Podcasts about freelance

Épisode 1413 : Nous sommes début janvier et comme chaque année Instagram s'est transformé en immense album photo collectif. Des photo dumps partout. Vingt slides. Des souvenirs. Des bilans d'année racontés sans texte ou presque. Dans mon feed les photodumps s'enchaînent. Créateurs. Freelances. Indépendants. Tout le monde y est passé. Tout le monde sauf les marques. Et ce n'est pas un hasard. Ce n'est pas parce que le format ne marche pas. C'est parce qu'il est mal compris. Aujourd'hui on va parler de ce format bien trop cool que les marques regardent encore de loin. —Photodump = contenu "considération » par excellenceOn parle beaucoup de reach. De viralité. De nouveaux abonnés.Mais la majorité des contenus publiés par les marques et les créateurs ne touchent pas des inconnus.Ils touchent des gens déjà exposés. Des abonnés. Des viewers récurrents. Des audiences tièdes.Et c'est précisément là que le photodump devient stratégique.Le photodump ne sert pas à recruterC'est un format pensé pour les audiences déjà exposées à la marque.Le photodump n'est pas un format top funnel.Il n'est pas fait pour attirer. Il est fait pour entretenir une relation.Le photodump fonctionne par accumulation de petits signaux.Une équipe. Un moment off. Un détail du quotidien. Un événement interne.Ce sont des contenus qui prennent de la valeur uniquement si l'audience a déjà un minimum de contexte. C'est exactement la logique du middle funnel. On ne cherche plus à capter l'attention.On cherche à installer de la familiarité.Dans un funnel classique, le milieu est souvent le parent pauvre.Photodump = contenu middle funnel par excellenceLe middle funnel sur Instagram, c'est la zone “know / like / trust” : on ne parle plus de découverte froide, on nourrit la relation avec une audience qui sait déjà vaguement qui tu es, mais qui n'est pas encore prête à acheter ou à s'engager très fort.Pourquoi le photodump retient mieux l'attention que beaucoup de vidéosChaque slide est une micro-promesse. L'utilisateur décide de rester.Une attention volontaire, pas imposée par l'autoplay.L'utilisateur décide de rester.C'est subtil mais crucial. Quand tu swipes dans un carousel, c'est un acte volontaire. Ce n'est pas l'autoplay qui décide pour toi. C'est toi qui choisis. Et ce choix—ce geste physique de "je veux en voir plus"—envoie un signal super fort à l'algorithme. "Cette personne n'est pas juste passée par là, elle a vraiment voulu voir le contenu."Si les Reels gagnent sur la reach (portée brute, découverte).Les carousels gagnent sur l'engagement, la qualité d'attention et les enregistrements.—Le photodump comme outil de branding culturelCe format envoie un signal.Quand tu crées un photo dump en 2025, tu dis implicitement : "On connaît les codes."C'est une déclaration. Les marques trop corporates ne font pas de photo dumps. Les marques qui font du photo dump ont compris quelque chose : la plateforme, les usages, les codes. C'est un signal de modernité.-Un format qui valorise l'existant plutôt que la productionEn 2025, tu as déjà de tonnes d'assets. Des photos de produits. Des photos de team. Des moments coulisse. Des événements. Des shoots qu'on a jamais vraiment utilisées.Le photodump transforme des assets dormants en contenu performant.Les marques qui gagnent en 2025 ne sont pas celles qui créent le plus. Ce sont celles qui sont les plus intelligentes avec ce qu'elles ont. Et le photo dump est l'outil parfait pour ça.. . . Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Forge joins the crew of the La'Anatra and Kaeviir gives friendship advice. Email us your questions at: FreelanceHeroismPodcast@gmail.com Visit Freelance Heroism on Facebook! https://www.facebook.com/freelanceheroism/ We have a Patreon! Any support you can provide goes toward us giving you a better podcast listening experience: https://www.patreon.com/Freelance_heroism Check out Deece's webcomic! http://www.1d4rounds.com/ Find Deece on TikTok here: OH NO! Find the cast on BlueSky: Deece: https://bsky.app/profile/roguist.bsky.social Rae: https://bsky.app/profile/raedrie.bsky.social You can find our gameplay videos on our YouTube page: https://www.youtube.com/channel/UC6TwfLOFsl192ExdAugebgg/ You can check out our web page here: http://www.freelanceheroism.libsyn.com/ Intro theme is Waltz op. 64 no 2 in c-sharp minor composed by Frédéric Chopin and performed by Olga Gurevich. Licence: The song is permitted for commercial use under license public domain, non copyrighted. http://www.orangefreesounds.com/  

