Podcasts about brand strategists

Do you ever feel like you need to fix your body before you can finally step into the bigger life you want? If the voice in your head tells you that you're not ‘ready' to be seen, speak up, or go for your biggest goals until you lose weight, this episode is for you. Today, we are joined by special guest, brand strategist, and author Sara Chambers. Sara is the president of Elly & Nora Creative, helping female entrepreneurs step into visibility and claim authority. She joins us to discuss the core message of her new book, Do It Fat: An unapologetic guide for women who are done waiting for a smaller body before they let themselves be seen, heard, and fully alive. In this honest, heartfelt, and fire-filled conversation, we pull back the curtain on how body hatred steals our visibility, dampens our voice, and limits our impact. Sara offers powerful insight into why we hold ourselves back and how we can choose a different story today. You do not have to wait for a smaller body to live a bigger life. In This Episode, We Cover: The Sneaky Link: Why body shame often shows up right when you try to be more visible in your life and business. The Intellectual Cost: How believing you take up "too much physical space" leads you to take up less intellectual space—hiding your ideas and keeping your brilliance quiet. Visibility is Non-Negotiable: Why your decision, actions, and ambition must be separated from how your body looks right now, or how it might look in the future. The Brand That Never Lives: How an unwillingness to be seen in the body you have prevents your brand from truly living and helping your ideal people. Choosing Your Story: Why beauty and body standards are just trends tied to market culture, giving you the power to choose a different, more liberating narrative. The Media Audit: Sara's practical advice for filling your feed with diverse, powerful women doing big things to support your own confidence and ambition. One Small Step Today: Practical ways to feel more powerful in the body you have right now. Key Takeaways & Quotes: "The only true loss is when you hide and no one gets to see what you offer." "You are allowed to decide you disagree. You are allowed to choose a different story about your body, your time, and how you show up." "When you believe you take up too much physical space, you start taking up less intellectual space." Resources Mentioned: Guest: Sara Chambers, Author and Brand Strategist. Sara's Book: Do It Fat - Visit doitfatbook.com to learn more, read reviews, and purchase your copy. (The book also includes a supporting workbook!) Connect with Sara: Website: sarachamberscreative.com (Sara with no H) Instagram: @sarachamberscreative https://confidentbody.coach/tips/ BOOK: You Are A Miracle

Welcome back to Stoppage Time with Uncle Rob — that sacred space between the end of a long week and the start of whatever the weekend has in store. This week, Los Angeles is gearing up for a rare “rainy winter” stretch, and I'm settling in with you for a thoughtful, creative, and energizing catch-up.In this episode, I reflect on another fast-moving week of 2025—from an eye-opening conversation with Brand Strategist & Designer Lynne Door on Entrepreneurial Thinkers, to a much-needed creative sandbox session with my powerhouse producer, Diana Bernal. Lynne helped us understand what it really takes to build a meaningful brand today: telling your unique story, deeply understanding your audience, and designing with real authenticity. At the same time, Diana and I have been dreaming, experimenting, and tinkering with the future of Stoppage Time itself.Together, we're exploring new ideas to make this show even more valuable and fun for you—whether that means highlighting wisdom from our Entrepreneurial Thinkers guests, answering your questions, digging into insights from our 185+ past episodes, showcasing partner stories, or sharing behind-the-scenes moments from my week. Nothing is off the table… because in the creative sandbox, imagination sets the only limits.Through personal updates—including my knee injury saga, the chaos of American healthcare, and the political moment we're living in—I'm reminded of something essential: we all own our stories. In this age of decentralized media, you don't need permission to share your voice, your lessons, or your ideas. As Lynne said: “We are all our own unique living, breathing brand story waiting to be told.”So join me for this week's journey—part reflection, part inspiration, part brainstorming session—and a whole lot of heart. If you're in LA, stay dry out there… and if you've got creative ideas on how Diana and I can evolve this show for you, reach out. I'm always listening.Wishing you peace, love, joy… and full permission to play in the sandbox of your own life, career, and business.

What is “your brand” and How do you build one? In today's noisy marketing landscape, how do you tell the story of your business, to clients and community?! Ever wonder why some brands just click with people? In this episode, Rob and his friend, Brand Strategist and Designer, Lynne Door uncover the real magic behind great branding—it's not just about logos, it's about storytelling, emotion, and authenticity. They explore how businesses can connect with customers on a human level, leverage the power of consistent design, and how understanding your “why” is the critical piece to building a brand and business that lasts.Feel free to follow and engage with LYNNE here:LinkedIn: https://www.linkedin.com/in/lynne-door-68a761122/Instagram: https://www.instagram.com/lynnedoordesign/Pinterest: https://www.pinterest.com/lynnedoordesign/Website: https://www.lynnedoor.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction to Branding and Storytelling03:49 The Importance of Human Connection in Design08:06 Beyond Logos: The Essence of Branding12:07 The Role of Values in Brand Strategy14:48 The Emotional Impact of Good Design18:23 Understanding Client Needs Through Discovery23:35 Branding for Diverse Products and Services26:11 Consistency Across Platforms27:46 Refreshing Brands Without Losing Authenticity33:08 The Future of Design in a Digital Age39:08 The Shift Towards Authentic Storytelling44:41 Lynn Doar's Design Philosophy and Client Approach49:01 Lessons Learned from Clients51:27 Tactical Branding Tips for Businesses

