Podcast appearances and mentions of mark amtower

This week on Amtower Off Center, host Mark Amtower is joined by Nick Wakeman, editor in chief of Washington Technology for a wide-ranging, candid discussion of the new administration's executive orders impacting the GovCon industry. Topics include: The order from GSA to investigate the"consulting" contracts of the top 10 OASIS contractors Tthe temporary suspension of the government charge card program The downsizing of federal agencies across the board and the impact on government programs The impact of the Executive Order on DEI initiatives Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower is joined by Nick Wakeman, editor in chief of Washington Technology for a wide-ranging, candid discussion of the newadministration's executive orders impacting the GovCon industry.Topics include: The order from GSA to investigate the"consulting" contracts of the top 10 OASIS contractors Tthe temporary suspension of the government charge card program The downsizing of federal agencies across the board and the impact on government programs The impact of the Executive Order on DEI initiatives Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovNavigators co-founder Robert Shea for a very lively discussion on the upcoming administration.Topics include: Managing the transition Major policy shifts What are some of the priorities for DOD DOGE and the impending efficiencies OPM and Schedule F Lots of great policy-nerd minutae Potential impact of the set-aside program Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovNavigators co-founder Robert Shea for a very lively discussion on the upcoming administration. Topics include: Managing the transition Major policy shifts What are some of the priorities for DOD DOGE and the impending efficiencies OPM and Schedule F Lots of great policy-nerd minutae Potential impact of the set-aside program Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower is joined by Aubrey Gainfort, by day a federal contracting officer, and after work host of the Breaking the Standard podcast, which is nearing its 5th anniversary. Topics discussed include: Five things contractors need to do Five things contractors should NOT do How and why to start your own podcast Ways to expand your knowledge of the federal market Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower is joined by Aubrey Gainfort, by day a federal contracting officer, and after work host of the Breaking the Standard podcast, which is nearing its 5th anniversary.Topics discussed include: Five things contractors need to do Five things contractors should NOT do How and why to start your own podcast Ways to expand your knowledge of the federal market Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Brian Lindholm, founder and managing principal at FedSavvy Strategies for a discussion on the myriad of sources available to government contractors for researching before bidding.Topics include: What open source intel is available to contractors How to parse this data for useful items Why should you be looking at protest decisions and what can you learn from them The best use and format of black hat reviews Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Brian Lindholm, founder and managing principal at FedSavvy Strategies for a discussion on the myriad of sources available to government contractors for researching before bidding. Topics include: What open source intel is available to contractors How to parse this data for useful items Why should you be looking at protest decisions and what can you learn from them The best use and format of black hat reviews Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ross Wilkers, senior reporter for Washington Technology, joins host Mark Amtower on this week's Amtower Off Center for a follow-up interview, this time addressing the Washington Technology Fast 50 contractors. The list includes fifty companies that submitted financial data to WashTech to verify their growth over the past 5 years. Topics include: Types of firms on the list, including IT services, management consulting/advisory services, engineering, intelligent automation and areas of specialized expertise. Companies discussed include ATI Government Solution, BryceTech, Amivero and B-Skies. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ross Wilkers, senior reporter for Washington Technology, joins host Mark Amtower on this week's Amtower Off Center for a follow-up interview, this time addressing the Washington Technology Fast 50 contractors. The list includes fifty companies that submitted financial data to WashTech to verify their growth over the past 5 years.Topics include: Types of firms on the list, including IT services, management consulting/advisory services, engineering, intelligent automation and areas of specialized expertise. Companies discussed include ATI Government Solution, BryceTech, Amivero and B-Skies. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content. Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to another episode of The Art of Consulting, where we delve deep into the strategies and experiences of seasoned professionals in the consulting sphere. Today's guest is none other than Mark Amtower, the founder and partner of Amtower & Company, a firm specializing in marketing to the government. With a career spanning 39 years, Mark has been at the forefront of acknowledging and leveraging the nuances of marketing within the government contracting world. Episode Breakdown: 00:00 - 00:01: Speaker 1 (Host) opens the episode with a greeting to the audience. 00:15 - 00:22: Speaker 2 introduces Mark Amtower, highlighting his role as the founder of Amtower & Company. 00:23 - 00:25: Mark Amtower expresses his gratitude for being invited to the show. 00:25 - 00:36: The conversation touches upon a previous discussion, and Mark is prompted to share details about his background and focus. 00:38 - 01:27: Mark discusses the beginnings of his company in 1985, his background in literature, and his dive into the unique discipline of marketing to the government. 01:27 - 01:31: Mark humorously acknowledges the longevity of his career. 01:33 - 01:36: Speaker 2 jokes about Mark's long-standing career. 01:36 - 01:37: Mark responds with a light-hearted comment. 01:39 - 02:50: The dialogue shifts to the theme of non-traditional paths to consulting, highlighting the diverse skills that people bring to the industry. 02:50 - 03:04: Speaker 2 asks Mark how his non-traditional background shaped his consulting approach. 03:04 - 03:45: Mark recounts experiences, such as telemarketing and IT sales, that provided valuable skills for his consulting career. 03:45 - 04:27: Mark discusses his entry into advertising and how he identified a niche in marketing to government, which led to establishing his consulting presence. 04:28 - 05:14: Challenges of creating a client pipeline and managing financial concerns as a new consultant are discussed. 05:15 - 05:44: Speaker 2 reflects on the difficulty of securing subsequent contracts and the importance of building a client pipeline. 05:44 - 06:09: Speaker 2 asks how Mark identified and pursued the niche in government marketing. 06:09 - 06:54: Mark shares how he recognized unmet needs in the market and became the first to address federal marketing issues. 06:54 - 07:39: Mark explains positioning strategies and being first-to-market, referencing Jack Trout and Al Ries' marketing insights. 07:40 - 08:21: Mark's journey of writing about government business and giving speaking engagements is discussed. 08:21 - 08:27: Mark mentions how ad agencies in D.C. often overlooked marketing to the government. 08:29 - 09:01: Speaker 2 discusses the concept of market awareness and recognizing gaps in the market. 09:01 - 09:32: Speaker 2 and Mark talk about the importance of acting on ideas when opportunities arise. 09:32 - 09:50: Mark shares his strategy for building expertise through experience and addressing industry issues like mailroom logistics. 09:51 - 10:37: Mark explains his innovative solution to improve mail delivery in federal agencies by understanding internal processes. 10:37 - 11:14: Mark discusses founding an association to facilitate collaboration between mailers and federal mail managers. 11:14 - 11:51: The importance of addressing industry-specific problems through communication and collaboration is emphasized. 11:51 - 12:29: Mark's experience with influencing mail routing in federal agencies is shared. 12:31 - 13:07: Speaker 2 appreciates Mark's problem-solving approach and the importance of recognizing critical roles within organizations. 13:07 - 13:29: Speaker 2 relates Mark's experiences to modern challenges in delivering messages effectively. 13:29 - 14:16: Mark discusses how his business pivoted due to the rise of online platforms, affecting his direct mail business, and how he adapted. 14:21 - 14:35: Mark shares how engaging with a federal webmasters group helped him understand the changing landscape and adapt his consulting approach. 14:44 - 15:19: Speaker 2 highlights the importance of specialization and continuous learning in consulting. 15:19 - 15:51: Speaker 2 emphasizes the role of critical thinking and deepening domain expertise through industry involvement. 15:52 - 15:55: Speaker 2 notes the evolving nature of consulting and the need for specialization to stay competitive. 15:56 - 16:26: Mark discusses how consultants need to evolve their subject matter expertise to remain relevant in the industry. 16:26 - 16:29: Speaker 2 agrees with Mark's point. 16:27 - 16:29: Mark briefly mentions that his expertise doesn't cover all markets. 16:30 - 16:57: Speaker 2 talks about the dynamics of generalists versus specialists and how to find one's niche. 17:36 - 18:07: Mark shares a story about how Netscape disrupted the market, forcing him to pivot his business. 18:10 - 18:20: Mark emphasizes the ongoing need for consultants to adjust and innovate in response to technological changes like Web 2.0. 18:21 - 18:52: Mark and Speaker 2 discuss how Web 2.0 tools opened new opportunities for consultants to publish and share content. 18:53 - 19:38: Mark explains how he leveraged LinkedIn to establish his B2G (business-to-government) platform and his experience as a beta tester for LinkedIn's Pulse feature. 19:38 - 20:24: Mark talks about adapting to LinkedIn's evolving features and becoming a prolific content creator. 20:24 - 21:09: Mark explains how LinkedIn helped him build thought leadership and connect with his target audience. 21:09 - 21:13: Speaker 2 affirms Mark's approach. 21:15 - 21:42: Mark advises on making a strong first impression on LinkedIn, including using the profile banner effectively. 21:57 - 21:58: Mark suggests using LinkedIn features strategically to enhance personal branding. 22:39 - 23:00: Mark and Speaker 2 discuss how LinkedIn evolved from a resume site into a networking and content publishing platform. 23:00 - 23:31: Mark stresses the importance of crafting a compelling LinkedIn 'About' section to create a positive first impression. 23:31 - 23:34: Speaker 2 humorously comments on common mistakes with LinkedIn profile banners. 23:34 - 24:17: Mark emphasizes the strategic use of every LinkedIn profile element to project a professional image and value proposition. 24:18 - 24:53: Speaker 2 appreciates Mark's tips and underscores the need for attention to detail in presenting oneself professionally on LinkedIn. 25:35 - 25:54: Speaker 2 asks Mark about his content creation schedule on LinkedIn. 25:54 - 26:42: Mark shares that he doesn't follow a strict calendar but publishes when inspiration strikes, along with commitments to other platforms. 26:42 - 27:20: Mark talks about his prolific writing and method of seeking feedback before publishing content. 27:20 - 28:09: Mark shares how feedback from trusted peers helps him refine his content for relevance and clarity. 28:09 - 28:37: Speaker 2 highlights the value of critical thinking and the iterative process of content creation. 28:37 - 29:11: Mark advises on capturing ideas and nurturing them for professional growth and content creation. 29:11 - 29:38: Mark suggests validating ideas with trusted peers to improve them and ensure professional growth. 29:39 - 30:07: Speaker 2 and Mark discuss the importance of continuous learning, feedback, and engaging with one's audience. 30:07 - 30:37: Speaker 2 reflects on sharing ideas and receiving feedback as key to enhancing one's professional expertise. 30:47 - 31:20: Mark advises carrying a notebook to jot down ideas for later reflection and development. 31:28 - 32:04: Speaker 2 reflects on revisiting ideas over time and their potential for future relevance. 32:17 - 32:27: Mark humorously comments that everyone has a novel or country song in them, but not all ideas need to be shared publicly. 32:47 - 33:27: Mark shares an analogy from sports journalist Sally Jenkins about tennis margins, comparing it to consulting and handling setbacks. 33:50 - 34:28: Speaker 2 and Mark discuss the importance of nurturing even small ideas into valuable contributions. 34:58 - 35:40: The conversation shifts to building a pipeline for consulting work, and Mark advises defining a target audience and creating relevant content. 35:41 - 36:24: Mark shares a key lesson about realizing that the real decision-maker in a company was the CEO, not the marketing contact. 36:42 - 37:15: Speaker 2 and Mark discuss recognizing key decision-makers and influencers in organizations. 37:15 - 39:44: Mark emphasizes the value of connecting with executive assistants, understanding their preferences, and using LinkedIn to foster relationships with decision-makers. 39:10 - 39:44: Mark and Speaker 2 talk about nurturing influential connections and recognizing their contributions. 40:30 - 41:06: Mark continues discussing the importance of recognizing the power and influence of executive assistants in decision-making processes, sharing tips on building genuine relationships with them. 41:06 - 41:41: Mark emphasizes how consultants should research and understand the needs of both decision-makers and their assistants to provide better value. 41:41 - 42:12: Speaker 2 reflects on the vital role executive assistants play in shaping consulting engagements and client relationships. 42:12 - 42:44: Mark shares his experience using LinkedIn to connect with decision-makers and their assistants, noting how this approach has helped him open doors to new opportunities. 42:45 - 43:16: Mark advises using LinkedIn strategically to gather insights about companies and individuals, tailoring outreach efforts to resonate with the needs and interests of potential clients. 43:16 - 43:58: The conversation turns to building trust and credibility on LinkedIn. Mark stresses the importance of being consistent in messaging, content creation, and follow-ups to maintain visibility and authority. 43:58 - 44:34: Mark touches on how to nurture connections on LinkedIn over time, explaining that providing value and engaging authentically helps build long-term relationships with potential clients. 44:35 - 45:10: Speaker 2 asks Mark how he manages to stay on top of industry trends and maintain his relevance after decades in the consulting industry. 45:10 - 46:10: Mark shares his learning habits, including constantly reading, attending webinars, and keeping an eye on emerging technologies and market shifts, to ensure he can offer up-to-date advice to his clients. 46:10 - 47:02: Speaker 2 reflects on the importance of continuous learning and adapting to new trends in consulting, agreeing with Mark's approach of staying curious and informed. 47:02 - 47:52: Mark gives an example of how evolving technologies and changes in government policies have reshaped the way consultants need to approach marketing and business development strategies. 47:52 - 48:32: Mark discusses the rise of AI and automation tools in marketing and how they impact the role of consultants, especially in creating more personalized outreach. 48:32 - 49:02: Speaker 2 asks Mark for his thoughts on how consultants can use these new tools to improve their client relationships. 49:02 - 50:01: Mark emphasizes that while AI and automation are helpful, building personal relationships and trust remains critical. He encourages consultants to strike a balance between using technology and maintaining a human touch in client interactions. 50:01 - 50:43: Mark shares a final tip for consultants: to always remain flexible and open to new ways of solving problems, whether through technology, strategy, or networking. 50:44 - 51:10: Speaker 2 asks Mark to offer any parting advice for consultants looking to break into government marketing or consulting in general. 51:10 - 52:10: Mark advises consultants to focus on understanding the specific needs of their target market, build a strong personal brand, and consistently deliver value. He also emphasizes perseverance in developing relationships and gaining trust in the consulting world. 52:10 - 52:58: Mark reflects on the most rewarding aspects of his consulting career, sharing that seeing his clients succeed and making an impact on their businesses has been the highlight of his journey. 52:58 - 53:00: Speaker 2 wraps up the episode by thanking Mark for his time and insights, and closes the conversation. 53:00 - End: The episode concludes with a call to action for listeners to connect with Mark Amtower online and to stay tuned for future episodes.   Episode Highlights: 00:15 - 00:22: Introduction of Mark Amtower, a seasoned expert in government contracting marketing. 00:38 - 01:27: Mark shares his unique journey into the niche of marketing to the government. 01:39 - 02:50: Discussion on the value of non-traditional paths to consulting. 04:28 - 05:14: Mark talks about the challenges of creating a client pipeline for consultants. 05:44 - 06:09: Insights into how Mark identified a marketing niche in the government sector. 08:21 - 08:27: Addressing the lack of marketing to government within ad agencies. 14:44 - 15:19: The importance of specialization and continuous learning in consulting. 23:34 - 24:17: Tips for making a strong first impression with your LinkedIn profile. 28:37 - 29:11: Keeping track of ideas and fostering creativity in professional growth. 35:41 - 36:24: Mark's lesson on identifying and engaging with decision-makers. 46:00 - 46:10: Mark emphasizes the significance of courtesy and empathy in professional settings. 49:43 - 50:22: Encouraging consultants to admit knowledge gaps and leverage their peer networks. About Our Guest Today: Mark Amtower is the founder and partner at Amtower & Company, a consultancy specializing in marketing to the government sector. With a masterful grasp of government marketing and an active presence on LinkedIn, Mark is a leading authority in government contracting and B2G marketing. With an impressive tenure of nearly four decades, Mark has shaped the landscape and discourse around marketing to the government. Where to Find Our Guest Online: LinkedIn - Mark Amtower: https://www.linkedin.com/in/markamtower/

This week on Amtower Off Center, Ross Wilkers, senior reporter with Washington Technology, joins host Mark Amtower for a wide-ranging discussion regarding current events in the government market. Topics discussed include: Market trends M&A activity across the market VC activity becoming even more strategic Trends in the Top 100 contractors The upcoming Fast 50 contractors Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, Ross Wilkers, senior reporter with Washington Technology, joins host Mark Amtower for a wide-ranging discussion regarding current events in the government market.Topics discussed include: Market trends M&A activity across the market VC activity becoming even more strategic Trends in the Top 100 contractors The upcoming Fast 50 contractors Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm. Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including Why trust is important (more reasons than you might think) The components of trust The directions of trust This is a wide ranging discussion that is important to anyone in business, not just consultants. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm.Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including Why trust is important (more reasons than you might think) The components of trust The directions of trust This is a wide ranging discussion that is important to anyone in business, not just consultants. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations. Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of AI by KOs during the acquisition process New environmental regulations for contractors are coming soon The potential scenarios for another CR and potential shutdown

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations.Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of AI by KOs during the acquisition process New environmental regulations for contractors are coming soon The potential scenarios for another CR and potential shutdown Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon. Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcast Merritt's Lay of the Brand podcast

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon.Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcast Merritt's Lay of the Brand podcast Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon. Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand"

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand" Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing. Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing.Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.Topics discussed include: What is high impact marketing and the shift in recent years of the major components The content priorities of high growth firms: generating content, differentiation and social media marketing Marketing spend declining slightly, but high growth firms remain steady Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms. Topics discussed include: What is high impact marketing and the shift in recent years of the major components The content priorities of high growth firms: generating content, differentiation and social media marketing Marketing spend declining slightly, but high growth firms remain steady Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network.The wide-ranging conversation covers: Q4 do's and don'ts Issues around the GSA Schedule program, including why many do not require a Schedule The delay in Alliant 3 and issues surrounding the awarding of IDIQs Why contractors need to be agile now more than ever Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network. The wide-ranging conversation covers: Q4 do's and don'ts Issues around the GSA Schedule program, including why many do not require a Schedule The delay in Alliant 3 and issues surrounding the awarding of IDIQs Why contractors need to be agile now more than ever

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay.Topics include: The possible increase in both micro-purchase and simplified acquisition threshold Issues confronting the agency comptroller regarding audit-ready data Oversight and audit issues from a cost and burden perspective Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay. Topics include: The possible increase in both micro-purchase and simplified acquisition threshold Issues confronting the agency comptroller regarding audit-ready data Oversight and audit issues from a cost and burden perspective

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals. Topics discussed include:. The six functional areas needed for winning proposals What do evaluators across the spectrum (DOD, military,IC, civilian) care about when reviewing proposals Differences in federal vs commercial and international proposals Key elements of and the importance of the executive summary

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals.Topics discussed include:. The six functional areas needed for winning proposals What do evaluators across the spectrum (DOD, military,IC, civilian) care about when reviewing proposals Differences in federal vs commercial and international proposals Key elements of and the importance of the executive summary Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show. Topics include: The fundamentals of opportuities Acquisition timing and capture process Corporate capabilities to win Customer intelligence  Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show.  Topics include: The fundamentals of opportuities Acquisition timing and capture process Corporate capabilities to win Customer intelligence 

This week on Amtower Off Center, GovCon expert Katie Helwig of MildRed joins host Mark Amtower to discuss the value of GovCon associations. Topics include: Creating visibility in GovCon The GovCon association landscape Criteria for selecting the association which will be best for you Getting involved with your association Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, GovCon expert Katie Helwig of MildRed joins host Mark Amtower to discuss the value of GovCon associations. Topics include: Creating visibility in GovCon The GovCon association landscape Criteria for selecting the association which will be best for you Getting involved with your association

This week on Amtower Off Center, host Mark Amtower interviews Fergal McGovern, CEO of Visible Thread. Visible Thread(VT) provides support tools and processes for the contractor side of the proposal community, especially in the evolving area of generative AI. Topics include: Fergal's background and what VT offers to the contractor community An overview of generative AI's impact on the GovCon ecosystem Why hallucinations occur and some potential work-arounds Two questions to ask when applying generative AI Prompt engineering & retrieval augmented generation and how to get better results

This week on Amtower Off Center, host Mark Amtower interviews Fergal McGovern, CEO of Visible Thread.Visible Thread(VT) provides support tools and processes for the contractor side of the proposal community, especially in the evolving area of generative AI.Topics include: Fergal's background and what VT offers to the contractor community An overview of generative AI's impact on the GovCon ecosystem Why hallucinations occur and some potential work-arounds Two questions to ask when applying generative AI Prompt engineering & retrieval augmented generation and how to get better results Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower starts year 18 at Federal News Network with guest Kevine Jans, president of Skyway Acquisition and host of the Contracting Officer's Podcast.Topics include: Kevin's background as a DOD contracting officer prior to Skyway Starting his podcast 10 years ago Proposal "do's and dont's" The Aristotelian method of RFPS (ethos, pathos and logos) Why Kevin prefers LinkedIn to conferences Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower starts year 18 at Federal News Network with guest Kevine Jans, president of Skyway Acquisition and host of the Contracting Officer's Podcast. Topics include: Kevin's background as a DOD contracting officer prior to Skyway Starting his podcast 10 years ago Proposal "do's and dont's" The Aristotelian method of RFPS (ethos, pathos and logos) Why Kevin prefers LinkedIn to conferences

This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors.Topics include: The top stories of 2023-24 M&A trends and activity The increasing role of private equity in the federal market Key elements for growth in GovCon The impact of a year-long CR The new National Defense Industrial Strategy Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors. Topics include: The top stories of 2023-24 M&A trends and activity The increasing role of private equity in the federal market Key elements for growth in GovCon The impact of a year-long CR The new National Defense Industrial Strategy

This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC.Topics include: a brief history of ACT-IAC the mission of the organization professional development opportunities committees and communities of interest the ongoing events for the councils and the major annual events award programs small business participation Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC. Topics include: a brief history of ACT-IAC the mission of the organization professional development opportunities committees and communities of interest the ongoing events for the councils and the major annual events award programs small business participation

This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit. Topics discussed include: the current evolutionary stepping point in technology that AI, ML and LLM represent a little historical perspective on what brought us to this point, including earlier uses of voice recognition the emergence of AI as a tech transformational event key players in this emerging arena and the scope of the upcoming GovAI Summit  

In this episode, we have guest Mark Amtower with us to discuss to use of LinkedIn for the Government Contracting space.  This crucial conversation is for small businesses to connect, network and take their businesses to the next level. Don't miss out on this wealth of knowledge and great conversation with Mark.  

I recently had the pleasure of sitting down with Mark Amtower to talk about Building a Thought Leadership Platform. Mark was one of the first voices in government contracting to leverage LinkedIn to help build his brand online. We discuss the power of authenticity, content creation challenges, the importance of networking and engaging with your followers, and we share examples of how thought leadership and content sharing can lead to increased visibility with clients and teaming partners. ----- Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession ----- Federal Access is helping Government Contractors win more contracts. It can help you too. Here's a special offer. Visit https://federal-access.com/gamechangers today and get started for just $29. *You are going to get access to a digital copy of the Government Sales Manual. * Over 100 strategy videos * More than 30 webinars * 300 documents and templates AND * SME support. So when you run into an issue, you can email me directly for help. Go check out this special offer today at https://federal-access.com/gamechangers