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Odessa Jenkins built a professional women's tackle football league before anyone believed the market existed.On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Odessa Jenkins, known as OJ, founder and CEO of the Women's National Football Conference. Her story carries a lesson female founders everywhere need to hear. You don't wait for permission to build something new. You describe your vision so clearly the right people see it before a single game is played. That's how OJ won over ten teams and two major sports brands while the league was still an idea on paper.This is the kind of conversation women in business rarely get to hear. OJ worked a full-time job while selling the league. She convinced her wife to leave a corporate career and build alongside her. Bootstrapping kept the lights on for five years and profit didn't arrive until year three. None of those details show up on a TV broadcast, yet every one of them shaped what the WNFC has become. Sixteen teams, 900 athletes, and a championship game airing live on ESPN2.Female founders will recognize themselves in OJ's honesty about startup funding, partnership marketing with brands like Adidas, and the unglamorous work behind a bold mission. Her message cuts through the noise. Ready isn't real. Ask for what you need. Stop choosing the hardest path when an easier one exists.If you're drawn to real founder stories with heart and grit, this episode will stay with you long after you press pause.Episode Breakdown:00:00 Female Founders Who Build Before the Blueprint Exists03:05 How Odessa Jenkins Started the WNFC08:26 Getting Adidas and Riddell to Back a League That Didn't Exist Yet11:13 Bootstrapping, Profit, and the Real Timeline14:43 How the Public Responded in Year One22:41 Fan Growth, Streaming Numbers, and National TV24:53 Flag Football, the Athlete Pipeline, and What's Coming27:55 Why the Timing Is Right for Women's Sports Right Now31:17 Championship Weekend at Ford Center34:28 Three Things Every Woman Starting a Business Needs to HearConnect with Odessa Jenkins:Follow OJ on InstagramFollow Women's National Football Conference on InstagramSubmit your most pressing business questions for our Q+A Substack on Thursday: https://form.jotform.com/260218655668062 Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value.
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law
So many business owners are pouring their energy into creating more content, improving their visibility, tweaking their messaging, and chasing reach. Meanwhile, they've got discovery calls they never followed up on, warm leads sitting in their inbox, referral partners they haven't spoken to in months, and past clients who would happily buy again if they were simply invited. This episode is about shifting your focus from constantly attracting new people to making better use of the opportunities already sitting in front of you. I walk you through what sales maxxing actually means in practice. No sleazy tactics. No awkward scripts. No pressure. Just becoming more proactive about conversations, relationships, follow-up, objections, referrals, and helping people move from interest to commitment. Because sales isn't about convincing people to buy. It's about making it easier for the right people to say yes. You'll also leave with a simple challenge designed to help you uncover sales opportunities you may have been overlooking. If you've been feeling frustrated that your visibility efforts aren't translating into enquiries or revenue, this episode might just help you spot where the real opportunities for growth are hiding. What You'll Learn in This Episode What “sales maxxing” means Why more content isn't always the answer to revenue growth The difference between marketing activity and sales activity Signs you may be overlooking warm opportunities Where to find hidden sales opportunities in your business A simple exercise to help you generate more conversations and enquiries "Sales maxing is simply looking for every possible opportunity to make it easier for people to buy from you." If this episode has made you realise you've been marketing maxxing instead of sales maxxing, I've got something exciting for you. Parade On Tour is my new 90-day sales club designed to help service providers build a consistent sales habit, have more conversations, and make their businesses easier to buy from. Join the guest list now for early access and special pricing before doors open. Step into my festival world...
There are 30 million romance readers in the United States and 50% of them read a book a day—but romance has often been overlooked in publishing. Claire Mazur and Erica Cerulo, co-founders of 831 Stories, met as college students at the University of Chicago and are now on a mission to build the Marvel of romance. In this episode they speak with Sara and Phil, who invested in their vision, about building a subscription model, growing community events, and signing a “First Look” deal with Hulu. They also get candid about the work required to run a business with your best friend, how they've learned to ignore bad investor advice, and why books are just the beginning. Watch this episode on YouTube. // MORE FROM 831 STORIES // Learn more about 831 Stories and purchase their books by heading to 831stories.com. Give yourself some love and use the code OVERSUBSCRIBED for 15% off your order. Follow them on Instagram @831stories, on TikTok @831storieshq, and on Substack 831stories.substack.com. // SPONSORS // Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER. Gusto: Try Gusto today at gusto.com/FOSTER, and get three months free when you run your first payroll. Skims: Shop Everyday Cotton, and all of my favorite bras and underwear, at SKIMS.com. After you place your order, be sure to let them know we sent you! Select "podcast" in the survey and be sure to select our show in the dropdown menu that follows. Hill House: Visit hillhousehome.com and use code fosters at checkout for 20% off your first purchase of $150 or more.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this powerhouse episode, I sit down with globally recognized business advisor, multi-business founder, and author Ashley Deland for a conversation that is equal parts raw, real, and deeply inspiring. She opens up about her journey from climbing the corporate ladder at ideaCity alongside world changemakers, to building and exiting multiple businesses, including Canada's first soy-free vegan restaurant, to now leading a portfolio of brands across 17 countries, generating over 25 million dollars in collective revenue. We get honest about burnout, the price of ambition, and what it really costs when you override your body's signals in pursuit of success. Ashley also shares her perspective on motherhood and entrepreneurship, the guilt that comes with missing seasons, and why the willingness to look in the mirror is what separates the women who hold their success from those who watch it slip through their fingers. This episode talks about standards, resilience, identity, and what it truly means to build a legacy as a woman. Let's do this!Follow Ashley Deland here:Instagram: https://www.instagram.com/ashleydeland/Check out Ashley's year-long private mentorship, Founder Haus, here: https://ashleydeland.com/founder-hausGet a copy of Ashley's book, Unreserved Rewriting The Rules Of Business, here: https://a.co/d/09f4M1V8Slow down to speed up. Join me at Collingwood, Ontario, for 4 days of healing and inner transformation. Rejuvenation Retreat September 20-23, 2026. Learn more here: https://empress.danielleamos.co/rejuvenation-retreat-september-2026/I invite you to a 3-hour transformational, hands-on experience designed to help you bless and release the first half of the year, harvest your wins, and walk boldly into the second half with wisdom, soul-led strategy, and embodied power. Join us for the 2026 Mid-Year Reflection Workshop on June 17th here: https://empress.danielleamos.co/2026-mid-year-reflection-workshop/Get exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeThe Success Society is your gateway to an elevated life - an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.co/contact-us You can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show
