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Matt Hertz is the Co-founder of Third Person, a digital marketplace that helps e-commerce brands discover and connect with the right fulfillment partners. He has over 15 years of experience in e-commerce logistics, including early roles at Rent the Runway and Birchbox, and later founded Second Marathon. Through his consulting and marketplace work, Matt has helped thousands of brands — including Hexclad, Away, BarkBox, and Milk Bar — optimize their supply chains and scale more efficiently. Mark Hiddleson is the Owner of Specialized Storage Solutions, Inc., a nationwide logistics company with industry-leading warehouse storage solutions. It provides clients with innovative products, facility layouts, and designs to optimize their logistics operations. With several decades of service experience in the warehousing and logistics industry, Mark has held leadership roles in several professional industry organizations. Using a holistic approach, he also has experience in equipment material handling, operations management, supply chain optimization, professional development, and public speaking. In this episode… Choosing the right third-party logistics partner can make or break an e-commerce business, yet many brands struggle to find the right fit. With countless 3PL options and complex operational needs, logistics mismatches are more common than most expect. How can brands consistently find partners that truly align with their operations and growth goals? For Matt Hertz, a seasoned e-commerce operator and logistics strategist, the key lies in intentional matchmaking driven by data, specialization, and clarity. He highlights how brands and 3PLs often fail by saying yes to the wrong partnerships, leading to inefficiencies and broken relationships. The real impact comes from defining needs upfront and aligning operational strengths on both sides. Drawing on his experience at fast-growing consumer brands, he explains how technology, discipline, and community-based connections help eliminate guesswork and create long-term success in fulfillment. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by co-host Mark Hiddleson as they sit down with Matt Hertz, Co-founder of Third Person, to discuss modern 3PL matchmaking and supply chain optimization. They cover common 3PL qualification mistakes, the value of data-driven matching, and why curated industry events outperform large trade shows, along with insights on pricing, specialization, and competitive advantages.
One on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USTitle: Unveiling the Hidden Frequencies: How Infrasound Shapes Our LivesIntroduction: Have you ever felt an unexplained sense of dread or anxiety in certain environments? According to a recent episode of the True Life Podcast, these feelings may be influenced by infrasound, a frequency below human hearing that significantly impacts our bodies and emotions. In this blog post, we will explore the fascinating world of infrasound, its historical significance, and its modern implications.Understanding Infrasound: Infrasound refers to sound waves that are below the frequency of 20 Hertz, which are inaudible to the human ear but can still have profound effects on our bodies. The podcast host, George, invites listeners to pause and feel their heartbeats, revealing that what we perceive as our heartbeat is intertwined with infrasound vibrations echoing throughout our bodies. This frequency has been weaponized throughout history, from ancient civilizations to modern technology.Historical Context: George highlights the ancient Mayans, who ingeniously utilized infrasound in the design of their pyramids at Chichen Itza. The low claps created resonant echoes that could evoke feelings of trance or terror during sacred rituals. This historical context shows that the manipulation of sound has long been a tool for influencing human behavior and perception.Modern Manipulation: Fast forward to the present, and the implications of infrasound are pervasive. George discusses how theme parks like Disney incorporate low-frequency sounds into roller coasters to enhance the thrill experience. Similarly, military operations have used infrasound to disrupt morale among troops, demonstrating the power of sound as a psychological weapon.The Role of Technology: Today, technology continues to exploit infrasound. George mentions the deployment of 5G towers, which emit sub-audible frequencies that can lead to increased anxiety in populated areas. Furthermore, he reveals a leaked DARPA document suggesting that infrasound could be used to instill social harmony by dulling aggressive behavior during riots. This shows a disturbing trend of using sound as a means of control.Practical Implications: So, what can we do to reclaim our senses from these hidden frequencies? George suggests listeners take proactive steps to engage with their own vibrational energy. He encourages trying a free 10 Hertz tone app to experience the power of infrasound firsthand. By tuning into these frequencies, individuals can foster a sense of awakening and empowerment, pushing back against the unseen forces that seek to influence their emotions.Conclusion: The exploration of infrasound reveals a hidden layer of reality that many of us are oblivious to. From historical rituals to modern technology, the impact of these low-frequency waves is undeniable. As we become more aware of the forces shaping our emotions and behaviors, we can take control of our experiences and reclaim our vibrational sovereignty. Remember, true awakening doesn't whisper; it quakes.Key Takeaways: 1. Infrasound affects our emotions and physical sensations despite being inaudible. 2. Historical use of infrasound, as seen in ancient Mayan architecture, illustrates its long-standing influence on human behavior. 3. Modern technology, including 5G, utilizes infrasound for psychological effects, often without public knowledge. 4. Engaging with sound can empower individuals to reclaim their emotional state and resist external influences. One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US
Der Kammerton, das eingestrichene a oder a¹, ist für Musiker, Sänger, Chöre und Orchester eine zentrale Größe: Nur wenn sich alle an ihm ausrichten, entsteht ein Wohlklang. Standardmäßig schwingt er bei 440 Hertz. Doch das war nicht immer so. Schiemenz, Juliane www.deutschlandfunkkultur.de, Zeitfragen. Feature
Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.
Alain Hertz graduated in mathematical engineering and obtained a Ph.D in operations research at the École Polytechnqiue Fédérale de Lausanne. Since 2001, he is professor at the department of mathematics and industrial engineering at Polytechnique Montréal, Canada. He is also member of the multi disciplinary GERAD research group that includes nearly sixty researchers and experts in operations research and discrete mathematics. He is the author of around 200 scientific publications and 4 detective novels. His main research domains are combinatorial optimization, graph theory, algorithmics, and the development of decision aid systems for scheduling and distribution problems. Alain serves on the editorial board of several scientific journals and he is also a member of the executive committee of the European Chapter on Combinatorial Optimization working group. He has organized several international conferences on graphs and optimization. He was president of the Swiss OR Society from 1996 to 2001, during which he dedicated himself to promoting the discipline worldwide.
In this short podcast episode, we go back into the history of the trades, namely the battle over frequency (and how each side had to give until it hertz). The low hum of motors is alternating current: electricity moving back and forth through copper 60x per second (in the USA and Canada, at least). In another version of history, that pulse could be 50x per second instead (as in much of the remainder of the world). The forgotten frequency war is the lesser-known sequel to the war of the currents. Tesla's AC power prevailed over Edison's DC, but different motor and generator companies chose different alternating current frequencies. Westinghouse chose 60 cycles per second, whereas General Electric experimented with 25-40 cycles per second, and Europe-based Siemens and AEG standardized around 50 hertz. These different frequencies set the rhythm for everything that turns or glows, and electric parts that didn't match often failed. Nevertheless, the engineers of the companies defended their own frequencies. In the 1910s, the US began merging electrical grids to set a single standard. Westinghouse had the most dominant technology at the time, and 60 hertz became the norm in the USA. However, across the pond, 50 hertz made more sense for the European infrastructure that was in place and being rebuilt after WWI, and it was solidified by the rebuilding efforts of WWII. As a result, roughly 2/3 of the planet uses a 50-hertz frequency. The two frequencies are incompatible because motors will travel at a different speed than their design while drawing the same current, leading to reduced capacity or overheating. In the 1960s, international companies produced dual-rated compressors and motors, but global trade is still complicated by different frequencies, and moving entirely to a single frequency is impractical due to the infrastructure disruption required. However, modern VFDs and inverter technology can change frequencies as they enter the motor, thus solving the battle over frequency and reminding us that flexibility is the real future. Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 7th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android.
Today on the Woody and Wilcox Show; Woody does curling; National Spelling Bee and misspelled words; Hertz and reservations; Lies you believed; The talk; Aquarium sleepovers; And more!
Send us a textAll track original mix unless otherwise specified:1. Drunken Kong - Matsuri2. Kos:Mo - Obey To The Dancefloor3. Sabura - Fukushima (FanToo and Duel DeStress Remix)4. LUSU - Afterlife5. Elyas - Blaze It Up (Aitor Ronda Remix)6. David Molson - Primal Tribe7. BK - Nasty8. Mark Reeve - Give It Back9. Drunken Kong - Rhythmic High10. Frank Biazzi - Don't Stop11. David Temassi & Matt Wrexx - 15 Minutes of Fame12. Issiah - Passive Aggression13. Hertz & Umek - Ivorylinktr.ee/DJ_JocksterSupport the show
This is Electrik Cake with Coco Street — The Valiant Queen, O The Technoliciousness — Episode Two. It's been a heavy week. Too much loss. Too much noise. Too many reasons for the world to fracture. So in this show, we answer differently. This set is a letter — not of weakness, but of resolve. A message written in pressure, precision, and pulse. Because peace isn't passive. Love isn't fragile. And strength doesn't always shout — sometimes it stands firm, steady on the beat, unmoved by the chaos around it. This is Los Angeles techno — focused, intentional, built to hold the line. Music for clear minds, strong hearts, and people who refuse to lose their humanity in moments that try to steal it. No distractions. No excess. Just rhythm, purpose, and forward motion. ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!
Recorded 2025-12-18 18:03:39
I denne episode skal du møde Tine Terese Hertz, founder af One Thirty Labs og Copenhagen Health Week. Vi taler om karriere, longevity og hvordan små, bevidste livsstilsvalg kan skabe mere energi, balance og bedre livskvalitet både på arbejdet og derhjemme. Vi taler også om, om vi i virkeligheden er nået dertil, hvor holistiske behandlinger ikke længere blot er selfcare, men faktisk en nødvendighed for at trives i en verden med konstante forstyrrelser, stressrisiko og skærm. En inspirerende samtale om fremtidens sundhed, mindset og det moderne kvindeliv. Lyt med!Følg Tine Terese Hertz på Instagram og LinkedinLyt til Tines egen podcast One Thirty Biohacks herLæs mere om One Thirty Labs herKøb billet til Copenhagen Health Week herFølg Her Moment på Instagram @hermomentpodcastFølg Terese på Instagram @tereseask Hosted on Acast. See acast.com/privacy for more information.
Could the end of the age of movie theatre-going be near? As we see popular television series Stranger Things prepare to play its show finale in theatres to interested ticket buyers, there is public concern that the US$82.7-billion deal for Netflix to purchase Warner Bros could be part of the demise of the traditional movie and theatre experience. Brent Loucks welcomes Barry Hertz, Globe & Mail film editor and deputy arts editor, to discuss what the impact of this deal could be to moviegoers and the industry.
As far as Jewish filmmakers go, the Safie brothers could well be the GOATs (Greatest Of All Time) when it comes to Jewish sports cinema. One of their earliest collaborations was a 2013 documentary on high school basketball star Lenny Cooke; their breakout feature, Uncut Gems, was a sports-adjacent thriller featuring a Passover Seder with Adam Sandler and Idina Menzel; then younger brother Benny Safdie went on to star in Sandler's Happy Gilmore sequel—another sports film with a Jewish lead character. Now, in late 2025, the brothers (who are great-nephews of architect Moshe Safdie, for those wondering) have gone their separate ways, each directing their own sports movie. Benny directed The Rock in a biopic of MMA fighter Mark Kerr in The Smashing Machine, while older brother Josh Safdie tapped Jewish actor Timothée Chalamet to play table tennis champion Marty Reisman in Marty Supreme. While Marty Supreme is slated for a Christmas Day release 2025, the Globe and Mail's film editor, Barry Hertz, just published a review of the Oscar contender, in which he says the story "burns with the relentless, fight-for-your-life spirit of the Maccabees.... With apologies to Adam Sandler's Eight Crazy Nights, Marty Supreme is, thematically and spiritually, the greatest Hanukkah movie ever made." Hertz joins the Menschwarmers to explain his reasoning and how this ping pong epic fits into the larger canon of Jewish cinema. And before that, the boys chat about Jake Retzlaff leading the Tulane Green Wave to success, and get to the source of an incorrect rumour about the Toronto Blue Jays' Eric Clement being Jewish. Credits Hosts: James Hirsh and Gabe Pulver Producer: Michael Fraiman Music: Coby Lipovitch (intro), chēēZ π (main theme, " Organ Grinder Swing ") Support The CJN Follow the podcast on Twitter @menschwarmers Subscribe to The CJN newsletter Donate to The CJN (+ get a charitable tax receipt) Subscribe to Menschwarmers (Not sure how? Click here )
“You're in the realm of the antitrust principles and the vapors that come off the big antitrust cases. I was very skeptical of the idea of a single company's debt instrument … being a product market,” says Jennifer Selendy, founding partner of Selendy Gay, discussing how the latest legal challenges in Altice and Selecta to creditor cooperation agreements in the liability management sector stand on the very periphery of the antitrust doctrine. In a conversation with Bloomberg Intelligence's Negisa Balluku on this episode of the State of Distressed Debt podcast, Selendy also discusses her involvement in the early days of LME litigation, in-court lessons and surprises, and the Incora saga. Prior to that, BI's Noel Hebert, Phil Brendel and Negisa discuss their outlooks for 2026. The podcast concludes with a discussion on the latest developments at Hertz, First Brands, Ardagh Group and Azul. The State of Distressed Debt podcast is part of BI's FICC Focus series.
Please enjoy my conversation with Barry Hertz, author of the new book "Welcome To The Family: The Explosive Story Behind Fast and Furious, the Blockbusters That Supercharged The World."
Recorded 2025-12-04 19:23:53
In this episode, Justin sits down with award-winning film critic and author Barry Hertz to talk about his new book, Welcome to the Family, an explosive deep-dive into the history, impact, and unbelievable behind-the-scenes chaos of the Fast & Furious franchise. The conversation explores why these films became a global phenomenon, how they reshaped Hollywood financially and culturally, and why Barry believes they deserve far more appreciation than they often get. From the franchise's unlikely beginnings to its themes of family, representation, and sheer blockbuster ambition — this is a look at the saga many think they know, told by someone who's spent years uncovering its truth.The book is available now in bookstores and online, in multiple formats: hardcover, eBook, and audiobook narrated by Barry himself.
Hertz บริษัทให้เช่ารถยนต์ยักษ์ใหญ่ระดับโลก ที่เพิ่งจะพยุงตัวให้รื้ฟื้นจากภาวะล้มละลายไปได้ไม่นาน แต่กลับมาประสบความสูญเสียครั้งใหญ่อีกครั้ง ด้วยตัวเลขที่น่าตกใจถึง 2.9 พันล้านดอลลาร์สหรัฐฯ และการตัดสินใจขายรถยนต์ไฟฟ้า (EV) จำนวนมากถึง 30,000 คันอย่างเร่งด่วน คำถามคือ เกิดอะไรขึ้น? นี่คือการล้มเหลวครั้งที่สองที่กำลังจะเกิดขึ้นกับ Hertz อย่างนั้นหรือ? และทำไมการเดิมพันครั้งใหญ่นี้ถึงได้พังทลายลงอย่างไม่เป็นท่า เลือกฟังกันได้เลยนะครับ อย่าลืมกด Follow ติดตาม PodCast ช่อง Geek Forever's Podcast ของผมกันด้วยนะครับ #Hertz #HertzEV #HertzTesla #รถเช่า #รถยนต์ไฟฟ้า #รถEV #วิกฤตธุรกิจ #ค่าเสื่อมราคา #Tesla #ธุรกิจรถเช่า #RangeAnxiety #การลงทุน #ข่าวธุรกิจ #ธุรกิจยานยนต์ #geekstory #geekforeverpodcast
En vivo!!! El pasquín 416. Más bloqueos y caos, pero Rosa Icela solo amenaza, renuncia Hertz, ¿sabe qué hizo? Noroñadas, el PAN quiere a Salinas Pliego y mucho más en el único noticiero que camionero es. ÚNETE AL PATREON DEL PASQUÍN Y VUELA!!! https://www.patreon.com/elpasquinLos conductores:EL SR. SANTO @elsrsanto https://twitter.com/elsrsanto El ciber: https://twitch.tv/elsrsantoEL SR. BÚHO @mexqueunclub9602 https://twitter.com/mr_buho - https://www.facebook.com/mrbuho.pasquin/Todos los memes y cartones publicados en el podcast en vivo se encuentran aquí para tu consulta y buen uso
The ocean often offers up some truly curious tales, as today's tour will demonstrate. Order the official Cabinet of Curiosities book by clicking here today, and get ready to enjoy some curious reading! See omnystudio.com/listener for privacy information.
Recorded 2025-11-27 19:05:59
This week I am back behind the controllers and you can expect to hear new releases from artist such as Dustin Zahn, Flug, Toni Alavrez, Agent Orange Dj, Hertz, Marco Bailey, Kashpitsky, YAZMIN and some of my own productions and lots more great hot Techno ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.Episode #1204: Scout Motors accelerates toward 2027 as test mules and plant prep hit major milestones. Amazon's push into vehicle retail gains real traction with new brands and first-time buyers. And Target rolls out a strict “10-4” greeting rule as retailers fight for customer connection.Show Notes with links:Scout Motors put the Traveler and Terra prototypes on display at the LA Auto Show while accelerating development back home as they aim for a 2026 launch. The test mules are advancing fast, and the South Carolina plant is nearly ready for early builds.Scout will begin building bodies and early vehicles in its Blythewood, S.C. plant by late 2026 as equipment installation continues.Executives are now driving early mules, noting strong dynamics and rapid software integration tied to the Rivian–VW electrical architecture JV.Final production designs closely mirror the LA Auto Show prototypes, with only manufacturability tweaks such as new lighting inserts.VP of Strategy & Brand Ryan Decker: “I drove my first mule a few weeks ago… Super special moment. It's dynamic for a vehicle that has our capability.”Amazon's experiment with car retail is turning into something real, as early buyers and dealers say the platform is already driving fresh traffic and confidence into the process, with Ford, Hyundai and Hertz now listing vehicles on the platform.Dealers say the visibility is unmatched: “Amazon gets a tremendous amount of eyeballs… We expect it to be a powerful tool,” said Brady Schmidt of Puente Hills Ford.Hyundai reports that nearly all Amazon browsers were new to the brand, and 40% became more likely to consider Hyundai after seeing vehicles on the site.Early buyer Steve Picciotti bought an $8 USB cable, a $90 beard trimmer and a $45,000 Hyundai Santa Fe SUV. “I'm a pretty religious Amazon shopper. I knew if it was coming directly from Amazon it would be legit. I said to my wife: ‘Let's just try it.'”Target is launching a new “10-4” customer-interaction rule—mandating smiles, greetings, and waves—to boost guest satisfaction as the retailer battles declining traffic.Employees must smile, wave, or acknowledge any shopper within 10 feet, and give a verbal, friendly greeting within 4 feet.Others see it as normal retail hospitality: a simple “Need anything?” or “How's it going?” depending on the guest's cues.“We know when our guests are greeted, feel welcomed and get the help they need that translates to guest love and loyalty,” said EVP Adrienne Costanzo.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Hertz is using AI to find tiny dings in rental cars to charge more. What are the dings in your retirement accounts that are costing you money? Subscribe or follow so you never miss an episode! Learn more at GoldenReserve.com or follow on social: Facebook, LinkedIn and YouTube.See omnystudio.com/listener for privacy information.
We don't have friends. We got family. On today's episode of The Movie Podcast, we're delighted to be joined by Author Barry Hertz to discuss his book WELCOME TO THE FAMILY: THE EXPLOSIVE STORY BEHIND FAST & FURIOUS. The book is an exclusive look inside the surprising history and contentious future of Hollywood's most unlikely blockbuster—the Fast & Furious franchise—a series that uncannily anticipated the shifting currents of pop culture while changing the business of global entertainment at the same time. Barry is the award-winning Chief Film Critic for The Globe and Mail. With over 20 years of experience, he has reviewed thousands of films, interviewed hundreds of actors and filmmakers, and covered festivals, sets, and markets worldwide. “Welcome to the Family: The Explosive Story Behind Fast & Furious is out November 25. Find it wherever books are sold.” Watch and listen to The Movie Podcast now on all podcast platforms, YouTube, and TheMoviePodcast.ca Contact: hello@themoviepodcast.ca FOLLOW US Daniel on X, Instagram, Letterboxd Shahbaz on X, Instagram, and Letterboxd Anthony on X, Instagram, and Letterboxd The Movie Podcast on X, Instagram, TikTok, Discord, and Rotten Tomatoes Learn more about your ad choices. Visit megaphone.fm/adchoices
Coco Street The Valiant Queen makes her Data Transmission debut with a hard-edged, high-voltage techno session built for late nights, concrete floors, and clean adrenaline. ‘O The Technoliciousness 001' moves through Detroit grit, Berlin precision, and LA's signature neon cool, featuring heavy hitters from Eddie Amador, Hertz, Loco Dice, Norbak, Altinbas, M. Rodriguez, and more. A deep, sleek, electrified journey. Plug in and feel the charge! ⚡️Like the Show? Click the [Repost] ↻ button so more people can hear it!
Recorded 2025-11-20 19:23:47
A severed leg, a shark selfie gone wrong, and a toupee full of cocaine—this episode might be the strangest one yet!I dive straight into chaos as I unpack the California man who walked off with a severed leg after a deadly train collision, a scene so bizarre it broke the internet with its disturbing viral video. From there, I head to Florida, where TSA officers uncovered a handgun stuffed inside a raw chicken, raising the question of whether people are getting dumber or more creative at airport security. Things get even wilder as I cover the Canadian tourist in Turks and Caicos who lost both hands trying to photograph a shark, a reminder that wildlife isn't interested in selfies. I break down the Colombian man caught smuggling cocaine under his toupee, Hertz charging a Tesla driver for “refueling,” a Las Vegas man who claimed aliens told him to kill his father, and a Florida roommate attacked with pizza dough. I wrap up with turtles in pants, a laundromat dismemberment destined for a casino, a bomb plot complete with python plans, a fart spray school evacuation, and over 100 animals living in a New Jersey home. Strange news doesn't get stranger than this, and I'm here for every insane detail.LET ME KNOW WHAT YOU THINK OF THE STORIES!Send me an email: feedback AT newswithbill DOT comLeave a voicemail or text the show on the NWB hotline: 209-854-4620SUPPORT THE SHOW!Help NWB out: https://ko-fi.com/newswithbillSOCIALS:Instagram: @newswithbillX/Twitter: @newswithbillWebsite: www.newswithbill.comBe sure to rate and review the show wherever you listen to podcasts, and most importantly... TELL A FRIEND!
"Your job isn't to know the answer. Your job is to ask all the right questions of where the business is going and…Don't be afraid…(Align) with people who could see the possibility of (your) experience…Take that stretch job and just remember you're in the room to ask different questions, and that's perfectly fine. So, take the stretch and then lean into your experience that allows you to have a different lens and a different perspective." Mandi McReynolds, Chief Sustainability Officer at Workiva on Electric Ladies Podcast When the economy feels tough or you feel like things are spiraling, it's a good time to remember that you have agency. You can control what you think about, focus on and even your emotions – yes, you can. This is one of our periodic career collage episodes with valuable reminders from five extraordinary women who were interviewed on Electric Ladies Podcast over the past year. Listen up and let us know what resonates with you, texting it to us @joanmichelson on social media. You'll hear advice from: · Ann Canela, Head of Niagara Cares and Director of Corporate Giving at Niagara Bottling, the largest bottler in the U.S. · Mandi McReynolds, Chief Sustainability Officer at software conglomerate Workiva. · Silvia Bastante de Unverhau, of LGT Private Bankers International, including on how women see and allocate their wealth. · Yvonne Burton, President of Burton Consulting International, focused on technology and international relations. · Page Motes, Chief Compliance and Sustainability Officer at Hertz on the reinvention of the car rental business, including with a focus on sustainability. Read Joan's Forbes piece on Career Advice For Difficult Times, and more of her articles here. Elevate your career with expert coaching and ESG advisory with Electric Ladies Podcast. Unlock new opportunities, gain confidence, and achieve your career goals with the right guidance. Subscribe to our newsletter to receive our podcasts, articles, events and career advice – and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Don't forget to follow us on our socials Twitter: @joanmichelson LinkedIn: Electric Ladies Podcast with Joan Michelson Twitter: @joanmichelson Facebook: Electric Ladies Podcast
Film critic and author Barry Hertz, whose new book Welcome to the Family unpacks the history of the Fast & Furious movies, is here to talk about Fast Five, the beloved 2011 chapter where director Justin Lin introduced Vin Diesel and Paul Walker to a whole new level of motorized mayhem – and supercharged the franchise. Your genial host Norm Wilner can't really argue with the choice.
In this 1798th episode of Toronto Mike'd, Mike chats with Barry Hertz, the Deputy Arts Editor and Film Editor for The Globe and Mail, about his life writing about movies, particularly the Fast and the Furious franchise, documented in his new book Welcome to the Family: The Explosive Story Behind Fast & Furious, the Blockbusters that Supercharged the World. Toronto Mike'd is proudly brought to you by Great Lakes Brewery, Palma Pasta, Ridley Funeral Home, Nick Ainis, Blue Sky Agency, Kindling, RetroFestive.ca and RecycleMyElectronics.ca. If you would like to support the show, we do have partner opportunities available. Please email Toronto Mike at mike@torontomike.com.
The Infinite Banking industry can be obsessed with rate of return, and it's ruining the message. In this powerful conversation, Caleb Guilliams and Logan Hertz unpack how focusing on ROI has blinded people to the real value of life insurance: liquidity, guarantees, and human life value. They challenge advisors, clients, and industry leaders alike to rethink what wealth efficiency really means and bring to light the deeper issues impacting the life insurance industry. Logan Hertz also reveals what went on behind the scenes at the Nelson Nash Institute, leading to him being removed. Caleb & him dialogue about the state of the industry and what needs to change in order for it to truly thrive. Want a Life Insurance Policy? Go Here: https://bttr.ly/bw-yt-aa-clarity Want FREE Whole Life Insurance Resources & Education? Go Here: https://bttr.ly/yt-bw-vaultWant Us To Review Your Life Insurance Policy? Click Here: https://bttr.ly/yt-policy-review______________________________________________ Learn More About BetterWealth: https://betterwealth.com====================DISCLAIMER: https://bttr.ly/aapolicy*This video is for entertainment purposes only and is not financial or legal advice.Financial Advice Disclaimer: All content on this channel is for education, discussion, and illustrative purposes only and should not be construed as professional financial advice or recommendation. Should you need such advice, consult a licensed financial or tax advisor. No guarantee is given regarding the accuracy of the information on this channel. Neither host nor guests can be held responsible for any direct or incidental loss incurred by applying any of the information offered.
Foundations of Amateur Radio If you use a word often enough it starts to lose its meaning. The other day, during breakfast, well, coffee, whilst playing one of our start-the-day with a smile word games, the word "RADIO" turned up. I grinned and pointed out that this was my favourite word, to which my partner mentioned that in Italian, it's referred to as "La Radio", which made us both wonder where it actually came from, did the Italian language import the word, or export it, given that Guglielmo Marconi was Italian? A quick search advised us that it came from Latin, radius, meaning "spoke of a wheel", "beam of light" or "ray". Fully enlightened we finished our coffee and got on with our day .. except I couldn't stop thinking about this. Having recently spent some quality time looking into the history of the RF Circulator, I figured searching the patent records might be a solid way to get some handle on where this word "radio" came from. Initially Google Patent search unearths the oldest as being from 1996, not very helpful. Adding 1900 as the end date filter turns up a radio cabinet patent with a filing date of 1833, except that it was published and granted in 1931, which is confirmed by the patent itself. This level of corruption in the data affects at least a dozen patents, but I daresay that there's plenty more like that. 1857 turns up a patent with the word "broadcasting", in the context of "broadcasting guano", so, nothing much has changed in nearly 170 years, but I digress. Adding quotes to the search term unearths a patent from 1861, apparently iron roads, locomotives, large slopes and small radio curves relates to the other meaning of the word radius, in Spanish. 1863 gives us ruffle stitching, "made upon the radio", but the patent is so corrupt that it's pretty much unreadable. 1871 unearths an electromagnetic engine, but the text has so much gibberish that I suspect that the word "radio" is a happy accident. 1873 shows us a "Wireless signalling system", bingo, the patent shows us transmitter and receiver circuits, antennas, messages and frequencies and a whole bunch of relevant radio information, except that the date on the patent itself is 1919. And you wonder why people argue about who invented what when? I'll spare you the gas apparatus, petrol lamps with cigar cutter, running gear for vehicles and bounce to 1897, "Method of and apparatus for converting x-rays into light for photographic purposes", the first occurrence of "radio", in the form of "radiograph", complete with pictures of the bones of a hand drawn meticulously from presumably an x-ray. I confess I'm not convinced. Using the United States Patent and Trademark Office search for the word radio gives you 54,688 pages with 2.7 million records, ordered in reverse chronological order with no way to skip to the last page. The World Intellectual Property Organisation finds the same Spanish iron paths patents, but unearths "A Differential Arrangement for Radio Controlled Race Cars" from 1900, but inside we discover it's really from 1979. Seems this level of corruption is endemic in the patent field, wonder who's benefiting from this misinformation? Meanwhile, still looking, I discovered the Oxford English Dictionary, which claims that the earliest known use of the word "radio" is in the 1900's, but the earliest evidence is from 1907 in a writing by "L. De Forest", but you are granted the privilege of paying them to actually see that evidence .. really? On 18 July 1907, Lee de Forest, made the first ship-to-shore transmissions by radiotelephone, which adds some credence to the claim, but I have to tell you, I'm not particularly convinced. Taking a different approach, starting at Guglielmo Marconi, his first efforts in 1894 showed the wireless activation of a bell on the other side of the room. Six months later he managed to cross 3 kilometres realising that this could become capable of longer distances. The Italian Ministry of Post and Telegraphs didn't respond to his application for funding, so in 1896, at the age of 21, moving to Great Britain, he arrived in Dover where the customs officer opened his case to find various apparatus, which were destroyed because they could be a bomb. Lodging a patent "Improvements in Transmitting Electrical impulses and Signals, and in Apparatus therefor", was the first patent for a communication system on radio waves. It was granted a year later. One problem. It doesn't have the word "radio" in it, instead it talks about "a Hertz radiator", so close. So, we've narrowed it down to somewhere between 1896 and 1907, that's an 11 year window. Some observations. De Forest founded a company called "the Radio Telephone And Telegraph Company". It's unclear exactly when this happened, it collapsed in 1909 and was founded after disagreement with management of his previous company, apparently on 28 November 1906. A quick aside, apparently in 1881, Alexander Graham Bell used the word radiophone for the first time, which he used to refer to a system that used light to transmit wirelessly, he also referred to it as a photophone. You could argue that because light and radio are the same thing, this is the first legitimate use of the word "radio" in the context of communication, but I'm not buying it. I'll leave you with the discovery that on 30 December 1904, the British Post Office published a "Post Office Circular" with the instructions to use the word "Radio" in the service instructions, think of it as the metadata associated with a telegram. This information has been repeated often without evidence. If you're keen, the Postal Museum is located in Phoenix Place, London. I've contacted them to see if that particular Circular is in their possession. Amazingly the "Post Office Circulars" have been digitised between 1666 and 1899. So close, but no cigar, that said, I looked for the elusive Volume 7 of the set to see if there were any straggling references to "radio", but couldn't confirm this. The Postal Museum Catalogue returns plenty of early references to radio, but it's hard to tell what's real and what's written after the fact. Anyone know of any research grants that will allow me to dig into this on-site, feel free to get in touch, oh, a bed would be good too .. I think this might take a while. At the moment, the best I have is an uncorroborated "30 December 1904" for the origin of the word "Radio", in English, in other words, it was imported into Italian. No sign of Marconi, Bell, or De Forest. I'm Onno VK6FLAB
Kaiserdisco @ KD Studios in Mallorca / Spain (31-10-2025) 01. Coyu - Fluye (Original Mix) [Suara] 02. Beau Didier - Propaganda (Original Mix) [BEAU] 03. Ramon Tapia - Resonate (Original Mix) [Planet Rhythm] 04. Oscar Sanchez - Hope (Original Mix) [Sway] 05. Pixma - That's Right (Original Mix) [Mood Supplier] 06. Hertz & Oscar Escapa - Eternal Groove (Original Mix) [Sway] 07. Primal - Heatseeker (Original Mix) [Parallel Visions] 08. Hertz - Old School (M.I.T.A. Remix) [Sway] 09. Ramon Tapia & A.Paul - Dystrophy (Original Mix) [Planet Rhythm] 10. The Southern - 80'8 (Original Mix) [Truncate] 11. Brian Sanhaji & Toe - Radical Adjustment (Brian Sanhaji Junghof Edit) [SENSOR] Record Of The Month 12. Speedy J, Chris Liebing, Collabs 3000 - Zwart (Original Mix) [Nova Mute] 13. Jamie Bissmire - IIntrinsic Truth (Original Mix) [Skryptöm records] 14. Kaiserdisco - Echt Jetzt? (Original Mix) [KD Raw] 15. Drunken Kong - Wild Within (Original Mix) [Tronic] This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration
Recorded 2025-11-06 19:11:31
A thousand facets sits with Ellen Hertz from Max's jewelry in Minneapolis, they talk about what inspired to start a store, what it means to her to have a space for independent jewelers and their love for dark chocolate. About: We represent designers who we believe are the best at what they do, are true artisans and craftspeople, and who are creating jewelry that is beautiful, unique, and, sometimes, a bit unconventional. We're also storytellers who love sharing the fascinating backstories of each of those artists and the jewelry they create – what inspires them, how they approach the design process, and the craftsmanship evidenced in their work. At the heart of every decision that we make about the jewelry designers whose work we'll carry are the questions of why someone chooses what they choose, and when they can pick from so many options, why they opt to adorn themselves with the pieces they select. We see jewelry as something deeply personal and meaningful, something that conveys our individual style, tells our story, and shows how we're feeling at any given moment. We encourage and embrace individuality, and when helping our customers find the pieces that will most resonate with them, we always say “Own Your Style!” In addition to jewelry, our shop is known for delicious collections of artisanal chocolate from around the world, as well as home décor and other gift items. We hope you enjoy your visit to Max's! You can follow Ellen on Instagram @maxsjewelry or her website https://www.stylebymax.com/ Please visit @athousandfacets on Instagram to see some of the work discussed in this episode. Music by @chris_keys__ Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode, Scott Becker discusses strong market gains for Hertz alongside steep declines for major cruise lines.
Shawn Tierney meets up with Ivan Spronk of Siemens to learn about the SINAMICS G220 Clean Power Drive in this episode of The Automation Podcast. For any links related to this episode, check out the “Show Notes” located below the video. Watch The Automation Podcast from The Automation Blog: Listen to The Automation Podcast from The Automation Blog: The Automation Podcast, Episode 251 Show Notes: Special thanks to Ivan Spronk of Siemens for coming on the show, and to Siemens for sponsoring this episode so we could release it “ad free!” To learn about the topics discussed in this episode, checkout the below links: White Paper – Drives Harmonics – Siemens US SINAMICS G220 Website SINAMICS G220 Catalog Siemens Product Configurator (SPC) for quick part number selection and access to data sheets and CAD files Siemens energy savings calculator, SinaSave Read the transcript on The Automation Blog: (automatically generated) Shawn Tierney (Host): Thank you for tuning back into the automation podcast. My name is Shawn Tierney from Insights and Automation. And this week, I meet up with Iren Sprock from Siemens to learn all about their g two twenty clean power drive. I also wanna thank Siemens for sponsoring this episode so I can bring it to you completely ad free. So with that said, I wanna welcome back to the show Ivan from Siemens to talk about VFDs. And, this is something we’ve been wanting to talk about for a while. But before you jump into your presentation, Ivan, could you introduce yourself to our audience for those who maybe didn’t catch your last appearance? Ivan Spronk (Siemens): Thanks a lot for just having me, back to the show here. I got a slide up here that introduces myself. I’m the product manager for the Synamix variable frequency drives for Siemens here in The US. So, yeah, happy to be back on your show. And what I would, like to talk to you about and discuss with you is our latest variable frequency drive. It’s the g two twenty and specifically the clean power drive. This is a best in class solution for a grid friendly power quality when using variable frequency drives. So Shawn, you audience may be wondering why we should discuss power grids and variable frequency drives, but I’ll just say if you’ve been around variable frequency drives or VFDs as I’ll refer to them, you’ve likely had conversations or heard something about VFDs creating or generating harmonics on the power grid. Shawn Tierney (Host): Oh, yeah. Yeah. Ivan Spronk (Siemens): Yeah. Or maybe you’ve, you know, someone in the audience has been involved in a situation where harmonic current and associated voltage distortion on your plants electrical grid were causing overheating on transformers and cabling or potentially causing circuit breakers to trip their fuses to open. Or maybe you’re just an engineer looking to select and specify a variable frequency drive and you may need to answer some questions about harmonics that typical VFDs generate. You can relate to any of those or if you’re just interested to know more about this topic, we’ll invite you to stay tuned here for the next thirty five to forty minutes for discussion on power quality and VFDs. So, Shawn, I’d like to just ask you, have you heard anything about the power grid lately? Shawn Tierney (Host): Well, yes. I’ve heard lots about the power grid. I know that this is more and more becoming a big issue because when you have a lot of VFDs producing all kinds of harmonics, that can cause lots of problems like the ones you just mentioned. But, also, the utilities are starting to to see this and saying, why are we putting up with this? So aside from the power grid needing to be hardened against all kinds of things, everything from EMTs to, you know, just, you know, Yahoo’s shooting transformers in the middle of nowhere. This has been a, I think, a big and growing issue. That’s why I’m glad that you’re on the talk about this because in the preshow, we just really I really got a sense of how important this was, you know, in 2025 and going into 2026. Ivan Spronk (Siemens): Lots of conversations about the grid and really how the grid electrical grid is being stretched. And with all of the, you know, data centers being built, you know, lots of conversations about how power is gonna be supplied with those. In other words, I think for maybe the first time in twenty five to thirty years, they’re anticipating our usage and power requirements going up. So that’s why I think all these utilities and plant operators are interested in the grid. So some reasons to discuss then the power grid and variable frequency drives is variable frequency drives very useful for motor control, but left unchecked, they can introduce several power quality issues. Harmonics, as you can see on the screen here, typical VFDs use rectifiers that generate nonlinear currents that also distort the voltage waveform and these harmonics can propagate through the electrical grid. And, you know, with that voltage waveform potentially affecting other equipment or you know at worst case other utility customers. These voltage fluctuations can lead to flicker in lighting and perhaps even take other sensitive devices offline. Typical VFDs some of them can negatively impact power factor. Again, something that’s of interest to utilities and plant operators. And just you know there could be some resonant frequencies set up that may interfere with other things. So those are all things that yeah, harmonics, and you know, the voltage fluctuation, things that are unfavorable I’ll say. And what I’d like to do here Shawn is just gonna introduce, you know, what I want to tell you is we have a very unique product here in the SINAMICS g two twenty clean power drive. Three advantages of this product we’ll wanna talk about here through through the course of this podcast. One is the clean power technology. So you can see total harmonic current distortion is well under the strictest harmonic standards there at less than 2%. It delivers near unity power factor under almost any load conditions. And I’ll just say, you know, there has been technologies out there that have been able to produce, you know, those two attributes of of, you know, low current harmonic distortion and near unity power factor. But what’s most unique about, this product we’re that we’re launching here is the compact space saving design, and it is the smallest low harmonics drive in the market. And also available, it’s all self contained, so there’s nothing extra to install. It’s all in one footprint. And I’ll give you an example here. This product is released up to a through 150 horsepower now. By the end of the year we’ll have it released up through 200 horsepower. So this is a relatively new product on the market. But that 200 horsepower drive imagine this Shawn less than three feet tall, less than 12 inches wide, and about 14 inches deep. That’s a 200 horsepower drive, that will guarantee these, things I’ve got got here with low distortion and near unity power factor. Shawn Tierney (Host): You know, that’s not something I would have thought of is that these clean drives are more clean power drives are typically larger than their standard cousins. And so the fact that you’ve been able to get these smaller and closer to the sizes of the standard drive is pretty impressive. Ivan Spronk (Siemens): You’re quite we we’d like to think so. Let’s dig into, you know, first of all, if, you know, I I said variable frequency drives or typical very free frequency drives can generate harmonics. So why why would people wanna use VFDs? Turns out variable frequency drives are really good at two things. One, saving energy, and two, improving processes. So just, you know, kind of as a reminder, why do people wanna use variable frequency drives? Just a reminder. Yeah. Half the world’s electricity is used by motors operating pumps and fans and compressors. And just as a reminder, Shawn, if you’ve got a 20 horsepower motor operating and I just use twelve hours a day, two sixty five days a year, I used average commercial power rate of 12¢ a kilowatt hour, that electric motor is gonna cost you running across the line around $5,500. If I operate that motor with a VFD and I’ve got opportunity to adjust the speed, you know, based on demand, electricity cost is half of it. So $2,500 And that even gets more grows your savings grow if I consider a 100 horsepower motor operating twelve hours a day, two fifty days a year, again, with that same kilowatt hour. You know, that running that electric motor across the line is gonna cost you, you know, I’ve got on the screen here $28,000. I’ve got the opportunity to adjust speed and control speed as I do with the VFD, and the application can, of course, doesn’t have to be run at full speed. You know, just typical savings again is gonna it’s gonna cost you less than half to run that electric motor. So I like to put those numbers in front of people, Shawn, because I think people lose sight of how much it costs to run an electric motor. So any thoughts on that? Shawn Tierney (Host): Yeah. You know, when I first got in this industry back in ’90, this was big. This was talked about all the time. They were like, if you get a fan or pump and you don’t have a VFD on it, you’re just wasting money. And and and to some extent too soft status. But the point being that, you know, if the way you drove your car was you just put the pedal to the metal everywhere you went, you could just realize that’s not gonna be very efficient, you know, fuel wise. And so, you know, putting aside the process thing, because many processes, you can’t just do a cross line starter. Right? It would be great for the process, but, typically, fans and and pumps, I mean, the the amount of savings is tremendous. And I know for a very long time, this was, you know, it was up there with, lighting, up upgrading your lighting in your plant. You’re just installing VFDs or upgrading VFDs from very old VFDs. A lot of times, the cost savings and the rebates would make the the project pay for itself within a year or two, if not sooner. So it’s, for anybody listening, I know all the old timers out there are like, yeah, know all about this, but maybe he’s listening and you haven’t taken a look at that, definitely call your, local representative and ask him about energy savings with VFDs because it’s huge. I mean, it’s just massive. As you show in this slide, you know, but it’s it’s it’s just it’s it’s super. Now at your second point, processes, yeah, some processes I mean, they wouldn’t be possible if all you had was across the line. You know, we we think about, you know, needing a very precise control, very precise movement, maybe not servo control, but in some cases, you know, just, you know, starting the VFD across the line would, you know, would break things. Right? You need to coast up and coast down, and, you know, be able to vary the speed based on the but what part of the what product you’re making sometimes. But let me turn it back to you. Ivan Spronk (Siemens): Sure. So one of the links that I’ve got in my resources is a a a link to it’s called CNA Save. It’s just our Siemens name for our, energy savings calculator. So somebody, you know, with that link, somebody could go in there and very quickly, you know, put in their own horsepower and speed profiles and energy costs and see for themselves, you know, more dialed in. So yeah. And I liked your your conversation about the process. I mean, so I think what I’m trying to establish on this slide really is VFDs are very useful and very effective at helping manage costs and improve process. So, you know, VFDs are not going away. So now let’s then dive into figuring out, okay, how do we handle harmonics that typical drives generate. So first, Shawn, let’s start with a conversation about what are line harmonics, and I’ve just got a few slides here to talk about that. But we’ll relate it to, you know, what we call linear loads, which is like an induction motor or resistors or incandescent lamps. They draw sinusoidal or linear current proportional to voltage. So in other words, for the audience on the looking at this slide here you can see very nice looking sine waves. Yeah. In this country of course that’s coming from our power plants at 60 Hertz. Looks very nice, right? Well, when you put a nonlinear load on your electrical distribution center system, yeah, and nonlinear loads are any power electronic device that’s converting AC power to DC power. So that’s what we’re doing in a VFD, we’re converting AC power to DC power. But also computers, you know, that’s obviously not the same talking in the same magnitude of power, but this is what computers are doing. Same thing with LED lamps now, Discharge lighting. And very interestingly enough, this is also what’s going on in EV charging stations. You know, you’re converting AC power to DC power, so that’s considered a nonlinear load. And what happens there in a nonlinear load is it doesn’t draw, it just draws power in pulses when the capacitors need to charge. So think about these capacitors charging more at the top of the waveform, And that’s then what causes these variations in both voltage and current, from the fundamental sine wave. And you know, in very simple terms, that’s what these harmonics are. Yeah. They’re non sinusoidal, they’re nonlinear, and even since it’s changing with the applied voltage. So there’s some things that they, you know, negative impacts we’ll say. And again, for the audience that’s looking at the slide there, you can kind of see some of these nonlinear currents stacked up there. Point is it creates a much more complex waveform, and there’s current flowing at those multiple frequencies. So Shawn, I’ve got for for people that are maybe having a hard time visualing this up, I’ve got a little example. So can you think, Shawn, of a musical group that sings in parts? Shawn Tierney (Host): Mhmm. Ivan Spronk (Siemens): Even if we can’t mention them on the air, you can we can all think of, you know, a group that’s in Yep. Yep. Yeah. Exactly. So here we go. We’ve got a musical group singing in different parts, and these different musical parts are sung at different pitches or frequencies. And that all blends together to make a richer sound. Right? Well, we can think of that fuller sound that’s flowing at those frequencies. That’s kinda like more current flowing in there. So, you know, to back to our harmonics example. So, yeah, there’s world flowing at these other frequencies other than 60 Hertz, and that kind of fundamentally becomes a problem we need to deal with. And then in that in that group, Shawn, can you think of someone what does it sound like when they sing off key? Shawn Tierney (Host): Absolutely. Who doesn’t sound good. Ivan Spronk (Siemens): Does it so maybe we’ll think of that as voltage distortion. So we gotta gotta do something about that too. So Shawn Tierney (Host): Yeah. I’d like to you know what? For me, you know, to and I think the charts for those listening, I think the charts really spell it out. They’re color coded, and they show the different harmonics. And for me, I think charting it is kinda one of the ways to understand it visually because if you think about let’s say you have a large rock, a medium rock, and a small rock, and you throw all three at the same time into a pond. You can visually see the big ripple, the medium ripple, and the small ripple, but it’s really hard for you to understand as they’re spreading out what the effect would be on, you know, any any, you know, maybe toy boats that your kids have in the water or grandkids have in the water. Right? And so it it’s it’s a very tough for for human beings to try to keep in their head more than three things happening at a time. Right? And so and so I I love seeing the chart here, and it shows the relationship to when the capacity of charging and how that affects the primary and the sympathetic and the different waveforms. And I just know that these are, you know, inducing currents, And each one of these are inducing currents, but it’s like that throwing multiple rocks into into a body of water. I just can’t I, you know, I need to see it. I need to draw it out. I just can’t, you know, understand. Hey. Well, that me means this little boat’s gonna go to the Northwest because, you know, you know, and this is where I think it’s it’s easy to overlook the effects that these harmonics have because it is it does get kinda complicated to visualize. Ivan Spronk (Siemens): Yeah. No. I I like that analogy of, the rocks and the water too. You can see those wave forms and yeah. It becomes, you know, more current flow that has to be dealt with. And and the voltage notching is something again, talking about typical VFDs. I’ve got a little picture here of yeah, showing in the center of the screen there. Just main section of a typical VFD with the rectifier front end that’s a six pulse, standard six pulse rectifier in there that’s what you know is very very common. You can see the DC link capacitors in the middle there, and of course the inverter section on the output which is recreating that sine wave. But let’s turn our attention to you know the input waveform that we’re showing. You can see you know drawing power creating those that notched waveform. And really what I want to point out on this slide is okay that’s kind of at the top of the slide I’ve got a picture of OneDrive doing that that you know on any given distribution system there’s a variety of loads right? Each with its own signature that interacts with each other, So you end up in trying to show down in this down in the orange section here of this drawing. Okay all of these different loads combined with their own signature to create kind of a system signature if you will. And then what happens is, okay, you’ve got standards that we’ll talk about here a little bit, but standards and specifications, you know, you’ll see if you’re an engineer dealing with harmonics, you know, they often refer to this point of common coupling. So that’s kind of what I’m trying to come across on this slide here as well is when you have a system, you know, it’s very useful to identify this point of common coupling where you’re gonna measure, these harmonics. So you’ll see that in a lot of specifications. Not sure if you ever seen that, Shawn. Shawn Tierney (Host): No. And and and just the point of common coupling, when you’re saying that you’re referring to go ahead. Give me that again. What what does that actually mean? Ivan Spronk (Siemens): If you notice over on the right side here, we’ve got a different loads. I’m showing I’m showing a couple of different drives. I’m showing few motors operating across the line, each with their own signature, but that ends up creating, you know, on the distribution system, you know, a system signature. So we need some place, you know, to decide, you know, if you’re trying to meet a spec, well, tell me then where I have to measure it. So that becomes that’s what this point of common coupling is. And I just wanted to get that term out there because people have often heard of this. Sometimes it’s right at the we’ll say the you know connection to the Utility Transformer. If you’re a plant operator maybe you’ve got a handful of buildings over here and you want to define a point of common coupling between some of these other buildings. Mhmm. But it’s just a, yeah, place to define for a measurement. Shawn Tierney (Host): So in this case they have let’s say they have a transformer here. This transformer feeds two, let’s say, VFDs and then two motor starters. So they’re exactly at that point, you know, on the outfeed of the transformer, which we know we have four loads on, to be that point of common coupling. Because what’s gonna happen is we have all these different loads, so we have all these different waveforms. We have the different harmonics from the VFDs. So that’s gonna average together to give us a a waveform that’s the combination of those four devices, And that’s point of common coupling. Alright, I’m with you. Thank you. Ivan Spronk (Siemens): Exactly. Again, just one other factor, just to talk about a factor that impacts the magnitude of harmonics, is something else you’ll see in a lot of specifications is what’s called the relative short circuit ratio. And really this is just a metric that’s used when evaluating the grid’s ability to support variable frequency drives and and really any other nonlinear load, which, you know, we mentioned LED lighting and there’s other nonlinear loads out there too. But what it does is compares the strength of the grid or distribution system maybe that you have in your plant to the size of the connected load. And of course, this ratio and therefore the magnitude of the harmonics is impacted by transformer size, by what you all got connected if I’ve got other reactors, how much cable I’ve got connected. And then probably most importantly by load size and type. In other words, by load size I mean, okay is this 50 horsepower or 200 horsepower? And by type meaning, is this 300 horsepower running across the line or is it on a with a VFD? I like to give an example there, Shawn. Water treatment facilities often you hear a lot about harmonics in those facilities because often there’s such big motor loads being controlled by VFDs and that is by far the largest represents the largest percentage of load on that transformer. Right? So I’ve got to imagine kind of this remote water treatment facility, you know, what’s out there? Probably four to five to six depending on how big it is, you know, huge motors running pumps, right? And not much else. So there’s an example of people that would be you know very concerned about how much you know what percentage of nonlinear load do I have on my transformer? So that’s kind of all relates back to this short circuit ratio. Again, something you see in a lot of specs. So just trying to give some definition around what that is. Sure if you got anything, any questions or anything you wanted to add or? Shawn Tierney (Host): No. I I appreciate that. Appreciate you going over. Ivan Spronk (Siemens): No. Kind of a point I’m trying to make is, you know, there’s multiple factors that impact the magnitude and lots of things to think about and figure out. It’s like, wow. If you’re a plant engineer with responsibilities for a power grid, wouldn’t it be great not to have to think about this? And I guess ask you to remember, you know, why I showed you at the beginning of this is, well, our our product, you know, take that whatever’s I drive is giving you no distortion at the terminals, no, you know, near unity power factor. So it becomes something that can really simplify. Yeah. Make make make a life of a plant engineer much simpler by specifying products that are you know low harmonic content. So let’s talk just okay so we kind of defined variable frequency drives. We we like them. They do a lot of good things. But okay there’s some things going on with harmonics. Okay so what’s what’s necessarily bad about these harmonics? So I’ve got a couple slides here showing that’ll walk us through the effects of, you know, kind of the pain points of harmonics. So, you know, with regards to transformers, generally, remember we talked about there’s there’s more current flowing at these other frequencies. So that’s gonna induce some additional heating and additional losses, likely to see some insulation stress, possibly even some resonant frequencies that are gonna set up core vibrations. So those are some of the, you know, undesirable things with generators. You know, there’s most good sized facilities have a standby generator. Right? Well, now if I’m operating a lot of nonlinear loads, I’d really start to need need to start to pay attention to, okay, is my generator gonna work to power these nonlinear loads? So something to consider there. And what what ends up happening is you people may have to oversize that generator Shawn Tierney (Host): Mhmm. Ivan Spronk (Siemens): To be able to run these nonlinear loads. And dropping down to cables and conductors again, if I’ve got more current flowing through them, that’s gonna increase your cable losses due to increased cable resistance caused by the skin effect, which is something that in tendency of alternating currents to flow primarily along the surface of the conductor. Yeah. Increasing or decreasing its ability to, you know, do its job and really deteriorating the the insulation, due to excessive heating. So those are all, you know, negative things that happen when you have a lot of harmonics. Right? Alright. Looking at one more slide of just some, you know, negative impact on circuit breakers or that may trip prematurely or fuses that may open prematurely. Again, thermomagnetic circuit breakers have these bimetallic strips that may be impacted by those additional currents flowing. Electronic type circuit breakers use current sensors which need to account for, you know, these harmonic currents. Yeah. Most circuit breakers are designed to trip at a zero crossover point. So with these distorted currents, you know, there may be some spurious zero crossovers. And then kind of some similar problems with fuses again due to heating effect. This RMS current and non uniform current distribution through the fuse element. You know, what tends to happen is people may have to oversize fuses. But of course, I’m also, you know, to match that actual RMS curve that’s flowing with these harmonics. But okay, that’s not necessarily unless somebody’s out there measuring it, they don’t know what that is. Right, Shawn? And I’ve got codes to meet. I can’t just put a way bigger fuse in. So, you know, it kind of becomes this balancing act. Right? Yep. So Yeah. So those are all things, you know, that happen when you have a lot of harmonics. Again, I can kind of summarize them on one slide here. Line, you know, line harmonics produced by these nonlinear loads cause overheating, inefficient operation, you know, and more losses, perhaps some premature line tripping, perhaps some system oscillations and instability, perhaps noise, and and yeah. And reduced power factor. So none of those are good. Right? In general, reduced efficiency, increased power loss and energy costs, and of course then higher carbon emissions as well. And yet to kind of summarize this all up, current distortion is is bad, infects your all your systems. You gotta account for it. Voltage distortion is often the one that will get people that it’s much worse because that goes all other systems as well if if left unchecked. So that’s my kind of my summary slide there of effects of harmonics and why we wanna do things to control them. So any any thoughts or questions there, Shawn? Shawn Tierney (Host): No. I think I think the slide does a good job of showing that, you know, this isn’t not just for your VFD, VSD. It’s the other things on the line too that you’re affecting. Right? So so now I’m sure some of the, some of those, listening or watching have have stories of where, you know, one drive, two drive wasn’t a problem, four, five, six drives, and they started seeing these issues because it was cumulative. Right? You know, the more drives you have. So, I’d love to hear any stories you guys that are listening and watching have about this and what you did to resolve it. But, this is this is I mean, in some cases, you may just need to get a VFD, like this clean power drive that eliminates this problem versus, you know, other ways of dealing with it. Ivan Spronk (Siemens): Sure. Oh, so, yeah, that that leads well into my next kind of couple of slides here. I mean, harmonics are not new. Line harmonics voltage distortion isn’t something that’s new. I mean, this this has been around for as long as VFBs has been around. So people have come up with, you know, ways to mitigate this. And I’ve got, you know, five of those methods listed on the screen. And we’re just gonna kinda very quickly step through these. But the last one there is really we’re gonna get to okay. What is in the g two twenty that makes it unique, and why do I wanna talk about it? So again, what and we’ll come back to this summary slide at the end here, but just okay. Like I said, people have come up with a handful of different ways to try and mitigate harmonics. First one is just, you know, a simple line reactor. And what you also see is some manufacturers, and Siemens has done this too, to some of our lines. We have DC chokes in the, you know, in that DC link section. You know, it’s an inductor and really all that’s doing is imposing, you know, opposing rather the rate of change of current flowing through it. So it kinda takes the top off of those notches if you you will. Yeah. It’s simple, probably economical. It’s usually applied to each VFD. If you know something about what impedance you need, there’s there’s a selection you know available in these AC line reactors. You can select the impedance you want. But some of the negative things is they take up more panel space. They gotta wire it. And in reality, it only offers kind of a small improvement. So people invented other things. So the next thing I got here is people came up with, they call them massive harmonic filters. They’re also called line harmonic filters, you know, LHF, you see that or harmonic trap filters. And what these do is they eliminate or control kind of those dominant lower order harmonics. I didn’t talk about this much, but these harmonic currents that are flowing they’re they’re much more dominant kind of at the lower end of the frequency range so they these harmonic trap filters work on, you know, those low order harmonics. And they they can be effective for, you know, putting in front of a drive. Kind of what they consist of is a LC circuit there, maybe with a damping resistor, and they get tuned to these specific frequencies. So but again, it’s a device that takes up panel space. I have to install that separate from the drive, so I gotta wire it. And then they don’t do a very good job because they still have, you know, voltage notching and instability on gen generator operation is a a is a known problem with these things. And okay you’re introducing more losses to the system. So that’s passive harmonic filters. The next thing I’ve got here is, you may have this has been pretty common in the industry. It’s called the 18 pulse front end. And really what this does is uses takes your incoming three phase power and really converts it to nine phases with a, you know, special transformer, that creates a phase shift between these different, now nine phases, so I can now I gotta have this 18 pulse, diode bridge and you can kinda see that on the on the slide here too. So I need, you know, this involves a lot of equipment. I need this auto transformer, I need a different rectifier bridge, you know, a much bigger one really, but it does do a really good job of yeah. So I’m not drawing current in big chunks anymore, I’m drawing current more often. Right? Because I’ve got this, you know, 18 pulse rectifier. So it really does a good job of meeting, you know, there’s a standard out there called IEEE five nineteen that’s referenced, that we’ll talk about just a little bit more here in a bit. And these also, work relatively well with the standby generator. Some of the negative things is, okay, you know, soon as I introduce that transformer and more switching, that reduces my system efficiency. And really the big one is this takes a ton of space to not only mount that transformer, but that, 18 pulse rectifier. I got a wire between all of that. So it ends up being a pretty substantial product cost in terms of component cost and and floor space cost. So, but you know has been widely used in the industry but a lot of metal, you know copper and iron, being used in that solution. Next IBT bridge and a DC bus much like the front end, front two parts of that AC drive that I showed you. So we’ve got kind of a the front end and a DC bus set in there. And what this really does is monitors the current and then really generates compensation current in opposite phase to offset harmonics. So this can be, you know, effective. The waveform looks pretty good. It’s unaffected by impedance changes because it’s managing the switches. But yeah, it tends to be you know more complex, it’s more expensive than passive filters, and again it becomes another device to install. Permissioning can be a bit of a challenge because you gotta get this tuned to obtain optimal performance. Although there are some self tuning ones out there that, you know, help take that burden away. But, yeah, you gotta install another piece of equipment that takes up think of it as, you know, two thirds of another VFD setting out there. Right? Shawn Tierney (Host): I would think it is also less energy efficient too because so we all know we have noise canceling headphones. They take power to generate a cancel waveform. Right? So we were already losing power because of harmonics, and now we’re generating another waveform to cancel out the harmonics. So it just seems like we’re losing more energy to produce this canceling wave. So it I mean, I could if this is the option that works, then you have the space granted, but it seems like it’s less energy efficient than maybe a passive filter. Right? But I don’t know. What do you I mean, two thirds more of the panel space as a as just the VFD alone. That sounds like a lot of equipment. Ivan Spronk (Siemens): Give you a a fucking waveform. So I think that’s why people like it. But, yeah, it is definitely something that’s more complex. And and again, I think also there’s that commissioning aspect. And another thing is okay. So you get it set up on a given distribution system and it’s doing great. Okay what happens when I add a couple of more drives on this distribution system? It’s gonna change the dynamics and may need to do some recommissioning. So again it’s something that a plant operator would would need to you know pay attention to. So all those methods and and what I’m gonna get to next is something that’s actually in the G220. So all these previous method methods you know kind of works to a degree and each kind of has its maybe strong points and and not so strong points. But what I want to talk about now is something that’s called active front end. And this is you know, the g two twenty clean power drive is a version of this active front end. So active front ends. So what do we mean by that? Basically, it’s, you know, a sinusoidal input rectifier. And we are controlling the commutation or when we’re conducting energy. So with that we can get, you know, if done right we can have a high dynamic response. So we can respond to, changes for instance, you know, voltage dips in the distribution center excuse me, distribution system. And and because of that, then we we can also kinda get because we’re controlling when we’re conducting current, you know, it’s it’s near you unity power factor. So, yeah. These active front ends have been versions of these drives out there as well. What’s unique about the g two twenty is that it’s a two quadrant active front end. So power is flowing only in one direction. So in other words from the supplier line source, you know, through the drive to the motor. These are called clean power. So you hear the name clean power infeed that’s because okay the, you know, the infeed or line supply is is clean. This is known as something, out in the industry. They’re called Vienna bridge rectifiers. Vienna bridge rectifiers, something that was invented in the mid nineties. And basically, I I just put up a, you know, bigger diagram of kinda what’s going on here. There you can kinda see, okay, it is only two quadrant, but there’s this three level switching process that really reduces all these lower ordered harmonics. So this provides them a stable controllable. The advantage is five voltage DC output, so there’s no voltage reduction going on. Makes it ideal for high power applications like VFDs. And again, remember I mentioned earlier in the conversation here, electric vehicle chargers. So this is a technology that’s been popularized by some of the people. Yeah. Making electric vehicle chargers as well. So and really, yeah. What we’re doing here is using on smaller sizes MOSFETs or on larger sizes, you know, IGBTs here in the power section. Mhmm. And then using a very, you know, part of the sauce here is the control or of the pulse width modulation to manage power inflow is is really, as short a sentence as I can come up to describe what’s going on here. With this, because we’re only controlling power in one direction, there’s some ability, you know, we we don’t have as many switching losses. Again, because we’re only dealing with two quadrants, it’s a compact size, but it is non regenerative. And I I just what I’ll do here is I’ll put up, you know, a four quadrant comparison. So there are active front ends out there that are four quadrant, which has more of a full IGBT, you know, front end to it. The advantage of that is you do get power flow. It is regenerative. You do get power flow in both directions. But of course now I have higher losses because I’m switching in both directions and and you know, just a little bit less efficient. So really kind of coming back to what’s in the the g two twenty clean power drive is this two quadrant Vienna Bridge rectifier. Again because we’re only controlling power in one direction there’s some space savings that that come from that. So yeah and I’ll just add a two quadrant so that’s why this is targeted at you know, non regenerative load applications like pumps and fans. Right? And compressors. Those are not regen load applications. If you need something, you know, four quadrant that would be, you know, like think of a hoisting application or something like that. Maybe large centrifuges or something like that that has a lot of mass that’s been accelerated up and yet can capture some region on the D cell. But that’s kind of, what’s in the g two twenty clean power drive. So, Shawn, I’ll just kinda stop there and the and by the way, the waveform is fantastic. Just dialed that in there. So any thoughts or questions or what’s on your what’s on your mind there? Shawn Tierney (Host): Yeah. No. That’s important to know. So, you know, you got the two quadrant version in the Clean Power g two twenty. And the important thing here is you’re gonna get beautiful. You’re gonna get beautiful elimination of harmonics. You’re gonna have a beautiful waveform. But when you make this choice, you’re also opting out of, regen, like you said, like a hoist or a large inertia load. There’ll be no regenning, which in some cases, you’d be choosing a different VFD. That’s just a different application. Right? Ivan Spronk (Siemens): Exactly. Shawn Tierney (Host): But I think most VFD applications, at least the ones I’ve seen over the years, do not have any regen. Right? They’re your standard purpose, even your high performance VFDs are not doing regen or anything any any type of regeneration capabilities. So I think for most applications, that’s not gonna be an issue, but it’s important to point out. Ivan Spronk (Siemens): What do you think? In the you know, some people we’ve asked questions about, why didn’t you just make it four quadrant? Well, let me ask you, Shawn. What do you think’s less expensive to make? A a two quadrant or four quadrant version? Shawn Tierney (Host): I got a feeling the four quadrant may be twice as much. Yeah. Well, at least that part of it. Right? The front end. Ivan Spronk (Siemens): And when do you think would, you know, take up more handle space Shawn Tierney (Host): at two quadrant or four quadrant? Yeah. Exactly. Exactly. Yeah. Ivan Spronk (Siemens): So, I mean, it’s it’s a very targeted, again, targeted at those, applications that are non region load applications, which Yeah. I’ll I’ll submit that’s at least 80% of them, you know, what’s out there. So if so, again, this really just to emphasize, it’s it’s a Vienna bridge rectifier. So, you know, some uniqueness there. But then really, also the software side of it, you know, building the, algorithm to manage that power flow and assure efficient operation is what’s been done in the g two twenty drive. And yeah. With regards to nice looking waveforms, it’s a lights out, you know, the best looking waveform out there. And matter of fact, I’ve got one more slide here that shows just, you know, development team took one of our g two twenty products, you know. So this is what’s shown over on the left side here is just your standard our, you know, waveform. You can see kind of the double humped waveform there. If you put a passive harmonic filter in front of the g two twenty, you know, waveform starts to look pretty good. But now if you just use a clean power drive, you get a very nice looking waveform. All that worrying about what the effect of harmonics how they’re generated you don’t have to think about that anymore because right at the input terminals of the drive you know, we’re giving you very very low turn harmonic distortion. So and and also that near unity power factor. So that’s really the advantages of the clean power drive. Shawn Tierney (Host): Well, and I you know, just for the audio audience, I mean, we’re looking at the standard g two twenty, right, your standard drive. You’re looking at a total harmonic distortion of, let’s say, 33. Well, you put that passive harmonic filter on, that’s standard drive. Now we’re down to around 4%. Right? But if you have a lot of those drives, that may not be enough. Right? So with the clean power g two twenty, we’re down to under 2%, 1.9 total harmonic distortion. And you see that I know you guys listening can’t see it, but you can see that in the waveforms. All the viewers who are watching can see the waveforms definitely the improvement as you go through each of these options. And, again, you’ll know if you need clean power. Right? I’m fairly sure that, you you know, if you don’t need clean power, you don’t need it. Right? But if you need it Right. And and this is something that I think we’ll see more and more because quite honestly, I mean, power fact, we all know how that affects your utility bill and how our company thinks about that. And so we can accept more stringent controls over time as, yes, the systems become more advanced. You know, you’re gonna get dinged if you have really bad power, you know, the quality of the power. If you’re causing problems down, you know, for the rest of the block or for the rest of the, business park, they’re gonna start tracking that. So let me turn it back to you, Evan. Ivan Spronk (Siemens): Yep. We’re kind of to the end. I’ve got a couple of slides just to summarize what we’ve talked about here. You know, the the g two twenty is, a new drive for us. It’s our next generation SINAMICS product. And really this drive was designed and built on four pillars of digitalization. So in the form of you know, having a digital twin capability to help engineers shorten design and engineering efforts when sizing a drive system, and then tools to optimize operation once it’s up and running. You can see another pillar of secure, meaning security, with regards to cybersecurity and and safety that protects people from machines and protects machines from people as well and other sinister actors. And ease of use, you know, next generation product starting with a clean sheet of paper. Okay. Some things were done with regards to selection, configuring, commissioning, training, things like that with making the product as easy to use as possible. And then this fourth pillar of being sustainable, you know optimizing manufacturing resources and materials used, even operational efficiency during the life of the product and then even considering you know the end of the product life cycle. So all of those things designed into the Sinamics G220 and then if we look again specifically at the advantages of the clean power drive, you know that nice clean low low total distortion that complies with the harmonic standards, near unity power factor, and again, in that space saving design. And just to kinda give you an idea, I’ve I’ve been telling you it’s small, and I think I maybe let the cat out of the bag at the beginning of the, presentation as well. Yeah. Here’s here’s kind of a table that shows dimensions, and there’s that 200 horsepower drive that I referenced. So, yeah, this this technology, you know, it’s not like buy the drive and buy buy something else to add on to it. It’s all in one package. And, yeah, that that 200 horsepower drive, you know, 31 inches tall, less than 12 inches wide, and about 14 inches deep. That’s a 200 horsepower clean power drive that would yeah. You wouldn’t have to think about all this harmonic stuff. And I’m not gonna put up a chart that shows competitor a, b, and c and and our product next to it. But you can take that table and go find go look at other people’s solutions and you’ll see yeah. It’s it’s a very compact device. So that’s kind of the point of that slide there, Shawn. And, yeah, really my last slide then just kind of I have drawn heavily from a white paper that my counterpart, Nikun Shah, wrote. So we’ll give you a link to go download that, white paper. That discusses a little bit more. I’ve kinda mentioned on and off, I triple e five nineteen. That is by far the prevalent standard in this country for, yeah, describing what harmonics are, different medication techniques. And then, you know, there’s tables in there. It’s like, okay, if you’re being called to meet specification at triple eight five nineteen, you know, here are the harmonic current distortion levels and voltage distortion levels that that you need to meet. So that’s all laid out in that white paper. Yeah. And then we’ll give you a a link to our website, to the g two twenty catalog. I have another very useful feature shown that I’ll give you a link to is the seamless product selector where you can go and, you know put in a part you know very quickly pick a part number and then get to some you know CAD models of it. And then I’ve mentioned that energy savings calculator at all. So Shawn that’s kind of what I had for today. I hope that was interesting to you and, more importantly, interesting to your audience. Shawn Tierney (Host): Yeah. And I just wanna remind the audience that we had you on to talk about the g two twenty a while back. We also had Jackie on that go through commissioning the one twenty and the two twenty. So if you’re kinda curious, how do you do that in TIA portal? Because I’ve never done that before. So Jackie came on, and she walked us through that for both of these two models. We also have received some samples from Siemens. So we will be, trying those out them ourselves here in the in the studio. Don’t know. Don’t have a date on that. We’re a little backed up here. But, definitely, they’re right in front of me every day, so I don’t forget about them. So we’ll be doing that as well. And, then we’ll make those available to our in person students who come to the school as well as we’ll add those as lessons to the online course over at the automation school. But so lots of stuff. We’ve had a lot of coverage. If you have any questions, check out this white paper. I’m sure we just touched the surface of what’s in there. And, of course, Ivan and all his colleagues at Siemens would love to hear from you. And, Ivan, let me, pass it back to you for the final word. Ivan Spronk (Siemens): Yeah. Just thank you so much for having me on, Shawn. Shawn Tierney (Host): Well, I hope you enjoyed that episode. I wanna thank Ivan for coming on the show and giving us that very technical presentation, which I totally enjoyed. I hope you guys did too. Also wanna thank Siemens for sponsoring this episode because you guys know I love to really stem completely ad free and available to the entire public. So with that said, I also wanna thank you for tuning back in this week. If you think about it, please give me a thumbs up or a like or a five star review. That is the best way for me to find new vendors to come on the show. And with the exception of Thanksgiving week, we should have a show every week up until the last two weeks of the year, and we are already recording shows for next year. So I’m excited about that. If you know any vendors you think we should be on the show, please reach out to them. I’m working on a new media guide as well, and so, we’d love to have them on the show this coming year of 2026. So with that said, I just wanna wish you all good health and happiness. And until next time, my friends, peace. Until next time, Peace ✌️ If you enjoyed this content, please give it a Like, and consider Sharing a link to it as that is the best way for us to grow our audience, which in turn allows us to produce more content
In this episode, Scott Becker discusses strong market gains for Hertz alongside steep declines for major cruise lines.
Recorded 2025-10-30 19:31:08
"Regardless of what's happening with kind of the ESG backlash conversation here, especially in the US, our other jurisdictions are coming hard and fast on regulatory…It doesn't matter what's happening in the broader ESG backlash …The other piece is, our corporate customers that have their own set of goals and expectations have absolutely not led up on us on wanting to see us continue to progress and move forward and drive change and help them drive change, because that is their expectation of us as a large scale supplier." Page Motes on Electric Ladies Podcast If you're thinking of renting a car on your next trip either for business or the holidays, you may think differently about which company to rent from and why after listening to this episode. As many companies that want to be environmentally sound and climate resilient twist due to a potential ESG backlash, Hertz is pushing full speed ahead on their commitments. Why? How? Listen to Page Motes, Chief Compliance & Sustainability Officer at Hertz explain in this fascinating conversation with Electric Ladies Podcast host Joan Michelson. You'll hear about: ● How Hertz is expanding its fleet of EVs – and why demand for them is growing. ● What corporate sustainability reporting and compliance look like in this day of ESG pushback and A.I., especially in an industry being reinvented while they drive. ● Where the risks and opportunities are today in this industry at the intersection of the automotive and travel sectors. ● Plus, career advice, such as: "I think a lot of times people in their mid-career have a very specific idea of this ladder that they have and this path specific to either the next job they want or if they want to be in an impact job. That impact job looks like X. And what I have learned is that there are lots of different types of jobs that make a direct difference, and there's a lot of different types of jobs that can drive impact. And so kind of the first thing is open the aperture and have lots of conversations with a lot of different kinds of groups. …Shadow, (ask) do you need help with that project? Experience what it is for a little bit, get a taste of it. Maybe you won't like it. Maybe you will love it, and then plant seeds early." Page Motes on Electric Ladies Podcast Read Joan's Forbes articles here. You'll also like: · Business Leaders Bridging The Gap – Women business leaders from The Earth Day Women's Summit on the unique role of business in addressing the climate crisis. · Leveraging AI For Sustainability – with Mandi McReynolds, Chief Sustainability Officer at Workiva, software company · How GM Is Going All Electric – with General Motors Chief Sustainability Officer Kristen Siemen. · Reducing IT's Carbon Footprint – with HPE Chief Sustainability Officer Monica Batchelder. · How Businesses Unlock Value With Sustainability – with Kristen Sullivan, Audit Partner and head of Deloitte's Sustainability practice Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson
Recorded 2025-10-23 18:09:43
What if the chronic pain you can’t shake, the anxiety that won’t quit, or the patterns you keep repeating aren’t actually yours? What if they belong to your father’s father, your mother’s mother, carried forward through generations in your electromagnetic field? While most health approaches focus on chemicals and mechanics, sound researcher Eileen McKusick reveals a revolutionary truth: we are fundamentally electrical beings, and our ancestors’ unresolved trauma lives in our biofield. In this transformative episode, she shares how therapeutic sound can release generational pain that’s been trapped in your body for decades, or even centuries. The Researcher Who Maps the Invisible Eileen Day McKusick isn’t just theorising about energy fields. Since 1996, she has been methodically studying the effects of sound on the human body’s electrical system. Through nearly 30 years of clinical practice using tuning forks, she discovered something extraordinary: the human biofield has specific, mappable anatomy that stores our memories, emotions, and ancestral patterns. As a researcher, writer, inventor, and educator who has trained over 3,500 biofield tuning practitioners worldwide, Eileen bridges the gap between ancient wisdom and modern understanding. Her books, “Tuning the Human Biofield” and “Electric Body, Electric Health,” provide the framework for a completely different way of understanding health. The Ancestral Rivers Running Through You Eileen’s most striking discovery: structures she calls “ancestral rivers” that run down either side of your body, carrying the electromagnetic information of your bloodline. “The one on the right side holds the information of the bloodline of your father,” Eileen explains. “If your father is an alcoholic, and his father is an alcoholic, and his father is an alcoholic, that information is very turgid. It’s very full of problems that were never solved. It’s full of the violence and the chaos and emotional dysfunction of your ancestors.” The left side carries your mother’s lineage. These aren’t metaphors. Skilled practitioners can actually hear and feel these patterns through tuning forks, identifying inherited addiction, suppressed rage, and unresolved grief that inform your behaviour, thinking, and feelings today. What Really Ails You “Most of what ails us, whether it’s physical pain, depression, anxiety, or digestive disorders, is related to a pattern of tension in the body,” Eileen reveals. These tensions come from childhood contractions, suppressed emotions, and the fundamental unsafety many experienced growing up. We’ve been taught to hold back anger, to be strong, to suppress symptoms. This creates electromagnetic resistance in our bodies. Your migraine isn’t just a headache. Your digestive issues aren’t just about food. They’re patterns of tension inhibiting flow, creating noise in your electrical signal. The Power of Coherent Sound Through tuning forks, Eileen has successfully treated acute pain, taking people from an eight or nine on the pain scale to nearly zero in 15 to 20 minutes. Published research shows biofield tuning’s effectiveness for anxiety relief. But how? “A strong, coherent signal overtakes and entrains a weak, incoherent signal,” she explains. The tuning fork produces steady, coherent vibration that gently coaches your body into relaxation and release. It’s physics, resonance, and the body’s innate capacity to heal when given the right support. During our conversation, Eileen relieved my severe migraine in real time using a 222 Hertz tuning fork. The tightness I’d felt like a helmet around my head simply loosened and released. The Electric Health Revolution Eileen challenges us to shift from the chemical-mechanical health model to an electric health perspective. “We go to the beach to recharge, and we literally do,” she says. “Our electric body recharges in sunlight, salt water, and ionised air.” This perspective empowers self-care in radical ways: grounding barefoot on the earth, using your voice to express rather than suppress, listening to coherent sounds, and feeding your electrical body what makes you feel “ah” instead of “ugh.” Breaking Free from Generational Patterns The liberating truth: ancestral patterns can be released. Through sound, you can untie the electromagnetic knots your family has carried for generations. “Your biography becomes your biology,” Eileen warns, “but it doesn’t have to stay that way.” Real healing can be uncomfortable. Detox happens. Emotions surface. But what emerges on the other side is a version of you no longer burdened by patterns that were never yours to carry. Three Golden Nuggets for Electric Health The Electric Health Perspective Changes Everything. Stop looking for chemical solutions to electrical problems. Your body is fundamentally electrical, and addressing that system first allows everything else to follow. Electric Health Empowers Self-Care. You don’t need expensive treatments. Grounding, sunshine, laughter, hugging, and even listening to a single tuning fork can profoundly shift your electrical state. Your Voice Is Your Most Powerful Healing Tool. What comes out of your mouth is more powerful than what goes into it. Express rather than suppress. Your words are electromagnetic and creative, literally shaping your reality. About Eileen McKusick Eileen Day McKusick is a pioneering researcher, writer, inventor, practitioner, educator, and speaker in therapeutic sound, the human biofield, and electric health. She is the founder of biofield tuning and author of “Tuning the Human Biofield” and “Electric Body, Electric Health.” Since 1996, she has been studying the effects of sound on the human body’s electrical system. Key Takeaway You are not destined to repeat your ancestors’ struggles. The pain, patterns, and dysfunction you carry can be released through understanding yourself as an electrical being. When you address the noise in your biofield and restore coherence to your electromagnetic system, your body remembers how to heal itself. Coming home to electric health means reclaiming the brilliant, flowing, coherent being you were designed to be. Watch the full conversation on YouTube Find Out More About Eileen McKusick Website: https://biofieldtuningstore.com/ Electric Health: https://electrichealth.com/ Follow on Facebook: https://www.facebook.com/biofieldtuning Follow on Instagram: https://www.instagram.com/biofieldtuning/ YouTube Channel: https://www.youtube.com/eileendaymckusick
Recorded 2025-10-16 18:04:11
Mark talks about the Letitia James indictment; the US blowing up drug cartel boats; Charlie Kirk's Turning Point USA organization expanding; CBS News going in a new direction; Dominion Voting System sold; California wildfire arsonist caught; Hertz car insurance using AI to scan your car after you return it and ICE breaking records for deportations.
Mark talks about the Letitia James indictment; the US blowing up drug cartel boats; Charlie Kirk's Turning Point USA organization expanding; CBS News going in a new direction; Dominion Voting System sold; California wildfire arsonist caught; Hertz car insurance using AI to scan your car after you return it and ICE breaking records for deportations. See omnystudio.com/listener for privacy information.
Recorded 2025-10-09 18:03:45
A woman was arrested for letting people steal cars from the Hertz lot in Ft. Lauderdale, meaning that Hertz can actually report stolen cars that really were stolen. https://www.lehtoslaw.com
The centuries-old international battle over the real sound of a musical note. Guest: Fanny Gribenski, historical musicologist and author of Tuning the World: The Rise of 440 Hertz in Music, Science, and Politics, 1859–1955 Reported for Unexplainable by Emily Siner For show transcripts, go to vox.com/unxtranscripts For more, go to vox.com/unexplainable And please email us! unexplainable@vox.com We read every email. Support Unexplainable (and get ad-free episodes) by becoming a Vox Member today: vox.com/members Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Summer has come to an end and Kelly is ready for football season! She is fully committing to being a Detroit Lions fan. But is she actually excited to watch the game or just excited to watch the commercials? Since summer is over, Kelly has a list of what she learned this year that she is taking into next year including kids camps, America clothing and hay season. The micro-hobbies are continuing as Kelly is now obsessed with buying banners to celebrate holidays and major family events. This is her first item in Last Three Transactions this week along with Labor Day sales from the Tea Collection and a birthday present for Sloan. Meanwhile, Lizz has been stocking up on Burt's Bee jammies, consignment shop finds and Paw Patrol toys from Facebook Marketplace. There's some juicy news in Industry News this week. First, the federal tax credit for electric vehicles is about to end. Kelly has details on the exact date it ends and how you may be able to still be eligible if the car you want isn't ready yet. Then, Hertz and Amazon are teaming up to sell used rental cars through the app. They'll break down exactly what that means and why this might not be the best idea. Finally, in Ditch the Drive-Thru Kelly and Lizz somehow managed to bring the same recipe without realizing it and it's a family staple you can easily make your family tonight!