Podcasts about marketing live

Se battre pour la première place sur Google, c'est peut-être bientôt une question dépassée. Avec l'AI Mode, l'enjeu pour les annonceurs devient tout autre : intégrer ses produits et ses services directement dans la réponse générée par l'IA. Le Google Marketing Live 2026 a posé les bases de ce nouveau terrain de jeu dans Google Ads.Dans ce WAMactu, Marine Joly, consultante Paid/SEA à l'Agence WAM, décrypte les annonces du Google du Marketing Live 2026 qui vont changer le quotidien des équipes publicitaires et ce qu'il faut faire maintenant pour ne pas être pris de court.Au programme :Pourquoi les enchères au clic vont laisser place à une logique d'intégration dans la réponse IAAI Max, nouveaux formats conversationnels, IA Brief : les outils à connaîtreLa stratégie pour préparer ses campagnes avant l'arrivée de l'AI Mode en France

Host: Nadia Cameron, Publisher | Editor – Marketing Live shopping, a blend of live video, real-time interaction and in-stream checkouts, is becoming a significant incremental ecommerce growth lever. Global figures suggest living shopping will tip an eye-watering US$2 trillion by 2030 and hit $1 trillion this year. It’s already revolutionising retail in Asian markets: Live shopping in China represents 80 per cent of the incremental growth in the ecommerce sector. A big driver for this gamified commerce phenomenon? FOMO. Per eBay research, almost half of Australians (48%) are driven by fear of missing out in their shopping habits, and one in two say they’ve missed out on coveted limited edition or rare items they would have liked to have purchase. With such insights to hand, eBay Live launched in Australia just in time for Christmas, coupling the livestream broadcasting format with its goods marketplace. First port of call: The growing collectables audience of buyers and sellers on its platform (30 per cent of Australians are collectors). Over the last 3-4 years, eBay took a position that it wasn’t going to be a marketplace for everyone and everything, says eBay head of marketing and communications, Zannie Abbott. Core categories for eBay include car parts and accessories, pre-loved fashion and the ballooning category of collectibles and trading cards. “There are other places where you can buy your tissues and your nappies, but we really are the place to go for the things you love, and we have really doubled down in specific focus categories where we know we have a right to win here locally in Australia,” she says. “There is a perfect synergy around community, commerce and culture as an opportunity that really is ripe for us.” eBay Live has been natively built into the marketplace and app. Users can go straight into a live stream and start bidding and buying, participating in short auction bursts running for just seconds. The local rollout took a snappy six weeks thanks to learnings from US and UK launches, cross-functional collaboration and an “agile” all-in approach to innovation fuelled by a low-ego culture, says Abbott. Trust is at the heart of the offering, continues eBay Live category manager, Eric Chen. Every seller is vetted, handpicked as much for personality and broadcast potential as they are for their selling prowess. Tapping directly into FOMO and culture, eBay chose to make its first Aussie livestream secret, featuring AFL superstar, Buddy Franklin, who auctioned rare, signed AFL trading cards for just $0.01. The global trading card games market is forecast to grow to $18bn in the next five years. “It's incredibly exciting for everyone tuning in at the moment, but that also then turns into content afterwards that reaches a much bigger audience,” Chen says. “We just had a stream last week with Veronica Taylor, who was the original voice of Ash Ketchum for the Pokémon 30th anniversary event. These moments are something we’re able to build through eBay Live, which previously we didn't have a platform for, and create these special moments.” To grow awareness and education, eBay Live’s marketing strategy emphasises owned channels and grassroots connection. It’s leveraged five collectible toy events, undertaking live activations on stage to build momentum, interest and excitement in the entertainment-with-commerce proposition. Using the starting point of behaviour, iProspect national managing director, Marcelle Hoyek, says the agency worked with eBay to identify two audiences: Those ready for Live now, and those who will be ready sometime in future. Live wasn’t an unfamiliar concept, but the habit wasn’t ingrained, she points out. “It all starts with audience and that’s the biggest role we play with eBay when they’re launching something new into market,” she says. “Who's the audience? What are they into? What are their drivers? And what's the opportunity for us? Commercial data is indicating eBay is onto a winner. In the US, one seller sold $1M USD of watches in 3 hours. A livestream in Australia featuring Pokémon cards clicked over $100,000 AUD in one night. “There are a number of metrics we're monitoring as a business to understand whether we're getting traction or not, and that's everything from number of sellers to number of live streams to sales,” comments Abbott, adding a fine balance of new buyers coming to site, content density and number of sellers is critical to success.See omnystudio.com/listener for privacy information.

