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Paul Hurley is a business owner, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares his journey of starting his own business, and video content marketing advice for small business owners, and their creative process.
The How of Business - How to start, run & grow a small business.
Video Marketing to grow your small business. How to create and use compelling videos. Can you make them go viral? Our guest is Paul Hurley, an entrepreneur, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares his journey to starting his own business, and video content marketing advice for small business owners, and we also discuss the creative process. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
012: How To Leverage Video To Grow Your Brand With Paul Hurley In this episode, we chat with Paul Hurley from Handface on how to utilize video to grow your brand. We talk about the different ways you can leverage online video to help connect with your target audience, as well as what you can do to create videos that are shareable. Here is a little more information about who Paul is and where to find him! Paul Hurley runs Handface.co.uk, one of the UK’s leading viral content companies. Before this he was Head of Programming for Sky Box Office, Europe’s first digital pay-per-view film service - and a forerunner of Netflix - as well as an entertainment executive at Yahoo! and a couple of entertainment start-ups. Since setting up Handface, his company’s content has been seen and shared all over the world – the chances are high that you’ve seen one of its videos, and odd are that you’ve shared one. Have a look at www.handface.co.uk to see if you recognize any. Links Mentioned In This Episode Evernote – The organizational tool that I use to plan out my day. Connect With Paul Here Social: Paul's Website — Twitter --- Viral! The Social Video Handbook Support The Online Business Realm Podcast Here: If this podcast is bringing you value SUPPORT THE SHOW AT THE FOLLOWING LOCATIONS: TubeBuddy – A tool that makes your YouTube Life EASIER and Helps grow your channel. Patreon – Get Your Channel Featured On The Show AND Acess to an exclusive YouTube Creators Facebook Group Audio Blocks – Sign up for $99 PER YEAR for great audio to use in your content. Bluehost – If you need a website use this link to get a free Domain Name and a great deal on hosting. Check out our other shows here: Podcasters Unplugged — A podcast dedicated to helping creators looking to start, grow or monetize a podcast. Each week on Monday’s I interview different podcast hosts about their journey creating podcasts, in hopes of bringing value to people looking to get into the podcasting space. YouTube Creators Hub — A podcast focused on helping you with your Online Video presence. Each week, I interview an online video creator and chat with them about their strategies and journey as it relates to growing their YouTube channel. TubeBuddy Express – This show is an 8-10 minute podcast focused on one topic related to YouTube and video creation.
Over a period of about 4 years, I was able to build a list of over 50,000 subscribers... And many of those can in via video marketing. It's that powerful. In this interview, high-profile video marketing expert Paul Hurley, reveals what type of impact video can have on your business and the right and wrong ways to go about it. Topics discussed during this podcast include; How should you be using video in your business? Which video sharing platforms should you be using to promote your business? What are the biggest mistakes businesses make when using video? And much more! You can play this session of the podcast here: Your browser does not support the audio element. Websites referenced during the podcast: Handface.co.uk Here's a timeline of the topics discussed during the podcast: 0:30 - Short bio of Paul Hurley 1:30 - Paul's growing up and background 5:10 - Paul's education and training 6:30 - Paul's work and corporate experience 8:30 - How was Handface Productions born? 12:30 - John's experience with video marketing on Youtube 16:45 - Is video marketing only about Youtube? 20:00 - The popularity and influence of other video sharing platforms 21:45 - What tools are recommended for those that want to start creating their own videos? 25:30 - What do you do to make your videos viral? 29:00 - How do you measure your video marketing ROI? 31:35 - What are the most common mistakes business owners create videos? 34:00 - Are more and more businesses using video in their marketing? 35:50 - Two case studies of businesses that have had success using video 39:30 - Paul's final thoughts P.S. If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast. Help them find it. Click here to rate and review the podcast in iTunes. Those people will appreciate it, and you’ll feel great about yourself.
Paul is the founder of Handface, a viral video creation company with clients the likes of Huffington post, Yahoo, & Garnier. He has recently released his new book Viral. This Social Video handbook is a must read for anyone who makes, commissions, or watches viral videos. Press play and you will learn! - How to monetize viral videos. - What the most common mistakes when trying to create viral content are. - If you are "scope pushing.” I was! - Learn 3 tips to increase the chances of your video going viral, and so much more! Join us!!!