Higher Ed Live

The Future U Podcast took the show on the road in its fifth and most recent season. Hosts Jeff Selingo and Michael Horn wanted to understand what's changed on campus communities across the United States. Through dialogue with students, faculty, staff, and administration, Jeff and Michael tapped into the most pressing issues facing colleges and universities today. Listen in as Jeff shares key highlights from these conversations with HigherEdLive host Nicole Lentine.    Access podcast transcript on PodBean. View the video with captions on Conduit.   Sign up for our newsletter at https://www.higheredlive.com/.   Follow HigherEdLive on social media: Instagram Twitter Facebook YouTube 

Erica Music's educational journey led her to develop strategies to rejuvenate adult learners who carried complex responsibilities while earning a degree. In this episode, Erica shares how her journey impacted her life and makes recommendations for how colleges and universities can better reach and support adult learners.   View Erica's website. View the video with captions on Conduit. Access podcast transcript on PodBean.   Sign up for our newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram Twitter Facebook YouTube 

The pandemic forced higher ed institutions to quickly shift to online and hybrid learning methods. For Dr. Dustin York at Maryville University in St. Louis, it inspired a creative re-envisioning of how to deliver his coursework — spanning in-person, Zoom, and multiple online asynchronous sections of the same course. Listen in as he discusses his “omnichannel education” approach, including what inspired this method and the technology stack that supports it.   View the video with captions on Conduit. Access podcast transcript on PodBean.   Sign up for our newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram Twitter Facebook YouTube 

Honest, transparent, and timely communication is the basis for the most fundamental relationship between leadership and the campus community; particularly for leaders bringing institutions into the future. Teresa Valerio Parrot and Kylie Kinnaman of TVP Communications join host Nicole Lentine to discuss how to plan and execute thoughtful change communications across a campus community and its stakeholders.   View the video with captions on Conduit. Access podcast transcript on PodBean.   Sign up for our newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram Twitter Facebook YouTube 

15% of the global population is disabled, and yet countless organizations, companies, and leaders neglect key steps to make their content accessible to everyone. In this conversation, Accessible Social creator Alexa Heinrich outlines why accessibility is vital and how to ensure your content is inclusive and accessible for people with disabilities.   View the video with captions on Conduit. Access podcast transcript on PodBean.   Alexa's Links: Alexa's website: https://www.therealalexa.com/  Accessible Social: https://www.accessible-social.com/ Social Media Tea: https://socialmediatea.com/   Sign up for our newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram Twitter Facebook YouTube 

If one thing is certain, change in EdTech is constant. Mergers and acquisitions can lead to great opportunities for innovation. This discussion, featuring the CEO of Capture Higher Ed, Len "Nappi" Napolitano, and the Managing Director of Tyton Partners, Max Woolf, will provide you with an in-depth perspective on the opportunities to support student success that consolidation and investment may bring.   Sign up for the newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram: https://www.instagram.com/higheredlive/ Twitter: https://twitter.com/higheredlive Facebook: https://www.facebook.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive

Stephanie Geyer and Gil Rogers reconnect and chat about the opportunities for campus professionals to leverage experience and a little "sweat equity" to challenge the status quo. You'll hear some amazing updates from Stephanie and her latest adventures in her new role.

HigherEdLive is back for season two! Hear from Executive Producer Gil Rogers on what to expect this season. Sign up for the newsletter at https://www.higheredlive.com/   Follow HigherEdLive on social media: Instagram: https://www.instagram.com/higheredlive/ Twitter: https://twitter.com/higheredlive Facebook: https://www.facebook.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive

In this week's episode it's stated that “we're still following an advancement playbook that was written in the eighties”. As uncertainty surrounds the ongoing pandemic and a rapidly changing tech landscape, institutions cannot rely on the traditional playbook to engage their communities. Join our guests as they break down how institutions can best adapt evolve and expand to build more meaningful engagement.  Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

The traditional vision of the student admissions journey is fairly singular -- it's a simple, seamless journey, beginning at admission and ending with graduation. However, in reality, it is much more complex with numerous touchpoints, decision factors, and a long list of questions and concerns. Join us this week as we discuss how institutions can utilize journey mapping to create a better student experience.    Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

Events over the past year-and-a-half accelerated consumer's digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in this new virtual world.  Join us this week as we unpack the role of digital marketing as major part of an institution's comprehensive communications strategy. Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

Spring 2020 ushered in a new reality for many, and now over a year later we're getting our first snapshot of just how things have changed. According to the National Student Clearinghouse's spring 2021 Current Term Enrollment Estimates report, challenging times forced higher education enrollment to hit new lows for a 3.5 percent annual decline. Conversely, however, the same uncertainty seems to have driven students back into graduate classrooms, bringing in 124,000 new students for a 4.6 percent increase in graduate enrollment. Join us for this week's episode where we break down just how Graduate Recruitment is Changing with Director of Graduate Admissions at Roger Williams University, Marcus Hanscom. Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

With many students stuck at home, they're facing a new internal struggle over how they want to engage with their continued education, leading many to forego their four-year institution plans in favor of a community college. Join #HigherEdLive this week to hear ways in which traditional four-year colleges and universities can tackle transfers and become better partners to support community college students. Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

The COVID-19 pandemic has brought about a long list of concerns regarding the traditional admissions cycle. While some will fade away once a sense of normalcy returns, others like standardized testing appear to have more staying power. This week on #HigherEdLive host Alice Arredondo sits down with Akil Bello from FairTest and Michael Hunt from the University of Maryland, Baltimore County breakdown the impending Destandardization of Admissions Testing. Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

As we all are well-aware, the pandemic hitting in the midst of yield season operated as an immediate catalyst for change, forcing people on all fronts of education to reinvent the wheel in many ways. Now, as we sit on this faltering precipice of a return to normal (or a new normal), the question of what happens next now looms. Join us this week for a fireside chat with an Len "Nappi" Napolitano to here what's next for higher ed.  Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

Diversity, equity and inclusion is a growing focus for many institutions, but the intent behind this work and how it's being done can vary drastically from school to school. Join Behavioral Scientist Dr. Kevin Sansberry, II to hear how some institutions have interpreted the conversation on their campuses.    Host: Dr. Kevin Sansberry, II Guests: Sonja Jordan, Ivy Tech Community College and Jasmine Amegan Rosario, University of Massachusetts, Amherst   Sign-up for the newsletter now: https://www.higheredlive.com/ Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

A return to legacy strategies may be easy and comfortable, but is that the legacy YOU want to leave on your institution and profession? Join us this week as three enrollment managers breakdown their own strategies and what they think is the best path forward.  Watch the episode online: https://bit.ly/3gxF6qj Don't forget to subscribe to our newsletter: www.higheredlive.com Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/    

Higher Ed Live is back! Hear from Executive Producer Gil Rogers on what is to come this season of Higher Ed Live.  Sign-up for the newsletter now: https://www.higheredlive.com/ Instagram: https://www.instagram.com/higheredlive/?hl=en Twitter: https://twitter.com/higheredlive YouTube: https://www.youtube.com/user/higheredlive Facebook: https://www.facebook.com/higheredlive/

In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed's leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU's transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU's marketing and brand-building strategies and LeBlanc's approach to presidential communications.

TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies. In this Higher Ed Live broadcast, we'll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT's successful TikTok channel and will join the discussion to share what content works, what doesn't work, and what's up next for his TikTok content calendar.

College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombuds offices are designed to be environments that adhere to the International Ombudsman Association (IOA) Standards of Practice: confidentiality, informality, neutrality and independence. Ultimately, ombuds provide a brave space for individuals to discuss concerns, learn to navigate their environments, and build communication skills while being treated with compassion and empathy. In this episode of Student Affairs Live, host Dr. Heather Shea discusses the important partnerships between Ombuds Offices and Student Affairs with three panelists, Drs. Shannon Burton, D. A. Graham, and Jennifer Schneider.

Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences. “Wow,” they'll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swingle from Funnelback for a lively conversation about the tools available to focus your efforts and make a real impact on the lives of students.

With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you'll hear from some of the strongest and most influential voices within higher ed as they discuss the state of the higher ed landscape with a specific focus on marketing and enrollment operations.

What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders? On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude practitioners to share what they are learning, practicing, and the impact they see.

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware's successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can: Help universities deliver on their mission Lift the academic brand, including its sub-components (e.g., schools and departments) Become a powerful communication vehicle with far-reaching and bottom-line impact

What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role? On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school's brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we'll talk to influencer marketing experts about connecting with faculty members and recruiting them to be your next generation of influencers.

What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs? On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion. This episode will explore both the underlying frameworks driving this work as well as the practical strategies and approaches to enhance praxis. This free episode will air live on Wednesday, October 2, 2019 at 1 p.m. ET. To watch the archived video, return to this page at any time after the episode airs.

After the announcement that a prominent institution was “ending” it's phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strategy for the future.

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.

Generation Z is our most nervous generation (and let's not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you'll learn why it's more important than ever not to shy away from these topics and how to recreate this effort on your campus.

How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice? On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice. This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

The National Association for College Admission Counseling's (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference's Local Advisory Committee and discuss what you shouldn't miss at this year's event.

Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we'll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian's comments. Learn how they made the most of a trending moment.

Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.

Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men's behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more. On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how student affairs professionals can put theory into practice to foster men's transformative learning and development across their identities without reifying their privilege and dominance. This episode is being promoted in partnership with ACPA's Coalition on Men and Masculinities.

Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times. On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.

You've heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.

These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that'll “go viral”), the pressure to produce moving pictures has never been greater. But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently? In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you're making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be. In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU's Enterprise Marketing Hub.

It's 4:20 p.m. Do you know where your prospective students are? Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies. With enrollment rates down it's all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.

If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it's an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? What is the student's state of mind? Is helping these students your responsibility as a higher ed leader? Get these questions and others answered as you listen to a conversation between Dr. Michael Horwitz, President of TCS Education, Travis Allen, President of Trident University International, and Joe Sallustio, COO of Claremont Lincoln University and host of this broadcast.

“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination. On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.  

For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it's Day of Giving to new heights with key partnerships and shared governance.

How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boarding houses have on design trends? Learn the answers to these questions and more as host Tony Doody interviews Dr. Carla Yanni (architectural historian in the Art History department of Rutgers University).

Jay Baer has been named one of the world's most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he'll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell. In addition, Jay's firm recently reviewed websites of the top 50 universities in the United States based on undergraduate enrollment. Convince & Convert discovered five primary best practices around which the most successful schools focused their website marketing efforts, which Jay will outline.

The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The conference is open to any professionals, public or private, who are looking for a low-cost, high-value professional development opportunity to learn and share best practices, build their professional network, and gain the inside track as they return to campus recharged, refocused, and ready to go. In this session members of the SUNYCUAD leadership team will preview this year's conference, discuss critical issues that the attendees will explore, and reveal this year's winners for the Awards for Excellence and the Charlton Scholars Awards.

When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.

Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education. On this episode of Student Affairs Live, host Keith Edwards speaks with Sonja Ardoin, Ph.D. and becky martinez, ed.d. co-authors of the new book Straddling Social Class in the Academy. This episode will discuss the lessons from the 26 narratives of students, faculty, and administrators from working class and poor backgrounds from the book and implications for student affairs practitioners, practice, and policy.