Il y a des mots en marketing qui reviennent régulièrement, on les entends, on les utilise même parfois, sans vraiment toujours savoir ce qui se cache derrière. Le mot du jour, c'est omnicanalité. Si vous avez déjà travaillé de près ou de loin avec un service marketing, je mets ma main à couper que vous avez été confronté à ce terme. Omnicanilité. Et vous avez peut être même croisé le chemin de ses cousins, crosscanal, multicanal et pluricanal. A force on s'y perd, et surtout au-delà d'une simple définition, j'avais envie de creuser le sujet pour comprendre vraiment comment cette stratégie impacte nos marques, pour quel type d'entreprise elle est faite, quelle est la place de nos clients dans tout ça et comment allouer nos budgets. Pour discuter de ce sujet, j'ai demandé à Thibault de Morel de me rejoindre au micro du Podcast du Marketing. Thibault est le CMO du Permis Libre, l'école de conduite en ligne fraîchement introduite en bourse. Thibault est un véritable passionné de marketing, et vous allez voir que notre discussion va bien plus loin qu'une simple définition de l'omnicanal, on est allés jusqu'à prononcer les mots de philosophie marketing. Pour en savoir plus sur Thibault de Morel, vous pouvez le suivre sur LinkedIn ou découvrir Le Permis Libre.---------------

Tu continues à travailler comme une mule pendant que d'autres freelances gagnent plus en travaillant moins ?Tu repousses sans cesse le moment de te former à l'IA parce que tu n'as "pas le temps" ?Dans cet épisode, je te dévoile les 3 vraies raisons qui bloquent les freelances dans l'adoption de l'IA et surtout comment les dépasser pour créer tes premiers agents IA en 4 semaines, et scaler enfin.---

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Everyone is busy planning what they're bringing into 2026. New goals. New strategies. New habits.But what if the real progress comes from deciding what doesn't make the cut?In this episode, we flip the usual New Year conversation on its head and talk about the things solopreneurs should seriously consider leaving behind. From creating content just because it's “trending,” to chasing passive income fairy tales, to saying yes to clients and projects that quietly drain your energy, we break down what's no longer serving your business (or your life).This is a practical, honest conversation about focusing on what actually works for your audience, your strengths, and your version of success. If you want to head into 2026 with more clarity, less noise, and a business that feels sustainable instead of exhausting, this episode is your permission slip to let some things go.Episode FAQsWhat should solopreneurs stop doing in 2026 to grow faster and feel less overwhelmed?Solopreneurs should stop doing activities that don't directly support their audience, revenue, or energy. This includes creating content without a clear strategy, chasing “passive income” shortcuts, comparing their progress to others, managing every task themselves, and saying yes to clients or projects that don't align with their core business. Letting go of these habits creates space for focus, clarity, and sustainable growth.Is passive income actually realistic for solopreneurs, or is it mostly hype?Passive income is possible for solopreneurs, but it is rarely instant or effortless. Sustainable passive income usually comes from productizing services, creating courses, books, or digital products after significant upfront work. Solopreneurs should avoid “get rich quick” promises and instead focus on building offers that reduce one-on-one time while still delivering real value and support to customers.How do solopreneurs know what to say no to without hurting their income?Solopreneurs should say no to projects that fall outside their core expertise, disrupt their workflow, or pull them away from their ideal clients even if the opportunity seems appealing in the moment. Long-term income stability comes from focus, consistency, and repeatable offers, not from taking on one-off or misaligned work that creates stress and inefficiency.

Vous connaissez les TedX ? Un de mes rêves c'est de monter sur la scène d'un TedX, alors j'ai demandé à l'une de ses organisatrices de nous donner les clés de la maison.Autres épisodes qui pourraient vous plaire : Comment parler de son entreprise ?Parler à son audience---------------

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Dans ce nouvel épisode de ☎️La hotline, je réponds au message d'Abdel:“J'ai lancé mon entreprise freelance dans le domaine du management en assurance. Je souhaite savoir si, dans le cadre de mon activité, il est judicieux et efficace de poster du contenu (articles, podcast…) pour améliorer ma visibilité OU est-ce que tu penses qu'il faut mieux, dans un premier temps, se consacrer à la prospection et au networking?”Spoiler: je ne recommande pas aux néo-freelances de faire de la création de contenu leur principal levier d'acquisition de clients.En revanche, je pense que la création de contenu peut servir d'autres objectifs.J'explique tout ça dans cet épisode.À tes

“I'm genuinely living the life I envisioned. I am working with clients I love and sustaining myself through freelance work. It felt far away at first, but step by step, I built the reality I dreamed about.” That's just a snippet of what Tammy shares in this episode of the Build Your Copywriting Business podcast.  If you've been a long-time BYCB podcast listener, you know we've talked with Tammy before. Last time, she was navigating being laid off from an agency she loved (you can catch that episode here). Spoiler: right before we released that episode, Tammy had landed a new job. But that was all more than TWO years ago. Now? She's transitioned from a full-time job to full-time freelance and has plans to travel the world in 2026. The tiny steps we take now? Those are the actions that don't seem like anything now. But will have us looking back a year from now thinking, “Wow!” Hit play and let Tammy's step-by-step approach inspire you to take action on your biggest goals, one step at a time. ----------------------- Mentioned in the Episode Ep. 144: Navigating Ups and Downs in a Copywriting Career – Tammy's Story7 Signs You Need to Upgrade Your Portfolio SiteChanging Your Career to Copywriting While at Your Existing Job Related Links BONUS Laser Coaching: Transitioning to FreelanceHow to Make Time for Freelance Work --------------- Get Free Copywriting Training here

Latasha James is a marketer, content creator, and coach. She's ditched the corporate grind to do meaningful work as a business owner. Today, she's lucky to help other talented humans do the same.Latasha teaches others to build freelancing businesses of their own through self-paced online courses, one-on-one and group coaching, my podcast, and weekly YouTube videos.She's passionate about creating content, helping others grow, and doing meaningful work. Sound like she might be a fit? Let's chat! ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ?Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Dans ce nouvel épisode de ☎️La hotline, je réponds au message de Morgane, :“J'ai identifié un problème que je voudrais résoudre pour mes clients et je souhaite construire une nouvelle offre. Comment faire pour valider que ce problème existe bien chez mon client-cible pour pouvoir ensuite aller prospecter?”Construire une nouvelle offre de services, cela demande du temps et du jus de

C'était comment 2025 ?Je t'emmène dans les coulisses du podcast et de mon business pour ce dernier épisode de l'année. Et je te parle les hauts, les bas, les victoires et les échecs en toute transparence (il y a des choses à dire...)Dans cet épisode je te partage :

In the final days of 2025, Jen and Pete noodle on what should be the top priority to have prepared as we move in to 2026.Specifically, in this episode Jen and Pete talk about:Why is it important to have an idea of what success looks like for you?What is an outcome goal? What is a process goal?How might we measure and take an audit of our existing assets?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

If the word sales makes you tense up, this episode is about to change everything.In this conversation, sales expert Adam Cerra breaks down why most solopreneurs struggle with selling, and it's not because they're bad at it. It's because they've been taught the wrong mindset. Instead of “closing,” Adam introduces inverse closing, a way to turn sales calls into guided conversations where prospects sell themselves without pressure, manipulation, or feeling salesy.You'll learn how to stop pricing your time and start pricing your wisdom, how to run discovery calls that feel collaborative (not awkward), and how to follow up without chasing or feeling desperate. Whether you're booking your first calls or already selling high-ticket services, this episode gives you practical, confidence-boosting shifts you can apply immediately.Episode FAQsWhat is inverse closing, and why does it work for solopreneurs?Inverse closing is a sales approach where the solopreneur acts as an assessor rather than a closer. Instead of pitching, you guide the prospect to articulate their own needs and reasons for buying. This works especially well for solopreneurs because it removes pressure, builds trust, and aligns sales with service, making conversations feel natural and collaborative.How can solopreneurs stop feeling “salesy” on discovery calls?Solopreneurs stop sounding salesy when they shift from trying to convince someone to helping them self-evaluate. By asking thoughtful, emotionally driven questions and listening deeply, the call becomes a guided conversation instead of a pitch. This approach positions the solopreneur as a trusted authority, not a persuader.What's the best follow-up strategy if a prospect doesn't buy on the first call?Most prospects don't buy on the first call, and that's normal. A strong follow-up strategy treats the second call as a continuation—not a chase. By maintaining leadership, referencing prior conversations, and removing urgency pressure, solopreneurs can increase conversions without sounding needy or desperate.

The last letters are to be delivered by Post Nord, the combined Danish and Swedish postal service. The removal of the Danish end will leave 1500 people with no job. Freelance journalist Eoin O'Sullivan told us of the reasons behind the decision and its consequences.

