haven open while balancing everything else happening in her life.Make sure to follow Pam and The Haven Yoga on their social media pages to see how you can contact her.ABOUT Pam WeilerOwner, Certified Life Coach, RYT 200, Series 26 Certified, Reiki MasterPam's journey of self-reflection and spirituality was ignited on September 11, 2001. A stay-at-home, Wall Street wife and mother of three children, whose life like many that day, was forever changed. She was eventually faced with divorce, bankruptcy and serious health issues - all of which prompted her to turn to yoga, meditation and life-coaching. Pam received her Master Life Coach Certification from Certified Life Coach Institute in January of 2020. She became a 200 HR Certified Yoga Instructor and is a Series 26 Certified Instructor. Pam specializes in helping clients of all ages define a clear life purpose, serving as an accountability resource to attain personal growth goals. Her approach is an integrated one for self-discovery - inviting members to participate in yoga, meditation, breathwork and energy practices.Along with being a life coach, Pam is a full-time Media Strategist & Brand Ambassador in the healthcare industry. She loves traveling, networking and forming alliances that provide opportunities for people to achieve their life goals and dreams. SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#pamweiler #thehavenyoga #yoga

Podcasting By The Numbers
The Quitter, The Spender and The Motivator

Podcasting By The Numbers

Play Episode Listen Later Aug 23, 2022 4:32


How many podcasts does the average podcaster produce before they stop according to Amplifimedia and Podnews.net?  You'll shocked to find out!Statista reports that podcasting listening is exploding, just how much?  Do you buy from and advertiser after you hear their ad on a smart speaker?  If you do, you're in great company says,  Edison Research and NPR's new 2022 Smart Speaker Audio Report.  We look at a few more great reasons to start a Business Podcast in Part two (2) of this weeks feature insight series.  Host:  Gary SpurgeonWebsite:  www.podcastingbythenumbers.comYouTube:  The Quitter, The Spender and The MotivatorYour daily source for facts and stats from the Podcasting Industry.  Each episode will provide you four key insights and indicators that will help maneuver you through the ever-changing Podcasting landscape. 

The Travel Wins
Mark Burik getting Better At Beach volleyball

The Travel Wins

Play Episode Listen Later Aug 18, 2022 59:26


Mark Burik is a professional beach volleyball player and coach. He started Better At Beach Volleyball, while still competing at the highest levels, to help others who want to get better at beach volleyball. As I tell Mark, after interviewing so many different athletes on the show I think volleyball players travel as much as any other athletes in any sport. While the paychecks for beach volleyball might not be up to par with other sports, there are opportunities for volleyball players to play internationally and throughout the states. Mark shares several stories about his travels around the world for volleyball and how he balances being a world class athlete while operating growing coaching and player development businesses. We discuss the current status of beach volleyball; marketing of the sport, growth of young players and how the sport is coming out of the world wide pandemic.Make sure to follow Mark and Better at Beach on their social media pages to see how you can contact him and start achieving your volleyball successes.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#markburik #betteratbeach #beachvolleyball

Blubrry PowerPress Podcast
Make Money On Blubrry! – PCI-308

Blubrry PowerPress Podcast

Play Episode Listen Later Aug 18, 2022 28:29


You can now make money on Blubrry with Programmatic Ads! Our development team and the rest of the team have been putting in long hours getting this and another BIG thing ready for Monday.  Watch for an announcement on Monday. Otherwise, Todd and Mike talk about what is going on in the news and the need for a backup strategy for your show. News Ads may be coming to Apple Podcasts  Latino Listener Report released by Edison Research  Step into the Podcast Bus    Kind of like the Podcast BUG - (Mike Wilkerson)  Congratulations to Jame Cridland of Podnews for being named one of the thought leaders in podcasting Libsyn buys German ads company Julep  Audacy layoffs touch it's podcasting business -  Best Practice: Backups - Have a Backup Strategy!  Back up your media files JUST in case Get a removable hard drive and back up there. (Or just a thumb drive. You can get them 1tb or bigger now!)  Backup to the cloud somewhere like Google Drive, Dropbox or AWS cold storage. Back up your RSS feed as a text file. Load you feed in Chrome.  (other browser won't work the same) then, select all and paste it in a text doc.   If you host with Blubrry and use PowerPress, we also keep a copy of your feed for you.  Blubrry News:  Make Money! - Programmatic Advertising available to all hosting customers  Blog Post:  Connecting with your local community by Meryl  More releases coming next week and we'll see you at Podcast Movement the week after that. Todd, Mike, MacKenzie and Chau will be at Podcast Movement in Dallas next week. IF you are there, drop by and say HI and pick up some swag.   This show will be from the Podcast Movement show floor next week (different format I'm sure)  Blubrry Pro Tip: Private Podcasting Question of the Week: From Ethan:  Our podcast network started with one show. These days we have 7 shows in the network, but we're storing all those shows in the same Blubrry folder. Not great for content management. Can we re-organize our Blubrry catalog of shows into different folders? Would that affect the URL of the MP3s? Will PowerPress show us the new folders? Answer: Yes! With our pro hosting plan and “Multi-program mode” in ​​PowerPress you can separate which folders you upload shows to. This keeps the media separate and it also keeps the stats separate.  Put in a ticket at blubrry.com/support and we can setup a time to help you get that setup.  Got a question you'd like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.  The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell's World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team.  Fill out our listener survey at surveys.blubrry.com/podcastinsider  Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package. Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Podland News
Podverse mobile supports Alby. Libsyn expands to Europe and Canada. Spotify filters music from podcasts. Podnews launches podcastnamespace.org. Oprah protects her trademark and ASA fines Steven Bartlett.

Podland News

Play Episode Listen Later Aug 18, 2022 61:06 Transcription Available


This week's stories discussed by James Cridland and Sam SethiThe UK's Advertising Standards Authority has upheld a complaint against Huel and The Diary of a CEO with Steven Bartlett.We asked Paul Chantler, one of the UK's media law experts,  how should you keep your host-read podcast ad legal? Oprah Winfrey's company has filed a lawsuit against fan podcast Oprahdemics from Radiotopia. Libsyn is expanding to Europe by acquiring German podcast company Julep Media.The Latino Podcast Listener Report 2022 was published by Edison Research and Elsie Escobar.Spotify is adding additional filter tabs in its app .Podcast hosting company Disctopia has launched its own mobile app.Spotify is testing a method of recording voice comments about a playlist.Edison Research has shared some data suggesting that a quarter of all podcasts are listened to between 6am-10 amIn Sounds Profitable with Podsights this week, Tom Webster looks at the problem of churn.Listen Notes is to start its own free podcast host.Podverse mobile lets you connect your Alby wallet and send a boostagram directly from a podcast page.podcastnamespace.org is new from Podnews. John Spurlock has posted code showing podcast app developers how to set their user-agent correctly.

The Interviews from Podcast Radio
Live in London: Podnews' James Cridland

The Interviews from Podcast Radio

Play Episode Listen Later Aug 16, 2022 8:04


Podcast Radio chats in the moment to James Cridland from Podnews at The Podcast Show in London. Islington's Business Design Centre became the backdrop for Europe's new breakthrough event for the podcasting community: 350+ world-class speakers, 150+ panels and sessions, global industry brands, networking, mentoring and a whole host more across 2 days. Podcast Radio was on-site and in-action, chatting to the movers and shakers of the podcasting world. Listen in as Kavita talks to some fantastic people from right across both the world and business of podcasting. Whatever your level, wherever you are - this series of chats should open a portal of inspiration in your podcasting brain!! Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Minute Mondays
Top Must-Attend Podcast Conferences

5 Minute Mondays

Play Episode Listen Later Aug 15, 2022 14:06 Transcription Available


Conferences are a great opportunity to learn new things, network with other podcasters and get inspired. In this episode, Arielle Nissenblatt joins Jordan to discuss the top podcast conferences to attend, no matter your location or budget!Thanks, Patricia, for the question! You can listen to her show, Preppy Podcast here: https://www.buzzsprout.com/1004692Special thanks to our guest, Arielle Nissenblatt, for sharing her experiences and tips! Arielle is the founder of Earbuds Podcast Collective & Co-Host of Sounds Profitable. You can find Arielle on Twitter @arithisandthat and at https://www.ariellenissenblatt.com/

The Secular Foxhole
RandsDay Boost Number

The Secular Foxhole

Play Episode Listen Later Aug 14, 2022 22:54 Transcription Available


Martin is proposing the following number (221,905) of Satoshis for the https://podnews.net/article/boostagram-numerology (Boostagram Numerology page on GitHub.) Blair is informing about https://www.crunchbase.com/organization/swanbitcoin (Swan Bitcoin). At the end of the episode, we announce the winner of 50,000 sats, thanks to the giveaway campaign by https://explore.fountain.fm/ (Fountain app), and share stats about our podcast. Call-to-Action: After you have listened to this episode, add your $0.02 (two cents) to the conversation, by joining (for free) https://secular-foxhole.haaartland.com/ (The Secular Foxhole Town Hall). Feel free to introduce yourself to the other members, discuss the different episodes, give us constructive feedback, or check out the virtual room, Speakers' Corner, and step up on the digital soapbox. Welcome to our new place in cyberspace! Show notes with links to articles, blog posts, products and services: http://randsday.com/ (Randsday) https://theobjectivestandard.com/2012/02/have-a-selfish-randsday/ (Have a Selfish Randsday!) https://www.rush.com/2112-spotlight-on-ayn-rand/ (2112 album by Rush) https://github.com/Podnews-LLC/boostagram-numerology (Row of Ducks: 2222 Satoshis) https://podnews.net/update/boostagrams (Now, 'boosts' come with messages from your listeners - Podnews) https://james.cridland.net/ (James Cridland) https://www.oscarmerry.com/ (Oscar Merry) https://brianoflondon.me/ (Brian of London) https://www.freecodecamp.org/news/how-to-make-your-first-pull-request-on-github-3/ (Pull request on GitHub) https://en.wikipedia.org/wiki/Pi (Pi) boost: 3142 sats https://www.quora.com/How-many-Satoshis-make-one-bitcoin-1 (How many Satoshis make one bitcoin?) https://currency.world/convert/STSH_221905/USD (221,905 Satoshis (STSH) to US Dollar (USD) - Currency World) https://podcastindex.org/ (Podcast Index) https://en.wikipedia.org/wiki/Adam_Curry (Adam Curry) https://podcasting20.substack.com/about?sort=people (Dave Jones) https://the-secular-foxhole.captivate.fm/episode/david-veksler-on-crypto (David Veksler on Crypto) https://www.meremortalspodcast.com/ (Mere Mortals podcast) https://the-secular-foxhole.captivate.fm/episode/global-implications-of-the-australian-federal-election (Vinay Kolhatkar), https://fountain.fm/savvystreet (Savvy Street on Fountain) https://saifedean.com/thebitcoinstandard/ (The Bitcoin Standard: The Decentralized Alternative to Central Banking) https://www.thesurvivalpodcast.com/guy-swann-bitcoin-freedom (Guy Swann on Bitcoin and Freedom - episode 3118 of The Survival Podcast with Jack Spirko) https://guyswann.com/ (Guy Swann's website) https://www.swanbitcoin.com/BlairS54 (Blair's affiliate link with Swan Bitcoin) https://www.swanbitcoin.com/tea-party/ (Martin's affiliate link with Swan Bitcoin) https://bitcoinmagazine.com/culture/bitcoin-pizza-day-a-day-of-celebration (Bitcoin Pizza Day) https://twitter.com/LyceumPeripatos/status/1557698778358071298 (Martin's tweet to Mark Asquith, Captivate) https://blog.getalby.com/alby-partnership-announcement-accelerating-podcasting-2-0-with-rss-com/ (Alby Partnership Announcement: Accelerating Podcasting 2.0 with RSS.com) https://fountain.fm/secularfoxhole (Blair on Fountain) https://fountain.fm/lyceum (Martin on Fountain) https://en.wikipedia.org/wiki/Stephen_Hicks (Stephen Hicks) https://en.wikipedia.org/wiki/Bosch_Fawstin (Bosch Fawstin) https://texasipr.com/category/about/ (Brian Phillips) https://kenwest.medium.com/ (Ken West) http://ideasontrial.live/artist/leopold-ajami/ (Leopold Ajami) Episode 54 (22 minutes) was recorded at 1830 Central European Time, on July 31, 2022, with https://ringr.com/ego (Ringr app).. Martin did the editing and post-production with the https://alitu.com/?fp_ref=egonetcast (podcast maker, Alitu).  (Editor's note: As I generated the transcript, using Veed.io, I saw that they have a beta live stream feature. I will test out...

The Travel Wins
JIFU CEO and Founder Brad Boyle

The Travel Wins

Play Episode Listen Later Aug 11, 2022 59:23


JIFU Travel LLC, is an American company which operates an exclusive travel membership-only platform for wholesale travel, vacations, cruises and car rentals to travelers at heavily discounted prices. This is my second interview with CEO and Founder, Brad Boyle talking about the programs they offer using algorithms that identify unsold inventory by various travel providers. Brad shares several ways to save money planning your travels and the actual importance of travel for work and for pleasure.In these ”post-lockdown” days, many businesses and business travelers are looking at ways to keep their travel expenses down while still maintaining their face-to-face business relationships.Make sure to follow Brad and JIFU on their social media pages to see how they can save you money on your next trip.ABOUT JIFUHow does it work?Unsold inventory hurts the bottom line. Empty seats, unsold rooms, and unrented cars must be sold, even if it's at prices well below retail. Travel providers secretly share their unsold remnant inventory to online travel, including JIFU.How can JIFU offer average discounts of 33-44% savings on hotels compared to the big name websites?It's simple, we all get access to hotels, condos, excursions, activities, cruises, and rental cars from the same place at the same prices. To make a profit and pay for advertising, other “discount” travel sites mark the prices up. At JIFU, we take those savings and pass them directly on to you, our members.If JIFU doesn't mark up the prices like the other sites, how does JIFU make money?Instead of marking your prices way up like the other sites, JIFU is a month-to-month membership for unlimited travel benefits and full access to hotels, condominiums, theme parks, excursions, rental cars, cruises and more.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#jifu #jifuliving #bradboyle

Blubrry PowerPress Podcast
Educators Should Utilize Podcasting – PCI 307

Blubrry PowerPress Podcast

Play Episode Listen Later Aug 11, 2022 45:37


Summer is coming to a close (in America at least) and here at Blubrry we think that podcasts are under utilized by educators. Podcasts are an amazing component of education and all kinds of learning. We encourage educators of any kind to look into podcasting, including private podcasting. We also talk about podcast guests paying to be on shows, Soundcloud and more. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Live Facebook recording. News As reported in Podnews, Art19 adding stats redirect for PodTrac and making podcaster's stats public  Podcast guests paying $50k to be on popular shows Robert Downey Jr. and Susan Downey Are Jumping Into Podcasting Soundcloud lays off 20% of global workforce. We wish those employees good luck. Sinclair Broadcasting is getting into podcasting Best Practice Podcasting is most likely under utilized in the classroom. As the school year starts up again, we urge teachers or instructors of all kinds to use podcasting alongside their in person lessons and courses. For those worried about content being released to the general public, our private podcasting is a great solution to satisfy your team's needs. Blubrry News Blubrry partners with PodRocket Academy for podcast training Blubrry partners with Descript for editing and transcripts More releases coming next week and we'll see you at Podcast Movement the week after that Blubrry Pro Tip The unsung hero of podcast equipment Interview Kimberly Cain Podcasts - The Naked Vibes Show and Deeper Connections from The Daily Motivator Contact Kimberly Question of the Week Question: From Kurt - After I publish an episode, is it possible to make a change to that episode file and swap the files without messing up the analytics for that episode? Answer: Yes, make your edits on the file and name it exactly the same as the original file. Then, re-upload the file to Blubrry and you will be all set. The new version of the file will replace the old one on the server. Note: It may take a while for the CDN cache to clear and start playing the new version of the file. Got a question you'd like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.  The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell's World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team.  NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider  Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package. Our mailing address is: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235

Oxford Road Presents: The Divided States of Media
Media Roundtable: Industry Edition - August 10

Oxford Road Presents: The Divided States of Media

Play Episode Listen Later Aug 10, 2022 53:51


Media Roundtable's “Industry Edition” returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry's latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer Semonson, and Stew Redwine, as they discuss the most critical topics in the world of marketing from those of us working in the media and audio industries.

Buzzcast
Armchair Treasure Hunter

Buzzcast

Play Episode Play 15 sec Highlight Listen Later Aug 5, 2022 55:48 Transcription Available


In this episode, the hosts plan a Podcast Movement pop-up party, embark on a digital treasure hunt, discuss BJ Novak's new podcaster movie, decide that The Jerky Boys were the first podcasters, and give an exciting Buzzsprout Ads update.PODCAST MOVEMENT 2022https://2022.podcastmovement.com/Buzzsprout will be there! Come to our booth to sign up for the pop-up party & play Mic or Mike? for the chance to win a super cool Buzzsprout tshirt!X MARKS THE SPOT PODCASThttps://www.xmtspodcast.com/A 9 episode series about Forest Fenn, a man who hid a 12th century bronze chest with $2 million worth of treasure somewhere in the Rocky Mountains in 2010. The twist? X Marks The Spot podcast is hosting their own digital treasure hunt worth $50k.AMAZON MUSIC STATShttps://podcasters.amazon.com/Connect to their podcaster dashboard to see their new metrics.VENGEANCEhttps://youtu.be/1GT1jFsNnPwhttps://www.focusfeatures.com/vengeanceThe "directorial debut" film from BJ Novak about a journalistic podcaster who investigates the death of a girl he was dating. In theaters July 29th. PODNEWS SPAMTRAPhttps://podnews.net/article/podcast-industry-biggest-spammerIn May, James Cridland updated the RSS Feed for PodNews with trackable email addresses and revealed who the top spammers in the industry were.  Spam results list:https://podnews.net/article/spammersWHO WAS THE FIRST PODCASTER?https://podnews.net/article/robin-williams-podcastArticle by James Cridland The Jerky Boyshttps://en.wikipedia.org/wiki/The_Jerky_BoysWho Let The Dogs Out Documentaryhttps://www.hulu.com/movie/who-let-the-dogs-outBuzzcast is hosted by Alban Brooke @albanbrooke, Kevin Finn @kfinn, and Jordan Blair @jordanpodsThanks for listening and keep podcasting!

I Hear Things
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

I Hear Things

Play Episode Listen Later Aug 4, 2022 9:54


This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts' future, and two perspectives on the downturn ad economy.  New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, covered a new trademark application for a service called TikTok Music. As the simplistic name suggests, TikTok parent company ByteDance could be looking to branch the TikTok brand out beyond its current relationship to music and create a fully-fledged streaming platform.  “The idea that ByteDance would launch a standalone "TikTok Music" streaming service in the US to compete with players like Spotify and Apple Music isn't unfounded. It already runs a streaming app called Resso in three markets — India, Brazil, and Indonesia — that has been grabbing market share from other streamers in the past year.” While nothing has been formally announced or set in stone, the sources Perelli and Whateley contacted for their story suggest it's highly unlikely ByteDance would file such a trademark. Filing in the US and Australia wouldn't happen without a strong chance the company meant for it to come to fruition. Then there's the matter of this move making perfect sense for TikTok.  Why cover this on The Download? Well, in addition to the general fact TikTok is slowly devouring the online world, it's coming for audio specifically and the trademark application lists, among other things, the proposed new app's ability to stream: “downloadable mobile applications providing podcast and radio broadcast content.” What remains to be seen is what the TikTok version of ‘a podcast' will be. Google Delays Cookie Death Again Shreya: Once again we won't be seeing the death of third-party cookies, as Google has delayed their death blow for another year. Last Wednesday The Verge's Richard Lawler covered the story in the article “Google delays blocking third-party cookies again, now targeting late 2024.”  “The plan is to expand the group of Chrome users who have Privacy Sandbox APIs enabled to “millions of users globally” starting in August, then gradually opt more people in throughout the rest of the year and into 2023, giving the publishers and developers of these sites time to find out how the technology works before the APIs are “generally available” by Q3 of 2023.”  With this second delay third-party cookies are becoming the shoe that refuses to drop in advertising. While podcasting doesn't depend on cookies per se, the ability to track individual consumers remains an expectation of digital marketers who don't want to see the genie go back into the bottle. If it does, podcasts are on equal footing with mobile and web ads, and all will have to do the work to target the right consumers. Apple App Store Ad Offerings Signal Podcast Future Manuela: This Tuesday's issue of Stratechery covers many sections of the Apple earnings call, but one particular section stuck out to The Download: Apple's new advertising slots. The new slots are detailed by 9to5Mac's Chance Miller. “Apple is expanding its advertising business and adding two new ad slots to the App Store. Currently, the App Store has two ad slots: one on the main ‘Search' tab and one in the Search results. The two new App Store ads announced today will bring advertisements to the App Store ‘Today' homepage, as well as to individual app pages.”  While the App Store and Apple Podcasts are different services, this change could signal a shift in the winds over in the podcasting world. Currently there are no ads in Apple Podcasts. Apple also puts considerable time into featuring podcasts in places ads would normally appear at no charge. Years of careful curation and optimal placement have caused those spots to become incredibly coveted. By making some of those spaces available for purchase - through search or the home page, or even on pages for OTHER podcasts - Apple would unlock a large revenue opportunity for themselves outside of subscriptions, and provide a new for-pay opportunity for podcast promotion. Ad Economy Downturn Dual Perspectives Shreya: On Monday Digiday's Seb Joseph posted “The downturn ad economy: A tale of two narratives.”  “There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct. Ad dollars are being spent, but they're also being cut. Yes, these two things can be true at the same time. No, the latter perspective doesn't make the former any less valid or vice versa. Really, it's a matter of perspective.”  The two warring perspectives in Joseph's piece are that of the big holding companies and agencies versus the platforms. Both are staring down the barrel of a recession and have different reactions.  “It's no surprise that the marketers who can afford to advertise now are trying to make the most of it.  They're spending ad dollars, rather than looking to pull them. Indeed, economic slumps are usually the best chance to buy share of voice cheaply at the same time rivals reduce their own. It's a cliche for a reason.   Otherwise, Unilever wouldn't have splurged £169.73 million ($206.7 million) on advertising in the first half of the year alone. Coca-Cola did so mething similar, as did McDonald's. The largest advertisers will try and advertise their way through the downturn — to a point, at least.”  Podcasting is platform-heavy, working diligently to get the big advertisers to shift their spending into podcasting. Yet those platform peers are the ones getting the short end of the stick when it comes to ad cuts.  “To survive, companies are cutting costs, including advertising. When these companies advertise, they tend to do so online first and foremost. SMEs and DTCs are nothing but digital-first in many respects. So when these businesses feel the effects of adverse conditions, so do the platforms they advertise on.” When those in the podcasting industry talk about the push for bigger advertisers in our space, it's not only for growth: it's to weather the storm. If some of those spend-through-the-storm big fish can be directed to our corner of the world, they'll keep multiple industries afloat. Quick Hits Section Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's four great reads are:  First: Google Begins Interest Group-Based Ad Experiment by Laurie Sullivan. Google is testing grouping users into interest groups (the article gives “custom bikes” as an example).This has implications for podcasting. What would be a great way to reach custom bike fans? A custom bike podcast.  Podcasting has a window to figure this stuff out.  Clear your calendar for the afternoon of August 16th as the Latino Podcast Listener Report 2022 is coming your way. The presentation, co-hosted by Gabriel Soto, Edison Research Senior Director of Research, and my co-host on La Descarga, as well as She Podcasts cofounder Elsie Escobar. Registration is open now.  Also: Podcasts are testing out-of-home ads to reach broader audiences by Alyssa Meyers. In a previous episode we touched on the story of Slow Burn buying a billboard to promote their season on Shirley Wheeler in Roe v. Wade battleground states. This covers the wider trend of podcasts dipping their toes in out-of-home advertising, first highlighted by James Cridland over in Podnews. The habit is growing and catching more attention, though it comes with - ironically - less metrics than the already small amount of fingerprinting traditional podcast advertising comes with.  Finally: How Slate's Charlie Kammerer is prioritizing frequency to boost podcast revenue by Kayleigh Barber. In a piece that rarely happens in mainstream podcast coverage, Slate's Charlie Kammerer talks through the outlet's podcasting strategy. Of note is the approach that shows integrated value, using podcast paywalls to drive subscriptions of Slate overall.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Sounds Profitable: Adtech Applied
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 4, 2022 9:54


This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts' future, and two perspectives on the downturn ad economy.  New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, covered a new trademark application for a service called TikTok Music. As the simplistic name suggests, TikTok parent company ByteDance could be looking to branch the TikTok brand out beyond its current relationship to music and create a fully-fledged streaming platform.  “The idea that ByteDance would launch a standalone "TikTok Music" streaming service in the US to compete with players like Spotify and Apple Music isn't unfounded. It already runs a streaming app called Resso in three markets — India, Brazil, and Indonesia — that has been grabbing market share from other streamers in the past year.” While nothing has been formally announced or set in stone, the sources Perelli and Whateley contacted for their story suggest it's highly unlikely ByteDance would file such a trademark. Filing in the US and Australia wouldn't happen without a strong chance the company meant for it to come to fruition. Then there's the matter of this move making perfect sense for TikTok.  Why cover this on The Download? Well, in addition to the general fact TikTok is slowly devouring the online world, it's coming for audio specifically and the trademark application lists, among other things, the proposed new app's ability to stream: “downloadable mobile applications providing podcast and radio broadcast content.” What remains to be seen is what the TikTok version of ‘a podcast' will be. Google Delays Cookie Death Again Shreya: Once again we won't be seeing the death of third-party cookies, as Google has delayed their death blow for another year. Last Wednesday The Verge's Richard Lawler covered the story in the article “Google delays blocking third-party cookies again, now targeting late 2024.”  “The plan is to expand the group of Chrome users who have Privacy Sandbox APIs enabled to “millions of users globally” starting in August, then gradually opt more people in throughout the rest of the year and into 2023, giving the publishers and developers of these sites time to find out how the technology works before the APIs are “generally available” by Q3 of 2023.”  With this second delay third-party cookies are becoming the shoe that refuses to drop in advertising. While podcasting doesn't depend on cookies per se, the ability to track individual consumers remains an expectation of digital marketers who don't want to see the genie go back into the bottle. If it does, podcasts are on equal footing with mobile and web ads, and all will have to do the work to target the right consumers. Apple App Store Ad Offerings Signal Podcast Future Manuela: This Tuesday's issue of Stratechery covers many sections of the Apple earnings call, but one particular section stuck out to The Download: Apple's new advertising slots. The new slots are detailed by 9to5Mac's Chance Miller. “Apple is expanding its advertising business and adding two new ad slots to the App Store. Currently, the App Store has two ad slots: one on the main ‘Search' tab and one in the Search results. The two new App Store ads announced today will bring advertisements to the App Store ‘Today' homepage, as well as to individual app pages.”  While the App Store and Apple Podcasts are different services, this change could signal a shift in the winds over in the podcasting world. Currently there are no ads in Apple Podcasts. Apple also puts considerable time into featuring podcasts in places ads would normally appear at no charge. Years of careful curation and optimal placement have caused those spots to become incredibly coveted. By making some of those spaces available for purchase - through search or the home page, or even on pages for OTHER podcasts - Apple would unlock a large revenue opportunity for themselves outside of subscriptions, and provide a new for-pay opportunity for podcast promotion. Ad Economy Downturn Dual Perspectives Shreya: On Monday Digiday's Seb Joseph posted “The downturn ad economy: A tale of two narratives.”  “There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct. Ad dollars are being spent, but they're also being cut. Yes, these two things can be true at the same time. No, the latter perspective doesn't make the former any less valid or vice versa. Really, it's a matter of perspective.”  The two warring perspectives in Joseph's piece are that of the big holding companies and agencies versus the platforms. Both are staring down the barrel of a recession and have different reactions.  “It's no surprise that the marketers who can afford to advertise now are trying to make the most of it.  They're spending ad dollars, rather than looking to pull them. Indeed, economic slumps are usually the best chance to buy share of voice cheaply at the same time rivals reduce their own. It's a cliche for a reason.   Otherwise, Unilever wouldn't have splurged £169.73 million ($206.7 million) on advertising in the first half of the year alone. Coca-Cola did so mething similar, as did McDonald's. The largest advertisers will try and advertise their way through the downturn — to a point, at least.”  Podcasting is platform-heavy, working diligently to get the big advertisers to shift their spending into podcasting. Yet those platform peers are the ones getting the short end of the stick when it comes to ad cuts.  “To survive, companies are cutting costs, including advertising. When these companies advertise, they tend to do so online first and foremost. SMEs and DTCs are nothing but digital-first in many respects. So when these businesses feel the effects of adverse conditions, so do the platforms they advertise on.” When those in the podcasting industry talk about the push for bigger advertisers in our space, it's not only for growth: it's to weather the storm. If some of those spend-through-the-storm big fish can be directed to our corner of the world, they'll keep multiple industries afloat. Quick Hits Section Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's four great reads are:  First: Google Begins Interest Group-Based Ad Experiment by Laurie Sullivan. Google is testing grouping users into interest groups (the article gives “custom bikes” as an example).This has implications for podcasting. What would be a great way to reach custom bike fans? A custom bike podcast.  Podcasting has a window to figure this stuff out.  Clear your calendar for the afternoon of August 16th as the Latino Podcast Listener Report 2022 is coming your way. The presentation, co-hosted by Gabriel Soto, Edison Research Senior Director of Research, and my co-host on La Descarga, as well as She Podcasts cofounder Elsie Escobar. Registration is open now.  Also: Podcasts are testing out-of-home ads to reach broader audiences by Alyssa Meyers. In a previous episode we touched on the story of Slow Burn buying a billboard to promote their season on Shirley Wheeler in Roe v. Wade battleground states. This covers the wider trend of podcasts dipping their toes in out-of-home advertising, first highlighted by James Cridland over in Podnews. The habit is growing and catching more attention, though it comes with - ironically - less metrics than the already small amount of fingerprinting traditional podcast advertising comes with.  Finally: How Slate's Charlie Kammerer is prioritizing frequency to boost podcast revenue by Kayleigh Barber. In a piece that rarely happens in mainstream podcast coverage, Slate's Charlie Kammerer talks through the outlet's podcasting strategy. Of note is the approach that shows integrated value, using podcast paywalls to drive subscriptions of Slate overall.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

The Travel Wins
Chase Brooks winning on purpose

The Travel Wins

Play Episode Listen Later Jul 27, 2022 27:12


Chase Brooks is a professional cowboy, from Montana, that competes in saddle bronc events at rodeos around the country. Being raised on a ranch in Montana gave Chase a look at being a cowboy from the day he was born. His decision to compete in saddle bronc was easy after spending some time on bulls. He left the bull riding up to his brother and Chase stuck with saddle bronc. 2021 was his best year, finishing 4th in the world and 2nd at the National Finals Rodeo in Las Vegas. Having his best NFR at the end of the year gave him a successful mindset start for 2022.The life of a cowboy is traveling from rodeo to rodeo and making the most of each and every stop. Just like all of us business travelers, Chase has to deal with breakdowns, flat tires, rising gas prices, heat, cold, and sometimes having to miss family and friends special days while earning a living. It was great to hear how he is able to stay focused on being the best in the world while handling “everything” else going on in his life.Make sure to follow Chase on his social media pages to see where he will be competing next.SUBSCRIBEYou can subscribe to The Travel Wins Podcast on Apple Podcasts, SoundCloud, YouTube, iHeart Radio, Stitcher, Google Podcasts, Spreaker, Podnews, Castbox, Pocket Casts, Radio Public, and Amazon.The Travel Wins intro song by Allison Johnson and Steve StevensWebsite Design by Stack Host#chasebrooks #chasebronx #saddlebronc

Mic Club: A Show for B2B Podcasters
Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?

Mic Club: A Show for B2B Podcasters

Play Episode Listen Later Jul 25, 2022 15:57 Transcription Available


In this episode, Benji discusses... News: 1 - What's the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the world's most comprehensive podcast database (PodNews) 3 ‘Personalized' Spam is Still Spam (PodMov) Listener Question: How do we decide as a company who our host should be? What do you look for in a good podcast host?

The Download from Sounds Profitable
Acast Buys Podchaser & 6 other stories for July 21, 2022

The Download from Sounds Profitable

Play Episode Listen Later Jul 21, 2022 11:56


This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company. “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. 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