Podcasts about female founders

What does it take to create a $100K consulting offer for corporate clients? Let's once and for all move on from trading time for dollars. In this episode, Jessica Fearnley and I talk about what it truly takes to structure a high-value $100K consulting offer for corporate clients, without overcomplicating your services or building a massive team or charging an hourly rate.But this conversation goes beyond pricing.We talk about what happens after you leave corporate, recover from burnout, and rebuild your confidence. We unpack the emotional and strategic transition many experienced women consultants face when they hit six figures and begin asking what's next.Jessica shares how she moved from project management into building a multi-six-figure B2B consulting business rooted in high-value advisory retainers. We explore:What a $100K advisory retainer actually includesHow to package your consulting services inside the budgets corporate already invests inWhy trying to “educate” buyers slows down the saleThe recovery phase after corporate trauma, and why many women underprice themselves during itHow to position yourself as a trusted strategic advisor instead of a service providerWhy “the more they pay, the less they get” can be true at premium levelsIf you want to move from hourly work or project-based consulting into high-value B2B advisory retainers, this episode gives you both the strategic framework and the mindset shift required to do it.This is about packaging expertise, reclaiming authority, and building a consulting business that aligns with your life, not just your revenue goals.Chapters:00:56

This week Erin and Sara catch up and discuss Sara's birthday, Erin's writing process, “regular jobs,” and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Bon Charge (boncharge.com/foster)Fatty 15 (fatty15.com/foster)Minnow (shopminnow.com PROMO CODE: MEETMINNOW15)Ritual (ritual.com/foster)Hers (forhers.com)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rea Ann Silva couldn't patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Vivian came on the podcast and genuinely changed how I think about my website.We got into the stuff no one really talks about - why your website might be your most underused sales asset, why good SEO can land you on the first page of Google in days (not months), and the one tiny fix that most of us have never thought to make.We also went deep on AI search, why Google still matters more than you think, and the real reason your website doesn't sound like you.About Vivian:Joining us is Vivian Yeung, an Australian-based web designer who helps busy entrepreneurs stop waiting and start booking. Vivian specialises in 'VIP Days' where she takes you from zero online presence to a custom, professional website in just 24 hours. Most impressively, her streamlined SEO approach gets her clients showing up on Google within just three days of going live. If you're ready to go from invisible to booked, you're going to love this. Welcome, Vivian!Where to find Vivian:Website: vivianyeung.comInstagram: @vivianyeungofficialYouTube: @vivianyeungofficialhttps://shop.vivianyeung.comMy links:

In this episode, I'm sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren't paying for time. They were paying for what changed because of the work, what became easier, what started earning, what stopped feeling heavy. When your pricing doesn't reflect that wider impact, it creates pressure. You either feel underpaid or you overextend yourself trying to prove your fee.I walk you through the framework I created to solve this — TESSA. It's the system I've used for the last four years to help service providers stop guessing their rates and start pricing in a way that feels grounded and strategic.We look at Time, Energy, Skills, Specialism and Asset value, the five layers that exist in your work whether you're acknowledging them or not. When you price across all five, the numbers begin to make sense.If pricing has felt like the piece of your business that keeps wobbling, I recorded this for you. I want you to feel proud when you say your price. I want your business to feel expansive rather than draining. And I want you to have a structure that supports you long-term, rather than changing your rates every few months because you're unsure.What You'll Learn in This EpisodeWhy pricing based purely on hours keeps you cappedHow clients actually experience valueThe link between undercharging and burnoutWhat I mean by “high energy tax”How your experience and training should shape your pricingWhy specialism increases your perceived valueWhen asset value and ROI should be factored inThe 5-part TESSA framework and how to apply it“When you only price on time, you either undercharge for the depth of your expertise or you overwork to justify the price.”If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

Send a textWhat does it really take to build a business from $200 into a company that generates over $1 billion in revenue for clients?In this episode of The Good Enough Mompreneur Podcast, I sit down with Jacqueline Basulto — award-winning Latina entrepreneur, founder and CEO of SeedX — to talk about bootstrapping, leadership, motherhood, and scaling with intention.Jacqueline shares:What starting with limited resources teaches you about resilienceHow motherhood reshaped her executive leadership styleThe key to aligning sales and marketing for sustainable growthHow to build remote global teams with cultural cohesionWhy community-driven marketing is the future of brand growthIf you're a mom entrepreneur who wants to grow your business without losing yourself in the process, this conversation is for you.Don't forget to download the reflection worksheet for this episode to apply what you learn.Stay until the end for Angela's top 3 takeaways.Connect with Jacqueline: 

From Washington, D.C. to the Brooklyn waterfront, Lindsay Green shares how a career in finance evolved into a mission to transform industrial spaces into engines of opportunity for underserved communities.Lindsay Green is the President and CEO of the Brooklyn Navy Yard, where she leads one of New York City's most ambitious models for inclusive economic development. With more than 550 businesses and 11,000 employees on site, the Navy Yard is not simply a real estate portfolio but a living ecosystem designed to create quality jobs and connect local residents to meaningful careers. Her work blends business strategy, workforce development, and community engagement into a powerful example of how cities can rethink the purpose of former industrial spaces.Her journey began in Washington, D.C., where daily exposure to economic disparities shaped her desire to work at the intersection of business and community impact. After studying economics at Harvard and starting her career in investment banking at Goldman Sachs, she discovered urban development through the Urban Investment Group under Alicia Glen. Mentorship from leaders like Glen and MIT professor Phil Thompson helped her shift from traditional finance to mission driven economic development. A detour into the food industry after Yale School of Management eventually led her back to this work, culminating in her leadership at the Navy Yard in 2022.Lindsay explains how the Brooklyn Navy Yard goes beyond affordable real estate to support small, women owned, and minority owned businesses with mentorship, capital access, and technical advisory services. She highlights the Brooklyn STEAM Center, a public high school that gives 600 students hands on training with industry grade equipment, as well as new adult reskilling programs that recognize the value of both digital and analog problem solving. Through initiatives like the Micro Business Accelerator Program, she is building pathways for entrepreneurs to start small, grow, and scale within a supportive ecosystem.This conversation explores leadership, economic mobility, and the importance of early exposure to career possibilities. Lindsay's work demonstrates that revitalizing industrial spaces can do more than preserve history. It can create futures. Tune in to hear how thoughtful economic development can reshape communities and expand opportunity for the next generation.Chapters:00:00

If you're single, in a relationship, or even a situationship, this episode is for you. This week, Erin and Sara sit down with relationship expert Jillian Turecki. They discuss rejection, the importance of being comfortable being single, the process of healing, and much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:AirbnbHers (forhers.com)Qualia Life Sciences (qualialife.com/WFP PROMO CODE WFP)Caraway (carawayhome.com/foster10)Smartypants See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does it mean to truly disrupt an industry—and can one entrepreneur's vision connect beauty, empowerment, and even space exploration? In this episode of The Angel Next Door Podcast, host Marcia Dawood welcomes Shalini Vadhera, a pioneering founder who transformed her passion for global beauty into impact-driven brands and products that have made history by traveling to outer space.Shalini Vadhera shares her journey from a determined 19-year-old entrepreneur in India to celebrity makeup artist, bestselling author, and creator of Ready, Set, Jet—now certified for both human spaceflight and defense use. She's not only revolutionizing beauty through biotech and space-tested products, but also building communities where women can invest, lead, and thrive.The episode highlights Shalini's innovative approach to product development, her strategies for empowering women investors, and the game-changing events she's orchestrated to bring powerful women together. It's a must-listen conversation for anyone interested in entrepreneurship, innovation, and the real impact that comes from passing the baton to the next generation of changemakers. To get the latest from Shalini Vadhera, you can follow her below!https://www.linkedin.com/in/shalinivadhera/https://readysetjetofficial.com/https://a.co/d/0cDXtYvR - Passport to Beauty Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Marcia Dawood is an early-stage investor and author of Do Good While Doing Well, TEDx speaker and host of The Angel Next Door podcast, with a new book debuting next month called Unapologetic Wealth. Marcia serves as the chair of the Securities and Exchange Commission's Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital and the chair emeritus of the Angel Capital Association (ACA), a global professional society for angel investors. She is also an associate producer on the award-winning documentary Show Her the Money.

Susan Barry is the founder of Hive Marketing and the host of Top Floor, bringing hotel sales, marketing, and ownership-side perspectives to the mic. In this solo episode, she reintroduces herself to new listeners from Hotel Online and HFTP and zooms out on a timely industry controversy to ask a much bigger question about power, history, and responsibility in hospitality. This episode is short and sweet, much like Susan. How Susan went from English major to hotel exec to founder and podcaster Why "hotels should stay out of politics" is a myth How hotels shape tax, labor, and zoning policy Why hotels are natural hubs for political activity How history proves hotels become power centers in crises How hotels can be tools of refuge or control What the Minnesota ICE controversy really exposes How brand power works in an asset-light hotel model *** Our Top Three Takeaways 1. Hotels are never "apolitical," even when they claim to be. The episode argues that hotels are inherently political because they operate at the intersection of real estate, labor, capital, and public visibility. From lobbying on taxes and visas to hosting political events and managing labor relations, hotels participate in politics constantly—whether or not they acknowledge it. 2. History shows hotels repeatedly become power centers during moments of crisis. Across wars, genocides, and social movements, hotels have functioned as command centers, sanctuaries, negotiation hubs, and tools of control. Examples from World War II, the Rwandan genocide, and the U.S. Civil Rights Movement illustrate how hotel spaces and staff actions can enable resistance, protection, or oppression depending on who holds power. 3. Modern brand–owner dynamics turn "neutral" decisions into political acts. In today's asset-light model, brands wield enormous influence through flags, loyalty systems, and distribution, while owners carry the financial risk. When a brand intervenes or withdraws, it is making an economic and political judgment that can instantly reshape a property, raising hard questions about authority, accountability, and local decision-making. Susan Barry on LinkedIn https://www.linkedin.com/in/susandbarry/ Hive Marketing https://www.hive-marketing.com/ Cayuga Hospitality Consultants https://cayugahospitality.com/ Female Founders in Hospitality https://femalefoundersinhospitality.com/ Other Episodes You May Like:  99: Believers to Church https://www.topfloorpodcast.com/episode/99 91: Pool Heat Miser https://www.topfloorpodcast.com/episode/91 71: Public Restroom Couple https://www.topfloorpodcast.com/episode/71 64: Roman Bird Murmuration https://www.topfloorpodcast.com/episode/64 59: Cat Hair Pants https://www.topfloorpodcast.com/episode/59

Are you using your personal buying anxiety to set your business prices?You're not undercharging because of imposter syndrome. You're undercharging because you're projecting your Target-run sticker shock onto business clients with six-figure budgets. And it's costing you revenue, respect, and the capacity to lead like a real CEO.If you've been nervously justifying your rates or “waiting to feel ready” to raise them, this episode is your wake-up call. Dawn unpacks why pricing based on “what feels fair” is a business trap, how undercharging chokes your ability to delegate and scale, and shares a 4-prompt AI system to price with confidence using real market data that proves women founders can (and should) charge more. You'll walk away with a practical AI workflow that flips the switch on your pricing strategy so you can stop making anxious guesses and start leading a business that pays you like the boss you are.Grab “10 Ways AI Will Make You a Better Leader”, your free guide to using AI to lighten your load, delegate better, and lead smarter. You'll get instant wins and zero tech headaches.Key TakeawaysYou're not the buyer. Stop using your personal wallet to price for clients with business budgets.Underpricing is a capacity issue, not just a confidence one. Low rates keep you trapped doing everything.Confidence doesn't come from journaling, it comes from market data. Know your position, don't guess.AI can reveal your pricing power. Use it to audit your offers, research real market rates, and tier your services like a strategist.Raising your rates = raising your standards. Better pricing attracts better clients, builds better systems, and unlocks the freedom to say "no."Resources & LinksFree Guide: 10 Ways AI Will Make You a Better LeaderJoin the Community: AI for Founders Related EpisodesEp. 112 | The 4‑Stage AI Process Female Founders Use to Stop Losing 10 Hours Each Week — A delegation and systems deep dive.Ep. 122 | The 10‑Minute AI Hiring Workflow Female Founders Use to Stop Hiring Dud Employees — AI hiring efficiency and team fit strategies.Ep. 121 | Stop Planning Backwards! Why Female Founders Need a Champagne Moment Before Setting Goals — Quick leadership mindset rants with strategic insights.Send a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

In this episode, I'm walking you through the biggest pricing mistakes I've made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it's designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don't get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn't. What You'll Learn in This EpisodeWhy hourly pricing kept me undercharging (and attracting the wrong clients)The scoping mistakes that quietly destroy your profitWhy discounting can damage the perceived value of your workHow not tracking time stops you from knowing what you're actually earningThe danger of raising your prices too soon without validationWhy working for free “for exposure” rarely pays off"Most pricing mistakes don't come from being bad at business, they come from being insecure and guessing."If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world...

Today's episode I am especially thrilled to share with you my guest that I had a personal interest talking to, but also to help many many women that struggle with our topic today. Everything thyroid health, but most specifically hypothyroidism and hasimotos...which millions suffer from today. My guest McCall McPherson, PA-C is a nationally recognized thyroid and hormone health expert, TEDx speaker, and founder of Modern Thyroid Clinic, Modern Weight Loss, and Thyroid Nation. A former thyroid patient herself, she has dedicated her career to fixing thyroid care worldwide by offering progressive treatments that go beyond standard protocols. Through her clinics, media features, and advocacy work, McCall has helped thousands finally feel like themselves again after years of mismanaged care. She believes that no one should still have thyroid symptoms—and she's made it her mission to ensure people get the treatment they deserve. McCall's work has earned national recognition, including being named to the Inc. 5000 and Inc. 500 Female Founders lists. This episode is especially meant for any woman or even man that has been battling their thyroid symptoms and feels misled or ignored. You no longer need to fight this battle alone. My guest will help guide you in finding the solution for your suffering and no longer will you need to do it alone. In this conversation we discuss: How thyroid function affects fertility and pregnancy Supporting Thyroid Function with Lifestyle Tools Understanding Hashimoto's: Medication and Management The Role of Thyroid Hormones in Overall Health How our medical system is failing us and what should be done instead. For full show notes and episode resources head to: https://ericalippy.com/mccall-mcpherson/ Watch episode on YouTube Find our guest at: McCall McPherson: Website, Instagram Modern Thyroid Clinic Follow me on Social Media: Your Host: @ericalippy Podcast: @passionlovepursuit YouTube PASSION LOVE PURSUIT PODCASTS: https://ericalippy.com/the-podcast/  

In this episode, we kick off the Owning Her Authority Summit with host Kate House as she unveils the Wildfire Manifesto. Kate challenges the belief that palatability is the price of women's power and introduces "The Forge of Authority"—a transformative framework designed to help women move from seeking a permitted presence to embodying unbreakable leadership.Tune in to learn:Why palatability isn't the price of power, but a ransom of silence we pay to stay safe in systems that ask us to shrink.The four stages of the Forge: Smelting for raw authenticity, shattering molds of compliance, stealing your resolve, and striking for impactful disruption.The Heidi vs. Howard case study and how to navigate the very real likability penalty and double bind faced by successful women.How to identify and stop Intentional Invisibility—the survival mechanism that acts as a silent career killer and erodes your authority.Practical steps to stop editing your voice, apologize less, and start generating your own momentum without waiting for permission.It's time to stop being the water that dampens the room and start being the fire that forges the leader you were always meant to be!---Enter the Book Launch Celebration Giveaway!

Send us a textOn the latest episode of the Stories to Create podcast, Cornell Bunting sits down with Jacquelyn Mosier—a builder, problem-solver, and someone who's learned to trust her gut, especially when it keeps tapping her on the shoulder about the same issue.Jacquelyn talks about how ForgeOps didn't start as a company—it started as a feeling. Over and over, she watched smart, capable teams struggle. Not because they weren't good at what they did, but because their systems weren't talking to each other. Information got stuck. Hand-offs fell apart. And things quietly went wrong long before anyone noticed the job was off track.She could've ignored that feeling. A lot of people do. But she didn't. She leaned into it—and trusted the right people to help her build something better.That leap led to ForgeOps, where she's now Co-Founder and Chief Revenue Officer. ForgeOps is creating a job coordination operating system that lives where construction meets operations. Jacquelyn's role covers revenue, partnerships, positioning, and investor relationships—but for her, it's about more than numbers. It's about protecting the vision and making sure what they build actually works in the real world.She also shares about Jack-IT Consulting, another company she founded to help businesses cut through the tech noise, choose the right tools, and actually use them. No shelfware. No overcomplicated systems. Just tech that does what it's supposed to do.What really drives her?Seeing patterns others missBuilding with intentionChoosing people over egoTurning intuition into real, working systemsJacquelyn believes the best companies are built when leaders really listen—to the data, to the people in the field, and to themselves.In this episode, she also opens up about growing up in a small town called Shelbyville, Illinois, navigating challenges within her family, and eventually moving to Florida to escape the cold and start fresh.If you're building something meaningful, figuring things out as you grow, or wrestling with problems that don't have easy answers—this conversation is for you. Support the showThank you for tuning in with EHAS CLUB - Stories to Create Podcast

I'm saying the quiet part out loud: if you don't build your sales muscle, growth stalls - no matter how talented you are. In this episode, Julia Arpag, CEO and Founder of Aligned Recruitment, shares with me how she went from five weeks postpartum and laid off to building a seven-figure tech recruitment firm by treating selling as service, investing early in mentorship, and using LinkedIn + networking like a real funnel.Julia's journey began in August 2023 when she was unexpectedly laid off while on maternity leave. What could have been a destabilizing moment became the catalyst for something extraordinary. While briefly accepting a W-2 role, she started selling for a friend's startup recruitment venture on the side. Within months, she closed three retainer clients. That early traction forced a pivotal decision: continue playing it safe, or step fully into entrepreneurship despite fears around sales, taxes, and “not knowing enough.” She chose the leap. Rather than trying to figure everything out alone, Julia invested her earliest earnings into mentorship by hiring an executive coach who had sold a recruitment agency for $28 million, a LinkedIn writing coach, and systems experts. Inspired by Carol Dweck's Mindset and the philosophy of “Who Not How,” she built her sales muscle, reframed selling as service, and adopted a growth mindset that became foundational to Aligned Recruitment's rapid success. She reminds us that for women entrepreneurs especially, seeking support is often the difference between staying small and scaling meaningfully. We also explored Julia's tactical wisdom as a recruiter, including why job seekers should treat their search like a sales funnel, how to optimize LinkedIn to be discovered, and why networking consistently outperforms cold online applications. At a deeper level, Julia challenges the idea that business success must come at the cost of personal well-being. Her philosophy is clear: build a business around your life, not the other way around. This conversation is a powerful reminder for all of us that profitability, purpose, and peace can coexist. Tune in to hear my conversation with Julia Arpag and how she is redefining what it looks like for women to lead, sell, and scale without losing themselves in the process. Chapters: 01:12

What if the reason you're burned out isn't delegation—but the fact that you're managing other people's approval instead of leading?You don't struggle with delegation—you struggle with giving clear feedback to the people whose approval you think you need. In this Thursday quick-hit, Dawn breaks down why senior hires trigger softened communication, midnight rewrites, and CEO exhaustion—and how learning to hold someone else's disappointment is the real leadership skill that removes bottlenecks. If you're rewriting work at 11 PM to “be nice,” this episode will hit uncomfortably close to home (in the best way).Ready to stop managing approval and start leading with clarity? Join the free AI for Founders Community—a room full of founders learning to delegate, give feedback, and lead without the approval economy running their business.Key TakeawaysYou're not bad at feedback—you're inconsistent. You give crystal-clear direction to people whose approval you don't need…and hedge endlessly with the ones you're afraid to disappoint.You're running two delegation systems. One clear. One softened. That split is what's exhausting you—not your team.Approval is expensive. Rewriting emails, taking work back, and fixing things at midnight is an invisible approval tax on your CEO time.This isn't about their feelings—it's about your story. You're not managing their disappointment. You're managing the fear of what their disappointment might “prove” about you.AI can expose your approval patterns fast. When emotions muddy leadership language, AI can objectively show you where you hedge, soften, and self-protect.Before you give feedback, ask yourself: “Am I softening this because they can't handle clarity—or because I'm afraid of losing their approval?”If it's the second one, that's not kindness. That's self-protection.Leadership requires learning how to hold someone else's disappointment without making it your emergency.Use AI as your approval detector:Prompt:“Analyze my feedback patterns. Below are three emails to junior team members and three to senior team members. Identify where my language shifts from direct to hedging, where I manage reactions instead of stating expectations, and rewrite the senior feedback with the same clarity used for juniors.”You'll see the pattern immediately—and once you see it, you can't unsee it.Resources & LinksJoin the Community: AI for Founders Free GroupFreebie: The Feedback FixRelated Episodes:Ep. 125 | The 3-Text Test: How Female Founders Use AI to Stop Their Team From Treating Them Like Google — communication clarity + boundaries.Send us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

This week, Erin and Sara revisit one of their first solo episodes, “Sistenemies.” They answer listener questions including their best and worst habits, how to deal with stress, what the kids will be when they grow up, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Bon Charge (boncharge.com PROMO CODE: FOSTER)Purely Elizabeth (purelyelizabeth.com PROMO CODE: FOSTER)Boll & Branch (bollandbranch.com/FOSTER15) Needed (thisisneeded.com PROMO CODE: FOSTER)Puori (puori.com/FOSTER)Betterhelp (betterhelp.com/foster)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you're ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Isha Patel is the co-founder and CEO of Kale (kalecard.com), a New York-based startup platform that lets everyday social media users (superfans, not just big influencers) earn cash rewards for sharing authentic content about brands they love—like Rare Beauty, Glossier, Inc., sweetgreen, and Chili's.She previously worked at LinkedIn (where she met co-founder Luis Molina), graduated from University of California, Berkeley, and has been recognized on Inc. Magazine's 2025 Female Founders 500 list for scaling the company and tripling revenue. Kale focuses on turning genuine advocacy into scalable marketing for brands.

Are you doing $200/hour thinking... while stuck in $25/hour tasks?If you're grinding out 40 hours of work in a 20-hour window and still can't find space to think strategically, you're not bad at time management. You're stuck in a dangerous loop: doing low-value work faster with AI instead of using AI to stop doing it altogether.Here's the uncomfortable truth: You might be the bottleneck. And the worst part? You don't even realize it.Ready to stop being the bottleneck and start leading like a CEO? Join the AI for Founders Playbook Waitlist, your shortcut to auditing your time, building your delegation stack, and finally doing the work that matters.Key Takeaways

This is the episode I didn't plan.I had a whole other topic lined up… but it just didn't feel true in my body.So I sat down and recorded what's actually here, this strange in-between energy of the year not quite starting, even though everything says it already has.We're talking about the pressure to feel ready, the lie that fireworks = proof, and what to do when your goals feel huge but your energy's still quiet.This is a threshold moment, and you're not the only one feeling it.

In this episode, I walk you through what a sprint offer actually is (and what it's not), who it works best for, and why it's such a powerful step for service providers who've been doing done-for-you work and want to move into more strategic, scalable offers. You'll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like community, structure, accountability, and challenge can massively boost engagement and results. I also talk honestly about what to think through before you run a sprint, such as audience readiness, pricing positioning, logistics, and why support behind the scenes can make or break the experience. If you want an offer that feels exciting, accessible, and genuinely valuable—both for your clients and your bank balance—this episode will help you decide whether a sprint belongs in your ecosystem, and how to approach it in a way that works. What You'll Learn in This EpisodeWhat defines a sprint offer and how it differs from programmesWho sprint offers work best for (and when to wait)Why urgent, focused outcomes sell better than vague promisesThe key components of a successful group sprintHow a sprint can act as a powerful warm-up offer in your ecosystemCommon watch-outs around pricing, logistics, and delivery"Sprint offers sit beautifully in an ecosystem because they create momentum without long-term commitment." Step into my festival world...

Today on the Community podcast Kristina sits down with powerhouse entrepreneur and community builder behind a billion-dollar exit, Suneera Madhani. Suneera is the visionary behind Stacks, CEO School, and the upcoming Unicorn Summit.Live from Orlando, Kristina and Suneera dive deep into how your network truly is your net worth, and how she was able to leverage the power relationships to scale a tech start up to a billion dollar exit and raise venture capital as a first time female founder.Here's what you'll take away from this episode:Why the people closest to you will shape your business and your life.The key advice that helped Suneera scale from startup to unicorn exit.What it means to “collect relationships” and why community is the best kind of wealth.How to have the courage to be disliked as you grow in visibility and impact.The key details of Suneera's personal story of growing up and how her upbringing shaped her drive to succeed.Why you need to find rooms that sharpen you AND support you.If you are a founder, dreamer, or leader, this conversation has something for you!Ready to uplevel your CEO skills? Join Suneera at her Unicorn CEO Summit February 19th and 20th in Orlando!Use code BESTIE for 50% off!Get your tickets here!If this episode hit home for you, share it with a friend, tag us on Instagram, or send Kristina or Suneera a DM!Connect with Suneera +  CEO School: InstagramCEO School InstagramCEO School WebsiteUnicorn CEO SummitMillionaire Founders ClubMentioned in Episode:Work with AM Creative for your next big business move!Join the High Vibe Women Online CommunityTake Our Social Media QuizJoin the Weekly Snippet NewsletterSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this episode of The Maria Fontana Podcast, we're talking about boundaries and why most female founders struggle to hold them without guilt fear or overexplaining.If you're overgiving overworking and constantly available this isn't a time management issue it's a nervous system and self-worth issue. I share how weak boundaries drain your energy distort your leadership and quietly cap your growth and what changes when you learn to lead from self-trust instead of obligation.Strong boundaries create calm confident founders and sustainable businesses.If you're ready to stop leaking energy and start leading with clarity and self-respect, join us inside the Mindset + Alignment Collective where we regulate reset and realign together.

Paige Arnof-Fenn shares how to stop competing on price by sharpening brand positioning, owning a niche, and turning reputation + referrals into consistent demand.In this episode, Paige Arnof-Fenn shares her journey from investment banking to branding powerhouse and discovering her true calling in marketing, building a distributed firm long before remote work was mainstream, and detailing how to turn expertise into profitable, high-impact businesses. Paige is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm that has worked with clients like Microsoft, Virgin, The New York Times Company, and Colgate. Her path to entrepreneurship didn't begin with a clear plan, but with a series of courageous pivots that led her from Wall Street to marketing leadership at P&G and Coca-Cola, and eventually to building her own agency. Along the way, she learned that success is less about following a script and more about honoring the parts of work that energize you.The turning points in Paige's story are rooted in self-awareness and bold action. After realizing investment banking didn't align with her values or passion, she shifted into marketing, first through business school, then by shaping brand strategy at major corporations and startups. She watched the internet industry emerge in the late '90s and embraced it, later using the post-9/11 job market as a catalyst to launch her own business. What could have been a moment of fear became the start of a 24-year journey building a thriving firm with a distributed team across multiple cities and countries.Paige's most powerful insights center on clarity, niche, and validation. She encourages women entrepreneurs to treat themselves as a brand, not a commodity, and to build businesses based on real market research, not friendly feedback. She champions differentiation through specificity, sharing how dominating one niche beats trying to please everyone, and explains how profitability is the foundation for meaningful impact.Paige's story is a celebration of women's leadership, resilience, and the power of building businesses that create real change. If you're ready to rethink what entrepreneurship can look like, and how to build it with intention and confidence, this conversation is for you. Tune in and be inspired.Chapters00:56

Are your marketing systems secretly built for burnout?If you've ever ghosted your own funnel because it felt like a second full-time job, you are not alone and you're not broken.In this Part 2 convo with Simply Magic Marketing's Pam Langord, we dive deep into how neurodivergent and creative founders can use AI-powered systems without losing their voice, their mind, or their weekends. Pam shares how she built a virtual 12-person AI marketing team (yes, really) and how you can plug into it even if you're allergic to funnels, tech, or rigid strategies.“Marketing should feel like support, not suffocation.” — Pam LangordWhether you're ADHD, CEO, or all of the above, this episode is a masterclass in building marketing that works with your brain, not against it.Suzy the Skeptic is Pam's gift to you a mini version of her most powerful AI content editor.Suzy will:Identify trust-breaking phrases in your copyScore your content for clarity and conversionHelp you write stronger, more persuasive content without rewriting your voiceGrab Suzy here and let her tighten your next email, sales page, or post.What You'll LearnWhy guilt—not gaps—is what's actually holding back your marketing consistencyHow Pam's HEART framework makes automation feel personal and powerfulThe easiest way to train AI to sound like you (and never like a bro marketer)What an AI-powered marketing team looks like—and why it's more accessible than you thinkHow to find the trust breaks in your content that are secretly killing conversionsResources & LinksPam Langord's Site: Simply Magic MarketingSuzy the Skeptic (Free GPT Tool)Related Episode126 | Female Founders Waste 20 Hours Weekly On Marketing Until They Do This With AI w/Pam Langord (Part 1)118 | How Female Founders Use AI to Stop Feeling Like Failures (The Year‑End Audit That Reveals What You Really Built) Send us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

This week, Erin and Sara catch up and discuss Heated Rivalry, mom friends, Erin's podcast background, the power in saying what you want, and more. Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Skims (skims.com)Bobbi Brown (bobbibrown.com PROMO CODE: SaraFoster15)LMNT (drinklmnt.com/foster)SmartPantsPurely Elizabeth (purelyelizabeth.com PROMO CODE: FOSTER)Caraway (carawayhome.com/foster10)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm really happy to welcome Preeti Malkani, Chairwoman of the Supervisory Board and Co-founder of Women for Women International Germany. With Indian and German roots, and a career that spans global advertising, entrepreneurship and humanitarian leadership, Preeti has dedicated her work to empowering women in conflict zones and rethinking how we talk about power and inclusion.In this conversation, we speak about the moments that shaped her path, the stories she's witnessed in places like Rwanda, Iraq and Bosnia. And we'll also talk about what each of us can do, beyond donations, to support women across the globe.If you enjoy this conversation, don't forget to rate and review us on your favorite podcast platform.Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/aboutFollow us on Instagram & find us on LinkedInSubscribe to our newsletter via waa.berlin/newsletter ★ Support this podcast on Patreon ★

IG: _thelilyholmes - DM me poddy topic requests

Exhausted from posting nonstop and still hearing crickets? It's not your content, It's your system.If you've ever felt like marketing is a full-time job on top of your full-time job as a founder, you're not alone and you're not broken. In this refreshingly real conversation, Dawn sits down with Pam Langord of Simply Magic Marketing to unpack why smart, ambitious leaders struggle with marketing and what actually works especially for neurodivergent brains.This is part one of a two-part powerhouse series. If you're ready to ditch the shame, stop the cycle of DIY burnout, and finally create marketing systems that feel like you, this is your permission slip.Download “10 Ways AI Will Make You a Better Leader”, your free guide to using AI to lighten your leadership load, create consistency, and finally delegate like a boss.KEY TAKEAWAYSWhy high-achieving founders stay stuck in marketing shame (and how to get out of it)The real reason “just be consistent” doesn't work for everyone—and what to do insteadThe hidden leadership habits that sabotage your marketing, even when your tools are solidHow to build systems that align with how your brain works (yes, even the delightfully distracted ones)Why funnels aren't evil—they're just misunderstood (and how AI can help humanize them)RESOURCES & LINKSConnect with Pam Langord: Simply Magic MarketingFree Lead Magnet: 10 Ways AI Will Make You a Better LeaderJoin the AI for Founders Community — A space for curious, impact-driven women using AI to scale smartExplore the AI Leadership Accelerator – 6 weeks to delegate smarter, lead better, and finally scale sustainably RELATED EPISODE118 | How Female Founders Use AI to Stop Feeling Like Failures (The Year‑End Audit That Reveals What You Really Built) — an episode that helps founders shift perspective from “I didn't do enough” to recognizing real progress, a perfect companion for founders working on systems over perfection.Send us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

If your work is high-level - masterminds, retreats, 1:1 spaces, deep energy work - and you've been playing with low ticket, this episode shares how I connect the two without diluting the depth.I'm sharing how I now design low-ticket that leads directly into my highest level spaces. We'll talk about what's changed in 2026, why freebies don't build trust like they used to, and how to rethink your product suite if you're ready for more ease and steadiness in your sales.We're talking product suite design, trust, and the way sales happen when your offers are built with real intention.

We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they're buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels.I also dig into why speed, simplicity, and clarity matter so much right now, and how overcomplicating your offer quietly kills urgency. Finally, why underpricing can make an offer feel less valuable, not more and why themed, experiential offers stand out in a sea of samey services. If your offer has started to feel flat or hard to sell, this episode will help you spot exactly where the energy has leaked and how to bring it back. What You'll Learn in This EpisodeWhy people buy desire and impact, not deliverablesHow using your own words (not AI copy) increases trust and urgencyThe role of speed, simplicity, and ease in high-converting offersHow to address objections by naming the cost of not taking actionWhy a clear methodology makes your offer feel safer to buyHow pricing and theming can instantly elevate perceived value"People aren't buying the thing you sell, they're buying who they get to be after it works." Step into my festival world...

From courtroom litigator to emotionally intelligent mediator, Katherine Eisold Miller shares how she is reshaping divorce into a process grounded in clarity, compassion, and agency for women navigating one of life's hardest transitions.Today, I sit down with Katherine Miller, founder of the Miller Law Group and a New York-based divorce attorney, mediator, author, and podcast host who is changing the cultural conversation around divorce. Coming from a family of therapists, Katherine saw early in her legal career that traditional litigation focused on winning rather than helping people through deeply personal crises. Her work now centers on mediation and emotionally savvy decision-making, empowering women to move through divorce without losing themselves in the process.Katherine opens up about her early years handling hundreds of child welfare and litigation cases and the moment she realized there had to be a better way. With nearly all divorces settling outside of trial, she chose to pursue mediation training to help people make thoughtful decisions aligned with their real priorities. That pivot marked a powerful shift from adversarial problem-solving to collaborative clarity, especially for women who often carry the emotional and financial weight of family transitions.We dive into the art of listening beyond surface-level demands to uncover what truly matters, whether in divorce, entrepreneurship, or leadership. Katherine explains how interrupting destructive conflict patterns creates space for solutions that honor both parties' needs. She also shares why conversations about money, prenuptial agreements, and financial values are not signs of failure, but foundations for stronger partnerships and healthier outcomes.This conversation is a reminder that leadership begins with self-trust, preparation, and the courage to ask better questions. Katherine's insights offer women permission to approach divorce without shame, fear, or defaulting to systems that do not serve them. If you care about agency, emotional intelligence, and building a life that reflects your values, you will want to listen all the way through.Chapters

This week, Erin and Sara are covering all the anti-aging hacks you need to know with holistic nutritionist Elissa Goodman. They discuss peptides, hormones, the importance of listening to your body, and much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:AirbnbGuests on Earth (guestsonearth.com PROMO CODE: FOSTER)Bon Charge (boncharge.com PROMO CODE: FOSTER)Durable (durable.com/first)Ritual (ritual.com/foster)Chase (chase.com/sapphirereserve) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your team is texting “How do I…?” at 7PM, you've become their expensive search engine. At your CEO salary, that's draining time and focus.This isn't about being mean. It's about breaking the habit of training your team to lean on you for every answer—and giving them tools to solve problems on their own. That's where the 3-Text Test comes in, with a little AI backup to take you out of the loop for good.In this episode, you'll learn:How your “helpful” answers are actually creating team helplessnessThe 3-Text Test framework for knowing when it's time to systematize instead of answering againSimple AI-powered tools(FAQs, workflows, custom bots) that stop repetitive questions at the sourceHow one founder cut leadership interruptions by 40% in two weeks by teaching this method to her teamThis episode at a glance:[00:00] – Why answering makes you the bottleneck, not the leader[01:30] – The psychology: asking you is faster than thinking[02:15] – The 3-Text Test explained step by step[03:30] – AI as your 24/7 system for repeat questions[04:15] – Founder case study: 40% fewer interruptions in two weeks[05:00] – Your brain is worth more than $7.50/hr answers—protect itResources and links mentioned in this episode:10 Ways AI Will Make You a Better Leader Follow Dawn on LinkedIn Join the waitlist for the AI for Founders PlaybookSend us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won't host another Open House until later this spring.A personal turning point became a company, a community, and a test of what values-driven leadership actually costs.Lindsay Pinchuk sits down with Zibby Owens to talk about how a deeply personal reset evolved into a media company built on instinct, trust, and conviction. Zibby shares how her work as a podcaster grew from meaningful conversations with authors into live events, publishing, and a broader community shaped by paying close attention to what resonated. How do you keep building when there is no clear roadmap and the business keeps changing?Zibby shares how she makes decisions inside a business that refuses to stay static. She explains how creating an umbrella brand helped her clarify who the company exists for and what truly belongs, even when that meant letting go of projects she loved. Structure arrived when it was necessary, not because she chased scale, but because the work demanded it.Zibby also talks about the cost of showing up publicly with conviction after October 7th. She reflects on backlash, strained relationships, and the emotional weight of choosing to speak openly. That choice led her to step more fully into her role as an advocate, using Zibby Media to create an anthology that gathered stories and offered connection during a moment of crisis.This episode shows listeners what it really takes to grow a business without a script, hold firm to your values, and keep showing up when the stakes are personal as well as professional.Episode Breakdown:00:00 Leadership, Visibility, And Responsibility After October 7th 02:22 Building Zibby Media Without A Traditional Business Plan 06:01 Becoming A Podcaster And Turning Conversations Into Community 08:16 Expanding From Podcast To Publishing Company And Bookstore 13:55 Rebranding To Zibby Media And Creating An Umbrella Brand 18:31 How To Know When A Business Idea Is Not Working 22:46 The Cost Of Speaking Publicly And Staying Authentic 26:45 National Book Awards Decision And Defining Values In Business 29:05 Creating An Anthology And Stepping Into Advocacy 34:39 The Hard Realities Of Growth: Hiring, Events, And Monetization 40:58 Advice For Women Building A BusinessConnect with Zibby Owens:Follow Zibby on Instagram Follow Zibby Publishing on Instagram Follow Zibby's Bookshop on Instagram Follow Totally Booked with Zibby on Instagram Visit Zibby Media Visit Zibby's websiteJoin us for the Dear FoundHer... Forum Virtual Open House + Networking Event on January 28th to meet other amazing women business owners just like you. RSVP HERE to save yourself a seat, it's free. Subscribe to The FoundHer Files Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Five years after her first appearance, Allison Walsh welcomes Elizabeth Tran back to the show to reflect on the evolution that changed everything — from navigating corporate uncertainty and imposter syndrome to building Digit-Eli, a successful website design and SEO business serving women entrepreneurs.Elizabeth shares the defining moments that shaped her growth, including being laid off, betting on herself, hiring her first assistant, raising her rates, and learning to separate confidence from external validation. Guided by Allison, her longtime mentor who believed in her potential long before Elizabeth fully believed in herself, the conversation explores how mentorship, alignment, and self-trust accelerated her path forward.The discussion highlights the power of personal branding, why confidence is built through action rather than perfection, and how a well-crafted website can reflect achievements many women forget to celebrate. Whether you're growing a side hustle, scaling a service-based business, or learning to charge your worth, this conversation reinforces that belief is often the first — and most powerful — business decision you'll ever make.Connect with Elizabeth Tran:Instagram: digit.eliWebsite: digit-eli.com 

If your internal world feels ready but your environment hasn't caught up, you need to listen to this episode.We're talking about the kind of motivation that doesn't rely on hype, big launches or green lights from the universe.I'm sharing how I built habits that now make showing up inevitable, what I do when the evidence feels thin, and why intrinsic motivation changes everything.This is about who you're becoming, how your environment responds, and the gap in between.

Rachael Wilde knows how to make beauty products go viral. The co-founder of Bouf Haircare and The Breakout Hack previously known as tbh, takes us behind the scenes of building billion-dollar beauty brands on this week’s episode of The Formula. Plus, Rach shares her founder secrets, whether TikTok-famous products actually sell out, and the buzzy products she thinks are (and aren’t) worth the marketing hype. PRODUCTS MENTIONED: The Breakout Hack Skincare Rebound Barrier Support Serum $49.95. The Breakout Hack Skincare Rebound Skin Milk Activated Cica Toner $29.99. Bouf Flouf Factor Growth Tonic 50ml $34.95. Bouf The Starter Pack $119.80. FOR MORE WHERE THIS CAME FROM: Hosts: Kelly McCarren Guest: Rachael Wilde Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

From navigating Wall Street during the financial crisis to building wealth strategies for women who are reshaping the economy, Emily Green shares how she became a powerful advocate for women taking control of their financial futures.In our conversation, I sit down with Emily Green, Head of Wealth Management at Ellevest, a company founded by Sally Krawcheck to close the persistent investment gap facing women. Emily's career began at J.P. Morgan, where she quickly noticed a troubling pattern: male founders were consistently better prepared and better supported when selling businesses or going public, while women were left without the same level of financial advocacy. That realization led her to Ellevest, where she helped build the firm's wealth management division from the ground up, effectively launching a startup within a startup.Emily opens up about the pivotal transition Ellevest made after selling its robo-advisory business in 2024, a bold decision that required letting go of an early identity to gain clarity around serving high-earning and high-net-worth women more deeply. We talk about how women's relationships with money evolve over time, shifting from budgeting and day-to-day decisions toward life trade-offs, fulfillment, and legacy. Emily also shares how her clients' wealth comes from diverse paths, like corporate leadership, early tech roles, entrepreneurship, and investing, reflecting a growing desire for alternatives to traditional banking models.This talk dives into the historic wealth transfer underway and why women will be at the center of it, controlling an estimated fifty percent of U.S. wealth by 2030. Emily introduces the idea of “wealth care,” reframing money as a tool to maximize life rather than an end goal. From examining inherited money beliefs to treating personal finances like a business, she offers grounded, actionable guidance that can save women millions over their lifetimes.If you're ready to rethink money, leadership, and long-term impact, this is an episode you don't want to miss.Chapters

This week, Erin and Sara catch up and discuss the Golden Globes, share an update to their Critic's Choice story, and much more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Durable (durable.com/first)Hungryroot (hungryroot.com/foster CODE: FOSTER)Minnow (shopminnow.com CODE: MEETMINNOW15)Betterhelp (betterhelp.com/foster)Puori (puori.com/foster CODE: foster)Fatty15 (fatty15.com/foster)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it's their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us a textIf you've been jumping between offers, changing your niche, or wondering what to sell next, this episode is your sign to ground in.I'm sharing how I created one signature offer that now brings in daily sales, why I stopped reworking my product suite, and what actually builds long-term momentum in an online business.We talk launch patterns, personal branding, decision fatigue, and the real reason entrepreneurs keep pivoting their offers.This is the most anchored I've ever felt in business, and I want to help you get there too.

This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com As we look ahead to the next holiday season, will your marketing strategy even matter if an AI agent is making the final recommendation for the consumer? Agility requires more than just the latest AI tools. It sometimes requires fundamentally re-engineering how your brand earns visibility and trust in an algorithm-driven world. It demands a shift from winning clicks on a search page to becoming the definitive answer for an AI agent. Today, we're going to talk about how agentic AI is quietly becoming the new gatekeeper between brands and consumers, radically changing e-commerce discovery and purchase behavior, especially in the CPG and retail space. To help me discuss this topic, I'd like to welcome, Kimberly Shenk, CEO at Novi, our Resident Expert on AI-Driven Commerce. Kimberly, welcome to the show! About Kimberly Shenk Kimberly Shenk is co-founder and CEO of Novi, a technology company that helps CPG brands and retailers ensure consumers can easily discover and select their products when using AI assistants to shop. A serial tech entrepreneur, Shenk has led data science teams at early and midstage startups such as Eventbrite, Domino Data Labs and NakedPoppy, where she was a co-founder and Head of Product. Before transitioning to the private sector, Shenk served as a United States Air Force Captain for five years, holding the chief data scientist position at the Pacific Air Force headquarters in Hawaii. She holds a BS from the U.S. Air Force Academy and an MS in data science from the Massachusetts Institute of Technology (MIT). In 2025, she was named to the Inc. Female Founders 500 list for a second time. Kimberly Shenk on LinkedIn: https://www.linkedin.com/in/kimberlyshenk/ Resources Novi: https://www.noviconnect.com/ This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This week, Erin and Sara catch up and discuss the Critic's Choice awards, Feng shui, no shoe rules, and more.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Bon Charge (boncharge.com PROMO CODE: Foster)Smartypants (shop on amazon, target, Walmart)Durable (durable.com/first)Boll & Branch (bollandbranch.com/foster15)Needed (thisisneeded.com PROMO CODE: Foster)Skims (skims.com)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify's growth.For more on Bashify and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

This week, Erin and Sara discuss how to start the new year as their best selves. They are joined by author Cecily Mak to explore the different habits we use to escape our lives and why they act as dimmers, how we can go into this new year with more intentionality, and how to live our best lives.Executive Producers: Erin Foster, Sara Foster, and Allison BresnickAssociate Producers: Montana McBirney and Olivia GeffnerAudio Engineer: Josh WindischProduced by Wishbone ProductionProduced by Dear MediaThis episode is sponsored by:Chase (chase.com/SapphireReserve)Clean Simple Eats (cleansimpleeats.com PROMO CODE: FOSTER10)Cotton (fabricofourlives.com)Bon Charge (boncharge.com PROMO CODE: FOSTER)Goodwipes (goodwipes.com)Boll & Branch (bollandbranch.com PROMO CODE: FOSTER25)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.