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ? Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Dans ce nouvel épisode de La hotline des freelances, je réponds au message de Floriane:“Avec un de mes prospects, on devait convenir d'une date pour faire une visio mais depuis, plus de nouvelle. Silence radio…”Voilà encore une situation à laquelle on est tous confrontés, à un moment ou un autre, dans nos parcours de freelance.La plupart du temps, cela signifie qu'on est tombés sur ce que j'appelle des “prospects-touristes”.Dans l'épisode, j'explique:ce qu'est un prospect-touriste,comment relancer un prospect-touriste (sans le harceler

The party enters the mysterious tower and finds a lone defender. Email us your questions at: FreelanceHeroismPodcast@gmail.com Visit Freelance Heroism on Facebook! https://www.facebook.com/freelanceheroism/ We have a Patreon! Any support you can provide goes toward us giving you a better podcast listening experience: https://www.patreon.com/Freelance_heroism Check out Deece's webcomic! http://www.1d4rounds.com/ Find Deece on TikTok here: OH NO! Find the cast on BlueSky: Deece: https://bsky.app/profile/roguist.bsky.social Rae: https://bsky.app/profile/raedrie.bsky.social You can find our gameplay videos on our YouTube page: https://www.youtube.com/channel/UC6TwfLOFsl192ExdAugebgg/ You can check out our web page here: http://www.freelanceheroism.libsyn.com/ Intro theme is Waltz op. 64 no 2 in c-sharp minor composed by Frédéric Chopin and performed by Olga Gurevich. Licence: The song is permitted for commercial use under license public domain, non copyrighted. http://www.orangefreesounds.com/  

Cet été, j'ai mis en place une stratégie très puissante et assez peu utilisée. En 5 semaines, en plein milieu de l'été, elle m'a rapporté 235 leads qualifiés. Cette stratégie, c'est le quiz. Dans cet épisode, je vous explique ce que c'est, pourquoi c'est une excellente stratégie, ce qu'elle vous permet de faire et comment la mettre en place. Episodes mentionnés: Les secrets de mon meilleur lead magnetChoisir le bon lead magnet---------------

Tu veux créer une offre freelance rentable en 2026 et arrêter de dépendre de ton TJM ? Dès le 9 janvier, on démarre le sprint ByeByeTJM dans l'Incubateur Solopreneur : 5 semaines pour créer ton offre signature, la packager, écrire ta page de vente et bâtir un plan de lancement pour la vendre.

Dans ce premier épisode de La hotline des freelances (un nouveau format dans le podcast de La Cohorte), je réponds au message de Floriane.“Ma cliente veut faire un point, je suis embêtée, j'ai l'impression qu'elle s'éloigne et je ne sais pas trop pourquoi...”Vous avez déjà vécu ce type de situation inconfortable? Comment vous l'appréhenderiez-vous?Je fais deux recommandations à Floriane pour aborder avec confiance “ce point” avec sa cliente et retourner le jeu en sa faveur. 1/ prendre les devants et envoyer un bilan d'activité à sa cliente2/ fixer des objectifs à ses nouveaux clients pour suivre l'évolution de leurs attentes et entretenir, dans la durée, leur satisfaction.À vos

Ever wonder which tools and services you actually need as a solopreneur, and which ones are just shiny distractions?In this episode of The Aspiring Solopreneur, Carly and Joe revisit one of the most debated sections of their book, Solopreneur Business For Dummies: setting up your company's tools and services.From creating rock-solid SOPs to knowing when to outsource, to avoiding the dreaded “tool overload,” they break down how to make smarter choices that actually save you time. Plus, they share how AI can help today (and where it still falls short). If you've ever felt stuck between doing it all yourself, hiring help, or buying yet another app, you won't want to miss this conversation.Episode FAQsShould I outsource tasks as a solopreneur or keep doing everything myself?You don't need employees to be a solopreneur, but you also don't have to do everything alone. Outsourcing to contractors or companies for specific tasks can save time and prevent burnout. The key is to outsource before you're desperate. This way, you have time to properly train someone and set up processes that work.How do I know which tools are worth paying for?Start by identifying the specific problem you want to solve, then choose tools that are simple, affordable, and easy to integrate with your current setup. Avoid chasing “shiny objects” that solve problems you don't even have yet. Use free trials strategically and actually test them on a real task during the trial period, and start with monthly payments until you're confident it's a good fit.What should come first: documenting processes or finding tools and services?Always start with documenting your processes in the form of standard operating procedures (SOPs). If you try to outsource or automate a broken process, you'll only make the problems bigger. SOPs give you a clear, repeatable checklist that works whether you do it yourself, hand it off to someone else, or use a tool to automate it.

Je râle souvent sur LinkedIn, mais parfois l'algorithme me fait une fleur.Il y a quelques semaines, je tombe sur un post de Théo, qui me donne envie de commenter "Guide" et récupérer son workbook sur la prospection.Dans cette MM, je partage ce que j'ai retenu de cette pépite (pour une fois que je prends le temps de lire les contenus que je télécharge

Cet épisode est une rediffusion dont les conseils sont toujours 100% valables! 5 ans après le lancement du Podcast du Marketing (6 ans et demi maintenant) et près de 250 épisodes enregistrés, je me dis qu'il est plus que temps de vous faire un retour d'expérience. et de partager avec vous ce que j'ai appris de ce formidable média.Autres épisodes qui pourraient vous plaire : PSO : comment faire connaître votre podcast?Comment j'ai créé mon podcast---------------

Mon agneau, tu cherches à mettre de l'équilibre dans ta vie? Pro/perso, tu veux la bonne équation?ARRÊTE TOUT DE SUITE!D'après le bouquin que je suis en train de lire en ce moment (The Perfectionist's Guide to Losing Contro ou, en français, Perfectionnistes), on se trompe d'objectif.Je t'explique comment l'autrice, Katherine Morgan Schafler, voit les choses.Je suis de plus en plus d'accord avec elle.Tu me diras ce que tu en penses?Pour me répondre, envoie-moi un mp sur Linkedin 

Tu rêves de créer un produit qui tourne sans toi mais tu ne sais pas par où commencer ?Dans cet épisode, je te dévoile sans filtre comment j'ai construit une communauté payante qui me rapporte plus de 300K€ par an, sans pub et pour seulement 15 minutes d'animation par jour.Au programme de cet épisode :

Je te parle aujourd'hui du Club du Vendredi, une newsletter collaborative que je coanime avec Aude, Rachel et Crystel.On a décidé d'en faire un vrai média de divertissement pour entrepreneurs — un espace pour souffler un peu, loin des conseils et de la pression.Tous les quinze jours, on répond à quatre questions simples : qu'est-ce qui t'a surprise, fait marrer, râler ou kiffer ?C'est léger, drôle et ça fait du bien.

Want to avoid burnout, increase productivity, and have more fun in 2026? Jake Parker shares how seasonal living feeds the soul and how you can implement it into your creative practice. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

In their annual tradition, Jen and Pete list their very favo(u)rite things of 2025.Specifically, in this episode Jen and Pete talk about their favo(u)rite:Fiction book.Non-fiction book.Podcast.TLATSOI episode.Thing they watched.Motto.Thing they discovered about themselves.To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Why is it so hard to explain what you do, even when you're really good at it? In this episode, messaging strategist Damian Vallelonga breaks down why solopreneurs struggle with clarity, confidence, and consistency in their messaging, and what to do about it.We talk about why referrals aren't a strategy, how vague language quietly kills opportunities, and the exact framework Damian uses to help solopreneurs create elevator pitches, website headlines, and LinkedIn bios that actually make sense to other humans. If you've ever said, “I know what I do, I just don't know how to explain it,” this episode is for you.Episode FAQsWhy do solopreneurs struggle to clearly explain what they do?Solopreneurs struggle to explain what they do because they know too much. Years of experience, details, and expertise live in their heads, making it hard to simplify their message for someone hearing it for the first time. Clear messaging requires stepping outside your own perspective and focusing on what your audience needs to understand, not everything you know.What is the simplest framework for creating an effective elevator pitch?An effective elevator pitch has three parts:The common problem your ideal client is struggling withWhat you do to help solve that problemThe outcome or transformation they experience as a resultThis structure keeps your message focused, relatable, and easy to remember, without turning it into a list of credentials or services.How often should solopreneurs update their messaging?Solopreneurs should revisit their messaging any time their business changes in a meaningful way. This includes adding or removing services, narrowing a niche, shifting strategy, or changing who they serve. Messaging should always follow business strategy, because outdated or unclear messaging creates confusion, and confusion is one of the biggest barriers to growth.

A former Freelance Wrestling World Champion and a regular in Ego Pro Chicago, Alfonso Gonzalez is a talented wrestler and just a hilarious guy. Gonzalez returns for a special holiday edition of Windy City Slam to discuss his new Christmas album (he's a recording artist now, too), being the first wrestler to cash in a Red Star Medallion at Freelance, an altercation with Jeff Jarrett at an Iron Spirit Pro event, being a trainer at Mustafa Ali's Chicago Wrestling Center, emerging CWC students Brian Gorta, Andre Flo and Jonny Black, Ego Pro's upcoming show at Hollywood Casino, his favorite all-time Christmas gifts, his take on New Year's Resolutions and more. Plus, Mike brings news from Wrestle League, Southland Championship Wrestling and 2econd Wrestling and previews lineups for AAW Pro's Windy City Classic XX and AEW Worlds End. Mike Pankow is a 25-year-plus professional journalist and wrestling superfan who covers local Chicagoland wrestling and national promotions like AEW and WWE. If there is something going on in Chicago, Mike knows about it. Enjoy “Wrestling, Chicago-Style” on The Broadcast Basement On-Demand Radio Network! Music by Jason Shaw on Audionautix.com. Get your local wrestling fix every Tuesday everywhere podcasts can be found and always at WindyCitySlam.com!

Freelance writing can feel like a financial rollercoaster, with many creators struggling to price their services confidently. In this revealing conversation, Preston and Amy Suto crack open the complex world of freelance pricing, sharing hard-earned strategies that transform how independent professionals value their work. Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask⁠ Connect with Amy -> Book: ⁠https://amysuto.com/power⁠ Website: ⁠https://MakeWritingYourJob.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

En marketing on veut un peu tous la même chose : exister.Alors on communique sur tous les supports qui nous tombent sous la main. Sauf que ça ne sert pas à grand-chose si vous manquez UNE étape : construire votre base emails. Parce que sans elle, les gens vous verront mais vous vous ne les reverrez jamais. Aujourd'hui, je ne vais pas vous expliquer comment construire un lead magnet, mais où le positionner pour qu'il convertisse,  c'est-à-dire, comment faire pour que votre audience demande à s'inscrire à votre base emails. Autres épisodes qui pourraient vous plaire :Les secrets de mon meilleur lead magnetChoisir le bon lead magnetDévelopper sa base email avec des lead magnets---------------

In this episode, I sit down with bassist Jeff Picker to talk about the winding road from jazz to roots music, and how his time with Ricky Skaggs became a real-world education in feel, note choice, and serving the song. Jeff shares how he went from New York to Nashville, how that Skaggs connection opened doors at the Opry, and why bluegrass bass is simple in concept but not easy in execution.We also dig into electric country bass and the influence of players like Joe Osborn, including what it means to think about voice leading, “flop” bass, and why subtle choices can be the difference between good and great. Jeff explains how he approaches being a hired gun, adapting to different bands, and why your individuality comes through without forcing it.Finally, Jeff walks me through his solo records, what pushed him to start writing, how the first project gained traction on SiriusXM, and what it was like working with Victor Krauss as a co-producer. We wrap by talking about sessions, life as a working musician in Nashville, the Opry staff band, and the reality of raising a puppy while keeping your calendar full.To learn more about Jeff, visit his website.Music from the Episode:The Winds of Spring (Jeff Picker)Ricky's Run (Jeff Picker)Night Terrors (Jeff Picker)The Unfinished Path (Jeff Picker)Thank you for listening. If you have questions, feedback, or ideas for the show, please email me at brad@thebandwichtapes.com.

Tu es freelance, tu touches à tout, tu as plein de compétences, mais aucune ne t'apporte la majorité de ton chiffre d'affaires ? Tu as l'impression de te disperser, de bricoler, d'enchaîner des bouts de missions par ci par là ?Dans cette mini-série très spéciale, je donne la parole aux incubés de l'Incubateur Solopreneur pour qu'ils te racontent leur transformation et les résultats concrets obtenus grâce au programme.Pour cet épisode, je reçois Florie Armbruster, freelance hyper polyvalente et compétente qui s'est spécialisée dans l'accompagnement des entrepreneurs pour créer leur offre signature. En un an dans l'Incubateur, elle a structuré son activité et lancé sa première masterclass avec succès.On parle ensemble de son parcours :

ONE CITY AT A TIME—There are two kinds of travelers. The first group are those that need to see as many attractions as they can. The second are those that would rather wander around, get a feel for the place they're visiting, and live as much like a local as possible. Neither is better. There's no judgement here. But the people who are behind the bi-annual Fare Magazine are definitely of the latter group.Founded almost ten years ago, each issue of Fare explores a single city, using food as an entry point to talk to locals and tell stories that you won't find in your typical guidebook. You do not read Fare to find lists of must try restaurants. You read it to meet the people that make a city worth living in and worth visiting. You will learn something. And, maybe, this city will go on your list of places to visit. Going from city to city is, of course, not the easiest way to make a magazine, but ten years in, Fare is still going strong, and the business is growing to include new titles and new offers. It's a big world. And I get the sense Fare is going to keep wandering it, meeting the people who make every city taste better.—This episode is made possible by our friends at Freeport Press. A production of Magazeum LLC ©2021–2025

Tu quittes le salariat, tu te lances en freelance, mais tu doutes de tout ? Tu n'as pas d'offre, pas de réseau et tu ne sais pas comment attirer les clients ?Dans cette mini-série très spéciale, je donne la parole aux incubés de l'Incubateur Solopreneur pour qu'ils te racontent leur transformation et les résultats concrets obtenus grâce au programme.Pour cet épisode, je reçois Meda Casunean, qui a quitté son job corporate après 20 ans sans aucun filet de sécurité ni plan pour se lancer en freelance. Un an plus tard, elle vit de son activité et a trouvé l'équilibre qu'elle cherchait pour profiter de son fils.On parle ensemble de son parcours :

Freelance writer Lauren Brocato joins Bob Sirott to share details about some fun breakfast pop-ups around Chicago, including Morning Jay’s and Chubby Boys. Chicago Tribune food critic Louisa Chu also joins Bob to talk about the winner and runner ups of the Chicago Tribune’s Holiday Cookie Contest, and they include mandelbread cookies, eggnog crème brûlée, […]

¿Eres freelance, tienes talento, pero los clientes no llegan? En este episodio de Listening Leaders, Raúl Castro conversa con Nacho Ballesta, cofundador del Instituto Freelance, sobre los errores más comunes que cometen los profesionales independientes y cómo evitarlos. Nacho revela las 3 claves para transformar tu actividad freelance en un negocio rentable: diferenciación real, estrategia efectiva y ventas sin miedo (ni postureo). Olvídate del boca a boca como única fuente de ingresos. Aprende cómo destacar en un mercado saturado, atraer a los clientes correctos y poner en marcha una estrategia que funcione desde el primer día. Además, hablamos del impacto de la inteligencia artificial en el futuro del trabajo autónomo y cómo usarla a tu favor. Si quieres vivir bien de lo que sabes hacer, este episodio es para ti. Dale al play y empieza a cambiar tu carrera freelance desde hoy.

After years of working alongside solopreneurs, 2025 finally gave us something new: real data, real patterns, and real lessons we couldn't ignore. In this episode, Carly and Joe step back from the nonstop AI conversation to unpack what actually moved the needle for solopreneurs this year, and what didn't. From why “human-first” marketing is outperforming polished automation, to the growing importance of personal brand, systems, community, diversified income, and mental health, this is a practical, honest look at what it truly takes to build a sustainable solo business.If you're heading into the next year wanting less stress, more clarity, and a business that works with your life instead of against it, this episode breaks down the biggest solopreneur lessons of 2025, and how to apply them moving forwardEpisode FAQsWhat were the biggest solopreneur lessons learned in 2025?The biggest solopreneur lessons from 2025 were that human-first marketing outperforms automation, strong personal brands build more trust than “company-style” positioning, and long-term success depends on systems, community, diversified income streams, and mental health. Solopreneurs who focused on authentic connection, clear processes, and sustainable work-life balance were more resilient and experienced less stress than those chasing trends or over-relying on a single client or revenue source. Why does a human-first approach matter more than ever for solopreneurs?A human-first approach matters because audiences are increasingly skeptical of overly automated, impersonal content. In 2025, solopreneurs saw stronger engagement and trust when they showed up as real people, sharing their perspective, personality, and lived experience instead of hiding behind polished brand language. Being authentic, transparent, and emotionally relatable helps solopreneurs stand out and build meaningful relationships, especially in an AI-saturated market. How can solopreneurs reduce stress while growing their business?Solopreneurs can reduce stress by building systems and processes, diversifying income streams, avoiding over-dependence on one or two clients, and intentionally protecting mental health and work-life balance. Investing time in documentation, automation, and community support creates long-term efficiency, while multiple revenue streams and customers reduce financial risk. Treating mental health as part of the business plan helps ensure the solopreneur, and the business, remain sustainable. 

Le repositionnement de marque, ce moment délicat où l'on doit évoluer sans perdre ceux qui nous suivent déjà.Dans cet épisode vous allez découvrir :Pourquoi le repositionnement devient parfois indispensable, même pour une marque qui fonctionne bienLes signaux faibles qui montrent que l'image de marque ne colle plus totalement à la réalité du marchéComment diagnostiquer ce que votre marque représente vraiment pour vos clientsLa méthode pour construire un nouveau positionnement en s'appuyant sur vos forces existantesLes principes pour communiquer cette évolution sans créer de ruptureLes indicateurs à suivre pour mesurer la transition et ajuster votre trajectoireUn épisode utile si vous sentez que votre marque “ne raconte plus tout à fait la bonne histoire”, mais que vous voulez éviter le grand saut dans le vide. ---------------

Feeling overwhelmed by the endless tasks of running a solo business? You're not alone. In this episode of Freelance to Founder, Preston and guest Amy Suto dive deep into practical strategies for automating your workflow, saving time, and protecting your mental energy. Support our show sponsors -> https://freelancetofounder.com/sponsors Submit your own question -> https://freelancetofounder.com/ask Connect with Amy -> Book: ⁠https://amysuto.com/power⁠ Website: ⁠https://MakeWritingYourJob.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Overwhelmed with ideas? Join Jake Parker, Samantha Cotterill, and Lee White to learn how to evaluate potential projects and make the best selection. Plus, get an insider preview at the projects our pros are working on in 2026. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Coining a new term, Jen introduces Pete to the idea of, while working on a project, considering the relative effort of both the creator and the receiver.Specifically, in this episode Jen and Pete talk about:What is relative effort? What is relative risk?How might we ship things without the pressure of absolute perfection?Why might we think about the worst case scenario or fear, in order to move a project along?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What if the reason your business feels stressful isn't more work, it's how you're handling your money?In this episode, Megan Schwan pulls back the curtain on the financial mistakes almost every solopreneur makes (especially early on) and how to fix them without becoming a numbers nerd.We're talking pricing mistakes, scope creep, avoiding your books, fearing taxes, and why most solopreneurs are unknowingly treating themselves like underpaid employees. Megan breaks down bookkeeping systems, tax strategies, and the Profit First method in a way that actually makes sense, and helps you step fully into the CEO role.If you've ever said, “I'll look at my numbers next month,” this episode is for you.Episode FAQsWhat bookkeeping systems do solopreneurs really need to stay organized?You don't need complicated spreadsheets or expensive tools, but you do need structure. Megan recommends:A real accounting software (like Wave, QuickBooks Online, Zoho Books, or Xero)A mileage and receipt tracking system to capture deductionsA cash flow management system like Profit First to prioritize paying yourself, saving for taxes, and stabilizing cash flowThese systems help you treat your business like a business, not a side project.What's the first step if finances feel overwhelming or intimidating?Start doing your bookkeeping consistently. Megan emphasizes scheduling regular time to work on your business, not just in it. Reviewing your reports and understanding where your money is going builds confidence, clarity, and better decision-making. Avoiding the numbers only makes problems bigger later.How can solopreneurs become more recession-proof?Two big moves:Create a budget so you have a plan for your money and can ask smarter questions when numbers don't match expectations.Save for taxes proactively (about 8–15% of sales) so tax bills don't derail your cash flow or peace of mind.Megan also explains how Profit First helps solopreneurs build “real profit” and spot issues before they become emergencies.

First up on the podcast, we've likely only found about half the so-called city-killer asteroids (objects more than 140 meters in diameter). Freelance science journalist Robin George Andrews joins host Sarah Crespi to discuss the upcoming launch of NASA's Near-Earth Object Surveyor, an asteroid hunter that will improve our ability to look for large objects that might crash into Earth, particularly those hiding in the Sun's glare. Next on the show, freelancer producer Elah Feder talks with Wendy Valencia-Montoya, an organismic and evolutionary biology Ph.D. candidate at Harvard University, about heated conversations between plants and their pollinators. Her work suggests infrared radiation might be the oldest cue for animals to come hither, more ancient than color. This week's episode was produced with help from Podigy. About the Science Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Can you build an art career without social media? How helpful is AI, actually? Jake Parker, Lee White, and Anthony Wheeler discuss why human connections still outweigh algorithms and how you can use them to your advantage. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.