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The Seminary of Hard Knocks Podcast | Church Communications, Marketing, and Social Media
Dave Shrein hosts the Church Marketing Podcast and runs Shrein Media, an online company that helps businesses and churches reach their people with clear messaging. Dave has been in the marketing game for a while, so his insights on this episode are very valuable to church leaders! The Seminary of Hard Knocks Podcast wants to see you make more confident decisions with clear purpose!
Email marketing isn't for only the most savvy or the mega churches. Any church of any size can capitalize on email and transform it into their strongest tool for communication. Most churches find themselves completely absent from sending any type of email or completely over-saturating their subscribers with too many emails. In this episode of the Church Marketing Podcast we debunk email marketing myths, we address email marketing mistakes, we pick low hanging email marketing fruit and we build a checklist of tips you can implement right now to get your email working for you and generating response for every ministry in your church.
Every week you produce that same bulletin. It's like wrangling livestock trying to round up everything that needs to go in this titanic printed mess. You know it's not dying anytime soon so you've gone out and tried to find examples of other church bulletins. You've posted in Facebook Groups asking to see examples, you've searched Google for "church printed bulletins" hoping to find something that will help you spice up that black and white classifieds you've been producing. In The Sunday Bulletin Episode of the Church Marketing Podcast you will be challenged to answer very specific questions for your church and the answers you provide will fuel the discussion you have with leadership about how you are going to improve the weekly print piece and drive more engagement through this destined-for-the-garbage communication outlet.
You know how you operate week in and week out. What you don't know is how the church across town (or across the country) operates. Often we learn the most by observing the practices of others and in this episode of the Church Marketing Podcast you are invited to peek at how National Community Church in Washington D.C. operates their communication and social media. From why, to what and how, discover a new spin on what you may already be doing and be inspired to grow your practices.
Are you keeping the three c’s of communication in mind when creating content for your church? In this podcast Dave Shrein talks with Ryan Holck about how utilizing these three c’s will help communicate the mission of your church more effectively. Convey details. Connect heart. Creatively deliver.
You've been asking the question since April: How can we use Periscope at our church. You've probably launched a broadcast showing your band playing, or maybe a baptist but the question remains - why and how should I use Periscope for my church. In this episode of the Church Marketing Podcast Ryan Bilello joins Dave Shrein to talk about the power of using social media to network within the church and how an app like Periscope and a technology such as live streaming will allow your church meet the networking needs of others in a way you have yet to experience.
Episode 24 Show Notes: Today Tom interviews Dave Shrein. Dave is a communications guru and helps you become more equipped to effectively do your job. He has worked in communications primary since 2008. Not only does he blog and periscope regularly but he is also the host the Church Marketing Podcast. In this podcast we talk about what churches are doing well and what they are doing...no so well :-/. It's a great episode with great insights. To email Tom some ideas on future episodes email him here. Listen and make sure you goto iTunes and subscribe to the podcast and see what cool things we do each and every week! Join the conversation! What are you doing in your church communications that is going well? And, what tools or tricks have you learned along the way? Share below or on social media using the hashtag #ymsidekick.
The position of Communication Director (or Pastor) is fairly new. While many large churches (5,000+) have had someone in this role for a long time, the average church is just now discovering the need for someone to ask strategic questions about how their information is being communicated and received. The increase in noise (both online and in life overall) has revealed that the messages from the church are not making it onto calendars, into conversations and or translating into any type of measurable growth. In a scurry to keep up with the times churches are hiring individual to manage communications without a full understanding of what that even means. A communication director will begin to do their job and pastors realize their being told no more often or having to explain initiatives and decisions in greater detail than they have been accustomed to. No one is right or wrong in this scenario but the fact remains there is a giant gap between what pastors and communication directors see as furthering the communications of the church. In this episode Pastor Brian McCoy from Foothills Baptist Church in Phoenix, Arizona shares his experience working with a communications director for the past 4 months. Who is this director? It just so happens that I am the director (Dave Shrein). Throughout our time working together to improve the communication mechanisms at Foothills we've experienced significant wins, constant misunderstandings and a learning experience that has benefitted both of us.
There is no better way to learn than to live as a fly on the wall as others talk about their successes and failures. While there are certain names we all know in church marketing and communication, there is one set of individuals that you have yet to hear from… our listeners. The Awesome Communicator Episode is all about highlighting the successes of our community for the benefit of our community. This is the first of two episodes where we talk with Church Marketing Podcast listeners about their 2014 experiences.
Social is a beast, mostly because there is an expectation for churches to have a presence on all networks, even if churches don’t understand all of them. Understanding a platform and then gaining clarity for our main church account is hard enough. Add to the ministries that want their own social presence. The key to conquering social for your church is to become clear on who you are and define what role social plays in communicating the message of who you are? What is the purpose? Christmas offers a very unique opportunity to discover what it is like to have a clear purpose because everyone is thinking about and talking about the same thing: Christmas. In The Christmas Social Episode we take a look at how churches can use social to connect with the culture around them and take advantage of the receptive attitude to the message of Emmanuel, God with us.
http://prochurchtools.com/028 - In this session of the Pro Church Podcast I sit down for an interview with Dave Shrein. Dave is the host of the Church Marketing Podcast and founder of his own brand development company Shrein Media. Dave shares the secret ingredient to church media, as well as his thoughts on print media vs. digital media.
School is back in session (though it seems earlier than when we were in school) and the fall is coming into focus. The You Episode is all about self-care. Entrepreneur Ahna Hendrix joins the Church Marketing Podcast from Vietnam to share how she practices self-care while living a lifestyle that demands nothing but complete and total focus. Also in the episode we look at the power of real photography on a website as well as an alternative way churches can approach using Pinterest.
This episode is in response to a request made in the comment section of a previous episode requesting information on Facebook and Facebook Ads. Josh Burns and I discuss our experience with ads as well as some best practices for getting started and using ads in the church world.
In our final sneak peek episode we talk about how to cater a message to your audience, balancing service times for attendance, knowing your audience and an item of recommended reading.
In this third sneak peek episode of our new podcast our conversation with Gerry True zero's in on planning ahead for Easter and other big events.
The second sneak peek of our new podcast includes a conversation with Josh Burns about social media invites for Easter.
An early sneak peek at our new podcast with special guest Phil Bowdle. We talk about Easter, invite cards, Facebook and more.