Podcasts about marketing lessons

Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say something people actually feel.That's the lesson of Oura Ring's ‘Give Us a Finger,' a campaign that nailed cultural timing, sharp copy, and product-specific boldness without losing its soul. In this episode, we explore its B2B marketing takeaways with the help of our special guest Sylvia LePoidevin, CMO & Creator of The Zero to One Marketer.Together, we break down what B2B marketers can learn from making your copy the multiplier, leading with tension, and turning cultural insight into measurable demand.About our guest, Sylvia LePoidevinSylvia LePoidevin is a B2B SaaS marketing leader who has gone from the first marketing hire to CMO at two companies now valued over $2 billion combined. Most recently, Sylvia was the CMO at Kandji. She joined as employee #4 and helped scale the company from pre-seed to an $850M valuation with global offices across the US, London, Sydney, and Tokyo. A former early hire at DataFox (acquired by Oracle's AI group) and FloQast (now valued at $1.6B), Sylvia has spent her career building go-to-market engines from zero, often without playbooks, resources, or precedent. Her passion is helping founders and scaling teams build with the buyer first, using messaging, content, and community as multipliers for growth. Raised in remote Africa before moving to the US alone at 17, Sylvia credits her resilience and outsider perspective as her greatest assets in navigating zero-to-one challenges in both life and business.What B2B Companies Can Learn From Oura Ring's ‘Give Us the Finger' Campaign:Make your copy the multiplier, not the footnote. Sylvia's first lesson from ‘Give Us a Finger; is that the words are the performance channel. She says, “You think so much about the budget and the metrics, but if you put half as much of that effort into just like what the freaking copy is saying, that can change the unit economics of your whole campaign more than anything.” Oura didn't win because they spent more, they won because the headline is sticky, visual, and instantly understandable. In B2B, it should be the same. Before you tune targeting or add spend, pressure-test the message. One sharp line that people repeat will outperform five “optimized” versions nobody remembers.Lead with tension. What makes this campaign work, in Sylvia's eyes, is that it taps a real, shared feeling in the market. She grounds it in one clear idea: “The whole concept of ‘Give Us the Finger' is sort of an act of defiance against aging.” That's why it resonates beyond the cult fans. It's selling an attitude, not a tracker. For B2B marketers, the move is to find the tension your buyers already live in and build the campaign around that. When the audience feels seen first, the product lands as the natural weapon.Keep the wrinkles in your writing. Sylvia loves this campaign because it doesn't feel sanded down into safe brand mush. Her takeaway is blunt: “ AI takes the wrinkles out of your writing… People are now looking for the wrinkles because it shows that it's real.” Oura's creative has an edge, personality, and a little defiance, which is exactly why it sticks. In B2B, where everything tends to sound committee-approved, the fastest way to disappear is to over-smooth. Let your voice have texture. Keep the sharp edges that make your brand human. That's what people notice, trust, and remember.Quote“ 95% of your buyer is not in market at any moment, only 5% is. And it's very lucrative and tempting to pour all of your resources into that 5% and try to capture the existing demand. But eventually it's going to cap out. And to really achieve that hockey stick, long-term growth, you need to invest in the 95%.”Time Stamps[00:55] Meet Sylvia LePoidevin, CMO & Creator of The Zero to One Marketer[01:26] Why Oura Ring's “Give Us the Finger” Campaign?[04:32] Sylvia's Career Journey in Content Marketing[05:47] Inside the Strategy Behind Oura Ring's ‘Give Us the Finger' [10:52] B2B Marketing Takeaways from Oura Ring's ‘Give Us the Finger' Campaign[26:48] A Content Marketing Playbook for First-Time CMOs[31:47] Modern Marketing Strategies That Actually Work[40:26] The Hidden Power of Internal Influencers[43:55] AI in Content Creation: What to Use, What to Avoid[49:29] Final Thoughts and TakeawaysLinksConnect with Sylvia on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting traffic to your website is not the win. Getting patients into chairs is. Today's conversation dives into why conversion matters more than clicks and how dental practices can stop wasting their most valuable marketing asset. In this episode, Dr. Len Tau sits down with marketing veteran Chris Knudsen to uncover what dental practices can learn from iconic brands like Casper, Harley-Davidson, Purple Mattress, and Disney. Drawing from decades of experience scaling consumer brands to billion-dollar valuations, Chris explains why most dental websites fail to convert, how AI is reshaping patient discovery, and why practices are often misled by marketing agencies that cannot prove ROI. This conversation is a practical, no-fluff breakdown of how dentists can turn limited website traffic into real appointments, real patients, and real revenue.   What You'll Learn Why dental website traffic is far more valuable than most practices realize How AI search engines are changing how patients find dentists The role SEO, FAQs, and user-generated content play in AI visibility What "fake AI" looks like and how to spot it before you waste money Why website conversion should be a core KPI for every practice Common red flags that signal a marketing agency may be misleading you How to demand real ROI tracking from your marketing partners Lessons dentists can borrow from billion-dollar consumer brands — Key Takeaways 00:41 Welcome and episode overview 02:24 Introducing Chris Knudsen and his background 05:00 What Llama.ai does for dental practices 06:40 Why dental website traffic is extremely valuable 10:00 Why websites still matter in cash and specialty dentistry 11:40 How AI search engines influence patient decisions 13:20 Optimizing for AI and large language models 14:00 The role of FAQs and Q&A content in AI rankings 14:39 Reddit and user-generated content in AI discovery 15:29 Fake AI vs real AI in dental marketing 19:22 Why website conversion must be a top KPI 21:50 Why dentists feel frustrated with marketing agencies 23:20 Common agency red flags and ownership issues 26:26 How to truly measure marketing ROI 30:47 Lightning Round with Chris Knudsen 34:55 How to connect with Llama.ai and the "Len Deal" 36:00 Final thoughts and closing message   — Connect with Chris Website: https://lawma.aiEmail: chris@lawma.ai

Whether it's lessons learned from product lifecycles, navigating family and personal setbacks, or his passion for giving back to the entrepreneurial community, David Stowers offers wisdom, humor, and a candid look at what it truly takes to grow, scale, and thrive.On this episode of Empowering Entrepreneurs, hosts Glenn Harper and Julie Smith sit down with David Stowers, principal owner of Smash Success and a business development specialist for FreedomDev Sensible Software. Known for his engaging sales style and entrepreneurial drive, David Stowers shares the twists and turns of his career—from hustling as a teenager and launching infomercial products, to facing financial challenges and reinventing himself multiple times over.With stories ranging from selling foam airplanes at flea markets to making national television appearances on QVC, David Stowers opens up about the peaks and valleys that shaped his journey. He discusses the importance of mentorship, balancing integrity with ambition, and why authenticity matters in business. Get ready for inspiring insights, entertaining anecdotes, and practical advice that every entrepreneur can relate to.Moments00:00 "David Sowers: Growth Enthusiast"03:16 Entrepreneurial Roots and Aspirations08:53 "Parenting with Trust and Independence"09:40 "Lessons from Early Amway Days"15:14 "Weekend Hustles to Rolling Rulers"18:49 "Finding Purpose Through Hardship"21:01 "Entrepreneur's Shift to Network Marketing"25:14 "Transition, Tech, and Opportunity"28:21 "From Selling Invisible to Consulting"31:09 QVC On-Air Training Experience33:01 "Entrepreneurship: Choose Fun Over Stress"36:51 "Recreating Success with Ginsu Knives"41:41 "Need vs. Want in Sales"44:47 "Marketing Lessons from Rich"46:12 "Entrepreneurship, Travel, and Family"This episode is brought to you by PureTax, LLC. Tax preparation services without the pressure. When all you need is to get your tax return done, take the stress out of tax season by working with a firm that has simplified the process and the pricing. Find out more about how we started.Here are 3 key takeaways for entrepreneurs and business builders:Embrace the peaks and valleys: David's experience with early financial success followed by a tough downturn (and bankruptcy) highlights that our biggest lessons—and eventual successes—often come from the challenging valleys, not the easy peaks.Authenticity & Integrity Matter: Whether selling products on QVC or consulting for software firms, David stresses the importance of authentic connection and doing business the right way, even when it means turning away a sale that doesn't serve the customer.Mentorship and data-driven decisions: Surround yourself with people who challenge you and supply you with the right tools (including data!). David credits his partners and mentors with teaching him the importance of operational excellence and making marketing decisions based on real numbers—not just gut instinct.Running a business doesn't have to run your life.Without a business partner who holds you accountable, it's easy to be so busy ‘doing' business that you don't have the right strategy to grow your business.Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real.That's the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break down his marketing lessons with the help of our special guest Ray Lin, Fractional Head of Marketing.Together, we explore what B2B marketers can learn from pacing for quality, standing for something bigger than the rivalry, and making vulnerability a trust engine that drives demand.About our guest, Ray LinRay Lin is a mission-driven marketing leader who turns messy funnels into clean revenue. Over 13+ years across SaaS, marketplaces, and wellness tech, he's built demand gen and ABM machines that actually align with sales—and he's unapologetically pro-AI when it lifts both creativity and efficiency.A Bay Area native and former sports writer turned “accidental but strategic marketer,” Ray believes great marketing is H2H—human to human—before it's ever B2B. He's led and rolled up his sleeves across demand gen, digital, ABM, field, performance, growth, content, product marketing, and lifecycle CRM, with 8+ years inside B2B2C marketplaces like Grubhub, Wellhub and SeatGeek.If your pipeline's leaky, your teams are siloed, or “content” isn't moving deals, Ray's the marketing leader who fixes the system, centers the customer, and gets momentum back on the scoreboard.What B2B Companies Can Learn From KPop Demon Hunters:Work smarter, not harder. KPop Demon Hunters shows that momentum dies when you confuse output with impact. Ray pulls a direct B2B parallel: “one of the lessons that come from Golden is working smarter, not harder… [Marketers] a lot think that extra 10 attempts at ad creative or 10 extra emails that you queue up in your CRM are gonna make all the difference. When in reality, it's about quality, not quantity.” For B2B, this movie is your warning label: speed without intention burns out the team and blurs the story. Make fewer bets, make them sharper, and give your work room to land.Compete with conviction, not contempt. The movie's diss track, Takedown, is a trap: when your identity becomes anti-them, you shrink your own story. Ray says it plainly: “Don't let competitive obsession poison your well.” The point isn't to never compete, it's how you compete. If your positioning is mostly about your rival, you've already let them write your narrative. Lead with what you stand for, and you won't need a villain to feel heroic.Let vulnerability be your differentiator. The movie's emotional turn lands because the heroes stop performing perfection and start telling the truth. That's the B2B move too: honesty travels farther than polish. Ray says, “ The power of vulnerability and transparency… can really skyrocket a B2B brand.” In B2B, authenticity isn't a vibe, it's a trust engine. Build a brand worth believing in.Quote“Always be ready. You don't know what's gonna be a hit and what's not going to. And when it does happen, know how to capitalize on it. And the multiple prongs, the octopus of this behemoth that is KPop Demon Hunters, I think, is that it has all these tentacles… [and] is what makes it so powerful. You can't plan for the success of one tentacle without thinking at least about the others.”Time Stamps[00:55] Meet Ray Lin, Fractional Head of Marketing[02:15] Why KPop Demon Hunters?[05:10] Role of a Fractional Head of Marketing[06:20] Behind the Scenes of KPop Demon Hunters[16:00] B2B Marketing Lessons from KPop Demon Hunters[27:00] High Concept Storytelling in Media[40:57] Final Thoughts and TakeawaysLinksConnect with Ray on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The first Better Merch…Better Marketing episode of 2026 is here. Kirby and Jade share business lessons from quick-serve restaurants, break down the top five categories of branded merchandise people actually keep, and discuss their goals for the year ahead. They also spotlight the Moon Jams Bundle as the Product of the Week and highlight Marlite for giving back during the holiday season. A great episode to kick off the new year with practical marketing insights.

Send us a textThe marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026.Key Topics CoveredWhy buying friction quietly kills impulse ticket salesHow revenue exposes bad marketing faster than engagement metricsWhy timing beats messaging when it comes to conversionsThe costly mistake of choosing clever over clearHow personalization (not tech) drove higher salesWhy owned channels became the safest revenue engineHow creative replaced targeting in paid mediaWhy familiar offers outperform “new and shiny” ideasBundles vs. discounts—and why bundles winThe overlooked revenue power of single-game buyersHow promotions train (or damage) fan behaviorWhy retention quietly became cheaper than acquisitionHow top teams turned marketing into a revenue system, not a departmentEpisode Chapters / Timestamps00:00 – Why these aren't trends, platforms, or vanity metrics01:30 – Lesson 1: Buying friction kills impulse sales04:53 – Lesson 2: Revenue exposes bad marketing07:15 – Lesson 3: Timing > messaging09:07 – Lesson 4: Clarity always beats cleverness10:54 – Lesson 5: Personalization as a revenue lever13:32 – Lesson 6: Owned channels = owned revenue15:28 – Lesson 7: Creative became the new targeting17:24 – Lesson 8: Familiarity sells faster than novelty19:20 – Lesson 9: Bundles beat discounts20:17 – Lesson 10: Single-game buyers as a growth engine21:42 – Lesson 11: Promotions train fan behavior23:09 – Lesson 12: Retention beats acquisition25:00 – Lesson 13: Marketing as a revenue systemCall to ActionIf this episode sparked an idea—or exposed something you need to fix—reach out at sportsmarketingmachine.com or connect with Jeremy on LinkedIn. And if alignment still isn't happening between sales and marketing on your team, this episode is required listening.Why This Episode MattersThe teams that won in 2025 didn't shout louder or spend more—they reduced friction, showed up at the right moment, personalized their offers, and aligned sales, marketing, and data around revenue. These 13 lessons are your blueprint for turning marketing into predictable ticket sales in 2026.Links mentioned:Episode 140: Mystery Park Promo that Sold 700 TicketsEpisode 137: Make Your Black Friday/Cyber Monday Offer So Good! Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

As 2025 wraps up, I'm taking you behind the data to reveal the top 10 most downloaded episodes of Rocky Mountain Marketing this year—and the biggest theme that kept emerging: trust-first strategy over trends.In this year-end special, you'll hear from brilliant guests like Gordon Firemark, Megan Dougherty, Mike Swenson, Lisanne Murphy, Sarah Nay, and more. We cover everything from building trust in the age of AI, creating human-first content, crisis-proofing your brand, to leveraging SEO and podcasting for sustainable growth.If you've been feeling overwhelmed by marketing "shoulds"—this episode is your permission slip to slow down and get strategic.In this episode, you'll learn:What 2025 taught us about audience trust and authentic marketingWhy AI without strategy won't work in the long runHow to get more ROI from your marketing effortsHow your podcast can become a powerful business driverWhat real business owners did to simplify, grow, and lead effectivelyTimestamps:00:00 Reflecting on a Year of Intentional Marketing00:21 Introduction to Rocky Mountain Marketing00:51 Year-End Review: Key Insights from 202502:18 Top 10 Episodes Countdown: Legal Protection for Podcasters05:54 Podcast Blueprints for Business Success08:54 Crisis-Proofing Your Brand11:45 Transforming Your Website into a Sales Machine15:29 Sustainable Growth Strategies for Small Businesses18:19 Using Psychology to Attract Dream Clients20:40 Finding Clarity and Passion in Entrepreneurship21:37 Getting Your Local Business on Google's First Page25:25 Human-First AI Marketing with Mike Monte29:06 Turning Cold DMs into Warm Conversations33:54 Trust-First Marketing Without Posting Every Day38:44 Final Thoughts and Year-End ReflectionsWhether you're a long-time listener or new to the show, this recap is packed with timeless advice to guide your 2026 strategy.Hit follow and subscribe now to make sure you don't miss the powerful conversations we have coming next year!Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Nate Torvik, Senior Lifecycle Marketing Manager at Win Reality, joins Pathmonk Presents to break down how lifecycle marketing works when your product is genuinely new to the market. Win Reality delivers virtual reality baseball and softball training tools used by athletes, parents, and coaches, creating a rare mix of D2C and B2B challenges. Nate explains why education is the real conversion lever, how persona-specific messaging drives confidence, and why lifecycle flows matter more when users don't fully understand what they're buying yet. The episode dives into paid social, Reddit as a discovery channel, and how confidence-building experiences can outperform feature-heavy sales tactics in emerging technology categories

As 2025 comes to a close, Danielle R. Harris is sharing an honest marketing reflection. This episode digs into what she tried, what worked, what she neglected, and what she is intentionally changing going into 2026.Download your 2026 Reflection GuideIf you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.Follow on Instagram at @Danielle.R.Harris. Chapters00:00 – Introduction00:33 – Year in Review & Reflection01:38 – Things Tried in 202509:21 – Things That Worked14:40 – Things Neglected18:39 – What I'm Trying in 202625:31 – Final Thoughts & Takeaways

The biggest currency is attention, and we as marketeers we're fighting for attention, not only from other brands, but from all these other stimuli. For Martin Höfling, Global Marketing Manager Chupa Chups at Perfetti Van Melle - Brasil, cultural marketing is the way forward for brands who want to capture consumers' ever fleeting attention. On this latest episode, we talk about the pillars of cultural marketing, the importance of curiosity in data driven marketing, and his "Miracle Morning" routine. Inspirational tips to boost creative effectiveness and everyday life at the same time. 