A visit with Writer/Author Jimmy Proffitt about his debut cookbook “Seasoned in Appalachia”, Delicious Recipes that capture the Soul of the Mountains and Hollers by Jimmy Proffitt. Jimmy Proffitt is a Writer and Author and makes his home in Morristown Tennessee. He has written for Taste of the South, and Lodge Cast Iron and also quite often for Okra magazine. He has worked with The Old Mill in Pigeon Forge TN for 27 years starting as a server in the cafe and is now the Brand Strategist. He has a very popular blog with his storytelling, recipes, and pictures of his family and foods called “The Appalachian Tale” and his snow cream reel on instagram from 2024 went viral with over 36 million views! This book is composed 75-recipes of Appalachia staples and is written in such a way that these recipes feel approachable and we can all cook them. It includes recipes for Brown Butter Cornbread, Leather Britches, Appalachian Skillet Cornbread Dressing, how to cook a Country Ham, and how to make flaky biscuits like an expert.

Today, we've got the creator behind one of TikTok's biggest trends: the Jet2Holiday craze. He's taken social media by storm with his creativity and energy. Brad Bennett joins Andrea to discuss! Also joining to discuss the impact of this meme is Brand Strategist and Storyteller, Kerry Matzelle.

On this episode of The Mystic Millionaire Podcast, I sit down with Allie Tymo to explore how Human Design serves as the energetic blueprint for building a business that truly fits your soul. Allie is a brand strategist and messaging expert who helps coaches and creatives clarify their voice, revive flatlined content, and turn their message into momentum. Together, we dive into why your so-called “flaws” like perfectionism and indecision are really energetic patterns, and how decoding your type, authority, and open centers can transform pressure into presence and resistance into results. We talk generators, projectors, boundaries, and the practical rituals that help you clear emotional residue so your life force stays devoted to what lights you up. It's an intimate, real-time conversation where strategy meets spirit and your design becomes the map to sustainable prosperity. Lean in.Follow Allie Tymo here:Instagram: instagram.com/allietymoWebsite: https://www.allietymo.com/Tune into Inside the Brand Podcast here: https://www.allietymo.com/podcastClarify your message, create magnetic content, and finally show up in a way that gets you seen - and paid with Allie's "Unmute Your Marketing" program. Check it out here: https://www.allietymo.com/unmuteyourmarketingGet exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeJoin the Mastering Your Mindset Facebook Group, and surround yourself with individuals who are on their journey to success. https://www.facebook.com/groups/MasteringYourMindsetwithDanielleThe Success Society is your gateway to an elevated life—an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/strategycallsetterYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show

Mark Ritson is one of the most distinctive voices in marketing today. He's been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we discuss ...

Susan Willig is transforming the landscape of women's healthcare through strategic advocacy, network building, and empowering female leaders. Her work with the SoCal Women's Health Collective brings together founders, funders, academics, industry leaders, and advocates to address critical gaps in women's healthcare innovation and delivery.Through her firm TrueNorth, Susan helps organizations establish strong brand and marketing foundations that align with their core purpose. She emphasizes the importance of understanding one's "true north"—the guiding purpose that directs all decisions and resource allocation. Ready to support women's health innovation? Expand your awareness of women's health issues, advocate to your representatives, and build diverse networks that can drive meaningful change. Because as Susan reminds us, advancing women's health isn't just a women's issue—it's about creating a healthcare system that truly serves everyone.Welcome to the Agency for Change podcast.Connect with Susan and TrueNorth at: ·       TrueNorth Website – https://www.truenorthsw.com/·       Email Susan – susan@idtruenorth.com

Podcast Interview: Oliver Seidenberg – Die Zukunft des Tennistrainer-Berufs & was einen Trainer heute wirklich erfolgreich macht In dieser Folge spreche ich mit Oliver Seidenberg, einer festen Größe im Tennis, Sports Marketing & Racket-Sports-Business mit über 30 Jahren Erfahrung. Oliver hat nicht nur Nachwuchsprofis wie Sabine Lisicki, Annika Beck, Andreas Mies und Oscar Otte auf ihrem Weg begleitet, sondern auch Tennisvereine und Akademien aufgebaut und als Speaker & Consultant in nationalen sowie internationalen Tennis-Organisationen großes Gewicht. Worüber wir sprechen: - Die größten Herausforderungen für Tennistrainer im modernen Umfeld: Digitalisierung, veränderte Erwartungen, Ressourcen, Athletenmentalität - Wie sich der Beruf des Tennistrainers in den nächsten Jahren verändern kann & wird - Was einen herausragenden Tennistrainer ausmacht: Kompetenz, Netzwerk, Geschäftssinn und Persönlichkeit - Wie Oliver selbst seinen Weg gemacht hat – Trainer, Unternehmer, Berater, Brand Strategist im Tennis- und Sportsmarketing-Bereich Spannende Einblicke in die Vernetzung im Tennis, Marken- & Community-Management, und wie man sich in der Szene nachhaltig positioniert. Warum du diese Folge nicht verpassen solltest: - Du bist Tennistrainer, Coach oder arbeitest im Sportumfeld – du bekommst konkrete Impulse, wie du deinen Beruf erfolgreicher, zukunftsfähiger gestalten kannst - Du willst wissen, wie man sich als Trainer und Businessperson gleichzeitig positioniert, ohne Qualität oder Leidenschaft zu verlieren - Du willst verstehen, wie sich Tennisvereine und Akademien verändern müssen, um mit neuen Anforderungen Schritt zu halten Sei gespannt – in dieser Folge bekommst du tiefgehende Insights, Inspiration & umsetzbare Tipps von jemandem, der Tennis nicht nur liebt, sondern auch lebt und gestaltet: Oliver Seidenberg.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.Key Takeaways:00:00 Introduction.03:12 Build your email list before launching products and courses.05:28 Use quiz data to qualify and disqualify leads confidently.09:21 Differentiate by delivering value because sales cycles are longer.12:48 Quiz results segment audiences by challenges and demographics effectively.15:39 Grow from inside out by prioritizing quality over quantity.21:00 Two tools, a quiz platform and CRM, run automation.Resources Mentioned:Tai Goodwinhttps://www.linkedin.com/in/taigoodwin/That Marketing Team | LinkedInhttps://www.linkedin.com/company/thatmarketingteam/That Marketing Team | Websitehttps://thatmarketingteam.com/“The Profitable Woman's Playbook” by Tai Goodwinhttps://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of YouThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […]

In this episode of High Velocity Radio, Lee Kantor interviews Cynthia Maselli of The Brand Strategist. Cynthia shares her journey into branding and discusses the critical role of brand identity, business structure, and customer trust in today's fast-changing market. She explains the difference between brand and branding, introduces her "Iconic Brand Blueprint" workbook, and offers […] The post The Best Strategies for Creating a Strong Brand Identity appeared first on Business RadioX ®.

In this episode, I had the pleasure of talking shop with Jacob Cass.  We cover a lot of ground, including: • Jacob's own journey from brand designer to brand strategist • The role of a brand strategist • How brand builders can become a strategic partner to their clients • The biggest challenges facing designers and brand builders • What's happening at the Brand Builders Summit on 16-19 Sept >>> Get your FREE Summit ticket here   About Jacob Cass: Jacob Cass is a brand designer, strategist, educator, and business coach, as well as the founder of JUST Creative - a renowned branding and design consultancy that also serves as an industry-leading blog and vibrant community. He is also the brains behind the Brand Builders Summit. Connect with Jacob on Instagram   Connect with Bec Hughes: Check out The Brand Method Find me on Instagram

Gen Z is changing how we communicate. But they're also redefining how culture is created, shared, and remixed – and brands aren't keeping up.   In this episode of The CMO Show, Ryan Ferguson, Snap Inc. ANZ Managing Director and Eugene Healey, Brand Strategist explore how closed networks, social media, and creator-led storytelling are reshaping the foundations of modern marketing.  For brands, the shift from public platforms to private, peer-to-peer spaces is more than a media challenge - it's a mindset shift. In a world where attention is earned, not bought, marketers must learn to integrate into communities, both without interrupting but accepting of their own brand disruption.  Ryan and Eugene unpack the paradox of authenticity, the rise of remix culture, and why tone of voice without strategy is just cosplay. They reveal how creators are becoming cultural translators, how brands can test and scale messaging in real time, and why the future belongs to those who embrace play, not perfection.  Tune in for a sharp, strategic look at how Gen Z's digital fluency is transforming brand strategy, from top-down campaigns to bottom-up co-creation.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

 Ever wonder why your website looks good but doesn't convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work. We talk brand story, strategy, and how your childhood hints at the signature work you're meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people. ➤ Explore Lee's work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

Brady Dahmer from Vancouver, British Columbia, is an author, Brand Strategist and Founder at Tropoly. In the pod we discuss how businesses can build the extraordinary by addressing their blind spots.    Along the way we discuss –Missionaries not Mercenaries (3:00), Tinker, Tailor, Soldier, Spy (4:35), Toronto Film Festival (9:30), Kids and World Peace (13:30), the Value of Checklists (19:25), Universal Truths (22:30), Stress, the Enemy of Creativity (27:30), and Tips and Hacks (30:35). Contact Brady @ - brady@thecentralbranch.com This podcast is teamed with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Help us reach our 300-scholarship goal for 2026. Send a donation, large or small, through PayPal @LukeLeaders1248, Venmo @LukeLeaders1248, or our website @ www.lukeleaders1248.com. Got an old car you want to donate? Access this hyperlink – CARS donation to LL1248.  Manager Memo seeks sponsors for the pod. If you have a product or service to promote, please email @ ov1dlen@gmail.com or www.lukeleaders1248.com Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.

Popular Chinese hotpot chain Haidilao is closing its flagship Singapore outlet in Clarke Quay on Aug 31 as its lease expires. The impending closure of the Clarke Quay outlet follows Haidilao’s recent shuttering of three suburban restaurants – in Bedok, Pasir Ris and Punggol – after a period of rapid expansion. Is Haidilao losing its dominance here? What does this mean for other F&B giants in Singapore? Are we just seeing a reshuffle or is the dining landscape in for a bigger shake-up? On The Big Story, Hongbin Jeong speaks with Debbie Yong, Founder and Brand Strategist at Atypical Media and Podcast Host and Producer of Turn The Tables, to find out more.See omnystudio.com/listener for privacy information.

Growing a brand across borders sounds exciting until you realize how easy it is to get it wrong. What clicks with one audience might feel tone-deaf or confusing somewhere else, and it's not just about language—it's about values, habits, even colors and timing. Big names like Nike and Starbucks didn't just push the same message everywhere—they listened, adapted, and blended in without losing who they are. When companies miss that step, even the best ideas can flop, not because they weren't good, but because they didn't fit. https://www.youtube.com/watch?v=sn9bYLjZUGc Nataly Kelly is the CMO at Zappi and a global brand strategist with deep roots in tech and cross-cultural marketing. Today, she breaks down how top brands like Nike and Kit Kat tailor their messaging worldwide without losing their identity. She emphasizes the need for clear goals, personal branding, and adapting to an AI-driven market. Nataly also shares tips on navigating big career shifts with purpose and resilience. Her message: success comes from blending global vision with local insight. Stay tuned! Quotes: “Building global teams is a big part of building a global brand. So hiring—and everything around hiring great people and building a team—is really the secret to success in any business, especially global business.” “Whenever things get tough, whether it's a people problem or a budget problem, it always helps to zoom out and ask, ‘Okay, where are we headed, and what's the most important thing we need to do?'” “It's okay to set the bar a little lower, as long as the focus is on progress.” Resources: Born to Be Global | Nataly Kelly Create winning products with connected insights | Zappi Follow Nataly Kelly on Facebook Connect with Nataly Kelly on LinkedIn

Construirea unui brand personal în 2025 e o necesitate în business. Dar majoritatea o fac greșit.În acest episod, discut alături de Alexandra Crăciun și David Stroe despre cum să construiești un brand personal autentic, ce greșeli să eviți și cum să transformi atenția în oportunități reale. Am vorbit despre brand personal sănătos, consecvență, influență, reputație și impact. Indiferent dacă ești la început sau vrei să treci la următorul nivel, acest episod îți oferă o direcție clară pentru a-ți consolida autoritatea în industrie.Subiecte pe care le-am discutat:0:00 - Ce înseamnă un brand personal sănătos?1:56 - De ce e important să pornești din interior spre exterior atunci când dezvolți un brand personal?9:05 - Cum ar descrie evoluția brandurilor lor personale? 12:32 - Decizia care i-a schimbat direcția Alexandrei14:47 - Framework-ul lui David pentru branding personal18:59 - Personal brand: cât e „brand” și cât e „personal”?31:33 - Cum îți dai seama care este drumul tău?38:21 - De ce mai contează brandul personal în 2025?41:25 - Cum s-a schimbat percepția asupra brandingului personal?44:58 - Cum îți menții autenticitatea într-o lume a trendurilor?54:34 - Cât contează cu cine te asociezi?59:19 - Protejarea imaginii brandului personal vs asociere strategică1:03:37 - Se poate construi un brand personal fără content?1:11:41 - Ce roluri sunt într-o echipă de brand personal matur?1:16:56 - Prima monetizare a brandului personal1:21:22 - Valoare de vânzare vs valoare reală – cum trasezi linia între cele două?1:27:10 - Ce ar schimba la brandurile lor personale dacă s-ar întoarce în timp?1:31:47 - Un brand personal sănătos înseamnă…Cumpără bilet la conferința de marketing - GrowthCon care va avea loc pe 30-31 octombrie 2025 în Cluj-Napoca.

What does it take to build a brand that resonates and delivers long-term results? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Julie Roth, a former high school teacher turned powerhouse brand strategist and copywriter who's worked with major brands like Google, Uber Eats, Estée Lauder, and the LPGA. Julie shares her journey from the classroom to creative strategy and breaks down how to build a brand that connects deeply with your audience. Whether you're building from scratch or ready to level up your business, this episode is your guide to getting clear on your brand's “why”—and making it work for you. In this episode: What brand strategy really is (and why you need it) How to research and refine your message The building blocks of a brand that grows with you Why she left agency life to go solo—and what she's learned along the way

It's Yonder's 5 year anniversary so we brought the Founder & CEO Caitlin back to the studio to share what's changed since we last talked, how the tariffs are affecting her business, the sometimes tricky relationship between small businesses and the city, and lastly, how we feel about virtual reality. Top Stories1. Trader Joe's coming to NorthgateSeattle Times article2. Impact of tariffsPSBJ articles3. Bus only lanes in Fremont & BallardSeattle Times article4. New mixed reality theme parkPSBJ articleAbout guest Caitlin Braam - Founder & CEO, Yonder Cider:Caitlin founded Yonder Cider in 2020. Prior to this she worked at Angry Orchard as a Brand Strategist and before that she was the President of Seattle Cider Company & Two Beers Brewing. She has years long history of working in PR and broadcast journalism. www.yondercider.comYonder 5th Anniversary PartySaturday, August 16th12pm-10pmAbout host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: info@theweeklyseattle.comInstagram: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theweeklyseattle.com

“AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging using AI. He also explores how agencies are shifting from execution to strategic partnership roles in response to AI-driven changes.In this episode, you'll learn:The importance of balancing human creativity with AI-driven efficiency in marketingWhy agencies are evolving from executional roles to becoming more strategic partnersHow AI is reshaping the way agencies work and what that means for the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Clay on LinkedIn: https://www.linkedin.com/in/clayostrom/ Explore Map & Fire: https://mapandfire.com/ Explore SmokeLadder: https://smokeladder.com/ Timestamps:(00:00) Intro(01:29) Clay's background and SmokeLadder(03:14) AI's impact on marketing and agencies(04:39) Exploring SmokeLadder(07:52) Challenges and opportunities with AI(16:44) Entrepreneurial insights and productization(25:02) Keeping humanity in marketing

In this Episode: This episode is for the visionaries, the rebels, the ones who've always felt a little too much, too fast, too ahead. I walk you through my Manifestor journey — the urge that created a $20K month & began a whole business journey, the burnout that broke me down, and the rhythm that rebuilt me. This episode is a no-filter transmission for Manifestors ready to stop performing and start getting paid to exist; We're talking identity, divine timing, and how to become the one people watch. If you've ever felt like the rules don't apply to you… it's because they don't — and this episode will show you why. More about Jasmine: Jasmine Bee (6/2 Splenic Manifestor) is a Business Mentor, Brand Strategist, and Energetic Mastery Coach known for helping visionary women get paid to exist, build brands that move like art, and expand with deep identity + leadership work. She guides women in reclaiming their power, activating their 5D wealth frequency, and building businesses that honor their unique vision. Her work is for the ones who were never meant to follow—and are fully ready to be fully seen, richly compensated, and wildly free. Explore: https://www.tobeealive.com/destined-mastermind Follow on Instagram: @tobeealive

In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero's journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you're in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation.

In this episode of The HealthTech Marketing Show, I am joined by Colin Hung, Editor in Chief at Sway Health, and Lea Chatham, Content and Brand Strategist at Health Launchpad, to explore the evolving landscape of thought leadership in healthcare marketing. We discuss how thought leadership has transformed with new mediums, the blurring lines between paid and earned media, and practical strategies for creating authentic, impactful content.Colin shares insights from his role as a "professional conference attendee" and his experience running a healthcare marketing publication, while Lea brings 25 years of content marketing expertise to discuss how thought leadership has evolved from print newsletters to today's multi-channel approach. Learn how healthcare marketers can adapt their thought leadership strategies to modern channels while maintaining authenticity and building trust with their audiences.Key Topics Covered:"(00:00:00) Introduction" "(00:02:00) Success story: ICD-10 microsite and webinar that attracted 2,500 registrants""(00:05:00) Major shifts in thought leadership: expansion of mediums and lowered barriers to entry""(00:10:00) The blurring lines between earned and paid media in healthcare publications""(00:20:00) Colin's perspective on AI's impact on video and podcast authenticity""(00:24:00) The importance of storytelling and nuance in content creation""(00:30:00) Technical tips for video content: B-roll, being video podcast ready""(00:32:00) Lea on the importance of company-wide message alignment""(00:35:00) Going all-in on video: lessons from COVID and practical tips""(00:43:00) Using research and data in thought leadership without breaking the bank""(00:49:00) AI tools for research and content creation: benefits and cautions""(00:55:00) Closing advice"Want to learn more about how thought leadership is changing? Explore this topic in greater depth in our detailed blog post.Interested in exploring how to improve your thought leadership strategy? Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call—just an opportunity to talk through your LinkedIn questions and challenges.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

הפרק עם לירן קפלן מפפאיה הוא שיעור נדיר באומץ, בחשיבה מותגית לטווח רחוק ובאהבה אמיתית לקריאייטיב. לירן שיתף אותי במסע של חברת טכנולוגיה ישראלית שמייצרת משחקי מובייל תחרותיים והצליחה להפוך למותג גלובלי עם אמירה רגשית. תוך כדי ניתוח הקמפיין שלהם “SWING”, סרט עוצר נשימה שמציג שני חברים מתנדנדים על גגות ניו יורק, הוא מסביר איך חברה שלא רבים הכירו הצליחה להגיע לשורט ליסט בפסטיבל קאן בקטגוריות הכי קשות. דיברנו על האומץ ללכת על מהלך "נקי", לא פרסומי במובן המסורתי- כזה שלא מסביר, לא מוכר, לא קורא להוריד אפליקציה, אלא פשוט נוגע בלב. ניסיתי לאתגר את לירן בשאלות על אסטרטגיה, סיכון כלכלי, בחירת ספקים בינלאומיים, קבוצות מיקוד שלא נעשו, העבודה מול משרד פרסום בריטי קפדן אך מלא תשוקה, במאי הוליוודי ובחירת פסקול לא טריוויאלית. הוא סיפר איך התהליך נבנה עם יועצים שעבדו עם סטיב ג'ובס ואייר בי אנד בי, ולמה ההשקעה המטורפת הזו לא הייתה הימור, אלא מהלך עסקי מחושב. זה לא רק פרק על פרסום, זה פרק על איך בונים מותג מהלב, לא רק מהשכל. על האמונה שמשחקים יכולים לשנות חיים, על תחרות כערך התפתחותי, על החשיבות של רגש, ועל למה לפעמים הכי אמיץ זה פשוט לרגש. דיברנו גם על פסטיבל קאן, על הקרב בין קריאייטיב לפרפורמנס, ועל מה באמת צריך לדעת היום כדי לבלוט.אחד הפרקים הכי חזקים שהיו לי. מומלץ מאוד. הפרק בחסות התואר השני באסטרטגיה דיגיטלית וניהול השיווק של הקריה האקדמית אונו שהוא התואר היחיד בארץ שמחבר בין שיווק, טכנולוגיה, ביזנס וניהול. כדאי לכם לקרוא עליו עוד פה: https://join.ono.ac.il/ אפרופו פסטיבל קאן, אני יוצא השבוע עם הרצאה שמסכמת את כל המהלכים הזוכים ומה אפשר ללמוד מהם כולל מהלכי b2b, דיגיטל, משפיענים, ואיך הכל מתחבר לביזנס ותוצאות עסקיות.

It's frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn't click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks. Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned! Resources: Get your story straight! | Backstory Branding Follow Jed Morley on Facebook Connect with Jed Morley on LinkedIn

“You can't be all things to all people, and a brand can't be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto   Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises.  Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys' cosmetics floors to judging global innovation awards. He's named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling.  Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid's "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity. Meet Carmine:  Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men's, and oral care – Carmine has helped build multiple consumer brands from the ground up. He's named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.  Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.   Website Instagram YouTube TikTok Pinterest   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 00:55 From Clearasil To Cosmetics: Carmine's Accidental Beauty Career 08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified 10:25 Why Loving Your Sunscreen Matters More Than Its Spf 22:44 Brand-Building 101: Brand Focus 24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health" 27:42 Spf 30 Vs. SPF 50  29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback) 31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn't Hydrating  

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they evaluate real brands, dissecting personality, positioning, and strategic execution. Tatum shares how to define your brand's voice, and build something people actually care about.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales. Leanna and Jane talk through:Leanna's career path from agency to in-house to consultancy leadershipWhy her agency background helps her empathize with brand-side complexityHow she balances in-house marketing with client-facing consultingTactics for making brand messaging stick internallyHow Canva and quick videos help reinforce brand standardsAdvice for building trust when bringing in external consultantsThe 3Fs framework for managing up: Framing, Frequency, For OthersHow to communicate effectively with boards, CEOs, and CFOsThe human side of B2B: building relationships, not just pipelineWhy outdated ideas of executive presence are holding us backThe power of thought leadership and long-term brand affinityHer advice: remember what drew you to marketing and protect that sparkKey Links:Guest: Leanna Adeola: https://www.linkedin.com/in/ladeola/^^ And follow her on IG: https://www.instagram.com/leannaadeolaHost: Jane Serra: https://www.linkedin.com/in/janeserra/ --Like WIB2BM? Show us some love with a rating or review today!

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Bonnie Wan is the creator and author of The Life Brief, a simple yet profound action-driving practice that helps people navigate life's big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives.As a 30-year career Brand Strategist turned Life & Leadership Strategist, Bonnie not only helps some of the world's most iconic companies innovate from a place of purpose, but also guides everyday people to live with greater intention and imagination. She has been named “Chief Strategy Officer of the Year” and “One of 100 Women to KNOW in America”.In today's episode, Nada sits down with Bonnie to discuss her book, “The Life Brief,” and the practice of finding our inner unicorn. Bonnie shares how her career as a brand strategist created a framework for reordering the personal and inner chaos she was experiencing. She and Nada dive into the three parts of the book (the messy, getting clarity, and taking action) in order to discover and pursue the essence of who we are. The two reflect on the restlessness and wisdom that lead so many of us into a new sense of purpose in our middle third. Connect with Bonnie and find her book on The Life Brief website. Follow on Instagram: @bonniewanofficialPlease follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention. Hosted on Acast. See acast.com/privacy for more information.

Peter Wilken has over 40 years experience working with the world's top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he's worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.

Web designers do a lot more than just web design…It's not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…So, should we call ourselves more than just a web designer?Award winning branding and design studio founder Jacob Cass, who's worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.One of the many things I learned from talking with Jacob is – if you position yourself in a way that's right for you, you'll watch your revenue climb, you'll attract better clients and enjoy your work more.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I've learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it's crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you're an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand's voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie's Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy's Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie's Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever's Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who's on their own career journey. Don't forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I'll catch you in the next one!

If your voice has ever felt silenced, stifled, or swallowed by shame—this episode is your invitation to get it back. Norbert Elnar, speaker and vocal empowerment coach, joins me to dig deep into how your body, trauma, and social conditioning all shape the way you speak—and how you can get back to the truth of your voice. We don't just talk about public speaking technique here. We talk about what it means to feel safe taking up space, what it looks like to embody your sound, and why your voice is so much more than just the words you say. Norbert shares how reclaiming his own voice led him to help others speak with soul, clarity, and confidence—on stage and off. Whether you're an aspiring speaker or a seasoned one ready to unlock a new level of resonance and power, this episode is a must-listen. In this episode, you'll learn: Why voice is not just a skill, but a connection to your inner truth How trauma and shame disconnect us from our vocal power—and how to begin healing Practical ways to tap into your breath and body to speak with presence, power, and authenticity Key Moments: 8:12 – How Norbert's own voice journey shaped his method for helping others 17:44 – Releasing tension and vocal blocks through somatic awareness 29:50 – A radical reframe: What if your voice didn't need to be “fixed”? Main takeaway: You don't need to “sound like a speaker” to be a powerful one. You need to sound like you. Let this episode be your permission slip to stop performing and start embodying your voice.   About Norbert Elnar Norbert Elnar is a seasoned Brand Strategist, Graphic Designer, and thought leader in Kingdom branding. With over a decade of experience bridging mainstream advertising with ministry, Norbert empowers entrepreneurs to build brands that tell compelling stories, resonate with their audiences, and achieve their God-given potential.   His flagship tool, the Kingdom Brand Compass Framework, is the foundation of the Kingdom Brand-Building Course, an on-demand program that demystifies branding while fostering purpose-driven success. Through this framework, Norbert has helped numerous business owners turn unclear ideas into clear, God-honoring brands that thrive in competitive markets.   Connect with Norbert Elnar http://www.masterpiecebrands.com  https://www.instagram.com/norbertelnar/  https://www.facebook.com/norbert.elnar     About Aleya Harris Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the author of the bestselling book Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success.   Watch the Free Masterclass Join Aleya's free masterclass "Build Unstoppable Confidence and Book Speaking Gigs Without Feeling Like an Impostor." Discover the proven framework to own your story, captivate audiences, and land speaking gigs—even if you've doubted your worth or have no experience on stage. Register at https://www.aleyaharris.com/masterclass    Buy the Book Aleya's bestselling book will help you become a more confident and authentic professional public speaker. Buy Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire & Transform Your Audience on Amazon or anywhere books are sold. Buy the Book: https://a.co/d/1T4EoJ7    Sign Up for Spark the Stage™ Spark the Stage™ is an online course and 12-month group coaching program that helps entrepreneurs and executives become radically authentic professional public speakers who can confidently deliver a compelling Radical Spark Signature Talk™ from the stage. Enroll at https://www.aleyaharris.com/spark    Work with Aleya to Craft a Better Story An unclear strategy, confusing brand, or undefined workplace culture will repel ideal clients, visibility opportunities, and career-making connections. The Evolution Collective Inc. transforms disconnected teams and overwhelmed leaders into thriving, inclusive cultures through Radically Authentic Strategic Storytelling. Schedule a call at https://www.evolutioncollective.com/    Book Aleya to Speak To book Aleya to edutain your audience at your next event as a keynote speaker, please visit www.aleyaharris.com/speaking to check out her speaking topics, reels, and why.  Click "Schedule a Call" to secure the speaker with "that something new" you've been looking for.   Connect with Aleya Harris Instagram: https://www.instagram.com/aleyaharris/  LinkedIn: https://www.linkedin.com/in/aleyaharris/  TikTok: https://www.tiktok.com/@thealeyaharris   

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

You know how planning a vacation feels exciting, motivating, and totally clear? You know where you're going, what you'll be doing, and you can't wait to get there. Now imagine if your business vision felt the same way

My guest this week is Brian Irving, the Chief Marketing Officer of Lyft.  Brian has over two decades of experience building and marketing iconic global brands, including Meta, Eventbrite, Apple, Google, Levi's, and Airbnb. As CMO at Lyft, Brian leads all marketing, creative, and communications efforts for the brand. This includes developing strategy and executing product and brand marketing, overseeing the creative studio, managing social media, and handling external communications. Prior to joining Lyft, Brian was responsible for "branding the metaverse"—a phrase I love—while promoting a range of new product initiatives in the sector, including Oculus, Quest goggles, Ray-Ban smart glasses, and the Horizon VR world. At Meta, he led the Quest Pro launch, bringing the first-ever integrated sports partnership to the company with a multi-year content marketing and product deal in collaboration with the NBA. Previously, Brian was the CMO of Eventbrite, where he played a key role during the company's IPO and launched its first-ever brand campaign, Made for Those Who Do. At Airbnb, he introduced a new marketing and product positioning strategy called Live There, which encouraged travelers to "travel like a local" rather than being a tourist. Brian's path into marketing was nontraditional. He started as a financial analyst and business planning manager before transitioning into account management roles at Digitas and RAPP. Eventually, he moved in-house to lead brand marketing. Currently, Brian is based in San Francisco, where he lives with his son and his dog. 

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user experience. Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan/ Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference:  https://letsconnectpnw.com/

Our friend Emma Martens, Astrologer and Brand Strategist, is back on the pod as we dive into all the deets around the upcoming Venus Retrograde that takes over the month of March. We talk about Venus Rx from both the Astrological and Human Design point of view, Emma shares some fun musical happenings and there's a little bit of current events/political commentary as well.This episode is LOADED with great info especially if you are following the transits. Be sure to join the Patreon page because we have shared our notes in pdf form so you can have it to reference and follow along with the episode. ALSO if you wanna check out the playlist I made for this Venus RX/Venus in Aries time, just check it out on Spotify HEREYou can connect with Emma on IG @the.emma.martensGet a Free copy of your Human Design Chart on my Website Http://annawithintention.loveAND please let me know how you liked this episode by leaving a comment or sending me a message on IG or FB @annawithintention

Tami Enfield, a Brand Strategist and the founder of Brand Yourself, a consultancy launched in 2011. Not only does she LOVE marketing strategy, it's also her passion. She loves consulting about as much as she loves reading about it. After launching Brand Yourself, she's been told (and tries to embody) that she has a mix … Continue reading Authenticity as a Leadership SuperPower →

Have you ever stopped to think about what your personal brand says about you? Like, what's the vibe people get when they hear your name or see your work? If you're scratching your head or feeling a little uncertain, don't worry—you're not alone! And this week on The Happy Hustle Podcast, we're diving deep into the art (and hustle) of building, growing, and monetizing your personal brand.My guest for this episode is none other than my amazing wife, Steph Jack. Yep, we're teaming up to share some serious insights on personal branding—because who better to talk about building a brand than the one who knows you best, right?Your brand isn't just about fancy logos or catchy taglines. It's about who you are at your core—your brand DNA. Steph and I break down how understanding your unique strengths and passions can help you create a personal brand that's both authentic and impactful.We also dig into identifying your avatar (aka your ideal customer or audience) and pinpointing the specific problem you solve for them. This is where the magic happens, folks! When you align your personal experiences with the needs of your audience, you create a brand that resonates and delivers real value. Steph and I talk about the phases of building a brand, from strategy to execution, and how aligning your mission, vision, and values keeps you grounded.We also touch on the challenges of parenthood (shoutout to all the hustling parents out there!) and maintaining harmony between your professional ambitions and personal life. Spoiler alert: It's not always easy, but it's absolutely worth it.Whether you're just starting out or you're ready to scale, this episode is packed with value bombs to help you crush it in the personal branding game. In this episode, we cover: 00:00 Introduction to Personal Branding and Its Importance03:00 Understanding Brand DNA and Its Significance05:54 Identifying Your Avatar and One Word Problem09:13 Exploring Uniqueness in Problem Solving11:55 Revenue Streams and Business Models15:13 The Role of Personal Experience in Branding18:03 Building a Circular Economy in Your Business21:06 Brand Builders Group: Programs and Impact33:20 Brand Strategy and Curriculum Overview36:33 Phases of Personal Branding and Business Growth39:45 The Importance of Strategy in Business41:56 Building a Personal Brand for Freedom43:49The Trust Factor in Personal Branding45:42 Quality Over Quantity in Followers48:01Exploring BrandBullet and Personal Branding Calls49:53 The Mission of Service in Personal Branding51:40 Balancing Parenthood and Professional Life58:10 Personal Branding in the Entertainment Industry01:04:16 Final Thoughts on Personal BrandingWhat does happy Hustlin mean to you? Steph Happy Hustlin means to me that I am living my life in full alignment with my mission and my vision. And so what that is for me is raising consciousness. And that's coming into raising consciousness through motion picture.Connect with Stephhttps://www.facebook.com/stephanie.hernandez.737https://www.instagram.com/iamstephjack/ Find Steph on this website: https://freebrandcall.com/sj/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

We all have moments when we doubt our path.Is this the career for me? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers—especially at this time of year. The Life Brief author and globally-renowned Brand Strategist, Bonnie Wan, is here to share how we can create life briefs that unlock clarity and unleash action. You'll learn How to cut through limiting beliefs and false assumptions,How to define with crystal clear clarity what you wantHow can we turn all of this into everyday actions Show NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP Guest Resources:Bonnie website: https://thelifebrief.com/The Life Brief: https://www.amazon.com/exec/obidos/ASIN/1982195509 Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients. Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding. Connect with Emily:Servicepreneur Network The Servicepreneuer podcastChapters:01:49 Foundations for New Service-Based Business Owners04:15 Creating Your Content Pillars for Content Marketing Strategy 18:59 Documenting Your Expertise as a Servicepreneuer 24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 26:57 Leveraging Analytics for Content Creation and Content Marketing 27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 28:16 Taking Action and Embracing Your POV as a Serviceprenuer 29:16 Differentiating Yourself in the Market as a Serviceprenuer 30:51 Creating Spicy and Engaging Content as a Serviceprenuer 32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT36:32 Building Trust and Authenticity as a Service Based Business44:58 Consistency in Sales and Marketing as a Service Based Business49:47 Foundations and Marketing Strategies for Serviceprenuers51:55 Programs and Community for Servicepreneurs Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor's journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.Topics Covered In This Episode:Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.The importance of overcoming personal self-doubt and how persistence is a key element for success.How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.The significance of community support and having a focused strategy is reinforced as central to Taylor's success.Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.Being dedicated to continuing to learn and proactively joining programs to strengthen your business.Find the full show notes at:  https://brandimowles.com/238Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISEFrom Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERETurning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HEREAdditional Resources:Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HEREConversions for Clients -  CLICK HEREFollow Taylor on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: