Podcasts about fitness business

Succession planning isn't a finish line — it's a process that starts years before any leader steps back. Scott Gillespie knows this better than most. A 40-year fitness industry veteran, Gillespie owns Saco Sports and Fitness, a multigenerational outcomes-based health club, and a F45 training studio in Maine, along with many other roles in the industry. Gillespie joined Club Solutions Magazine editor and podcast host Taylor Gabhart to discuss how he prepared his team to lead Saco without him in the building. The conversation covers how crisis reveals character in future leaders, the gradual step-back strategy that eased both staff and members into the transition, and why documenting systems two decades ago made the handoff possible today.

Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck.In this episode of the Fitness Business Insights Podcast, Matt walks through one of the most overlooked problems in a PT's working day: the gap. That mid-morning or early afternoon lull between client blocks that quietly drains your productivity, your evenings, and your weekends... without you ever noticing.You'll learn how to close the "intention to action gap," why your to-do list is actually working against you, and how to restructure just a few hours each week to start moving the needle on your business, without working more hours.Whether you're a gym floor PT or working in an independent space, this episode will help you take back control of your time and start building the business (and lifestyle) you originally set out to create.You'll discover:Why most PTs feel overwhelmed at 25 sessions a week and what's really going onThe simple diary shift that more than doubles your chances of completing a taskHow to prioritise lead generation during your gaps (and why it matters more than admin)What "working on the business" actually looks like in practiceConnect with Matt:

Episode 446: How Meghan Built a Hybrid Pre & Postnatal Fitness Business with PFSAIn today's episode, Jessie sits down with Megan Barrett of Barrett Fitness in Syracuse, NY to talk about her journey from general personal training into perinatal coaching, and how PFSA training opened her eyes to a whole new way of working with clients. They dig into the gaps in standard trainer certifications, why non-fear-based education matters so much in this space, and how to approach body image and validation with pregnancy and postpartum clients. Megan also shares how perimenopause can show up in symptoms and training. If you liked this episode of To Birth and Beyond, tell your friends! Find us on Apple Podcasts and Spotify to rate/review/subscribe to the show.Want more? Visit www.ToBirthAndBeyond.com and follow us on Instagram @tobirthandbeyondpodcast! Thanks for listening and joining the conversation!________________________Resources and ReferencesPre/Postnatal Fitness Specialist Academy (PFSA) Enrollment: programs.jessiemundell.com/certBarret Fitness CNY: @barrettfitnesscny________________________Show Notes 01:00 - The all new and improved Pre/Postnatal Fitness Specialist Academy (PFSA) enrollment is now open!02:29 - Introducing our special guest, Meghan Barret03:35 - Get to know Meghan07:47 - Previous certifications and what they lacked in information09:17 - What our responsibility is as coaches10:15 - How pregnancy and PFSA certification changed the way Meghan coaches11:52 - Changes from pregnancy to pregnancy12:49 - Body image struggles and how to work with clients through them15:02 - The shift Meghan has had in coaching through time with clients16:13 - Perimenopause changes17:53 - What's next and where can you find Meghan23:15 - Wrap up

Send us Fan MailIn this episode, JD Podcast host Andrew Cox | Joint Dynamics sits down with the fitness industry's best mate, Richard Boyd. Richard is widely regarded as "The Godfather" of the modern fitness industry. From launching the world's first zone-based heart-rate studio in 1995 to creating PT on the Net and founding PTA Global, "Boydy" has spent decades staying light-years ahead of the commercial health curve. Beyond his corporate resume - including serving as Senior VP of Innovation for 24 Hour Fitness overseeing 5 million members - Richard shares his masterclass on playing the "infinite game". He explains why prioritizing deep human loyalty and putting his mates first allowed him to build global fitness ecosystems by creating true win-win scenarios.

Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Join Steve Washuta, author of Fitness Business 101 and host of The TrulyFit Podcast, as he breaks down a timely and relevant topic impacting the personal training, fitness, health, and medical industries. Steve covers:_The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta

On this episode of "Random Fit,” hosts Wendy Batts and Ken Miller sit down with special guest Dr. Rick Richey—NASM Master Instructor, gym owner, and host of the “NASM CPT Podcast”—for an unfiltered conversation about fitness, innovation, business challenges, and personal growth over two decades in the industry.

We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.In this episode, Matt Robinson walks you through a structured mid-year review designed specifically for personal trainers. Rather than just looking at the numbers, Matt takes you through 8 powerful questions across two sections that help you take stock of where you are, what's working, and where your biggest opportunities still lie.In this episode, you'll be asked:What's gone well so far this year?What's actually working...and why?What have you learned about yourself and your business?What has surprised you?What's missing...even if things are going well?What are you still not doing?What have you changed your mind on?What isn't working?This isn't a one-and-done exercise. Matt encourages you to use this episode as a jumping-off point, plant the seeds today, then spend the coming days and weeks going deeper on the areas that niggle at you the most.Whether your year is going brilliantly or you feel like you're still finding your feet, this episode will help you reassess, realign, and make the most of the second half of the year.Connect with Matt:Instagram: @mattrobinsonptWebsite: mattrobinsoncoaching.com

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Build a 10–14 Day Cash Machine: A Short-Term Marketing Sprint for Fast Business Growth Pat Rigsby explains how he helps business owners create a short-term "cash machine" by running a 10-14 day (or up to 30 day) choreographed marketing and promotion sprint that crafts a clear offer, distributes it across multiple channels (individual outreach, email, text, phone, voicemail drops, in-person), and uses daily accountability to stay on track and course-correct quickly. He says results often come without paid marketing and cites past "Best Month Ever" initiatives, including doubling a client's best month and achieving near-best months about 90% of the time through day-by-day plans and consistent execution. The approach can generate immediate cash infusion, trials, or low-cost front-end offers that convert into recurring revenue, potentially adding $1,500-$2,000 monthly and $18,000-$24,000 annually. He invites listeners to email pat@patrigsby.com for help. 00:00 Build a Cash Machine 00:43 What the Cash Machine Is 01:25 Best Month Ever Framework 02:02 Plan and Accountability 03:13 Course Correct Fast 03:53 Use Cases and Upside 05:22 DIY 10 to 30 Day Sprint 06:23 Wrap Up and Next Steps

Send us Fan MailIn episode 300 of Beyond The Story, Sebastian Rusk interviews Tim Beynon, owner of Elite Ladies Kickboxing, Dance & Yoga, as he reflects on the hardest parts of entrepreneurship, the impact of community, and the freedom that comes with building a successful brand.Tune in for insights on how to navigate the entrepreneurial journey with resilience and support.TIMESTAMPS[00:00:37] Best coaching experience ever.[00:05:06] Ladies Only Kickboxing Brand.[00:07:14] Business confronts every insecurity.[00:10:54] Women Empowering Women.[00:13:14] Success through persistence.QUOTES"I think business confronts every single insecurity inside you." -Tim Beynon"I don't want freedom from work, just for clarity, because people chase that, and that's bullshit, and you'll be miserable as sin, no question." -Tim Beynon ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabTim BeynonLinkedIn: https://www.linkedin.com/in/timbeynoncoaching/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

This week on the Discover Strength Podcast, Luke Carlson reflects on 20 of the most important business lessons he has learned over two decades of building Discover Strength. To celebrate the company's 20th anniversary, Luke steps away from exercise science and instead shares the principles that have shaped Discover Strength's culture, leadership philosophy, and long-term growth strategy.Throughout the episode, Luke breaks down practical lessons on hiring exceptional people, building a values-driven culture, creating clarity around mission and standards, focusing relentlessly on customer experience, and maintaining long-term thinking in business. Drawing inspiration from influential thinkers like Jim Collins, Luke explains how concepts such as “First Who, Then What” became foundational to the success of Discover Strength.Rather than offering trendy business hacks or fitness-industry-specific tactics, the conversation focuses on timeless principles applicable to leaders and organizations in any field. The episode is both a reflection on the journey of Discover Strength and a practical leadership guide for entrepreneurs, managers, and anyone interested in building a high-performing organization with purpose and staying power.Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !

Most fitness business owners share the same bottleneck: the operator. Because you're often the founder, marketer, CFO, and coach, your business can't grow beyond your own capacity, skills, and decision-making. This episode reframes growth as an “executive coaching” problem and shares a practical four-step self-coaching framework to raise your ceiling without defaulting to hiring. Step 1 is Clarity (e.g., “What are you optimising for?”, “What's my biggest priority?”, or “What don't I want?”). Step 2 is Strategy (choose a path that fits you, not a one-size-fits-all model). Step 3 is Execution (close the intention-to-action gap by putting priorities in your diary and deleting misaligned tasks). Step 4 is Reflection (weekly check-ins to iterate and course-correct). Connect on Instagram @mattrobinsonpt or at mattrobinsoncoaching.com.

Do you ever catch yourself waiting until you feel ready?Ready to start. Ready to show up. Ready to sell. Ready to make the move. Ready for life to feel a little more stable before you really go for it.In today's episode, I'm talking with my Localpreneur Academy client Brittany Powell, a personal trainer and nutrition coach who built a 6-figure business from her garage without the perfect setup, Instgrammable background, or ideal circumstances.Brittany shares how shutting down her gym during Covid — what could have felt like her biggest failure — actually opened the door to one of her biggest successes: building her online fitness app, growing a strong community and creating more freedom in both her business and her life. We also talk about why marketing locally first helped her gain traction, what it looked like to move her business into a whole new life chapter and why so much of growth comes from being willing to go before you feel fully ready.Tune into this episode to learn:How Brittany turned the closure of her gym into the beginning of her online business and fitness movementWhy marketing to women in her local community first helped her build trust, gain traction and get clients fastWhat building her business from her garage — and later from an RV in Colorado — taught her about starting before you feel ready and building a business around your real lifeMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Brittany on Facebook at Peak Performance AthleticsFollow Brittany on Instagram at @brittpowellfitIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stop Saying "I Need More Leads": Build a Predictable Marketing System for Consistent Fitness Business Growth Pat Rigsby explains that "I just need more leads/clients" is a trap for fitness business owners because it's a temporary Band-Aid that doesn't fix the root problem: lacking a predictable, consistent system to generate and convert leads month after month. He compares one-off promotions and desperation marketing (like promises to add 100 members fast) to extreme diets, noting they can create infrastructure and experience issues, may attract poor-fit clients, and leave owners stuck when the tactic stops working. Instead, he advocates installing documented, coachable marketing and follow-up processes with multiple channels—referrals, reactivation, organic, online/offline, paid ads, plus email, text, and calls—to reliably bridge leads into clients. He highlights using a monthly marketing plan as a core driver of sustainable growth and lower-stress operations. 00:00 More Leads Trap 00:59 Band Aid Fixes 02:12 Systems Not Surges 03:25 Promo Pitfalls 05:25 Build Repeatable Habits 06:06 Multichannel Lead Flow 07:07 Monthly Marketing Plan 08:09 Final Takeaway

Send us Fan MailYour running plan might be missing the one thing that makes everything else work: strength. I'm joined by strength coach and entrepreneur Chris Ryan, and we get honest about what actually helps runners stay healthy, improve form, and keep chasing goals without getting stuck in the injury cycle.Chris shares his path from competitive sports and Division I track to the real-world turning point many athletes face: recurring injuries, shifting priorities, and the need to build a life beyond competition. From corporate finance to entrepreneurship to coaching in New York, he explains how discipline and consistency transfer across every arena. We also talk about what he loves most as a coach: helping people build self-respect through small, repeatable wins that compound over time.Then we get practical for endurance athletes. We break down why many runners struggle when they only “pound the pavement,” why surface choice matters, and how adding controlled intensity can improve running economy and posture. Chris makes a strong case for strength training for runners, including why the trap bar deadlift is such a powerful tool for building force and resilience without chasing muscle size. We also cover mobility and prehab staples like tibialis raises, ankle and calf work, and hip mobility patterns that support better mechanics.We even zoom in on nutrition with a simple lens: the “liquid diet” problem, from alcohol to sugar-loaded coffee drinks, and how cleaning that up can change energy, recovery, and body composition fast. If you want smarter training, fewer aches, and a plan you can actually stick to, press play, subscribe, and share this with a runner who refuses to lift. After you listen, what's one small change you're committing to this week?Website: chrisryanfitness.comBlog: https://thefitlifewithchrisryan.com/Substack: https://open.substack.com/pub/chrisryanfitIG: @chrisryanfitnessLinkedIn: https://www.linkedin.com/in/chrisryanfitness?utm_source=share_via&utm_content=profile&utm_medium=member_iosYouTube: https://youtube.com/@chrisryanfitness?si=zMKb7TJDFkY1bXn6

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#321 Join us as we explore how fitness entrepreneurs can avoid bottlenecks, build thriving community-based businesses, and leverage AI for efficiency. This episode offers actionable strategies, mindset shifts, and real-world stories to help you grow sustainably and confidently. Key Topics: The entrepreneur's journey from technician to business owner, and the common pitfalls The importance of defining your end goal early to guide decision-making Building a community that sustains business during crises like COVID-19 Using the E-Myth framework to decentralize programming and operations Practical AI tools for automating administrative and foundational tasks Developing systems for client communication, staff meetings, and delegation Overcoming burnout by prioritizing personal margin and strategic growth The significance of systems over hype in creating scalable, repeatable processes Mindset shifts: patience, pacing, and the long-term view on growth Resources & Links: The E-Myth by Michael E. Gerber Claude AI Rick Rubin: The Creative Act The Founders Podcast Connect with Will Matthiessen: Website will@ridgemont.ai Additional Notes: Focus on systems and community to build resilience Automate low-value tasks with AI to reclaim your time Prioritize clarity in communication and boundaries to prevent burnout Always start with the end in mind—clarity guides effective decisions Emphasize patience and long-term strategy over quick wins

What's the number one fear every coach carries? That their clients aren't getting results. But before we can talk about client behavior, programming, or nutrition — we need to call out the elephant in the room: Sometimes, we are the problem.WELCOME TO THE SMARTER STRENGTH PODCASTDr. David Skolnik, DPT is back behind the mic — and this time, the mission is bigger. After 98 episodes of the Essential Strength Podcast (last recorded in 2022), David is launching a brand new weekly show designed specifically for fitness professionals who are done consuming content and ready to act on it.The fitness industry has more information, more tools, and more opportunity than ever before. AI is reshaping how we work. The demand for skilled coaches has never been higher. And yet — coaches are overwhelmed, undervalued, and stuck in a loop of learning without applying. That ends here.Big THANK YOU to our sponsors:- CoachRX - Hands down, the best platform for coaches. From building your intake & assessment processes to individual program design, invoicing and education, CoachRX has you covered. Get your first 30 days FREE - Try CoachRX- Performance Supplements - go to www.performance-supp.com & use the code smarterstrength at checkout to save 15% on your entire order (I'm a big fan of their Krea-Grow - everything you need to support high quality training sessions!)- AbMat - go to www.abmat.com & use the code drdavid at checkout to save 10% of your entire order (get a Zercher Pad - your elbows will thank you!)THE PSA FORMAT — WHY IT'S DIFFERENTEvery episode of Smarter Strength follows a simple, powerful framework:Problem — A real challenge facing coaches right now.Solution — A practical, no-BS approach to addressing it.Action — One specific thing you can do today to move the needle.That action element is the whole point. There is no shortage of fitness podcasts — but almost none of them tell you what to do next. Smarter Strength fills that gap.IN THIS EPISODEDavid lays out the vision for the show and delivers a challenge directly to coaches: we have more power to change people's lives than we give ourselves credit for — but no one is going to hand us that recognition. We have to earn it, own it, and prove it through the results we get for our clients. When we do that, our clients become our best marketing — walking billboards for what a great coach can do.All of this grinds to a halt if we don't acknowledge the elephant in the room - that more often than not, if client's aren't getting results, WE ARE THE PROBLEM. Us, the coaches. We need to get better at identifying the problems our clients want us to solve, not just whether or not they want more hypertrophy or muscle endurance. What is it that they can't solve on their own? What part of their life do they want exercise to improve? Without this knowledge, we'll never be able to deliver the results they want.YOUR ACTION FOR THIS WEEKAsk at least 5 clients: What is the number one thing in your life right now that you want exercise to improve?Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Stacking Skills to Win: Coaching + Business for Gym Owners Pat Rigsby explains the concept of "stacking skills," arguing that being above average in two complementary areas can create a top-tier advantage, especially for business owners. Using the Wealthy Gym Owner business as an example, she contrasts gym-owner-only expertise with her broader experience across about 40 businesses, multiple facilities, hundreds of franchise locations, and extensive coaching, noting how even identical ad campaigns can succeed in two nearby gyms and fail in a third. She emphasizes that what works for one business doesn't universally transfer and highlights the value of combining "boots on the ground" operational testing with broad best-practice insights, as well as blending systems installation with coaching. For gym owners, she recommends leveraging strong coaching and client experience by improving business skills from a C level to a B, creating a powerful stack that can leapfrog competitors. 00:00 Stacking To Win 00:09 The Skill Stack Idea 01:09 Gym Coaching Blind Spots 01:47 When Ads Don't Transfer 03:52 Our Experience Advantage 05:41 Systems Plus Coaching 06:04 Your B-Level Business Goal 08:03 Become A Plus At Two 08:21 Final Takeaway

What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why. They cover how to design for different buyer personas, why time-on-site has dropped from three minutes to under one, how the back end of your site can quietly kill your marketing results, and why building for function before beauty is almost always the right call. If you run a franchise location or are evaluating the performance of your brand's web presence, this one is worth your time.

Send us a text if you want to be on the Podcast & explain why!Become a nutrition coach w/ SUF NC working alongside RD's to build you team and streams of revenue.Torey Berry, SUF instructor talks about her success with having an RD on her team.Most personal trainers talk about nutrition all day and still leave money and results on the table. We want the opposite: clear boundaries, better outcomes, and a real nutrition coaching offer that clients happily pay for. That starts by putting a Registered Dietitian on your team so you can stay in your scope of practice while delivering higher-level support.We dig into how this looks with real clients, including a PCOS and prediabetes scenario where insulin resistance and blood sugar response matter. You'll hear why the goal is not “no carbs,” but smarter carbs with more fiber, better structure, and the right context. When an RD drives the nutrition strategy, clients get safer guidance, trainers stop guessing, and the coaching conversation becomes more credible and more effective.From there, we lay out the business model: how we introduce the RD, when we bring nutrition into the coaching timeline, and how we price tiered packages that include consults, weekly logs, and optional meal plans. We also talk systems for scaling without burnout, plus creative add-ons like bringing in a private chef to teach cooking and prep so clients can actually execute.Finally, we get tactical about networking: what to say when you email or DM a dietitian, how to interview for fit, how bartering can work, and how to loop in medical weight loss doctors to build a referral network that benefits everyone. If you want to separate yourself in a crowded personal training market with a professional team approach, press play, then subscribe, share this with a trainer friend, and leave a review.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

Are you feeling called to go all-in on your fitness coaching business but haven't made that leap of faith yet? Listen in on today's episode because we have not one but two success stories to share with you and how we went about it differently but got the result we wanted. Taeler De Haes is joining us visiting from Dallas and we wanted to share our stories and perspectives on this pivotal life and career decision and how to approach it intelligently.   Time Stamps:   (1:49) Taeler's Journey (6:14) Navigating The Pandemic (9:29) Erin's Story (16:24) Money Mindset and Concert Tickets ----------------

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- You Can't Out-Hustle a Broken Business Model Pat Rigsby warns that a broken business model can be the "kiss of death," sharing a story about a smart, driven client whose effort couldn't overcome average businesses because "you can't out-hustle a broken model." He explains that flaws like bad pricing, broken payroll structure, or unsustainable rent can keep a business afloat but prevent real upside, wealth, or fair rewards for hard work. While he agrees with Dan Kennedy's idea that "money loves speed," he stresses speed must be aimed in the right direction—like using a map instead of driving fast without a destination. He urges owners to audit whether their model is durable, scalable, sustainable, and enjoyable, and offers to discuss it via email. 00:00 Why Hustle Fails 00:12 Client Story Broken Model 01:14 Common Model Breakdowns 01:44 Money Loves Speed 02:00 Speed Needs Direction 03:49 Models Evolve Over Time 04:38 Audit Your Business Model 05:02 Reengineer For Wealth

In this episode of the Coaches Compass, Mike explains what it takes to produce content that converts. This is more about messaging as a whole and how to deliver a message so strong, it's impossible to ignore. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Send us a text if you want to be on the Podcast & explain why!Meet SAM & Paul. SUF-CPTs who are discussing ways to get clients at big box gyms. Sam already has 3 clients at Equinox and she was hired within 4-weeks with her SUF-CPT.The fastest way to get personal training clients at a big box gym is not a clever pitch. It is being the trainer people actually see, trust, and remember. We're joined by Sam, a brand-new Equinox trainer who's already built momentum in her first month, and her story turns “getting clients” from a vague hope into a repeatable plan.We talk through the real-world tactics that work at high-end gyms like Equinox and Lifetime, and also translate perfectly to Crunch, LA Fitness, and EOS. Sam explains her gym-floor outreach script, why a clipboard helps, and how she offers a complimentary assessment that feels helpful instead of pushy. We also dig into guided tours that convert by delivering an “Equinox experience” with a modified movement screen, a full-body session, and smart finishing touches that make prospects feel taken care of.Then we lay out three core strategies for personal trainer marketing inside a gym: be present when members train, run simple workshops that generate leads, and always be training someone so your coaching is visible. You'll hear practical workshop ideas like a grip strength leaderboard and a blood pressure check, plus how to follow up ethically, educate members on what their numbers mean, and build credibility by networking with medical professionals when appropriate. If you're serious about filling your schedule, growing your fitness business, and standing out in a crowded personal training industry, this is your playbook.Subscribe for more trainer tactics, share this with a coach who needs clients, and leave a review with the one strategy you'll try on your next floor shift.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups?    fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and what you can take away from his business model.   We go into how fit20 was able to scale massively using a simple strength studio setup, selling once-a-week HIT workouts, using technology to motivate clients and help them break through plateaus, and how they're getting people from all age brackets to come in for workouts.   Plus, we talk about high-traffic versus low-traffic locations, hiring trainers for attitude instead of skill, and whether you should worry about AI replacing personal trainers.   If you want to streamline your operations, attract – and keep – more clients, and grow faster with less stress, tune in to this one! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Build your own successful HIT Business — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.  If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time. #AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity Key Takeways: 1:20 - Bryan's background 2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019) 3:10 - Joining right before COVID  4:00 - What it takes to succeed in PE 7:10 - Closing on Christmas Eve — staying positive through the hard moments 8:10 - About Capital Spring  9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto 11:30 - What Capital Spring provides beyond capital  13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations 13:20 - Why investing on both franchisor & franchisee sides gives unique perspective 16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates 17:00 - Why Alloy stood out 17:50 - Why strength training has staying power 18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass 20:05 - Alloy's franchising playbook  22:15 - The importance of great management teams and trust in any partnership 23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only 26:15 - Capital Spring's mission    Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- How to Make Selling Easy: A 4-Step Sales Process for Fitness & Performance Coaches In this episode, Pat explains how to make selling feel easy and non-adversarial by treating it as a partnership, especially for fitness and sports performance professionals who feel uncomfortable asking for money. He shares a four-step process: (1) get the person to open up about why they need change by discussing the last 30–60 days, (2) help them visualize where they want to go within a clear timeframe like 90 days or 12 months, (3) demonstrate the gap by having them identify what must change to get there, and (4) step into a trusted-advisor role to show how your program helps, confirm it would help, and present program options using an alternate-choice close. 00:00 Selling Made Simple 00:11 Why Sales Feels Hard 00:35 Sales as Partnership 01:32 Step One Find Pain 02:23 Step Two Define Goals 03:23 Step Three Map the Gap 04:59 Advisor Role and Buy In 06:19 Close With Options 07:04 Value Exchange Mindset 08:01 Final Encouragement

In this episode of the Coaches Compass, Mike gives a straight gut punch about the difference between success and failure. There is also some important tactical information packed into this episode mixed in with the harsh reality about what it takes to succeed as a coach who wants a thriving business. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

A new five-part documentary series follows former drug dealer turned entrepreneur Coss Marte as he builds CONBODY, a New York City gym which employs formerly incarcerated people to combat recidivism. Marte and director Debra Granik discuss "Conbody vs Everybody," available to stream on The Criterion Channel May 1. A new five-part documentary series follows former drug dealer turned entrepreneur Coss Marte as he builds CONBODY, a New York City gym which employs formerly incarcerated people to combat recidivism. Marte and director Debra Granik discuss "Conbody vs Everybody," available to stream on The Criterion Channel May 1. Granik and Marte will be holding Q&A sessions alongside screenings at Metrograph this Sunday and at DCTV's Firehouse Cinema on Tuesday, Wednesday, and Friday next week. Image courtesy of Janus Films

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Three Things to Do When Business Gets Slow  Pat Rigsby explains how he responds when business slows down and frames adversity as a test of character and a competitive advantage for those who navigate it well. He outlines three actions: (1) immerse in ideas by revisiting podcasts, books, newsletters, past work, and talking with sharp business owners to spark new thinking; (2) get personal through outreach and more conversations, which create momentum, opportunities, market awareness, and insights even if they don't immediately produce new business; and (3) get aggressive by doubling down on making more offers and investing in coaching or consulting, reinforcing a "bet on yourself" mentality. He emphasizes focusing on solutions rather than victimhood, citing his approach to his son Alex's autoimmune condition and his mindset as a college baseball coach after losses. 00:00 Three Moves When Slow 00:12 Adversity Mindset 01:12 Immerse in Ideas 02:13 Get Personal Outreach 03:20 Bet on Yourself 05:08 Solutions Not Victimhood 05:41 Lessons From Family 07:12 Competitive Advantage Wrap 07:47 Three Steps Recap

In this episode of the Coaches Compass, Mike gives an inspirational episode about how to keep going in your business, even when things haven't been going well. You probably need to listen to this as a reminder to keep showing up. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Your Gym Marketing Feels Inconsistent (Hint: It's Not Your Ads) On this Friday Extra Credit podcast - Pat Rigsby explains that inconsistent gym marketing results often aren't caused by bad ads, but by doing the right tactics only sporadically instead of systematically month after month. Drawing on 20 years of experience working behind the scenes with thousands of gyms, he notes most owners have tried referrals, reactivation, promotions, offers, and ads, but fail to execute consistently. He compares marketing to client training: results compound when actions are repeated and refined through practice. He outlines key monthly "boxes" to check—paid traffic, referrals, reactivation, organic awareness, reviews, social posting, strong follow-up, and long-term lead nurturing—so leads can convert later and create a steady flywheel of client growth. He offers to help build a monthly marketing plan via email at pat@patrigsby.com. 00:00 Why Marketing Feels Random  00:32 Most Gyms Do Tactics Sporadically 02:22 Consistency Beats Occasional Effort 03:20 Monthly Marketing Boxes to Check 04:18 Compounding Leads and Flywheel 05:09 Build the Monthly Plan  

#317 In this bite-sized episode, Billy Hofacker shares a three-part framework to help gym and studio owners maintain a steady flow of clients, even in uncertain times. Learn practical strategies to prospect effectively, stay consistent with outreach, and improve your sales process. Key Topics Covered: The inevitability of client cancellations and how to mitigate their impact The essential three-part framework: knowing your ideal client, daily prospecting, and a professional sales system How to identify and target the right prospects for your business The importance of consistent outreach and building relationships The role of tracking and data analysis in optimizing your sales process Simple daily routines: reaching out to eight people every day Creating an Upfront Agreement to set clear expectations during sales calls How to turn conversations into clients with a structured sales system The importance of reviewing your performance regularly and making incremental improvements Connect with Billy Hofacker: LinkedIn | Instagram www.YourFitnessMoneyCoach.com

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Running a Gym Feels Harder Now (And What Owners Must Do Next) Pat Rigsby explains that many long-time gym owners feel business has gotten harder because the fitness industry has matured: competition is denser with many boutique and group training franchises, operating costs like labor and rent are higher, and strong marketing and operational discipline are now table stakes. He argues that relying on word of mouth or occasional tactics is no longer enough, margins are thinner, and a six-figure gross business is no longer viable for most facility-based operators—six figures should instead be an owner's income given the risk of leases and debt. While higher standards and barriers to entry are weeding out dabblers, the maturing market has created real career and wealth-building opportunities for owners who evolve into true business operators with systems and numbers-driven management. 00:00 Why It Feels Harder  00:34 Industry Has Matured 02:03 Franchises Raise The Bar 02:59 New Table Stakes 03:29 Six Figures Then Vs Now 04:56 Higher Standards And Entry 05:34 Bigger Market Bigger Careers 07:54 Evolve Into Ownership 09:17 Opportunities Ahead  

In this episode of the Coaches Compass, Mike breaks down the components that are necessary in your business if you want to grow and scale. Keep in mind that growing and scaling will look different depending on your ultimate goal. But this episode provides the requirements regardless of whether you want a big team or just a full 1 on 1 rostter. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

We wanted to do something a little different today. We've been running this podcast for 700 plus episodes and we've shared a lot of tactical stuff. Ads, offers, sales scripts, all of it. But we've never actually sat down and told the full story. Both of us. Together. How we got here, what it actually cost, and what we'd do differently. In Part 1, we'll mostly cover Erin's story, how we met, and the highlights up until 2019.    Time Stamps:   (0:30) Different Style of Episode (2:05) Erin's Business Beginnings (9:50) Owning A Gym (18:00) Jordan Starting His Coaching Business (20:45) The Reality TV Show (33:40) Starting IFCA (36:40) What We'll Cover In Part 2 ----------------

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Why Your Business Must Adapt: Building an Ascension Path for Gym Owners Pat Rigsby explains how he and Doug Spurling are evolving their business by moving remaining offerings under the Wealthy Gym Owner umbrella to create a fully integrated system with a clear ascension path from Accelerator to Project 500 to Boardroom, alongside their Gym CMO ads agency and marketing software. He shares results from these programs and highlights Doug's real-world proof through expanding from one gym to three, building a real estate portfolio, and opening new locations. Using these changes as an example, Pat argues that business owners must balance timeless fundamentals - relationships, values, and solid systems - with constant adaptation to shifting markets, increased competition, higher consumer expectations, and changing marketing dynamics. He emphasizes proactive learning (including his involvement in an AI venture fund) and warns that businesses that don't adapt eventually fail. 00:00 Why Evolve Now 00:29 Boardroom Group Origins 01:39 Project 500 Wins 02:29 Unifying The Offer Stack 04:14 Skating Where Puck Goes 04:43 Fundamentals That Endure 06:02 Market Got Harder 07:21 Staying Ahead With AI 09:05 Marketing Changed Forever 10:08 Adapt Or Die 11:34 Play Offense Closing

In this episode of the Coaches Compass, Mike gives a very clear action step that you can take if you want to enroll your next 3-5+ clients in 30 days. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Gym Owners: It's Not a Lead Problem—It's a System Problem Pat Rigsby explains that most gym owners don't actually have a lead problem, but a system problem—what happens after a lead enters the pipeline. He outlines common gaps like poor follow-up, weak conversion processes, and low retention, arguing that adding more leads to a broken system only increases cost per client and wastes opportunity. Using a pipeline framework (leads → consult/trial/assessment → new members → retention), he illustrates with numbers how improving follow-up, conversion rate, and retention can multiply revenue from the same 40 monthly leads without generating any additional leads. He invites gym owners to email him to diagnose their pipeline and identify missed opportunities to double or triple lead value. 00:00 Leads Aren't the Issue 00:32 Broken Systems Waste Leads 01:13 Pipeline View of Growth 01:54 Example With Weak Follow Up 03:02 Same Leads Better Results 03:57 Wrap Up and Next Steps

Send us a text if you want to be on the Podcast & explain why!“Get certified and start making $100K” sounds great until you are standing on a gym floor with five clients back to back and no real plan. We get blunt about why the personal training industry chews up new coaches, and why the biggest problem is not motivation, it is the lack of supervised experience, real systems, and honest expectations. If you are thinking about becoming a personal trainer, or you are already certified but feel stuck, this conversation is your reset.We talk about the trap of choosing a fitness certification like a fast-food combo meal, then trying to coach using only a textbook and confidence. We lay out what actually builds a sustainable personal training career: hands-on learning seminars, internships, shadowing, and mentorship that forces you to explain your choices. Assessment and program design are not buzzwords here. We dig into how to think through exercise selection, how to handle clients who show up with knee pain or shoulder issues, and why “I like this exercise” is not a coaching process.We also get practical about money, marketing, and longevity. We walk through the real math behind making $100,000 as a trainer, how gym splits change the equation, and why your schedule can burn you out long before your passion does. We share how to pick the right gym environment, what questions to ask managers, and why people skills and communication often beat another weekend certificate. If this helps, subscribe, share it with a trainer who needs the truth, and leave a review with the skill you think every new coach should master first.How to Become A Successful Personal Trainer Vol. 2: Becoming a personal trainer in 2026 takes more than just a certification—it requires real-world skills, business awareness, and the ability to avoid the mistakes that hold most new trainers back. In this episode, we break down exactly how to get started in the fitness industry and what it really takes to succeed early on.We cover the step-by-step path to becoming a certified trainer, how to gain experience, and how to build confidence on the gym floor. Most importantly, we dive into the most common mistakes new trainers make—like poor client communication, lack of programming structure, and neglecting the business side of fitness—and how to avoid them.If you want to fast-track your success and stand out in a competitive industry, this episode will give you the clarity and direction you need.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world!Want to ask us a question?  Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Success Leaves Clues: Do What High Performers Do  Pat reflects on a hometown mental health event for athletes featuring high-profile speakers, noting that the only teams who attended were historically successful programs, including a championship coach taking notes after decades of winning. He argues this pattern shows up everywhere: top performers keep learning, show up, and do the work others avoid. While people admire or envy visible outcomes like titles, scholarships, revenue, or lifestyle upgrades, underperformers often aren't willing to be "jealous" of the consistent behaviors that create those results—extra Saturday work, systems, perseverance, and daily discipline. The takeaway is to focus less on outcomes and more on adopting the proven habits and consistency of those who've already achieved what you want, because those behaviors are what separate you from average. 00:00 Success Leaves Clues 00:11 Mental Health Event Story 01:11 Winners Show Up 02:41 High Performers Keep Learning 03:30 Envy the Process 05:32 Consistency Beats Wishes 06:02 Do What Works 07:00 Closing Reminder

In this episode of the Coaches Compass, Mike gives a very clear action step that you can take if you want to enroll your next 3-5+ clients in 30 days. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Diversify Your Marketing: Lessons from Thriving Small Businesses in Hawaii Pat Rigsby shares how a family trip to Hawaii became a reminder to diversify marketing after noticing that thriving small businesses like food trucks, restaurants, and shops used multiple channels to stay popular in a competitive tourist market. He observed they combined strong review profiles, active social media, website retargeting, ads, and local cross-promotions and alliances rather than relying on one tactic. Pat contrasts this with the fitness industry's subscription billing advantage, arguing gym owners should be even more motivated to "double dip" by using diverse marketing to acquire customers who can become long-term clients. He encourages consistently building reviews, doing grassroots local marketing, asking for referrals, and leveraging ad networks, especially for businesses over $10,000–$15,000 per month, to support growth toward higher revenue levels.   00:00 Why Diversify Marketing 00:10 Hawaii Trip Observations 01:05 How Local Businesses Win 01:50 Many Channels Working Together 02:49 Gyms and Subscription Advantage 04:12 Double Dip Customer Value 04:56 Non Negotiable Marketing Mix 05:43 Build Multiple Lead Streams 06:12 Competitive Market Takeaway

In this episode of the Coaches Compass, Mike explains the thing that is missing from most coaching businesses that prevent them from scaling. Even coaches who are seeing success with revenue, often have a major gap that is limiting their upside. Tune in to this episode to find out what it is. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

How do high performing physicians balance family, health, business, and purpose without burning out?In this episode of Limitless MD, Dr. Vikram Raya shares the real system he uses to manage multiple businesses, maintain his health, invest in relationships, and continue growing personally and professionally. The truth is, it is not about balance. It is about priorities and designing your life intentionally.Dr. Raya breaks down the framework he uses to organize his life around what he calls the Eight Forms of Wealth. This system helps high performers focus their energy on the areas that truly matter while avoiding overwhelm and burnout.He also explains how tools like weekly planning, life organization systems, delegation, and environment design allow him to reclaim time and stay focused on his highest value work.This episode is especially powerful for physicians and entrepreneurs who feel pulled in too many directions and want a practical system to create freedom without sacrificing success.“You don't need to balance everything. You need to design a life where the most important things happen by intention.”Dr. Vikram RayaIn This Episode:Why balance is the wrong goal and priorities are what truly matterThe concept of the Mighty Five and focusing on what matters mostThe Eight Forms of Wealth framework for designing a meaningful lifeHow the Life Box system helps organize every area of lifeWhy weekly planning is one of the most powerful productivity toolsHow buying back your time increases productivity and freedomPractical strategies to avoid burnout while pursuing big goalsConnect with Vikram:

In this episode of the Coaches Compass, Mike the step by step process to scaling your business. This will be the exact playbook you can follow regardless of where you're starting and what revenue you goal you want to hit. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Text STEVE Directly!Join Steve Washuta, author of Fitness Business 101 and host of The TrulyFit Podcast, as he breaks down a timely and relevant topic impacting the personal training, fitness, health, and medical industries. Steve covers:_The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta

In this episode of the Coaches Compass, Mike talks about how to fix the various constraints in your business. Whether it's lead generation, middle of funnel, or conversion... this episode will explain how to identify the missing piece and, most importantly, how to fix it. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike delivers a gut punch to every coach that is struggling with business growth. This could either be the exact thing you need to hear... or the thing that pisses you off. Either way, if you appreciate a heavy dose of real talk, you should tune in and listen intently. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike explains why you need top of funnel growth in your business. This is the area that most coaches struggle with. They are really good at educating. Providing value. Creating results. But they have a hard time attracting new eyeballs. You can't keep making the same offers to the same audience. Tune in to understand why both top of funnel and middle of funnel is important. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner