Podcasts about kickfire

Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-scenes. By the way, these two are related. If you understand how technology works and integrates, you’ll have a holistic view of your company’s marketing and can think strategically by connecting different marketing dots.  Here is a great example Say, you are a content creator by writing weekly blog post for your company. And you use DivvyHQ, a platform to plan, workflow, and collaborate with a team, to brainstorm and create content from beginning to the end. Your blog posts are then uploaded to your company’s website using Wordpress. These blog posts are used as part of email campaigns run on Drip, which is an email automation tool. Social media managers use CoSchedule to syndicate the content out to various social media channels and drive traffic back to your website. Since all the promotions through various channels are coming back to the website, the company is also using Google Analytics and Tableau to analyze marketing attributions and the performance of each channel. Once the visitor is on site, the team uses KickFire to see which company comes to the site by checking their IP addresses. Once we know that, the inside sales team uses Discover Org, Inside View or Winmo to get more intelligence about the potential prospects such as their email addresses, company’s marketing spends, and additional contact information. Do you see how each function uses different tools? Say, you are a content creator who creates weekly blog posts. Using Google Analytics, you can see which channels drive most traffic to your blog post. If email works well, you can have a chat with your email marketing manager and understand how you can optimize your blog post for email outreach. So, you don’t just create blog posts, you use other tools to understand your audience and marketing analytics to do your job better. It’s important not just do your job, but understand how your job as part of the overall marketing. So, what is the best way to understand your company’s martech stack? For many of us, we only work in sub-sections of overall marketing. Do we care about the complete martech stack? Well, if you want to foster your strategic thinking, you need to understand how the back-end works. This is not something that you can’t leave it to IT or junior marketing specialists anymore. The more you know that other people don’t know, the better off you can provide unique value-add to your managers, internal stakeholders, and customers.  Ok, how to gain insight into the complete martech stack? Pick a framework that you understand such as customer journey, sales stage or even by specific marketing functions. Here is I’d suggest. Google Stackies Award 2019. The Stackies Awards give marketers an opportunity to put their martech on a single slide that illustrates their “stack” which is the collection of marketing technology tools they use and how they conceptualize them working together. By going through the award winning stackie slides, you’ll get a sense the different frameworks companies use to showcase their marketing stacks. Here is a bonus: you can also see what are the popular martech tools out there and learn about new tools that you haven’t heard of yet. Once you pick a framework to map your company’s martech, start having conversations with IT, your marketing peers, internal stakeholders such as research, and analytics teams. Find out what tools they use and how they use them. Draw your own diagram to show how everything ties together as you understand it. It’s like a scavenger hunt. You go to different places to find clues to piece the puzzles together to create your own big picture. I love doing that. Review your findings with your stakeholders and refine them as you go. Viola! You have a high-level view of your company’s martech stack and you know how the technologies work together. You can start identifying gaps and exploring where you can add value. Most importantly, be able to have a strategic and intelligent conversations with various stakeholders using visual you create. I can’t stress enough how important it is to understand the martech stack of your company. By understanding that, trust me, you’ll look at marketing in a totally different light. If you have any questions, you know where to reach me. Just google Pam Didner. Again, if you like the podcast, please leave a review and comments on iTunes.  So keep hustling, my friends. You got this.

Account Based Marketing helps you narrow your focus on your ideal clients. But it will absolutely fail if you don’t align your sales & marketing efforts. Tina Bean and her team at KickFire have recently found success with an Account Based Marketing approach supplemented with utilizing their own platform to identify key accounts. An Account Based Marketing approach starts with the strategy of identifying key accounts. This effort needs to be collaborative from the very beginning. Sales needs to define what a worthy account looks like so that marketing can begin their engagement campaigns. It’s up to your marketing to create different messaging for prospects at various stages, and it’s up to your sales team to take that prospect through to a closed deal. It’s a tandem process. A truly joint effort of sales and marketing to come up with an initial list of key accounts, bring that buyer through the journey, and then keep them as a customer. Engagement is simply the key indicator of success with ABM. If a company can get their finger on the pulse of engagement in a prospect’s journey, they are well on their way to connecting with that that potential customer and closing a deal. Click the link in the first comment below for the full interview with Tina.

Today's episode with Tina Bean, the co-founder of VisiStat and KickFire. The origin of this conversation is a bit unusual: it started out as an interview for an article I was writing. As we talked I realized there was so much valuable information that I had to share it with you on the show. As you most likely know, VisiStat and KickFire are two valuable tools that provide in-depth information and predictive intelligence for companies around the world. Today we spoke about the different ways her companies see the world of predictive intelligence and which tools are most valuable for which companies. You'll learn so much from Tina on today's episode of Grow My Revenue!

On October 8th, in Ogden, Utah, Janelle Page and Matt Misbach will seal their love by exchanging wedding vows in front of a large gathering of family, friends, neighbors and colleagues. Theirs is not only a story of romance, it’s also a valuable lesson in personal branding and video marketing. Divorced and the mother of four, Janelle was having no luck attracting eligible suitors last year when she decided to apply her business experience - using video testimonials to help her clients generate more leads and make more sales - to the dating game. Her 8 ½ minute autobiographical YouTube video, #ManHunt, spelled out exactly who she is, who she is looking for, and who need not apply. It worked. Janelle and Matt share their tale this week on Monday Morning Radio with host and reputation coach Dean Rotbart. As Dean points out, mass marketing is great, but sometimes superfluous. “Whether you’re looking for a spouse, an employee, an investor, or a few new clients, laser-targeted marketing might just prove a perfect match for you as well,” Rotbart observes. Janelle is the CEO of KickFire, based in Kaysville, UT. Her firm specializes in customized, laser-beam focused marketing campaigns. Photo: Janelle Page of KickFire, and her husband-to-be, Matt Misbach Posted: September 21, 2015 Monday Morning Run Time: 33 minutes 43 seconds   Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots now booking for October and November 2015.