Co-Founders of The Social Snippet and High Vibe Women, Kristina and Maria sit down to play this entrepreneurship themed version of ‘would you rather'.In this fun episode Kristina and Maria are sharing their in-the-moment and honest thoughts on business dilemmas and common entrepreneurship struggles in a rapid-fire format.Tune in as they answer some of the toughest questions on the community podcast yet!We hope this episode gets you laughing and leaves you with some reliable advice on scaling your business and navigating entrepreneurship well. Don't forget to leave a review of the podcast and dm us what answer surprised you the most in this episode!Mentioned in Episode:Big Idea To BestsellerTake our social media personality quiz!Work with The Social SnippetJoin The High Vibe Women Online CommunityStrange business stories episodeSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Most real estate agents know nothing about the homes they sell. Jennifer DeVito built a woman-owned construction and real estate company to fix exactly that.In this episode, I sit down with Jennifer DeVito, founder of Evolution, a design-build general contracting and real estate company on Long Island. Jennifer grew up running equipment on her parents' excavation sites, became the only woman managing 400 home builds for a national developer, and turned that into a business that combines buying, renovating, and selling under one roof.We get into why she charges sellers a flat fee instead of a percentage, how she gives buyers the true cost of a home before they make an offer, and why she trains alongside her 23 employees every single day.Jennifer is proof that you do not have to build your business the way men built theirs. If you are growing something in an industry that was not designed for you, this one is worth your time.Chapters:
Listen to this episode if you want to feel better in your body without giving up the food you love. Erin and Sara sit down with Jessie Inchauspé, aka the Glucose Goddess. They discuss the surprising connection between blood sugar, mood, anxiety, energy, aging, and mental health. She also shares the foods to prioritize in pregnancy, simple hacks so that you can enjoy sugar without the crash, and more. Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Skims (Skims.com)Needed (thisisneeded.com PROMO CODE: FOSTER)LMNT (drinklmnt.com/foster)Puori (puori.com/foster PROMO CODE: FOSTER)ResortPass (resortpass.com/foster)Unreal Snacks (unrealsnacks.com/foster)Avocado Mattress (avocadogreenmattress.com PROMO CODE: FOSTER)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if the real reason your 2026 goals feel flat… is because you set them from fear instead of truth?In this raw, unfiltered Founder's Rant, Dawn Andrews gets deeply honest about something she's been scared to say out loud, both politically and professionally. This episode isn't about politics, it's about power. It's about what happens when you hide your voice, and how playing small infects everything you create. If you've ever watered yourself down to stay safe, this episode is your wake-up call. The goals you set from fear build a business that requires you to keep hiding. Dawn's not doing that anymore and she's inviting you to stop, too.What You'll Learn:Who you're being creates everything. Leading from fear teaches fear. Leading from possibility multiplies it.Stop waiting to be "ready." You don't need all the answers. You need to decide who you're going to be.Truth over safety. Goals set from your whole self create businesses that move you, not just revenue.Playing small is contagious. When you hide, your clients and community feel it.This is your moment. January 1st isn't just a calendar reset, it's a chance to choose differently.Ready to stop hiding in 2026? Join the AI for Founders Community and tell Dawn:What are you choosing to stop hiding this year?Join the LinkedIn Community HereResources & LinksReady to stop hiding in 2026? Join the AI for Founders Community and tell Dawn: What are you choosing to stop hiding this year?Join the LinkedIn Community HereFree Guide: 10 Ways AI Will Make You a Better LeaderRelated Episodes101 | Stop Asking Permission to Lead, Just Lead!Stop waiting for permission. Claim your power and start leading like the CEO your business actually needs.079 | Your Attachment to the Founder Struggle is ExpensiveLearn how to ditch the burnout-inducing “founder martyr” mindset and replace it with smart, sustainable systems that free up your time and energy.075 | Drop the act: Why transparent Leaders Build Stronger TeamsUncover the hidden cost of performative leadership and how showing up real, not polished, is your actual power move.Send us Fan MailWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
From the time she was a little girl, Hayley Paige knew exactly what she wanted to do: design wedding dresses. And she did it. By her early thirties she had a million Instagram followers, a recurring spot on Say Yes to the Dress, and gowns selling in hundreds of stores worldwide. And then she lost all of it. Her name. Her Instagram. Her right to design. Even her right to publicly call herself Hayley Paige. What followed was years of fighting in court, broke, locked out of everything she had built, just to reclaim what should have been hers from the start. And when she finally did, she turned that experience into something bigger, founding A Girl You Might Know Foundation and She Is Cheval to make sure other women don't have to go through the same thing. Chapters: 00:00.120 Welcome to She Pivots 01:29.723 A Childhood Dream Takes Shape 09:55.000 Breaking into Wedding Dresses 13:54.702 Building a Brand on Social Media 17:31.320 Personal and Professional: Wedding and Divorce 20:57.720 The Legal Battle Begins 31:57.080 Rebirth and Reinvention 36:02.400 Buying Back Her Name 42:02.000 Rebuilding After the Fall 45:54.960 Love and Resilience: Hailey's Personal Growth 49:25.920 Low Point to Launch 52:21.880 Reflecting on Hayley's Unique Pivot 53:11.226 Podcast Credits You can keep up with Hayley Paige on instagram @misshayleypaige, and check out her foundation at https://www.agirlyoumightknowfoundation.org/ Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
We welcome Shelly Kapoor Collins, founder of Shatter Fund, powerhouse venture capitalist, and policy advisor, recorded live in a fast-paced, hard-hitting hot seat at the Wellist Wellness Week Miami 2026. Named one of Forbes' “40 Women to Watch Over 40” and a prominent tech advisor to the Obama and Harris administrations, Shelly is on a mission to rewrite the traditional venture capital playbook.In this brief but powerful conversation, Seb and Shelly deconstruct the deep-seated biases of traditional VC funding and explore why "pattern recognition" is broken. From her contrarian investment strategy at the Shatter Fund to why she views energy and intuition as legitimate business data, Shelly delivers a masterclass on finding alpha in untapped markets and tackling society's trillion-dollar bottlenecks.Topics DiscussedRapid-Fire "Smash or Pass" for FoundersUncovering Alpha by Ignoring VC PatternsAccess as the Ultimate Innovation LeverEnergy and Reiki in High-Stakes BusinessThe Trillion-Dollar Mental Health Productivity DrainMoving Beyond the "Female Founder" LabelThe Non-Profit Missing Piece for True SuccessConnect with Shelly on LinkedInConnect with Sebastian on InstagramSebastianNaum.com
This week, Mal is joined by Allison McNamara for an honest conversation about entrepreneurship, identity, and how taking control of your health can change your life. Follow our guest @allisonmcnamara, follow the show @madeitout and follow Mal @malglowenke. Thank you to this episode's sponsor! •Beboe: Use code MadeItOut20 for 20% off your first order on Beboe.com Plus, don't miss the YouHaul or YouGhost card game. Perfect for move-ins, breakups, and girls' nights! Now available here :)
Writing a book is one of the most overlooked thought leadership moves a female founder can make, and most people go into it completely unprepared.On this episode of Dear FoundHer, Lindsay Pinchuk talks with Ruthie Ackerman, author of The Mother Code and founder of Ignite Writers Collective, about what it actually takes to write and publish a book. Ruthie spent years as a journalist and deputy editor at Forbes Women before losing her job, starting a business, and landing a Random House book deal. Now she helps women in business find their voice on the page, and she's honest about how hard the process is.The publishing world has a glamour problem. Most people picture the finished book, not the 90-page proposal, the years of revision, or the media outreach that a publisher will not do for you. Ruthie lays out what female founders need to know before they commit, including how to choose the right publishing path, what a real publicity strategy looks like, and why treating your book like a business launch is the only approach that works.For anyone building a personal brand and wondering whether a book belongs in that plan, Ruthie also speaks directly to the PR for small business reality. Getting press, landing speaking opportunities, and reaching the right audiences all require the same intentionality you bring to every other part of your business. A book done right is a long-term thought leadership asset, not a project you finish and walk away from.If your story has been sitting in the back of your mind waiting for the right moment, this episode is worth your time.Episode Breakdown:00:00 Thought Leadership Starts With Your Story03:51 Ruthie Ackerman's Path From Forbes to Random House05:59 Getting Laid Off and Launching Ignite Writers Collective08:21 How Ignite Writers Collective Grew During the Pandemic10:35 Starting a Book Three Months After Having a Baby12:08 Five Questions to Ask Before You Write a Book13:57 Traditional Publishing vs. Self-Publishing vs. Hybrid15:50 What a 90-Page Book Proposal Actually Looks Like18:35 Why Authors Have to Be Their Own Marketers20:07 Three Tips for Making Time to Write22:08 What Not to Do When Writing a Book24:10 How to Find a Literary Agent26:41 All the Hats You Have to Wear as an Author28:55 How Ignite Studios Supports Authors End-to-End32:11 Ruthie's Three Actionable Steps for Aspiring AuthorsConnect with Ruthie Ackerman:Follow Ruthie on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Back to just me this week (you guys loved Michael, the DMs cracked me up
Are you scaling the wrong thing... successfully?If your 2025 planning feels heavy, misaligned, or nonexistent, it's not because you're lazy. It's because you're still using a corporate operating system for a boutique business. In this episode, Dawn Andrews drops the velvet boot of truth to show you why most female founders sabotage their year-end planning and how AI can help you get radically honest, strategic, and aligned.Download The Feedback Fix because planning means nothing if your team can't run with the ball. Get the free guide to giving feedback that actually lands and drives accountability. Key TakeawaysStop planning like you have a CFO — Your three-person team doesn't need quarterly OKRs and a content calendar that takes 30 people to execute.AI is your honesty coach — Use it to uncover revenue patterns, energy drains, and strategic misalignment.Only 3 things matter: What made money, did you enjoy it, and did it make a difference?Decisions create constraints — It's not about setting goals, it's about choosing what you'll stop, amplify, and build.Your dream business won't come from a LinkedIn-optimized strategy. It comes from truth, clarity, and alignment.Resources & Links:Freebie: The Feedback FixJoin the Community: AI for Founders Free GroupRelated Episodes:110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week102 | 3 SOPs Every Founder Should Build in 30 Minutes (Using AI)Send us Fan MailWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
I talk about why sales calls became such a big thing in the first place and why, despite all the AI tools, automations, funnels, and clever systems available to us, there is still something incredibly powerful about a real conversation. I also share some alternatives if you're looking to reduce the number of calls you're doing. From enquiry forms and voice notes to automated email sequences and AI-assisted sales journeys, there are plenty of ways to create a smoother sales experience. But I also explain why I believe newer business owners should be cautious about skipping discovery calls too soon. Some of your most valuable sales lessons come from hearing people describe their problems in their own words. Ultimately, this isn't really an episode about discovery calls. It's a conversation about connection, about understanding how your buyers make decisions and creating a sales process that works for both of you. What You'll Learn in This Episode Why discovery calls became such a core part of online business The benefits of sales conversations in an increasingly automated world Alternative ways to sell without relying on calls Why discovery calls can be especially valuable early in business When it might make sense to automate parts of your sales process How to decide whether discovery calls fit your audience and offers "Calls are also connection. They're a space that no robot, email, or DM can replace." If discovery calls make you feel like you're waffling, wobbling, or winging it, I've created something to help. Grab a free copy of Let's Disco, my brand-new training designed to help you run discovery calls with more confidence and ease. Step into my festival world...
Send us Fan MailWhat if creativity isn't just something we encourage in our children—but something we need to nurture in ourselves?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Lydia Hall, entrepreneur, innovator, and Venture Lead at Adobe. Lydia shares her journey from launching her first startup, AdmitSee, to helping lead Aqua by Adobe, Adobe's first-ever children's app designed to foster creativity and imagination in a free, ad-free, and AI-free environment.Together, they explore entrepreneurship, innovation, confidence, parenting in a digital world, and why creativity may be one of the most important skills for both children and adults.Whether you're building a business, raising children, or simply trying to reconnect with your own creative spark, this conversation will leave you inspired to stop waiting for permission and start creating.In This Episode, We Discuss:✨ Lydia's entrepreneurial journey from startup founder to Adobe Venture Lead✨ How to maintain an entrepreneurial mindset inside a large organization✨ Why creativity and confidence are deeply connected✨ The importance of mentors and sponsors for women in leadership✨ Parenting in a digital world and helping children develop imagination✨ The inspiration behind Aqua by Adobe✨ How Aqua by Adobe is helping children (and parents) explore imagination, artistic expression, and creative confidence ✨ How creativity supports resilience, communication, and problem-solving✨ Practical ways moms can reconnect with their creativity✨ Why your ideas matter—and how to move from idea to executionKey Takeaways:✔ Creativity builds confidence.✔ Your ideas deserve to be shared.✔ Making time to create is essential for personal and professional growth.Family Creativity ChallengeLydia encourages families to spend just 10–15 minutes creating together this week. Draw, sketch, write a story, build something, or simply let your imagination lead the way. The goal isn't perfection—it's connection.Connect with Lydia HallLinkedIn: Lydia HallAqua by Adobe: https://aqua.adobe.comKeep the Conversation GoingConnect with Angela:Website: https://mombusinesscoach.comPodcast: The Good Enough Mompreneur PodcastLoved This Episode?If you enjoyed today's conversation, please subscribe, leave a review, and share this episode with a fellow mom entrepreneur who needs a reminder that her creativity, ideas, and voice matter.#Mompreneur #Entrepreneurship #Creativity #WomenInBusiness #WorkingMom #BusinessMindset #FemaleFounder #Adobe #Parenting #Innovation
Send us Fan MailWhat does it take to redesign the outdoors for everyone? Gnara Co-Founder GG Edwards joins our Season 14 finale to share how a glacier in Alaska sparked a revolution in outdoor apparel.While guiding on the Mendenhall Glacier, GG faced a choice every woman in the backcountry knows too well: trek across crevasses and peel off layers in freezing temps, or risk dehydration. Instead, she asked a simple question — what if her fly worked like the guys'? That idea became the patented GoFly® zipper and the brand now known as Gnara (formerly SheFly).In this conversation, GG opens up about sewing prototypes in her Vermont dorm room, a Kickstarter that raised over $100K in a single day, surviving a factory collapse during the pandemic, and the bold rebrand from SheFly to Gnara.We dig into why 56% of women report a bathroom accident outdoors, the taboo Gnara is dismantling, and the customer stories that prove this is so much bigger than a zipper — from Yosemite climbing guides to a solo round-the-world sailor. Plus GG on mountain biking, ice climbing, and training for the NYC Marathon.Episode Links:Gnara on InstagramGnara's WebsiteGnara on YouTubeThis episode was Produced by Jordyn Smith, follow her on Instagram @jordyn.journeysFollow us on Instagram, @HikesandmicsThis episode's music was created by Ketsa, follow him on Instagram @Ketsamusic AllTrails+I'm excited to share that I'm now a Trailheads Ambassador for AllTrails+! If you love exploring the outdoors, AllTrails+ is your ultimate adventure companion. Get offline maps, real-time wrong-turn alerts, and trail previews to help you hike smarter and safer. Plus, with 3D maps and deeper trail insights, planning your next trek has never been easier.Try AllTrails+ free for 7 days, and when you sign up using my referral link, you'll get 30% off your AllTrails+ membership!Sign up here: AllTrails+ (promo is only redeemable via web and not the app)Ursa Minor Outfitters - Inspired by the outdoors, Created by local artists Go check them at www.ursaminoroutfitters.com and don't forget to enter the promo code HikesMics10 at checkout to receive 10% off your order.
Claire Chavaud is a French entrepreneur, former national swimmer, and CEO of braave, building the world's first real-time hormone database in a smart bra. And in this episode, Helena is also joined by her business partner, Kristina, UXD Lab founder. Together, they dig into a question every ambitious woman has to face: How do you reclaim the drive, assertiveness, and obsession you need to break through to win the race in this male dominated world without burning out or becoming too soft? What you'll learn from this episode: - Going from "acting like a man" to losing your grit--how to reclaim the right balance for your founder journey - How to think about glass ceilings in an empowering way - Why you should practice *obsession* over motivation, and why knowing the difference matters to winning the race - Why self-loathing is a form of procrastination, how to keep it real with yourself - Why being athletic is a secret women to founders -- it allows you to be confident, and win the race as a feminine founder chapters 0:00 Introduction & Reclaiming the Masculine 0:33 Claire's Journey: From Masculine CEO to Finding Balance 3:43 Navigating Injustice Without Disempowering Yourself 5:08 Feminism, Individual Paths & Respecting All Voices 7:31 Capital, Fundraising & Being Valued Equally 11:10 Claire's New Company: Real-Time Hormone Tracking 13:59 Athlete Mindsets, Self-Worth & Surrendering Control 15:23 Reconnecting with Childhood Dreams & Confidence 17:46 Masculine vs. Feminine Energy in UX & Curiosity 21:19 Advice to Younger Self: Self-Loathing as Procrastination 24:27 Therapy, Softness & Making Peace with the Past 26:06 Recognizing Imbalance in the Body 28:23 Practice: Obsession Over Motivation 30:53 Self-Worth, Selling Yourself & Wrap-Up Follow their journey: Connect with Claire Connect with Kristina Connect with me:IG: https://www.instagram.com/whereboundariesdissolvepodcast/TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1LinkedIn: https://www.linkedin.com/in/helenasuter/ Support the show
What will work look like in the next chapter of your life? And where do women fit into today's rapidly changing economy?In this fascinating conversation, Katana Abbott speaks with Corinne Goble, CEO of the Association of Women Business Centers, about the growing opportunities for women entrepreneurs — and the critical mistakes many women make when starting and scaling a business.Corinne shares her remarkable personal journey from growing up in a motorcycle gang environment to leading a national organization supporting women-owned businesses across America. Together, she and Katana explore how women are redefining entrepreneurship, innovation, and leadership in today's economy.They discuss emerging opportunities in AI, the care economy, social impact businesses, technology-driven entrepreneurship, and why women may be uniquely positioned to thrive in this next era of business.You'll also hear practical advice about:Why business planning matters more than passion aloneThe biggest funding mistakes women entrepreneurs makeHow personal credit can impact future business growthThe difference between creating a business versus creating a jobWhy understanding your numbers builds confidenceHow technology is lowering barriers for women entrepreneursWhy the “care economy” may become one of the biggest growth sectors of the futureCorinne also introduces listeners to Hope2Women.org, a national gateway connecting women to coaching, training, funding resources, and Women's Business Centers across the country. Whether you're launching a business, considering a second-act career, or simply curious about where the economy is heading, this episode offers powerful insight, inspiration, and practical wisdom for women ready to build what's next. Corinne Goble is the CEO of the Association of Women Business Centers, a national organization supporting a network of more than 140 Women's Business Centers across the United States. With a background spanning entrepreneurship, corporate leadership, and nonprofit advocacy, Corinne is passionate about helping women launch, grow, and scale successful businesses. She is a national voice on women's entrepreneurship, innovation, access to capital, and the future of women in the economy. You can learn more about Corrine at Hope2Women.org. Disclaimer: The information shared in this podcast is intended for educational and informational purposes only. The views, opinions, experiences, and recommendations expressed by the host and guests are not intended as financial, investment, legal, tax, business, medical, or other professional advice. Every individual's circumstances are unique, and listeners should consult qualified professionals before making decisions related to their finances, business ventures, investments, health, or legal matters. Smart Women Talk is designed to inspire conversation, learning, and personal growth, and any actions taken based on the content of this program are solely the responsibility of the listener.
This week, Erin and Sara actually answer listener questions and discuss Sara's dream dog, Montana's birthday, their love of Khloe Kardashian, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Unreal Snacks (unrealsnacks.com/foster)Hill House Home (hillhousehome.com PROMO CODE: FOSTERS)Beekeeper's Naturals (beekeepersnaturals.com/foster)BetterHelp (betterhelp.com/foster)ResortPass (resortpass.com/foster)Kettle & Fire (kettleandfire.com/foster)Avocado Green Mattress (avocadogreenmattress.com PROMO CODE: FOSTER)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do your AI Agents suck? Or have you been avoiding creating one?Here's the uncomfortable truth: AI isn't the problem.Your foundation is.In this episode, Dawn pulls back the curtain on one of the biggest misconceptions female founders have about AI automation, AI agents, and business systems. While everyone else is promising that AI will magically save you time, Dawn shares the truth most people skip: AI doesn't fix broken systems. It accelerates them.If your SOPs are fuzzy, your data is scattered, and your team relies on tribal knowledge, adding AI won't create efficiency. It'll create faster chaos.You'll learn how to determine whether your business is actually AI-ready, where to start if it isn't, and how to build AI-powered systems that save time without creating expensive headaches.Want a place to test ideas, ask questions, share wins, and learn how other founders are using AI without breaking their businesses?Join the AI for Founders Community on LinkedIn.It's free, practical, and filled with founders figuring this out together. The community is designed specifically to help business owners integrate AI strategically instead of chasing shiny objects.What You'll LearnWhy AI readiness is a systems conversation, not a technology conversationThe 3 levels of AI every founder should understandWhy messy data creates expensive mistakesThe smartest place to start with AIThe simple AI readiness test every founder should do todayResourcesAI for Founders CommunityRelated Episodes169 | Why “Just Delegate” Is a Lie in Leadership (And How AI Changes Everything)165 | The System Your Business NEEDS to Stop the Bottleneck Before You Add Anything Else158 | If Your $1M Business Lives in Your Head, It Can't Scale156 | Hiring Is Not Your Solution (And the "Scale Fast" Crowd Won't Like This)144 | The Solo Trap: Why Your Service Business Is Stuck at $300K (And How AI Gets You Out)Send us Fan MailWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
When Jing Gao launched Fly By Jing, she wasn''t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Lindsay Pinchuk shares the importance of storytelling for small business success, outlining five essential stories every female founder should master. She emphasizes how authentic storytelling attracts the right audience, builds trust, and drives business growth.Episode Breakdown:00:00 The Power of Speaking Up01:43 Your Story is Your Strategy03:56 Crafting Your Origin Story07:49 The Importance of Pivot Stories10:21 Learning from Costs: The Hard Lessons12:38 Naming the Invisible Truths14:49 Finding the Right People Through AuthenticityJoin us for this month's Forum Expert Workshop: Claude for FoundHers with Dara Astmann REGISTER HERESubscribe to The FoundHer Files Substack: http://foundherfiles.substack.comJoin our online networking community for women business owners over forty, The Dear FoundHer... Forum.Follow Dear FoundHer... on Instagram http://www.instagram.com/dearfoundherListen to our episode with Founder of TaskRabbit, Leah Solivan from last month. Hosted on Acast. See acast.com/privacy for more information.
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow.We've run this business together for eight years now and people are always shocked we haven't killed each other.So we're getting into all of it. How we split our roles, how we make decisions together, the aligned client thing that took him a whole year to unlearn from corporate, our weirdly aligned money habits, and the time I found out he was sleeping on his brother's couch when we first met (I genuinely thought he'd lost all his money).It's a fun one. He's an Aquarian so just lean left of centre and you'll get his energy
We start with offers, because they sit at the root of everything. Your offers are what people actually buy from you. They're the transformation, the experience, the delivery, the positioning, and the pricing. When offers aren't clear, marketing feels exhausting, sales feel awkward, and clients struggle to understand what to buy or where to go next. Next, we look at marketing. Marketing's job is to create attention, curiosity, trust, and desire. It gets people interested in what you do, but it doesn't make them move. In true Dreamland style, I share a festival metaphor that makes it easy to understand: your offers are the places people go, while marketing is the hype telling them why they should care in the first place. Finally, we dive into sales, the part that helps people make decisions and commit. If offers are the destination and marketing is the buzz around it, sales is the conversation that helps someone decide whether it's the right fit for them. By the end of this episode, you'll have a much clearer understanding of which part of your business needs attention and how to stop applying the wrong solution to the wrong problem. What You'll Learn in This Episode The difference between offers, marketing, and sales Why so many business owners misdiagnose their challenges What offers are really responsible for inside your business The true purpose of marketing (and what it can't do) Why sales is about movement, commitment, and decision-making How to identify whether you have an offer, marketing, or sales problem "Offers are the foundations, marketing is the broadcast, and sales is the conversation." Step into my festival world...
Danna Balas looked at the frozen yogurt market and saw something most founders miss — customers do not just want a product, they want an experience they control. Armed with Israeli resourcefulness and a refusal to accept slow growth, she built Menchie's into a global franchise by doing something deceptively simple. She handed every customer a cup and said build exactly what you want. That freedom became the brand. This conversation covers how she scaled fast, what almost stopped her and what any entrepreneur can learn from the founder who turned creative freedom into a worldwide sensation. _______________________________________________⭐ LEAVE A 5-STAR REVIEW— it's the only way new listeners find this show. Your life is better because of Israelis you've never met.
Send us Fan MailIn this powerful episode of The Good Enough Mompreneur Podcast, I sit down with entrepreneur, strategist, and Female Mavericks co-founder Beth Maza for an honest conversation about building a successful business without sacrificing your real life in the process.If hustle culture has left you feeling exhausted, overwhelmed, or like entrepreneurship was designed for everyone except moms — this conversation will feel like a deep exhale.Beth shares the frameworks that helped her build and scale multiple businesses while raising a family, including her powerful Mommy Mayhem Matrix™ and Five Power Moves™ for sustainable growth. Together, Beth and I discuss how moms can create businesses that align with their season of life, energy, family priorities, and long-term vision — without constantly living in survival mode.In this episode, you'll learn:What the Mommy Mayhem Matrix™ is and how it helps moms choose the right business modelWhy hustle culture often fails women and mothersThe Five Power Moves™ for building and scaling sustainablyHow to define personal and financial non-negotiablesWhy aligned action and self-trust matter more than pressureHow to stop comparing your timeline to social media success storiesThe mindset shift that helps moms grow without burnoutWhether you're starting a business, scaling one, or simply trying to build a life that feels more aligned, this episode is packed with practical wisdom, encouragement, and real-world insight.Connect with Beth:Website and Book Pre-Order: FemaleMavericks.comInstagram: @FemaleMavericksConnect with Angela:MomBusinessCoach.comIf this episode encouraged you, please share it with another mom entrepreneur, subscribe to the podcast, and leave a review so more women can discover these conversations.
Danna Balas looked at the frozen yogurt market and saw something most founders miss — customers do not just want a product, they want an experience they control. Armed with Israeli resourcefulness and a refusal to accept slow growth, she built Menchie's into a global franchise by doing something deceptively simple. She handed every customer a cup and said build exactly what you want. That freedom became the brand. This conversation covers how she scaled fast, what almost stopped her and what any entrepreneur can learn from the founder who turned creative freedom into a worldwide sensation. _______________________________________________⭐ LEAVE A 5-STAR REVIEW— it's the only way new listeners find this show. Your life is better because of Israelis you've never met.
Meghann Butcher built RepSpark, a B2B wholesale e-commerce platform now moving over a billion dollars a year, without a single line of tech on her resume.She grew up in her dad's apparel and footwear business, hanging around the warehouse at five years old. At 27, when her father's order-entry tool started catching on with independent sales reps, he asked if she wanted to run with it. She said yes, and bootstrapped it from there.In this conversation, Meghann and I get into how a psychology and communications major became the product visionary for a software company, why she still leans on empathy over technical skill to lead, and how staying close to customer pain points built a platform now used by nearly 100,000 retailers.We also talk about being a mom of three while running a growing company, building a drama-free culture, and what it actually takes to scale a bootstrapped business on your own terms.Tune in for a real look at building something durable without the usual playbook.
This week, Erin and Sara catch up and discuss Erin's NY trip to film “Nobody Wants This,” astrology, Sara's teeth obsession, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Boll and Branch (bollandbranch.com/foster15)Purely Elizabeth (purelyelizabeth.com PROMO CODE: FOSTER)LMNT (drinklmnt.com/foster)Cotton (fabricofourlives.com)Square (square.com/go/foster)ResortPass (resortpass.com/foster)Ladder (ladder.fit/foster)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you almost ignored. Featuring Catherine Goetze (Physical Phones), Melanie Bender (LORE), Jing Gao (Fly By Jing), AC Hampton (Supreme Ecom), Melissa Palmer (OSEA), Kevin and Jin Chon (Coop Sleep Goods), Aishwarya Iyer (Brightland), Matt Hassett (Loftie), Vy Nguyen (Avocado Green), Drew Scott (Lone Fox), Sean Reyes (Shock Surplus), Carmen Dianne and Kara Still (Prosperity Market), and Sara Sugarman (Lulu and Georgia). For more: https://utm.io/upFkv Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
What if the thing you've always been praised for pushing through is the exact thing quietly draining your leadership capacity right now?There's a season every founder eventually hits that no productivity hack can solve.Not “busy.” Not “calendar chaos.” Real life hard.In this Thursday velvet-boot episode, Dawn Andrews gets brutally honest about what happens when your business is growing… while your personal life is demanding more of you than ever before. Aging parents. Kids struggling. Health issues. Emotional exhaustion. The sandwich generation reality nobody talks about in founder spaces.And instead of offering another “optimize your routine” pep talk, Dawn calls out the dangerous myth high-achieving women cling to: that endurance equals leadership.Spoiler alert? It doesn't.This episode is a powerful mindset shift for ambitious female founders navigating leadership, delegation, burnout recovery, and emotional capacity in high-growth seasons. If you've been white-knuckling your way through life while trying to scale your business, this one is going to hit home.If this episode felt a little too familiar… you are not the only founder navigating this season.Join the AI for Founders Community, a free space for ambitious founders learning how to lead smarter, delegate better, and use AI without losing their humanity.Because you do not need to carry all of this alone.In This Episode, You'll LearnWhy “pushing through” is a skill not a permanent leadership strategyThe difference between capability and capacityWhy tiny openings matter more than massive breakthroughsHow delegation and AI can support you during hard seasonsThe leadership reframe every overworked founder needsResources & LinksAI for Founders CommunityRelated Episodes169 | Why “Just Delegate” Is a Lie in Leadership (And How AI Changes the Game)165 | The System Your Business NEEDS to Stop the Bottleneck Before You Add Any Other System146 | The Delegation Mistake That's Keeping You Stuck Working 60 Hours a Week (+ The #1 AI Trick to Overcome It)128 | How Female Founders Use AI to Stop Being December's BottleneckSend us Fan MailWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Elizabeth welcomes Robin Arzon - Peloton instructor, ultra-endurance athlete, bestselling author, entrepreneur, and creator of the Project Swagger podcast. Before becoming one of the most recognizable voices in wellness, Robin spent eight years as a corporate litigator in New York City, questioning whether feeling “just okay” was really the standard she wanted for her life. Robin and Elizabeth dive into the mindset shift that took her from law to fitness, how tuning into flow state helped her redesign her career, and why she chose to feel “proudly tired” instead of simply exhausted. Robin also shares the daily rituals behind her intense training schedule, from sleep optimization and recovery to the plant-based, protein-packed staples and philosophy behind her new cookbook, Eat To Hustle, and explains why movement, sleep, and fuel remain her top three non‑negotiables for thriving. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram Robin Arzon: IG | Project Swagger Podcast | Peloton | Eat To Hustle Mentioned: Amare Rise311 Protein Powder Fly Kitt Dr. Idriss Love on the Spectrum
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy.So I'm walking you through the whole thing in this episode.How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back.The mechanics are simpler than you think, and I promise 90% of you are missing step one.Come listen. I think this one's going to be useful
I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still need momentum even when something is technically available all year round. This episode is also a very honest conversation about growth. Hiring a team, letting experts take the lead, spending money before you fully feel “ready.”, and trusting the process while your nervous system quietly screams in the background. I share what happened behind the scenes while building this funnel, the pressure of investing heavily after a difficult quarter, and the emotional shift that comes with stepping back from doing absolutely everything yourself. If you've been thinking about scaling an offer, refining how you sell, or building a business that feels more sustainable long term, this episode will give you a grounded look at what that transition can involve, beyond the polished marketing version people usually share online. What You'll Learn in This Episode Why I decided to take my group programme evergreen The difference between launching low-ticket vs high-ticket offers How workshops and funnels can support evergreen sales What really goes into building a launch system behind the scenes Why hiring experts changed the quality of this campaign The emotional reality of scaling, investing, and trusting your vision "Everything in business is an experiment." Step into my festival world...
This week, we're having the AI conversation most people aren't having… one that explores the good, the bad, and everything in between. Sara and guest co-host Phil Schwarz sit down with tech journalist Joanna Stern to unpack everyone's increasingly complicated relationship with AI. They discuss the importance of lived experience, how to actually use AI in your daily life, how it is impacting parenting, and so much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Bon Charge (boncharge.com PROMO CODE: FOSTER)Foria (foriawellness.com/foster)Bobbi Brown (bobbibrown.com PROMO CODE: SARAFOSTER15)Hill House Home (hillhousehome.com PROMO CODE: FOSTER)Ritual (ritual.com/foster)R+Co (randco.com PROMO CODE: FOSTER20)Jenny BIrd (jenny-bird.com/TWFP)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy. For more on Arey and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Are you secretly labeling your year a failure just because it didn't look flashy on Instagram?If your calendar is full but your confidence is low, this episode is your reset button. You didn't do “nothing” this year. You built more than you think, especially the invisible kind of growth that doesn't show up in your P&L but changes everything.It's time to stop judging your year by surface-level metrics and start seeing the transformation you actually created. In this solo episode, Dawn walks you through a simple AI-powered audit that reveals the truth: you didn't spin your wheels, you leveled up.Join the AI for Founders Community on LinkedIn. It's free, it's founder-led, and it's the smartest place on the internet to test prompts, trade tools, and get support from women who get it. Let's build smarter, not harder.What You'll Learn:Why your brain literally hides your progress (and how to outsmart it)The 20-minute AI Achievement Audit that will leave you speechless, in a good wayThe 6 key business categories where your wins are hiding in plain sightHow to translate your invisible work into real impact (hint: crisis navigation = CEO-level leadership)The one reflection question that will shift your entire outlook heading into 2025Resources & LinksFree Guide: 10 Ways AI Will Make You a Better LeaderPrompt to Steal:"I'm a founder reviewing my last 12 months. Here's everything I remember doing... Help me organize this into categories: business building, team development, strategic decisions, crisis navigation, personal growth, revenue, and client work."Related Episodes112 | The 4‑Stage AI Process to Stop Losing 10 Hours a WeekPerfect follow-up to the Achievement Audit—shift from reactive to strategic with AI.110 | 3 Custom GPTs That Save Female Founders 16 Hours a WeekBuild AI systems that free up your time so your wins don't get buried under busywork.072 | How Female Founders Delegate Like a CEO Before BurnoutUncover the leadership habits that keep your business scaling and your sanity intact.Send us Fan MailWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Victoria Lai has lived several careers in one lifetime: presidential appointee at the U.S. Department of Homeland Security, entrepreneur, and now business advisor and nonprofit COO. But her biggest pivot came when she nurtured her passion for making ice cream on nights and weekends while working a serious government job. In this extra sweet episode, Victoria walks us through how a $25 Craigslist ice cream maker and a promise to herself led to Ice Cream Jubilee, the award-winning DC-area business celebrated by Food & Wine, the Washington Post, and Thrillist, and what it felt like to eventually sell the business she'd spent nearly a decade building. She also opens up about her family's Chinese immigrant history and how it shaped both her flavors and her sense of purpose, and why she considers her latest pivot back to mission-driven work the most fitting chapter yet. Chapters: 00:00.160 Welcome to She Pivots 00:28.360 Guest Introduction: Victoria Lai 01:58.160 Childhood Memories and Family Influences 06:57.320 The Path to Law School and Government Work 10:58.576 Finding Inspiration in New York City 13:02.754 The Birth of Ice Cream Jubilee 26:36.392 Taking the Leap: From Government to Ice Cream 32:46.677 "Ice cream-preneurship" 36:07.043 Achieving Success and Letting Go 39:02.320 A New Chapter: Coaching and Personal Growth 44:18.680 Closing Thoughts and Gratitude 44:40.626 Podcast Credits You can keep up with Ice Cream Jubilee at their website, www.icecreamjubilee.com Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE, no code necessary to save.Thirty years ago, Jeni Britton started an ice cream company with no money, no backing, and no roadmap. Becoming a founder later in life turned out to be the best decision she never planned.In this episode of Dear FoundHer, Lindsay talks with Jeni Britton, founder of Jeni's Splendid Ice Creams and Floura, about what it takes to build something that lasts. Jeni started her first company at 22, but she will be the first to tell you that the best entrepreneurs are in their 40s. The data backs her up. The fastest-growing segment of entrepreneurs in the United States right now is women over 45, and those businesses tend to be more durable than the ones built by founders half their age.Real founder stories rarely come with a straight line. Jeni's includes early risk, hard lessons, public crisis, reinvention, and building again with more clarity. Jeni talks about closing her first business, Scream, and what learning from failure taught her about the difference between making what excites you and building something customers return to again and again. She also walks through the 2015 Listeria recall that nearly took Jeni's down, and why she looks back on it as one of the most important moments in her company's history. Scaling challenges, crisis leadership, and knowing when to simplify your mission so your team has something clear to hold onto are all part of the conversation.She gets into the founding of Floura too, her fiber nutrition company built from produce trimmings, and what becoming a founder later in life looks like when you already know the hard lessons. The second time around, she says, you know who to build with. Her coach and her advisor from the Jeni's years are now her co-founders at Floura. That kind of peer support for entrepreneurs is part of how the work actually gets done.For female founders at any stage, if you have been telling yourself you are behind, this episode makes a pretty strong case that you are not.Episode Breakdown:00:00 Why Jeni Britton Is a Must-Hear Guest for Women Founders03:42 How Jeni Britton Started Jeni's Splendid Ice Creams with No Money and No Backing10:46 The Accidental Product That Put Jeni's on the Map12:37 Why Word of Mouth Still Beats Social Media for Growing a Business22:17 The 2015 Listeria Recall and What It Taught Her About Values Under Pressure29:44 Becoming a Founder Later in Life: Why Jeni Stepped Back and Started Over33:28 Introducing Floura: A Second Company Built from Produce Waste and Gut Health Research44:01 How to Price, Scale, and Build a Product the Right Way47:00 Why the People You Build With Are Your Most Important Business Decision51:46 Why the Best Entrepreneurs Are in Their 40sConnect with Jeni Britton:Follow Jeni on InstagramFollow Jeni's Splendid Ice Creams on InstagramFollow Floura on Instagram Subscribe to The FoundHer Files Follow Dear FoundHer on Instagram Join THE networking community for women business owners over forty, The Dear FoundHer... ForumPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would've wanted to throw up in my mouth a little bit. But I've done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now.I thought I'd record this episode because I know a lot of you are heading into business expense season, and honestly even if you're not, it's so useful to hear how other entrepreneurs actually deal with their money stuff behind the scenes.Enjoy this one guys, and I'm so thrilled to have a new sponsor on board, truly such a dream company
The system was not built for women raising capital, so Melissa Wallace built a new way forward. Melissa is the founder of Fierce Foundry, the first femtech venture studio in the United States. Long before she was reshaping how female founder funding works, she was sorting babysitting money into labeled envelopes and selling handmade greeting cards door-to-door with her dad's old briefcase. The instinct to build was always there, even before she had the language for it. With host Syama Bunten, Melissa shares the personal story behind the mission. She talks about a marriage in her twenties that ended with her ex-husband emptying her bank accounts after she asked for space, and a divorce process where she was willing to give up everything just to walk away clean. She shares how she went on to build a marketing agency, learned to lead instead of carrying every task herself, and kept seeing the same funding gap show up for women in health tech. Investors wanted proof of customers. Founders needed help getting customers. Too many had no early capital to make either happen. That loop is what Fierce Foundry was built to break. As a venture studio for women, it acts as a co-founder from day one, not a short-term program with a graduation date. It brings early capital, skilled operators, and support from idea through exit. This conversation offers a clearer path for any founder trying to understand how to raise pre-seed funding without relying on the usual gatekeepers. Women raising capital in femtech startups should not have to prove they belong before they even get started. Melissa is building the infrastructure to help more women build, fund, and scale what the world has been missing. If this conversation moved you, keep it going. Find a Wealth Catalyst Freedom Tour salon near you, or claim your seat at the Wealth Catalyst Summit in San Francisco on October 16, 2026. Episode Breakdown: 00:00 Meet Melissa Wallace, Founder of Fierce Foundry 02:59 Growing Up With Money: What Her Father Taught Her Without Saying a Word 05:54 Her First Business at Age 10 and the Pricing Lesson That Stuck 09:19 The Exchange Year in Brazil That Changed How She Saw the World 16:40 Early Career, a Bad Marriage, and the Cost of Conformity 18:55 Losing Everything in a Divorce and Choosing Freedom Over Financial Security 23:45 From Employee to Entrepreneur: The Pattern She Finally Broke 29:50 Building a Marketing Agency and Learning to Step Back From the Work 35:04 Women Raising Capital: Why Less Than 2% of VC Funding Goes to Female Founders 38:00 How the Fierce Foundry Venture Studio Model Works From Idea to Exit Find more from Syama Bunten: Attend a Salon near you: wealthcatalyst.com/salons Instagram: https://www.instagram.com/syama.co/ Join Syama's Substack: https://thewealthcatalystwithsyama.substack.com/ Website: https://wealthcatalyst.com Download Syama's Free Resources: https://wealthcatalyst.com/resources Wealth Catalyst Summit: https://wealthcatalyst.com/summits Speaking: https://syamabunten.com Big Delta Capital: www.bigdeltacapital.com Podcast production and show notes provided by HiveCast.fm
Allison Ellsworth built Poppi from a homemade prebiotic soda to a $2 billion brand acquired by Pepsi… but you already know that. Today, Allison talks about what happens afterward, and how to follow-up a successful first act. Allison opens up about the unexpected grief of letting go of a company that was her identity, and the pressure of building a new company after a successful exit. She also digs into advice for anyone who has a different money mindset than their spouse, and how to find common ground. Plus, Allison shares how she's talking to her three young kids about money and work— and why her kids waving her off with "Have fun, Mom" is her greatest parenting win. Check out Nicole's financial literacy course The Money School Find a Financial Advisor or Financial Coach from Nicole's company Private Wealth Collective Watch video clips from the pod on Money Rehab's Instagram and Nicole Lapin's Instagram Keep up with Allison on Instagram and TikTok Here's what Nicole covers with Allison: 00:00 Are You Ready for Some Money Rehab? 01:10 When the Wire Hit 03:20 What People Get Wrong About "Billionaire" Headlines 04:15 The $50K Investment That Went Bankrupt Overnight 05:50 What Skills Transfer From Running a Company to Managing Wealth (And What Don't) 07:30 Running Your Personal Finances Like a Business 09:00 The Grief Nobody Warns Founders About 11:05 Separating Your Identity From Your Company 13:00 Founder-Led Content and What's Coming Next in Brand Building 15:20 Building the Second Company Differently 17:40 Self-Funding vs. Taking on Investors 19:30 The Emotional Payoff of Returning Money to Early Investors 21:45 Making 44 People Millionaires 22:00 Lessons From Being a Shark on Shark Tank 23:30 Female Founders, Mom Guilt, and "Spreadsheets in the Bedsheets" 26:40 Opposite Money Mindsets in a Marriage 31:30 Why Allison Has No “Fear Gene” 33:30 Raising Kids With Money Values 36:55 How to Talk to Your Kids About Work Without Losing Them 39:00 Buying Back Time 41:00 Secure the Bag 45:25 Allison Ellsworth's Tip You Can Take Straight to the Bank
Welcome to Oversubscribed, a bonus podcast from Sara Foster and her business partner, Phil Schwarz. This is a business podcast for anyone curious about stories of success and failure from entrepreneurs—covering rejection, pivoting, and knowing when to stick to your vision. You can expect to hear from us once a month. Our first guest is Andrew Yang, who you may know from his 2020 presidential run and infamous proposal: universal basic income to offset job loss due to automation. Six years later, the future he predicted is here. In this episode, Andrew breaks down why he believes the AI disruption to white collar workers now mirrors the manufacturing collapse of the 80s and 90s, why Universal Basic Income needs to happen sooner rather than later, and what inspired him to start Noble Mobile. Sign up for Noble Mobile today using our link and pay $10 for your first month, noblemobile.com/foster. Learn more about Oversubscribed Ventures and Corazon Capital: oversubscribedvc.com, corazon.com.Follow Sara on Instagram @sarafoster and TikTok @sarasadmomfoster. Follow Phil on Instagram @philbrandn. Follow Oversubscribed Ventures on Instagram @oversubscribedvc. // SPONSORS //Skims: Shop Everyday Cotton, and all of our favorite bras and underwear, at SKIMS.com. After you place your order, be sure to let them know we sent you! Select "podcast" in the survey and be sure to select our show in the dropdown menu that follows.Bobbi Brown: Visit BobbiBrown.com and use code SaraFoster15 at checkout for 15% off your purchase.Quo: Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/FOSTER. Qualia Life: Go to qualialife.com/WFP for 50% offPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, Erin and Sara catch up and discuss Sara's billion-dollar idea, the Netflix is a Joke brunch, the Met Gala, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Good Ranchers (goodranchers.com PROMO CODE: FOSTER)Jolie (jolieskinco.com/foster)Puori (puori.com/foster)Jenny Bird (jenny-bird.com/TWFP)Fatty15 (fatty15.com/foster) PolymarketR+Co (randco.com PROMO CODE: FOSTER20)Ladder (ladder.fit/foster)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This week, Erin and Sara revisit Simon's first episode of the podcast. They share the story of how Erin and Simon met and why it led to a fast-track relationship, Simon gives highly requested dating advice, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerSocial Media Manager: Laura BinderAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Bon Charge (boncharge.com PROMO CODE: FOSTER)DraftKings (download the app and use the code FOSTER)BetterHelp (betterhelp.com/foster)Needed (thisisneeded.com PROMO CODE: FOSTER)Good Ranchers (goodranchers.com PROMO CODE: FOSTER)Beekeeper's Naturals (beekeepersnaturals.com/foster)LMNT (drinklmnt.com/foster)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.