Podcast appearances and mentions of liz dennery sanders

Today, everyone seems to have a brand, but in an ever-increasingly crowded marketplace, how do successful brands communicate their stories and engage their audience? Liz Dennery Sanders, founder of SheBrand, has some answers. 

Why do you love some of your favorite brands? Is it because of their funny commercials, the fact that they give back, or because they truly care about their customers? And, what can companies - big or small - do to convey their brand accurately? How can they make sure their message is getting across? As an individual, what is YOUR personal brand? Today’s guest is an expert on branding, especially for women. Liz Dennery is the founder of SheBrand, where she and her team support companies with their brand development and positioning. They also help with creative direction, website development, social media marketing, and celebrity and influencer outreach. Liz has worked with brands like Escada, Hale Bob, Anastasia, Blue Cult, Bejeweled, Avia Spa, Paulina Maternity, The Tiger Woods Foundation, Elyse Walker, The Pink Party and Cedars-Sinai Medical Center. She’s also a huge supporter of non-profits that help women like Girl Up!, WriteGirl, Step Up Women’s Network and Kiva. Learn more about Liz at www.SheBrand.com and follow her on social media on Instagram, Twitter, and Facebook.

I don’t think there is anyone more qualified on this planet to talk about branding and helping women get exactly what it is they want out of life. I’m so excited to bring you Liz Dennery Sanders, founder of SheBrand. Listen in on our conversation and discover what might be holding you and your business back. Liz has such wonderful insights into how to find your voice, the right audience, and how to use these things to make the kind of living that you dream of. Get full show notes and more information here: https://loveyourlivingonline.com/55

In this episode of the Million Dollar Badass Podcast, host Rachel Rodgers welcomes a panel of guests to discuss the importance of financial independence among women. Liz Dennery Sanders, Sylvie McCracken, Shanee Howard and Emma Pattee round out this panel of stellar guests as they bring a wide array of experience between the four of them. Ranging from entrepreneurs and authors to brand developers and screenwriters, these women all have one thing in common; they know how to get stuff done. The panel discusses the societal stigma of financial success and why money has become such a taboo topic. They each touch on how they view money and what value they place on their money as it relates to time. Rachel proposes her theory centered on money and feminism and prompts the panel to divulge mindset changes they have undergone in order to achieve success. Rachel’s father once told her, “Don’t ever depend on no man,” and these women surely embody that sentiment.

Liz Dennery Sanders is the Founder and CEO of SheBrand, a boutique branding and marketing firm specializing in women and women-owned businesses. Liz is also the author of a newly published book called Style & Substance: How to Create a Compelling Brand. For 20+ years Liz has worked in fashion, marketing and public relations. Before launching SheBrand, she owned and ran a successful PR agency, Dennery Marks Inc. In this episode, Liz shares how she has put her belief in women into action. SheBrand help women cut through the noise and present a focused narrative about their brands. With the release of Style & Substance: How to Create a Compelling Brand, women everywhere can learn from her expertise. Liz is a fountain of sage advice. From slowing down in order to grow to understanding how to channel your anger for good, this podcast is filled with branding and life wisdom. You can follow Liz at @shebrandliz on Instagram and Twitter. Be sure to go to https://shebrand.com/book/ to get your copy of Style & Substance and all the additional downloadables Liz is offering for a limited time! Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #LIBERTYSessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.

Philiy Page chats with branding expert Liz Dennery Sanders about how you can create your own branding for your creative career. She discusses why this is so important even if you are a solo freelancer, top tips on how you can do it, and why your style is part of your branding kit. Liz has been in the business for 25 years working for brands like Escada, Serena Williams and Elyse Walker. She is the author of 'Style Substance: How to Create A Compelling Brand'. You can find out more about the book at https://shebrand.com/book/ Liz is on a mission to empower women and help them rise higher, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. To get more great tips, freebies and to be the first to hear about events & course discounts, sign up to the Creative Women International newsletter at www.CreativeWomenInternational.com

Liz and Heidi talk about her new book Style and Substance. They speak about inspiring women to give their gifts and how it feels to stand in one's power and step up to a new level of offering. Liz is a Taurus Sun, Gemini Moon and Virgo Rising.

A lot of entrepreneurs get all twisted up about branding. Either they think it is some huge, expensive thing that is only for large companies, or they get obsessed with nailing a complete brand strategy before taking the first tiny step in building a business. Neither extreme is true. In this podcast conversation with brand expert Liz Dennery-Sanders, we discuss what branding is and isn't, what is critical to know about branding at any stage of business, and how you must pay attention to every part of how you do business if you want your marketing efforts to be effective. To illustrate what we talked about in the interview, Liz shares this post: The dirty little marketing secret no one is telling you By Liz Dennery Sanders Why is it that some entrepreneurs have clients lining up outside their door and a waiting list a mile long, while others are struggling to pay the rent? Why is it that most entrepreneurs are busy, busy, busy with their marketing tasks, but only a handful are truly effective? There’s a dirty little secret in the marketing world that no one’s telling you. Until now. Think about it. You’ve put up a website, jumped on every social media platform that’s come along, signed up for all the “important” conferences and even invested in a cool new logo and business cards. But your phone is gathering dust and other than a gazillion unwanted solicitations, your inbox has seen better days. You’ve been doing everything you think you’re “supposed” to be doing to market your business, but you’re still not attracting your ideal clients. Well, here’s the Truth with a capital T: If you don’t have a strong brand, your marketing will never work. In order for a marketing strategy to be successful, you’ve got to have a solid brand foundation. This means: You are clear about who you are, what you offer and why you do it You intimately understand your target market and position yourself as the solution to their problems You know your superpowers and you use them daily You communicate your value with ease You lead with your heart and your passion, which enables others to make an emotional connection with you In other words, we need to see and FEEL your awesome in order to connect with you in a meaningful way. Let me tell you about my client, Margaret. A self-proclaimed business coach, Margaret came to me because she was unclear as to why she wasn’t attracting clients, even though she was “doing everything right” from a marketing stand point. To her, doing everything right meant putting up a website, getting on every social media platform possible, attending networking events and conferences and working 60+ hours a week. Watching her made me dizzy. Margaret was making the mistake that so many women entrepreneurs are making today: she put the marketing cart before the brand horse. When we drilled down to WHY Margaret became a business coach in the first place, I found out that, because of her own experiences, she has very strong desire to help other women become successful, especially women over 40 who are either just starting a business or are completely reinventing themselves. Margaret struggled with a slew of nasty bosses in her 20’s and 30’s, went back to school to get her coaching certification in her early 40’s, and now at 46, has claimed her independence and wants to help others do the same. Bingo. When I shared with Margaret that this was one of the keys to becoming more successful – positioning herself to work with a specific group of people – she was initially fearful and concerned. “But I don’t want to exclude anyone from working with me,” she said, “I’m afraid I won’t have enough clients.” My response: “Well, how’s that working for you so far?” Margaret thought that by being available to anyone and everyone, she would certainly attract more clients. Instead, it was actually repelling them. A confused mind never buys. On the other hand, a crystal clear, passionate message, directed at the right people, makes an emotional connection that leads to a relationship. And a relationship is the first step toward building brand evangelists. When someone would ask Margaret what she did for a living, she used to say something like, “I’m a Business Coach,” or “I help entrepreneurs thrive in their business.” Her website and marketing materials had more of the same: Non-committal and often confusing content that was trying to be all things to all people. Not exactly a client magnet. Now Margaret’s response is something like this: I help women over 40 either start a business or completely reinvent themselves – sometime it’s both! As a Business Coach, Entrepreneurial Evangelist and someone who has gained my own independence from the corporate world, I will help you find the passion AND the profit in your business and help you grow. The next time you find yourself whiplashed by the latest and greatest bright, shiny marketing tools, first make sure you are clear about your brand and confident about the value you provide. This is a necessary step to make sure your marketing will be effective. --- Liz Dennery Sanders is a brand and creative strategist, personal development coach and the founder of SheBrand.com, a global online business dedicated to helping women entrepreneurs build their confidence, their brands and their bank accounts. Previously, Liz garnered millions of dollars in press value for brands such as Escada, Hale Bob, Anastasia, Blue Cult and Elyse Walker, and connected them directly with A-list celebrities such as Angelina Jolie, Halle Berry, Sharon Stone, Kelly Rutherford, Gwyneth Paltrow, Jennifer Garner, Cindy Crawford and Marcia Cross. A member of the Vogue 100, a hand-selected group of 100 influential decision makers and opinion leaders across the country, Liz is known for her distinctive taste in style, design and culture. Liz is offering a brand new class to help you unlock your brand superpowers. It starts Monday, June 18 - Details here: http://theawesomebrand.com/