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Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, researcher, educator, and author of Music is Medicine, to explore the deep, untapped potential of music as a tool for nervous system regulation, emotional imprinting, and embodied experience. Emma's story begins with a collapse—burnout, illness, and a body that wouldn't respond to words. What brought her back was rhythm, movement, basslines, repetition, and dance. Her work now bridges global sound traditions, neuroscience, and somatic healing to show us how music isn't entertainment. It's technology for healing, connection, and community. Whether you're a studio owner, creative director, or fitness leader, this conversation will reframe how you think about music inside your brand experience. We discuss: Why your playlists might be overstimulating your clients instead of regulating them The key moments in a class where music can shift emotional states How rhythm creates memory, loyalty, and trust in your brand Why reclaiming ritual in group fitness may be the future of retention How to lead your team toward more intentional, immersive experiences If you care about client retention, emotional resonance, and becoming a studio people don't just attend but truly feel, this is a must-listen.
Disclaimer: This is a sponsored episode. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Sell your fitness business with confidence and clarity—this episode featuring Mitch McGinley offers the expert insights you need to make a profitable, purposeful exit.If you're a studio owner, tired of the daily grind and wondering how to escape without burning it all down, this conversation is your roadmap. Mitch McGinley, a former yoga studio owner and now a specialist in business exits, shares exactly how to structure, price, and position your business for a successful sale. Whether you're overwhelmed by staff management, uncertain about your studio's value, or simply ready for a new chapter, this episode will answer the questions you're already searching for.Discover how today's boutique fitness trends affect valuations, what potential buyers are really looking for, and why you don't need to be a massive franchise to make a meaningful profit. Mitch also weighs in on business acquisition vs startup strategies, offering practical advice for both buyers and sellers in the fitness space.If you're dreaming of becoming a location independence entrepreneur, Mitch's own life—running his business remotely from Spain—demonstrates what's possible when you prepare your exit smartly. He explains how an optimized sale isn't just about cash—it's about freedom, legacy, and designing life on your own terms.
Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he's learned about running a highly successful fitness business. We went into the importance of focus and simplicity, what protocols he uses, how client workouts are designed (and why), hiring the right people, developing systems, what it's like to go from being a studio owner training clients to heading up a franchise, and more. If you want to know what the biggest keys for scaling one strength studio into many are, this episode is for you! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=overcoming-burnout-and-building-a-sustainable-fitness-business Making the leap from one-to-one coaching to a scalable model isn't just about adding more clients, it's about changing the way you think, lead, and structure your business. I know the stress that comes with trying to do it all yourself. There's endless check-ins, extreme burnout, and the nagging feeling that growth means even more hours. In this episode, I share what's helped me and countless others break that cycle—how to build the right team, put the right systems in place, and move towards a coaching model that supports both your clients and your lifestyle. This isn't theory—it's what works when you're ready to stop spinning plates and start scaling with purpose. If you're at that point where things need to change, give it a listen—and let me know what you take from it. Your feedback means a lot.
#275 In this episode, I'm joined by the incredibly insightful Ann Chisolm — a nutrition coach, gym owner, and trail runner who knows what it means to lead with purpose. We unpack everything from personal discipline to practical financial systems, offering a roadmap for creating a business that fuels your life… not the other way around. Here's what we cover: Why having passions outside of work helps you perform better in your business How to use time blocking and time audits to create more freedom (not less) The cash flow systems that make profitability feel inevitable Ann's must-read book list for business and life How to know when it's time to hire your next team member If you've been feeling stuck, scattered, or unsure of your next step, this conversation is the reset you didn't know you needed. Connect with Ann: Instagram: @ann.chisholm13 Ann's full bio: Ann is a dynamic fitness and nutrition leader, part-owner of Tropos Fitness Club, and founder of Fettle + Food in Victoria, BC. As a certified personal trainer and registered natural nutrition clinical practitioner, she empowers adults to achieve strength, health, and confidence through personalized coaching. A former university basketball player and now ultra-marathon trail runner, Ann brings her passion for pushing physical limits to her work, inspiring clients to embrace challenge and resilience. Hailing from Canada's East Coast, Ann's journey from marketing and advertising to fitness and nutrition reflects her commitment to transformative change. Now rooted on Vancouver Island with her husband and 3-year-old daughter, she thrives in the outdoors, drawn to the mountains and fuelled by a love for travel. Ann's approach blends nutrition with community-driven fitness, building a movement of unstoppable individuals.
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Visibility vs. Skill: The Key to Small Business Success In this episode, we dive into the crucial distinction between being great at what you do and being well-known in your market. Using personal anecdotes and real-world examples, we explore how visibility can make or break a small business. From hidden gems in Paris to local enterprises in Louisville, discover the importance of marketing and high-traffic locations. Learn actionable strategies for enhancing your business's visibility both online and offline, ensuring you don't just excel in your craft, but also become the go-to option in your industry. Don't let your hard work go unnoticed—take charge of your brand's presence and avoid the pitfalls of obscurity. 00:00 Introduction: Are They Better or Just Better Known? 00:39 Exploring Small Business Realities in Paris 04:32 The Importance of Visibility in Business 04:51 Case Study: Local Business Challenges 06:21 Strategies for Becoming Better Known 08:10 Conclusion: Thriving as a Small Business Owner
Are you working hard but still not seeing the results you want? In this episode, I break down exactly how to finally start making progress in fitness, business, or life — and why most people stay stuck.Whether you're struggling to hit your fitness goals, build your business, or make personal growth feel sustainable, this comes down to one key problem: lack of clarity.I'll show you how to get specific, align your plan with your real goals, and finally start seeing results that actually last.Get the Blueprint to Look Like You Lift - https://liftingforwomen.co/blueprint/buyTake the Next Level Blueprint Performance Review - https://nextlevelbp.com/ebookSubscribe for more episodes on fitness, personal growth, business, and building a strong, capable life.
