Podcast appearances and mentions of Jordan Crawford

Why you should listenLearn why tech isn't the real reason outbound fails—and how messaging rooted in insight changes everything.Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.If your clients aren't getting results from outbound, the problem isn't the tools—it's the messaging. In this episode of the Paul Higgins Podcast, I speak with Jordan Crawford from BlueprintGTM.com, who shows us how to flip the script on outbound by building data-backed messages that resonate. Jordan shares how vertical SaaS companies are generating replies by engineering relevance at scale, structuring insights into high-value messages, and rethinking personalization entirely. Whether your clients use Salesforce, Zoho, HubSpot or another CRM, this episode will help you position your services as a growth driver—not just a tech install.About Jordan CrawfordJordan Crawford is an advisor at companies like Clay and Tennr, and works with startups to help them design data-driven messages that are independently valuable to their prospects for vertical SaaS companies.Resources and LinksBlueprintgtm.comCannonballgtm.comCannonballgtm.substack.comJordan's LinkedIn profilePrevious episode: 603 - Unlock 95% Open Rates with SMS withLee WeinbergerCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM. Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course Show NotesConnect With: Jordan Crawford: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Crawford is in the top .001% of AI salespeople.He has a finger on the pulse of just about every AI tool on that market for sales reps.In this show, he shared exactly which free AI tools you need to be using, as well as the best ways to use them in your process to book more meetings and close more deals.You'll Learn:The best free AI tools on the marketThe top 3 AI use cases for sales repsLive demonstrations and best promptsThe Speakers: Jed Mahrle and Jordan CrawfordIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: GongLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Message from Jordan Crawford on December 29, 2024

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Join Jordan Crawford, the founder of Blueprint, as he takes us on a deep dive into the world of strategic marketing with a focus on Ideal Customer Profiles (ICPs). In this comprehensive guide, Jordan reveals how blending data science with go-to-market strategies can transform how companies approach their market segments.Whether you're a marketing professional looking to refine your strategy, a business owner aiming to enhance your customer targeting, or just curious about the impact of data in marketing, this video will provide valuable insights into making smarter, data-backed marketing decisions.

Message from Jordan Crawford on September 29, 2024

In this episode, we unravel how advanced AI workflows can scale a truly effective outbound strategy (and not just create more spam). Jordan Crawford shares his expertise on how to use AI to automate deep research, identify the most targeted accounts, and develop unique and relevant messaging—all without falling into the trap of reductive "AI SDR" approaches. We also explore how to leverage AI as a thought partner, the future structure of BizDev teams, and why Clay is all the rage right now.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Jordan Crawford has been in growth for over 10 years, and for the past three and a half has been the founder of Blueprint, an agency that specializes in structuring any data from the public web about your ideal prospects. He's also been an advisor to Clay since 2021.https://www.linkedin.com/in/jordancrawford/Key Topics[00:00] - Introduction[01:59] - Changes in the outbound landscape[06:41] - How to use AI as a thought-partner [11:28] - Why AI SDRs are not the future[14:28] - AI in the writing process[20:42] - What WILL replace the SDR function[28:59] - The difference with enterprise buyers[30:34] - Signals[38:48] - Making AI plays resilient[43:04] - Clay Thanks to Our SponsorThis November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners. This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day. Registration is capped at 700 attendees, and tickets are going fast. MOps-Apalooza 2024 Resource LinksBlueprint Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Island. Defended. In what may have been the greatest NBL Championship series of all time, the Tasmania JackJumpers walked away with the title. From Jack McVeigh's heroics, Scott Roth's sideline genius, Jordan Crawford's scoring outbursts and Will Magnay's toughness, Tasmania got the job done. Kane and Olgun break down everything that went down in the series and discuss the Melbourne perspective after a heartbreaking end to a dominant season.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Is multi-channel outreach a waste of time? Jordan Crawford and Chris Herring have a controversial answer. They're joining Maria Bross to convince her of the case for single-channel outreach. They'll also cover a simple process you can follow to quickly determine your highest-converting channel and book more meetings.You'll Learn:Why the traditional outreach model isn't workingA case for the single-channel approachHow to find your most scalable channelThe Speakers: Maria Bross, Jordan Crawford and Chris HerringIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

Bookmarks: 0:00 Intro 2:22 Is reality a VR Game? 5:50 Extraterrestrials 15:00 Evidence & Remote Viewing 24:00 Tools for the Game 27:17 Human Potential 32:22 Divinity and The Simulation 49:33 Defining The Simulation & AI 56:14 Deja Vu 1:02:07 The Last MessageYou can find Jordan's Book Here:https://www.amazon.com/dp/B0BXMWWB75/ref=cm_sw_r_as_gl_api_gl_i_A8XH0CX03AG9PTH19T9V?linkCode=ml1&tag=aliveandkic07-20&fbclid=PAAaZ-Ptk7shiaJ8gzC2c1wmk_y0wvNemgsZzbxZSlC5M_aDjkKu5KdSUOeDY_aem_ASSAmHqxhXbLnekddxCXD0nSQ9blCt29DRDyxo7cXQ5nvrudVbTOmr10y6Jc-gP0TwU Jordan's username is Instagram is Jordan.crowder and aliveandkicking on TikTok. Find Nick and Everything he does here:https://linktr.ee/nick.zei Find the second half of this conversation in the Patreon, posted here:https://www.patreon.com/universethegame

We're back with Season 2, Episode 7 of Club 520 where Jeff Teague and the guys are joined by Jordan Crawford to tell stories about his playing days. Crawford talks about getting a scholarship to play at Indiana even though he didn't play high school basketball, what it was like dunking on LeBron James, getting drafted and playing for the Atlanta Hawks with Jeff Teague, and many more of his best stories about playing in the NBA. #Volume #ClubSee omnystudio.com/listener for privacy information.

We're back with Season 2, Episode 7 of Club 520 where Jeff Teague and the guys are joined by Jordan Crawford to tell stories about his playing days. Crawford talks about getting a scholarship to play at Indiana even though he didn't play high school basketball, what it was like dunking on LeBron James, getting drafted and playing for the Atlanta Hawks with Jeff Teague, and many more of his best stories about playing in the NBA. #Volume #ClubSee omnystudio.com/listener for privacy information.

Steve Error, Sales Director at Signals, Jordan Crawford, Founder of Blueprint, and Dan Baird, Co-Founder & Product Lead at Wrench.ai, bring to light the different uses ChatGPT offers. These speakers from the AI Revenue Summit discuss winning campaign ideas and how AI can be used efficiently. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 3:53 - AI and Key Concepts6:31 - GPT's explained10:41 - Campaign ideas and custom instructions12:50 - Who are the three musketeers that can help me? 18:42 - Spend time tuning GPT to automate exactly what you want22:21 - Subject line ideas using GPT26:32 - Introduce something that's surprising to make it memorable32:01 - What data matters?33:32 - Additional risks and pitfalls35:18 - Prompt designs & engineering examples37:49 - Tree of Thought Example - ChatGPT Splitter38:48 - Introduction of custom instructions39:42 - Behavioral insights and traditional data46: 28 - Wrench.ai OFFER47:12 - Blueprint OFFER50:00 - Closing Remarks

Message from Jordan Crawford on August 6, 2023

Enemies is on the road to potentially making their first playoff berth in franchise history largely due to the fact that they have Jordan Crawford for a full season. After getting a taste of the BIG3 in 2022, Crawford has now established himself as one of the best players in the BIG3. JC touches on his mythical dunk on LeBron James in college, playing alongside Anthony Davis & DeMarcus Cousins, wearing the BBB shoes, why Enemies has been successful this year, the potential of the BIG3 and more. Plus, we get into what to look for heading into Week 7, Hezi God's record-breaking performance in Week 6, and what went wrong for 3 Headed Monsters and Aliens in 2023. DRIP: https://www.dripshop.live/invite/4thM... FOLLOW: Twitter, IG, Tik Tok - @4thManPod SUBSCRIBE & LEAVE 5 STARS: Apple - https://podcasts.apple.com/us/podcast.... Spotify - https://open.spotify.com/show/5dk1EZz....   LISTEN EVERY MONDAY AT 1PMEST OR SATURDAY AT 2PM EST: Nothin' But Net Channel on Dash Radio - https://dashradio.com/nothinbutnet ...   GRAB A SHIRT OR SOMETHING: https://teespring.com/the-forth-man?p.... JORDAN CRAWFORD: @jcs_steeelow

Todays episode of Hopp on Calls welcomes Jordan Crawford, Founder of Blueprint. Jordan and Kevin discuss the importance of a strong intro and how it can set the tone for a successful cold call. Jordan shares his idea of incorporating hype videos into cold calling to make it more engaging. Jordan talks about the mission of Blueprint, which aims to solve the challenge of accessing the same data in sales. A big theme discussed in this episode is how to correctly measure the efforts of your outbound sales team. While it's easy to rely on activity metrics to gauge the productivity of your team, it's really not an effective way to look at your teams performance. Instead, focus on the metrics that matter - like connection rates, elaborate conversation, and of course - high quality meetings booked.HIGHLIGHTS:[00:02:03] Blueprint's approach to outbound.[00:04:30] Sorting market by more pain.[00:08:01] Putting people in better positions.[00:13:05] Kevin's name popularity.[00:16:47] The importance of warm leads.[00:18:33] Mindset of abundance in sales.[00:22:00] Automating go-to-market strategy.[00:26:43] Phone call engagement strategies.[00:30:08] Blocked phone numbers.[00:33:27] Metricizing cold call success.[00:36:00] Completions and productivity.[00:40:59] Sales development and outbound strategies.[00:43:07] Cold calling in job descriptions.[00:46:34] Three types of target audiences.[00:49:10] Everyone loves to buy.[00:52:09] Cold calling and niche markets.[00:57:27] Why them? Why now?Connect and learn more about Jordan through this link:LinkedIn: https://www.linkedin.com/in/jordancrawford/Connect with Kevin:Kevin Hopp: https://www.linkedin.com/in/khopp/More live conversations mean more? You know the answer. Connect to your prospects in one click and go outbound effortlessly with ConnectAndSell!  https://connectandsell.com/

AI will automate parts of our job, whether we like it or not. We're already seeing it happen. You can choose to neglect it or choose to embrace it and accelerate your career. Jordan Crawford will teach you how. You'll Learn:Why AI automating parts of our jobs is inevitableHow to get ahead and use that to your advantageAI pro tips you can start utilizingThe Speakers: Jed Mahrle and Jordan CrawfordIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

Message from Jordan Crawford and Kevin Dupree on June 4, 2023

We think we know our customers… but what if they're in an entirely different universe than we imagine?Each layer of customer understanding unveils a new truth that should ultimately shape how sales and marketing connect with buyers. But too often, there is a complete disconnect between what a customer knows about your product and what your sellers are communicating to the market. So how can we close this gap when we can't even gauge how many light-years away our ICP is?According to our latest guest, Jordan Crawford, Founder of Blueprint, if you take the time to hear customer stories, they'll tell you something you've never even thought of. You can shortcut years of learning by asking customers what they already know. That is what it takes to bridge the divide and connect with today's B2B buyers.Join us as we discuss:Using customer stories and experiences to launch conversations with precisionOutbound isn't dead—but your outbound strategy might bePredictions for AI applications in sales and marketing (and how people are using AI wrong today)

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Summary Hey everyone. Stay tuned to the end of the interview where I'll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening. Now on to my guest for today, Jordan Crawford, founder of Blueprint, helping businesses scale by improving their outbound outreach.  Jordan didn't really find his "thing," until 2016, when he started working on helping businesses grow. In this episode Jordan provides a lot of insights into his strategy and how he uses data.  Jordan's approach is to focus on problems, not personas. He uses data about people to identify the problems his client is trying to solve. For this he culls data from LinkedIn and looks at people in relevant roles to figure out what the pain points are. He then uses this critical information to help businesses compose outbound messages to target potential customers. Jordan says that there are a lot of great tools that can help businesses, but what it comes down to is figuring out what to say to someone and how to say it - something only a living breathing person can do.  Ultimately, Jordan says, a business's understanding of the market must match what customers in the market actually want. To do this, Jordan recommends getting into discussions with customers to really understand what their pain points are as well as using the data. One unique thing about Jordan's data is that he looks at job openings. This is a clear sign of a problem or pain point that a company wants to solve because they are willing to spend money to solve it.  Now, let's get better together. Actionable Insights According to Jordan, AI and other martech tools can be helpful, but they'll only take you so far. You need to be able to have dialogues and to use critical thinking to get the information you need to craft a message that will lead to sales. The most important questions to ask are: "What can I say that none of my competitors can't? What is unique about me and what counter-intuitive insight do I have about the problem?" Then do research to figure it out and get a clearer picture of what your potential customers struggle with.  Research and use keywords. Keywords can help you figure out the pain points and how to best craft your message. Potential customers are looking to solve pain points and the faster you understand their pain, the easier it will be to get them to talk to you.  Links to Explore Further Blueprintgtm.com Jordan Crawford on LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or JSYPR Learn more about your ad choices. Visit podcastchoices.com/adchoices

When you're growing your company, hitting sales goals can be an all encompassing endeavor. It's easy to slap a one-size-fits-all strategy onto a big group of potential customers.But to truly develop your brand and bring in long-term customers, you have to understand and plan for their specific needs.In this episode of the B2B Power Hour, Morgan sits down with business expert and current founder at Blueprint, Jordan Crawford to explore the importance of understanding customer needs and behaviors in driving growth for companies with specific examples from Tidio, Freshdesk, Gladly, and more!Listen in as we discuss:The importance of targeted marketing and understanding customer needsThe impact of customer feedback on target market and messagingThe effectiveness of "selling the job to be done"Insights into how AI can be used to improve customer experiences Follow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithFollow Jordan Crawford on LinkedIn: https://www.linkedin.com/in/jordancrawford/Join the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join. 

The New Orleans Pelicans are on the outside of the playoffs currently. Which teams are they hoping lose to give them a boost in the standings? Jake Madison breaks it down. Plus, what will the Pels do with Jonas Valanciunas after this season, and why are we talking about Jordan Crawford.Follow & Subscribe on all Podcast platforms…

The New Orleans Pelicans are on the outside of the playoffs currently. Which teams are they hoping lose to give them a boost in the standings? Jake Madison breaks it down. Plus, what will the Pels do with Jonas Valanciunas after this season, and why are we talking about Jordan Crawford. Follow & Subscribe on all Podcast platforms…

Cory debates entrepreneur Jordan Crawford on a number of topics related to automation in sales. This was the first long-form guest episodes that shaped the future of the Sales Management Podcast. 

