Podcasts about b2g

This is episode 748. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jon Jumento, Sales Director, Aerospace and Defense at Juniper. Find Jon on LinkedIn. JON'S TIP:  "In complex B2B and B2G sales, your product isn't your only differentiator—your account team is. It's how you show up, how you execute, and how you take care of your customer that sets you apart.”

In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle podcast. With government agencies facing mounting pressure to operate more efficiently while staying mission-aligned, they uncover steps B2G companies can take right now to stay relevant. This conversation highlights the urgent need for strategic marketing, proactive positioning, and meaningful engagement to ensure that GovCons remain essential partners in an evolving landscape.

Send us a textApakah Anda ingin memastikan bisnis Anda tetap unggul di era digital yang semakin kompetitif? Temukan cara membangun social proof yang kuat sebagai pembeda bisnis Anda dari pesaing. Episode kami kali ini mengungkap rahasia mengapa ulasan online dan testimoni menjadi krusial dan bagaimana social proof dapat memengaruhi keputusan konsumen. Dari memilih restoran hingga mencari mitra bisnis, kami mengeksplorasi bagaimana persepsi orang lain bisa membentuk pandangan calon pelanggan dan karyawan terhadap bisnis Anda. Kami menyajikan strategi untuk memanfaatkan social proof secara efektif hingga tahun 2025 dan seterusnya, baik bagi bisnis B2B, B2C, maupun B2G.Menghadapi ulasan negatif memang tidak mudah, tetapi kami menunjukkan bagaimana respons yang tepat dapat mengubah tantangan ini menjadi peluang memperkuat kredibilitas merek Anda. Pelajari cara menangani ulasan bintang satu dan teknik meminta ulasan serta testimoni yang konsisten untuk terus membangun kepercayaan. Dapatkan tips berharga dari kami tentang pembuatan studi kasus yang efektif untuk meningkatkan social proof dan menarik perhatian algoritma. Jangan lewatkan kesempatan untuk meningkatkan reputasi bisnis Anda dengan strategi yang telah teruji!concultation meeting with our team now! toffee.id/now

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte's Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!

Join Stephanie Geiger, CEO and Founder of Geiger Consulting Group, as she brings nearly two decades of expertise in U.S. Public Sector marketing to the mic. In each episode, Stephanie dives into the strategies, stories, and insights that have driven success for technology companies and government contractors. From integrated marketing campaigns to go-to-market strategies, she unpacks the tools and tactics that can help businesses thrive in the unique public sector marketplace. As a co-founder of Government Marketing University and a seasoned executive with a passion for empowering others, Stephanie has dedicated her career to supporting professionals in the B2G community. Whether she's sharing lessons from her book, Government Marketing Practices 2.0, or hosting dynamic conversations with industry leaders, Stephanie's podcast is your go-to resource for elevating your knowledge and strategies. Expect practical advice, inspiration for rising female leaders, and the occasional hot take on life in the DMV. Tune in for engaging episodes that will leave you energized and ready to conquer the public sector marketing world!

En este episodio cerramos el año y damos la bienvenida al año 2025, siguiendo una tradición que me encanta: compartir contigo algunas de mis lecturas y escuchas favoritas del año que acaba.¿Y por qué creo que este episodio es útil para ti? Pues porque, más allá de la contratación pública, siempre es bueno recargar energías con ideas frescas, aplicar otras perspectivas y, como no, también reír un poco.Aquí dentro encontrarás:Tres libros que no solo entretienen, sino que aportan herramientas prácticas para mejorar nuestra forma de pensar, decidir y actuar. Desde cómo concentrar esfuerzos estratégicos hasta cómo convivir con la inteligencia artificial sin perder lo que nos hace humanos.Tres recomendaciones de podcast, para esos momentos en los que necesitas inspiración, curiosidad o simplemente desconectar y reírte un rato.Así que, si te apetece empezar el año con energía, inspiración y una buena dosis de entretenimiento, este episodio es para ti.Te lo cuenta, Luis Gracia.Libros comentados:Buena estrategia / Mala estrategia → https://www.todostuslibros.com/libros/buena-estrategia-mala-estrategia_978-84-19558-44-2Maldita Roma (Serie Julio César 2) → https://www.todostuslibros.com/libros/maldita-roma-serie-julio-cesar-2_978-84-666-7656-4Cointeligencia → https://www.todostuslibros.com/libros/cointeligencia_978-84-18053-21-4Podcast comentados:Joan Tubau y Javier G. Recuenco → https://open.spotify.com/episode/3H3rT2O1GUEnBJ8wh6k7yY?si=aqoZOUhYRhipHqpIGM4dAgJaime Rodríguez de Santiago y Guillermo de Haro → https://open.spotify.com/episode/7vGijRc0M7MCvcDtulP8cN?si=mxKW4SozTtWqXFpZDDyq-gLa Ruina → https://open.spotify.com/show/2hH5wXIG5SCCSxbcbKsyg8?si=a3b0ea0bb04c42a9 

Welcome back.After a prolonged paternity leave, the podcast has returned with a very special guest - Dr. Jalal Abouhassan.Jalal is a tenured dentist who has recently ventured out on his own to open his own startup practice. Glenora Circle DentalOur conversation is wide ranging and covers a number of areas. Ranging from what to expect when you visit a dentist to the opportunities in expanding a dental practice. We're always looking for new upcoming arenas to watch from a private and public markets perspective.If you are looking for a new and innovative family friendly dental practice, I highly recommend checking out his practice.Market Update

En este episodio hago un recorrido por 8 ferias o congresos clave que tendrán lugar en 2025 y que considero que no deberías perderte.Eventos dirigidos a las personas que forman parte de la administración pública, todos los visitantes son técnicos, gestores, o cargos públicos en busca de soluciones e innovaciones para sus problemas.Eventos en los que puedes hablar con tus clientes sin la rigidez y la formalidad que impone el interior de un edificio público, sitios en los que ir a inspirar o inspirarse. Los detalles de todas las ferias están en luisgracia.es/feriasTe lo cuenta, Luis Gracia.

