Podcasts about social media roi

Listen to episode 277, a simulcast airing of the Art of the Game podcast, a great podcast about social media, creative, and sports put on by Sport Design Australia. Neil is interviewed by hosts Reece Carter and Ryan Ellul. Give it a listen! 77 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter … Continue reading Episode 277: Neil Horowitz Discussing Fan Engagement, Social Media ROI, and Digital Strategy

In this episode of "Insurance Business Babes," hosts Scott Sims, Joanna Wyckoff, and Kathe Kline delve into the dynamics of leveraging social media and traditional marketing for business growth in the insurance industry. Scott shares his journey of transitioning from viewing TikTok as a fun experiment to using it as a powerful marketing tool, acquiring over 100 clients and amassing significant followers. The conversation explores diverse marketing strategies, including partnerships with the University of Oregon athletic department and local TV commercials. Kathe questions the ROI and effort involved in social media, comparing it to podcasting, and emphasizes the value of paid leads and investing in business growth. The trio also discusses personal business goals, the importance of finding joy and fulfillment, and developing unique paths to success in the insurance market. The episode concludes with reflections on the significance of building a business around one's lifestyle and the benefits of experimenting with different marketing approaches.

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies. Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm. Join the conversation to stay ahead of the curve in leveraging these trends for business success.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses her transition from social media management to creating the "Empower Her" program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

What We Cover In This Episode: Nicole's thoughts on why maintaining a focus on the client experience at  all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about  [14:44] The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49] More partnership building strategies you can use with your fitness studio  [18:52] How to track the effectiveness of your partnerships in terms of ROI [22:53] Quotes:  “The best grassroots marketing technique gets people achieving results and talking about the experience.” [Nicole, 3:27] “Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out.” [Nicole, 16:30] “I think it's really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward.” [27:32]   LINKS:  Learn More About Spark Strategies & Get Exclusive Offers from our Partners!  Their Website, Instagram & Facebook  Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog       

What We Cover In This Episode: What ‘sparked' the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole's tips for tailoring your approach to marketing on the different social media platforms [12:05] Where she is seeing better ROI and cost per leads coming from right now [23:36] Nicole's follow-up process for new leads and the way that she personalizes the process [25:22] The benefits you can get by being consistent with your email strategy [30:50] Quotes: “There's a thing with us heart-led entrepreneurs, where we feel really uncomfortable talking about money, asking for money, raising prices, often to our detriment.” [Nicole, 8:47]  “Only 15 percent of the population has ever even set foot inside of a boutique fitness studio, which means 85 percent of the general public out there has no idea what we do or how we do it.” [Nicole, 16:59]  “You never know, at some point in the next three months their pain might get so profound that they feel the need to take action with us, and we're right at top of their mind because we've been staying steady in their inbox for three straight months; so it's also a long game.” [Nicole, 31:00]  LINKS:  Learn More About Spark Strategies & Get Exclusive Offers from our Partners!  Their Website, Instagram & Facebook  Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog     

An easy-to-use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse is the social media hub for ROI-driven marketing teams. Social media is the most powerful lever for driving brand recognition, generating leads, and increasing sales. Our patent-pending Social Media ROI dashboard and powerful social media management features supercharge teams to work smarter, faster, and better. Connect with Emeric

Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these crucial conversations about ROI with clients? How do you set these expectations from the get-go? And most importantly, how do you deliver on your promise? That's what we will be diving into on today's episode!  Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:34 Content Spotlights ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger's RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw 00:35:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:23 Marketing Tech and Apps  ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app PASCAL: It's all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview 00:51:42 Film Marketing PITCH BLACK (2000) Director: David Twohy Writers: David Twohy and brothers Ken and Jim Wheat Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast. Music: Graeme Revell We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better...

Introducing Whitney, the Director of Content at Homefield Apparel, a leading brand in collegiate apparel. With a passion for social media and a keen eye for impactful strategies, Whitney plays a pivotal role in Homefield Apparel's success on Twitter, engaging with massive fan bases on a weekly basis. Before incorporating a powerful social media management solution, measuring the impact of their efforts was a challenge for Whitney. Standard reporting tools fell short in tracking customer origins and campaign success. Manual reports and spreadsheets proved to be time-consuming and inefficient. Since adopting Agorapulse, the transformation has been remarkable. Concrete data and comprehensive features have provided Whitney with invaluable insights into revenue generation. Now, she has the proof and metrics to instill confidence, even among the most trusting CEOs. Using this game-changing solution has saved Whitney time and enabled her to focus on building communities, engaging with followers, and fostering trust. Join Whitney for this #SocialROI episode as she shares her journey and reveals the secrets behind her social media success.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, hear the incredible story of Fiona Abrams and her quest to make a difference in the social media landscape. Discover how she took a leap of faith, sought help, and used Facebook ad comments to drive £4000 in monthly revenue.  It's a story of grit, determination, and success that inspired the birth of Agorapulse's Social Media ROI feature.  Tune in now to learn more about her amazing journey and how to use similar tactics to generate results. #SocialROIHosted by Ausha. See ausha.co/privacy-policy for more information.

Jason and Joanna double down on what it really takes to measure social media efforts including seeing beyond the vanity metrics, and how they have found the right formula for success to earn their clients' confidence when it comes to managing their social media.Have you joined the Socialers community yet? Everyone's doing it.www.socialers.com

The social media landscape has changed dramatically in the last couple of years, and businesses need to embrace a new reality. That's according to the Growth Director for the Attention Experts social media agency, George Hawwa. In this episode, George shares some important tips on how to make an impact in the new environment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Theresa Anderson, Head of Agency Business, brings over two decades of diverse marketing experience to her role at Agorapulse. Over the course of her career, she has worked with Fortune 100 enterprises, served as Program Director for the Center for Entrepreneurship at Rollins College, and managed all aspects of communications and marketing for one of the top ten marketing agencies in Central Florida.At Agorapulse, her responsibilities include working directly with agencies to understand their unique challenges and championing solutions that work in the real world. Theresa develops and deploys peer-to-peer networking and learning opportunities, negotiates partnerships with key vendors, and works to ensure that the needs of agencies are represented at every level of the organization.Special Gift! Theresa has offered to share a discount to the Social Media ROI, A step-by-step guide The Community Strategy Podcast audience. Exclusively for listeners, save $497, you'll get the course FREE! Click here to sign up for the course and enter "Findcalmpodcast" is the coupon code to receive 100% off the cost. For full show notes, click here.Check out Mighty Networks to build your online community today! Do you want to start your own podcast? Check out Buzzsprout! Need a way to organize your freelance clients? Try Bonsai! Curious about Mighty Networks? Join the FREE community for hosts! Did you love this episode? Say thanks with a cup of coffee! Do you want to find podcast guests or be a guest? Check out PodMatch! Support the showSupport the show

Contact Mfon Akpan: https://www.linkedin.com/in/mfon-akpan-5702325/The Hitchhiker's Guide to Virtual Reality: https://www.biographbook.com/bookstore/hitchhikers-guide-to-virtual-reality/TED Talk - "Incorporating virtual reality in the classroom": https://www.ted.com/talks/mfon_akpan_incorporating_virtual_reality_in_the_classroomFULL EPISODE TRANSCRIPTAdam: (00:00) We're so happy you decided to come back and listen to Count Me In's 150th episode. Welcome to today's conversation. I am your host, Adam Larson, and the speaker for this milestone episode is Mfon Akpan, assistant professor of accounting at Methodist University. Mfon has a passion for emerging technologies and as an expert in virtual reality technology. He researches new technologies and educational methods to offer students occurrent effective and relative teaching experience and his conversation with my co-host Mitch, Mfon talks about the value of social media and its accounting implications for accountants and finance professionals. Stay tuned now and thanks again for listening to another episode of our series.  Mitch: (00:51) Social media is not something that many, you know, accounting and finance people probably keep top of mind, but following, you know, initial conversation here, there are a lot of dots to connect between social media and accounting. So to kick off our conversation, can you please explain why is it important for our accounting and finance listeners to really understand the value of social media?  Mfon: (01:15) Well, I would say that, well, first of all, that's a great question, Mitchell, and I would say in one word data and another word funnels. So when we look at the outage of Facebook and Instagram, that just happened, there was a huge disruption in both of those areas, one data, so information, two funnels. So you have many businesses that use social media to drive traffic, not only to their websites, but also to their physical locations. And this was completely disrupted. So, so many of those, those individuals may say, well, my business doesn't rely on, social media is not that important. What, when it was gone, many, many business owners felt the impact of that. And I think it's important as accountants for us to understand number one, to advise clients on their situation, but also the environment as a whole. And we need to also understand where the environment is going. So, one thing, and we talked about this a bit before the interview was I found out that Facebook was down because I started getting text messages from, from companies and place idea of business with that said, "Hey, come to our website, Facebook is down, this is a chance for you to check out certain things". That's how I found out because I was getting text messages from it. So, you know, understanding how this can impact the flow of business, I think is very important. And I think the outage of Facebook for many business owners was a wake up call on its importance and also the importance of having some type of backup plan, which translates to a strategy on what to do if it's not working. And or if that platform that you are on for some reason is not as popular or as not as, effective.  Mitch: (03:32) Yeah, those are great points. And, you know, we, we talk about data, obviously, data technology, evolution across accounting and finance and, you know, social media, it kind of lives on all of that. So, you know, you don't, like I said, it may not be top of mind, but through our conversation and considering everything that happened with Facebook and Instagram and, you know, we're talking events of the start of October, but, you know, I think there are, are a lot of other points to connect with our listeners. And, you know, we also heavily rely on metrics right in different benchmarks and other data points specifically. So as far as that goes, what kind of social media metrics, really affect the accounting and finance team as these, you know, events trickle down?  Mfon: (04:18) Well, I think it goes back to, as far as social media, understanding that. So from a, I guess, putting at a very simple level, understanding the dashboards on the social media platforms that you're using, that's very important from the side of the accountant, because if you're going to advise your client, you need to have some type of understanding of it, what data is there and what may be relevant to your client. Your client needs to understand it cause needs to understand who's engaging with their content. And when we think about social media, it can be broken down into three areas. So you've got owned, you got paid and earned. And when you think about your, your own accounts, so what you're posting, if it's a Instagram, if it's a Facebook or if it's a Tik Tok understanding, okay, what I post who's looking at it, who's looking at it. What are their demographics? You know, are they moving? And you can also look to, to determine where the traffic is going. Are they coming into the store? If it's a physical location, are they going to the website? If they do go to the website, are they buying same thing. If they go into the physical location, they call that conversions. So understanding that, and really that, that movement of getting people from that social media to your website and location, that's, that's a funnel, what they call a funnel. So understanding that I think is important on both sides. So from the accountant side to the, to the, business owner side, the other thing is that what I tell people is, you know, many people are, are, overwhelmed. They said, well, this is a lot of stuff to learn. And I say, you know, you don't have to become an expert at it, but you should be knowledgeable, particularly if you're, if you're using it for your business, you're posting it. You may be missing out on opportunities by understanding that information. And particularly you need to be knowledgeable if you're doing what's called paid media, you're paying for advertising. You really need to understand, are you effectively using your, advertising dollars on that platform? But if it makes sense.  Mitch: (06:46) I think, you know, for accounting and finance, everybody's looking to, you know, make sense of the numbers, right. And quantify things. And obviously everything you're talking about certainly relates to that. And I think one of the best or most common, however you want to say it, metrics really is, you know, that ROI, what is the returns? So when we talk about that, what is the actual measurement, as far as social media impact, you know, what are some scenarios where understanding ROI is really most important for, you know, the business owner, the accounting function.  Mfon: (07:22) Yeah. It is very important because you want to make sure that it's specifically would that pay media portion. You want to make sure that it's, it's being effective. It's being effective. There's measures, not in the dollar sentence, they call volume and valence, but you want to make sure that, okay, if I'm spending a thousand dollars a month, what does that equal in conversions? What, what is the return for me on that as a business owner and as an accountant, you want to be able to understand if these, these campaigns, as they call them are being a few, if you're advising your customers or your clients to, use paid media, is it being effective? So you, one of the measures as the impressions and the, the overall engagement with whatever, posts, which could lead to further awareness, or again, the end goal is conversion. So, and there's schools of thought on this, the awareness is, is more of the long game where they said that awareness will eventually lead to conversions or sales, and then the conversions. So immediate traffic and then purchases, you know, that that's the shorter term of, of the area. So it's important to understand all of that and to have some sort of strategy, whether it is formal or informal, and to be able to, to recommend and make recommendations to your clients. Also looking at trends. So looking at seeing what works and what does it work. And the, a lot of this is tied into, you know, you, you have the marketing point where there's not a really, you're putting things out in the public public domain. So, you know, some things may work is a lot of trial and error, which may be daunting to some as well.  Mitch: (09:29) So as far as keeping track of all this, right, you know, there are a number of data points that you just discussed and a number of ways to go about really figuring out that return, I suppose. But as far as, you know, providing some kind of insight, what can be used to track these different metrics, you know, are there tools out there? How can our listeners who are interested in learning and doing more in this space, start to apply what it is that we're talking about today?  Mfon: (09:57) Sure. So I'll answer this from that. The answer is, yes, there are many tools and many of the tools that you may see there's different dashboards that will measure it. They, they, from, from my research and investigation, many of these tools, the vast majority are based on something called the Eisenberg EMV. The Eisenberg EMV, and they released what they call the social media index. So, and what this index is, is they put a dollar amount on the likes, the shares, the engagement from various social media platform comments. So from Twitter to Tik Tok to Facebook, to Instagram, they have a whole list. So then you're able to put a dollar amount on your engagement. Why is that important? Well, again, we talked about the ROI, but now you can start measuring the impact and effectiveness in a dollar amount. So you may have a spin, you know, you spend 12,000, 15,000 on paid ads. Now you can take a look at that engagement from the paid ads and put a number on it and say, well, okay, this is really the net of it. This is the return on that investment. What we've gotten back from it as well. Now, the power of that ties into what they call earned media, which is outside what you post and what people are, are, really talking about you putting a value on that. And that's something that I think is very interesting, which can tie into community impact initiatives and spending money in those areas. And then posting, and then getting an ROI on that earned media from those particular initiatives.  Mitch: (11:59) So that community impact that you were just discussing, I think will probably lead nicely into the last question I have for you here, because, you know, we talked a lot about business impact and putting dollars, right. Quantifying a lot of our activity and operations, but I'm sure there are parts of social media that businesses can't necessarily quantify or measure, right. So, and I guess if the answer to that is, yes, it's probably a two-fold response, right? There are certain things that the business can't measure, but can still be valuable, I suppose, kind of like what you were just talking about, but then, you know, maybe there are parts of social media that can't be measured and actually increases risk. I don't know. so, you know, are you able to share some insights into what other, you know, qualitative data points from social media businesses should be aware of?  Mfon: (12:50) Oh, that's very good. So comments, so it's hard to measure comment what people are, are writing. I mean, you can and you'd have to read through all of the comments and try to find all of them, which can be challenging, but to find out what people are saying about you, that's, that's the hard part to measure and they call that consumer sentiment. So it's hard to quantify that, but you can take a look at your analytics as far as your, likes and, and your shares and engagement and impressions. So your engagement on your particular posts. One thing I would say for, let's say a smaller business owner that may be spending maybe $500 to $12,000 in paid advertisements. So their, their budget monthly, maybe between that $500. And, you know, let's say $12,000 range is to think about taking some of that money. And this is something we can advise our clients to, to try taking some of that money and potentially giving some of their product away, giving some of their product away, give, give $200 of the product, $2,000 of their product. If it's, let's say a t-shirt company give 2000 t-shirts to a boys club and then post it and then take a look at the engagement that they receive. Now there's indexes like the Eisenberg EMV. If you're not able to afford that, you can compare and contrast, take a look at the engagement. So this is why it's important to understand that dashboard and your data analytics, because you can take a look at your engagement from your paid ads, from your earned media. So from what you've done, and this can be an incentive for you to do some type of community initiative, right? And, and it could also generate more sales. So it could be a win-win on that side. So there's different ways to, to look at it, but I think it's important to understand it. And, and again, it comes down to, well, there's many points, but I think the two primary are the data and the funnels. So the information that engagement, and then the funnels leading to sales and understanding that.  Closing: (15:25) This has been Count Me In, IMA's podcast providing you with the latest perspectives of thought leaders from the accounting and finance profession. If you like what you heard and you'd like to be counted in for more relevant accounting and finance education, 

Do you know how much ROI your social media is honestly generating?If you're like most medical marketers, you're probably thinking, “Maybe? Sorta?”Don't worry, attribution of social media is tricky. In this episode of the DrMarketingTips Podcast, Jennifer and Corey share a few simple ways to track social media ROI and discuss why you should have, at least, a baseline understanding of why these metrics matter to the big marketing picture. 

Alina Bally und Mario Jung besprechen heute, wie man sein Social Media Return On Investement (ROI) misst und warum es so wichtig ist, seinen Social Media ROI zu messen. Denn nur durch das Messen des Social Media-ROI können Social Marketing-Fachleute sicherstellen, dass Ressourcen optimal eingesetzt werden.

Most of you must have heard the term ‘social media ROI'. But what does it really mean? Broadly, social media ROI is the total of all the activities, efforts, investments and actions on social media that create value for your brand or business. This could be in the form of brand awareness, traffic to your website, sales through social media promotions, and of course, revenue. Hi, I'm Cally, from the International Institute of Digital Marketing. Here are 4 Quick Steps To Define And Measure Social Media ROI For Your Business 1) Clear objectives Aligning social media strategy to business objectives is imperative. If your social media marketing objectives are not set in line with your brand or business goals, what's the point? If your business wants to increase revenue, but your social media campaigns are targeted at only generating audience engagement without any Call To Action (CTA), your social strategy is completely wrong. 2) Be SMART a) Specific: Do not leave any space for ambiguity. Get as specific as possible. b) Measurable: Ensure that you set goals that you are able to measure. Intangible goals such as ‘increase excitement around the product' will not give you specific numbers. Instead set goals that can be measured in numbers, graphs and metrics. c) Attainable: Don't let over ambition take over your excitement. Set goals that are attainable and realistic. Over-ambitious and unrealistic goals will only lead to disappointment. d) Relevant: Keep it relevant and to the point. Ensure that your goals are aligned with your company's objectives. e) Timely: Follow timelines to the tee. Fix the date of commencement and end date. This will help you in measuring the ROI. 3) Measure these metrics ● For engagement: likes, comments, clicks, shares, and brand mentions ● For reach: followers and impressions ● Make use of tools such as Google analytics, Facebook analytics and more 4) Keep track of expenses Once you have set up your goals, started generating quality content, posted content and started seeing traction, make sure you keep a track of the expense to calculate how much your investment is returning to you. Review performance and re-strategize if need be once you reach the end of a phase on the timeline. Rethink. Reflect. For more information, Visit www.thedigitalmarketinginstitute.org --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

The question we get asked most often is about social media and its ROI. So this week's episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you're trying to level up your social media presence, stay tuned.  Zach and Beth talk with Venveo's own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

In episode 249 https://link.chtbl.com/bethedrop (of Be The Drop), we dive into social media and digital trends with https://www.linkedin.com/in/daniellean05/ (Daniel Lean), the APAC Manager, Customer Success and Professional Services at Hootsuite. Over the past 12 months social media usage has increased but the question remains; how to improve ROI for social media and digital strategies? Daniel discusses some of the insights gained from the https://www.hootsuite.com/research/social-trends (Hootsuite social trends report) which looks at the most effective ways to boost traffic, get leads, and attract new customers in 2021. This is Daniel's version of Be The Drop; recorded live at https://southstart.co/ (_SouthStart) Thumbnail image taken by Baxter William Wiles ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, https://narrativemarketing.com.au/marketing-adelaide-businesses/content-services/podcasts/ (more details via this link). ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! https://narrativemarketing.com.au/blogs/ (READ the blog here) https://podcasts.apple.com/au/podcast/be-drop-communication-that/id1147883761?mt=2 (FOLLOW Be The Drop podcast on Apple Podcasts here) https://open.spotify.com/show/0ts4d1gKHyYmj2kO1zC2iY?si=sIbOb5MQT5y4yO7rYeab9A (FOLLOW to Be The Drop in Spotify here) https://www.youtube.com/channel/UCLmn6vUnmpCJ01_WbcJzOYA (SUBSCRIBE on YouTube here) for behind the scenes, bloopers & more. CONNECT with us https://www.facebook.com/narrativemarketing/?fref=ts (on Facebook), follow @be_the_drop on https://www.instagram.com/be_the_drop/ (Instagram) or https://twitter.com/be_the_drop (Twitter). CONTACT US podcast@narrativemarketing.com.au

БИЗНЕСМЭНИЙ ШИРЭЭНИЙ 98.9 НОМ - Social Media ROI by Business Radio 98.9

“There are two components to going viral, either the product itself is viral or the creator or the person who uses it as viral.” @conorblewis #DTCPOD“I did most of my funding because I was sending out to eighty thousand people that I had nurtured and gotten to know personally. That is the power of generating a strong list and educating your customers.” @conorblewis #DTCPOD“Building a community was a really personal touch from the beginning where you need to nurture it as it grows.” @conorblewis #DTCPOD“You can make a product and put it out in a short amount of time if you're willing to learn and research. It’s about three things: making it, sourcing it and putting it out to get it validated.” @conorblewis #DTCPOD“Use all the free resources at your disposal to make that happen. For me, it was podcasts, books, a ton of online research.” @conorblewis #DTCPODWe Speak About:[00:55] About Conor and FORT[02:25] FORT’s product development timeline[04:45] How FORT raised over $2 million on Kickstarter[10:55] Gamifying FORT’s marketing strategy[09:55] Creating virality with a product[12:00] Expanding reach while limiting advertising costs[19:40] FORT’s Kickstarter timeline[16:35] Building FORT’s online community[20:20] Using sustainable materials in your product[23:35] Advice for other founders[27:50] What’s next for FORTStrong research and product development lead to successful products. Conor Lewis, CEO and founder of FORT, joins the POD to talk about FORT’s successful crowdfunding campaign and strong Facebook community.His company FORT, sells magnetic pillow fort for children. Conor lost his job in April 2020 and started FORT soon after. The idea was one of many startup ideas on Conor's phone. FORT was developed in only a couple of months due to Conor’s push to develop a product fast. FORT already had a strong email list and community before deciding to crowdfund on Kickstarter. Building an online community and how to leverage it into a successful crowdfunding campaign. FORT gamified the sharing of their product, allowing them to expand their reach using their strong online community. Using a private Facebook group, Conor was able to build personal connections with his audience.He used the Facebook group as a way to get feedback on the idea of his product and answer questions personally to his audience. Because of the nurturing of this community, FORT’s Kickstarter campaign was able to raise over 2 million dollars in less than a day. Stay tuned as Conor shares his experience launching FORT on Kickstarter thanks to a strong online community.  If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Conor on Twitter: https://twitter.com/conorblewisFollow Conor on Instagram: https://www.instagram.com/conorblewis/FORT’s website: https://getthefort.com/FORT’s Kickstarter campaign: https://www.kickstarter.com/projects/conorblewis/fort-magnetic-pillow-fortFORT on Twitter: https://twitter.com/getthefort

 “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua

Currently ranked #473 on the Inc 5,000 fasterst growing companies, Kim Walsh-Phillips shares her insights into getting results. For the Free Gift she describes, click this link now: www.KWPGift.com. Kim's best selling book, No B.S. Guide to Direct Response Social Media, can be purchased at Amazon.com. Just click this link: https://read.amazon.com/kp/embed?asin=B087CSC4JC&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_Q6AB0MB160XJZP7BFZ6A

Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview

“If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #DTCPOD“To run a successful creator or influencer campaign, you want to make sure you pick creators and influencers that fit your brand.” @jadesai94 #DTCPOD“The reason creator and influencer content works so well is that it often looks native to the platform. It doesn’t look like it’s coming from a brand.” @jadesai94 #DTCPOD“By using custom brand content in ads from creators and influencers on Trend, Mizzen+Main was able to increase ROAS by 2.7x.” @jadesai94 #DTCPOD“Don’t just stop at generating the post from a creator or influencer. Use that content on your website, emails, social, and ads to get more mileage out of your partnerships.” @jadesai94 #DTCPODWe Speak About:[01:20] What parts of Mizzen+Main’s creator strategy we are going to cover[01:30] How Mizzen+Main activates creators and influencers[03:00] How to pick the right creators and influencers for your brand[03:40] Where Mizzen+Main is using custom brand content by creators[04:20] Why creator and influencer content will perform better than your own content[05:00] Where else to use user-generated content and influencer-generated content[05:50] Why all of your ad content should use UGC and IGC[07:10] Breaking down Mizzen+Main’s whitelisting strategy and results[08:15] What Mizzen+Main did after whitelisting to get even more results[09:30] How to start replicating Mizzen+Main’s content strategyHow Mizzen+Main increased purchases by 2.3x and return on ad spend by 2.7x with custom creator contentToday, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy.For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers.There are two big reasons Mizzen+Main has been so successful in working with creators and influencers:They make sure to pick creators and influencers that fit in with their brand.They make sure to get the most mileage out of these partnerships, using influencer-generated content in multiple ways.Continuing to get more mileage out of creator content is key in generating a return on your investment. You can’t just rely on an influencer’s post to make you money.Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mizzen+Main’s website: https://www.mizzenandmain.com/Facebook ads library: https://www.facebook.com/ads/library/Trend breaks down Mizzen+Main’s creator and influencer strategy in a blog post: https://trend.io/blog/mizzen-and-main-dtc-marketing-micro-influencersMizzen+Main dark posting case study: https://www.facebook.com/business/success/mizzen-and-main

You will learn about Dawn's 7 step value system, that will enable you to create the right content for your audience. The tools to gather this data and how to implement that into your strategy. You will then, use your time more effectively, and have the capability to improve your results month on month. All at your own pace so you can digest the process and put it into action. Dawn creates fun and educational experiences, where everyone can learn, no matter what your experience level is. Dawn teaches at Universities and corporate events, as well as running Leaders In Digital – where the full process is managed for clients.

Welcome back to the go-to ecommerce and marketing podcast for ecommerce businesses looking to grow into the future. Today's episode is all about Social Media ROI. Today's guest is Kohen Grogan from Yappy Group. Kohen talks to us about the two big ad platforms Google and Facebook and when to use each. Attribution modelling and how to segment different types of potential buyers so you can provide the correct messaging for each segment. Don't forget to subscribe so you don't miss an episode. Visit Yappy Group here For small snippets and content head to; Facebook-https://www.facebook.com/KeepSpaceFulfilment LinkedIn-https://www.linkedin.com/company/keep-space-pty-ltd/

Jan KiermaszJan Kiermasz is a digital marketing consultant who helps SMEs improve their social media marketing return on investment.  Jan also helps organisations improve their business processes with a special emphasis on data analysis. Guest LinksLinkedIn:  https://www.linkedin.com/company/blackvelvetassociates-ltdWebsite:  https://blackvelvetassociates.comShow LinksWebsite: https://smallbusinessheroes.showFacebook Page: https://www.facebook.com/SmallBusinessHeroesPodcastSponsorProactiveThe business tool that helps small business owners remove overwhelm, gain focus and grow their business.https://myproactivebusiness.com/

ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math can help you do that. Instead, we're talking about the whole concept of "return on investment." We're diving into the value of the relationships, and how to qualify and quantify your return differently. Listen, watch & read more on the podcast at generationsocialmediapodcast.com Learn more about Chatterkick

As a marketer, you’ve run many a social media or influencer marketing campaign. Yet, you may still find yourself at a loss as to how to determine the return on investment on your social media and influencer marketing. The pressure is mounting: Your finance department (and your boss) want to know exactly what the ROI is on campaigns. And figuring out how to master social media metrics is no easy mountain to move. In my measurement work across over seven industries, several principles have remained constant. https://www.socialshakeupshow.com/roi-tips-influencer-social-media/#.XcBOp-jzfnk.twitter Social Series: Smart Social pt 1 Blogging Better pt 2 Website Wonder pt 3 Video Like a Boss pt 4 Course Creator pt 5   Features: Feature 6: Don't Ask Google, Ask Fercci & Her Story Feature 7: Good, Grow, Great CEO & Founder Thalia Feature 8: Ways to Create Content Like a Boss Feature 9: How to Set Your IGTV Channel Feature 10: Ways to Market and Monetize Your Business Online & In Real-Life Feature 11: How to Grow Your Podcast Like a Boss in 2020 Feature 12: Social Shake Up Show & Social Media ROI Feature 13: Afluencer Influencer Feature Feature 14: Rebroadcast with @EasyLivingToday Feature 15: Rebroadcast with @LighttravelsFaster   Next Series: Influencer Marketing for Entrepreneurs, Brands, and Agency   Let's CREATE!   Tag us on social media for a chance to win one of our giveaways: a month in the mastermind, a course, and/or event ticket! @katrinajuliafit @fitlifecreation #createitgiveaway #createit #fitlifecreation   FIT Life Creation: Lifestyle Brand: Health, Wealth, Biz in 1   Think Amazon Meets Airbnb for Transformation with Influencer Marketing (Revolve / Like it to Knowit) and Fundraising Twist.   CREATE IN OUR COMMUNITY 1 LIFESTYLE TRANSFORMATION & ENTREPRENEURSHIP FREEBIES LIBRARY   2 LIFESTYLE TRANSFORMATION LIVE EVENTS AND RETREATS   3 CONNECT AND CREATE COMMUNITY IN OUR LIFESTYLE ENTREPRENEUR COLLABS (Including Podcast Features, Influencer Study, and Mastermind Features)!   4 WELLNESS, MEDIA, LIFESTYLE & TRAVEL FOR BRANDS

This week Claudia breaks down the steps for setting up your social media to track ROI. --- Send in a voice message: https://anchor.fm/sweettalksocial/message Support this podcast: https://anchor.fm/sweettalksocial/support

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: Check out Social Media Marketing World  We'd love you to review our show on Apple Podcasts.

In der neuen Folge #028 Digital Palaver reden wir rund um das Thema "Social Media ROI" – Was ist der Sinn von Social Media? Wie messe ich den Return on Invest? Und warum Artur's Katzen sogar ein Wörtchen mitreden wollen – all das erfahrt ihr inklusive ein paar interessanter Zitate in gerade einmal 20 Minuten. Also ab geht's. // Digital Palaver ist der Podcast von Lars Kroll und Artur Derr rund um Digitales, Social Media, Online Marketing, New Work, Personal Branding, Business und alles was sonst noch so ansteht. // Bei Fragen, Feedback, Sponsorings wendet euch gerne an: www.lars-kroll.me

https://667.agency/podcast - Come quantificare economicamente le tue attività sui social? Ovvero come capire se le attività che stai eseguendo quotidianamente sui social network stanno portando risultati di business? In questa puntata scoprirai che vanno considerate diverse tipologie di metriche: metriche sociali e metriche economiche, e che vanno intese in un processo di passaggio e di crescita che portano prima a relazionarsi con le persone, poi ad interessarle, quindi a spostarle verso il tuo sito o landing page fino alla generazione del contatto (lead) e alla chiusura della vendita.In questa puntata Massimo Petrucci e Giuseppe Franco ti raccontano in che modo pianificare una strategia di Social Media ROI per il calcolo del ritorno sull'investimento e scoprirai anche cosa vuol dire il... lato oscuro dei social!*** RISORSE AGGIUNTIVE ***Vai su 667.agency/podcast nella sezione Risorse Gratuite, che trovi alla fine della pagina, per scaricare le risorse gratuite, vedere i link ai libri segnalati, ottenere i bonus di sconto e molto altro.*** PUOI ASCOLTARE QUESTO PODCAST ANCHE QUI ***Sito web del podcast:https://667.agency/podcast iTunes: http://bit.ly/itunes-667Spotifyhttp://bit.ly/spotify-667Google Podcasthttp://bit.ly/GooglePodcast-667*** RESTIAMO IN CONTATTO ***Condividiamo articoli, trucchi, consigli e strategie sul web marketing, la lead generation e la comunicazione persuasiva. Oltre 9.000 professionisti si sono già iscritti gratuitamente qui: https://667.agency/newsletter667.AGENCYAgenzia di Marketing, Lead Generation, Copywriting, Neuromarketing, e-Commercehttps://667.agencyMASSIMO PETRUCCIhttps://667.agency/massimo-petruccihttps://www.linkedin.com/in/petruccimassimo/https://www.facebook.com/maxpetruccitop/GIUSEPPE FRANCOhttps://667.agency/giuseppe-francohttps://www.linkedin.com/in/giuseppefranco/https://www.facebook.com/giuseppefrancopagina/

https://667.agency/podcast - Come quantificare economicamente le tue attività sui social? Ovvero come capire se le attività che stai eseguendo quotidianamente sui social network stanno portando risultati di business? In questa puntata scoprirai che vanno considerate diverse tipologie di metriche: metriche sociali e metriche economiche, e che vanno intese in un processo di passaggio e di crescita che portano prima a relazionarsi con le persone, poi ad interessarle, quindi a spostarle verso il tuo sito o landing page fino alla generazione del contatto (lead) e alla chiusura della vendita.In questa puntata Massimo Petrucci e Giuseppe Franco ti raccontano in che modo pianificare una strategia di Social Media ROI per il calcolo del ritorno sull'investimento e scoprirai anche cosa vuol dire il... lato oscuro dei social!*** RISORSE AGGIUNTIVE ***Vai su 667.agency/podcast nella sezione Risorse Gratuite, che trovi alla fine della pagina, per scaricare le risorse gratuite, vedere i link ai libri segnalati, ottenere i bonus di sconto e molto altro.*** PUOI ASCOLTARE QUESTO PODCAST ANCHE QUI ***Sito web del podcast:https://667.agency/podcast iTunes: http://bit.ly/itunes-667Spotifyhttp://bit.ly/spotify-667Google Podcasthttp://bit.ly/GooglePodcast-667*** RESTIAMO IN CONTATTO ***Condividiamo articoli, trucchi, consigli e strategie sul web marketing, la lead generation e la comunicazione persuasiva. Oltre 9.000 professionisti si sono già iscritti gratuitamente qui: https://667.agency/newsletter667.AGENCYAgenzia di Marketing, Lead Generation, Copywriting, Neuromarketing, e-Commercehttps://667.agencyMASSIMO PETRUCCIhttps://667.agency/massimo-petruccihttps://www.linkedin.com/in/petruccimassimo/https://www.facebook.com/maxpetruccitop/GIUSEPPE FRANCOhttps://667.agency/giuseppe-francohttps://www.linkedin.com/in/giuseppefranco/https://www.facebook.com/giuseppefrancopagina/

….und es ist kein Click Bait! In der 7. Folge des socialcosmos Podcasts geht es um Garantien, oder eher wieso es eben keine geben kann und wie man im Social Media Marketing vorgehen sollte um überhaupt etwas messen und auswerten zu können.. Und mal ganz ehrlich: kann irgendjemand noch für irgendetwas im Leben eine Garantie ausstellen und wenn doch, diese dann auch einhalten? Eben. Ich freue mich auf eure Nachrichten, Kommentare und Anregungen. Den Podcast könnt ihr auf iTunes und Spotify abonnieren. Gary Vaynerchuk's video zum Social Media ROI: https://www.youtube.com/watch?v=xZY5b85KoOU Kontakt E-Mail: a.pegka@gmail.com Instagram: https://www.instagram.com/socialcosmos/ LinkedIn: https://www.linkedin.com/in/aikaterinipegka/ Xing: https://www.xing.com/profile/Aikaterini_Pegka/cv

Listen to episode 135 of the Digital and Social Media Sports podcast, with Keith Stoeckeler, Vice President and Group Director, Digital, at MKTG. 66 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn    

Social media is the biggest sea change to hit marketing in a long time, and there are few who would argue you shouldn’t have a social media presence. However, there are many who would argue about the return on investment for a business spending on social media. How can you be sure the money you’re spending is leading to actual client work? This week, Darla and Natalie open up their books and looks at what gigs they’ve gotten directly from social media. Now it would be easy to fudge the numbers a bit, and count some accounts as driven by social media because maybe a client became aware of Darla Powell Interiors through Instagram or Pinterest. But Darla and Natalie take a hard look at the numbers, and only count the work they’ve landed directly from someone through a social media portal, whether it be Facebook, Houzz, or another platform. They also outline how much they charge and how many hours they work on a project, so you can then calculate your own ROI. The numbers may surprise you. What You’ll Hear On This Episode of Wingnut Social [2:43] LuAnn Live info [6:05] Why Darla and Natalie are looking at Social Media ROI [8:00] Behind the numbers [9:26] Clients landed through Facebook [11:30] Clients from Pinterest and Houzz [15:45] Instagram ROI [20:35] Whut up, Wingnut? [23:13] Bloopers Resources & People Mentioned LuAnn Live PDF of our ROI The Big Leap Get your Audible Free Trial! The #1 social media platform in terms of ROI Darla and Natalie go through every social media account and track client work from each platform. Some, like Facebook, have yielded a handful of clients, and some, like Pinterest, may be more about generating word of mouth. But the top social media platform for interior designers in terms of ROI has been Instagram. Instagram has generated four full-service projects for Darla and Natalie, including a full-home redesign and another that’s an entire floor of a house. And one of the clients from Instagram is actually Darla Powell Interiors’ first commercial project. The numbers truly show how much Instagram, and all social media, generate not just little red hearts, but actual green dollars for an interior design company. Discover the true ROI of social media for interior designers If you’re interested in seeing the numbers that Darla and Natalie discuss on this week’s show, you can email info[@]wingnutsocial.com for a PDF. The numbers don’t lie, and while skepticism is never a bad thing when it comes to ROI, as Darla and Natalie say in this week’s episode, the proof is in the pudding. Mmmmm…pudding. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn

This is the most value regarding branding I've published in a video. We also talk vacations and the return of investment of social media.

Are your social media efforts working for you?  Are you getting the ROI (return on investment) for the hours you put into writing and designing posts, engaging with people etc.?  How would you know? There are LOTS of things you can measure when posting on social media to determine if your efforts are paying off. Tune in to find out what you should be measuring FREE Download:  30 Days Of Social Media FREE Download:  Analytics Tracker

Are your social media efforts working for you?  Are you getting the ROI (return on investment) for the hours you put into writing and designing posts, engaging with people etc.?  How would you know? There are LOTS of things you can measure when posting on social media to determine if your efforts are paying off. Tune in to find out what you should be measuring FREE Download:  30 Days Of Social Media FREE Download:  Analytics Tracker

We talk about what Social Media ROI is, and how this differs from how a business may typically measure return on investment. Social media is a powerful platform that helps you to build your cannabis brand. How much is your time as a business owner worth? Do you want to spend that time managing your business, or managing social media? We offer FREE consultations for all your business needs, call 719-219-3575. Join our Facebook Group, The CMI Joint, and stay tuned for new episodes every couple weeks! #CMI #CannabisMarketing --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/cannabis-marketing-inc/support

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a digital campaign or effort, the measurement will be comprehensive and complete from the onset. Hosts Reed Smith and Chris Boyer spend this episode detailing the common misperceptions hospitals and health systems have with measuring their efforts, and detail a high level framework organizations can use to develop a comprehensive measurement strategy. In addition, this episode features an interview with Olivier Blanchard, author of the book “Social Media ROI,” and he shares his expert thoughts on how to successfully measure. Mentions from the Show: Olivier Blanchard on Twitter Olivier Blanchard on LinkedIn Social Media ROI book Futurum website Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Is your social media marketing ROI falling flat? Here are 5 mistakes you might be making. You can find this article "social media marketing" in print in issue #26 of Art Hive Magazine.  https://issuu.com/arthivemagazine/docs/issuuarthive26 http://arthivemagazine.com Make sure to subscribe to the show!

Complete show notes at thestaceyharris.com/episode396. In this episode Stacey breaks down the most important metrics to measure your success, why this is a long term game, and a few of my favorite tools.  PLUS be sure to follow facebook.com/thestaceyharris for a very special episode 400 on May 8th.

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a digital campaign or effort, the measurement will be comprehensive and complete from the onset. Hosts Reed Smith and Chris Boyer spend this episode detailing the common misperceptions hospitals and health systems have with measuring their efforts, and detail a high level framework organizations can use to develop a comprehensive measurement strategy. In addition, this episode features an interview with Olivier Blanchard, author of the book “Social Media ROI,” and he shares his expert thoughts on how to successfully measure. Show Notes: - Olivier Blanchard on Twitter: https://twitter.com/oblanchard - Olivier Blanchard on LinkedIn: https://www.linkedin.com/in/olivierblanchard/ - Social Media ROI book: http://smroi.net/ - Futurum website: https://www.futurum.xyz/ - Case Brand knives: http://amzn.to/2tIsKEv - Pamela Barsky bags: https://www.etsy.com/shop/pamelabarskyshop

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest on how marketers are using social media. While many rate it as effective, most marketers aren't confident in their ROI measurement. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show. Beyond the Sound Bite Social Media Trends: Which Platforms and Content Types Are Gaining Favor? (MarketingCharts). Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union. Learn more. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Social Media Return On Investment is a funny topic as it's something that's been debated for many years and something that many people have proven possible yet there are still many naysayers or those that simply use the basic data available and treat social media as a check mark or lost cause. I didn’t want to rehash old news or spark the same debate as there are many great blog posts, books and thought leaders that breakdown how to create and map ROI with campaigns, individual projects and linking it to email marketing such as the blog post by my good friend Jay Baer below.  But I believe there are basic things that we can do to document wins and link daily social engagements that happened online to business results by simply doing something I call “Screenshot Awesomeness”  Are you screenshotting awesomeness? Why Not? I explain where the concept came from, why I think it's so important and how it can become proof of ROI, motivation for a team and even inspiration when you’re having a bad day! I’m also excited to welcome a NEW sponsor to the show 9 Spokes as they’ll be sponsoring the show for the next many months.  You can signup for FREE and check out their small business dashboard by simply going to http://9spokes.fomofanz.live Links mentioned on this episode: New Sponsor: http://9spokes.fomofanz.live Jay Baer Podcast: Social Pros Blog Post by Jay Baer & Convince & Convert: Not Tracking Social Media ROI is Your Fault My Online Course: #BeYourself: Monetize & Grow Your Personal Brand Tweet by my good friend Dan Gingiss that inspired the 5 minute Rant: https://twitter.com/dgingiss/status/875728517933264897 5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases  As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.

Are you using social media for marketing your business? If so what are you trying to accomplish? Maybe you want to make people more aware of your brand, generate leads or make sales. What do you expect your social media ROI to be? A disconnect between effort and expectations is not unusual. In this show … Continue reading "Straight Talk About Social Media ROI" The post Straight Talk About Social Media ROI appeared first on What Works for Biz.

In questa puntata parlo di : SOCIAL MEDIA ROI di Vincenzo Cosenza detto VINCOS , il pioniere in ITALIA per quel che riguarda misurazione, ascolto e interpretazione delle metriche. Un libro che a forza di sfogliare, l’ho letto almeno due volte tutto, ha quasi le pagine rovinate. Come per gli altri libri che vi ho raccontato mi soffre su un preciso argomento e in questo caso l’evoluzione della misurazione e il comprendere le metriche fondanti per costruire un processo di misurazione sensato e aiutarci a trovare dei KPI.Cosa ne pensi di questa puntata ? Scrivimi —> http://m.me/gione1978Note Digitalis===========Puntata Social media e Kpi http://www.christianforgione.com/come-scegliere-i-kpi-per-lattivita-di-social-media-marketing/>>Ascolta su Ituneshttp://itunes.apple.com/it/podcast/digitalis/id1191463362?l=en>> Articoli podcast —> http://www.christianforgione.com/category/digitalis/Come seguire Christian Forgione>> Pagina Facebook: http://www.facebook.com/gione1978>>Twitter: https://twitter.com/gione1978

In questa puntata parlo di : SOCIAL MEDIA ROI di Vincenzo Cosenza detto VINCOS , il pioniere in ITALIA per quel che riguarda misurazione, ascolto e interpretazione delle metriche. Un libro che a forza di sfogliare, l’ho letto almeno due volte tutto, ha quasi le pagine rovinate. Come per gli altri libri che vi ho raccontato mi soffre su un preciso argomento e in questo caso l’evoluzione della misurazione e il comprendere le metriche fondanti per costruire un processo di misurazione sensato e aiutarci a trovare dei KPI.Cosa ne pensi di questa puntata ? Scrivimi —> http://m.me/gione1978Note Digitalis===========Puntata Social media e Kpi http://www.christianforgione.com/come-scegliere-i-kpi-per-lattivita-di-social-media-marketing/>>Ascolta su Ituneshttp://itunes.apple.com/it/podcast/digitalis/id1191463362?l=en>> Articoli podcast —> http://www.christianforgione.com/category/digitalis/Come seguire Christian Forgione>> Pagina Facebook: http://www.facebook.com/gione1978>>Twitter: https://twitter.com/gione1978

Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media to reach and convert more of your audience or content consumers into actual clients, that is what we talk about in today's episode.  Native advertising or native content refers to advertising or content that is specifically built for a social media platform or a content platform. Whether you're using Snapchat, Facebook, Instagram, Linkedin, Twitter or any other platform that comes along, each places has its own vibe and way people engage with content. Observing and understanding how people use the platforms differently is what helps you to create effective native content and advertising. To understand how to use social platforms you have to be a user and a tester constantly and observe how friends and family use the platforms as well.  Once you've understood how platforms work and function differently, you need to identify your target market to create the right market/message match. Different tech skills and demographics make the way people engage with content very different, so keep this in mind. Adding the who and where you create the content allows you to figure out what you create and I cover real life examples of the kind of native content you can create that would bring clients to your practice.  Now in the past, traditional marketing would say capture attention and drive traffic to a landing page, but with the tools available you don't have to necessarily do that. That is where native conversion comes into play. Use the tools available to create calls to action that happen within the social media platforms. This takes more work but your conversion should go through the roof! Let me know what you think and if you need any help!

BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!

How's the return on your social media? I'm guessing you don't really know. Even if you have a number on the cost per click of your latest Facebook Ads campaign you still don't have a clear picture on what your investment actually is. Are you accounting for your social media management software? Or your virtual assistant or social  media manager? And the biggest one, are you tracking the cost of your time that you spent scrolling hoping that inspiration hit? I'm guessing you didn't. In this episode we do.   Resources Join the VIP Community Get your Backstage Pass Social Pro Social Media Action Plan Training Connect with Me Get YOUR question on a future episode Email me at hello@thestaceyharris.com Tweet with me and include #HittheMic Be sure to leave your review on iTunes or Stitcher for a shoutout on a future show

Twitter can be very overwhelming to even the smartest and most social savvy business leaders. Many people find it frustrating to sort through the chatter and noise to get to the people, content and conversations that matter to your business and life. Twitter lists are a great way to organize the people you follow and also help you organize conversations to get a grip on the clutter and noise so that you can truly leverage Twitter to rock your business and brand. Twitter lists enables you to organize people you like to follow so that you can better read, engage and even curate content you want to share with your following. Lists can help you keep track of potential clients, clients, partners and even competitors. Take a listen to the 137th episode of the Social Zoom Factor podcast for 15 business use cases to maximize your use of Twitter by utilizing Twitter lists. They are 15 use cases you can begin implementing today! My blog and our agency site is loaded with information to help you with all aspects of social media, marketing and business. I encourage you to first listen to the podcast and then download our free resources listed at the bottom of this blog post including the Twitter Persona Worksheet. In this 15 minute podcast you will learn:  Why you should use Twitter lists Overview of Twitter lists 15 business use cases for using Twitter lists How to use Twitter lists to organize the people you follow How to use Twitter lists to highlight your team How to use Twitter lists to organize industry and niche content How to maximize micro-communities with Twitter lists How to maximize events with Twitter lists How to learn what your audience thinks of you by analyzing what lists your followers put you on

Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media campaigns based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools Neal is excited to introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.

@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas. Today on Digital Marketing Radio we discuss the following: How to measure social media ROI The common issue with marketers How to use Google Analytics to get the best out of social media Do you need any other 3rd party solution to track your social media success apart from Google Analytics? Is it important to tell Google Analytics that certain traffic comes from Google Analytics tracking groupings Tagging your links with mediums, sources and campaigns Whether adding tracking parameters onto your URLs will impact your SEO results Should you ask bloggers to add tracking parameters to the links that they give you? Customised reports and secondary dimensions in Google Analytics Conversion rand revenue related metrics The importance of social media marketers understanding Google Analytics What are the other tracking options? What are the best social networks to focus on from an ROI perspective? Here are some links to what we discussed on the call: How to measure Social ROI with Google Analytics Google Analytics URL builder Chrome add-on Here's a video of Alan discussing the topic further:

There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business.  It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on. The truth is that your results are 100% dependent upon how prepared you are as well as how patient you are. Your return in business and life is only going to be as good as the quality of inputs. If you are always trying to take the easy way out, your results are going to be lacking. If you take time to plan, set goals, understand the needs of your audience and help them solve problems, your results will show such!  Bottom line, you need to stop being lazy. It's not Facebook's problem you are not achieving your goals. You must think bigger than Twitter or LinkedIn! It's time you take responsibility for the results or lack of results in your business!  In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency delivers a dose of tough love on how to achieve real results in both business and life using social media.  Episode Highlights Why social media is not free Your time is your greatest asset  Importance of developing an integrated platform that works when you're not working Importance of developing a social fabric to zoom results in business and life Importance of setting goals and objectives Why you must know the needs of your audience Why doing the RIGHT things is better than doing EVERYTHING

The second sneak peek of our new podcast includes a conversation with Josh Burns about social media invites for Easter.

Are you struggling with measuring your social media marketing campaign?  Is your boss stressing you out by constantly demanding the ROI of the social media efforts? Have you used 3rd party measurement tools that just don't make sense? If you have answered yes to ANY of these....you might just be missing the point and over-thinking the measurement structure. On today's episode, join host Christopher Tompkins as he explains how to personalize your social media analytics and provides a quick and easy measurement structure. The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com

Are you struggling with measuring your social media marketing campaign?  Is your boss stressing you out by constantly demanding the ROI of the social media efforts? Have you used 3rd party measurement tools that just don't make sense? If you have answered yes to ANY of these....you might just be missing the point and over-thinking the measurement structure. On today's episode, join host Christopher Tompkins as he explains how to personalize your social media analytics and provides a quick and easy measurement structure. The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com

If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand?

BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!

  Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema […]

  Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema […]

This week, AK & Deb will help uncover the mysteries revolving around social media ROI as it pertains to driving traffic to your website and the actions taken once there... all by using Google Analytics. We will help uncover: Which social sites drive the most traffic to your website Which social sites lead to the most goal conversions What content of yours people are most interested in on the social web How to capitalize on the data gathered by Google Analytics as it pertains to social And more! Tweet questions using #SocialGeekRadio on Twitter and/or post on the Social Geek Radio Facebook Page! During the last 15 minutes of the show, AK will share her App of the Week, and other cool tools and sites in our #GeekItOut segment. Social Geek Radio is sponsored by Deb Evans Consulting & Saying It Social.

A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his “Social Media ROI” presentation and a discussion about Movember - with a little ukulele thrown in.

Hugh Hick examines Sponsorship and Social Media measurement In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.

Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song and more

Ready to be energized? Repeat guest Gary Vaynerchuk talks about his new book,"The Thank You Economy" and how social media has finally began to grow up.Social Media ROI? He talks about it. Social Media case studies? He talks about it. In this episode we'll get a good teaser of what his new book is about, and his own feelings on Social Media ROI.We cannot wait for Gary V!About his new book: "What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies."

Ready to be energized? Repeat guest Gary Vaynerchuk talks about his new book,"The Thank You Economy" and how social media has finally began to grow up.Social Media ROI? He talks about it. Social Media case studies? He talks about it. In this episode we'll get a good teaser of what his new book is about, and his own feelings on Social Media ROI.We cannot wait for Gary V!About his new book: "What happens when we live in this word of mouth world where we're tweeting out "I love Company X's orange juice"? We're sharing thoughts that we never would have picked up the phone and called somebody about in the past. What happens when brands can be humanized? In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies."

This week BJ and Deb are joined by Jared Degnan, host of the Marketing Diner. Http://marketingdiner.com/blog. We'll be covering return on investment within social media. Don't miss this important discussion with a real brand geek.

Super star Jim Kukral didn't become a superstar by chance. He's a marketing genius who has worked for years to help businesses like yours get ATTENTION. We'll talk about his best selling book "ATTENTION! This Book Will Make You Money" and his best tips, ideas and actions you can use to get attention

Working on our new book, PROFITABLE SOCIAL MEDIA, has brought many opportunities to talk to the best minds about setting up leads and conversions from Twitter and social media.. We ARE NOT TALKING ABOUT AUTO FOLLOWING or other scammy and spammy stuff. .. You know you need to GIVE before you get, but how about making some money? Yep.. that's what's it's all about.. We are here to profit. :) --- This show will feature interviews and ideas to leverage your investment by reading the data and helping people in a smart way.

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR.  ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel […]

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR.  ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel […]

The 21st Chinwag Live (28th Oct 2008) How are we measuring our return on social media engagement?

The 21st Chinwag Live (28th Oct 2008) How are we measuring our return on social media engagement?

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video […] The post Social Media ROI for Business appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.