Podcasts about using google analytics

Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that's so simple, you might just roll your eyes and think it can't be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love. Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dust. Once you've identified those star pages, it's time to get crafty and whip up a quick cheat sheet or lead magnet. Who doesn't love a freebie? You can easily create a PDF that people can't resist signing up for, even if it's just a glorified summary of your blog. And yes, I did have a moment where I wondered if people even realize they can bookmark a page, but hey, if they want a PDF, who am I to judge? Now that you've snagged their emails, you can start sending them all the fabulous stuff you've got up your sleeve, from show updates to special offers, all while feeling like a total marketing genius. It's like getting a backstage pass to your own show!Takeaways: Having a newsletter is super powerful, but growing it can feel like a full-time job. Using Google Analytics can help you pinpoint your website's top pages for better engagement. Creating lead magnets from top-performing content is a total game-changer for email sign-ups. It's wild how a simple PDF request can boost your newsletter subscribers overnight. Social media is like a tiny trickle compared to the flood of potential from a newsletter. Invest some time to set up your stats and watch your audience grow—no magic wand required. ReferencesGoogle AnalyticsFathom StatsJoin the School of PodcastingThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guest [01:44] Using Google Analytics for keyword insights to optimize online presence [03:44] Benefits of using specific search terms to increase website traffic [05:21] The value of keywords and search terms tailored to audience intent [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow  [10:24] Using Jobber to improve your marketing [11:07] Becoming a voice of authority by engaging on forums and social media [12:11] Engaging with local causes and donating time or products for exposure [14:10] Choosing the right social media platform and focusing on evergreen content [16:08] Leveraging AI tools to create unique social media visuals [18:05] Benefits of affiliate programs to create a cost-effective sales network [19:20] Avoiding discount code leaks for better attribution tracking [21:25] Referral programs with simple incentives for satisfied customers [23:18] Emphasizing revenue-sharing over traditional ad expenses [24:01] Exchanging services for marketing placements as a budget-friendly tactic [25:02] Creative social media management partnerships for engagement [26:58] Low-cost tools like email marketing for regular customer engagement [29:44] Adam's Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned discuss how losses can be beneficial for businesses by highlighting common mistakes brands make on their websites. They emphasize that new users typically do not scroll down far on homepages, suggesting that critical information should be placed above the fold. The importance of effective navigation is stressed, as most new users tend to use the menu rather than scrolling. They advocate for a user-centric approach, focusing on clear use cases and educational content in navigation. They also point out that rotating banners are often ignored, and brands should prioritize showcasing their most recognized products to new visitors.

In this week's episode of the podcast, I'm pulling back the curtain on my 30 day experiment (that I'm chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I'm talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.I'm going to be covering why we'r ending the experiment in the first place, how we're leveraging a webinar to hit our numbers, and what's been happening so far…Some of the topics I'll cover include…Why I decided to go “all in” and “play full out” on this promotion - and the benefits we're seeingHow I tapped into relationships I've built to help create better odds of success in the experiment.How we're analyzing our data, and leveraging analytics other than make better decisions going forward too!Tune in to get the low down…Links Mentioned:GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's WebsiteTIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we're doing with the daily instagram posts to drive more traffic and engagement to our social media.09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.15:06: Using Google Analytics and data to determine what the return on the permission that we do is.18:19: The value of calling in relationships that I've built over the years, and what you can take away from it - even if you don't have any business contacts yet.20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.23:35: DM the word “SALES” on instagram for a special invite!1:01 - Invitation to GetSalesDaily.com

Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise. While Amy mainly works with service based businesses, today I've invited her on to share advice about social media planning and content strategy for product businesses in 2024. Amy offered really valuable insights into mapping out social media over the next year - from identifying relevant channels and navigating trends to determining the types of content and campaigns to prioritise each month. Whether you meticulously plan out every social media post or take a more spontaneous approach, there is lots here to take away and use in 2024.An introduction to herself and her business (02:07)Why you should start thinking about your 2024 social media now (02:43)Working out your key dates for the year ahead (04:09)What to do if you have a month where it looks like you won't have something to talk about (08:54)The power of relaunching products and services (10:54)How often you should be posting about your products, and the mix of posts you should be sharing (12:26)The importance of using Instagram stories (13:51)Deciding which channels to focus on (18:18)Using Google Analytics to make strategic choices about which social media channels are working for you (22:39)Navigating social media trends like Threads (26:52)Using micro influencers (38:49)Her number one piece of social media advice for product creators (39:36)The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Femtrepreneur WebsiteFemtrepreneur FacebookFemtrepreneur InstagramFemtrepreneur YoutubeLET'S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get on the waitlist for my Group Product Creation ProgrammeJoin the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

Today's episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously. Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions. With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura's background offers businesses a unique approach to analysing their next campaign. KEY TAKEAWAYS COVERED IN THE PODCAST How your data can help you make better decisions What you should be tracking through Google Analytics GDPR compliance and tracking your customers online LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Laura on LinkedIn and Instagram Sign up for Laura's email list 'The Forecast' Connect with Teresa on Instagram, LinkedIn or Facebook Transcript

Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year? In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show.  I talk about why we should be auditing our shows, the aspects to focus on during the process, like sound quality, tone, and content impact. I also highlight the importance of keeping track of listener demographics and engagement, feedback, social media interactions, Google analytics for websites, and maintaining consistency.  I explain why it's important to hear and receive input from listeners, tracking performance over time, surveying competitors, analyzing interview guests' impact, and monitoring episode-specific calls to action.  Ultimately, all of these efforts should align with your Key Performance Indicators (KPIs) to ensure continued growth and lasting impact. I share the ‘how' in this conversation. Learn about: [0:00] Intro [1:33] The Importance of Auditing Your Podcast [2:12] The Role of Sound Quality in Podcasting [3:35] 12 Areas to Audit in Your Podcast [3:57] Content Evaluation: Quality and Relevance [6:12] Understanding Your Podcast Analytics and Metrics [8:33] The Value of Listener Feedback [11:33] Engaging Your Audience on Social Media [13:27] Using Google Analytics for Your Podcast Website [15:32] Tracking Trends Over Time [17:09] Doing a Competitor Analysis [17:33] Performance Metrics and Analytics Tracker [19:20] Guest and Interview Analysis   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

This is a recap of the top 10 posts on Hacker News on July 4th, 2023.This podcast was generated by Wondercraft: https://www.wondercraft.ai/?utm_source=hackernews_recap Please ping at team AT wondercraft.ai with feedback.(00:43): Companies must stop using Google AnalyticsOriginal post: https://news.ycombinator.com/item?id=36583906&utm_source=wondercraft_ai(02:55): More than 75% of Steam games tested are playable or verified on the Steam DeckOriginal post: https://news.ycombinator.com/item?id=36586346&utm_source=wondercraft_ai(04:58): Sao Paulo: A city with no outdoor advertisements (2013)Original post: https://news.ycombinator.com/item?id=36586632&utm_source=wondercraft_ai(07:04): How to build a website without frameworks and tons of librariesOriginal post: https://news.ycombinator.com/item?id=36591032&utm_source=wondercraft_ai(09:45): Turning my hobby into a business made me hate itOriginal post: https://news.ycombinator.com/item?id=36588514&utm_source=wondercraft_ai(11:52): Dutch rules will soon prevent schoolchildren from having a phone in classroomOriginal post: https://news.ycombinator.com/item?id=36586127&utm_source=wondercraft_ai(13:47): A curated list of uBlock origin filtersOriginal post: https://news.ycombinator.com/item?id=36585371&utm_source=wondercraft_ai(15:31): Makie, a modern and fast plotting library for JuliaOriginal post: https://news.ycombinator.com/item?id=36587875&utm_source=wondercraft_ai(17:47): ZFS 2.2.0 (RC): Block Cloning mergedOriginal post: https://news.ycombinator.com/item?id=36588240&utm_source=wondercraft_ai(20:02): Bottles – Easily run Windows software on LinuxOriginal post: https://news.ycombinator.com/item?id=36592930&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of setting up reports that provide insights into what's working and what's not, and they discuss Google Analytics 4's Story Lytic Framework, which allows marketers to define engagement and tell a story through data. They also emphasize the need to understand the platform and use custom parameters to enhance Google's opinion of traffic sources, and they suggest that capturing specific events can improve marketing strategies.In This Episode, You'll Learn:00:00 - Welcome Chris Mercer to Perpetual Traffic00:02:12 Lack of interest in technical tasks and the importance of measurement00:06:49 Emphasis on the importance of measurement and overemphasizing it00:10:47 GA4 and its impressive total of unlimited features00:20:17 Frustrations of using analytics reports and understanding general trends and patterns00:27:16 The importance of a proper measurement strategy for Universal Analytics00:30:33 Using Google Analytics 4's Story Lytic Framework to define engagement and tell a story through data00:39:47 Challenges with efficacy of top-of-funnel campaigns in Google Analytics 400:46:20 The importance of rebuilding in Google Analytics 4 instead of migrating data from Universal Analytics00:50:14 Using a measurement strategy to control marketing tools and tell a story00:53:45 Free resources available to improve measurement strategy and connect with expertsTools Mentioned:Google SupportMeasurement MarketingGoogle BardPT Episode 384Microsoft ClarityLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Jessica Combs speaks Google Analytics-ese! Wait, what? She teaches solopreneurs how to one-up the competition by optimizing their sales funnels using Google Analytics. She removes the anxiety from analyzing data and make analytics approachable and fun! Sign up for the free 21 day productivity challenge, The Productive Life, find out about my newest masterclass, and where you can listen to The Mister Productivity Podcast at https://mark-struczewski.ck.page/links  WHO IS MARK STRUCZEWSKI? I'm a productivity coach who helps solopreneurs banish calendar and task overwhelm to stay on top of their business, not be run over by it. Host of The Mister Productivity Podcast.

