Fundraising Voices from RNL

I've always wanted to grab a gift officer right in the middle of donor visits and ask "how's it going." On this episode, Mike Herdlick from Tiffin University joins the podcast, live from a Hampton Inn. He was a professor, a Dean, and now he's a fundraiser. We talk about how relationships matter in getting appointments and boosting excitement about giving. And, how student affairs and teaching experience apply to our work in philanthropy. Check out Tiffin University

Our boards, who give us advice, guidance and often, big gifts, are an important area of support in our advancement efforts. But we're not doing great with diversity on our boards. Just 22% of board members nationwide coming from underrepresented backgrounds. We have work to do. GHJ and the GHJ Foundation have been hard at work on this issue, and we got on the line with Donella Wilson and Derrick Coleman from GHK to talk about key strategies to build an inclusive and engaged board. Find out more about the GHJ Foundation Meet Derrick Coleman Meet Donella Wilson

Crypto donations have become a hot topic in philanthropy. The incredible growth in crypto token popularity and value, along some significant incentive give in order to manage taxes means we're all going to see more crypto donors in the coming years. And the cool thing is, these donors often work together. That's what happened when a diverse group of donors participated in the largest charitable crowdfunding campaign ever, Constitution Dao, and raised over $40 million to bid on one of the 13 original copies of the constitution. Their representative was Endaoment, and I'm excited to welcome Robbie Heeger, President and CEO to the podcast to talk about the effort, and to get some insights into how we can embrace this growing group of entrepreneurial, social and action-focused crypto donors. Find our more about Endaoment  

Creating great donor event experiences can go a long way toward inspiring philanthropy. Bob Westfall at Westfall Gold has helped inspire over $1B in gift commitments with their unique event strategy. Truly inspiring donors with the opportunity to make a transformative impact, giving them time to reflect, including great experiences, and surrounding donors with a community of like-minded givers is key. Bob breaks it down in this conversation. Find out more about Westfall Gold.

Creating a positive environment for our fundraising teams is crucial to our success. How inclusive we are, how we behave as leaders, and how we value and support members of our teams makes a big difference. Maryann Kerr, a fundraiser with a ton of experience, has just released a groundbreaking new book, Tarnished, on this topic. It combines research, the experiences of fundraisers, and Maryann's own story to ask key questions about how we can do better in how we treat members of our teams and networks. I got on the line with Maryann to preview the book, and get her take on how we can 'untarnish' fundraising in the future. You can order Tarnished here.

Donors want to make an impact. And when we think about transformative interventions, cleft palate and cleft lip surgery has incredible impact – literally changing lives of the recipients. Operation Smile has been around almost 40 years, providing this life-changing care. We got on the line with Joanne Bowers, Lauren Lemmons, and Amber Leonti from Operation Smile, and the team shares how they have transformed donor engagement, kept engaged during the pandemic, and even made the decision to accept cryptocurrency donations. Find out more about Operation Smile

That thing we used to call phonathon has changed. It's now about engagement, and the place where that happens is the engagement center. Every day, hundreds of locations across the US and Canada (with a lot of remote activity too), fuels the philanthropic outreach for great institutions. And the people driving the engagement are our engagement center managers, who organize texting, video, calling and other outreach with student engagement ambassadors. We got four of these rockstar fundraising engineers on the line to talk about what it's like to run a modern engagement center, and tech-enabled engagement program. Here's the conversation with David Fullenwiley, Lucy Heady, Savannah Lammers, and Joe Arra who are right on the front lines. A job where you get to be part of a couple of teams, motivate young people, use data, new technology, and all for a good cause? We always have ECM positions available, across the country. So, if you or someone you know is up for this sort of challenge, check it out. It could be the next step in a great career with challenge and purpose. Head over to RuffaloNL.com and check out these and other great positions, and maybe join the team. We'll be watching for your application.

Jim Harris, Assistant Director of Annual Giving at Ohio University joins the podcast with RNL's Theresa Jubert to talk about the power of crowdfunding to engage donors. Jim brings a wealth of experience and insights as a marketing and communications expert. Ohio U set records for alumni engagement last year, and one part of that was the creation of Bobcats Give, launching with 16 initial campaigns. Check out Bobcats Give at Ohio University, powered by RNL ScaleFunder.

One of the world's top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart's Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers. A key goal in our donor engagement is tell the donor's story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience. Dr. James has a new book series out that explores these concepts. You can find out more at: https://imarketsmart.com/donorstory

RNL's AJ Pennington offers insights from two decades of experience in talent management. AJ offers advice on how to assemble and submit a good application, key tips for the application process, and what it's like to work at RNL. Check out the latest job postings at RNL

Marc A. Pitman, CSP®, The Fundraising Coach, joins the podcast to talk about how we've all adapted this year, the power of investing in your personal development, and key things fundraisers need to do as we transform donor engagement going forward. Marc says: It's about finding your unique style. His new book, "The Surprising Gift of Doubt," challenges the ways we look at fundraising. Marc says, the questions you're asking may be as important as the answers. We're pulled in many directions as fundraisers, and our doubts tell us things about how we can best engage donors. Find our more about Marc at FundraisingCoach.com

Greg Warner at MarketSmart is known for challenging the norm. In this conversation, we talk about the best ways to find major and planned giving donors. Spoiler alert: it's not moves management, or relentlessly sending gift officers at them. We talk about the value of engagement, crafting a great donor experience, and how data is changing the way we work with donors. Check out MarketSmart at imarketsmart.com

Fundraisers and alumni relations professionals are increasingly working together. As we’ve said before, it’s about treating alumni as more than walking ATMs--and truly investing in the value of a lifetime experience with our supporters. Gary Toyn, senior researcher at Access Development, and one of the creators of the VAESE survey of alumni relations professionals, joins the podcasts to break down the trends, challenges and opportunities for alumni engagement in 2021. Check out some of Gary’s blogs Get the results of the latest VAESE survey

Religious centers at our universities have been part of the student life experience for decades. What happens when the pandemic means that we can’t be next to students in the same way? Well, enterprising faith leaders come up with new ways to stay connected to their students, and to donors. Andrew Robinson, owner and president of Petrus Development, works with great faith leaders every day, and he got on the line with Matt Bond, director of development at the St. John Catholic Student Center at Oklahoma State University to talk about how they are adapting during the pandemic, and to provide advice for faith-based fundraising in 2021. Check out Petrus Development Check out the St. John Catholic Center at Oklahoma State University

Alright podcast listeners, here’s a tip. If you want to get invited to be on Fundraising voices, be sure to put something like the “neuroscience of education” in your email to me. That’s what my new friends at FuelEd, who have used their experience as researchers and therapist to help educators transform their relationships with students, did. They got my attention. I got on the line with Megan Marcus and Kelley Munger on the FuelEd team to talk about relationship-driven education, the science behind emotional intelligence, and what it means for us as we engage students and donors. Check out FuelEd online Check out the book, The Social Neuroscience of Education

There's no doubt that applying for and getting grants is a key priority for your organization. Shavonn Richardson at Think and Ink Grant Consulting has made it her mission to help nonprofits, especially those who are serving diverse communities, to maximize their grant success. I got on the line with Shavonn to talk about the environment for grant seeking in 2021, how to get it right and succeed, and how these resources impact our crucial goals of equity, inclusion and social justice. Check out Think and Ink Grant Consulting online.

We have a lot of work to do in diversifying our teams, and truly supporting professionals from diverse backgrounds. Nneka Allen, Co-editor and Author of Collecting Courage: Joy, Pain, Freedom, Love and Birgit Smith Burton from Georgia Tech joined the podcast to discuss this important topic. They’ve assembled the experiences of diverse professionals, in their own voices, in this incredible book. They share some takeaways, and talk about how we can do better to embrace diversity, equity, inclusion and social justice in our advancement work. Find out more about Collecting Courage and get a copy The African American Development Officers (AADO) Network

Diversity, equity, inclusion and social justice are important priorities for charitable organizations. Tanya Rumble and Mariya Yurukova are passionate about the topics of diversifying our fundraising teams, and our donor base. They come at the issue from different backgrounds, and with a wealth of experience in the non-profit world. They’ve been writing and presenting on the issue significantly in the past year, and I got on a call to welcome Mariya back to the podcast, meet Tanya, and hear their great insights on key steps to take for social justice as fundraisers. Here is a link to their article in AFP Advancing Philanthropy - Swept Under The Rug: The Issue of Diversity in Our Sector  And also, Ring the alarm: It's 2021 and the nonprofit sector does not have a plan for engaging with diverse donors And this great series on supporting BIPOC colleagues in the non-profit sector: Part 1: https://lnkd.in/gBEaxiR Part 2: https://lnkd.in/grdi6gg Part 3: https://lnkd.in/g9A3Q5p Part 4: https://lnkd.in/gAKvSef Part 5: https://lnkd.in/gwQNhaJ

Kevin Collins, Associate Vice President and Assistant Athletics Director for athletics development at the University of Iowa is part of a fundraising family. And he's been engaging donors for decades across a wide range of institutions. We talked with Kevin about the incredible generosity of athletics donors, even when they can't see competitions or be at events in the same way during the pandemic. College athletics has faced a lot of challenges in this pandemic, and it’s great to hear from Kevin how donors have stepped up to support the teams, coaches and students they love. As Kevin describes, Patience, persistence, and giving people the flexibility to innovate in this challenging time are a big part of why the Iowa team is having success. It turns out we can engage donors, even when we can’t be next to them physically. Thanks to Kevin, and the two other members of the Collins family that we’ve featured, for the great insights. Check out the Hawkeyes and the great ways they engaging athletes and donors  

It’s one thing to talk about access to education, and it’s another thing to live it, to make transformative change for a diverse and global population of students. Tanya Ramos, CEO of of Pencils of Promise, is doing just that. I got her on the line to talk about the mission of Pencils of Promise, how they’ve supported the building of over 500 schools worldwide, and how we can lead as philanthropic innovators in this challenging time. Here’s our conversation. Tanya offers some great advice – focusing on relationships, getting current with the newest tech, and demonstrating impact-- maybe even hands on. All will increase the response and loyalty of donors. And Tanya shares how providing clear goals and milestones to new advancement leaders that you bring on board is a key way to recruit top, diverse talent, and to keep it. The challenging times we’re facing have impacted education across the globe, and It’s great to hear what Pencils of Promise is accomplishing. Find out more about Pencils of Promise Read Tanya’s great job posting

In the face of tragedy, we all want to do something. That's the case for Susie Harder, a speech pathologist whose community was changed forever by the California wildfires. So, after she donated, she started on something new - to both help kids with the healing process and to raise more funds to support them. The result is the Junior Authors program, where kids make a book, voting on each component. This is a great example of the shift to what we're calling "participatory philanthropy," where people do along with their giving. Susie describes this new way to contribute, and why it's been successful. You can find out more about the Junior Authors program and see examples at their web site.

Fundraising is a challenging and rewarding profession. And it seems like some people are just born to it, that engaging donors and amplifying philanthropy just come naturally. That’s the case with Emily Collins here at RNL. She’s part of a fundraising family – and I got her on the line to talk about why she joined the field, how she mentors young people to look at this career, and how things are going with student engagement ambassadors in today’s remote environment. Find out more about the remote-ready RNL Digital Engagement Center, which keeps your donors engaged across integrated calling, texting, and personal video. And it can keep your student ambassadors working and driving to your fundraising goals.

Shira and Jay Ruderman from the Ruderman Family Foundation join the podcast to talk about their efforts to advance a more inclusive society. The Ruderman Family Foundation has dedicated the past two decades to enhancing awareness of, and providing programming and services in, the field of disability inclusion. And they are growing to support more needs. Jay and Shira connected to talk about how the make funding decisions, how you can best engage a foundation, what happens when a foundation speaks up on key issues, and what they see coming for the future of philanthropy. The Ruderman Family Foundation Jay’s Podcast: All Inclusive with Jay Ruderman

2020 was a challenging year for all of us. But there were also opportunities brought about from the shifts we all made in the pandemic, and Pamela Barden recently wrote: it's time to stop complaining and get back to serving donors. In this podcast, we explore what fundraisers can be doing proactively to provide great donor service, even when we can't be next to each other. Read Pamela's article in NonProfit Pro. Check out Pamela's web site.

Chris Collins, Vice President for Development at Vanderbilt University Medical Center, talks about engaging donors during the COVID pandemic, the impact of generous gifts to fuel vaccine research, and what's special about working to support a higher education and healthcare partnership.

Engaging mega-donors is key to any campaign, and to the long-term future of your organization. Russ Hodge, CEO and Founder of the Hodge Group says focusing on the right prospects, listening to their passions, and connecting with their key influencers is important. It can unlock something he calls "hyper philanthropy." Here's our conversation about engaging principal givers, even in this challenging time. Find more about the Hodge group at: https://hodge-group.com/  

As fundraising leaders, we have an important commitment to diversity, equity and inclusion in how we channel philanthropy. The national focus on social justice has caused many of us to think critically about where the money comes from, where it's going, and how our actions as leaders build an environment for inclusion with both donors and the recipients of charity. This conversation with Christina Hall of California State University, Long Beach, and Farzana Nayani. an acclaimed DEI consultant and educator began when Christina sent me a chat message during our recent Advancement Innovation Summit. In the podcast, we unpack the "why" of DEI efforts in advancement, how you actually get started, and the important role that uncomfortable conversations have in moving us forward. Check out Farzana at her site: farzananayni.com

Americans are generous, but who wants to give of their time and who wants to give money? What are the similarities of those that give one or both? What are the differences? And how can nonprofit organizations engage them? Newport One, along with some other top industry experts, surveyed over 2,000 donors prior to the pandemic, and gained some insights into how and why people help others through giving. I got on the line with Craig DePole, president of Newport One, to unpack the survey and what it uncovers for key personas in our giving base. Download the survey here.

Telling your organization's story - and your personal story, is key to connecting with supporters. Who could be better to help us do that then a former standup comedian turned professional storytelling consultant for major non-profits? Carlos Maestas, Founder & Chief Storysmith @ Key Ideas, and author of Mommy Lied to God joins the podcast to talk about how you can best tell your authentic story to engage greater support.

Investing in your students, while they are still on campus, is crucial to your advancement mission. Research tells us that philanthropy is a learned behavior, and your students also have a lot to offer in engaging donors directly and authentically. Jessica Elmore is Associate Director of Diversity Programs for the Kansas State University Alumni Association. She’s passionate about engaging a diverse group of students to help further the University, and that’s why she’s also chairing the CASE Diversity and Student Advancement Seminar, online, October 15-20. RNL is excited to sponsor this special event. Hear Jessica break down the power of an inclusive student advancement program and what you'll hear more of at the Seminar. Register today for the CASE Diversity and Student Advancement Seminar.

Can we raise money in this challenging time? Well, many of our bigger donors have more cash right now, quite a few have seen investments balloon, and the need is very great. Gail Perry spends her time helping fundraisers and non-profit leaders. And she thinks we should look at it differently. It's not about a better "pitch." Sometimes, we just need to get out of our own way, maximize our use of emotional intelligence, the right metrics, and focus on the joy of giving for donors. We unpack what's going on right now in the midst of a pandemic, the best ways that fundraisers can engage donors, and how philanthropy is thriving at a time we need it the most. Find our more about Gail Perry's Fired Up Fundraising at GailPerry.com

Heard about remote engagement, P2P Texting, artificial intelligence, and visual caller ID and wondering how they work? Interested in the latest in crowdfunding, giving days? We've got something great for you. Coming up on Sept. 17-18, we're hosting the RNL Advancement Innovation Summit, free and online. Part of the event is something we call Key Innovation Downloads - 6 sessions that get right into how these new technologies amplify donor engagement and help you maximize fundraising results. On this episode, four RNL innovators drop an quick overview of what's happening with these technologies, and preview their Download sessions. Register for the Summit today - space is limited and we're filling up!

Planned giving is crucial to securing the long-term future of your organization. But to many fundraisers, it's mysterious, scary and something they shy away from. Lori Kranczer from Everyday Planned Giving unpacks why fundraisers shouldn't be afraid of planned giving, and how to work gift planning into just about every conversation. We also talk about shifts fundraisers are making during COVID to address planned giving. Find our more about Everyday Planned Giving at everydayplannedgiving.com

If you're running a non-profit or a fundraising program, you're a juggler. Keeping all the balls in the air is tough, and only tougher in times of crisis. Sarah Olivieri at PivotGround knows this, and she's created a system that helps leaders find confidence, clarity and create the same in supporters. Check out our conversation to hear more. Sarah Olivieri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has been featured on over 50 podcasts and is the creator of the Impact Method™ - a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out. Check out PivotGround to hear more about the Impact Method.

I’m excited to bring back on today’s episode Brady Josephson, managing director of the NextAfter institute. He spends his days conducting experiments, tests and looking deep into the data of donor response to see how we can do a better job communicating with and spurring action from our supporters. We cover what he's seeing as organizations reach out during the COVID-19 pandemic. Thinking critically about all aspects of your appeals is crucial – and testing and experimenting is a big part of challenging the norm and doing a better job with how we convert donors to action is really important right now. We unpack the fundamentals of how any organization can do that right away. Check out NextAfter and their library of experiments.

Have you harnessed the power of artificial intelligence to personalize your communications to donors and supporters, based on what you can see they actually care about? Not too many fundraising shops have, and this is a huge miss. Our RNL QuadWrangle experts, Solomon Grey and Peter Caron, join this episode to talk about the power of AI-driven communications, along with the special features of QuadMail, integrations with RNL Crowdfunding and Giving Days, and virtual events with giving.

Video rules in today’s communication landscape. Whether it’s powerful video for a campaign launch, educational video to help boost awareness of what you’re doing, or even personal videos we can now make and deliver quickly to supporters, fundraisers and non profits need a strong video strategy. We’re in a world where Tik Tok and YouTube are the primary social currency, and if you’re not investing in video, you’re way behind the curve. I got on the line with Doug Scott at Tectonic, a company that works with great non-profits to produce powerful videos, to get his take on how this medium is changing, and the key things non-profit leaders need to do maximize their impact through video. Check out Tectonic at Tectonic.video

It’s a remarkable time for healthcare philanthropy. Every day, our healthcare heroes are on the front lines of the COVID -19 pandemic. And donors of all sizes are stepping up to support them. This virus impacts entire communities, and philanthropy is part of what is going to get us through this. We wanted to hear what it’s like to be in the middle of this every day, so RNL consultant Greta Daniels and I got on the line with Allie Quick,  Chief Philanthropy Officer at the Allegheny Health Network and Beth Heiter, Director of Development at the Office of Medical Annual Giving for Johns Hopkins University Medical.

In a world where we compete with spammers, scammers, and all kinds of causes contacting our supporters, it's become harder to get donors to pick up the phone. Great new solutions, including advanced whitelisting of numbers and visual caller ID can really help. You now have the ability for your organization's logo and even a call to action display on many mobile devices when the call comes in. And combining this calling with other channels like text, personalized video and integrated email really increases ROI. Shad Hanselman provides an overview of these solutions, and their impact.

We're changing things up a little bit here on the podcast. On this episode we hear from Emma Gawor and Sofia Bermejo, two daughters of RNL parents who had their college lives totally changed as their campuses responded to COVID-19. They're highly connected to their friends, they communicate at light speed, and they have a lot of insights on how this pandemic is impacting their education. They've been uprooted from their friends, but they're still doing homework, exams, group projects and now juggling life in social distancing. They're using everything from Zoom to Club Penguin to stay connected. They will be different students and different alumni after this. Hear what they have to say about college life in the health crisis.

RNL's Autumn Horton and Brian Cass unveil the new way we're talking about and thinking about students who can now make contact via expanded, integrated methods like P2P texting, personalized video, and are doing much more than annual giving outreach. It's time to retire the term "student caller" and take our donor engagement to the next level! Find our more about about RNL Digital Engagement Centers

How do you reach the right donor at the right time with the right message? Advanced, predictive and prescriptive analytics can help you do that. Harnessing the data you have, with data available out there in the world can help you maximize your ROI, and provide a better donor experience. Don't worry if it sounds confusing - RNL's Josh Robertson breaks it down and shares what RNL Advanced Analytics can do for your results.

Communicating with supporters about social change initiatives takes planning, investment, and careful use of resources. Vanessa Wakeman, futurist, acclaimed speaker and CEO of the Wakeman Agency knows this. She's helping amplify the voices of mission-driven causes and the people that lead them every day. We talked with Vanessa about how to organize a communication plan, some of the short and long term strategies needed amidst the health crisis, and success she's had with virtual events. The Wakeman Agency

We’ve launched something big here at RNL. The RNL Digital Engagement Center combines advanced predictive analytics with calling, texting, personalized video and integrated email to create the first ever omnichannel solution that continues to leverage your engagement ambassadors to connect personally with donors. We've done this successfully for decades with student ambassadors. And now this outreach can be made and managed remotely, to keep our relationships growing without interruption. I RNL's Renee Vaillancourt, Autumn Horton and Shad Hanselman to talk about the Digital Engagement Center revolution and what it means for Advancement. Find out more about the RNL Digital Engagement Center

Making a strategic plan for your donor outreach that encompasses all levels of donors is really important. With resources tightening, that strategy has high stakes now more than ever. Our RNL consultants have been working on a daily basis with partners facing these challenges. One of them is Jay Finney, who has been doing this for decades across a wide range of charities. Jay grew up around philanthropy, and for decades now has helped organizations craft donor outreach strategy. I got on the line with Jay to talk about crafting a strategic engagement strategy, how to look at ROI, and the best ways to move forward with a tight or uncertain budget.

Making sure your books are clean, and that you can account for how gift resources were driven to your cause is a key part of engaging donors. We talk with with Tosha Anderson, founder of the Charity CFO, about what good non-profit and charitable accounting looks like, how it's more than just numbers, and how we can best serve supporters who want transparency and accountability. The Charity CFO

Pressure in higher education advancement offices is high right now. In part from the economy and how tough it is for many donors. And in part because the double whammy of economic issues and real enrollment concerns amidst this crisis are causing institutions to evaluate budgets. Motivating your team, especially when you can’t be with them physically during a difficult time is a key challenge. RNL’s Meg Weber has been through tough economic times before in her career and has successfully led teams through them. I got on the line with Meg to talk about how to be a good campus partner, maintain the morale of your team, and do what’s necessary to emerge from a crisis like this with strong donor engagement.

On this episode, Shaun Keister, Vice Chancellor for Development and Alumni Relations at the University of California, Davis talks to us just a few days before their annual giving day. We discuss maintaining relationship with donors amidst the COVID-19 crisis, how donors are responding, and what we've learned from previous financial crises.

Matching gifts can increase an annual giving total in the range of 10% and also can really help boost major gifts. But it’s a challenging time right now. I was wondering, are companies pulling back on this support during the challenges of this health crisis and economic slowdown? Teddy Callow at HEPData reports that corporate social responsibility through matching gifts are an important part of the philanthropic response to the crisis and numerous companies have increased their matches.

As we navigate uncertain times, a big question has arisen for many higher education fundraisers: What do we do with our spring or summer giving day? About half of higher education giving days are held between February and June, and they've really taken off in popularity. Many institutions rely on them for end of the year excitement, and to meet their important donor and dollar goals. In a recent RNL poll, most respondents told us that they have altered their giving day strategy due to the COVID-19 crisis. But that doesn't mean it's time to cancel your giving day. A number of recent giving day successes have shown that it is possible to host an engaging, exciting, and even record setting giving day even in this economy and amidst the crisis. RNL's Chad Warren and I sat down (virtually) with Lola Mauer, Associate Vice President of Strategy and two time alumnae of Ball State University on their record breaking “One Ball State Day” on April 7, which eclipsed over $511,000 from nearly 5,400 donors from all 50 states. Give a listen to our Fundraising Voices podcast to hear Lola tell us about the day, and the team's strategy going into the event.

Janice Cunning at FundraisingLeadership.org talks with us about investing in yourself as a leader, including with coaching, to help build and retain high performing teams, navigate challenge, and transform your organization. Find our more about Janice and Fundraising Leadership here.