Podcasts about true fans

Episode Description - Join host Marv for an in-depth conversation with Sam Sethi, entrepreneur, former tech journalist, and co-creator of True Fans. Discover the evolution of podcasting technology, the future of RSS feeds, and how blockchain-based micropayments could revolutionize creator monetization. Sam shares insights from his 30+ year journey through tech giants like Microsoft, Netscape, and BBC, and explains why podcasting 2.0 might be the industry's biggest shift since iTunes.  Key Topics Covered - Podcasting 2.0 & The New Namespace Sam explains the revolutionary metadata tags transforming podcast discovery and functionality, from person tags and chapters to location-based podcast mapping. Learn how open-source collaboration is challenging Big Tech's dominance.  The Future of Podcast Monetization Discover programmable money and value-for-value models that could replace traditional advertising. Sam reveals how listeners can earn micropayments for their attention while giving creators direct revenue streams. Streaming vs. Downloads: The Coming Shift Why the podcast industry's obsession with download numbers is outdated, and how first-party listen time data will revolutionize advertising effectiveness and creator insights.  AI in Podcasting: Hype vs. Reality Sam's take on "assisted intelligence" - where AI transcripts and automated chapters add value, and where synthetic voices fall short of authentic creator-listener relationships.  Timestamps - [00:00] Introduction and Sam's tech journalism background [02:00] From army officer to Microsoft: Sam's unconventional career path [04:00] The early days of blogging and TechCrunch Europe [05:00] COVID pivot: Building a radio station and discovering podcasting [06:00] Launching Pod News Weekly Review with James Cridland [07:00] Getting involved with Podcasting 2.0 and building True Fans [08:00] Apple finally adopts transcripts and chapters - validation for the namespace [10:00] Location tags and the future of podcast discovery [12:00] Why Sam loves technology over advertising metrics [14:00] The Spotify-Netflix deal and protecting niche podcasting [15:00] Advertising as "Emperor's new clothes" - the measurement problem [17:00] Revolutionary concept: Paying listeners to watch ads with programmable money [20:00] Value-for-value and streaming micropayments explained [22:00] Co-listening feature and building podcast communities [26:00] The Pod News Weekly dynamic: British humor and rapport [28:00] Moving from downloads to streaming: The next five years [30:00] Why listen time percentage matters more than raw numbers [33:00] The death of the download model and rise of streaming data [36:00] BBC Sounds international availability debate [40:00] The Panorama editing scandal and BBC's reputation [42:00] What makes a great podcast: Content, chemistry, and audio quality [45:00] Parasocial relationships and podcast magic [46:00] Claire Waite Brown's "Podcasting 2.0 in Practice" - essential listening [47:00] Concerns about declining podcasting 2.0 content creators [51:00] Sam's podcast listening habits: Politics, sports, and intelligent conversation [53:00] AI as "assisted intelligence" not artificial intelligence [54:00] AI voices vs. authentic creator relationships [56:00] Different AI podcast models: Editorial control vs. content farms [58:00] How to connect with Sam and True Fans  Key Quotes - "I think micropayments and wallets might take a little longer, but I can see in 2026  that catching on as well... the merit of what the technology provides and why people want it stands out very well."  "The joy and the promise of podcasting is about the long tail, about the niche of  podcasting... somebody who's got a niche podcast about fishing or knitting or  whatever, can still have an audience."  "I think advertising is the Emperor's new clothes. I think it's a scam... Who heard my ad? Oh, we can't tell you. How long did they listen to my ad? I don't know."  "The download isn't irrelevant, but actual listen time is a real metric. And so I think  in 2026, 2027, you'll see more and more people tell you what their listen time is not their download numbers."  Resources Mentioned - People & Podcasts  ● James Cridland - Pod News Weekly Review co-host  ● Adam Curry - Podcasting pioneer, Podcasting 2.0 namespace creator  ● Dave Jones - Podcasting 2.0 co-creator  ● Claire Waite - "Podcasting 2.0 in Practice" podcast  ● Elsie Escobar - Former host of The Feed  ● Kara Swisher - Pivot podcast  ● Emily Maitlis - The News Agents, The Rest is Politics Platforms & Tools  ● True Fans - Sam's podcasting app and hosting platform  ● Fountain - Podcasting 2.0 app  ● Pod Verse - Podcasting 2.0 app  ● Buzzsprout - Podcast hosting with AI features  ● Zencaster - Recording platform  ● 11 Labs - AI voice generation  ● Wonder Craft - AI audio production Companies & Technologies  ● Podcasting 2.0 namespace  ● Value-for-value model  ● Booster Gram Ball  ● Lightning Network micropayments  ● BBC Sounds   Articles & Concepts - ● Kevin Kelly's "1,000 True Fans" essay  ● Micro formats and micro data  ● Premium RSS feeds  ● Value time splits (wallet switching)  ● Timed links in transcripts   Connect with Sam Sethi - ● Email: sam@truefans.fm  ● LinkedIn: Sam Sethi  ● Listen: Pod News Weekly Review  ● Listen: Creators from True Fans  ● Platform: truefans.fm  ● Mastodon: Active  SEO Keywords -  podcasting 2.0, podcast monetization, RSS feeds, micropayments, value for value podcasting, podcast analytics, listen time metrics, streaming podcasts, podcast advertising, AI in podcasting, podcast transcripts, podcast chapters, True Fans app, podcasting namespace, blockchain podcasting, creator economy, independent podcasters, podcast technology, podcast discovery, niche podcasting  About the Guest - Sam Sethi is a tech entrepreneur and former journalist with over 30 years of industry experience. He's worked with Microsoft, Netscape, BBC, and TechCrunch, and currently serves as co-creator of True Fans and co-host of Pod News Weekly Review. Sam is deeply involved in the Podcasting 2.0 movement, developing innovative solutions for podcast monetization and listener engagement through blockchain-based micropayments and enhanced RSS metadata.  For more episodes of Pods Like Us, visit themarzone.org or find us on your favorite podcast platform. Support the show on Patreon.

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

When Kevin Kelly dropped out of college in the 1970s, it was almost unheard of. Instead of following a traditional path, he chose a life driven by curiosity, freedom, and hands-on learning. That decision led him to hitchhike across Asia, document disappearing cultures, and eventually immerse himself in the early internet. Years later, he co-founded Wired, a magazine that soon became the voice of emerging technology and culture. In this episode, Kevin joins Ilana to share how Wired went from fighting for shelf space to redefining what a tech publication could be. He also explains his unique relationship with time, why he tracks the days he has left, and how creators today can thrive with just 1,000 true fans. Kevin Kelly is a writer, photographer, and Senior Maverick at Wired, an award-winning magazine he co-founded in 1993. He is also a former editor and publisher of the Whole Earth Review and the author of multiple bestselling books about the future of technology. In this episode, Ilana and Kevin will discuss: (00:00) Introduction  (02:14) Choosing an Unconventional Path to Success (06:34) The Start of His Adventures in Asia (10:54) Getting into Writing and Publishing (14:17) Creating One of the First Hacker Conferences (20:18) The Grit Behind Wired Magazine's Success (30:37) The Dot-Com Bust and Why Wired was Split (34:17) The Origin and Power of “1,000 True Fans” (41:18) How a Near-Death Experience Transformed Kevin (47:10) About His Latest Book,  Colors of Asia Kevin Kelly is a writer, photographer, and co-founder of the award-winning Wired magazine, and a former editor and publisher of the Whole Earth Review. He is the co-chair of The Long Now Foundation, which champions long-term thinking, and the creator of the Cool Tools website, which has reviewed tools daily for over 20 years. Kevin is also the author of multiple bestselling books on the future of technology, and his latest book, Colors of Asia, captures the culture of all 35 Asian countries through vivid photography. Connect with Kevin: Kevin's Website: https://kk.org  Kevin's Twitter: https://x.com/kevin2kelly  Resources Mentioned: Kevin's Book, Colors of Asia: A Visual Journey: https://www.amazon.com/Colors-Asia-Journey-Kevin-Kelly/dp/B0FGJ18PG5  Leaves of Grass: The Original 1855 Edition by Walt Whitman: https://www.amazon.com/dp/1449505716  Leap Academy: LeapCon is the #1 Conference for Reinvention, Leadership & Career — a powerful 3‑day experience designed to help you unlock what's next in your career and life.

Ep 398: The 2026 World Cup ticketing fallout continues. Is it just England fans who are feeling hard done by? I get the thoughts of fans of other competing nations. FIFA have the nerve to thank and call those who bought tickets ‘true fans' & still there is no word from our FA, or our supporters club. Running time 25:23 Join the debate in our Facebook group at http://bit.ly/2hnHBzi http://www.threelionspodcast.com http://www.Twitter.com/3LionsPodcast http://www.Twitter.com/Russell_Osborne

Making a Scene Presents - AI Audience Targeting: Finding Your True FansHow Indie Artists Use AI to Locate Real Listeners Before Spending a Dime on AdsIf you're an indie artist trying to grow your fanbase, you already know the truth that no one likes to say out loud. Posting nonstop on social media doesn't automatically bring fans. Boosting random posts doesn't work. Throwing a few dollars at an ad without a plan is basically donating your money to the algorithm gods. http://www.makingascene.org

The Importance of Building a Music Industry Middle ClassWhy 1,000 True Fans, Smart Business Strategy, and New Tech Can Build a Real Career for Indie ArtistsMost people look at the music industry and imagine two extremes. On one side, there are the massive superstars with private jets, giant stadiums, and million-dollar deals. On the other side, there are the struggling artists who play small gigs and try to scrape by. For decades, this has been the story the industry tells. But that story is broken. The truth is that the future of music depends on something the industry has ignored for far too long: a strong, healthy, empowered music industry middle class. http://www.makingascene.org

Text Me A Question!What if you never chased virality again—and still grew faster and more profitably? We make a strong case for building 1,000 true buyers instead of courting a million passive followers, and we map the exact path to get there. The shift is simple but radical: stop optimizing for likes and start optimizing for sales by designing content that attracts the right people, connects by dissolving their doubts, and converts with clear, confident offers.

How do you get your voice heard when there's a million voices? How can people hear your music when everyone's making noise? How did a Prince who became a symbol hack the system to show the way?

KP Unpacked, the #1 number podcast in AEC breaks down how early-stage teams actually win attention and revenue in 2025. KP and Nick go deep on founder-led distribution, “signature marketing” vs checklist B2B tactics, and why authenticity beats AI-generated slop. You'll hear concrete examples from guerrilla stunts at conferences, product-led marketing, event strategy (sponsor vs booth), and running tight experiments you can pivot from fast. We also cover brand risk, mission-first messaging, and hyper-legibility: publishing the “exhaust” of your work at a useful cadence. If you build, sell, or invest in AEC or construction tech, this is your field guide to differentiation in the AI era. From Shadow's portfolio lessons to classics like “1,000 True Fans,” this episode gives you practical moves you can ship this week.The #1 podcast in AEC. KP and Nick. No fluff. Real tactics you can use.Key topics for searchAEC marketing, construction technology marketing, B2B growthFounder-led go-to-market, distribution, demand gen, ABM“AI slop” vs human creativity, signature marketing, guerrilla marketingProduct-led marketing, brand risk, mission-driven storytellingEvent strategy: sponsorship vs booths, trade show timelinesExperiments, attribution limits, small-batch campaigns, “1,000 True Fans”Sounds like you? Join the waitlist at https://kpreddy.co/Check out one of our Catalyst conversation starters, AEC Needs More High-Agency ThinkersHope to see you there!

October 8, 2025 - As the Lions prepare for their trip to Arrowhead, True Fan Travel VP of marketing George Bartz joins Lomas and Anthony live to preview the matchup and what fans can expect headed out to Kansas City. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and beyond. This episode is packed with actionable insights for course creators ready to level up and scale their businesses, all while protecting their lifestyle and energy. Resources: Join Her Empire Builder: https://www.herempirebuilder.com/join Free CEO Guide: DM Tina “shift” on Instagram or Facebook for her CEO shift worksheet and weekly CEO meeting guide. Recommended Article: “1000 True Fans” by Kevin Kelly. Tool: Monday.com for project management and systems. Key Topics Covered What Is the CEO Shift? Understanding how “what got you here won't get you there.” The difference between hustling to build your business, and shifting into a CEO mindset for scalable, sustainable growth. Finding your sweet spot for income, responsibility, and lifestyle. Milestone Markers and Personal Anecdotes Tina's evolution at $300k, $1M, and $2M revenue levels. Evaluating the cost versus joy of going to the next level in business. Early-Stage Must-Haves Grit and personal hustle: building momentum, forming connections, and delivering exceptional service. Embracing speed, overcoming perfectionism, and learning all roles in the business. The Bottleneck and the Shift Recognizing when your current approach has become the bottleneck. Letting go of “doing it all,” and learning to trust team, systems, and processes. Thinking Like a CEO Shifting from controlling everything to leading with vision and trust. From reacting to leading intentionally and trusting your own intuition. Letting go of the need to over-deliver out of guilt or fear. Optimizing for Scale Streamlining with systems, automations, and AI before hiring more team members. Auditing your role and workload to focus on high-impact tasks. Scheduling dedicated CEO time for strategic planning. Energy Management The importance of protecting your energy as the “engine” of your business. Creating habits and boundaries for sustainability and joy. Common Traps That Keep Course Creators Stuck Believing no one can do it as well as you can. Over-delivering from guilt/fear. Equating busyness with importance. Confusing growth with scalable leverage. Action Steps Audit and delegate tasks. Start documenting and automating systems. Schedule regular CEO reflection/planning time. Clarify your vision and align your offers and audience. Protect your energy with self-care and clear boundaries. You didn't come this far to stay small. Define what your next level looks like, align your actions, and don't stop until you get there. Consistency and evolution are the keys to building a brilliant business and lifestyle.   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

“一千个铁杆粉丝”理论听起来很美：1000个人每月给你付10美元，一年就是12万美元，足以过上体面的生活。但事实是，这个算法 dangerously 不完整。我在开发自己的产品时，亲身踩过这个坑，并从中总结出了三个“没人告诉你”的隐形变量。在这个视频中，我将深入剖析这个流行模式的隐藏成本和挑战，包括：增长的假象： 为什么增长是一个缓慢且不平衡的过程，而不是一蹴而就的成功。我将分享真实案例，告诉你找到节奏需要多长时间。悄无声息的杀手：流失率： 为什么高流失率会在你意识到之前，就悄悄吞噬你的梦想和收益。隐形的成本：获客费用： 发现获取新用户的真实成本，以及它如何在不知不觉中侵蚀你的利润。这个视频是一次给所有正在创业、开发产品或运营社群的人的“清醒”时刻。我不是来告诉你我已成功，而是作为一名同路人，分享我一路上的真实心得。让我们一起聊聊，如何构建一个真正可持续的个人事业。Support this podcast at — https://redcircle.com/beartalk/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

From the hallowed grounds of Anfield to the corporate boxes of the Parc des Princes, the soul of football is up for grabs. This episode dives into the fiery "true fan" vs. "plastic supporter" debate, exploring how globalization, skyrocketing ticket prices, and superstar players have changed the game forever. Is it possible for a club to grow its international brand without alienating the local fans who built its legacy? We examine the apathetic atmosphere at some of Europe's biggest stadiums, the success of fan-owned models, and the real-world fight to keep the heart of the game from being priced out of existence. football fan culture, soccer history, true fan vs plastic, football globalization, Premier League business, Borussia Dortmund Yellow Wall, fan identity, club loyalty, stadium atmosphere, football ticket prices

Music revenue diversification is essential for independent artists, but how do you actually monetize your community of superfans? This follow-up to episode 333's community-building strategies explores the practical side of turning deep fan relationships into sustainable income that goes beyond streaming pennies.   Emerging direct-to-fan platforms like MySeat (highlighted by Dave Cool, formerly of Bandzoogle) allow artists to create branded mobile apps with multiple revenue streams - subscriptions, merchandise, live events, auctions, and exclusive content. Real case studies break down the revenue psychology of membership-based fan relationships and run realistic math on converting followers into paying subscribers.   But this isn't just another "build it and they will come" episode. Kevin Kelly's sobering follow-up research to his famous "1000 True Fans" theory reveals uncomfortable truths, including ambient musician Robert Rich's brutally honest financial breakdown of three decades pursuing direct fan support. The reality check considers platform risks, time costs, creative constraints, and why most successful direct-to-fan artists still need traditional exposure first to build music revenue.   Balancing optimism with realism, this episode explores genuine opportunities while setting appropriate expectations for what "success" in direct fan monetization actually looks like. Whether you're considering app platforms, subscription models, or other community revenue strategies, you'll discover how to approach these opportunities as part of a diversified career strategy rather than a complete solution.   Recommended for independent artists looking to reduce streaming dependence while exploring new music revenue opportunities and understanding the real challenges of direct fan monetization.   Key Topics:   Direct-to-fan mobile app platforms and business models Revenue psychology: consumption vs. membership Real financial case studies and conversion math Platform ownership vs. algorithm dependence Kevin Kelly's "1000 True Fans" follow-up research Robert Rich's 30-year direct fan experience Implementation strategies and cautionary considerations Diversified income approaches for sustainable careers Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It's free and you can unsubscribe at anytime. Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Mentioned in this Episode  MySeat Media  1,000 True Fans  The Case Against 1,000 True Fans  The Reality of Depending on True Fans  How to Build, Name, and Nurture Your Creative Community (Unstarving Musician episode 333)  Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music (Unstarving Musician episode 332)  JR Richards – Dishwalla, His Tenth Album Forthcoming, Email Marketing, List Building, E-Commerce, Touring (Unstarving Musician episode 284)  Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Stay in touch! @RobonzoDrummer on  Instagram @UnstarvingMusician on Facebook  and  YouTube    

Some musicians fight to get control of their old music, and others sell off their back catalog. Songs are just another commodity in the capitalist system. Help support The Next Track by making regular donations via Patreon (https://www.patreon.com/thenexttrack). We're ad-free and self-sustaining so your support is what keeps us going. Thanks! ‌Show notes ‘I tried to be nice. Sometimes I would explode': John Fogerty on Creedence, contracts and control (https://www.theguardian.com/music/2025/aug/15/john-fogerty-creedence-clearwater-revival-contracts-controlling-catalogue) Legacy: The Creedence Clearwater Revival Years (https://amzn.to/4oSwKe6) Elvis Presley - Wikipedia (https://en.wikipedia.org/wiki/Elvis_Presley) Colonel Tom Parker - Wikipedia (https://en.wikipedia.org/wiki/Colonel_Tom_Parker) Berne Convention - Wikipedia (https://en.wikipedia.org/wiki/Berne_Convention) Bowie Bonds - Wikipedia (https://en.wikipedia.org/wiki/Celebrity_bond#Bowie_Bonds) The Technium: 1,000 True Fans (https://kk.org/thetechnium/1000-true-fans/) DGM Live: 1000 Club (https://www.dgmlive.com/1000-club) Our next tracks: Jerry Garcia Band: Live at the Warfield (https://amzn.to/4lKhzRu) Ron Wood: Fearless (https://amzn.to/4n3MOrY) If you like the show, please subscribe in Apple Podcasts (https://itunes.apple.com/podcast/the-next-track/id1116242606) or your favorite podcast app, and please rate the podcast.

Most independent artists focus on building an audience, but the real power lies in developing a creative community. In this episode, I delve into the psychology behind transforming casual followers into passionate community members who view themselves as part of something larger. Drawing insights from my recent interview with singer-songwriter Eli Lev and his "Levitators" community, I break down the key differences between audience building and creative community development. You'll discover why community names matter more than you think, how to move beyond social media performance theater, and practical strategies for creating authentic engagement that serves both you and your supporters. I examine successful creative community examples from Trekkies to Swifties, revealing what makes certain community names stick while others fall flat. The episode also covers three core engagement strategies: collaborative content creation, meaningful interaction over metrics, and service orientation that benefits everyone involved. This episode provides a four-step action plan for building a creative community. Because in today's music industry, success isn't measured by how many people know your name, but by how many people are better off because they found your work. Recommended for independent musicians, content creators, and artists looking to create meaningful connections around their creative work.  Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support at UnstarvingMusician.com/CrowdSponsor This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com/LinerNotes. It's free and you can unsubscribe at anytime. Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Mentioned in this Episode Robonzo.com  "1,000 True Fans" by Kevin Kelly  332 Eli Lev – Spiritual Growth: From 250 Shows to Finding Sacred Space in Music  Stay in touch! @RobonzoDrummer on  Instagram @UnstarvingMusician on Facebook  and  YouTube    

Amazon's restructuring of Wondery signals deeper issues with their podcast strategy as they distribute operations across Audible, creator services, and advertising divisions while losing approximately 110 jobs in the process.• Amazon's track record with podcast acquisitions has been underwhelming, including Art19's low market share and unfulfilled promises for high-profile shows• Dan Granger from Oxford Road suggests the reorganization represents a recalibration toward more integrated audio ecosystems• Sean King from Veritone emphasizes the importance of balancing host-read ads with other advertising forms• Patreon creators have earned over $10 billion since 2013, now receiving $2 billion annually—equal to the entire US podcast ad market• UK age verification requirements for mature content are forcing platforms like Spotify to implement face scanning or ID uploads• Riverside has quietly launched a podcast hosting service that sends video to YouTube but only audio to other platforms• New podcast technology includes Todd Cochran's GuestMatchPro for connecting content creators and specialists for interviews• True Fans is testing a new advertising option called True Ads allowing creators to purchase placement on the homepageSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

James Cridland and Sam Sethi explore Spotify's mixed financial results showing strong overall growth but declining ad revenue, alongside their increasing focus on video podcasts at the expense of audio-only content.• Spotify's ads business struggling despite growth in users and profit• VP of Global Advertising Lee Brown leaving Spotify "by mutual agreement"• Video consumption growing 20 times faster than audio-only on Spotify• 16:9 image formats creating problems for traditional podcast artwork• JAR Audio rebranding to JAR Podcast Solutions with focus on measurable results: Roger Nairn explains how brands now see real value in podcasts beyond CEO vanity projects• RSS.com launching PAID (Programmatic Ads Inserted Dynamically) with $1 minimum payout• YouTube CEO Neil Mohan claiming "it's all over" for audio podcasting as video dominates• Acast financial results showing US becoming their largest market despite executive departures• Apple iOS enhanced dialogue feature improving podcast listening experience• Podcast image tag offering potential solution to artwork format challenges• Secure RSS and podcast monetization models being developed for premium content• Overcast apparently working on transcript features for podcasts• Rode introducing Call Me feature for remote podcast recording• True Fans positioning as a "value exchange" between creators and listenersVisit Buzzsprout.com for the tools, support and community to make sure you keep podcasting.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Buy/Sell/Short/Go to Reddit: Summer League Consumption is Required Reading for "True" Fans; TV Timeout: Eli Manning's Conflict of Interest, Celeb Advertisements, Heads of State.

Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.   Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin's intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.   We also take a look at Blizzard Entertainment's journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.   Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights! Links to check out! Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/   20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc   Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101   BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!   CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!     Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Daily Dad Jokes (09 Jun 2025) The official Daily Dad Jokes Podcast electronic button now available on Amazon. The perfect gift for dad! Click here here to view! Email Newsletter: Looking for more dad joke humor to share? Then subscribe to our new weekly email newsletter. It's our weekly round-up of the best dad jokes, memes, and humor for you to enjoy. Spread the laughs, and groans, and sign up today! Click here to subscribe! Listen to the Daily Dad Jokes podcast here: https://dailydadjokespodcast.com/ or search "Daily Dad Jokes" in your podcast app. Interested in Business and Finance news? Then listen to our sister show: The Daily Business and Finance Show. Check out the website here or search "Daily Business and Finance Show" in your podcast app. Jokes sourced and curated from reddit.com/r/dadjokes. Joke credits: Onereasonwhy, TastySpare, Furak, berkleysquare, Man-e-questions, Upvoter_NeverDie, 2BitNick, RonPalancik, AkbarDelPiombo, Ascott1963, Masselein, TheBlackManX23, Toughbulge, , Masselein, houndoom92, texasroadhause, PhoenixAF24, GiborDesign, Slowloris81, Healthy_Ladder_6198 Subscribe to this podcast via: iHeartMedia Spotify iTunes Google Podcasts YouTube Channel Social media: Instagram Facebook Twitter TikTok Discord Interested in advertising or sponsoring our show? Contact us at mediasales@klassicstudios.com Produced by Klassic Studios using AutoGen Podcast technology (http://klassicstudios.com/autogen-podcasts/) Learn more about your ad choices. Visit megaphone.fm/adchoices

Daily Dad Jokes (09 Jun 2025) The official Daily Dad Jokes Podcast electronic button now available on Amazon. The perfect gift for dad! Click here here to view! Email Newsletter: Looking for more dad joke humor to share? Then subscribe to our new weekly email newsletter. It's our weekly round-up of the best dad jokes, memes, and humor for you to enjoy. Spread the laughs, and groans, and sign up today! Click here to subscribe! Listen to the Daily Dad Jokes podcast here: https://dailydadjokespodcast.com/ or search "Daily Dad Jokes" in your podcast app. Interested in Business and Finance news? Then listen to our sister show: The Daily Business and Finance Show. Check out the website here or search "Daily Business and Finance Show" in your podcast app. Jokes sourced and curated from reddit.com/r/dadjokes. Joke credits: Onereasonwhy, TastySpare, Furak, berkleysquare, Man-e-questions, Upvoter_NeverDie, 2BitNick, RonPalancik, AkbarDelPiombo, Ascott1963, Masselein, TheBlackManX23, Toughbulge, , Masselein, houndoom92, texasroadhause, PhoenixAF24, GiborDesign, Slowloris81, Healthy_Ladder_6198 Subscribe to this podcast via: iHeartMedia Spotify iTunes Google Podcasts YouTube Channel Social media: Instagram Facebook Twitter TikTok Discord Interested in advertising or sponsoring our show? Contact us at mediasales@klassicstudios.com Produced by Klassic Studios using AutoGen Podcast technology (http://klassicstudios.com/autogen-podcasts/) Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up guys.I am deep in the process of writing a mini-book for you guys on content marketing and building your "1,000 True Fans", and it's one of the main projects that I have on my plate for this year.I have to take my own advice here, and pause on the daily uploads for now, so I have the capacity to finish this book.I'm very excited to bring this to you guys and will keep you posted on when it's ready!The uploads for the podcast will be weekly moving forward. not daily.Appreciate you.

In this episode of TPR Podcast, we're joined by legendary entrepreneur, content creator, and author Pat Flynn. Known for pioneering transparency in online business through his blog Smart Passive Income, Pat shares his journey from architecture to content empire, covering everything from personal finance blogging to Pokémon YouTube channels. Lean Learning and Building True Fans with Pat Flynn [Episode 311] Resources in today's episode: - Matt Jarvis: Website | LinkedIn - Pat Flynn - Linkedin | Website

Consider this:Your audience will grow far beyond the people you currently know.Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans!So don't make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are not your true audience.Create only for your future true fans. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

DescriptionLisztmania: The First True Fan Frenzy in 60 Seconds. Take a minute to get the scoop!Fun FactLisztmania wasn't just poetic—it was real, and intense. Fans fought over Liszt's handkerchiefs, collected his hair, and wore cameos bearing his face. Some even claimed his music had healing powers. Critics struggled to understand the frenzy, but audiences simply couldn't get enough of the pianist who played like a storm.__________________________________________________________________About Steven, HostSteven is a Canadian composer & actor living in Toronto. Through his music, he creates a range of works, with an emphasis on the short-form genre—his muse being to offer the listener both the darker and more satiric shades of human existence. If you're interested, please check out his music website for more. Member of the Canadian League Of Composers.__________________________________________________________________You can FOLLOW ME on Instagram.

Send us a textHannah and Laura are in the middle of Tracy Deonn's Oathbound and are pretty sure they are "Team Nick" now. They also chat about a YA series prequel with a cringeworthy main character and Emily Henry's latest release.**This episode contains SPOILERS for Oathbound by Tracy Deonn. Spoilers begin at: 45 min 55 secs. ***CW for the episode: discussions of misogyny, sexism, racism, slavery, sexual abuse, abusive relationships, mental illness, violence, blood, colonialism, memory loss, death, kidnapping*Media Mentions:Oathbound by Tracy DeonnLegendborn by Tracy DeonnBloodmarked by Tracy DeonnMadness: Race and Insanity in a Jim Crow Asylum by Antonia HyltonThe Ballad of Songbirds and Snakes by Suzanne CollinsThe Hunger Games trilogy by Suzanne CollinsFuckbois of Literature podcastGreat Big Beautiful Life by Emily HenryCascadia the board gameAndor---Disney+The Last of Us---MaxShip Wrecked by Olivia DadeBe sure to follow OWWR Pod!www.owwrpod.com Twitter (updates only): @OwwrPodBlueSky: @OwwrPodTikTok: @OwwrPodInstagram: @owwrpodThreads: @OwwrPodHive: @owwrpodSend us an email at: owwrpod@gmail.comCheck out OWWR Patreon: patreon.com/owwrpodOr join OWWR Discord! We'd love to chat with you!You can follow Hannah at:Instagram: @brews.and.booksThreads: @brews.and.booksTikTok: @brews.and.booksYou can follow Laura at:Instagram: @goodbooksgreatgoatsBlueSky: @myyypod

In this episode, Peter Von Panda shares a unique find—an intricately detailed 3D printed replica of Northwestern's Ryan Field, made by Swiftland Replicas. A true piece of nostalgia, this model captures the essence of the old stadium before its billion-dollar renovation. Peter discusses the features of the replica, from the iconic Randy Walker Terrace to the Wildcat statue, and reflects on the importance of commemorating memories before the stadium changes forever. Whether you're an alum or a sports fan, this is a collectible that brings history and college football culture together. ▶ Get this product here: https://www.ebay.com/usr/swiftlandrep... ▶ Get other stadiums here: https://geni.us/9Hnhsbc ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon:   / petervonpanda   ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram:   / petervonpanda   ▶ Facebook:   / petervonpanda  

Crafting a brand with meaning and scaling a business with Shen Chen from Just One Cookbook. ----- Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Nami.  Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook This week on the podcast, Bjork sits down with Shen Chen — one-half of the powerhouse duo behind Just One Cookbook. Shen shares the behind-the-scenes story of how a humble food blog grew into a multifaceted business, spanning YouTube, e-commerce, and digital memberships. He talks about the impact of shifting traffic trends, how COVID–19 changed the game, and why sometimes a business pivot isn't just smart—it's necessary. Shen also opens up about his newest venture: a brand inspired by Japanese craftsmanship and cultural preservation. From navigating the complexities of physical products to using social media and SEO to fuel organic growth, this episode is packed with practical tips and thoughtful insights for anyone looking to build a meaningful, resilient business. You won't want to miss this episode! Three episode takeaways: From Food Blog to Full-Fledged Business: Shen shares how Just One Cookbook evolved beyond recipes, expanding into YouTube, e-commerce, and community-building. You'll also hear him talk about how external factors like COVID–19 forced a shift in strategy, leading to new ventures and unexpected growth.  Crafting a Brand with Meaning: Discover how Shen's passion for Japanese craftsmanship sparked a new business rooted in tradition. He unpacks the power of appreciating quality, preserving cultural heritage, and building a product line that tells a deeper story. What It Really Takes to Scale a Business: From social media strategy to SEO, from paid ads to packaging logistics — Shen gives us a peek behind the curtain at the not-so-glamorous, but essential, parts of running a physical goods business. Spoiler: it's a lot, but totally worth it! Resources: Just One Cookbook Tasty Food Photography by Lindsay Ostrom 1,000 True Fans by Kevin Kelly Member Mouse Interested in learning more about setting up a donor-advised fund? Shoot Bjork an email here! Shopify Episode 481 of The Food Blogger Pro podcast: Maximizing the Impact of Your Email List with Nathan Barry from Kit The Billion Dollar Creator Podcast, hosted by Nathan Barry and Rachel Rodgers Stainless Steel Prep Trays - JOC Goods JOC PLUS Membership JOC Goods — the Just One Cookbook store Follow Just One Cookbook and JOC Goodson Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor! This episode is sponsored by Member Kitchens. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.  

Send us a textThe Worlds MOST Interesting Man Kevin KellyKevin Kelly is the founding executive editor of Wired and one of the world's most original technology thinkers. He's known for his optimistic, mind-bending takes on the future, from AI to the “Technium” — a living system of technology. His books like The Inevitable and What Technology Wants have shaped how a generation thinks about innovation. Kelly also coined the iconic “1,000 True Fans” concept that predicted the rise of the creator economy.Connect with Kevin! https://kk.orgConnect with Ryan! https://twitter.com/RyanJAyalaConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

  Art Is Personal: Embracing the Subjective Nature of Creation In this episode of A Creative Affair, Brie and Len dive deep into the subjective nature of art, with all its highs, lows, and beautiful nuances. Here's what you can look forward to: •The Subjectivity of Art: Why “good” art is in the eye of the beholder. Brie and Len discuss how different perspectives can bring about wildly different reactions to the same work of art. •Judging Art: What happens when judges and the public disagree? Len shares his experience judging a prestigious art competition and how the popular vote often doesn't match expert opinions. •Disappointment in Art: What to do when you pour your heart into a piece, and the world just doesn't see it the way you do. Spoiler: It's all about learning to separate your value from others' opinions. •Letting Go of Validation: How to find joy and fulfillment in creating art for yourself, not for the approval of others. Highlights include: •The importance of creating from a personal place. •How social media can distort art appreciation. •A look at the 1,000 True Fans theory and why it matters for artists. •The healing power of art and how it can act as a mirror for both the creator and the audience. Join us for a thought-provoking conversation about making art, trusting your process, and letting go of the need for external validation. Whether you're an artist or an art lover, this episode will get you thinking about art in a whole new light! Find out more: Len: For info about The Artist's Club, Drawing Class Len's Masterclass, Free online presentations visit https://www.lensschool.com/. Brie: To find out more about how to work with Brie visit https://creativemindscoach.com/quicklinks. Check out https://www.wildwomanphotography.com/ to find out more about her photography escapes/retreats and to check out her online portfolio.   Access searchable transcripts of these episodes: https://creativemindscoach.com/a-creative-affair-podcast/     Please don't hesitate to engage us in conversation by connecting with us on Instagram or send us an email at create@acreativeaffairpodcast.com.    Episode image by Len Metcalf. Cover art by Ami Plasse of GonzoViz.

In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch.Dive Deeper

I LOVE TALKING TO TRUE FANS OF REALITY TV! THIS IS A GOOD ONE!   I'm such a fan of today's guest because she's a TRUE FAN of reality TV, whether it is Bravo… VH1… WeTV…Own Network… she watches it! I've got Vanessa of the RealiTEA Recap here with me today, and we discuss a bit of everything! We talk: the new season of the Real Housewives of Atlanta, Kandi vs. Tamar (again, chile…), Toya & Reginae vs. THEIR FAMILY, the Real Housewives of Beverly Hills, and SO MUCH MORE! Download and listen today!   Subscribe to the RealiTEA Recap YouTube Channel! Follow Vanessa/RealiTEA Recap on Instagram! Follow Vanessa/RealiTEA Recap on Facebook! Follow Vanessa/RealiTEA Recap on TikTok!   HEY NEW YORKERS! Book my super talented massage therapist friend, Javier, for the BEST MASSAGE OF YOUR ENTIRE LIFE!! You deserve it! Visit his Instagram page and click the link in the bio!   *** HEY! Some of you have asked how you can show your appreciation for all the content provided by your mama's favorite Black geek. How about you buy me a beer/coffee? CLICK HERE TO SUPPORT! ***   New episodes of “I Ken Not with Kendrick Tucker” are released weekly!   DON'T FORGET TO SUBSCRIBE, RATE, AND REVIEW! I LOVE 5 STARS! EMAIL ME AT IKENNOTPODCAST@GMAIL.COM! FOLLOW ME ON INSTAGRAM! FOLLOW ME ON THREADS! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ep 219 is a fun one! We're welcoming in our first Brewery Brand Consultation, Strategy & Design expert from across the pond - Tim Weaver of The Brand Weaver. (@brandingforbreweries)He's also the host of the *NEW* Branding for Breweries Podcast - have a listen!Topics covered:- Changes in branding and what to expect- Mistakes breweries are making in branding- Ways breweries can use their competitors followers to grow there audience- The importance of consistency- Brewery memberships and mug clubsand some fun St Paddy's Day ideas breweries can use to increase sales. Cheers!Follow Tim at @brandingforbreweriestim@thebrandweaver.co.uk thebrandweaver.co.uk #beermightythings #1000truefans #beerbranding #branding

To get started with unlimited stock media downloads at one set price, head to https://storyblocks.com/CalumJohnsonGet 50% off Jotform's Annual Plan when you use this link: https://jotform.ai/future_toolsOur Merch drops soon! Be 1 of 50 to get EXCLUSIVE ACCESS: https://bit.ly/StayDelusional2 Follow Us!Instagram: https://www.instagram.com/calumjohnson1?igsh=MTdzbHI1b3c1b2dmag== Twitter https://x.com/calum_johnson9?s=21 Seth Godin https://www.instagram.com/sethgodin?igsh=aXR5am5sZWVvbW54 Watch our episode with Chris Do on How To Build A $1M Personal Brand: https://youtu.be/U6jNABV8jb4?si=XHL3GF43JwNZGY3g00:00 Intro02:00 The real meaning of marketing05:41 Stop making average C**p!10:25 How to get your idea to spread 14:12 How to choose the right product to launch18:09 Why we struggle to share our story with customers26:40 The RIGHT way to pick an audience for your product 30:02 The framework to find your target audience 37:15 How to make people feel connected to your story 42:09 Authenticity is a LIE! (Don't Do It)45:10 How to convert your customers to True Fans 54:55 Start small and grow big! About the video Today's guest is Seth Godin, aka the Godfather of Marketing—a bestselling author of 18+ books, founder of altMBA, and a Hall of Fame marketer with one of the most popular marketing blogs in the world. In today's episode, he shares the 5 steps of marketing anyone can apply to build a successful business

Raving fans of your business will do more for your growth than any other strategy. So how do you create a true fan for your brand? We dig into this 2019 episode talking through Kevin Kelley's 1000 True Fans article, and why nothing beats having a happy customer.    This episode is sponsored by Best Option Restoration of Northwest Arkansas. Are you looking for the trusted answer when disaster strikes in your home? Whether its water damage, fire damage, or mold, Best Option Restoration are the perfect answer for when you need that immediate response, which is why they have a 24/7 call line.    Call (479) 458-8840 or visit https://borestorationofnwarkansas.com/ for more information.    If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.   Interested in advertising on the show? Reach out via blake@goodadvicecoaching.com. 

Discover in the episode, 'Finding Success In The Music Industry Through Engaging Your True Fans' the secrets of success in niche music genres with Benjamin Groff on the MUBUTV Music Business Insider Podcast.

Resources Mentioned:"I Ran My 3rd Half-Marathon!!" Video: https://www.youtube.com/watch?v=TR8f1Oq9Dmk&list=PL_8P1WwUY1glsbdyzVdim4QQWQ9OXIUXe"1000 True Fans" by Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/ To check out YIELD Today Premium: https://www.buzzsprout.com/543310/subscribe Time Stamps:0:20 - My Energy is THROUGH THE ROOF Right Now2:20 - Seeing the Podcast as Treasure2:50 - I'm Doing YIELD Today Premium Content Again3:46 - The Power of Being Willing to Pivot5:00 - The Power of Knowing Your Audience6:39 - I Really Appreciate You Listening to This7:35 - The Power of Having 1000 True Fans8:57 - No Need to Force Anything11:00 - God Has Been Trying to Uplevel My Capacity 12:15 - The Power of Seeing the Treasure in People13:55 - The Power of Gathering MemoriesQuotes:0:35 - "Anything I'm doing with building my foundation is work that my Future Self doesn't have to do."3:10 - "If you really love what you are doing you will build up some kind of traction."4:21 - "It's SO fun when you can take a thought and turn it into a creation."5:33 - "He knew what was treasure for his audience."Support the show

Thank you for tuning into the Often Daunted Podcast, now proudly a part of the College Huddle Network. Then it's a Hoosier Simulcast as I recap the Battle4Atlantis with Geoff of the Hoosier Court Pod, go give them a follow (@HoosierCourtPod). Grateful he was able to let me vent and talk through the crushing realization that Mike Woodson just can't with the necessary neutrals it takes to hang #6. Then it's onto the latest headlines from the Hoosiers and the conference. Then it's onto Burke's Big Five (Disappointing Woodson Era Neutrals), and the Flaunted and the Daunted (a bummer one). Then it's onto a preview of the two upcoming should-be-gimmes, and getting you out with a hoosier history hit.Follow Burke across all socials @OftenDaunted. Thank you so much for giving the show a chance, LEARNING EVERYDAY. MAKING EACH EPISODE BETTER THAN THE LAST. Thank you all and have yourself a great day Hoosier fans!

In this episode, I've got something very special for you. Podcast Host Andy J. Pizza shared the first episode in his True Fan Series. It's number 476, and you can find it here.I encourage you to listen to all of Creative Pep Talk. It's stellar.If you got excited about the Luke In Time Mysteries Audiobook Omnibus, you can join the project here. Contribute what you want, and you'll get three audiobooks right now. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

Our guest is KEVIN KELLY, author of the game changing book Excellent Advice for LIving: Wisdom I Wish I'd Known Earlier. Kevin is the founding editor of Wired Magazine, and considered one of the most influential thinkers and innovators in the world. He is a popular speaker, author of multiple books, the original author of the "1000 True Fans" idea, publisher of Cool Tools and Recomendo, and host of the Cool Tools Podcast. We talk leadership, his new book, the difference between wisdom and advice, advice for young leaders, travel, and more. Make sure to visit http://h3leadership.com to access the list and all the show notes. Thanks again to our partners for this episode: DIGITAL FAST 2025 – register now to participate in the first ever Digital Fast 2025 at http://digitalfast2025.com. A shared initiative among ARO, THINQ Media, and Church of the City in Franklin, TN and pastor Darren Whitehead. Your church can participate along with hundreds of other churches, starting in January 2025 or leading up to Easter 2025. A simple streamlined 28 day campaign and journey to decrease distraction and increase devotion. Disconnect from your always on smartphones and reconnect to the things that matter most. Join thousands in the first ever Church led Digital Fast. Join in now at http://digitalfast2025.com. And OPERATION CHRISTMAS CHILD – Join in on the Christmas shoebox campaign this fall! Operation Christmas Child has been reaching millions of children each year with the good news of Jesus Christ through simple shoebox gifts. Get involved at http://samaritanspurse.org/OCC. Even in the hardest to reach places of the world, churches are being planted and communities are transformed. You can pack a shoebox this year and reach a child with the good news of Jesus. National Collection Week is November 18-25. Build your shoebox and find everything you need to get started by visiting http://samaritanspurse.org/OCC. 

How many people do you need to connect with to financially make or break your career? 1? 10? 100? 1000? In this episode we explore how you can figure out what it is that you're selling, so that trying to keep the lights on doesn't take all your creative energy. Part 2/4 of the Journey of the True Fan Series. Part 1 is episode 473 of Creative Pep Talk SQUARESPACE Head to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK SHOW NOTES: Co-Writing / Editing: Sophie Miller sophiemiller.co Audio Editing / Sound Design: Conner Jones pendingbeautiful.co  Soundtrack / Theme Song: Yoni Wolf / WHY? whywithaquestionmark.com   MENTIONED: Kevin Kelly 1000 True Fans: https://kk.org/thetechnium/1000-true-fans/ Julien Baker https://julienbaker.com/ Boygenius http://xboygeniusx.com SPONSORS: MIRO Miro is a collaborative virtual workspace that syncs in real time for you and your team so that you can innovate an idea into an outcome seamlessly - miro.com

The MidPacker Pod is part of the Freetrail network of Podcasts. Javelina form: https://forms.gle/i84gLEUFS3858fT77 You can now support the MidPacker Pod on ⁠Patreon⁠. https://www.patreon.com/TheMidPackerPod Make sure you leave us a rating and review wherever you get your pods. Looking for 1:1 Ultra Running Coaching? Check out Troy's Coaching Page https://runtraillife.com/pages/rtl-coaching-services "Customer experience is so important when you're brand building." "Product is hard. It's not just slapping a logo on something." In this engaging conversation, Troy Meadows interviews Kate Arsenault, founder of Runner, an innovative running apparel brand. Kate shares her journey from being a special education teacher to becoming an entrepreneur, highlighting her passion for running and the challenges of balancing motherhood with business. The discussion delves into the evolution of running in Kate's life, the creation of her brand, and the importance of community and mentorship in the running industry, especially for female founders. Kate emphasizes the need for fun in running and the supportive nature of the industry, while also addressing the complexities of self-distribution versus third-party logistics. In this conversation, Kate Arsenault discusses the importance of enhancing customer experience through personalized services and the challenges of product development in the running industry. She shares insights on balancing work and family life as a founder, the significance of community engagement at marathons, and the exciting plans for the upcoming Javelina Ultra Races by Aravaipa Running. The conversation highlights the dynamic nature of building a brand and the dedication required to succeed in a competitive market. IG: @rnnr.co Website: https://rnnr.com/ If you are enjoying the content, please consider supporting our sponsors using the links below. Sponsor Links:  ⁠Run Trail Life⁠ - https://runtraillife.com/ Use code: midpackerpod to double the donation from your purchase.  Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's. ⁠Freetrail⁠ - https://freetrail.com/ Visit Freetrail.com to sign up today. MidPacker Pod Links: ⁠Instagram⁠ | ⁠Patreon⁠ Troy Meadows Links: ⁠Instagram⁠ | ⁠Twitter⁠ | ⁠Website⁠ | ⁠Strava⁠ Freetrail Links:⁠ Freetrail Pro⁠ | ⁠Patreon⁠ | ⁠Instagram⁠ | ⁠Website⁠ | ⁠YouTube

Why aren't more people discovering and embracing your work? It must not be good enough, right?  You've heard it a billion times: Just do the work. But what if obsessively overthinking and over-tinkering is just as dangerous of a distraction as procrastination?  What would it look like if you redirected some of your focus away from micro-creative improvements and towards developing a more intentional relationship with new fans? In this episode we explore how to get new people to discover your work and form a meaningful long lasting connection with them as well! Head to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK SHOW NOTES: Co-Writing / Editing: Sophie Miller sophiemiller.co Audio Editing / Sound Design: Conner Jones pendingbeautiful.co  Soundtrack / Theme Song: Yoni Wolf / WHY? whywithaquestionmark.com   Nancy Duarte https://www.ted.com/speakers/nancy_duarte Billy Eichner https://www.instagram.com/billyeichner Invisible Things Books https://www.andyjpizza.com/invisiblethingsbook Also Mentioned: Andy Stanley 'Don't plan on winning the lottery'

Publishing a cookbook, fostering a community, and creating a work-life balance with Danielle Walker ----- Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker.  The Art of Cookbook Publishing with Danielle Walker Danielle's journey to becoming a cookbook author is anything but ordinary! From a chance encounter with a publisher to releasing her seventh (!!!) cookbook, “Make It Easy,” she's learned so many valuable lessons along the way that have propelled her into the successful cookbook author she is today. In this episode, Danielle shares her insights on building a strong community, understanding your audience, and prioritizing mental health and work-life balance. You'll discover how these strategies have helped her create successful cookbooks and maintain a fulfilling career. For aspiring cookbook authors and anyone looking to build a successful online community, this episode is for you! In this episode, you'll learn: The unconventional path to cookbook publishing: Early on in her journey, Danielle had a publisher reach out to her to work on a cookbook, and this unexpected opportunity led her to the world of cookbook writing. She's learned so much along the way and shares some valuable lessons from her early experiences in this episode — from the necessity of advance payments to the importance of hiring an agent. The importance of building a community: Danielle used Kajabi and Substack to connect more deeply with her audience and gather valuable feedback for her cookbook. By fostering a sense of community, she was able to better understand her readers' needs and preferences and shape the content she created for them. Prioritizing mental health and work-life balance: Danielle discusses how important it was for her to take a step back to reevaluate her work to ensure she brought value to her community and have a better relationship with her work. You'll learn about how she's been able to find a healthy balance between her professional and personal life — no easy feat! Resources: Danielle Walker's website Against All Grain Episode 443 of the Food Blogger Pro podcast: Why David Lebovitz Switched from Blogging to Substack Danielle's latest cookbook, Make It Easy 1,000 True Fans by Kevin Kelly Meals Made Simple by Danielle Walker (her first cookbook!) Episode 191 of The Food Blogger Pro podcast: Building a Better Bio with Ryan Walker Follow Danielle on Instagram and Substack Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Income diversification, monetization strategies, and memberships with Bjork Ostorm ----- Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we're launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships. Last week on the podcast, Bjork chatted with Ewen Finser. To go back and listen to that episode, click here. How to Address This Common Food Blogging Mistake Let's face it: most food bloggers are stuck in a rut when it comes to making money. They're relying on one source of income (usually ads), and that's a bit of a risky game. If Google or Pinterest decides to change their algorithms, your traffic and income could take a nosedive. So, what's the solution? Diversification! Instead of squeezing the same old orange, look for other juicy options. Affiliate marketing and sponsored content can be great ways to boost your income, but if you're looking to bring in recurring income, you may want to consider membership sites. They let you build on what you're already good at: creating awesome content and connecting with your audience. We hope you enjoy this episode — be sure to tune in to the second part of the mini-series next week! In this episode, you'll learn: Don't put all your eggs in one basket. Relying solely on ad revenue can be risky, especially if your traffic sources change. Diversify your income streams. Explore options like affiliate marketing, sponsored content, and memberships to create a more stable business. Build a strong business foundation. Focus on creating valuable content, engaging with your audience, and building relationships to support sustainable income. Resources: Memberful 1,000 True Fans by Kevin Kelly Ewen Finser's newsletter: Niche Media Publishing Food Blogger Pro Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsor! This episode is sponsored by Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

What needs to go into a training manual if you are teaching physical skills? How can you focus in on your super fans and create only for them, while still making a living from multiple streams of income? Guy Windsor explains more in this interview. In the intro, Amazon celebrates a decade of Kindle Unlimited […] The post Self-Publishing Training Manuals And Focusing On Your True Fans With Guy Windsor first appeared on The Creative Penn.

Ever feel like you're chasing a million followers when all you really need is a loyal tribe?

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we're on vacation. Because Athletic founder Bill Shufelt isn't just the “the Knight of Non-Alcohol Beer,” he's also got a fantastic founding story…Subscribe to our Saturday Newsletter: tboypod.com/newsletter Watch us on YouTube Submit Facts & Shoutouts Instagram, TikTok, LinkedIn (Nick) & LinkedIn (Jack)About Us: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today's top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe ----- Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress.  Future-Proofing Your Content with Andrew Wilder and Colin Devroe We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he's a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress's very own social sharing plugin (previously Grow Social Pro and Social Pug before that). This episode has been an affirmation for us all that to keep your content flourishing, you'll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did! In this episode, you'll learn about: Diversifying Your Traffic Sources: The landscape of social media is constantly evolving — while giants like Meta (Facebook, Instagram) hold significant power, it's crucial to look beyond them. You'll learn about the rise of the "fediverse," an open-source network allowing users to move between social platforms and take their content and followers with them, as well as the importance of diversifying your traffic sources and exploring emerging platforms to future-proof your content strategy. Build Lasting Connections with Your Audience: Growing a loyal email list is critical to building strong reader relationships. This episode emphasizes the importance of consistent communication and providing valuable content to your subscribers. The power of community is much stronger than you think and can help you and your content remain stable in the long run! Maximize Traffic and Community Through Strategic Tools: You'll hear about how various tools like Hubbub (their very own social sharing plugin), SaveThis (a tool within Hubbub Pro), and Flipboard can help you grow your audience — and your email list — while still providing value to your readers! Resources: NerdPress Hubbub Pro Hubbub Lite (free to use) SaveThis by Hubbub Flipboard Recap of Fediverse Webinar for Creators and Curators by Flipboard 1,000 True Fans by Kevin Kelly Nathan Barry's Newsletter Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Yoast and Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership