Masters in Fitness Business Podcast

You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what's been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you getting the help your business needs. This is the landscape we walk on in the fitness industry and business in general.  Dr Jeffery O'Guin shares about his journey he is taking on this terrain. He has had a successful chiropractic practice and decided to add a personal training studio to his business in 2020. That's right a the beginning of Covid.  He shares his successes and struggles of entering the fitness space. What has worked and what hasn't. He approaches the fitness industry with fresh eyes and has some unique insights into the fitness industry.     Take Aways from this Episode Taking advantage of the current economy Adjusting your reality to your vision The secret to making clients stay longer is in the welcome.  How does a hybrid clinic work The importance of being authentic in business The power of doing personal sprints

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business.  How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success.      Take Aways from this Episode What is a brand verses a brand identity Do you need to rebrand Why do we use logos Where do you start with your branding Why images speak to our brains better

You know it's much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it  can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to client sales system and much more, right now.    Take Aways from this Episode How to go from lead to client Is there a negative stigma attached to selling Qualify your prospects Scripts are training wheels Where you may be losing your prospects

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn't that what your business should be too?  Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.   Take Aways from this Episode Tattoo vs. Brand The 4 P's of business How Covid has changed the fitness market forever What your clients want out of your business

You didn't open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that's what you want to spend your time doing, but those business duties are essential to keep  your business running.  How do make sure that they are taken care of and don't take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that.  Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of her life from managing studios to designing software to help studios run better.  She shares her insights on the industry and some of the solutions that have worked for studio owners.      Take Aways from this Episode How to overcome software intimidation Do you know what problem you are solving for your client What metrics do you need to track Is your sales process too automation heavy Knowing your client's personality can dramatically increase your retention 

Who is the hero in your story, you or your client? Most don't have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear.  Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client's frequency. But branding has become a catch all, nebulas term. We break down what it is, isn't and how to use it to tell a story that makes your ideal client the hero.  Be sure to join our FB group MiFB Podcast and get immediate access to a Free 15 call with Naomi.    Take Aways from this Episode Who should be the hero in your branding story What is your List of 3 Where is the weakness in your branding Have you embraced your weird Setting up a system for Canva Reposting and the algorithm  Reshaping your client's thinking

Are you doing $5000 a month in supplement sales? If you're not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are we educating them correctly?  Bob Thompson has a system that educates and bakes the supplements into the on-boarding process that has worked for him countless times. He has owned multiple clubs and is currently running his franchise. We talk about supplements and franchising, pros and cons, what has worked for him and what hasn't   Take Aways from this Episode Shrinking the supplement market How to make supplements your client's idea The power of on-boarding Discount or not to discount Delivering big profits on your supplement sales. 

P90X love it or hate it, you can't deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than training someone in person.    Take Aways from this Episode What was different about P90X Why you should insert stories into your training and videos The difference between on-camera verses in-person Stories are the most powerful form of communication

A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It's the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and used it to go from training in a client's basement to building a franchise and a supplement company.    Take Aways from this Episode Is is always a natural evolution for trainers to become gym owners? Simple scales All leads are not created equal Dating your prospects Going beyond referrals

Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing where you are using different platforms that all flow into a singular marketing strategy. We discuss how to do that on this episode.  I hope you enjoy my conversation with Buzz on this episode   Take Aways from this Episode What's more important social media or your website. The major difference between search engine verses social media  Dating your prospects Organic social media reach verse email marketing reach The difference between growing and scaling

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth.  I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I've become to know is a loyal friend and devoted family man. He likes to say he is lucky. You may get lucky once, but Jason has made lucky a habit by being smart, seeing the big picture and acting quickly. He has become a great business man and shares how on this episode.    Take Aways from this Episode Being in business with your spouse Changing your model in the Post Covid market The impact of immediate action Building a superstar business by building a superstar team The value of friendship in this industry Going from gym owner to a true entrepreneur

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and hope, not hype.  I sought out a coach who gave me all of these things and helped me to help my business grow. I was impressed with his skill, system and passion. His mission and vision lined up perfectly with those of the podcast. “Helping fitness business owners learn the key drivers to move their business and lives forward” so I'm proud to announce I am joining forces with Dan and Elite coaching. We are not Gurus, but fitness business owners helping other fitness business owners. You'll get a chance to get to know Dan on this episode as he shares his insights on the business of fitness and what it takes for yours to succeed.  Be sure to listen for a special offer from Dan exclusively for my listeners and join our Facebook Group “MiFB Podcast” and become part of a community of great trainers who are becoming great business owners. It's free to join and you can grab a free copy of Best Organic Marketing Strategies.     Take Aways from this Episode Separating the real coaches from the fake We are more accountable  to other people than we are to ourselves What is your business's DNA? Systems run business, people run systems The 20% that creates the 80% Is that a people problem or a process problem? Leadership and management are not the same. 

What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction?  These are some of the questions that mindfulness can give you answers to, according to Ken Kladouris.  Ken Kladouris is an esteemed wealth advisor, course creator and published author who believes you should be living your life, by design. Ken has allowed the men and women he is proud to serve the ability to infuse more life into their years here and now – not just in retirement. Ken's course “Stillness To Success,” and his book, “Get There!”, were developed as tools that help individuals discover the clarity they need to design their future. Peeling back the layers, they feature no-nonsense, actionable steps that are proven to position individuals on their desired path. This thoughtful resource was compiled following Ken's own awakening. Becoming aligned with his “why”, he recognized his true purpose was to assist men and women across the globe in their pursuit of achieving enhanced joy, freedom and fulfillment.     Take Aways from this Episode What you need to find clarity What does mindfulness have to do with you being a success Being busy verses being productive The difference core values make Do you have traumatic lenses? Having dinner with your limiting beliefs A week in silence. 

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him?      Take Aways from this Episode Why simplifying helped him to become more profitable and grow Taking some losses for the big win Belief in your product sells Email marketing that that creates friends, not enemies Only 5% of your target avatar is ready to buy at any given time Story telling is powerful in the selling process The biggest selling point of being part of a franchise Setting your team up to win 10% Wins

When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It's anything but easy, but Colin makes it seem that why by keeping things simple. When you have industry experts selling you complicated solutions Colin says reduce it to it's simplest terms and stick with what works.      Take Aways from this Episode Why he shifted to Large Group training exclusively since Covid Simple systems that put his club on auto-pilot Why you Social Media has to have a flow and mission.  Why he opened a 2nd location Managing two locations

Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know thinks some of the old school methods may be more effective for local marketing.    Take Aways from this Episode Transitioning from a trainer to business owner Is old school marketing more effective now? Timing is everything is sales What if you skip steps in a recipe? Will it taste the same? Using your superpower in your business Don't put all your marketing in one basket Why you have to own your marketing assets  

Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have certain things in common.    Take Aways from this Episode Why owners need to be owners not technicians The power of authenticity Turning a passion project into a business How does imposter syndrome show up in your business? Avoiding the Burnout syndrome Know your Superpower Why you need to be more resilient than you think Thinking Bigger

We've had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing?  And we focus on leads and clicks but what about  what happens after the click? You need to take the friction out of getting new clients in the door.  Kenny Gray has an impressive resume doing work for large corporations like NBC and multiple 6 and 7 figure brands. These guys do research on their audiences and as a result he has extensive knowledge of what works and what doesn't.  Now he's like us, he doesn't want to work for the big guys any more, he launched Grayt Media so that he can give the independent operators access the same tools that the corporate giants use.  Kenny has some new perspectives on using Tik Tok and what should happen after the click to increase your show up rate.    Take Aways from this Episode What needs to happen after the click to get more people in your door.  SEO is still a thing, but you have to know the new rules to win the game.  Is Tok Tok the next big thing to help your business? Creating a seamless flow between all your social media channels and website to get more people thru your door. 

Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant.  Jason DeBruler is the CEO of ARX fit and Bio Hack Studios. Tune it to learn more.   Take Aways from this Episode What makes ARX so different? What makes this fitness business model so intriguing.  $30 for a 1 on 1 Personal Training session? How must you evolve to stay ahead of the market and remain relevant and profitable.  Where are you going to change the world? Is there a profitable neglected demographic? What happens after you buy an ARX?

The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena.    Take Aways from this Episode What is Rule 26? The KPIs that directly drive revenue Do you own your audience? What do 68% of All consumers do? Why do you need a website? Are you utilizing your best clients What do you do if you can't afford to hire someone to market for you?

 Bryce went from newbie trainer to CEO of Fit Body Boot Camp.  He wouldn't have been able to do it if he hadn't evolved and developed his leadership skills. He shares the simple system he developed and still uses today.      Key Takeaways from the episode What is your leadership role in your business? How leadership skills took him to CEO Where did he go to develop his leadership skills? Why and how you need to lead your team

  Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission  in the fitness industry for themselves or their business If you don't know where you're going how do you know when you get there? If you and your business have a clearly defined mission, vision, purpose then that drives every decision and action for the business and it's goals. I share an exercise that I did to try to reverse engineer my business behind a mission and vision.  Key Takeaways from the episode What is your purpose in the fitness industry? What is the Mission and Vision of your business? Who do you want to help and why? How do you know when you've completed your purpose? What are your unique abilities? How do you know they're your unique abilities? Are you using your unique abilities correctly in your business?

We are all creatures of habit. Who we are, what we accomplish is a culmination of our habits. Everyday excellence start with auditing our habits and deciding which ones to keep and new ones we may need to reach our goals.  Joe Templin wrote the book on Everyday excellence, literally. He shares his insights on how you can start to achieve everyday excellence in your life.  Joe Templin is a physicist, financial planner, entrepreneur and philanthropist.   Key Takeaways from the episode Do you audit your habits? Would you benefit from The Stockdale Paradox? The starting point for Everyday Excellence Once someone becomes a champion they are changed Why you want to review your day How does your internal dialogue affect your goals? The podcast listener discount   Mindset and Development What was Joe's most successful failure? What was his biggest surprise in the fitness industry? Where does he go for his personal and professional development. 

Two markets, online and in-person fitness. One product, fitness. Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you. Mike Hansen has done extensive research on both markets and what he found may change your perspective and approach. Plug in and expand.    Key Takeaways from the episode Where does digital fitness fit in the fitness industry? Where are the big brands going with digital fitness? What happen to fitness during the pandemic? Will offering digital cannibalize your brick and mortar business? How do you create a solid fitness business in digital? Fitness is not a location it's a service   Mindset and Development What was Mike's most successful failure? What was his biggest surprise in the fitness industry? Where does he go for his personal and professional development. 

It's unreasonable to expect someone to care as much as you about your business. But an effective leader can get them behind the vision of the business and have them take pride in the part they play in bringing that vision to life.  Tony Zaccario is the 28 year old CEO of Stretch Zone, a national franchise. He shares his leadership and systems secrets that can help you and your business. Tune in.    Key Takeaways from the episode What type of leadership and systems do you need/ Why egos create bottle necks in a business The impact of your team understanding the why. Why new owners don't ask for help as soon as they should.  Why you have to evolve ahead of the growth of your business The key to team culture If you don't know you're data you don't know your business

Nothing changes until you take 100% responsibility for your actions and start to upscale yourself and your skill set.  Jono Petrohelios went from the worst to first with this philosophy.  We discuss the actions necessary to upscale and how to run FB ads that work.      Key Takeaways from the episode Blaming everyone else doesn't improve your business The power of taking 100% responsibility for your actions What should be your goal with FB ads? Why less friction wins every time Why videos of exercises are a turn off for leads Do's and Don't's for your ad images The ad is just one piece in the marketing system

As a FitPro, how many times do you get pitched a week by people claiming they can help your business. How do you know if they are legit or a sham?  A.J. Morton paid $12,000 for a coach that turned out to be a sham so he decided to do something about it. He started a Yelp for people claiming to be specialist, coaches and mentors.  Now you have a place you can go find coaches, mentors and specialist that have been vetted to make sure they can provide you help that will move the needle for your business. You don't have to pay and pray that it will work out any longer.  Tune in to learn more.

Ignorance of the law is no excuse. How many times have your heard that? You don't want to hear it when you're on the wrong side of a lawsuit against your fitness business. You may lose your livelyhood.   Corey lays out the three things you need to be aware of to protect your business and your loved ones.   Key Takeaways from the episode The 3 most common legal issues when opening a fitness studio Do you have a solid foundation to grow your business? Should you have an attorney on your business team? What are the 3 most common documents needed. Hoping there isn't going to be a legal problem is naive   Mindset and Development What has been Corey's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development What was his most influence experience from traveling the world?  

  It's frustrating to work your ass off and have nothing to show for it. That is Entrepreneurial Poverty. It is a pandemic among Fitpros. Billy was over $100,000 dollars in debt and had his car repossessed when he and his wife put together a plan to get out of debt. And they did it. Listen in to learn more.      Key Takeaways from the episode The first step in a mind set shift It comes down to habits New Goals The debt reduction snowball method Should you treat your family like your business? Are you the CEO of your life? The habit that brings Billy the most success

What happens if someone gets hurt and sues you? What do you do when a client refuses to pay you? These are just two problems you can avoid by taking a couple of simple steps. Do you have bullet proof waivers and contracts? If you do then you can avoid problems that could cause you to lose your business. Shannon Montgomery, the lifting lawyer, yes she is a national bikini competitor and operates her law firm, Montgomery Law specializing in affordable legal services for fit pros.   Key Takeaways from the episode The Two Biggest reasons Fit Pros need to legally protect themselves You are a legitimate business and need to treat yourself as such Do you clients understand the rules of your relationship? Do you have terms of service for your website? What is your privacy policy We discuss the problem caused by the high cost of legal services. Flat fee and bundle fee legal services   Mindset and Development What has been Shannon's  most successful failure. What has been her biggest surprise in the industry Where does she go for  personal and professional development

Setting up an Online Fitness Business can seem like a complicated and difficult task, but in today's market it's difficult to survive without it. It can be confusing and overwhelming. James Quigley breaks it down to simple steps and how you can get clarity for your online fitness business. Key Takeaways from the episode Solid business practices make online fitness businesses profitable Are you ready to bring in leadership talent What is going to be the role of the online fitness space going forward? Why you need to get tight and clear going forward. What's the ideal jump off point for online coaching? Why you need to build a community over getting followers James's request for when you ask for advice.   Mindset and Development What has been James's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Steve had it all together. He was a pro athlete, he had money, he had equipment, he had a plan, one last season then open up his gym. Everything was smelling sweet. Then he got a mule kick to the face. He lost in all. What did Steve do? He clawed his way back and now has almost everything he lost back and so much more.   Key Takeaways from the episode Life is full of hit and run accidents Why your network is so important True passion will always express it self Do you make it about value or price? Do you know if you're set up to succeed?   Mindset and Development What has been Steve's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

From the outside it looks like you are doing well and have a successful business. Behind the scenes everyone gets paid but you. You are living on what's left over and usually that isn't much. Why can't you seem to get out of this loop? Maybe it's your mindset.   Change the way you think and you make different decisions, take different actions, ask different questions. That's the power of mindset. Michelle Cooper is a former Roller Derby Pro who has helped dozens of Fit Pros to get out of Entrepreneurial Poverty. She shares how on this episode.   Key Takeaways from the episode What is entrepreneurial poverty? Are you paying yourself? Changing the way fit pros think about money Fit Pros often make themselves financial martyrs Do you have a story about money? What is your foundational relationship with money? Are you operating from a Poverty Mindset? The 1% Start

The days of trainers counting reps and just showing up are over. People want someone who can coach them on the different aspects on their health and fitness, nutrition, sleep, recovery and training. Eric shares how you can elevate your game to dominate the current fitness market.   You Tube Channel / Fit University / Book   Key Takeaways from the episode People are coming back to gyms, but they have more options now. Where do we fit in and how do we use tech to our advantage? You want to be the general of your client's fitness How Fit pros can be incestuous Marketing is hard because it's a moving target. What is Morpheus? How do Fit Pro's compete with the Tech Giants in Fitness? Trainers are the superstars   Mindset and Development What has been Eric's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Marketing and new clients is important, but so is client retention, engagement and culture. Having a solid stable client base can help your business grow faster than trying to replace them with new clients. Ryan O'Toole shares some simple and Free ways to hold on to clients and increase your referrals. Key Takeaways from the episode Why you need different skill sets for different jobs. What is a good jump off point to build culture, customer experience ? Using the CRM to customize the client experience What you need to do to stay relevant What I notice about most fitness podcasts Why would you want to do a local podcast? An under utilized aspect of client retention Not everyone wants to lose weight     Mindset and Development What has been Ryan's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you have a vision and want to get people behind it? You need a leader. Are you that leader? Do you have the leadership skills you need to make your vision a reality?   Dan Henderson has running successful gyms, built an online education / certification business and now is The Coach of Coaches and shares the leadership skills you need to get your team behind you, as a leader and your vision. Key Takeaways from the episode Are you confusing leadership with management? The four leadership styles Why You have to put the needs of your business above your own needs. Are you creating great leaders on your team? Where are you falling short as a leader? What do fit pros need to be aware of coming out of Covid to be successful moving forward? 5 Keys things you've got to deliver to your clients in today's market     Mindset and Development What has been Dan's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Is your business driven by a focused vision or by the seat of your pants? If you don't have goals where are you going? You can't go somewhere that doesn't exist. Goals let you know how far you've come and when you've arrived. Brain Johnson has a long history of helping business owners set and exceed goals. He shares lessons he's learned along the way. Key Takeaways from the episode Do you know what stage your business is in? Not all customers are created equally The best gift you can give your competitors is your worst customer Do you clients know what is expected of them? What some effective ways to raise your price? Getting out of your own way in your business How do you hire the inspire?   Mindset and Development What has been Brains's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Not getting paid, lawsuits, tax issues? These can all be avoid if you have an attorney in your corner. But, attorneys are expensive so what do you do? Scott Reib has made it his mission to change this for the fitness industry. He shares some options, that you might not know about, that may be the right fit for you. Key Takeaways from the episode Glaring legal mistakes fit pros consistently  make Treat you attorney like a primary care physician and not like an ER doctor. 5 Steps to Shatter proofing your business Why lawsuits are only good for attorneys What if I want to grow? How to be legally proactive? Are there different standards for Online based businesses? Why coaches should have coaches   Mindset and Development What has been Scott's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

What would happen if you changed your story? The stories you tell yourself? The stories tell your clients? Would it change the story of your life and business? Stories are powerful. Are you telling the right stories? Seth Donlin shares how you might be able to find out. Key Takeaways from the episode What are the glaring weaknesses in the fitness industry? Does your business have a face and a story? The difference between restaurants and gyms Are you ok with everyone not being your ideal client. The Big Money Mindset Are you preparing to be authentic? Breaking Imposter Syndrome You're just making shit up   Mindset and Development What has been Seth's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you feel like you're behind on the technology in the fitness industry now? Covid has accelerated the use of technology in fitness and it's not going away. Kevin MacCauley shares what you need to know to get the right technology for you to succeed going forward in the fitness industry. Key Takeaways from the episode How Covid has changed the landscape of fitness. What about the ones thinking of opening up a fit biz right now? Lessons you can learn from the big competitors How will big technology fitness affect the brick and mortars? What consumers what to see? How you can integrate the existing technology into your member experience   Mindset and Development What has been Kevin's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

What does it take to Franchise your gym concept? How much does it cost to buy into a franchise? What are the pros of cons of franchising? Micah Logan answers all of these questions as he takes thru his journey of franchising his gym concept MELD. Key Takeaways from the episode Why would you want to franchise? How do you franchise? What is a brand multiplier? Do you know how much your business is worth? Do you have what it takes to go thru the franchising process How do you market and sell a franchise? Why would anyone want to become a MELD franchise

As a small business owner how do you compete in today's highly competitive landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. You can boost sales, increase customer satisfaction and loyalty by crushing the competition with service. Key Takeaways from the episode Why focus on customer service? It starts with you as a leader Where Hank feels most owners run into problems Do you hire for skills or traits? Do you have an Ideal Team Member? Hit them in the face with your culture Do not assume people know the basics of customer service Have you taken a look outside of our industry for ideas? Mindset and Development What has been Hank's  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Grey hounds, Chihuahuas and pole dancing. What do they have to do with selling. Leslie Lyons makes sense of the riddle that is selling and is telling you that your business is not growing because you are afraid of selling. Key Takeaways from the episode Black women pole dancing Leslie’s 4 P’s of Sales Why sales is really leadership How to get over your resistance to selling What is an Enneagram tool? Why I think the Four P’s are different You and your business will grow at the same rate   Mindset and Development What has been Leslie’s  most successful failure. What has been her biggest surprise in the industry Where does she go for  personal and professional development  

Getting in front of your local press will give you free marketing and create authority in you and your brand. How do you get in front of your local media and make this happen? We tell you on this episode of the podcast with Mickie Kennedy. Key Takeaways from the episode How to get in front of your local media Why would you need a press release The anatomy of a press release How to re purpose any news story The new SEO Strategy around a Press Release   Mindset and Development What has been Mickie’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating  real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set.   Key Takeaways from the episode What role will online coaching play going forward You’re right, but does it matter? You still have a huge opportunity with online Your not just selling sets and reps anymore How to stand out online. Where does Sean recommend people start with online training The biggest mistake Sean see’s people making in online training   Mindset and Development What has been Sean’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you?   I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom.   Key Takeaways from the episode How to understand the language of money How to extract themselves from your business so that you can grow it. Pay yourself first Most fit pros don’t charge what they’re worth It’s not the money you earn that counts, it’s the money you keep The levers to manufacturing financial freedom Mindset and Development What has been Jackson’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue.     Key Takeaways from the episode Sometimes the most disciplined thing to do is nothing. Where do I insert my flavor into the process without messing it up. When you hire someone to help your business listen to them. Good processes produce consistent results It’s about closing the leads, not getting them. The common mistake most new owners make. The Big Announcement . The Incredible deal. Get in on it Now!

A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard.     Key Takeaways from the episode If people don’t know about your business how will they find you? What it looks like to potential clients when you don’t run your business like a business Biggest Branding mistakes gyms often make. Tell them your story before they make up their own story about you How to use your story to make your brand sticky Where do you start with your branding? What are the most effective moves to make to get your brand and message out there?

Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival. It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right.     Key Takeaways from the episode Are you missing out on a game changing opportunity? Is it easier to get your message heard right now? Online is hot right now, will it remain hot? How the changes in Facebook and Apple are going to affect the fitness industry What are the basic mistakes small businesses are making with their marketing What Google can do for you Managing your reputation. How to respond to a bad review.     Mindset and Development What has been Andrew’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water. That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors.   Key Takeaways from the episode The two skills sets necessary to have a profitable fitness business What is The State of the Industry Report? Are you ready for advertising? You have contracts, but do you really? What good are leads if your can’t close them. Why a clean gym is one of your best retention tools Why are just a little over 50% of Micro-gyms are profitable! Why trainers that spend the lest amount of time training are the most profitable   Mindset and Development What has been Chris’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Cancer survivor, Navy veteran, Fitness model, Inventor, Business owner, Physical Therapist, Personal Trainer. Sean Finnegan is all these things. He shares how all these experiences changed him for the better and how he was inspired to come up with his patented system for strength training anywhere and minimum equipment. He thinks it’s a model that trainers can use to set up an online training business with low upfront costs. What do you think?   Key Takeaways from the episode Life lessons from a cancer survivor Behind the scenes in fitness modeling How you can use this system to set up an online training business How stressing less has helped Sean succeed more.   Mindset and Development What has been Sean’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development