Podcasts about live marketing

In dieser Sonderfolge von Gestatten Sie?! dreht sich alles um die Juryarbeit beim CCA Award – dem wichtigsten Kreativpreis Österreichs. Ich spreche dafür mit sechs Juryvorsitzenden über ihre Erfahrungen bei der Bewertung herausragender Kampagnen, die Herausforderungen des Juryvorsitzes und die Verantwortung, kreative Exzellenz sichtbar zu machen.Gemeinsam diskutieren wir über Parität in den Jurys, den Wandel von Branded Content, neue Trends im Design und Digital Advertising, sowie die Rolle von mutiger Kommunikation bei gesellschaftspolitischen Themen. Außerdem geht es um kreative Strategien im Umgang mit dem Klimawandel, innovative PR-Kampagnen, und was eine Einreichung zur Goldenen Venus macht.Einblicke in die Audio-Jury, studentische Arbeiten und integrierte Kampagnen zeigen, wie vielseitig die österreichische Kreativlandschaft ist – und warum Kreativität heute mehr denn je Haltung braucht.Infos zum CCA und den Awards findet ihr unter: linktr.ee/creativclubaustriaDie Gäst*innen der Folge:(00:00) – Simon Pointner (Studio Freude) – Design(11:43) – Maggie Felgenhauer (Fredmansky) – Audio(21:42) – Alistair Thompson (DMB.) – Direct, Live Marketing, PR(33:35) – Samia Azzedine (Loop) – Digital(45:14) – Michael Nagy (Jung von Matt Donau) – Integrated Campaign, Student(55:58) – Jacky Hamid (&US) – Strategy, EffectivenessFür Feedback, Wünsche oder Anderes findet ihr mich auf Instagram unter: ⁠⁠⁠⁠⁠@u.aydt⁠⁠⁠⁠⁠ oder ⁠⁠⁠⁠@gestatten.sie⁠⁠⁠⁠ oder auf meiner Website: ⁠⁠⁠⁠⁠www.ulrichaydt.com⁠⁠⁠⁠⁠Danke an Mala für das Podcast-Cover (⁠⁠⁠@mala.kolumna⁠⁠⁠) und Belinda für das Produzieren des Jingles (⁠⁠⁠⁠⁠@Belinda Thaler⁠⁠⁠⁠⁠)

Empreendedorismo e Inovação: A Jornada de Rafael Marino | #podcast #empreendedorismo #podcastbrasilNeste vídeo, exploramos a trajetória inspiradora de Rafael Marino, advogado de formação que se destacou como empresário de sucesso. Como sócio fundador do Estúdio Like, ele revolucionou o mercado de Live Marketing no Brasil, participando de eventos icônicos como Rock in Rio e Lollapalooza. Além disso, Rafael é investidor anjo da Cervejaria Tarantino, a maior cervejaria artesanal de São Paulo, sócio do High Line, um bar badalado na Vila Madalena, e cofundador da UPCare, empresa que traz inovação e tecnologia para o setor do luto. Descubra como sua paixão por inovação e criatividade o levou a criar experiências memoráveis e impactantes."

Criatividade e Negócios: Como Neto Lozano e Lucas Pala Transformam Eventos em Experiências Memoráveis| #podcast #empreendedorismo #podcastbrasil

No episódio 98 do Acendendo as Luzes, tivemos o prazer de conversar com Brenda Maia, Founder & CEO da Eagle, uma agência referência em marketing e eventos corporativos. Com mais de 15 anos de experiência no mercado, Brenda é especialista em gestão de marketing, CRM, trade marketing e tecnologia. Além de sua vasta experiência, Brenda foi reconhecida como Empresária do Ano, recebendo o Megafone de Ouro 2023, consolidando sua posição como uma das maiores líderes do setor. Neste episódio, você vai descobrir: ✔️ Como o Live Marketing está transformando o mercado corporativo. ✔️ As melhores práticas em gestão e liderança para empreendedores. ✔️ Tendências que estão moldando o futuro do marketing e eventos. Aperte o play para explorar insights valiosos e aprender com uma das maiores referências do setor!

Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships.✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty)✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics✨ Sara Walker, Creative Partnerships @ NBC Sports

Rodrigo Vitor é CEO da Fito, agência especializada em experiências com mais de 500 entregas em 70 cidades brasileiras. Produtor de eventos há mais de 10 anos, Rodrigo é um criador de experiências para o mercado corporativo, com ações de live marketing que conquistaram o Jacaré de Bronze no Prêmio Caio, a categoria Feira e Salão B2B, com o CASE 2022 - Abstartups, e o Megafone de Ouro no Prêmio Live, na categoria Agência de Live Marketing. A sua jornada começou com a fundação da Usina Universitária. Criou a Fito em 2017. Já organizou eventos na Grécia e na África do Sul.

Heloísa Santana é nossa convidada do episódio 164, atua há mais de 15 anos no mercado de Live Marketing. Tem passagens em agências, veículos e anunciantes, como Banco Santander, Repense Comunicação, AKM |PFM, McCann WorldGroup, FCB, Salem Propaganda, Grey Brasil, Editora Nova Cultural, ABEMD, Meio e Mensagem, Folha de São Paulo, entre outros. Além de palestrante sobre D&I no Brasil, foi jurada do Cannes Lions (shortlist), categoria mobile em 2022; eleita uma das 13 Personalidades do Turismo de 2022, pela Skål Internacional; finalista na categoria Institucional do Prêmio Caio e tem cases reconhecidos nos Prêmio Abemd, Prêmio Amauta, Ampro Globes Awards e Cannes Direct. Apresentação: Carol Zaine - VP de Comunicação na APP Brasil e CEO da Vert.se Ale Luppi - Co-fundador da Compasso Coolab APPCaster: Adão Casares - APP Brasil Gravação, montagem e publicação: Compasso Coolab Para saber mais sobre a APP Brasil acesse: https://appbrasil.org.br/ Apoio:Vert.se https://www.vert.se/ Compasso Coolab https://compasso.co/

Encerre sua tarde cheia de conteúdo e informação sobre os destaques no Mercado da Comunicação... vem aí, Leitura da Semana na Rádio Mega Brasil Online! A Unilever Brasil anunciou a nomeação de Liana Fecarotta ao posto de Vice-Presidente de Recursos Humanos. A executiva assume o novo cargo em substituição à Luciana Paganato, que deixou a companhia depois de quase duas décadas de casa. Há mais de 20 anos na empresa, Liana construiu a sua carreira dentro da Unilever, onde ingressou em 2001, por meio do “Programa de Futuros Líderes”, como estagiária; Suelma Rosa é a nova Vice-Presidente da área de Assuntos Corporativos da PepsiCo para América Latina; O Grupo Sinova, uma das maiores plataformas de distribuição de insumos agrícolas do cerrado brasileiro, anunciou a admissão de Delcides Netto para ocupar o cargo de Diretor de Marketing na empresa; Alexandre Fontes assumiu recentemente a liderança da área de Tecnologia da Informação da Veloe, unidade de negócios da Alelo criada para descomplicar a mobilidade e a gestão de frotas. A Todas Group, startup brasileira líder na América Latina em soluções corporativas para acelerar carreiras femininas, passa a contar com mais três novas profissionais em seu time, que chegam para fortalecer as áreas de Produto, Conteúdo e Tecnologia; A Boehringer Ingelheim, uma das 20 maiores empresas farmacêuticas do mundo, está com inscrições abertas para o segundo Prêmio Boehringer Ingelheim de Jornalismo da companhiaO Einstein acaba de lançar o projeto “Saúde no Pódio”, iniciativa que traz uma série de conteúdos em diferentes formatos nos canais digitais da organização (Facebook, Instagram e YouTube), além de um site exclusivo, sobre como fazer da prática esportiva, em diferentes modalidades, uma aliada da saúde; A Cacau, agência de comunicação focada em publicidade e eventos, anunciou a chegada de dois novos executivos para comandar as frentes de Live Marketing e Relacionamento. . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Informação e entrevistas estão no Leitura da Semana, programa apresentado por Augusto Romano, todas as sextas, às 17h, com reapresentações aos sábados, às 11h, e aos domingos às 18 horas, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rádio Mega Brasil Online

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

Episódio 5 -- José Eduardo Schwartsman, gerente de marketing da Kia Brasil e Gustavo Gandini, diretor de operações da Kia Brasil. Bio - José Eduardo Schwartsman · Executivo de negócios com carreira desenvolvida em agências nacionais e multinacionais de marketing e propaganda.· Desde 2010 atuando como Diretor de Negócios, Diretor Executivo de Negócios, Diretor de Novos Negócios e VP Executivo.· Grande experiência no desenvolvimento de estratégias de comunicação, suportando corporações de diversos segmentos, portes e culturas em seus projetos de entrada no mercado, crescimento, expansão e consolidação.· Amplo conhecimento dos pilares de: Branding, Media, Comunicação Institucional, Marketing de Produto, Performance Marketing, Programática, LTV e LTR, Digital, Live Marketing, Eventos, PR, Social e Ativação.· Participação em campanhas e iniciativas com grande impacto de audiência e “share of heart”.· Responsabilidade pelo P&L de operações, negócios, contas e projetos; análise de receitas, margens, custos e orçado x realizado.· Gestão de equipes multidisciplinares, incluindo nível gerencial. --- Send in a voice message: https://podcasters.spotify.com/pod/show/maquinistas/message

Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Talking about marketing pitfalls and what to do instead!BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

O papo do Making Of de hoje é sobre a 23ª edição​ do AMPRO Globes Awards, considerada a maior premiação de Live Marketing do Brasil, organizada pela Associação de Marketing Promocional. Em 22 edições, foram inscritos 5.909 cases, 367 agências premiadas, 1.241 cases reconhecidos, 50 membros da comissão organizadora e 1.553 jurados. Para falar sobre o assunto, recebemos a presidente executiva da entidade, Heloisa Santana, e a coordenadora de comunicação, Natalia Lanni. Heloisa Santana trabalha com Comunicação e Marketing há mais de 30 anos, sendo os últimos 16 anos no Live Marketing. Passou por anunciantes, agências, veículos e entidades do setor. É também palestrante sobre representatividade, com olhar para Diversidade e Inclusão. Foi jurada do Cannes Lions em 2022, na categoria mobile e, em 2023, na categoria brand experience & activation. Está entre as 13 Personalidades do Turismo eleita pela Skål Internacional 2022 (Associação Mundial dos Profissionais de Viagens e Turismo), e, em 2023, como uma das 10 lideranças femininas de destaque no mercado de comunicação no Brasil, pelo PROPMARK. Natalia Lanni atua há 13 anos no mercado de comunicação, marketing e eventos. É formada em comunicação mercadológica pela Universidade Metodista de São Paulo, com especialização em Gestão de Marketing pelo SENAC. Além disso, possui cursos de aperfeiçoamento em instituições como ESPM e SP Digital School. Em sua trajetória profissional tem passagem pela agência Dream Factory, tendo atuado em produções como Rock in Rio, Sónar SP 12, GPTW, entre outros projetos. Há 10 anos coordena o AMPRO Globes Awards, sendo também responsável por promover as ações que a entidade realiza tanto para os associados, como para o mercado em geral. . O programa Making Of é apresentado por Regina Antonelli todas as quartas, às 10h, com reapresentações as quintas, às 13h, e as sextas, às 19h, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠Rádio Mega Brasil Online.⁠⁠⁠⁠⁠⁠⁠⁠⁠ O programa também é disponibilizado, simultaneamente com a exibição de estreia, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠TV Mega Brasil⁠⁠⁠⁠⁠⁠⁠⁠⁠. . ⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Participe do 26º Congresso Mega Brasil de Comunicação, Inovação e Estratégias Corporativas

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community.  Key Takeaways:How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don't need to duplicate everything your marketing team is doing but don't be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you.  "There is no silver bullet or AI for authenticity." —  Conrad Saam Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/Get Staffed Up: https://getstaffedup.com/ Connect with Ashley Robinson:  Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton:  Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/  LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam:  Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creating a detailed client avatar. Marketing in a way that is comfortable for you and is where your audience is. Utilizing AI in marketing appropriately.  Key Takeaways:Marketing shows you the door and business development helps you to talk through it. Understand what you are wanting to do with your marketing and why you want to do it. Without knowing what you want to accomplish with your marketing, it will be harder to maintain effectively. Customize your social media marketing with a marketing team so you know what is and is not working and what does work for you and your firm. More content is not going to be the sole answer to your SEO problems.  "Focus on what you do well, and do that well, and then build on that, and build on that. We know that from dieting, exercise, and life, you're not going to look like Arnold Schwarzenegger just by saying you want that. You have to do the work slowly, surely steadily. And marketing is exactly that. And business development is exactly that." —  Roy Sexton Thank you to our Sponsors!Moneypenny: https://www.moneypenny.com/us/Get Visible: https://www.getvisible.com/ Episode References: Book: Selling the Invisible by Harry Beckwith - https://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/0446672319 Connect with Ashley Robinson:  Website: https://greencardiganmarketing.com/LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/Facebook: https://www.facebook.com/GreenCardiganMarketingInstagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton:  Website: https://www.clarkhill.com/LMA: https://legalmarketing.org/  LinkedIn: https://www.linkedin.com/in/royesexton/Twitter: https://twitter.com/roysexton Connect with Conrad Saam:  Website: https://mockingbird.marketing/LinkedIn: https://www.linkedin.com/in/conradsaam/Twitter: https://twitter.com/ConradSaamFacebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode.Interested in being a guest on our show? Be sure to contact us today!We'll see you next time, Lemon Heads!

We have a super-sized episode for you today, and it's different from our usual fare in more than just length. Last week, I invited Fizza Khan - CEO of Silver Regulatory Associates; Mike Fitzgerald – Managing Director and Global Head of Cap Intro at TD Cowen; and Malhar Oza – Senior Associate at CFM to join me for an in-person event discussing the SEC's marketing rule. This episode is a lightly edited recording of that conversation.Key Points From This Episode:The new marketing rule consolidates two prior SEC rules and myriad SEC guidance from multiple decades.The new rule has been in full force and effect for six months, and managers have many questions about how to comply.The final rule release is 430 pages long, and if it could be distilled down into two words, they would be: “don't mislead”.Why exempt advisers should comply with it too, even though it only technically applies to registered investment advisers.Social media considerations for fund managers.Why you need to net fees and expenses out of performance results in marketing materials.Issues around substantiation.Disclaimer:This show is for informational purposes only. Nothing presented here constitutes legal advice. Tokens of Wisdom is produced by Dave Rothschild, partner at Cole-Frieman & Mallon LLP headquartered in San Francisco, California. For more information, visit https://colefrieman.com/Links Mentioned in Today's Episode:Dave Rothschild - https://www.linkedin.com/in/davidcrothschild/Fizza Khan - https://www.linkedin.com/in/fizzakhan1/Mike Fitzgerald - https://www.linkedin.com/in/michael-fitzgerald-bb2b4572/Malhar Oza - https://www.linkedin.com/in/malharoza/Cole-Frieman & Mallon LLP - https://colefrieman.com/Music by Joe Ginsberg - https://www.instagram.com/thejoeginsbergFor any questions or comments, email: tow@colefrieman.com

This week we're sharing another live recording from the InTents: the Farmers Market Conference 2023 held in San Diego last month. In this Tent Talk Live episode, you'll hear a presentation titled “Marketing: It's Not Just for Shoppers Anymore” from Christine Hawks who manages Columbus' Worthington Farmers Market, the largest year-round market in Central Ohio. As a Certified Farmers Market Manager and recently certified Ohio Master Urban Farmer, Christine serves as an ambassador for local food and entrepreneurs. She believes that food is transformative, affecting change in community health and wellness, access, equity, education and understanding. Fueled by that belief and a recent grant award, Christine is expanding her farmers market's outreach through an experiential learning collaboration with a local high school and with a variety of cooperative programs with other local organizations. This week's episode is made possible by support from USDA, Square, Market Wurks, Farmers Market Coalition, The Food Corridor and American Farmland Trust.

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters. The incremental approach to social media and content marketing. The business of law and treating your firm like a business. Being involved in the marketing plan.  Key Takeaways:Send a handwritten note. People get stuff all the time, but a handwritten note is personalized and feels more intentional. Segment your list. Do as many thank you cards as you can, but don't ignore everyone else. Utilize stats, don't just list your credentials, in your marketing, content, and bio.You need to understand your goals and what needs to be done in marketing to make those goals happen.  "Business development is about process, it's about figuring out what works and takes the least amount of your time and doing it over and over again. And that's no fun. That's so boring. But it's always like losing weight and figuring out how to run a marathon and learning another language -  it's doing something incrementally every day. " —  Jocelyn Brumbaugh Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: https://redcavelegal.com/Show: https://legaltalknetwork.com/podcasts/legal-toolkit/LinkedIn: https://www.linkedin.com/in/jaredcorreia/Twitter: https://twitter.com/RedCaveLegal Connect with Gyi Tsakalakis:  Website: https://gyitsakalakis.com/Website: https://www.attorneysync.com/Website: https://epldigital.com/LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Twitter: https://twitter.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities and challenges around AI.  Key Takeaways:Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a much less competitive market. ChatGPT and other AI are changing the face of searching and content generation. Your content is best when you are in the content. It needs to be authentic and sound like you to really soar.  "At the end of the day, there is no shortcut to good content." —  Jocelyn Brumbaugh Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Jocelyn Brumbaugh:  Website: https://www.buildenpartners.com/LinkedIn: https://www.linkedin.com/in/jocelynbrumbaugh/ Connect with Jared Correia:  Website: https://redcavelegal.com/Show: https://legaltalknetwork.com/podcasts/legal-toolkit/LinkedIn: https://www.linkedin.com/in/jaredcorreia/Twitter: https://twitter.com/RedCaveLegal Connect with Gyi Tsakalakis:  Website: https://gyitsakalakis.com/Website: https://www.attorneysync.com/Website: https://epldigital.com/LinkedIn: https://www.linkedin.com/in/gyitsakalakis/Twitter: https://twitter.com/gyitsakalakis Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Wie viel Buchwerbung darf - oder sollte - man posten? Wann macht Bloggen Sinn? Ist bezahltes Marketing eine sinnvolle Investition? Und was macht Tamara mit ihrem Bauchladen? Erfolgsautorin und Marketingberaterin April Wynter hat sich die Social Media Accounts und Webseiten der Zwei von der Talkstelle angesehen und gibt Vera und Tamara Feedback zu allem, was sie schon ganz gut machen und wo sie sich noch verbessern können, um 2023 endlich, endlich reich und berühmt zu werden. Jetzt gleich einschalten und von vielen großartigen Tipps profitieren!

What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"!  Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing. We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners! Jeff's book reco: "Creativity, Inc." by Ed Catmull Grace's book reco: "Building a Second Brain" by Tiago Forte ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his music on Spotify!**

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, James chats to Mat Wilson, CEO of Einstein Marketer and creator of the EMC aka the Entrepreneurs Marketing Conference. In the podcast, James dives in to ask Mat all about the stresses and strains of creating a massive live event, why he wanted to create EMC and how he knew it was the right time to add a new vertical to an already well-performing business.     In this episode you will hear: The journey to creating the UK's No.1 live marketing event  How to add a new vertical into your business  Why live events are so powerful for building your brand How you can emulate success in other geographies and bring them into your own environment   ———————————————   If you have not secured your ticket yet for EMC head to www.emc2022.co.uk and make sure you use the TWC at checkout to receive 20% off your ticket price and to be able to access the exclusive Winners Club live lounge at the event.    If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

The Life School Platform is a place where entrepreneurs align their life and business on purpose.    We offer:    Business Growth Programs Life & Success Alignment Programs   Join our Facebook Group Community here:  https://www.facebook.com/groups/entrepreneursofthelifeschool   Follow us on Instagram @ElonaLopariofficial   Connect with us on Linkedin & Tik Tok: Elona Lopari   Subscribe to our YouTube Channel:  https://www.youtube.com/channel/UCJ-kmPWckRkrmSR8B85x0bw   Subscribe to our Podcast:  https://podcasts.apple.com/us/podcast/the-life-school-masterclass-show/id1503411712

In this episode we join the Made by Google 2022 live stream, as Google unveils the latest information regarding their suite of products from the Pixel family. I share my live commentary on how the latest devices, features and functionality influences marketing. Will you be buying the new Pixel watch?Is the Pixel 7 worth the upgrade?Are you willing to sacrifice privacy for convenience?Let us know your thoughts by Tweeting @SiteVisibility or email me at scott.colenutt@sitevisibility.com Hosted on Acast. See acast.com/privacy for more information.

To celebrate the 100th episode of Word on Street Katie hosts her first live podcast with a panel including 3 of the biggest names in marketing. Grace Andrews Head of Content for Steven Bartlett and UK #1 Podcast Diary of a CEO. Grace speaks about how to build your personal brand and optimise it to win more new business.Kate Munday, Google's go-to speaking coach. She has 10 years experience working in sales and marketing with some of the most globally recognised companies from the FTSE 500. Kate speaks about how to be more present and better communicate with prospects and clients.CEO of Piscari, Mike Lander, Piscari trains and coaches sales and account teams to improve their negotiation skills for every stage of the sales cycle. Mike has helped sales teams negotiate better deals with their clients.In this panel they discuss how best to manage and source content, why you should be building and developing a personal brand, and how to win new business and negotiate better deals with those clients, as well as share priceless insights from their years of working in marketing.This episode covers:   B2B marketing "must-dos"How to create better and more engaging contentWhat to do to be a better public speakerThe importance of having a strong brand identity How to win more new business without hard sellingWord on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Grace Andrews: https://uk.linkedin.com/in/grace-andrews1/ Kate Munday: https://www.linkedin.com/in/kate-munday-14a8b039/Mike Lander: https://www.linkedin.com/in/mikelander/Get in touch: hello@street.agency

On this episode of Marketing Tip Tea Time, we welcome, Colja Dams. Colja M. Dams is owner and CEO of VOK DAMS worldwide, an international agency that has been at the forefront of the international events and live-marketing industry since 1971. Its many international awards and distinctions confirm VOK DAMS' reputation as one of the leading agencies worldwide, both for live and digital formats. Colja has focused on developing and strengthening the company's performance dimensions strategy, internationality, quality and creation. It was under his leadership that VOK DAMS branched out internationally, with currently 300 employees working at 19 offices in 12 countries. His passion has always been to drive innovation in communications, to discover potential in new technologies and to break new ground. In doing so, he continues to pave the way for VOK DAMS' innovation leadership in live-marketing and events, in creating wow-moments and inspiring audiences, be it virtual or live, in person or remote. You can catch Colja on LinkedIn at https://www.linkedin.com/in/colja-dams/ or at VOK DAM's website https://www.vokdams.de/ This season of Marketing Tip Tea Time is sponsored by Whole Brain Consulting (https://www.whole-brain-consulting.com/) and Colorworld (https://www.colorworldlive.com/) This episode of Marketing Tip Tea Time is technically produced by Josh French (https://www.instagram.com/joshtfrench/) with assistant producers Phil Van Drunen and Peter Romero at Bikeshop Agency (https://bikeshop.agency/) This episode's host is Aaron Zimola (https://www.instagram.com/aaronzimola/)

Some great marketing and career wisdom at our last Marketing Night. Listen in here and join us at our next one on Aug 30th!

Subtitle: Today we're workshopping a real marketing problem, live. In this episode, we talk about various forms of marketing, other than Facebook, as all kinds of marketers have recently been facing struggles with targeted marketing. We break down unique platforms, diversification, mindset, branding, and more on this episode of Agency Exposed.   Summary: On today's episode, we ‘get jiggy with it' and do a mini marketing workshop. Due to recent increases in privacy regulations, marketers have had to deal with large decreases in targeted marketing. We believe that privacy is important, but suddenly removing a tool that has been relied on by marketers for years definitely poses a challenge. So, in this episode, we discuss the importance of diversifying your marketing platforms and offer some alternative ideas. It's important to be prepared for the shutdown of a platform and to utilize the resources that are still available on those platforms. The right mindset and branding also play a critical role in marketing, and having both will only help you in the long run. Sometimes, it's more about the quality than the quantity of your leads.   Top 3 Curtain Pulls in this episode:  Diversify your use of marketing platforms. Facebook is where ad companies are the most comfortable. Unfortunately, the targeted marketing that was once offered here is becoming more and more restricted due to privacy concerns. Privacy is important, but reducing the extent of targeted marketing can make our jobs more challenging. This is why it's important to ask yourself and your clients, “What if Facebook was taken away tomorrow? What would your business look like? And if it's devastation, then you've got no choice but to figure out other channels.” Utilize the retargeting that is available. While targeted marketing may be limited, there is some retargeting that is still available. Diversification is important, but make sure you and your clients are utilizing all available resources. “Be more creative, intentional, and thoughtful with retargeting strategies. On Facebook and Google you can still retarget just like you always could.” Quality over quantity. Finding leads has the potential to become more difficult and expensive without targeted marketing. This is why it's important to have the mindset that quality can surpass quantity. Niching down to the high quality clients, traffic, and leads are what can help your business succeed and grow in a time without most targeted marketing. “It's just a different mindset… it's really not about the volume of people. It's about the smaller number of high quality people, traffic, and leads that you get and really mining those.”   For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad's knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world's most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [0:33] Bob opens a Freestyle Friday episode with a brief chat about Yeti versus Ember mugs.  [2:21] Bob begins a discussion about the advertising struggles that digital marketers are running into lately. [2:34] Brad breaks down the question, “What do you do when platforms start to take away abilities to market to certain audiences that you relied on for clients?” [5:39] Bob talks about some of the more unique platforms that he's started using. “At the end of the day, when it comes to first party data, you just have to kind of just shift your whole mindset.” [9:47] Ken discusses diversification and asks, “What was it like before Facebook?” [12:14] Brad talks about how he views diversification in marketing as well as the importance of being prepared. “I look at this like a financial investment. Financially, you really want to diversify your investments.” [16:09] Bob discusses 3 marketing areas that he believes will grow in the next few years. [19:43] Bob talks about the importance of intentionally utilizing the retargeting that is available. [20:58] Ken discusses the effectiveness of branding and acknowledges that, “It's just a different mindset… it's really not about the volume of people. It's about the smaller number of high quality people, traffic, and leads that you get and really mining those.” [24:01] Bob mentions the marketing possibilities when partnering with influencers. [29:30] Bob says that, “We would love to hear from our listeners! I know that we've had a little glitch with Spotify that we fixed and we got all of our past episodes that were missing. So if you're listening to us and you've got some ideas on how to be more creative with your clients and digital ads, we'd love to hear from you. So reach out to us! You can click on the podcast and email us or just use #agencyexposedpodcast and we'll find you.”

It's completely normal for new real estate investors to hesitate to fully jump into the business because of the question marks. What do I need to do? How do I do it? Where do I start? Can I afford to do it? What if I make a mistake and blow all my money? Joe and I have been there, done that and we want to teach you what worked and still works for us so that you can avoid as many mistakes as possible in launching your real estate investing business. So, we're doing another live marketing class. In this live marketing class, we will be demonstrating what we would do if we only had a little bit of money, our personal time, and a laptop – which is basically all we had when we first started. We'll show you the right mindset and the steps we take that work in the market right now. The market changes and we'll only teach you what we do – we won't ever teach you anything that we don't do or doesn't work for us. Join us LIVE for this all-day deep-dive Masterclass and watch “over our shoulder” as we show you exactly how we do marketing for deals in 2022… even if you don't have a lot of money… even in a difficult market!The class happens on March 28th so RSVP now!Go to LiveMarketingClass.com to sign up.What's Inside:New live marketing class.What to expect in this class. Mentioned In This Episode:Live Marketing Masterclass

Pergunta rápida e sincera, você conhece alguém que ficou tão comovido com alguma ação promocional que passou a pesquisar sobre a marca? Ou até mesmo consumir? Bem, esse alguém pode ser você também, nosso ouvinte! Essas ações promocionais são uma das muitas alternativas que o campo do live marketing oferece. Essa área abrange atividades de comunicação entre as marcas e os consumidores de modo a gerar uma interação, ou o famoso engajamento. Tais ações têm como objetivo a construção da marca, vendas e a fidelização do cliente. A edição 81 do APPCAST traz dois convidados para explicar mais sobre esse assunto, são eles: Alexis Pagliarini - Presidente Executivo do Ampro Denise de Cassia - Sócia e diretora da agência Casa 96 APPCasters: Mari Cruz e Adão Casares Host: Alexandre Luppi Produção: Cris Abila e Mari Cruz Edição, montagem e distribuição: Compasso Coolab

O EventosCast é um podcast para os Apaixonados por Eventos, com apresentação de Marcely Souza Fundadora da MS Eventos, uma Consultoria de Eventos presenciais e online! Nesse episódio especial sobre Experiência de Live Marketing em Eventos, convidei Rafael Leonildo, com mais de 16 anos de experiência na área de eventos, atuando como coordenador, produtor geral, executivo de exposições e executivo de contas em diversos tipos de eventos como World Skills, Rio+20 (Itamaraty), Un-Habbitat (ONU), Fórmula Indy, Conarh, HSM, Salão do Automóvel, Caravana da Música e do Esporte (ESPN/UNICEF), organizando eventos médicos como JPR, da SPR durante 4 anos seguidos, SOGESP, SOCESP, atuando também como produtor geral do CBCP – Congresso Brasileiro de Cirurgia Plástica. Realizando trabalhos em diversas frentes de eventos de abrangência nacional e internacional como WTM, Data Center Dynamics e Euro Finance. Está na Copastur desde 2020 como Gerente de Novos Negócios em Eventos e Incentivo, ele também é Bacharel em administração de empresas, Pós graduado em Marketing Estratégico e cursando MBA em Gestão de Vendas. E Dinho Mancini, Profissional multidisciplinar atuando no setor de Live Marketing há 15 anos, iniciou sua jornada na TV Globo com produção de telejornais por mais de 10 anos, depois ingressou no setor de eventos corporativos trabalhando como produtor executivos para empresas como AktuellMIX, Avantgarde, Banco de Eventos, BTo+, VLMY&R, Almap e tendo como cases JOBs como Lollapalooza, Rock In Rio, F1, Salão do Automóvel, Olimpíadas, Festival de Cannes e Copa do Mundo. Recentemente teve passagem pela agência SAMBA como executivo de conta e também pela Miks On / Vintage atendendo clientes como GM, UOL, Folha de São Paulo, BRF e Toyota. Em 2021 ajudou a complementar a área de Live marketing da Copastur, seguindo como Head e encarando o desafio de desenvolver projetos voltados para produção. Faça parte da Comunidade do EventosCast, por lá você encontrará diversos profissionais para dividir suas opiniões e aprender como tornar os eventos memoráveis, para entrar no link: bit.ly/eventoscast_comunidade Essa temporada tem o Patrocínio da Copastur - Gestão de Viagens e Eventos Corporativos e ALAGEV - Associação Latino Americana de Gestão de Eventos e Viagens Corporativas como parceira de co-branding. Fale Conosco: Email: redacao@eventoscast.com.br | Instagram: https://www.instagram.com/eventoscast | Linkedin: https://www.linkedin.com/company/eventoscast EventosCast é uma produção da MS Eventos | Coordenação Geral: Marcely Souza | Apresentação: Marcely Souza | Edição: 2022

Nesta semana trazemos as notícias mais faladas no setor de eventos aqui no Boletim EventosCast, com apresentação de Ana Souza Machado. 1 - Congresso Brasileiro de Live Marketing 2021 será realizado em 15 de dezembro (Fonte: https://portalradar.com.br/congresso-brasileiro-de-live-marketing-2021-sera-realizado-em-15-de-dezembro/) 2 - Alagev promove evento gratuito pré-Lacte para TMCs e travel techs (Fonte: https://www.panrotas.com.br/viagens-corporativas/eventos/2021/11/alagev-promove-evento-gratuito-pre-lacte-para-tmcs-e-travel-techs_185888.html) 3 - IHG reúne parceiros no primeiro evento presencial desde o início da pandemia (Fonte: https://www.mercadoeeventos.com.br/noticias/hotelaria/ihg-promove-evento-presencial-com-sorteio-de-estada-em-hoteis-da-rede/) 4 - Fórum PANROTAS será apresentado por vozes femininas do Turismo (Fonte: https://www.panrotas.com.br/gente/eventos/2021/11/forum-panrotas-sera-apresentado-por-vozes-femininas-do-turismo_185891.html) 5 - Cingapura não registra disseminação de COVID-19 em seus eventos e projeta futuro (Fonte: https://portalradar.com.br/cingapura-nao-registra-disseminacao-de-covid-19-em-seus-eventos-e-projeta-futuro/) Entre agora para a nossa Comunidade dos #apaixonadosporeventos, acesse agora o link: http://bit.ly/comuni-eventoscast Essa temporada tem o Patrocínio da Copastur - Gestão de Viagens e Eventos Corporativos. Fale Conosco: Site: https://eventoscast.com.br | Email: redacao@eventoscast.com.br | Instagram: https://www.instagram.com/eventoscast | Linkedin: https://www.linkedin.com/company/eventoscast | EventosCast é uma produção MS Eventos | Coordenação Geral: Marcely Souza | Apresentação do Boletim: Ana Souza Machado | Edição: 2021

Join hosts Brian Schiller & Jay Randall every Thursday night at 7pm central/ 8pm Eastern Time for the live show with industry leaders, companies, and topics. This week the guys sit back down with Mike McKinstry for Part 2 of the how to market yourself, grow your brand, and gain sponsors in the fishing industry. If you want to take your fishing to the next level, you won't want to miss this! Waypoint TV- https://waypointtv.com Patreon-https://www.patreon.com/paddlenfin Podcast & Website- www.paddlenfin.com YouTube- https://www.youtube.com/paddlenfin Email- paddlenfin@gmail.com Social Media- @paddlenfin Yak Gadget- www.yakgadget.com Pelican Professional- www.pelican.com Rocktown paddlesports - rocktownadventures.com JigMasters Jigs- https://jigmasters.com Learn more about your ad choices. Visit megaphone.fm/adchoices

3-22-21 FB Live / Marketing & Sales Is Like Golf

Ear Prompter tips from Philip Victor, Rick Gerber, Sasha Love Higgins, Larry Wyatt, Sara Konecky, and Shannon Dade.Corporate Storytelling -Steve Multer's first tradeshow as a presenter for Live Marketing in Chicago started as an actor on stage.LARGE theater presentations back in the 1990's “dot com” boom.Elaine Cohen and her innovations in Live MarketingHow to succeed in FLOORING without really trying (A corporate theater presentation for a flooring tradeshow).Live! Marketing “STOMP” dancing on the tradeshow floor (the noisiest production EVER)!What to do if there are TOO many theaters on the same exhibitor aisle.Metrics, corporate spend, and quantifying an exhibit's results.LOUD isn't the best solution.Using brand ambassadors and crowd gatherers to seat an audience for a business theater presentation.Looking back at 2019 in contrast to 2020 and the COVID pandemic…Looking forward to 2021, what are your expectations POST-COVID?Craving REAL live tradeshows after Zoom fatigue.OMG Steve mentioned Ted Kaczynski as a metaphor!!!!! A first on Face The Event

Are you ready to take massive, imperfect action? Stop sitting on the sidelines, and dive into your real estate investing career by learning from Tom Krol of Wholesaling Inc and myself about, well nearly everything. We provide you with all of the tools you need to open up a new market, no matter where you're at in the U.S. We only advertised this class on our email list, so Tom and I wanted to open this up to our followers and subscribers. Guys, this class was so good! If you want to see what it's like to go into a new city and start marketing from scratch, Tom and I show you in real-time the steps we would take. You'll get to see day one in a brand new market, and I have to tell you that we didn't even know beforehand where we would be looking. Inside this class is a mind map, which will include: —All of the scripts that we use —All of the marketing pieces that we use —Email scripts —Texting scripts —Questions —And Phone scripts —All of the recordings that we used 100% of our class participants said they would recommend the class again, which we consider to be amazing praise. We poured ourselves and all of our materials into this class, and we're so happy to have had this level of satisfaction with our work. We're only charging $197, or if you'd like to split it up into two payments of $97, we can do that for you. This is a complete course, and we could've charged thousands, but we want it to be accessible for you. Just click LiveMarketingClass.com/podcast to sign up. We'll see you inside! What's Inside: —When you're faced with two choices, make the uncomfortable choice. —Everything available inside our live marketing class. —Why you need to start taking massive imperfect action. —How you can still take advantage of our live marketing class.

The pandemic has completely impacted and transformed the way companies communicate and market to their customers and prospective customers. Whilst people exists in an almost entirely digital environment, companies need to be creative and think entirely different to how they did at the beginning of 2020. In this episode, Matt is joined by LP/AD founder and CEO, Mr. Alex Shifrin, where they discuss the cataclysmic effects of the crisis on marketing events, digital campaigns, advertising and brand. What will be the immediate outcomes now and the long-term outcomes in the future?

Hey guys! If you've ever wanted to “watch Joe LIVE” doing marketing… then you're in for a treat. This Friday, May 15th, I am doing a Live Marketing Masterclass. This will be live, and I am going to pick a city and, from scratch, do some seller & buyer marketing. We'll be doing live calls, and showing you how you can do marketing, even during this pandemic. learn more at: livemarketingclass.com

Ever wish you could press pause at a workshop in the middle of the demo portion? That's what we're letting you do today. In this demo, Gavin and I walk through the three key features of our coaching service: marketing, automation, and delegation. These are the systems we use for our own business. Our coaching clients use these systems too, and they work. We regularly close several deals a week, and our clients tell us they're overwhelmed by the number of leads this system generates. In this demo of our system, we walk through the three types of marketing we set folks up to do. We get better response rates with creative marketing tactics, from cold calling to text messages or, as a last resort, direct mail. All of that can be done right in our system. During the demo we actually create a marketing campaign to show you how the system works. We contact sellers and show you their real-time responses, and we draw up and example wholesale contract, right in the system. We talk through the virtual assistant's role, how to keep track of their work, and how to measure productive work. If real estate isn't your full-time job, this is the best way to grow your REI business. With the right VA and a great system in place, you can come home from work to 3–5 leads waiting for your calls. Bottom line: get ready to grow your business. Learn how to turn your goals into concrete strategies to realize your dreams. What's inside: —Joe and Gavin demo their marketing and systems to find and close multiple deals a month. —Closing multiple deals requires the right team and willingness to delegate. —The key to good leads is targeted marketing, which is easy with the right data. —Track and respond to your marketing campaigns quickly and easily with a great system.

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution's stakeholders? Learn this and more on this episode of Marketing Live.

Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing budgets, measure effectiveness and showcase the return on investment is more critical than ever. This session will share some best practice examples that will help you build a business case for the right marketing budget and ways to measure the return on your investment.

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president's own brand? This episode will take you through it all – from the first week to the first year.

What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.