POPULARITY
Best of MTC: Leta Sobierajski, Designer/Art Directorwww.MeettheCreatives.org
This episode was recorded late 2017 on the morning after Leta Sobierajski and Wade Jeffree's AGDA talk in Sydney, just after the solar eclipse – which was pretty pointless in Australia, as we couldn’t see it. Still, that didn’t stop us having a lively and far reaching conversation about the couple, being both married in life and work. Discovering they are both huge Anime fans led us down a dark and nerdy path, being that Flyn and Matt are also fans. Thankfully (for you) we’ve cut a lot of that. We also spoke a lot about influences, specifically Arakawa and Madeline Gins, who Leta and Wade have loved for a long time, and obviously covered Wade’s time with Sagmeister & Walsh. Finally we spoke about Ikko Ikko, and the fact it has nothing to do with the 15th Century uprising in Japan. Their studio website: http://ikkoikko.com Their influence: Arakawa and Madeline Gins http://www.reversibledestiny.org Leta: https://letasobierajski.com https://www.instagram.com/letasobierajski https://twitter.com/letasobierajski Wade: http://www.wadejeffree.com https://www.instagram.com/wadejeffree https://twitter.com/wadejeffree
Leta Sobierajski is an independent designer and art director based in New York City combining traditional graphic design elements with photography, art, and styling to create utterly unique visuals. Her work is incredibly diverse, ranging from conventional identities to brilliantly bizarre compositions. As of October 2016, Leta began a design studio with her husband and collaborator, Wade Jeffree, in which they focus their unusual eye on projects ranging from branding, art direction, installation, to video. She studied graphic design at Purchase College and has been working independently since 2013. Her client list includes Adobe, Bloomberg Businessweek, D.S. & Durga, Google, Gucci, IBM, The New York Times, Refinery 29, Renault, Süddeutsche Zeitung Magazin, Target, Tate Modern, and UNIQLO among many others. She has been recognized as an Art Directors Club Young Guns 15 recipient as well as Print magazine’s New Visual Artist, and has given talks at conferences all over the world including North America, South America, Europe, and Australia.
Leta Sobierajski and Wade Jeffree are a design couple based in Brooklyn known for their strong individual design aesthetics, their collaborative and beautifully quirky Complements photo series, as well as a shared obsession with everything Japanese. We sat down with them after their recent appearance at Dynamic/MTL to talk about their “work is life” ethos, why they’re stronger together than individually, and honesty as a foundation for producing your best work. Links https://www.instagram.com/letasobierajski/ https://www.instagram.com/wadejeffree/ https://nozbe.com/ https://www.phaseone.com/en/Products/Software/Capture-One-Pro/Highlights.aspx Thank you to our sponsors: http://unbounce.com for the use of their recording studios - check out their podcast Call to Action here: http://unbounce.com/call-to-action-podcast, and to http://mindsparklemag.com - a lovely designblog highlighting new trends in the world of design, webdesign and video. Edited by Steph Colbourn at http://editaud.io Theme music by http://www.olivieralary.com Find us at http://workmode.show
WNW co-founder Justin Gignac interviews creative couple Leta Sobierajski and Wade Jeffree in a New York City dive bar. The recently married Brooklyn-based designers opened up about everything from getting paid to getting rejected, and even the Squatty Potty. Thanks to FreshBooks for their support.