Podcasts about fitness industry

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Jeremy Hirsch, Head of Franchise & Multi-Unit Services at Houlihan Lokey, a leading global investment bank. Houlihan Lokey is recognized for providing independent strategic and financial advice to corporations, financial sponsors, and governments, with expertise spanning mergers and acquisitions, capital solutions, financial restructuring, and valuation advisory services. In this conversation, Bryan and Jeremy explore the latest trends shaping private equity, mergers and acquisitions, and strategic business decision-making across the fitness, wellness, and franchise industries. Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18 Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/ One Powerful Quote: 21:08: "Data is the key to unlocking value." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Jeremy shares his background in investment banking and the fitness industry. 7:40: Jeremy discusses the key trends driving mergers and acquisitions. 9:20: The conversation explores the industry's shift toward premium-value business models. 11:36: Jeremy explains how strength training, pilates, and other wellness modalities are influencing investment activity and deal flow. 16:17: Jeremy discusses how evolving consumer fitness habits are shaping broader business decisions. 18:13: Jeremy explains how technology stacks are evolving and how operators are rethinking customer relationship management (CRM) systems. 21:03: Jeremy closes by sharing his advice and key takeaways for industry leaders. Bullet List of Resources: https://hl.com/ Guest Contact Information: https://www.linkedin.com/in/jeremy-hirsch-b739b113/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163 

I quit a seven-figure fitness business I built from scratch. Here's why.15 years in fitness. One of the first coaches to crack a million. Then I walked away.In this episode I get into why comfortable is the most dangerous place to be in business, how to know when you've outgrown something you built, and why the constraint holding you back is never your marketing or your sales. It's you.If you're peaking, coasting, or troughing right now, this one's a mirror. Listen in.Book a call directly with my team:https://linktw.in/mGVHgX

What if the reason you've struggled to stay consistent isn't a lack of motivation—but the advice you've been following?In this episode, Andrew Bustos breaks down one of the biggest myths in fitness: that getting in shape has to be extreme, complicated, or all-or-nothing.You'll learn why simple plans beat perfect plans, how overthinking keeps people stuck, and what actually works if you're a busy adult trying to build strength, lose weight, and feel better for the long haul.If you've ever felt like you were constantly starting over, this episode will help you shift your mindset and give you a practical approach you can start using today.In this episode you'll learn:• Why perfection is keeping you from making progress• The power of keeping your workouts simple• How consistency beats intensity every time• A practical way to stop starting over and build momentumIf you enjoyed this episode, subscribe to the podcast and share it with someone who's ready to stop chasing perfect and start getting stronger.Learn more and find more free resources at Bustos Training.

In this episode of The Almost Daily Podcast, Daryl takes a step back to explain the bigger picture behind Your Level Fitness, the Daryl Perry Podcast, and the mission that has driven thousands of podcast episodes, blog posts, journal prompts, and conversations.The fitness and weight loss industry has spent decades convincing people that their worth is tied to their appearance. But what if the real goal isn't just losing weight? What if it's learning to appreciate yourself, build a lifestyle you actually enjoy, and create a healthier relationship with food, exercise, and the person you see in the mirror?Daryl shares why he believes most people were never taught the actual foundations of sustainable health and fitness, why emotions play a much bigger role than we often admit, and how Your Level Fitness was built to provide an alternative approach that focuses on self-appreciation, confidence, self-trust, and long-term sustainability.He also discusses the evolution of the podcast ecosystem, the role of topic-specific podcasts, live streams, journal prompts, and why helping people build a forever active lifestyle remains at the center of everything he creates.In this episode:• Why the fitness industry often profits from insecurity• The difference between losing weight and building a lifestyle• Why health and fitness are important but shouldn't define your identity• The emotional side of weight loss and behavior change• How Your Level Fitness approaches coaching differently• The purpose behind the Daryl Perry Podcast and the broader YLF ecosystem• Why self-trust, self-appreciation, and sustainability matter more than perfectionThis is a behind-the-scenes look at the philosophy, mission, and long-term vision behind everything Daryl is building through Your Level Fitness.

We need to talk about it guys...I hope you enjoy, and don't forget to share and tag me on insta @emma.currivan xoxo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CHAT TO ME ABOUT COACHING ON WHATSAPP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN MY PATREON HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - just 5.99 a month hehe xTo submit a question for a Q&A episode⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to subscribe to my YouTube channel!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Catch you in the next one xoChapters00:00 Returning to Marbella: A Personal Update06:42 The Fitness Industry Scandal: Red Flags in Coaching13:22 Identifying Red Flags in Coaching Relationships21:12 Red Flags in Coaching Relationships25:59 The Importance of Professional Boundaries28:15 Ethics in Coaching: Drug Use and Client Safety32:21 Client Empowerment and Goal Setting34:13 Service Quality: Responsiveness and Communication37:31 Creating a Supportive Coaching Environment

The UK fitness industry just added 700,000 new gym members. But the real story isn't the growth. It's what's happening underneath it.In this episode, Matt Robinson breaks down the latest UK fitness industry data, first shared at his recent client-only event, and what it reveals about a market that's maturing fast. Gym visits are outstripping new memberships, which means fitness is no longer aspirational. It's habitual. And that changes how PTs and coaches need to operate.Matt walks through five specific shifts every personal trainer and fitness business owner needs to understand right now, from how you message your content to how you sell, price, and build community into your service.This isn't information you'll find anywhere else in the industry. It's the same data and insights Matt shares directly with his one-to-one coaching clients.In this episode:The latest UK gym membership, revenue, and visit data for 2026Why the market has moved from aspirational to habitual, and what that means for youShift one: why sharing basic information isn't enough anymoreShift two: why community is no longer optionalShift three: why quality and small operational details matter more than everShift four: why selling needs to feel like guidance, not persuasionShift five: why being specific beats having a nicheIf you're a personal trainer or gym-based fitness professional who wants to stay ahead of where the industry is heading, this episode will show you exactly where to focus.Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt

This episode is sponsored by Fatty15 and AirDoctor. Fatty15 - Fatty15 is on a mission to optimize your C15 levels to help support your long-term health and wellness - especially as you age. You can get an additional 15% off their 90-day subscription Starter Kit by going to https://fatty15.com/FLIPPING50 and using code FLIPPING50 at checkout. AirDoctor - Head to https://AirDoctorPro.com and use promo code FLIPPING50 to get $250 off select AirDoctor air purifiers, including the 3500, 4000, and 5500 models. Plus, every purchase is backed by a 30-day money-back guarantee. Other Episodes You Might Like: Previous Episode - 3 Workout Studies Every Woman Over 50 Needs to Know More Like This: Muscle and Strength Loss Prevention After 50: A Checklist 25 Simple Rules for Optimal Health, Wellness & Fitness over 50 Two Fitness Tests Your Doctor Might Do Soon (start now!): Fitness is a Vital Sign Resources: Not sure you're doing what is best for you right now? Get a 90-Minute Ultimate Consultation with Debra. Together, you formulate the actual plan that will work for you! Get ready to lift, tone, and turn heads with the The Ultimate Glute Challenge. The fitness industry has failed women in midlife by relying on outdated advice. We're talking about the biggest misconceptions in women's fitness and what science says that actually supports hormonal, metabolic, and physiological changes after 50.  You'll discover why exercising smarter—not harder—is the key to thriving through menopause and beyond. The workouts that used to work suddenly don't deliver the same results. The fitness industry has failed women in midlife, but with the right strategies, you can finally build a body that's stronger, more resilient, and ready for the years ahead. My Guest: Andy Baxter is a Medical Exercise Specialist, inventor, author, and former Olympic Trials rower with nearly four decades of experience in elite sport, clinical rehabilitation, and healthy aging. He is the designer of the FitSpan Protocol — a performance-based approach to fitness centered on functional power, movement quality, and long-term adherence — and the author of Racing Yesterday (his account of training for the US Olympic Trials after age 40) and The Exercise Prescription (on the medicinal benefits of exercise). A World Champion and multi-time national champion rower, Andy has worked with everyone from elite athletes to individuals managing chronic conditions, orthopedic limitations, and age-related functional decline. Questions We Answer in This Episode: Why do you believe most fitness programs are poorly designed for women in their 40s, 50s, and 60s? What is the FitSpan Protocol and how does it differ from conventional fitness approaches? What does "functional power" mean — and why does it matter more than intensity as we age? What are the most common mistakes women make when trying to get fit after 40? You competed for the US Olympic team after the age of 40 — what did that experience teach you about aging and performance? What is one thing women can do this week to train smarter, not harder? If this episode made you flip your workout routine — share it!

In this episode, Claudia and Lynnie sits down with fitness coach and industry expert Jenn Aguirre for an honest conversation about the realities of modern female fitness. From the rise of PEDs and supplements, to the pressures created by social media, unrealistic beauty standards, and the pursuit of the "perfect" physique, nothing is off limits.Jenn shares her perspective on what's really happening behind the scenes, the conversations most people are afraid to have, and how women can navigate fitness, health, and body image in a world driven by comparison.

In this episode, we go into detail discussing how are businesses are doing, when we'll be able to retire, how to get more online coaching clients, the state of the fitness industry, and more.We hope you enjoy this episode and if you'd like to join us in The Online Fitness Business Mentorship, you can grab your seat at https://www.fitnessbusinessmentorship.comThank you!-J & MWATCH this episode on YouTube: https://youtu.be/NREy85vu_OUTIMESTAMPS:(00:00) — Intro(00:11) — We're putting it all on the table today(04:10) — The flawed logic of "virality" for your business(09:16) — This will get you views... But not clients(13:34) — What won't go viral, but WILL grow your business(18:29) — The massive importance of walking the walk(27:19) — The enjoyment equation(28:40) — When and what retirement will look like for us(43:44) — Thanks for listening!You can find a full transcript of this episode by clicking hereFollow the show on social:YouTube - https://www.youtube.com/@personaltrainerpodcastInstagram - https://www.instagram.com/personaltrainerpodcastTikTok - https://www.tiktok.com/@personaltrainerpodcastJoin our email list & get our FREE '30 Ways To Build A Successful Online Coaching Business' manual: https://bit.ly/30O2l6pCheck out our book 'Eat It!' at https://www.amazon.com/Eat-It/dp/0008543046If you have any questions you'd like to have answered on the show, shoot us an email at info@fitnessbusinessmentorship.comIf you enjoyed the episode, we would sincerely appreciate it if you left a five-star review.----Post-Production by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2026 Michael Vacanti & Jordan Syatt

Everyone seems to be chasing the next breakthrough: the newest biohack, recovery tool, supplement, wellness trend, luxury gym membership, or productivity hack. Yet the people who appear happiest often have something much simpler—a clear purpose, meaningful relationships, a strong body, and a life built around things they genuinely enjoy. Kenny Santucci returns for a third appearance, but this time the format is different. This is two longtime friends sitting down for an unfiltered conversation about the current state of fitness culture, gym innovation, entrepreneurship, wellness trends, relationships, happiness, and why so many people overcomplicate what it means to live well. From cold plunges and coffee obsessions to business growth, purpose, dating, community, and finding peace in your forties, this episode is a reminder that the best life isn't always the most optimized—it's the one you actually enjoy living. Follow Kenny @kennysantucci Follow Chase @chase_chewning ----- 00:00 – Kenny is BACK 02:00 – The future of gym equipment and fitness innovation 08:25 – Why experience matters more than products 13:00 – Luxury gyms, wellness clubs and what people really pay for 18:30 – Ketones, performance and chasing the next wellness trend 21:40 – Why most people live somewhere in the middle 25:00 – Metal music, Enya and finding balance 26:20 – Othership, mushrooms and wellness culture 29:00 – Open-mindedness versus blind judgment 30:30 – Building teams and scaling businesses 37:40 – Who takes care of the entrepreneur? 39:00 – Kenny's definition of the perfect day 41:40 – Coffee, cigars and simple pleasures 47:00 – Why happiness isn't more stuff 54:45 – Relationships, freedom and staying true to yourself 57:00 – Marriage, family and timing 01:03:00 – Arnold Schwarzenegger and breaking the rules 01:08:00 – Why Chase stopped attending wellness events 01:11:00 – Getting older and caring less what people think 01:12:00 – Purpose, fulfillment and avoiding resentment 01:14:00 – The reality of aging and why fitness matters 01:16:30 – Kenny's definition of Ever Forward ----- Episode Resources: Energy Bits - 20% off with code EVERFORWARD KETONE IQ - 30 % off brain fuel LMNT - free sample pack 38terra - 33% off gut health Watch and subscrbe on YouTube

The fitness industry has completely lost the plot.One creator says, “It's okay to be big.”Another says, “I need a man with a belly.”Meanwhile, some of the same people promoting body positivity are ignoring the habits that actually improve health, confidence, performance, and longevity.In this livestream, I react to viral fitness takes, break down where the messaging goes wrong, and explain why lifting weights, building muscle, and taking ownership of your health still matter.If you're tired of fitness influencers moving the goalposts, this conversation is for you.

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles. Timestamps from today's show:  00:00 Introduction to the Future of Fitness Podcast 01:13 Surprising Insights from Recent Conversations 04:25 The Impact of GLP-1s on the Fitness Industry 08:49 Integrating Health and Fitness Services 11:40 Building Collaborative Health Ecosystems 15:00 Timeless Marketing Strategies for Gyms 19:54 The Power of Podcasting in Building Relationships 26:13 From Gym Owner to Emcee: A Journey of Growth 29:24 Transforming Anxiety into Excitement 30:46 Navigating Imposter Syndrome 32:41 Demonstrating Expertise in a Podcasting World 35:09 Leveraging AI for Business Efficiency 40:10 Sourcing Guests: The Art of Connection 44:28 The Evolution of Podcast Collective 47:05 Thought Leadership Beyond Podcasting   https://futureoffitness.co https://www.podcastcollective.io

Fitness advice used to sound like coaching. Now it sounds like a marketing script, filled with buzzwords, identities, and “top 5” rules designed to scare you into buying something. We're back ON because we're tired of watching common sense get buried under algorithm-friendly nonsense, and we'd rather give you honest takes from years on the gym floor than sell you another shiny shortcut.We play a simple game: cool or lame. Zone 2 cardio, the carnivore diet, creatine in everything, wearable fitness trackers, peptides, hybrid athlete culture, influencer mobility drills, barefoot shoes, gut health influencers, protein coffee, fitness franchises, AI workout programming, longevity bros, and teen strength training all get put on the table. The theme isn't “everything is bad” or “everything is amazing.” It's context. What are you actually trying to do: lose fat, build strength, improve performance, recover better, or just feel good in your body without making fitness your whole personality?Along the way, we share practical takeaways you can apply immediately: why most people don't truly understand training intensity, why creatine monohydrate is still undefeated, why recovery data can help even when it's imperfect, why peptides aren't a first step, and why teens benefit massively from properly coached strength and conditioning. We also get blunt about franchise gym models and AI plans that remove the two things most people need most: real coaching and real effort.If you want fewer fads and better results, hit play. Then subscribe, share this with a friend who's drowning in fitness trends, and leave us a review. What trend do you want us to put on trial next?

What happens when a sharp, inquisitive 14-year-old interviewer starts asking questions most adults never think to ask?In this conversation with Rithvik Raya, Coach Alex dives deep into some of the biggest questions surrounding health, fitness, resilience, agency, suffering, faith, and human potential.Together they explore:Living with Ehlers-Danlos Syndrome and chronic painWhy modern abundance may be making us physically and mentally weakerThe science of adaptation and resilienceWhy "calories in, calories out" oversimplifies human biologyThe surprising science behind hope molecules and exerciseWhy coaching and community outperform diets and algorithmsThe role of agency in personal transformationWhat fitness has to do with faith, purpose, and stewardshipHow modern culture encourages victimhood—and how to reclaim responsibilityWhy intensity isn't always the answerThe difference between starting a fitness journey and becoming the kind of person who finishes itThis is one of the most thoughtful and wide-ranging conversations I've had in a long time. Rithvik asked questions that forced me to think carefully about what I actually believe and why.If you've ever wondered how fitness connects to psychology, theology, resilience, leadership, and the pursuit of a meaningful life, this conversation is for you.Life is hard.The question isn't whether you'll face difficulty.The question is:What kind of hard will you choose?⏱️ Timestamps00:00 – Introduction01:06 – Living With Ehlers-Danlos Syndrome05:15 – Why Modern Comfort May Be Making Us Weak08:42 – Choosing Your Hard10:40 – Childhood Trauma, Science & Finding Truth13:05 – Why Coach Alex Built Faithful Fitness16:45 – The Fitness Industry's Biggest Problem17:05 – Calories In, Calories Out? Not So Fast21:28 – Hope Molecules, Myokines & Exercise Science25:00 – What Is Agency?27:52 – Can Agency Survive the Algorithm Age?29:30 – Why Coaching & Community Beat Every Diet31:57 – The Science Behind SpyFit35:37 – Leadership, Responsibility & Personal Agency38:47 – Is Fitness Really About Intentional Living?40:02 – Is There A Moral Dimension To Fitness?45:32 – Pride, Gluttony, Shame & Stewardship48:21 – The Problem With Victimhood Culture50:38 – Why Intensity Is Overrated53:01 – How the Body Actually Adapts57:31 – Better Daily, Comparison & Following Christ01:01:12 – Social Media, Movement & Human Flourishing01:02:29 – Why People Really Get In Shape01:05:08 – Coaching, Identity & Freedom01:06:46 – Rapid Fire Round01:10:15 – Final Thoughts

Bongani Bingwa and Khabazela unpack the stories trending online, including a debate about whether personal trainers should physically reflect the lifestyle they promote, and which professions are expected to "look the part." They also weigh in on the age-old tea and coffee ritual of biscuit dunking, asking listeners to share their favourite biscuits or rusks and whether dunking is a seasonal indulgence or an all-year tradition. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio7See omnystudio.com/listener for privacy information.

“The Fitness Industry Is Lying To You (Here's The Truth)”What if the biggest problem in modern fitness… isn't motivation? What if it's misinformation? In this powerful conversation on the Live From America Podcast, Coach Alex VanHouten joins Hatem for a deep dive into the psychology, biology, and spiritual side of health and fitness.Together, they unpack:Why the fitness industry keeps failing everyday peopleThe difference between looking fit vs. actually being healthyHow exercise changes your brain chemistry and mindsetWhy belief systems affect physical performanceThe science behind resilience, discipline, and “grit”How visualization improves athletic and mental performanceWhy community matters for transformationThe hidden connection between physical fitness and emotional healthWhat elite operators understand about mindset that most people don'tCoach Alex also shares his personal story of living with a painful genetic disorder and how it shaped his understanding of stewardship, suffering, and discipline.Meanwhile, Hatem shares the incredible story of surviving heart failure, living with an LVAD, undergoing a heart transplant, and rebuilding his life through fitness and mental resilience.This episode is not about six-week transformations.It's about becoming the kind of person who refuses to quit.⏱️ Timestamp Outline00:00 – Intro: Why Health & Resilience Matter01:15 – What Is Exercise Science?03:00 – The Fitness Industry's Biggest Lie05:00 – Why “Quick Fixes” Fail08:00 – Alex's Genetic Disorder & Pain Journey11:00 – Hatem's Heart Failure & Heart Transplant Story14:30 – Why Fitness Saved Hatem's Life15:30 – Bio-Individuality Explained18:30 – Looking Fit vs Actually Being Healthy21:45 – Where Everyday People Should Start24:00 – Why 1% Better Daily Works27:00 – How Health Impacts Relationships & Identity29:00 – Injury, Illness & Recovery Mindset31:00 – The “Lone Wolf Problem”34:00 – Agency: Life Happening TO You vs THROUGH You37:00 – Why Community Changes Everything40:00 – Exercise, Hope Molecules & Mental Health44:00 – Motivation vs Discipline48:00 – Visualization & Athletic Performance52:00 – Grit, Mental Toughness & The Will To Live58:00 – Everyday Spy & Operator Training1:00:00 – Faithful Fitness & Why Alex Wrote The Book1:05:00 – Final Encouragement + Closing

Discover the #1 Fat Loss Hormone (And What the Fitness Industry Gets Wrong)Women over 40 have been told for decades:eat lessmove morefear carbsbuy low fat everythingsnack every 2-3 hoursdo more cardiotrack every calorie…and then blamed themselves when their body stopped responding.But what if the problem isn't that women are lazy or lack discipline?What if the fitness industry has been focusing on the wrong thing entirely?In this episode of Goddess Got Goals, Lisa dives into one of the biggest hormones involved in fat storage, cravings, energy and stubborn belly fat: insulin.This is not a “carbs are bad” podcast.It's a deeper conversation about:✨ blood sugar chaos✨ ultra processed foods✨ stress and modern eating patterns✨ why women feel exhausted and stuck✨ the problem with low fat diet culture✨ why so many women are under-muscled and over-stressed✨ how the wellness industry profits from women staying small, distracted and disconnected from themselvesLisa also introduces the foundations of the Forged Method™ and why strength, nourishment, recovery and metabolic flexibility matter so much in midlife.Because this was never just about losing weight.It's about reclaiming your energy, confidence, health and power.Mentioned in this episode:

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nestor Rodriguez for a deep dive into one of the biggest shifts happening across healthcare, fitness, and longevity: the move from reactive "sick care" to proactive performance medicine. For decades, healthcare systems have largely focused on treating illness after it appears. But a new model is beginning to emerge - one centred around prevention, optimisation, diagnostics, recovery, and long-term human performance. This conversation explores why consumers are becoming more proactive about their health, how wearable technology and biomarkers are reshaping the wellness landscape, and why the worlds of fitness, medicine, recovery, and longevity are starting to converge faster than ever before. Dr. Nestor Rodriguez explains why the future of healthcare may look very different from the systems we know today. As consumers gain access to more data through wearables, recovery tracking, blood testing, and AI-driven health insights, expectations around health and wellness are rapidly evolving. The discussion also examines the growing opportunity for fitness operators. As gyms continue evolving beyond exercise facilities into broader wellness and longevity platforms, operators may soon play a much larger role in preventative health, performance optimisation, and personalised wellness experiences. The episode also dives into the limitations of the traditional healthcare system, the growing demand for personalised medicine, and why the next era of wellness may be built around continuous optimisation rather than reactive treatment. In this episode, we cover: Why healthcare is shifting from "sick care" to performance medicine The rise of longevity, diagnostics, and preventative health How wearables and biomarkers are changing consumer behaviour Why fitness operators may become part of the healthcare ecosystem The future of personalised wellness and human performance

We kick off this week with some essential golf updates: Tom's got new Darth Vader and Stormtrooper head covers, and he's gearing up for a championship round (vlogging intentions included). Dan, meanwhile, is battling the Dubai heat and the "summer handicap" struggle. But the meat of the episode is a deep dive into the Runna app. Tom is five weeks into an advanced 5K plan and has some thoughts. The Programming Flaws, Problem Solving vs. Hand-Holding & Blind ranking the WORST JOBS... 0:00 Intro and New Golf Head Covers 1:44 Preparing for the Golf Championship Round 4:40 Summer Golf Plans and Personal Updates 5:50 Problem Solving for Business Owners 8:31 Blind Ranking: Least Desirable Jobs 16:42 Deep Dive: Using the Runna App 27:52 Critiquing App-Based Strength Training 37:21 Coaching Questions and the Resource Trap 45:22 The Current State of the Fitness Industry 51:34 Closing Recommendations and Wrap-Up Stay Connected: ✅ Subscribe for weekly fitness news and coaching education.

Author Dave Young is the operations manager at Jefferson Public Radio. He shares with Vanessa Finney insights from his personal journey through the world of fitness.

Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

Sign up to the waiting list for our next intake here. 00:00 Introduction and Initial Thoughts02:55 Navigating Gym Anxiety and Workout Strategies05:40 Understanding Tempo and Protein Intake08:17 Post-Workout Recovery and Muscle Building10:55 Insulin Resistance and Weight Loss Myths13:36 Reintroducing Trigger Foods and Mindful Eating24:50 Understanding Cravings and Environmental Influence25:46 Strategies for Managing Treats and Discipline27:07 Incorporating Reformer Pilates into Your Routine28:53 Staying Active While on Holiday33:04 Debunking Myths About Late-Night Eating36:04 The Importance of Protein in Breakfast40:12 Flexibility in Workout Order and Structure45:28 Navigating the Fitness Industry and Marketing Claims46:23 Understanding Pasta Choices and Nutritional Context

Need help building out a better offer for your gym?If you're stuck in the middle and need help creating a three-tier offer, adding higher-ticket services, or figuring out how to increase your average client value, reach out directly.Email Scott: scott@theprofitlifestyle.comEmail Andy: andy@theprofitlifestyle.comAnd here's the corrected ending for the show notes:The takeaway: you don't need to completely change your gym model.But you do need to stop relying only on low or mid-priced memberships.There are already people inside your gym who want more support, faster results, and a better experience. The opportunity is learning how to build and offer those next-level services the right way.Need help building out a better offer for your gym?If you're stuck in the middle and need help creating a three-tier offer, adding higher-ticket services, or figuring out how to increase your average client value, reach out directly.Email Scott: scott@theprofitlifestyle.comEmail Andy: andy@theprofitlifestyle.comStay tuned for the next episode, where Scott and Andy go deeper into how to structure, position, market, and sell mid-ticket and high-ticket programs alongside your core offer.

Shallow and Jiunta dig into the culture of reaction content in the fitness industry and why so many coaches waste time fighting nonsense instead of building something useful.  Join the PSL1 Waitlist For Our Only Course Discount: https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Spoken Nutrition: 15% Off Your Order! www.spokennutrition.com/RXD We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community -The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how their growth-first partnership model helps founders scale with confidence.  If you're a founder, franchisee, or fitness professional curious about what smart capital and the right partnership can do for a brand, this episode is worth your time. #AlloyPTFranchise #TeamAlloy #StrongerTogether #CapitalSpring #FranchiseGrowth #FitnessIndustry #PrivateEquity Key Takeways: 1:20 - Bryan's background 2:10 - Discovering consumer & moving to sector specialist at Capital Spring (2019) 3:10 - Joining right before COVID  4:00 - What it takes to succeed in PE 7:10 - Closing on Christmas Eve — staying positive through the hard moments 8:10 - About Capital Spring  9:55 - Origins in food & bev franchising and expanding to gyms, car wash, pet, auto 11:30 - What Capital Spring provides beyond capital  13:00 - Portfolio stats — 280+ investments, 90+ brands, 7,000 brick-and-mortar locations 13:20 - Why investing on both franchisor & franchisee sides gives unique perspective 16:00 - Investment diligence — beyond the financials, what Capital Spring evaluates 17:00 - Why Alloy stood out 17:50 - Why strength training has staying power 18:55 - Longevity trends, GLP-1 tailwinds, and the case for muscle mass 20:05 - Alloy's franchising playbook  22:15 - The importance of great management teams and trust in any partnership 23:20 - Dispelling bad PE narratives — most founder-friendly firm, growth focus only 26:15 - Capital Spring's mission    Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit

Send us Fan MailOkay, I'm coming in hot for the kickoff of season three with a classic loving bitch slap. Because lately, I've been having way too many “hmm” moments when it comes to the wellness industry, and I cannot keep my mouth shut anymore.We're talking about the stuff that sounds smart, looks science-y, and somehow still manages to completely miss the point. Like my friend who ditched his program but decided hitting 160 grams of protein was the hill to die on. Or the idea that women shouldn't run after 50 because… cortisol? Or my personal favourite, the vague, fear-based promise that you need to “eat for your hormones” or everything will fall apart.So I break it all down. What actually matters for fat loss. Why protein is not your magic bullet. Why movement you enjoy beats whatever the internet is currently shaming women for doing. And most importantly, how this whole cycle works.Because once you see it, you can't unsee it.Step one, catch women at a vulnerable moment. Step two, tell them they're doing it wrong. Step three, throw in some science-y words. Step four, sell them a complicated solution.That's the scam.And the truth is way less sexy. It's boring. It's simple. And it works.Move your body. Eat like an adult. Sleep. Manage your stress. Repeat.I know. No supplement code. No detox tea. Sorry.What's Inside:Why protein obsession is missing the bigger picture for fat lossThe myth of “wrong” workouts for women, especially after 50Why “eating for your hormones” is more marketing than medicineHow the wellness industry creates confusion to sell solutionsHere's what I want you to take away from this. If something makes you feel anxious, behind, or like you're doing everything wrong, and then conveniently offers a solution… your bullshit detector should be going off.Because the fundamentals? They're free. And they work.So here's my question for you. What's one piece of wellness advice you've believed that now makes you go “hmm”?DM me on Instagram and tell me. I genuinely want to know what you're unlearning. Mentioned in This Episode:Oonagh Duncan on InstagramFit Feels GoodLeave me a voice note on Speak Pipe!

We're back from FIBO.After spending time inside one of the biggest fitness events in Europe, we wanted to sit down and talk through what actually stood out — not just what looked impressive in the moment, but what we think holds up once you step back into a real studio.Because events like this can be exciting, but they can also be overwhelming. There's a lot of energy, a lot of innovation, and a constant stream of things that promise to be the next big thing.Some of it is genuinely interesting... and some of it, not so much.In this episode, we're sharing what we felt was thoughtful, what didn't quite land for us, and how we're making sense of it all after having a bit of distance from the noise.We talk about the trends that seem to be growing, the areas where we think the industry is moving too fast, and where the human side of coaching still really matters.If you're a teacher or a studio owner, this is less about what you should copy, and more about how to think clearly when you're exposed to so many ideas at once.Because not everything that looks impressive at a big event translates into something meaningful in your day-to-day work. Thank you to this season's sponsor, OfferingTreeSimplify your pilates business with OfferingTree's all-in-one platform. Visit offeringtree.com/pilatesexchange to save 50% off your first 3 months or 15% off your first year.Connect with us: hannah@pilates-studio-nuernberg.comPerformance Fit Pilates: https://www.pilates-studio-nuernberg.comPerformance Fit Pilates on Instagram: https://www.instagram.com/performance_fit_pilatesPerformance Fit Pilates on YouTube: https://www.youtube.com/channel/UCDvzuZtali0B3uWzVcwOH1QHannah Teutscher on LinkedIn: https://www.linkedin.com/in/hannah-teutscher/

Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at the Coach360 After Party during HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with four influential leaders from across the fitness industry for an unfiltered, behind-the-scenes conversation on where the industry is headed. Featuring insights from Bob Thomas, Sal Pellegrino, Pamela J. Brown (Crunch Fitness), and Marc Rodriguez, this conversation explores the shifting landscape of fitness, from emerging medical integrations and technology to generational changes in trainers, leadership, and culture. In this episode, we cover: The rise of GLP-1 medications and their impact on gyms, training, and member behavior. The ongoing evolution of the fitness industry post-COVID and signs of renewed growth Why culture, community, and human connection are more important than ever. The generational shift in trainers and the growing communication gap. How AI and technology are reshaping personal training and member expectations. The importance of education, mentorship, and professionalism in long-term success. Why longevity, health, and quality of life are overtaking aesthetics as primary goals. The role of leadership in shaping the future of fitness organizations.

In this episode, Cody and Dr. Sean Pastuch unpack one of the most common questions they receive: what is Active Life—and why does it exist? Sean explains how the company was built to solve a massive gap between the fitness and healthcare industries, where people are often left feeling like they are the problem when they don't fit into traditional systems.  The conversation dives into the deeper issue of a “trust recession” in fitness, where low standards for education and inconsistent coaching leave clients frustrated and underserved. Sean contrasts the minimal requirements to become a trainer with the rigorous, high-friction education and apprenticeship model Active Life created to ensure real results.  By the end, listeners gain a clear understanding of how Active Life positions itself as a solution—not just another gym or clinic. Through intentional client screening, high standards for coaches, and a results-driven system, the company aims to deliver outcomes that exceed expectations and rebuild trust in the process. 

Send us Fan MailMost fitness advice assumes the problem is knowledge. Eat less, move more, stay consistent. Drew Manning believed that too. He was a trainer who had never been overweight, watching clients fail at things that seemed obvious to him, and quietly judging them for it.So in 2011 he stopped exercising, ate like most of America eats, and spent six months gaining 75 pounds on purpose. Then he tried to lose it. That part, he thought, would be easy.It wasn't. And what broke open during that process had almost nothing to do with food.Dr. Kevin White sits down with Drew at Four Seasons Hualalai to talk about what the body actually does when you try to change it, why the fitness industry keeps failing the people who need it most, and what Drew found on the other side of doing this whole thing a second time at 40."The results become a byproduct of living that lifestyle. Not the main focus."This one reframes the whole conversation around what transformation actually requires.Find more from Drew HEREAnd follow The Daily Apple and leave a review to help more people find the show. www.primehealthassociates.com Instagram: @KevinWhiteMD YouTube: @KevinWhiteMD Prime Health Associates

Shallow and Jiunta break down how social media shapes perception, why most coaches are optimizing for attention instead of execution, and how that disconnect quietly holds them back.  PSL1 enrolment is now live! Sign Up at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Spoken Nutrition: 15% Off Your Order! www.spokennutrition.com/RXD We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/

In this episode, we break down key insights from one of the largest gatherings in the fitness industry, where thousands of operators, leaders, and innovators came together to discuss the future of health and strength training.We explore what's actually changing—AI, operations, and scaling businesses—and what isn't: the enduring importance of human connection, high-quality coaching, and evidence-based training.If you're interested in where the fitness industry is headed (and where Discover Strength fits into that future), this conversation highlights the trends that matter—and the noise that doesn't.Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !

Solo bonus podcast from my other show 'The Fitness Business Podcast with Brian Keane" going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before SellingTHE 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium Pricing: The Value of Expertise   The Circle Group Mastermind:  https://briankeanefitness.com/online-mastermind Business Mentorship:  https://briankeanefitness.com/mentorship-and-business-coaching  

➢ Apply to get your guaranteed results- https://www.colossusfitness.com/➢ Follow us on Instagram- https://www.instagram.com/colossusfit/?hl=en➢ Minimalism documentary- https://www.youtube.com/watch?v=J8DGjUv-VjcWelcome to Motivation Monday, where every Monday we answer all of your questions and have some real talks about life & fitness & get you fired up for the week! In this episode we talk about how to stay consistent, deal with night time cravings & issues in the fitness industry.Josh quote:  “Happiness comes from within.”Kyle quote: “Trees don't hang around with the grass, even though they all started from the same place”What has us excited or intrigued:Client shoutout: JohnWeekly questions:Question 1- How have you stayed so consistent over the years? I find it so hard for me to stick to anything for more than a few weeks.Question 2- I find after 7pm I get a bunch of night time cravings. What are some ways to navigate that to stay on track with my fat loss goals?Question 3- Are there any issues you currently find in the fitness industry? I'm a personal trainer and seems like there's always something wrong in our industry.Email me/ submit a mailbox Monday question contact@colossusfitness.com➢Follow us on instagram @colossusfit➢Apply to get your Polished Physique:  https://colossusfitness.com/

In this episode of the Business Muscle Podcast, Elise and Ariel sit down with Liz Morrison, owner of Be Well with Liz Morrison, certified personal trainer, functional nutritionist, and wellness professional with 18 years of experience in the industry.Liz shares the real story behind building and rebuilding her career — from opening her first boutique studio to stepping away from it during early motherhood, to helping grow a major fitness brand, and ultimately launching her independent practice.This conversation dives into the realities many entrepreneurs face: burnout, pivots, undervaluing yourself, pricing your services, and building a business that actually supports your life.Liz also shares her mindset-first approach to wellness and why most people are looking for complicated solutions when the real answer is much simpler.If you're a wellness professional, fitness coach, entrepreneur, or someone trying to build a business that aligns with your life — this episode is packed with honest lessons and practical insights.Connect with Liz: https://www.lizmorrisonbewell.com/Get our FREEBIE– don't make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSwYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

We welcome Jeff Bladt from ClassPass to answer some of the questions and concerns studio owners often raise about the platform. ClassPass has its vocal critics, so we discuss some of the most common sticking points and areas of tension between studios and the platform. For host Jack Thomas' analysis of ClassPass's role in the industry, check out episode 321, The Truth About ClassPass.   SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution   NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter   THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram   GUEST RESOURCES Jeff Bladt on LinkedIn ClassPass

