Podcasts about Hertz

This is a special edition of the New York Institute for the Humanities' Vault podcast. On October 10, 2025, NYU's Journalism Institute hosted a day-long conference titled Podcast Intellectuals: Producing Original Scholarship with Audio. Over the course of three panels, scholars, podcasters, and journalists discuss how academics might employ the techniques of narrative audio as part of their research. In the first panel, podcaster Benjamen Walker discusses his work with NYU media studies professor Mara Mills as they produce Tuning Time, a podcast about the politics of time stretching technology. Professor Mills is an interdisciplinary scholar in the fields of disability studies, Science and Technology Studies, and sound studies. She teaches in the Department of Media, Culture, and Communication and is Director of the NYU Center for Disability Studies. Her work on “disability and media” spans disability arts and technoscience, with a focus on the history, politics, and cultures of electronics and digital media. Benjamen Walker is a radio writer and producer. He is one of the co-founders of the podcast network Radiotopia from PRX, and for a decade hosted and produced his award winning program Benjamen Walker's Theory of Everything. The first panel concluded with a presentation by NYU musicologist Fanny Gribenski in which she discusses her current project, The Elephant in the Piano: Music, Ecology, Empire. The book, and podcast, is an investigation of the 19th century piano through a material history of its primary components: ivory, wood, felt, and metal. Professor Gribenski is a historical musicologist who specializes in the history of musical and sonic practices. Her first book, L'Église comme lieu de concert. Pratiques musicales et usages de l'espace (Paris, 1830–1905) analyzes the role of music in the production of sacred spaces. Tuning the World: The Rise of 440 Hertz in Music, Science, and Politics, 1859-1955 (University of Chicago, 2023) traces the rocky path towards international pitch standardization. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

This is a special edition of the New York Institute for the Humanities' Vault podcast. On October 10, 2025, NYU's Journalism Institute hosted a day-long conference titled Podcast Intellectuals: Producing Original Scholarship with Audio. Over the course of three panels, scholars, podcasters, and journalists discuss how academics might employ the techniques of narrative audio as part of their research. In the first panel, podcaster Benjamen Walker discusses his work with NYU media studies professor Mara Mills as they produce Tuning Time, a podcast about the politics of time stretching technology. Professor Mills is an interdisciplinary scholar in the fields of disability studies, Science and Technology Studies, and sound studies. She teaches in the Department of Media, Culture, and Communication and is Director of the NYU Center for Disability Studies. Her work on “disability and media” spans disability arts and technoscience, with a focus on the history, politics, and cultures of electronics and digital media. Benjamen Walker is a radio writer and producer. He is one of the co-founders of the podcast network Radiotopia from PRX, and for a decade hosted and produced his award winning program Benjamen Walker's Theory of Everything. The first panel concluded with a presentation by NYU musicologist Fanny Gribenski in which she discusses her current project, The Elephant in the Piano: Music, Ecology, Empire. The book, and podcast, is an investigation of the 19th century piano through a material history of its primary components: ivory, wood, felt, and metal. Professor Gribenski is a historical musicologist who specializes in the history of musical and sonic practices. Her first book, L'Église comme lieu de concert. Pratiques musicales et usages de l'espace (Paris, 1830–1905) analyzes the role of music in the production of sacred spaces. Tuning the World: The Rise of 440 Hertz in Music, Science, and Politics, 1859-1955 (University of Chicago, 2023) traces the rocky path towards international pitch standardization. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a special edition of the New York Institute for the Humanities' Vault podcast. On October 10, 2025, NYU's Journalism Institute hosted a day-long conference titled Podcast Intellectuals: Producing Original Scholarship with Audio. Over the course of three panels, scholars, podcasters, and journalists discuss how academics might employ the techniques of narrative audio as part of their research. In the first panel, podcaster Benjamen Walker discusses his work with NYU media studies professor Mara Mills as they produce Tuning Time, a podcast about the politics of time stretching technology. Professor Mills is an interdisciplinary scholar in the fields of disability studies, Science and Technology Studies, and sound studies. She teaches in the Department of Media, Culture, and Communication and is Director of the NYU Center for Disability Studies. Her work on “disability and media” spans disability arts and technoscience, with a focus on the history, politics, and cultures of electronics and digital media. Benjamen Walker is a radio writer and producer. He is one of the co-founders of the podcast network Radiotopia from PRX, and for a decade hosted and produced his award winning program Benjamen Walker's Theory of Everything. The first panel concluded with a presentation by NYU musicologist Fanny Gribenski in which she discusses her current project, The Elephant in the Piano: Music, Ecology, Empire. The book, and podcast, is an investigation of the 19th century piano through a material history of its primary components: ivory, wood, felt, and metal. Professor Gribenski is a historical musicologist who specializes in the history of musical and sonic practices. Her first book, L'Église comme lieu de concert. Pratiques musicales et usages de l'espace (Paris, 1830–1905) analyzes the role of music in the production of sacred spaces. Tuning the World: The Rise of 440 Hertz in Music, Science, and Politics, 1859-1955 (University of Chicago, 2023) traces the rocky path towards international pitch standardization. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/music

This week we welcome another very talented Dj and producer based in New York and host of Electronic Movement show podcast, Parallel Preservation who has provided us 1 hour guest with his style of deep expressive techno with emotive hypnotic Electronica. ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!

In today's episode, we have the pleasure to interview Dr. Izzy Justice, author of many books including his newest Life Explained: Chasing 10 Hertz.Dr. Izzy is a sports neuroscientist and executive performance coach, and he's currently the Chief Neuroscience Officer at Neuro580. He's also the founder of Neuro580Gives, a nonprofit focused on mental wellness for underserved youth and the adults who support them, especially teachers and coaches. Over the years, he's advised elite athletes across multiple sports, helping them perform at the highest levels, including major championship wins and Olympic medals.In this episode, you'll learn why your best and worst performances are usually separated by the “crowd noise” in your brain, not talent, what it actually means to get to 10 Hertz and why that brain state unlocks calm, focus, and execution under pressure, and how to rewrite the ending of past failures so they stop hijacking you in the moments that matter most.Enjoy this incredible conversation with Dr. Izzy Justice.To Learn More about Dr. Izzy and buy his books visit: The Books: https://www.amazon.com/Life-Explained-Chasing-Izzy-Justice/dp/1965480373Website/Socials:https://drizzyjustice.com/https://www.instagram.com/dr.izzyjustice/https://twitter.com/izzyjusticehttps://www.linkedin.com/in/izzyjustice/https://www.youtube.com/@neuro580____________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)

Recorded 2026-03-05 18:00:29

Two start-ups a couple of years apart became the inspiration for each other to get better and better and better. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom-and-Pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Steven’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us. But we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [AirVantage Heating & Cooling Ad] Dave Young: Welcome back to the … Wait, what? Gosh, you told me the title, and I have some thoughts, and I forgot the name of the podcast there for a second. Welcome back to the Empire Builders Podcast. Stephen Semple: We’re doing two together here, Dave, Firestone and Goodyear. Dave Young: Stephen Semple’s over there. I’m Dave Young. And this morning we’re talking about Goodyear and Firestone, both? Stephen Semple: Yes, together. Dave Young: Because it’s kind of one thing now, right? Stephen Semple: No, they are separate. Dave Young: Was it? Stephen Semple: They’re separate. Dave Young: No, they’re separate. Stephen Semple: The story is so intertwined between the two of them. I couldn’t figure out a way to break it. But it’s almost kind of like when we did Hertz Avis, like they’re so interlinked. Dave Young: Yeah, yeah, yeah. Stephen Semple: Yeah. So we’re doing it as a single podcast, the two of them. Dave Young: All right. Where do we start? Stephen Semple: Well, what’s interesting is they were both started within two years of each other, both in Akron, Ohio. So Goodyear was founded on August 28th, 1898 in Akron, Ohio by Frank Seiberling. And today they’re the third-largest tire maker in the world with about 18 billion in sales. And Firestone was founded in August, two years later by Harvey Firestone in Akron, Ohio. And in 1988, Firestone was purchased by Bridgestone for $2.6 billion. Dave Young: That’s the one. That’s the one I was [inaudible 00:02:51] yeah. Stephen Semple: Yeah, and Bridgestone today is number two behind Michelin with Goodyear being number three. So both really, really big, really big companies. Dave Young: And in 18 when? Stephen Semple: So 1898 was Goodyear, and 1900 was Firestone. Dave Young: And this is before, this is before mass production of automobiles. Stephen Semple: Yes. Yes. Because if you go back to Episode 35 where we talk about Ford, 1908 is the Model T. So it’s pre-model T. Dave Young: Yeah. So which came first, the tire or the car? Stephen Semple: Well, because there were tires on carriages. Dave Young: No, that’s true. All right. Stephen Semple: And today Michelin is the largest in the world. So if you want to learn about Michelin, go back to Episode 27, because it’s also really interesting how Michelin grew their business. But so we’re dealing with Goodyear and Firestone. Dave Young: All right. So Goodyear- Stephen Semple: And if you think about it, you’re right. Most of the transportation at this time when these companies started were either horse-and-carriage or bicycles. That’s what basically people were using. And Harvey Firestone, he grew up on a farm and went to a business school and was a carriage salesman in Detroit. And at this time, the use of natural rubber is expanding due to vulcanization being created. Because before vulcanization, natural rubber was not very durable. It would crack and all these other things. And carriage wheels were basically a wood wheel with a metal rim around it, no give, a hard ride. Dave Young: Right. Yeah, yeah. I mean, even a rim made of rubber would be better than a rim made of steel. Stephen Semple: Right. So basically he’s a carriage salesman. What he realizes is that what we should do is we should put rubber, instead of steel around the wheel, and that would make a smoother ride. So he leaves Detroit, moves to Akron, Ohio, because Akron, Ohio at the time is the center of the rubber industry. Dave Young: Okay. Why is that? Stephen Semple: I think it had to do with just the fact there was a couple of companies that sprung up in the area. There was the resources in terms of water and a few things along that lines. Dave Young: And the rubber barons came in [inaudible 00:04:56]. Stephen Semple: But there was a lot of that that was happening with … Look, you see it in technology. A couple of companies happen and then … Dave Young: Yeah, there’s this- Stephen Semple: It attracts the talent, it attracts the people, it attracts the investment. Dave Young: There’s this synergy that happens. It was before the word existed. Stephen Semple: Yeah, basically. So he creates and starts selling a wagon wheel that has a solid rubber tire. And so he’s doing these solid tires, and he starts seeing the market shifting to a pneumatic tire. So a tire with a tube in it. Dave Young: With the air inside it. Yeah. Stephen Semple: And he’s also starting to see car sales increasing so he decides to do that. Because even though it’s a niche, he’s seeing it as growing, and he didn’t really get great traction on the wagon tire. But the first pneumatic auto tire is this thing called a Clincher. The tire is attached to the rim by these metal hooks, but these metal hooks can kind of become a bit of a problem. They can tear the tire, things along that lines. So he decides to make, Firestone decides to make a superior car tire, and he creates this new rim and tire system that’s basically better than the Clincher tire. But the problem, at this point, is the rim is part of the car. Basically, it’s hard to change all that. So who’s willing to- Dave Young: Every car has a different one and … Yeah. Stephen Semple: Right. So what he does is, is he approaches Henry Ford because he hears the Model T is coming out, and Firestone undercuts the Clincher to get a foothold in the industry. He says, “Look, I’m just going to come in with a really cheap price. That’s how I’m going to get into there.” And he gets an order for 2,000 units, $110,000 order, and he’s basically betting everything on the ability to deliver on this order. Okay? Dave Young: Wow. Okay. Stephen Semple: Now, enter Goodyear, a little bit of Goodyear history. So I mentioned Goodyear was founded by Frank Seiberling, and Frank had tried several businesses with no success, but he saw the rubber industry as an area for growth. Younger brother joins, and they need a name, and what the inventor of vulcanized rubber was Charles Goodyear. So they decided to call the tire company Goodyear after Charles Goodyear. Dave Young: Just associate yourself with that. Yeah. Stephen Semple: Yeah. Now- Dave Young: Did Charles, was he in on it, or did they just named it after? Stephen Semple: They just named it Goodyear. Dave Young: Okay. You can do that, huh? Stephen Semple: I guess. They were able to. Dave Young: All right. Stephen Semple: So they’re buried in debt, things aren’t going so great, but what they wanted to do is the big growth around this time was bicycles. So they create a vision to create a new type of tire for the bicycle, because it’s a huge craze at the turn of the century, turn of a couple of centuries ago. So there’s like 300 manufacturers of bicycles in the United States, including the Wright Brothers. Dave Young: Right. Yeah. Stephen Semple: But again, they were solid tires. And what these guys created was a pneumatic tire, what Goodyear has created was a pneumatic tire for bicycles because it’s way more comfortable than a solid tire, right? Dave Young: Way more comfortable. Yeah. Stephen Semple: Yeah. So they’re all in and this has to work, but here’s the problem. Bicycle sales stop because, essentially, everyone who wants one has one. So bicycle sales kind of collapsed. And so they’re struggling here, and what they decide to do is they look at the auto business, and they go, “Hey, the auto business is going over there, and we could create a better tire than a Clincher.” Dave Young: Yeah. [inaudible 00:08:24] Stephen Semple: Great. And so who do they decide to approach? They decide to approach Henry Ford because they hear about this Model T coming out. But Ford has already done a deal with Firestone, right? But Goodyear says, “We got an advantage. Here’s the problem. Their tire, the Goodyear tire, Clincher tires will also work on a Goodyear rim. Clincher tires will not work on a Firestone rim.” And here’s what Goodyear says to Ford, says, “You got a problem. Because if somebody needs a new tire, not everywhere had access to Firestone tires, but everybody has access to Clincher tires. So, therefore, our solution is better.” So basically, Ford cancels the deal with Firestone and goes with Goodyear. Dave Young: Oh, no. Stephen Semple: And basically says to Firestone, “I need you to make Clincher tires, which has almost no money in it for Firestone because they got to pay a licensing deal with Clincher. Isn’t it interesting in all of this, Clincher clearly didn’t innovate because we’ve never heard of Clincher before this moment? Dave Young: Oh, right. Yeah. I mean, terrible name, but- Stephen Semple: Clearly didn’t innovate. Dave Young: Right, didn’t figure out that we don’t need these metal things. Stephen Semple: Because they’re clearly the leader at the time, and we don’t hear them any longer. Dave Young: Yeah, yeah. So they had a lead in the market, but … Stephen Semple: So 1908 comes out, the Model T comes out. It’s Goodyear tires on the Model T, Episode 35, go back and learn about the Model T, and Goodyear takes out ads that Goodyear tire is better. By 1909, all GM cars are Goodyear tires. By 1910, Goodyear is doing like four million in sales, which is like 30 million today. Firestone is not done. Dave Young: Yeah. Stephen Semple: So back to Firestone, they see these Goodyear ads, and they figure we’ve got to get a competitive advantage over Goodyear. We’re going to go back to 1908, go back a couple years. The auto industry, tire industry is exploding. The streets are getting clogged with cars, lots of dust, no rules, chaos, and tires are completely smooth. There’s no tread. Dave Young: Okay. Yeah. That’s … Stephen Semple: And they’ve been all sorts of thing people are putting rivets in, metal, all this other stuff to try to create some sort of traction on these tires, right? Especially as the speed of the cars are getting faster. And what Firestone did, they did a lot of research to make traction. And what they discover is let’s do raised sections. Let’s put treads on the tire. Dave Young: Right. Okay. Well, I mean, there you go. Stephen Semple: Works way better. And what they decide to do, they call it the Firestone Non-skid- Dave Young: Stay tuned, and we’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell Ad] Dave Young: Let’s pick up our story where we left off and, trust me, you haven’t missed a thing. Stephen Semple: And what they decide to do, they call it the Firestone Non-skid, and they put that as the pattern on the tread. So if you look down onto a muddy road, what you would read is Firestone Non-skid. Isn’t that awesome? Dave Young: That’s so smart. I love that. Stephen Semple: So basically the ad is on the ground. They sell- Dave Young: Yeah, because it’s written in the mud. It’s written in the snow. Stephen Semple: It’s written in the mud, written in the snow, written on the ground, right? So they sell like 40,000 units in the first year. And now Goodyear starts to feel the pressure from Firestone on the non-skid tire. So they’re like, okay, what are we going to do here? So what Goodyear comes out with is a diamond pattern because it actually has better grip than letters. And at the same time, it’s still unique because they’re the only ones that have a diamond pattern. And they market it as, and I thought this … You know how we always love this whole idea of attaching the familiar to the unfamiliar? They market it as the first all-weather tire. Dave Young: All weather. Yeah. Stephen Semple: Right? Goodyear then, who was ahead of Firestone with this tire, and at this time, all the tire manufacturers are targeting the manufacturers. They’re trying to get in with the manufacturers. Dave Young: Yeah, yeah. Stephen Semple: And it’s 1910. Firestone’s doing three million in sales compared to Goodyear’s four million. But what about consumers and replacement? What would make their lives better? This is the question Firestone starts to ask because it was really hard to change the tire at that time because early tires were attached to the rim, and the rims were permanently attached to the axle. So you couldn’t just remove the wheel and replace it with another wheel. What Firestone creates is a rim called a demountable rim. It’s this novel idea that you could just take the rim off. Dave Young: Wow. Okay. That’s great. Stephen Semple: And risk of tire failure was high. So guess what this created? The whole idea of a spare, and now anyone can change a tire- Dave Young: Nice, yeah. Stephen Semple: … because you’ve got an extra tire. You could just take the rim off, put the new rim on, and you’re all good to go. And this gets so popular that car companies are now creating ways to carry a spare, a rim and a pump, because now anyone can change tire by themselves. By the end of the decade, all Model Ts have a spare. And guess what? Imitators, including Goodyear, jump onto this idea. It’s 1916. Dave Young: Sure. Stephen Semple: Firestone’s selling $44 million. Goodyear is 100 million and now the largest company in the world. So Firestone is still trailing Goodyear. World War I happens. April 1917, this huge mobilization campaign happens. Goodyear and Firestone have to pivot to wartime production. Firestone’s doing rubber boots and all these other things. Goodyear has been pulled into this top secret plan. They’re going to create an aircraft called a blimp. Dave Young: The blimp? Ooh, okay. Stephen Semple: And you know what’s funny? I always wondered, why does Goodyear have a blimp? Because Goodyear was involved in the crating of the blimp. Isn’t that cool? Dave Young: Right. Yeah, that’s good to know. Stephen Semple: So they’re both making lots of money. The blimp is the Goodyear blimp. We now still see it at football games and all this other stuff, right? And Goodyear’s expanding like crazy because of the war effort, and November 11th, 1918, the war suddenly ends. The war ending in World War I hurt a lot of businesses like Indian motorcycles, Goodyear, because what a lot of people don’t realize, unless you look back into history, that the war ended really abruptly. So much so that even the Allies, if you go back and read the history about World War I, we’re unsure whether to accept the surrender of Germany. No battle in World War I happened on German soil. It all happened in France. And how World War I ended is Germany basically did this one final assault where they threw everything at it and was basically it didn’t work, and they surrendered. And everyone was like, “What do you mean the war’s over?” But the problem is Goodyear thought the war was going to continue for a while longer and had a lot of debt and had done lots of expansion and were in serious trouble. In 1921, Goodyear had 85 million in debt. And so they had to bring in somebody to help refinance the business and part of the refinancing included Frank and his brother being removed from running the business. So in May 13th, 1921, they both resigned, the businesses gone to others. Firestone, they still remain involved with the business. By the 1920s, cars are going faster, and Firestone does one more really big innovation. And that’s the balloon tire, which is a wider, bigger tire, flatter tire, lower pressure, smoother ride. Six months, they sell 25,000 tires a week, and that’s really the precursor to the modern tire. Dave Young: The radial-type tire. Stephen Semple: Yeah. Dave Young: Yeah. That’s really cool. Yeah, war does weird things. I mean, in addition to blowing things up. Stephen Semple: Yeah, it does weird things. But the thing is, when I looked at Firestone and Goodyear, to me, what was really interesting was there’s no way you could kind of talk about one without the other because it really is a story of innovation, innovation, innovation. Dave Young: It really is a case of your competition makes you better, right? Because it went back and forth with both of them. Stephen Semple: It did go back and forth with both of them. Dave Young: Right? And the one that lost out was Clinker because they thought they didn’t need to innovate. Stephen Semple: Right. Right. They were the one that’s been lost to history as these two … Because they had, they were the market leader, and then these two coming along out-innovating each other, totally, like I had never even heard of them as a tire company. Lost to history. Dave Young: Me, neither. Stephen Semple: Yeah. Clincher. Dave Young: Clincher. It sounds medical. It’s such a cool story. I have one experience with Goodyear to tell you about. Stephen Semple: Sure. Dave Young: Back 2020 or so. Gosh, has it been that long? Really has. 20 years ago or so, I was in the motor press guild, automotive journalist, and auto manufacturers and tire manufacturers would take journalists on these trips, these junkets. And I got to go on one for Goodyear. They flew us down to Dallas and then flew us out to San Angelo on Mark Cuban’s 757. San Angelo, Texas is where the Goodyear proving ground is. So they have one of these big 10-acre, five-acre lakes that’s only a quarter of an inch deep or half in it. They can control it. It’s just a giant bed of asphalt that they can control the depth of the water. So we got to drive … We probably compared Goodyear to Firestone tires. Stephen Semple: Probably. Dave Young: You drive this pickup on a slalom course on the water with the new Goodyear tire, and then drive it with the competitor’s tire. It’s like, oh boy, the difference. But it was a fun trip. I also got to drive that same day out on the Goodyear proving grounds. They had one of those mining haul trucks. Stephen Semple: Oh, wow. Yep. Dave Young: Right. The three-story tall mining haul truck, and I got to drive that thing. Stephen Semple: I was going to say, did you get to do a 180 on it? Did you get it to do a 360? Dave Young: No, they didn’t let us drive that out onto the wet track, but that was fun. I mean, there’s a big tire. I think at the time, that tire weighed 20,000 pounds and cost $20,000. That’s what I remember about it. Stephen Semple: And it’s interesting when you think about tires because tread pattern and rubber compound and things like that are all the things that really impact performance. And yet the world’s largest manufacturer of tires became famous with an ad where they put a baby in the tire along with the slogan, So Much Rides on Your Tires, right? Dave Young: Yeah, yeah. Stephen Semple: But coming back to one of the ones I love with the whole Firestone thing was putting the name in the tread pattern. I thought that was just … Dave Young: Yeah, I think it’s great. It’s really smart and innovative from an advertising point of view, but as Goodyear proved, easy to knock down. It’s like, well, obviously a proper tread pattern- Stephen Semple: Is better? Dave Young: … is better than the word Firestone for keeping your car on the road. But- Stephen Semple: But again, it was so interesting because Firestone then, or sorry, Goodyear then even recognized by the diamond pattern, they still became unique because they were the first one with the diamond pattern. So it was this very interesting back and forth between these two companies. Dave Young: They were like the cartoon, the sheepdog and the coyote. They’d clock in and fight all day, and then clock out. And I would guess that the Goodyear and the Firestone, there were probably people going back and forth between one company and the other. They probably had the top secret. We hate each other, but the investors, whole different story. Stephen Semple: Well, it was funny. There was one thing I read about where basically if you were in the Firestone offices or foundry or whatever, you were not allowed to say the word Goodyear. And when you were in the Goodyear one, you were not allowed to say the word Firestone. Like it would’ve really been a massive rivalry when you consider the two companies, like how remarkable is this that two companies found within two years of each other, like almost exactly two years of each other in the same city- Dave Young: And then live in the same city. Stephen Semple: … went on to become number two and number three in the tire business. The one that became number one- Dave Young: Kellogg’s and Post. Stephen Semple: … was across the pond in Europe, right? Completely separated from this battle. Dave Young: Yeah. Yeah. Well, thank you for this tiring story. Stephen Semple: You had to go there, didn’t you? Dave Young: Oh, gosh, I shouldn’t have done that, but I did. I did do it. I’m looking forward to the next episode of the Empire Builders Podcast, Stephen. Stephen Semple: All right. Dave Young: Thank you. Stephen Semple: Okay. Thanks, David. Dave Young: Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app and leave us a big, fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

George Reusch, Jr. v. Hertz Corporation

Send a textAll tracks original mix unless otherwise specified:01. Radio Slave, Kameelah Waheed - All Rize (DJ Minx Remix)02. Adoo - On The Floor03. Kaiserdisco - Trip (Extended Mix)04. LUSU - Like This05. Mark Broom - Tribe Vibes (Gene Richards Jr Remix)06. Aitor Ronda - Ghetto Funk Blaster07. Mart1no - Shake Your Hips (Ron Costa Remix)08. Uakoz - Deep Awake (Agent Orange Remix)09. Drunken Kong - The Final Night10. Ed Lopes - Transformer (Melgazzo remix)11. Sacha, Danny Avila, Eli Brown - Gotta Go12. Rich Coote - Sector13. Lightforce, KSN (ESP) - Join Me (Extended Schranz Rework)14. Axel Karakasis - Pressure Mode15. Mha Iri - Acid16. Uncertain - Dysfunction17. Axel Karakasis - Torque Bias18. Dying & Barakat - Phase Module 31319. Ignacio Arfeli - System Failure20. Unlighted, Gonzalo F - Bass Tactics (Extended Mix)21. FL3X Techno - Electronic Groove22. Siren333 - Wildfire23. Pan-Pot, JindaLee - Phantaxxx (Extended Mix)24. Enrico Sangiuliano - Order In Chaos (Reactive Mix)linktr.ee/hertztechnoSupport the show

In today's episode, I sit down with J Johnson Jr, founder and CEO of High Frequency Highway, a young entrepreneur blending neuroscience, sound, and intention to shift human performance. We talk about discovering frequency through early study and meditation, then applying it beyond spirituality into athletics, business, and daily focus. J shares how binaural beats, pure tone Hertz, and bone conduction create instant on demand state changes, and how that technology became high frequency headphones. We also cover leaving college athletics to follow intuition, building through uncertainty, and scaling a wellness platform while staying aligned. The conversation centers on awareness, flow, and creating results by changing state.

Recorded 2026-02-26 18:00:35

Check out my Tronic Radio on your favorite streaming platforms here: https://ssyncc.com/tronic-podcast/ 01.Hertz, Wehbba - Ink 02.Hertz - Warehouse Beats 03.Charlotte de Witte, Amelie Lens - Where Do We Go 04.Ken Ishii, YUADA - Prism 05.One Off - Hesper (Master Extended Mix) 06.Drunken Kong - Wild Within 07.Kulage - Theta 08.Kos:mo, Jabul - This Is How (feat. Jabul) 09.Pan-Pot - PROTO (Sama' Abdulhadi Remix) 10.Emmanuel Top - Turkish Bazar (Chris Liebing Remake) 11.Skeef Menezes - Mayday 12.Remco Beekwilder - Tone Of Rush 13.Charlotte de Witte - The Realm 14.VANNOOD - Earth 15.John Selway, Semblance Factor - Autofreak (Marco Freudenberg Remix) 16.Hypnotic (IT) - Inside My Mind 17.Hertz, UMEK - Do It This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration

Unlock the hidden power of sound and vibrational therapy to transform your health from the inside out. Grandpa Bill reveals the groundbreaking techniques that use tones, frequencies, and your own voice to support organ health, reduce stress, and boost cellular regeneration — all without heavy equipment or complex protocols. Whether you're seeking relief from chronic pain, looking to improve mental clarity, or exploring holistic healing, this episode offers practical, expert-backed tools to harness the science of vibrational medicine today. GB remains The Porcelain Box-This is ALL Seth Leaf Pruzansky's Minds Eye Vibrational Tonal Voice video and MORE Imagine turning everyday sounds into internal massages that promote detoxification, enhance vagal tone, and support your body's natural rhythms. Grandpa Bill shares fascinating insights from the latest research on sonocytology, organ-specific frequencies, and how tuning into the right vibrations can dislodge metabolic waste and elevate your wellness. He dives deep into the concepts of Sound Therapy, including the powerful cave cogs framework—kinesthetic, auditory, visual, emotional, cognitive, olfactory, gustatory, and spatial—and how these modalities work synergistically to create holistic healing.You'll discover specific sound frequencies like 432Hz for lowering cholesterol and harmonizing hormones, 128Hz for blood vessel relaxation, and 40Hz for brain detox. Grandpa Bill emphasizes simple practices involving your voice, musical tones, and targeted vibrations that you can incorporate daily, anytime, anywhere—no special equipment needed. Plus, learn how scientifically supported techniques such as vibrational organ massage and resonance-based therapies can help address health issues from anxiety to autoimmune imbalances.Why does all this matter? Because neglecting the subtle vibrations in your body could mean missing out on a natural, drug-free way to support your health and longevity. This episode empowers you to use the hidden language of sound to optimize your internal harmony, tap into your body's innate healing capacity, and build resilience in a chaotic world.Perfect for anyone curious about holistic health, vibrational medicine, or alternative therapies—especially those feeling overwhelmed by traditional treatments or seeking to deepen their wellness journey. Tune in now to discover how your voice and the power of frequencies can unlock a new level of health and vitality. Let Grandpa Bill guide you through the principles that could change the way you heal forever.Grandpa Bill Asks:How can sound therapy act as an internal massage for your organs?What role do specific frequencies play in cellular detoxification and organ health?

Car rental companies, including Hertz, are finding new ways to screw over consumers. Now they're using AI to scan cars for "damages" and hitting consumers with thousands of dollars in fines for scuffs you can't even see with the naked eye. Is it worth renting a car at all these days?!Watch the podcast episodes on YouTube and all major podcast hosts including Spotify.CLOWNFISH TV is an independent, opinionated news and commentary podcast that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles.Get more news, views and reviews on Clownfish TV News - https://more.clownfishtv.com/On YouTube - https://www.youtube.com/c/ClownfishTVOn Spotify - https://open.spotify.com/show/4Tu83D1NcCmh7K1zHIedvgOn Apple Podcasts - https://podcasts.apple.com/us/podcast/clownfish-tv-audio-edition/id1726838629

Eine schwache Bildqualität kann den Filmabend oder das Gaming-Erlebnis spürbar trüben. Genau hier setzt der 65-Zoll-Fernseher von TCL mit QLED-Mini-LED-Technologie an. Er bietet kräftige Farben und eine hohe Helligkeit und ist aktuell bei Amazon deutlich reduziert erhältlich.

Es gab immer dieses eine Mädchen an der Schule, deren Nacktbild rumging. Statt sie zu schützen, beschämten wir sie. Statt sie zu trösten, lachten wir sie aus. Statt sie zu entlasten, zogen wir SIE zur Verantwortung für die Taten anderer. Nun ist es leider nicht nur dieses eine Mädchen, sondern Hunderte davon. Auf einen einzigen Aufruf in unserer Instagram Story haben sich etliche Thronis gemeldet, die schon ähnliches durchlebten. Jede Geschichte ist individuell, die Scham jedoch omnipräsent. Dabei sind es doch die Sauhünde hinter der Linse, die büssen sollten? Revenge P*rn ist erst seit 2024 offiziell strafbar in der Schweiz, und doch leiden die Opfer still weiter. DAMIT REICHT ES JETZT! Liebe Thronis, an den Shows haben wir es angeschnitten - nun ist Zeit, richtig auszupacken und uns den katastrophalen Konsequenzen der Veröffentlichung von nicht-öffentlichen und sexuellen Inhalten zu stellen. Danke an die Frauenberatung sexuelle Gewalt, welche uns für diese Folge mit Infos gefüttert hat Falls ihr im Bezug auf das Thema Hilfe sucht, findet ihr sie hier: www.frauenberatung.ch Und ein grosses Dankeschön, an unsere Partner, die uns helfen solche wichtigen Momente an unseren Shows umzusetzen. Mit Hertz haben wir problemlos unser ganzes Show-Material transportieren können. Wir können Hertz von "Hertzen" empfehlen; total unkomplizierte Abwicklung mit Online-Buchung, von Lieferwagen (z.B. für deinen Umzug) über Van (z.B. für Ausflüge) bis zum einfachen PW ist die Auswahl riesig. Infos findet ihr hier: https://hertzvans.ch

Dalam perspektif neuro-fisika, perbedaan antara frekuensi tinggi dan rendah pada manusia paling nyata terlihat melalui tarian gelombang otak yang diukur dalam satuan Hertz. Frekuensi tinggi, seperti gelombang Gamma dan Beta, merepresentasikan mesin kognitif yang bekerja pada kapasitas penuh, di mana neuron-neuron saling menembakkan sinyal dengan cepat untuk pemrosesan informasi kompleks, fokus tajam, dan pemecahan masalah yang dinamis. Sebaliknya, frekuensi rendah seperti Alpha, Theta, dan Delta mencerminkan perlambatan simfoni saraf kita, yang membawa manusia ke ambang kreativitas, meditasi dalam, hingga fase pemulihan biologis total saat tidur nyenyak. Perbedaan ini bukan sekadar angka, melainkan keseimbangan antara fase aktivitas eksternal yang aktif dan fase restorasi internal yang esensial bagi kelangsungan hidup. Melangkah ke tingkat seluler, tubuh manusia berfungsi sebagai sistem elektromagnetik yang kompleks di mana frekuensi menentukan derajat vitalitas biologis. Frekuensi tinggi pada tingkat ini dikaitkan dengan koherensi seluler dan kesehatan optimal, di mana setiap sel bergetar dalam harmoni yang memungkinkan pertukaran energi dan nutrisi terjadi secara efisien tanpa hambatan entropi. Sebaliknya, frekuensi rendah dalam konteks biologis sering kali menjadi penanda ketidakteraturan atau disonansi, yang bermanifestasi sebagai kelelahan kronis, peradangan, atau menurunnya sistem imun. Dalam pandangan fisika kuantum, kita adalah dawai-dawai energi yang bergetar; ketika getaran kita melambat atau menjadi kacau akibat stres, kita kehilangan sinkronisasi dengan ritme alami alam semesta yang seharusnya menopang kehidupan kita. Secara spiritual, frekuensi tinggi dan rendah melambangkan derajat resonansi antara kesadaran manusia dengan "Frekuensi Ilahi" atau Sang Pencipta. Frekuensi tinggi adalah kondisi resonansi murni yang dicapai melalui emosi koheren seperti cinta, rasa syukur, dan peniadaan ego (fana), yang memungkinkan jiwa manusia selaras dengan melodi kosmik yang mendasari seluruh realitas. Sebaliknya, frekuensi rendah bermanifestasi sebagai gangguan atau "noise" yang disebabkan oleh beratnya keterikatan materi, ketakutan, dan dominasi ego yang menciptakan jarak spiritual antara makhluk dan Penciptanya. Dengan demikian, menaikkan frekuensi pada manusia berarti memurnikan antena batin dari kebisingan duniawi agar mampu menangkap sinyal petunjuk Tuhan dengan lebih jernih, mengubah eksistensi yang berat menjadi tarian cahaya yang ringan.

Seit den 80ern gibt es rätselhafte Rufe im Pazifik: Ein Wal, dessen Gesang zu keiner Art passt. Der 52-Hertz-Wal gilt als einsamster Wal der Welt und ist bis heute ein Mysterium. Von Martin Krinner.

The JBP kicks off its latest episode with new music starting with Baby Keem's 'Ca$ino' (24:50) before turning to Universal Music Group partnering with direct-to-consumer platform EVEN (45:30). The judge in Lil Durk's trial will allow some of the rappers lyrics to play a role (54:38), Adam Silver and the NBA are planning to put anti-tanking rules in place starting next season (1:14:50), and Joe revisits the America's Top Model documentary (1:27:45). Also, what happened with Mr. Tendernism (1:45:47), another viral video of Jim Jones (1:52:35), Marc Lamont Hill shares the story of a Florida father receiving a 37-year sentence (2:14:20), Part of the Show (2:25:33), and much more! Become a Patron of The Joe Budden Podcast for additional bonus episodes and visual content for all things JBP! Join our Patreon here: http://www.patreon.com/joebudden 

This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk recap the opening weekend of “Wuthering Heights” and cover all the latest news in theatrical exhibition. Then in the feature segment, Daniel speaks with Barry Hertz, Deputy Arts Editor at the Globe and Mail, about his new book Welcome to the Family: The Explosive Story Behind Fast & Furious, the Blockbusters that Supercharged the World. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 00:00 Intro00:21 Episode Preview Barry Hertz Interview01:00 Weekend Box Office Kickoff and Weathering Heights Opening06:11 Weathering Heights $38M Debut Analysis08:00 Warner Bros.' Ninth #1 in a Row08:21 Sony's Goat Opens to $35M08:44 Amazon MGM's Crime 101 Overperforms11:43 Amazon MGM's 2025 Slate Momentum13:00 Disney Hits $1B Globally in February14:00 Warner Bros. Sale Update14:26 New Fast & Furious Release Date 202816:02 Barry Hertz Joins the Podcast17:00 Discovering the First Fast & Furious21:00 From Street Racing Article to Global Franchise23:26 How the Franchise Went Global29:00 Was Tokyo Drift Almost Direct to DVD?30:00 Justin Lin Reinvents the Series33:00 Universal and Vin Diesel Decline Participation37:57 On Set Tensions and Diesel Johnson Rift39:00 Scrapped Villain Super Team Plans41:00 What's Happening With Fast X Part 2?

Mike, Liam and Producer Max have on Barry Hertz from The Globe and Mail to talk about his new book: WELCOME TO THE FAMILY, where he spills the beans on the Behind-The-Scenes of THE FAST AND THE FURIOUS Franchise.Plus Max and Liam get into some Crime 101 and Gore Verbinski, as a treat. Find Us on these Platforms:Guest- Barry Hertz: Twitter, The Globe and Mail, Instagram, Welcome to the FamilyThe Boys-Action For Everyone: Twitter/BlueSky/Twitch/InstagramMichael Scott: BlueSkyVyceVictus: Twitter/BlueSky/Instagram/LetterboxdLiam O'Donnell: Twitter/InstagramMax Deering: Twitter/Bluesky/Letterboxd/Polygon/Neonsplatter/Fangoria/DiscussingFilm, Muckrack

When we started out making a show about New Orleans business, people – even in the business community – said, “Well that’s great, but what are you going to do after 6 weeks?” That was 2011. We’ve recorded a new episode of Out to Lunch almost every week since then. And we still haven’t run out of guests. In fact, there are so many people doing interesting things in New Orleans business that we rarely have anyone on the show more than once. But, once in a while, we like to check in on some of our earliest guests and see what they’re up to. Back in 2012, in our first year on the air, we met a young man by the name of Kenneth Purcell. Kenneth had some ideas that bridged the gap between the real world – that most of us lived in in those days – and the virtual world, that was beginning to stagger to its feet. To put this in context, in 2006 Apple launched a music player called the i-pod. In 2007 they launched the iPhone. In 2010 they launched the iPad. Locally, before all that, in 1999, Kenneth launched a company called iSeatz. iSeatz wasn’t a device, it was a then-revolutionary new way of making a reservation at a restaurant: Online. I won’t go through every twist and turn in the story, but basically, Kenneth’s company, which is still called iSeatz, went on to pioneer the back-end of online travel and financial services. Among other accomplishments, iSeatz was the company that came up with the idea of using air-miles to buy things other than air tickets. Today, iSeatz creates and provides the online travel engine for companies like Expedia, Trip Advisor, Avis, Hertz, Wyndham Hotels, and American Express. In 2014, at the Idea Village Entrepreneur Week, we met a young woman called Catherine Todd. Catherine and her partner had founded a business called Where Y’Art that had just won Idea Village’s entrepreneur prize for an arts-based business pitch. It was a then-innovative online art gallery: A curated marketplace where selected local artists would be introduced to people who buy art. Today, the company is called Where Y’Art Works and is focused on providing local art to organizations that want to decorate. Where Y’Art Works collaborates with interior designers, facilities teams, set designers, and industry professionals to put original art by local artists in spaces in New Orleans, Baton Rouge, North Louisiana, and the Mississippi Gulf Coast. To date they’ve completed over 325 commercial projects - including putting art on the walls in the Sheraton Hotel, Fidelity Bank, and Ochsner and LCMC facilities. In the process, they’ve paid local artists, framers and installers over $6.5m. If we had to pin an exact date on the birth of New Orleans and give it an astrological sign, the city is probably Gemini. The twins. I say that because there seem to be two co-existing versions of the city. One is the city that never changes. You can leave for years and when come back, your favorite people and your favorite dishes at your favorite restaurants are still be here. The other New Orleans is the city that is constantly changing. New brass bands, new Mardi Gras parade groups, new types of king cakes, and new businesses that are growing, or getting bought and sold. Catherine and Kenneth have a foot in both camps. Their businesses are still growing, they’re changing and adapting, but they've been at it now for long enough to become local institutions. And even though they're still both young, they’re the entrepreneurial OG generation – the inspiration for a whole new generation of entrepreneurs. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

En this week episode we go Techno with one of the main Techno DJ's in Portugal, XL Garcia. Get ready for an hour of great Techno grooves on our Radio Show !Check G Mat “Body Sliddin' EP” now on pre order here https://bit.ly/GMatBodySliddinEP_BeatportMore info athttps://linktr.ee/luisxlgarciahttps://linktr.ee/carlosmanacahttps://linktr.ee/magnarecordingshttps://music.beepd.co/card/carlosmanacaTRACKLIST01 - Ignez - "Immersion"02 - Altinbas - "Notus"03 - Frank Biazzi - "The Present"04 - Hertz, Wehbba - "Flipped"05 - Hertz, Oscar Escapa - "Habemus"06 - Uncertain - "Freak"07 - Marco Bailey - "Hollow Cry"08 - Len Faki - "Morgana"09 - Len Faki - "Zig Zag"10 - Agent Orange DJ - "Contact High"l11 - Bidoben - "Sleepwalk"12 - Cari Lekebusch - "First Occasion"13 - Usaw - "Dragonfly"14 - Yanamaste - "Bass Track"15 - Setaoc Mass - "The Eyes Don't Lie"16 - Rheak - "Captivating"17 - Hertz, Wehbba - "Ink"18 - Vil & Cravo - "Plane To Lisboa"19 - Justin Berkovi - "Step Up"20 - Danny Wabbit - "Girls Like Wine"

If you're a sports fan, a winter fan, or an Olympics fan, this is a great time of year. I've been watching the Olympics—especially the Nordic skiing events, since cross‑country skiing is one of the activities I really enjoy. The United States has had some impressive results, including Ben Ogden winning a silver medal, Jessie Diggins earning a bronze, and several other standout performances. It's inspiring to see everything come together for athletes who have spent years working toward their goals.But talk about pressure. So much comes down to one day, one event, one performance. That's a tremendous amount of stress. It's not just a physical challenge but a mental one as well, especially for those favored to win or in contention for a medal. I just watched Jessie Diggins earn her medal while skiing with bruised ribs and collapsing at the finish—as she often does. Commentators described her ability to “tune out” distractions, “channel” pain, and “focus” on exactly what she needs to do. All of this highlights the mental side of performance.Today on Experience by Design, we welcome a guest who specializes in that mental side—specifically, the electrical impulses and brain states we experience during different types of activities. In his new book, Life Explained: Chasing 10 Hertz, Dr. Izzy Justice explores neurohacks that reduce brain frequency, enhance sensory input, and create more mindful experiences. Izzy discusses his research on brainwave frequencies, especially the “magic” 10 Hz state in which sensory input is amplified and cognitive function peaks.Dr. Justice explains how trauma and panic can impact athletes during competition, particularly in sports where unexpected challenges can arise. But these principles extend far beyond athletics—we also explore how they apply to creativity in business, focus in education, learning, and everyday tasks.We also talk about the importance of translating academic findings for public audiences. Izzy emphasizes the need for actionable language and accessible frameworks for managing brain states, and why greater education is essential for helping us regulate our own brain activity, reduce the noise around us, and reach that 10 Hz state to create more mindful experiences.

Der Reisemarkt hat sich von den Corona-Einschlägen erholt. Davon sollten eigentlich auch Autovermieter profitieren. Stattdessen straucheln viele Mietwagenverleiher. Starcar ist pleite, Europcar oder Hertz verbrennen Geld. Warum ist das so? Weiterführende Links: Europcar, Starcar, Hertz: Pleiten, Zombies und Elektroschocks – das Fiasko der Autovermieter Erfolglose Investorensuche: Autovermieter Starcar hat keine Zukunft Hohe Reparaturkosten: Der Elektroautoschock in der Werkstatt E-Flaute bei Autovermietern: „Ein Elektroauto ist für uns mindestens 50 Prozent teurer als ein Verbrenner“ Zum manager magazin Abo Newsletter manage:mobility Nie zuvor gab es so viel Bewegung im Geschäft mit der Mobilität. Welche Player und Geschäftsmodelle setzen sich durch? Wer avanciert zum Rolemodel, wer zur Luftnummer? Mit dem Mobility-Newsletter des manager magazins erhalten Sie jeden Donnerstag exklusive Recherchen unserer Redaktion und die wichtigsten News. Dazu spannende Personalien, Analysen und Interviews. Schnell und investigativ, früh morgens direkt in Ihr Postfach. Damit Sie früher und besser Bescheid wissen. Hier geht es zur Anmeldung! Dieser Podcast wurde produziert von Felix Klein, Nele Geiger und Sven Bergmann.+++ Alle Infos zu unseren Werbepartnern finden Sie hier. Die manager-Gruppe ist nicht für den Inhalt dieser Seite verantwortlich. +++ Alle Podcasts der manager Gruppe finden Sie hier. Mehr Hintergründe zum Thema erhalten Sie bei manager+. Jetzt drei Monate für nur € 10,- mtl. lesen und 50% sparen manager-magazin.de/abonnieren Informationen zu unserer Datenschutzerklärung.

Recorded 2026-02-12 18:00:40

Kate Voyten is a seasoned business leader with over 20 years of experience revitalizing small brands and stagnant businesses. She started her career at Procter & Gamble, working first in operations and eventually moving into brand management, where she ran businesses across the U.S., Europe, and Asia. Her consumer-centric approach to innovation and commercial strategies, combined with her operational expertise, has helped transform businesses across consumer goods, automotive, and healthcare categories. Some of her favorite challenges include relaunching the iconic $500 million Herbal Essences brand and returning it to profitable growth, spearheading the digital transformation and omnichannel strategy for the Hertz loyalty program, and building the OneTouch diabetes business in retail and e-commerce. Today, Kate is the Chief Commercial Officer at Cadence OTC, where she is leading the effort to bring the next generation of oral contraceptives over the counter—expanding access to safe, affordable birth control for millions of women across the U.S. Kate is passionate about developing people and building partnerships that deliver meaningful business transformations. She earned both her BS and MS from Carnegie Mellon University. In This Conversation We Discuss:[00:00] Intro[01:24] Meeting customers' urgent health needs[08:03] Focusing on signals that show real intent[11:33] Callouts[11:42] Turning urgent needs into long-term loyalty[13:32] Navigating advertising in regulated industries[16:04] Investing upfront to avoid costly rework[19:02] Sponsor: Electric Eye[20:10] Leveraging AI to uncover customer insights[24:22] Providing clarity through educated communicationResources:Subscribe to Honest Ecommerce on YoutubeAffordable emergency contraception, convenient access cadenceotc.com/Follow Kate Voyten LinkedIn linkedin.com/in/katherine-voytenSchedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emma Hertz, CEO, HealthSpark Foundation, explains how her philanthropic organization acts as a change agent to empower disenfranchised communities to thrive through innovative grant-making, mission-aligned investing, focused advocacy and collaboration with local government, businesses and other community stakeholders.

Recorded 2026-02-05 18:03:14

The SB guest mix series is back with some deep dance floor rhythms from past, present and future provided by Scottish mates 6th Borough Project. If you used to follow the SB blog from back in the day you'll know that we're quite fond of these guys so its a great way to kick off 2026's mix instalments. Craig Smith & Graeme Clark (The Revenge) have worked together in the studio for over 20 years, crafting quality house jams and exploring long forgotten funk and dusty disco dubs. Their output on the revered Instruments Of Rapture and Delusions Of Grandeur labels, reinforced by their extended genre-spanning back-to-back DJ sets has helped carve their reputation as trusted selectors. Check out their latest release on Delusions of Grandeur called The Deal EP... We featured The Hertz in our latest radioshow cause its a weapon! https://6thboroughproject.bandcamp.com/album/the-deal-ep-2

Stop losing the AI revenue multiplier game. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Jay McBain reveals why focusing solely on consumer AI hype is a massive mistake that causes businesses to miss the real opportunity: the 99% of business data currently sitting in cold storage. We discuss the critical shift toward “Agentic AI” and integrations, where the real money lies for partners—moving from a standard transaction to a $3 to $7 multiplier effect. Jay also issues a stark warning about the “book of failure” waiting for companies that refuse to adopt a platform mindset, explaining why you can’t hire your way out of the talent shortage and must embrace the seven-partner ecosystem to survive the next decade. https://youtu.be/RXRJW027Qz8 https://youtu.be/RXRJW027Qz8 Key Takeaways Partners can unlock a $3 to $7 multiplier on every dollar of Microsoft revenue by focusing on the full customer journey. 99% of the world’s business data is not yet trained into models, representing the massive “Agentic AI” opportunity. The talent shortage is forcing end customers to outsource because they cannot compete with hyperscalers for AI skills. Integration is now the number one buying criteria for modern customers, necessitating a platform approach. We are overestimating the AI change in two years but vastly underestimating the transformation coming in ten years. Your visible pipeline may be less than 10% of your total addressable market because you aren’t seeing the 28 moments before a sale. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Agentic AI, AI Multiplier, Cold Storage Data, Business Integration, Jay McBain, Platform Economy, Ecosystem Strategy, Managed Services, Co-selling, Hyperscaler Partnerships, Talent Shortage, Magnificent Seven, Digital Transformation, 28 Moments, AI Governance. Transcript: [00:00:00] Jay McBain: And getting from one to two to $3 a multiplier. So if Microsoft wins a hundred thousand dollars, I win $300,000 at 75% margin. And a sticky customer that’s gonna continue to enrich every 30 days forever. [00:00:16] Vince Menzione: I want to double click here. You talked about ag agentic technology and ai. I just wanna go back in on this. [00:00:21] Vince Menzione: So where is the money? Where’s the real money for the partners that are, that are participating? Microsoft? We’ll talk to Microsoft about Frontier Firm in a little while, but is it on advisory? Is it on build? Is it on managed services or ongoing optimization? Of the, of the stack. Where, where is it? [00:00:36] Jay McBain: Yeah. All the above. [00:00:37] Vince Menzione: All of the above. [00:00:38] Jay McBain: So Microsoft is famous for, you know, $8 and 45 cents of multiplier. We’ve written probably three dozen of these reports. Just this year. So whether you’re in a cyber platform, whether you’re in a hyperscaler platform, big SaaS platform, the first thing the CEO does when they get on CNBC or they get, uh, on their keynote in Vegas is say, Hey, you know, you can make $7 and 5 cents. [00:01:01] Jay McBain: You can make $7 and 13 cents, and here’s where it’s. This percentage of it is in consulting advisory. This percentage is in design and architecture, implementation, integration, managed services. This is how much, it’s a small little slice in procurement. If you wanna resell, that’s fine, but here is the opportunity and there’s no customer on the planet that’s gonna outsource seven to one. [00:01:23] Vince Menzione: Right? [00:01:23] Jay McBain: You know, it’s not advisable that anyone hands over the keys. You have to have some insourced talent Absolutely. To keep the thing running. But what would’ve been in the past, maybe one to one, or you know, two to one, is quickly becoming three to one to say that I can’t find, as an end customer, the AI talent to do this. [00:01:43] Jay McBain: I can’t find the cyber talent. I can’t find the infrastructure talent. I, I can’t find the talent. Even if I did, I can’t compete with these magnificent seven. I can’t compete with these big partners in terms of what they can pay. So now my ability, and now a younger buyer, majority buyer, now being a millennial loves a team sport. [00:02:02] Jay McBain: So they don’t mind this outsourcing of talent where they need it, and that’s why there’s seven partners around the table. But in this multiplier effect, the biggest opportunity for partners is not a specific skill or not a specific part of the journey. It’s actually understanding this multiplier and better serving the customer. [00:02:20] Jay McBain: Through before, during, and after the transaction and getting from one to two to $3 a multiplier. So if Microsoft wins a hundred thousand dollars, I win $300,000 at 75% margin. And a sticky customer that’s gonna continue to enrich every 30 days forever. [00:02:38] Vince Menzione: I love that. Uh, we can talk all day about ai. There’s a couple things specifically though, but what is the one missed? [00:02:45] Vince Menzione: Conception that partners have about Agen, AI’s impact on go-to market? [00:02:50] Jay McBain: Well, the misconception I can broadly at this point is that all of the hype cycle in the first, you know, two to three years of build out has been all consumer. [00:02:58] Vince Menzione: Yeah. [00:02:59] Jay McBain: So, Nvidia being the richest company and you know, Elon Musk becoming the richest person and all the changes that are happening and you know, how, how the world’s mostly it’s a consumer story. [00:03:08] Vince Menzione: It is. [00:03:09] Jay McBain: You know, Chachi PT became the fastest growing product in history. And you know, to the point of having 850 million, you know, daily users. Crazy. You know, just in a couple of years we’ve all changed our behavior from going to do a search and getting a bunch of links and then clicking the links to try to find the answer to answer first. [00:03:25] Vince Menzione: Yeah. [00:03:26] Jay McBain: And you start to think now through the business side of it, 99% of world’s business data has yet to be trained or tuned into models. 83% of it sits in cold storage at the edge. So I, I always tell the story. I mean, probably the most likely story in our industry is when you get your flight canceled and now you’ve got this chat bot [00:03:45] Vince Menzione: Yeah. [00:03:45] Jay McBain: You know, that comes and cancels your flight and is very empathetic, you know, feels really bad for you, but it can’t do anything. [00:03:52] Vince Menzione: No. [00:03:53] Jay McBain: So what I would like as a consumer when you do that, is to go download my 53 years of flying and understand what kind of flyer I am. ’cause I could be the, you know, we’re sorry we canceled your flight. [00:04:05] Jay McBain: We’ve already got a Marriott night for you and an Uber waiting at the curb and we’ll have you back here at 5:00 AM for the next available flight. Or you happen to be like me. We’re gonna get you on a flight. You gotta run across the airport. But we got a flight, you know, waiting to go and that’ll get you about six hours away from your home and your kids. [00:04:24] Jay McBain: We already have a hertz rental waiting. Yeah. And you’re gonna drive that six hours, but you’re gonna be home, you know, to take your kids to school tomorrow. Exactly. So that’s the business data. And that goes to finance, that goes to pharmaceutical. I mean, it goes into every industry, but if that chat bot got access to the business data and being able to act on a richer set of data about you personally, and then became AG agentic. [00:04:46] Jay McBain: Again, I don’t want to go to Marriott. I don’t wanna go to Uber. I don’t wanna go to Hertz. There’s a thousand permutations in a canceled flight and I, and I, you know, wanna notify my family and there’s so many things going on that age Agentic work becomes everything, which I love it, by the way, in our partnership term is called integrations. [00:05:03] Vince Menzione: Yeah. [00:05:04] Jay McBain: Our buyers now in integration, first buyer, it’s their number one criteria and every company thinking through their adjacencies. Including technology companies have to be the most integrated of their set of competitors. [00:05:17] Vince Menzione: So we need to get this part right. [00:05:19] Jay McBain: We have to get this part right. [00:05:20] Vince Menzione: What do you think, what do you think the time horizon is for that? [00:05:23] Vince Menzione: When are we gonna, when are we gonna see that chat bot that comes back and says, Jay, I’ve rebooked your flight. I’ve got the Hertz rental car ready for you. I’ve notified Michelle and the kids, and here you go. [00:05:33] Jay McBain: Yeah. Well for me that’s a 10 year horizon. [00:05:36] Vince Menzione: Okay. [00:05:37] Jay McBain: I mean, the biggest problem is no airline right now. [00:05:39] Jay McBain: No company right now wants to open up their cold storage and, you know, forklift it up into. You know, a consumer level, large language model. Yeah. So the security isn’t set yet. The governance, the compliance, the risk, all the different things. Nobody wants to be first, uh, in, in that area. So we’re running little pilots. [00:05:59] Jay McBain: The pilots, you know, aren’t converting into production at the level we want. But that, that, that goes back to the Bill Gates quote. You know, we tended to overestimate what would happen in two years. Two years, but we’re absolutely underestimating what’s gonna happen in 10. [00:06:12] Vince Menzione: Yeah. [00:06:13] Jay McBain: This has been the fastest growing industry for 50. [00:06:15] Jay McBain: It’s going to be for the next 10 guaranteed, but probably for the next 20 to 50 as well. And, and this is that stage of how do you start to make these integrations? If you go to the platform slide, this is the, you know, I, I tried to think through the, what would the book read when, when 53% of companies that we know and love today fail. [00:06:36] Jay McBain: Somebody writes the book, you know, they invented the thing that killed them or they, you know, as mismanagement or whatever, it’s, you know, the book always starts, you blame the CEO for the first chapter. You blame the board fiduciary responsibility in the second chapter, but now you got like eight more chapters to write. [00:06:51] Jay McBain: I think the answer is here. [00:06:53] Vince Menzione: I [00:06:53] Jay McBain: agree. Winning in the AI era is platforms. Big platforms working with other platforms up on the upper right, the integrations. Yep. That’s the number one criteria. It’s the airline working with all the different pieces. It’s the real estate agent working with all the different pieces the bank working with. [00:07:11] Jay McBain: All our lives all become interconnected, and these agents start working side doors and back doors on our behalf. Before we ever know we need them before the flight’s even canceled. [00:07:20] Vince Menzione: Yeah. [00:07:21] Jay McBain: And then the seven partnerships, the services and channel partnerships. If you’re in cybersecurity, 91.6% of it goes through the channel. [00:07:30] Jay McBain: That’s how it’s transacted. You need channel partnerships, but you also need partnerships with the other six partners around the table. You’re not just gonna win without one reseller. You are gonna have to build the other partnerships. So to get to the two or three, that’s the services and channels you have to win In alliances, this is a big part of ultimate partnerships. [00:07:47] Vince Menzione: Yes. [00:07:47] Jay McBain: Is winning with the hyperscalers, winning with the SaaS companies, winning on these marketplaces, winning with the big cyber platforms, distribution platforms. These bigger platforms are starting to take shape and this is what they look like working well. And you could compete tooth and nail in the morning. [00:08:03] Jay McBain: And be best friends by the afternoon. [00:08:04] Vince Menzione: Your frenemies. [00:08:05] Jay McBain: Your frenemies. Yeah. And then finally it all comes to go to market. You got these 28 moments before a sale and somebody is earning and winning those moments. And in the majority of cases, you’re never gonna see these moments. And that’s why your pipeline is less than half of your TAM and maybe less than 10% of your tam. [00:08:23] Jay McBain: ’cause you just don’t have visibility to where your buyers are. But the more partners, the seven partners that you connect to. You’re gonna start to see them and the more technology and more agentic technology that you connect, you don’t want humans filling out deal registration forms. You don’t want humans calling other humans. [00:08:40] Jay McBain: You want all of this being shared. The more of this you do in go to market, the co-selling, the co-marketing, co-innovation, all of this comes together. This is the rest of the book. If the companies today in every industry aren’t driving a platform in their own industry. They’re going to probably fail. [00:08:58] Vince Menzione: Absolutely. You know, we talk about situational awareness in an account. You talk about the seven seats at the table. The customer is talking to all these companies. You may not know about it. You think you’re, you’re dominant in the account, and they’re relying on all these decision makers that I think you said 6.3 is the actual number, right? [00:09:13] Vince Menzione: Yeah. Uh, analysis wise, how many. Organizations are part of that trusted group. You need to go influence all of those. You need to build the co-develop co, co-create with those organizations as well. And you need to be thinking about the whole ecosystem. This ties into this conversation about the decade of the ecosystem. [00:09:30] Vince Menzione: You know, you’ve been talking about it since 2020, maybe a little bit before. I think you might’ve even in this podcast studio. It might have been one of the first times we talked about the decade of the ecosystem. It really feels like this is the moment that all of this comes together. Maybe this slide defines why organizations need to think ecosystem and not vendor channel, if you [00:09:49] Jay McBain: agree. [00:09:50] Jay McBain: Yeah. And there’s a couple of, you know, companies and more than a couple that kind of have this slide posted in the CEO’s office. [00:09:58] Vince Menzione: Yeah. Should be. [00:09:59] Jay McBain: Every [00:09:59] Vince Menzione: CEO should be, and uh, every CEO should see this. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. [00:10:10] Vince Menzione: This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate. Setting, we can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property. [00:10:32] Vince Menzione: And, uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

Recorded 2026-01-29 18:01:40

STATE SENATOR GREG HERTZ (R-SANDERS COUNTY) TRT: 22:23 PROPERTY TAX LAWSUIT/TAX SHIFT/HOMESTEAD EXEMPTION

Today on Whats My Frame I'm joined by Actor, Producer, Writer & Photographer, Brent Bailey. In today's episode Brent shares his creative process along with how he keeps a healthy mindset and perspective on the ever changing business. We dive into his successful theatrical and commercial careers; including those iconic Target spots. We chat about his approach to photography and the mission behind Artist Footprint. Now let's get to the conversion! @brentmbailey⁠⁠ARTIST FOOTPRINT⁠⁠@artistfootprint⁠Full Bio:Born in Tucson, Arizona, Brent Bailey spent his childhood in Texas and Arizona, graduating from high school in Scottsdale. After attending college and earning his Master's in Business, he moved to Los Angeles to pursue acting.Brent has been on your TV constantly whether you realized it or not. He has done roughly 150 commercials which include being the Spokesperson for Hertz, Clorox and Shell. Brent starred as famed JFK speechwriter Ted Sorensen opposite Oscar® nominees Woody Harrelson and Richard Jenkins, in Rob Reiners 'LBJ.' Brent wrote, EP'd and starred in 'Holiday Dating Guide' with Maria Menounos on Lifetime. Additional feature film credits include 'Think Like A Man', 'Cape Cod Christmas', 'Girlfriends of Christmas Past', '1-800-Hot-Nite' and 'Craft Me A Romance.' He also worked alongside Anne Hathaway in the new hit movie 'Idea of You' directed by Michael Showalter on Amazon Prime.Television audiences will recognize Brent from numerous diverse and compelling roles on hit shows like 'Lincoln Lawyer', 'Walker', 'N.C.I.S', 'Lucifer', 'Agents of S.H.I.E.L.D', 'Criminal Minds', 'Rizzoli & Isles', 'Young & Hungry' and many others. Notably, he also starred in the wildly popular web series 'Emma Approved' winner of the 2015 Primetime Emmy Award® for "Outstanding Interactive Program."

Please follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠⁠! In this episode, Kimberly and Tommaso share essential tips for a smooth first trip to Italy. They offer advice on everything from arrival to transportation and local etiquette. This episode helps travelers avoid common mistakes and enjoy their Italian experience. Key Points for First-Timers: Arrival and Taxis: When you arrive at the airport, look for official white taxis with city emblems or company names. Do not accept rides from unauthorized individuals offering cheaper fares. Have your hotel address ready and practice the correct pronunciation beforehand to tell it to the driver. Using translation apps can help. Hotel Expectations: Be ready for smaller hotel rooms, beds, and cars compared to what you might expect. Air conditioning may not be as strong or as flexible as in other countries. It might have temperature limits or seasonal availability. Coffee Culture and Etiquette: To order coffee, pay at the “Cassa” (cash register) first, get a receipt, then take it to the barista. A “latte” in Italy is mostly steamed milk. Research coffee options like espresso, macchiato, ristretto and cappuccino. Avoid ordering milk-based coffees like lattes or cappuccinos after 11:00 AM. Italians believe milk after this time slows digestion. Standing at the coffee bar is common and often cheaper than sitting at a table. Do not bring a laptop to work if you sit down. Train Travel: Italian trains are generally timely, reliable, and clean. Book seats in advance due to high visitor numbers. If you buy a paper ticket at the station, validate it at a freestanding machine before boarding. Failure to do so can result in a fine. Online tickets come with a QR code. Have it ready when you pass through electronic gates to the track. Choose the correct train number, not just the destination, to avoid getting on the slow regional trains. Travel with small carry-on suitcases or backpacks. Large suitcases should be stored at the end of each car. Rental Cars and Driving: Obtain an International Driver's License before your trip. Most rental agencies require it. Rent from known companies like Europcar, Hertz, or Avis. Avoid cheaper, lesser-known options. Before driving off, video record the entire car to document any existing damage. Kimberly and Tomasso share a story about this. Be aware of ZTL (Zona Traffico Limitato) signs, which restrict traffic in historic city centers. Driving in these zones can lead to high fines. Parking is indicated by colored lines: white for free, blue for paid (use kiosks), and yellow for reserved spaces. General Etiquette and Recommendations: Be polite and patient. A simple “Buongiorno” or “Buonasera” with a smile goes a long way. Dress appropriately. Italians pride themselves on fashion, so avoid casual attire like t-shirts and flip-flops in cities. Embrace later dinner times. Locals typically eat later, so dining at 6:00 PM will likely mean you will be dining only with other tourists. Remember that staff members deal with many tourists daily, all season long. Be understanding and thankful.

Bloomberg Intelligence's State of Distressed Debt hosts Noel Hebert, Phil Brendel and Negisa Balluku explore what 2026 may have in store for the leveraged finance markets. Noel and Phil open the podcast by discussing the scarcity of distressed opportunities as high yield spreads test all-time tights, with would-be catalysts for a reversal repeatedly shrugged off by a seemingly invincible credit rally. Negisa then breaks down the latest legal developments in newly bankrupt STG Logistics, First Brands and United Site Services. Phil shares his first-day thoughts on Saks Global Enterprises' Chapter 11 filing. The podcast concludes with Negisa's take on the fallout from the Supreme Court's denial of Hertz's petition for review and Phil's thoughts on Ardagh's Chapter 15 filing.

Author Barry Hertz joins Adam and Joe to discuss his new book WELCOME TO THE FAMILY: THE EXPLOSIVE STORY BEHIND FAST & FURIOUS, THE BLOCKBUSTERS THAT CHANGED THE WORLD. Tired of commercials? Support THE MOVIE CRYPT for just $1 a month and start getting every episode commercial-free! Visit www.Patreon.com/TheMovieCrypt to sign-up today!

January 19, 2026 ~ Ryan Hertz, President and CEO at Lighthouse, joins Kevin as this week's All Talk All Star Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded 2026-01-15 18:05:04

Recorded 2026-01-08 18:04:22

With the Volume1 release in Japan today, I wanted to highlight this new series and share my thoughts after reading the 16 available chapters.Story and Art by: Ei YamanoPublished by: Weekly Shonen Jump______________________________Follow meMy website: https://dadneedstotalk.com/Blue Sky: dadneedstotalk2.bsky.socialTwitter: https://twitter.com/DadNeedsToTalkInstagram: https://www.instagram.com/dadneedstotalkpodcast/

  Matt Hertz is the Co-founder of Third Person, a digital marketplace that helps e-commerce brands discover and connect with the right fulfillment partners. He has over 15 years of experience in e-commerce logistics, including early roles at Rent the Runway and Birchbox, and later founded Second Marathon. Through his consulting and marketplace work, Matt has helped thousands of brands — including Hexclad, Away, BarkBox, and Milk Bar — optimize their supply chains and scale more efficiently. Mark Hiddleson is the Owner of Specialized Storage Solutions, Inc., a nationwide logistics company with industry-leading warehouse storage solutions. It provides clients with innovative products, facility layouts, and designs to optimize their logistics operations. With several decades of service experience in the warehousing and logistics industry, Mark has held leadership roles in several professional industry organizations. Using a holistic approach, he also has experience in equipment material handling, operations management, supply chain optimization, professional development, and public speaking. In this episode… Choosing the right third-party logistics partner can make or break an e-commerce business, yet many brands struggle to find the right fit. With countless 3PL options and complex operational needs, logistics mismatches are more common than most expect. How can brands consistently find partners that truly align with their operations and growth goals? For Matt Hertz, a seasoned e-commerce operator and logistics strategist, the key lies in intentional matchmaking driven by data, specialization, and clarity. He highlights how brands and 3PLs often fail by saying yes to the wrong partnerships, leading to inefficiencies and broken relationships. The real impact comes from defining needs upfront and aligning operational strengths on both sides. Drawing on his experience at fast-growing consumer brands, he explains how technology, discipline, and community-based connections help eliminate guesswork and create long-term success in fulfillment. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by co-host Mark Hiddleson as they sit down with Matt Hertz, Co-founder of Third Person, to discuss modern 3PL matchmaking and supply chain optimization. They cover common 3PL qualification mistakes, the value of data-driven matching, and why curated industry events outperform large trade shows, along with insights on pricing, specialization, and competitive advantages.

One on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USTitle: Unveiling the Hidden Frequencies: How Infrasound Shapes Our LivesIntroduction: Have you ever felt an unexplained sense of dread or anxiety in certain environments? According to a recent episode of the True Life Podcast, these feelings may be influenced by infrasound, a frequency below human hearing that significantly impacts our bodies and emotions. In this blog post, we will explore the fascinating world of infrasound, its historical significance, and its modern implications.Understanding Infrasound: Infrasound refers to sound waves that are below the frequency of 20 Hertz, which are inaudible to the human ear but can still have profound effects on our bodies. The podcast host, George, invites listeners to pause and feel their heartbeats, revealing that what we perceive as our heartbeat is intertwined with infrasound vibrations echoing throughout our bodies. This frequency has been weaponized throughout history, from ancient civilizations to modern technology.Historical Context: George highlights the ancient Mayans, who ingeniously utilized infrasound in the design of their pyramids at Chichen Itza. The low claps created resonant echoes that could evoke feelings of trance or terror during sacred rituals. This historical context shows that the manipulation of sound has long been a tool for influencing human behavior and perception.Modern Manipulation: Fast forward to the present, and the implications of infrasound are pervasive. George discusses how theme parks like Disney incorporate low-frequency sounds into roller coasters to enhance the thrill experience. Similarly, military operations have used infrasound to disrupt morale among troops, demonstrating the power of sound as a psychological weapon.The Role of Technology: Today, technology continues to exploit infrasound. George mentions the deployment of 5G towers, which emit sub-audible frequencies that can lead to increased anxiety in populated areas. Furthermore, he reveals a leaked DARPA document suggesting that infrasound could be used to instill social harmony by dulling aggressive behavior during riots. This shows a disturbing trend of using sound as a means of control.Practical Implications: So, what can we do to reclaim our senses from these hidden frequencies? George suggests listeners take proactive steps to engage with their own vibrational energy. He encourages trying a free 10 Hertz tone app to experience the power of infrasound firsthand. By tuning into these frequencies, individuals can foster a sense of awakening and empowerment, pushing back against the unseen forces that seek to influence their emotions.Conclusion: The exploration of infrasound reveals a hidden layer of reality that many of us are oblivious to. From historical rituals to modern technology, the impact of these low-frequency waves is undeniable. As we become more aware of the forces shaping our emotions and behaviors, we can take control of our experiences and reclaim our vibrational sovereignty. Remember, true awakening doesn't whisper; it quakes.Key Takeaways:  1. Infrasound affects our emotions and physical sensations despite being inaudible.  2. Historical use of infrasound, as seen in ancient Mayan architecture, illustrates its long-standing influence on human behavior.  3. Modern technology, including 5G, utilizes infrasound for psychological effects, often without public knowledge.  4. Engaging with sound can empower individuals to reclaim their emotional state and resist external influences. One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.

In this short podcast episode, we go back into the history of the trades, namely the battle over frequency (and how each side had to give until it hertz). The low hum of motors is alternating current: electricity moving back and forth through copper 60x per second (in the USA and Canada, at least). In another version of history, that pulse could be 50x per second instead (as in much of the remainder of the world). The forgotten frequency war is the lesser-known sequel to the war of the currents. Tesla's AC power prevailed over Edison's DC, but different motor and generator companies chose different alternating current frequencies. Westinghouse chose 60 cycles per second, whereas General Electric experimented with 25-40 cycles per second, and Europe-based Siemens and AEG standardized around 50 hertz. These different frequencies set the rhythm for everything that turns or glows, and electric parts that didn't match often failed. Nevertheless, the engineers of the companies defended their own frequencies. In the 1910s, the US began merging electrical grids to set a single standard. Westinghouse had the most dominant technology at the time, and 60 hertz became the norm in the USA. However, across the pond, 50 hertz made more sense for the European infrastructure that was in place and being rebuilt after WWI, and it was solidified by the rebuilding efforts of WWII. As a result, roughly 2/3 of the planet uses a 50-hertz frequency. The two frequencies are incompatible because motors will travel at a different speed than their design while drawing the same current, leading to reduced capacity or overheating. In the 1960s, international companies produced dual-rated compressors and motors, but global trade is still complicated by different frequencies, and moving entirely to a single frequency is impractical due to the infrastructure disruption required. However, modern VFDs and inverter technology can change frequencies as they enter the motor, thus solving the battle over frequency and reminding us that flexibility is the real future.   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android.

Today on the Woody and Wilcox Show; Woody does curling; National Spelling Bee and misspelled words; Hertz and reservations; Lies you believed; The talk; Aquarium sleepovers; And more!

Recorded 2025-12-18 18:03:39

Recorded 2025-12-04 19:23:53

The ocean often offers up some truly curious tales, as today's tour will demonstrate. Order the official Cabinet of Curiosities book by clicking here today, and get ready to enjoy some curious reading! See omnystudio.com/listener for privacy information.