In this episode, I'm reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I'm carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners.If you've ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one's for you.In this episode, I talk about:Why consistency beats complexity (even when your brain wants to do everything at once)Why clear messaging matters more than how much content you createHow your offers and services are supposed to evolve as your business growsWhy community and relationships can move your business faster than any marketing tacticWhy you can't wing it forever and how clarity creates confidenceI also share personal stories from my own business, including what I shelved this year, what I doubled down on, and why having a plan (even a simple one) changes everything.Grab my FREE marketing checklist for small business owners. This episode was mixed and edited by Cardinal Studio.

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world's most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming mistakes into memorable stories, using constraints to spark better ideas, and leading with calm adaptability when things inevitably go off script.About our guest, Abel GrünfeldAbel Grunfeld is Riverside's VP of marketing and first employee. He is a growth strategy expert, specializing in scaling our digital presence and building an efficient marketing pipeline. What B2B Companies Can Learn From Massimo Bottura:Turn mistakes into magnetic storytelling. Massimo Bottura's most iconic dish was born from a dropped lemon tart, which is proof that imperfections can become brand-defining moments. Abel explains, “ [It's] very inspiring to take this high stress environment… and transform it into something that actually is unique, much more creative, much more powerful in terms of storytelling.” In B2B, the same principle applies. When a campaign breaks, a launch misfires, or a plan goes sideways, don't hide it. Shape it into a story. Audiences connect most with brands that reveal the creative, human process behind the work. Your “oops” moment might become your most memorable asset.Use constraints to fuel creativity. In high-pressure kitchens, limitations create innovation, not less of it. Abel notes, “Your constraints are your advantage… By being very intentional and aware of what your constraints and disadvantages are, you can be really focused on how to use these to actually create some sort of playing field where you can be more successful.” B2B teams often don't have unlimited budgets, bandwidth, or time. That's not a disadvantage, that's focus. Constraints sharpen your narrative, strengthen your positioning, and force bold creative choices. The boundaries become the catalyst.Plan for surprises and lead through them. Massimo Bottura thrives by embracing unpredictability, treating chaos as a space for invention. Abel shares, “You always plan, but you cannot always control the outcomes… you need to plan to be surprised… and  to figure out how you make the most out of any situation.” For B2B marketers, this is the mindset shift. Markets shift. Teams change. Campaigns don't go as expected. The brands that win are the ones that stay calm, adapt quickly, and turn the unexpected into momentum. Build flexibility into your strategy so you can transform disruption into differentiation.Quote“Real creativity, very often, it's a coincidence of different factors.  There's an unintentionality behind creation that when you plan everything out, you'll never come to that result. When you allow space for exploration, for playfulness, for doing things that you never planned… sometimes they're better than what you actually can envision and visualize yourself.” Time Stamps[00:55] Meet Abel Grünfeld, VP of Marketing at Riverside [00:52] Why Massimo Bottura?[01:59 The Role of VP of Marketing at Riverside[03:02] Behind the Scenes of Massimo Bottura: The Italian Culinary Genius[14:58] Marketing Lessons from Massimo Bottura[26:19] Where are B2B Companies at with Video?[32:07] The Importance of Video Content[41:34] Content Strategy at Riverside[44:47] Simplifying Video Production[47:07] Consolidating Video Creation Tools[49:07] Final Thoughts and TakeawaysLinksConnect with Abel on LinkedInLearn more about RiversideAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode, host Minter Dial reconnects with celebrated marketing strategist and author David Meerman Scott for their third lively conversation together. As they reflect on their decade-long friendship, David Meerman Scott shares insights from the freshly updated edition of "Marketing Lessons from the Grateful Dead," co-authored with Brian Halligan, co-founder and former CEO of HubSpot. Together, they explore why the unconventional, fan-centric business lessons from the Grateful Dead are more relevant than ever in an age dominated by digital chaos and AI. David Meerman Scott unpacks the enduring legacy of the band, discussing the importance of human connection, fandom, and letting go—both in music and business. The discussion also dives into leadership transitions, from Jerry Garcia's era to the bold addition of John Mayer, examining how the band's openness to innovation has kept their music and message alive for new generations. Tune in for a conversation that covers everything from navigating change in business and life to the power of authentic experiences and the wisdom in embracing both risk and generosity. Whether you're a marketer, a Deadhead, or simply curious about how to build lasting legacies, this episode is packed with stories and actionable insights you won't want to miss.

Restoring a 250-year-old farmhouse isn't just a renovation project. It's a blueprint for modern marketing.That's the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who's spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey.Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in constraints, and designing connected experiences where every touchpoint matters.About our guest, Jean-Christophe PitiéWith 20+ years of experience in international marketing and partner engagement, Jean-Christophe is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and to launch Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, Jean-Christophe's main mission is to drive customer demand in markets around the world, continue to grow our rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide.What B2B Companies Can Learn From the restoration of a French farmhouse:Honor your legacy while modernizing for today. Great brands, like great houses, balance tradition and innovation. Jean-Christophe explains, “I had architects who came initially, and they wanted to put glass everywhere, tear down some big stone walls, and I'm like, guys, this house has had oak beams for 250 years. I'm not gonna tear them down. I'm gonna keep them.” In B2B, the same logic applies. Your legacy, your history, and your customer trust are part of your brand's foundation. Don't tear them down for the sake of what's trendy. Blend your legacy with fresh, modern layers such as new tech, new storytelling, and new energy, without losing what made your brand distinct. That balance between the old and the new is what gives it lasting beauty and credibility.Constraints fuel creativity. Jean-Christophe says, “Sometimes the best projects come when… you have a constraint… either a location constraint or timing or budget, you get very creative to work around the constraints.” His farmhouse's three-foot-thick stone walls forced him to rethink how to add modern features, and that challenge sparked originality. In B2B, the same holds true. Limited budget? Shrinking timelines? Regulatory hurdles? These are the sparks for inventive ideas. Don't let your constraints kill creativity; let them focus it.Every touchpoint shapes the experience. When restoring a house, you have to look at the whole picture; every room, material, and detail needs to connect. Jean-Christophe shared, “It's a bit like your marketing strategy. You need to connect across channels… every touchpoint matters.” Just like a home's design must flow seamlessly from one room to the next, so should your brand experience, across your website, content, product, and sales. Inconsistent moments break trust. When every touchpoint feels connected and intentional, you turn friction into flow, and customers into believers.Quote“History is part of who we are, human beings… It's beautiful… It's like a brand. When you think about brand, you want something that's unique, differentiated, [and] people can relate to, which is so beautiful.”Time Stamps[00:55] Meet Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare[01:04] Jean-Christophe's French Farmhouse Restoration Project[04:38] Balancing Tradition and Innovation in Restoration Projects[13:56] Creative Solutions and Constraints in Restoration[21:30] Importance of Legacy[26:51] B2B Marketing Lessons from Restoring a French Farmhouse[38:30] Innovations at Content Square[43:33] Advice for CMOs on Investing in Brand[45:45] Final Thoughts and TakeawaysLinksConnect with Jean-Christophe on LinkedInLearn more about ContentsquareAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you want a masterclass in modern marketing... stop looking at other creators and start looking at Kim Kardashian and Ryan Murphy.All Is Fair just had the biggest debut on Hulu ever, and whether you love the show or hate it... the marketing is undeniable. Today I'm breaking down the 5 strategies behind their viral success – and how YOU can use them to scale your content, your creative business, and your next launch.This episode is basically a crossover of my two lives: my past career as a TV writer, and my current one as a marketer. And trust me... these lessons are gold.We're talking:✨ Polarization as a strategy (yes, you WANT some people to hate your content)✨ Why BTS content is your secret connection builder✨ The “weekly rollout machine” that keeps viewers coming back✨ The power of collaboration + star stacking✨ How Ryan Murphy's signature style can inspire YOUR brand identityIf you want to treat your business like a Hollywood blockbuster in 2025 and beyond... this one's for you.xxEllen

After five years, 300 episodes, more than 75,000 audio downloads, and over 110,000 YouTube views, Jack Jostes shares the biggest lessons he's learned from producing The Landscaper's Guide. In this milestone solo episode, Jack breaks down the marketing mindset that has helped hundreds of landscape and snow companies grow with social media, storytelling, consistency, and simple video production.You'll hear the real behind-the-scenes journey—starting the show in a tiny shed, leveling up gear over time, learning video and audio by doing, and why “done beats perfect” remains the #1 success principle for content-driven landscape companies. Jack also shares the single best microphone setup to instantly improve your social media videos.You'll Learn:Why consistency matters more than fancy gearThe mindset shifts landscapers must make to win on social mediaHow Jack built the show from a shed to a full studioThe surprising gear that delivers the biggest video upgradeWhy one weekly video could transform your marketing in 12 monthsConnect with Jack Jostes: 

Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping how brands connect with audiences worldwide. In this episode of Future Proof, host Rachelle Minnis welcomes Adam Bauer, VP of Sales at Discord, to unpack the real-world strategies and lessons behind successful community-driven marketing.Discover how Discord transformed from a gamer-centric chat app into a dynamic space for brand engagement, and learn what sets advertising on Discord apart from traditional social platforms. With gaming now mainstream and communities more engaged than ever, this conversation reveals how brands can successfully activate community-driven marketing—and why the future of advertising might just be on your favorite gaming platform.Listen for an awesome conversation that will leave you inspired and may help you rethink your next campaign—and maybe even pick up a controller. Hosted on Acast. See acast.com/privacy for more information.

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That's the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving audiences, and creating content that sparks conversation, not just clicks.About our guest, Rachel SterlingRachel Sterling serves as Chief Marketing Officer where she is focused on expanding Identity Digital's impact on driving awareness and adoption of our top level domain portfolio. Prior to joining Identity Digital, Rachel held senior leadership positions at Proximie, Instagram, Twitter, and Google where she developed impactful strategies around product, integrated, content, and event marketing.Rachel also possesses a creative background, spending the first eight years of her career working in TV production and post-production. Rachel lives in Belmont, CA with her husband and two children.What B2B Companies Can Learn From Andor:Recognize when the story has run its course. Just like Disney realized Luke Skywalker's arc had reached its limits, Rachel ties that lesson to brand fatigue. Audiences, like customers, eventually want something new. As she puts it: “Their main characters had been exhausted… you have to consistently monitor for user sentiment.” Andor worked because it didn't cling to nostalgia; it built from a blank slate. In B2B, that means knowing when your message or product line has hit its ceiling and having the courage to reinvent before your audience tunes out.Segment for meaning, not just demographics. Disney didn't make Andor for everyone. It made it for the fans who grew up with A New Hope. Rachel explains: “By exploring more mature themes, you're building content specifically for the core audience that had been there since the very beginning.” The same rule applies in B2B. As your audience evolves, so should your tone, themes, and depth. Mature buyers crave nuance; new ones need accessibility. Build the right story for the right segment, and you'll meet each generation where they are, not where they were.Make content that talks back. Rachel points out that Andor isn't a passive show. It demands engagement long after the credits roll. As she says: “Content no longer exists in a passive experience… The sign of a good show is when you can engage in conversation beyond just a simple, ‘that was good.'” In B2B, the same holds true. The best content doesn't just get attention; it gets people talking, sharing, and connecting around a shared idea. Don't settle for applause, aim for conversation that keeps your brand in motion.Quote“Just because you feel affinity for the product does not mean that people will continue to share that affinity. I definitely think that marketers, from seeing the decision that Disney made to Greenlight Andor, can take away the message [to] understand when you have product fatigue.”Time Stamps[00:55] Meet Rachel Sterling, Chief Marketing Officer at Identity Digital[01:51] Why Andor?[03:36] The Role of CMO at Identity Digital[04:45] What is Andor?[22:32] B2B Marketing Lessons from Andor[42:14] Identity Digital's Brand and Content Strategy[45:52] Advice for First-Time CMOs[48:27] Final Thoughts and TakeawaysLinksConnect with Rachel on LinkedInLearn more about Identity DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of VET S.O.S. Presents The Scoop, host Kingsley Scott interviews Lee Pepper, author of Never Outmatched, to explore how battlefield-tested leadership translates into winning business strategies.Lee shares how lessons from the Army—from decision-making under pressure to leveraging limited resources—can transform modern marketing and corporate culture. He breaks down principles like commander's intent, force multiplication, and the “hammer and anvil” philosophy, revealing how veterans can lead with clarity, innovation, and trust.Whether you're a veteran transitioning to business, a leader seeking sharper strategy, or an entrepreneur looking for your edge, this episode delivers a masterclass in leadership and adaptability.Listen now to learn how to outthink, outmaneuver, and outlast your competition—while never being outmatched.#VETSOS #TheScoopPodcast #VeteranPodcast #NeverOutmatched #LeePepper #LeadershipStrategy #MilitaryToMarketing #VeteranBusiness #CommandersIntent #BattlefieldWisdom #GrabTheLifeline

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email listMy Instagram + My Membership

Chelsea Jones is the founder of Chelsea Anne Media, a social media marketing agency that helps lawyers build personal brands that feel genuine, not forced. In this episode, she shares how one Upwork client turned into a thriving niche, why Instagram remains the most powerful platform for lawyers, and how authenticity can turn online visibility into real relationships.How Lawyers Can Build a Brand That WorksAccording to Chelsea, building a personal brand starts with simplicity. Many lawyers assume branding requires elaborate campaigns, but she insists it begins with clarity; knowing who you are, what you stand for, and how you want to be known. From there, structure and consistency do the heavy lifting.“Your personal brand is you. It doesn't have to be complicated. Keep it simple, be yourself, and build a plan that reflects that," shares Chelsea Jones on Episode 218 of You Are a Lawyer.She advises lawyers to define four or five “content pillars” – the key themes or topics that represent their work and personality. Whether it's educational posts, personal stories, or motivational insights, these pillars help create focus and flow. For Chelsea, social media success isn't about perfection or virality. It's about visibility that feels aligned, authentic, and sustainable.This episode is produced by Skip the Boring Stuff, a podcast strategy company for business owners and creatives.

A great marketing engine doesn't run in a straight line. It spins, gathers speed, and builds momentum with every turn.That's the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where it matters most, and compounding small wins into unstoppable momentum.About our guest, Nataly KellyNataly Kelly is CMO at Zappi. She has over 20 years of experience leading remote and global teams, and previously served 7 years as VP at HubSpot. She is a frequent contributor to Harvard Business Review, a published author of four books, keynote speaker on marketing, growth, and international expansion, and an award-winning leader. She has been named among the Top 50 CMOs on LinkedIn, as Marketing Executive of the Year, in the 40 under 40, and one of the Top 25 Content Marketers in Enterprise Software, as well as among the Women Worth Watching.What B2B Companies Can Learn From the Flywheel:Marketing is a flywheel, not a funnel. Marketers love funnels because they're measurable, but Nataly reminds us that the best marketing is circular, not linear. She says, “So often we have thought of marketing as like a linear funnel. But the flywheel's really where you turn the funnel on the side and then connect the top to the bottom.” In her model, brand, demand, land, and expand all feed each other in an ongoing loop. Marketing shouldn't be about one campaign that ends. It's about creating continuous energy that connects awareness to advocacy.Friction kills momentum. Velocity doesn't come from spending more, it comes from removing what slows you down. Nataly explains, “A general rule of thumb I've always used is the closer you get to someone's wallet, the more important it is to remove friction…. Every touchpoint is a chance to delight a customer.” In B2B marketing, the same rule applies: every confusing process, clunky message, or slow response is a brake on your flywheel. Smooth the path, and speed will follow.Small improvements compound into unstoppable growth. Marketers often look for a big splash, but Nataly says momentum comes from micro progress. Nataly asks, “What are the small things we can do to create uplift today and momentum today?... And those things add up.” Each small optimization—an improved touchpoint, a clearer message, a faster follow-up—removes friction and accelerates the flywheel. Consistency, not chaos, creates compounding power.Quote“Your brand voice is really how you decide to communicate with your customer. And that is not just what we typically consider marketing communications. It touches every part of the customer experience.”Time Stamps[00:55] Meet Nataly Kelly, Chief Marketing Officer at Zappi[01:09] Why Flywheels?[05:16] Role of Chief Marketing Officer at Zappi[07:30] What are Flywheels?[20:52] Understanding Market Dynamics and Customer Segmentation[22:11] Building and Maintaining a Flywheel Strategy[26:11] Content Marketing Success Stories[33:51] Leveraging LinkedIn for Effective Content Distribution[39:22] Final Thoughts and TakeawaysLinksConnect with Nataly on LinkedInLearn more about ZappiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds. 3. Social Media: Use the free platform data (views, retention, engagement) to measure success and make simple, effective adjustments. Watch the full episode on YouTube.  Watch the LTM Podcast Shorts playlist.

The best marketers know how to read the room, and few people on earth do it better than an elite auctioneer. Brand Slam Episode 46 takes listeners inside the high-stakes world of auctions to uncover how energy, emotion and crowd psychology can drive marketing outcomes that spreadsheets can't. In this episode, hosts Steve Rosa and Joe Kayata sit down with Jacqueline Towers-Perkins, a London native turned New Yorker with nearly 15 years of experience commanding auction floors around the globe. She's led sales at prestigious houses like Sotheby's and Bonhams, hosted events for everyone from the King of England to Jay-Z, and helped move hundreds of millions in art, luxury goods and rare collectibles. Known for her fast-paced delivery, sharp instincts and commanding stage presence, Jacqueline brings a rare mix of theater and business acumen to every auction she directs. Now, as Founder and CEO of Towers & Co., Jacqueline is redefining what it means to “read the room.” Her global auctioneer agency and fundraising consultancy blends stagecraft and psychology—the same mix that turns a quiet crowd into a bidding frenzy.   Throughout the conversation, Jacqueline shares powerful parallels between auctioneering and marketing — both demand authenticity, timing and the ability to stir emotion at just the right moment. She reveals how professional auctioneers elevate fundraising events beyond transactions, transforming them into unforgettable experiences that build momentum and inspire generosity. The hosts explore how the spectacle of auctioneering mirrors the craft of brand storytelling — where emotion fuels engagement and exclusivity drives value. Jacqueline also breaks down the psychology of bidding wars, showing how urgency and competition can be engineered to influence consumer behavior. For CMOs, this episode is a reminder that your best-performing campaigns aren't just well-targeted — they're well-timed, emotionally resonant and charged with purpose. Whether you're building a global brand or leading a local charity gala, Episode 46 is your masterclass in energy, emotion and the art of engagement. Have an idea for a guest? Reach out at brandslam@addventures.com.

In spring 2025 I was invited to join On Brand with Jimmy Fallon as 1 of 10 creatives selected to pitch national campaigns to major brands on national TV. Since the episodes aired, my DMs have been full of the same questions: how did I get on the show, what was it really like, and what do I think of Jimmy Fallon?This week on Making It In The Toy Industry, I'm taking you behind the scenes of my wild ride as a contestant on On Brand with Jimmy Fallon. Week after week I dreamed up campaigns, plane wrap designs, comedic commercials, and drink recipes, then pitched them to CEOs and CMOs of major brands. I was mentored by Bozoma Saint John and Jimmy Fallon, an experience that reshaped how I think about branding, marketing, and product launches.Every week the stakes got higher. One challenge had me mapping an NYC pop-up; another had me writing and singing jingles on a deadline. I was on national TV at 24+ weeks pregnant, keeping my energy high and my creativity flowing while still speaking the language of big corporate brands. It was a branding bootcamp that pushed me past what I thought was possible while I was also building a tiny human and becoming a first time mom.Tune into this podcast if you want all the BTS tea including:The branding moves that helped me get cast (and how you can use them to stand out)What it's really like working with Jimmy Fallon and Bozoma Saint JohnA new brand strategy I'm calling the Connect & Invest Loop that could change the way you launch and market foreverHow toy creators and creative entrepreneurs can build buzz before a single product hits the shelfIf you are building a toy brand or a creative business, and want to grow your visibility this is your playbook.Listen for these Important Moments:[00:01:25] - Learn how strategic visual branding, owning your lane, and consistent content helped me stand out to casting directors and how you can do the same.[00:08:58] - Get the surprising lessons I learned from Jimmy Fallon and Bozoma Saint John about showing up, shifting gears, and being “too much” in corporate spaces.[00:11:20] - Find out why separating your campaign concept from the activation is crucial and how it could strengthen your creative pitches or product launches.[00:16:17] - This show unintentionally unlocked a brilliant marketing framework, perfect for brands navigating today's trust recession and attention-starved audiences.[00:26:14] - Real-world examples of toy entrepreneurs involving their audience early, creating investment, loyalty, and funding success before the product hits shelves.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Will Guidara is the author of Unreasonable Hospitality and co-founder of the world's #1 restaurant, Eleven Madison Park. He joins us to share how lessons from hospitality can be a huge competitive advantage for your brand. We discuss the power of small but impactful gestures, intelligent naivety, the 95/5 rule and investing in the things that can't be measured but make all the difference.Will also reflects on the mindset that took Eleven Madison Park to the top, what businesses can learn from restaurants, and how applying unreasonable hospitality can turn any customer experience into something truly extraordinary.Timestamps00:00:00 - Start00:00:57 - Will's experience writing his book00:02:11 - Getting 4 stars from The New York Times00:04:43 - What marketers can learn from Unreasonable Hospitality00:08:08 - Where did the term “unreasonable hospitality” come from?00:14:13 - Why Will is fine being “The Dining Room Guy”00:16:40 - Why Will added a beer sommelier - reverse benchmarking00:20:29 - Intelligent naivety and the advantages of youth00:23:30 - The power of small thoughtful gestures that make a lasting impact00:27:22 - The 95/5 rule - how to succeed with things that cannot be measured00:31:47 - Restaurant smart vs corporate smart00:36:50 - Why you sometimes need conflicting goals00:41:34 - Is the customer always right?00:45:55 - Turning pain points into highlights00:48:06 - How Will Guidara makes getting the bill a memorable experience00:51:38 - Why nothing in the world can replace persistence00:53:40 - Never waste a good crisis00:56:52 - What Will would do at Cannes with no budget00:59:56 - How Shake Shack kept 11 Madison Park going01:00:48 - Which fast food chains does Will admire01:03:51 - Hiring exceptional talent01:06:17 - Getting siloed teams to work together in harmony01:09:07 - What would you do if you knew you couldn't fail

Survival isn't just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That's the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences in, running multiple “Squid Games” to see which campaigns win, and staying relentlessly curious by listening to what customers really say.About our guest, Scott LeathermanScott Leatherman is an award-winning full-stack marketing and operations executive with 25+ years of leadership and business management experience. Scott is currently the Chief Marketing Officer at Aviatrix. Prior to joining Aviatrix, he was the CMO at Veritone, an AI platform company. Scott served as COO at SAP Labs US for 5 years. Scott was a Global Vice President of Marketing and was a founding member of the SAP HANA go-to-market team that disrupted the database market and built a billion-dollar business in less than three years. Also during Scott's tenure at SAP he was part of the Strategic Account Sales Team and created new channel programs to reduce shelfware and support new solution adoption. Prior to SAP, Scott held senior marketing and business development roles at several startups.Scott was recognized by the Silicon Valley Business Journal for his lifelong commitment to helping his local community with the 2018 Individual Community Champion Award. Both at work and in his personal life, Scott is focused on helping communities reduce food insecurities, supporting underserved children, funding cancer research and Native American educational programs.What B2B Companies Can Learn From Squid Game:Gamify campaigns to move your audience. Marketing works best when it pulls people in emotionally, just like Squid Game. Scott explains, “Anytime you want to move an audience together, gamifying it so that they have an emotional pull on the winner is gonna make you successful.” By creating campaigns that feel participatory, competitive, or playful, brands can inspire curiosity and investment from their audience. It's not just messaging—it's making people feel like they have a stake in the outcome.Run “Squid Games” for your campaigns. Rather than guessing which message will resonate, Scott's team tested multiple campaign “games” at once. “We invested over 500 engagements…we had 74 one-on-one engagements…to narrow it down to what we have as eight campaigns in the Squid Games.” Each campaign has a top, middle, and bottom funnel component, and their performance is tracked side by side. Scott explains, “The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.” The lesson: treat campaigns like contestants. Test widely, kill off the weak performers quickly, and double down on what wins.Stay curious and listen to your audience. One of Scott's biggest lessons is that marketers often assume they know what works—but data and customer feedback may prove otherwise. He notes, “It really comes back to just what are your customers saying about you? And what are your prospects saying about you?…That listening exercise, while it sounds remedial and 101, it gets lost on a lot of us ‘cause we're all running so fast.” Just like in Squid Game, survival depends on paying close attention and adapting quickly. In B2B marketing, curiosity and active listening turn campaigns into insights, and insights into growth.Quote“The gamification of Squid Games is working in our B2B marketing approach…we rolled it out to the company as Squid Games…and it's been really fun to have engineers across the world leaning in on what they think is gonna move the audience fastest.”Time Stamps[00:55] Meet Scott Leatherman, Chief Marketing Officer at Aviatrix[01:32] Why Squid Game?[03:08] Behind-the-Scenes of Squid Game[14:18] AI in Marketing[17:33] B2B Marketing Takeaways from Squid Game[42:39] AI Integration and Brand Evolution[46:46] Final Thoughts and TakeawaysLinksConnect with Scott on LinkedInLearn more about AviatrixAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08]  B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z's new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign. Quick insights, real talk, and a reminder to stay intentional in your work and life. #BetterMerchBetterMarketing #MarketingJoy #BrandedMerch

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A masterpiece doesn't have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That's the lesson of Picasso's Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an advantage, and creating content designed to resonate long after launch.About our guest, Jerome StewartJerome Stewart is the Chief Marketing Officer at Conviva. He is a dynamic and people-driven marketing executive with a proven track record of building high-performing teams, elevating brand visibility, and driving revenue growth in early-stage and industry-leading technology companies. Jerome is an experienced global leader with six years of international business experience outside the USA, as well as an accomplished Amazon bestselling author.What B2B Companies Can Learn From Guernica:Campaigns need a unifying story. Guernica shows how fragmented, chaotic elements can form one powerful story. Jerome says, “Each one of those [individual pictures] stands out, but when you take a step back and you look at it in its entirety. Indeed, there is a cohesive story.” Marketing works the same way; every asset matters, but true impact comes when the pieces connect into a bigger, memorable narrative.Complexity can be an advantage. At first glance, Guernica looks disorganized and overwhelming. However, his chaotic canvas still communicates a clear message. Jerome points out, “Maybe some people look at a more modern artistic style… and you can say, ‘Hey, this just looks really messy.' But as I say, dig in a little bit deeper and you see there's a very rich story.” In marketing, don't be afraid of layered stories. Campaigns that invite discovery can spark deeper connection and longer attention.Strive for timeless content. Picasso's painting still sparks reflection nearly a century later. Jerome connects this to marketing: “We're trying to tell stories and we're trying to come up with stories that stand out and that maybe stand the test of time. That will resonate into the future.” Campaigns should be built with staying power, not just to make noise at launch but to linger and influence long after.Quote“A bar  to hold ourselves against is did we tell a story? Was it clear? And something else that Picasso did brilliantly well, he took something as complex as war, and he didn't simplify it in any way. He did something cohesive. [We have to]  challenge ourselves to do the best that we possibly can to tell those stories.”Time Stamps[00:55] Meet Jerome Stewart, Chief Marketing Officer at Conviva[01:34] Why Guernica?[06:57] Visiting Guernica and Its Impact[14:58] Role as CMO at Conviva[16:45] Understanding Guernica[28:08] B2B Marketing Takeaways from Guernica[35:31] Marketing Insights and Strategies[42:27] Advice for CMOs[44:53] Final Thoughts and TakeawaysLinksConnect with Jerome on LinkedInLearn more about ConvivaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does a 125-year-old brand still manage to feel fresh?  Daniel talks with Dawn Hedgepeth. She shares her unfiltered take on modern marketing, brand love, and the art of staying relevant. From once dreaming of becoming a lawyer to now leading marketing for one of the most iconic brands in the world, Dawn reflects on two decades of lessons in curiosity, creativity, and change.  She dives into how Hanes continues to evolve - from influencer collabs and TikTok Shop to uncovering real consumer insights that drive product improvement.  Plus, how do you keep a 125-year-old brand meaningful? Dawn reveals how using empathy and curiosity are the basis of every good Marketing campaign. If you've ever wondered how to build brands with good bases and a great mission, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Dawn: LinkedIn: https://www.linkedin.com/in/dawn-hedgepeth/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of On Brand: Taylor's Version, we're joined by Ann Handley — Wall Street Journal bestselling author, Chief Content Officer of MarketingProfs, and one of IBM's ‘7 people shaping modern marketing.' Ann brings not just her marketer's eye but also her mom's heart to the Swiftiverse. We'll explore how Taylor's storytelling fuels parasocial relationships, why The Eras Tour transformed casual fans into rabid ones, and what smart marketers can learn from the savviest hitmaker of our time. What You'll Learn in This Episode How Taylor Swift's storytelling makes the personal feel universal—and what marketers can borrow from that. Why parasocial relationships don't have to be clinical, and how Taylor transforms them into community. The genius of anticipation, reveals, and Easter eggs in building long-term fan trust. What the Eras Tour can teach marketers about creating inclusive, unforgettable experiences. How Ann Handley's own fandom grew from casual listener to full-on Swiftie devotion. Episode Chapters (00:00) Intro (01:20) Swiftie Story Prompts and the Tortured Poets Era (03:14) Standing Up as a Swiftie (05:40) Taylor as Writer, Storyteller, and Cultural Icon (08:07) Making the Personal Universal (11:00) Marketing Lessons from Taylor Swift (19:25) The Eras Tour as Community Experience (29:41) The Taylor Songs and Albums That Make Ann Smile About Ann Handley Ann Handley is a Wall Street Journal bestselling author, digital marketing pioneer, and Chief Content Officer at MarketingProfs. Named by IBM as one of seven people shaping modern marketing, Ann is a trusted voice on content, storytelling, and building authentic connections with audiences. She is the author of Everybody Writes, now in its second edition, and a frequent keynote speaker at marketing and business events worldwide. Through her popular newsletter, Total Annarchy, and her leadership at MarketingProfs' B2B Forum, she continues to inspire marketers to approach their work with clarity, creativity, and heart. What Taylor Era Has Made Ann Smile Recently? Ann lights up when she talks about Taylor Swift's most recent projects—The Tortured Poets Department and Midnights. She especially loves “Fortnight,” with its Post Malone collaboration and typewriter aesthetics (a nod to her own collection of typewriters), and “Mastermind” from Midnights, which she admires for its playful storytelling. For Ann, these albums are on constant repeat, blending artistry, narrative, and joy in ways that fuel both her fandom and her creative spirit. Links & Resources Connect with Ann on LinkedIn Check out her website and newsletter Speaking of connecting with community, don't miss the MarketingProfs B2B Forum Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today. If you've ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground. Key Highlights: Why the Book of Mormon was the first book I ever bought for my collection (and what it's worth today) The connection between religious texts and modern marketing movements How books like Dotcom Secrets created the Clickfunnels community Why your “heretic message” is what your people are waiting for How to start writing your book or manifesto (even if you're not a writer) This isn't about converting you to any religion, haha! It's about understanding the power of putting your beliefs into a book, and how that act alone can change the trajectory of your business and your life. Want to see my favorite verses about Christ from the Book of Mormon? Grab them in the show notes below. ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what's working now, what's overrated, and how to know if your dollars are actually driving cases. You'll learn:  Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and reach The three traits every campaign must have to work What realistic ROI timelines actually look like Why the wrong creative kills results before they start If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“If you're not leaning into your own abracadabra, you're leaving your competitive advantage on the table.” says magician and marketer, Jimi Gibson.What if storytelling wasn't just about clever hooks or flashy content—but instead about casting spells that transform how people feel and act?In this episode, Rain sits down with Jimi Gibson, a marketing strategist, TEDx speaker, and lifelong magician, to explore the deep parallels between magic and storytelling. Jimi shares how the neuroscience behind awe, attention, and trust can be reverse-engineered into any brand message or business interaction.He even performs a mind-blowing magic trick live on the show—proving firsthand how story structure mirrors a magic trick's setup, curiosity, and climax.Whether you're a founder, marketer, or content creator, this episode reveals how to tap into your own “abracadabra” and use it to spark genuine human connection.In this episode, you will learn to:See storytelling as a biological sequence of connection, curiosity, and closureUse the magician's mindset to build anticipation and deliver transformationApply the three-part structure of a magic trick to your content and copywritingTranslate your personal quirks into brand authenticity and visibilityReframe timing as a tool for trust—not just attentionFor more storytelling tips and tricks,Visit my website rainbennett.com or thestorytellinglabpodcast.comFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams.Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore:The Power of Learning and TeachingWhy a love of learning keeps marketers adaptable and relevantHow Alex turned her passion for education into a teaching role at GWThe challenges (and joys) of engaging students who just want to “check the box”Lessons in Failure and ResilienceThe rise and fall of Digital District, a pioneering social media communityWhy Alex considers it both her biggest success and her biggest failureHow failure becomes fuel for future opportunities and growthBuilding and Leading Lean TeamsWhy relationship-building is the secret weapon of small marketing departmentsThe importance of hiring for ambition and drive over technical skills aloneHow to communicate that no single marketer can “do it all”Why outsourcing and specialized support free teams to focus on strategyCreativity, Risk-Taking, and Viral WinsHow one “crazy idea” born on a dog walk turned into an award-winning campaignWhy sometimes the riskiest ideas resonate the most with your audienceRedefining what “going viral” really means for niche organizationsKey Takeaways for MarketersMarketing is as much about relationships as it is about tacticsLean teams thrive when curiosity and problem-solving lead the wayFailure is inevitable—but also invaluable in shaping future successSometimes the boldest, quirkiest ideas lead to the greatest impactWhether you're a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape.Connect with Alex Love:LinkedIn: https://www.linkedin.com/in/alexslove/Website: https://rivasolutionsinc.com/

In comedy, the punchline only works if it lands with the audience—and B2B marketing is no different.That's what we can learn from Hacks, a show about a legendary comedian reinventing herself with the help of a Gen Z writer. In this episode, we're breaking down its lessons with the help of special guest Jamie Bell, Chief Marketing Officer at Workshop.Together, we explore what B2B marketers can learn from creating a “writer's room” for fresh ideas, testing content like comedians test their sets, and embracing generational differences as a source of connection rather than division.About our guest, Jamie BellJamie Bell is the CMO at Workshop. She is a marketing leader with a passion for building brands in underestimated industries and demand engines that keep sales teams busy (in a good way!). Over the past 12+ years, Jamie has been lucky enough to work in several early- and growth-stage companies in SaaS, e-commerce, retail, and media.What B2B Companies Can Learn From Hacks:Create a “writer's room” for marketers. Great campaigns don't just come from formal briefs—they need a space for messy, creative riffing. Jamie explains, “We didn't have a writer's room, at least at Workshop, and so when I came back from maternity leave, we added a meeting. We called it the pitch deck… it's just like an open forum for people to do like five-minute pitches, and we just creatively layer on, and it's been a blast.” The lesson? Carve out judgment-free time for brainstorming, where small sparks can snowball into big campaigns.Test your material before scaling. Like comedians who try new jokes on the road, marketers should pilot ideas before investing heavily. Jamie notes, “She does road shows, before to test the set list. So we do some things in like our Happy Monday Club newsletter, where before we'll like super invest in a piece of content, we'll just see if it does better than the other content in that newsletter, and see what the reception of that is before we blow it up a bit.” The takeaway: use small, low-risk formats to gauge response, then double down on what resonates.Bridge generational divides head-on. Hacks thrives on the clash between an aging comedy legend and a Gen Z writer, two perspectives that seem at odds, but create brilliance together. Jamie ties this directly to marketing: “There's so much about marketing and internal communications that I feel is around generational differences… and I think the idea that you take that relationship, you're unapologetic about it and you just talk about it head on… I think it's really great too.” In B2B marketing, don't shy away from generational dynamics; embrace them as a rich source of storytelling and connection.Quote“ Employees are your best brand ambassadors, and you need to spend some effort rolling out things internally. Having employees connected to the mission, the vision, the values.”Time Stamps[00:55] Meet Jamie Bell, Chief Marketing Officer at Workshop[01:33] Why Hacks?[02:07] The Role of CMO at Workshop[03:07] What is the Happy Monday Club?[04:45] The Concept and Creation of Hacks[20:16] Marketing Lessons from Hacks[41:38] Importance of Community and Events[44:03] Workshops' Content Strategy[45:04] Advice for a first-time CMO[48:38] Final Thoughts and TakeawaysLinksConnect with Jamie on LinkedInLearn more about WorkshopAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's not easy to keep pace with constant change. If you want to stand out, you need to pivot (yes, PIVOT!), adapt, and build real connection with your audience.That's the genius of Friends, a cultural phenomenon built on chemistry, community, and conversations that felt timeless. In this episode, we're decoding its lessons with the help of special guest Lisa Cole, Chief Marketing Officer at 2X.Together, we explore what B2B marketers can learn from embracing constant pivots, building your own Central Perk with your community, and why team chemistry often matters more than individual expertise.About our guest, Lisa ColeLisa Cole is currently CMO at 2X. She's a strategic marketing leader with over 24 years of experience driving transformative growth for B2B technology and professional services. As a former CMO at Huron, FARO, and Cellebrite, she has earned industry recognition for enhancing brand positioning, optimizing demand generation, and leveraging AI to accelerate go-to-market strategies. Through her earned accolades from Sirius Decisions, Forrester, and CMO Alliance and her book The Revenue RAMP, she guides B2B leaders in achieving more with less using her proven frameworks. What B2B Companies Can Learn From Friends:Pivot, pivot, pivot. In marketing, staying still isn't an option. New channels, new buyer behaviors, and now AI advancements mean marketers are in a constant state of change. Lisa explains, “Pivot is certainly one, especially now that, it seems like every week there's a new advancement… marketing as a whole is pivot. We're constantly in a period of time in between pivots is compressing.” The same way Ross couldn't move that couch without shouting “Pivot!” every marketer today needs to be ready to shift strategy, adjust direction, and keep moving forward.Create your Central Perk. Every brand needs a place where buyers feel safe, connected, and part of something bigger than a transaction. For the Friends cast, it was Central Perk, a space where they could gather, vent, and support each other without judgment. Lisa says, “You have to create a place… where your target audience, your buyers feel safe to get together and meet and engage as a community… if you care about Central Perk for your buyers, then they'll care about you too.” In B2B, that means investing in communities and experiences where customers can be candid, connect with peers, and build trust—with your brand quietly in the background.Build team chemistry. The Friends cast worked because the chemistry was real—something greater than the sum of its parts. Marketing teams are no different. Lisa says, “Sometimes it's the chemistry that matters more than the expertise. It's not necessarily that I brought together six experts.  It's the way that they work together, sometimes is the real magic.” Great marketing doesn't just come from the smartest experts; it comes from teams (in-house, partners, or both) who click, collaborate, and push each other toward a shared mission.Quote“  I'm not necessarily saying to marketers that this cast needs to be a large in-house marketing team. I'm just simply saying that the people that are in the day-to-day business of executing marketing for your organization, that there is a chemistry between them and that they are working together in a unified way.”Time Stamps[00:55] Meet Lisa Cole, CMO at 2X[01:09] Why Friends?[01:52] The Role of CMO at 2X[03:34] The Creation of Friends[07:54] The Chemistry and Dynamics of Friends[21:59] Marketing Takeaways from Friends[32:17] The Humble Leader[37:36] Introducing Brand Gravity[48:11] 2X's Content Strategy[49:46] Final Thoughts and TakeawaysLinksConnect with Lisa on LinkedInLearn more about 2XAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Cracker Barrel's logo redesign didn't just spark backlash—it exposed cracks in leadership decision-making. In this episode, Sonia Thompson shares 3 timeless marketing lessons every brand leader needs to keep their business backlash-proof. Discover how decisions around values, who's really in charge, and whose voices guide your strategy can make or break customer trust. Tune in for practical insights to help you lead with clarity, avoid costly missteps, and build a brand that resonates with today's consumers. Get the Inclusion & Marketing Newsletter -- www.inclusionandmarketing.com/newsletter

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.That's exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.About our guest, Sydney SloanSydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world's largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.What B2B Companies Can Learn From GoDaddy's “Act Like You Know” Campaign:Take bold swings. Safe marketing doesn't get noticed. To capture attention, B2B brands have to be willing to step outside the comfort zone and take real creative risks. As Sydney shared, “Take a big swing. Go do something outside of your comfort zone.” Boldness is the difference between blending in and breaking through.Your brand is the moat. With paid tactics getting harder, brand is the lasting advantage. It's not about clicks or keywords anymore. It's about the emotional connection people feel. As Sydney says, “Brand is right. It's the emotional connection that you actually build between a brand, which is not a person… and the audience.” In the age of AI, trust and resonance are the true differentiators.Influencers aren't just for B2C. Big-budget companies might hire celebrities, but every B2B brand can find ways to put people at the center of their story. It's about connection, not just reach. Sydney explained, “You can still use influencers, you can still have people connecting to people and doing it in creative ways.” In B2B, credibility often comes best through people, not platforms.Quote“We gotta go back and invest in brand. And what does that mean, and how do I do it? It's not the old playbook. That thing is gone. Display, out the windows. Google search, out the window. We are all at the starting line together. And whoever's the most creative and figures out this new era we're in has an unfair advantage.”Time Stamps[00:55] Meet Sydney Sloan, CMO at G2[01:17] Why GoDaddy's “Act Like You Know” Campaign[03:55] The Role of Influencers in B2B Marketing[11:39] The Role of CMO at G2[13:19] Understanding GoDaddy's “Act Like You Know” Campaign[19:32] B2B Marketing Lessons from GoDaddy's “Act Like You Know” Campaign[33:29] The Power of Creative Marketing[37:50] Final Thoughts and TakeawaysLinksConnect with Sydney on LinkedInLearn more about G2About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Being the underdog might feel like a disadvantage or your greatest marketing edge.That's the brilliance of Steph Curry's story. He redefined basketball not by being the tallest or strongest, but by mastering the three-pointer, staying relentlessly consistent, and building an empire as the face of an underdog brand. In this episode, we explore the marketing lessons from Steph Curry with special guest Brian Gilman, Chief Marketing Officer at ThetaRay.Together, we dig into what B2B marketers can learn from embracing the underdog role, cutting through noise with consistency, and focusing on doing one thing better than anyone else to create real brand gravity.About our guest, Brian GilmanBrian Gilam is the CMO at ThetaRay. He is a visionary Chief Executive with a proven track record in spearheading strategic B2B sales/marketing initiatives and driving robust growth. Brian excels in leading companies through critical transitions, including exit events and funding rounds, while managing large-scale projects and multi-million-dollar budgets. He is an expert in crafting high-ROI programs, fostering C-Level engagements, and negotiating impactful partnerships.What B2B Companies Can Learn From Steph Curry:Play the underdog role. Steph could've gone with Nike or Adidas like every other superstar, but he signed with Under Armour, the underdog, and turned it into a cultural force. Brian says, “His role as an underdog… It's endearing to be able to play the role of underdog as well as he does, and I think that's why people resonate with him as well as they do.” For marketers, especially at scale-ups, that lesson is powerful: people root for challengers who feel accessible and relatable. Positioning your brand as the scrappy player in the game can create emotional connection far beyond features and price.Focus on consistency over noise. Steph's greatness comes from showing up every day and blocking out distractions. Brian says, “He controls what he can control.” In marketing, the same discipline applies. Instead of chasing every channel or campaign, concentrate on the actions that matter most. Steph doesn't let the highs get too high or the lows too low, he just executes. That consistency of effort is what makes him durable and dominant. For B2B, that means resisting the urge to “do it all” and instead building steady momentum with tactics that reliably drive results.Do one thing better than anyone else. Steph didn't try to be everything, he mastered the three-pointer until it broke the NBA. Brian explains, “For me, it's always do one thing really, really well. Forget about the marketing machine, you need that one thing, and then build the next thing.” Just as Curry's deep shooting created “gravity” that opened the floor for teammates, one marketing strength executed brilliantly can lift all your other channels. Don't spread yourself thin, find your version of the 30-foot three-pointer and own it.Quotes“I think that in today's market, successful marketers are gonna throw out the book on convention. I've never seen such a highly competitive environment… and unless you're thinking about speed, cutting out the number of touch points, and getting to that face-to-face interaction as fast as humanly possible, you're never gonna get business anymore.”Time Stamps[00:55] Meet Brian Gilman, Chief Marketing Officer at ThetaRay[01:03] Why Steph Curry?[04:28] The Role of CMO of Thetaray[06:23] Who is Steph Curry?[26:58] B2B Marketing Takeaways from Steph Curry[39:13] Brian's Marketing Strategy[42:20] Final Thoughts and TakeawaysLinksConnect with Brian on LinkedInLearn more about ThetaRayAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

I am going to start this marketing monologue with a story.  I'm going to start with a story. I was about four years old and I went into a bakery with my dad. And while he was ordering breads and pastries, I was standing there looking in the glass counter at these beautiful pastries. Eventually, my dad looked down and he says, Lanie, do you want one? Yes, Daddy. So the woman reaches behind the counter and she gets me a Charlotte Russe. Now, if you're not from New York, you may not know what a Charlotte Russe pastry is. It's a little piece of pound cake stuffed inside a tube about the size of a toilet paper roll filled with whipped cream. And then on the very top, there's a cherry. She hands it to me, and I say thank you—because I was a very polite child. I ate the cherry off the top and as we were leaving, the pastry falls to the ground. Before I had a chance to say anything, the woman came running out from behind the counter and said, Don't cry, sweetie, I'll get you another one. Lanie, do you want another one? Yes, Daddy. And so the woman gave me another pastry. This time, as we were leaving, I ate the cherry off the top, and—yep—you guessed it. I dropped the pastry on the floor. Why did you do that? my father asked. And I probably should mention right about now that my dad was not a patient person. I said, I only wanted the cherry. What we had was a failure to communicate. My dad was talking about pastries. I was talking about cherries. Anyone who has spent time with children knows this feeling—talking about something and realizing halfway through the child has no idea what you mean. That's because children come into a conversation with a smaller worldview. They don't have the same vocabulary, experience, or context. So they focus on the parts that make sense and miss the bigger picture. But here's the thing: adults do the exact same thing. Every networking event, every pitch, every sales call—people nod politely while you talk about your process, your platform, or your proprietary system… but if you're not speaking their language, they check out. They're thinking about their next meeting. Or dinner. Or pastries. So how do you keep them with you? How do you connect, especially when your work is a little technical or complex? Here's how: 1. Simplify your message. Strip out the jargon. Ditch the 12-step framework. Lead with the cherry—the one irresistible thing you know they'll understand and care about. 2. Use familiar comparisons. Find a metaphor, an analogy, something from their world. Talk about what you do the way you'd explain it to a 10-year-old—without being condescending. Just clear. 3. Test your message before the real thing. Before your next networking event or client meeting, practice explaining what you do to a non-marketing friend. Or your kid. Or even out loud in the mirror. If you can't make it land simply, it's too complicated. 4. Lead with benefits, not process. You help clients get more leads, increase visibility, or stop spinning their wheels online. That's what they want to hear. The platform, the tools, the magic—save that for later. 5. Watch for confused faces—and adjust. If someone looks puzzled or politely disengaged, pause. Ask a question. Reframe. Don't just keep steamrolling through your pitch. That's how pastries get dropped. The bottom line? If you want better conversations and better results :Say less. Make it clearer. Make it about them. And when you do, you just might walk away with more sales, more referrals… and the occasional cherry on top. If this sparked an idea or reminded you of your own “cherry on top” moment, I'd love to hear about it. Hit the “Let's Chat” button on all my social profiles or drop by morethanafewwords.com.

In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I've watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning frameworks, to why curiosity is the overlooked engine behind big breakthroughs. We talk about what it really takes to scale businesses fast, how Tai thinks about brand arbitrage, and why speed of execution matters more than having the perfect plan. Tai also opens up about the environments that shaped him early on and how that affects the way he operates today. This is one of those episodes that hits on mindset, strategy, and practicality all at once. Key Highlights: Why learning frameworks is more valuable than memorizing tactics Tai's “four levels” of understanding and how to move up the ladder faster How curiosity drives decision-making, speed, and skill acquisition The role of environment and peer influence in long-term success Why imperfect action always beats perfect planning One thing that stuck with me in this conversation is how intentional Tai is about absorbing ideas (books, mentors, observations) and turning them into frameworks he can use. If you're feeling stuck in the mud with overthinking, slow execution, or wondering what separates good entrepreneurs from great ones… this episode lays it all out. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices