Podcasts about b2g

Did you know that two trillion dollars of public spending is managed through broken, outdated processes? Discover how August Chen is revolutionizing government procurement with Hazel, an AI-powered platform designed to cut through bureaucratic red tape.   In this episode of Born in Silicon Valley, host Jake Aaron Villarreal sits down with the Co-founder and CEO of Hazel to explore the hidden complexities of B2G software. August shares his incredible journey from studying astrophysics at Harvard to tackling the California wildfire crisis at Palantir, and ultimately founding a startup that saves municipalities time and taxpayer money.   We dive deep into the challenges of building product for the public sector and why observing your customers in person is the ultimate growth hack. August also unpacks his hiring philosophy, explaining why early-stage startups must optimize for missionaries over mercenaries when building a foundational team.   Whether you are building an AI startup, navigating government contracts, or looking to scale a SaaS business, this conversation provides actionable insights into finding product-market fit in the most rigid industries.   Chapters 00:00 Introduction to August Chen and Hazel AI 04:36 August's Journey: From Physics to Technology 10:30 Identifying Problems in Government Procurement 14:17 Challenges in Government Procurement Processes 17:29 Hazel AI: Revolutionizing Procurement with AI 19:57 Transforming Procurement Processes 21:54 Navigating Product Development Challenges 25:31 Understanding Customer Needs 27:15 Business Model and Value Proposition 29:35 The Role of AI Agents in Operations 34:19 Building a Strong Team Culture 41:34 Future Hiring Plans and Opportunities   Host: Jake Aaron Villarreal leads the top AI recruitment firm in Silicon Valley, www.matchrelevant.com, uncovering stories of funded startups and going behind the scenes to tell their founders' journeys. If you are growing an AI startup or have a great story to tell, email us at: jake.villarreal@matchrelevant.com

Amadeus Fire AG Q1 2026: Key TakeawaysPresented by Jörg Peters, Head of Investor RelationsIn this latest financial results presentation on seat11a, Jörg Peters, Head of Investor Relations of Amadeus Fire Group, presents the company's Q1 2026 financial results and provides an update on current business trends across the Personnel Services and Training segments.Challenging Macro Environment Continues to Impact Personnel ServicesAmadeus Fire started the year in a still difficult macroeconomic environment in Germany, with weak economic growth, high unemployment, and cautious hiring activity continuing to weigh on the Personnel Services business. Companies remained reluctant to make long-term staffing decisions, recruitment cycles became longer, and candidate willingness to change jobs stayed subdued during the quarter. Against this backdrop, group revenue declined by 9.0% to €89.4 million, while operating EBITA fell to €3.0 million and the operating EBITA margin declined to 3.4%. Nevertheless, management highlighted that business performance stabilised compared with Q4 2025 and developed broadly in line with expectations.Personnel Services Segment Remains Under PressureThe Personnel Services segment remained under pressure, with revenue declining by 17.6% and operating gross profit falling by 18.9% year-on-year. At the same time, the cost and efficiency measures introduced in 2025 continued to show positive effects, helping to stabilise operational performance over the course of the quarter. Management emphasized that strict cost control, productivity management, and cautious internal hiring are expected to support profitability improvements as the year progresses. While the short-term environment remains challenging, the company continues to position itself for improved operating leverage once demand conditions normalise.Training Segment Shows Greater ResilienceIn contrast, the Training segment delivered a more resilient performance. Revenue increased by 3.4% to €41.8 million, supported by the first-time consolidation of acquisitions such as Masterplan and eduBITES. The B2C business developed stable to slightly positive, while the publicly funded B2G market showed improving momentum compared with the previous quarter. This underlines the increasing strategic importance of the Training segment within the broader Amadeus Fire business model.AI-First Strategy Continues to AdvanceStrategically, Amadeus Fire continued to advance its AI-first orientation, with a focus on expanding AI-related training offerings and corporate AI learning solutions to address growing demand for digital skills development. The integration of Masterplan and eduBITES supports the company's ambition to strengthen its position in digital learning, AI-enabled education, and scalable SaaS-driven training solutions. Management continues to view these activities as important long-term growth and margin drivers.FY 2026 Outlook Confirmed Overall, management sees Q1 2026 as the basis for a gradual return to higher profitability over the course of the year and confirmed the outlook for FY 2026. The combination of operational stabilisation, ongoing cost discipline, and improving trends in Training is expected to support a significant increase in earnings as market conditions gradually normalise. ▶️ Other videos:Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/Company Presentation: https://seat11a.com/investor-relations-company-presentation/Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ESG Presentation: https://seat11a.com/investor-relations-esg/T&CThis publication is for informational purposes only and does not constitute investment advice. Using this website, you agree to our terms and conditions outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

Every business owner looks forward to that big break—the moment that you land a big client or a major retailer, or do something that puts you on a national stage. But those opportunities don't just reward you. They can also expose you—especially if you have to take on debt or ramp up production or do things you haven't done before. Four years ago, when Liz Picarazzi won a high-profile installation for her trash enclosures in Times Square, it was exactly that kind of opportunity. Her enclosures were put to the test in as public and as challenging an environment as she could imagine. And, by any reasonable measure, they failed. In pursuing that opportunity, Liz took a risk that led to what she calls the worst day of her professional life. It also turned out to be, as she tells Lena McGuire, the best thing that could have happened to her business. That moment forced changes she might never have made otherwise, pushing her to innovate faster and sending her business on a very different trajectory.Meanwhile, Lena is dealing with a quieter version of the same problem: what it really takes to move your business forward. She knows her systems need an upgrade. She's bought the software. But like a lot of owners, she's stuck in the messy middle—paying for the future while still trapped in the past, with no time to bridge the gap. How do you choose between tasks that generate revenue immediately and those that will improve operations over time?

В гостях — Кирилл Пшинник, основатель платформы для обучения нейросетям Zerocoder. Обсуждаем, что происходит на российском рынке нейросетей, почему навыки работы с ИИ становятся базовыми и как мотивировать сотрудников их осваивать.Zerocoder https://zerocoder.ru/ii-dlya-rukovoditelya?utm_content=resourceВся бесплатная маркетинговая аналитика в одном месте: https://6-sense.pro/resourceТелеграм-канал RE:source https://t.me/resource6s 0:13 — О российских нейросетях 5:22 — Ошибочные ожидания от нейросетей 12:37 — Заменит ли ИИ работников 19:05 — Про заблуждения корпоративных заказчиков 24:37 — Как мотивировать сотрудников использовать ИИ 28:26 — Сегменты клиентов Zerocoder 30:29 — Запросы B2G клиентов 33:16 — Необычные способы применения ИИ 39:20 — Курьезные случаи с нейросетями 42:03 — Подарки за репосты

In this seat11a deep dive presentation, Robert von Wülfing, CEO of Amadeus Fire Group, takes investors through the company's 2026 outlook and explains where management sees the most important drivers of revenue recovery, margin improvement, and earnings growth after a difficult FY 2025.Why the FY 2026 Outlook Matters for InvestorsFollowing a challenging 2025 marked by weak demand, lower hiring activity, delayed corporate decisions, and pressure across both the Personnel Services and Training segments, Amadeus Fire is now guiding for a visible recovery in FY 2026. Management's outlook includes group revenue of around €394 million and operating EBITA of approximately €31 million, implying a meaningful step-up from the depressed 2025 base. For investors, this makes the 2026 guidance especially important, as it provides the first clearer framework for evaluating whether the company can move from restructuring and cost control toward a more tangible earnings recovery.Personnel Services: Still Cautious Despite Long-Term Structural DemandA key focus of this deep dive is the expected contribution from the group's two core segments. In Personnel Services, management remains cautious. While Germany continues to face a structural shortage of skilled workers over the long term, short-term conditions remain difficult due to macroeconomic uncertainty, weaker hiring confidence, and reduced willingness among candidates to change jobs. As a result, the segment remains focused on productivity, efficiency, and protecting competitiveness while waiting for a more supportive demand environment.Training Segment: Strategic Growth and Margin Driver in 2026In contrast, the Training segment is positioned as a more important driver of the 2026 recovery story. Management highlights a much more positive earnings outlook in the B2G business, continued resilience in B2C training, and the strategic importance of the company's AI-first orientation. The recent acquisitions of Masterplan and eduBITES strengthen Amadeus Fire's exposure to scalable digital training, AI-enabled knowledge solutions, and recurring SaaS revenue, which could improve the quality of the group's revenue mix and support a stronger long-term margin profile. For investors, this makes the Training segment a particularly relevant area to watch as the company seeks to reposition itself beyond the cyclical weakness seen in 2025.Segment Mix: Training Gains Strategic Weight Within the Equity StoryManagement's 2026 guidance also includes a segment split of approximately €184 million revenue for Personnel Services and €210 million revenue for Training, highlighting the growing strategic importance of the Training business within the broader Amadeus Fire equity story. The central investment debate is therefore whether stronger Training momentum, lower restructuring drag, and continued cost discipline can offset the still-cautious backdrop in Personnel Services and drive a credible group-level earnings recovery in the year ahead. ▶️ Other videos:Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/Company Presentation: https://seat11a.com/investor-relations-company-presentation/Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ESG Presentation: https://seat11a.com/investor-relations-esg/T&CThis publication is for informational purposes only and does not constitute investment advice. Using this website, you agree to our terms and conditions outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

Amadeus Fire Group FY 2025 Financial Results Presented by Robert von Wülfing, CEO In this latest financial results presentation on seat11a, Robert von Wülfing, CEO of Amadeus Fire Group, presents the company's full year 2025 financial results, reviews the key drivers behind the weaker performance, and outlines the strategic priorities and 2026 guidance that could shape the next phase of the Amadeus Fire equity story.FY 2025 Performance: A Difficult Transition Year in a Weak German Economy Amadeus Fire closed 2025 in a highly challenging German macroeconomic environment, with weak GDP growth, cautious corporate decision-making, lower hiring activity, and subdued demand across both the Personnel Services and Training segments. Against this backdrop, the company reported a clear slowdown in business momentum, with group revenue declining by 16.8% to €363.6 million, landing within the guided range, while operating EBITA came in at €13.7 million. Excluding restructuring costs, adjusted operating EBITA reached €19.8 million, highlighting the significant year-on-year pressure on profitability and confirming that FY 2025 was a difficult transition year for the group. For investors, these figures underline the cyclical exposure of the business, but also set a low base for a potential earnings recovery in 2026.Strategic Execution in FY 2025: Cost Discipline, Restructuring and Digital Transformation A central theme of this presentation is that 2025 was not only a weak year operationally, but also an important year strategically. Management remained focused on cost discipline, efficiency measures, productivity improvements, and restructuring execution, while at the same time continuing to invest in higher-quality, more scalable growth areas. The most important strategic developments in FY 2025 were the acquisitions of Masterplan and eduBITES, two digital training and SaaS-driven businesses that materially strengthen Amadeus Fire's positioning in the digital B2B training market, expand exposure to recurring revenue, and support the company's ambition to build a more resilient and technology-enabled earnings profile. For investors focused on business quality, margin resilience, and recurring revenue visibility, these acquisitions are a key part of the longer-term investment case.Segment Outlook: Personnel Services vs Training as Different Recovery Drivers The presentation also makes clear that the group's two main segments are likely to contribute differently to the 2026 recovery story. In Personnel Services, Amadeus Fire continues to face short-term pressure from weak confidence, slower hiring decisions, and lower willingness among candidates to change jobs, even though the long-term structural shortage of skilled workers in Germany remains intact. In contrast, the Training segment is increasingly positioned as the strategic growth and margin lever, supported by improving conditions in publicly funded training, a stronger expected earnings contribution in the B2G business, and a clear AI-first strategy. The integration of Masterplan and eduBITES is therefore not just a tactical move, but potentially a meaningful step in transforming the quality of the group's future revenue mix.Read more: https://seat11a.com/company/amadeus-fire-ag-financial-results-fy-2025 ▶️ Other videos:Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/Company Presentation: https://seat11a.com/investor-relations-company-presentation/Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ESG Presentation: https://seat11a.com/investor-relations-esg/T&CThis publication is for informational purposes only and does not constitute investment advice. Using this website, you agree to our terms and conditions outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

Send us Fan MailAttention is earned, not assumed—and that's the hard truth most podcasters avoid. We sit down with marketer and podcaster Alex Love to unpack why creators publish in silence, how to stop whisper-marketing your show, and what it takes to build real momentum without chasing every new trend. From recording with a newborn strapped in and a dog flying off a walking pad to making a strategic pause for craft and credibility, Alex's story is both hilarious and instructive.We dig into the mindset shift that turns “I don't want to annoy people” into a consistent, value-led cadence your audience actually appreciates. Alex breaks down why patience, repetition, and trust beat one-hit virality, and how to translate emotion into marketing that sticks. We explore clear, simple steps any host can use: sharpen your message, guest on the right shows to borrow trust, pick one primary platform where your listeners already live, and let stories carry your insight from long-form conversations into memorable clips. You'll hear how big brands still advertise for a reason, why executives keep cutting the wrong budgets, and how to structure campaigns that compound rather than fizzle.We also look ahead. As attention windows shrink, shorter, sharper segments will rise alongside flagship interviews. Catalogue health, consistent publishing, and strong chaptering will matter more than ever, while trend-chasing without audience fit will keep draining time. Alex shares where she's focusing next, why community outperforms novelty, and how relationship-heavy markets like B2G still rely on mixed media—events, talks, and person-to-person trust—backed by smart digital distribution.If you're ready to market with purpose, not panic, this conversation is your playbook. Subscribe, share with a friend who needs the push, and leave a review telling us which channel you'll double down on this month.Connect with Alex:https://www.linkedin.com/in/alexslove/https://rivasolutionsinc.com/Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

How do you sell to a customer where the decision-maker is actually five different people, and half of them might move roles before the contract lands?In this episode of Oxford+, host Susannah de Jager speaks with Dr Alison Hawks, co-founder and CEO of BMNT Ltd, about why defence innovation is becoming a structural opportunity, and why procurement literacy is often more important than the technology itself. They unpack the realities of B2G: long buying cycles, complex stakeholder incentives, and the traps that stall companies after a promising pilot.The conversation lands at a timely moment. The UK's Strategic Defence Review commits to an ‘always on' munitions pipeline, including building at least six new energetics and munitions factories, signalling how seriously government is now treating sovereign capability and industrial resilience. From Commercial X and changing acquisition culture to data sovereignty, Oxford's role in defence innovation, and what investors should look for in founders, this episode offers a practical map for navigating a market that rewards patience, clarity, and credible pathways to adoption.(00:00) - Welcome to Oxford+ (00:37) - Defence Innovation as a Structural Opportunity (03:53) - Where UK Defence Tech Is Moving: AI, Autonomy, Manufacturing (06:01) - Why Defence Is Not a Commercial Customer (08:35) - Speaking the Customer's Language and Understanding the Problem (09:18) - Sole Source, Compliance, and the Post-Pilot Trap (11:10) - Procurement Policy as a Maze, and How to Find the Front Doors (15:23) - The “American No” and Interpreting Signals from Government Buyers (17:07) - Sovereignty: Supply Chain, Data, and Technology Independence (20:08) - What BMNT Actually Does Day to Day for Clients (27:06) - The Section 809 Panel and Changing Acquisition Culture (34:42) - Oxford's Role in the Next Wave of Defence Innovation Dr Alison Hawks: Dr Alison Hawks is co-founder and CEO of BMNT Ltd, the UK arm of BMNT, where she advises governments and technology companies on accelerating adoption of commercial innovation in defence and national security. She also serves as Chair of the Board of Trustees of the Common Mission Project UK, a charity delivering mission-driven entrepreneurial education programmes in the UK. She was named Woman of the Year for Innovation and Creativity at the Women in Defence Awards (2022) Connect with Alison Hawks on LinkedIn / Visit BMNT LtdSusannah de Jager: Susannah is a seasoned professional with over 15 years of experience in UK asset management. She has worked closely with industry experts, entrepreneurs, and government officials to shape the conversation around domestic scale-up capital.Connect with Susannah on LinkedIn and Subscribe to the Oxford+ Newsletter for Exclusive ContentOxford+ is hosted by Susannah de Jager and supported by Mishcon de Reya, HSBC Innovation Banking, and James Cowper Kreston.Produced and Edited by Story Ninety-Four in Oxford.

In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Cody Warner, Commercial Vice President and Board Member at Deep Trekker, to explore how the company evolved its go-to-market strategy as both the market and its customers matured. Cody shares Deep Trekker's journey from hustling at trade shows with water tanks and on-the-floor sales to building highly targeted micro events focused on real-world demonstrations, training, and education. The conversation dives into digital thought leadership, customer-led case studies, community building, and why experiential marketing can outperform traditional trade shows, especially in complex B2B, B2G, and defense markets.

In this conversation, Nikhil Nagaraj, co-founder of Struck, shares his journey from studying electronics engineering in India to building an AI-driven platform for construction compliance. He discusses the challenges of the construction industry, particularly the housing crisis, and how Struck aims to simplify compliance processes using AI. Nikhil elaborates on the product's features, including its ability to provide real-time compliance checks and generate reports, while also offering insights into navigating the AEC industry for those without a background in it.   Takeaways   Nikhil's journey into AI began during his undergraduate studies in electronics engineering. The launch of Struck was driven by a desire to address the housing crisis and improve construction compliance. Compliance in construction is often treated as an afterthought, leading to inefficiencies. Struck aims to simplify compliance processes using AI, making regulations more accessible. The product has evolved to include features like zoning laws and permit-free building checks. Prioritization in product development is crucial, focusing on compliance-related features. The AEC industry is fragmented, requiring tailored solutions for different regions. Collaboration with industry experts is essential for building effective solutions. Good software engineering practices are vital for successful AI implementation. Building in the AEC space can be challenging but rewarding, with many willing to help.    Chapters   00:00 Nikhil Nagaraj's Journey into AI and Construction 07:27 The Challenges of Prioritization in Tech Development 09:25 Overcoming Technical Challenges in AI 17:06 Exploring Struck's Product and Its Functionality 24:36 Navigating Building Regulations and Workflows 27:20 Creating a Frictionless User Experience 29:42 Leveraging AI and Data Sources 32:33 Bridging B2B and B2G in Construction Compliance 36:00 Advice for Non-AEC Professionals 39:45 Final Thoughts on Building in AEC  

Branding expert Gal Borenstein reveals why trust—not hype—is the true currency of modern brands. From digital transparency to AI ethics, he explains how companies can build, protect, and measure trust in a noisy, fast-changing world.00:35- About Gal BorensteinGal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.He's also an author of a book titled Don't Believe the Hype.

In this episode of SOIC, we do a complete top-down analysis of the Indian stock market.We break down why the market is in a bear phase, where valuation comfort is emerging, and which sectors are weakening or improving.We analyze B2G-linked sectors, EMS, solar, transformers, consumption, financials, and small caps, using valuations, market breadth, and cycle analysis.You'll also learn how to spot opportunities during volatility, understand sector rotation, and prepare for the next market cycle with a clear framework.This episode is a market temperature check to help you think clearly, avoid noise, and invest with discipline.

Video Podcast Replay – Audio from a ChargeForward Conversations video podcast with experts from Chargebacks911 and PayBright. Most merchants don't realize how much they're overpaying in processing fees. In this episode of ChargeForward Conversations, Chargebacks911's Jarrod Wright sits down with Dustin Magaziner, CEO at PayBright, to discuss how B2B merchants can leverage interchange optimization to dramatically lower costs, and how recent Visa changes are reshaping who qualifies for those savings. What you'll learn: Why many B2B merchants are still paying 30–40% more than they should in processing fees The difference between B2B, B2C, and B2G payment structures—and what it means for your bottom line How Level 2 and Level 3 data enable deep fee reductions through interchange optimization What Visa's CEDP rollout means for merchants and agents—and how to avoid losing your discount rates Common mistakes processors make that block merchants from qualifying for lower interchange rates Simple steps to confirm whether your business is set up to receive optimization benefits Presentations by Jarrod Wright and Dustin Magaziner

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Gal Borenstein—CEO and founder of The Borenstein Group—to unpack how brands earn and scale trust in a noisy, AI-driven world. They dig into the “trust deficit” in B2B/B2G, what separates branding from true trust-building, and how to keep human authenticity while using AI at speed. Gal shares playbooks for cyber and defense marketers, inside-out culture moves that make credibility durable, crisis protocols for deepfakes and breaches, and the metrics that boards actually respect.Support the show

In today's episode, Eric sits down with Mark Amtower, one of the most respected voices in the government contracting (GovCon) space. With over 18 years hosting on Federal News Radio and 17 years writing for Washington Technology, Mark shares timeless insights from his decades-long career helping companies master government marketing, branding, and networking. From the days of mailed newsletters in the '80s to the LinkedIn era, Mark explains how visibility, credibility, and consistency still drive business in the federal market. He also dives deep into the state of small businesses in 2025, why consolidation and shutdowns pose new threats, and what GovCon entrepreneurs must do now to adapt, brand smarter, and thrive. Mark also offers tactical tips on LinkedIn strategy—from optimizing your profile headline and banner to building influence through content, engagement, and authentic relationships. He reveals how only 1% of LinkedIn users post weekly, and why that tiny number creates a massive opportunity for those willing to show up, share expertise, and stand out. Key Takeaways: LinkedIn remains the #1 platform for B2B and B2G visibility—with nearly 3 million feds active on the platform. Small businesses face their toughest market in years—success now requires brand credibility and proactive strategy, not just certifications. Engagement beats perfection: meaningful posts and personal follow-ups convert better than flashy marketing. Learn more: https://federalhelpcenter.com/ https://govcongiants.org/  Mark's Linkedin: www.linkedin.com/in/markamtower Website: https://markamtower.net/  Mark's Podcast: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/   Resources mentioned:  I'm on LinkedIn—Now What? by Jason Alba – Amazon listing: https://www.amazon.com/Im-Linkedin-Now-What-Fourth-Linkedin/dp/1600052541 Amazon The New Rules of Marketing & PR by David Meerman Scott – Publisher's page: https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr

Scrappy ABM brings a focused look at business to government—B2G in the context of an ABM program. Host Mason Cosby sits down with Michelle Hanley to map the nuances of payment processing for governments across state and local. With a finite group of agencies, shifting election cycles, and long six to 24-month timelines, buying groups change and risk aversion is real. Michelle lays out a play that flips “normal B2B” on its head: events to meet new people and get contacts, email as the day-to-day touchpoint, and webinars that are completely bottom of funnel—often a sniff test for open opportunities. Listen for practical talk on RFPs, contact harvest, segmentation by state or city, stage one opportunities, and why “if it ain't broke, don't fix it” still shapes adoption—while teams have to get scrappy with budget.ㅤ

Discover the lucrative career field that most people have never heard of—government contracting account executives earning $120K to $400K+ annually. Former Air Force acquisitions officer Rick Howard reveals how to break into this high-paying profession without a degree.In this episode, we explore the fundamentals of supply and demand in career earnings and why government contract sales positions offer extraordinary compensation. Learn how the US government, the world's largest purchaser at $700+ billion annually, creates massive opportunities for sales professionals who understand the public sector.What You'll Learn:Why companies pay premium salaries for government contract expertiseThe supply and demand economics of high-earning careersHow account executives generate millions in revenue for their companiesReal success stories: From zero experience to six-figure salaries at companies like HoneywellThe difference between regular sales jobs and public sector account executivesWhy this career field has low competition despite high payRequirements to enter the field (hint: no degree needed)Remote work opportunities with travel to domestic and international locationsKey Topics Covered: Government contracting, defense contracts, federal sales, account executive careers, public sector sales, high-paying jobs without degrees, career transformation, military contracting, B2G sales, government procurementWhether you're looking for a career change, seeking higher income potential, or want meaningful work supporting national defense and government services, this episode provides a roadmap to a profession where you can make a significant impact while building substantial wealth.Ready to Transform Your Career?If you're interested in exploring this high-paying, meaningful career path in government contracting, here's how to get started:

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution.

Today, we're joined by Marc Gonyea, Cofounder + Managing Partner of Blue Tusk Partners, an incubator for aspiring entrepreneurs, as well as a Cofounder + Board Member of memoryBlue, provider of sales development services for B2B and B2G technology companies. We talk about:The tough, tactical, and not sexy work of outbound salesWhat Marc & his cofounder did when faced with few things two knucklehead salespeople could do early in their careersWhere AI does – and does not- fit in the sales processHow memoryBlue helps make young professionals valuable to the marketplaceUsing AI tools to enrich data, build workflows, & automate emails. But then what??

Send us a textJoin us for an exclusive Family Office Club investor panel discussion where seasoned investors share their current focus areas, deal flow needs, and strategies for deploying capital in today's market. This in-person session covers diverse sectors—from Hawaii's hospitality and infrastructure to global ocean sustainability, early-stage venture, and digital assets.You'll hear from investors on:• Target sectors including hospitality, construction, infrastructure, and sustainability• Global investments in green shipping, maritime decarbonization, and ocean data products• Flood risk monitoring and B2G recurring revenue models• Early-stage co-investing and customer-centric venture models• Digital asset investment strategies and market timing• Deal flow needs and opportunities for founders & service providers• Check sizes, accelerator programs, and partnership opportunitiesWhy watch?If you're a founder, dealmaker, or investor seeking to understand where active investors are deploying capital and what they're looking for right now, this panel is packed with actionable insights.

Was passiert, wenn ein Deep-Tech-Visionär aus dem Silicon Valley zurückkehrt, um Europas eigene Antwort auf generative KI zu entwickeln? In dieser Folge trifft Carsten Puschmann Jonas Andrulis, Gründer von Aleph Alpha, live auf dem 30 Jahre Jubiläumsevent ‘NEXT is NOW' der Brand Experience Agenturgruppe LIGANOVA. Im Gespräch vor Ort geht es um ungefilterte Perspektiven und eine mutige Vision für KI made in Europe. Und warum er dabei nicht auf den schnellen Exit, sondern auf Souveränität, Transparenz und Vertrauen setzt.Die beiden reden über:

This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You'll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today's market  ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration.

Start a consulting business in the federal contracting: https://govclose.com GovClose graduate Des Daniels shares how he went from running his own small government contracting business to landing high-ticket B2B clients and growing a consulting firm — while traveling the world.We talk about the challenges of selling to the government vs. selling B2B, how to win clients as a consultant, and why having a system (and community) is the key to success.Watch next:What is government contracting? https://youtu.be/NzM23bK3g8IRun a GovCon business from anywhere: https://youtu.be/9ssNjSwx8n0⏳ Chapters00:00 – Why Des joined GovClose despite already winning contracts01:00 – The cashflow struggle: loans vs. smarter revenue streams02:00 – Discovering the consulting business model in gov contracting03:00 – Verifying GovClose with past students before joining04:15 – First impressions of the program: flexibility and strategy05:30 – How the program combines federal contracting & B2B skills06:45 – Moving from training to actually closing clients09:00 – The B2B sales learning curve (and how it differs from B2G)10:15 – How Des landed his first $4k/month client11:45 – How much should you charge as a federal consulting advisor?13:15 – Learning from the War Room & GovClose community15:00 – Why the community is so powerful: diverse experts at your fingertips17:00 – Projected revenue goals: $250k+ in year one, $500k–$750k 5 years19:45 – Running a govcon consulting firm while traveling the world22:00 – The value of accountability and mentorship in growing faster25:15 – Setting up your business properly: banking, QuickBooks, VA support27:15 – How Des and his wife split responsibilities running the business28:30 – The sweet spot of what you like, what you're good at, and what pays31:00 – Specializing in helping 8(a) and disadvantaged businesses succeed33:15 – Why most 8(a) businesses fail to leverage their certification34:15 – Where Des sees his consulting business heading next36:00 – How to contact Des and what to avoid askingJOIN the GovClose CommunityRING the bell

Unlock the secrets to successfully navigating the intricate U.S. market with insights from Bill Kenney, a visionary entrepreneur who runs his business from a sailboat. Discover how Bill guides B2B and B2G companies through the complexities of U.S. policies on foreign investment, manufacturing, supply chains, and tariffs. With a focus on customer and industry density, Bill offers invaluable advice on targeting specific geographic areas and industry verticals, promising listeners a strategic approach to thriving in the competitive U.S. landscape. Since 2012, Bill and his team at MEET have specialized in helping B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Their proprietary system and tools help clients perform better and sell more through trade shows and events. Bill and his wife Kelly live on and operate their business from a sailboat. In this episode, you'll hear about: Bill Kenney's insights on navigating U.S. market entry for B2B and B2G companies. Importance of customer and industry density in U.S. market expansion. Effective sales techniques focusing on empathy and customer motivations. Challenges of international salespeople and strategies for successful trade show engagement. Strategic sales expansion focusing on smaller wins and agility in tech sector growth. Market strategies using a fishing metaphor for targeted geographic focus and adaptability. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin - https://www.linkedin.com/in/bkenney/ https://www.linkedin.com/company/my-expo-&-event-team Website - https://meetroi.com/ bill@meetroi.com Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook  

Start a consulting business in the federal contracting: https://govclose.com GovClose graduate Des Daniels shares how he went from running his own small government contracting business to landing high-ticket B2B clients and growing a consulting firm — while traveling the world.We talk about the challenges of selling to the government vs. selling B2B, how to win clients as a consultant, and why having a system (and community) is the key to success.Watch next:What is government contracting? https://youtu.be/NzM23bK3g8IRun a GovCon business from anywhere: https://youtu.be/9ssNjSwx8n0⏳ Chapters00:00 – Why Des joined GovClose despite already winning contracts01:00 – The cashflow struggle: loans vs. smarter revenue streams02:00 – Discovering the consulting business model in gov contracting03:00 – Verifying GovClose with past students before joining04:15 – First impressions of the program: flexibility and strategy05:30 – How the program combines federal contracting & B2B skills06:45 – Moving from training to actually closing clients09:00 – The B2B sales learning curve (and how it differs from B2G)10:15 – How Des landed his first $4k/month client11:45 – How much should you charge as a federal consulting advisor?13:15 – Learning from the War Room & GovClose community15:00 – Why the community is so powerful: diverse experts at your fingertips17:00 – Projected revenue goals: $250k+ in year one, $500k–$750k 5 years19:45 – Running a govcon consulting firm while traveling the world22:00 – The value of accountability and mentorship in growing faster25:15 – Setting up your business properly: banking, QuickBooks, VA support27:15 – How Des and his wife split responsibilities running the business28:30 – The sweet spot of what you like, what you're good at, and what pays31:00 – Specializing in helping 8(a) and disadvantaged businesses succeed33:15 – Why most 8(a) businesses fail to leverage their certification34:15 – Where Des sees his consulting business heading next36:00 – How to contact Des and what to avoid askingJOIN the GovClose CommunityRING the bell

This is episode 748. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jon Jumento, Sales Director, Aerospace and Defense at Juniper. Find Jon on LinkedIn. JON'S TIP:  "In complex B2B and B2G sales, your product isn't your only differentiator—your account team is. It's how you show up, how you execute, and how you take care of your customer that sets you apart.”

In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation highlights the urgent need for strategic marketing, proactive positioning, and meaningful engagement to ensure that GovCons remain essential partners in an evolving landscape.

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!

Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!

Life:Enjoy time and family. Nobody says: should have worked more. Blue Origin deleted a video of the mission after Emily Calandrelli, the 100th woman in space, shared how online trolls ruined her milestone with misogynistic comments that reduced her to tears.She is a star! Point here is embrace people making fun of you. You take away their power. But never be embarrassed. Own it! Make a joke and nobody can make fun of you!First the Kamala message?  Don't let anyone take your power! Golf:Bryson made the hole in 1. Day 16. #14 134th attempt.  Break 50 with Tom Brady. 5 eagles and 13 birdies. Markets:Booming: S&P 500 up 27% YTDBitcoin: $96,000DOGEHow can this be “partisan”. It's our money! NIH spent $1.9b to study racism in 2024JPMorgan raised estimate of Argentina Growth to 8.5% next year. WSJ DOGE from Elon and Vivek: B2G:DOGE Cast Failed Audits. SpaceX & NASANASA's Space Launch System (SLS) rocket, which costs over $2 billion per launch, could reportedly be cancelled entirely.SpaceX has made rapid progress with Starship in the last 1.5 years, which aims to ultimately cost under $10M per launch, or 99.5% less than NASA's SLSPer Bloomberg: $100b Artemis program. SLS a National disgrace: Space Launch SystemFour years on, the program has consumed another $20b with nothing to show for it. $20b, bringing total development cost to over $100b. This program burns $12m per day! A single engine of the SLS rocket ($146M) is more expensive than a Starship Full stack ($100M, when expended). An engine that was already built and that flew several times with the Space Shuttle.TeslaPer Brad on B2G 2024 was Chat GPT moment. 2025 will be Autonomous driving. Moved investment from uber to Optimus is catching tennis balls.  This real!! Marc Andreeson on Joe RoganPerhaps most important podcast of the year. Most Federal Workers are at home.  1 day per month. Debanking.  PEP: politically exposed persons.  450 agencies. Independent federal agencies.AI Meetings with previous administration.  We will soon assume all info is AI generated, unless we have Blockchain Crypto key.  Recommendatio

Today we're heading to a new location for me, at least, Tel Aviv Israel, and meeting up with Team Architect and aidra.ai founder and CEO, Ms. Daria Rudnik. Daria is a fellow systemic team coach, having studied together under the guidance of professors Peter Hawkins and David Clutterbuck. Today, Daria helps ambitious leaders scale their impact by elevating their teams. She does this through team and leadership coaching, organizational consulting, assessment, and her AI assistant. Through her 15-year career, Daria has helped leaders create high performing work cultures for more than 5000 people, ranging from fast-growing startups to Fortune 500 companies. Here are three examples of results Daria has helped to shape. First, a B2G tech startup established a high-performing distributed sales team across multiple countries and integrated a new CEO, leading to increased sales and a more cohesive team. Second, a telecom company accomplished a growth multiple of four without expanding its headcount by restructuring organizational processes and bolstering team communication and collaboration. And then finally, a hardware company successfully transitioned to become a market leader in the retail tech space by redesigning its organizational processes and providing leadership coaching for its tech executives. In our conversation, Daria supports us in addressing the question of what makes a high performance, value-creating remote team and unlocks the power of several tools that she integrates into her own process. Daria and I see a future of team empowerment at the core of successful company strategies.  Visit our website to access the full transcript, guest links and episode notes - Coaching 4 Companies

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content. Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of The Art of Consulting, where we delve deep into the strategies and experiences of seasoned professionals in the consulting sphere. Today's guest is none other than Mark Amtower, the founder and partner of Amtower & Company, a firm specializing in marketing to the government. With a career spanning 39 years, Mark has been at the forefront of acknowledging and leveraging the nuances of marketing within the government contracting world. Episode Breakdown: 00:00 - 00:01: Speaker 1 (Host) opens the episode with a greeting to the audience. 00:15 - 00:22: Speaker 2 introduces Mark Amtower, highlighting his role as the founder of Amtower & Company. 00:23 - 00:25: Mark Amtower expresses his gratitude for being invited to the show. 00:25 - 00:36: The conversation touches upon a previous discussion, and Mark is prompted to share details about his background and focus. 00:38 - 01:27: Mark discusses the beginnings of his company in 1985, his background in literature, and his dive into the unique discipline of marketing to the government. 01:27 - 01:31: Mark humorously acknowledges the longevity of his career. 01:33 - 01:36: Speaker 2 jokes about Mark's long-standing career. 01:36 - 01:37: Mark responds with a light-hearted comment. 01:39 - 02:50: The dialogue shifts to the theme of non-traditional paths to consulting, highlighting the diverse skills that people bring to the industry. 02:50 - 03:04: Speaker 2 asks Mark how his non-traditional background shaped his consulting approach. 03:04 - 03:45: Mark recounts experiences, such as telemarketing and IT sales, that provided valuable skills for his consulting career. 03:45 - 04:27: Mark discusses his entry into advertising and how he identified a niche in marketing to government, which led to establishing his consulting presence. 04:28 - 05:14: Challenges of creating a client pipeline and managing financial concerns as a new consultant are discussed. 05:15 - 05:44: Speaker 2 reflects on the difficulty of securing subsequent contracts and the importance of building a client pipeline. 05:44 - 06:09: Speaker 2 asks how Mark identified and pursued the niche in government marketing. 06:09 - 06:54: Mark shares how he recognized unmet needs in the market and became the first to address federal marketing issues. 06:54 - 07:39: Mark explains positioning strategies and being first-to-market, referencing Jack Trout and Al Ries' marketing insights. 07:40 - 08:21: Mark's journey of writing about government business and giving speaking engagements is discussed. 08:21 - 08:27: Mark mentions how ad agencies in D.C. often overlooked marketing to the government. 08:29 - 09:01: Speaker 2 discusses the concept of market awareness and recognizing gaps in the market. 09:01 - 09:32: Speaker 2 and Mark talk about the importance of acting on ideas when opportunities arise. 09:32 - 09:50: Mark shares his strategy for building expertise through experience and addressing industry issues like mailroom logistics. 09:51 - 10:37: Mark explains his innovative solution to improve mail delivery in federal agencies by understanding internal processes. 10:37 - 11:14: Mark discusses founding an association to facilitate collaboration between mailers and federal mail managers. 11:14 - 11:51: The importance of addressing industry-specific problems through communication and collaboration is emphasized. 11:51 - 12:29: Mark's experience with influencing mail routing in federal agencies is shared. 12:31 - 13:07: Speaker 2 appreciates Mark's problem-solving approach and the importance of recognizing critical roles within organizations. 13:07 - 13:29: Speaker 2 relates Mark's experiences to modern challenges in delivering messages effectively. 13:29 - 14:16: Mark discusses how his business pivoted due to the rise of online platforms, affecting his direct mail business, and how he adapted. 14:21 - 14:35: Mark shares how engaging with a federal webmasters group helped him understand the changing landscape and adapt his consulting approach. 14:44 - 15:19: Speaker 2 highlights the importance of specialization and continuous learning in consulting. 15:19 - 15:51: Speaker 2 emphasizes the role of critical thinking and deepening domain expertise through industry involvement. 15:52 - 15:55: Speaker 2 notes the evolving nature of consulting and the need for specialization to stay competitive. 15:56 - 16:26: Mark discusses how consultants need to evolve their subject matter expertise to remain relevant in the industry. 16:26 - 16:29: Speaker 2 agrees with Mark's point. 16:27 - 16:29: Mark briefly mentions that his expertise doesn't cover all markets. 16:30 - 16:57: Speaker 2 talks about the dynamics of generalists versus specialists and how to find one's niche. 17:36 - 18:07: Mark shares a story about how Netscape disrupted the market, forcing him to pivot his business. 18:10 - 18:20: Mark emphasizes the ongoing need for consultants to adjust and innovate in response to technological changes like Web 2.0. 18:21 - 18:52: Mark and Speaker 2 discuss how Web 2.0 tools opened new opportunities for consultants to publish and share content. 18:53 - 19:38: Mark explains how he leveraged LinkedIn to establish his B2G (business-to-government) platform and his experience as a beta tester for LinkedIn's Pulse feature. 19:38 - 20:24: Mark talks about adapting to LinkedIn's evolving features and becoming a prolific content creator. 20:24 - 21:09: Mark explains how LinkedIn helped him build thought leadership and connect with his target audience. 21:09 - 21:13: Speaker 2 affirms Mark's approach. 21:15 - 21:42: Mark advises on making a strong first impression on LinkedIn, including using the profile banner effectively. 21:57 - 21:58: Mark suggests using LinkedIn features strategically to enhance personal branding. 22:39 - 23:00: Mark and Speaker 2 discuss how LinkedIn evolved from a resume site into a networking and content publishing platform. 23:00 - 23:31: Mark stresses the importance of crafting a compelling LinkedIn 'About' section to create a positive first impression. 23:31 - 23:34: Speaker 2 humorously comments on common mistakes with LinkedIn profile banners. 23:34 - 24:17: Mark emphasizes the strategic use of every LinkedIn profile element to project a professional image and value proposition. 24:18 - 24:53: Speaker 2 appreciates Mark's tips and underscores the need for attention to detail in presenting oneself professionally on LinkedIn. 25:35 - 25:54: Speaker 2 asks Mark about his content creation schedule on LinkedIn. 25:54 - 26:42: Mark shares that he doesn't follow a strict calendar but publishes when inspiration strikes, along with commitments to other platforms. 26:42 - 27:20: Mark talks about his prolific writing and method of seeking feedback before publishing content. 27:20 - 28:09: Mark shares how feedback from trusted peers helps him refine his content for relevance and clarity. 28:09 - 28:37: Speaker 2 highlights the value of critical thinking and the iterative process of content creation. 28:37 - 29:11: Mark advises on capturing ideas and nurturing them for professional growth and content creation. 29:11 - 29:38: Mark suggests validating ideas with trusted peers to improve them and ensure professional growth. 29:39 - 30:07: Speaker 2 and Mark discuss the importance of continuous learning, feedback, and engaging with one's audience. 30:07 - 30:37: Speaker 2 reflects on sharing ideas and receiving feedback as key to enhancing one's professional expertise. 30:47 - 31:20: Mark advises carrying a notebook to jot down ideas for later reflection and development. 31:28 - 32:04: Speaker 2 reflects on revisiting ideas over time and their potential for future relevance. 32:17 - 32:27: Mark humorously comments that everyone has a novel or country song in them, but not all ideas need to be shared publicly. 32:47 - 33:27: Mark shares an analogy from sports journalist Sally Jenkins about tennis margins, comparing it to consulting and handling setbacks. 33:50 - 34:28: Speaker 2 and Mark discuss the importance of nurturing even small ideas into valuable contributions. 34:58 - 35:40: The conversation shifts to building a pipeline for consulting work, and Mark advises defining a target audience and creating relevant content. 35:41 - 36:24: Mark shares a key lesson about realizing that the real decision-maker in a company was the CEO, not the marketing contact. 36:42 - 37:15: Speaker 2 and Mark discuss recognizing key decision-makers and influencers in organizations. 37:15 - 39:44: Mark emphasizes the value of connecting with executive assistants, understanding their preferences, and using LinkedIn to foster relationships with decision-makers. 39:10 - 39:44: Mark and Speaker 2 talk about nurturing influential connections and recognizing their contributions. 40:30 - 41:06: Mark continues discussing the importance of recognizing the power and influence of executive assistants in decision-making processes, sharing tips on building genuine relationships with them. 41:06 - 41:41: Mark emphasizes how consultants should research and understand the needs of both decision-makers and their assistants to provide better value. 41:41 - 42:12: Speaker 2 reflects on the vital role executive assistants play in shaping consulting engagements and client relationships. 42:12 - 42:44: Mark shares his experience using LinkedIn to connect with decision-makers and their assistants, noting how this approach has helped him open doors to new opportunities. 42:45 - 43:16: Mark advises using LinkedIn strategically to gather insights about companies and individuals, tailoring outreach efforts to resonate with the needs and interests of potential clients. 43:16 - 43:58: The conversation turns to building trust and credibility on LinkedIn. Mark stresses the importance of being consistent in messaging, content creation, and follow-ups to maintain visibility and authority. 43:58 - 44:34: Mark touches on how to nurture connections on LinkedIn over time, explaining that providing value and engaging authentically helps build long-term relationships with potential clients. 44:35 - 45:10: Speaker 2 asks Mark how he manages to stay on top of industry trends and maintain his relevance after decades in the consulting industry. 45:10 - 46:10: Mark shares his learning habits, including constantly reading, attending webinars, and keeping an eye on emerging technologies and market shifts, to ensure he can offer up-to-date advice to his clients. 46:10 - 47:02: Speaker 2 reflects on the importance of continuous learning and adapting to new trends in consulting, agreeing with Mark's approach of staying curious and informed. 47:02 - 47:52: Mark gives an example of how evolving technologies and changes in government policies have reshaped the way consultants need to approach marketing and business development strategies. 47:52 - 48:32: Mark discusses the rise of AI and automation tools in marketing and how they impact the role of consultants, especially in creating more personalized outreach. 48:32 - 49:02: Speaker 2 asks Mark for his thoughts on how consultants can use these new tools to improve their client relationships. 49:02 - 50:01: Mark emphasizes that while AI and automation are helpful, building personal relationships and trust remains critical. He encourages consultants to strike a balance between using technology and maintaining a human touch in client interactions. 50:01 - 50:43: Mark shares a final tip for consultants: to always remain flexible and open to new ways of solving problems, whether through technology, strategy, or networking. 50:44 - 51:10: Speaker 2 asks Mark to offer any parting advice for consultants looking to break into government marketing or consulting in general. 51:10 - 52:10: Mark advises consultants to focus on understanding the specific needs of their target market, build a strong personal brand, and consistently deliver value. He also emphasizes perseverance in developing relationships and gaining trust in the consulting world. 52:10 - 52:58: Mark reflects on the most rewarding aspects of his consulting career, sharing that seeing his clients succeed and making an impact on their businesses has been the highlight of his journey. 52:58 - 53:00: Speaker 2 wraps up the episode by thanking Mark for his time and insights, and closes the conversation. 53:00 - End: The episode concludes with a call to action for listeners to connect with Mark Amtower online and to stay tuned for future episodes.   Episode Highlights: 00:15 - 00:22: Introduction of Mark Amtower, a seasoned expert in government contracting marketing. 00:38 - 01:27: Mark shares his unique journey into the niche of marketing to the government. 01:39 - 02:50: Discussion on the value of non-traditional paths to consulting. 04:28 - 05:14: Mark talks about the challenges of creating a client pipeline for consultants. 05:44 - 06:09: Insights into how Mark identified a marketing niche in the government sector. 08:21 - 08:27: Addressing the lack of marketing to government within ad agencies. 14:44 - 15:19: The importance of specialization and continuous learning in consulting. 23:34 - 24:17: Tips for making a strong first impression with your LinkedIn profile. 28:37 - 29:11: Keeping track of ideas and fostering creativity in professional growth. 35:41 - 36:24: Mark's lesson on identifying and engaging with decision-makers. 46:00 - 46:10: Mark emphasizes the significance of courtesy and empathy in professional settings. 49:43 - 50:22: Encouraging consultants to admit knowledge gaps and leverage their peer networks. About Our Guest Today: Mark Amtower is the founder and partner at Amtower & Company, a consultancy specializing in marketing to the government sector. With a masterful grasp of government marketing and an active presence on LinkedIn, Mark is a leading authority in government contracting and B2G marketing. With an impressive tenure of nearly four decades, Mark has shaped the landscape and discourse around marketing to the government. Where to Find Our Guest Online: LinkedIn - Mark Amtower: https://www.linkedin.com/in/markamtower/

This week, in episode 215, Mel Gravely, Jennifer Kehrin, and Liz Picarazzi start out talking about the pain of being fired by a long-time client. “It still stings,” says Jennifer, who nonetheless surprised her team by writing a note of congratulations to the CEO of the company that took the business. The conversation moves on to the tradeoff that comes with deciding between promoting managers from within or hiring them from outside the organization: What if your people aren't ready? What if the outsiders have more experience but aren't as good a fit? And that leads to a discussion of how to decide when to press on with a venture that's struggling—and when to give up on it. Not surprisingly, all three owners have some experience in this area. Of course, they also have experience with deciding when to start a business, but they have very different attitudes about risk. While Mel says he's pretty much always ready to go, Jennifer tells us she's been noodling on an idea she really wants to pursue for about five years.

In this episode, we are thrilled to host Krystn Macomber, a dynamic speaker and the founder + CEO of Summit Strategy. Krystn's journey from a Division I college athlete to a powerhouse in the marketing and proposal consulting industry is nothing short of inspiring. Her competitive spirit and growth mindset have driven her to excel in every endeavor, from leading high-performing teams to delivering significant sales growth and improved win rates for B2G and B2B organizations. With over 20 years of experience, Krystn is renowned for her ability to engage and empower audiences, blending big-picture ideas with actionable takeaways. Her wisdom, humor, and strategic insights captivate diverse audiences, making her a sought-after speaker and facilitator. As a former board chair for the Association of Proposal Management Professionals (APMP), Krystn led the organization to one of its most profitable years, showcasing her exceptional leadership skills. Krystn's passion for forging powerful connections and aligning organizational goals has earned her widespread respect in the industry. She currently serves on advisory boards for the UC-Irvine Customer Experience Program and the UC-Riverside Transformative Leadership in Disruptive Times Program. Her accolades include being named one of the 20 Most Inspiring Women Leaders by Women Leaders Magazine in 2022 and one of the 10 Most Dynamic CEOs Making Waves in the Business World in 2023 by CIO Business World. Join us as Krystn shares her insights on strategic planning, branding, proposal development, and the importance of a growth mindset in achieving success. Her expert advice and inspiring stories will leave you motivated and equipped with strategies to elevate your own business endeavors. Click here for more information about Krystn: Website: https://www.summitstrategywins.com/  Facebook: https://www.facebook.com/summitstrategywins  LinkedIn account: https://www.linkedin.com/in/krystnmacomber/  LinkedIn corporate: https://www.linkedin.com/company/summitstrategywins  Instagram account: https://www.instagram.com/summitstrategywins/  Email: krystn@summitstrategywins.com

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.  Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying. Show Highlights: Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.  Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.  Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.  The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.  Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/  Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.

If you are experiencing a conflict on a team or across the organization, today, Andres Peters offers a unique way of looking at understanding and managing change and conflict in organizations. For example, how are quiet quitting and bad job design related? How can we enhance employee engagement and performance, both led by them and led by the leader? You'll find out this and more on this episode. WHAT YOU WILL LEARN:This episode will dive into how to set clear expectations and boundaries, great team and job design and many other frameworks used in I/O psychology and project management to navigate today's organizational complexities and make a greater impact. ***ABOUT OUR GUEST:Andrés advocates for the importance of learning in the modern workplace. He believes that through knowledge, humility, and passion, any individual can empower their team and organization toward success. He has an unwavering commitment to the craft of learning design and to providing the best experience for the learner. Andrés leverages his enthusiasm and curiosity to drive innovation, creating truly engaging training experiences. He is passionate about helping individuals discover and reach their professional potential. Andrés has helped clients reimagine their talent lifecycle through developing job descriptions, hiring and interviewing, onboarding, training and coaching, and performance management. Using his background in Industrial-Organizational Psychology, he helps leaders shift how they approach their teams to achieve better results without compromising authenticity or expectations. Andrés has advised mid-level to C-suite executives in B2B, B2C, and B2G organizations. Andrés encourages his clients to explore facets of leadership including creating job embeddedness, inspiring followership, and building psychological safety.***IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small women-owned boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!***LINKS MENTIONED IN EPISODE:Guest LinkedIn Profile: https://www.linkedin.com/in/andres-peters-pmp/Our website: www.gotowerscope.com#LeadershipDevelopment #TeamDevelopment #EmployeeEngagement #Motivation #TheHardSkills #Greater ImpactKEY WORDS:Tune in for this empowering conversation at TalkRadio.nyc

Today's guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer. Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahckim Website: https://ironbow.com Shoutouts:Ironbow: Where IT Innovation Comes Together Machiavelli for Women - Stacy Vanek SmithWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/4NyWFZcgofwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

n this week's episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian's insights are invaluable for anyone involved in EdTech sales, whether B2B or, as Ian suggests, B2G (business to government).Before diving in, a bit about Ian: with over 20 years in education and creative technology, he has experience spanning consumer, corporate training, and institutional markets. He previously led the North American K-12 marketing team at Turnitin and now offers his expertise as a consultant.Enjoy this engaging episode that makes the complex K-12 buying cycle both understandable and exciting!

Mastering Government RFPsEver felt intimidated by government contracts? In this episode, I break down Request for Proposals (RFPs) into actionable steps that you can follow. Whether you're a seasoned contractor or just starting out, you'll discover insider tips to give your proposals a competitive edge.Key concepts:The anatomy of an RFP: What to look for and how to analyze it effectivelyPitfalls to avoid when responding to government RFPsStrategies to make your proposal stand out from the competitionThe power of storytelling in proposal writingPractical tools and resources to jumpstart your proposal processPlus, get motivated to help you jump in and get started writing proposals.  

Streamline Your Business with Cutting-Edge B2B Payment Solutions   Introduction Is cash flow a constant headache for your B2B or B2G business? Are inefficiencies draining your resources and profits? You're not alone, and we have just the solution. In this episode, we're diving deep into B2B payment solutions, exploring strategies to streamline operations, save money, and enhance payment security. Host:  Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Guest: David Ademola, B2B Payment Expert at PayNation™️ Key Talking Points Removing Manual Processes Automation in payment systems reduces errors and saves time. Integrating accounting software like QuickBooks or Zoho can streamline data entry and processing. Open API integrations simplify connections between existing platforms. Accelerating Cash Flow Using tailored payment solutions to cut down on delays and improve cash flow. Understanding and utilizing Level 2 and Level 3 optimization to reduce processing fees significantly. Automating recurring billing for consistent cash flow. Increasing Payment Acceptance Security Leveraging advanced data entry requirements for more secure transactions. Using virtual cards to control and monitor spending. Implementing robust fraud prevention measures to protect financial data. Improving Efficiency and Reducing Costs Multi-platform integrations (QuickBooks, Zoho, CRMs, and ERPs) to enhance operational efficiency. Reducing steps in payment processing from multiple entries to one or two steps. Enhancing inventory management through integrated systems to avoid overstocking and understocking. Exploring Payment Options Beyond traditional credit card payments: ACH, e-checks, and virtual cards. Offering flexible payment terms for B2G clients, such as 30, 60, or even 90-day terms. Managing subscriptions and memberships efficiently with updated payment systems. Navigating Fees and Margins Strategies for incorporating transaction fees into product pricing. Educating on the difference between surcharges and cash discounts. Understanding the impact of transaction fees on the bottom line and how to mitigate them. Conclusion Streamlining your payment processes can revolutionize your business operations and improve your financial health. Tune in to this episode to learn actionable strategies from David Ademola, a seasoned Fintech expert, and take your business to the next level. Connect with David Ademola For more information on tailored B2B payment solutions and a free analysis of your payment processing systems, visit longustreferralpaynation.com and reach out for a free consultation to optimize your payment processes. Engage with Us We'd love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we'll get back to you with personalized advice. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

This episode of 'Govtech Today' delves into the complexities and intricacies of selling to the government and B2G operations, hosted by Russell Lowery and Jennifer Saha. The hosts differentiate between business-to-business (B2B), business-to-consumer, and business-to-government (B2G) sales, stating that selling to the government (B2G) is uniquely challenging due to its risk averseness and its lack of a profit incentive. Government's mission is to serve citizens and its spendings come from taxpayers' money, making it essential for them to evade risky, innovative ideas that could result in financial losses. Several constraints, including transparency protocols, rules, regulations, and policy priorities, all add layers of complexity and lengthen the procurement cycle. The conversation further explores the impact of the government's changing policy priorities, the obstacles in instigating procurement reforms, and how long-term planning could help in mitigating some of these issues. Lastly, the episode reveals a need for flexibility in dealing with laws and a goal for making the procurement process a little better.00:00 Introduction to Selling to the Government00:27 Understanding the Differences in Government Sales02:04 Impact of Government's Non-Profit Incentive on Sales03:27 The Role of Transparency in Government Procurement05:05 Challenges of Government Rules and Regulations06:45 Government's Risk Aversion and its Impact on Innovation08:11 Policy Priorities and their Impact on Procurement Costs11:12 The Struggle to Navigate Procurement Rules and Regulations13:38 The Challenge of Procurement Reform16:01 Conclusion: Making the Procurement Process Better

This week, in episode 184, Mel Gravely, Liz Picarazzi, and Jaci Russo talk about how they set prices. Jaci explains why she refuses to respond to requests for proposals. “We have not participated in a single RFP in 15 years,” she says, “and we won't under my watch.” Mel explains how his construction company manages to get work despite always being among the highest-priced bidders (which is why he never gets government jobs). And Liz tells us what happened when she was forced to raise prices because of the tariffs placed on goods manufactured in China. But first, she tells us what she's thinking now that there's a possibility those tariffs could go to 60 percent. Plus: We review how the three owners handle employee reviews.

Business to Government Marketing (B2G) ExplainedIn this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government agencies. Sam Armes spills the beans on the challenges and opportunities in this space, touching on regulatory hoops and how to get your foot in the door. So, whether Bitcoin enthusiast or just curious about how politics with tech collide, this episode opens the door to how the B2G game is played!Sam Armes Contact Information:https://samuelarmes.comhttps://twitter.com/samuelarmeshttps://www.linkedin.com/in/samuelarmesNote: Bitcoin and other cryptocurrencies should be viewed as distinct entities.__Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt and Chris:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comLiving Beyond the Norms with Chris Burres: https://legendarypodcasts.com/chris-burres__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show