Jordan Crawford, CEO at Blueprint, discusses buyer intent data tools. According to G2 Crowd, there are 52 companies in the buyer intent data category. G2 Crowd classifies buyer intent as the probability that a customer will purchase a product, and buyer intent data tools capture research around actual buyer journeys and signs of their purchase intent. Today, Jordan looks at 6sense, ZoomInfo, and KickFire. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The buyer's toolkit will be the rubric that you've got to swim upstream against. You can adapt now or suffer later. One way to adapt is to rethink and rejig your go-to-market model. What does that entail? Listen to Jordan Crawford, Blueprint's CEO, as he discusses the new go-to-market model to defeat the buyers' toolkit. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A buyer toolkit wave is going on that threatens to make sellers irrelevant because of unpleasant customer experiences. How do you turn the tide and make your sellers deliver an excellent experience while closing deals? What about your product experience? Listen to Jordan Crawford, Blueprint's CEO, as he discusses how sellers can adjust and improve the buying experience to push back the buyer toolkit wave. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaS selling is no longer an attention-grabbing game. Buyers are increasingly using research tools to avoid sellers because of past bad buying experiences. How do you respond to that and adapt your selling process as a revenue leader? Listen to Jordan Crawford, Blueprint's CEO, discusses the research tools buyers have at their disposal and how to adapt your selling process to improve the buying experience. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The B2B SaaS marketplace is changing. The buyer now has more information than was available and is making buying decisions without speaking to a sales rep. Companies must now figure out how buyers are assessing their products and how to adapt their marketing and sales processes accordingly. What are some of these tools, and what can you expect? Listen to the conversation as Jordan Crawford, Blueprint's CEO discusses the changing face of B2B marketing and the tools B2B buyers use to evaluate SaaS. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you respond as a marketer and seller when you realize that a customer has made 90% of the buying decision (which could go against you) before you even get a chance to sell your product to them? Buyers are increasingly more informed, and there are many reasons for these changes. Listen to the conversation as Jordan Crawford, Blueprint's CEO, discusses why your buyer's research process has changed. Show NotesConnect With:Jordan Crawford: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is a conversation we need to have. Cold outreach is one of the core tenants of successful sellers, right? In today's episode of The Sales Evangelist, Donald is joined by the founder of Blueprint, Jordan Crawford, to discuss why there might be a better strategy. Every job Jordan has, he's either been fired from, or the company went under. He ultimately found his place helping startups scale and grow for long-term success, and it was through this endeavor he found a better methodology than personalized cold outreach. The ‘spray-and-pray' method was the initial online sales foray. However, that soon led the way to personalized outreach. So, is a new method taking the lead? Personalization has its uses, and there are times it is still functional. However, there are some where it isn't. Personalization helps grab a prospect's attention. But as a B2B seller, you should only want their attention if their company has a problem your solution can help solve. If you aren't making a commercial transaction, personalization can have great power.  Sellers can't test personalization systematically; you must have a way to process the data that is useful to prospects and act on it. Invest in data that leads to understanding product-market fit that solves your customers' core problems. Personalize based on problems, not on the person: Once the potential problems are identified, sellers can sift through potential prospects and interact with them based on those problems the prospect (or their company) might be facing. We're in the world of tactics. But if you lead with insight based on a prospect's problem, you'll be successful.  How can a sales team can implement this strategy: Determine what channels and messaging work for your company. Do a bottom-up analysis to understand everything about the consumer and who you're selling to. Only after this point should you go to market. Score existing customers by a ‘rubric' of your ideal customer. If they are a rough match, you'll know you've achieved a more scalable business. You must determine the data sources to find the consumers struggling with the products you solve. Jordan's final takeaway? If you're in the sales system, spend time with customer success to determine what consumers already know. Because if you know what they know, you can build models that find more organizations like them. For more content from Jordan, connect with him on LinkedIn or email him at jordan@blueprintgtm.com.  This episode is brought to you in part by Skipio. Are you sick of crickets? As a salesperson, the pain of reaching out with phone calls or emails and not receiving a response is real. But all text messaging is not created equal. 85% of people prefer text over email and phone calls because they want to engage in a conversation, not listen to bots. Be more like people and start having conversations that end in the conversions you want. Try Skipio at www.Skipio.com. This episode is brought to you in part by Scratchpad. Are you tired of a digital workspace cluttered with notes, folders, files, and half-filled spreadsheets? (Not that we're speaking from personal experience.) Luckily, we've found the solution. Scratchpad is the first Revenue Team Workspace specifically designed to adapt to each salesperson's workflow, so you don't have to change your habits. Scratchpad creates a streamlined workflow that allows everyone to be a little more productive each day without the hassle of updating a database with whatever info you can find. Get Scratchpad free at Scratchpad.com.  As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you're doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content led community is the best way to build your company, and it will only become more obvious.But at some point, you will need some form of outbound motion, even it's just to get interested parties on the line.That's why improving your outbound will dramatically improve all aspects of your sales and marketing.Jordan Crawford is the first guy that connected those dots for me, AND provided an approach to it that finally felt more valuable than the average strategy I hear.We discussed about:- Why you should market to pain, not a persona- How personalizing your email hurts instead of helping- What you need to do to scale your best sales rep, instead of needing to find others like them- and MORE!Jordan is a brilliant marketer, San Francisco based tech founder, and keynote speaker.  You're going to love picking his brain on this stuff.  Don't miss this episode! Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Connor!On his  LinkedIn: https://www.linkedin.com/in/jordancrawford/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Jordan Crawford" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.Support the showSupport the show

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network previews the upcoming 2022 college football season for the Eastern Michigan Eagles. Pick Dundee aka (@TheColbyD) & Patty C (@PattyC831) break down the upcoming Eastern Michigan Eagles roster and key in on each and every game the Eagles play this upcoming season. Could Eastern Michigan potentially win the MAC this year? Is Chris Creighton one of the most underrated coaches in all of America? Will the Eagles feel the loss of Ben Bryant and Preston Hutchinson? Did Eastern Michigan win the transfer portal when they landed Taylor Powell from Troy? Does the return of Darius Boone Jr., Tanner Knue and Hassan Beydoun mean the Eagles offense should be flying high? Can Neal Neathery improve the defense after a tough season last year? Will Jose Ramirez and Jordan Crawford be a problem on the line of scrimmage for opposing MAC teams? Should offseason additions like Joe Sparacio and Chase Kline from power 5 schools retool the linebacking core? Will Kempton Shine and the Eagles secondary find a way to become one of the MAC's best units? Will Chris Creighton have the Eagles bowling yet again? We talk it all and more on this Eastern Michigan Eagles edition of The College Football Experience.Eastern Michigan Eagles 2022 ScheduleWin Total O/U: 6.5vs Eastern Kentucky@ Louisiana@ Arizona Statevs Buffalovs UMASS@ Western Michiganvs Northern Illinois@ Ball Statevs ToledoBYE@ Akron@ Kent Statevs Central Michigan Download The Free SGPN App - https://sgpn.appWynnBET - Bet $50 Get $200 In Free Bets - https://sg.pn/WynnBETJoin Sleeper and get a 100% deposit bonus up to $100 - http://sleeper.com/sgpSupport for this episode - AthleticGreens.com/SGP | IPVanish.com/sgpFollow The College Experience & SGPN On Social MediaTwitter - https://twitter.com/TCEonSGPNTwitter - http://www.twitter.com/gamblingpodcastInstagram - http://www.instagram.com/sportsgamblingpodcastTikTok - https://www.tiktok.com/@gamblingpodcastFacebook - http://www.facebook.com/sportsgamblingpodcast Follow The Hosts On Social MediaColby Dant - http://www.twitter.com/thecolbydPatty C - https://twitter.com/PattyC831NC Nick - https://twitter.com/NC__NicK Learn more about your ad choices. Visit podcastchoices.com/adchoices

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network previews the upcoming 2022 college football season for the Eastern Michigan Eagles. Pick Dundee aka (@TheColbyD) & Patty C (@PattyC831) break down the upcoming Eastern Michigan Eagles roster and key in on each and every game the Eagles play this upcoming season. Could Eastern Michigan potentially win the MAC this year? Is Chris Creighton one of the most underrated coaches in all of America? Will the Eagles feel the loss of Ben Bryant and Preston Hutchinson? Did Eastern Michigan win the transfer portal when they landed Taylor Powell from Troy? Does the return of Darius Boone Jr., Tanner Knue and Hassan Beydoun mean the Eagles offense should be flying high? Can Neal Neathery improve the defense after a tough season last year? Will Jose Ramirez and Jordan Crawford be a problem on the line of scrimmage for opposing MAC teams? Should offseason additions like Joe Sparacio and Chase Kline from power 5 schools retool the linebacking core? Will Kempton Shine and the Eagles secondary find a way to become one of the MAC's best units? Will Chris Creighton have the Eagles bowling yet again? We talk it all and more on this Eastern Michigan Eagles edition of The College Football Experience. Eastern Michigan Eagles 2022 Schedule Win Total O/U: 6.5 vs Eastern Kentucky @ Louisiana @ Arizona State vs Buffalo vs UMASS @ Western Michigan vs Northern Illinois @ Ball State vs Toledo BYE @ Akron @ Kent State vs Central Michigan Learn more about your ad choices. Visit podcastchoices.com/adchoices

The College Football Experience (@TCEonSGPN) on the Sports Gambling Podcast Network previews the upcoming 2022 college football season for the Eastern Michigan Eagles. Pick Dundee aka (@TheColbyD) & Patty C (@PattyC831) break down the upcoming Eastern Michigan Eagles roster and key in on each and every game the Eagles play this upcoming season. Could Eastern Michigan potentially win the MAC this year? Is Chris Creighton one of the most underrated coaches in all of America? Will the Eagles feel the loss of Ben Bryant and Preston Hutchinson? Did Eastern Michigan win the transfer portal when they landed Taylor Powell from Troy? Does the return of Darius Boone Jr., Tanner Knue and Hassan Beydoun mean the Eagles offense should be flying high? Can Neal Neathery improve the defense after a tough season last year? Will Jose Ramirez and Jordan Crawford be a problem on the line of scrimmage for opposing MAC teams? Should offseason additions like Joe Sparacio and Chase Kline from power 5 schools retool the linebacking core? Will Kempton Shine and the Eagles secondary find a way to become one of the MAC's best units? Will Chris Creighton have the Eagles bowling yet again? We talk it all and more on this Eastern Michigan Eagles edition of The College Football Experience. Eastern Michigan Eagles 2022 Schedule Win Total O/U: 6.5 vs Eastern Kentucky @ Louisiana @ Arizona State vs Buffalo vs UMASS @ Western Michigan vs Northern Illinois @ Ball State vs Toledo BYE @ Akron @ Kent State vs Central Michigan Learn more about your ad choices. Visit podcastchoices.com/adchoices

We've talked about the Ideal Customer Profile just recently here in Sales Transformation. This time, Collin Mitchell brings in Jordan Crawford, co-founder of Blueprint, to talk about a whole new level of searching your ICP, where you focus on finding the customers with the problems that your company solves. Jordan presents his ideas and experiments to show us that strategies can be built and solutions can be offered by finding customers by pain, not persona.Join Our Free Podcast Community HERE!Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE! Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSJordan's sales storyFinding customers who have the problems you solvePersonalizing based on pain not personaFinding pains by dataThe power of experimentsQUOTESJordan: “People think it's about the person. And that's the thing that's not really scalable.”Jordan: “Usually is Just about understanding that targeting and describing the work that you did back to them. And it doesn't have to be a one-by-one exercise.Jordan: “I only focus on companies. So companies are a much easier ocean to boil than people because people's data changes very, very frequently.Jordan: “ Understand these things, right company, right place, the right title, you know, right channel, then it's gonna, you're just going to have a much better time because you're focused on the things that are based on actual customer problems and their context.”Connect with Jordan on LinkedIn and learn more about what he's been working on!Links to check out:Blueprint Website: https://www.blueprintgtm.com/Clay Website: https://www.clay.com/salestransformationConnect With Collin on LinkedIn and find out what's new in Sales Transformation and other things he's up to!Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.