#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted Sylvia LePoidevin (CMO, Kandji), Trinity Nguyen (CMO, UserGems), and Natalie Taylor (Head of Marketing, Capsule) for a leadership panel breaking down what's working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they've stopped running (like generic webinars that no one shows up for).Want to come to Drive next year? Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro + Drive 2025 context (02:47) - – Meet the speakers: Sylvia, Trinity, Natalie (04:39) - – The one thing each leader refuses to give up (04:50) - – How Capsule turns events into their #1 pipeline channel (08:53) - – Why outbound still works (and how UserGems does it) (13:46) - – How Kandji built a media property that LLMs actually cite (18:12) - – Plays they stopped doing (blogs, generic content, virtual thought leadership) (25:56) - – Playing offense: Shark Tank Day and GTM alignment (31:20) - – Team wide alignment strategies that drive revenue Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

✅ The experience economy is booming, and in this episode, Dawn Farrow, a leading marketing strategist and female founder, reveals how to thrive in it.If you're trying to sell tickets to live events, navigate the world of immersive marketing, or just want to understand how to stand out in the experiential marketing space—this is your roadmap. Dawn has helped market events tied to massive global brands like Squid Game and Friends, and she understands how to turn emotional desire into sold-out shows.She explains why people spend thousands on experiences, not things—and how you can tap into that behavior to increase your ticket sales, create fandom, and grow your event brand.This episode is perfect for:Event promoters struggling with event promotionMarketing teams looking for insights into hybrid eventsEntrepreneurs navigating today's post-COVID demand for live and immersive experiencesFemale founders seeking resilience and strategic growth adviceDawn doesn't just talk theory—she's built and sold a successful agency, now leads On Sale Group, and connects a global network of marketers shaping the future of live experiences.Whether you're producing immersive theater, launching an exhibit, or selling tickets to a festival, this interview gives you the insight and confidence to grow your brand in today's experience economy.

In this episode, the guys dive into a candid live session at Arival, joined by a live audience. The guys deliver sharp insights on hot topics for watersport operators, including dynamic pricing, conversion rate optimization, upselling strategies, and customer acquisition costs. They share real world examples of how small changes in booking funnels, social proof, and early bird promotions can significantly boost revenue while addressing the challenges of customer retention in a “once in a lifetime” industry. The conversation also explores CRM adoption, lead follow up strategies, and the importance of sustainable marketing channels beyond Google and OTAs.[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.Show Links:Website: https://www.watersportpodcast.comFacebook Page: https://www.facebook.com/awgpodcastFacebook Group: https://www.facebook.com/groups/1155418904790489Instagram: https://www.instagram.com/awg_podcast/

Earlier this season, we did a real-life live show in a real-life arcade. Well this week we're doing another real-life live show in real-life Atlanta! They didn't have an arcade, so we brought the games with us. Turn your dollars into quarters and get ready to count your tickets, because we're turning regular games into arcade cabinets. Recommended reading: You can find the PowerPoint at the following link. If your podcast app doesn't support links, please visit our website to find the slides at debatethiscast.com! https://docs.google.com/presentation/d/17qkHfUNsd9FEWn4RJhJu3QSbI4j0-W7vIZZtmKdki-E/edit?usp=sharing A massive thank you to the folks at the Southern Fried Gaming Expo for having us! They've already announced the dates for 2026. Get all the details at https://gameatl.com/ Have you seen our Instagram? instagram.com/debatethiscast Have you seen our Threads? threads.net/debatethiscast Want to send us an email? debatethiscast@gmail.com MERCH! We have that! Right now you can go on the internet and order things that say Debate This! On them! All you need to do is head to MerchThis.net and give us your money! Ever wanted socks with the DT! logo on them? Well now you can get em! One more time that website is MerchThis.net! Properties we talked about this week: Animal Crossing, Virtua Fighter, Donkey Kong, WarioWare, Gears of War Music for Debate This! is provided by composer Ozzed under a creative commons license. Check out more of their 8-bit bops at www.ozzed.net!

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...

In this episode, I sat down with Lara — our producer and creative manager at Milan Media — who threw five marketing scenarios at me, each one pulled straight from the chaos that companies are dealing with right now. Outdated strategies, unclear messaging, weak lead gen... you name it.I break each one down live, walking through exactly what's wrong and how to fix it — fast. No fluff, just real advice you can apply today. Whether you're running into dead-end campaigns or your sales team's starving for qualified leads, these are the exact fixes I'd make if I were running your shop.Listen in, take notes, and let's fix your marketing. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

Last week, I hosted Embodied Marketing Live in Austin, and it was truly a life-changing experience for everyone in the room—myself included. In today's episode, I'm sharing six powerful takeaways from the event, including how to tune out the noise, refine your messaging, and focus on your core offer. If you're ready for actionable insights to elevate your business and yourself, this one's for you!  

In this special two-part episode, we get to hear from Shelby both before and after DGML. This raw conversation Shelby has with herself lets us in on the emotions leading up to DGML and how she navigated through the event! This episode is a great reminder to be proud of how far you have come and to have grace for yourself in every moment. If you need to feel encouraged and inspired to keep moving forward and not give up on your God given dreams, make sure to listen to this one! Let's freaking get it!SHELBY CLEMENT:Website: https://www.shelbyclement.com Damn Good Marketing Membership:https://crafty-producer-5545.ck.page/25fb867a68LINKS TO FREEBIES BELOW!Damn Good Social Report: https://crafty-producer-5545.ck.page/6fe710184cSocial Media Success Blueprint: https://crafty-producer-5545.ck.page/83d61e346cAuthentic Content Creation Guide: https://crafty-producer-5545.ck.page/57156d1bf1ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself.This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Facebook: https://www.facebook.com/shelbyclementmarketingInstagram: https://www.instagram.com/itsshelbyclementLinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok: https://www.tiktok.com/@shelbyclementmarketingYouTube: https://www.youtube.com/@shelbyclementmarketing

Today, we're joined by our own Katie Klaus from Broaster Company to talk about planning your 2025 marketing budget. Listen in to see how you can start your 2025 off right.

If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can't happen if your lead hand off process is messy or confusing. In this episode, we're joined by Gorilla 76 Strategy Director, Grace Wright, to talk about managing better website lead handoffs.

Today, we have AI and SEO researcher Dale Bertrand to talk to us about how to level up your SEO game in the AI age. Dale is the founder and CEO of Fire & Spark, which helps people transform their SEO content into high-ROI assets.

Today, Mary Keough is in the house! And she's talking product pages. Mary is fresh off a big website project for CoLab and is here to share her knowledge.

Today, we're joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.

We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing. Check out Irish agency work on this episode's page on our site. Grainne Wafer of Diageo, Karen Martin of BBH, Rory Hamilton of Boys & Girls, Michelle Spillane of Paddy Powers and Patrick Hickey formerly of Rothco, join me at The Guinness Storehouse in Dublin. Thanks to Analytic Partners, LinkedIn and Guinness for their support.

Today, we're joined by special guest Todd Imming, Chief Marketing Officer of The Korte Company, and he's here to talk about how to stay true to your brand while working with agencies.

On this week's IML we're joined by G76's own Allen Fennewald, Thinker & Senior Writer, and Jenny Wang, Thinker & Marketing Designer. Today, we're going to talk about DIY Ad Creative: tips for copywriting and design to level up your ads

On today's IML, we're joined by our own Senior Writer, Allen Fennewald, and Content Director, James Boeckmann, to talk about knowledge extraction. How do you get the most out of your SME Interviews?

