Podcasts about brand strategists

Episode 144: Dean Millson (YOG 1994) - Director & Brand Strategist, Di Marca"This school helps you realise that the sky is the limit."For more information, please go to www.yvg.vic.edu.au/podcast

Bonnie Wan is the creator and author of The Life Brief, a simple yet profound action-driving practice that helps people navigate life's big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives.As a 30-year career Brand Strategist turned Life & Leadership Strategist, Bonnie not only helps some of the world's most iconic companies innovate from a place of purpose, but also guides everyday people to live with greater intention and imagination. She has been named “Chief Strategy Officer of the Year” and “One of 100 Women to KNOW in America”.In today's episode, Nada sits down with Bonnie to discuss her book, “The Life Brief,” and the practice of finding our inner unicorn. Bonnie shares how her career as a brand strategist created a framework for reordering the personal and inner chaos she was experiencing. She and Nada dive into the three parts of the book (the messy, getting clarity, and taking action) in order to discover and pursue the essence of who we are. The two reflect on the restlessness and wisdom that lead so many of us into a new sense of purpose in our middle third. Connect with Bonnie and find her book on The Life Brief website. Follow on Instagram: @bonniewanofficialPlease follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention. Hosted on Acast. See acast.com/privacy for more information.

The following article of the Tech industry is: “ChatGPT vs DeepSeek: Risk of Building Only on Product Features” by  Emanuel Westdorp, Founder and Brand Strategist Director, Naoz.

Peter Wilken has over 40 years experience working with the world's top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he's worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.

Web designers do a lot more than just web design…It's not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…So, should we call ourselves more than just a web designer?Award winning branding and design studio founder Jacob Cass, who's worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.One of the many things I learned from talking with Jacob is – if you position yourself in a way that's right for you, you'll watch your revenue climb, you'll attract better clients and enjoy your work more.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I've learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it's crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you're an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand's voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie's Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy's Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie's Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever's Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who's on their own career journey. Don't forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I'll catch you in the next one!

If your voice has ever felt silenced, stifled, or swallowed by shame—this episode is your invitation to get it back. Norbert Elnar, speaker and vocal empowerment coach, joins me to dig deep into how your body, trauma, and social conditioning all shape the way you speak—and how you can get back to the truth of your voice. We don't just talk about public speaking technique here. We talk about what it means to feel safe taking up space, what it looks like to embody your sound, and why your voice is so much more than just the words you say. Norbert shares how reclaiming his own voice led him to help others speak with soul, clarity, and confidence—on stage and off. Whether you're an aspiring speaker or a seasoned one ready to unlock a new level of resonance and power, this episode is a must-listen. In this episode, you'll learn: Why voice is not just a skill, but a connection to your inner truth How trauma and shame disconnect us from our vocal power—and how to begin healing Practical ways to tap into your breath and body to speak with presence, power, and authenticity Key Moments: 8:12 – How Norbert's own voice journey shaped his method for helping others 17:44 – Releasing tension and vocal blocks through somatic awareness 29:50 – A radical reframe: What if your voice didn't need to be “fixed”? Main takeaway: You don't need to “sound like a speaker” to be a powerful one. You need to sound like you. Let this episode be your permission slip to stop performing and start embodying your voice.   About Norbert Elnar Norbert Elnar is a seasoned Brand Strategist, Graphic Designer, and thought leader in Kingdom branding. With over a decade of experience bridging mainstream advertising with ministry, Norbert empowers entrepreneurs to build brands that tell compelling stories, resonate with their audiences, and achieve their God-given potential.   His flagship tool, the Kingdom Brand Compass Framework, is the foundation of the Kingdom Brand-Building Course, an on-demand program that demystifies branding while fostering purpose-driven success. Through this framework, Norbert has helped numerous business owners turn unclear ideas into clear, God-honoring brands that thrive in competitive markets.   Connect with Norbert Elnar http://www.masterpiecebrands.com  https://www.instagram.com/norbertelnar/  https://www.facebook.com/norbert.elnar     About Aleya Harris Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the author of the bestselling book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success.   Watch the Free Masterclass Join Aleya's free masterclass "Build Unstoppable Confidence and Book Speaking Gigs Without Feeling Like an Impostor." Discover the proven framework to own your story, captivate audiences, and land speaking gigs—even if you've doubted your worth or have no experience on stage. Register at https://www.aleyaharris.com/masterclass    Buy the Book Aleya's bestselling book will help you become a more confident and authentic professional public speaker. Buy Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire & Transform Your Audience on Amazon or anywhere books are sold. Buy the Book: https://a.co/d/1T4EoJ7    Sign Up for Spark the Stage™ Spark the Stage™ is an online course and 12-month group coaching program that helps entrepreneurs and executives become radically authentic professional public speakers who can confidently deliver a compelling Radical Spark Signature Talk™ from the stage. Enroll at https://www.aleyaharris.com/spark    Work with Aleya to Craft a Better Story An unclear strategy, confusing brand, or undefined workplace culture will repel ideal clients, visibility opportunities, and career-making connections. The Evolution Collective Inc. transforms disconnected teams and overwhelmed leaders into thriving, inclusive cultures through Radically Authentic Strategic Storytelling. Schedule a call at https://www.evolutioncollective.com/    Book Aleya to Speak To book Aleya to edutain your audience at your next event as a keynote speaker, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why.  Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for.   Connect with Aleya Harris Instagram: https://www.instagram.com/aleyaharris/  LinkedIn: https://www.linkedin.com/in/aleyaharris/  TikTok: https://www.tiktok.com/@thealeyaharris   

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

You know how planning a vacation feels exciting, motivating, and totally clear? You know where you're going, what you'll be doing, and you can't wait to get there. Now imagine if your business vision felt the same way

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting a range of new product initiatives in the sector, including Oculus, Quest goggles, Ray-Ban smart glasses, and the Horizon VR world. At Meta, he led the Quest Pro launch, bringing the first-ever integrated sports partnership to the company with a multi-year content marketing and product deal in collaboration with the NBA. Previously, Brian was the CMO of Eventbrite, where he played a key role during the company's IPO and launched its first-ever brand campaign, Made for Those Who Do. At Airbnb, he introduced a new marketing and product positioning strategy called Live There, which encouraged travelers to "travel like a local" rather than being a tourist. Brian's path into marketing was nontraditional. He started as a financial analyst and business planning manager before transitioning into account management roles at Digitas and RAPP. Eventually, he moved in-house to lead brand marketing. Currently, Brian is based in San Francisco, where he lives with his son and his dog. 

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user experience. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

O seu podcast sobre marcas, comunicação e humor fraco.João Cardoso (eu), Brand Strategist, Docente antropólogo cultural e defensor da significação das marcas e autor de vários artigos nos mais variados temas (marketing, advertising, branding, etc e tal), é o fundador deste magnífico podcast, intitulado de “Criatividade e Cenas Modernas”, que aborda temas de interesse público (do marketing, pelo menos).O autor (eu), ficar-lhe-ia agradecido, se partilhasse a sua opinião.Aquele Abraço

O seu podcast sobre marcas, comunicação e humor fraco.João Cardoso (eu), Brand Strategist, Docente antropólogo cultural e defensor da significação das marcas e autor de vários artigos nos mais variados temas (marketing, advertising, branding, etc e tal), é o fundador deste magnífico podcast, intitulado de “Criatividade e Cenas Modernas”, que aborda temas de interesse público (do marketing, pelo menos).O autor (eu), ficar-lhe-ia agradecido, se partilhasse a sua opinião.Aquele Abraço

We talk a lot on this podcast about challenging industry "norms" and breaking the "rules". Taking a stance on what you believe in, even if it's not the popular opinion.  And there is no industry that's more relevant in than health & fitness- especially when it comes to health & fitness for women. We have all grown up being told our bodies should be smaller, that our worth is tied to a number on a scale. That exercise should be about being smaller, or punishment for eating, or focused solely around burning calories.  Thankfully that is changing, and my guest on today's episode is leading the way in a new way of thinking. Lynsey Ferguson is a women's health and exercise coach with two decades of experience in the industry. With a degree in sports medicine and specialist training in working with women who are pre and post natal, as well as women in the peri-menopause and menopausal stages of life she has a wealth of experience and specialist training and is working hard to get a new message out: one about the long term physical benefits, the mental health benefits, the confidence boost and ability to live your life to the fullest.  Lynsey and I chat about breaking outside traditional measures of "success", whether that's around fitness, entrepreneurship or in life in general. We talk about backlash for speaking out in a new way, why finding unique messaging is important and how the longer you're in business, the more confident you become to do things your own way.  Lynsey also shares lots of insights into how to start incorporating little bits of exercise into your day- and how to get started with weight training if it's something you've always wanted to do, but thought wasn't 'for' you.  Thanks for joining the conversation!   Don't forget to like/follow the podcast to stay up to date on new episodes, and if you like what you hear please give us a share!Episode Links: Guest:Lynsey Ferguson: Women's Health & Exercise CoachInstagram: https://www.instagram.com/themightymamacoach Connect with me: Rhiannon Louden: Mentor, Brand Strategist & Photographer, Instagram: https://www.instagram.com/rhiannonlouden.co.uk & https://www.instagram.com/rhiannonealeWebsite: https://www.rhiannonlouden.co.ukSubstack: https://theraremumchronicles.substack.com/ Intro/Outro music credit: https://www.purple-planet.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/courage-chaos--4358445/support.

Our friend Emma Martens, Astrologer and Brand Strategist, is back on the pod as we dive into all the deets around the upcoming Venus Retrograde that takes over the month of March. We talk about Venus Rx from both the Astrological and Human Design point of view, Emma shares some fun musical happenings and there's a little bit of current events/political commentary as well.This episode is LOADED with great info especially if you are following the transits. Be sure to join the Patreon page because we have shared our notes in pdf form so you can have it to reference and follow along with the episode. ALSO if you wanna check out the playlist I made for this Venus RX/Venus in Aries time, just check it out on Spotify HEREYou can connect with Emma on IG @the.emma.martensGet a Free copy of your Human Design Chart on my Website Http://annawithintention.loveAND please let me know how you liked this episode by leaving a comment or sending me a message on IG or FB @annawithintention

I remember when I was growing up, I don't think I could name a single CEO of a Fortune 500 company. Today they have become household brands. Who doesn't know Mark Cuban, Mark Zuckerberg, Elon Musk? And because their personal brand is so important, it's intricately tied into their corporate brand. That's why everybody needs a brand strategist. Serah D'Laine is in the studio. She's a personal brand strategist, a business coach, and an international speaker.

Albany-based Alana Sparrow, Brand Strategist, Visual Storyteller, Founder of The VIB, and Chief Brand Officer & Co-Founder of The Foundry for Art, Design + Culture, joins Jeff Abracen to dig into why storytelling is the ultimate tool for branding success, the rapid rise of personal brands in corporate spaces, how confidence is built through action, scaling a business without sacrificing freedom, the impact of authenticity on trust and growth, embracing Ikigai to align work and life, why entrepreneurs need to stop sprinting and start sustaining, shining a light on your strengths to unlock your full potential, how personal brands will shape the future of business in 2025…and so much more!Chapters00:00 – Intro00:32 – Alana's Path to Brand Strategy03:15 – Leaving Higher Ed for Entrepreneurship05:21 – COVID's Impact and Business Pivot07:23 – Personal Branding for High Earners09:21 – Authenticity in Branding and Marketing11:15 – Early Influences on Entrepreneurial Mindset15:26 – From Fine Art to Brand Strategy17:21 – Time Freedom vs. Hustle Culture18:30 – Slazy™ – A Smarter Work Approach22:31 – Finding Purpose and Profit with Ikigai28:23 – How Personal Branding Drives Growth32:26 – Confidence, Mindset, and Taking Up Space36:59 – Client Breakthroughs and Business Shifts38:45 – The Future of Personal Branding in 202543:09 – LinkedIn vs. Instagram for Brand Growth45:00 – Quality vs. Quantity in Social Media46:56 – Connect with Alana SparrowConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

Nothing challenges your identity like becoming a mother- and the evolution of motherhood to follow. It's all consuming, and all the sudden you have a new role, new responsibilites, a new body and a whole new world to navigate. This week on the @courageandchaospod I'm joined by Catrin Kemp: writer, mum of two and founder/director of @newmumswritingcircle to talk ALL about the transition to and then evolution of motherhood. We cover a whole host of topics around entrepreneurship and motherhood: managing your ever-changing hormones, challenging patriarchal views, finding a community and a means of expression and redefining your own version of success. We share our own personal stories- straight from the trenches- and chat through why we've built our business to suit our changed goals, lifestyles and values.  This episode is full of perspective, advice and honest thoughts on how hard this journey is, and how to make it through. Thanks for joining the conversation!   Don't forget to like/follow the podcast to stay up to date on new episodes, and if you like what you hear please give us a share!Episode Links: Guest:Catrin Kemp: Founder + Director, New Mums Writing CircleInstagram: https://www.instagram.com/newmumswritingWebsite: https://www.newmumswriting.co.uk/Substack: https://substack.com/@newmumswriting Connect with me: Rhiannon Louden: Business Mentor, Brand Strategist & Photographer, Instagram: https://www.instagram.com/rhiannonlouden.co.uk & https://www.instagram.com/rhiannonealeWebsite: https://www.rhiannonlouden.co.ukSubstack: https://theraremumchronicles.substack.com/ Intro/Outro music credit: https://www.purple-planet.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/courage-chaos--4358445/support.

Tami Enfield, a Brand Strategist and the founder of Brand Yourself, a consultancy launched in 2011. Not only does she LOVE marketing strategy, it's also her passion. She loves consulting about as much as she loves reading about it. After launching Brand Yourself, she's been told (and tries to embody) that she has a mix … Continue reading Authenticity as a Leadership SuperPower →

How much should you REALLY share on socials? Personal branding can feel like a tightrope walk. You want to be authentic, but you also need to be strategic—so where's the line? In my latest podcast episode (The Podcast with Annelise Worn), I sit down with Personal Brand Strategist, Belle Rape to tackle this and much more about personal branding.  We dive into: The biggest mistakes people make when building their brand How to decide what and how much to share Why your brand isn't just about you How to craft a brand presence that builds trust & drives business If you're trying to strike the perfect balance between showing up as YOU and staying intentional, this episode is a must-listen. Then hop into my DMs and let me know what you think.  Connect with Belle: Website: www.blueprintbybelle.com/ Instagram: www.instagram.com/bellerape/ LinkedIn: www.linkedin.com/in/bellerape/ Facebook: www.facebook.com/belle.darden WANT MORE? Connect on Instagram: http://instagram.com/anneliseworn Book a free Strategy Call: http://anneliseworn.com/consult Looking for easy to use, all in one marketing software? Claim your free 10 day trial of Freeceo here: http://freeceo.tech  

Have you ever stopped to think about what your personal brand says about you? Like, what's the vibe people get when they hear your name or see your work? If you're scratching your head or feeling a little uncertain, don't worry—you're not alone! And this week on The Happy Hustle Podcast, we're diving deep into the art (and hustle) of building, growing, and monetizing your personal brand.My guest for this episode is none other than my amazing wife, Steph Jack. Yep, we're teaming up to share some serious insights on personal branding—because who better to talk about building a brand than the one who knows you best, right?Your brand isn't just about fancy logos or catchy taglines. It's about who you are at your core—your brand DNA. Steph and I break down how understanding your unique strengths and passions can help you create a personal brand that's both authentic and impactful.We also dig into identifying your avatar (aka your ideal customer or audience) and pinpointing the specific problem you solve for them. This is where the magic happens, folks! When you align your personal experiences with the needs of your audience, you create a brand that resonates and delivers real value. Steph and I talk about the phases of building a brand, from strategy to execution, and how aligning your mission, vision, and values keeps you grounded.We also touch on the challenges of parenthood (shoutout to all the hustling parents out there!) and maintaining harmony between your professional ambitions and personal life. Spoiler alert: It's not always easy, but it's absolutely worth it.Whether you're just starting out or you're ready to scale, this episode is packed with value bombs to help you crush it in the personal branding game. In this episode, we cover: 00:00 Introduction to Personal Branding and Its Importance03:00 Understanding Brand DNA and Its Significance05:54 Identifying Your Avatar and One Word Problem09:13 Exploring Uniqueness in Problem Solving11:55 Revenue Streams and Business Models15:13 The Role of Personal Experience in Branding18:03 Building a Circular Economy in Your Business21:06 Brand Builders Group: Programs and Impact33:20 Brand Strategy and Curriculum Overview36:33 Phases of Personal Branding and Business Growth39:45 The Importance of Strategy in Business41:56 Building a Personal Brand for Freedom43:49The Trust Factor in Personal Branding45:42 Quality Over Quantity in Followers48:01Exploring BrandBullet and Personal Branding Calls49:53 The Mission of Service in Personal Branding51:40 Balancing Parenthood and Professional Life58:10 Personal Branding in the Entertainment Industry01:04:16 Final Thoughts on Personal BrandingWhat does happy Hustlin mean to you? Steph Happy Hustlin means to me that I am living my life in full alignment with my mission and my vision. And so what that is for me is raising consciousness. And that's coming into raising consciousness through motion picture.Connect with Stephhttps://www.facebook.com/stephanie.hernandez.737https://www.instagram.com/iamstephjack/ Find Steph on this website: https://freebrandcall.com/sj/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

We all have moments when we doubt our path.Is this the career for me? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers—especially at this time of year. The Life Brief author and globally-renowned Brand Strategist, Bonnie Wan, is here to share how we can create life briefs that unlock clarity and unleash action. You'll learn How to cut through limiting beliefs and false assumptions,How to define with crystal clear clarity what you wantHow can we turn all of this into everyday actions Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP Guest Resources:Bonnie website: https://thelifebrief.com/The Life Brief: https://www.amazon.com/exec/obidos/ASIN/1982195509 Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The creator and author of The Life Brief, a simple yet profound action-driving practice that helps people navigate life's big decisions with clarity, creativity and courage, Bonnie Wan joins us to share her work. The Life Brief applies the art and science of brand strategy to how we live our lives. As a 30-year career Brand Strategist turned Life & Leadership Strategist, Bonnie not only helps some of the world's most iconic companies innovate from a place of purpose, but also guides everyday people live with greater intention and imagination. She has been named Chief Strategy Officer of the Year and one of 100 Women to KNOW in America.

Find it hard to make time to be present? To plan your days with purpose? To find a bit of time for you? When you're juggling ALL the plates, caught up in the busy day to day responsibilities and 'to-do' lists how are you meant to practice mindfulness?I am no expert in this area- but thankfully I know someone who is! This episode I'm joined by the wonderful Nicole HR, Mindfulness Practitioner and Life Coach and all around insightful human being and mum. Nicole explains to us what mindfulness is, how to practice it in small ways and in big ones, and how to implement tiny changes into your day that will make a big impact. She walks us through the science behind mindfulness and why it's so important- especially as women who are jugling a lot. This episode is full of perspective, advice and actionable steps you can take today to start seeing- and feeling- a big difference in your wellbeing. Thanks for joining the conversation!   Don't forget to like/follow the podcast to stay up to date on new episodes, and if you like what you hear please give us a share!Episode Links: Guest:Nicole HR, Mindfulness Practitioner and Life CoachInstagram: https://www.instagram.com/nicole_h.r/Website: https://nicolehr.co.uk/ Connect with me: Rhiannon Louden, Brand Strategist & Photographer, Business Mentor Instagram: https://www.instagram.com/rhiannonlouden.co.uk & https://www.instagram.com/rhiannonealeWebsite: https://www.rhiannonlouden.co.ukSubstack: https://theraremumchronicles.substack.com/  Intro/Outro music credit: https://www.purple-planet.com

Join Angelo Ponzi, Fractional CMO and founder of Craft, as he shares expert insights on developing effective strategies to grow or revitalize your business. With years of experience as a Marketing and Brand Strategist, Angelo has led teams of all sizes across global, national, regional, and startup companies. He's navigated budgets ranging from large-scale to lean and specializes in guiding businesses through the entire product lifecycle—from concept to market launch and beyond. Whether you're looking to scale or reimagine your brand, this video offers practical tips and strategies to help you succeed.

In episode 103, The Occupational Philosophers chat with Creative Director, Brand Strategist and Poly-Disciplinary Creative Chameleon, Rozhia Tabnak.  Her work includes interior design, art curation, film production design, and graphic work across the spectrum of media. which unite under the umbrella of spatial design. She believes that the design of a space is holistic yet interpretive and that the experience of the client is inextricable from the intent of the designer. From Manhattan to Miami and several cities in between, Rozhia has designed dozens of restaurants, including the highly acclaimed and award-winning Sofreh in Brooklyn, for which she incorporated a historic and traditional Persian aesthetic into a chic contemporary design. She has been featured in The New York Times, The New Yorker, Eater and New York Magazin to name a few and divides her time between New York and Sydney. In this episode, the Occupational Philosophers and Rozhia explore:  How does a project have a soul?  How curiosity is at the heart of great design  Why branding is not just thinking about a logo (and a dirty word) What is steampunk?  Exactly, what is a Polydisciplinary creative chameleon?  The importance of asking why  What's my personal why?  Why does the world need what I am producing?  How Curiosity starts with being present  Can you create workspaces that can be both productive and creative?  Why there is no middle ground  And the future hashtag of "Kitch is just past cheesy"  As always, there are some great thought experiments. This time it is the design challenge of "Mission Impossible"  The Occupational Philosophers hope you enjoy listening to the show as much as they enjoyed making it.  www.occupationalphilosophers.com  About Rozhia Rozhia Website https://rozhiatabnak.com/ Insta https://www.instagram.com/rozhia/  Linkedin https://www.linkedin.com/in/rozhia-tabnak-725b0319/  Show notes & Resources Everything is alive https://podcasts.apple.com/au/podcast/everything-is-alive/id1388419519  London poetry shop cafe https://www.poetrypharmacy.co.uk/oxford-street Book - Wabi Sabi for artists, poets and Designers https://www.amazon.com.au/Wabi-Sabi-Artists-Designers-Poets-Philosophers/dp/0981484603           

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily:Servicepreneur Network The Servicepreneuer podcastChapters:01:49 Foundations for New Service-Based Business Owners04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT36:32 Building Trust and Authenticity as a Service Based Business44:58 Consistency in Sales and Marketing as a Service Based Business49:47 Foundations and Marketing Strategies for Serviceprenuers51:55 Programs and Community for Servicepreneurs Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.Chapters00:00 Understanding Brand Strategy for Personal Brands05:57 Aligning Brand Values with Company Actions11:57 Navigating Personal Branding and Self-Discovery17:57 The Challenge of Balancing Creativity and Organization24:05 The Journey of Self-Acceptance and Authenticity29:58 The Power of Vulnerability in Personal Branding35:58 The Impact of Personal Stories on Branding48:56 The Intersection of Personal and Professional Life56:31 Overcoming Shame and Embracing Imperfection01:05:39 The Balance of Self-Promotion and Authenticity01:15:15 The Importance of Showing Up as Your True Self01:24:10 Vulnerability as a Strength in Personal Branding01:30:08 Facing Fears and Embracing Authentic Connections01:35:15 Understanding Personal Branding Beyond Marketing01:42:10 Navigating Personal Branding and Community Engagement01:49:09 Understanding Neurodiversity in Communities01:54:53 Coaching vs. Consulting: A Deep Dive02:01:12 The Importance of Business Acumen in Creative Fields02:06:12 The Role of Education in Creative Professions02:12:34 Building Community and Belonging through Brands02:20:36 Future Aspirations in Brand StrategyFollow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/Linkedin https://www.linkedin.com/in/theannelihansson/Website https://www.annelihansson.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor's journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.Topics Covered In This Episode:Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.The importance of overcoming personal self-doubt and how persistence is a key element for success.How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.The significance of community support and having a focused strategy is reinforced as central to Taylor's success.Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.Being dedicated to continuing to learn and proactively joining programs to strengthen your business.Find the full show notes at:  https://brandimowles.com/238Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISEFrom Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERETurning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HEREAdditional Resources:Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HEREConversions for Clients -  CLICK HEREFollow Taylor on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: 

In this episode of 5to9, I had a chat with Brandy Cerne, a brand strategist, community builder, and now the owner of a connections-led pousada in Brazil.Brandy started her career in New York, doing marketing for Shake Shack and SoFar Sounds, where she played an integral part in both brands' growth. After years immersed in the hustle of city life, Brandy found herself drawn to a different pace, which eventually led her to live in Brazil. She is now a freelance brand strategist for community-led startups, and is embarking on a new venture of opening a pousada, a Brazilian-style boutique inn focused on community and connection.We talked about her years at Shake Shack & Sofar, lessons in hospitality, self-employment, when you're ready for your next thing, when you need small changes vs big ones, piecing together a unique career, celebrating small wins, and more! This is Brandy Cerne for 5to9.

On this episode of Woke By Accident, we are joined by Sambaza, host and creator of the internationally renowned and award winning, Sambaza Podcast. We catch up and share about recent travel, and offer recaps of the following episodes: Episode 171 Empowering Young Voters- Political Strategist Solana Patterson Ramos Episode 173 Understanding Domestic Violence w/ LMHC, Denise D. Moore Episode 172 Inspiring Voters with former political candidate, J. Kelly Episode 174 Natural Hair Appreciation - Khadijah founder of Designs by Dej and  3rd Annual Curl N Convo Natural Hair Summit - importance of positive images in the media & promoting natural hair /culture Episode 175 The Content Creator's Journey: Navigating the Curveballs and Marking Milestones Episode 176- Creators Roundtable with Black Podcasters Association Founder, Corey Gumbs Episode 177 Creators Roundtable with Chris Ward, Brand Strategist , known as the story-telling coach Episode 178- Making a Difference in your Community with Trillion co-founder of Bright Futures Family Services Episode 179 Beats Gordy- Diddy updates and Popular culture talk   You can find Sambaza's content:  https://podcasts.apple.com/us/podcast...  https://www.podpage.com/sambaza/  https://www.instagram.com/sambazapodc...   Check out Woke By Accident at www.wokebyaccident.net or on your favorite streaming platforms!  Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5989489347657728 Music Soul Searching · Causmic Last Night's Dream — Tryezz Funkadelic Euphony- Monz  

If you've ever felt anxious about your creative "competition" then this is the episode for you! Join me as I chat with Brand Strategist and CEO of Elly & Nora Creative agency, Sara Chambers, as we discuss how to remove the barriers to creative career success by creating assets instead of adversaries. We'll also talk about how to take that leap when your work isn't right for you anymore, how to create that everlasting “creative fit” for yourself, and how to put that competitive anxiety behind you to feel more connected to the creative community and grow your career. LET'S ROCK!Go to rockthatcreativejob.com for more creative career resources, including my Creative Resume-in-a-Day online course, coaching packages, and workshops, or to inquire about hiring me as a speaker for your next event! Linkedin: https://www.linkedin.com/in/jamie-roberts-rtcj/ Instagram: @rockthatcreativejob TikTok: @rockthatcreativejob YouTube: https://www.youtube.com/c/RockThatCreativeJob --Jamie Roberts is the CEO & Founder of Rock That Creative Job™, where she provides career support to creative professionals across the globe through coaching, speaking, workshops, and her podcast. She has given talks for AIGA, RGD Canada, universities, and other creative organizations. Jamie has a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments, where she recruited, hired, and managed every type of creative role. Her mission is to provide all creatives with the knowledge and clarity they need to confidently take control of their careers, and get paid to do what they love.

Episode 436 features Liam Darmody, a personal brand strategist and networking coach who helps entrepreneurs & executives build magnetic brands that attract clients, talent, and opportunity.Find Liam Online:Website: https://liamsbrandstand.comLinkedin: https://linkedin.com/in/liamdarmody1++++++++

Top Stories:1. Ethan Stowell to open pickleball clubPSBJ article2. Yonder Cider: From garage to taproomNo article3. Nordstrom talks about theftPSBJ article4. China Harbor returnsSeattle Times articleAbout guest Caitlin Braam - Founder & CEO, Yonder Cider:Caitlin founded Yonder Cider in 2020. Prior to this she worked at Angry Orchard as a Brand Strategist and before that she was the President of Seattle Cider Company & Two Beers Brewing. She has years long history of working in PR and broadcast journalism.About host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: info@theweeklyseattle.comInstagram: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theweeklyseattle.com

In this episode, Gillian “Gilly” Stollwerk Garrett, the founder of Gilly's Organics, shares her inspiring entrepreneurial journey from her background in writing and marketing to creating a successful clean skincare line. If you're a marketer or owner navigating the challenges of building a brand in a competitive market, Gilly's story is packed with actionable insights on marketing strategies and tips for how to know your audience.   Key Takeaways: Brand Strategy When You are the Brand: Discover how Gilly leveraged her personal passion for clean living to create a brand that connects with customers on a deeper level. Marketing in the Clean Beauty Space: Hear how Gilly's organic approach to marketing helped her reach the shelf at Whole Foods. Future Growth and Product Launches: Get a peek into the strategic planning behind upcoming product launches and how Gilly ties it all back to a broader mission of empowering women.   This episode also delves into the evolving landscape of clean beauty, the importance of understanding your audience, and how to lead with purpose in both product development and marketing. Tune in for a masterclass on how to build a brand that resonates, grows, and leaves a lasting impact.   About our Guest: Gillian Stollwerk Garrett (aka "Gilly") is a tried-and-true wellness ambassador, an inspirer, a "mixologist," a business coach, show host, and influencer. You can find this magnetic mother of 3 whipping up batches of organic skincare, speaking to a crowd of passionate entrepreneurs, interviewing "rockstars, " sharing out amazing brands that align with hers, and taking care of herself and her family. Gilly insists we take time every day to recharge! You can find her healing, organic, vegan skincare products at www.gillysorganics.com, on Amazon and at wellness centers, health food stores, boutiques and workout studios across the U.S.   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

Welcome to episode 169 of Sports Management Podcast. Thomas van Schaik is a brand strategist with over 25 years of experience in athlete branding and the author of "The Athlete Brand Book". He helps athletes build better brands, boosting their independence, influence, income, and impact.  We spoke about: What is athlete branding The three C's His time with Adidas Trust in the sports industry The importance of AI in branding? The concept on “1000 fans” And much more!   https://theathletebrand.com/products/the-athlete-brand-book    Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com  

On this episode of Woke By Accident, we are joined by Sambaza, host and creator of the internationally renowned and award winning, Sambaza Podcast. We have a conversation with Brand Strategist, Chris Ward Jr.   You can contact Chris Ward Jr. here: Chris Ward Jr: Transforming Brands with Narrative Power & Speaking Prowess Keynote Speaker | Storytelling Coach (@chriswardjr) • Instagram photos and videos   You can find Sambaza's content:  https://podcasts.apple.com/us/podcast...  https://www.podpage.com/sambaza/  https://www.instagram.com/sambazapodc...   Check out Woke By Accident at www.wokebyaccident.net or on your favorite streaming platforms! Sponsor Get your pack of @Poddecks now for your next podcast interview using my special link:  https://www.poddecks.com?sca_ref=1435240.q14fIixEGL   Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5989489347657728   Music Soul Searching · Causmic Last Night's Dream — Tryezz Funkadelic Euphony- Monz  

In this episode we are celebrating the career to date of Susanne Allmendinger-Vogt.Susanne is the founder of BB&R Brand Business & Responsibility Consulting. Prior to starting her business she had a 25 year career with BMW Group where her last role was Global Head of Brand and Communication Strategy for MINI.She has a curious mind always seeking the root causes behind the obvious. She's a challenge seeker who loves to explore new horizons and push things forward. She's an optimist who believes there is power and goodness in everything and everyone.She believes our economic system needs companies with fresh, innovative solutions for the world's big problems - healthy companies that care about all their stakeholders, including the environment, and see themselves as a force for good.As a passionate brand strategist, Susanne has dedicated herself now, after years in the corporate world, to supporting deep tech startups in building strong, successful brands and businesses. She helps them overcome their biggest challenges and pain points to bring their impactful solutions to market.She's also active as a Business Angel and mentors startups in their early stages.Susanne loves all kinds of sports, mainly outdoors and preferably in the mountains. Living in Munich, this is just around the corner and her source of energy. Fortunately, her husband and 17-year-old son share this passion.In our conversation we talk about how she found her way into BMW, her early experience of weekly trips to the MINI plant in the UK, her longstanding affinity for the MINI brand, her early foray into the world of Connected Drive and her eventual sense that it was time to move on.Susanne and I spent 18 overlapping years at BMW but had not met before this call. I enjoyed getting to know her and learning more about her life and career journey.As always, I look forward to hearing what resonates with you.Connect with Susanne:LinkedIn Profile WebsiteAbout AndyI'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.During over twenty five years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK.At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.Learn more about Fulfilling PerformanceCheck out Release the handbrake! The Fulfilling Performance Hub.Connect with AndyLinkedIn: Andy FollowsEmail: cvm@aquilae.co.ukJoin a guided peer mentoring team: Aquilae AcademyThank you to our sponsors:ASKE ConsultingEmail: hello@askeconsulting.co.ukAquilaeEmail: cvm@aquilae.co.ukEpisode Directory on Instagram @careerviewmirror  If you enjoy listening to our guests career stories, please follow CAREER-VIEW MIRROR in your podcast app. Episode recorded on 24 September, 2024.

We'd love to hear from you! Take our quick audience survey here. Bonnie Wan is a brand strategist and author of The Life Brief: A Playbook for No Regrets Living. She's passionate about helping people uncover their true desires and believes deeply in the power of intention to propel personal and professional growth. On this week's episode of Everyday Better, Bonnie joins Leah to explain the concept of a life brief, which is a tool for getting clear on what you want and how you're going to get it. Bonnie highlights the importance of wanting when it comes to personal growth, as well as the role privilege plays in shaping our desires. Follow Leah Smart on LinkedIn. Follow Bonnie Wan on LinkedIn. To learn more about Bonnie's work, check out her book The Life Brief: A Playbook for No Regrets Living.

Which mountain are you climbing? That's the exact question Bonnie Wan asked herself when her life hit a crisis point, both at work and at home. Instead of staying stuck, Bonnie went all in—taking the same tools she mastered as an Advertising Agency Creative Director and turning them inward. The result? She created a Life Brief—a no-holds-barred roadmap to how she truly wanted to live. And she didn't just skim the surface. Bonnie dug deep into her core values, peeled back her beliefs, and got crystal clear on what she wanted to feel every day. Spoiler alert: It worked. Bonnie unlocked achievements beyond her wildest dreams, and now she's on a mission to help others do the same with her book, The Life Brief, plus workshops and talks worldwide. Don't miss this episode where Bonnie explores her perfectly imperfect journey.   Bio Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps  people navigate life's biggest and trickiest decisions with clarity, creativity and courage.  The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.   As Partner and Head of Brand Strategy at Goodby, Silverstein & Partners (GS&P), Wan leads strategy for  Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also  harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice,  child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an  Advertising Icon, an Ad Age Leading Woman, and Chief Strategy Officer of the Year.   The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. The  Life Brief: A Playbook for No Regrets Living is the essential tool for aligning your daily actions with your  ambition and values. As a Brand Strategist turned Life Strategist, Wan not only helps companies  innovate from a place of purpose, but also guides everyday people who seek to realize their potential.  Wan has taught The Life Brief at Accenture, AirBnB, Apple, Change.org, Chief, Google, SXSW, and World  50 Group as well as for Gwyneth Paltrow's Goop, and Jane Goodall's Activating Hope Summit.  Wan appears in Jeff Goodby and Rich Silverstein's Masterclass on Advertising and Creativity and is  featured in the documentary film, The Big Flip, chronicling the lives of four women breadwinners and  their families. She has also been interviewed on Katie Couric's Katie show and HuffPost Live. Her articles  have been featured by Fast Company, Campaign Magazine, AdAge, and Adweek.  The Life Brief website: https://thelifebrief.com/

This week on the KORE Women podcast, Dr. Summer Watson welcomes Melissa Banks. Melissa is an award-winning master event planner, brand strategist, and best-selling author from Jackson, Mississippi. With 25 years of experience and mentorship from renowned expert David Tutera, Melissa specializes in creating extraordinary events. She is the visionary behind the Black Women's Business Expo and the "Imagine the Possibilities Women's Empowerment Conference." As the host of "Dream by Design podcast with Melissa Banks," she inspires women entrepreneurs to pursue their dreams. Melissa's latest book, "Do I Really Need an Event Planner?" is a #1 Amazon Best Seller.  You can follow Melissa Banks on LinkedIn, Instagram at: themelissabanks, YouTube at: The Melissa Banks Show, and at: themelissabanks.com Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com You can also learn more about Dr. Summer Watson, MHS, PhD, KORE Women, LLC, the KORE Women podcast, and her Community Empowerment and Cross-Generational Mentorship Consultation Services by going to: www.korewomen.com. Thank you for listening to the KORE Women podcast! Please share this podcast with your family and friends.

In this episode, Mary Sullivan, co-founder of Sweet but Fearless talks with Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp about her entrepreneurial journey and how it led to the creation of Lab Creative and Brand Camp. Recognizing that personal branding extends beyond a job title or employer, she understood that carefully selecting the stories you share is crucial for enhancing your brand, while oversharing can potentially damage it. Laura offers invaluable insights on how to strike the right balance, using storytelling to enhance your brand while protecting the reputation you've established. Laura is an internationally acclaimed speaker and entrepreneur with over 18 years of experience. She utilizes her creativity and unique methodologies to aid growth-oriented entrepreneurs in recognizing and harnessing their unique abilities. Her approach ensures that brands not only stand out but also attract the right clientele and achieve remarkable success. If you found this episode inspiring, please subscribe, like, and leave a comment.   MORE ABOUT LAURA BEAUPARLANT Website: Lab Creative LinkedIn: Laura Beauparlant Podcast: Live with Laura Blog Post: “7 Lessons From an Entrepreneur” Book: “Brand Chemistry : How to Attract the Right Clients and Keep Them” ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!This is a bonus episode that's a replay of our live stream: A Day in the Life of a Digital Marketing Assistant. I'm joined by seven freelance marketing service providers, each with unique backgrounds and experiences. This group of business owners includes social media strategists, a website branding specialist, a systems and workflow expert, two agency owners, administrative support, and chief marketing officers. They've all built businesses tailored to their lifestyles for different reasons. And all of them had a-ha moments, invested in themselves, and took that brave first step with their first client.Listen and learn as these 7 service providers share abouthow they started their businesswhat they learned along the wayhow they niched downhow they found clientsDon't miss this special episode where we dive into all the ways you can create a business that fits your strengths and passions. Whether it's launching an agency, becoming a contractor, or stepping into a strategist role—there are SO many options! Join us to learn from their journeys, skip the mistakes, and fast-track your path to becoming a successful freelancer.Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here! Connect with our Unicorns:Linda Vogt*Teacher to Social Media Manager @lvsocialcontent*Listen to her podcast episode hereCindy Chang*Corporate Brand Manager to Marketing & Brand Strategist thehustlingheart.comJason Nunez*U.S. Airforce Chaplain Assistant to Administrative and Social Media Agency owner @godigitalhero *Listen to his podcast episode hereAlison Baggett*Teacher & Artist to Website and brand designer

In this empowering episode of Thrive LouD with Lou Diamond, host Lou Diamond sits down with the remarkable Belle Rape, a dynamic CEO, brand strategist, and image consultant. Belle shares her transformative journey from the rigid constraints of corporate life to the liberating realm of entrepreneurship. Discover how Belle's leap of faith into personal branding, infused with her unique blend of faith and fashion, has helped her clients shine from the inside out. Belle opens up about her struggles with panic and anxiety, which ultimately led her to step back and reassess her true passions—marketing and personal styling. Dive deep into the strategies and philosophies that Belle employs to create impactful personal brands, including her commitment to intentionality, the foundational aspects of mission, vision, values, and goals, and the importance of appearances and first impressions. The episode also delves into the role of AI in modern marketing, the irreplaceable human element in branding, and how Belle leverages her project management skills to offer a comprehensive approach to her clients. From inspiring stories of overcoming corporate suppression to practical advice on reducing worry and adding fun to daily life, Belle's insights are both motivational and actionable. Join Lou and Belle as they explore the evolving landscape of branding, share personal anecdotes, and discuss Belle's latest endeavors, including her exciting plans to conquer the Spartan race trifecta. Tune in for an enriching conversation that will leave you inspired to bet big and thrive in your personal and professional life. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Can human design impact your marketing? Today, I'm chatting with brand strategist and human design expert Stephanie Zhong. Stephanie shares her tips for discovering what marketing strategies might work best for you. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeMarketing Magic Design Course (for $50 off, use code ): programs.stephaniezhong.com/marketing-magic-live-registrationContent Ecosystem: holisticmarketinghub.com/content-plannerConnect with Stephanie:Website: stephaniezhong.comConnect with Molly:Instagram: instagram.com/mollyacahillHolistic Marketing Hub holisticmarketinghub.com/enroll

"I think one of the misconceptions around research is that it's got to be this long, formalized process that takes months and maybe a lot of budget. And I think that just kind of scares people away from the idea, or at least makes it something that you just want to put off indefinitely," says Clay Ostrom, Founder and Brand Strategist at Map & FireIn this episode of The Content Cocktail Hour, Clay Ostrom, Founder and Brand Strategist at Map & Fire, talks about the importance of customer research, debunking myths about it being costly or time-consuming, and shares practical examples from his career. He shares his insights on why external perspectives are crucial for effective brand positioning and discusses the value of "how-to" content in engaging audiences. Plus, we talk about practical applications of Artificial Intelligence in business, specifically how AI can optimize narrow, binary tasks.In this episode, you'll learn:Create "how-to" content tailored to specific job functions to boost engagement and click-through ratesUtilize external consultants for brand positioning to overcome internal biases and gain deeper insightsBegin with targeted customer research to shape content and positioning strategies efficientlyResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/Check out Map & Fire: https://mapandfire.com/Timestamps:04:46 Boosting your brand with celebrity endorsements09:20 The crucial role of research and customer understanding17:39 Insights from diverse brand research19:24 The impact of AI on marketing24:30 Effective B2B content strategies27:50 The Importance of external perspective

Send us a Text Message.Are you ready to stand out and differentiate yourself from other photographers?!Well, buckle up, I have Victoria Marcouillier of BrandWell,  joining me to tell you how to book more clients with your branding. Building a beautiful brand and website can help clients to build confidence in their business! Get ready to build your brand and differentiate yourself from your competition. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receive personalized coaching from me. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receive personalized coaching from me.

Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands.Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space.Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business! 00:16 - Josh Justice Introduction 01:45 - Josh's Background 03:33 - The Agency Landscape and Working for Marketplace Ignition 09:30 - Transition to Working In-House 12:05 - Working with Nordic Naturals 13:40 - The Different Mafia Families of Amazon Selling 15:10 - Initial Thoughts on LEGO as a Dream Brand 17:00 - The Remote Work Considerations and Transition at LEGO 21:13 - LEGO's Amazon Strategy Insights 25:02 - The Importance of SEO 28:30 - LEGO's View on Ads 30:55 - Dealing with Discontinued Products 33:55 - Infinite Commerce 41:20 - Infinite Commerce Hiring 44:15 - Learning from Other People LinkedIn: linkedin.com/in/joshua-justice Related Post: ‍How to Search Amazon Storefronts and Sellers