Life:Enjoy time and family. Nobody says: should have worked more. Blue Origin deleted a video of the mission after Emily Calandrelli, the 100th woman in space, shared how online trolls ruined her milestone with misogynistic comments that reduced her to tears.She is a star! Point here is embrace people making fun of you. You take away their power. But never be embarrassed. Own it! Make a joke and nobody can make fun of you!First the Kamala message?  Don't let anyone take your power! Golf:Bryson made the hole in 1. Day 16. #14 134th attempt.  Break 50 with Tom Brady. 5 eagles and 13 birdies. Markets:Booming: S&P 500 up 27% YTDBitcoin: $96,000DOGEHow can this be “partisan”. It's our money! NIH spent $1.9b to study racism in 2024JPMorgan raised estimate of Argentina Growth to 8.5% next year. WSJ DOGE from Elon and Vivek: B2G:DOGE Cast Failed Audits. SpaceX & NASANASA's Space Launch System (SLS) rocket, which costs over $2 billion per launch, could reportedly be cancelled entirely.SpaceX has made rapid progress with Starship in the last 1.5 years, which aims to ultimately cost under $10M per launch, or 99.5% less than NASA's SLSPer Bloomberg: $100b Artemis program. SLS a National disgrace: Space Launch SystemFour years on, the program has consumed another $20b with nothing to show for it. $20b, bringing total development cost to over $100b. This program burns $12m per day! A single engine of the SLS rocket ($146M) is more expensive than a Starship Full stack ($100M, when expended). An engine that was already built and that flew several times with the Space Shuttle.TeslaPer Brad on B2G 2024 was Chat GPT moment. 2025 will be Autonomous driving. Moved investment from uber to Optimus is catching tennis balls.  This real!! Marc Andreeson on Joe RoganPerhaps most important podcast of the year. Most Federal Workers are at home.  1 day per month. Debanking.  PEP: politically exposed persons.  450 agencies. Independent federal agencies.AI Meetings with previous administration.  We will soon assume all info is AI generated, unless we have Blockchain Crypto key.  Recommendatio

Today we're heading to a new location for me, at least, Tel Aviv Israel, and meeting up with Team Architect and aidra.ai founder and CEO, Ms. Daria Rudnik. Daria is a fellow systemic team coach, having studied together under the guidance of professors Peter Hawkins and David Clutterbuck. Today, Daria helps ambitious leaders scale their impact by elevating their teams. She does this through team and leadership coaching, organizational consulting, assessment, and her AI assistant. Through her 15-year career, Daria has helped leaders create high performing work cultures for more than 5000 people, ranging from fast-growing startups to Fortune 500 companies. Here are three examples of results Daria has helped to shape. First, a B2G tech startup established a high-performing distributed sales team across multiple countries and integrated a new CEO, leading to increased sales and a more cohesive team. Second, a telecom company accomplished a growth multiple of four without expanding its headcount by restructuring organizational processes and bolstering team communication and collaboration. And then finally, a hardware company successfully transitioned to become a market leader in the retail tech space by redesigning its organizational processes and providing leadership coaching for its tech executives. In our conversation, Daria supports us in addressing the question of what makes a high performance, value-creating remote team and unlocks the power of several tools that she integrates into her own process. Daria and I see a future of team empowerment at the core of successful company strategies.  Visit our website to access the full transcript, guest links and episode notes - Coaching 4 Companies

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content. Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tanto si tu empresa está creciendo como si ya ha superado la barrera de los 50 trabajadores, cuidado.Hay requisitos clave que podrías estar pasando por alto, y eso te puede costar perder un contrato justo cuando lo tenías ganado. Las obligaciones en materia de igualdad y discapacidad no son solo un "check" burocrático; si no cumples, te puedes quedar fuera de una licitación justo cuando pensabas que ya era tuya. Y si tu empresa supera esa cifra de 50 trabajadores, cuidado, porque quizá en las administraciones públicas con las que contratas habitualmente todavía no estén aplicando estas cuestiones con el rigor obligado, aunque hay novedades y un día de estos te puedes llevar una desagradable sorpresa.Te lo cuenta, Luis Gracia.Lo del Tribunal Administrativo Central de Recursos Contractuales sobre los retrasos del REGCON: https://www.hacienda.gob.es/TACRC/Documentos/Acuerdos%20del%20Pleno%20del%20TACRC/Acuerdo%20de%20Pleno%20sobre%20aplicaci%C3%B3n%20de%20la%20prohibici%C3%B3n%20para%20contratar%20relativa%20a%20contar%20con%20un%20Plan%20de%20Igualdad.pdf

Welcome to another episode of The Art of Consulting, where we delve deep into the strategies and experiences of seasoned professionals in the consulting sphere. Today's guest is none other than Mark Amtower, the founder and partner of Amtower & Company, a firm specializing in marketing to the government. With a career spanning 39 years, Mark has been at the forefront of acknowledging and leveraging the nuances of marketing within the government contracting world. Episode Breakdown: 00:00 - 00:01: Speaker 1 (Host) opens the episode with a greeting to the audience. 00:15 - 00:22: Speaker 2 introduces Mark Amtower, highlighting his role as the founder of Amtower & Company. 00:23 - 00:25: Mark Amtower expresses his gratitude for being invited to the show. 00:25 - 00:36: The conversation touches upon a previous discussion, and Mark is prompted to share details about his background and focus. 00:38 - 01:27: Mark discusses the beginnings of his company in 1985, his background in literature, and his dive into the unique discipline of marketing to the government. 01:27 - 01:31: Mark humorously acknowledges the longevity of his career. 01:33 - 01:36: Speaker 2 jokes about Mark's long-standing career. 01:36 - 01:37: Mark responds with a light-hearted comment. 01:39 - 02:50: The dialogue shifts to the theme of non-traditional paths to consulting, highlighting the diverse skills that people bring to the industry. 02:50 - 03:04: Speaker 2 asks Mark how his non-traditional background shaped his consulting approach. 03:04 - 03:45: Mark recounts experiences, such as telemarketing and IT sales, that provided valuable skills for his consulting career. 03:45 - 04:27: Mark discusses his entry into advertising and how he identified a niche in marketing to government, which led to establishing his consulting presence. 04:28 - 05:14: Challenges of creating a client pipeline and managing financial concerns as a new consultant are discussed. 05:15 - 05:44: Speaker 2 reflects on the difficulty of securing subsequent contracts and the importance of building a client pipeline. 05:44 - 06:09: Speaker 2 asks how Mark identified and pursued the niche in government marketing. 06:09 - 06:54: Mark shares how he recognized unmet needs in the market and became the first to address federal marketing issues. 06:54 - 07:39: Mark explains positioning strategies and being first-to-market, referencing Jack Trout and Al Ries' marketing insights. 07:40 - 08:21: Mark's journey of writing about government business and giving speaking engagements is discussed. 08:21 - 08:27: Mark mentions how ad agencies in D.C. often overlooked marketing to the government. 08:29 - 09:01: Speaker 2 discusses the concept of market awareness and recognizing gaps in the market. 09:01 - 09:32: Speaker 2 and Mark talk about the importance of acting on ideas when opportunities arise. 09:32 - 09:50: Mark shares his strategy for building expertise through experience and addressing industry issues like mailroom logistics. 09:51 - 10:37: Mark explains his innovative solution to improve mail delivery in federal agencies by understanding internal processes. 10:37 - 11:14: Mark discusses founding an association to facilitate collaboration between mailers and federal mail managers. 11:14 - 11:51: The importance of addressing industry-specific problems through communication and collaboration is emphasized. 11:51 - 12:29: Mark's experience with influencing mail routing in federal agencies is shared. 12:31 - 13:07: Speaker 2 appreciates Mark's problem-solving approach and the importance of recognizing critical roles within organizations. 13:07 - 13:29: Speaker 2 relates Mark's experiences to modern challenges in delivering messages effectively. 13:29 - 14:16: Mark discusses how his business pivoted due to the rise of online platforms, affecting his direct mail business, and how he adapted. 14:21 - 14:35: Mark shares how engaging with a federal webmasters group helped him understand the changing landscape and adapt his consulting approach. 14:44 - 15:19: Speaker 2 highlights the importance of specialization and continuous learning in consulting. 15:19 - 15:51: Speaker 2 emphasizes the role of critical thinking and deepening domain expertise through industry involvement. 15:52 - 15:55: Speaker 2 notes the evolving nature of consulting and the need for specialization to stay competitive. 15:56 - 16:26: Mark discusses how consultants need to evolve their subject matter expertise to remain relevant in the industry. 16:26 - 16:29: Speaker 2 agrees with Mark's point. 16:27 - 16:29: Mark briefly mentions that his expertise doesn't cover all markets. 16:30 - 16:57: Speaker 2 talks about the dynamics of generalists versus specialists and how to find one's niche. 17:36 - 18:07: Mark shares a story about how Netscape disrupted the market, forcing him to pivot his business. 18:10 - 18:20: Mark emphasizes the ongoing need for consultants to adjust and innovate in response to technological changes like Web 2.0. 18:21 - 18:52: Mark and Speaker 2 discuss how Web 2.0 tools opened new opportunities for consultants to publish and share content. 18:53 - 19:38: Mark explains how he leveraged LinkedIn to establish his B2G (business-to-government) platform and his experience as a beta tester for LinkedIn's Pulse feature. 19:38 - 20:24: Mark talks about adapting to LinkedIn's evolving features and becoming a prolific content creator. 20:24 - 21:09: Mark explains how LinkedIn helped him build thought leadership and connect with his target audience. 21:09 - 21:13: Speaker 2 affirms Mark's approach. 21:15 - 21:42: Mark advises on making a strong first impression on LinkedIn, including using the profile banner effectively. 21:57 - 21:58: Mark suggests using LinkedIn features strategically to enhance personal branding. 22:39 - 23:00: Mark and Speaker 2 discuss how LinkedIn evolved from a resume site into a networking and content publishing platform. 23:00 - 23:31: Mark stresses the importance of crafting a compelling LinkedIn 'About' section to create a positive first impression. 23:31 - 23:34: Speaker 2 humorously comments on common mistakes with LinkedIn profile banners. 23:34 - 24:17: Mark emphasizes the strategic use of every LinkedIn profile element to project a professional image and value proposition. 24:18 - 24:53: Speaker 2 appreciates Mark's tips and underscores the need for attention to detail in presenting oneself professionally on LinkedIn. 25:35 - 25:54: Speaker 2 asks Mark about his content creation schedule on LinkedIn. 25:54 - 26:42: Mark shares that he doesn't follow a strict calendar but publishes when inspiration strikes, along with commitments to other platforms. 26:42 - 27:20: Mark talks about his prolific writing and method of seeking feedback before publishing content. 27:20 - 28:09: Mark shares how feedback from trusted peers helps him refine his content for relevance and clarity. 28:09 - 28:37: Speaker 2 highlights the value of critical thinking and the iterative process of content creation. 28:37 - 29:11: Mark advises on capturing ideas and nurturing them for professional growth and content creation. 29:11 - 29:38: Mark suggests validating ideas with trusted peers to improve them and ensure professional growth. 29:39 - 30:07: Speaker 2 and Mark discuss the importance of continuous learning, feedback, and engaging with one's audience. 30:07 - 30:37: Speaker 2 reflects on sharing ideas and receiving feedback as key to enhancing one's professional expertise. 30:47 - 31:20: Mark advises carrying a notebook to jot down ideas for later reflection and development. 31:28 - 32:04: Speaker 2 reflects on revisiting ideas over time and their potential for future relevance. 32:17 - 32:27: Mark humorously comments that everyone has a novel or country song in them, but not all ideas need to be shared publicly. 32:47 - 33:27: Mark shares an analogy from sports journalist Sally Jenkins about tennis margins, comparing it to consulting and handling setbacks. 33:50 - 34:28: Speaker 2 and Mark discuss the importance of nurturing even small ideas into valuable contributions. 34:58 - 35:40: The conversation shifts to building a pipeline for consulting work, and Mark advises defining a target audience and creating relevant content. 35:41 - 36:24: Mark shares a key lesson about realizing that the real decision-maker in a company was the CEO, not the marketing contact. 36:42 - 37:15: Speaker 2 and Mark discuss recognizing key decision-makers and influencers in organizations. 37:15 - 39:44: Mark emphasizes the value of connecting with executive assistants, understanding their preferences, and using LinkedIn to foster relationships with decision-makers. 39:10 - 39:44: Mark and Speaker 2 talk about nurturing influential connections and recognizing their contributions. 40:30 - 41:06: Mark continues discussing the importance of recognizing the power and influence of executive assistants in decision-making processes, sharing tips on building genuine relationships with them. 41:06 - 41:41: Mark emphasizes how consultants should research and understand the needs of both decision-makers and their assistants to provide better value. 41:41 - 42:12: Speaker 2 reflects on the vital role executive assistants play in shaping consulting engagements and client relationships. 42:12 - 42:44: Mark shares his experience using LinkedIn to connect with decision-makers and their assistants, noting how this approach has helped him open doors to new opportunities. 42:45 - 43:16: Mark advises using LinkedIn strategically to gather insights about companies and individuals, tailoring outreach efforts to resonate with the needs and interests of potential clients. 43:16 - 43:58: The conversation turns to building trust and credibility on LinkedIn. Mark stresses the importance of being consistent in messaging, content creation, and follow-ups to maintain visibility and authority. 43:58 - 44:34: Mark touches on how to nurture connections on LinkedIn over time, explaining that providing value and engaging authentically helps build long-term relationships with potential clients. 44:35 - 45:10: Speaker 2 asks Mark how he manages to stay on top of industry trends and maintain his relevance after decades in the consulting industry. 45:10 - 46:10: Mark shares his learning habits, including constantly reading, attending webinars, and keeping an eye on emerging technologies and market shifts, to ensure he can offer up-to-date advice to his clients. 46:10 - 47:02: Speaker 2 reflects on the importance of continuous learning and adapting to new trends in consulting, agreeing with Mark's approach of staying curious and informed. 47:02 - 47:52: Mark gives an example of how evolving technologies and changes in government policies have reshaped the way consultants need to approach marketing and business development strategies. 47:52 - 48:32: Mark discusses the rise of AI and automation tools in marketing and how they impact the role of consultants, especially in creating more personalized outreach. 48:32 - 49:02: Speaker 2 asks Mark for his thoughts on how consultants can use these new tools to improve their client relationships. 49:02 - 50:01: Mark emphasizes that while AI and automation are helpful, building personal relationships and trust remains critical. He encourages consultants to strike a balance between using technology and maintaining a human touch in client interactions. 50:01 - 50:43: Mark shares a final tip for consultants: to always remain flexible and open to new ways of solving problems, whether through technology, strategy, or networking. 50:44 - 51:10: Speaker 2 asks Mark to offer any parting advice for consultants looking to break into government marketing or consulting in general. 51:10 - 52:10: Mark advises consultants to focus on understanding the specific needs of their target market, build a strong personal brand, and consistently deliver value. He also emphasizes perseverance in developing relationships and gaining trust in the consulting world. 52:10 - 52:58: Mark reflects on the most rewarding aspects of his consulting career, sharing that seeing his clients succeed and making an impact on their businesses has been the highlight of his journey. 52:58 - 53:00: Speaker 2 wraps up the episode by thanking Mark for his time and insights, and closes the conversation. 53:00 - End: The episode concludes with a call to action for listeners to connect with Mark Amtower online and to stay tuned for future episodes.   Episode Highlights: 00:15 - 00:22: Introduction of Mark Amtower, a seasoned expert in government contracting marketing. 00:38 - 01:27: Mark shares his unique journey into the niche of marketing to the government. 01:39 - 02:50: Discussion on the value of non-traditional paths to consulting. 04:28 - 05:14: Mark talks about the challenges of creating a client pipeline for consultants. 05:44 - 06:09: Insights into how Mark identified a marketing niche in the government sector. 08:21 - 08:27: Addressing the lack of marketing to government within ad agencies. 14:44 - 15:19: The importance of specialization and continuous learning in consulting. 23:34 - 24:17: Tips for making a strong first impression with your LinkedIn profile. 28:37 - 29:11: Keeping track of ideas and fostering creativity in professional growth. 35:41 - 36:24: Mark's lesson on identifying and engaging with decision-makers. 46:00 - 46:10: Mark emphasizes the significance of courtesy and empathy in professional settings. 49:43 - 50:22: Encouraging consultants to admit knowledge gaps and leverage their peer networks. About Our Guest Today: Mark Amtower is the founder and partner at Amtower & Company, a consultancy specializing in marketing to the government sector. With a masterful grasp of government marketing and an active presence on LinkedIn, Mark is a leading authority in government contracting and B2G marketing. With an impressive tenure of nearly four decades, Mark has shaped the landscape and discourse around marketing to the government. Where to Find Our Guest Online: LinkedIn - Mark Amtower: https://www.linkedin.com/in/markamtower/

