Podcasts about marketing land

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Play Episode Listen Later Mar 2, 2023 67:40

In this episode of the Land Academy Show, Steven Jack Butala and Jill DeWit discuss effective marketing strategies for selling land in 2023 during an economic downturn. They also explore the differences between buying and selling land as a hobby versus a career, sharing insights from their Land Academy Discord community. Steven and Jill also highlight the benefits of being involved in Land Academy's online community, where members can get 24/7 support and have their questions answered by people who were in their shoes six months ago. Check out landacademy.com for more information on the Land Academy Discord community and to watch a view-only snippet of some of the areas within the channel.

Marketing Land in 2023: Selling in a Downturn & Turning Deals into a Career (LA 1942)

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Play Episode Listen Later Mar 2, 2023 67:34

In this episode of the Land Academy Show, Steven Jack Butala and Jill DeWit discuss effective marketing strategies for selling land in 2023 during an economic downturn. They also explore the differences between buying and selling land as a hobby versus a career, sharing insights from their Land Academy Discord community. Steven and Jill also highlight the benefits of being involved in Land Academy's online community, where members can get 24/7 support and have their questions answered by people who were in their shoes six months ago. Check out landacademy.com for more information on the Land Academy Discord community and to watch a view-only snippet of some of the areas within the channel. Transcript: Steven Jack Butala: I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit. And this is the Land Academy Show. Steven Jack Butala: This is episode number 1,942, believe it or not. And today, we are talking in depth about marketing for sale land in 2023 in this economic downturn. And we'll talk later about the difference between buying and selling land as a hobby, or as a career. Jill K DeWit: I like this. Steven Jack Butala: I vote career. Jill K DeWit: Yeah, exactly. Steven Jack Butala: But I was reading in Discord, there's a lot of people that have joined that they have roots in the real estate, civil engineering maybe. They have history locally in dealing with land and landowners. And they joined because they want to do a couple deals a year, and they want to be part of the community. Jill K DeWit: Well, careful, 'cause that's how it turns into a career. That's the greatest thing. Steven Jack Butala: I don't know how you can- Jill K DeWit: Isn't that funny? Like, huh, wait a minute, I didn't even work that hard, and I just made $50,000. What would happen if I really tried? Steven Jack Butala: What would happen if I spent two hours a day instead of one? Jill K DeWit: Exactly. Steven Jack Butala: I couldn't stop myself. That's why we're here, actually. Jill K DeWit: Yep. Steven Jack Butala: I hope you're also enjoying our 2023 weekly show. It's changed a little bit. Each week we answer questions from our Land Academy Discord forum, review land acquisitions from our Weekly Thursday Member Webinar, and we take a deep dive look into the two land-related topics that are by and large requested on Discord. Now let's take a question posted by one of our members on the Land Academy Discord online community. If you want to sneak peek at the Discord channel, please go to landacademy.com. It's totally free. Jill K DeWit: Yeah. It's a view-only snippet of some of the areas within our thing. Discord is our online community. It's pretty darn cool. If you're not familiar with Discord, google it, watch a YouTube video on it, and it'll show you what is it. It's pretty cool. Steven Jack Butala: It's a huge benefit to being involved in Land Academy. I think you're- Jill K DeWit: It's 24/7 support, basically. Steven Jack Butala: Your questions get answered by people who were in your shoes six months ago. Jill K DeWit: Uh-huh. There you go. Bailey wrote... Or was- Steven Jack Butala: That's correct, Bailey. Jill K DeWit: Bailey wrote that Yuri said- Steven Jack Butala: No, I'm sorry. It's script and correction. Jill K DeWit: Oh, sorry. So, Yuri wrote- Steven Jack Butala: No, Bailey just- Jill K DeWit: Oh, Bailey wrote. Steven Jack Butala: ... just said it. Jill K DeWit: Who wrote who wrote the- Steven Jack Butala: Congratulations, Bailey and Yuri. Jill K DeWit: Who wrote the flipping question? All right, we're going to get on that person who- Steven Jack Butala: This is a script error. Jill K DeWit: Yes, that's right. It's probably the same person that does our mailers. Great. This makes me feel great. Okay, that would be him. All right, so Bailey wrote, "Hey guys, has anyone here dealt with fractional interest/ownership before?" Steven Jack Butala: Listen to this. Jill K DeWit:

Marketing Land in 2023: Selling in a Downturn & Turning Deals into a Career (LA 1942)

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Play Episode Listen Later Mar 2, 2023 67:34

In this episode of the Land Academy Show, Steven Jack Butala and Jill DeWit discuss effective marketing strategies for selling land in 2023 during an economic downturn. They also explore the differences between buying and selling land as a hobby versus a career, sharing insights from their Land Academy Discord community. Steven and Jill also highlight the benefits of being involved in Land Academy's online community, where members can get 24/7 support and have their questions answered by people who were in their shoes six months ago. Check out landacademy.com for more information on the Land Academy Discord community and to watch a view-only snippet of some of the areas within the channel. Transcript: Steven Jack Butala: I'm Steven Jack Butala. Jill K DeWit: And I'm Jill DeWit. And this is the Land Academy Show. Steven Jack Butala: This is episode number 1,942, believe it or not. And today, we are talking in depth about marketing for sale land in 2023 in this economic downturn. And we'll talk later about the difference between buying and selling land as a hobby, or as a career. Jill K DeWit: I like this. Steven Jack Butala: I vote career. Jill K DeWit: Yeah, exactly. Steven Jack Butala: But I was reading in Discord, there's a lot of people that have joined that they have roots in the real estate, civil engineering maybe. They have history locally in dealing with land and landowners. And they joined because they want to do a couple deals a year, and they want to be part of the community. Jill K DeWit: Well, careful, 'cause that's how it turns into a career. That's the greatest thing. Steven Jack Butala: I don't know how you can- Jill K DeWit: Isn't that funny? Like, huh, wait a minute, I didn't even work that hard, and I just made $50,000. What would happen if I really tried? Steven Jack Butala: What would happen if I spent two hours a day instead of one? Jill K DeWit: Exactly. Steven Jack Butala: I couldn't stop myself. That's why we're here, actually. Jill K DeWit: Yep. Steven Jack Butala: I hope you're also enjoying our 2023 weekly show. It's changed a little bit. Each week we answer questions from our Land Academy Discord forum, review land acquisitions from our Weekly Thursday Member Webinar, and we take a deep dive look into the two land-related topics that are by and large requested on Discord. Now let's take a question posted by one of our members on the Land Academy Discord online community. If you want to sneak peek at the Discord channel, please go to landacademy.com. It's totally free. Jill K DeWit: Yeah. It's a view-only snippet of some of the areas within our thing. Discord is our online community. It's pretty darn cool. If you're not familiar with Discord, google it, watch a YouTube video on it, and it'll show you what is it. It's pretty cool. Steven Jack Butala: It's a huge benefit to being involved in Land Academy. I think you're- Jill K DeWit: It's 24/7 support, basically. Steven Jack Butala: Your questions get answered by people who were in your shoes six months ago. Jill K DeWit: Uh-huh. There you go. Bailey wrote... Or was- Steven Jack Butala: That's correct, Bailey. Jill K DeWit: Bailey wrote that Yuri said- Steven Jack Butala: No, I'm sorry. It's script and correction. Jill K DeWit: Oh, sorry. So, Yuri wrote- Steven Jack Butala: No, Bailey just- Jill K DeWit: Oh, Bailey wrote. Steven Jack Butala: ... just said it. Jill K DeWit: Who wrote who wrote the- Steven Jack Butala: Congratulations, Bailey and Yuri. Jill K DeWit: Who wrote the flipping question? All right, we're going to get on that person who- Steven Jack Butala: This is a script error. Jill K DeWit: Yes, that's right. It's probably the same person that does our mailers. Great. This makes me feel great. Okay, that would be him. All right, so Bailey wrote, "Hey guys, has anyone here dealt with fractional interest/ownership before?" Steven Jack Butala: Listen to this. Jill K DeWit:

#309 É aceitável ter humor em newsletter?

Takeaways: insights de marketing

Play Episode Listen Later Dec 6, 2022 3:00

Um estudo mostra que 30% das pessoas acham que newsletters contendo um quê de humor são aceitáveis. Só 6% acham isso inaceitável. Tudo depende da sua relação com o público. Estudo da Marketing Land sobre newsletters: https://marketingland.com/surveyed-people-learn-email-effectiveness-126062. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

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51: Learn the Psychology of Persuasion with Domenica D'Ottavio

We Earn Media

Play Episode Listen Later Nov 22, 2022 46:01

We all know that relationship-building outside of the inbox is important. In theory, we should be interacting with our contacts via social on a regular basis. For some, this is the best part of the job. For others, the worst part. Our guest today is a follow publicist whose passion is building rapport outside of the inbox. She shares real psychological theories that demonstrate why being intentional with your online presence and putting in the work to be seen by journalists, might be the tie-breaker that earns you the only ‘yes' a journalist sends out that day. In this episode, you'll learn… The psychology behind why being active on social platforms gives you an edge over the competition Guidelines for sprucing up your personal brand on social and email Ways to connect with a reporter on social media that feel both natural and effective Our guest is: Domenica D'Ottavio, associate director of Digital PR at Journey Further, a performance marketing agency. Over the past 8 years, Domenica has done PR across every niche - like finance, sports, and tech. Her research and advice have been featured on Moz, Marketing Land, Search Engine Journal, PR Daily, and more.

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The Real Estate Investing Podcast #53 - Marketing Land In A Recession

The Real Estate Investing Podcast

Play Episode Listen Later Jul 4, 2022 25:35

In this video, we talk about the importance of correctly marketing land during a recession. We go through the steps you should be taking to get every property marketed correctly. Where to start?: https://landinvestingonline.com/get-started/ Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://calendly.com/lio-consultation/15min?month=2022-04

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Suds & Search | Interviews With Today's Search Marketing Experts

Play Episode Listen Later Feb 3, 2022 18:14

My guest on this week's episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive. Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events. This episode is a departure from some of the typical SEO and PPC topics we cover each week on Suds & Search. I heard Michelle give an excellent presentation with a potentially controversial title – “Data is a lie.” Michelle makes a persuasive argument that much of the data digital marketers use to make strategic decisions are flawed. Facebook data, search console data, data in Google Analytics…it all has flaws. And it's not just the data we are given from big technology companies. As marketers, we bring our own biases to the table when we're examining data. Marketers themselves create data problems with selection bias, response bias, and feedback loops. The end result is that instead of using data to make empirical, objective decisions, marketers are often looking at data that has been badly compromised. What should we do to clean up our data? Is the effort to get better data hopeless? I'll get answers to these questions and many others during this episode. Grab something cold to drink and join me for a conversation with Michelle Robbins. We'll talk about how to interrogate your data, an interesting approach she calls Agile Data Product Development, and we'll spend a little bit of time talking about Star Trek fandom. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

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What makes a good Pay-Per-Click Marketer? with Greg Finn

Funnel Reboot podcast

Play Episode Listen Later Oct 25, 2021 43:50

Do you know a marketer who is adept at using Google Ads or a similar platform to turn out a steady supply of leads? Like Liam Neeson in Taken, what these specialists "have are a very particular set of skills" Not only that, without a standard industry certification, the only way to see if someone possesses these rare skills is to divert some media budget and see what they do with real money. Those that do well at this sort of thing can be described as having Multipotentiality or Renaissance qualities. Part-numbercruncher Part-editor Part-scientist part-librarian Does such a person exist that can do all this? If there is, they may well be the Perfect PPC Professional. But even if there isn't, it falls to some of us to hire a person to run our paid ads, or we ourselves may be that person, who's figuring out which skills to develop. In either case, it's important to identify the right traits needed for this role. Greg Finn has known how to run PPC marketing campaigns for more than a dozen years and now hires and develops people in this role. Many in digital marketing know him by the hundreds of articles in Marketing Land and Search Engine Land. He founded the agency Cypress North with his partner Matthew Mombrea and is one of the hosts of the long-running podcast Marketing O'Clock. People/Products/Concepts Mentioned in Show Atomic Habits book #PPCChat Amalia Fowler Andrew Foxwell AJ Wilcox Andrea Cruz Sarah Burke Greg's LinkedIn and Twitter profiles Episode Reboot: Don't stop at just reading about a topic, write about it so you get a really good understanding of it.

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031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences)

The Long Game

Play Episode Listen Later Sep 29, 2021 74:57

Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it's time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast.Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes.We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey.Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

How to Build an Effective B2B Content Marketing Strategy with Brad Smith

The Virtual CMO

Play Episode Listen Later Aug 3, 2021 47:14 Transcription Available

In episode 82, host Eric Dickmann interviews Brad Smith. Brad is a content marketer and CEO of a SaaS company called Wordable. He runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Smith is on a mission to slay awful content one blog at a time. His content has been highlighted by The New York Times, Business Insider, The Next Web, MarTech Today, Marketing Land, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, Kissmetrics, Crazy Egg, BounceX, and hundreds more.Through his agency work, Brad Smith has helped companies such as Monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more of SERP-topping SaaS & affiliate brands, dominate their page one positions through content and backlink profiles. Now, Brad wants to share his experience with others on how he ranked on top SaaS sites around the world.For show notes and a list of resources mentioned in this episode, please visit:https://fiveechelon.com/how-to-build-effective-b2b-content-marketing-strategy-s6e1/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Beyond Facebook and Google: Selling on YouTube, Reddit, and Quora with Joe Martinez

Optily Radio: Accelerate eCommerce Marketing

Play Episode Listen Later Jun 17, 2021 37:21

Are you advertising beyond just Facebook and Google? If not, you could be missing out on really valuable audiences that can be found on Quora, Reddit, or YouTube. This week we chat with Joe Martinez and Brendan Hughes about how going beyond the major channels can pay off big for your eCommerce marketing.Joe Martinez (@MilwaukeePPC) is a veteran of the pay-per-click world and was named among the Top 25 Most Influential PPC Experts by PPC Hero three years in a row. He's a regular columnist on Search Engine Land, Marketing Land, and WordStream, along with being a frequent contributor to many other digital marketing online publications. He's also spoken at some of the industry's largest conferences and co-founded the Paid Media Pros Youtube channel.Brendan Hughes is the CEO here at Optily and has decades of experience creating and implementing digital marketing and eCommerce strategies. He's led teams across many high-growth consumer-facing organizations, so he's very familiar with both the challenges and opportunities digital marketers face every day. Resources:Quora for BusinessAdvertising on RedditHulu Ads

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Marketing O'Talk: A Look Back on 2020's 'Significant' Google Ads Changes & How to Set Yourself Up for Success in 2021

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Play Episode Listen Later Jan 27, 2021 52:00

On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, https://twitter.com/ginnymarvin Anu Adegbola (@TheMarketingAnu), CMO at BrainLabs and host of #PPCchat Roundup Show, https://www.brainlabsdigital.com/ Mark T Saltarelli (@MarketingByMark), Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn (@GregFinn) will be your host for the show! We to talk about everything that happened to Google in 2020, the Good, Bad and "Not Significant". Our experts run through the changes, how they'd adapted and tricks that have been uncovered along the way. Finally, the experts talk about how to set yourself up to thrive with Google Ads in 2021 and beyond. https://marketingoclock.com/

Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Creative Haven

Play Episode Listen Later Nov 16, 2020 31:36

Garrett Mehrguth is the CEO at Directive, a next-gen performance marketing agency for software companies. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, and more. In this episode, we talk about how to build an effective team by trusting in your people, the importance of choosing a niche for your company to have more success through strategic targeting and laser focus; how reading books and consistent learning leads to personal and business growth; and why it's crucial to constantly innovate to get better as a brand and win over clients at a higher rate. Learn more at TheCreativeHaven.com

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Friends of Dave Preview: Monica Wright -- On Keys To Her Success in MarTech

Play Episode Listen Later Sep 25, 2020 1:42

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. Here she shares the three most important things that have contributed to her career success.

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Friends of Dave Preview: Monica Wright -- On Customer Experience

Play Episode Listen Later Sep 25, 2020 1:19

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. In this clip, Monica shares her thoughts on how she saw early the importance of putting the customer at the center of the equation in order to build the best customer experience.

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Friends of Dave Preview: Monica Wright -- On Vulnerability

Play Episode Listen Later Sep 25, 2020 1:04

Monica Wright is a growth marketing guru and marketing technology thought leader. For a long time she was an executive at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. Today she is contributing to company growth by tackling marketing challenges as a freelance marketing strategist. Monica is a cancer survivor. Here she talks about how allowing herself to be vulnerable throughout her fight helped her maintain balance and success in her personal and professional life.

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Friends of Dave: Monica Wright

Marketing Study Lab Helping You Pass Marketing Qualifications

Play Episode Listen Later Sep 25, 2020 66:28

On this edition of the podcast, I have a fun time catching up with longtime friend and college classmate, Monica Wright. Monica is a growth marketing guru and thought leader, devoting pretty much her entire career understanding how media and content drives engagement and conversion. She spent a good chunk of this time at Third Door Media, publisher of global known and respected marketing news, information and resource sites such as Marketing Land, Search Engine Land and MarTech Today. As she considers her next move, Monica is now engaged in solving a variety of company growth challenges by freelancing as a fractional marketing strategist. During our chat, we cover some interesting topics such as: Her unique journey from thinking she wanted to be a doctor when she went to college into the media space How online media and publishing has evolved over the last two decades Overcoming challenges in managing her career while battling (and beating) cancer What's up next in social media and marketing Her involvement in the new organization Women Of MarTech. Monica's story is both unique and inspiring -- I think you will enjoy it. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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LGW Podcast 40: Amy Gesenhues

Lead Generation World

Play Episode Listen Later Aug 18, 2020 58:11

In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.

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Maximising the Impact of Video Marketing with Kristian Altuve of Zero Degree Story - Episode 125

Play Episode Listen Later Aug 18, 2020 31:58

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Kristian Altuve https://www.linkedin.com/in/kristianaltuve/ https://zerodegreestory.com/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro Before we introduce our guest today, just a quick heads up about Social Day, a 3 day virtual festival, including workshop sessions running from the 1st to the 3rd September 2020. If this sounds like your bag, you can join in the fun and get a 50% discount by using code ‘studylab’. Check it out at www.socialday.co.uk. We know video is important in Marketing Land today, we’ve covered it before in the podcast. And everyone seems to be a video content producer or at least is attempting to be one. So it’s time to revisit and get some actionable insights into how good video content is put together. Kristian Altuve is the owner and Creative Director of Zero Degree Story. Kristian helps people tell their story through cinematic videos that convert strangers into super fans with the right mix of logic, emotion, and storytelling (putting method behind and in-front of the camera). It is thought that 72% of consumers prefer video to learn about a product or service (Wyzowl), so it really is time to take this seriously and Kristain doesn’t just leave it at the video production, it’s the whole package – especially post-production, something we all forget as our carefully curated videos just sit there along with all the cats in hats doing zip all to help your business! In this episode we run through Kristian’s process for turning strangers into super fans, including; 1 - Research & Strategy 2 - Developing a Message 3 - Launching and Scaling Plus, getting the right balance of story and meaningful content But first, a question I ask everyone (determines if we become friends or not to be honest), Kristian, what’s your favourite Pixar movie? Watch the episode video: https://youtu.be/lNcs8NCAsyo Takeaways Top Tip Regardless of what you are doing, it all starts with your customers! So talk to them. They may become the voice you never knew you needed within your organisation. After all, they are whom we seek to serve isn’t it? And if it isn’t, why the hell are you in business? Favourite Quote ‘I think it comes down to the psychology of emotion and logic. We rationalise with logic, but we ultimately make an emotional decision’ So when creating video content, just think about how you can make that emotional connection, yet maintain that logical communication that is easy to rationalise. And Finally, the Most Important Takeaway from this Episode In an era of free media, it is so important to remember that these platforms are there to make money…. From advertising, so paying to increase your reach, boost your awareness, can act as a springboard for your video content. Don’t ignore it and think that people will just find it. You need to put as much work into the distribution as you do the creation. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

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Ginny Marvin of Search Engine Land

PPC Rockstars

Play Episode Listen Later Jul 16, 2020 34:21

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

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Ginny Marvin of Search Engine Land

PPC Rockstars on WebmasterRadio.fm

Play Episode Listen Later Jul 16, 2020 34:21

Ginny Marvin is Third Door Media's Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

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Ep. 141: How IMPACT grew its email newsletter to 40,000+ subscribers Ft. Liz Moorehead

Inbound Success Podcast

Play Episode Listen Later May 4, 2020 49:02

How did IMPACT grow the subscriber base for its email newsletter to 40,000+ in under two years? This week on The Inbound Success Podcast, IMPACT Editorial Director Liz Moorehead talks about THE LATEST, IMPACT's email newsletter. Created in 2018, THE LATEST is written by Liz and sent out three times a week. It's one of several email newsletters that were created around the same time and are really disrupting the world of email marketing. In this episode, Liz shares the story of THE LATEST, from how she writes it, to the newsletter format and design, how they grew the subscriber base, and the impact the newsletter has had on IMPACT's business. Best of all, she shares her advice for anyone who wants to start an email newsletter, or is interested in revamping the one they currently publish. Highlights from my conversation with Liz include: Liz is the Editorial Director at IMPACT, where she overseas a team that publishes approximately 25 articles a week and a thrice weekly email newsletter, THE LATEST. In 2018, IMPACT had a large audience and a lot of content, but no email newsletter. THE LATEST was originally created as a way to consolidate all of the email that IMPACT was sending and create a better experience for its subscribers. When THE LATEST launched, there were only about 1,200 subscribers. Today, there are around 42,000. The newsletter goes out three times a week and every issue is personally written by Liz, and sent directly from her email address. Each issue begins with a personal story by Liz, where she often includes very personal details. This choice to mix a business newsletter with very personal stories was a deliberate one that has helped THE LATEST connect with its audience. Liz's advice to anyone writing an email newsletter is to be honest and vulnerable, but keep the stories somehow relevant to the content and audience. Liz tested a variety of different formats for THE LATEST, and eventually landed on one that is very text heavy, with few if any images. This ran counter to what she thought would work, but testing proved it to be the best performing format. She uses emojis to break up the text and draw the reader's eye to what she wants them to see. IMPACT uses HubSpot to measure the performance of its marketing and through that, can tell that THE LATEST has influenced more than 2 million dollars in revenue. Resources from this episode: Visit IMPACT's website Check out THE LATEST Connect with Liz on LinkedIn Follow Liz on Instagram Listen to the podcast to learn what makes an amazing newsletter and how you can use your newsletter to grow an audience and drive revenue for your company. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week my guest is my good friend Liz Morehead, who is the editorial director at impact. Welcome, Liz. Liz Moorehead (Guest): I am so excited. Can you believe it's taken us this long to have the idea to have me on this podcast? Liz and Kathleen having WAY too much fun recording this episode. Kathleen: And if I'm being honest, I honestly think I thought I had already done it, which is why I didn't do it because I thought I already had. Liz: I'm going to try not to take this personally. You may get an official demerit in the mail. The jury's still out on that. We'll see how today goes. Kathleen: I don't know how this happened, but we're making it right now. I'm so excited to have you on because you are somebody who is doing so much amazing work in so many different areas. To be candid, when I invited you, I had to choose because there were so many topics we could have covered. You're the pillar content pro and all these other things. But the thing I really wanted to talk with you about is email newsletters. But before we get into that, pose people out there who may not know who you are or who or what IMPACT is, can you please talk a little bit about yourself as well as the company? About Liz Moorehead and IMPACT Liz: Absolutely. So as you mentioned, I'm the editorial director here at IMPACT. IMPACT is a digital sales and marketing company. That basically breaks out into a couple of different things. Number one, we consider ourselves the top educators in the space of digital sales and marketing, and that manifests itself through our publishing. We publish the anywhere between 20 and 25 articles a week, seven days a week, even on Christmas. We have IMPACT Plus, which is a self guided learning platform for digital marketers, sales pros and business leaders. And then we also have our agency services as well. So we originally started out as an agency, you know, the traditional inbound marketing HubSpot partner agency before we really started getting our claws into the education piece of it. One thing I will say though that is a little bit different about our agency services is that instead of the traditional model of, you know, "Hey, just, you know, kick your marketing over here, we'll take care of it. Like don't worry about it. We got it, we'll take care of it," we have more of the "Teach a man to fish" model. So we do a lot of empowering businesses to bring their content in house, bring their video in house, really take ownership of their marketing technology stack with things like HubSpot. So that's, that's IMPACT in a nutshell. All things digital sales and marketing. If you have questions about it, basically just come to us. Kathleen: You've had an interesting journey because you're like part marketer, part editor, part writer. You're a different kind of a person than we've traditionally had on the show. So could you talk about your journey a little? Liz: My journey is strange. I never fancied myself ever getting into marketing. I only ended up in marketing and quite frankly, landing in your lap Kathleen, as the result of a layoff. Prior to being in the inbound marketing and content management space, I had been working in communications and I had been working as a senior editor at a digital publisher that catered exclusively to trade associations and then they overhired, or there was a market contraction, and there were a bunch of us, since we were the last in, we were the first out. So my editorial team, we all just like, 50% of the people, left like overnight. Then, the next day, a mutual friend of ours who was working at your agency Quintain at the time said "you should come out for lunch." I'm like, "I don't want to," like, "I want to stay in pajamas, I want to be sad, I want to keep crying cause I just lost this job that I really loved." And it turned out it was when you were guys were doing the Inbound Marketing Summit at The Metropolitan in Annapolis. And I walked over to her and I said, "I had no idea the rest of everyone that you worked with would be here." And that's how you and I met, because you said "You're the one who writes the beer column for the Capital Gazette. Right?" And I said, "yes". And the next thing you said was, "I don't like beer". And then I, there was a little pause and in that pause I'm like, "This is the worst 48 hours". I'm like, "I look like I just got dumped. I feel like I just got dumped. This lady in front of me, dressed to the nines, and I looked like, just awful." And then you said, "But I like your writing". Kathleen: Yes, it's true. I was a devotee of your beer column, which I just think, it's hysterical because you're right, I don't like beer. I don't drink any beer, but I loved reading about beer because you made it so interesting. So go figure. Liz: Yeah. So I came on board at Quintain and I'm going to make this part of the story pretty short, but it was kind of, it was a, it was the first time I had really failed at something. I was very excited to be in marketing. It was a new challenge. I had done each piece of that job desperately across different roles throughout my career. Things that I had done historically very well, and it just wasn't working. I think about a year or so afterward, you and I had one of those “carefrontations”, a candid conversation, a crucial conversation, whatever you want to brand it as. And you and I were sitting there talking and you and John Booth, your husband, who ran the agency with at the time said essentially, you know, we have a right person, wrong seat. So you put me in a content management role. That was, I feel like, when my career changed, because prior to that moment working in marketing, I had always been brought on in the way we had discussed it. As, you know, "you needed a marketer who knew how to write". And the reality is I was a writer who had a strong marketing backbone. It was the flip. And so once I really went into that role, which at that time I remember you saying like you had heard about it from Marcus Sheridan and you know, there were all, you know, people were starting to realize that you couldn't just like market, you had to have someone who knew how to write, who knew how to communicate, who knew as a native skillset, the way people know how to build dimensional, like email marketing strategies and revenue campaigns and like all of these things that are not native skillsets. To me, brand storytelling, interviewing, voice and tone development -- like, how do you make content that is so memorable that people not only remember the answer that you told them, they remember that you're the one that said it to them. That's the kind of stuff I was really good at. So to be able to really focus on that exclusively in the role just really changed it. But that is something we're still seeing today. You know, there's more traction, there are more content managers now, but at the time, you did something that was atypical. You created that role that I think was, in a way, ahead of its time. Kathleen: Well, you're giving me a lot of credit, but you are an incredibly talented writer. And for those listening, Liz and I have had the opportunity, and I would say for myself, the good fortune, of working closely together several times. We don't work together now. You've had a really an amazing career and, I would say, she has set the bar for what it means to be a Head of Content in many ways, in the sense that not only does she do an amazing job, but she also teaches others how to do it. Why IMPACT started THE LATEST Kathleen: So that being all said, let's talk about email newsletters. I want to preface this with, when we were working together back in 2018, we were both at IMPACT and IMPACT produces a lot of content and has a big audience. But at the time, it didn't have a newsletter, which I always thought was interesting because it had this huge, built in audience. So we were talking about creating one, but we really wanted to create something special and not just kind of check the box with a newsletter. It just so happened that that all happened around the same time that I feel like newsletters were undergoing a Renaissance. It's funny, I just gave a talk on this last night. 2018 was the same year that Morning Brew was founded, that The Hustle was founded, that Ann Handley started writing Total Annarchy. That was a pivotal year for email newsletters. And I think I would hold up the newsletter that you're involved in right alongside those others in terms of the, you know, how it's kind of breaking new ground on what it to send an email newsletter. So with that as an intro, maybe you could rewind the clock and start at the beginning. For people who are listening and might not be familiar with the newsletter, could you talk a little bit about, you know, what it is, how frequently it is sent, who the audience is, et cetera? Liz: I like how you phrased the history, by the way, of THE LATEST, because I remember that conversation. "Liz, how would you feel about writing our newsletter?" And I said, "Nope." I waffled, was a bit wishy washy. I was trying to say no, but with as many yes words as possible. And then you did that thing that you're so good at doing, which is like basically communicating that you're voluntelling me. Like, "So you're going to try it out and see what you think about it." So that went pretty great. So we have THE LATEST. It's meant to give digital sales and marketing pros everything they knew need to know to make smarter decisions, faster, and to do their job better in around five minutes. It hits inboxes Tuesdays, Thursdays, and Saturdays. I do emphasize to people who may not have heard of this newsletter before or are new to this, yes, an actual human being writes it. That human being is me. I spend about six to eight hours a week working on it and it is a labor of love. Now, Kathleen, you remember the discussions that we had. We had already been doing some passive email distribution of our content, but we were starting to run into a couple of challenges. You know, HubSpot, for those who may or may not be familiar, has an option where you can automatically generate instant, daily or weekly digests of the content that you're publishing. We had scaled up rapidly from the traditional model of like, a few times a week of publishing content, to what I mentioned before, you know, seven days a week. No holidays off, 20 to 25 articles a week. That's a large volume. And we were running into a situation where we had emails competing with each other. You know, we had events we wanted to promote. We had all of this content that was going out and it was just this passive valuable-ish maybe kind of thing that we'd been sending previously. So THE LATEST was really meant to solve for that, as the centralized location where we could put all of our most important information. And we had a new opportunity to show one of the things that we believe about the most at IMPACT, which is our people, our products. So if that's the case, we're going to make it as personal and as impacting and as thoughtful and hand curated as possible. We wanted it to be as valuable as it could possibly be. Kathleen: So that was the nice things about newsletters, is it's their ability to consolidate a lot of what you want to communicate to your audience. And I do remember at the time that, you know, we have those instant blog notifications going out, but we were emailing people about events, and webinars and you know, social groups that we were running. There was a time, I think we counted and people were getting, you know, an email every day from us, if not more than that. And that can quickly lead to major email fatigue, which you know, really can hurt your sender score. So that was a great reason to shift over to the newsletter in and of itself, was let's email people less and let's be more efficient about it. But I think you're right, there was so much more to it in terms of being able to really cultivate a voice and develop a relationship with the audience. Getting personal in a corporate email newsletter Liz: I believe though, that was the thing I didn't expect out of it. And I'll admit, I'll still get the heebie jeebies every time I have to smash the send button on a newsletter that goes to I think 42,000 people at this point. That's still something where in the pit of my stomach, I'm like, "fine". The thing I never really expected out of it is that piece you just mentioned, which is really developing a relationship with your audience. I remember when I first started writing the newsletter, earlier issues were a little bit more pithy, a lot shorter, not very personal. I always like to embrace the Kathleen mindset of "keep doing stuff until people tell you to stop doing it", then just keep going and see what happens. And so I started using it, especially last year, to just be more emotional and honest about where I was personally because I went through quite a bit of stuff last year. I'm just ripping off that bandaid. I now live in Connecticut, but I used to live in Annapolis, Maryland with you -- not with you in the same home, but like a mile down the street. I was married at the time. I am not married anymore. I was moving up in my career. I was trying a lot of new things. I was experimenting with a lot of, just, new things professionally. It was a really big year of growth for me and I started talking about it. I started talking and I had no idea. I don't know what possessed me to do it, but very similar to Ann Handley and a lot of other newsletters you might see out there, we really focus on putting the letter in the newsletter. Now you may think to yourself, well, things like divorce and moving and all that stuff -- that's not really relevant to digital sales and marketing leaders. What was surprising to me is how many of those elements of going outside of your comfort zone, being willing to embrace change, all those things really apply personally and professionally as well. And the audience, that really ended up resonating with them. I would get start getting responses and replies. You know, we were in the middle of the coronavirus pandemic and I remember there was one where like, I was trying to be positive. I was trying to be like the little fortune cookie, you know, confused to say it's all gonna be fine. Like it's not, I couldn't get myself there. And finally I just wrote this thing about how I was just flirting with an emotional cliff. I wasn't in a really horrible spot, but it was becoming increasingly more difficult to carry the weight of my own feelings, carry the weight of the feelings of my friends and family -- the fear that for a while there was really gripping the country and the world and still is to some degree. That was one of the issues that I got the most responses to. It becomes this thing where I essentially started just writing to the people in front of me and they would respond and they would also still read all the stuff I put in there -- still read everything else. They would read all the articles, they would click through everything. Mixing business and personal in email newsletters Kathleen: so taking a step back, as I think it's interesting, if somebody isn't familiar with the newsletter, this might be confusing. This is a corporate newsletter in the sense that it is IMPACT's newsletter as a company, but you write it pretty much every time. Every now and then somebody else jumps in if you're on vacation or, you know, for whatever reason to take a Saturday off. But really, this company newsletter starts off every time with a very, very personal introduction from you. So can you just talk about that dynamic because I think that's a dynamic that is going to be very new to a lot of people. They might be thinking, "why would you have a company newsletter come from one of the employees and start with a personal letter from him?" Liz: Well, let's face it. People trust human beings. People buy because of relationships they have with human beings. Now more than ever, since we are trapped behind our screens, my entire social life is conducted via Zoom at this point and has been for the past seven plus weeks. They don't want to talk to a nameless, faceless company. They want to talk to a human. Also, if you want to just get more technical and tactical about it for you business leaders out there going "I don't know, we're different. That's not for us guys." Just to be perfectly candid with you, your open rates will increase if it comes from a person. The moment we stopped sending things from IMPACT or "Liz from IMPACT" or "whomever from IMPACT" and just put "Liz Morehead", boom, open rates popped. Kathleen: Yeah. It's funny, I was, so I mentioned I was giving a talk. I gave a talk last night to the Public Relations Society of America about basically this topic of newsletters. I talked about having it come from a person and, and how a lot of companies are very skeptical and they think "No, our audience is too professional, we need to be more formal." The example I love to show that shatters that myth is there's a company called CB insights, which is a technology analyst firm. Like, big time tech companies, you know, are their clients -- the Googles, the Microsofts of the world. This is a very highly respected company in the analyst field. They have an email newsletter that has hundreds of thousands of subscribers and it comes from Anand Sanwal who's one of their principles. This is the part I love the best. He signs off, like at the bottom of the newsletter, he writes his intro just like you do. And at the very bottom, instead of saying "from Anand", he says, "I love you, Anand". This is a highly professional tech analyst company and one of the principals signs off the newsletter "I love you". Like, you know, I think that that to me just says, if they can do that, then anyone can kind of cross that bridge and become more personal in the way they do their email outreach. Liz: A hundred percent and I get that feedback a lot too. "Well, Liz, you're in marketing, you're allowed to do this kind of thing". I'm like, wait, hold on a second. Our target audience are high level VPs, CEOs, no nonsense business leaders, and they're reading and subscribing to my newsletter. It's still works. Yeah. I think a lot of people talk themselves out of trying things before they're even willing to see, you know, they're, they're ready to indict it. They're ready to pass judgment and say, "Oh, this won't work for us. Yada, yada, yada." But that's not true. And I would also say, you know, this is something we've been seeing with video right now too. This sounds like a strange correlation, but especially in this, you know, in the wake of Coronavirus, the threshold for production quality right now is a little bit lower, especially in video. People are expecting you to be in your homes, to be more human, to be more open. And I think this is a great opportunity for us to open that door and realize, yeah, so they're tech people or they're this or they're that, but they're also humans first. They are human beings first. The anatomy of THE LATEST Liz: But to get back to your original question, yes. So the anatomy of the newsletter in terms of how it's set up. At the very top you're always going to have a big headline that basically showcases the three top stories that we're covering in a given issue. So for example, the one that went out yesterday was "How to have really difficult conversations over video" and "Are you ready to do content marketing right?" and "How we planned and executed a 3,000 person virtual event in only three weeks." So we'll have that right underneath that. If nobody wants to read my letter, that's fine because we give you the links to those three articles in a little box right above it. So you could just like, you know, "That's fine Liz, you have a lot of feelings. Maybe later I want to read this stuff." Now underneath that then we have the letter. The letter itself usually falls into one of two categories. I would say 75% of the time it is somehow tangentially related to one of the three articles that's included. I like to keep it relevant. There are, however, the fringe cases -- that other 20% of the time where it's like, I have something I want to talk about. Maybe something big happened at IMPACT. Maybe there's just something more global that I want to talk about. For example, let's just go for it. The issue when I told everybody I was getting a divorce and I did it kind of euphemistically was the New Year's Eve issue. So it really made sense because essentially I was saying I was moving to Connecticut and doing so by myself. I'm only going with my cat. It's crazy to think about what the beginning of this year was like versus the end of this year. And I think a lot of us are feeling that way. That is something where like there's a bit of a balance. It's not always like, emotional bloodletting, but that's how I bring those types of stories in. I don't just decide, "Well I don't have anybody to talk about my feelings with. I'm going to do it here." It has to be relevant to the moment, to the context of what I'm talking about after the letter. Then it goes into a little bit more detail about each of the articles. You know, what question does it answer, what is it about, who wrote it? And then I also include some related links. So for each article, if somebody is interested in the topic, but that's not quite the article they're looking for, I'll pull in some other things. We feature our latest podcasts and shows -- the usual stuff like marketing events you need to know about. And then right now, because everything is so stressed out, we used to have something called weekend nonsense in our Saturday issue. Now it's in every issue because I think we all really need a laugh right now. And then I might throw in like, "Hey, I'm reading this" or you know, I, I fool around with what's in there. But that's really the anatomy of it. The goal is essentially to make it something people are excited to open. I think if you're creating an email newsletter, yes you want to drive traffic to your own site. But when I wake up on the days that I have to put this together, my number one goal is to make it something so insanely valuable that no one will ever regret having opened it. Even if they don't click through, that's fine. I just want them to feel like I have somehow made their job easier, their life easier or made it easier to make some sort of decision that day. Designing your email newsletter Kathleen: That's awesome. Now I know way back in the beginning we had a lot of debate about what this newsletter should look like, and how it should be formatted. There's lots of different schools of thoughts on this -- you know, how many graphics do you include and pictures and videos and gifs and emojis? Liz: So many things. I was so wrong. Kathleen: So talk a little bit about that. I think it's evolved over time and you've done a really good job of testing everything so that you can make data backed decisions. Can you share a little bit of that whole evolution and what you've learned? Liz: Sure. First of all, it's good to keep in mind, just from an email deliverability perspective, the more graphicy, flashy, design-y your email newsletter is, there is a higher likelihood that people will not see it that way either due to settings in their email that automatically turn off images if you're in a particularly like cybersecurity or technology focused space. Outlook inboxes are brutal in terms of what they will let through or what they will actually show. So we tried to keep the structure of it pretty lightweight. It doesn't look all the way plain text. There's some tabling in there, there's a little bit of structure, but for the most part it's just a basic rich text editor. But it wasn't always that way. Well, originally it wasn't. We had a little bit more structure around it, but for the most part I would say as long as I've been doing it, I really try to keep it more of that loose structure. Now a couple of the things though at the beginning that I, let's just talk about the thing I was most wrong about. So, as you know, every blog article you publish on your website should have a featured image associated with it. You know, people like things to look at. So I was of the idea that every featured article -- because again, they were under that welcome letter for me, there are three articles -- that every single one should have like, a featured image with that. We did that for a while and the open rates were great, but the click through rates were fine. Then somebody said we should test it without images. I just thought that was going to be a disaster. I am always coaching people about content, when they create it, to not create giant word walls. Beause that's the first thing that makes people go, "No, no, this looks hard. I don't want to do that. That is visually, that is not a content piece I would like", you know? So this idea that we were going to have just like, so many words, really freaked me out with no visuals. Lo and behold, when we took out the three featured image, one per each of the articles, our click through rates went up. Now that I think about it, it kind of makes sense. Imagery in a newsletter. If you subscribe to it already or will be in future, you'll see that I still use images, but they're purposeful. They're only there to drive the story forward. They're only there to provide visual context where I think you actually need the context. Otherwise it's not there. There are no images. I like to use emojis, which is also another thing I was wrong about. Not really so much in the text or the letters, but we use them as visual guides. Like for example, there's always a pointing finger in front of every headline for each of the three articles. The marketing calendar always has the same little calendar box, hot topics and Elite -- I'm very proud of this one -- a little spicy pepper. Things like that. It's so that people can visually scan and they get used to knowing where things are. And it allows me to visually call things out without it being intrusive. But that was something I was always very against. Just, you know, I'm, I'm knocking on the door 40, I've never been a huge emoji fan. We had to have like two or three people in our team at the time help us try to figure out Snapchat, and I still don't understand it. I've just never been an emoji person, but it allows me to add a little bit of personality, razzle-dazzle when I want it. Occasionally I'll just like throw one in to be a little bit cheeky in my intro, but that's really the only visual compliment other than me including an image when I feel like it's necessary. Otherwise it's just, it's just words and links. Kathleen: I think this is another area, like, emojis are a great example where you hear people say, "I can't do that because my audience is older and more professional". But the audience for THE LATEST is, how would you characterize it? Liz: All over the place? I think a lot of people on the surface would say, okay, so you're a young, hip marketing agency. You can get away with this stuff. The people I hear the most from -- this reminds me a lot of my beer column. Everybody always thought that my beer column audience was like young bearded flannels, you know, the usual beer drinking crowd. And I did have a lot of those. But the people I've heard the most from, my most devoted people who still actually read me to this day, even though I retired from that like what, six, nine months ago? They're older, 40 and above. It's the same thing with this. Some of my most devoted people, the people I hear from the most, are much more established in their careers. CEOs of businesses, VPs of sales and marketing. One of the guys is actually one of our clients, was one of our clients. He's like some good old boy from Tennessee. He's a straight shooter. He's just that guy. People you would never imagine are actually reading my newsletter and they're engaging with it. The other thing I'll say about emojis, too, is that remember it doesn't always have to be a smiley face. There are emojis for things like charts or very basic things like a calendar tab. You know, take a look at what's available to you. You can get away from the kitty stuff, you can get away from like the silly stuff. There's a lot of good stuff in there. Kathleen: Yeah. And there's a great site. My favorite resource, the site getemoji.com because you could just go there and you can see them all and you can copy them and use them wherever you want. I use them a lot, not just in email newsletters but in LinkedIn posts and stuff like that. The other thing too is that going back to the conversation we had about fact that a lot of your images will get stripped depending on where it's being sent to and what the email platform is. Emojis are Unicode text. So you are able to make your visuals have a little bit of flair. Liz: It gets in there without it getting stripped out. Kathleen: Yeah. Liz: So that's really nice. It's, it's good for me. I use it for visual hierarchy the most. Kathleen: Yeah. It's very, very effective for that. What impact has THE LATEST had for IMPACT? Kathleen: So, this started in 2018. Can you talk a little bit about the results? Like how large is the list now? What are you seeing in terms of marketing results from the newsletter? Liz: Oh yeah, for sure. When we started this, I think the number was somewhere around like 1200 people maybe because we didn't want to force opt-ins. We had people who were opted into our daily, our weekly notifications, but we didn't want to force people to come on board with it. We did an initial push, I believe, with garnering subscriptions. We brought some people over who were already opted in in certain capacities and it started as a very small list. After that, today, I think I already mentioned it, we're now at 42,000, and in terms of results of what we're seeing from it as of today, we're closing in on about $2 million in revenue associated with it via HubSpot, which is outstanding. Kathleen: That's awesome. Liz: It's a newsletter. You watched me last year on stage at IMPACT Live. I like content that makes money. You know, a little little skin off my back there. I'm pretty happy that that's uh, that's doing well. The results really speak for itself. I think if you go into that with the same mindset that I have, whether it ends up looking like mine or not, it's not just about what articles do you want to in here? Do you want to drive traffic? If you just focus your entire energy for a couple hours that you're putting it together and say, "I want to make this the most valuable thing that my ideal buyer would have in their inbox", you will be astounded at the brand evangelists you can build out of that. Email newsletters in the time of COVID-19 Kathleen: That's great. Have you had to change anything with the newsletter as a result of this whole craziness with the Coronavirus? Liz: I think what's been surprising is how much benchmarks no longer matter. Like, we had all this benchmark data, right? We've even written the same articles, like "When's the best time to send an email newsletter?" When's the best time to do to do that? Those rules no longer apply because everyone is trapped at home. So for example, we had, you know, a pretty steady average open rate that had been growing incrementally over time. And then there were a couple of days just because, you know, I think a lot of people can relate to this, as soon as Coronavirus hit, it was, it moved like a wave across the country and around the world. But when it would hit wherever you were, it was like 24 to 48 hours of complete madness. There was shell shock. There was, what are we doing at our company? There are all these things that need to happen. And so I was talking with Vin, our VP of Marketing, one day and I said, "Look, there's no way I'm going to get to this until like, THE LATEST is actually going to be the latest my time. Like that's just how it's going to happen because I have X, Y and Z to do." And he's like, "Those are the top priorities. As long as it gets out the door today, I don't care when it gets out." We had sent it at like six or seven o'clock at night. We had almost doubled our open rate. Kathleen: Wow. Liz: It was absolutely absurd because it made sense. Right? People are now just sitting at home, not understanding boundaries between work and play because, I don't know if anybody else is like me, I know I'm done with work when I move from this side of the couch, which is the right side of the couch, to the left, just to kind of mix it up just to see what happens. That's been kind of crazy. I would say also the level of emotional honesty I'm allowed to get to has been great, but it is a balance. I really was struggling for a couple of weeks there of, you know, I used to find inspiration for the newsletter out in the world, face to face human interactions. What do you do when 80% of your stimulus for how you create as a writer for me is gone? That was really a big challenge for me. Some days I feel better than others. And I think as this has become more of a normal, as this has become more status quo, again, this is the end of week seven of this, at least for me, I'm learning to find stories in different ways. But for awhile there it was hard. You know, just, I couldn't be depressed all the time. Kathleen: You can only talk about your favorite Netflix show so many times, right? Liz: Well the other thing too though, is that there's an emotional delicacy to it. There is a reality that I need to constantly be aware of. There's a difference between humor that genuinely puts someone in a good mood for the first time in a day and humor that's tone deaf and falls flat and actually ends up offending someone. So it's been a tricky thing to figure out because I understand that everybody has a different situation. Here's a good example. IMPACT Plus is that learning platform we were talking about earlier. I run the virtual peer group for content managers. We have CEOs and business leaders, sales and videographers and content managers, yada yada yada. So I run the content manager one. We had a content manager virtual peer group scheduled for the week after everything just caught completely on fire. I had originally slated to be teaching people how to build a content strategy, and instead I was like, I'm not sure if this is what they even want to be hearing about or if this is even what they care about right now. I'm so glad I didn't do that because as it turned out, a couple of people on the virtual peer group had been laid off, weren't even content managers anymore, but they were still there, there were business owners who were concerned whether or not in a month they were going to still have the business. I mention that because I had a similar reaction to THE LATEST. I remember the first couple of issues, I sat there and said "Am I helping people who have just lost their job?" You know, I'm in a place of privilege. I still have my job. It's all relative in terms of what everybody's dealing with, but that is a privilege. I've had to maintain situational awareness that I'm not speaking to an even more diversified audience with a much more volatile emotional range. And I'd say that has been a really big challenge, but it's also been really fun. Like yesterday's issue of THE LATEST I talked about weird food and combinations and stuff. Like the other night for dinner, I had this fantastic 2015 red Bordeaux from France and I paired it with an Oscar Meyer baloney sandwich and I started getting all of these funny emails back from people. One guy was like, "The only reason I was able to build a spreadsheet last night was because I took a break and stood over the sink and ate cold pizza." I think good advice for this is to just be honest. Everybody's kind of blindly feeling around the dark room for a light switch right now, but the only way you're going to get through it is just being aware of who your audience is. Be cognizant of the emotional state they might be in, but don't let that restrict you from a place of fear. Let that give you freedom in terms of the stories you're telling because I think people are really looking for people to be honest. I'd say that's one of the big impacts that this pandemic has had on our newsletter. I was already being really honest. I was already really doing a lot of these things, but it's made me a much more creative storyteller in terms of where I find stories and it's also made me, I think, a much more empathetic storyteller. It's made me more human, more open, more personal. Whereas I think the knee jerk reaction might otherwise be to restrict, pullback, be more corporate. What Liz says you should know about starting an email newsletter right now Kathleen: if somebody is listening to this and they're thinking, well, I might want to try either starting a newsletter or revamping my newsletter and taking a different approach, if you had to give somebody advice on, if you were starting a newsletter now, what, what would you tell them? Liz: I think it's important to have a very clear idea about the why behind the newsletter. Why are you making this choice? Is it because your current email marketing isn't working? Is it like us, where you have so many different communications? We need to bring that together and there's a new opportunity to do it better. Really understand your why. I would say that's the first step. Then be very clear about what your goals are. I think that if you're going to go into this, like, "we need to check the box, we need to do a newsletter," then what I'm talking about is not for you. In fact, I'd say probably in a year or so, that kind of email newsletter stuff I don't think is going to really survive. It'll be there. People will open it, but it's never going to drive the brand awareness that you want. It's never going to create that community. It's never going to make people initially have that reflexive "I have a question about this. I should go to them after that." I would say when you're building out what goes in your newsletter, you need to put out of your mind, your priorities. You need to say, "What is it that, if I were my ideal buyer, what would make me go, 'Oh wow' every time I open that newsletter?" -- that's what you want. You want to create that moment where somebody opens it up and it's a present like on Christmas morning and they say, "My gosh, they got this just for me!" That's what you want to do and it's going to look different. You know, you may not have the crazy personal letter or like, I think one time I made like condolence cards for marketer's failing email campaigns and stuff. Like I get really weird in mine. Just make it personal, tell a story, you know, make it so people understand that there's a human behind what you're doing and then just commit to it and be willing to try different things. Be wrong about images. You know, you're going to have to fight a lot of your own instincts. You're going to have to do a lot of testing, you're going to try things, they're going to work, they're going to not work and that's okay, but be consistent. Kathleen: Yeah, and just keep doing it. Check out THE LATEST Kathleen: If somebody wants to check out THE LATEST or subscribe to it, what should they do? Liz: Just go to impactbnd.com and if you scroll down, you'll see a little bar that says THE LATEST. You could see the latest issue and then there's a big button that says "Subscribe to THE LATEST" and you'll get me -- actually me -- in your inbox three days a week. Kathleen: You can scroll through so many past issues of it, unlike many newsletters which only exists in your inbox. I think the cool thing about what you guys do is you can go back and read prior issues on the website, which is really nice. So you can try before you buy if you want. Liz: Yeah, absolutely. I mean if you follow me on LinkedIn, my username is Liz clam. Every time a new issue of THE LATEST comes out I share the web version of it, which is, you know, it's user friendly to look at. Kathleen's two questions Kathleen: All good things must come to an end, but we're not quite done yet. I have two questions that I always ask all of my guests and now it is your turn to answer. The first one being, we talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really like the shining example of doing inbound marketing? Liz: That's a great question. And the funny part is, is that I always knew these questions were coming, but I'm still racking my brain about this. I think my answer probably would have been different had we had this about a month ago before everything happened or I guess more than a month ago at this point. I've been spending a lot of time on LinkedIn recently as I think a lot of people in our space are. And I have to say, I have been blown away by three people who our names we're all familiar with. Marcus Sheridan and Ann Handley they started doing this live series about being trapped at home and talking about the most pressing questions, concerns, and fears that everybody was having now that we're all in this new reality and I just thought that was a really fascinating and new way to do inbound in a real time, human way. Kathleen: That's really cool. Liz: There's also a guy named Chris Carolan and he is a member of our content manager peer group. I'll make sure to get a link for him so you can put it in the show notes. He is in the manufacturing space and the stuff that he has been doing recently has been, I don't think he realizes what he's doing. He is a little pioneer of inbound and also now virtual selling. So doing sales demos. There's this whole idea that as a sales person, you need to be in front of a person in order to sell to them. He's doing virtual sales demos, still closing deals, and he's also creating insanely good content about it. He's probably one of my favorite people to follow on LinkedIn and I'm not even in manufacturing. Kathleen: That sounds like me and beer. Liz: Exactly. I will never build anything but I will follow him forever. Kathleen: Yes, exactly. Awesome. Well I will put the link in the show notes for those people. Second question. The biggest pain point I always hear from marketers is that digital marketing is just changing so quickly that it's like drinking from a fire hose, trying to keep up with everything. How do you personally stay up to date and keep yourself educated about all things digital marketing? Liz: I mean, I almost have a cheat answer. I'm the editorial director at IMPACT, so I have to read pretty much everything that we publish. And it's across video, sales, and marketing. It's across HubSpot marketing technology, developing your strategy. And we also have a whole section devoted to just news reactions, which contextualizes the latest digital sales and marketing news. So by virtue of my role, I know I'm a little bit spoiled in that I have to stay up to date. But here's what I will say. I use Feedly. I've never gotten over the demise of Google reader. I think it was the biggest mistake Google ever made was getting rid of that. But Feedly is now the devil I know and I've used it to create digital marketing news and publishing newsfeeds for me. So I follow SEO Journal, Marketing Land, Search Engine Land, Forbes CMO Network, Digiday, all of these different things. And then on the publisher side, it's like, What's New in Publishing, Poynter, things like that. I just go in there and scan. Even if you're just scanning headlines, you don't have to sit there and be like, I'm going to take three hours out of my busy day and I'm going to read all these articles. I just skim and I look, I just try to stay abreast of what is happening. There is no secret sauce, no silver bullet to staying up to date. You need to come up with a process and a schedule and you stick to it. Kathleen: But I want to say, I mean you guys create THE LATEST as a way for people to stay up to date, so you can subscribe to THE LATEST and piggyback off of all the efforts of the folks at IMPACT who are trying to summarize the news every day for you. Liz: Thank you for shamelessly self promoting me so I didn't have to. How to connect with Liz Kathleen: All right, well now we really are coming to the end. If somebody does want to ask you a question or reach out to you or connect with you online, what's the best way for them to do that? Liz: So the best way for you to do that is to find me on LinkedIn. My name is Liz Morehead, L I Z M O O R E H E A D. And if you like pictures of beer and cats and the occasional Connecticut state park, you can find me on Instagram at @whatlizsaid. Also, fun fact, if you go to impactbnd.com and type the word "genius" in the search bar, you will be brought to every article I have ever written. Kathleen: That is amazing. I'm going to do that. I'm going to do that just to see it work. You know what to do next... Kathleen: All right, well, thank you so much for joining me, Liz. If you are listening and you liked what you heard here -- and how could you not because Liz is amazing -- or you learned something new, which again, how could you not because Liz is amazing, apparently she's a genius -- head to Apple podcasts and please leave the podcast a five star review. That is how we get in front of new people and they find a find the podcast and hear and learn from amazing experts like Liz. If you know someone else who is doing kickass inbound marketing, tweet me @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much for joining me, finally, Liz. Liz: I know, I know. Talk to you again soon Kathleen.

The Influence And Impact Of Marketing

Her Success Story

Play Episode Listen Later Apr 27, 2020 29:50

Danielle Wiley Website: https://swaygroup.com/ Facebook:https://www.facebook.com/swaygroupllc Twitter: https://twitter.com/danielle_sway LinkedIn: https://www.linkedin.com/in/daniellewiley/ Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011. With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives. Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo. Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children. In this episode, we discuss: The evolution of Influencer marketing What it takes to leave a corporate job to be an entrepreneur A vision being strong enough to live on it’s own Building a self-funded business Challenges of partnerships How to stay current in the evolution of business

350 | Impact of COVID-19 on PPC with Amy Bishop

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Apr 16, 2020 51:11

Change is the name of the game in digital marketing, and while many times the changes can be good, sometimes they’re not. Change has been especially rapid during the pandemic, and that includes PPC and paid social. Episode 350 of EDGE of the Web's featured guest Amy Bishop, Owner of Cultivative Marketing has been seeing a lot of change happening in PPC and paid social during the pandemic, including shifts in Google Ads Benchmarks by industry and Google PPC Credits. If you don't know Amy yet, you need to! Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes ranging from small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. She regularly speaks at industry conferences across the United States and internationally, including HeroConf and the SMX circuit among others. Amy is the local chair for SEMPO-Louisville. Amy also writes for leading industry publications Search Engine Land and Marketing Land. Learn about the impact COVID-19 has on PPC across the digital marketing industry by tuning in to episode 350 of EDGE of the web! Key topics discussed during the show: Effective top-of-funnel search campaigns The Impact of COVID-19 on the PPC Industry benchmarks changing per industry Google PPC Credits during COVID-19

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Email Security Tips You Need to Know

Consulting Logistics presented by Aborn and Co

Play Episode Listen Later Apr 3, 2020 18:42

In this episode, Jennifer Vidette Cannon, Senior Editor for Marketing Land, explains the current environment of email security and how you can stay safe. Jen Videtta Cannon Twitter Jen Videtta Cannon LinkedIn Kyle MacNaught LinkedIn Round Table Discussion - Coronavirus Challenges and Solutions for Transportation Programs | April 8 at 11:30 am ET Webinar - Keys to a successful LTL Negotiation Revealed | April 9 at 2:30 pm ET

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Brian Massey: CRO (conversion rate optimization) as a science

eCommerce Growth Show

Play Episode Listen Later Mar 30, 2020 44:19

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

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Ep 08 - Facebook Ads vs LinkedIn Ads for B2B - Which comes out on top?

LinkedIn Ads Show

Play Episode Listen Later Mar 24, 2020 31:57

Welcome to the LinkedIn Ads Show. Resources for this week: LinkedIn Ads vs FB Ads for B2B Video Marketing Land Article – FB :37 min per day Wordstream article from 2018 with 17 mins per week Course Contact us at Podcast@B2Linked.com with ideas for what you’d like AJ to cover. Transcript: Facebook ads are all the rage and have been for years in the world of digital marketing. But how do they stack up versus LinkedIn ads for B2B in 2020? 0:16 Welcome to the LinkedIn Ads Show. Here’s your host, AJ Wilcox. 0:23 Hey there LinkedIn ads fanatics. So Facebook ads are incredible. And so many marketers swear by them. And it’s probably all you’ve heard for the last five years. But they’re sure a heck of a lot harder to make work for B2B companies. So let’s walk through what you should be using Facebook for and what you should be using LinkedIn ads for, and you’ll find they actually work quite well hand in hand. Let’s hit it. So first, a little bit about each one of the platforms. So Facebook, and I’m sure so much of this is going to be like, like, yeah, AJ, we get this. We know what Facebook is. But it’s a social network that owns about nine percent of your social activity. I mean, between the time that you spend on Facebook and Instagram, and WhatsApp and Oculus VR, and any other sort of Facebook properties out there, it is an incredible time suck and it’s a place where they have access to you. It’s so very powerful for B2C. The interest targeting the level of data that Facebook has on you that marketers can then leverage is incredible. They also and we’ll go a lot deeper into that this, they have the best retargeting technology on the planet. And it’s not the most, it’s one of the most recent ones created. So they’ve done amazing things. And just by virtue of their technology, and the way people use it, it makes it the best retargeting platform. It’s also really insanely good for the top of the funnel, because it’s cheap, and this is what display is supposed to be. It’s about getting your message in front of people who haven’t heard of you before, but also because of their amazing retargeting technology, it plays a significant part all the way through your buyers journey as well. So it’s not just a top of funnel strategy. We know that because it owns about 90% of your social activity, it has high usage. The averages that we see are somewhere around 37 minutes per day used on Facebook. And that’s a lot of time where marketers can be in front of you. It’s a very intensely personal platform. This is where people go to connect to people that they love their friends. And that’s the mindset they’re in is really connecting, consuming, and generally being entertained. LinkedIn, on the other hand, is also a social network, but it’s very, very different. It’s focused 100% around who people are professionally. And if you’re listening to this podcast, I know this is probably not news to you. But LinkedIn started out as kind of like your online resume, and it started that way, but ended up becoming something into like, where you consume professional content and get advice and connect to people. So LinkedIn is really in this resurgence right now or I guess it’s not resurging, it’s a surgence. Starting from where people didn’t really know what it was good for to now we’re seeing a lot of value coming out of it. Now, LinkedIn does not release their usage numbers, but estimates from a 2018 word stream study, say that people spend about 17 minutes per month on LinkedIn. And we know usage has gone up significantly so I wouldn’t be surprised to see, you know, 25-30 minutes a month, on average, maybe even higher here in 2020. But, you know, LinkedIn does not release these numbers, probably because if you compare them to what Facebook is at 37 minutes per day, 25 minutes per month doesn’t sound very amazing. But because of the capabilities of the platform, and if you’re listening to this, I know you believe this. It’s very, very worthwhile. We all know that LinkedIn ads are expensive. But you know, we get the best b2b focused targeting on the planet. And that makes it worthwhile for the vast majority of us. It’s also best used for the middle of the funnel, as we learned from Episode 01, if you listen to that, and that’s really where we want to focus with LinkedIn. It’s too expensive to be at the top of the funnel, you know, at $8 to $11 bucks a click, it’s pretty hard to send people to your blog posts or whatever. And because it’s a social platform, we can’t send people right to the bottom of the funnel to buy something or hop on the phone with a sales rep with any sort of volume because it’s just too much too soon, so it plays best in the middle of the funnel. Okay, so jumping into Facebook’s pros, because there are a lot of pros to it. I will never knock Facebook as a platform. It’s got some incredible technology. It’s just not always of the best use for my clients, but I certainly respect it. So first off, we’ve talked about retargeting. How they have the best retargeting platform on the planet. And because of their amazing reach of having 90% of social activity. When you do retargeting, you can be in front of someone, you know, during so much of what they do and interact with online. That’s pretty amazing. 5:15 They also have a technology called look alikes that LinkedIn recently rolled out look alikes. But Facebook has incredible look alike. You can pretty much create a look alike off of any data set that you have. If it’s a retargeting like a web retargeting audience, or maybe a list that you’ve uploaded, or something like that. There’s a slider from 1% to 10%, where you get to say, here’s how tight I want you to make my look alike. So if you leave it at 1%, the minimum This is going to make it the tightest audience that Facebook knows how they’re going to not explore very far outside, just the immediate criteria that makes that person valuable to you. And you can slide it all the way up to 10% where it’s like, hey, show this to anyone who is remotely like this person and everything in between. Very, very cool. But realize that this is a machine that you have to feed with good data. The garbage in garbage out model is especially effective here. If you feed a look alike audience with garbage, it’s going to give you a totally unrelated audience, that’s not going to be helpful. And vice versa. You feed it with great data, like, here’s a list of all of our past customers who have already paid us money. And it might give you a really good list of potential customers you want to go after. Facebook is really good at their optimized objectives. They have so so much data on each person, because they have their whole personal life there in front of them. So all of these millions and millions and millions of interactions, interests likes, who you’re connected to. All of that plays really well into their model. So when you tell them I want you to optimize towards this objective, lots of times it nails it, Facebook video and ads have been incredible for a long time. Now there’s kind of this regular ongoing battle between people who like Facebook video ads and YouTube ads, because they are a very different kind of model how you pay for them and how they’re used. But it’s really hard to deny Facebook came out with video ads very inexpensively. Of course, they lied about how many times your videos were getting seen and all that early on. They’ve set the tones for that. But even still, video advertising on Facebook is very inexpensive. And the best part it works right in with their retargeting platform, you can put two videos in sequence and say once you’ve watched 50% of my video, now I want to show you the next one. And we’re going to get that with LinkedIn here in October of 2020 is current estimates. But yeah, Facebook started with it and it’s great. 7:51 There’s also some functionality around events that are really, really cool. So you can run event ads on Facebook, that and then you can actually retarget anyone who clicked that they were interested. And they also have a native integration with Eventbrite. So if you’re putting on a kind of in person event, it’s a, an incredible ad format that I hope LinkedIn has a copy of at some point. And what I’m imagining is, if you had something like a digital meeting, like a webinar or a summit, something like that could be really cool on LinkedIn. And when you use an event ad, the day before your event happens, you get a free push notification to anyone who said that they were interested, which I think is awesome. Facebook was one of the first to the chatbot game. So you can go in and do a type of ad format called messenger ads. And you can do lead generation through messenger with prompts instead of form fields. And that really leads to high conversion rates, makes you feel like you have a relationship with this company because of how interactive it is. And you can connect with things like drift and mobile Monkey and other chat bot types of software. And then really keep in front of people keep conversations alive, keep a relationship happening. And that’s again, something I think LinkedIn will fall into step with here at some point. But you know, for right now, Facebook is just amazing for the chat bot experience where you don’t have to have a live human chatting with someone. Now, Facebook does have some targeting around B2bB that you should probably be aware of. They have things like your job title, your industry, company name, and they used to have things like company size, office type, seniority, and other types of targeting. Now, I don’t know what was fueled by Facebook guessing or how much was fed by third party data sources. But the B2B targeting on Facebook has always been really rough, very small proportion of people I’m estimating something like 4% to 6% of people would even bother to write their professional information in so there’s just not much there to begin with. And those who did have it, oftentimes it would be outdated, they would have their position from, you know, six months ago or a year and a half ago listed. And then, of course, all of us B2B marketers, we would target these same people by job title, because that’s who we want to go after. And we would try to max that out. And so it becomes competitive really quickly driving prices up. Facebook also owns Instagram. So Instagram reach is, you know, great right now. And it’s such a hot network, the younger generation tends to have really adopted Instagram. So the older generation going to be on Facebook, the younger going to be on Instagram, with a large subset of the population using really both Costs on Facebook have always been a subject of interest, because they started out being very low cost. And we keep hearing rapidly how costs are rising on Facebook, sometimes triple digit percentages every quarter. So we’re getting to a point now where Facebook is going To start getting into the realm of being LinkedIn expensive, but there are still opportunities, there’s tons and tons of inventory out there. And they’re always opening up new targeting, new inventory, new ad formats, which really do help keep costs low. But you know, certainly, we’re seeing costs rise quickly. And people do spend a ton of time on Facebook. It’s really the go to app, especially with messenger. You know, people are on there talking to their friends all the time. This is definitely a network where people will spend a lot of time. And of course, Facebook is not all sunshine and rainbows. On the con side here. When you put B2B stuff on Facebook, it’s perceived as boring and it tends to get punished with really heavy costs. So on the B2C side, you might see costs in the, you know, .30 to .80 cents to get someone to your website. But on Facebook, you might see it’s really hard to get someone onto your website for a B2B offer. You might be looking at similar cost per click clicked to LinkedIn. I was looking at an example yesterday with someone paying $6 to $12 per website visitor from Facebook. So yeah, that’s definitely definitely in LinkedIn territory. And of course, like we mentioned, the cons here about Facebook, the B2B data that it has is outdated. And also, you know, pretty weak. It’s not over much of the population. And as soon as you’ve really maxed out the data that seems to be pretty exact for you in b2B, like around job title or company name, of course, you then have to scale up and start getting into things like interests and other ways of targeting your type of professional, and of course, costs come down when you do that, but so does your lead quality. So your quality of lead gets really low on Facebook because of how weak the targeting is. But it’s also less expensive in a lot of cases. So people want to start there. They want to dip their toe into the B2B marketing or social advertising realm there on facebook. And that makes a lot of sense to me. When you are a b2b advertiser, you have to understand the mindset that they’re in, they are most likely distracted, they are there to be entertained. They could be on their way to go play Farmville, they might be looking at pictures of grandkids, or anything in between, you just don’t know. And so if you’re giving them an offer, it’s really hard to predict what mindset they’re in and how ready they’re going to be for that offer. 13:27 All right, let’s jump into LinkedIn then. The pros, people are there for work, they’re in the right mindset. And what that means is you give them an offer that augments either their professional life, their career, and they’re going to have high conversion rates, and really hold you in a professional, very favorable kind of light. As I’m sure you know, it has by far the best targeting for professionals on the planet. So you as a B2B advertiser, you care about this targeting a lot. You want to be able to target them by their job title, their department, their seniority, their skills, the groups that their members of, their company name, their company size, industry, skills, groups, all of these things really spell out exactly the way you’d want to target and speak to your ideal audience here. And one of the favorite things of mine about the network is not only is this targeting amazing, but if you’re targeting white collar professionals, especially in North America, where I am, so many people, so many of these professionals have a LinkedIn profile. And so it’s really near perfect scale. Whereas on Facebook, you might hope to hit you know, 4% to 6% of your ideal target audience, because that’s really all who would bother to put their professional information into their profile. On LinkedIn, you might hit 95% of them as long as you’ve got the budget for it. So it’s a great way of giving you perfect access to your ideal audience, even if the costs are quite high. We also know that LinkedIn professionals tend to keep their profiles up to date, because it’s a reflection of their professional self. They are interested in what other people think about them and know about their careers. And this is really the point of LinkedIn. This is where you go to kind of update your resume, as people expect. So LinkedIn tends to have the most updated version of, you know, where someone is at in their career. I like to joke that I, you know, LinkedIn is the second person to know after I make a career change, after my wife, I tell my wife first, and then I go and update my LinkedIn, because I’m proud of who I am professionally and I want everyone that I’ve done business with in the past to see what I’m up to. And, you know, be able to also generate leads going forward, because as long as people know what it is you’re doing, they can refer people and so it becomes this virtuous cycle. The lead quality from LinkedIn tends to be crazy high, and that is probably because of two different factors. Number one is the targeting you’re only going to target the people who would make a really good fit for your product or service, of course, but then it’s also really high quality. Because the mindset that people were there for when they saw your ad, they didn’t associate you with the belly fat ads of Facebook, they associate you with their colleagues, their work, their professional life, and so they’re going to tend to trust you more right off the bat. Now, certainly LinkedIn has its cons as well, chief and foremost here, is the cost. Now we’re seeing an average cost per click of between $8 to $11 cost per click right now. And that’s only going to rise. You know, some of our clients have to bid in the $14, $15, $16 range to get traffic. Certainly we have clients who are paying well below that as well. But that’s really the new normal, this is where we’re going to be paying. 16:44 You also have to grab their attention quick, because while they’re on LinkedIn, they are usually busy, they’re on their way to go do something. And so you’ve got to get the value out very quickly. On Facebook, the real common knowledge and practice is make your ads long, tell a story, try to lead them in, and you know, tease them. On LinkedIn, you don’t really get to bug someone for 45 seconds while they try to figure out what you’re trying to sell them. You really have to get right to the point. So think on LinkedIn, you move quick. And that’s not necessarily a con, it’s just the approach you have to use. We also know that LinkedIn tends to be pretty middle of the funnel, because of the cost. Like, it’s difficult to treat it like a top of funnel platform. When the costs are so high. It’s, you know, maybe middle of funnel cost, but top of funnel type of mindset. So if I could have my wish with LinkedIn, I would love to see costs go down. So we could treat it as more of a top of funnel type of traffic, but because of the cost, we have to send them right to the middle of the funnel, most of the time asking for some kind of information in exchange for a content asset of some kind. Okay, now we’re going to take a quick break for a sponsor, and then afterwards, we’ll dive right into some other areas here, like retargeting and how each of these should fit into your marketing mix. 18:07 The LinkedIn ad show is proudly brought to you by B2Linked.com. The LinkedIn ads experts. 18:17 B2Linked as an ad agency and LinkedIn ads is all we do. So fill out the form on any of the pages of B2Linked.com to get in touch, and our team will help you enact all of these strategies and more to get you the best ad performance. All right, now we can jump right into retargeting. So LinkedIn has a retargeting platform as of 2017, as you’ll know from Episode 03, where we went through the whole history, and the retargeting platform is just it’s pretty weak and nothing against LinkedIn on this. It’s a technological hindrance here. The reason why is because the retargeting is all cookie based. And we know that half of LinkedIn traffic comes from mobile and about half of mobile traffic is on iOS devices like iPhone, iPad, and those and any Safari browser, or Mozilla Firefox browser, none of those will accept this third party cookie. And so immediately, you know, let’s say you pay for 300 visitors to come to your website, because you know that the minimum audience size to retarget on LinkedIn is 300. But then you find out I’ve actually got to buy more like 600 visitors to my website before I’ll fill up that that audience so that I can start targeting them. So you really have to have a high amount of traffic for this to really be valuable. And you know that half of your visitors won’t even qualify to be retargeted. The other thing about LinkedIn retargeting is that people don’t spend very much time on LinkedIn. And so if there’s not a lot of time to get in front of them. Not a lot of opportunities for you as a marketer to stay top of mind. And it’s not exactly inexpensive either. You know, we see that if we pay $10 bucks for a click, we might pay $5 for a retargeting click. So it’s not a huge discount, but certainly it is appreciated. And I’m not telling you that you shouldn’t use LinkedIn’s retargeting, you absolutely should. There’s no reason not to because it’s certainly cheaper and it’s a way to get in front of a warm audience. But if you’re relying on it on its own, you’re missing out on a lot of value. So the retargeting Dream Team, as I like to call this, and I would recommend you send all of your traffic, maybe not all, you’ll have other traffic sources too, but you’ll use LinkedIn to send exactly the right people to your website. But then you’ll use Facebook’s retargeting platform, which is the best tech on the planet for retargeting to stay in front of them. What that gets you is this ability to stay in front of these people that you might have paid $8 to $10 bucks a click on LinkedIn to acquire them. But then once you have them on Facebook, you might be paying, you know, $1 to $1.50 per click to your stay in front of them and that’s incredibly powerful. Not to mention Facebook’s retargeting is all engagement based, so it doesn’t rely on the cookie like LinkedIn’s does. And so any action they take whether they are on desktop on mobile, they’re always logged in Facebook has an incredible reach and insight into who these people are. And you can stay in front of them on multiple machines. Basically, wherever they are on the planet. It’s awesome. Now, Google’s tech is not half bad either. If you’re retargeting on Facebook, you pretty much get access to them anywhere on Facebook or Instagram. But if you do the same retargeting logic on Google, you get access to probably 90% of the web, which is what we call the Google Display Network, or GDN. And this is a great way of using very similar awesome retargeting technology for very inexpensive to stay in front of people wherever they are on the web. So Facebook hits them on social Google hits them on the web, that is my ideal retargeting audience. Now, when we get Engagement retargeting from LinkedIn, I’m definitely going to recommend layering that on there. And this is probably in October. So if you’re listening to this after October, I hope you in the future are getting to use this. Then I will probably recommend always using all three. And I’m really excited for LinkedIn’s retargeting to get much better so that I can use a lot for exclusions. That’s my excitement there. 22:23 So as you’re thinking about your marketing mix, what part really should Facebook play in that? Well, I would say if your audience is on Facebook, and you can reach them there for less expensive, then I would go at it all day long, I would put as much budget towards it as possible. But let me qualify this when when I say if you can reach your audience there for less expensive, I don’t mean if you can show your ad there for less expensive because you can. I mean, if your cost per qualified lead is less on Facebook than it is on LinkedIn, then I would continue to invest there and I would invest big. This doesn’t always happen. And in fact, it doesn’t happen really often at all, for my experience, because Facebook sure is cheaper. But as soon as you start throwing out all of the bad leads, because they were unqualified, or they were mom and pop kinds of audiences, you know, tangentially related, you start looking at, okay, what do we actually get for the sales team here, and lots of times you’re going to notice that your costs are much higher than they even would be on LinkedIn. So your job as a marketer is to get much more sophisticated than the platform’s are by default. It means you have to use these channels at the acquisition level, and then blend them all with their costs after the form fill with a CRM to get this data and understand what your cost per qualified lead is, or cost per proposal or cost per closed customer. All of these are things that none of the platforms will give you readily, but you as a sophisticated B2B marketer are going to be able to do and you will be able to see exactly how much you should continue to spend on Facebook versus LinkedIn. I would suggest here that Facebook is really good for dipping your toe into the water of social ads, and getting a feel for how people like your content and your ads. It’s a really good testing ground, I think, because for not very much money, you can put your content and offers out there and see how people engage with them. So if you are a small company just getting started, or you don’t have very much budget, I love the idea of starting on Facebook, put an offer together, target the very best you can and just see, does my content get a 6% conversion rate? Does it get a 50% conversion rate or somewhere in between. And keep in mind that if you’re doing business for business sake, you’re probably not going to work very well on Facebook. What I mean by that is if work is a core part of you, and you hang out with your friends talking about work, then Facebook is going going to be a good place to get in front of those types of people, because they’re going to be on Facebook, and they’re going to be in this business mindset. If you’re going after jobs where people tend to check out at 5pm, and they just don’t want to be thinking more about work, then reaching them on Facebook, when they’re trying to take their relaxation time is probably not going to work very well. There are some segments that I found to be very reachable on Facebook. And that would be things like small business owners, freelancers, real estate agents, people who are into MLM or multi level marketing. Those are the types of people who really make Facebook their playground, even if they shouldn’t. This is just, it’s where they’re comfortable personally, and then that’s where they try to build their businesses. Now, forgive me for the ammunition and the guns reference here. But I like to think of Facebook like a shotgun approach to marketing. It’s one bullet that doesn’t cost very much but it spreads really broadly across a target. It’ll hit the target a few times, a few times it’ll miss, it’s really good value. And you can really do a lot of it, you can do a lot of damage, tends to be a very broad kind of approach, not very precise. So then as we start thinking about LinkedIn, how it plays into your marketing mix, let’s carry that metaphor a little bit further. LinkedIn is really a lot like a sniper rifle kind of approach to marketing. It is highly targeted, you are going to hit that target come hell or high water, it takes a much more thoughtful approach. And you know that a shotgun shell doesn’t cost very much, but that sniper round costs a lot. And so you invest a lot more into it. And you really only get a few shots on goal with this. Whereas Facebook, you kind of get to spray and pray a little bit. And if you have a very narrow subset of highly valuable target audience, LinkedIn really is a no brainer. I was talking to a client the other day who has a an audience of 3,000 people worldwide who could buy their product. And I said, it really doesn’t matter what you offer them, you should just be in front of them at every possible turn because if there’s only 3000 people that doesn’t cost very much on LinkedIn to stay in front of them and get every chance for an impression, you can. Now you are obviously a sophisticated marketer if you’re listening to this. So you’re going to be measuring how the leads convert past the initial form fill. And this is where LinkedIn really wins, because everyone who isn’t measuring is, is complaining about how high the cost per lead is, or cost per form fill, but you’re going to go deeper, you’re going to be measuring what’s my cost per marketing qualified lead from the CRM, what’s my cost per sales qualified lead, my cost per proposa,l cost per closed deal, what’s my ROI, and as you’re doing this, you will be comparing the platforms and my guess is for the vast majority of you, LinkedIn is going to start looking really good. Sure that initial cost per click is high, but your access to the most highly targeted, the most valuable prospects that would ever do business with you is totally unprecedented. 28:09 So as we start talking about opportunities here, and you know what the outlook looks like for each of these networks, I would say that on Facebook, B2B brands tend to be pretty hung up on brand image. And so they tend to keep things pretty drab, which on Facebook, you really have to come across as conversational, as fun, as funny. And so Facebook does not work very well for B2B brands, unless they get a little bit fun. And on LinkedIn, lots of people are starting to push the envelope on LinkedIn, and trying to be creative. And this makes for a really fun kind of environment. And of course, the name of the game in marketing has always been standing out to get a disproportionate amount of attention. So anything you can do on LinkedIn right now, especially where people aren’t totally understanding of, you know this is a professional place, but we can also have fun. Try to push the envelope with things like meme ads, or one of the best performing images I ever had was an illustrated cartoon or comic just stand out a little bit. And don’t be don’t take your brand image too seriously. Unless your brand guidelines team is really down your throat. User generated content creative is trending really high right now on Facebook. And I don’t think it’s going to be very long until we start seeing a lot of that on LinkedIn, too. So feel free to jump the gun and start moving the direction that we’ve seen people on Facebook have success with in the past. Okay, I’ve got some great episode resources for you coming up right after the break. So stick around. 29:51 Thank you for listening to the LinkedIn Ads show. Hungry for more? AJ Wilcox, take it away. 30:01 Okay, here’s some great resources for you. First of all, in the show notes, you’ll see a link to a YouTube video where I did in just a quick seven minutes, LinkedIn ads versus Facebook ads for B2B. So pretty much a breakdown of this episode. So if you want to send this to a boss or a co worker, so that they just get the gist, that would be a great one to send them. There’s also a link to the Marketing Land article that talks about how Facebook users spend about 37 minutes per day on average. So you can see how Facebook, Snapchat, and Instagram all compare with daily usage. You’ll also see the link to the word stream article from 2018, where they show that people spend about 17 minutes per month on LinkedIn. Also, if you’re just looking to get started with LinkedIn ads, because I know many of you are, check out the course that I did with LinkedIn Learning, All About LinkedIn Ads. It is pretty much the whole first hour and a half of what I teach people when I go to train teams internally, individually, and for that, I charge $500 an hour for that training. And I think on LinkedIn, you get it for $25 bucks if you don’t have LinkedIn Pro, or if you do have LinkedIn Pro, it’s free. So it’s a great course to get you started. On whatever podcast player you’re on, please hit that subscribe button so you can keep hearing these episodes. We’re going to keep coming out with them. And of course, I would love it if you would rate and review, because that’s going to help other people know that there’s even a podcast out there about LinkedIn ads. Of course, any ideas you have for the show any subjects you’d like covered. If you want to reach out, hit us up at podcast@b2linked.com. And I will see you back here next week cheering you on and your LinkedIn ads initiatives.

The Top 3 Questions for Marketing Land On Facebook

REI Conversion Podcast

Play Episode Listen Later Mar 5, 2020 20:21

In Episode #26, Facebook land marketing specialist, Justin Melquist, comes onto our show to share the top 3 questions he's been receiving when it comes to the process of marketing land on Facebook. Justin answers these questions to put to ease some of your concerns you may have that may limit you from posting more. In this episode we also talk about our upcoming AMA (Ask Me Anything) Facebook Live event inside of the REI Conversion Community Facebook Group on March 11th (at 5:30pm Pacific, 7:30pm Central, and 8:30pm Eastern). Please join us inside of this group for our AMA: https://www.facebook.com/groups/reiconversion/ Listen to this episode: Top 3 Facebook marketing questionsHow to deal with the issues of FB postings in generalUpcoming AMA Live Session on Facebook Show notes: Landtrainer - Marketing Land on Facebook 2.0 Course

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Making Marketing Funnels | The Layover Live Episode 108

The Layover Live

Play Episode Listen Later Feb 27, 2020 7:04

This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.

marketing funnels layover marketing land

343 | Mastering Instagram Story Ads with Susan Wenograd

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Feb 18, 2020 56:47

When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of Aimclear, as our featured guest for the THIRD time to discuss not only mastering Instagram story ads but how they can work better than other social platforms. If you don’t know Susan in the digital marketing world, we have to assume you’ve been living under a rock! She is a speaker and columnist who speaks at industry events and company events including SMX, Pubcon, Digital Summit series, brightonSEO, PPC HeroConf, State of Search and other events. She also contributes a lot of her knowledge on industry web sites like Marketing Land, Search Engine Land, Search Engine Journal and much more. It is not just limited to paid search topics but also social media paid ads, including Facebook ads. Trust us when we say, she knows her stuff! You won’t want to miss getting EDGEucated by Susan on episode 343. Some key takeaways from this show: The demographics of who exactly is active on Facebook, Twitter, Instagram, Snapchat, etc. Why Instagram story ads can bring your company more success The various CTAs that you can use on Instagram

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Ginny Marvin

The Marketing Mind with John Ellis

Play Episode Listen Later Feb 17, 2020 24:00

Ginny Marvin is Editor-in-Chief at Search Engine Land, Marketing Land and MarTech Today The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

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Google Plus, The Beginning of the End ? - Get Fact Up Episode 38

PROACTIVE Podcast with MeMedia

Play Episode Listen Later Jan 29, 2020 4:12

Published Jul 25, 2016 Thanks for joining us for the 38th instalment of Get Fact Up! This week we're talking about what's in store for the future of Google+ Some of you may have received an email a few days ago saying: "Google+ soon to be a core service for your Google Apps domain". You might have thought to yourself - what the hell does that mean? Well i know we did. So we decided to do some research and try to explain the change in more detail. Please, grab your coffee and enjoy the 38th week running of Get Fact Up! Subscribe to our Get Fact Up series for weekly updates: https://www.memedia.com.au/get-fact-up Like us on Facebook: https://www.facebook.com/memedia Join us on LinkedIn: https://www.linkedin.com/company/memedia Follow us on Twitter: https://twitter.com/me_media ______________________________________________________________ GOOGLE PLUS THE BEGINNING OF THE END? | GET FACT UP #38 - Good day Australia. I'm Chris Hogan, founder and CEO of MeMedia. It's time to get fact up. This week, we're talking about what's in store for the future of Google+. Some of you may have received an email this week, just like we did, which said "Important. Google+ soon to be a core service for your Google apps domain." You may have thought, what the hell does that mean? Well, so did we. So we thought we'd make today's video about that very e-mail and educate yourself while doing some research of our own. To decipher this e-mail, Google had decided to plug Google+ into their other suite of Google apps services including Google Docs, Google Sheets, Slides, Drive, et cetera. This means three things, that obviously Google+ will appear more prominently in Google apps. Your license agreement will also change, and the user experience will be streamlined to fit into other apps and services from Google. So why does any of this matter? There's no denying there's been plenty of talk about why Google+ is important for your business. And many of us have thought, eh don't need it. But a lot of us have actually signed up because, you know, Google, SEO, Marketing, Maps. That's right, you do need it. While Google+ hasn't really made a very popular social network like Facebook, for instance. Well, they sure have a lot of other services that we really do need and use for our everyday business purposes. Specifically, like we just mentioned, Maps. Google may have made this update possibly due to this negative PR they've received from Marketing Land, TechCrunch and Mashable. It's kinda like they all thought it was something like the Walking Dead. As part of this Google+ integration, we're seeing other services slowly disappear from Google+ like Events, Hangouts and some other functionality that really isn't getting used. So you're probably wondering, is this the beginning of the end for Google+? Well call us optimistic but we believe it's the start of something new. Actually, plugging Google+ into Google apps means it could become more business-integrated. And obviously we're all about integration so we kinda like this idea. But what does this mean for your business? What do you have to do? Do you need to worry? No, not at all. Just let it happen. Nothing's really gonna happen, as mentioned. So welcome the integration. Honestly, having a Google+ profile hasn't meant a hell of a lot for SEO and Marketing. So on its own, it's not really that valuable. But integrated, it could be. We've said before that Google+ is 100% necessary to properly connect your Google My Business page and website specially talking about your local and map listings appearing properly in search. This Google+ update is not expected to change any of your features to do with your existing listings. Nor should it cost you any more as part of your Google apps subscription. You will however need to agree to use the new interface next time you log in. Obviously, until this change has actually taken place, we won't know exactly how it's all gonna play out. But like we said, MeMedia are being optimistic and hoping that Google+ integrated with Google apps actually means better social networking for businesses or better access to your existing property listings on Google. And one thing is for sure, if **** does hit the fan, then we're sure to report on it. And we'll come back to you with some necessary updates. Thanks for listening Australia, we'll see you next week.

337 | Contributor Series with George Nguyen

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jan 7, 2020 58:22

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot. EDGE of the Web always uses these resources to make sure we are on top of the changes happening in the digital marketing world. You may recognize these references from the weekly news segment of our show! You won't want to miss out hearing George dive deep into his knowledge of the industry and especially about his podcasting for Marketing land. If you're interested in attending the conferences we reference throughout the show then check out the following conference dates along with more detailed information: February 19-20, 2020 April 15-17, 2020 September 2020 October 6-8, 2020

marketing web contributors nguyen associate editor smc search engine land marketing land third door media

Garrett Mehrguth - How to improve Customer Aquisition Cost

Pathmonk Presents Podcast

Play Episode Listen Later Dec 27, 2019 22:22

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California. Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc.

How to dominate Influencer Marketing and Social Engineering w/ Joe Sinkwitz

Tech Bound Conversations

Play Episode Listen Later Dec 18, 2019 69:15

In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert. Timestamps 0:00 Introduction 2:06 Bootstrapping Intellifluence 6:27 How Joe caused the Payday Loan update 8:25 Getting into hacking 10:16 Manipulating opinions with Social Engineering 14:46 How to defend against social engineering 16:54 Online Reputation Management 21:52 Influencer Marketing for dry topics 26:32 The most efficient social channels as of now 27:38 Examples of successful Influencer Marketing campaigns 29:08 Disclosing sponsored posts vs. not 30:57 How to become an influencer 32:40 Writing a book about Influencer Marketing 35:14 The underrated value of communities 39:32 How Joe learns new things 44:41 State of the Influencer Industry 49:23 What SEOs should know about Influencer Marketing 54:44 Bacon Ipsum Wine and Co-Flounder at Napa Summit 58:39 Psychological trigger in social engineering 60:00 Writing children’s stories for education 60:02 Mental clarity from Intermittent Fasting Show notes The Ultimate Guide to Using Influencer Marketing: https://www.amazon.com/dp/B077Y2SQ5P Digital Heretix https://www.digitalheretix.com/ Intellifluence: https://intellifluence.com/ Joe on Marketing Land https://marketingland.com/author/joe-sinkwitz Joe on Search Engine Land https://searchengineland.com/author/joe-sinkwitz https://www.inc.com/marty-weintraub/social-media-hackers-reveal-their-favorite-scams-how-to-protect-your-business-from-them.html Joe on Twitter: https://twitter.com/CygnusSEO Tech Bound: https://www.kevin-indig.com/tech-bound/ iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Youtube: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g

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Stoney deGeyter

Ask Win

Play Episode Listen Later Sep 17, 2019 24:58

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. Please donate to Ask Win by going to https://www.paypal.me/WCharles. Patron Checkout: https://www.patreon.com/join/Askwin?. Simplecast's Brand Ambassador Program: http://refer.smplc.st/rtTvG. Check out Win's books at https://www.amazon.com/Win-Kelly-Charles/e/B009VNJEKE/ref=sr_tc_2_0?qid=1538951782&sr=1-2-ent. To buy Win’s new book, Smile with Dictation, go to https://books2read.com/Win. I, Win: http://books2read.com/Iwin. I, Win audiobook in iBooks: https://books.apple.com/us/audiobook/i-win-hope-and-life/id1476934916. I, Win audiobook in Google Pay: https://play.google.com/store/books/category/audiobooks?hl=en. I, Win audiobook in kobo: https://www.kobo.com/us/en/audiobook/i-win-5. I, Win audiobook in Nook: https://www.nookaudiobooks.com/audiobook/1005661/i-win. I, Win audiobook in Scibd: https://www.scribd.com/book/275801773/I-Win. I, Win audiobook in Beek: https://www.beek.io/libros/i-win. Check out Danielle's books at https://www.amazon.com/Danielle-Coulter/e/B00OFIOY3C/ref=as_li_ss_tl?qid=1483655853&sr=8-2&linkCode=sl2&tag=paradimarket-20&linkId=8490a064c62cededb762ed5b949ed144. Check out Win’s YouTube channel at https://www.youtube.com/channel/UCGN0mfJdlpKG8IdJTBjKTow. Please read Outsource Your Book to a Wall Street Journal Bestselling Press: https://leaderspress.com. 5 Secrets for a Successful Podcast: https://youtu.be/eUTXwrx2ZIc. On Ask Win today (Tuesday, September 17, 2019), Best-Selling Author, Win C welcomes Stoney deGeyter. Stoney leads the SEO and PPC teams at The Karcher Group (TKG), a full-service digital marketing agency based out of Canton, OH. In his role as VP of Search and Advertising, Stoney works with a diverse group of clients to build their online presence in a competitive digital landscape. With over 21 years of hands-on, practical experience, Stoney leads his team in developing optimization strategies and processes that help his clients outperform the competition. Additionally, he dedicates his spare time to collaborating and contributing to the SEO community by writing articles and participating in interviews with publications such as Search Engine Journal, Marketing Land, Visibility Magazine and Search Engine Land. To learn more about Stoney visit www.tkg.com.

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326 | Quora: Riches from Niches with Joe Martinez

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Sep 16, 2019 56:01

What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. And if you’re not including QUORA in your PPC plan, you’re missing out, especially with its 'Promoted Answers' feature! Our returning guest Joe Martinez, Director of Client Strategies at Clix Marketing, joins us in the studio to discuss all things PPC! Our expert Joe has been a speaker and writer for many of the various sites we follow, including Search Engine Land, Marketing Land, WordStream, SMX, PPCHero, and Quora. Joe also has recently started his own podcast to teach the world about Paid Media!

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The Art of Storytelling With Steve Daugherty

Building Perspective

Play Episode Listen Later Sep 11, 2019 62:40

Show NotesFocus Discussion of the Week:We all have a story to tell. Whether you're a builder, a salesperson, or a marketer, stories are how we connect with people. In this episode of Building Perspective, Steve Daugherty—a pastor, podcaster, and author—joins us to discuss the ancient art form of storytelling, and how this skill can be improved every day. Listen to what Steve has to say about how stories surround and shape our daily lives.Top Topics of The Week:Did you catch last weekend’s US Open? Notice a trend? Purple was worn by many players during the tournament! And what does purple mean? It’s the color of creativity and it caught our eyes. See more fashion trends from the US Open at http://bit.ly/2kfs9aA If you love late night, then you love Jimmy Fallon (because we do)! In classic Fallon fashion, a few serious participants were slipped some funny lines. Watch for laughs at http://bit.ly/2mbobAn What’s the future social? Stories! They’re driving results in the eCommerce side of business. Marketing Land reports that 20% of spend on Instagram were devoted to Stories. Read why you should focus on Stories on Facebook and Instagram in this Marketing Land article: https://mklnd.com/2kGWzTb Are you accustomed to browsing Facebook on your phone rather than desktop? Most people are! Facebook will roll out updates to their desktop UI to resemble it’s mobile cousin. Read why at http://bit.ly/2lHnoH7 Does Social Media Improve SEO? YES, but not directly! They indirectly influence one another. See how from Social Media Today. Listen to Steve’s podcast, Noises From The Attic (http://bit.ly/2lJ9YKQ), or some of his current favorites:The Ezra Klein ShowYou Made It Weird with Pete HolmesThe LiturgistThe Moth Radio Hour Books currently on Steve’s nightstand:"All the Real Indians Died Off": And 20 Other Myths About Native AmericansGlorious WeaknessAurora Cat’s Cradle Matt’s podcast recommendations:The Way I Heard It with Mike RoweHow To! with Charles Duhigg Connect with Steve:See more of his latest book, Experiments in Honesty: Meditations on Love, Fear and the Honest to God Naked Truth at https://amzn.to/2mcomvj On Facebook: http://bit.ly/2lKpohOInstagram: http://bit.ly/2khd6NGTwitter: http://bit.ly/2kcm8vjWebsite: http://www.stevedaugherty.net/ Subscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

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Virtual Home Design and Digital Consumer Trends with Chad Bria

Building Perspective

Play Episode Listen Later Aug 28, 2019 62:14

Focus Discussion of the Week (15:30):Finding the pre-sales process a bit too long for your liking? Are appointments to your design center being booked in weeks, rather than days, after a visit on your website? It’s the digital age and you need a tool to help visitors visualize their hew home! Episode 6 of Building Perspective digs into Virtual Home Design and Digital Consumer Trends with Chad Bria from BDX. Today, Chad discusses Envision and how this new product ties in virtual home design with the customer journey. Consider it an “online design center” where your prospects can visualize options, finishes, and features right on the screen in front of them instead of waiting for those expensive items to arrive from your bath and kitchen distributor. Learn all about it and see if this works for your business in this episode! Top Topics of The Week (1:50):Marketing Land reports that the average attention rivals that to goldfish at 8 seconds! That means you’ll have to grab them instantly to tell your story. See why at https://mklnd.com/2Udc2Yp.AdAge says 90% of the data in the world today has been created in just the past two years! We are now in the “Digital Revolution”. Read all about it http://bit.ly/3476a7G.Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.

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Garret Mehrguth, CEO of Directive Consulting, on Search Marketing (SEM), Lead Gen, & Habits of Success

Marketing Geeks

Play Episode Listen Later Jul 14, 2019 66:16

Ep #59 - Our guest this week is Garrett Mehrguth, the co-founder and CEO of Directive Consulting, a leading B2B and enterprise search marketing agency based in Irvine, CA. Garret established out of his fascination for the role that search engine marketing plays in empowering companies and people to connect. In our interview, we discuss search engine marketing tactics, lead generation, and the importance of not doing the work yourself when running an agency. Other topics discussed include the customer’s buying journey, writing ad copy, and strategies for scaling an SEM agency. Garret unloads a wealth of knowledge in this episode and there is a ton of value bombs and nuggets to absorb. Since Directive Consulting’s establishment in 2014, Garret has led the business to expand to four new locations. As of now, the company has presences in Los Angeles, New York City, Austin, and London. The company’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25% of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The B2B Growth Show, Salesforce, The Actionable Marketing Podcast, The Growth TL;DR, The DigitalMarketer Podcast, Edge of the Web and most importantly, Marketing Geeks. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife Learn More About Gerret Mehrguth and Directive Consulting: Visit Garret Mehrguth’s Company Website for Directive Consulting at: https://directiveconsulting.com/ Email Garret at: gmehrguth@directiveconsulting.com Listen to Directive Consulting’s Podcast “Yours In Marketing” on Apple Podcasts: https://podcasts.apple.com/us/podcast/yours-in-marketing-a-b2b-podcast/id1457081570 Follow Garret Mehrguth on Social Media: Twitter: https://twitter.com/gmehrguth LinkedIn: https://www.linkedin.com/in/garrettmehrguth/ Connect with the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon If you would like to support the show with a donation, please click below to submit a contribution: https://anchor.fm/marketing-geeks/support Want to be a guest or suggest one? Please email info@marketinggeekspodcast.com Visit our website: https://marketinggeekspodcast.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

News from Episode 314 with Ginny Marvin

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jun 4, 2019 16:59

You can now ask Amazon Alexa to delete all your voice recordings from the day, Twitter is experimenting with showing more ads, and Roku’s new Activation Insights tool is targeting viewers who have shifted to streaming. Get host's Erin Sparks take on the news along side this week's guest: Ginny Marvin from Search Engine Land, Marketing Land and MarTech Today.

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314 | Automation and Machine Learning with Ginny Marvin

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jun 4, 2019 39:00

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and Machine Learning. Both SEO and Digital Marketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it all when she is our guest for episode 314 of the award-winning EDGE of the Web Podcast.

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Digital Ads Deep Dive with Akvile DeFazio [BUSINESS]

Oversharing with Mikhail Alfon

Play Episode Listen Later Apr 11, 2019 59:47

Paid Media expert and President of Akvertise, Akvile DeFazio joins me to answer questions from social media regarding Facebook Ads, LinkedIn, Google and more. Akvile's expertise has been featured on Marketing Land, Search Engine Journal, and Ad Age. She's been recognized by Bing Ads and has earned a nomination for the San Luis Obispo County's woman of the year in business. Connect with Akvile: https://www.instagram.com/akviledefazio https://www.twitter.com/akviledefazio https//www.akvertise.com Connect with Mikhail: https://www.instagram.com/miqk https://www.twitter.com/miqk https://www.mikhailalfon.com

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Off The Clock: Eric Enge

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Play Episode Listen Later Mar 19, 2019 39:18

Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of Next10x Digital Marketing Conference, former founder and CEO of Stone Temple, and currently a general manager of Perficient Digital. Eric is also a contributor to Forbes, Search Engine Land, Search Engine Watch, Copyblogger, Moz, Marketing Land, and Social Media Today. Listen to his digital marketing journey on this episode of Off The Clock. Read the full show notes at https://marketingoclock.com/off-the-clock-eric-enge/.

Off the Clock: Joe Martinez

Play Episode Listen Later Mar 5, 2019 38:10

Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.

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Off The Clock: Rae Dolan

The Marketing Agency Leadership Podcast

Play Episode Listen Later Feb 19, 2019 67:52

Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion. She's spoken at multiple events like Webmaster’s World, SMX, SearchHOU, Affiliate Summit East, LeadsCon, SEOClass Workshop Series, and has regularly written for Search Engine Land and Marketing Land. She's won multiple awards and is seen as a thought leader in the affiliate and SEO community.

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Talking Technology and Featured Snippets

Play Episode Listen Later Jan 12, 2019 29:50

Eric Enge, CEO at Stone Temple Consulting, spent 15 to 20 years providing SEO, content marketing, and social media for large enterprise clients, including several Fortune 50 clients. The company distinguishes itself with a strong commitment to solving actual problems, rather than pitching generic formulas and “hoping they stick.” Stone Temple Consulting became part of Perficient Digital, a $500 million public consulting firm, in July 2018, after a 3-month courtship. Today, Eric serves as General Manager of Perficient Digital. Lead co-author of The Art of SEO, the 900+ page “bible of SEO,” contributing author (Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today), host of 2 live video broadcasts a week (The Digital Marketing Excellence Show and The Digital Marketing Answers Show) and a Coursera Instructor, Eric spent the first 10 years of his career at Phoenix Technologies, manufacturer of BIOS, a software piece that “boots” most of the world's computers, and then 5 years running his own business development consulting firm. He took a right turn when a friend asked him to build business development strategies for a DVD e-tail site. Eric researched ways to use search engines to drive traffic the company's page. A year later, organic searches had generated $3 million in annual sales. Eric became the SEO digital marketing expert. Approaching problems from unconventional angles is characteristic of his work. A global Fortune 200 e-commerce site that requested that Stone Temple audit their site, check the SEO, and add some content marketing to overall increase organic search traffic and sales from that traffic. Stone Temple discovered 95 percent of the company's business came from the US site, but Google spent 70% of its crawling time going to the international versions of the site. In a bold move, Stone Temple blocked Google's access to the international versions of the site. The result? Total aggregate site traffic increased 30% in 60 days. In this interview, Eric provides a wealth of information on: 1) the goal and impact of Google's 2018 updates (how to make query responses relevant to users—by looking at not only the content that answers user's question, but also the content that would answer the related questions that would tend to follow), 2) the role of “featured snippets” and “speakable markup.” (A featured snippet includes an answer that has been extracted from a webpage, a link to the page, the page title and the URL. Because the featured snippet block appears above the organic search results and below the AdWords block, it sits, not in position 1 of the Google search results, but in what is referred to as “position 0.”), and 3) the future of conversational interfaces. He asks what a good conversational interface looks like and what it will take to build it. “People will shift to voice experience,” he says, “once it becomes a better option for them than their keyboard experience.” Finally, Eric talks about “who to hire” and why and how he sold his company as he approaches his retirement Eric can be reached on Twitter at @stonetemple or on LinkedIn at https://www.linkedin.com/in/ericenge/.

Trump's UN Speech, WW & Snapchat Shopping - Tuesday, September 25th, 2018

The NewsWorthy

Play Episode Listen Later Sep 25, 2018 9:07

The news to know for Tuesday, September 25th, 2018! Today, we're talking about President Trump's speech to the UN General Assembly, what Judge Kavanaugh said in a TV interview and Fortune's list of The Most Powerful Women. Plus: Weight Watchers name-change, Facebook dating and Scrabble words. Those stories and many more in less than 10 minutes. Award-winning broadcast journalist and former TV news reporter Erica Mandy breaks it all down for you. Head to www.theNewsWorthy.com to read more about any of the stories mentioned (click episodes) or see below... Today's episode is brought to you by the world's largest consignment and thrift store, Swap.com. Use the promo code NEWSWORTHY for 35% off select items. Sources: Trump Addresses UN: PBS (watch live), FOX News, Vox Kavanaugh on Camera: FOX News, AP Rod Rosenstein: AP, USA Today, The Washington Post National Voter Registration Day: Register to Vote Here or Here, Forbes SiriusXM + Pandora: CNBC, WSJ, Digital Trends Weight Watchers Change: Today, CNN, People Facebook Portal: Cheddar, Fortune Facebook Dating: WIRED, TechCrunch Instagram Founders Leave: NYT, TechCrunch Snapchat Shopping: The Verge, TechCrunch, Marketing Land Microsoft Office AI Tools: The Verge, TechCrunch Most Powerful Women: Fortune New Scrabble Words: Reuters, CBS News

Facebook Launches Playable Ads for App Developers - Aug. 3, 2018

Play Episode Listen Later Aug 3, 2018 8:34

Today's Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. For more, visit our blog: https://goo.gl/2TMo8w -------------------------------------------- Sources: Ginny Marvin: https://marketingland.com/facebook-launches-playable-ads-tests-retention-optimization-for-app-advertising-245312 -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and has released globally. Rick Kelley, VP of global gaming at Facebook, said in a statement, "With playable ads, advertisers can now give players a chance to experience a game in Feed before they install it, creating higher intent. And through two additions to our value suite, game developers can more efficiently reach their most valuable players — whether they're optimizing for payers or for retention.” So, what does this mean for marketers who aren't advertising gaming apps? In the podcast, Josh and I discussed how this is the first stepping stone for Facebook in creating new ad types for mobile app marketers. Marvin points out that Google is ahead of Facebook already. What I'm particularly interested in is the opportunity for the advancement of ad types into the realms of VR and AR. Previously on the podcast, Phillip and I discussed IKEA's Place app that allows for users to place furniture in their environment using AR technology to see if the color and style of the chair would be appropriate. I wonder if the same could be done in a more advanced ad type, offering a demo of a particular item without requiring the user to download a separate app. Marvin also writes that a minimum return on ad spend (ROAS) feature will be launching the coming weeks, allowing advertisers to "be able to set a minimum spend to target users that the system determines are most likely to make in-app purchases." This isn't useful for gaming apps, but for other apps that require in-app purchases, as well. Today's cast: Josh Lyons (Commexis Social Media Intern) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Facebook's Political Ad Authorization System is Blocking Non-political Ads - July 19, 2018

Play Episode Listen Later Jul 19, 2018 11:28

Today's Commexis Cast discusses a problem facing many brands: Facebook's automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not. Visit our blog for more: https://goo.gl/pDn2L9 -------------------------------------------- Sources: Amy Gesenhues on Marketing Land: https://marketingland.com/facebooks-automated-systems-to-monitor-political-advertisers-are-blocking-the-wrong-ads-243760 Sarah Frier on Bloomberg: https://www.bloomberg.com/news/articles/2018-07-02/facebook-s-algorithm-blocks-ads-for-bush-s-beans-singers-named-clinton -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- Following the revelations in the Cambridge Analytica scandal, as well as evidence of attempted Russian interference and influence on the 2016 presidential election through Facebook ads, the social media giant has been working to reduce the chances of such controversy while also making political advertising on the platform more transparent. To that end, Facebook instated a political ads policy in May that requires individuals who wish to run political ads to be verified, as well as inform Facebook on the individuals or political entities that purchased the ad. Artificial intelligence is then used to detect individuals who are not verified, or who have not listed the purchaser of the ad, and are running political ads. These ads are then blocked. Or, ideally they are. Amy Gesenhues on Marketing Land reports that it's not just political ads that are being blocked. Many ads that have keywords that could be ID'd as political are being blocked. Gesenhues quotes from a Bloomberg Report that a farming company, a hair waxing salon, and even Walmart had ads blocked for featuring the word "bush". The Facebook algorithm clearly misinterpreted the use of the keyword for a reference to former Presidents George H.W. Bush and George W. Bush. Advertisers in Clinton, Iowa and Clinton, Tennessee had their ads blocked, as well, seemingly for having an address located in the text. Our own paid social team, Rebekah and Jim, have found that Facebook is also blocking ads under this criteria that don't directly state obvious political keywords. They both found that some ads are flagged for seemingly no reason, and that an appeal can often take days, weeks, or months. This error could ultimately be detrimental for a small or medium sized business, for whom Facebook doesn't offer fantastic customer support for. Today's cast: James Van Horn (Commexis Paid Placement Specialist), Rebekah Milsted (Commexis Social Media Manager) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Google's Page Speed Update Rolls Out! - July 10, 2018

Play Episode Listen Later Jul 10, 2018 6:35

Today's Commexis Cast breaks down what the Google's "Speed Update" means for their search algorithm and your rankings. For more, visit our blog: https://goo.gl/FZiGdn -------------------------------------------- Sources: Barry Schwartz on Marketing Land: https://searchengineland.com/google-speed-update-is-now-being-released-to-all-users-301657 Barry Schwartz' FAQ: https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929 Google's Original Speed Update Blog Post: https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- The update that focuses on mobile page speed in particular, Google says, will only effect the slowest of the slow sites. For those with fast sites that think boosting their site speed even more might help, Schwartz has a great FAQ from January, when the update was first announced, that clarifies making a fast site even faster won't have significant changes under this new algorithm. While it is extremely important, site speed isn't the only factor Google considers when creating rankings for pages. The quality of the content, as well as the relevance to search queries all play a role. In fact, Google confirmed in Schwartz' FAQ that even a slow site with great content may still rank about faster sites. That said, if your site hasn't had maintenance or optimizing in a long while, or your site is out of date, you may be affected by this new algorithm change. You can check how your site is performing on desktop and mobile by using Google's PageSpeed Insights. If you're dissatisfied with your result, or find yourself frustrated by your sites slow loading speed, don't be afraid to reach out and see if we can help. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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YouTube May Be Increasing The Number of Ads On Videos - July 6, 2018

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Play Episode Listen Later Jul 6, 2018 9:26

Today's Commexis Cast discusses an anecdotal report of YouTube's increase ad serving on longer videos, as well as creators tweaking their content length to better match YouTube's algorithm. For more, visit our blog: https://goo.gl/FUpTjx -------------------------------------------- Sources: Tim Peterson on Digiday: https://digiday.com/media/creators-making-longer-videos-cater-youtube-algorithm/ Amy Gesenhues on Marketing Land: https://marketingland.com/is-youtube-serving-up-more-pre-roll-mid-roll-video-ads-243505 -------------------------------------------- Follow us on social media for more! Facebook: https://www.facebook.com/Commexis1/ Instagram: https://instagram.com/commexis1 Twitter: https://twitter.com/Commexis -------------------------------------------- Amy Gesenhues on Marketing Land reported that Dan Shure, SEO consultant and podcast host, found that 6 ads were being served on a 17 minute long YouTube video. The ads consisted of two skippabled pre-roll, two mid-roll ads a third of the way through the video, and two mid-roll ads two-thirds of the way through the video on the Maschine Master's channel. You can find a link to a video showcasing the increase in in ads here. When Marketing Land reached out to YouTube for comment, they received the following response: "Our goal is to ensure ads are useful and relevant to users. The amount of ads that a user sees will vary based on a number of factors including ad preferences and the dynamics of auction and advertiser demand." The increase in video ads isn't just being noticed by SEO experts, either. YouTube creators have been modifying their content to best react to YouTube's algorithm shifts. Tim Peterson on Digiday spoke with many popular YouTube creators who say they've been lengthening their videos for that exact reason. Not only does the algorithm prefer longer videos, as retention rates tend to be better with that content, but there's an increased likelihood of having ads placed on that video. Furthermore, users may be less inclined to bounce away from an ad halfway through a 12 minute video, while the same ad halfway through a six minute video would fair worse. That said, Phillip and I discussed our displeasure with having six ads on one YouTube video. Phillip noted that he'd likely abandon the video if presented with that many ads. While I'm not so sure I would, as four mid-rolls ads reminds me a lot of traditional TV, I can't image investing that much into a video and then abandoning it. Perhaps that's just because I don't tend to watch traditional TV anymore (hello Twitch and Youtube) and therefore my alternatives would just be other videos. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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The Week In Ad Tech Headlines (June 25th - 29nd)

The PPC Show Podcast

Play Episode Listen Later Jun 29, 2018 19:15

Hey everyone, I'm Paul Wicker and I'm JD Prater. Today is June 29nd 2018 and these are your top 6 PPC Headlines from this week. Goodbye, dark posts: How Facebook's and Twitter's ad-transparency tools work On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less risk of foreign interference in political elections. DoubleClick No More! Google Renames Its Ad Stack Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. While most of the changes are in name only (for example, Google AdWords are now Google Ads), Google says it plans to make its products more centralized to help marketers use them together. Instagram's Video Chat and New Custom AR Filters Instagram has just released a slew of new features, including a new video chat, custom AR filters designed by third parties like celebrities and influencers, and the new Explore feature. Facebook Reverses Its Crypto Ad Ban Facebook announced it's reversing its cryptocurrency ad ban effective immediately. The company says it will allow ads and related content from “pre-approved advisers,” but will still not allow ads promoting binary options and initial coin offerings. According to the FTC, consumers lost $532 million to cryptocurrency-related scams in the first two months of 2018, Coindesk reported on Monday. And an agency official warned that consumers will lose more than $3 billion by the end of the year. Facebook's ‘Keyword Snooze' feature will let users hide posts with specific words or phrases for 30 days Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period. While organic content from friends, Pages and Groups will be impacted, Facebook confirmed with Marketing Land that the Keyword Snooze feature will not apply to ads in the News Feed. Amazon Is Retiring CPM Ads CPM Ads will be stopped on September 30, 2018, according to the official company announcement. Amazon doesn't explain why it has decided to phase out CPM Ads, but it could be because the company is either moving more publishers to other units, and/or these have not proven to be as popular as expected, TechCrunch reported. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Facebook Live Broadcasts Have Doubled YoY Since Debut in 2016 - Apr. 09, 2018

Play Episode Listen Later Apr 9, 2018 9:14

Today's Commexis Cast discusses the two year anniversary of Facebook Live! To celebrate, Facebook released a ton of statistics on the streaming tool's success including a year over year doubling of FB Live broadcasts. Amy Gesenhues on Marketing Land has a full breakdown of Facebook's stats, which I'll list briefly below: The number of daily average broadcasts has rise 1.5 times for verified Publisher pages. Live videos often have 6 times the amount of engagements/interactions than with regular videos. Since 2016, there have been 3.5 billion Facebook Live videos. And there have been more than 150 billion reacts to Live videos. Facebook says that hundreds of millions of people have used Facebook Live, and nearly 2 billion Facebook users have watched Live videos. Phillip and Matt discussed what makes Facebook Live so unique compared to other streaming platforms, as well as what your brand can do to create Facebook Live content. Both ourselves and clients have had a lot of success with Facebook Live, and following the Facebook algorithm update in January it is no surprise. Reach, impressions, and interactions all lift significantly even if only doing a single Facebook live video in a month. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Marketing Land 101 (JJ 691)

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Play Episode Listen Later Apr 2, 2018 20:31

Marketing Land 101 (JJ 691) Transcript: Jack Butala: Jack and Jill here. Jill DeWit: Hi. Jack Butala: Welcome to the Jack Jill show, entertaining real estate investment talk. I'm Steven Jack Butala. Jill DeWit: I'm Jill DeWit, broadcasting from sunny Southern California. Jack Butala: Today, Jill and I talk about marketing land 101, which seems really fitting, Jill, because I know you just got off the phone and sold a 40 acre property. Jill DeWit: Every time I do that, you know, I learn more about it. You know what I mean? Jack Butala: It's amazing how much you learn just from one phone call from a land buyer, even, we've been doing this since the '90s. Jill DeWit: Exactly. Jack Butala: Every single time I talk to, even a Land Academy member about their experiences. I mean, that's kind of the whole point of the show here, is to share our experiences so you can skip 20 years. Jill DeWit: Exactly, that's for sure. Jack Butala: Real quick, what happened with, I know this ... Jill DeWit: I'll tell you on the show. Jack Butala: Oh, all right. Before we get into it, let's take a question posted by one of our members on the jackjill.com online community. It's free. Jill DeWit: Thank you. It's on landinvestors.com, by the way, that's where you go to find this. Okay, Neal asks, "This was my first country mailer, and I think it perfectly reflects why eventually it's better to target subdivisions separately with more specific pricing." "Ding ding," to quote you Jack, Steven. Jack Butala: Well, you know, go ahead, we'll finish the question. I have lots to say about pricing and targeting. Jill DeWit: Okay, "I'm getting a good response, but one signed and returned offer in the subdivision of my choice, New Mexico, makes me think that this offer was way too high, despite it being less than the 20% of the assessed value per the county and less than 25% of the going market value general to the county on Land Watch and Land Pin" Jack Butala: I'm going to stop you right there for one second. Jill DeWit: Okay. Jack Butala: We never advocate using the assessed value for pricing. Jill DeWit: It's true. Jack Butala: Never. Assessed value is very different county to county and extremely different state to state. If you've ever looked at your property taxes on your house, you know that. Jill DeWit: They're often behind. I think they're always behind. Jack Butala: Here's the good news, you know, you got the first one out of your way. Jill DeWit: The first mistake? Jack Butala: Yeah. [inaudible 00:02:16] more people. Go ahead. Jill DeWit: Yeah, yeah. All right, "My offer worked out to be $262 per acre for a five acre parcel," so it was $1,311. Jack Butala: Not bad. Jill DeWit: "I am now trying to do my due diligence in the area and work more specific to the subdivision, but I'm also not finding any sold comps. I'm looking in Zillow, Trulia, Redfin Realtor, so it's hard to feel good about my offer price for this particular parcel, especially when it's not exactly enriched with Jack's four As." He puts in here, here's the things. "It's barren, flat with not even a bush, it looks like the parcel's locked in there, no physical barriers to the road, I don't know,

Marketing Land 101 (JJ 691)

southern california new mexico ding zillow trulia assessed jack jill marketing land

Play Episode Listen Later Apr 2, 2018 20:31

Marketing Land 101 (JJ 691) Transcript: Jack Butala: Jack and Jill here. Jill DeWit: Hi. Jack Butala: Welcome to the Jack Jill show, entertaining real estate investment talk. I'm Steven Jack Butala. Jill DeWit: I'm Jill DeWit, broadcasting from sunny Southern California. Jack Butala: Today, Jill and I talk about marketing land 101, which seems really fitting, Jill, because I know you just got off the phone and sold a 40 acre property. Jill DeWit: Every time I do that, you know, I learn more about it. You know what I mean? Jack Butala: It's amazing how much you learn just from one phone call from a land buyer, even, we've been doing this since the '90s. Jill DeWit: Exactly. Jack Butala: Every single time I talk to, even a Land Academy member about their experiences. I mean, that's kind of the whole point of the show here, is to share our experiences so you can skip 20 years. Jill DeWit: Exactly, that's for sure. Jack Butala: Real quick, what happened with, I know this ... Jill DeWit: I'll tell you on the show. Jack Butala: Oh, all right. Before we get into it, let's take a question posted by one of our members on the jackjill.com online community. It's free. Jill DeWit: Thank you. It's on landinvestors.com, by the way, that's where you go to find this. Okay, Neal asks, "This was my first country mailer, and I think it perfectly reflects why eventually it's better to target subdivisions separately with more specific pricing." "Ding ding," to quote you Jack, Steven. Jack Butala: Well, you know, go ahead, we'll finish the question. I have lots to say about pricing and targeting. Jill DeWit: Okay, "I'm getting a good response, but one signed and returned offer in the subdivision of my choice, New Mexico, makes me think that this offer was way too high, despite it being less than the 20% of the assessed value per the county and less than 25% of the going market value general to the county on Land Watch and Land Pin" Jack Butala: I'm going to stop you right there for one second. Jill DeWit: Okay. Jack Butala: We never advocate using the assessed value for pricing. Jill DeWit: It's true. Jack Butala: Never. Assessed value is very different county to county and extremely different state to state. If you've ever looked at your property taxes on your house, you know that. Jill DeWit: They're often behind. I think they're always behind. Jack Butala: Here's the good news, you know, you got the first one out of your way. Jill DeWit: The first mistake? Jack Butala: Yeah. [inaudible 00:02:16] more people. Go ahead. Jill DeWit: Yeah, yeah. All right, "My offer worked out to be $262 per acre for a five acre parcel," so it was $1,311. Jack Butala: Not bad. Jill DeWit: "I am now trying to do my due diligence in the area and work more specific to the subdivision, but I'm also not finding any sold comps. I'm looking in Zillow, Trulia, Redfin Realtor, so it's hard to feel good about my offer price for this particular parcel, especially when it's not exactly enriched with Jack's four As." He puts in here, here's the things. "It's barren, flat with not even a bush, it looks like the parcel's locked in there, no physical barriers to the road, I don't know,

Facebook Changes Their Branded Content Policy - Jan. 26, 2018

Play Episode Listen Later Jan 26, 2018 6:57

Today's Commexis Cast discusses Facebook's change to its branded content policy which is aims to clarify what is acceptable branded content and what is an ad. Marketing Land's Tim Peterson defines what branded content is, and what it can turned into. "In theory," Peterson writes, "it refers to an article or video that a brand paid a publisher or creator to produce or star in and to distribute to their audience. However, in practice, it can simply be an article or video that a brand paid a publisher or creator to distribute to their audience; it may not even be content but instead a link to a product page on a brand's e-commerce site, making something that was already closely related to an ad now all too identical to one." Facebook's goal, then, is to fight this form of influencer/publisher ad fraud. Facebook added the following line to it's content policy: "Don't accept anything of value to post content that you did not create or were not involved in the creation of, or that does not feature you." Going forward, Phillip and Matt hope this will cut down on the amount of misleading advertising on Facebook (and potentially instagram). The enforced use of #ad on Insta saw a rise in influencer marketing Today's cast: Len Ward (Commexis President), Phillip Brooks (Commexis Lead Strategist), and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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The Over Saturation of Third-Party Ad Trackers - Jan. 08, 2018

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Jan 8, 2018 12:32

Today's Commexis Cast discusses the frequency of trackers on websites, Facebook's "5 Graphs to Change the Way You Understand Mobile Video---and TV", and lukewarm progress the Facebook Journalism Project has made. First, eMarketer's latest report details just how prevalent third-party ad trackers really are. The data, which comes from Cliqz and Ghostery, "loaded over 144 million web pages in over a dozen countries and found that 77.4% of all websites had at least one third-party tracker." Furthermore, 16.2% of sites had 10+ trackers. The worry is that overloading a site with trackers can drastically reduce load times and site performance. Phillip explains how site owners are going to need to keep a tight leash on just how many trackers they're using. Second, the Cast discusses Marketing Land's Tim Peterson's breakdown of Facebook's latest blog post on "5 Graphs to Change the Way You Understand Mobile Video---and TV." As you can see, the non-skippable pre and mid-roll ads seem to have the highest success compared to the other portions of Facebook mobile video advertising. But there's an important note: this data is based on watch time, not completion rate, and we can't see any numbers. So, how useful is this data, really? The Cast weighs in. Finally, the Cast discusses Lucia Moses' piece on Digiday on The Facebook Journalism Project's lukewarm first year. Today's cast: Len Ward (Commexis President) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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3 Important Search Engines to Leverage for Your Content Marketing

Play Episode Listen Later Dec 18, 2017 24:19

Join Chris and Matt for our 400th episode! Celebrate the big day with us as we discuss "3 Important Search Engines to Leverage for Content Marketing" by Rachel Lindteigen at Marketing Land. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

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Google Says Goodbye to "First Click Free" - Dec. 14, 2017

Play Episode Listen Later Dec 14, 2017 9:01

Today's Commexis Cast discusses Google's decision to end their "first click free" policy for publishers. Plus, 5 ways to maximize your video strategy on Facebook, and new stats on using Instagram to reach millennial women. Marketing Land's Ben Barokas details the end of Google's "first click free" much to the delight of publishers. Now, the decision of whether or not to paywall content, and how to do so, will be completely in the publishers hands. And with that, Barokas comments, "almost a fifth of online users are willing to pay for an ad-free browsing experience, according to Nielsen Media Labs, it is increasingly evident that alternative models of compensation — such as subscriptions — are gaining popularity and are set to shape the future of digital media consumption." Second, Aubrie Richey on AdWeek offers give tips to maximize your video use on Facebook. From simply making sure you're shooting vertical to planning a video for each step of the buyer's journal, Richey covers everything you'll need to kick start your video campaign. Finally, AdWeek's Katie Richards has new formation from Bustle about targeting the millennial women demographic. Namely that 40% say Instagram is the best way to reach them. Shocked? Don't be, as 91% say social media in general is the best way reach this audience. Social media is a vital tool in a marketer's toolbox, and Richard's piece shines some useful light on the subject. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Tweet Threads and Insta Hashtag Following - Dec. 13, 2017

Speaking Of Wealth with Jason Hartman

Play Episode Listen Later Dec 13, 2017 11:44

Today's Commexis Cast discusses the integration of tweet threads into Twitter's native UI, Instagram allowing users to follow hashtags, Facebook Watch and Facebook Marketplace's slow growth, and Pinterest tops the 3rd most used search engine. People love them, but on desktop tweet chains, threads, or storms (pick your poison) are a nightmare to read. With that in mind, Twitter now has a dedicated Tweet thread button, allowing users to quickly chain together their tweets. In addition, users can now easily read tweet threads by clicking a "show thread" button beneath a tweet in that thread. Twitters expansion of it's platform from a 140 character micro blogging site to 280 character thread site has been met with some success, but does this dilute Twitter's original purpose? Phillip voices his concern. Marketing Land's Tim Peterson details Instagrams latest feature: hashtag following. Users can now follow a hashtag in the same way they follow a person or business, allowing curated posts from that tag to appear in their feed. The feature isn't open to advertisers yet, but it could become quite a hit in the future. eMarketer's latest report dives deep in the problems facing (no pun intended) Facebook Watch and Facebook Marketplace. According to the survey conducted by RBC Capital Markets, 7 in 10 users never use the Marketplace tab, and 8 in 10 never use Watch. Is Facebook muddying the waters of their service, or is this just a slow start? The Cast weighs in. Finally, when you think of Pinterest you probably think of cute DIY crafts or tantalizing recipes. But did you know that it's also the 3rd most used search engine behind Google and YouTube? For more on how to use this platform to its fullest, Marketing Land has a great write-up. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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SW 312 - FBF - The Online Marketing Manual with Ric Dragon

Play Episode Listen Later Nov 17, 2017 29:27

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences. Website: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever DragonSearch Online Marketing Manual

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Safari's Attack on 3rd Party Tracking - Oct. 16, 2017

Play Episode Listen Later Oct 16, 2017 8:16

Today's Commexis Cast discusses Apple's latest update to Safari, which aims to hinder the effectiveness of third-party tracking software. Marketing Land's Tim Peterson reports that Facebook's ability to track web visits on third-party pages has been reduced due to the browser update, which might spell trouble for advertisers. And Ross Benes on Digiday tells of publisher woes with the new app, some of which have lost 10-20% of their CPM going into the 4th quarter due to the update. What does this mean in the broader picture? And what should you do in the advent of these changes? Phillip and Len tell all. Tim Peterson's article on Marketing Land: https://marketingland.com/apples-anti-tracking-tool-restricts-facebooks-ability-follow-people-around-web-225876 Ross Benes' piece on Digiday: https://digiday.com/media/publishers-already-feeling-pain-apples-move-ad-tracking/ Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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77 – October 13 2017

Tech Narratives Podcast

Play Episode Listen Later Oct 13, 2017 10:30

This is Episode 77 of the Tech Narratives Podcast, for October 13, 2017. If you're enjoying the podcast, you might also enjoy a subscription to the Tech Narratives site just as much (or possibly even more). There's a 30-day free trial, and after that it's $10/month. You can read more about what a subscription gets you at www.technarratives.com/become-a-subscriber/ Below is a listing of the news stories covered, the Tech Narratives item, and the source for each: 1. Samsung Reports Great Preliminary Q3 Numbers, CEO Will Resign in March TN Link: https://wp.me/p8ecZ5-30x Source Link at Bloomberg: https://www.bloomberg.com/news/articles/2017-10-12/samsung-quarterly-profit-climbs-on-surging-chip-demand-displays 2. Amazon Suspends Studio Chief Roy Price Over Sexual Harassment Allegations TN Link: https://wp.me/p8ecZ5-30F Source Link at Variety: http://variety.com/2017/tv/news/amazon-puts-roy-price-on-leave-of-absence-exclusive-1202588885/ 3. Prominent Women Launch Twitter Boycott on Friday Over Abuse Issues TN Link: https://wp.me/p8ecZ5-30M Source Link at USA Today: https://www.usatoday.com/story/tech/news/2017/10/12/rose-mcgowans-harvey-weinstein-tweets-got-her-suspended-fromsome-women-and-men-pledge-boycott-twitte/760130001/ 4. Facebook Launches Basic Food Ordering Feature Through Partners TN Link: https://wp.me/p8ecZ5-30X Source Link at Facebook: https://newsroom.fb.com/news/2017/10/order_food/ 5. Qualcomm Seeks iPhone Sales and Manufacturing Ban in China TN Link: https://wp.me/p8ecZ5-312 Source Link at Bloomberg: https://www.bloomberg.com/news/articles/2017-10-13/qualcomm-seeks-china-iphone-ban-escalating-apple-legal-fight 6. Advertising Trade Groups Push for Faster Implementation of Self Regulation TN Link: https://wp.me/p8ecZ5-31d Source Link at Marketing Land: https://marketingland.com/industry-groups-self-regulatory-program-coalition-for-better-ads-226109#.Wd-nLFr8Txo.twitter 7. T-Mobile Caps Roaming Benefit in Canada and Mexico TN Link: https://wp.me/p8ecZ5-31l Source Link at Gizmodo: https://gizmodo.com/t-mobile-dials-back-major-un-carrier-perk-1819439382 8. Uber Files Appeal in London Hours Before Deadline TN Link: https://wp.me/p8ecZ5-31u Source Link at Evening Standard: https://www.standard.co.uk/news/transport/uber-formally-lodges-appeal-just-hours-before-deadline-a3657776.html Four additional news items mentioned on the podcast: Twitter Moments Data: https://medium.com/@balajis/how-big-is-twitter-moments-f3a81ee85f71 Amazon Book Stores and Whole Foods: https://www.wsj.com/articles/amazon-bookstores-offer-peek-into-whole-foods-future-1507887003 Twitter Bots: https://www.bloomberg.com/news/articles/2017-10-13/twitter-is-crawling-with-bots-and-lacks-incentive-to-expel-them Google AI Experiment: https://experiments.withgoogle.com/ai/teachable-machine I welcome your feedback. You can find me on Twitter at @jandawson or @technarratives, or email me at jan@jackdawresearch.com.

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Episode 4: Megan Hannay, CEO & co-founder, ZipSprout

Toro Town Talks

Play Episode Listen Later Oct 8, 2017 11:42

Megan Hannay is the CEO and co-founder of ZipSprout, a company that matches businesses with local marketing opportunities. She’s also a columnist for Marketing Land as well as the host of her own podcast, The Zip. Megan is a true liberal arts major – having combined English, French and Creative writing – but a large share of her colleagues is made up of developers from the tech world. In our conversation, she talks about what it’s like for a liberal arts major to work with developers. And she also shares her thoughts on whether or not it’s fair to demand from a job that it doesn’t bore you.

The Google-Facebook Duopoly Exceeds Expectations - Sept. 22, 2017

Play Episode Listen Later Sep 22, 2017 8:19

Today's Commexis Cast discusses Google and Facebook's increasing success, surpassing even their own expectations. eMarketer reports that digital ad spend on the platform totals over 60%. Plus, Marketing Land's Tim Peterson reports that Facebook will begin targeting ads based on physical location visits. Who will this change be good for? Len and Phillip dive into the options. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist) . Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Spotify's New Self Service Ads Take Off! - Sept. 21, 2017

Play Episode Listen Later Sep 21, 2017 9:47

On today's episode: The Cast discusses Spotify's new self service ad platform. AdWeek's Lauren Johnson reports that the new service will allow users to upload scripts and have voice-overs created automatically. How will this help small and medium sized business? Len and Phillip give you the details. Plus, Tim Petereson on Marketing Land explains Facebook's shift to more human elements to review to their ad targeting options. How will this effect Facebook? The Cast weighs in. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist) . Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Amazon Says Goodbye to the '1-Click' Patent - Sept. 13, 2017

Play Episode Listen Later Sep 13, 2017 10:23

On today's episode: The Cast discusses the expiration of Amazon's "1-Click" patent, as reported by Marketing Land's Greg Sterling. What does this mean for Amazon going forward? And will this expansion of the 1-Click purchase help reduce shopping cart abandonment? The Cast weighs in. Second, a new report by Yes Lifecycle Marketing shows that personalized e-mails double unique clicks, yet only 98% of e-mails in the study used this technique. Phillip and Len dive deep on how easy personalized e-mails are and why you should be using them. And for our final story, the WPP argues that Facebook and Google should be regulated by the government. How likely is this? Len explains why it's just a fantasy. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Digital & Creative Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

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Consumers Want to Buy Directly From Your Brand! - Aug. 31, 2017