Market Chat!

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Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners will walk away empowered with greater knowledge on how to better market to their targeted federal and state and local audiences.

PodcastOne / Federal News Radio


    • Jan 24, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 45m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Market Chat!

    Episode 25: Trending versus Trendy in the Federal Government

    Play Episode Listen Later Jan 24, 2023 52:00


    In this episode of Market Chat, we will provide insight into what is Trending versus Trendy that will impact the federal government in 2023 and beyond. 

    Episode 24: Insights from expert Federal Sales Leaders: Standing up your federal sales organization and effectively driving revenue at end of fiscal year

    Play Episode Listen Later Jul 19, 2022 52:00


    Episode 23: Winning Task Orders: It's not just about winning the IDIQ contract – that's when the real work begins – winning task orders!

    Play Episode Listen Later Feb 16, 2022 51:55


    In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

    Episode 22: Marketing IT Service Offerings

    Play Episode Listen Later Oct 14, 2021 52:00


    In this episode of Market Chat we discuss with 3 field experts how to ensure your marketing is on target with helping government performance, customer experience and operational costs.

    Episode 21: U.S. Federal Government in a Post COVID-19 World

    Play Episode Listen Later Jul 7, 2021 51:55


    In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

    Episode 20: Government contracting storytelling: People, plot, place and purpose in GovCon

    Play Episode Listen Later Feb 23, 2021 51:55


    Episode 19: Reflections of a former Office of Small & Disadvantaged Business Utilization (OSDBU) executive

    Play Episode Listen Later Dec 2, 2020 50:55


    In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.

    Episode 18: Marketing artificial intelligence (AI) solutions to federal agencies

    Play Episode Listen Later Jul 15, 2020 51:53


    In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges.

    Episode 17: A chat with government marketing thought leaders

    Play Episode Listen Later Jun 2, 2020 52:02


    info@podcastone.comc8dabecc-3dab-4aca-9344-2c0069dd1a11Tue, 02 Jun 2020 06:07:33 PDT

    government pdt marketing thought leaders
    Episode 16: Government and industry communication and collaboration - a discussion with Department of Homeland Security procurement

    Play Episode Listen Later Mar 10, 2020 52:00


    In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security. They shared insights and tips for how industry vendors can better market and sell to DHS.

    Episode 15: Get your Digital and Social Media Groove On

    Play Episode Listen Later Jan 7, 2020 52:00


    info@podcastone.com7ed0c254-5b7c-47ab-a3d3-336725693e66Mon, 06 Jan 2020 22:00:00 PST

    Episode #14– How to Leverage Customer Experience as a Tool for Government Marketing (and gain Customer Loyalty).

    Play Episode Listen Later Oct 22, 2019 52:00


    We are talking about “The Customer Journey”. If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.

    Episode 13: Get in the game of multi-partner marketing with distributors

    Play Episode Listen Later May 27, 2019 52:00


    Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer. Distributors are a vital part of our government marketing ecosystem. They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.

    Episode 12: Marketing IT Service Offerings: Ensure your messaging is on target with helping government improve performance, customer experience and operational costs

    Play Episode Listen Later Feb 12, 2019 52:00


    If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

    Episode 11: Cybersecurity - become a cybersecurity thought leader

    Play Episode Listen Later Oct 21, 2018 52:00


    In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

    Episode 10: Bridging the gap between IT and healthcare

    Play Episode Listen Later Jul 26, 2018 52:00


    In this episode of Market Chat! you will learn all about the Federal Health IT market. We will talk bridging the gap between IT and Healthcare. Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

    Episode 9: Winning federal business with small agencies

    Play Episode Listen Later May 6, 2018 52:00


    In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986. Does your marketing program resonate with decision makers in small agencies? Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

    Episode 8: Winning federal business takes an orchestra!

    Play Episode Listen Later Feb 7, 2018 52:00


    On this episode of Market Chat, well cover 3 steps to organize and launch a successful capture team.

    winning federal orchestras government marketing university
    7: Episode 7: How to successfully market to government during a CR

    Play Episode Listen Later Oct 10, 2017 31:20


    7: Episode 7: How to successfully market to government during a CR

    Play Episode Listen Later Oct 10, 2017 31:20


    Episode 6: End of Year Buying Marketing Hype – FACT or FICTION?

    Play Episode Listen Later Aug 9, 2017 31:20


    info@podcastone.com1790173Wed, 09 Aug 2017 14:33:36 PDT

    Episode 5: Marketing Best Practices for State and Local Government

    Play Episode Listen Later May 15, 2017 31:19


    Market Chat Episode 4: Best practices for promoting a more robust dialogue with public affairs officers

    Play Episode Listen Later Feb 17, 2017 31:20


    Market Chat Episode 3: Communication and Collaboration Insight from Federal Senior Procurement Officers

    Play Episode Listen Later Oct 31, 2016 31:20


    Market Chat Episode 2: Tips From The Pros For Strengthening Your Government Marketing

    Play Episode Listen Later Aug 16, 2016 31:20


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    Market Chat Episode 1: Insider Tips For Marketing to Senior Government Executives

    Play Episode Listen Later Apr 25, 2016 31:20


    info@podcastone.com1790183Mon, 25 Apr 2

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