This week Amanda sits down with Catherine from CFIT to discuss all things health, fitness, career development and growing a thriving fitness business and community.It's a lovely informal chat where you'll hear Catherine's journey and overcoming some hard life lessons: like low self esteem and an eating disorder led to her love of all things health, wellness and nutrition.Catherine's Bio:Meet Catherine, aka CFIT – a dedicated fitness coach, nutrition enthusiast, and entrepreneur with nearly 15 years in the industry. With a background in marketing and a mission to help people become stronger for life through strength and nutrition, Catherine brings a real-world, relatable approach to health and wellness. She's the founder of the CFIT Run Club and, as of today, the creator of her very own fitness app—designed to help more people move, lift, and live with purpose. When she's not coaching or building her brand, you'll find her on the beach with her sidekick Skye, living the lifestyle she helps others achieveConnect with Catherine and find out all about her new fitness AP:https://www.instagram.com/cfit14?igsh=MXVqZGlzOWd4d3k3Mg==*********WORK WITH AMANDA:The High Vibe Tribe Monthly Membership NOW:A Mindset & Manifesting Community for High Achieving Heart and Soul Centred Women.https://amandastjohn.lpages.co/high-vibe-tribe-monthly-womens-membership/**1:1 COACHING - Transformational support to achieve a business or personal goalBook in for 1:1 Coaching - https://amandastjohn.lpages.co/transformational-11-coaching/Other ways of WORKING with Me:https://linktr.ee/acreatedlife_coachAmanda St John/A Created Life is a professional Singer-Songwriter, Music Mentor, Motivational Coach & TEDx Speaker from Ireland. She has coached/mentored for over 15 years as well as having a successful music career with 2 albums, UK/Irish & USA tours, worldwide airplay (including BBC Radio 6 and RTE Radio 1) and she even sang for the US President in Washington DC. But she only committed to her music career in her mid 30's after a near death experience in a car accident inspired her to reassess her life and finally follow her dreams.Connect with Amanda:Instagram - https://www.instagram.com/acreatedlife_coachFacebook - https://www.facebook.com/profile.php?id=100076151084578Email: acreatedlifecoach@gmail.com Hosted on Acast. See acast.com/privacy for more information.
Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios Key highlights from the episode: - Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience. - Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals. - The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder "If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder "Deep sleep is critical." - Dr. Patrick Porter Resources: Be an FBP Insider on Patreon Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Shama Hyder - Website, LinkedIn, Instagram, Facebook Health and Fitness Association - Website Momentum by Shama Hyder Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: Be a Merch Sponsor - Here REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents Trusted Suppliers: -Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop -Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ -Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ -HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/ -Eleiko: supplying premium strength training equipment https://eleiko.com/en -MAX Members: automating member management and engagement. https://www.maxmembers.ai/ About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025 In this episode of Business Secrets for Gym Owners, Vince shares a powerful, real-time example of leveraging joint ventures to grow a gym business. He walks through a coaching session with a new gym owner launching from his garage to his first gym location, tapping into a golden partnership opportunity with his wife's dance studio. Vince breaks down the email campaign he personally wrote for this joint venture, highlighting the storytelling, offer structure, and copywriting nuances that make it effective. He also dives into using ChatGPT to generate hyperlocal joint venture lists, emphasizing that while ads are great, nothing beats the power of strategic alliances. The episode wraps up with a passionate pitch for the upcoming July Mastermind event and a heartfelt message about personal growth, mindset, and building a business that creates freedom. 5 Key Points:The Power of Hyperlocal Joint Ventures:Vince showcases a live example of partnering with a dance school (owned by the gym owner's wife) to drive pre-sale signups, proving that trusted community relationships can outperform cold ads.Crafting Irresistible Offers Through Storytelling:He shares the exact email he wrote in the wife's voice, using humor, relatability, and scarcity to make the offer compelling (75% discount for the dance school's parents).ChatGPT as a Business Development Tool:Vince gives his exact ChatGPT prompt to generate a highly targeted list of potential joint venture partners, making the once tedious "angel list" process much faster and more productive.Strategic Partnerships Trump Paid Ads Alone:While paid ads are useful, Vince drives home that joint ventures often bring in higher-quality leads, better conversion rates, and stronger community ties.It's About More Than Just Business Growth:The episode closes with a heartfelt reminder that gym ownership is about creating a better life—more freedom, more involvement with family, and becoming the best version of yourself, not just stacking cash. Come meet Vince and the SPF Team at his Live Mastermind Event, July 18-19. Tickets are selling fast. Click below to learn more:https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Maximizing Your Gym Business During Seasonal Transitions In this episode, Pat discusses strategies for gym business owners to thrive during seasonal transitions, particularly focusing on the summer months. Key points include selling what clients are currently looking for, such as flexible memberships and personalized services, improving business infrastructure, investing in self-development, and enjoying the present moment. These insights are geared to help business owners maintain revenue, enhance operations, and achieve a balanced personal life. 00:00 Introduction and Episode Overview 00:45 Seasonal Transitions and Their Impact 02:02 Adapting Business Strategies for Summer 04:26 Improving Business Infrastructure 05:10 Personal Development During Summer 06:05 Enjoying the Moment and Personal Reflections 07:24 Casual Conversation and Closing Remarks
