Podcasts about business resources

What's It Costing You to Not Grow?In this episode, we open up about one of the biggest mistakes we made in the early days of PelvicSanity—waiting years to invest in coaching. We thought we were saving money by doing it all ourselves...but it ended up costing us big time.

Rising to the Occasion: Celebrating 1 Million DownloadsWe made it – 1 MILLION downloads of the Pelvic PT Rising podcast!

Are you constantly feeling like you need more leads to grow your practice?We get it. The marketing world tells us to run paid ads, boost our SEO, post more on social, do (another) workshop.  Basically, just keep doing more.  But here's the truth: If you can't convert the leads you're already getting, more leads won't help.In this episode, we challenge the “lead chase” mentality and dive into:Why practices feel stuck in a marketing hamster wheelThe 3 keys to great conversion: website, system, and phoneWhat a good conversion rate actually is (hint: 70%+)How to optimize for the leads you already haveBefore you spend another dollar on marketing, ask yourself: 

Gloving for External Treatment – What's Actually Best for Our Patients?In this episode, we're diving into a surprisingly controversial topic in pelvic rehab: gloving for external treatment.Our informal poll showed a nearly 50/50 split:58% of pelvic rehab professionals always glove with both hands for external work42% reported they don'tBut why the discrepancy?We take a closer look at:How gloves can interfere with our palpation skills and clinical sensitivityThe potential message gloving sends to patients (especially when not medically necessary)Why external treatment in ortho, massage, and chiro doesn't involve gloves – and what that means for usWhether your habits around gloving are intentional or just what you've always doneAt PelvicSanity, we have a clear philosophy about when we glove (and when we don't) – and we share that in this episode.This isn't about telling you what to do, but challenging you to examine your approach and make sure it aligns with your values and what's best for your patients.✨ Business Owners - Want to take your business to the next level?  Our Business Accelerator is now open again - Cohort #5 begins in July.  Check out all the information and register now if you'd like to build a business that truly works for you.  www.pelvicptrising.com/acceleratorAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

"Pay Yourself First." It's become a buzzword in business…but what does it really mean?In this week's episode, we're diving into one of the biggest sources of financial stress for business owners – paying yourself. Most of us weren't taught how to handle business finances, and it creates a ton of anxiety. Am I saving enough? Doing it right? Transferring money properly?We get into:What “paying yourself first” actually looks like in practiceWhy you can't pay yourself with money the business isn't makingHow consistency is key (just like rent or your EMR)Whether to use payroll or just transfer funds directlyHow to overcome the anxiety and confusion around business financesAt the end of the day, the most important thing you can do to pay yourself well is to make the business successful. There's no revenue cap — so optimizing your caseload is the fastest way to give yourself a raise.

“Don't poke your patient.” It's something we say all the time, but it's how almost all of us were taught in pelvic health.Poking—pressing around internally to assess the pelvic floor—isn't just ineffective, it's also the wrong way to treat.In this episode, we break down:Why the “poke-and-see” method doesn't workHow it's completely different from how we assess any other muscle groupWhy it causes patients to tense, brace or withdrawWhat you should be doing instead to actually get helpful, functional informationHow mentorship and advanced training can help you move past this outdated approachThis isn't just a clinical technique—it's about making patients feel safe, understood, and better with every visit.✨ Want to create a business that energizes you instead of draining you?Join our FREE training: How to Create a ‘Hell Yes' Experience from First Click to Final VisitAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Burnout hits pelvic rehab business owners twice as hard.First, there's the emotional and mental weight of treating patients with chronic and complex issues—something all clinicians face.But then there's a second, heavier layer: the unique stress and responsibility of owning a business. You're wearing all the hats. Managing a team. Marketing. Making financial decisions. Juggling it all—and still trying to be present in your actual life.In this episode, we talk about:The two layers of burnout that hit business ownersWhy owning a business is a marathon, not a sprintHow to recognize the early signs of burnout before it takes overStrategies we use (and teach!) to prevent burnout while running a business you're proud of✨ Want to create a business that energizes you instead of draining you? Join our FREE training: How to Create a ‘Hell Yes' Experience from First Click to Final VisitThis is one of the best ways to fill your schedule and reduce burnout—by creating patients who are bought in from the beginning.  Register here: www.pelvicptrising.com/hellyes

Interstitial cystitis is one of the most complex conditions we treat—so what's the missing piece?In this Missing Piece episode from the Rising Vault, we're breaking down one of the most overlooked contributors to IC:

What actually makes a pelvic health business thrive?In this episode, we break down the Three Pillars of Business we teach inside the Business Accelerator: 1️⃣ Marketing + Sales 2️⃣ Business Systems 3️⃣ Clinical Excellence (getting buy-in and taking patients through their full plan of care)Most practices feel stuck because one (or more!) of these pillars is missing or weak. You can't out-market a broken patient experience. You can't build a team without systems. And you can't grow a sustainable business without getting the right people in the door.We talk about what goes into each pillar, common mistakes we see, and how to build a business you're proud of that actually works for your life.

Male pelvic pain is complex - there so many different areas to evaluate and clear.  Often it can be overwhelming and we jump straight to breathing and the pelvic floor.In this Missing Piece episode from the Rising Vault, we're highlighting a commonly overlooked factor in male pelvic pain:

Vulvodynia is as non-specific as ‘low back pain.' So why are we treating it like one condition?In this Missing Piece episode from the Rising Vault, we're diving into one of the most overlooked areas when it comes to vulvodynia treatment:

Not all business owners are the same—and that's the point.In this episode, we break down the 4 types of pelvic health business owners we've seen after working with hundreds of practices. Each type has its own strengths, challenges, and opportunities to grow—if you're honest about where you are and what you want.We dive into: 1️⃣ The Lifestyle Business – The solopreneur optimizing for life outside the practice: family, hobbies, freedom. 2️⃣ The Hustler – The high-performing solopreneur working long hours, maximizing revenue, and riding the edge of burnout. 3️⃣ The Accidental Boss – A multi-clinician owner who hired help, but hasn't stepped fully into a leadership role. 4️⃣ The True CEO – A purpose-driven leader building a scalable, impactful clinic and investing in their team.We talk about the pros and cons of each, mistakes to avoid, and how to optimize for your goals—because these categories aren't fixed. They evolve.Level up with the Business Accelerator

Pudendal neuralgia is one of the most intimidating diagnoses we treat.It's complex, frustrating, and often misunderstood—even among pelvic health providers.In this Missing Piece episode from the Rising Vault, we're breaking down a key factor that's often overlooked in pudendal neuralgia treatment:

When treating diastasis recti, are we missing the real problem?In this Missing Piece episode from the Rising Vault, we're tackling one of the biggest oversights in diastasis recti treatment:

You can do everything ‘right'… and still struggle financially.In this episode, we're sharing Nicole's financial story—going to a top PT school, graduating at the top of her class, landing a prestigious job, getting promoted… and still barely able to pay off student loans, accumulating credit card debt, and feeling lost about retirement.If you've ever wondered how we're supposed to make this career work financially, you're not alone.We dive into: ✅ Why school costs have skyrocketed, leaving us with massive debt ✅ How insurance reimbursement has dropped, shrinking wages across the board ✅ Why we get bad financial advice from parents, financial advisors, and even the internetThis isn't just about numbers—it's about the stress, anxiety, and shame so many clinicians carry about money. We're here to change that.

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Stuck at 6 or 7 figures? In this episode of Beyond A Million, Brad sits down with Preston Brown to unpack why most entrepreneurs struggle to break the 8-figure ceiling—and what it actually takes to get there. Preston Brown is a highly successful entrepreneur, speaker, and business mentor based in El Paso, Texas. Known for his expertise in scaling and automating businesses, he manages a diverse portfolio of companies that collectively generate over nine figures—more than $200 million—in annual revenue. His ventures span various industries, including real estate and finance. Preston began his entrepreneurial journey while still in college, earning more than his professors and eventually dropping out to focus on building businesses full-time. Preston is celebrated for his innovative approach to business, emphasizing automation and optimization to create sustainable growth. He has mentored hundreds of CEOs and entrepreneurs, helping them scale their companies profitably. In addition to his business achievements, Preston is a sought-after speaker and mentor, sharing insights on entrepreneurship, personal growth, and community impact. In this insight-packed interview, Preston outlines his problem-solving framework and shares the seven stages of entrepreneurship, explaining that each requires different solutions and automation strategies.  Tune in!  — Key Takeaways: 00:00:00 Intro 00:02:20 What 7-figure entrepreneurs are doing wrong  00:05:38 Managing multiple businesses 00:15:40 Automating business processes  00:31:41 Seven stages of entrepreneurship  00:45:00 Focusing on big problems  00:53:23 Preston's problem-solving framework  01:06:39 Private jets and lifestyle  01:24:07 Outro — Additional Resources:

Are we assessing prolapse in the position where symptoms actually occur?Welcome back to another episode from the Rising Vault, where we revisit some of our most impactful episodes. In this Missing Piece episode, we're breaking down a major oversight in prolapse treatment:

In this Rising Vault episode, we're sharing 3 practical tips to help you become more productive—especially when you're running or starting your own practice.Productivity is a skill, not something you're magically born with. And for many pelvic health professionals, it's a big adjustment:

In this week's episode of Leadership is Feminine, Kris Plachy discusses the ever-important topic of money and how it influences the concept of being a "well-resourced woman." Kris doesn't just scratch the surface; she opens up about her personal experience and tackles the complex relationship many women have with money. Kris argues for seeing money as an entity we have a relationship with, rather than just a tool. How does your money view its relationship with you? Is it feeling loved and cared for, or neglected and misunderstood? A strong relationship with money, she suggests, is crucial for women, especially those running multimillion-dollar businesses. She also candidly shares her own journey of financial missteps and lessons learned. The heart of the episode is a call for women to take charge of their money's narrative in their lives. She emphasizes the need for women to build financial acumen, handling their own assets rather than handing them off to husbands or other advisors who may not have their best interests in mind. "The smartest person in the room when it comes to your money should be you," she asserts. Whether it's discussing investment fears or the need to learn the ins and outs of selling a business, Kris underscores the importance of knowledge and empowerment. Tune in for a refreshing take on money matters that just might reshape how you see that dollar in your pocket. Key Takeaways From This Episode Money as a Resource for Women: Common perceptions of money in the context of abundance. Normalizing Conversations About Money: The complex relationship women often have with money. Financial Acumen and Responsibility: Encouragement for women to claim control over financial matters. Business and Money Management: The gap in financial management skills among business owners. Future Financial Literacy and Growth: Steps to improve financial acumen and understanding personal investments. Contact Information and Recommended Resources Have questions? Want more details about the ways we support women Visionary Founders? Visit www.thevisionary.ceo. Linkedin Instagram Facebook Pinterest

Strength isn't the key to fixing urinary incontinence.Welcome back to another episode from the Rising Vault—where we bring back some of our most impactful episodes to highlight The Missing Piece in common pelvic health conditions.Today, we're tackling urinary incontinence—and the one thing that's often overlooked:

Thinking about starting a business—or already in it? Let's bust some myths.In this episode from the Rising Vault, we're diving into the 5 most common misconceptions we hear about starting a pelvic health business. These myths cause real harm—leading business owners to overspend, second-guess themselves, or build a practice that doesn't align with their goals.We're clearing up the confusion around: 1️⃣ “Starting a business is hard” – It takes effort, but it doesn't have to be complicated. 2️⃣ “You have to take insurance” – Nope. Not unless that's the model you want. 3️⃣ “You need a loan or expensive experts to get started” – Most don't. You can start lean and still succeed. 4️⃣ “Patients and physicians will just follow you” – You'll need to market and earn that trust again. 5️⃣ “Starting a business is risky” – The right business model actually gives you more control and stability.If you're dreaming of your own practice—or just started and are feeling overwhelmed—this is a must-listen.

Not everyone will understand your cash-based practice. That's okay.In this episode, we're talking about how to handle the naysayers, critics, and confused looks that come with running a cash-based pelvic health practice.Whether it's a skeptical practitioner, a price-sensitive patient, or your uncle who still doesn't really get what you do—we want you feeling confident in the model you've chosen.We break it down by type:✅ Other practitioners – How to market and explain what you do in a way that's funny, honest, and real, without being defensive or weird about money.✅ Patients – Giving them everything they need to make an informed choice and respecting that you're not the right fit for everyone. That's a good thing.✅ Friends & family – Real talk: they have no idea what we do. Love them. But don't let their opinions shake your confidence.You don't need everyone to get it. You just need to own your decision and know your value.

Send us a textRunning a bookkeeping or accounting firm means juggling multiple clients, deadlines, and deliverables - often leading to that feeling of "I'm drowning in work!" As someone who's built a successful practice while working 20 hours or less per week, I've discovered that how you organize and manage your workflow makes all the difference between constant overwhelm and smooth operations.Whether you're flying solo or leading a small team, these three actionable strategies will help you streamline your processes, reduce stress, and scale your firm without the burnout.In this episode you'll hear:Three actionable strategies to centralize your workflows and processes in one placeHow to implement a standardized file naming system that saves you hours of searchingTips for designing your week with focus blocks to avoid context switching and burnoutReal examples of how I apply these strategies in my own bookkeeping businessResources mentioned in this episode:ClickupAsanaGoogle SheetsGoogle DriveThe Bookkeeping Business Accelerator: https://www.ambitiousbookkeeper.com/bbaThanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeperFor more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:Visit our website: https://www.ambitiousbookkeeper.comFollow the Blog: https://www.ambitiousbookkeeper.com/blogConnect on Instagram: https://www.instagram.com/ambitiousbookkeeperConnect on Threads: https://www.threads.net/@ambitiousbookkeeperConnect on Facebook: https://www.facebook.com/serenashoupcpaThank you for your support of our show. If you haven't left a review yet it's super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.Podcast Publishing Tools we use:Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llcDescript: https://get.descript.com/u7lubkx09073 (affiliate link)Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)Don't miss Workflow Queen's April Fools Sale - March 29 - April 120% off Everything >> Use Code APRILFOOLS⬇️ ⬇️workflowqueen.com/courses

In this episode, Dan Rochon dives deep into a topic that sabotages far too many agents: inconsistent lead generation. He guides his students through a strategic referral system built on intentional outreach—not randomness. You'll hear real conversations about cold calling, referral partnerships, and the trap of working with clients at the expense of future business. This is your wake-up call to get disciplined, consistent, and focused on building a real lead machine. Whether you're just starting or scaling up, this episode gives you the tactical mindset and habits to stop riding the commission rollercoaster.What you'll learn on this episodeThe 3 types of referral partners you should target (and which ones to avoid expecting too much from)Why “How can I help you?” is the most powerful line in building referral pipelinesThe 8-week warm-up period for new relationships—and how to structure your follow-upHow one conversation made Dan over $1M (and how you can do the same)The danger of only working with current clients and ignoring lead generationA framework for asking clients for powerful video testimonialsWhy 5 days of consistent prospecting beats a once-a-week sprintThe “90-Day Paycheck Rule” every agent needs to understandWhy 20 minutes of daily prospecting can save your future businessResources mentioned in this episodeCPI Community – A network designed to give real estate agents the support, training, and accountability they need to grow To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

Is biofeedback really worth your time?Biofeedback has been a staple in pelvic therapy for years, but is it actually helping patients—or is it just another outdated tool that doesn't deliver results?This is a replay of one of our most thought-provoking episodes! While I'm out on maternity leave, we're bringing back some of the best conversations we've had over 500+ episodes.In this episode, Nicole shares her biggest frustrations with biofeedback, including:

Thinking about going cash-based—or already there but questioning it? Let's break it all down.In this episode, we're talking through the pros and cons of being in a cash-based practice. We break it down into three major categories:✅ Clinical – The biggest win. You get to treat patients how you actually want—no insurance companies dictating your plan of care or cutting off treatment early. You're in control, not a profit-focused third party.✅ Financial – Cash-based practices have way higher profit margins. You can charge what you're worth (not what insurance allows), and you don't need a massive patient volume just to stay afloat.✅ Lifestyle – Fewer patients. More time. More flexibility. When your margins are higher and your schedule is your own, you get to live more life.BUT—it comes with a catch. You've got to get patients in the door. That means marketing, messaging, and selling your value. That's the deal.

Hiring a great admin is just the first step—how you onboard them is what really matters.The first few weeks are critical in making sure your new front desk hire becomes a high-performing, confident part of your team. If you don't set them up for success, you'll find yourself micromanaging, frustrated, or even worse—back at square one looking for someone new.In this final part of our Front Desk Series, we break down how to train your new admin in a way that's efficient, clear, and sets them up for long-term success.Here's how we do it:

The pelvic floor isn't just another muscle—so why do we treat it like one?The pelvic floor is different from every other muscle or area in the body, and if we don't acknowledge that, we won't get the best results for our patients.This is a replay of one of our most thought-provoking episodes! While I'm out on maternity leave, we're bringing back some of the best conversations we've had over 500+ episodes.In this episode, we break down five key ways the pelvic floor is unique:✅ Autonomic innervation – The pelvic floor has both voluntary and involuntary control, making treatment more complex.✅ Unique anatomy & function – It doesn't have a typical origin/insertion like other muscles.✅ Interconnected with organs – Unlike most muscles, the pelvic floor is woven into multiple organ systems.✅ Emotional & psychosocial components – Trauma, stigma, and cultural attitudes impact pelvic health treatment.✅ You can't rest it – The pelvic floor is always in use, which makes healing more challenging.When we understand these differences, we can treat the pelvic floor more effectively—instead of relying on outdated approaches that don't take its complexity into account.Tune in to hear why there's no such thing as a simple pelvic floor patient!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

The budget "mothership" has landed! State lawmakers convened for the General Budget Conference Committee meeting this week ahead of the April 1st budget deadline. Assembly Member Rodneyse Bichotte Hermelyn (D - East Flatbush) joins us to discuss state support for Minority and Women-Owned Businesses. The New York Public News Network is looking at the 5-year anniversary of the COVID-19 pandemic. We examine the impact of the science that led to the creation of the vaccines.   EXPLORE MORE: nynow.org

Hiring a front desk admin? You don't have time to waste.One of the biggest challenges in hiring an admin is sorting through a flood of applications and avoiding interviews with people who aren't actually qualified or interested (just looking for a paycheck!).In this episode (Part 2 of our Front Desk Series), we walk through the exact 5-step hiring process we use at PelvicSanity to find the best admin—without spending hours on bad interviews.Here's how it works:

Are you holding your business back by NOT hiring an admin?We were way too late in hiring a front desk team at PelvicSanity, and it's one of the biggest mistakes we see practice owners make.If you're unsure whether you need an admin, ask yourself:

Still starting your evals with strength testing? It's time to rethink that.Most pelvic health pros are trained to assess isolated pelvic floor strength first—and then jump straight into isolated strengthening. But we believe that's backwards.In this episode, we're talking about why you should start with function first—because it leads to better patient buy-in, faster results, and helps your patients actually connect their symptoms to real-life movement and function.We also dive into:✅ Why pelvic floor therapists often overlook orthopedic factors✅ Why ortho therapists often miss the specialized pelvic floor knowledge✅ How combining both orthopedic and pelvic assessments gives you the full picture✅ The importance of standing and dynamic assessments to see how the pelvic floor works in the system✅ Our mantra: Assess, Don't Guess!If you want to bridge the gap between orthopedic and pelvic health—and stop wasting time on isolated strength tests—this episode is for you!Not Your Mama's Kegel Course - Cohort #3Registration is now open for Cohort #3 of Not Your Mama's Kegels! (www.pelvicptrising.com/kegels).  Learn how to strengthen more functionally and in the system. Registration closes Wednesday—don't miss out!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Still writing blog posts to grow your practice? Stop.For years, we were told that blogging was the way to rank on Google and get new patients. And after building one of the largest pelvic health blogs in the world (with 130,000 visitors per year!), we can tell you firsthand… it doesn't work.Here's why:

Isolated pelvic floor strength isn't the key to pelvic health.In Part 2 of the Great Kegel Debate, we dive deeper into why we come down firmly on the anti-Kegel side—and why we believe pelvic health is about so much more than isolated strength.The single biggest reason? Strength has no reliable correlation with symptoms.

Are packages really the best way to sell pelvic health services?At first glance, packages sound like a great idea. They give patients commitment, help cash flow, and make sales "easier," right?Not so fast.In this episode, we break down why we're opposed to selling packages in pelvic health and the major issues that come with them:❌ Unrealistic patient expectations – Patients assume they'll be “done” when the package ends (even if they're not).❌ You're putting limits on care – We hated when insurance dictated treatment plans, so why are we doing it to ourselves?❌ Cash flow challenges – You get paid upfront, but then have to deliver care without ongoing revenue.❌ Hiring headaches – Most great clinicians don't want to be salespeople, and training them to sell packages is hard.At the end, we share what to do if you're committed to selling packages and how to structure them for the best results. But after working with over 650+ practices, we've seen very few do it well.If you've been debating packages, this is the episode you need to hear first!Business Accelerator ProgramIf you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the  Business Accelerator Program!  You can find all the details and submit an application at www.pelvicptrising.com/acceleratorWe've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Ready for some risky business? Today is all about learning to take risk successfully in life and business! And what better way to learn than from the woman who wrote the book (literally) on it. Rosalie Ennes, is a proud Portuguese Ecuadoran American, whose illustrious career benefitted global corporations in risk assessment for business partnerships and internal operations. Rosalie's super Tri-lingual powers took her around the world and yet, her heart pulses with the comunidad. She is Founder of Portecua Consulting, a Latina owned consulting firm that specializes in helping entrepreneurs identify and get ahead of risks in order to become the change makers they were meant to be. Her book, 'Build a Beautiful Business con Confianza' hit the bookstores yesterday so you are so lucky today to listen in on the gems from the source!Highlights:Power of Multi-cultural heritage in life and business13 year career in Risk Assessment for Global CorporationsAddressing Lack of Business Resources for Latina EntrepreneursHow to assess and prepare for risk in life and business choicesThe Book! - inside look of the book's gems and step by step guidelinesUnderstanding Risk Profiles - What type of risk taker are you?Key Takeaways:Recognizing red flags in corporate culture is crucial for personal well-beingMulti-cultural heritage offers greater business opportunityEmotional connections to businesses can complicate decisionsLearning your risk profile helps make informed decisionsUnderstanding and managing risk is essential for business successLatina entrepreneurs face unique challenges in accessing fundingReach out to Rosalie on Instagram and LinkedIn to learn more about her business Portecua consulting. Add her valuable book to fuel your transformation to success through this link.

The Kegel debate is heating up… but what are we really disagreeing about?Over the past few years, the conversation around Kegels has shifted big time. We've seen an explosion of “no-Kegel” content, frustration from those pushing back, and even research articles challenging each other in the literature.In this episode, we break down the three major camps in the Kegel conversation:

If you've gone cash-based, why are you still acting like you work for insurance?Too many practice owners break up with insurance companies… but then keep trying to keep them happy. It's like staying in touch with a toxic ex—you don't owe them anything!In this episode, we're putting a stop to the madness. Here's what we cover:

Are you setting your patients up for success—or failure?Too often, we focus so much on challenging our patients that we forget the power of easy wins. When patients struggle with an exercise or intervention, they don't feel excited to come back and report a failure.Instead, we need to stack small wins to build confidence, buy-in, and momentum.In this episode, we dive into:✅ Why early successes matter – Patients need to feel like they're making progress now, not just months from now.✅ How to avoid an ‘all or nothing' mindset – Recovery isn't about perfection; it's about steady progress.✅ The psychology of patient buy-in – Small, achievable tasks help patients trust the process and stay committed.By giving patients simple, doable tasks, we create incremental progress instead of a frustrating cycle of struggle.Let's talk about how to shift your approach and help patients feel successful at every stage of their healing journey!PelviCon Live Virtual SurveyAs many of you know, in-person PelviCon tickets sold out in just 29 minutes this year!  With more than 400 people on the wait list for any spots that open up, we wanted to open up the amazing content and experience to more people.We're planning to do some kind of live virtual option for PelviCon 2025 and asking for your feedback!  Fill out this brief survey and be entered to win a free live virtual ticket - entry closes today (2/17)!  https://forms.gle/uAY2yxBuUtoGFe1t6About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Are you just busy, or actually productive? As a business owner, it's easy to feel like you're constantly working but never making real progress. The truth? You don't need more productivity hacks—you need to get the big picture right.In this episode, we break down how to focus your time where it matters most so you're not just working hard, but actually moving your business forward.Here's what we cover:✅ Prioritizing the right things – Not all tasks are created equal! Learn how to identify the work that truly impacts your business.✅ Fixing your schedule – Your time should reflect your priorities. We'll show you how to build a schedule that supports your goals.✅ Cutting out the rest – Whether it's eliminating, automating, or delegating, we'll help you free up time by getting rid of what doesn't serve you.If you feel stuck in the day-to-day grind and want to finally take control of your time, this episode is for you. Let's get you working smarter, not just harder!Business Accelerator ProgramIf you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the  Business Accelerator Program!  You can find all the details and submit an application at www.pelvicptrising.com/acceleratorWe've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Your patient's progress has stalled… but is it actually a problem?We expect healing to happen in a straight line, but the reality? Plateaus are completely normal. No one improves at the same steady rate throughout their entire recovery.So when a patient isn't progressing as fast as you (or they) think they should, it's time to step back and assess:

Hitting $1M in revenue sounds amazing… but do you actually want it?Everyone talks about the magic $1M mark, but what does it really take to get there? And is it even the right goal for you?In this episode, we break down the real numbers behind a $1M practice—including 100+ visits per week, 700+ evaluations per year, and a team of 5+ clinicians supported by a solid admin staff.Here's what you need in place to scale:✅ A massive lead pipeline – You'll need more than 1,000 leads per year to keep your schedule full.✅ Tight business systems – You can't rely on great people alone. Your conversions, drop-offs, and internal processes have to be dialed in.✅ An investment in staff – Hiring, onboarding, and training are non-negotiable as you grow.✅ A shift to the CEO role – You won't have time to do everything yourself—you need to focus on strategy, leadership, and business growth.But here's the thing… most businesses won't (and don't need to) hit $1M. Many owners are building highly profitable, fulfilling businesses without ever reaching that milestone.So before you chase the $1M dream, let's talk about whether it's actually right for you!Business Accelerator ProgramIf you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the  Business Accelerator Program!  You can find all the details and submit an application at www.pelvicptrising.com/acceleratorWe've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

In this episode, we share 3 Big Things from our recent Pelvic PT Rising business retreat. These are the foundational principles for creating a practice you love and a business that thrives.First, we dive into clinical excellence—why it's the backbone of your practice. Treating according to your ethos, keeping patients engaged, and creating superfans who rave about your services will set you apart and make the biggest impact for your patients.Next, we tackle time management. As business owners, time is our most valuable resource, but are we spending it wisely? Learn how to prioritize what truly matters and focus on growth-oriented tasks.Finally, we discuss financial confidence. You can't enjoy the success of your practice if you're constantly stressed about money. We'll explore why understanding your numbers is critical and how financial clarity can reduce anxiety and allow you to savor your wins.If you've ever felt stuck, overwhelmed, or unsure about your next steps, this episode is packed with actionable takeaways to help you move forward confidently.Business Accelerator ProgramIf you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the  Business Accelerator Program!  You can find all the details and submit an application at www.pelvicptrising.com/acceleratorWe've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How can your own story shape the way you practice? In this episode, we dive into Jenny's personal ethos of helping women stay active throughout their lives. She reflects on how her experience as an athletic trainer still influences her approach to patient care and shares the lessons she's learned from navigating her own hip dysplasia and surgery during PT school—experiences that have transformed how she tempers expectations with her patients.We also nerd out on research! Jenny breaks down two of her recent articles, revealing how to better read and apply research in your clinical work. If you've ever felt overwhelmed by journal articles, this is the conversation for you.This episode is packed with inspiration, practical advice, and a shared love for advancing pelvic health. Whether you're a new grad or a seasoned clinician, you'll come away with fresh insights to improve your practice.More about Jenny: Jenny is a clinician, researcher, and PhD committed to empowering women to live actively throughout their lives. Follow her great content on Instagram at @jenn.lacross.Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How do you really know if your patient care is effective? It's easy to rely on gut feelings or anecdotes, but those can lead us astray. If you're serious about improving your clinical outcomes and patient experience, it's time to start tracking objective metrics.In this episode, we're diving into the two essential metrics every clinician should track:Forfeit Rate – How many patients stop care after 3 or fewer visits?Appointment:Evaluation Ratio – How many visits, on average, are patients attending after their initial evaluation?These numbers provide powerful insights into your clinical buy-in, the trust patients have in your care, and whether they're staying long enough to achieve meaningful, lasting results.What You'll Learn in This Episode:Why relying on “gut feelings” can mislead even the best clinicians.The significance of your forfeit rate and what it reveals about patient buy-in.How your appointment:evaluation ratio highlights whether you're making a long-term impact on your patients' health.Actionable strategies to improve both metrics and enhance your practice.Practical tips for tracking, analyzing, and using metrics to guide your clinical care.Business Accelerator ProgramIf you'd like to learn more about using these metrics in the context of your business and becoming a more confident business owner, make sure to join us for the next cohort of the Business Accelerator Program!  You can find all the details and submit an application at www.pelvicptrising.com/acceleratorAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Why do patients say they're too busy? Or that they can't afford care? On the surface, these sound like perfectly reasonable excuses. But are they the real reasons—or just polite ways to avoid saying, “I don't believe you can help me”?In this episode, we're flipping the script and challenging ourselves to take radical responsibility for how patients perceive us and our ability to help them. Instead of accepting their excuses at face value, we're asking the hard questions:Are we truly communicating the value of what we do?Have we built the trust and connection they need to commit to their care?What signals might we be sending—intentionally or not—that make patients hesitate?We'll explore how to shift our lens from frustration to reflection, recognizing that patient objections are often symptoms of a deeper issue. Let's take the reins and make sure our actions reflect our ability to help—no excuses.About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Does your schedule control you—or do you control your schedule?Too many practice owners bend over backward to accommodate every patient request. Early mornings, late evenings, skipping lunch—it's no wonder burnout is lurking around every corner!In this episode, we introduce the simple but powerful Red/Yellow/Green method to take back control of your schedule. It's not just about managing time; it's about protecting your energy, setting boundaries, and creating a practice that fits your life.Here's how it works:Red: Absolutely no scheduling—these are your sacred no-work zones.Yellow: Special exceptions only—reserved for the right patient or situation.Green: Open season—this is when you want to see patients.By applying this framework, you'll eliminate the stress of constant decision-making, streamline your availability, and make sure your practice supports your priorities instead of derailing them.Whether you're feeling overbooked or just want to refine your workflow, this episode will give you practical steps to transform your schedule and reclaim your time.Say goodbye to burnout and hello to smarter, sustainable scheduling! Tune in now and take control.About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!