Podcasts about national fitness business alliance

Thom and Ryan discuss why athletic trainers should invest in improving public speaking skills, career/life growth strategy, and the importance of a proper mindset.  Thomas Plummer is the founder of the National Fitness Business Alliance, and is author of the 9 best selling business books in the history of the fitness industry. He is an internationally acclaimed presenter and consultant, and is considered by many to be the most influential person working in the fitness industry today.  Connect with Thom at www.thomasplummer.com, and like his facebook page:  https://www.facebook.com/ThomasPlummerFitBizGuru/    Host: Ryan Stevens, MPS, LAT, ATC, CSCS Follow the cATalyzing Podcast on social! Instagram: @cATalyzingATs Twitter: @cATalyzingATs Email: CatalyzingPodcast@gmail.com --- Send in a voice message: https://anchor.fm/catalyzing-podcast/message

Thomas Plummer is the Founder of the National Fitness Business Alliance, an industry thought leader, author of ten books, speaker and ultimate fitness business guru. He has been in the industry for over 40 years, and shares his wealth of information and experience in the business of fitness with others through his books, workshops and coaching sessions.   A brutally honest advisor and a true visionary in the fitness industry, Thom sheds light on leading numerous controversial movements in the fitness space, and how he has managed to do so time, and time again. He shares why using the same methods of previous years will no longer be sufficient to gain and retain modern fitness consumers, and how clubs need to adapt to the changing times. Thom also explains why the race to the bottom is not a sustainable model for clubs, and why the layering process he teaches leads to far greater success. Tune in to find out more!   Key Takeaways: [:50] Kelly introduces her guest for this episode - Thomas Plummer. [1:28] Kelly shares how she first met Thom, and some of her memories of Thom. [4:25] What led Thom into the fitness space 40 years ago? [7:10] Thom has led a lot of controversial movements in the fitness space. What has been the evolution of the fitness industry over the last 40 years? [11:09] What are some of the things that are working right now, today, in clubs? [16:40] What is the training gym experience? [19:37] What role does Thom see technology playing in delivering these experiences to customers? [24:34] Kelly and Thom discuss the idea that if technology is not enabling or enhancing human experience, it shouldn't be in the club. [27:35] Thom explains more about the layering process he teaches and why that's a successful model for club operators. [33:15] What's the problem with the race to the bottom? [36:27] What is Thom's hope for the fitness industry? [39:42] Thom currently doesn't see the leadership necessary to take the fitness industry to the next level. [41:34] The future is purpose-driven profitability in delivering experience that is going to cultivate a community, and not just commoditize fitness. [48:51] How can you find out more about Thom and his work?   Mentioned in This Episode: ABC Financial Services Kelly Card Thomas Plummer Thomas Plummer on Medium How to Make More Money in the Fitness Industry by Thomas Plummer Thomas Plummer on Facebook Perform Betters Summits National Fitness Business Alliance Books by Thomas Plummer Nautilus Home Fitness Solutions Gold's Gym World Gym Powerhouse Gym CrossFit Planet Fitness The Club Insider Magazine Curves circuit training One Hundred Thirteen Million Markets of One - How The New Economic Order Can Remake The American Economy by Chris Norton and Ross Honeywill The Experience Economy, by Joseph Pine and James Gilmore MYZONE The Mirror Lifecycle bike Peloton SoulCycle Eric Casaburi, Retro Fitness Alwyn and Rachel Cosgrove  

This is a recording from my trip to the National Fitness Business Alliance conference in St. Louis in August, 2018. I was fortunate enough to have Plummer on the podcast to discuss his most recent book, The Soul of a Trainer, and much, much more. Enjoy this one!  Thomas Plummer has been working in the fitness business for over 40 years. He founded the Thomas Plummer Company in 1990, which eventually became the National Fitness Business Alliance (NFBA) in 2003. He is perhaps best known for helping young fitness professionals understand and master the business side of the gym business and his “no nonsense” speaking style has kept him as one of the most popular speakers in the world of fitness year after year. https://thomasplummer.blog Please visit http://bit.ly/fitnesscandorpodcast, click View in iTunes, go to Ratings and Reviews at the top and leave a rating and/or review! That would be helpful for both of us and get our conversation to more people! 

Episode Three -Justin Grinnell Justin is a successful training studio owner. He owns The State of Fitness an 11,000 sq ft facility in East Lansing Michigan. He also operates a corporate small group training site. He works with Thomas Plummer and the National Fitness Business Alliance helping training studio owners improve their businesses. He has worked with studio owners and trainers from around the country and has a wide range of experience helping them become successful. We discuss his successes, failures, his innovative internship program which he uses to find high quality trainers and employees, how he balances his business while managing the business with his wife Katie. Justin describes The State of Fitness-3:40 Justin discusses his corporate location, how is came about and the details- 5:41 How Justin got his start in the business 8:05 Justin got his start at one of his competitors 9:52 How he got his start up money 11:40 His partnership didn’t work out and he has to buy his partner out 13:05 The importance of developing relationships and being trustworthy 14:35 Justin describes partnerships and the importance of picking the right partner and how to pick the right partner 15:50 Justin discusses the Vision he had for his business The State of Fitness 19:55 The mistake of having independent contractors 21:25 The importance of boundaries in employee employer relationships 23:30 How did Justin take the leap of faith to change his business model 24:05 The immediate benefits of the changes he made in the business as a result of changing his business model 28:05 He discusses the details of his corporate location 32:05 He discusses their internship program. How it's unique and has allowed them to grow. 35:25 How adding value to other people, organizations and companies can come back to give value to you and your business 39:35 The structure of their internship program 40:49 His association with the NFBA 45:15 The top mistake most studio owners make 48:45 The biggest mistake he's made since being a business owner 50:50 STS 54:00 How does he manage the work life balance especially since his wife is a partner in the business 57:50 Working with your wife 59:40 Where can you find Justin 1:01   Mystateoffitness.com Justin Grinnell.com Grinnelltraining. Intsagram.  

Episode Two-Frank Nash Frank Nash is a fitness rock star. He has a successful club in Boston, Stronger Personal Training, He has been involved with the National Fitness Business Alliance teaching training studio owners how to market, create and cultivate their brand thru social media. He and Rick Mayo founded the Secret Trainers Society to help training studio owners improve their businesses. He recently started working with Dot Fit, a leader in the nutrition and supplement industry. When did Frank Nash open his club-3:35 How did Frank Nash get his start in the Fitness business industry-3:35 When did he find his mentor that eventually helped him change the way he did business-7;00 How your business can be like a bad relationship-7:45 Why it's important to check your leases and pay attention to the details-8:40 Why it's important to be uncomfortable so that you can grow-11:05 What is an EFT-11:50 Where did Frank get his start up money-13:05 How did Frank’s mentor change the way that he ran his business-16:05 Are you being selfish with your business-18:05 What did Frank do when you first met his mentor-19:55 What kept Frank from taking action on his mentor’s advice-22:30 Is your business a fetus-23:50 If you want to be a trainer and love training why you don't want to open a training  business-25:05 How did Frank finally pull away from his training so that he could run his business-23:20 What was Frank's fear-26:35 Will you lose clients-26:35 Is it OK to just be a trainer. The opportunities for trainers today-28:35 Where can you find Frank Nash-35:15 Do you want to join the Secret Trainer Society-35:35 What was the biggest surprise that Frank did not see coming in business-36:25 Strongerpersonaltraining.com Byfranknash.com Secrettrainersociety.com Instagram-byFrankNash  

In this episode we interview Thomas Plummer a veteran with more experience in his little pinky finger than the vast majority of all the fitness business guru's online. Thomas goes over the good, the bad, and the ugly in the industry, along with the changes and trends in the industry and predictions for the future. About Thom   Thomas Plummer has been working in the fitness industry for over 30 years. Though he is not one to brag he is know as the, fitness business guru! Throughout his years as a road warrior, maverick and leading consultant of the fitness industry he has seen it all. He is the founder of the National Fitness Business Alliance.   His no holding back, say it like you mean it leave out all the BS approach is what makes him not only one of the best speakers in the industry but by far the most entertaining. These days he has found his true calling in life coaching and helping people find their true purpose in life. Helping them set and reach goals and asking tough questions to get them thinking about their future. Thom has a unique approach to guiding and leading the way with a blunt way of telling you things you don’t want to hear, but need to hear. He truly is on a mission to change lives in the fitness industry.