Podcasts about mstoner

Meet Michael Stoner — the Co-Founder of mStoner, one of the most respected digital creative agencies in the education sector that has worked with more than 300 universities in eight different countries. Michael grew up on a farm. As a child, he spent a lot of time outdoors reading, thinking, and dreaming. He even wrote a science fiction book (which he just might share with us if this podcast gets 10,000 downloads). In high school, he started an underground newspaper that was eventually shut down by the school's administration (they didn't agree with the perspective on social issues that Michael was passionate about).Michael always thought a little differently — his unique perspective propelled him to take risks, challenge conventional thinking, and adopt and invest in new technologies and communication channels. After heading up communications at the Princeton School of Public and International Affairs, working in media at The College Board and Halstead Communications, he founded and led the New Media division at Lipman Hearne during the advent of the internet in the late 90s. Committed to quality, innovation, and technology, in 2001, Michael decided it was time to start something new. Tune in to find out how and why, with the support of his colleague, Voltaire, he founded mStoner. Learn more about this episode in our show notes.

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But perhaps you're not entirely sure what it is or why great UX design matters?On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design. Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics are crucial to have access to when crafting a user-focused experience, and why great user-experience expands beyond an institution's website. Gearing up for a website overhaul?  Be sure to tune into this episode before you get too far along in the process!

Having a good relationship between your marketing department, and your advancement division is absolutely crucial. Michael Stoner, co-founder, and president of mStoner Incorporated knows this, and he's completed some research recently showing how this relationship can really propel the results of an advancement division’s ability to engage donors. I got on the line with Michael to talk a little bit about his history in higher education marketing and what he sees next for the integration of communications to donors. Check out this article on Michael's research here at Inside Higher Education Find out more about mStoner at: https://www.mstoner.com/  

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution's stakeholders? Learn this and more on this episode of Marketing Live.

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become. Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement. We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you've been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications. Flash forward to today, and you're wondering whether it's you or your technology as you face the organic sprawl that your site has, once again, become. Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You'll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement. We'll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.

Michael Stoner is the President of mStoner, a strategic marketing consultancy that specializes in web design. Over the last several years, Michael has been focused on digital engagement and social media's role in fundraising. In particular, Michael and the mStoner team have helped universities build strategies around Giving Days. Listen to Michael's unique career story and some of the challenges he's faced building mStoner.

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.