Podcast appearances and mentions of jon bowes

Cheat Sheet Want to position yourself as an expert in your market? Write a book. Not sure if you are qualified to write a book? Write a book anyway. Those of us who consume vast amounts of content in order to better ourselves often measure ourselves against the Titans in our field, and as a result, don’t give ourselves permission to write a book or don’t feel we are ready. Get over it and write a book. But if you are taking the time to listen to podcasts (like this one) and trying to better yourself, you are probably an expert on something. As long as you are one or two steps ahead of someone who wants to be where you are you have something to offer the world. Write a book on that! Worried about your writing style? There are people out there who can help you craft, edit, publish, and market your book. So no excuses! Write a book.   About This Episode In last week's episode with Jon Bowes, Jon discussed his strategy to take successful ideas from one industry that is being underutilised in another. In this episode, I am taking that advice! Austin Netzley is a book launch expert. With his 561 step book launch plan, he has the system dialled in and helped almost 200 authors launch books and build businesses, including real estate expert Kevin Ward… ...and the legendary self-help pioneer Brian Tracy, Instead of crowdfunding, he launches on Amazon. But the parallels in book launches and Crowdfunding are fascinating! Yes… you have to build your audience! Like in Crowdfunding, email list SIZE doesn’t matter. You want passionate engagement and a growth. And you have to give a LOT of value to that list before asking for anything in return. There is no use in an email list of 100,000 people and no one opens up your emails. Like a Crowdfunding launch, Austin uses countdown timers to build anticipation for the book launch. But the REAL benefit is taking that person who reads your book and helping them take the next step, which for a consultant may be a multiple five-figure consulting contract. This is an area where I, and most crowdfunding campaigns, fall short. Your launch is not the end game. It is the beginning of a business. Here’s my big takeaway. The next evolution of MY business is to help transition my crowdfunding clients from the launch into an actual business.   Resources mentioned Epic-launch.com Austinnetzley.com Kevin Kelly 1000 True Fans

Cheat Sheet There are really two campaigns going on in any launch. The first is to your audience -- you built your audience, right? The second is to affiliates, press, and influencers. Not sure how to position or sell your project idea? Look to different industries for examples and avoid “group think”. Experiment with value stacking. How can you create “no brainer” deals if your backers buy more from you?   About This Episode Every once in awhile you have a conversation that tweaks your brain. Gets you to think differently… And then sends your mind RACING. For me, this conversation with fellow Canadian, Jon Bowes, is one of them. Jon Bowes is a master when it comes to product positioning, price perception, and copywriting. Jon writes the words and crafts offers to help his clients make more sales, create repeat customers, and have those customers come back more and more often. He has worked with Pat Flynn, Russell Brunson, and other top online marketers. Like a crowdfunding consultant, his results aren’t based on warm and fuzzies, but measured in cold, hard cash. Some copywriters like to stick to one niche, for example, weight loss and dieting. That enables them to really know their target audience to write directly to them. But Jon likes to take the Jay Abraham approach and work with as many different markets as possible. This is so he can avoid “groupthink” and import great ideas from one industry that are being underused or ignored in others. That’s what he did while helping the Filippo Loreti Kickstarter Campaign become the most funded timepiece project in crowdfunding history. John imported a common internet marketing concept, Value Stacking, into this campaign. Value stacking is where you keep adding bonuses for larger and larger purchases. For example, in internet marketing, affiliates will often give free products in exchange for purchasing through their affiliate link. This strategy had not been used effectively in Crowdfunding to date. But Jon helped the Filippa Loreti team implement it and so far they have raised over €1.3 million in 15 days.   Resources Mentioned Filippo Loreti Kickstarter Campaign Filippo Loreti Website

On today's episode we have our good friend Jon Bowes on the show! We met at TTT16 and basically he's an epic copywriter. He's good at it. Knows his stuff. When we asked Jon for his bio he said 'Sometimes I sleep naked... not always... but sometimes.' So it's safe to say that this episode is very interesting! But seriously... it is full of golden advice all about copywriting!  You'll love it! We're super excited to welcome Jon Bowes to #MerryBiz! Take a listen!   "I am an authentic, trusting open man." Some questions we ask.... How did you get into copywriting? How did you fall into what you're doing right now? What would be your number 1 tip be to the people who say 'I can't sell'. Where do they start?  How do we formulate a headline? Do you think staying authentic to yourself is more important than the sales copy? Tell us about your Iowaska experience!  "Build your audience first... then ask them what they want." Some AHA! Moments in this episode... The importance of teaching. Why your story is #1.  Why you should always put authenticity first, before any sales copy.  How to build a buyer.   The difference between selling online and face to face. Why your offer and how you word it is SO SO SO important.  "Go ahead and tell your story."   See acast.com/privacy for privacy and opt-out information.

In Part 2 of my interview with Jon Bowes, he talks about why you need to repel certain clients, what type of douchey guy he didn't want to be like, how he stays motivated when he hits a wall with his business, and his advice for those just starting out.

In Part 1 of my interview with Jon Bowes we talk about his travels in Peru, including hallucinogens, a shaman, a machete, and a shotgun.

Catching up with Chase Shumway! Marie Lanza and Barry Funkhouser are joined by Chase Shumway from Who Asked You? in Las Vegas. We talk about the death ray, and lying out by the pool and snoozing, Chase and Barry break down NAB the National Association of Broadcasters, drones everywhere, marriage-ender games, the drug krokodil and balance between horror and the real world, a scorn spouse has sued his mistress and karma is an evil bitch, nobody wears pants, Iron Man lets the dogs out and breaks a pump, and we indulge in throwback Thursday with the number one song from Chase's birth year. Enduldge along! @ProducerMarie @FunkFM @whoaskedyoushow #TheDiRT music from Alexandra and the Starlight band - Love Ain't Easy (from 4/24/13) @AlexandraBandToto - Africahttp://www.spreaker.com/user/nmxlive/hour-1b-april-14-chase-shumway-nmxNMX / NMX 2015 Chase Shumway and David Silverman from Clammr join us from 12:30pm - 1pm, April 14, 2015http://www.spreaker.com/user/nmxlive/hour-3-april-14-chase-shumway-nmxWe're joined by Corey Cotes from PodFly, Bob Hines from Heil Sound, fellow Spreaker user, Jay Sharp with Indie Revolution Radio and Jon Bowes of Podcasting Press.

NMX / NAB 2015 Chase Shumway interviews Corey Cotes from PodFly, Bob Hines from Heil Sound, fellow Spreaker user, Jay Sharp with Indie Revolution Radio and Jon Bowes of Podcasting Press in the third hour from 2pm - 3pm, April 14, 2015