This week, in episode 215, Mel Gravely, Jennifer Kehrin, and Liz Picarazzi start out talking about the pain of being fired by a long-time client. “It still stings,” says Jennifer, who nonetheless surprised her team by writing a note of congratulations to the CEO of the company that took the business. The conversation moves on to the tradeoff that comes with deciding between promoting managers from within or hiring them from outside the organization: What if your people aren't ready? What if the outsiders have more experience but aren't as good a fit? And that leads to a discussion of how to decide when to press on with a venture that's struggling—and when to give up on it. Not surprisingly, all three owners have some experience in this area. Of course, they also have experience with deciding when to start a business, but they have very different attitudes about risk. While Mel says he's pretty much always ready to go, Jennifer tells us she's been noodling on an idea she really wants to pursue for about five years.

Catálogos electrónicos, una rareza de la contratación pública, algo que no es habitual y que da pie a reflexionar sobre cuestiones de fondo que ya están ahí y están por venir.Aunque lo más probable es que nunca hayas oído hablar de esto, es algo que interesa conocer, saber de qué va, por sus implicaciones más allá de su uso y porque algún día te vas a encontrar con esta técnica o herramienta para la racionalización de los procesos de contratación pública.En este episodio te cuento qué son los catálogos electrónicos, cómo funcionan y por que se consideran una herramienta para mejorar la gestión de los contratos públicos que ya se está usando en otros países de la Unión Europea.Te lo cuenta, Luis Gracia.Episodio en el que hablo sobre los sistemas dinámicos de adquisición, que viene bien escuchar para acabar de cerrar el círculo con todo este asunto de los catálogos electrónicos: https://luisgracia.es/podcast/118-los-sistemas-dinamicos-de-adquisicion Ejemplo caso de uso de catálogo electrónico en Navantia: https://contrataciondelestado.es/wps/wcm/connect/PLACE_es/Site/area/docAccCmpnt?srv=cmpnt&cmpntname=GetDocumentsById&source=library&DocumentIdParam=0dc6ea61-909d-433b-bc5d-2a173c2df4ca Caso de uso Empresa Municipal de Servicios de Rivas-Vaciamadrid: https://contrataciondelestado.es/wps/poc?uri=deeplink%3Adetalle_licitacion&idEvl=x1T7Gdtu3aFVq4S9zvaQpQ%3D%3D Caso de uso Universidad de Almería: https://contrataciondelestado.es/wps/poc?uri=deeplink%3Adetalle_licitacion&idEvl=I5LrA4KoQmuXQV0WE7lYPw%3D%3D Caso de uso Universidad Pablo de Olavide: https://contrataciondelestado.es/wps/poc?uri=deeplink%3Adetalle_licitacion&idEvl=HDl31JKh1jtVYjgxA4nMUw%3D%3D

In the latest episode of All Hands on Tech, we sit down with David Tonen, the co-founder and CEO of BeResponsive Media, to explore the evolving world of digital marketing and what sets his agency apart. David shares his journey from corporate life to entrepreneurship, where BeResponsive Media is now leading the charge in delivering data-driven, customer-focused marketing strategies. From SEO and website optimization to content strategy and social media campaigns, David explains how his team turns websites into powerful lead-generation engines for clients, particularly in the B2B and B2G sectors. His insights on transparency, efficiency, and leveraging data for marketing success provide a fresh perspective for anyone interested in growing their business.But this episode isn't just about digital marketing. David also opens up about his unique approach to maintaining mental health in the tech world—his annual two-week technology sabbatical. In a time where constant connectivity is the norm, David shares how completely unplugging helps him reset and stay sharp as a leader. Whether you're looking for digital marketing tips, entrepreneurial inspiration, or advice on how to balance the demands of a fast-paced career, this episode offers something for everyone. Don't miss this conversation packed with actionable insights, personal reflections, and a unique take on how to thrive in the digital age!Learn more about BeResponsive Media: https://beresponsive.com/Visit Digital Nova Scotia: https://digitalnovascotia.com/Music © Bensound.com

Un caso que no sorprenderá a los veteranos de la contratación pública, aunque servirá para recordarnos la importancia de ser meticulosos en la preparación de la documentación de la oferta y en la lectura e interpretación del pliego. Te lo cuenta, Luis Gracia.Enlace a la resolución comentada: https://www.hacienda.gob.es/tacrc/resoluciones/a%C3%91o%202024/recurso%200202-2024%20(res%20395)%2014-03-2024.pdf

In this episode, we are thrilled to host Krystn Macomber, a dynamic speaker and the founder + CEO of Summit Strategy. Krystn's journey from a Division I college athlete to a powerhouse in the marketing and proposal consulting industry is nothing short of inspiring. Her competitive spirit and growth mindset have driven her to excel in every endeavor, from leading high-performing teams to delivering significant sales growth and improved win rates for B2G and B2B organizations. With over 20 years of experience, Krystn is renowned for her ability to engage and empower audiences, blending big-picture ideas with actionable takeaways. Her wisdom, humor, and strategic insights captivate diverse audiences, making her a sought-after speaker and facilitator. As a former board chair for the Association of Proposal Management Professionals (APMP), Krystn led the organization to one of its most profitable years, showcasing her exceptional leadership skills. Krystn's passion for forging powerful connections and aligning organizational goals has earned her widespread respect in the industry. She currently serves on advisory boards for the UC-Irvine Customer Experience Program and the UC-Riverside Transformative Leadership in Disruptive Times Program. Her accolades include being named one of the 20 Most Inspiring Women Leaders by Women Leaders Magazine in 2022 and one of the 10 Most Dynamic CEOs Making Waves in the Business World in 2023 by CIO Business World. Join us as Krystn shares her insights on strategic planning, branding, proposal development, and the importance of a growth mindset in achieving success. Her expert advice and inspiring stories will leave you motivated and equipped with strategies to elevate your own business endeavors. Click here for more information about Krystn: Website: https://www.summitstrategywins.com/  Facebook: https://www.facebook.com/summitstrategywins  LinkedIn account: https://www.linkedin.com/in/krystnmacomber/  LinkedIn corporate: https://www.linkedin.com/company/summitstrategywins  Instagram account: https://www.instagram.com/summitstrategywins/  Email: krystn@summitstrategywins.com

9ª etapa de Historia de un contrato donde te cuento qué ocurre en el tramo que hay entre la adjudicación y la ejecución del contrato.La formalización del contrato tiene efectos para la administración y el contratista. Aunque parezca una mera formalidad, es un hito importante en un proceso que comenzó hace meses. Te lo cuenta, Luis Gracia.

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.  Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying. Show Highlights: Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.  Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.  Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.  The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.  Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/  Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.

Respondo a una duda recurrente, aparentemente simple, de esas de sí o no. Aunque como siempre, en todo, y especialmente en todo esto de la contratación pública: con sus matices y sus “depende”.¿El órgano de contratación tiene obligación de adjudicar un contrato en un plazo determinado?¿Qué pasa si no lo hace?¿A partir de qué momento se puede retirar una oferta?¿Qué consecuencias tiene?Y por último, ¿qué otros “depende” puede haber?Dudas razonables que alguien prudente y versado en la materia plantea, y que comento en este episodio veraniego.Te lo cuenta Luis Gracia.Y te lo pregunta, Luis Gracia: luisgracia.es/que

If you are experiencing a conflict on a team or across the organization, today, Andres Peters offers a unique way of looking at understanding and managing change and conflict in organizations. For example, how are quiet quitting and bad job design related? How can we enhance employee engagement and performance, both led by them and led by the leader? You'll find out this and more on this episode. WHAT YOU WILL LEARN:This episode will dive into how to set clear expectations and boundaries, great team and job design and many other frameworks used in I/O psychology and project management to navigate today's organizational complexities and make a greater impact. ***ABOUT OUR GUEST:Andrés advocates for the importance of learning in the modern workplace. He believes that through knowledge, humility, and passion, any individual can empower their team and organization toward success. He has an unwavering commitment to the craft of learning design and to providing the best experience for the learner. Andrés leverages his enthusiasm and curiosity to drive innovation, creating truly engaging training experiences. He is passionate about helping individuals discover and reach their professional potential. Andrés has helped clients reimagine their talent lifecycle through developing job descriptions, hiring and interviewing, onboarding, training and coaching, and performance management. Using his background in Industrial-Organizational Psychology, he helps leaders shift how they approach their teams to achieve better results without compromising authenticity or expectations. Andrés has advised mid-level to C-suite executives in B2B, B2C, and B2G organizations. Andrés encourages his clients to explore facets of leadership including creating job embeddedness, inspiring followership, and building psychological safety.***IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small women-owned boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!***LINKS MENTIONED IN EPISODE:Guest LinkedIn Profile: https://www.linkedin.com/in/andres-peters-pmp/Our website: www.gotowerscope.com#LeadershipDevelopment #TeamDevelopment #EmployeeEngagement #Motivation #TheHardSkills #Greater ImpactKEY WORDS:Tune in for this empowering conversation at TalkRadio.nyc

Today's guest is a proven expert in B2G marketing. She is an award winning thought leader with decades of marketing experience. Introducing Sarah Kim, the Chief Marketing Officer at Iron Bow Technologies. She joined Casey today to discuss the emotional intelligence (EQ) lense, B2G strategies, and educating the customer. Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahckim Website: https://ironbow.com Shoutouts:Ironbow: Where IT Innovation Comes Together Machiavelli for Women - Stacy Vanek SmithWays to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/4NyWFZcgofwHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

n this week's episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian's insights are invaluable for anyone involved in EdTech sales, whether B2B or, as Ian suggests, B2G (business to government).Before diving in, a bit about Ian: with over 20 years in education and creative technology, he has experience spanning consumer, corporate training, and institutional markets. He previously led the North American K-12 marketing team at Turnitin and now offers his expertise as a consultant.Enjoy this engaging episode that makes the complex K-12 buying cycle both understandable and exciting!

Mastering Government RFPsEver felt intimidated by government contracts? In this episode, I break down Request for Proposals (RFPs) into actionable steps that you can follow. Whether you're a seasoned contractor or just starting out, you'll discover insider tips to give your proposals a competitive edge.Key concepts:The anatomy of an RFP: What to look for and how to analyze it effectivelyPitfalls to avoid when responding to government RFPsStrategies to make your proposal stand out from the competitionThe power of storytelling in proposal writingPractical tools and resources to jumpstart your proposal processPlus, get motivated to help you jump in and get started writing proposals.  

We spoke with Manikanth Challa, Founder & CEO of Workruit, an AI/ML assisted career and recruitment platform catering to the B2B, B2C and B2G segments. Offering a suite of solutions like an i) AI-assisted Resume, CV, and Cover Letter Builder with a ii) Job Search and Matching Play, Workruit has built an interactive dating app-like interface where employers/recruiters and job seekers can match with each other. Manikanth speaks about his personal journey from the US to India, throwing light on how he struggled to find developers and engineers in 2016 via traditional solutions out there. This pushed him to combine his prior product learnings from online dating and fintech industries to create an end-to-end career development platform like Workruit. Workruit has generated more than 2M+ resumes and has 25M+ industry specific templates. They have raised over $500,000 in pre-Series A round led by the family office of Kantamaneni from the US and is now aiming to raise more in 2024 to expand their business in the Middle East. Hope you enjoy this TRANSFIN. Podcast with Nikhil Arora and Sharath Toopran, where we converse with entrepreneurs and business operators running successful startups, profitable SMEs and family promoted firms on one end, and top investment professionals representing VC/PE/credit funds on the other. The objective is to bring out an "actionable" perspective converging the world of business and investing.   If you're a founder and if you'd like us to drill down your model, feel free to drop us a line at edit@transfin.in

Streamline Your Business with Cutting-Edge B2B Payment Solutions   Introduction Is cash flow a constant headache for your B2B or B2G business? Are inefficiencies draining your resources and profits? You're not alone, and we have just the solution. In this episode, we're diving deep into B2B payment solutions, exploring strategies to streamline operations, save money, and enhance payment security. Host:  Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Guest: David Ademola, B2B Payment Expert at PayNation™️ Key Talking Points Removing Manual Processes Automation in payment systems reduces errors and saves time. Integrating accounting software like QuickBooks or Zoho can streamline data entry and processing. Open API integrations simplify connections between existing platforms. Accelerating Cash Flow Using tailored payment solutions to cut down on delays and improve cash flow. Understanding and utilizing Level 2 and Level 3 optimization to reduce processing fees significantly. Automating recurring billing for consistent cash flow. Increasing Payment Acceptance Security Leveraging advanced data entry requirements for more secure transactions. Using virtual cards to control and monitor spending. Implementing robust fraud prevention measures to protect financial data. Improving Efficiency and Reducing Costs Multi-platform integrations (QuickBooks, Zoho, CRMs, and ERPs) to enhance operational efficiency. Reducing steps in payment processing from multiple entries to one or two steps. Enhancing inventory management through integrated systems to avoid overstocking and understocking. Exploring Payment Options Beyond traditional credit card payments: ACH, e-checks, and virtual cards. Offering flexible payment terms for B2G clients, such as 30, 60, or even 90-day terms. Managing subscriptions and memberships efficiently with updated payment systems. Navigating Fees and Margins Strategies for incorporating transaction fees into product pricing. Educating on the difference between surcharges and cash discounts. Understanding the impact of transaction fees on the bottom line and how to mitigate them. Conclusion Streamlining your payment processes can revolutionize your business operations and improve your financial health. Tune in to this episode to learn actionable strategies from David Ademola, a seasoned Fintech expert, and take your business to the next level. Connect with David Ademola For more information on tailored B2B payment solutions and a free analysis of your payment processing systems, visit longustreferralpaynation.com and reach out for a free consultation to optimize your payment processes. Engage with Us We'd love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we'll get back to you with personalized advice. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️  

Divanshu Kumar co-founder and CEO of Solinas, talks about the story of a robotics startup evolving from an education-focused non-profit to tackling water and sanitation challenges in India, highlighting the intricacies of operating a hardware startup, manufacturing strategies, and the significance of B2B and B2G relationships. The discussion further encompasses strategic growth, detailing a technology firm's expansion from India to Southeast Asia, the Middle East, and Africa, emphasizing cost-effective technology solutions, high-end R&D, and the importance of maintaining culture within growing teams. The episode offers invaluable insights into entrepreneurship, market understanding, and the continuous learning required for innovation and scaling in diverse environments. Topics:00:00 Sneak Peak00:53 Introducing Divanshu Kumar and Solinas03:03 The Power of Peer-Based Learning in Education15:28 From College Project to Impactful Startup18:54 Navigating the Challenges of a Hardware Startup28:56 Building Relationships and Expanding Business Horizons38:20 Navigating Investment and Risk in Climate and Deep Tech39:01 Challenges and Solutions in Sewer Line Inspection40:42 Innovative Approaches to Cleaning and Diagnostics44:36 Leveraging Software for Predictive Insights47:32 Balancing Hardware and Software Business Models50:56 Expanding Government Sales with Strategic Approaches58:15 Benefiting from Government Schemes and Policies01:04:58 Exploring International Markets and Future Plans01:09:40 Entrepreneurial Insights and Recommended Resources ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!

This episode of 'Govtech Today' delves into the complexities and intricacies of selling to the government and B2G operations, hosted by Russell Lowery and Jennifer Saha. The hosts differentiate between business-to-business (B2B), business-to-consumer, and business-to-government (B2G) sales, stating that selling to the government (B2G) is uniquely challenging due to its risk averseness and its lack of a profit incentive. Government's mission is to serve citizens and its spendings come from taxpayers' money, making it essential for them to evade risky, innovative ideas that could result in financial losses. Several constraints, including transparency protocols, rules, regulations, and policy priorities, all add layers of complexity and lengthen the procurement cycle. The conversation further explores the impact of the government's changing policy priorities, the obstacles in instigating procurement reforms, and how long-term planning could help in mitigating some of these issues. Lastly, the episode reveals a need for flexibility in dealing with laws and a goal for making the procurement process a little better.00:00 Introduction to Selling to the Government00:27 Understanding the Differences in Government Sales02:04 Impact of Government's Non-Profit Incentive on Sales03:27 The Role of Transparency in Government Procurement05:05 Challenges of Government Rules and Regulations06:45 Government's Risk Aversion and its Impact on Innovation08:11 Policy Priorities and their Impact on Procurement Costs11:12 The Struggle to Navigate Procurement Rules and Regulations13:38 The Challenge of Procurement Reform16:01 Conclusion: Making the Procurement Process Better

Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.

This week, in episode 184, Mel Gravely, Liz Picarazzi, and Jaci Russo talk about how they set prices. Jaci explains why she refuses to respond to requests for proposals. “We have not participated in a single RFP in 15 years,” she says, “and we won't under my watch.” Mel explains how his construction company manages to get work despite always being among the highest-priced bidders (which is why he never gets government jobs). And Liz tells us what happened when she was forced to raise prices because of the tariffs placed on goods manufactured in China. But first, she tells us what she's thinking now that there's a possibility those tariffs could go to 60 percent. Plus: We review how the three owners handle employee reviews.

On this episode, the Dan tells us about his recent eBay jersey purchase that is accompanied by exciting and rarely unifying news for the boys of B2G. They talk owning sports jerseys as adults, the Corbin Burnes trade, NHL expanding to 34 teams, inside look to their Super Bowl Sunday and of course it wouldn't be a B2G Super Bowl episode with out they boys picking their gatorade color prop bet.

If you're ready to grow sales and profits, it's time to take a look at your DKYA Prospects. ?? If you are struggling to reach the level of sales and profit that you need to grow and scale your business, I want to urge you to start thinking about and keeping track of an important metric that you have probably either not considered, or have not focused on addressing on a consistent basis. It's a number that directly impacts every business in business, and this number either works in your favor, or it works against you. For brand new businesses, this number always starts out high, and much of your early success in any new business venture will come from your ability to reduce this number as quickly as possible. But some businesses, particularly those who are bad at what they do -- those who have a terrible reputation -- are actually better off making sure this number remains high until you get your internal issues squared away. So what am I talking about here? I'm talking about the very specific number of DKYA Prospects who current exist in your market. Hi, and welcome back. In today's episode, I'd like to introduce you to the very important topics of DKYA Prospects. If this topic is brand new to you, then I encourage you to pay very close attention. Even if you're already somewhat familiar with this concept, I want you to consider the direct impact it will have on your own success and the success of your business. In either event, I will say this, ignore this number at your own peril. First of all, this number is important and relevant whether you're selling B2B, B2C, B2G, online, offline, some combination thereof, if you're selling anything to anyone, you need to be aware of this number. Second, this number is a direct reflection of your success or your failure at creating awareness of your business solution inside the market or markets that you have specifically selected. So whether you're a micro-business, targeting a really small number of customers, or global powerhouse targeting every human on the planet with a pulse, this number will provide a snapshot -- like a mini-report card -- to tell you how well or how badly you're doing when it comes to creating awareness of your business, brand or solution. As I indicated earlier, if you're great at what you do, if you have an excellent reputation, then you will want to focus your efforts on reducing this number as much as possible, as quickly as possible. This means most conscientious business owners who are serious about doing a great job for their customers or clients, are going to want to approach this number like your golf score. Try to get it as close to zero as humanly possible. But if you are not yet doing a great job for your people, if you don't yet have all of that dialed in, then you'll want to fix that first. So what am I talking about here when we refer to DKYA Prospects? I'm referring to the very specific number of prospects in your market for the products and service you provide who do Don't Know You're Alive: DKYA. For a local restaurant, this would be the number of people within driving distance of that restaurant who might like to eat there, but they don't know know the place exists. DKYA. For a real estate agent, it's the number of people inside your target market who might consider engaging you to buy or sell a property, but they can't because they don't know you're alive: DKYA. For a print shop or promotional product business, it's the number of people inside your own self-identified market – whether you define your market by geography or industry or program specialty or product specialty or some combination thereof – however you define it – it's the ones who can't buy from you because they DKYA, don't know you're alive. In our work with clients, much of our focus is about creating awareness. It's about letting the people who could potentially buy from you, know who you are, know what you do, and know you're alive,

What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.For more tech marketing and PR insights, visit layofthebrand.com

Join Nate Matherson as he sits down with Mika Lepisto for the thirtieth episode of the Optimize podcast. Mika has broad experience in digital marketing since the mid-'90s, and over the past 20 years, has been consulting with a focus on organic/SEO and revenue generation. His clients span B2C, B2B, B2G, and the public sector. In our episode today, Mika and Nate review the history and evolution of SEO from its humble beginnings in the late 1990s to the future impacts AI will have on organic search as we move into 2024. Mika shares his thoughts on Google's SGE experiment and why he anticipates a shift towards highly personalized results in the SERPs instead of SGE's current form. In this week's deep dive, Mika and Nate discuss the Travel SEO niche, revealing tips and strategies you can use to out-compete legacy competitors. Rounding out the episode, Mika outlines how to capitalize on local search advantages, the changing significance of backlinks, and aligning SEO KPIs with business objectives. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Mika on LinkedIn

Nitin Kartik is a proven marketing leader and is the Director of Product Marketing at Carbyne, an emergency communication response platform that offers safe and reliable solutions for crises. He has led marketing and partnership programs at leading companies such as TomTom and Amazon. He has a MS degree in computer networks from Stanford University and a MBA from the University of Chicago Booth School of Business. In this episode… When marketing, professionals will often default to strategies that previously worked for them. While this may yield results for a while, marketing requires intensive specification and tailoring to consistently reach the right audiences — this is especially true when transferring from one branch of marketing to another. Marketers are expected to be experts across the entire industry. However, B2B, B2C, and B2G are vastly different sectors with each requiring unique strategies. Learning from others who made the same transition is vital for success. In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Nitin Kartik, the Director of Product Marketing at Carbyne, to discuss the differences in marketing B2B, B2C, and B2G. They break down the key distinctions, what each audience expects, and the importance of innovating. The two also touch on Nitin's background and the greatest lessons he's learned throughout his career.

Business to Government Marketing (B2G) ExplainedIn this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government agencies. Sam Armes spills the beans on the challenges and opportunities in this space, touching on regulatory hoops and how to get your foot in the door. So, whether Bitcoin enthusiast or just curious about how politics with tech collide, this episode opens the door to how the B2G game is played!Sam Armes Contact Information:https://samuelarmes.comhttps://twitter.com/samuelarmeshttps://www.linkedin.com/in/samuelarmesNote: Bitcoin and other cryptocurrencies should be viewed as distinct entities.__Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review__Support the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt and Chris:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comLiving Beyond the Norms with Chris Burres: https://legendarypodcasts.com/chris-burres__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

On this special episode of the B2G, Tom talks his move to New York City and being neighbors with Anthony Rizzo. They also talk Giants and Pats, the Rangers and Bruins doing the spider man meme, and the Juan Soto sweepstakes.

Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it right. Even so, it's too easy to make avoidable errors that can derail your program — and your ability to engage government buyers.To find out how to avoid 5 of the biggest mistakes that government marketers and their agencies can make, we're talking with Matt Donovan, a Merritt Group partner who leads the team focused on government marketing and PR.

Александр Долгов имеет более чем 3,5-летний опыт практического предпринимательства, с нуля строил масштабируемые предприятия в регионе СНГ и курировал масштабирование продуктов на рынке США. Он хорошо разбирается в стратегиях выхода на рынки B2B в России, США/Великобритании и регионах MENA, а также на рынки B2G в России. Имеет опыт управления командами продаж и обеспечения органического роста с помощью PR, контент-маркетинга, маркетинга в социальных сетях (SMM), SEO, кампаний Product Hunt и т. д. У него есть опыт разработки и оптимизации процессов входящих продаж для эффективного привлечения и конвертации потенциальных клиентов. Кроме того, у него есть хороший опыт сбора средств (1,9 млн долларов США за 2 года) и владения продуктом (ответственный за создание мобильного приложения в течение 2,5 месяцев). Aleksandr Dolgov has over 3.5 years of experience in hands-on entrepreneurship, built scalable businesses from the ground up in the CIS region, and oversaw product scaling in the US market. He is good at go-to-market strategies for B2B markets in Russia, the US/UK, and MENA regions, as well as B2G markets in Russia. Adept at leading sales teams and driving organic growth through PR, content marketing, social media marketing (SMM), SEO, Product Hunt campaigns, etc. He has experience in developing and optimizing inbound sales processes to attract and convert leads effectively. Also, he has good experience in fundraising ($1.9 ml for 2 years) and product ownership as well (responsible for creating the mobile app for 2.5 months). FIND ALEKSANDR ON SOCIAL MEDIA Facebook | LinkedIn | Telegram ================================SUPPORT & CONNECT:Support on Patreon: ⁠https://www.patreon.com/denofrich⁠Twitter: ⁠https://twitter.com/denofrich⁠Facebook: ⁠https://www.facebook.com/mark.develman/⁠YouTube: ⁠https://www.youtube.com/denofrich⁠Instagram: ⁠https://www.instagram.com/den_of_rich/⁠Hashtag: #denofrich© Copyright 2023 Den of Rich. All rights reserved.

In this episode, I sit down with Connor Eckhardt from Focused Image to talk about how government contractors are using digital marketing strategies to position for and win government contracts. We discuss some of the latest trends in B2G marketing, the importance of building a company brand, how to approach digital marketing, how to integrate marketing collateral with your digital strategy, and much more. ----- Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession ----- Federal Access is helping Government Contractors win more contracts. It can help you too. Here's a special offer. Visit https://federal-access.com/gamechangers today and get started for just $29. *You are going to get access to a digital copy of the Government Sales Manual. * Over 100 strategy videos * More than 30 webinars * 300 documents and templates AND * SME support. So when you run into an issue, you can email me directly for help. Go check out this special offer today at https://federal-access.com/gamechangers

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.  Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying. Show Highlights: Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.  Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.  Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.  The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.  Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/  Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.  

On this episode, Tom provides his HR Derby bets and discusses with Dan what lies between him and nice payday. Dan talks current status of the Red Sox at the mid-season mark and despite virtually tied in the standings, Dan is much more optimistic about the Sox than Tom is about his Yanks. Finally, the boys end the episode with a B2G immaculate grid, the baseball trivia game that has captivated an obsession with baseball fans worldwide and Tom and Dan are no exception.

Today's episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals. Today we're going to talk about creating great customer experience in highly regulated industries. To help me discuss this topic, I'd like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ. RESOURCES AgencyQ website: https://www.agencyq.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration's Exporter of the Year for 2022! Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immigration Act of 1990 inspired the Diversity Visa program, a lottery by which 15,000 people come to the US each year. In Togo, explains Eddy, between one and 2 million people apply for the lottery; only 100 to 200 are selected and submitted for consideration by the West African government. “My dream changed” upon arrival, he says. Following a two-year “integration” period in Illinois – learning English, working, obtaining proper identification – Eddy relocated to Muscatine, IA, where he quickly realized that its residents typically traveled at least an hour to neighboring cities to get any international or ethnic goods – like fufu! Established in 2017, Djaagou-a Export LLC grew out of an organic process of simply sending samples of US food products to friends in Ghana, Nigeria, Cote d'Ivoire, and other regions of West Africa. What started with small packages of goods by 2020 turned into container shipments of rice, sugar, meat and fish, snacks. Eddy set up a storefront, found a supplier in Chicago, and simultaneously launched an importing business, addressing individual requests from customers both domestic and abroad. A visit to his homeland found larger orders from West African-based importers and turned Djaagou-a Export LLC into a B2B, B2C, and B2G (government) operation. Today, Djaagou-a Export LLC has the added mission of supporting the local community with their own exporting endeavors, so Eddy continues to work closely with the State of Iowa, the US Commercial Service, EXIM Bank, and the Small Business Administration (including a STEP Grant used for website translation). The opportunities that were made available to him are available to anyone: trade shows in foreign countries, 50% reimbursement grants to get started in exporting (for sending samples overseas, for example), funding for expansion. His best advice? Small US businesses that imagine exporting as “risky” should be assured that there is a lot of opportunity and government resources that will help you succeed. “Do not look afraid, try something good!”   Links: https://djaagou-a.com/    Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Eddy - LinkedIn - https://www.linkedin.com/in/eddy-djagou-4321611a0/ Twitter: @EddyDjagou Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com