Podcasts about coschedule

The episode has been a long time coming. But it's well worth the wait. AI is everywhere and today we broke out our best production skills and have decided to share all our secrets. The Podcast Superfriends get together to review their favourite AI-powered tools. We reviewed the following. David showed us a jingle/song tool called Suno. Cost: nil. Matt Reviewed Vocal Remover which is free and separates the music from the vocal leaving you with two files to play with. (Thanks to James Cridland who shared this idea at Radiodays North America last week) Catherine shared one of her favorite tools from CoSchedule - which is their Headline writing feature. There is a cost to it but it takes out all the mystery out of SEO. Johnny gave us a tour of Adobe's Enhanced audio tool which turns your crappy echoey mess of a podcast and makes it sound like it was recorded in a studio. It is free but will only do 30 minutes at a time at the free level. A paid version of Adobe willl give you full access. Finally, Jag in Detroit, Jon Gay gave us some serious updates on Descript's Underlord, Riverside's forthcoming updates, and a non-AI hack to get rid of echo using RX-11 from Izotope. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Question, do you ever just get tired of researching ALL the tech options out there and just have someone tell you what works and what sucks? Me too. Me too. That is why I've put together this list of 10 things that we LOVE in my business. As an SEO consultant and Copywriter, I have a LOT on my plate and not a ton of time each week to get it done. We've worked HARD to figure out all the pieces, all the tech, and how to make it all work together well. Listen in for 10 things we use in my business to run a profitable business in 20 hours a week or less.    Disclaimer- some of these are affiliate links. Some are not. Headline Analyzer by CoSchedule- affiliate link See how all of our content workflow goes together to save yourself tons of time while you learn to generate leads the easy way with The Organic Marketing Framework  Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call  

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.Key Takeaways:The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.Resources: Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you working hard to create great content, only to have nobody read your blogs or listen to your podcasts? As much as I know that great SEO will help you, sometimes it's NOT actually an SEO problem but a TITLE problem!   And while each major platform- YouTube, Podcasts, Blogs, Instagram, TikTok, and Facebook has its own “rules”, there are a few hacks that will work for each platform- regardless of the algorithm and its changes.  So listen in, take notes, and learn how to write better titles for your content. Try Headline Studio by Coschedule (one of my fav tools) *affiliate link Learn the exact method we use to blog SMARTER not harder in The Organic Marketing Framework  Book Your SEO and Keywords Strategy Call Download the Content Strategy Repurposing Cheat Sheet Here Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com

A strong headline on your landing page is crucial as it garners more attention than any other element on the page. It serves as the first impression, influencing whether the reader continues to engage with your content. Additionally, it effectively communicates the purpose of your page. So, how do you craft captivating headlines for your landing pages? Find out how in this episode with Dr. Terri Levine. In this episode, she underscores the importance of a strong headline on your landing page and outlines ten key principles for crafting compelling headlines that resonate with your audience. Moreover, she offers practical examples of effective headlines, illustrating how to apply the techniques to your landing page. By following her practical advice, you'll learn how to craft headlines that not only captivate but also compel visitors to explore further, ultimately leading to increased engagement and success for your landing page.   Watch the full episode on Youtube: https://youtu.be/GvlpleGdWUA   Key Highlights From The Episode: [01:14] Why a strong headline on your landing page is essential [01:59] How to write the best headline  [01:03] #1 Ensure it prominently showcases your biggest benefit right at the forefront [02:28] #2 Ensure it sparks curiosity [03:10] #3 Make the headline about the visitor [04:11] #4 Use numbers and statistics [04:49] #5 When you make claims, keep them honest and realistic [05:41] #6 Ensure your headline has conviction [06:15] #7 Convey benefits  [06:28] #8 Make it easy to read and take any words out that aren't essential  [06:43] #9 Use powerful words in your headline [07:09] CoSchedule: https://coschedule.com/ [07:45] #10 Call out your specific audience [08:09] Learn more about headlines from The Conversion Equation: https://bit.ly/3uIWtid   Golden Nuggets: • The headline on your page is essential because it is read more times than anything else that appears on the page. Additionally, it determines whether the reader keeps reading your page and effectively communicates the purpose of your page. [01:20]  • The best headlines spark curiosity. [02:28] • The headline should focus on the visitor, not you or your services. [03:10] • Claims are more believable when supported by real numbers. [04:16] • The headline should contain a few words and be easy to read. [06:18]   Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Welcome to remote work life. Ben Sailer, Director of Inbound Marketing at WordPress. talks about how his career trajectory swung from journalism and PR to mastering the art of content marketing and SEO. His early endeavors with WordPress.com set the stage for a vibrant career, including a  six-year stint at CoSchedule before arriving at his current dream role. We get personal with Ben, discussing how unexpected job applications and strategic networking carved out his unique career path, emphasizing the value of being open to life's serendipitous opportunities.Join us as we challenge the conventional image of a linear career progression, drawing inspiration from Casey Neistat's jungle-vine analogy and my own leap into startup life. Our conversation reveals how tech industry shifts are redefining the professional landscape.SUBSCRIBE__________________________Apple PodcastsSpotify Podcasts Click here remoteworklife.io to get a free list of > 100 businesses that hire remote talent.SOCIALS ___________Subscribe On YouTubeConnect on LinkedIn

Thu, 25 Jan 2024 04:30:00 +0000 https://abenteuerhomeoffice.podigee.io/253-238-social-media-planungs-tool-coschedule db42d99cce5718a494518b5e289571e6 CoSchedule und wie's funktioniert CoSchedule ist sicher nicht das günstigste, um deine Postings vorzuplanen, aber es gibt eine Funktion, die ich nirgendwo sonst gefunden habe und ohne die meine Blogartikel wahrscheinlich nur meinen Newsletter-LeserInnen und Google bekannt wären ;-). Darum geht's in der heutigen Episode: Gründe, die gegen ein Social Media Planungstool sprechen Vorteile von Social Media Planungstools o Mein eigenes Posting-Verhalten als Beispiel o Es werden immer mehr Social-Media-Kanäle o Deine Zeit als wichtigster Vorteil Was geht mit CoSchedule? Funktionen, für die ich CoSchedule liebe! So funktionieren Templates in CoSchedule am Beispiel von neuen Artikeln Überblick durch die Kalender-Ansicht in CoSchedule Die Browser-Erweiterung für schnelles Posten Zum Überprüfen: Die Handy-App Was sagt dein Publikum dazu? Funktionen in CoSchedule, die ich derzeit nicht verwende Manche Postingarten sind händisch besser veröffentlicht Wiederverwenden deines Contents mit Recurring Natürlich gibt's auch Auswertungen fürs Social-Media-Management Und zuletzt: Die KI von CoSchedule Fazit Wenn du CoSchedulde 14 Tage lang kostenlos testen möchtest, dann kannst du das hier tun: https://abenteuerhomeoffice.at/mein-coschedule *) PS: Mit *) gekennzeichnete Links sind sogenannte Affiliate-Links. Das bedeutet, dass ich für meine Subscription eine Ermäßigung bekomme, wenn du über diesen Link buchst. Dich kostet das aber keinen Cent mehr! Kannst du dir vorstellen, wie viel es dir bringen würde, wenn du nur eine Veränderung pro Monat in deinem Home-Office umsetzt? Dann trag' dich gleich für den Newsletter aus dem Abenteuer Home-Office ein! Jede Woche ein exklusiver Selbstmanagement-Tipp. Das Neueste aus Blog und Podcast Empfehlungen zum Mitmachen und reinlesen Du bekommst mit deiner Eintragung sogar 4 Tipps pro Monat. Wenn sie dich nicht weiterbringen, kannst du dich jederzeit mit einem Klick aus diesem Newsletter austragen. 253 full CoSchedule und wie's funktioniert no Claudia Kauscheder 2310

Here's the secret: I'm not a one-man band. Yes, I lied all that time. Did you really believe I could push a podcast interview out every week for 163 weeks in a row, all by myself? Of course not. The Don't Waste Water Corporation is a hefty team of 22. But here's the catch: I'm the only human. Let me introduce you to my crew. First, there's my editing manager, a robot called Descript. In his AI team, we've got the Scribe, which turns all my recordings into text. Pretty standard so far, but it becomes swiftly cooler with the Grammar Maniac. If I record this: "So, what's the uh, name of your book?" The Maniac identifies the filler words and gets them out of the way.  In that same team, the Chopper chops out every word, and so if I were to say something as stupid as: Colmar is not the nicest place on earth, I just have to select the wrong word as you'd do in your text editor, and delete it. Job done! The work is then handed over to the Audio Engineer. Because sometimes a guest or me, may record on a poor microphone or noisy environment. And you certainly don't want to hear what a poor microphone or noisy environment sounds like. In more difficult cases I escalate it to Adobe Enhance Beta. And in last resort to iZotope's Neutron or Ozone Smart Assistants.  Back to Descript: the Audio Engineer has a quite dangerous colleague I very seldom use, but if needs be, I can emulate any voices and have them say whatever I want. For instance, here are two sentences from Alice. Can you find out which one really belongs to today's interview?  Now, this is for sure an audio podcast, but also a YouTube video. And would you like to watch me speaking if I avoided any eye contact with you? Well, if that was ever to happen, I'd be just one click away from having the rectifier bring back my eyes where they should be. Yes, that one is a bit scary.  What if I lean back a bit too much in my chair and go out of focus? Topaz AI brings me back to sharpness.  And what if I stumble? No wait. And what if I stumble? Not the right dynamic. And what if I stumble? Gling automatically picks my best take! Then, if I want to lure you into listening to a great interview, I can say it. But if I say it with subtitles, statistics say you're more likely to follow my advice. That's Captionator's job.  And while I record horizontally, getting the word out is more efficient in Vertical mode - but nothing to worry Final Cut's AI always prompts my best profile. And if I don't have time to edit the best quotes myself, OpusClip does it for me! A cool episode needs a cool title: My ideas are not always top-notch thankfully, Coschedule loves to rate them and propose improvements. While YouTube requires me to provide at least a decent thumbnail to distribute my content, I often have a hard time finding a relevant picture or illustration to promote a water or lithium topic. In these cases, I ask MidJourney for a solid basis and Photoshop Beta for added context.  Finally, while TrueSync, ColorLab AI, Insta 360 Studio, Leia Pix AI, and many I'm probably forgetting here have been sporadic members of the team but didn't stick in the long run, I've recently hired ChatGPT to compile the key episode highlights you'll find in the show notes and on the Don't Waste Water website.  Last but not least, all my English copy is written in Grammarly, which detects that "English" should take a capital letter. Yes, I know, you don't hear my grammar mistakes, so why bother? Well, my prospective guests have to read my emails first, and you only have one chance to make a good first impression. Why do I tell you all of that? First don't worry, if you were to use any of these tools, I wouldn't get a cent. This wasn't an ad with extra steps. No, I'm telling you that to highlight one of the ideas Claudia and Alice develop in their new book: AI may be neither a threat nor a waste, but used right, a way to enhance humans. 

Alex McIntosh is the Co-Founder and CEO of Thrive Natural Care, a skincare company that helps regenerate your skin, our planet, and farmer communities.To learn more, visit: http://honestecommerce.coIn This Conversation We Discuss: [00:00] Intro[00:53] What are Thrive Natural Care products?[01:22] Which came first, passion or product?[03:43] Business as an engine to make the world better[04:00] The starting point of Thrive Natural Care[05:10] Figuring out the idea to put your energy in[06:45] The Mini Piloto model[09:19] Getting featured in the New York Times[10:11] Regenerative farming to improve farmers' lives[10:50] Sponsor: Electric Eye https://electriceye.io/connect[11:47] Sponsor: Shopify https://shopify.com/honest[11:47] Sponsor: Sendlane https://sendlane.com/honest[15:12] Is it a good idea? Vs Should I not do this?[16:11] Launching a novel model bootstrapped[17:37] How the Mini Piloto was applied to Thrive[20:30] Celebrate the learning & racing to own “mistakes”[21:22] Where Thrive launched to market first[23:57] Struggles are not a period, but a cycle[24:45] Have a big vision & pay attention to your values[25:20] Culture amplifies your value[26:35] The best MBA is starting a business[26:50] The best way to support ThriveResources:Subscribe to Honest Ecommerce on YoutubeConnect with Alex linkedin.com/in/alex-mcintosh-4372888Regenerative, effective, plant-based skincare for every body thrivecare.coSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

While everyone agrees that transcribing your podcast is a good idea, there is some confusion over its value in SEO, and is investing the time it takes worth it? The Podcast Superfriends get together to discuss their experiences with transcription... so far. Services mentioned in this episode: Headliner: https://www.headliner.app/ VEED: https://www.veed.io/ Trint: https://trint.com/ Descript: https://www.descript.com/ Gotranscript: https://gotranscript.com/ Otter: https://otter.ai/home Riverside: https://riverside.fm/homepage Temi: https://www.temi.com/try-rev Podsqueeze: https://podsqueeze.com/ Capsho: https://www.capsho.com/ SwellAI: https://www.swellai.com/ Momento: https://studio.momento.fm/ Coschedule: https://coschedule.com/ If you want to watch us live, be sure to follow us in these places and you'll get a notification. This episode was recorded live. You can view the original recording here. Check out more from the Superfriends below: Johnny - Straight Up Podcasts David - Boston Podcast Network Jon - JAG In Detroit Podcasts Catherine - Branch Out Programs Matt- The Soundoff Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

After 54 episodes I can honestly say I've learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch. His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means: How to create a memorable tagline or band message - hint: think musically Building blocks of his Content DNA Using a manifesto to set expectations How to create a newsletter with double the average open rate Tips for creating content Number one secret for great copywriting John's Website: https://espirian.co.uk Check-out John's LinkedIn Loser video series: https://espirian.co.uk/linkedin-loser/ Get your copy of his book, Content DNA here: https://espirian.co.uk/book/ Links and Resources 15:47 Content DNA: Using consistency and congruence to be the same shape everywhere 42:37 Coschedule headline analyzer tool 42:40 Sharethrough headline analyzer tool Social Media: Linkedin: John Espirian Twitter: espirian Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on October 19, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web's most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co's Startup of the Year Competition. As a thought leader, Garrett is the author of "The 10x Marketing Formula" and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He's been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute. Get a FREE Trial of CoSchedule Content Marketing isn't living up to it's promises. For the past several years, content marketing has been all the rage. There are current success stories seemingly everywhere. Like I imagine so many of you have experienced, we adopted content marketing with high hopes here at CoSchedule. When we started up, we needed the traffic… we needed the success story to be our story… but we weren't getting it. Instead, we found quality + consistent content wasn't—and couldn't—be the promised driver of ROI. It just wasn't enough. Since then, we've honed the 10x Marketing Formula to grow from zero customers to 9,000+, zero email subscribers to 250,000+, and pageviews from zero to 1.5 million every single month. And we did it all in less than four years. Get a copy of Garretts New Book “10X Marketing Formula

In this week's Business Beat rundown, we hear about layoffs at Fargo tech firm CoSchedule and a new fitness center opening in the former Toys 'R' Us location. Plus, we hear about another small-town success story from Tammy Swift. For more business news, visit us at inforum.com/business.

Tod speaks with LaRissa Hendricks from CoSchedule about their Headline Analyzer tool. You can learn more at https://coschedule.com/today (this episode is a paid partnership)✅ Follow Tod on Social Media    (LinkedIn, Mastodon, TikTok, etc.)✨ GO PREMIUM! ✨   ✓ Ad-free episodes  ✓ Story links in show notes  ✓ Deep-dive weekend editions  ✓ Better audio quality  ✓ Live event replays  ✓ Audio chapters  ✓ Earlier release time  ✓ Exclusive marketing discounts  ✓ and more! Check it out: todayindigital.com/premiumfeed 

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind,  According to Rob Walch at Libsyn, "If you want to have a full launch by January 1,  you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week.  Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too).  Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite.  Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a  lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs.  AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality.  So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that.  QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 11/25/22 Videos To Watch Watch Capsho Video Demo Up with People Special  Up With People Superbowl Mentioned In This Episode School of Podcasting Capsho Word Hero (lifetime deal ) Anyword Descript Headliner Studio Mailerlite Repurpose.io Jasper Surfer SEO Castamatic New Podcast Apps Neil Hedley Episode on Advertising Neil's Copywriting Course Enhanced Marketing Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2 Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells

When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers. In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an active journalist during his undergraduate years. That;'s when he was introduced to the world of freelancing, and eventually to content marketing. AbdulGaniy's quest to contribute to the content marketing industry led him to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, and ReadWrite, among others. His writing has also been featured on brands like Moz, Coschedule, G2, Databox, and Smart Insights. In January 2021, he founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups, with a goal to help his clients acquire more users and grow MRR using ROI-driven content marketing. Discover all the great content from AbdulGaniy and his team at yourcontentmart.co

In this episode of The SaaS SEO Show, we've interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.************************Here's what we're covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule's content strategy. Updating the Marketing Strategy topic cluster. ************************Useful Links: CoSchedule's website: https://coschedule.com Nathan on Linkedin: https://www.linkedin.com/in/nathanellering/ Marketing Strategy Report: https://coschedule.com/marketing-statistics Marketing Strategy Topic Cluster: https://coschedule.com/marketing-strategy Marketing Ideas Topic Cluster: https://coschedule.com/marketing-ideas Website Copywriting Guide on CoSchedule's Blog: https://coschedule.com/blog/website-copywriting-template ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

As the head of marketing, Nathan Ellering and the rest of the team at CoSchedule have soared to new heights since their inception in 2013. Growing from a plug-in for WordPress to a full-fledged web-based management software for marketers, in just a few short years. CoSchedule is able to cater to businesses of all sizes, helping them to organize and schedule their content marketing in the most efficient way. Nathan and his team are continuously working to break down barriers in the marketplace, making it easier for marketers to optimize their messaging for the best exposure.“I think of marketing as an experience. No matter what stage you are in the customer journey, marketers are there trying to influence profitable customer action by delivering the right message to the right person at the right time.” – Nathan Ellering In this episode, Nathan Ellering of CoSchedule discusses:Widespread adoption of content marketing Utilizing team collaboration and customer feedback for product developmentPositioning and staying ahead of the marketRealigning vision and mission with product evolutionThought starters: How can I apply this thinking to my business?What are you doing in your business to gather feedback?Do you have a form, a survey, an email address that can be used to collect information? Are you just asking people directly? Do you have a way to document and share that information within your organization? Do you have a way of bringing that feedback back to the people that are developing your product? Do you have a way of making that feedback impactful to your business?What are you doing in your business to get content out there in front of people?Are you marketing in other ways? Would content be able to make your strategy a bit more well-rounded? Would it get you in front of more people? Do you need a blog or a podcast? Do you need scheduled posts, interactions and engagements with your customers?How are you championing collaboration in your own organization?How are you breaking down silos and barriers between teams? Are you allowing for that communication to happen in multiple avenues? How are you making sure that what the customer says to your customer success team or what the product engineering team thinks is indeed the right next move? How do you pull all of that together and move your product forward? Are you offering avenues for collaboration in your organization? Are there meetings scheduled intent on creating collaboration? Are there spaces in your organization that allow for multiple groups to gather together? Key themesCustomer FeedbackContent MarketingTeam CollaborationArtificial IntelligenceSoftware as a ServiceFor extended show notes, resources, and ways to connect, learn more at: mavenminds.com/season-1-trailblazers –Podcast Editor and Strategist: @episodeready

You aren't seeing traction with your content marketing.You don't know whether it's your content calendar, your audience, or your distribution process that's failing, but SOMETHING is failing.It is most likely your content themes.If you're trying to attract everyone, it will not work.I spoke with Ben Sailer, a Content Strategist who has worked with CoSchedule and WordPress about content themes. In this episode, we dive into HOW to create content themes that attract the right audience.Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

Are you wondering how to develop an audit plan for your business? In this episode, Dr. Terri is chatting with Mariette Steyn about her weight loss coaching business, which is focused on helping clients change their mindset and eating habits to achieve long-term results. They talk about one big success with a client that Mariette has worked with closely and has seen great results. She also discloses some marketing challenges she has faced on this coaching journey, and Dr. Terri provides great tools and advice on how to overcome those. Let's dive in! Key Highlights: [00:01 - 07:51] Audit of Mariette's Business • Dr. Terre welcomes Mariette Steyn • Mariette introduces her business A weight loss coaching business with a mindset focus • The importance of being mindful and conscious when eating [07:52 - 15:38] How to Design Your Business and Life • How Mariette has been able to increase her business Focusing on her ideal patient and drilling down on what they need • Check out The Conversion Equation, and learn more about reverse marketing • Use joint venture partners to increase the chances of success in a challenge [15:39 - 23:46] How to Overcome Marketing Challenges • Dre. Terri breaks down how to overcome marketing struggles and reach more clients Use multiple methods of marketing, including social media, email, and networking events • Why Dr. Terri recommends people to use CoSchedule for marketing purposes [23:47 - 26:32] Wrapping Up! • You need to start implementing more actionable steps in your business Head to Rethink Your Weight, and connect with Mariette! Key Quotes: "Figure out what's the next best step because our brains always go to everything that we are not doing." - Mariette Steyn "Long-term results come from changing your mindset and eating differently. Not going on the latest fat diet." - Terri Levine Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com  If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by TextExpander ★ Support this podcast ★

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you by TextExpander

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions. Listen to the entire episode at https://howibuilt.it/020Be sure to subscribe at https://howibuilt.it/subscribeThis clip is brought to you by TextExpander Get your FREE copy of my Automations Library ★ Support this podcast ★

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/ [Blog Post] Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/ [Blog Post] Internal Links for SEO: The Definitive Guide - https://www.99signals.com/internal-links-seo/ Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/ CoSchedule's Headline Analyzer - https://coschedule.com/headline-analyzer Social Snap - Check out my in-depth review: https://www.youtube.com/watch?v=yYjXtoFKzN0 -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below: Additional Resources: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content (Transcript): https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content https://www.groovehq.com/blog/turning-down-vc (GrooveHQ Example): https://www.groovehq.com/blog/turning-down-vc https://adespresso.com/guides/facebook-ads-beginner/ (AdEspresso Example:) https://adespresso.com/guides/facebook-ads-beginner/ https://www.leadfeeder.com/blog/webinar-marketing/ (LeedFeeder Example:) https://www.leadfeeder.com/blog/webinar-marketing/ https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 (CoSchedule): https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270 https://www.linkedin.com/in/georgioschasiotis/ (George's LinkedIn:) https://www.linkedin.com/in/georgioschasiotis/ https://www.marketingbound.com/ (Marketing Bound Website): https://www.marketingbound.com/ My https://www.linkedin.com/in/lauralbernhard/ (LinkedIn): https://www.linkedin.com/in/lauralbernhard/ Guest Bio: George Chasiotis is the Managing Director of https://minuttia.com/ (MINUTTIA), an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. Marketing Bound Description: Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Content marketing is a highly competitive space. Every single day, nearly 60 million blog posts are published and five billion YouTube videos are watched. Are you always trying to edge out search results to be on top? Discover how to reframe your mindset when it comes to content marketing. Today, we're talking to Garrett Moon, CoSchedule CEO, about how to handle such competition when it comes to content marketing and his new book, 10X Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results.   Some of the highlights of the show include: Marketers are responsible for bringing in leads, sales, people - big tasks - to support core business metrics. Garrett's book describes taking the formula, process, tips and tricks, and things that work and don't for CoSchedule and making them available to anybody to use and implement in their business and marketing process. Gartner's Hype Cycle: How new technology is adopted. When content marketing took shape a few years back, all of a sudden, everyone was adopting it and reworking their marketing teams, creating content, doing blogging, building email lists, and other tasks. Content marketing made a lot of promises to us. Now, Garrett believes we are entering the trough of disillusionment. We adopted content marketing, but what about those big promises that were made? What about the results? Why are you not getting the results you were promised? How do marketing teams provide business value? Content marketing needs to be reinvented. Garrett describes the "copy cat" epidemic in marketing. There is so much free content online where pieces of strategies, tactics, and other items are copied and pasted. However, it does not create an entire picture or blueprint. The goal is to create a framework from start to finish to find something unique to your business that only you can do and be successful with. Something that stands out and gets results. Creating Competition-Free Content: Not only is your business and products in competition, but your marketing is in competition with other marketing. Find a way to break past that barrier created by competitors. The book, Blue Ocean Strategy, refers to the Bloody Red Ocean, which is full of competition and where businesses are fighting each other to stand out - they're at war with each other. However, the Blue Ocean is wide-open and uncontested. You're free to swim around and move about because you have successfully been able to differentiate yourself from the competition. To differentiate your content marketing, focus on your topics, how you create content, and how to connect that content and share it with your customers. 10X reference: look at what you are doing and ask if what you are doing will help your team multiply results, including increasing sales leads and the number of visitors to your Website. Marketing teams need to focus on 10x growth rather than increments of 10 percent improvements. Marketing teams are designed to produce results, not worry about risks. Agile Manifesto: focuses on how software development could be better. A powerful way to cause engineers to rethink and reframe what they're doing. 10X Manifesto: focuses on how so much of marketing is about mindset when it comes to how we do and approach things. Results or Die: 10X marketers work in a results or die oriented business, not 10 percenters allowed. Many think of marketing as a process for things they do - marketing is the blog, social media channels, conference booth, etc. There's all these deliverables that a marketing team creates and hands off to others, such as the sales and support teams. Marketers are not here to produce Web ads or build a Website. They're here to help produce business results and help grow companies. 10X marketers understand that growth requires failure, strength is in progress, not perfection. Teams that embrace failure (fail fast) understand that it is not about failure but acknowledging imperfection. Marketing comes with assumptions: assume methods used to get the message out will work; assume there's the right mix of email ads; assume messages are right; assume the timeline is correct. Ever realize how much you are guessing? The problem is in the marketing plan. It becomes a risk-removal tool that leads to pointing fingers and placing blame on others. Instead of a plan, start with a goal. To start down the 10X marketing path, list what work you did this week. Are these 10X or 10 percent activities? Do any of these activities have the ability or potential, in a short period of time, to multiply results by 10X?   Links: Garrett Moon 10X Marketing Formula Gartner Hype Cycle Blue Ocean Strategy Agile Manifesto SpaceX Elon Musk CoSchedule   Quotes by Garrett Moon: “Everyone was really excited about it (content marketing). There was a lot of energy. A lot of hype behind it, and a lot of big promises that content marketing made to all of us.” “If we're going to really double down. If we're really going to continue doing this, how do we really make it sing? How do we really make it pay for itself and become a true part of our results?” “For us (CoSchedule as a start-up), it was results or die.” “Once teams start looking at what they're doing, how their processes are built, one thing they tend to find is that much of what they're doing is based on mitigating risk vs. generating results.”

Masooma Memon is a freelance content marketer who writes long-form, value-packed blogs for B2B SaaS companies such as CoSchedule, Databox, and Vimeo, among others. Masooma outlines the differences between product-led, educational, and top-of-funnel content. She explains why she doesn't end every piece with a call to action and how she turns readers into content loyalists. 0:00 Intro 1:08 Conversation with Masooma 2:09 Freelance writing process 5:22 What is product-led content? 9:45 Top of funnel VS educational VS product-led 12:30 Distribution 13:52 Mistakes to avoid 16:50 Call to actions (CTA) 18:30 How to get started 21:23 Results and use cases 24:58 Get connected 25:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Masooma: |Twitter | LinkedIn | Creator PageFollow Brett:| Twitter | LinkedIn 

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she's the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. April's book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service.   Some of the highlights of the show include: Career Change: Fake it til you figure it out. How hard can it be? Do it right, and the company grows quickly, gets acquired; you get bored and do another startup Definition of Positioning: How to win at doing something that a well-defined market cares about Perfect marketing execution won't save you from weak positioning; marketing execution and results are only as good as positioning that feeds into them Who should decide the positioning for your product? Everybody Siebel Story: Too small to buy out beyond a billion dollars Positioning Pitfalls: People don't do positioning deliberately; and when they try to fix it, they don't follow a process but wing it or write a “Positioning Statement” Positioning Statement Components: Who's your competitive alternatives? What are the unique capabilities or features that your product has? What's the value that those features can enable for customers? Who's my target customer? Is this a market that I'm going to win? Signs of weak positioning include: How a customer reacts to your product/service They compare you to a non-competitor; not in the right market Customer knows what you do, but not the value or why they should care   Links: April Dunford Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It CoSchedule   Quotes by April Dunford: “Not only is positioning a thing I should figure out, it's potentially a super powerful thing.” “Two years after graduating from engineering, I'm running this great big marketing team. It's global. I've got this giant budget...even though I was completely unqualified for it.” “I focus on positioning, mainly because I think people do a really terrible job at positioning. There's not many people that know how to do it right.” “A shift in positioning can totally result in a shift in the product roadmap, a shift in your pricing, a shift in a way you sell, a shift in your channels.” "You see signs of weak positioning across your entire sales marketing funnel, but often the place where it's most obvious is looking at how a customer reacts when they first encounter your product or your offering."

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that's not all. You've heard the expression, “content is king,” and that's still true. Your success has everything to do with the value and uniqueness that your content has to offer the people who will be seeing it! Today, we're talking to Tim Soulo, the head of marketing and product strategy at Ahrefs. Tim knows how to create valuable content, and he shares his best tips on finding keywords, promoting your content, and standing out from your competition.   Some of the highlights of the show include: Information about Ahrefs and what Tim does there. The most successful content produced by Ahrefs: the types of articles and pieces, as well as how they promote and analyze them. Tips on ranking for not only your core keyword, but also relevant keywords. The process Tim uses for coming up with content ideas. What it takes to outperform your competition. Why it's important for an SEO marketer to do research that no other blog has written about or compiled. Tim's thoughts on length and why it might not be important in the way that you are thinking. Tim also talks about long “ultimate guides” and gives his advice on making them more user-friendly. How to use backlinks to promote a piece to help it rank.   Links: Tim Soulo Ahrefs How to Do Keyword Research for SEO How to Submit Your Website to Search Engines CoSchedule   Quotes by Tim Soulo: “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” “You have to have something to offer which wasn't published, which wasn't said before you. You usually need to be at the forefront of your industry, you need to be a so-called thought leader.” “It's not about trying to crank everything you can into the article, it's about delivering value and persuading people that you can solve their problem in as [few] words as possible.”

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon? Today's guest is Nir Eyal, who says today's smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He's an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today's biggest and most valuable companies.   Some of the highlights of the show include: Skill of the century is the ability to cultivate focus Behavioral Design: Engaging, habit forming products built with consumer psychology in mind People use the Hooked model to engage with a product or service Step 1: Internal trigger (reason why you use a product - to modulate your mood, to feel something different; products and services cater to emotional discomfort) What's the user's itch? What's their pain point that occurs frequently enough to build a habit around? Step 2: Action (the simplest behavior done in anticipation of a reward and relief from discomfort; technology shortens the distance between the need and reward) Lewin's Equation: “People act in accordance to their personality and their environment” - the easier something is, the more likely people are to do it Step 3: Reward Phase (the itch gets scratched, the customer's need is satiated, and their problems are solved) Element of Variability: Something of mystery, something of uncertainty 3 Variable Reward Types: Rewards of the tribe, the hunt, and of the self If you can form a habit, you can engage people with your brand through a community/content habit, and monetization is the result of engagement Step 4: Investment Phase (increases likelihood of the next pass through the hook by loading the next trigger and storing value) Content, data, followers, and reputation get users to invest in your product Companies should make a deliberate effort to understand consumers better; what makes people click and tick, so you can build services that they want   Links: NirandFar.com Hooked: How to Build Habit-Forming Products Habit Summit Stack Overflow CoSchedule   Quotes by Nir Eyal: “Where we always start is what's the user's itch? What's their pain point that occurs frequently enough to build a habit around?” “The easier something is, the more likely people are to do it.” “Monetization is a result of engagement.”

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  These days, you need to create both a great Website and great content to rank on Google. Today, we're talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.   Some of the highlights of the show include: Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using Black Hat SEO strategy White Hat SEO: Show Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique: Research to figure out what content will perform well Ways to improve content - go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing “less is more” strategy and ranking   Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit CoSchedule   Quotes by Brian Dean: “You really have to create legitimately great content and a legitimately great Website to rank in Google.” “Everything starts with a keyword with SEO.” “They just regurgitate what's already out there and that's not the type of content that's going to rank as well on Google.” “There's tons of ways to make your content more valuable than the competition.”

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don't know how to use keywords effectively at all. Today, we're talking to Julia McCoy, the CEO of Express Writers. She's not only an amazing writer but also considered a thought leader in her industry. She talks to us about using keywords well when creating content.   Some of the highlights of the show include: How Julia got into freelance writing, what made her start Express Writers, and what she does there. An overview of the content strategy at Express Writers. How Julia helps older content maintain a high ranking in the search engines. Why targeting low-competition keywords works. How Julia finds the keywords and what tools she uses. How Julia defines good content for Express Writers. Tips on weaving keywords into great content. Why long-form content is important when it comes to ranking. Where to focus first if you're a content marketer getting started with keywords.   Links: Express Writers Julia McCoy Rand Fishkin: How to Create 10x Content SEMRush Mangools Julia's Content Strategy Course CoSchedule   Quotes by Julia McCoy: “Just having engaging writing is number one.  You have to write to be read. Number two, you have to be super thorough on the topic.”   “Once we have that keyword, it's not just about the keyword, it's about creating content where that keyword is the topic." “Consistency is key. Whenever you start, give your audience something to look forward to.”

How do you get a reputation as an expert in your field?Through consistency.Show up consistently.Narrow the focus of what you talk about.Add value to everything you do.The first step in getting known for a topic is to narrow down what you talk about to content themes.We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.During this interview, you'll learn:What is a content theme?Why are content themes useful?How can content themes be developed?Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.Show notes and resources: https://tinymarketing.me/ep11Sign-up for Tiny Talks and you receive actionable marketing tips every Tuesday: https://tinymarketing.me/newsletter

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Our conversation is going to help you set better goals and achieve more than you ever have before. Today, we're talking to Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and has a steady stream of stuff on okdork.com.   Some of the highlights of the show include: How Noah handles the marketing at Sumo.com and what has the most potential. How Noah ended up at Mint, where he helped grow the company from zero to more than a million users. Why Noah doesn't believe in hope in the business world. The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more. Common mistakes that Noah sees other people making. Why copying methods described on other people's blog posts doesn't work. The greatest piece of marketing advice Noah has received.   Links: Sumo.com AppSumo Noah Kagan Presents OkDork.com CoSchedule   Quotes by Noah Kagan: “I believe in hope in fantasy and fairytales in the real world or in the non-business world, but in business, no.” “If you're not making mistakes, you're probably not experimenting enough.” “At the end of the day, it really just comes down to you got to do it yourself... go and experiment yourself, go and promote something.”

1. Grammarly; 2. Hemmingway; 3. Cliche Finder; 4. Headline Analyzer; and 5. Email Subject Line Analyzer.Grammarly is a browser extension you can download on Google Chrome that will automatically check all of your online writing for basic spelling and grammar mistakes.When the program finds errors, it will underline them in red and provide a suggested replacement.If you want to invest a little more in your writing, there is a paid version with even more features that professional writers love.Ernest Hemmingway, the author that the app is named after, is known for writing with short, direct sentences that are very easy to read.Thus, the program will score the readability of your writing based on a number of factors, including how complicated your sentences are.Three helpful features are its “hard to read,” “simpler word,” and “passive voice” features.Hard to read looks at how long and winding your sentences are.Simpler word finds places where you are using a word or phrase that can be replaced with something more concise.The passive voice feature identifies the use of passive voice. Passive voice means that your sentence subject is a recipient of a verb's action. When writing copy, you almost always want to use active voice, where your subject acts on its verb. Active voice almost always packs a way bigger punch. You can learn a little more about passive and active voice here.Like Grammarly, Hemmingway has a paid version– their desktop app costs $20. However, the online version is free and works perfectly well.Cliche Finder does exactly what it sounds like— it finds cliches in your writing.Cliches are phrases whose meanings aren't literal. Some examples include “I lost track of time,” “don't put all of your eggs in one basket,” “time heals all wounds,” “gut-wrenching pain,” and “scared to death.”In the writing world, they are usually considered to be a huge no-no.While there is some room for cliches in casual copywriting, it is usually best to avoid using them excessively because they can make your writing more difficult to read.Headliner Analyzer works like this:You feed the program your headline. Then, they rank it out of 100. Their algorithm looks at the following (plus more):Words that make people more likely to interact with your headline.Words that make people less likely to interact with your headline.Number of words in your headline.Number of characters in your headline.The style of your headline.Reading grade level.They will also give you suggestions for improving your headline.Headline Analyzer and the next tool, Email Subject Line Analyzer, make it quite difficult to get a perfect score. I wrote a novel and the Analyzer and the SEO score was 79 so I went with it. Personally, try to aim for a score in the 60-80 range.I find that the tool is best used if you are stuck between a few different ideas and want to know which is best. It can also be fun to see the difference that small tweaks can make.Also by Coschedule, like the tool above, Email Subject Line Analyzer reviews email subject lines. It uses an algorithm similar to the Headline Analyzer, except the elements are optimized to get you the most email opens.A particularly helpful feature is that it will show you how your subject line will appear in people's inboxes. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://hubs.ly/Q0139TgJ0Website:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/company/wsi-smith-consulting/Make an appointment:https://app.hubspot.com/meetings/mick-smithBe sure to subscribe, like, & review The Doctor of Digital™ Podcast:https://www.spreaker.com/show/g-mick-smith-phds-tracksSign up for the Doctor Up A Podcast course:https://doctor-up-a-podcast.thinkific.com/

Have you seen a company build a free tool just to attract customers?Clearbit's Weekly Visitor Report and CoSchedule's Headline Analyzer come to mind.Sadra Boutorabi is someone who is no stranger to this strategy. As co-founder and head of growth of Namescan, he built and launched a free tool, and helped to secure the first $1m in revenue for the company.Today, Sadra leads growth at Tiny, a fast-growing company that provides an open-source rich text editor. On this episode we discussed:When is it a good idea to launch a free tool for lead genHow to decide what free tool to buildHow much resources to dedicate to this initiativeWhat other growth initiatives and experiments he has been runningConnect with Sadra on Linkedin for more information. Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter. 

**BEST OF 2021**Do you want to improve your writing?Writing is one of the fundamental ways we persuade people to take up our ideas, meet with us, or buy the thing we are selling. Want a snappier headline or to make sure you are communicating to the right audience. Want to find those pesky grammatical errors before you send your email? What if you see a nice font you like, but don't know how to find out which one it is?Text analyser Hemingway, writing assistant Grammarly, headline improver CoSchedule and font finder MyFonts are four writing tools I couldn't work without. Become a better writer with these four easy-to-use writing tools: Hemingway AppGrammarlyCoSchedule (Headline Analyser)MyFontsConnect with me on the socials:LinkedinTwitterInstagram  If you're looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au  CREDITSProduced by InventiumHost: Amantha ImberSound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.

In this episode of The SaaS SEO Show, we've interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy.Here's what you're going to learn: How important is the first-mover advantage How you can approach a topic cluster from a creation standpoint CoSchedule's approach to content ideation and content updating Don't forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.Stay Tuned:► Website► LinkedIn► YouTubeThis episode is brought to you by SaaS SEO agency MINUTTIA.

What trends are shaping inbound marketing in 2022? Our guest today is Ben Sailer. He is a skilled writer and marketer with deep expertise in content strategy, search engine optimization, marketing analytics, project management, and more. He is the Inbound Marketing Director at CoSchedule, a provider of agile software products that help marketing teams get organized and achieve greater results. In this conversation, we discuss what we learned in 2021. We look ahead to 2022 and talk about how inbound marketing continues to evolve as it grows in importance. Today's episode is brought to you by Convergo, a team helping entrepreneurial companies develop and implement revenue growth plans. If you want to accelerate your growth while building processes that allow the growth to be sustainable, you'll want to meet the team at Convergo. Just go to www.convergo.co to learn how other entrepreneurial companies are growing faster.

Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy.But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast creators must focus on producing valuable, entertaining, and educational pieces while also ensuring episodes don't sound too scripted.In this episode of Recorded Content, our host Tristan Pelligrino welcomes Ben Sailer, the Inbound Marketing Director at CoSchedule. Ben is an experienced writer, marketer, and podcast host. Ben hosts the Actionable Marketing podcast, a show which has been a part of CoSchedule's marketing strategy for nearly 7 years. Ben and Tristan discuss the difference between actionable and fluffy podcast episodes, the importance of preparation, and how to tie your podcast into your overall content marketing strategy.

Please follow ✅Email business inquiries to hello@patrickburns.coSchedule a free consultation to help build your brand!Every Brand Needs a Guide.It can seem overwhelming trying to digest the endless information and learn the complex technology when building a brand online. It's frustrating when your brand's voice falls on deaf ears. Finally, watching a competitor dominate the online market with an inferior product, or service can be the most disheartening.Patrick Burns comes as a guide to help you overcome these challenges.He is a digital marketing consultant. Averaging 1 Million + views every month from content marketing. He has worked in various industries to build brands online.From helping the development of your message to the tactical ways of distributing that message everywhere. He covers it all. Meanwhile making the steps simple, and straightforward so that you can execute them easily."My dream is to make yours come true."- Patrick BurnsDigital Marketing SpecialistFounder of Patrick Burns Co.Twitter: @patrickburnscoInstagram: @patrickburnscoFacebook: @patrickburnsco

One of the most important things you can do to grow your podcast is work on your visibility strategy to be seen by listeners across all audiences. This week, episode 6 of Listeners to Leads is about creating a visibility strategy! In this episode of Listeners to Leads, I'm sharing with my guest Valerie Friedlander the importance of making yourself visible across platforms and actionable steps you can take right now to create your visibility strategy. I also discuss with Valerie some of the following: SEO-friendly and attention-grabbing podcast titles. Leveraging YouTube alongside your podcast.Working on your visibility strategy to expand your reach.The importance of reviews and how to get them.Try out one or two of these strategies this month and see if you can expand your podcast's visibility. So be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH VALERIE FRIEDLANDER:PodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramWork with Galati Media! LINKS MENTIONED IN THIS EPISODEHeadline Analyzer from AM Institute Headline Studio by CoSchedule   Podcast Addict

0:00 Intro 1:50 Conversation with Ben 5:00 Marketing in North Dakota 12:15 Why podcast 23:00 Opportunities for conversations 26:15 Streamlining podcast production 30:10 Consistent format and theme 32:40 Preparing for interviews 36:00 Podcast aha moments 44:30 Outro Get our newsletter and sign up to be on our waitlist!Ben: |Twitter | Actionable Marketing Podcast | CoScheduleFollow Fathom:| Website | Blog | Twitter | LinkedIn

Make your email marketing profitable by following these 7 smart rules. Your need to satisfy your customers and increase their desire to read what you offer.Resources mentioned in this episode:The Goodness Squad Podcast episode 50Subject Line BlueprintHeadline Analyzer by CoSchedule

Your email subject lines are like a poorly frosted cake. It might taste delicious on the inside, but it sure doesn't look very appealing. This episode will help you create subject lines that will get people to open your emails. And, there might just be a special bonus for you.Resources mentioned in this episode:Misty's TemplatesSubject Line BlueprintHeadline Analyzer from CoSchedule

What are the important aspects of writing for PR? How can you get reach and exposure for your article? What are PR professionals’ biggest writing pet peeves? If you’re new to the PR world or want to improve your writing, this is the podcast episode for you! In this episode of the Social PR Secrets Podcast, host Lisa Buyer discusses all things writing! From SEO to headlines, Lisa shares her tips and tricks on how to be a better writer. Lisa is the founder and CEO of The Buyer Group, where she develops Public Relations strategies for her clients. She is also the editor of Social PR Chat, your one-stop-shop to learn everything there is to know about PR. Additionally, Lisa is the author of Social PR Secrets and a professor at the University of Florida. It’s All About the Headline How many times have you clicked on an article because the headline intrigued you? Probably multiple times a day. Your headline is what is going to grab your audience’s attention. It should be enticing, not dry. Lisa Buyer recommends you add topical, descriptive, and emotional words to it. Her PR Secret? Use the CoSchedule headline analyzer. Type in your potential headlines and pick the one with the highest score! Another way to write better headlines is to get inspiration from other publications. She suggests NewsWeek, the Wall Street Journal, USA Today, and The New York Times. Lisa on Writing for SEO Search Engine Optimization is a big part of social PR. The best way to learn about it is to buy an SEO plug-in. Lisa’s favorite is Yoast SEO Premium. It gives you a readability score and judges how well your article will do in search engines. The website is also full of educational articles to help you understand SEO better. Lisa Buyer explains that when articles show up on google, it is their meta-title and meta-descriptions that actually pop up from the search, not the actual headline. When you think about meta, you need to understand you’re writing for marketing. Keep Your Audience Engaged With so many people consuming media on their phones, it’s easy to lose readers. To avoid that, Lisa emphasizes the importance of a good headline. She also advises dividing your article into paragraphs broken up with subheadings. Sentences and paragraphs should be short. Lisa Buyer encourages keeping paragraphs between 150 and 200 words. She also likes using bullets to make everything simpler and clearer. Lastly, try to stick to easy language. If the words or sentence structures are too complicated, you risk losing people. Lisa's Biggest Pet Peeves

My guest this week is Tammilee Tillison, a travel and lifestyle blogger. I think you will find it interesting to hear what she has to say about blogging in these niches. Tammilee and her husband have been blogging for over ten years on their blogs, tammileetips.com and parkrangerjohn.com. Monetizing a Travel Blog Tammilee and her husband John live in Washington state but they travel on average 160+ days a year. They have several revenue streams. They have ad revenue, sponsored posts, sponsorships on social media, and affiliates. Tammilee is currently figuring out SEO since it was not even relevant when she began blogging. Work-Life Balance as a Blogger Tammilee doesn't have much downtime. She works even when she is on vacation, knowing that every experience is going to be put into her content. But burnout happens to everyone. Tammilee tries to avoid burnout by spending time doing something she enjoys, like reading, and pushing away the hurried thoughts about everything she could be doing. The Instagram and blog posts make it seem like travel bloggers live carefree, happy, unburdened lives. But behind that, they are constantly thinking about how they're going to use their experiences, and so they aren't always just enjoying the moment. Creating Curated Content Tammilee is monetizing off of her blog. She wants to have content and pictures that make people want to go to the places she's been. To do that, she sometimes has to create a story using only one picture. Spending a lot of time making an image perfect is how Tammilee can show the quality of the entire trip or vacation. Outside of the lovely images, we are running businesses. We are trying to make money and support ourselves. Tammilee tries to show every side of the destination so that her audience is not misled by thinking that every area is as beautiful as one photo. Traveling For Free as a Food Blogger People who go into travel blogging so that they can travel for free not only give the business itself a bad rep but are misleading. No one is going to travel completely free. There will be expenses, even if you're getting hotels free, tickets free, etc. Tammilee's business expenses are invested in camera equipment, travel expenses, and the time itself that this job takes. Traveling for free is possible, but there are pros and cons to every situation. Make sure to ask someone who has been in the business longer than a year, so you can understand both sides of the story. The Logistics of Being a Travel Blogger Although it depends on the level that you're at as a travel writer, Tammilee can reach out to a hotel and say that she would like to come and write about the hotel. They do get many offers but whether they accept it depends on whether it looks good, whether it fits into their calendar, etc. You may get a $150 hotel night offer, and then there are many asks in return for that. They want your photos, tours of the best rooms, etc. It's not just about what you're getting. It's also what you're bringing to the brand. Social Media Platforms Instagram is the big player right now. It's likely that at some point, the bubble is going to burst and something else will take its place. Someone who is on multiple social media platforms will be able to reach a different type of audience on each one and be able to monetize on more readers. Tammilee does have a Youtube channel, but she doesn't use it very often because she doesn't enjoy making videos as much as she does taking pictures. Tammilee does a lot of Instagram stories and Facebook live videos. With Facebook live, she can pop in and then just show everyone around her environment, in a true, non-curated way. Some brands do want blog posts and some don't care anymore. Brands that have been in the business longer know that the social platforms are constantly evolving, so it's a good idea to have a finger in every pie. Niching Down as a Blogger Tammilee has a built-in audience that has been with her on a journey over ten years, and so she can expand from traveling blogging to lifestyle blogging. She can write about travel, food, and lifestyle depending on the audience she wants to reach and her mood. Tammilee's audience is one big group of people and contained in one email list. She sends everything to everyone and lets them decide which links they want to click through on. Tammilee's Most Used Tool Tammilee loves Tailwind, because even when she's tired or too busy there is something steady going out to her audience. Tammilee also loves Coschedule and has it set up for a year in advance. Travel Tools Tammilee says to invest in a really good phone with a killer camera. She has a Samsung Galaxy 10. Even though they have expensive cameras, sometimes there is a need to take pictures quicker, and having a phone to snap a picture makes all the difference. I just did my last sponsored post with my phone alone. The camera quality is so high, the photos look better than ones taken on my camera when I first started out. Top Three Travel Destinations Tammilee encourages people to travel somewhere that would make them slightly nervous, and see how different it is from their preconceived notions. If you have a place that you've always wanted to go to, every time you see it you wish you were there, you need to visit that place. Visit a place where you have memories. A place you went as a kid, or a place that your family talks about, so you will have those memories again. Travel Blogging Advice Tammilee would say that finding your tribe of people who will help you push through the hard days is the most important thing. Her tribe consists of her husband and women who are doing similar things as Tammilee. In this industry, there is a lot of competition and distrust, but if we come together, work together, and build each other up, we can all benefit. Tammilee's Blogging Why Tammilee wants to inspire people to live their best life. That can look like so many different things, but she wants to inspire people to do what makes them happy, what makes them feel fulfilled. What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by converting your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Read the podcast transcript HERE: TOP 4 TAKEAWAYS FROM THIS EPISODE When all of your experiences make up your content, you have to take special care to avoid burnout  Don't fall for the illusion that travel bloggers always enjoy 100% free travel Learn how to use social media to your advantage in order to secure more sponsored content Niche down now and you can expand once you have a loyal audience

In today's episode, we're talking to Elise Dopson, an elite B2B freelance writer who's worked with or been featured on sites like HubSpot, CoSchedule, The Content Marketing Institute and ConversionXL to name a few.

Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Where To Listen, Watch, Review, and Share With A Friend! Spotify http://bit.ly/swequity iTunes http://bit.ly/se-it Laughable http://bit.ly/2k7y6Ff Facebook: http://bit.ly/se-fbp Law Smith is an SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting. Eric Readinger is a Website Producer, Video Editor, and Partner at Tocobaga Consulting.

In today's episode, we're talking to Garrett Moon, the CEO & Co-Founder of CoSchedule, the marketing calendar, and suite of related tools designed to help marketers and content professionals stay organized and scale their processes.