Make data-driven marketing campaign decisions without CRM or MAP software. Our Gorilla 76 Thinker and Senior Strategist, Moby Hayat, is an expert on making the most of a limited tech stack. Moby demonstrates how to gain key insights with finite data resources.

Today, we're talking about what's working for industrial startups and how it might work for you with the help of our guest Julian Schaaf, inventor of IML. Plus, we have a bonus special guest - G76 co-founder, Joe Sullivan, here to make a special announcement.

We're talking about the big L-P! Landing Pages! Our thinking on how to structure and write landing pages has changed a bit over the past year, and we wanted to talk about it! We're joined by some G76 writers - Mary Tomlinson and Nihal Shetty.

Two of the top content creators on LinkedIn get tactical about paid media efforts on that very platform. Justin Rowe and JD Garcia join us from Impactable, a company that's made a name for itself as a top LinkedIn Ads Agency.

Welcome to this special episode of Manufacturing Happy Hour, recorded live at the 2024 Industrial Marketing Summit in Austin Texas, where we chat with five awesome industrial marketers about the evolution of industrial marketing. The episode is divided into three parts and you'll hear why an industrial marketing event is so important at the beginning of 2024, what a rebrand can really mean to an industrial company and how you can effectively market something that is a small part of a bigger industrial solution and make it exciting. Plus, we also talk to our brilliant marketers about what meaningful marketing looks like to an engineer, how B2B marketing can be just as cool and B2C, what industrial marketers should be taking advantage of right now. So join Chris as he talks with Adam Beck, Director of Marketing at CADENAS PARTsolutions, Kerry Nedic, Strategic Marketing Leader at Baker Hughes, John Joyce, Founder & Systems Architect at Brijr.io, Amanda Marx, Senior VP of Marketing, Digital Strategy and IT at HARTING Americas and Melissa Geertz, Director of Marketing at Grey Solutions, for loads of excellent advice, insights and inspiration. In this episode, find out: How things have changed in industrial marketing since the summit started in 2018 Why an event around industrial marketing is so important at the beginning of 2024 Where our marketing leads see the industrial space going over the next few years What is most exciting in industrial marketing at the moment? How you market a niche product that's a part of a bigger industrial solution and make it interesting Ways industrial marketers can stand out when talking about the labor issue and sustainability Marketing's role is about building a reputation with audiences that matter Number one focus for industrial marketers right now How AI is going to change the way industrial marketers operate What a rebrand can mean for an industrial company Mistakes industrial companies make when it comes to getting their message out there Investing in marketing isn't only about financial investment, but time and energy too Why it's so important that sales and marketing are aligned Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “The marketing experience, the customer experience as a whole, is going to change for industrial companies over the next few years because industrial companies are just waking up to the value of the whole customer experience.” “We're small, scrappy teams and I don't see that changing. But I think we are going to get so much better because of what AI is bringing to the table. So a small scrappy team's ability to generate good content at scale has never been more possible.” “The buyer's journey evolves and it changes. And it's so important to make sure that your strategy and your brand reflects that and addresses the buyer needs.” Links & mentions: Connect with our industrial marketing leaders on LinkedIn: Adam Beck https://www.linkedin.com/in/adambeck79/ Kerry Nedic https://www.linkedin.com/in/knedic/ John Joyce

A call-to-action is much more than a "buy now" button. Most of your potential buyers aren't in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.

Public relations = trade publication placements? Think again. From talking points to building social capital that will earn you media placements, Elianna Novitch joins us as our resident expert to introduce us to the power of PR and how it plays into your go-to-market strategy.

How do you create a website that turns potential buyers into new customers? Lots of love and care. This week Beth Bauer joined IML to share how she manages her industrial website's best features, tips learned from mistakes made along the way and resources that will help you improve your own digital address. We also got to hear from the website's developer, Tim Roenicke. Check out their site for inspiration! fullertontool.com

We're back to celebrate the new year with a fresh conversation about paid search on Google Ads! Our performance marketers Kevin McClary and Patrick Cronin discuss what's new and how to create and analyze your paid search campaigns successfully.

It's an "Ask Me Anything" episode to close out 2023! The Gorilla 76 team and a community of industrial marketers tackle the group's top-of-mind marketing questions.

Lights, camera... Time to elevate your company's video production on this week's IML! As requested by IMLers, we brought senior videographer Nick Tacony back on the show. He walks us through finding talented producers, building a video strategy and winning each stage of the production process.

We've all seen (and scrolled right through) a product's technical spec sheet. They're not engaging and fail to capture your company's unique point of view. So how do you create compelling technical content that your customers care about? Some of our writers — James Boeckmann, Grace Halverson and Nihal Shetty — tackle that very question in this episode

Customer interviews, third-party reports and Google searches are great, but they'll only take your marketing research so far. On this week's IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including: How to effectively conduct surveys How to find credible sources How to keep up with the latest market shifts Listen and learn how to strengthen your customer and market research!

Enter the world of AI by listening to actual use cases and tools such as: - Video transcripts with Descript - Blog outlines using Chat GPT and Claude - Audio refinement with Abode Podcast - And more!! The IML community came together to share our favorite AI tools for this episode, but we'd love to keep the conversation going! Let us know how you've been using AI in the comments! – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

We're pleased to introduce two veteran product launchers to the IML community this week: Jeff Shaffer and Dan Purkat of Graco. Jeff and Dan take us through the key steps of a successful product development process. We'll cover: Rooting yourself in the voice of the customer When and how to convince the engineering team to pivot Marketing with distributors vs. to end users And more! Stay tuned for part two of this conversation, where Jeff and Dan take us through the product launch itself and share their experiences and lessons learned. When published, you'll be able to find it in The Manufacturing Marketer podcast link below. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

If you work in marketing, you've worked with your company blog. In this episode, we'll lean on Gorilla 76's technical experts, Digital Creative Director Randall Zaitz and Lead Developer Rui Huang, to cover best practices for a clean user experience including… • How to level-up your blog from the WordPress default • Key elements worth including in your design • How to tell developers EXACTLY what you want ---------------- Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

What you need, what you don't, and how it's used - refine your marketing tech stack with these foundational tools. Listen in on Peyton, Brendon, Kevin and Patrick talking about everything from integration to use cases with the IML community. You'll learn about: What our tech stack looks like How to troubleshoot on Wordpress & with tag plugins The necessary tech stack for a small marketing team What tools our IMLers use & how they use it

Give your future customers the gift of going second with social proof marketing. In this conversation G76 Conversion Writer Allen Fennewald joins Brendon and Peyton to unravel the path to successful storytelling. We cover: > Making the most of customer interviews > How one long-form case study can become all the content you need for a social proof campaign > Common pitfalls – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

Shelby checks in to talk about her event Damn Good Marketing Live! If you're an entrepreneur, marketing professional or creative this event is made for you. Damn Good Marketing Live is THE event for all you trailblazers out there, ready to level up your digital marketing game. We're diving deep into the ins and outs of building your brand online, understanding the legal aspects, and unlocking the secrets to scaling your business. Get ready to unleash your marketing superpowers and take your brand to new heights. Let's freakin' get it!Get your tickets here:https://www.eventbrite.com/e/damn-good-marketing-live-tickets-675551070437ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby...

Now that Google Analytics 4 (GA4) is actually here, how confident do you feel that you're using it effectively? In this screen-share heavy episode, we cover: What has changed from UA to GA4 Reporting views worth exploring Events and metrics that matter to leadership How to archive your data from your old UA properties – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- Episode Summary Has your website lost its sparkle? Are you struggling to generate as much traffic as you once did? We've got you covered in this episode as we shift gears to explore the reasons behind dwindling website traffic and the role of SEO in reviving it. Matt Lozar and Brad Bialy delve into the importance of seeing your website as a living entity requiring regular check-ups, maintenance, and rejuvenating updates to better serve your audience in today's fast-paced digital realm. Content, they say, is king. But what good is a king without a strategic plan of action? In this episode, we map out the need for a comprehensive and cohesive content strategy. We share the significance of creating purposeful content, rotating around a central theme or goal. We also discuss the power of having a dedicated team to manage your social media accounts, allowing your content to reach its full potential and hit the right audience at the right time. Tuning into the needs and motivations of your target audience is critical. On this episode of InSights, the leading podcast for recruiters, we dissect how to identify their needs and craft compelling content that resonates with them. But that's not all! We also highlight the often-overlooked aspect of online reviews and their impact on your brand. The stats don't lie - most customers refer to reviews, and a large chunk specifically looks for negative ones. We delve into the importance of gathering positive reviews to control your brand's narrative. Finally, we share insights on aligning your strategies and tactics with your business goals, ensuring that your efforts lead to meaningful progress. Whether you're a veteran recruiter or still wet behind the ears, there's something for everyone in this episode! Stay tuned. ------------- EPISODE 122 SEGMENTS:  (0:00:01) - Welcome to the Show and How Should YOU Respond to a Decrease in Leads? (12 Minutes) What was done before to attract customer traffic? Could it be an issue of website optimization? Websites need to be treated like a living, breathing part of your business, needing regular maintenance and updates to keep up with the ever-changing digital marketing landscape. Finally, look into SEO techniques to help increase website traffic. (0:11:41) - Importance of a Cohesive Content Strategy (5 Minutes) Are you looking to take your recruitment marketing strategy to the next level? We discuss how to create and maintain a comprehensive content strategy that will keep your target audience engaged and ensure that every piece of content you create has a purpose. We explore the importance of having a theme or goal that all pieces of content, such as blog posts and podcasts, will revolve around. This will help make everyone's job easier and ensure that all content is in alignment with a North Star. To round out the conversation, we explain the need for a team to manage your social media accounts. (0:17:09) - Teamwork in Social Media Strategy Running (12 Minutes) We explore the importance of having a team to help you execute your social media strategy. We also discuss the need to understand and play to the strengths of each team member, and how to decide which platforms are most important to focus on for your industry and audience. (0:29:18) - Understanding Target Audience and Online Reviews (4 Minutes) Identify your target audience and create content that speaks to their needs. Understand the motivations and pain points of potential candidates, and use this knowledge to create content that captures their attention. Consider the value of online reviews and how they can affect your brand. (0:32:59) - Online Reviews' Impact on Your Brand (14 Minutes) We talk about the importance of actively seeking positive reviews to control your brand's narrative and protect against potential negative reviews. Statistics from a survey by Search Engine Journal show most customers read reviews when shopping online and 96% look for negative reviews. This impacts job seekers and the importance of having more than 100 reviews, as well as a rating higher than 3.3 stars. Creating a proactive strategy for generating positive reviews is necessary. (0:46:57) - Exploring Business Goals and Strategies (8 Minutes) Identify the best strategies and tactics to reach your business goals. Understand your business goals and objectives to create a successful roadmap. Assess current efforts to understand what works and what doesn't. Identify new areas of opportunity to drive your business forward. Find a consultant that you can trust to provide the best advice for your company. ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS    

Proactive vs. Reactive Marketing (LIVE Coaching)  Hosted by: James Patrick   On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state. “Be seen, be heard, be read.” IN THIS EPISODE Current casting announcements. What the difference is between reactive and proactive marketing. The reason your business may not be consistent. Why proactive marketing is so powerful and effective. Can you create leads? Tapping into your target audience. Connect with James  Website: jamespatrick.com Instagram: @jpatrickphoto Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

In this special episode, Peyton and Brendon welcome back former IML co-host Mary Keough. Mary has been the head of marketing at Map My Customers for 122 days (at time of publication). In that time, she's launched an entire Go-To-Market strategy in the form of positioning, content, demand generation and live events. Tune in to hear how she did it. --------- Don't miss the next Industrial Marketing Live show by registering at industrialmarketinglive.com

Do you have a hard time thinking of stories that you can use in your marketing material? Are you wondering how to get started using stories in email marketing?    Listen in to this LIVE storytelling exercise that I completed with Lauren Fulton, business coach at The Rebranded Teacher Academy and host of the Rebranded Teacher Podcast. You'll hear us brainstorm stories from Lauren's everyday life that could be used to promote one of her digital products, and you'll also witness Lauren's AHA moment when she discovers how storytelling actually helps clients connect to the real value of the product.   Borrow our brainstorming pattern and start using stories in your email marketing today!   Lauren is co-host of The Teacher Seller's Summit which is happening July 6-9, 2023.  I'll be hosting a storytelling workshop where you can learn step-by-step methods to add more stories to your email marketing with ease. If you are a teacher with a business, you don't want to miss this conference which is jam-packed with incredible speakers who can help you grow your business. (Seriously–the talent that will be there is outstanding!) Grab your ticket HERE! Listen to this episode to learn: How to brainstorm story ideas to use in email marketing Why you don't need exotic stories to connect with clients–seemingly “boring” everyday life stories will work! How to transition from stories to selling in emails How storytelling communicates the REAL value of the product or service and connects with clients in a way that facts do not Your business big sis, Megan    Connect with Lauren Fulton: The Rebranded Teacher Podcast The Rebranded Teacher Academy The Teacher Seller's Summit Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ Support The Copywriting for Business Owners podcast by leaving a review on iTunes so that other online business owners can get the copywriting and email marketing support they need!

In this episode, we're talking about a foundational element of go-to-market strategy: the narrative. Joining us to unpack how story provides the framework to really get at what you sell and why it matters is G76 writer and novelist Grace Halverson. Simply put: Stories are memorable. And when well told well, they can help your buyer advance in their customer journey as the plot marches forward. Commit to telling the same story in every facet of your marketing, and its power is amplified. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

As marketers, some of the levers we'd like to pull seem harder to reach. Culture is one of those levers, but its effects (good or bad) run deep. Spoiler alert: We believe strong culture begets stronger marketing. So how can we strengthen our company culture from our marketing seats? We dive into that and more with Jon Franko, culture-building champion and co-founder of Gorilla 76. – – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

On this episode of Making Elephants Fly, Terry sits down with Dan Russell.  Dan is the award-winning founder of marketing think tank Vivid Labs and is the author of Snake Oil, a modern-day handbook for business leaders trying to navigate the chaos of modern marketing. Over the past nine years, he's unlocked over $50 million in revenue for his clients by leveraging the science of marketing and why we buy. These days, he teaches those principles to entrepreneurs and executives through his private newsletter, the Goldpan Report, and his involvement in tech incubator Project 10K. Join Dan and Terry as they talk about:  The importance of developing a solid marketing strategy that is centered around a "big idea" emotional message that resonates with your target audience and can last for decades. Understanding your audience's demographics and psychographics is crucial for successful campaigns as it helps you describe their problems and needs. Focusing on building a minimum viable audience and secondary audiences, rather than trying to capture the attention of everyone, leads to more effective marketing campaigns. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.  If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email that works to revive dead leads and makes you more money What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients The best books for I Love Marketing listeners to grow from start-up to accelerated growth What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

Today's episode of the GaryVee Audio Experience is a throwback impromptu keynote from 2008 on the NYC streets! I had plans to give a more formal talk, but plans fell through and I had to adapt! I talk all about why social media was still a baby back then, patience, understanding what advertisers want, how to win at marketing, truly caring about your users and so much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Going into 2023 with more clarity, more compelling offers, and better target marketing! If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break the internet and reach people How to leverage other people's capabilities and capacity to grow your business and make more money How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars What coaches can do to profitably scale their business, methods, techniques, and results How to generate more leads, increase your conversions, and serve and multiply your Clients The secret to orchestrating a referral system that brings in A LOT more referrals Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR