Podcasts about marketing live

Today, Mary Keough is in the house! And she's talking product pages. Mary is fresh off a big website project for CoLab and is here to share her knowledge.

Today, we're joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.

We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing. Check out Irish agency work on this episode's page on our site. Grainne Wafer of Diageo, Karen Martin of BBH, Rory Hamilton of Boys & Girls, Michelle Spillane of Paddy Powers and Patrick Hickey formerly of Rothco, join me at The Guinness Storehouse in Dublin. Thanks to Analytic Partners, LinkedIn and Guinness for their support.

Today, we're joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he's here to talk about how to stay true to your brand while working with agencies.

Noctua News | T06 E23 | Nvidia, Copilot, Alphabet marketing live (Noticiario) Noctua News es una iniciativa de Andromeda Capital EAF (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.andromedacapitaleaf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) que tiene como objetivo mantener informado a sus oyentes a través de una selección de las noticias más relevantes del mundo de la tecnología y las finanzas. Andromeda Value Capital es un fondo de inversión que pueden contratar dentro de Renta4 Banco, no tiene compromiso de permanencia, y el importe mínimo es simbólico, de 10 euros. Pueden comentar estas y otras noticias a través del canal de Andromeda Capital EAF en Slack: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://t.co/NIFlSC1qv0?amp=1⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Noctua News también está disponible en los siguientes canales: - Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/2MsYqOVZszLcG5xL2X8Z7K⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Apple Podcats: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/es/podcast/noctua/id1459028425⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Anchor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/noctua⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Google Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9hMGUzNjBjL3BvZGNhc3QvcnNz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - iVoox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ivoox.com/podcast-noctua_sq_f1702277_1.html⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Pueden contactar con Andromeda Capital EAF: - por email en ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@andromedacapitaleaf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - en la página web ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.andromedacapitaleaf.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - en redes sociales (Twitter (@andromedavalue), Instagram (@andromedavaluecapital), LinkedIn, Facebook) y en el canal de slack Presentadores: - Flavio Muñoz: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/flaviomunoz/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: @FlavioMunozM - Juan de Dios Gómez Gómez-Villalva: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/juandegomezgv⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: @JuandeGomezGV Colaboradores: Silvia Lanzarote Vargas

On this week's IML we're joined by G76's own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we're going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

On today's IML, we're joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?

Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.

Today, we're talking about what's working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.

We're talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it! We're joined by some G76 writers - Mary Tomlinson and Nihal Shetty.

Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.

Welcome to this special episode of Manufacturing Happy Hour, recorded live at the 2024 Industrial Marketing Summit in Austin Texas, where we chat with five awesome industrial marketers about the evolution of industrial marketing. The episode is divided into three parts and you'll hear why an industrial marketing event is so important at the beginning of 2024, what a rebrand can really mean to an industrial company and how you can effectively market something that is a small part of a bigger industrial solution and make it exciting. Plus, we also talk to our brilliant marketers about what meaningful marketing looks like to an engineer, how B2B marketing can be just as cool and B2C, what industrial marketers should be taking advantage of right now. So join Chris as he talks with Adam Beck, Director of Marketing at CADENAS PARTsolutions, Kerry Nedic, Strategic Marketing Leader at Baker Hughes, John Joyce, Founder & Systems Architect at Brijr.io, Amanda Marx, Senior VP of Marketing, Digital Strategy and IT at HARTING Americas and Melissa Geertz, Director of Marketing at Grey Solutions, for loads of excellent advice, insights and inspiration. In this episode, find out: How things have changed in industrial marketing since the summit started in 2018 Why an event around industrial marketing is so important at the beginning of 2024 Where our marketing leads see the industrial space going over the next few years What is most exciting in industrial marketing at the moment? How you market a niche product that's a part of a bigger industrial solution and make it interesting Ways industrial marketers can stand out when talking about the labor issue and sustainability Marketing's role is about building a reputation with audiences that matter Number one focus for industrial marketers right now How AI is going to change the way industrial marketers operate What a rebrand can mean for an industrial company Mistakes industrial companies make when it comes to getting their message out there Investing in marketing isn't only about financial investment, but time and energy too Why it's so important that sales and marketing are aligned Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “The marketing experience, the customer experience as a whole, is going to change for industrial companies over the next few years because industrial companies are just waking up to the value of the whole customer experience.” “We're small, scrappy teams and I don't see that changing. But I think we are going to get so much better because of what AI is bringing to the table. So a small scrappy team's ability to generate good content at scale has never been more possible.” “The buyer's journey evolves and it changes. And it's so important to make sure that your strategy and your brand reflects that and addresses the buyer needs.” Links & mentions: Connect with our industrial marketing leaders on LinkedIn: Adam Beck https://www.linkedin.com/in/adambeck79/ Kerry Nedic https://www.linkedin.com/in/knedic/ John Joyce

A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.

Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy.

How do you create a website that turns potential buyers into new customers? Lots of love and care. This week Beth Bauer joined IML to share how she manages her industrial website's best features, tips learned from mistakes made along the way and resources that will help you improve your own digital address. We also got to hear from the website's developer, Tim Roenicke. Check out their site for inspiration! fullertontool.com

We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin discuss what's new and how to create and analyze your paid search campaigns successfully.

It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing questions.

Lights, camera... Time to elevate your company's video production on this week's IML! As requested by IMLers, we brought senior videographer Nick Tacony back on the show. He walks us through finding talented producers, building a video strategy and winning each stage of the production process.

We've all seen (and scrolled right through) a product's technical spec sheet. They're not engaging and fail to capture your company's unique point of view. So how do you create compelling technical content that your customers care about? Some of our writers — James Boeckmann, Grace Halverson and Nihal Shetty — tackle that very question in this episode

Customer interviews, third-party reports and Google searches are great, but they'll only take your marketing research so far. On this week's IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including: How to effectively conduct surveys How to find credible sources How to keep up with the latest market shifts Listen and learn how to strengthen your customer and market research!

Enter the world of AI by listening to actual use cases and tools such as: - Video transcripts with Descript - Blog outlines using Chat GPT and Claude - Audio refinement with Abode Podcast - And more!! The IML community came together to share our favorite AI tools for this episode, but we'd love to keep the conversation going! Let us know how you've been using AI in the comments! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one!

We're pleased to introduce two veteran product launchers to the IML community this week: Jeff Shaffer and Dan Purkat of Graco. Jeff and Dan take us through the key steps of a successful product development process. We'll cover: Rooting yourself in the voice of the customer When and how to convince the engineering team to pivot Marketing with distributors vs. to end users And more! Stay tuned for part two of this conversation, where Jeff and Dan take us through the product launch itself and share their experiences and lessons learned. When published, you'll be able to find it in The Manufacturing Marketer podcast link below. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

Tom Goodwin is back for our first ever live event in London. As uncensored as ever, we cover all things digital transformation to the biggest myths in marketing, this time with some thought provoking questions from a live studio audience.Timestamps:00:00 - Start01:06 - Tom's background03:21 - Why Tom kept getting fired05:08 - What technology will change our lives?08:34 - We don't care about consumers10:21 - What opportunites are there?12:45 - Things that aren't changing16:52 - Jingles18:02 - Are brands dead?20:32 - Questions20:53 - The online advertising emperor has no clothes25:38 - Why are brands not calling out social media companies?28:28 - Biggest barrier to deliver on digital transformation31:45 - Should marketers be more respected?37:04 - How important is trust?42:17 - Why did Tom keep getting fired?44:49 - Is there ageism in marketing?49:22 - Does not having kids make Tom more uncensored?

If you work in marketing, you've worked with your company blog. In this episode, we'll lean on Gorilla 76's technical experts, Digital Creative Director Randall Zaitz and Lead Developer Rui Huang, to cover best practices for a clean user experience including… • How to level-up your blog from the WordPress default • Key elements worth including in your design • How to tell developers EXACTLY what you want ---------------- Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

What you need, what you don't, and how it's used - refine your marketing tech stack with these foundational tools. Listen in on Peyton, Brendon, Kevin and Patrick talking about everything from integration to use cases with the IML community. You'll learn about: What our tech stack looks like How to troubleshoot on Wordpress & with tag plugins The necessary tech stack for a small marketing team What tools our IMLers use & how they use it

Give your future customers the gift of going second with social proof marketing. In this conversation G76 Conversion Writer Allen Fennewald joins Brendon and Peyton to unravel the path to successful storytelling. We cover: > Making the most of customer interviews > How one long-form case study can become all the content you need for a social proof campaign > Common pitfalls – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

Shelby checks in to talk about her event Damn Good Marketing Live! If you're an entrepreneur, marketing professional or creative this event is made for you. Damn Good Marketing Live is THE event for all you trailblazers out there, ready to level up your digital marketing game. We're diving deep into the ins and outs of building your brand online, understanding the legal aspects, and unlocking the secrets to scaling your business. Get ready to unleash your marketing superpowers and take your brand to new heights. Let's freakin' get it!Get your tickets here:https://www.eventbrite.com/e/damn-good-marketing-live-tickets-675551070437ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby...

Now that Google Analytics 4 (GA4) is actually here, how confident do you feel that you're using it effectively? In this screen-share heavy episode, we cover: What has changed from UA to GA4 Reporting views worth exploring Events and metrics that matter to leadership How to archive your data from your old UA properties – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- Episode Summary Has your website lost its sparkle? Are you struggling to generate as much traffic as you once did? We've got you covered in this episode as we shift gears to explore the reasons behind dwindling website traffic and the role of SEO in reviving it. Matt Lozar and Brad Bialy delve into the importance of seeing your website as a living entity requiring regular check-ups, maintenance, and rejuvenating updates to better serve your audience in today's fast-paced digital realm. Content, they say, is king. But what good is a king without a strategic plan of action? In this episode, we map out the need for a comprehensive and cohesive content strategy. We share the significance of creating purposeful content, rotating around a central theme or goal. We also discuss the power of having a dedicated team to manage your social media accounts, allowing your content to reach its full potential and hit the right audience at the right time. Tuning into the needs and motivations of your target audience is critical. On this episode of InSights, the leading podcast for recruiters, we dissect how to identify their needs and craft compelling content that resonates with them. But that's not all! We also highlight the often-overlooked aspect of online reviews and their impact on your brand. The stats don't lie - most customers refer to reviews, and a large chunk specifically looks for negative ones. We delve into the importance of gathering positive reviews to control your brand's narrative. Finally, we share insights on aligning your strategies and tactics with your business goals, ensuring that your efforts lead to meaningful progress. Whether you're a veteran recruiter or still wet behind the ears, there's something for everyone in this episode! Stay tuned. ------------- EPISODE 122 SEGMENTS:  (0:00:01) - Welcome to the Show and How Should YOU Respond to a Decrease in Leads? (12 Minutes) What was done before to attract customer traffic? Could it be an issue of website optimization? Websites need to be treated like a living, breathing part of your business, needing regular maintenance and updates to keep up with the ever-changing digital marketing landscape. Finally, look into SEO techniques to help increase website traffic. (0:11:41) - Importance of a Cohesive Content Strategy (5 Minutes) Are you looking to take your recruitment marketing strategy to the next level? We discuss how to create and maintain a comprehensive content strategy that will keep your target audience engaged and ensure that every piece of content you create has a purpose. We explore the importance of having a theme or goal that all pieces of content, such as blog posts and podcasts, will revolve around. This will help make everyone's job easier and ensure that all content is in alignment with a North Star. To round out the conversation, we explain the need for a team to manage your social media accounts. (0:17:09) - Teamwork in Social Media Strategy Running (12 Minutes) We explore the importance of having a team to help you execute your social media strategy. We also discuss the need to understand and play to the strengths of each team member, and how to decide which platforms are most important to focus on for your industry and audience. (0:29:18) - Understanding Target Audience and Online Reviews (4 Minutes) Identify your target audience and create content that speaks to their needs. Understand the motivations and pain points of potential candidates, and use this knowledge to create content that captures their attention. Consider the value of online reviews and how they can affect your brand. (0:32:59) - Online Reviews' Impact on Your Brand (14 Minutes) We talk about the importance of actively seeking positive reviews to control your brand's narrative and protect against potential negative reviews. Statistics from a survey by Search Engine Journal show most customers read reviews when shopping online and 96% look for negative reviews. This impacts job seekers and the importance of having more than 100 reviews, as well as a rating higher than 3.3 stars. Creating a proactive strategy for generating positive reviews is necessary. (0:46:57) - Exploring Business Goals and Strategies (8 Minutes) Identify the best strategies and tactics to reach your business goals. Understand your business goals and objectives to create a successful roadmap. Assess current efforts to understand what works and what doesn't. Identify new areas of opportunity to drive your business forward. Find a consultant that you can trust to provide the best advice for your company. ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS    

Proactive vs. Reactive Marketing (LIVE Coaching)  Hosted by: James Patrick   On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. “Be seen, be heard, be read.” IN THIS EPISODE Current casting announcements. What the difference is between reactive and proactive marketing. The reason your business may not be consistent. Why proactive marketing is so powerful and effective. Can you create leads? Tapping into your target audience. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this special episode, Peyton and Brendon welcome back former IML co-host Mary Keough. Mary has been the head of marketing at Map My Customers for 122 days (at time of publication). In that time, she's launched an entire Go-To-Market strategy in the form of positioning, content, demand generation and live events. Tune in to hear how she did it. --------- Don't miss the next Industrial Marketing Live show by registering at industrialmarketinglive.com

Do you have a hard time thinking of stories that you can use in your marketing material? Are you wondering how to get started using stories in email marketing?    Listen in to this LIVE storytelling exercise that I completed with Lauren Fulton, business coach at The Rebranded Teacher Academy and host of the Rebranded Teacher Podcast. You'll hear us brainstorm stories from Lauren's everyday life that could be used to promote one of her digital products, and you'll also witness Lauren's AHA moment when she discovers how storytelling actually helps clients connect to the real value of the product.   Borrow our brainstorming pattern and start using stories in your email marketing today!   Lauren is co-host of The Teacher Seller's Summit which is happening July 6-9, 2023.  I'll be hosting a storytelling workshop where you can learn step-by-step methods to add more stories to your email marketing with ease. If you are a teacher with a business, you don't want to miss this conference which is jam-packed with incredible speakers who can help you grow your business. (Seriously–the talent that will be there is outstanding!) Grab your ticket HERE! Listen to this episode to learn: How to brainstorm story ideas to use in email marketing Why you don't need exotic stories to connect with clients–seemingly “boring” everyday life stories will work! How to transition from stories to selling in emails How storytelling communicates the REAL value of the product or service and connects with clients in a way that facts do not Your business big sis, Megan    Connect with Lauren Fulton: The Rebranded Teacher Podcast The Rebranded Teacher Academy The Teacher Seller's Summit Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!

In this episode, we're talking about a foundational element of go-to-market strategy: the narrative. Joining us to unpack how story provides the framework to really get at what you sell and why it matters is G76 writer and novelist Grace Halverson. Simply put: Stories are memorable. And when well told well, they can help your buyer advance in their customer journey as the plot marches forward. Commit to telling the same story in every facet of your marketing, and its power is amplified. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

Google's Marketing Live 2023 event showcased the search giant's innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google's ecosystem. Cool, right? Well… maybe not.… The post The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386) appeared first on Tim Peter & Associates.

As marketers, some of the levers we'd like to pull seem harder to reach. Culture is one of those levers, but its effects (good or bad) run deep. Spoiler alert: We believe strong culture begets stronger marketing. So how can we strengthen our company culture from our marketing seats? We dive into that and more with Jon Franko, culture-building champion and co-founder of Gorilla 76. – – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

On this episode of Making Elephants Fly, Terry sits down with Dan Russell.  Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K. Join Dan and Terry as they talk about:  The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.In this episode, the podcast host of the Long Game Podcast, Alex Birkett, is joined by Ali Orlando, Devin Bramhall, and Anum Hussain to discuss the current landscape of content marketing and where it's headed. They emphasize the importance of adapting strategies to fit specific industries and audiences, building a strong foundation before trying out new content marketing tactics and understanding audience needs. They also discuss the potential of AI in content marketing, with some seeing it as an opportunity rather than a threat. TopicsWhat Are Your Marketing Superpowers?What Changed Devin's Mind About Content Marketing RecentlySEO As the Foundation of Content StrategyWhat HubSpot's Content Approach Would Look Like TodayThe Meaning of Thought LeadershipWhat a Strong Foundational Content Strategy Looks LikeIs ChatGPT Going To Take All Our Jobs?What Many People Disagree About Content MarketingShow LinksVisit The Long Game for more amazing podcast contentVisit Omniscient Digital for more amazing podcast contentConnect with Omniscient Digital on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Podcasts are an underutilized promotion and distribution channel for industrial companies. This week on IML, we're talking with manufacturing podcast titan Chris Luecke, host of Manufacturing Happy Hour about why that should change. As a channel, you won't find many with an audience more engaged to hear content. Plus, podcast production is more accessible than you might think. We cover: Why and how podcasts fits for manufacturers Producing a consistent show “Guesting” Repurposing content … And so much more! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.  If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email that works to revive dead leads and makes you more money What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients The best books for I Love Marketing listeners to grow from start-up to accelerated growth What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

In this 45-min session, the Industrial Marketing Live community peppers Hubspot Account Manager Charley Vlietstra with questions and the Gorilla team shares some helpful tips to maximize your CRM and Marketing Automation Platforms from increasing adoption to improving your data hygiene. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

IML's vendetta against poorly leveraged trade shows continues with some added firepower: Enter MJ Smith. MJ, who is now the VP of marketing at CoLab, will walk us through her trade show journey taking a company from 40 shows a year to the targeted, result-driven strategy she's using today. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

There's no question of TikTok's almost omnipresent use, but is it the right move for your industrial marketing strategy? On this episode of Industrial Marketing Live, the Gorilla 76 team is here to break down all things TikTok.

Trade shows are often a huge line item in a manufacturing company's budget – even when the ROI on these shows is unclear at best, they continue to be a necessary activity year after year. So if you're going to exhibit at a tradeshow how can you maximize your returns? The Manufacturing Millennial Jake Hall joins the IML team to break down: - Engagement strategies before, during and after the event - How a product first message could be hindering your success - Leveraging the moment for content and networking - When you should exhibit vs. when you should attend – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

On this episode of Industrial Marketing Live we're talking influencer marketing and personal branding with Eddie Saunders, Jr. With some help from the Gorilla team, Eddie covers: - His buddy branding journey - How he created a personal brand - Where he sees the value in influencer marketing for industrial - What the heck is the difference between a personal brand and influencer marketing anyways? – Join us live on future IML sessions! Learn more and register at https://industrialmarketinglive.com.

On this episode of Industrial Marketing Live, G76 Conversion Writer Allen Fennewald takes the stage to discuss the tactics that will transform your copy from sufficient to great and even shows a few example ads from other industrial companies. We'll cover: ⚙️ In-feed consumption ⚙️ Relevance and message-matching ⚙️ Selecting the right messaging tactics (and our favorite tactics to deploy!) – Join us live on future IML sessions! Learn more and register at https://industrialmarketinglive.com.

Today's episode of the GaryVee Audio Experience is a throwback impromptu keynote from 2008 on the NYC streets! I had plans to give a more formal talk, but plans fell through and I had to adapt! I talk all about why social media was still a baby back then, patience, understanding what advertisers want, how to win at marketing, truly caring about your users and so much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary leading the discussion, we'll cover everything you need to know about using Google Ads for industrial marketing. Are you wondering if Google Ads is the right choice for your company? Our in-house experts Mary, Brendon, and Aren will share their personal experiences and examples of how they did or didn't use it effectively. We'll also walk you through the setup process, including how to choose the right keywords, the importance of high-intent searches, and the difference between exact, phrase, and broad match. We'll also give tips on how to avoid negative keywords and the common mistakes people make when bidding on "price" keywords. Once your campaign is up and running, we'll show you how to optimize it for maximum results. We'll cover Google's recommendations and explain why it's not gospel, but rather a starting point for collecting data and making informed decisions. With time as your friend, you'll learn how to make the most of your campaign and use it strategically. Finally, we'll give you a sneak peek into a real-life example of a SERP (Search Engine Results Page) for a CRM tool and explain the importance of landing pages and relevance and message matching. Join us on The Manufacturing Marketer and master the art of using Google Ads for industrial marketing today! Register to join us on our next show or learn more about Industrial Marketing Live at www.industrialmarketinglive.com.

Going into 2023 with more clarity, more compelling offers, and better target marketing! If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break the internet and reach people How to leverage other people's capabilities and capacity to grow your business and make more money How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars What coaches can do to profitably scale their business, methods, techniques, and results How to generate more leads, increase your conversions, and serve and multiply your Clients The secret to orchestrating a referral system that brings in A LOT more referrals Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR