Podcasts about fitness business

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you're a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff's insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you'll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: fitcarma.com/northstar. Build a brand that moves people, and give your team the structure to deliver it every day.

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric's experience from gym owner to podcasting powerhouse. Whether you're an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.    Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "AI won't replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we're seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper    Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ MAX Members: automating member management and engagement. https://www.maxmembers.ai/   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

#288 What separates those who struggle, those who succeed by chance, and those who consistently win? In this episode of Your Fitness Money Coach Podcast, I sit down with Chase Kough, owner of Performance360 and The G.O.A.T. Mind — who has coached Olympic and World Champion athletes across six different sports. With over 40,000 hours of experience, Chase has seen firsthand what it takes to turn dreams into reality. We dive into: The 3 types of people when it comes to success and which one you want to be. The 3 levels of desire and how they impact what you think is possible. Why the smallest words, thoughts, and actions compound into world-class results. How gym owners and entrepreneurs can apply the same frameworks used by elite athletes to win in business and life. This conversation will challenge you to rethink your mindset, elevate your daily habits, and remove the limitations holding you back. Links & Resources: Connect with Chase: The G.O.A.T. Mind Chase's IG Chase on FB Connect with me on Instagram

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Leveraging Proven Strategies for Business Success In this insightful episode, Pat explores how revisiting and revitalizing past business tactics can drive significant success in the present market. The discussion highlights the importance of understanding historical marketing methods such as scholarships, sweepstakes, trials, and irresistible offers, and how these can be adapted for today's audience. By combining tried-and-true approaches with modern creativity and technology, businesses can enhance their strategies and achieve sustainable growth. Tune in to discover how learning from the past can springboard your business into the future. 00:00 Introduction: Embracing the End of Summer 00:45 Leveraging Proven Marketing Strategies 02:08 Modern Takes on Classic Marketing Plays 03:58 Building Relationships Before Selling 04:55 The Power of Irresistible Offers 06:37 Learning from the Past for Future Success 08:54 Conclusion: The Surest Path to Success

In this episode of the Coaches Compass, Mike explains the heartbeat of your business that makes everything else work. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Mastering the Art of Creating Irresistible Offers by Capitalizing on Trends In this episode, we delve into how to create compelling offers by leveraging current trends. The host outlines a step-by-step formula for aligning offers with personal values and market dynamics, using examples from the fitness and sports performance sectors. Key points include identifying hot topics, understanding public awareness, and filling knowledge gaps to meet consumer needs. The discussion highlights the importance of strategic marketing and offers insights into the practical application of trends like AI and GLP-1 medications in offer creation. 00:00 Introduction: Spotting Trendy Offers 00:46 Step 1: Align Offers with Your Values 01:28 Step 2: Identify Hot Topics and Trends 02:17 Step 3: Leverage Awareness Gaps 03:58 Step 4: Crafting a Trend-Based Offer 05:26 Step 5: Marketing to the Right Audience 06:58 Conclusion: Applying the Power Offer Formula

Booth sits down with Dr. Payton McLaughlin, a physical therapist and the owner of M Wellness in Morehead City, North Carolina. Payton shares her journey from sports injury to career, her experience opening a business in her hometown, and the lessons she's learned along the way.Visit the M Wellness websiteThe M Wellness Instagram: @m.wellness.mhcFind our events and more resources on the Carolina Women's Collective websiteThe Carolina Women's Collective Instagram: @carolinawomenscollectiveThis show is produced by Rooster High Productions.

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  ---

So you're ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?   In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, permits and zoning considerations, types of external buildings and internal modifications you can consider, your initial setup, client amenities, and more.   If you want to get your HIT fitness business started the right way and avoid costly mistakes, tune in to this one!  ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ This is episode 1 of the “HIT Garage Business” mini-series — see the entire series here.  

#286 This week's episode is extra special. Melissa joins me for a conversation we originally had on Marriage Therapy Radio. Together we share how our marriage has grown from survival mode into something we both call a “ten.” You'll hear about the systems we use to stay connected (date nights, family meetings, Sunday check-ins), the role of faith in deepening our relationship, and how moments of crisis shaped us for the better. We even talk about Jiu Jitsu and how the mat taught me lessons I carry into our marriage. If you're looking for hope and practical takeaways to strengthen your relationship, this one's for you. Key Takeaways: “Ten” doesn't mean perfect—it means committed. Systems build connection: date nights, marriage meetings, family rhythms. Initiating connection is a skill Melissa had to practice. Transformation starts within—personal growth changes the relationship. Faith deepens when life gets harder. Jiu Jitsu taught humility, discipline, and emotional control. Links & Resources: Marriage Therapy Radio Podcast Connect with me on Instagram: @BillyHofacker Learn more about the Profit Growth Mastermind - DM me “Growth” Subscribe to the Your Fitness Money Coach Podcast for more insights Book a Q&A 

Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Stop, Continue, Start: Crafting Your Success Strategy for the New Year In this episode, we explore the powerful exercise of 'Stop, Continue, Start' to review and enhance your business strategy. Reflect on the past year to identify what activities and investments didn't serve you and should be stopped. Highlight what has worked well and needs to be continued to build momentum. Finally, consider new actions to start and maintain for sustained growth and success. This practical guide encourages intentional planning to ensure your efforts align with your business aspirations, leading to significant improvements in revenue, staff development, and personal growth. 00:00 Reflecting on the Past Year 00:58 Stop: Identifying What to Eliminate 02:26 Continue: Recognizing What Works 04:57 Start: Embracing New Initiatives 06:22 Crafting Your Ideal Week

In this episode, Rick sits down with Alloy multiunit franchisee Scott Weaver to discuss his entrepreneurial journey and why he is finding Alloy to be much more fulfilling.Scott is a former concrete business owner turned Alloy franchisee. He shares his journey from starting a construction business, developing streamlined SOPs, and eventually selling it to pursue a more fulfilling career in fitness franchising.He discusses the value of systems, the transition from hands-on labor to process-driven growth, and how Alloy's franchise model allowed him to maintain an entrepreneurial spirit while embracing structured support. Scott contrasts the operational stress and customer volatility of his old industry with the rewarding, people-first nature of fitness.Scott and Rick also dive into leadership styles, the realities of semi-absentee ownership, and how franchisees must stay engaged to succeed. The conversation concludes with how choosing purpose over pressure has transformed Scott's outlook on life and business.Tune in to hear Scott's story and his thoughts on becoming a multiunit franchisee.Key TakeawaysIntro (00:00)Starting over after leaving a toxic business partnership (01:16)Launching a niche concrete business with systemized quoting (03:28)Involving family in the Alloy franchise (06:26)Concrete vs. Alloy: similarities in process and systems (09:46)Managing people in concrete vs. fitness (11:44)Owner involvement in early stages of a franchise (14:06)The danger of letting go too early in "semi-absentee" ownership (18:19)Why Scott chose Alloy over other fitness concepts (20:27)Finding purpose and happiness in the fitness industry (28:25)Transitioning from obligation-based work to passion-driven business (32:11)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, we go over a real life case study, giving insight to a coach looking to build his slow-growing online fitness business. We also discuss banned books, pick-up artists, haircuts, and more.We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.comThank you!-J & MWATCH this episode on YouTube: https://youtu.be/tSElsSCizTATIMESTAMPS:(00:00) — Intro(00:11) — Jordan's eventful morning(03:23) — Meaty hands & Neanderthal strength(07:12) — This is an absolute peak neck stretch(08:46) — New research on intra-workout carbs(12:16) — An undermentioned benefit of procreation(14:28) — Should I throw in the towel? An online business case study(33:27) — Broken brains & why Mike should probably avoid buzz cuts(43:24) — Why the double standard?(46:28) — The REAL lesson from the pick-up forum days (what all young men should focus on)(54:49) — Wrap-upYou can find a full transcript of this episode by clicking hereFollow the show on social:YouTube - https://www.youtube.com/@personaltrainerpodcastInstagram - https://www.instagram.com/personaltrainerpodcastTikTok - https://www.tiktok.com/@personaltrainerpodcastJoin our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6pCheck out our new book 'Eat It!' at https://www.eatit-book.comIf you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.comIf you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.----Post-Production by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2025 Michael Vacanti & Jordan Syatt

On this insightful episode of the “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, tackles a nuanced listener question from Ellie about the financial realities of going independent as a personal trainer. Rick dives into the classic advice that many entrepreneurs should expect to reinvest their profits for the first three to five years and puts this into perspective for trainers considering going out on their own versus opening a brick-and-mortar facility. He breaks down what it actually costs to work independently, and why it usually doesn't take years to “pay yourself back”—unlike running a physical gym, which often requires a significant upfront investment and years of profit reinvestment. Rick also sheds light on important yet often confusing tax responsibilities for self-employed trainers, gives practical advice on setting aside money for business expenses and retirement, and shares stories from his own experience growing multiple gyms in New York City. With relatable anecdotes—like his wife asking, “When do we get to keep the money?”—and actionable tips (hint: get a business credit card just for work expenses), Rick makes the numbers approachable. He also details the pros and cons, both financial and lifestyle-wise, of working for yourself versus for someone else. If you're considering taking the leap into independent training or even opening your own facility, this episode is packed with real-world financial advice, hard truths, and encouragement for trainers at every stage of entrepreneurship. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

Everybody talks about, oh, you gotta have good people. You gotta have the right people. That's what makes culture. I'm like, well, you know what? I've seen really good people really kind of flounder because they're not in the right environment. --- Are you a gym owner who wants to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine  Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- The Key to Success: The Right Environment for Your Team In this video, we explore the critical importance of creating the right environment for your team. While having good people is essential, their success is significantly influenced by the surrounding culture. Learn how to cultivate an atmosphere where individuals not only thrive but also contribute to a prosperous culture.

Steve Washuta, author of Fitness Business 101, and host of The TrulyFit Podcast, quickly discusses a relevant and timely topic in the Personal Training, Fitness, Health, and Medical industries.----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you're new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.   Key highlights from the episode: - Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio. - Tips for making impactful first impressions and using humor to improve engagement with members and staff. - Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/  Quotes: "Trust is a result of presence." - Christopher Carter "No sale without trust." - Christopher Carter "Practice one step at a time." - Christopher Carter   Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Christopher Carter, High-Impact Keynote Speaker and Mentalist Website: https://christophercarter.com/ LinkedIn: https://www.linkedin.com/in/christophercarterspeaker/    Sponsor's Pitch: Magnus Nyberg Eleiko Sport Website: https://eleiko.com/ Email: magnus.nyberg@eleiko.com LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.com Email: Eddie@REXRoundtables.com   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents   REX Roundtables Trusted Suppliers: - Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/ - Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/ - The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/ - Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/ - Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/   About Your Host:  Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note:  We only recommend products we care about (affiliate links support our free content). Thank you for your support!

This week, we're breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear. Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems. Key highlights of this episode include: ✅ Why cost per lead doesn't guarantee profitability. ✅ How benefits-driven ads outperform feature-driven campaigns. ✅ The power of refreshing your offers to stand out. ✅ Creative variation strategies that slash ad costs in half. ✅ Why sales skills—not just leads—make or break your business.   You can check out FMA Demo, http://fmademo.co, to see how it all works.   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ Luke: https://www.instagram.com/lukebrobinson_/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

#284 The over-50 market is not a niche — it's a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities. What You'll Learn in This Episode: The exact 7 things adults over 50 really want from a fitness or wellness program. Why thoughtful language is your best marketing tool. How vitality, energy, and self-esteem drive buying decisions. Practical shifts in messaging and programming that make your business irresistible to this market. Links & Resources: Get Jay's Book – Selling Longevity (https://primefitcontent.com) Book a Q&A (https://YFMCscheduling.as.me/QA-Call)

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- How to Set and Achieve Your Unique Business Goals  In this episode, we discuss the importance of setting personalized business goals rather than copying others' targets. Learn how understanding the 'game' you want to play can help you measure success more effectively. Discover how your personal and professional priorities should shape your objectives and how these goals may evolve over time. The episode emphasizes the adaptation of proven strategies to fit individual strengths and circumstances for optimal growth and fulfillment. 00:00 Understanding the Importance of Personal Goals 01:00 Different Games, Different Success Metrics 01:32 Personal Priorities and Success 03:03 Evolving Goals Over Time 04:08 Defining Your Own Success 05:02 Adapting Strategies to Your Unique Path 05:58 Tailoring Success to Individual Needs 06:42 Embrace Your Unique Journey

Feeling burned out and seeing membership plateau? Your fitness business might be ready for new ownership. Even profitable gym owners sell due to emotional fatigue or changing priorities. Learn the warning signs and how to maximize your selling price. For more information, visit https://www.wesellgyms.com/sell-your-fitness-business/exp/ We Sell Gyms City: Austin Address: 4515 Menchaca Rd Website: http://www.wesellgyms.com

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

#283 In this week's episode, I sat down with Joe Denner—executive coach, leadership consultant, and father of nine! Joe helps successful leaders who feel stuck or burned out reconnect with purpose, align their work with their faith, and step into a more meaningful next chapter. We talked about his journey from CFO/COO to coach, the power of starting with the end in mind, and practical ways to lead with integrity. Joe also shared how he and his wife Andrea get away every 90 days for a 2-day goal-setting and life-alignment retreat (you'll want to borrow this idea). We also covered: The 3 traits of effective leaders A simple rhythm to stay aligned as a couple and a team How to delegate and listen well Why integrity—doing what you say—might be your greatest leadership asset At the end, I even shared a personal story that got me a little choked up. This one hit home. Get Joe's free guide, “From Success to Significance: The Leader's 3-Step Guide to the Next Level” If you've built success but feel stuck or uncertain about what's next, this guide is for you. It'll help you reconnect with your purpose, clarify direction, and make confident, values-based decisions. ➡️ https://ef34-joe.systeme.io/yfmc-o Be sure to sign up for the Cash Growth Challenge starting August 18th! —> Details here.  

To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ Podcast SummaryIn episode three of the Long Island Gym Tour, Vince visits longtime SPF Mastermind member Jonathan Sodo of Empowered Training. Over lunch, they dive deep into financial discipline, business focus, and practical marketing strategies. Vince emphasizes the importance of knowing your numbers—especially profit and loss statements—before chasing new revenue streams. He challenges Jonathan to focus solely on hitting a specific member goal before launching new offerings like a nutrition program. They also explore maximizing existing marketing wins through the “More, Better, New” method, tapping into local proximity opportunities (like residents living directly above the gym), and leveraging holidays or events to create irresistible offers. Packed with tactical advice and real-world examples, this episode is a playbook for growth without distraction. Top 5 PointsKnow Your Numbers – Review profit and loss statements monthly, understand key expense categories, and track profitability to guide business decisions.Focus Before Diversifying – Hit a critical member or revenue benchmark before introducing new services to avoid diluting your core offering.More, Better, New Marketing – Double down on strategies already producing results, improve their quality, and only then add new methods.Leverage Proximity – Target nearby residents or businesses with special events, trials, and workshops to capture easy, high-retention clients.Make More Offers – Use holidays, appreciation events, and seasonal themes as excuses to run special promotions, generating more leads and sales. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Steve Washuta, author of Fitness Business 101, and host of The TrulyFit Podcast, quickly discusses a relevant and timely topic in the Personal Training, Fitness, Health, and Medical industries.----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Unseen Struggles: The Reality Behind Success in Sports and Business In this episode, Pat jumps into the unseen challenges faced by high performers in both sports and the business world. Drawing from over 40 years of experience as a player and coach, primarily in baseball, he shares insights on the often invisible hurdles that players and business owners overcome. Pat discusses how spectators and novice entrepreneurs often overlook the hard work, consistency, and perseverance required to achieve success. With anecdotes from professional and Olympic athletes, as well as high-achieving business owners, this episode emphasizes the importance of dedication, long-term commitment, and refining systems to reach desired outcomes. 00:00 The Challenge of Being the Doer  01:59 Invisible Efforts in Sports and Business 04:23 The Reality Behind Success 05:31 Consistency and Perseverance 08:06 Becoming the Person Who Deserves Success 08:50 The Importance of Systems and Habits

Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=dirtypodcastWant a FREE copy of our 5C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=dirtypodcastConnect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy's franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren't just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly's role in coaching directors and helping owners move from pre-sale to full operation.If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy's support system, this is a must-listen.Key TakeawaysIntro (00:00)Kelly's background in fitness and education (03:03)Kelly's role as Franchise Business Coach (05:53)Supporting new franchises post pre-sale (10:15)What sets top owners apart (12:57)Traits of strong directors and coaches (16:56)Coaching and training effectiveness (18:26)The importance of a growth mindset (21:23)Franchise success as a personal development opportunity (23:09)Lighthearted talk about taming wild animals (24:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Understanding the Power of Branding and Trust in Business Success In this episode, we explore the crucial interplay between branding and direct response mechanisms, emphasizing that branding goes beyond mere visuals to encompass market perception. The discussion takes us through the journey of creating a trusted brand, starting from a guided course in 2015 to present-day strategies involving experiential comfort, borrowed trust, and consistent engagement through unique content. The episode highlights the necessity of building familiarity and trust before expecting significant consumer commitments, sharing insights from both personal experience and industry best practices. 00:00 Introduction to the Branding Conversion System 01:01 Understanding True Branding 01:42 The Disconnect in Direct Response Marketing 03:07 Building Comfort and Trust with Your Brand 04:18 The Power of Borrowed Trust 05:20 Creating Brand Awareness Through Content 07:14 Leveraging Unique Content for Trust 08:45 The Role of Customization in Branding 09:07 Navigating Consumer Choices in the Fitness Industry

#281 Falling behind on taxes is one of the most common (and stressful) money challenges for business owners, especially gym owners. The good news? It's fixable. In this episode, I walk you through exactly what to do if you're behind so you can stop the spiral, take control, and get back on track without freaking out. You'll learn: Why falling behind happens (and why it's not just a “you” problem) My own struggle with the taxman A simple 4-step catch-up plan to eliminate stress and regain momentum How to build a tax savings habit you can actually stick with What NOT to do when you're behind If you're ready to stop dreading tax season and start feeling confident about your business finances, this episode is for you.

Send us a text if you want to be on the Podcast & explain why!Ready to transform your personal training knowledge into a thriving online business? This comprehensive guide breaks down the essential steps that separate successful online coaches from those who struggle to gain traction.The fitness industry has become increasingly saturated with trainers offering generic workout plans, but the real opportunity lies in creating personalized experiences that AI simply cannot replicate. We dive deep into the critical foundation every online fitness business needs - from selecting the perfect domain name and establishing proper business banking to implementing professional payment processing and coaching platforms that elevate your client experience.What truly sets this episode apart is our practical approach to content creation. Rather than chasing perfection, we challenge you to embrace consistency by posting regularly for 90 days across your chosen platforms. This compound interest approach to visibility is exactly how we've grown Show Up Fitness into a leading certification and educational platform. We reveal the specific strategies that have helped our community members build sustainable online businesses, including clever pricing structures that allow you to serve clients at various financial levels while maintaining premium positioning.Perhaps most valuable is our unique perspective on team-building. While many certification programs encourage endless specialization, we demonstrate why building relationships with physical therapists, registered dietitians, and doctors creates an unbeatable value proposition for your clients. This medical team approach is what truly separates qualified trainers from textbook trainers who understand only their own bodies.Whether you're just starting your online journey or looking to scale your existing fitness business, these ten actionable steps provide the roadmap to stand out in a crowded marketplace. The future belongs to trainers who can deliver truly pWant to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

In this episode, Chris Guerrero shares his journey in building a successful small business and explains how to create a small business that works for everyone. He discusses the importance of putting the business first, followed by a focus on happy and fulfilled employees, and then delivering an excellent product or service to clients. By aligning these three elements, Chris highlights how a win-win-win scenario can help achieve long-term success and growth. This episode is packed with valuable insights for business owners and entrepreneurs who want to build a sustainable and thriving business.00:00 – Introduction to Chris Guerrero and his background in business02:12 – Tenacity in business and the evolution of leadership06:00 – Building a sustainable business and managing employee satisfaction09:40 – Chris's approach to investing and managing personal growth12:24 – The importance of balancing business growth, staff fulfillment, and client satisfaction16:50 – Moving from fitness business to real estate and the path to financial freedom19:20 – The significance of maintaining a business-first mentality23:10 – Closing thoughts and key takeaways on business strategy and personal growth

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Smart Business Strategies: Learn, Adapt, Succeed | Insights from a Veteran Entrepreneur In this episode, Pat discusses the importance of learning from others in the industry while adapting their strategies to suit individual business needs. Sharing personal experiences, he highlights how borrowing ideas from successful people across various sectors can propel businesses to new heights. By blending these insights with unique circumstances and preferences, business owners can achieve greater success and efficiency. Tune in for actionable advice on balancing imitation with innovation, and why it's crucial to leverage proven methods for faster growth. 00:00 Introduction: Borrowing Ideas in Business 00:48 Learning from Industry Leaders 02:40 Adapting Ideas to Your Unique Business 03:43 Avoiding Common Pitfalls 04:47 The Importance of Personalization 06:13 Conclusion: Learn, Adapt, and Succeed

Rick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.With decades of experience in the fitness business, Rick and Matt discuss Alloy's tested strategy for rolling out rate hikes in a way that boosts both your margins and your team's confidence.They start with raising rates for new members to build proof, then walk through how to approach existing clients with personal conversations rooted in value.They explore the psychology of price increases, including how mindset, especially among your team, can make or break your rollout. They also offer tactics to prevent messy pricing tiers and ensure consistency across your business.Thinking about upgrading your gym or your staff pay? This episode covers how to align that with your rate increase strategy. Don't miss these actionable tips from leaders who've done it all.Listen now and take control of your pricing with confidence.Key TakeawaysIntro (00:00)Raise prices first for new clients (02:04)Use one-on-one meetings for existing clients (06:02)Prepare team mindset for difficult conversations (11:29)Communicate clearly and frequently with the team (12:24)Address “selling from your wallet” mindset (16:49)Avoid messy pricing tiers (21:22)Clients who balk likely were already on the fence (26:18)Use increases as a business health check (27:23)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode of the Inner Edison podcast, Ed sits down with Jonathan Loudermilk, a seasoned entrepreneur and creator of Smart Shark and Smart Publishing. Jonathan opens up about his unique journey from getting fired at multiple odd jobs as a teenager, to finding his footing and confidence in the fitness industry, and ultimately launching multiple businesses. Hear how his early missteps and setbacks—from spilling mashed potatoes on customers as a busboy to learning through heartbreak and relocation—became stepping stones for becoming a top fitness manager and later a successful coach and publisher. Jonathan discusses the realities of working in the fitness world, the importance of building genuine client relationships, and how personal transformation led to professional success. The conversation dives into the practical and mindset shifts required to move from a corporate environment to entrepreneurship, including the lessons learned from failed ventures and what it means to build a business (and life) with true purpose and integrity. Plus, Jonathan shares valuable insights for aspiring authors, including how he wrote and published his own book, the role of marketing and niching down, the power and pitfalls of AI in publishing, and the mission behind Smart Publishing—to help more people become published authors and leave a lasting impact. If you're seeking inspiration, practical business advice, and actionable tips on reinvention, this episode is for you. Tune in for stories about failure, growth, and how your greatest accomplishments often follow your biggest challenges. Connect with Jonathan Loudermilk: Website: smartpublishingservices.com Book: The One Hour Author (Available on Amazon) Parent Company: thesmartshark.com **Contact Ed Parcaut:** -

#280 Are you in a rough season? Maybe your revenue's down, motivation is low, or things just haven't gone as planned this year. In this episode, I share some quick but powerful perspective shifts that have helped me and the fitness pros I coach navigate difficult years in business. Here's what I cover: Putting your year in perspective My experience with bad months and years What to expect over a 10-year timeline How to adjust your focus and face reality The importance of getting support And why staying focused is everything DM me “RESET” on Instagram if you want to get back on track: https://www.instagram.com/billyhofacker Want help building real wealth from your gym? Let's chat: Book a call here. Subscribe to the podcast. Subscribe on YouTube.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Why Nothing is Truly Free: The Hidden Costs of Free Offers in Business In this episode, we delve into the concept that 'nothing is really free,' particularly in the context of offering free trials and services as a business strategy. While free sessions can be an effective way to attract new clients, there's always an opportunity cost involved—for both the customer and the business owner. We discuss the various costs, including time, emotional investment, and potential risks, as well as the long-term financial implications of how you choose to spend your available hours. From the customer's perspective to the business owner's side, the episode explores why free offers are indeed not free and urges thoughtful decision-making about the real costs behind seemingly free propositions. 00:00 The Illusion of Free: An Introduction 00:41 The Hidden Costs of Free Trials 01:00 Opportunity Costs for Clients 01:50 Owner's Perspective: The Cost of Time 03:41 Long-Term Investments vs. Immediate Gratification 04:25 Conclusion: Evaluating the True Cost

Thursday episodes are "shorts"._Steve Washuta, author of Fitness Business 101, and host of The TrulyFit Podcast, quickly discusses a relevant and timely topic in the Personal Training, Fitness, Health, and Medical industries.----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness and health realms and gives actionable tips for both the general public and the professional.If you're curious about all things fitness & health...you found the right place!LISTEN ONApple Podcast: https://podcasts.apple.com/us/podcast/the-trulyfit-podcast/id1559994164Spotify: https://open.spotify.com/show/27jDzRtFENn03QQRRFCf5wSUBSCRIBE TO OUR CHANNEL: https://www.youtube.com/@trulyfitappFOLLOW USInstagram: @trulyfitappFOLLOW STEVEInstagram: @stevewashuta

In dieser Folge ALMOST DAILY begrüßen Nils und Etienne endlich mal wieder unseren Freund des Hauses Gino Singh! Natürlich geht es im Gespräch mit dem Muskel-Magier und Kilo-Kassierer unseres Vertrauens um seinen Werdegang im Fitness-Business – und um seine Fähigkeit, selbst dem vermeintlich schwersten Fall als Coach einen Weg in ein gesünderes Leben zu ebnen. Abseits davon berichtet Gino von spannenden Reiseerlebnissen, seiner Vorliebe fürs ziellose Umherziehen – und damit dem starken Kontrast zu Etiennes eher nervöser Einstellung zum Thema Reisen. Ist da nun doch der Wunsch da, „anzukommen”? Dafür sprechen Ginos private Einblicke in sein aktuelles Leben – von seiner Verlobung bis hin zu Zukunftsplänen mit Familie. Welcome back, Gino! Rocket Beans wird unterstützt von YellowTec.

How quickly can you become a highly profitable personal trainer and HIT studio owner?   TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.   We go into the powerful customer service lessons he's learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results.   If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join TJ in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

In this compelling episode of the Matthews Mentality Podcast, host Kyle Matthews sits down with Will Bartholomew, the founder and CEO of D1 Training. From his early days as a three-sport high school athlete to playing football alongside Peyton Manning at the University of Tennessee, Will shares his incredible journey. After a series of knee injuries ended his NFL career with the Denver Broncos, Will channeled his passion and drive into creating D1 Training, a leading fitness franchise now with over 152 locations and an additional 250 in development. Listen as Will discusses his entrepreneurial spirit, the importance of passion, and the disciplined mindset that has led him to where he is today. Will also delves into balancing family life while building multiple businesses, the impact of NIL on youth sports, and the invaluable lessons learned from both successes and setbacks. Don't miss this inspiring conversation on achieving dreams, overcoming adversity, and the pivotal role of perseverance. Like, share, and subscribe for more insightful episodes.––––––––––––––––––––––––––––––––––Find Will:Twitter: x.com/d1sportsLinkedin: https://www.linkedin.com/in/will-bartholomew-35b60789/Instagram: https://www.instagram.com/d1sports/Instagram: https://www.instagram.com/willbartholomew/Website: https://www.d1training.com/Youtube: @D1training––––––––––––––––––––––––––––––––––Find Kyle: https://www.matthews.comhttps://www.thematthewsmentalitypodcast.comInstagram: https://www.instagram.com/kylematthewsceoTwitter: https://x.com/kylematthewsceoLinkedin: https://www.linkedin.com/in/kyle-matthews-ceo/––––––––––––––––––––––––––––––––––00:00 Introduction and Welcome00:58 Meet Will Bartholomew: From Athlete to Entrepreneur01:42 The Birth of D1 Training02:08 Early Challenges and Growth04:06 Building a Lifestyle Company05:56 The Importance of Passion and Persistence10:26 Expanding the Vision17:53 Lessons from Adversity24:46 Franchising and Future Plans28:08 The Real Estate Journey28:25 Franchising the Concept28:56 Exiting the Therapy Business30:02 Rebuilding the D1 Model31:15 The Impact of NIL on Business33:43 Teaching Character Through Sports35:58 The Growth Mindset43:09 Advice for Entrepreneurs45:54 Balancing Business and Family51:13 Intentionality and Success56:33 Final Thoughts and Reflections

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Unlocking Business Success: Beyond Just Training Sessions In this episode, we dive into the key distinctions between struggling and thriving business owners. Discover how successful owners understand and commit to the entirety of their job, not just the obvious parts like client training sessions. Learn the importance of consistent marketing, operational tasks, and the pitfalls of procrastination. We'll also discuss real-life examples, the significance of accountability, and how treating all aspects of your business with equal importance can lead to sustained growth and profitability. 00:00 Introduction: The Key to Business Success  01:44 The Importance of Accountability 03:04 Balancing Business Responsibilities 03:30 Learning from High-Ticket Programs 04:10 Consistency in Marketing 05:05 Training Your Team Effectively 05:37 Self-Reflection and Commitment 06:24 Conclusion: Achieving Business Growth

You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do. Sound familiar? In this episode, we unpack the real reasons team buy-in feels so hard, and what actually works when you're trying to scale your studio without losing the soul of what makes it special. We'll walk you through: - Why instructors sometimes resist feedback (and how to shift it) - What buy-in really means (and how to earn it) - How to create brand-aligned guardrails without stifling creativity - Why clear identity and values must come before systems - How to build something scalable (without being in the room) Whether you're opening your third location or just tired of doing everything yourself, this episode will help you take the next step with clarity, confidence, and soul. Want something you can use right now to support your team's growth and alignment? Grab the 360 Performance Review Toolkit: your go-to resource for leading effective, empowering reviews that actually move the needle. It's packed with: -Clear review structures -Customizable templates -Goal-setting & growth tools -Conversation scripts & best practices Plus: -Check out the 10-minute companion episode on Off the Mic for quick wins and action steps. -And if you purchase before the end of summer, you'll also get the Workshop Magic Toolkit: ice breakers and team-building exercises to make trainings more fun, bonding, and impactful. GET IT NOW: grab it now and start creating the shift your studio needs. Want help defining your brand's story, message, and mission? Book a North Star Session: https://fitcarma.com/northstar Want your team to deliver your brand experience every time? Explore Shay's Playbook Services: https://www.fitcarma.com/workwithus — Subscribe, tag us with your takeaways, and share this episode with your leadership team. You don't have to carry it all alone, and you shouldn't.

#278 A client recently asked me, “What helped you turn your finances around?” It got me thinking… In this episode, I'm sharing the 3 biggest game-changers that took me from financial chaos to clarity including how I paid off nearly $500K in debt, grew my business, and created more peace for my family. Here's what you'll learn: Why taking ownership was the first real step forward The simple systems that made my finances easier to manage How focus became my unfair advantage No fluff. Just real talk, real strategies, and real encouragement.

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond traditional funnels, as popularized by experts like Russell Brunson. We explore the concept of creating an interconnected marketing ecosystem, designed to engage potential customers through a comprehensive and immersive brand experience. With anecdotes and comparisons to marketing legends like Roy H. Williams and Perry Belcher, the conversation highlights why an ecosystem approach is more impactful than linear funnels, particularly for high-commitment businesses. Learn how to build lasting connections and influence buying decisions by engineering experiences that captivate and retain your audience.  00:00 Introduction to Marketing Funnels 00:47 The Evolution of Marketing Concepts 01:36 The Ecosystem Approach 02:07 Building Brand Experience 03:20 The Importance of an Ecosystem 04:02 Capturing and Retaining Attention 06:27 The Role of Funnels in Modern Marketing 07:24 Conclusion: Embracing the Ecosystem

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business?   Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner.    We talk about how to make smart decisions when choosing equipment, working with different budgets if you're just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more.   If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one!  ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

On this “Random Fit,” join hosts, and NASM Master Instructors, Wendy Batts, and Ken Miller, as they dive into “10 Things I Wish I Knew Before Starting My Fitness Business.” Drawing from decades of experience in the fitness industry, Wendy and Ken share candid insights and hard-earned lessons to guide aspiring entrepreneurs and trainers through the realities of building a successful fitness business. Listen as they explore crucial decisions about business structures—whether to choose a sole proprietorship, LLC, or S Corp—and discuss the financial and legal implications of each. The duo stresses the importance of setting boundaries to combat burnout, raising your rates with confidence, ensuring strong client confidentiality practices, and handling client waivers and contracts. Wendy and Ken also break down the nuts and bolts of business operations, touching on essential topics such as tracking finances, maintaining proper documentation, utilizing professional support like CPAs and attorneys, effective marketing strategies beyond social media, and setting up standard operating procedures. Candid stories of personal struggles, moments of burnout, and the need for self-care shed light on the human side of entrepreneurship. This episode is packed with practical advice—whether you're thinking about opening a brick-and-mortar gym, launching an online coaching program, or simply refining your fitness business skills.  If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM. Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Choosing the Right Hard: Mastering Business Challenges for Long-Term Success In this episode, Pat dives into the realities of being a successful business owner. Recorded during mastermind meetings, he explores the challenges and nuances faced by owners and the significant effort required to thrive in business. Drawing on experiences with Olympians and successful entrepreneurs, he highlights the importance of embracing hard work to achieve long-term success, fulfillment, and financial security. Discover why average businesses don't last and learn how to navigate obstacles by choosing the hard path that leads to desired outcomes. 00:00 Introduction to Mastermind Meetings 00:49 The Reality of High Achievement 01:26 Lessons from Olympians 02:10 Defying Averages in Business 02:49 Embracing Challenges for Fulfillment 04:07 Choosing Your Path as a Business Owner

FULL SHOW NOTES: https://www.haileyrowe.com/fitness-businessJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

#276 Fresh off the stage and the floor at the Perform Better Chicago Summit, I'm sharing 5 powerful takeaways that really hit home plus one big overall lesson that's bigger than business. Whether you made it to the event or not, these lessons can help you lead better, think sharper, and grow stronger personally and professionally. Top 5 Nuggets: Compare Yourself to Bigger Companies – Brendan Stapleton Big companies leave clues. Observe and learn. Mindset Matters – Q&A Room Takeaway  Growth always starts between the ears. Want Better Answers? Ask Better Questions – Todd Durkin  Elevate the questions, elevate the outcomes. Show Up Different – Bill Parisi  The crowded middle is not where you want to be. Don't Compete on Price. Compete on Service – Frank Nash  Want loyalty? Deliver value they can't get anywhere else. Bonus: I wrap with the biggest lesson of all: the power of real connection. There's nothing like being in the room, and these live events can change the game. If you missed Chicago, don't miss the upcoming Summits in Long Beach and Providence. Perform Better Summits