Podcasts about fitness industry

The fitness industry has completely lost the plot.One creator says, “It's okay to be big.”Another says, “I need a man with a belly.”Meanwhile, some of the same people promoting body positivity are ignoring the habits that actually improve health, confidence, performance, and longevity.In this livestream, I react to viral fitness takes, break down where the messaging goes wrong, and explain why lifting weights, building muscle, and taking ownership of your health still matter.If you're tired of fitness influencers moving the goalposts, this conversation is for you.

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles. Timestamps from today's show:  00:00 Introduction to the Future of Fitness Podcast 01:13 Surprising Insights from Recent Conversations 04:25 The Impact of GLP-1s on the Fitness Industry 08:49 Integrating Health and Fitness Services 11:40 Building Collaborative Health Ecosystems 15:00 Timeless Marketing Strategies for Gyms 19:54 The Power of Podcasting in Building Relationships 26:13 From Gym Owner to Emcee: A Journey of Growth 29:24 Transforming Anxiety into Excitement 30:46 Navigating Imposter Syndrome 32:41 Demonstrating Expertise in a Podcasting World 35:09 Leveraging AI for Business Efficiency 40:10 Sourcing Guests: The Art of Connection 44:28 The Evolution of Podcast Collective 47:05 Thought Leadership Beyond Podcasting   https://futureoffitness.co https://www.podcastcollective.io

Fitness advice used to sound like coaching. Now it sounds like a marketing script, filled with buzzwords, identities, and “top 5” rules designed to scare you into buying something. We're back ON because we're tired of watching common sense get buried under algorithm-friendly nonsense, and we'd rather give you honest takes from years on the gym floor than sell you another shiny shortcut.We play a simple game: cool or lame. Zone 2 cardio, the carnivore diet, creatine in everything, wearable fitness trackers, peptides, hybrid athlete culture, influencer mobility drills, barefoot shoes, gut health influencers, protein coffee, fitness franchises, AI workout programming, longevity bros, and teen strength training all get put on the table. The theme isn't “everything is bad” or “everything is amazing.” It's context. What are you actually trying to do: lose fat, build strength, improve performance, recover better, or just feel good in your body without making fitness your whole personality?Along the way, we share practical takeaways you can apply immediately: why most people don't truly understand training intensity, why creatine monohydrate is still undefeated, why recovery data can help even when it's imperfect, why peptides aren't a first step, and why teens benefit massively from properly coached strength and conditioning. We also get blunt about franchise gym models and AI plans that remove the two things most people need most: real coaching and real effort.If you want fewer fads and better results, hit play. Then subscribe, share this with a friend who's drowning in fitness trends, and leave us a review. What trend do you want us to put on trial next?

“The Fitness Industry Is Lying To You (Here's The Truth)”What if the biggest problem in modern fitness… isn't motivation? What if it's misinformation? In this powerful conversation on the Live From America Podcast, Coach Alex VanHouten joins Hatem for a deep dive into the psychology, biology, and spiritual side of health and fitness.Together, they unpack:Why the fitness industry keeps failing everyday peopleThe difference between looking fit vs. actually being healthyHow exercise changes your brain chemistry and mindsetWhy belief systems affect physical performanceThe science behind resilience, discipline, and “grit”How visualization improves athletic and mental performanceWhy community matters for transformationThe hidden connection between physical fitness and emotional healthWhat elite operators understand about mindset that most people don'tCoach Alex also shares his personal story of living with a painful genetic disorder and how it shaped his understanding of stewardship, suffering, and discipline.Meanwhile, Hatem shares the incredible story of surviving heart failure, living with an LVAD, undergoing a heart transplant, and rebuilding his life through fitness and mental resilience.This episode is not about six-week transformations.It's about becoming the kind of person who refuses to quit.⏱️ Timestamp Outline00:00 – Intro: Why Health & Resilience Matter01:15 – What Is Exercise Science?03:00 – The Fitness Industry's Biggest Lie05:00 – Why “Quick Fixes” Fail08:00 – Alex's Genetic Disorder & Pain Journey11:00 – Hatem's Heart Failure & Heart Transplant Story14:30 – Why Fitness Saved Hatem's Life15:30 – Bio-Individuality Explained18:30 – Looking Fit vs Actually Being Healthy21:45 – Where Everyday People Should Start24:00 – Why 1% Better Daily Works27:00 – How Health Impacts Relationships & Identity29:00 – Injury, Illness & Recovery Mindset31:00 – The “Lone Wolf Problem”34:00 – Agency: Life Happening TO You vs THROUGH You37:00 – Why Community Changes Everything40:00 – Exercise, Hope Molecules & Mental Health44:00 – Motivation vs Discipline48:00 – Visualization & Athletic Performance52:00 – Grit, Mental Toughness & The Will To Live58:00 – Everyday Spy & Operator Training1:00:00 – Faithful Fitness & Why Alex Wrote The Book1:05:00 – Final Encouragement + Closing

Discover the #1 Fat Loss Hormone (And What the Fitness Industry Gets Wrong)Women over 40 have been told for decades:eat lessmove morefear carbsbuy low fat everythingsnack every 2-3 hoursdo more cardiotrack every calorie…and then blamed themselves when their body stopped responding.But what if the problem isn't that women are lazy or lack discipline?What if the fitness industry has been focusing on the wrong thing entirely?In this episode of Goddess Got Goals, Lisa dives into one of the biggest hormones involved in fat storage, cravings, energy and stubborn belly fat: insulin.This is not a “carbs are bad” podcast.It's a deeper conversation about:✨ blood sugar chaos✨ ultra processed foods✨ stress and modern eating patterns✨ why women feel exhausted and stuck✨ the problem with low fat diet culture✨ why so many women are under-muscled and over-stressed✨ how the wellness industry profits from women staying small, distracted and disconnected from themselvesLisa also introduces the foundations of the Forged Method™ and why strength, nourishment, recovery and metabolic flexibility matter so much in midlife.Because this was never just about losing weight.It's about reclaiming your energy, confidence, health and power.Mentioned in this episode:

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nestor Rodriguez for a deep dive into one of the biggest shifts happening across healthcare, fitness, and longevity: the move from reactive "sick care" to proactive performance medicine. For decades, healthcare systems have largely focused on treating illness after it appears. But a new model is beginning to emerge - one centred around prevention, optimisation, diagnostics, recovery, and long-term human performance. This conversation explores why consumers are becoming more proactive about their health, how wearable technology and biomarkers are reshaping the wellness landscape, and why the worlds of fitness, medicine, recovery, and longevity are starting to converge faster than ever before. Dr. Nestor Rodriguez explains why the future of healthcare may look very different from the systems we know today. As consumers gain access to more data through wearables, recovery tracking, blood testing, and AI-driven health insights, expectations around health and wellness are rapidly evolving. The discussion also examines the growing opportunity for fitness operators. As gyms continue evolving beyond exercise facilities into broader wellness and longevity platforms, operators may soon play a much larger role in preventative health, performance optimisation, and personalised wellness experiences. The episode also dives into the limitations of the traditional healthcare system, the growing demand for personalised medicine, and why the next era of wellness may be built around continuous optimisation rather than reactive treatment. In this episode, we cover: Why healthcare is shifting from "sick care" to performance medicine The rise of longevity, diagnostics, and preventative health How wearables and biomarkers are changing consumer behaviour Why fitness operators may become part of the healthcare ecosystem The future of personalised wellness and human performance

We kick off this week with some essential golf updates: Tom's got new Darth Vader and Stormtrooper head covers, and he's gearing up for a championship round (vlogging intentions included). Dan, meanwhile, is battling the Dubai heat and the "summer handicap" struggle. But the meat of the episode is a deep dive into the Runna app. Tom is five weeks into an advanced 5K plan and has some thoughts. The Programming Flaws, Problem Solving vs. Hand-Holding & Blind ranking the WORST JOBS... 0:00 Intro and New Golf Head Covers 1:44 Preparing for the Golf Championship Round 4:40 Summer Golf Plans and Personal Updates 5:50 Problem Solving for Business Owners 8:31 Blind Ranking: Least Desirable Jobs 16:42 Deep Dive: Using the Runna App 27:52 Critiquing App-Based Strength Training 37:21 Coaching Questions and the Resource Trap 45:22 The Current State of the Fitness Industry 51:34 Closing Recommendations and Wrap-Up Stay Connected: ✅ Subscribe for weekly fitness news and coaching education.

Author Dave Young is the operations manager at Jefferson Public Radio. He shares with Vanessa Finney insights from his personal journey through the world of fitness.

Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Sign up to the waiting list for our next intake here. 00:00 Introduction and Initial Thoughts02:55 Navigating Gym Anxiety and Workout Strategies05:40 Understanding Tempo and Protein Intake08:17 Post-Workout Recovery and Muscle Building10:55 Insulin Resistance and Weight Loss Myths13:36 Reintroducing Trigger Foods and Mindful Eating24:50 Understanding Cravings and Environmental Influence25:46 Strategies for Managing Treats and Discipline27:07 Incorporating Reformer Pilates into Your Routine28:53 Staying Active While on Holiday33:04 Debunking Myths About Late-Night Eating36:04 The Importance of Protein in Breakfast40:12 Flexibility in Workout Order and Structure45:28 Navigating the Fitness Industry and Marketing Claims46:23 Understanding Pasta Choices and Nutritional Context

Need help building out a better offer for your gym?If you're stuck in the middle and need help creating a three-tier offer, adding higher-ticket services, or figuring out how to increase your average client value, reach out directly.Email Scott: scott@theprofitlifestyle.comEmail Andy: andy@theprofitlifestyle.comAnd here's the corrected ending for the show notes:The takeaway: you don't need to completely change your gym model.But you do need to stop relying only on low or mid-priced memberships.There are already people inside your gym who want more support, faster results, and a better experience. The opportunity is learning how to build and offer those next-level services the right way.Need help building out a better offer for your gym?If you're stuck in the middle and need help creating a three-tier offer, adding higher-ticket services, or figuring out how to increase your average client value, reach out directly.Email Scott: scott@theprofitlifestyle.comEmail Andy: andy@theprofitlifestyle.comStay tuned for the next episode, where Scott and Andy go deeper into how to structure, position, market, and sell mid-ticket and high-ticket programs alongside your core offer.

Shallow and Jiunta dig into the culture of reaction content in the fitness industry and why so many coaches waste time fighting nonsense instead of building something useful.  Join the PSL1 Waitlist For Our Only Course Discount: https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Spoken Nutrition: 15% Off Your Order! www.spokennutrition.com/RXD We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community -The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.  If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time. #AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity Key Takeways: 1:20 - Bryan's background 2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019) 3:10 - Joining right before COVID  4:00 - What it takes to succeed in PE 7:10 - Closing on Christmas Eve — staying positive through the hard moments 8:10 - About Capital Spring  9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto 11:30 - What Capital Spring provides beyond capital  13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations 13:20 - Why investing on both franchisor & franchisee sides gives unique perspective 16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates 17:00 - Why Alloy stood out 17:50 - Why strength training has staying power 18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass 20:05 - Alloy's franchising playbook  22:15 - The importance of great management teams and trust in any partnership 23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only 26:15 - Capital Spring's mission    Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

Send us Fan MailOkay, I'm coming in hot for the kickoff of season three with a classic loving bitch slap. Because lately, I've been having way too many “hmm” moments when it comes to the wellness industry, and I cannot keep my mouth shut anymore.We're talking about the stuff that sounds smart, looks science-y, and somehow still manages to completely miss the point. Like my friend who ditched his program but decided hitting 160 grams of protein was the hill to die on. Or the idea that women shouldn't run after 50 because… cortisol? Or my personal favourite, the vague, fear-based promise that you need to “eat for your hormones” or everything will fall apart.So I break it all down. What actually matters for fat loss. Why protein is not your magic bullet. Why movement you enjoy beats whatever the internet is currently shaming women for doing. And most importantly, how this whole cycle works.Because once you see it, you can't unsee it.Step one, catch women at a vulnerable moment. Step two, tell them they're doing it wrong. Step three, throw in some science-y words. Step four, sell them a complicated solution.That's the scam.And the truth is way less sexy. It's boring. It's simple. And it works.Move your body. Eat like an adult. Sleep. Manage your stress. Repeat.I know. No supplement code. No detox tea. Sorry.What's Inside:Why protein obsession is missing the bigger picture for fat lossThe myth of “wrong” workouts for women, especially after 50Why “eating for your hormones” is more marketing than medicineHow the wellness industry creates confusion to sell solutionsHere's what I want you to take away from this. If something makes you feel anxious, behind, or like you're doing everything wrong, and then conveniently offers a solution… your bullshit detector should be going off.Because the fundamentals? They're free. And they work.So here's my question for you. What's one piece of wellness advice you've believed that now makes you go “hmm”?DM me on Instagram and tell me. I genuinely want to know what you're unlearning. Mentioned in This Episode:Oonagh Duncan on InstagramFit Feels GoodLeave me a voice note on Speak Pipe!

We're back from FIBO.After spending time inside one of the biggest fitness events in Europe, we wanted to sit down and talk through what actually stood out — not just what looked impressive in the moment, but what we think holds up once you step back into a real studio.Because events like this can be exciting, but they can also be overwhelming. There's a lot of energy, a lot of innovation, and a constant stream of things that promise to be the next big thing.Some of it is genuinely interesting... and some of it, not so much.In this episode, we're sharing what we felt was thoughtful, what didn't quite land for us, and how we're making sense of it all after having a bit of distance from the noise.We talk about the trends that seem to be growing, the areas where we think the industry is moving too fast, and where the human side of coaching still really matters.If you're a teacher or a studio owner, this is less about what you should copy, and more about how to think clearly when you're exposed to so many ideas at once.Because not everything that looks impressive at a big event translates into something meaningful in your day-to-day work. Thank you to this season's sponsor, OfferingTreeSimplify your pilates business with OfferingTree's all-in-one platform. Visit offeringtree.com/pilatesexchange to save 50% off your first 3 months or 15% off your first year.Connect with us: hannah@pilates-studio-nuernberg.comPerformance Fit Pilates: https://www.pilates-studio-nuernberg.comPerformance Fit Pilates on Instagram: https://www.instagram.com/performance_fit_pilatesPerformance Fit Pilates on YouTube: https://www.youtube.com/channel/UCDvzuZtali0B3uWzVcwOH1QHannah Teutscher on LinkedIn: https://www.linkedin.com/in/hannah-teutscher/

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at the Coach360 After Party during HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with four influential leaders from across the fitness industry for an unfiltered, behind-the-scenes conversation on where the industry is headed. Featuring insights from Bob Thomas, Sal Pellegrino, Pamela J. Brown (Crunch Fitness), and Marc Rodriguez, this conversation explores the shifting landscape of fitness, from emerging medical integrations and technology to generational changes in trainers, leadership, and culture. In this episode, we cover: The rise of GLP-1 medications and their impact on gyms, training, and member behavior. The ongoing evolution of the fitness industry post-COVID and signs of renewed growth Why culture, community, and human connection are more important than ever. The generational shift in trainers and the growing communication gap. How AI and technology are reshaping personal training and member expectations. The importance of education, mentorship, and professionalism in long-term success. Why longevity, health, and quality of life are overtaking aesthetics as primary goals. The role of leadership in shaping the future of fitness organizations.

In this episode, Cody and Dr. Sean Pastuch unpack one of the most common questions they receive: what is Active Life—and why does it exist? Sean explains how the company was built to solve a massive gap between the fitness and healthcare industries, where people are often left feeling like they are the problem when they don't fit into traditional systems.  The conversation dives into the deeper issue of a “trust recession” in fitness, where low standards for education and inconsistent coaching leave clients frustrated and underserved. Sean contrasts the minimal requirements to become a trainer with the rigorous, high-friction education and apprenticeship model Active Life created to ensure real results.  By the end, listeners gain a clear understanding of how Active Life positions itself as a solution—not just another gym or clinic. Through intentional client screening, high standards for coaches, and a results-driven system, the company aims to deliver outcomes that exceed expectations and rebuild trust in the process. 

Send us Fan MailMost fitness advice assumes the problem is knowledge. Eat less, move more, stay consistent. Drew Manning believed that too. He was a trainer who had never been overweight, watching clients fail at things that seemed obvious to him, and quietly judging them for it.So in 2011 he stopped exercising, ate like most of America eats, and spent six months gaining 75 pounds on purpose. Then he tried to lose it. That part, he thought, would be easy.It wasn't. And what broke open during that process had almost nothing to do with food.Dr. Kevin White sits down with Drew at Four Seasons Hualalai to talk about what the body actually does when you try to change it, why the fitness industry keeps failing the people who need it most, and what Drew found on the other side of doing this whole thing a second time at 40."The results become a byproduct of living that lifestyle. Not the main focus."This one reframes the whole conversation around what transformation actually requires.Find more from Drew HEREAnd follow The Daily Apple and leave a review to help more people find the show. www.primehealthassociates.com Instagram: @KevinWhiteMD YouTube: @KevinWhiteMD Prime Health Associates

Shallow and Jiunta break down how social media shapes perception, why most coaches are optimizing for attention instead of execution, and how that disconnect quietly holds them back.  PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Spoken Nutrition: 15% Off Your Order! www.spokennutrition.com/RXD We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

In this episode, we break down key insights from one of the largest gatherings in the fitness industry, where thousands of operators, leaders, and innovators came together to discuss the future of health and strength training.We explore what's actually changing—AI, operations, and scaling businesses—and what isn't: the enduring importance of human connection, high-quality coaching, and evidence-based training.If you're interested in where the fitness industry is headed (and where Discover Strength fits into that future), this conversation highlights the trends that matter—and the noise that doesn't.Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !

Solo bonus podcast from my other show 'The Fitness Business Podcast with Brian Keane" going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before SellingTHE 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium Pricing: The Value of Expertise   The Circle Group Mastermind:  https://briankeanefitness.com/online-mastermind Business Mentorship:  https://briankeanefitness.com/mentorship-and-business-coaching  

➢ Apply to get your guaranteed results- https://www.colossusfitness.com/➢ Follow us on Instagram- https://www.instagram.com/colossusfit/?hl=en➢ Minimalism documentary- https://www.youtube.com/watch?v=J8DGjUv-VjcWelcome to Motivation Monday, where every Monday we answer all of your questions and have some real talks about life & fitness & get you fired up for the week! In this episode we talk about how to stay consistent, deal with night time cravings & issues in the fitness industry.Josh quote:  “Happiness comes from within.”Kyle quote: “Trees don't hang around with the grass, even though they all started from the same place”What has us excited or intrigued:Client shoutout: JohnWeekly questions:Question 1- How have you stayed so consistent over the years? I find it so hard for me to stick to anything for more than a few weeks.Question 2- I find after 7pm I get a bunch of night time cravings. What are some ways to navigate that to stay on track with my fat loss goals?Question 3- Are there any issues you currently find in the fitness industry? I'm a personal trainer and seems like there's always something wrong in our industry.Email me/ submit a mailbox Monday question contact@colossusfitness.com➢Follow us on instagram @colossusfit➢Apply to get your Polished Physique:  https://colossusfitness.com/

In this episode of the Business Muscle Podcast, Elise and Ariel sit down with Liz Morrison, owner of Be Well with Liz Morrison, certified personal trainer, functional nutritionist, and wellness professional with 18 years of experience in the industry.Liz shares the real story behind building and rebuilding her career — from opening her first boutique studio to stepping away from it during early motherhood, to helping grow a major fitness brand, and ultimately launching her independent practice.This conversation dives into the realities many entrepreneurs face: burnout, pivots, undervaluing yourself, pricing your services, and building a business that actually supports your life.Liz also shares her mindset-first approach to wellness and why most people are looking for complicated solutions when the real answer is much simpler.If you're a wellness professional, fitness coach, entrepreneur, or someone trying to build a business that aligns with your life — this episode is packed with honest lessons and practical insights.Connect with Liz: https://www.lizmorrisonbewell.com/Get our FREEBIE– don't make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSwYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

We welcome Jeff Bladt from ClassPass to answer some of the questions and concerns studio owners often raise about the platform. ClassPass has its vocal critics, so we discuss some of the most common sticking points and areas of tension between studios and the platform. For host Jack Thomas' analysis of ClassPass's role in the industry, check out episode 321, The Truth About ClassPass.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram   GUEST RESOURCES Jeff Bladt on LinkedIn ClassPass

After 9 long years Bret Contreras, aka, "The Glute Guy" returns to the Industrial Strength Show...and he & Joe have a LOT to talk about! Here are a few of the topics you'll hear discussed during their 2-hour conversation: The early T-Nation days; How to "make it" in the fitness industry (Then vs Now); The wildly popular piece of equipment that Bret put in storage and Joe ended up selling; How Bret's training has evolved over the years; Finding your maximum recoverable volume (MRV); How glute training has evolved over the years; The mind-muscle connection vs progressive overload; The benefits of training w/ bands & chains; Training the "stretch" vs the "squeeze" positions; How to make longterm progress...And so much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.  IMPORTANT LINKS Bret Contreras BC Strength (Bret's products) DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]

Burnout is not a badge of honor. For years, working 22-hour days and never taking holidays was worn as proof of resilience. But the reality is different. A 2025 study published in the American Journal of Preventative Medicine estimates burnout costs employers between $4,000 and $21,000 per employee per year in lost productivity, disengagement, and turnover. In this Wise Words episode, Justin Tamsett sits down with clinician, scientist, and founder of New Approach Health, Emahlea Wilcher, to unpack what burnout really is, how it impacts your body and brain, and what you can do right now to protect yourself and your team. If you are a coach, club owner, fitness entrepreneur, or leader who feels constantly tired, irritable, foggy, or disconnected, this conversation is essential listening.   Key highlights from the episode: What burnout actually is and how to recognize the early warning signs before you crash How burnout impacts your body, brain, relationships, and income Practical strategies to prevent burnout for yourself and your team   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Take the Next Step: ✔ Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast ✔ Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents ✔ Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail ✔ Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/  Quotes: "I think of burnout as the point where your brain and your body hit the emergency brake after too much stress for too long." "You have to lower the floor instead of trying to raise the ceiling." "Burnout doesn't turn around because of a big dramatic change. It's the little shifts that make the difference."   Key Topics & Timestamps (00:00) Why Burnout Is Not a Badge of Honor (04:00) The WHO Definition and Signs of Burnout (10:30) Physical and Mental Effects of Chronic Stress (18:00) Why Hustle Culture Keeps Leaders in Denial (25:00) The Minimum Viable Week Framework (32:00) Nervous System Resets and Daily Recovery (40:00) Preventing Burnout Across Your Team (48:00) Scrolling, Stress, and Habit Formation (57:00) One Boundary + One Nourishing Habit Challenge   Our Guest: Emahlea Wilcher, Founder and Chief Executive Officer of New Approach Health ✔ Website: https://www.newapproach.health ✔ LinkedIn: https://www.linkedin.com/in/emahlea/ ✔ Instagram: instagram.com/newapproach.health ✔ Costa Rica Burnout Recovery Retreat August 2026: https://www.newapproach.health/retreat    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   A heartfelt thank you to the partners who support The Fitness Business Podcast: ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/ Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/ Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes.https://atlantisstrength.com/ HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/ About Our Guest: Emahlea Wilcher, MPH, RD, LD, is a clinician, scientist, and founder of New Approach Health, a trauma-informed nutrition and burnout recovery practice. She helps high-achieving, stressed-out humans stop burning down their bodies to build their careers, using nervous-system–aware nutrition therapy and mind–body reconnection work. With dual master's degrees in public health nutrition and epidemiology (and her own history of burnout) Emahlea blends data, depth, and real-world compassion to help people feel safe, powerful, and at home in their bodies again.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

After 9 long years Bret Contreras, aka, "The Glute Guy" returns to the Industrial Strength Show...and he & Joe have a LOT to talk about! Here are a few of the topics you'll hear discussed during their 2-hour conversation: The early T-Nation days; How to "make it" in the fitness industry (Then vs Now); The wildly popular piece of equipment that Bret put in storage and Joe ended up selling; How Bret's training has evolved over the years; Finding your maximum recoverable volume (MRV); How glute training has evolved over the years; The mind-muscle connection vs progressive overload; The benefits of training w/ bands & chains; Training the "stretch" vs the "squeeze" positions; How to make longterm progress...And so much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.  IMPORTANT LINKS Bret Contreras BC Strength (Bret's products) DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]

HOW TO FIND CHRISInstagram: https://www.instagram.com/conquer_fatlossFacebook: https://www.facebook.com/ConquerfitandnutritionDESCRIPTIONIn this episode of the Fit40 Podcast, I sit down with Chris Bealhan to talk about sustainable fat loss, peptides, GLP-1 medications, and why busy adults over 40 keep getting pulled into shiny fitness trends. As a personal trainer in Greenville, North Carolina, I see firsthand how men and women struggle with all-or-nothing dieting, misinformation online, and quick-fix promises that ignore the basics. We break down what actually works for long-term weight loss, how to build consistency into your schedule, and why mastering calories, protein, steps, and strength training will always beat the latest supplement trend. If you're looking for a Greenville personal trainer who focuses on realistic, sustainable fitness for adults over 40, this episode is for you.WORK WITH ME✅ Want a clear plan and someone to keep you on track?

On episode 735 of the 40+ Fitness Podcast, host Coach Allan welcomes strength and movement coach Tamas Finta, author of the book Living Fortified: Building Mental and Physical Resilience for Men Over 40—Stories of Practical Wisdom. Together, they dive deep into what it truly means to "live fortified," exploring how men over 40 can build both mental and physical resilience to age on their own terms. Throughout the episode, Tomas Finta shares eye-opening stories from his experience coaching clients, including the transformative power of building habits, focusing on progress over perfection, and finding your own "why" for staying healthy and active. From practical advice on dealing with information overload to simple, actionable strategies like the value of walking, crawling exercises, and starting small with micro-habits, this conversation is packed with wisdom for anyone looking to take control of their health journey after 40. Whether you want to move pain-free, gain strength, or just feel more confident in your daily activities, this episode is full of motivating insights and hands-on tips to help you unlock your full potential. Time Stamps: 03:43 Don't Overcomplicate: Commit Simply 07:04 "Living Fortified: Mind and Body 11:02 Impact of Repetitive Strain 13:08 Balance, Longevity, and Dan John" 16:39 Motivation Follows Action, Not Waiting 19:45 Social Media Ad Fascination" 23:14 Progress Takes Time and Consistency 27:20 Prioritizing Movement Over Muscle 30:18 Fitness Industry's Real Challenge 34:27 Set Realistic Fitness Baselines 37:39 Skillful Strategy Creates Success   https://40fiedmenshealth.com.au/ 

Send a textWelcome Back to The Beyond Condition Podcast with Returning Guest Aram Grigorian AKA @4weeks2thebeachUnpacking the Fitness Industry.This episode is filled with a clear mission to address the misconceptions in the fitness industry. We explore various topics related to effective coaching relationships, identifying credible education sources, and providing easily implementable strategies to enhance your perspective on your journey.What to ExpectTransformations Take Time: While it may seem like thousands of individuals achieve their results overnight, this is far from reality. We aim to offer insightful conversations that expand your understanding of change.Social Media Deep Dive: Is social media helping you or holding you back? Our goal is to provide you with thought-provoking insights and actionable steps to understand the influence of social media and the importance of monitoring its effects on your life.Discussions Include:Belief SystemsThe Impact of Social Media and 'Influencers'Body RecompositionThe Difference Between Lifestyle Improvement and Competitive BodybuildingRealistic Goals and ExpectationsCoaching and Client RelationshipEffective Fat Loss and Benefits of Strength Training/ Cardiovascular ExerciseBuilding Structure and RoutineMis-Information vs EducationOver Eating and OwnershipMonitoring ProgressionMental Health and TherapyYo-Yo DietingLearning Resilience, Habit Change and Lifestyle EnhancementParenthood and ChildhoodResponsibility and Understanding Your Commitment to Lifestyle ImprovementPeptides and Fat Loss Aids Including GLP-1 Agonists and RetatutideSteroids and Side EffectsAccountabilityRelationships Including Sex Drive, Resentment and CommunicationFDA Guidelines in the USA and BMIHuman Rights and PoliticsFind Aram on Instagram @4weeks2tothebeachPrevious Episodes:12th February 2024 - I want to stay lean all year round Guest. Aram Grigorian | Mental Health Series Part 2 Ep. 1 - Season 3 | Episode 118th April 2024 - The ‘JUNK FOOD' diet Guest. Aram Grigorian | The Truths of Bodybuilding Series Ep. 3 - Season 3 | Episode 233rd February 2025 - FUCK Nutrition Guest. Aram Grigorian | Myth Busting Series Ep. 6 - Season 4 | Episode 9Watch it here: https://youtu.be/7qGOwMD581EFind Sarah on Instagram: @sarahparker_bb THE ULTIMATE SHOW DAY GUIDE E-BOOK: Purchase here Beyond Condition Coaching Application: Click here

There's something deeply uncomfortable about realizing how much of the fitness and wellness industry runs on confidence, not competence.In this episode, I'm talking about what the Jeffrey Epstein files revealed - not just about specific individuals, but about how authority actually works in elite wellness circles. Because this problem goes beyond just one person. It's about how proximity to power, wealth, and status can instantly elevate someone's credibility, regardless of whether their expertise has truly been earned. In today's episode I'm talking specifically about longevity physician Peter Attia and why his name appearing in the Epstein files sparked so much conversation. Although his name appearing nearly 2,000 times in the files doesn't necessarily prove wrongdoing (although saying you get Jeffrey Epstein “withdrawals” is certainly sus to me), it definitely exposes something bigger: how much trust we're placing in people simply because they're moving in elite circles, speaking with certainty, and being perceived as insiders.And this is where it's hitting home for moms.Because the same forces are playing out on Instagram, TikTok, Substack, and your favorite podcasts every single day.The wellness industry has mastered the art of making you feel like certain people know more than you. They're using confidence, aesthetics, proximity, and storytelling to build trust quickly. And when you're postpartum, exhausted, trying to heal your body, lose weight, or feel like yourself again, you're especially vulnerable to believing them.This episode will change the way you see fitness influencers, wellness “experts,” and even your own instincts.We're talking about why confidence is so persuasive, why actual expertise is often quieter, and how to spot the red flags before you're handing over your trust, your money, or your family's health.Once you see it, you can't unsee it.Talk soon,❤️ Coach Sarah This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sarahkelleyco.substack.com/subscribe

From "grants to gains"—in this episode, we sit down with the Margaret Egiziaco to discuss leadership, legacy, and the art of the pivot! Before disrupting the fitness industry, Margaret navigated high-stakes government recovery. As Director of the Small Business Recovery Program following Superstorm Sandy, she spearheaded the distribution of $55M in federal HUD-DR funding to New York's small businesses—proving that impact requires both strategic urgency and a whole lot of heart. Today, she's channeling that same mission-driven energy into a new frontier: building a fitness community designed specifically for moms! ‍‍️‍️ In this episode, we dive into: The Bold Pivot: Moving from government leadership to entrepreneurial grit. Pressure-Tested Leadership: Lessons learned from managing multi-million dollar disaster recoveries. Purpose-Built Spaces: Why moms deserve a fitness environment that integrates, rather than excludes, their reality. Whether you're looking to reinvent your career or turn a personal passion into a community movement, Margaret's story is your blueprint for starting over with purpose! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

In this new episode of HALO Talks, host Pete Moore sits down with David Appel from Korbe Health to dive into the rapidly evolving world of GLP-1s, fitness, and clinical care integration. Pulling from his experience as a longtime coach-turned-operator, Appel talks about the genesis of Korbe and how they're working to bridge the gap between telehealth, health clubs, and innovative weight loss solutions. They bring up marketing strategies that connect with new demographics, the challenges and opportunities of GLP-1 programming, and the importance of education for both fitness professionals and their clients. If you're curious about the future of fitness, medical wellness, and how health club operators can leverage these advancements to better serve their members, this one is a must-listen.  Regarding the role of provider relationships in weight loss success: "Through this provider relationship they're not going to ramp up the drug just to get the weight loss if you're not doing any of the other parts to help with it . . . because otherwise you're just going to end up feeling sick, because you have too much of the medication going on, your body isn't going to be able to adapt." Key themes discussed Integration of GLP-1 therapies with fitness and clinical care Marketing challenges for GLP-1 workouts in health clubs Creating specialized programming for GLP-1 users Partnerships between telehealth platforms and health clubs Addressing stigma and privacy for GLP-1 medication users Effects of GLP-1 on muscle strength and aging Education and training for trainers on GLP-1 protocols A Few Key Takeaways:  1.New Approaches to Programming & Marketing: David emphasizes the importance of offering low-impact, accessible workout programs for people on GLPs. However, clubs should avoid overtly labeling classes as "GLP Workouts" to spare members any stigma, instead designing inclusive, beginner-friendly options. The success comes from blending with existing offerings and focusing on education and engagement. 2. Partnerships and Revenue Sharing: Appel explains that Korbe partners with established fitness chains like InShape Family Fitness, using marketing agreements involving SMS, email, and in-club signage. They've seen successful campaigns, with up to 3% penetration in club populations through integrated services and revenue share models. 3. Importance of Ongoing Support and Telehealth: Korbe Health provides telehealth care without long-term contracts or membership fees. Members get virtual consultations and ongoing support, leading to better retention and more effective weight loss compared to drop-shipped, no-support solutions. The personal provider relationship is critical to sustainable results. 4. Market Challenges and Opportunities: The industry is still the "Wild West" with many low-cost and questionable suppliers. David stresses the importance of using vetted providers and compounding pharmacies. He believes health club operators should see GLP integration as an opportunity, not a threat, to grow their business and deliver improved outcomes for their members. Resources:  Dave Appel: https://www.linkedin.com/in/dave-appel-8211305  Korb Health: https://www.korbhealth.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

In this episode, host Jack Thomas digs into The Fit Guide's data from its 2026 Singapore launch, based on anonymous visits to the city's top clubs and brands. While some standards have improved, the data also highlights clear and significant areas for improvement.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!   Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

In this episode, Eric Helms and Steve Hall engage in a deep conversation about their experiences in bodybuilding, academia, and personal growth.    They discuss the challenges of naming their podcast, the impact of ADHD on Eric's life, and the importance of critical thinking in the fitness industry. The conversation also touches on the concept of imposter syndrome, the black-pilled perspective on muscle growth, and the significance of maintaining a positive mindset in training.    Throughout the discussion, they emphasize the value of process over outcome and the need for continuous learning and adaptation in the pursuit of fitness goals.   If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)   Chapters 00:00 Podcast Naming Dilemma 03:04 Personal Reflections and Mutual Respect 06:03 Academic Journey and Self-Discovery 11:47 Understanding ADHD and Personal Growth 18:02 Imposter Syndrome and Its Impact 32:47 Critical Thinking in the Fitness Industry 37:54 The Importance of Self-Review 38:21 Confidence vs. Imposter Syndrome 40:16 Navigating Guru Culture in Fitness 42:22 Critical Thinking and the Role of Gurus 45:23 The Dangers of Blind Trust in Experts 48:17 The Mixed Bag of Fitness Influencers 49:42 Ego and the Quest for Clout 51:39 Teaching Critical Thinking in Fitness 53:32 The Journey of Personal Growth 57:16 Debating Natural Muscle Growth Potential 01:01:23 Understanding Individual vs. Population Data 01:06:05 The Optimistic Bodybuilder's Mindset 01:10:49 Pushing Limits and Personal Growth 01:15:13 The Process Over Outcome Mindset 01:20:54 Final Thoughts and Community Engagement

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Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women's fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join

Host Jack Thomas is joined by Edward, founder Hertzman of Athletech News, to discuss what it takes to build a successful media company in health and fitness, what the industry can learn from other sectors, and what to expect over the next few years across global health, fitness and wellness.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram   GUEST RESOURCES Edward Hertzman on LinkedIn Athletech News  

If you're eating “healthy,” working out consistently, and still feel stuck, frustrated, or exhausted, this episode is for you.In today's conversation, I'm joined by functional health coach Jillian Harbarcuk for a very honest, very real discussion about what actually bothers us about the fitness industry and why so much well-intentioned advice ends up backfiring for women.We talk openly about the messaging women are constantly exposed to around clean eating, low calories, intense workouts, hormones, stress, and quick fixes and why following that advice often leads to burnout, metabolic issues, and stalled progress instead of results.This episode is part rant, part education, and fully focused on helping you understand what's really getting in your way so you can stop blaming yourself and start working with your body instead of against it.Connect with Jill:Follow her on Instagram @jillianrfitApply to work with me:If you're feeling stuck and want help applying these concepts to your real life, I currently have limited spots open for one-on-one nutrition and fitness coaching.You can apply for a no-pressure nutrition and fitness consult using the link below. This call is simply a chance for us to talk through your goals, your challenges, and whether coaching would actually make sense for you.http://builtbybalancefitness.com/book-a-call

SummaryIn this episode, Chase and Chris dive into another Q&A session filled with helpful advice, honest truths, and real-life strategies for anyone trying to lose weight or improve their health. They talk about having something to look forward to, how much protein you actually need, and whether your body really hits a "set point" in weight loss. They also discuss the difference between being lazy and giving yourself grace, and how to know who to trust when everyone on social media says something different. This episode is perfect if you're feeling overwhelmed, stuck, or confused about what actually works.Chapters(00:00) Life Updates, Baseball Camp & Pottery Booths(02:10) Why You Need Something to Look Forward To(04:58) The Truth About Serving Sizes & Protein Goals(07:46) Why You Need More Than “One Serving” of Protein(08:20) Cereal, Ice Cream, & Portion Size Reality Checks(11:04) You're Not Stuck—You Might Just Be Comfortable(13:40) Set Point vs. Complacency in Weight Loss(17:40) Lazy or Grace? How to Tell the Difference(23:20) Taking Ownership vs. Blaming Others(24:40) Who to Trust in the Fitness Industry(27:00) Red Flags to Watch For in Health Advice(30:04) You Need Less Information, More Simplicity(31:05) Clean Up Your Feed & Trust the BasicsSUBMIT YOUR QUESTIONS to be answered on the show: https://forms.gle/B6bpTBDYnDcbUkeD7How to Connect with Us:Chase's Instagram: https://www.instagram.com/changing_chase/Chris' Instagram: https://www.instagram.com/conquer_fitness2021/Facebook Group: https://www.facebook.com/groups/665770984678334/Interested in 1:1 Coaching: https://conquerfitnessandnutrition.com/1on1-coachingJoin The Fit Fam Collective: https://conquerfitnessandnutrition.com/fit-fam-collective

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with David Sherman-Presser to unpack why the fitness industry is rapidly becoming a media business, and what that means for gym owners, operators, and brands trying to stay relevant in a creator-driven economy. They explore how attention, trust, and audience ownership are now just as important as equipment and square footage, why gyms are increasingly competing with creators rather than other gyms, and how platforms like YouTube are reshaping how fitness businesses are discovered, validated, and scaled. From validating gym concepts online before investing millions, to understanding how long-form content builds trust at scale, this conversation breaks down what it really takes to build a modern fitness brand in 2026 and beyond. In this episode, you'll learn: Why gyms are becoming media companies. How creators are changing the competitive landscape for fitness businesses. Why YouTube is a critical platform for trust and discovery. How gym owners can validate concepts digitally before scaling. The role of long-form content in building audience and authority.

Most people are not failing their fitness.They are following a system that was never designed for longevity, adaptability, or real life.In this episode of ALLSMITH, Bryce sits down with Clifton Harski, a movement educator and coach who has spent decades inside the fitness industry teaching, observing, and questioning what actually works.This conversation pulls back the curtain on why so many people feel sore, frustrated, or stuck despite training consistently. We explore how fitness became obsessed with intensity, aesthetics, and shortcuts while quietly abandoning movement quality, skill acquisition, and long term capability.Using powerful metaphors, real coaching stories, and honest observations from years in the trenches, this episode reframes fitness not as something you survive, but something that should support your life.This is not an attack on training hard.It is a call to train intelligently.If you have ever felt like your body is “broken” even though you are doing all the right things, this episode will help you see the bigger picture.⸻What This Episode Explores00:00 Why this conversation matters and how we got here03:20 Clifton's origin story and early relationship with movement09:10 The difference between learning movement and memorizing exercises12:45 Why most programs chase output instead of capability18:30 Movement quality versus intensity and why order matters24:50 When coaching became cheering instead of teaching30:40 The myth of perfect form and why humans are not machines36:15 Be able. Be athletic. Be adaptable. A framework for training for life44:10 Why adults still need to train like athletes51:20 Kettlebells, rotation, and misunderstood tools58:40 Pain free training versus pain resilient training01:05:10 Why recovery will not save poor programming01:12:00 Training real humans with real lives, stress, kids, and responsibilities01:18:30 Advice for young coaches entering a noisy industry01:24:00 What gives hope for the future of fitness⸻Quotes Worth Sitting WithYou are not fragile. You are underprepared.Intensity without intention eventually becomes noise.Movement is not about looking good. It is about being capable.Adaptability is the highest expression of fitness.If you only train what is predictable, life will eventually expose the gap.⸻Key TakeawaysFitness should expand your options, not limit them.Strength matters, but movement literacy matters first.Perfect programs fail imperfect lives.The goal is not pain free living. The goal is resilience.Longevity is built through consistency, skill, and humility.This episode is for coaches, athletes, parents, professionals, and anyone who wants to move well and stay in the game for the long haul.⸻Ways to Go Deeper With ALLSMITHSubscribe to the ALLSMITH Podcast on Apple Podcasts, Spotify, and YouTubeWatch full episodes and clips on YouTube and share what resonatesExplore ALLSMITH coaching for sustainable fitness, lifestyle design, and accountabilityShop ALLSMITH apparel built for training, living, and belongingJoin the ALLSMITH community and train with intention⸻Connect With UsBryce SmithInstagram @therealbrycesmithALLSMITHInstagram @allsmithcoWebsite allsmith.coClifton HarskiInstagram @cliftonharskiThank you for Listening! Learn more below.ALLSMITH IG ALLSMITH YouTubeBryce Smith IG

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kevin Carr is an author, educator, and co-owner of multiple fitness businesses and brands, including Mike Boyle Strength and Conditioning (MBSC) and the Certified Functional Strength Coach (CFSC) certification.In this episode, Kevin joins Andrew Coates to have a candid conversation about the state of the fitness industry—and why, despite unprecedented access to gyms, information, and technology, the overall return on investment for public health remains shockingly poor.Rather than blaming individuals, Kevin explores the structural, cultural, and experiential barriers that prevent people from engaging in fitness long-term, while also highlighting the renewed importance of in-person coaching, community, and practical strength training as we age.In this episode, Kevin shares insight on:• Why massive investment in fitness has produced minimal population-level health outcomes• Why only 1 in 4 Americans have a gym membership—and why half quit within six months• Common misconceptions about gyms and why many people find them intimidating• How environment and culture shape whether people stay active or drop out• The importance of community and support for long-term fitness adherence• Why aging is not just an “old person's problem”• The idea of “aging milestones” where people quietly stop sprinting, jumping, or playing• Underrated movement qualities that matter more as we age• Why in-person coaching and gym attendance are seeing a resurgence• Practical approaches to reducing injury risk through smarter training• Why experience often matters more than credentials in coaching• And much moreCHAPTERS01:16 Fitness Industry Challenges02:38 Making Fitness More Accessible05:19 Creating a Welcoming Gym Environment15:04 The Importance of Community in Fitness23:53 Parental Expectations in Youth Sports29:28 Strength and Conditioning for Career Longevity34:32 The Impact of Modern Strength and Conditioning on Athletes35:52 Athletes Advocating for Their Health and Longevity37:13 Exercise Selection and Execution40:56 Injury Prevention and the Benefits of Strength Training42:18 The Importance of Lifelong Fitness48:37 Personal Reflections on Fitness and Longevity50:39 The Value of Practical Experience in Coaching01:02:58 Upcoming Events and ResourcesSUPPORT THE SHOWIf this episode helped you, you can help me by:• Subscribing and checking out more episodes• Sharing it on social media (tag me — I'll respond)• Sending it to a friend who's trying to stay strong, active, and engaged long-termFOLLOW ANDREW COATESInstagram: @andrewcoatesfitnesshttps://www.andrewcoatesfitness.comPARTNERS AND RESOURCESRP Strength App (use code COATESRP)https://www.rpstrength.com/coatesJust Bite Me Meals (use code ANDREWCOATESFITNESS for 10% off)https://justbitememeals.com/MacrosFirst – FREE Premium TrialDownload MacrosFirst → During setup, answer “How did you hear about us?”Type: ANDREWKNKG Bags (15% off)https://www.knkg.com/Andrew59676Versa Gripps (discount link)https://www.versagripps.com/andrewcoatesTRAINHEROIC – FREE 90-Day Trial (2 steps)Go to: https://www.trainheroic.com/liftfreeReply to the email you receive (or email trials@trainheroic.com) and let them know Andrew sent you

I'm concerned with what I've seen the entire year of 2025 with fitness coaches and the industry.   This is from 100's of sales calls.   100's of hours of direct coaching with our clients.   And observations from our team (Eric, our head Mindset coach Terra Dawn, etc) being in the trenches of it all.   In today's conversation I talk about "3 fitness industry concerns (going into 2026)."   Make sure you have your note pads or apps out and listen to the full episode.   Keep taking action, pursuing personal excellence, and impacting lives!   In This Episode, we discuss: 3 Concerns I have with fitness coaches Why the fitness industry isn't being taken serious enough 2 options to counter this rise in apathy and lethargy within coaches   Follow Us: Instagram: https://www.instagram.com/chrisandericmartinez/ YouTube: https://www.youtube.com/user/Dynamicduotraining   Attention Nutrition & Fitness Coaches: "Enrollment is Open for our Accelerator Mentorship to build a 6-Figure Online Fitness Coaching Business"  See HERE   *Free Online Training: Discover How Nutrition and Fitness Coaches Install a Proven System That Adds Six Figures to Their Business   Without posting endless organic content, sending 100's of cold DM's, and charging low ticket priced programs   Watch Here   See the full Show Notes to this episode here: https://www.liveadynamiclifestyle.com/podcast/3-fitness-industry-concerns-going-into-2026/  

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.   The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."   It's that people are no longer buying information.   They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.   If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.   Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.   Time Stamps:   (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ----------

How did we transition from a society with no "sports" or competition, to one where they're ubiquitous? Learn the history of the fitness industry: how weightlifting and running emerged, early versions of equipment, how people trained 200+ years ago, and more. Dr. Conor Heffernan explores the main themes from his book, When Fitness Went Global. If you like history and training, you're going to love this episode! Thank you 2Before! We are supported by 2Before, a powerful sports supplement made from New Zealand Blackcurrant berries designed to increase endurance, manage inflammation, support immunity, and promote adaptation. 2Before helps to boost performance by increasing blood flow, making it more efficient for the body to pump oxygenated nutrient-rich blood into the muscles. Just like beetroot powder but more effective, 2before uses the powerful vasodilation benefits of blackcurrant berries to prime you for hard work. If you're getting ready for a big workout or race, their caffeinated version is a must try! You'll get the oxygen boosting benefits of blackcurrants, plus the performance benefits of caffeine. So, if you want to try to boost your performance and immune system, use code JASON for 30% off 20 packs and multi-serve packs at 2Before.com. Thank you to 2Before for supporting Strength Running! Thank you Previnex! Until November 30th, Previnex is celebrating Black Friday with 30% off. That's double the normal discount and you don't even need to use a code. Just go to previnex.com, take advantage of the big savings, now with international shipping available! After resisting most supplements for the better part of my life, I know as a Masters runner that I need to be my healthiest self for as long as possible. I'm excited to partner with Previnex to make that happen. Previnex is different: they use the most bioavailable, clinically tested ingredients, the optimal form and dose of each ingredient, pharmaceutical grade manufacturing, and testing of raw ingredients AND finished products. For every purchase you make, they also donate vitamins to kids in need. Their new Muscle Health Plus is something I'm now taking (as well as Joint Health+). Turning 40 – and having a thin frame – has made me realize that I need to prioritize lean muscle mass to stay healthy and age well. Muscle Health Plus has creatine, essential and branched chain amino acids, and it's designed in a way to maximize protein synthesis and the absorption of amino acids. Muscle Health Plus will help you prevent muscle damage, which is particularly important for aging runners who want to protect themselves from muscle loss and recover faster after hard workouts. As is true for all of their products, Previnex adheres to the highest of standards: their ingredients are clinically proven to do what they say they're going to do. They're now offering international shipping so if you live in the UK, Canada, Australia, or anywhere around the world, you can try Previnex as well! Previnex offers a 30-day money back guarantee. If you don't feel the benefits of their product, you get your money back no questions asked. With their focus on quality and customer satisfaction, I hope you'll try it! Take advantage of their Black Friday offer at Previnex or use code jason15 for 15% off if you're listening after November 30, 2025.