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Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!
Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!
Stephanie Geiger, executive vice president and co-founder of Government Marketing University, joins host Mark Amtower on this week's Amtower Off Center to discuss the founding of GMarkU and the upcoming GAIN conference in October.
Brian Chidester, Industry vice president - Worldwide Public Sector at Genesys, joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on trends in government contracting, the mentor-protege program with Government Marketing University, and how the Ukrainian situation may impact the US Tech market.
Lou Anne Brossman, Founder and CEO of Government Marketing University joins the show to answer questions that listeners have submitted including ways to shift into virtual conferences and how to overcome revenue deficits. She also discusses the GAIN 2020 Conference and other programs from GMarkU.
In another podcast from our partner Government Marketing University, the Real Talk explores the $2 trillion stimulus package and what it means to federal contractors.
After 27 years in government marketing, Lou Anne Brossman founded Virtual Marketing in 2008 and Government Marketing University in 2015. She is a sought-out speaker on Government Marketing Best Practices. Lou Anne has been recipient of numerous government awards and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators. “if you have an idea with what you know is a pain point or a need in the market that you're targeting then go for it. But you can't go in blindly if you don't have the answers to those two things. Are you answering a pain point and are you a need in the market that you are targeting? Those are very important… Listen to your prospects, listen to your potential customers. Also, as you are growing in your career and as you are thinking starting a new business never burn a bridge and always treat everybody with the same respect, the same is courtesy which I have talked about already… Because let me tell you when you have your own business you are going to have to work with them and call back some favours and have everybody on board with really helping to publicise and be your cheer leaders. So that is my best advice, know your audience, know their pain points and never burn bridges ”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-74Y
Lou Anne Brossman, founder and president of Government Marketing University, discusses how her program connects and uplifts companies and entrepreneurs that market directly to the federal government.
New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC). She is a sought-out speaker on Government Marketing Best Practices and is well recognized for her ability to drive campaigns on relevant federal, state and local government policies and mandates. Lou Anne started Virtual Marketing in 2008 after realizing there was a need to help companies have winning government marketing programs. She most recently launched Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing.
On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.
Lou Anne Brossman and Anne Marie Clark, members of the faculty at Government Marketing University, discuss content marketing, media and public relations, and the role of subject matter experts, when they join host Mark Amtower on this week’s Amtower Off Center. March 5, 2018