6th at Olympia (2019), 3rd at Arnold, entrepreneur, husband, and father @stevekucloThe Bodybuilding-friendly HRT Clinic - Get professional medical guidance on peptides AND optimizing your health as a man or bodybuilder:[ Pharma Test, IGF1, Tesamorelin, Glutathione, BPC, Semaglutide, Var troche, etc]https://transcendcompany.com/patient-intake-form/?ls=Nyle+NaygaWatch it: https://www.youtube.com/watch?v=6Ihq4tIzyS8&t=5618sRP Hypertrophy Training App: rpstrength.com/nylePlease share this episode if you liked it. To support the podcast, the best cost-free way is to subscribe and please rate the podcast 5* wherever you find your podcasts. Thanks for watching.To be part of any Q&A, follow trensparentpodcast or nylenayga on instagram and watch for Q&A prompts on the story https://www.instagram.com/trensparentpodcast/Huge Supplements (Protein, Pre, Defend Cycle Support, Utilize GDA, Vital, Astragalus, Citrus Bergamot): https://www.hugesupplements.com/discount/NYLESupport code 'NYLE' 10% off - proceeds go towards upgrading content productionYoungLA Clothes: https://www.youngla.com/discount/nyleCode ‘NYLE' to support the podcastLet's chat about the Podcast:Instagram: https://www.instagram.com/trensparentpodcast/TikTok: https://www.tiktok.com/@transparentpodcastPersonalized Bodybuilding Program: https://www.nylenaygafitness.com00:00 - Intro 02:38 - Challenges of Monetizing Bodybuilding 04:09 - Transitioning to Health & Wellness 05:37 - Bodybuilding Prep & Off-Season Strategies 07:46 - Truth About Steroid Dosages 09:19 - Training as the Game Changer 11:15 - Female Trainers & Intensity 12:54 - Early Bodybuilding Journey & Mentorship 16:33 - Building Muscle Over Time 18:59 - Nutrition for Growth vs. Longevity 23:30 - Shifting to Health-Conscious Bodybuilding 26:20 - Maintaining Insulin Sensitivity 29:27 - Optimizing Testosterone Levels 32:20 - Reducing Inflammation with Supplements 37:39 - Glutathione & Detox Support 39:49 - Smarter Supplement Choices 41:03 - B Vitamins for Inflammation & Sleep 43:10 - Science-Based Training & Apps 45:56 - When to Retire from Bodybuilding 50:40 - Health Markers to Monitor 53:37 - Genetic Testing & Alzheimer's Prevention 56:38 - Brain Health & Mental Stimulation 58:20 - Journey into Bodybuilding & Firefighting 1:02:22 - Building a Fitness Business 1:08:56 - Managing Allostatic Load 1:11:16 - Stress & Anxiety in Competition 1:13:51 - Pushing Limits as a Firefighter 1:15:47 - Early DC Training Days 1:17:14 - Evolution of Training Methods 1:19:50 - Balancing Intensity & Smart Lifting 1:21:16 - High-Volume Heavy Training 1:23:27 - Science vs. Bodybuilding Methods 1:26:22 - Off-Season Testosterone Strategy 1:31:53 - Health-Focused Bodybuilding 1:32:56 - Favorite Bodybuilding Show 1:34:32 - Comeback & Boxing Plans 1:36:01 - Regenerative Medicine Tips 1:37:35 - Genetics & Strength Secrets 1:39:51 - Craziest Pre-Contest Cycle 1:41:32 - Project Super Heavyweight 1:43:57 - Top 5 Training Exercises 1:45:26 - Toughest Firefighting Moments 1:47:07 - TRT Plus Approach 1:50:28 - Low-Dose Transformation 1:52:57 - Dealing with Online Haters 1:54:01 - Hair Loss & Restoration 1:57:03 - Time Management Tips 1:59:01 - Life-Changing Final Message 2:02:11 - Thanks
On this episode of Hey Coach Radio, we feature a special presentation of Limitless Podcast hosted by Gill Valerio with William Grazione as the guest. Gill Valerio is the Founder and CEO of Limitless Capital, which is a dynamic private equity firm specializing in acquiring and expanding a diverse portfolio of successful online businesses. Gill has William take him through his experience in the world of natural bodybuilding, and his Business, The Educated Dieter. He shares his unique approach to helping clients through evidence-based nutrition, functional medicine, and hormonal balance, as well as the challenges faced by fitness coaches in addressing unconventional topics. Beyond his professional journey, William opens up about his personal experiences, overcoming a childhood trauma-induced stutter, and the lessons learned along the way. The conversation expands into philosophical reflections on balancing health, the grind of entrepreneurship, and the importance of sleep and cognitive health for optimization. This episode offers deep insights for anyone pursuing health, wellness, or entrepreneurial endeavors. We hope you enjoy this special episode.
In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it's a strategic marketing asset.You'll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.
In this week's episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don't want it to happen to you.
#273 In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you've ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one's for you. We'll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets. Here's what you'll learn: How to decide what you actually want and build a goal-setting rhythm that sticks Why your personal finances (and spouse communication!) matter more than you think The car analogy that will change how you look at your business finances What the rearview mirror can teach you (P&L, balance sheet, spending patterns) How to use your windshield to forecast, plan, and drive with confidence You'll also hear the phrase I repeat all the time: "If you don't manage your money, it will manage you."
What does it take to turn a passion for fitness into a thriving business—and then franchise it successfully across the country? In this episode of the Second Act Success Career Podcast, host Shannon Russell sits down with Devan Gonzalez, fitness entrepreneur and co-founder of Strive 11 Fitness, to explore how he turned his love of coaching into a six-figure in-person training business and later launched a successful gym franchise.Devan shares how mindset shaped every step of his journey—from being a 13-year-old martial arts instructor to opening his own gym during the pandemic and expanding into multiple locations through franchising. This conversation covers the real truth behind franchising a business, why mindset is everything, and how betting on yourself is often the safest risk you can take.Whether you're dreaming of quitting your 9-5, opening a brick-and-mortar business, or scaling your current idea, this episode is packed with advice to help you take the leap with clarity and confidence.Key Takeaways:Why time is your most valuable asset when launching a businessThe difference between franchising and licensing—and which one fits your goalsHow to adapt your business model as you growTips for negotiating lease terms and working with landlordsThe role of mindset in overcoming fear, failure, and building long-term successHow to support franchisees with real estate, branding, and operations from the startSHOW NOTES:https://secondactsuccess.co/196Connect with Devan Gonzalez:https://www.strive11fitness.com/https://www.facebook.com/devangonzalez.officialhttps://www.instagram.com/devan.gonzalez/https://podcasts.apple.com/us/podcast/the-mindset-cafe/id1650827999-------- You are listening to the Top 2% globally ranked podcast Second Act Success!READ Shannon's Book - Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life at https://startyoursecondact.com. Book a FREE Strategy Call with host and business coach Shannon Russell - https://www.calendly.com/second-act-success/coaching-strategyFREE Resourceshttps://secondactsuccess.co/resourcesLISTEN to the How To Quit Your Job and Start A Business Podcast! https://secondactsuccess.co/listenLET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessFREE Resources - https://secondactsuccess.co/resources REVIEW & SUBSCRIBE THE PODCAST!
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The True Secrets to Building a Thriving Fitness Community Join me as I share insights in celebrating my wife Holly's incredible achievements in coaching and building a successful community. Learn why community and accountability are critical in the fitness industry. Discover the power of creating a sense of belonging and consistent follow-through for long-lasting client relationships. I highlight personal anecdotes, including Holly's impactful leadership, and why gym owners and online coaches should prioritize community and accountability to stand out and thrive. Subscribe for more inspiring stories and fitness business tips! 00:00 Introduction and Holly's Impact 01:22 The Power of Community and Accountability 01:36 Personal Anecdotes and Examples 02:53 The Accessibility of Information 04:11 Holly's Unique Approach to Community 06:41 The Importance of Accountability 10:25 Challenges and Success Stories 11:13 Conclusion: Prioritizing Community and Accountability
In this episode, I'm joined by Yannick Dedigama, founder of The Ripple Club—a wellness brand bringing boutique-quality aqua fitness experiences to luxury hotels across the globe. We explore the often-overlooked benefits of water-based movement, the future of wellness in hospitality, and what it really takes to build a purpose-driven fitness brand that stands out. Whether you're a wellness entrepreneur, fitness professional, or simply curious about where the industry is headed, this conversation is full of thoughtful insights, practical takeaways, and refreshing perspectives on leadership, innovation, and sustainability in wellness.Find out more about Yannick and The Ripple Club: Find Yannick on LinkedInFind Yannick on InstagramFind the Ripple Club OnlineFind the Ripple Club on Instagram
Thursday episodes are "shorts"._Steve Washuta, author of Fitness Business 101, and host of The TrulyFit Podcast, quickly discusses a relevant and timely topic in the Personal Training, Fitness, Health, and Medical industries.----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta
On this episode of the Discover Strength Podcast, CEO Luke Carlson is joined by Dr. Lauren Colenso-Semple, a leading researcher at McMaster University, to bust the top myths about strength training for women, especially during menopause. They unpack the truth about lifting heavy, the role of estrogen, cortisol misconceptions, and the science behind “cycle syncing.” Dr. Colenso-Semple also shares practical, research-backed guidelines for effective resistance training at any age—and why it doesn't need to be complicated.Follow Dr. Colenso-Semple on Instagram: @dr.lauren.cs1Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.
Creatitive Sports Marketing Radio | Where Business is our Sport
Send us a textChelsea's journey from Division I volleyball scholarship athlete to mobile fitness entrepreneur reveals how authentic passion transforms into sustainable business success. After playing at Eastern Kentucky University and working with USA Volleyball at the Olympic Training Center, Chelsea eventually found her true calling in bringing personalized strength training directly to clients who might otherwise never step foot in a traditional gym.Home Turf Fitness was born from a simple yet brilliant observation: parents spend countless hours waiting during their children's activities—what if this time could be used for their own fitness? Chelsea and her business partner Melissa created a company that brings full equipment setups (battle ropes, bosu balls, dumbbells) to clients wherever they already are—schools, workplaces, community centers, or private homes. This convenience factor removes the time barrier that prevents many people from maintaining consistent exercise routines.What truly distinguishes their approach is the focus on proper strength training rather than typical fitness classes. Serving primarily women aged 30-65, many navigating perimenopause or menopause, Home Turf Fitness provides specialized programming that accommodates all fitness levels with appropriate modifications for aging bodies and previous injuries. Their client communication emphasizes education—dispelling myths like women getting "bulky" from weightlifting—while fostering accountability through community.The business partnership between Chelsea and Melissa exemplifies how complementary strengths create remarkable results. With different personalities and approaches, they collaborate on programming while respecting each other's unique contributions. This diversity benefits clients who experience varied training styles, keeping workouts fresh and engaging. Their sustainable growth philosophy—focusing on what works rather than pursuing rapid expansion—has allowed them to thrive for nearly six years while maintaining quality and personal connection.Ready to experience fitness that comes to you? Connect with Home Turf Fitness through Instagram and Facebook @HomeTurfFitness, visit hometurffitness.com, email contact@hometurffitness.com, or call/text 571-265-7417 to discover how convenient strength training can transform your fitness journey.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Unlocking Cash Flow: The Proven Strategy to Generate More Income in 21 Days In this episode, we explore a powerful method to generate cash quickly, inspired by Kevin Nations' business model. Discover actionable steps, including identifying sellable items, pinpointing potential buyers, and leveraging multiple sales channels. Learn to shift from a defensive to an offensive mindset in business, empowering you to proactively create wealth and opportunity. Perfect for business owners looking to boost cash flow, especially around the holiday season. 00:00 Introduction to 21 Days to Cash 00:08 Kevin Nations' Business Model 01:22 Launching My Own Cash Program 01:54 Brainstorming What to Sell 05:11 Identifying Potential Buyers 06:01 Strategies for Selling 06:29 Daily Sales Challenge 06:59 Empowering Your Sales Mindset 07:37 Conclusion and Final Thoughts
Want a FREE copy of our 4C Million Dollar Content Course - Click here : https://charlieslivetraining.com/4cmainBook your FREE Consultation Call Now : https://www.7fss.com/optin1717690583626?el=htrafficsource=Video1BSMSacastInstagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: Physically Jacked & Financially Stackedhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.
Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 In this episode of Ask Vince, Vince Gabriele and guest host Onur celebrate the show's unexpected #1 ranking and talk about what really got them there—not fancy studios, but straight-up consistency and care. Vince opens up about everything from recording podcasts on his phone while walking to how being known in your local community can make or break your business. They dig into what to do when old marketing stops working, how to refocus when you're feeling scattered, and why leveraging relationships matters more than slick tactics. It's honest, funny, and packed with real-world takeaways for gym owners who want to grow without the fluff. 5 Quick TakeawaysShow up every week. It's not the mic—it's the message.Get known locally. Fame in your town beats fame on Instagram.Track your numbers. If you don't measure it, you can't fix it.Pivot when needed. What worked last year might flop today.Borrow someone's audience. Partner up to grow faster. Join us July 18–19 at the SPF Mastermind Event and learn exactly how to grow your gym, stand out in your community, and finally get the freedom you've been chasing—grab your seat here! Or click here: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won wisdom, they offer a roadmap for fitness professionals looking to build a sustainable, successful business. This episode is a must-listen for anyone in the industry ready to turn passion into profit.Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building Strong Client Relationships: The Key to Successful Coaching In this video, we dive into the often-overlooked experiential side of coaching. Learn how forming meaningful relationships with your clients can set you apart in the industry. We'll discuss the importance of making clients feel valued, understood, and supported throughout their journey. Discover why focusing solely on the nuts and bolts of program design isn't enough and why creating a positive and engaging experience is essential for client retention and long-term success. 00:00 Introduction to Coaching Beyond X's and O's 00:41 The Experiential Side of Coaching 02:09 Creating Enjoyable Processes for Clients 02:50 Building Long-Term Relationships 03:43 Standing Out in a Competitive Market 04:14 Importance of Individual Attention 05:03 Maximizing Relationship Value 06:20 Conclusion: Connect, Convert, and Coach
The Rachel Holmes Podcast – New Episode Out Now! In this episode, Rachel sits down with Teresa Wheatley, Director at FitPro, to talk all things FitPro LIVE 2025, the highly anticipated event taking place in London this summer. Together, they dive into what makes this year's event bigger and better than ever – from the exciting new venue and cutting-edge presentations to the practical sessions, and networking opportunities designed for fitness professionals at every stage of their journey. Teresa shares exclusive insights into the event line-up, including keynote speakers, trending topics in the industry, and how the event has evolved post-pandemic to support instructors in a hybrid world. If you're teaching face-to-face, online, or doing both – you'll want to hear what's planned! Rachel and Teresa also reflect on the role of ongoing education, industry standards, and what instructors really need right now to thrive in 2025 and beyond. Whether you're a newly qualified FitPro or a seasoned presenter, this episode gives you a behind-the-scenes look at one of the most exciting industry events of the year — and why you need to be there. Let us know what you think – and if you're attending, tag us on socials!
What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising? Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business). My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one! ━━━━━━━━━━━━
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- In this episode, we dive into the crucial 'Convert Unit', emphasizing the importance of sequential follow-up after making initial connections. We discuss optimal follow-up timelines (every 1-2 days for the first 14-21 days) utilizing multi-channel outreach—emails, texts, and phone calls. Learn how to nurture leads with invitations for consultations, trials, and educational content to showcase expertise and build relationships. Discover the power of low-risk offers like free trials to get prospects through the door and convert them into clients. Don't miss out on strategies that ensure you're not leaving 80% of opportunities on the table. 00:00 Introduction to the Connect Unit 00:29 The Importance of Follow-Up 02:11 Effective Follow-Up Strategies 03:17 Ongoing Follow-Up and Offers 05:04 Concluding Thoughts on the Convert Unit
Show your eyes some love with a pair of daylight or sunset (or both!) blue-light blocking glasses from Ra Optics. They have graciously offered Future Generations podcast listeners 10% off any purchase. Use code FGPOD or click here to access this discount, and let us know how your glasses are treating you! It's time to build your family's future on a foundation of true health and freedom. Join us at Future Foundations—because your future generations deserve the best start to the mission that will outlive us… Check it out here. Use code FREEDOM25 for 25% off! Whether you're looking for tinctures, topicals or teas or a deeper connection to your INNATE healing capacity, Noble Task Homestead is here to serve you. Join the movement. Visit NobleTaskHomestead.com/noblestan today and enjoy a 10% discount on your order. San Diego area residents, take advantage of our special New Patient offer exclusively for podcast listeners here. We can't wait to experience miracles with you! Welcome to a new episode of the Future Generations podcast! Today we're joined by Craig Ballantyne, widely known as “The World's Most Disciplined Man.” Craig is a best-selling author, entrepreneur, and productivity coach who's helped thousands of high-performers design lives of purpose, structure, and impact. In this episode, Craig shares his battle with anxiety, how structure saved his life, and his mission to help men become the leaders their families and communities need. Whether you're a father, a business owner, or someone simply seeking more clarity in life, this conversation will light a fire under you. Highlights: “Discipline is the fastest way to freedom.” “If you don't own your day, someone else will.” “Structure is not a prison; it's your liberation.” “Your phone is not your boss. You are.” “Most men are reactive. Leaders are proactive.” Timestamps 00:00 Introduction 01:49 Craig's Journey: From Hockey Dreams to Fitness Business 02:35 Overcoming Anxiety and Building a Coaching Empire 06:05 Core Values and Parenting Philosophy 12:51 Meeting Michelle and Defining Core Values 18:38 Level 10 Effort for Level 10 Problems 30:25 Creating Your Vision for Life 31:33 The Power of Small Tweaks 33:32 Family Vision Planning 40:09 Effortless Discipline Systems 45:59 Eliminating Bad Habits 50:55 The Importance of Sleep 54:08 Managing Anxiety 01:01:12 Connecting with Craig Resources: Remember to Rate, Review, and Subscribe on iTunes and Follow us on Spotify! Learn more about Dr. Stanton Hom on: Instagram: https://www.instagram.com/drstantonhom Website: https://futuregenerationssd.com/ Podcast Website: https://thefuturegen.com Twitter: https://twitter.com/drstantonhom LinkedIn: https://www.linkedin.com/in/stanhomdc Stay Connected with the Future Generations Podcast: Instagram: https://www.instagram.com/futuregenpodcast Facebook: https://www.facebook.com/futuregenpodcast/ Links: https://www.thehivemethod.co/ https://www.instagram.com/thehivemethod.co About Craig Ballantyne: Get a copy of Craig's NEW book Here! - The Darkside of Discipline IG: https://www.instagram.com/realcraigballantyne/?hl=en LinkedIn: https://www.linkedin.com/in/craigballantyne/ The desire to go off grid and have the ability to grow your own food has never been stronger than before. No matter the size of your property, Food Forest Abundance can help you design a regenerative layout that utilizes your resources in the most synergistic and sustainable manner. If you are interested in breaking free from the system, please visit www.foodforestabundance.com and use code “thefuturegen” to receive a discount on their incredible services. Show your eyes some love with a pair of daylight or sunset (or both!) blue-light blocking glasses from Ra Optics. They have graciously offered Future Generations podcast listeners 10% off any purchase. Use code FGPOD or click here to access this discount, and let us know how your glasses are treating you! One of the single best companies whose clean products have supported the optimal wellness of our family is Earthley Wellness. Long before there was a 2020, Kate Tetje and her team have stood for TRUTH, HEALTH and FREEDOM in ways that paved the way for so many of us. In collaboration with this incredible team, we are proud to offer you 10% off of your first purchase by shopping here. Are you concerned about food supply insecurity? Our family has rigorously sourced our foods for over a decade and one of our favorite sources is Farm Match and specifically for San Diego locals, “Real Food Club PMA”. My kids are literally made from their maple breakfast sausage and the amazing carnitas we make from their pasture raised pork. We are thrilled to share 10% off your first order when you shop at this link. Another important way to bolster food security is by supporting local ranchers. Our favorite local regenerative ranch is Perennial Pastures. They have the best nutrient-dense meats that are 100% grass-fed and pasture-raised. You can get $10 off of your first purchase when you use the code: "FUTUREGENERATIONS" at checkout. Start shopping here.
#271 Kevin Dineen is the founder of Structure and the St. Louis Fitness Conference. He got his start at Equinox before launching his first training space—a modest 150 square foot facility in New York City. From those humble beginnings, Kevin built a multi-location business, trained high-level clients (including celebrities), and relocated to St. Louis, where he continues to serve his local community. In this conversation, we cover: Kevin's journey from trainer to founder Lessons from working with ultra-successful clients How to stand out in fitness through hospitality Becoming a trusted advisor in a noisy industry The communication skill that elevates everything else Connect with Kevin: Coach Kev's IG STL Fitness Conference
In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the transformative shift from one-on-one coaching to one-to-many coaching. Drawing from his extensive experience as CEO of Authority Network, Phil emphasizes the importance of building the right team and installing efficient systems to alleviate the frustration and burnout that often accompany traditional coaching methods. He addresses the common fears and anxieties fitness entrepreneurs face when considering growth and how adding more clients can sometimes feel like adding more stress. By implementing the strategies shared in this episode, listeners are encouraged to change their approach to business and ultimately enhance their client relationships and personal well-being. Tune in to learn how to create a thriving fitness business without overwhelming yourself.
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels: https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Building Strong Client Connections: Effective Strategies In this episode, we explore the 'Connect Unit' of business, which involves forming initial relationships with prospective clients. Learn how to identify your target audience, understand their dream outcomes, and create awareness through both online and offline channels. Discover effective techniques for offering value to potential clients in exchange for their contact information and permission to follow up. Whether using social media, local events, or Google business listings, this guide provides practical tips for making powerful first impressions and setting the stage for conversion. 00:00 Introduction: Simplifying Business Units 00:20 Connecting with Prospective Clients 00:53 Identifying and Understanding Your Audience 01:26 Creating Awareness and Value Exchange 02:07 Engaging on Social Media and Beyond 02:56 Local Community Engagement Strategies 04:04 Leveraging Google for Visibility 04:34 Conclusion: Transition to the Convert Unit
Michelle's original interview was recorded in November 2022. Today we revisited how she operates her business in Kalgoorlie. She has revised several times working with employees, customers and tools. She has also made deliberate and significant changes to her fitness and wellbeing with personal and business life being affected by lifestyle choices. Go into the Podcast feed and listen to her first interview here before this one if you need a refresher.
Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors with a “gut” shouldn't be teaching. Yes, she deleted the video. But the damage was done. Thousands of people agreed with her. This is the fitness industry we're still up against. And in this episode, we're not just pushing back—we're burning the whole narrative down. We break down 13 research-backed reasons why building your fitness brand around body transformation isn't just unethical—it's lazy, outdated, and costing you money. What we cover: Why transformation-based branding leads to low retention and high churn How extrinsic motivation backfires (and what the neuroscience says) The impact of shame-based messaging on mental health How to actually build emotional loyalty that fuels long-term growth Why purpose-driven brands scale better—and feel better This episode is part reckoning, part guidebook. We brought the science, the lived experience, and the tools to help you build a brand that doesn't just sell workouts—but moves people. Whether you've already left the old model behind or are still working your way out of it—this one's for you. If this message resonates, share it. Post it. Text it to your team. Forward it to another studio owner. This is how we shift the industry—together. SPRING INTO SUMMER AUDITS (Limited-Time Offer) Want to be sure your brand is saying what it's supposed to—and that your class experience is reinforcing it? Brand Strategy Audit with Barry – $150 Experience Architecture Audit with Shay – $150 Bundle both for $250 We'll review your messaging, experience delivery, and help you align your brand with what actually works—ethically, emotionally, and financially. DM us “AUDIT” on Instagram or email us at hello@fitcarma.com Citations & Research Sources McGonigal, K. (2020). The Joy of Movement: How Exercise Helps Us Find Happiness, Hope, Connection, and Courage. https://www.penguinrandomhouse.com/books/562466/the-joy-of-movement-by-kelly-mcgonigal/ Singh, B. et al. (2023). Effect of Physical Activity on Symptoms of Depression and Anxiety in Adults: A Meta-Review of Meta-Analyses. British Journal of Sports Medicine. https://bjsm.bmj.com/content/early/2023/02/16/bjsports-2022-106195 Ducharme, J. (2022). Mental Health Benefits Are Getting Americans Back to the Gym. TIME Magazine. https://time.com/6233766/mental-health-benefits-exercise/ Inspire360 (2023). Mental Health Issues Are on the Rise: How the Fitness Industry Can Help. https://blog.inspire360.com/mental-health-and-the-fitness-industry/ Mintel (2023). Exercise Trends and Mental Wellness in the U.S. https://www.mintel.com (requires subscription access) Mindbody Wellness Index (2022–2023). Top Reasons Americans Exercise. https://www.mindbodyonline.com/business/education/blog/wellness-index Clear, J. (2018). Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. https://jamesclear.com/atomic-habits Harvard Business Review (Reichheld & Schefter, 2000). The Economics of E-Loyalty. https://hbr.org/2000/07/the-economics-of-e-loyalty Blink Fitness. Mood Above Muscle Campaign Case Study. https://www.blinkfitness.com/about/mood-above-muscle PubMed (Tiggemann & Zaccardo, 2015). “Fitspiration” on Social Media: Body Image Effects of Fitspo vs. Self-Compassion. https://pubmed.ncbi.nlm.nih.gov/26176993/ Two Brain Business (2019). The Real Problem With 6-Week Challenges. https://twobrainbusiness.com/the-real-problem-with-6-week-challenges/ Marshall, E. (2025). Music Is Medicine: How Rhythm Heals the Body and Moves the Soul. https://musicismedicine.co Fitcarma Brand Strategy Guide (2025). Internal brand framework. https://fitcarma.com
Secure your spot now for Vince Gabriele's July 18–19 Mastermind Event in New Jersey: events.vincegabriele.com
#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably. Resources Mentioned: LASSO - Lead and Sales System Optimization: Gym Marketing Made Simple Sherman's e-mail
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- Master Your Boutique's Growth in Just 5 Hours a Week: An Easy Marketing Blueprint Feeling overwhelmed by marketing your boutique business? Discover a streamlined, five-hour-a-week marketing plan that can keep your pipeline full and grow your business efficiently without burning you out. This episode breaks down daily tasks—Monday through Friday—designed to optimize your lead generation, follow-ups, and local outreach. Learn about running effective lead ads, using your connection database, distributing trials, and creating compelling offers. Ideal for boutique business owners aiming for steady growth, this episode provides actionable steps to sustain customer interest and engagement with minimal time investment. 00:00 Introduction to Simple Marketing for Small Businesses 01:09 Monday: Kickstart Your Week with Lead Ads and Outreach 07:29 Tuesday: Crafting and Distributing Weekly Offers 09:05 Wednesday: Maximizing Offer Visibility 09:42 Thursday: Building Local Business Partnerships 10:35 Friday: Follow-Up and Client Reconnection 12:07 Conclusion: Achieving Consistent Growth in Just 5 Hours a Week
A few weekends back, I was working full steam ahead at my “other” full time job in life. Now most of you know me as a guy who trains people in the gym and creates content like this, with the goal of making everyone I come into contact with better. But this was my OTHER […] The post 10 Keys to Improving Your Fitness Business and Making More Money in 2025 appeared first on Robertson Training Systems.
Thursday episodes are "shorts"._Steve Washuta, author of Fitness Business 101, and host of The TrulyFit Podcast, quickly discusses a relevant and timely topic in the Personal Training, Fitness, Health, and Medical industries.----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh --- The Power of Audience Building in Long-Term Business Success In this episode, a seasoned entrepreneur shares insights from over 20 years of experience in business ownership. The discussion focuses on the ever-evolving landscape of business tools and techniques, highlighting the things that remain constant. The importance of audience building is emphasized as a key strategy for business growth and retention. The speaker explains how audience building, even with low-friction methods like offering free content, nurtures better client relationships and long-term success. By recounting personal examples and experiences, the entrepreneur advises against overly transactional approaches and underscores the value of creating a community that aligns with the business's goals and values. 00:00 Introduction: Reflecting on 20 Years in Business 00:18 The Evolution of Business Tools and Practices 00:49 Timeless Strategies: What Hasn't Changed 01:25 The Power of Audience Building 02:37 Personal Experience with Lead Magnets 04:37 The Importance of Relationship Building 06:28 Qualifying Clients: Desire vs. Ability to Pay 08:37 Audience Building: The Key to Sustainable Success 11:26 Conclusion: Prioritize Audience Building
In this episode of Beyond the Sets & Reps, host Brandi Clark sits down with Six-Figure Framework graduate Sarah Gear, a full-time working mom who transformed a nonexistent business into a thriving coaching practice; and all in just 12 weeks. Sarah shares how she went from being a part-time Beachbody coach to building her own legit coaching business with a 75% close rate, signing 1–2 new clients every week. Tune in as Sarah reveals what it really looked like to start from scratch while balancing a full-time job, what she learned about herself along the way, and the simple systems that now power her growth. If you're a fitness coach, personal trainer, or health enthusiast looking to turn your passion into profit, this episode is packed with real talk, practical takeaways, and contagious inspiration. And when your ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In this episode, we challenge one of the fitness industry's most toxic assumptions and reveal why people aren't saying yes to your studio (even when your workouts are amazing). We'll share real stories, client examples, and a practical breakdown of how to build emotionally intelligent experiences that convert. You'll learn: – Why “just show up” messaging is doing more harm than good – The difference between selling and converting – How small acts of hospitality lead to long-term loyalty – What your brand might be missing if your classes aren't full 1. Ready to attract more aligned clients and build a brand people feel connected to? Book a free North Star Strategy Session and let's map it out together: https://www.fitcarma.com/northstar/ 2. Want to dig deeper into this right away? Get access to our free mini-training: “Why Your Classes Aren't Selling Out (& What To Do About It)” Get it here → https://minicourse.fitcarma.com/
n this episode, CEO Luke Carlson recaps six powerful insights from the 2025 Discover Strength Summit in Dallas. From expert perspectives on pain management and resistance training for older adults, to hospitality-driven leadership lessons and the fight against health misinformation—this episode is packed with actionable takeaways for fitness professionals and clients alike.Discover Strength offers free Introductory Workouts at any location across the united states. You can schedule your free Introductory Workout HERE !
#268 Every master was once a disaster. That's just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business. Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale. In this episode, we cover: ✅ The difference between an influencer and a coach (hint: it's your offer!) ✅ Why pull marketing beats push marketing for long-term success ✅ The True Force Multiplier concept & how to create exponential impact ✅ Why choosing the right media (podcasting, writing, video) matters ✅ The False Consensus Bias—how assuming your clients think like you can hold you back ✅ Sniper vs. Shotgun Marketing—the key to strategic content that actually converts ✅ How storytelling connects to your core offer for more compelling marketing ✅ The harsh reality: Random Posting = Random Results If you're a fitness entrepreneur looking to grow a sustainable, profitable business, Brian's wisdom in this episode is exactly what you need. Follow Brian Keane's Podcast: The Online Business Podcast Listen now and take your business to the next level!
In this episode, we discuss the harsh truth about building your online fitness business, degenerate OnlyFans behavior, toes-to-bar ab exercises, butthole sunning, and more.We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.comThank you!-J & MWATCH this episode on YouTube: https://youtu.be/pg9Dpgn9CuITIMESTAMPS:(00:00) — Intro(00:11) — The harsh truth about building your online fitness business(13:34) — Degenerate OnlyFans behavior(26:30) — Which is better: higher 'clean' calories, or lower-calorie 'crap'?(36:53) — More unpopular advice for building your online fitness business(43:01) — The politics of health(48:50) — Why it's so important to put your content out there—even if you feel like you're "not ready"(51:13) — Tanning your butthole(57:37) — Our thoughts on toes-to-bar(1:00:27) — Keep an eye out for a Mentorship sale SOON (join our email list to hear when it's live)Follow the show on social:YouTube - https://www.youtube.com/@personaltrainerpodcastInstagram - https://www.instagram.com/personaltrainerpodcastTikTok - https://www.tiktok.com/@personaltrainerpodcastJoin our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6pCheck out our new book 'Eat It!' at https://www.eatit-book.comIf you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.comIf you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.----Post-Production by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2025 Michael Vacanti & Jordan Syatt