You can better serve your audience by understanding their behavior on your website, who they are, where they came from, and where they go. Google Analytics will tell you all this, and more! This Wednesday, Jeanette talks about the importance of setting up Google Analytics properly and ensuring that it is always collecting data. Tune in and start tracking your numbers today.If there is one thing you should be learning and implementing from this episode is the importance of having Google Analytics set up and running because you can gain valuable insights into your audience's behavior, which can help you better serve them. Even if you don't fully understand all of the data that is being collected.Yes, you could be running polls on Instagram, and chatting with your audience, and coming up with ways to improve your services, but those should not be the only sources of information when you are strategizing. Analyzing what can be improved in your systems is also a numbers game. And while Google Analytics and Social Media are doing it's job and making your life easier, you can enjoy a nice weekend offline, making memories with your family. In this episode:What is Google Analytics used for?Why is it important to have Google Analytics set up for your website?Why is it important to ensure that Google Analytics is always collecting data?How could you use Google Analytics to improve your website and your services?Wanna go deeper? Watch the Free Webinar HERE: https://unapologeticallyunstoppable.captivate.fm/missingpieceConnect on the grams https://instagram.com/jeanette.peterson

Whether you're a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website. You have never heard about SEO? Don't worry we will explain all the details to you in this episode.  Having high-quality content and improving your search engine rankings can help a lot your nonprofit. Are you unsure where to start?  Luckily, on this podcast episode, we are going to cover some important topics like: What is SEO The right time to invest in SEO Best website tool that has SEO embedded How to name pictures in an SEO friendly way The distinction between SEO and paid advertising Google grants process How hosting online events will help you in your positioning Using Google Analytics in your favor Helping donors find you How important it is to translate your content to other languages  Using internal links and external links Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor. How to contact Betina Pflug? Send us an email at podcast@wity.tech www.wity.tech https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw https://www.facebook.com/wity.coaching https://www.instagram.com/wity.coaching/ https://twitter.com/witycoaching https://www.linkedin.com/in/betinapflug/   How to contact Ashley Kochans? Use her contact form on her website  Visit https://kochansconsulting.com/ to schedule a call  https://kochansconsulting.com/how-to-create-a-keyword-strategy/ 

Whether you're a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website. You have never heard about SEO? Don't worry we will explain all the details to you in this episode.  Having high-quality content and improving your search engine rankings can help a lot your nonprofit. Are you unsure where to start?  Luckily, on this podcast episode, we are going to cover some important topics like: What is SEO The right time to invest in SEO Best website tool that has SEO embedded How to name pictures in an SEO friendly way The distinction between SEO and paid advertising Google grants process How hosting online events will help you in your positioning Using Google Analytics in your favor Helping donors find you How important it is to translate your content to other languages  Using internal links and external links Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor. How to contact Betina Pflug? Send us an email at podcast@wity.tech www.wity.tech https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw https://www.facebook.com/wity.coaching https://www.instagram.com/wity.coaching/ https://twitter.com/witycoaching https://www.linkedin.com/in/betinapflug/   How to contact Ashley Kochans? Use her contact form on her website  Visit https://kochansconsulting.com/ to schedule a call  https://kochansconsulting.com/how-to-create-a-keyword-strategy/ 

Wondering if all the work you do on social media is worth it? I'll open your mind to what's possible for you if you take control of your visibility. Using Google Analytics you can see exactly what is making an impact on your sales. To access the information:  Left Menu go to Acquisition All traffic Source/medium  Filter your date menu for the whole year. Listen in to see what 2 top sources you can control and the simple solution. Take control of your visibility with Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U

Mike's Links:HomeAdvisor Cheated SMBs for Years – FTC - https://www.nearmedia.co/homeadvisors-accused-of-cheating-smb-by-ftc/Guidance on Web Accessibility and the ADA - https://beta.ada.gov/web-guidance/Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/amp/Using Google Analytics for SEO: UA and GA4 - ​​https://seranking.com/blog/how-to-use-google-analytics-for-seo/How to Set Up Google Analytics: Complete Tutorial - https://seranking.com/blog/google-analytics-setup/How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936What is Visual Search? A Primer for Local Businesses- https://www.brightlocal.com/learn/what-is-visual-search-a-primer-for-local-businesses/Microsoft Edge now automatically generates image labels for screen readersGoogle's free hotel booking links arrive on Search and Maps - https://searchengineland.com/googles-free-hotel-booking-links-arrive-on-search-and-maps-382594Google Adds Business Profiles Managers Controls In Web Search - https://www.seroundtable.com/google-business-profiles-manager-controls-in-web-search-33085.htmlSMS Messaging Support Returns To Google Business Profiles? - https://www.seroundtable.com/google-sms-messaging-business-profiles-33098.htmlReviews In Google Local Gone Missing are Found - https://www.seroundtable.com/google-local-reviews-going-missing-33079.htmlCarrie's LinksBusiness Owner Review Responses Appearing on Local Services Ads  - Tom Waddington - https://tomwaddington.com/business-owner-review-responses-local-services-ads/How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936Taking Action Against Fake Customer Feedback and Reviews | Meta - https://about.fb.com/news/2022/03/taking-action-against-fake-customer-feedback-and-reviews/Thanks to our LocalU Advanced Sponsors for our 4/5/22 Event:Zipsprout - https://zipsprout.com/Places Scout - https://www.placesscout.com/

Mike's Links:HomeAdvisor Cheated SMBs for Years – FTC - https://www.nearmedia.co/homeadvisors-accused-of-cheating-smb-by-ftc/Guidance on Web Accessibility and the ADA - https://beta.ada.gov/web-guidance/Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/amp/Using Google Analytics for SEO: UA and GA4 - ​​https://seranking.com/blog/how-to-use-google-analytics-for-seo/How to Set Up Google Analytics: Complete Tutorial - https://seranking.com/blog/google-analytics-setup/How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936What is Visual Search? A Primer for Local Businesses- https://www.brightlocal.com/learn/what-is-visual-search-a-primer-for-local-businesses/Microsoft Edge now automatically generates image labels for screen readersGoogle's free hotel booking links arrive on Search and Maps - https://searchengineland.com/googles-free-hotel-booking-links-arrive-on-search-and-maps-382594Google Adds Business Profiles Managers Controls In Web Search - https://www.seroundtable.com/google-business-profiles-manager-controls-in-web-search-33085.htmlSMS Messaging Support Returns To Google Business Profiles? - https://www.seroundtable.com/google-sms-messaging-business-profiles-33098.htmlReviews In Google Local Gone Missing are Found - https://www.seroundtable.com/google-local-reviews-going-missing-33079.htmlCarrie's LinksBusiness Owner Review Responses Appearing on Local Services Ads  - Tom Waddington - https://tomwaddington.com/business-owner-review-responses-local-services-ads/How to recreate the landing pages report in GA4 - Dana DiTomaso - https://twitter.com/danaditomaso/status/1504864442114215936Taking Action Against Fake Customer Feedback and Reviews | Meta - https://about.fb.com/news/2022/03/taking-action-against-fake-customer-feedback-and-reviews/Thanks to our LocalU Advanced Sponsors for our 4/5/22 Event:Zipsprout - https://zipsprout.com/Places Scout - https://www.placesscout.com/

Digital marketing is a constantly changing field. Yet, with new tools and strategies proliferating, one necessary component remains the same - content. In today's episode of the MORE podcast, Ricardo is joined by Dadpreneur Alex Oliveira to discuss writing tools to help in anyone's digital marketing efforts.  Alex's journey into digital marketing is complicated.   After moving to the U.S. from Brazil in 1988, he became an entrepreneur in multiple industries, from construction to financial. In 2000 he dabbled in buying and selling internet domains, and he loved the ability to constantly try new things and adopt new strategies - both things the early internet allowed.  After graduation, he ran his mom's textile company for three years before joining his uncle at his construction company.  About six months in, Alex bought out the company and ran it himself for five years. In this position, he learned how much money was available in lead generation (and it was a lot.) His favorite lead generation tool: Jarvis.ai Everything online comes down to content. Look at competitors using SEMRush (or another platform) and see how you stack up to your competition. The salesperson is not as key to the purchasing decision as they once were. The internet allows customers to inform themselves about the product or service. Assuming you've performed keyword research with Google Keyword Planner or SEMRush, Jarvis.ai is artificial intelligence for content creation.  Whether creating blogs, product pages, Facebook ads - Jarvis will write based on the keywords you want to implement. Who is Jarvis for? Alex has yet to come across an industry that isn't good for Jarvis. While the articles it creates will need editing and changes, it gets the ball rolling far faster than a physical writer. The free tool gives you up to 10,000 per month, which is enough features to make it work for most businesses. The largest challenge for most small business owners when writing ads is being creative. Jarvis.ai creates mock-ups that simulate the creative process without spending a ton of time. A key caveat- know your stats: Using Google Analytics or some platform is critical to ensure an effective content marketing campaign.  You can't state your efforts lack results if you don't understand the numbers. Alex's Book and Podcast Recommendations: The Tipping Point by Malcolm Gladwell The Journal hosted by Kate Linebaugh and Ryan Knutson The Daily hosted by Michael Barbaro Bankless hosted by Ryan Sean Adams For more content from Alex, connect with him on LinkedIn or listen to his podcast, The Dadpreneur Podcast, on Spotify or Apple Podcasts. And be on the lookout for his upcoming book, “If You Build it, Would They Come?” published early next year.

In this episode, we're getting nerdy on Google Analytics so you can find out what's working and what isn't. If you're like most businesses, you probably have no idea what people are doing once they get to your website… Or how they are even getting there! If you're doing any sort of marketing, how do you really know what's working and what isn't?  The biggest waste of time with marketing is to create a goal, execute tactics to achieve that goal, but have no real way to measure or track your efforts! So pull out your pocket protector and tape up your glasses, because school is in session. For more info go to: https://liquisdigital.com/episode27

Your school website is only as effective as your users think it is. If parents complain that they can't find what they are looking for, there's a problem. We could claim user error—that they just don't know what they are doing—but if there is a problem, it is our problem and we need to own it. So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so.

Want to take a data-first approach to your marketing but don't know how? Wondering how to use Google Analytics to measure your ROI? If you said yes, Chris Cownden brings on Janet Driscoll Miller to share her data-first marketing framework. This episode is for you if you don't know what data to track, you want to improve your marketing but get overwhelmed by it all or you nerd out on marketing and want to listen to someone with a tonne of credibility in this space.

Janet Driscoll Miller is the co-author of "Data-First Marketing: How To Compete and Win In The Age of Analytics" among other books that are published on Google Analytics and Digital Marketing. She has over 25 years in digital marketing and is the founder of Marketing Mojo. Her clients range from National Geographic to Mazda USA and she wants to help you grasp the importance of a data-first mentality when it comes to your marketing.This is the blog that outlines what was covered in this episode.If you want to find out more about Janet Driscoll Miller: Get Her New BookMarketing MojoLinkedinJanet's Actionable Tasks for today:1. Get the "Data-First Marketing Book" and perform an analytics audit. Ensure that you're tracking what you need and doing so accurately.2. Evaluate your lead generation forms and perform A|B testing to improve conversion.3. Follow the Data-First framework -- integrating and continuously improving marketing campaigns.4. Determine what you think is important to someone who is buying from you and set a KPI for that. Track it.5. Check out the URL builder6. Recommended Tools - Quickbooks, Google Analytics, HubSpot and Salesforce 7. Create an event tag on your videos or podcasts and determine what the optimal length of your video is for your audience. The more you know about your audience, the better you can tailor your service to their needs.8. Build your email list and nurture your database the best you can.See you next week!Chris CowndenSorry for the bad connection today. Chris is in the UK and Janet is over in Virginia, USA. See acast.com/privacy for privacy and opt-out information.

The word “data” can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data: Audience - overview of your website traffic and demographic insights Acquisition - how are people getting to your site? Behaviour - understanding where people are navigating throughout your site Conversions - measuring your results against objectives. If you're wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates

In this episode of The Suite Talk, Rebecca and Chris will go over using Google Analytics in the curriculum. This is part 2 of this topic.  If you want to watch the first episode, go to my website, www.thesuitetalk.com, click on the episode page and find episode #169.   You can check out my website www.thesuitetalk.com for more information about my show.    Want to be a guest?  Please do so and show off your edtech expertise! Please click here or visit my website to fill out the guest form.  I will get back to you as soon as I can. Stay up to date on the latest episode on my YouTube channel, newsletter or podcast.  My show is available on Podbean, Spotify, Apple Podcasts, and Google Podcast. Click on the ‘Episodes' page to read the show notes and watch past or current episodes. Check out the schedule of upcoming guests.  Need a white board? I would recommend trying Jamboard.  Check out my Jamboard page.  My Get on the Jamboard Train presentation an article I wrote for Equip Magazine, How to use Jamboard for Digital Learning Success My Ideaboard for Jamboard resource Teaching with Google Jamboard book! Both books are co-authored with Alice Keeler and are available on Amazon and Barnes and Noble: Teaching with Google Jamboard, available on Amazon and Barnes and Noble  Stepping up to Google Classroom, available on Amazon.  Thank you for your support!    

Do any research on how to grow a business - in any industry - and you'll find lots of people telling you that you need to create content in some form.  But creating content takes time, and you're a busy teacher, so is it reeeeeeeally that important? In a word, yes. Producing consistent quality content, like blog posts, podcast episodes, or video shows, is an essential part of growing a business that isn't reliant on harassing your friends, family, and former high school classmates to buy from you. #nomoreheygirlmessages Why? There are a myriad of ways that content can support your business. 1 Content Builds Your Authority What's the first thing you do when you're looking to hire someone?  You Google them, of course!  You want to make sure that the person who runs that program, or designed that product, or created that course actually knows what they're talking about. So when people Google you, you want them to find a library of consistently produced, high quality content that shows that you are an expert. 2 Content Grows Your Audience Even if you've got a large circle of friends and family, finding an audience outside of those you already know is crucial to building a sustainable business. No matter what you sell, your loved ones can only buy so much.  In order to build a customer base that will continue to grow you must create high-quality content that people will consume and share. That content will bring new people into your world and then, as they become engaged in more of your content, they become customers and raving fans. 3 Content Allows People to Know, Like, and Trust You People buy from people. When you share content, on whatever platform you choose, your audience gets to know you as a real person. They get to like your quirks, way of teaching, and style. And as they follow you and engage with more of your content, you become like a trusted friend.  4 Content Allows You to Know Your Audience Better You can learn a lot about your audience by producing content. Using Google Analytics and measuring engagement on your content itself and on social media you can see what is resonating and falling flat. When people accuse you of witchcraft because your latest post was exactly what they needed, you know you're on the right track. And if you're pre-revenue (as they say on Shark Tank), or don't currently have a product or service to sell, audience behavior and engagement can help you better understand what your audience wants. So when you do release something, it's a bullseye. 5 Content Continues to Work for You Long After You Publish Because nothing on the internet ever disappears, the blog post you write or podcast you publish will continue to be found months, even years after you hit post. You never know when someone will find you, binge your content, and become a loyal customer. 6 Content Sets You Apart from Your Competitors It's highly unlikely that you are the only person who does what you do… In fact, it's basically impossible. But one way you can set yourself apart from others in your field is through your content. This is where you can share your unique experiences, points of view, and opinions. 7 Content Lets You Sell Without Selling Through your content you can express your teaching style and methods, letting your audience know what working with you might be like. You can also sprinkle in references to your programs and affiliate products where they fit (without being spammy). Even if your programs aren't available at the time, you can build excitement and anticipation. 8 Content is Cheap! Dollar for dollar, there is no form of marketing that is as cost effective as content creation. While it takes time to build a library of content, and for people to start finding you, but when they do… there's no stopping you! Bottom line? Content is the best way to grow your business long-term. It takes discipline and dedication, but it's all worth it.

If your strategy for Google Analytics is to ignore it or create a pretty spreadsheet so you feel like you're doing something, then this episode is going to give you the kick up the butt that you need to actually get up close and cosy with your data.  I know that using Google Analytics is not the fun side of doing content. For most people, it's a thing they set up once and then forget about. But if you don't know whether or not your content is working for your business then why bother doing it at all?  This episode I give you a cautionary tale about the dangers of ignoring your analytics and what you should be doing with all those numbers. Because who doesn't love a spreadsheet?  In this episode you'll hear:  >> My cautionary tale of epic prat-face proportions >> Business as an experiment >> What you really need to know BEFORE you look at the data >> The data you need to track >> Why tracking data is a pointless exercise >> And why you can do to hold yourself accountable.  Plus, I reckon I must say "the one thing you should take away" about three times so there's three take away messages in these 10 minutes.  Get some actually useful show notes over here and do your Google Analytics.  All the links:  Come and find me on LinkedIn Follow this podcast on Instagram Brew Time newsletter   Extra things you might fancy reading or listening to: Victoria Tretis How to use data to create better content Is content marketing replacing SEO?

Privacy takes center stage in this week’s episode as Jorrin Bruns (Support Engineer, Parity Technologies) talks with Marvin Tong, co-founder and CEO of the Phala Network, a trustless, privacy-preserving cloud computing network based on Substrate. They dive deep into Phala’s tech, exploring how Phala tackles the issue of trust in the computational cloud by shielding user data from centralized organizations like Google, with the same level of computational power as existing cloud services. Tong details several topics, including node security, Phala’s Substrate-based runtime and bespoke pallets, integrating alternative trusted execution environment (TEE) hardware, and how it tackles consensus. They delve into on-chain data privacy, deploying private smart contract computation for decentralized applications (DApps) and decentralized finance (DeFi) and services on Phala Network including Web3 Analytics and cross-chain interoperability. Links Marvin Tong on Twitter (https://twitter.com/marvin_tong) Phala website (https://phala.network/en/) pDiem WIKI (https://wiki.phala.network/en-us/docs/pdiem/) Web3 Analytics website (https://w3a.phala.network/) Highlights 01:10 What is Phala Network? 04:40 Privacy in decentralized cloud computation 06:54 Scalability through TEE 09:53 Using multiple TEEs to mitigate trust 15:10 Integrating alternative hardware 17:55 Phala’s Substrate runtime 25:49 Consensus within Phala Network 30:54 Computation on TEE 35:44 Use cases for projects running on Phala 44:41 Bridging Diem (formerly known as Libra) to Polkadot 55:36 Targeting the second parachain slot Key quotes “Separating computation from consensus is the key to how Phala can bring the benefits of blockchain while delivering computational power on the scale of a cloud server.” “We think there are two major types of smart contracts, for now, the first is EVM, and the other is written by ink! or Rust language running in Wasm, WebAssembly. WebAssembly is the type we chose. We want to put WebAssembly inside of TEE so that we can support this kind of security technique grade. We think it will be a major choice for not only Polkadot but the whole industry for Web3.” “Using Web3 Analytics, all of the analysis code is running as a confidential smart contract. This means that the data is not deployed by a centralized server like Google or any other big platform. Using Google Analytics means that you trust to put your user’s data node to Google so that they can analyze it for you. From this perspective, on Web3 Analytics, the data is not trusted by any centralized server or centralized gatekeeper, it is just encrypted by Phala’s system, and how to encrypt it is in the visitor or users hands.” “We believe that in the next three years, or five years, the major technology of all computation cloud will be confidential computing cloud. That’s what we can see from what Google, Amazon, and Facebook are doing.” Special Guest: Marvin Tong.

Today's episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions!   KEY TAKEAWAYS COVERED IN THE PODCAST  Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website. You can then understand how many people are coming to your website, where they have come from and what content they have clicked on. Google Analytics is built by developers, for developers. Try to check your analytics weekly or just after you have run a specific campaign. The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site. Google Analytics can detect if people have returned to your site or if they are a new user. A visit to your website is called a session – Google Analytics can tell you how many sessions per user. Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc. It is important to track your page views to see how long people are staying on your site and what pages they are viewing. If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky'. Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts. Keep an eye on your average session duration – how long someone is spending on your website. Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile). Over half of all website traffic comes from mobile! Your acquisition report will tell you where your traffic has come from – search engines, other websites, and social media. Tracking where your traffic comes from is so important so you can make sure you are spending your time in the right places to drive more traffic to your website. You can see what people are looking at on your website via your behaviour report. Your website should be organic – you should be re-writing content and trying new things all the time. The only comparison for website traffic should be your own. The metrics you apply to your site are relative to the amount of effort you are driving there. You can have small traffic numbers and make a lot of money – don't think you have to have hundreds or thousands of visitors to be successful. Landing pages are great for campaigns so you can direct your traffic to them during campaigns to convert customers. You can still track your lead page traffic by connecting any third-party providers to your Google Analytics.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…  Google Analytics helps us to validate all our marketing activities and track what is working and what is not so we can keep on improving and increasing conversions.  HIGHLIGHTS YOU SIMPLY CAN'T MISS  An introduction to Vicki – 09:00 What is Google Analytics? – 26:59 Using Google Analytics to find out who is visiting your website – 28:13 How to make a website page ‘sticky' – 33:20 Using Google Analytics to find out where your website traffic has come from – 37:00 Using Google Analytics to find out what people are looking at on your website – 42:50 How many visitors should I be getting to my website? 48:40 Should I use landing pages? 51:10   LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE  https://heyvickijakes.com/ (Check Vicki out!) Want the full transcript-click here!

Are you someone who wants to use Google Analytics to increase business profits but feels kind of intimidated by all of the data report options? If so, then this podcast episode is for you! Christie Osborne is the owner and founder of Mountainside Media, a consulting firm that helps event and wedding professionals use data-based... The post WII 066: Christie Osborne Breaks Down How Using Google Analytics Can Make You More Money appeared first on Timeline Genius Blog.

This week on The Digital Marketing Scoop podcast we give pointers on what to be looking at in your Google Analytics to better understand your customers. This episode of the Digital Marketing Scoop is brought to you by the team in Cliq Media & Marketing. For more marketing tips follow us on Instagram @cliq.ie or LinkedIn, Cliq Media & Marketing. 

On this episode of the DevReady Podcast, Andrew and Anthony talk to digital marketing strategist Ben Shapira about digital marketing, ecommerce strategy, and how to link your target audience to your product. In the early days, e-commerce was so expensive. But now, almost all companies will benefit from creating an online presence. And it has never been easier. Ben talks about a variety of tools that companies can use to better understand the personalities of their customers and effectively grow their businesses. The more you understand about who your customers really are, the more you can deliver in the way of what they actually want. He provides examples of Target and Costco, and how they combine different marketing tactics to play to the interests of their consumer personas. Ben also describes attribution methods, which ultimately let business understand the nature of how their customers interact with the brand, as well as how long it took them to become a customer. Here are the attribution methods described: 1. First-click—When did they first interact with us? 2. Last-click—When did they become a customer? 3. Linear attribution—Tracking all points of engagement between Breaking into this field of digital marketing may seem daunting, but business owners can use free resources to start experimenting with research on their own. Here are the three main websites for gathering user data: 1. Pew Research 2. Nielson Data 3. Helix Personas Once you have a handle on what you consumer personas are, it really would be advantageous to bring in an outside professional to help understand what to to next. The= key takeaway from this episode is how to actually grow your digital marketing. Ben says the best way is to: 1. Educate yourself about consumer personas, who your customer base really is, and other extrinsic data. 2. Bring in someone from the outside to help you analyze and make sense of that data. 3. Create an actionable plan to bring your customers what they really want and turn them into brand loyalists. Topics Covered: ● The barriers to entry into ecommerce are low today. ● Traditional marketing approaches don't really apply in the digital space. ● Why you need to understand your audience for digital marketing. ● Understanding market research tools to boost digital profitability. ● How to serve your customers to become brand loyalists. ● “Single-source” models attribute multiple streams of disparate data to one individual. ● Using Google Analytics to boost your understanding of your audience. ● Turning your conversion rates with the right data. ● How Costco has engineered the layout of their floors. ● Less is more: satisfy your customers with less. Key Quotes ❏ “When I started, Microsoft frontpage extensions were all the rage.” (1:20) ❏ “Just because you have an internet presence doesn't mean you're going to have sales in the long term.” (2:30) ❏ “Social media builds a richer story around our customers.” (6:45) ❏ “It's more important to ask questions than anything else.” (4:25) ❏ “Every business has at least two personas.” (5:00) ❏ “Personas are not monolithic: they are a general best-guess.” (12:30) ❏ “We can make inferences based on a single piece of hardware: your phone.” (13:25) ❏ “The data that's being collected has both positive and negative connotations.” (18:10) ❏ “Personas are bad for privacy but good for companies and consumers.” ❏ “Even if you don't have a Facebook account, you are interacting with it, and they are tracking your engagement.” (21:45) ❏ “Investing a little bit upfront in the research side will ultimately return a lot in the long run.” (28:20) ❏ “The way Target markets to mom, she will sacrifice brand names for herself so that she can buy brand name stuff for her kids.” (31:00) ❏ “It's really important as a business owner to surround yourself with experts in the field.” (33:30)

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence.   What you’ll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

If you don't have Google Analytics installed on your website, you are missing out on learning a lot about who is visiting your website. And if you do have it installed, how often are you analyzing your data? Take a listen to Episode 286 to learn more about Google Analytics. BGC ANNOUNCEMENTS * Welcome to the 286th episode of the Boss Girl Creative Podcast!! Today's topic is all about why you should be using Google Analytics. * Want a direct link to the podcast feed? Click here. * Use this Hashtag on Social Media: #bossgirlcreative INSIDE THIS EPISODE

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn's goal is to help 1000 brands grow profitably. So far, they have helped 102, so she is 898 away from retirement! Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she founded ROI Swift to follow her passion of helping emerging businesses grow. She is the mother of two children and has her pilot's license, though no time to actually fly anymore.

A successful website is a definite must-have in the 21st century. But in order to maintain and improve your site's performance, you need to understand how people are finding it, as well as where you have opportunities to be found. That's where Google Analytics comes in. Google Analytics is a free tracking tool that gives you tremendous insight into your website traffic. To help you fully utilize the tool, we invited Brenda Newhouse, owner of Newhouse Studios Web Strategy, to guide you through “Using Google Analytics to Grow Your Business.”

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In this Week's podcast episode, Ian and Mark talk about diagnosing your ecommerce website using Google Analytics data.Looking to take your eCommerce revenue to the next level, grab a free eCommerce scaling call with us by visiting www.ecommercecall.com today.  

Using Google Analytics for social media metrics will help you understand where you should focus your social efforts. It will help you understand which networks convert and what content has the biggest impact.Social media can be time consuming. And it's nice to know if you're on the right path before you get too far.View the full article with all of the links here: https://clearpath.online/resources/google-analytics-for-social-media/

SMMS #032 - On today's episode of Social Media Marketing School, I am going to be teaching you how to increase the conversion rate fo your Facebook Ads. This type of episode is going to become a mini-series but in this episode, I discuss the following 4 tips: Using Google Analytics for audience information Narrowing your audience beyond one factor Excluding certain audiences from your campaign Using Facebook retargeting ads I hope this episode provides you with some actionable advice so that you can increase the conversion rates of your Facebook Ads. ------ Follow me on Instagram: https://www.instagram.com/themarketingethan/ Send me an email: thesmmschool@gmail.com BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!

Once you’ve learned the fundamentals of natural and manual link-building it’s easy to want to jump right into it.  In order to yield the best results you’ll want to analyze your objectives in order to establish goals.  Then try a number of strategies to find what proves to be the most promising and successful.   Using Google Analytics or another online tool you can measure and analyze that success.  Once you’ve established your strategy continue to scale it up so that you can maintain and increase your ranking.   It’s a slow and steady process but it will be worth the return on investment.   What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Are you a marketing agency? If so, please take a look at our white label SEO service.  Connect with us & our SEO company:  https://seo.co/blog/  // https://dev.co/ // https://link.build/ //  https://twitter.com/seodotco  //   https://www.linkedin.com/company/seodotco/  //  https://podcast.seo.co/

Using Google Analytics to form content decisions, why email list signups are important for food bloggers, and the impact more traffic has on ad revenue. ----- Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog. Leveraging Traffic  As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it’s an important step if you want to build your blog into a profitable business. But the benefits of more traffic far outweigh a higher number of pageviews; more traffic can impact your revenue, your email list, your content decisions, and more. In today’s episode, Bjork will talk about five opportunities that you may see as you build your site traffic. Enjoy! In this episode, you’ll learn: How ads can be impacted by more traffic How to create affiliate income from more traffic Why email list signups are important for food bloggers How to use Google Analytics to form decisions How to surface popular content Resources: Pinch of Yum WP Tasty AdThrive Mediavine Sortable Amazon Affiliate Program 243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser Tasty Links Google Analytics Jumprope Slickstream 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sharing an important story of the time I attempted to launch a digital program.I was marketing to a cold audience. I did not have much of a marketing strategy (aside from running paid ads). And, my launch flopped!But, even though the launch was not a success, I learnt many value insights on why they data analysis that I performed was beneficial in understanding what to do next time.Tune in, and hear the story.Tweet us @analytfini or @iamterre, and tell us how you felt about this episode! Topics From This Episode2:22 – My first launch failed3:52 – Using Google Analytics to gain insight9:12 – How I would have made the launch a successResourcesNeed help understanding your web analytics? We got your back!   

In this episode of the podcast Dimitris Skiadas and I discuss using google analytics for marketing specially when combining it with facebook ads.We also touch a bit on how to make money online, internet marketing using facebook ads, google analytics, how to use google analytics for facebook, growing up and working in Greece and how he moved up from being an accountant to helping local businesses with marketing, eventually setting up his own masterminds and speaking at conferences around the world!You Can Find Dimitris Skiadas Here:

How do you even know if your email marketing is working and getting the outcome you really want if you can't track your email sales? Unless you put some sort of tracking in place to monitor it, how do you know that the sales you're generating are coming from your email efforts rather than other traffic methods? It's all well and good looking at your open rates and click-through rates, but sometimes that just doesn't cut it. Don't you want to know exactly which email made you a particular sale? This episode we're talking to the brilliant https://tatianabelim.com/ (Tatiana Belim) who is sharing her techniques for making tracking your emails less scary and complicated, so you can better understand your email marketing results. How To Track Your Email SalesEpisode Content(2:10) Fun fact with Tatiana Belim (4:25) What are we currently missing from our email marketing that will help us understand which emails are generating sales? (5:05) Using Google Analytics and UTM tracking – when and why to use it. (7:26) Let's talk about how to structure UTM tracking in your emails the easy way. (9:45) An example of how to use tracking on an email sequence – an abandoned cart sequence. (11:15) Where does Google analytics fit in and where do you find the information you need? (12:55) Using tracking to figure out why certain emails aren't converting and where to find that information. (14:50) Just how detailed and granular can we get with this tracking? (16:20) Now it's time to look at your tracking data and make some changes to your email campaigns based on that data – email content and timelines. (18:00) How often should you be checking on your tracking so that you can accurately see the data trends for your emails? (19:20) Subject line of the week with Tatiana Belim. Episode Resourceshttps://tatianabelim.com/ (TatianaBelim.com) https://www.funnelboards.com/blueprints-1 (Tatiana's FREE Blueprints) https://www.emailmarketingheroes.com/email-marketing-strategy/ (The Email Marketing Strategy Every Business Should Steal) – Blog Post https://www.emailmarketingheroes.com/segment-your-email-subscribers/ (6 Techniques To Segment Your Email Subscribers) – Podcast Episode https://www.emailmarketingheroes.com/writing-the-perfect-welcome-email/ (Writing The Perfect Welcome Email With Gavin Bell) – Podcast Episode https://www.emailmarketingheroes.com/how-to-do-better-email-marketing-in-2020-your-questions-answered/ (How To Do Better Email Marketing In 2020) – Blog Post https://pages.responsesuite.com/event (INBOX 2020 Event) – Buy your ticket https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://www.youtube.com/channel/UCEX3SXkyt__7V63VDf0m2Vw (Check out our Youtube channel) for a behind-the-scenes look at The Email Marketing Show https://www.instagram.com/robandkennedy/ (Follow us on Instagram) for daily email marketing advice and ninja tips https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content

Joining me on the show today is Ben Froedge, who helps design and marketing agencies go from data-bankrupt to data-driven, and in the process, prove to clients the value they’re delivering. We go in-depth with Google Analytics, where Ben explains how this free tool can be used to measure and demonstrate the bottom-line results that agencies deliver.

What motivates new donors versus returning donors? What content do they favor? What series of interactions drove them to donate in the first place? Using Google Analytics, along with your donation platform and social media insights tools, you can get the answers to these questions and more. Join George Weiner, CEO + Founder of Whole Whale, along with Rob Wu, CEO + Founder of CauseVox, as they walk you through where to find key demographic and behavioral insights, how to leverage that data to improve your fundraising efforts, and how to acquire new donors and upgrade existing ones.     https://www.wholewhale.com/university/using-analytics-to-answer-who-are-my-donors/

Your church website is a funnel that brings new visitors to your church in-person. To increase the number of in-person visitors resulting from the funnel, there are two general areas in which you can improve: 1) Generate more "new visitor" traffic to your church website; 2) Do a better job of your website converting "new visitor" website traffic into in-person visits. In this episode, Katie Allred and Kenny Jahng will discuss two aspects to help you evaluate your traffic: Google Search Console and Google Analytics. Google Search Console helps you evaluate where your organic, "new visitor" traffic is coming from, and how to get more. Google Analytics helps you evaluate what "new visitor" traffic is doing once they reach your website, and how to improve your website to convert more new visitors into in-person visits. For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Questions You Should Ask Google Analytics & Search Console About Your Church Website”.  https://missionalmarketing.com/five Relevant links: https://missionalmarketing.com/five https://churchcommunications.com/ https://www.facebook.com/groups/churchcomm/ https://katieallred.com/ https://www.kennyjahng.com/

0:30 -  How Dorian got into College Basketball Coaching 4:26 - Why College Basketball is Modern Day Slavery 6:05 - Why the FBI only arrested black College Basketball Coaches 8:40 - How the NBA uses Israeli Government Missle tracking technology 12:00 - Using Google Analytics and Spotify Analytics for business decisions 13:00 - How To See If Spotify Streams are Fake 14:00 - How Dorian Started Group 82 Music 20:30 - Group 82 Music has helped over 250 artists make money from their music 23:25 - What John learned from interning for Group 82 Music 24:54 - How Group 82 Music helps artists money from music 27:35 - Indiana Legend, Porn Star Teanna Trump 30:05 - Why Teanna Trump should quit porn 32:22 - How Artists can find other ways to make money besides music 34:50 - How Jay-Z, TI and Jeezy marketed their brands 38:00 - What its really like living in LA 39:10 -  LA traffic, 30 miles = 3 hours 43:00 - Do you say Soda or Pop? 44:57 - How To Book Your Own Live Shows in LA 46:08 - Only Dumb Artists Perform for free 50:15 - Why giving your data to Instagram is great for business owners --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/82pointsofview/message Support this podcast: https://anchor.fm/82pointsofview/support

Prioritising the contents of your feature backlog is a vital part of determining your product roadmap. Tom and infrequent co-host Russ talk us through how to go about backlog weighting in order to work out what you should be building next.  They cover:Weighting by perceived value - Chatting to your users, stakeholders and frontline customer service team about what people are lacking, longing for or frustrated by.Weighting by analytics - Using Google Analytics etc to provide the least subjective picture of what's needed.Weighting by cost/resource - Working out  the effort needed by teams to get the feature completed.The tension between prioritising fixing bugs and building new things.We also find out why sorting tasks alphabetically isn't a sensible framework! Grab our backlog weighting template here (we've added some example features and scored them to get you started)

Vrinda Mamundi is with us today to discuss the importance of using Google Analytics to track, refine, and grow your business with data that tells a story of what is working and what is not in your business. Her expertise has helped companies save thousands and thousands each month in their businesses and increase revenue from knowing what is working and what is not. Learn how Analytics can help you and then also learn more about an upcoming workshop we are holding in September to teach you what you need to know to understand and start using Google Analytics effectively in your business. Learn more about Vrinda at XN-Solutions.com or on social media @thinkdatadrivenmarketing. Register for the workshop here -->> https://www.eventbrite.com/e/google-analytics-implement-and-measure-your-business-growth-tickets-68648518567?aff=Geekedout Or visit our website at https://geekedoutmedia.com/ and click on Workshop in the menu.

In this episode, we discuss upping Podcast Motor’s marketing game, what’s new at Recapture, and making new hires for the first time ever. Topics:  What we did on our summer vacation. The current state of Podcast Motor. Hiring a full-time marketer or sales team. Updates on Recapture. Using Google Analytics to help customers track their […]

Auto dealers can see lift in brand search and website engagement in Google Analytics if they first clean up their traffic with UTM tags. Using Google Analytics, Google My Business, and Search Console dealers can see how their traditional marketing channels relate to branded search levels. 

How do you convince a company to hire you for SEO services? Just prove your worth by estimating the ROI of your services. Here's how to do the math.Source: http://bit.ly/3pfif4PPresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/2KIVlUH

Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-scenes. By the way, these two are related. If you understand how technology works and integrates, you’ll have a holistic view of your company’s marketing and can think strategically by connecting different marketing dots.  Here is a great example Say, you are a content creator by writing weekly blog post for your company. And you use DivvyHQ, a platform to plan, workflow, and collaborate with a team, to brainstorm and create content from beginning to the end. Your blog posts are then uploaded to your company’s website using Wordpress. These blog posts are used as part of email campaigns run on Drip, which is an email automation tool. Social media managers use CoSchedule to syndicate the content out to various social media channels and drive traffic back to your website. Since all the promotions through various channels are coming back to the website, the company is also using Google Analytics and Tableau to analyze marketing attributions and the performance of each channel. Once the visitor is on site, the team uses KickFire to see which company comes to the site by checking their IP addresses. Once we know that, the inside sales team uses Discover Org, Inside View or Winmo to get more intelligence about the potential prospects such as their email addresses, company’s marketing spends, and additional contact information. Do you see how each function uses different tools? Say, you are a content creator who creates weekly blog posts. Using Google Analytics, you can see which channels drive most traffic to your blog post. If email works well, you can have a chat with your email marketing manager and understand how you can optimize your blog post for email outreach. So, you don’t just create blog posts, you use other tools to understand your audience and marketing analytics to do your job better. It’s important not just do your job, but understand how your job as part of the overall marketing. So, what is the best way to understand your company’s martech stack? For many of us, we only work in sub-sections of overall marketing. Do we care about the complete martech stack? Well, if you want to foster your strategic thinking, you need to understand how the back-end works. This is not something that you can’t leave it to IT or junior marketing specialists anymore. The more you know that other people don’t know, the better off you can provide unique value-add to your managers, internal stakeholders, and customers.  Ok, how to gain insight into the complete martech stack? Pick a framework that you understand such as customer journey, sales stage or even by specific marketing functions. Here is I’d suggest. Google Stackies Award 2019. The Stackies Awards give marketers an opportunity to put their martech on a single slide that illustrates their “stack” which is the collection of marketing technology tools they use and how they conceptualize them working together. By going through the award winning stackie slides, you’ll get a sense the different frameworks companies use to showcase their marketing stacks. Here is a bonus: you can also see what are the popular martech tools out there and learn about new tools that you haven’t heard of yet. Once you pick a framework to map your company’s martech, start having conversations with IT, your marketing peers, internal stakeholders such as research, and analytics teams. Find out what tools they use and how they use them. Draw your own diagram to show how everything ties together as you understand it. It’s like a scavenger hunt. You go to different places to find clues to piece the puzzles together to create your own big picture. I love doing that. Review your findings with your stakeholders and refine them as you go. Viola! You have a high-level view of your company’s martech stack and you know how the technologies work together. You can start identifying gaps and exploring where you can add value. Most importantly, be able to have a strategic and intelligent conversations with various stakeholders using visual you create. I can’t stress enough how important it is to understand the martech stack of your company. By understanding that, trust me, you’ll look at marketing in a totally different light. If you have any questions, you know where to reach me. Just google Pam Didner. Again, if you like the podcast, please leave a review and comments on iTunes.  So keep hustling, my friends. You got this.

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy. Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way.   In this podcast you will learn:  1. What a bounce rate means. 2. Gain a clear understanding on how pages are performing. 3. The benefits of using a link shortener. 4. The one page on your website that should be clear and concise.  A note on our podcasting event, we did just host our "How To Podcast" workshop.  However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how to fine-tune your voice, interviewing style and 1 live podcasting session for you to leave with. Stay connected with us @unitesocially for details on the time and date.  If you liked this episode, please let us know by leaving a review on iTunes or Podbean. It helps us reach more hungry entrepreneurs and offer them tools to drive a successful online digital marketing strategy.  If you are interested in our mentorship program, THRIVE. Please email us at unitesocially@gmail.com to get on the mailing list for our launch date.  If you liked this episode you may also like: How To Build A Retail Marketing Strategy  

Google analytics is one of the most effective tools for digital marketers. Understanding the behavior of traffic that comes to your site, where visitors come from and how they engage with your content is invaluable. Such data can help you streamline and improve marketing efforts and user experience. Google Analytics can help digital marketers achieve this…but only when deployed and used correctly. In episode 15 of MoreVisibility's Eye on Digital Marketing podcast, our analytics experts will explore the all-too-common mistakes made in Google Analytics that prevent businesses from:  Collecting Data Accurately  Interpreting Data Correctly  Implementing Effective Changes  And More! Listen to the podcast now. If you are interested in maximizing your Google Analytics data intelligence, please contact the Google Analytics Certified experts at MoreVisibility.

Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, […]

Google Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information …

Google Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Google Analytics is usually the go-to source for capturing and sifting through information about your website. A lot of businesses see the value in using Google Analytics on their site, but they are unsure where to start or what to look at.

Adwords Course quick Intro Where is most your traffic coming from where is your highest converting traffic coming from what traffic has the most potential Where are your top landing pages what are your top exit pages What Are Your Top Campaigns Top 80% of Revenue from Customers Where do they come from? What do they have common? How can you get more customers like this? What are the top magazines, blogs, and forums for people like this? What is the top in-person events? Where do people like this also shop? What other types of non-related products do they buy? How can you convert customers that have this potential/ convert customers to spend more? Adwords Course

Ep 140 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business.   Connect with us: Looking To Grow Your Services Business? Access 12 Video Lessons Twitter: Rapid Boost Instagram: Business Growth School Ali's Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School

In this episode I discuss how you can use Google Analytics to develop important business insights.

In this episode, Juci and I talk about how she used Google Analytics in her Virtual Assistant business with a real client. Get full shownotes at digimorphs.com/podcast Sign up for the Google Analytics Master Class for Virtual Assistants and Web Designers!  

Need ideas on how to build your audience with the help of Google Analytics? Listen in as we help today's guest grow her online business through strategic use of Google Analytics. Taking it to the next level this week is community member, Brenda Mullard. Brenda is a wife, mom and art teacher living in Appleton, Wisconsin. She has 3 awesome children, one in elementary, one in middle school and another in high school. It's been a particularly busy time for her and the family, since they need to budget their time for all their kids' activities along with the daily grind. She has been an art teacher for more than 2 decades, teaching art class from kindergarten students to 12th graders. Although she truly loves her current job, she is looking into branching out online to be able to share her knowledge to a wider audience, all while spending more time with her family. Brenda has been trying out different avenues to make money online. She has tried hobby sites, gift sites, etc. She has recently created her blog with more than 20 courses ready and just needs the insight to get this to earn her more than a few cents. Join us as we help her understand the advantages of using Google Analytics to build her sales funnel, as well as breaking down some online business principles. Don't miss it! [Tweet " It doesn't matter how great your content is, if no one sees it. - Shane"] [Tweet "Don't confuse dialect with intellect. - Jocelyn"] You Will Learn: Where to find people interested in buying your product. Online Business Terms Simplified. How to use the Google Analytics tool. How to sell your product even if nobody knows you. And so much more! [Tweet "Don't start jumping into the next thing if you haven't even finished the first one. - Shane"] [Tweet "All you have to do is just be yourself, put yourself out there. - Jocelyn"] Links and resources mentioned in today's show: Flip Your Life community Brenda's Website Elementary Librarian US History Teachers Evan Burse's Website Flipped Lifestyle Patreon Page Can't Miss Moment: Today's can't miss moment is going to dinner with family members in the middle of the week. This is something we wouldn't even be able to do when we were teachers because our schedules were too jammed pack. We are so thankful that we get the opportunity to spend more time with the family, Isaac even gets to play checkers with his granddad, which is just so amazing! Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.   Can't listen right now? Read the transcript below! Jocelyn: Hey y'all!  On today's podcast, we help Brenda start her art business online. Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams.   We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.  Are you ready to flip your life?  Alright.  Let's get started. What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  It is great to be back with you again this week.  Super excited to bring another member of our Flip Your Life community on to the call so that we can help them take their online business to the next level.  Got a great guest for you today.  We want to welcome to the show Brenda Mullard.  Brenda, welcome to the show.

Google Analytics may tell you you have an 80% bounce rate. Before you freak out, Yesenia Sotelo is here to assure you that's totally normal. She joins Driving Participation to discuss how Google Analytics works (and where statistics like an 80% bounce rate come from) and why it isn't something you should be afraid to learn how to use. She explains why using Google Analytics actually gives you more room to experiment and try new things as far as how you reach people—and then how to determine what worked or didn't work. She and Beth discuss the six terms Yesenia teaches about Google Analytics, how to use it for your email newsletters and more.

Today I'm joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss "How effectively are you using Google Analytics?", with topics including: Is Google Analytics the right analytics software for the majority of businesses? How many businesses don’t even have their GA scripts installed correctly? Is it always best to use Google Tag Manager to install the script? What other things need to be done in the set-up process to take full advantage of all the reports that Google Analytics can offer? Is it / why is it important to set up Search Console data sharing? If you haven’t got a lot of time, what are some of the reports that you need to be aware of? Is it important to set up email reports? If so, what should be included in that? The first thing that you see in the menu is Intelligence Events - how does that differ to Goals? Something else I see in the Audience section is ‘Cohort Analysis’ - what’s that about? What useful features do people tend not to use? [Tweet ""Don't just rely on the out-of-the-box solution for #GoogleAnalytics." @darafitzgerald"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Internal team chat] MyMeasureLab [Internal tool] GoSquared [Live chat for business] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Audience Centre 360 & Attribution 360 [Google Analytics 360 Suite] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? A lot of businesses aren't using the full functionality in the very powerful free version of Google Analytics. Push Google Analytics harder for your business. Don't just rely on the out-of-the-box solution. Make sure that you're fully aware of all of the features that are available. Pick the ones that are most relevant to your business. And make sure that you've got them implemented correctly. And that you're actually using the data effectively as well. There's no point in adding extra data if you can't use it. Focus in on whatever reports are right for your business, then make sure that you have somebody or some people who can effectively use that data and actually drive improvement - because that's what it's all about.

  This episode is brought to you by Patreon Sponsor John Peters and the Clean Comedy Conference.   Social Media ninja Kate Dore joins us today to talk about the digital tools available to independent artists. Kate works for Raven Tools which is a software company that is a platform for marketers. She is a social media consultant, and she also blogs at http://cashvilleskyline.com where she talks about becoming financially independent.   Here is just a snapshot of the Social Media Pro Tips in this episode: Blogging tips including frequency and relevancy Her strategy for posting and promoting How many social media channels are "do-able" Posting where your audience is Forum reader comments - "on" or "off' Using negative comments as a topic for a future post Scheduling posts with Buffer Engaging on the day of releasing new material Using LinkedIN  like Twitter  First steps for getting involved on LinkedIN When to start sharing content on LinkedIN How to be more searchable on LInkedIN My trick for putting a Facebook ad in front of LinkedIN friends Manipulating your results in Google Search Using Alt tags for images you share to increase SEO Hacking Facebook organic reach with Facebook Live Sharing your Instagram posts to Facebook The incredible value of collecting fans email addresses Using SumoMe (a free tool) to help get email addresses Experimenting with Mailchimp, Constant Contact, Convert Kit Ditching vanity metrics and focusing on engagement Getting 60% of her blog referrals from ... Pinterest! Using Google Analytics to understand your fan engagement and honestly too much more to list! Kate Dore's Favorite Social Media Resources How great is Kate Dore??? She also provided us with valuable resources to some useful articles and tools you can explore and use in your social media strategy.   Resources: How To Land Freelance Jobs with Social Media http://cashvilleskyline.com/2016/01/27/social-media-freelance-jobs/ How and Why to Collect Emails Using Your Website https://raventools.com/blog/collect-emails-on-your-website/ Everything You Need to Know about Snapchat https://blog.bufferapp.com/snapchat Gary Vaynerchuk on Why Snapchat Matters http://www.smartpassiveincome.com/podcasts/gary-vaynerchuk-snapchat-matters/ My Resources Page: http://cashvilleskyline.com/resources/ Social Media tools Kate Dore likes ... Buffer - Twitter scheduling Mention - Brand Monitoring Tailwind - Pinterest scheduling Social Warfare - Social media sharing plugin To find out more about Kate Dore visit any of her links below! Website - Twitter  - Facebook - LinkedIn - Google+ - Pinterest   Kate Dore / Owner & Editor of Cashville Skyline   This episode is brought to you by the Clean Comedy Conference which takes place in San Diego, California October 13th through the 15th, 2016.   There's an old adage in comedy: Clean is green.Through the Conference you'll learn from professional comedians and bookers such as Eddie Brill, Jimmy Brogan, Charlene Mae, Amy Pittle, Tony Calabrese, and Scott Wood, who will address the pitfalls and show you how to navigate the challenges of making money as a clean comedian. In addition to working at clean comedy venues, many of these speakers and panelists have written for television and have booked for clubs, colleges, churches, cruise ships, and late-night TV such as Letterman. The theme for this year's conference is "Clean isn't a dirty word." Come and see why for yourself. Early bird registration ends August 15th so sign up today at cleancomedyconference.com. As a thank you to School of Laughs listeners, use promo code "schooloflaughs" for a special $10 discount. Go to cleancomedyconference.com today! "Club 52" is a 52 week, email based stand-up program. It will include a weekly challenge designed to help you become a better comedian. This year long program will feature an email every Friday from me. I will ask you to take a serious look at some of your business practices, writing processes, performance techniques, branding, marketing and a whole lot more. The program starts the week you join and continues for 52 weeks as long as you are still supporting the podcast through Patreon at the $7 a month level. Questions? Email me (Rik) at SchoolOfLaughs@gmail.com. Or call 1-888-895-8549. Or. if you are ready, head on over to www.Patreon.com/SchoolOfLaughs to get started.  

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

Google Analytics is the best free tool available for measuring the success of your marketing campaigns. It allows you to see the amount of website traffic coming in, as well as track where your users are coming from.Using Google Analytics can be simple or complicated based on your needs. If you truly want to get the most from your marketing efforts you may need to dig deeper than you have before.--- Send in a voice message: https://anchor.fm/talking-about-business/message

We live in an increasingly digital age and as farmers we have a lot of options for how to market our farm online. Where do we focus? Where do we spend our time? At the end of the day, where do we make the investment? Today's podcast is not about registering on places like LocalHarvest.org  or similar sites where we can get a posting that people can find. It is about actively engaging our customers so that once they find us they stay informed, engaged, and keep coming back. It takes a lot more effort to get a new customer than to keep a returning customer, but it still takes effort. I want to break it down into what I plan on doing this year. It is more simple than it may appear at first, and since it's my plan and I'm going to be (have been) acting on it, I am happy to share on FMS how it all works. The way I see it your active online presence is separated into two groups, Primary and Secondary. Primary: Farm Website Email List Your Primary is your home base on the internet. "All roads lead to Rome." Every other presence, including your Local Harvest listing, should point back to your farm website. This is your opportunity to educate your customers on everything you are doing and to keep them coming back by continuing to add new content. Your website should have details on what you grow, how your grow it, and where people can buy it. After that it is up to you as to how much detail you want to go into. The more the merrier as long as you keep it organized. Your email list is your gateway into peoples homes and cell phones. An email can be a very private and important thing. People are always listening for that little bing that tells them they have a new message. If all the Social Networks in the world fail you will always be able to sell through your email list. Secondary: Facebook YouTube Instagram This is the second layer of what you are doing online. These three are great for a couple of reasons. Facebook is very approachable and there are a lot of people using it. It is a great place to get started with all of your farms' basic info and story. Even though the updates that Facebook has been rolling out has made it a little harder to reach your audience these days you still can reach people AND it links to just about every other network so cross promoting outside of Facebook is easy. Here you can post photos, videos, stories, articles, whatever you want that is relevant to you and your brand. If nothing else it is a good gateway drug to the world of Social Media. YouTube has been really good for me. While my farms' YouTube page doesn't have a ton of views, the customers that go there because I included a link to a video in an email have come up to me and said how much they loved the video. It is a way to give people a tour of the farm without actually having to host them on farm. From the comfort of their own home people can see what you are doing, how you are doing it, and you have control over the whole interaction. With the Smartphones getting better at not only taking video, but sharing it to the web, uploading videos to YouTube is getting easier and easier. Instagram for me is one thing, a means to an end. I cannot attribute many sale directly to Instagram, but I can indirectly. Let me explain. I have an Instagram account @foodcyclist. I have friends and family that follow me there. I also have other people involved with the farm that have their own Instagram accounts. The beautiful thing is that we can use the APP to take a photo, edit it, add a fun filter, and all upload it to the farms' Facebook page. The pictures we post get more engagement than anything else. Because it is so easy from my phone I use it as much as I can. Farm Website Posts on FMS: Everything you need to know to set up a farm website (free video tutorial) Using Google Analytics to Measure Success With Your Farm Website Farm Email List Posts: How to start an email list (free tutorial) Success with email lists at a Winery GFP033 Leasing Apple Trees GFP016 Other useful links: Using video for your farm marketing GFP052 Engaging customers with Facebook Getting started with Facebook video tutorial Take aways: The world is getting increasingly digital. How are people going to find you online and what are they going to see? If you had to start or focus on one thing this year online, what would it be? Let me know below! Farm quote of the episode: "That's my only goal. Surround myself with funny people, and make sure everyone has a good time and works hard." - Joe Rogan -- Thanks for taking the time to listen in, and let me know what you think. You can leave a comment below, send me an e-mail, reach me on Facebook , or leave a 5 star rating in iTunes if you liked the show. Click to subscrible to iTunes Support the podcast with $1 a month Past Episodes

As content marketers, we pour our heart and soul into every piece of content we create. Which is why it's super frustrating to spend an insane amount of time putting together a blog post, only to have it flop.   But what if there was a way to easily tell whether a blog post idea will resonate with your audience, all while making your brainstorming process a breeze?   Say hello to your new best friend, Google Analytics. In this episode, we spoke with Andy Crestodina from Orbit Media about Google Analytics reports can help make your blog content more successful by leaps and bounds.

As content marketers, we pour our heart and soul into every piece of content we create. Which is why it's super frustrating to spend an insane amount of time putting together a blog post, only to have it flop.   But what if there was a way to easily tell whether a blog post idea will resonate with your audience, all while making your brainstorming process a breeze?   Say hello to your new best friend, Google Analytics. In this episode, we spoke with Andy Crestodina from Orbit Media about Google Analytics reports can help make your blog content more successful by leaps and bounds.

Neil Patel is an online celebrity and entrepreneur. He has been a prolific blogger on QuickSprout and the KISSmetrics blog since 2006. He has contributed to Entrepreneur Magazine, TechCrunch, Mashable, Business Insider, SEOmoz, and Geekwire. He has also mentored and advised endless numbers of entrepreneurs over the years, including myself. Neil is a true Craftsman Founder of multiple companies: ACS (SEO), Crazy Egg, KISSmetrics which all have generated many millions of dollars a year in revenue. I am lucky to call him a friend and thrilled Here is just the audio for those who are interested in listening: iTunes Stitcher RSS Feed Show Notes Your startups, KISSmetrics and Crazy Egg both use data to tell you stories of how people use your websites. Why is that important? When people build websites, they tend to focus on traffic. A million visitors a month to your site doesn’t guarantee success if those visitors don’t convert into customers. Understanding the entire story path of your users from where they come from to when they buy is critical for long-term success. Many decisions are gut instincts and opinions, do you have any examples of how measuring data lead to surprising results? Yes. It is “common knowledge” that you need to reduce friction to get people to sign up, therefore you are supposed to minimize the things you ask a person to tell you up front. For example, you usually don’t ask for the person’s URL during signup. But using data, we found that asking for their URL first actually INCREASES SIGNUPS. How did you discover this? Through data–Using Google Analytics, KISSmetrics and Crazy Egg Qualitative feedback–SurveyMonkey, Qualaroo, Promoter.io Peers–We saw other smart people we know trying these ideas How does thinking like your customer help you make more sales? Think of a website as a first date. If someone lands on your site, let’s get married is: give me your email, password and credit card… that’s a really tough sell. But if you say: Good to meet you, what’s your name or URL? You start building a relationship with your audience which will make it easier for deeper engagements with your customers. How can you use data to piece together the stories about how customers find out about you? Do it in bite sizes. Figure out and optimize just one part of the story at a time. Find where you have the most drop-off to start with. For example, focus just on your homepage. Then focus on your checkout pages. Do it piece by piece. What do you do when you don’t know what needs to change?Survey readers (using Qualaroo or Promoter.io) and ask them “what else would they like to see on this page?” Then look for commonalities. Let your visitors tell you where you are wrong. What are the top 3 most common mistakes that you see startup founders make? Founders don’t execute fast enough. They want to create the best product or over-thinking things rather than testing and measuring results. Making decisions based on what they want vs. the data. They end up building products nobody wants to use or pay for. They don’t think about marketing. The best product in the world still needs to be marketed. People think they can’t start marketing until they finish the product or feature. These are just excuses and the excuses never ends. You will always come up with more reasons to not start marketing yet. The product does not need to be done to start marketing it. You are an expert on online marketing. How can people attract more attention to what they are doing? SEO. Google can drive a ton of traffic to your site. Read The Beginner’s Guide to SEO. Then read The Advanced Guide to SEO. Then focus on link building. Read The Advanced Guide to Link Building and The Backlinko Blog. Content Marketing. Educate people. If you don’t have time to create your own blog, guest post on other people’s blogs. Buffer did this on Forbes and Entrepreneur blog. Read Copyblogger and ProBlogger to learn how to blog effectively. Finally, read The Advanced Guide to Content Marketing. Social Media. To figure out social media, read The Social Media Examiner. Facebook is the second most popular site on the Internet (after Google) so figure it out. Start from wherever you are and with whatever skill level you are, no matter how bad you think you are. The only way to get better is by practicing and doing things. If you tell yourself that you are bad at marketing or sales or whatever, and you let that be an excuse for ignoring it, you are handicapping yourself unnecessarily. What’s the best piece of advice you have ever received about starting a company? Go out there and generate revenue as quickly as possible. It sounds silly and simple, but most people think they need a product before they start charging people. Locking in customers before your product is done really helps change the perception of your business from a consumer or investor standpoint. Without revenue you give up control of your future. How has marketing changed in the last few years for startups? Gone from just SEO and paid acquisition to becoming much more creative. Engineers have become much more involved in marketing. Your product can be involved in marketing. Like Dropbox’s invite people to get free credit.  

Is your business growing or failing? How do you tell? Where do you go for answers?  I'll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.    I met Liz way back in 2012 during one of the first rounds of Fearless Launching.   I was eager to get her on the show because I've been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.    She's been seen all over the web (and around Philly where she's from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.  This episode is jam packed. Here's what you'll learn in this episode: •Tricking yourself to launch (and to do many other things) •Why a little pig makes me so happy •How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach •What Liz thinks about trying to keep your SEO tuned exactly to Google algorith •How to look at your data and know that your business is growing or at least on track •What's more wayyyy more important than watching page views •On site and off site methods of “doing SEO” for your business website •The #1 mistake that new business owners are doing when they try to SEO their website  We do a lot of giggling for a chat about analytics and data...so don't be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.

Is your business growing or failing? How do you tell? Where do you go for answers?  I'll tell you where - > here! This episode features Google Analytics and SEO expert Liz Lockard.    I met Liz way back in 2012 during one of the first rounds of Fearless Launching.   I was eager to get her on the show because I've been able to see her grow from a consulting business only to scaling her business with group training programs...literally from idea to launch and then beyond.    She's been seen all over the web (and around Philly where she's from) -- at LKR Social Media, Rise To The Top, Social Media Examiner and more… prepare yourself from some giggles...but in between we manage to cover a bunch of more serious and useful topics.  This episode is jam packed. Here's what you'll learn in this episode: •Tricking yourself to launch (and to do many other things) •Why a little pig makes me so happy •How Liz got the knack for numbers and data, and all that stuff that makes    most people sick to their stomach •What Liz thinks about trying to keep your SEO tuned exactly to Google algorith •How to look at your data and know that your business is growing or at least on track •What's more wayyyy more important than watching page views •On site and off site methods of “doing SEO” for your business website •The #1 mistake that new business owners are doing when they try to SEO their website  We do a lot of giggling for a chat about analytics and data...so don't be surprised, but I can assure you that we dig in deeper on strategies and tips to get you started with both analytics and SEO.

This show originates at www.schoolofpodcasting.com PODCAST CRASHINGIf you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER  doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic. Testimonial from J.R. Stanley of www.llmlive.com Meet the MembersToday we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software. Using Google Analytics to Obtain Wordpress Stats Today we are talking about Google Analytics which you can find at http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog. http://wordpress.org/extend/plugins/wp-google-analytics/ When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com