Podcasts about dragonsearch

Aubrin concludes her tale of her time in the Dragonlands by recounting how she helped a dragonsearch for a young dragon who had gone missing.

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences. Website: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever DragonSearch Online Marketing Manual

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and […] The post appeared first on .

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss his view on employee advocacy and how it plays into overall SEO from an agency perspective. Marketing is owning the data and realizing the importance of connecting tools. Marketing is driving new tool adoption. Jason shared how he introduces clients to the concept of employee advocacy. Education - Start with content. Establish your bloggers and get started with a small group of advocates, preferably 20. Give a lot of feedback and coach. Start with a webinar to help them optimize their social profiles. Invest in the employees and they will invest in the program. Establishing your blog authors - Leverage your blog authors as part of your employee advocacy program. This will provide a jumpstart to get their content to the right people as organic reach on social media declines. Using these advocates as blog authors will build up their authority on search as more traffic is directed. As the employee gets more followers and posts you will see the brand website start to rank for employees branded terms. Trust - Win the trust of different groups through building out the blog and showing success. As people speak about the program excitement is built. People will start to come to you wanting to be part of the program.

Ric created his dream job, learning and sharing knowledge. He authored the book Social Marketology, a deep dive on social media and process in marketing.  Ric is the co founder and CEO and of DragonSearch, a full service digital marketing agency providing service to wonderful businesses throughout the US.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies.When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there are five major approaches to social media that all organizations use. They sometimes focus on one of those approaches, or may mix up a few.The five different modes, or approaches, are:Brand maintenance, including customer careCommunity management work, including internal and external brand ambassador programsInfluencer programsReputation and thought leadershipThe "big splash" creative campaigns, including viral mediaIn this episode of V3 Live, we'll cover the following:How you can use the above approaches in your own strategic planning.How you can determine the right mixWhich tactics work best for which kind of businesses and whyShelly and Ric will discuss how each of those big "modes" works for different businesses, and show you how you can develop a scorecard to work with each.Ric has interviewed marketers from various brands big and small, and says that it's actually pretty rare for a marketing manager to know how to apply these modes. Sometimes, they just hit on one and stick with it -- but it's so often luck of the draw, as opposed to a calculated decision.If you're a marketer focused on delivering value as a result of what you're doing with social media, this will be one session you won't want to miss. 

Ric is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows.   He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences.

Ric created his dream job: learning and sharing knowledge. He authored the book Social Marketology, a deep-dive on social media and process in marketing.  Ric is the Co-founder and CEO of DragonSearch, a full-service digital marketing agency providing service to wonderful businesses throughout the US.

Want to understand the psychology behind why people interact via social networks? During this fascinating interview I explore these very concepts. In this episode, I interview Ric Dragon, author of Social Marketology and CEO of DragonSearch. Ric shares tips on how businesses can build relationships on social media. Show Notes: https://www.socialmediaexaminer.com/5