After 9 long years Bret Contreras, aka, "The Glute Guy" returns to the Industrial Strength Show...and he & Joe have a LOT to talk about! Here are a few of the topics you'll hear discussed during their 2-hour conversation: The early T-Nation days; How to "make it" in the fitness industry (Then vs Now); The wildly popular piece of equipment that Bret put in storage and Joe ended up selling; How Bret's training has evolved over the years; Finding your maximum recoverable volume (MRV); How glute training has evolved over the years; The mind-muscle connection vs progressive overload; The benefits of training w/ bands & chains; Training the "stretch" vs the "squeeze" positions; How to make longterm progress...And so much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.  IMPORTANT LINKS Bret Contreras BC Strength (Bret's products) DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]

Burnout is not a badge of honor. For years, working 22-hour days and never taking holidays was worn as proof of resilience. But the reality is different. A 2025 study published in the American Journal of Preventative Medicine estimates burnout costs employers between $4,000 and $21,000 per employee per year in lost productivity, disengagement, and turnover. In this Wise Words episode, Justin Tamsett sits down with clinician, scientist, and founder of New Approach Health, Emahlea Wilcher, to unpack what burnout really is, how it impacts your body and brain, and what you can do right now to protect yourself and your team. If you are a coach, club owner, fitness entrepreneur, or leader who feels constantly tired, irritable, foggy, or disconnected, this conversation is essential listening.   Key highlights from the episode: What burnout actually is and how to recognize the early warning signs before you crash How burnout impacts your body, brain, relationships, and income Practical strategies to prevent burnout for yourself and your team   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Take the Next Step: ✔ Become an FBP Insider (7 days FREE): https://patreon.com/FitnessBusinessPodcast ✔ Join our FREE live online events for fitness leaders: https://fitnessbusinesspodcast.com/onlineevents ✔ Leave us a voicemail: fitnessbusinesspodcast.com/leaveusavoicemail ✔ Join our LinkedIn Community: https://www.linkedin.com/groups/9878228/ ✔ Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/  Quotes: "I think of burnout as the point where your brain and your body hit the emergency brake after too much stress for too long." "You have to lower the floor instead of trying to raise the ceiling." "Burnout doesn't turn around because of a big dramatic change. It's the little shifts that make the difference."   Key Topics & Timestamps (00:00) Why Burnout Is Not a Badge of Honor (04:00) The WHO Definition and Signs of Burnout (10:30) Physical and Mental Effects of Chronic Stress (18:00) Why Hustle Culture Keeps Leaders in Denial (25:00) The Minimum Viable Week Framework (32:00) Nervous System Resets and Daily Recovery (40:00) Preventing Burnout Across Your Team (48:00) Scrolling, Stress, and Habit Formation (57:00) One Boundary + One Nourishing Habit Challenge   Our Guest: Emahlea Wilcher, Founder and Chief Executive Officer of New Approach Health ✔ Website: https://www.newapproach.health ✔ LinkedIn: https://www.linkedin.com/in/emahlea/ ✔ Instagram: instagram.com/newapproach.health ✔ Costa Rica Burnout Recovery Retreat August 2026: https://www.newapproach.health/retreat    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   A heartfelt thank you to the partners who support The Fitness Business Podcast: ABC Fitness Solutions: Simplifies operations, amplifies marketing and sales efforts, and enables a dynamic member experience. https://abcfitness.com/ Lionel University: Provides online degree and certificate programs in Exercise Science and fitness education. https://www.lionel.edu/ Atlantis Strength: Designs and manufactures professional strength equipment for gyms and athletes.https://atlantisstrength.com/ HireBob AI: Provides AI employees for fitness businesses for sales, support, and retention. https://hirebob.ai/ About Our Guest: Emahlea Wilcher, MPH, RD, LD, is a clinician, scientist, and founder of New Approach Health, a trauma-informed nutrition and burnout recovery practice. She helps high-achieving, stressed-out humans stop burning down their bodies to build their careers, using nervous-system–aware nutrition therapy and mind–body reconnection work. With dual master's degrees in public health nutrition and epidemiology (and her own history of burnout) Emahlea blends data, depth, and real-world compassion to help people feel safe, powerful, and at home in their bodies again.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

After 9 long years Bret Contreras, aka, "The Glute Guy" returns to the Industrial Strength Show...and he & Joe have a LOT to talk about! Here are a few of the topics you'll hear discussed during their 2-hour conversation: The early T-Nation days; How to "make it" in the fitness industry (Then vs Now); The wildly popular piece of equipment that Bret put in storage and Joe ended up selling; How Bret's training has evolved over the years; Finding your maximum recoverable volume (MRV); How glute training has evolved over the years; The mind-muscle connection vs progressive overload; The benefits of training w/ bands & chains; Training the "stretch" vs the "squeeze" positions; How to make longterm progress...And so much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.  IMPORTANT LINKS Bret Contreras BC Strength (Bret's products) DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]

HOW TO FIND CHRISInstagram: https://www.instagram.com/conquer_fatlossFacebook: https://www.facebook.com/ConquerfitandnutritionDESCRIPTIONIn this episode of the Fit40 Podcast, I sit down with Chris Bealhan to talk about sustainable fat loss, peptides, GLP-1 medications, and why busy adults over 40 keep getting pulled into shiny fitness trends. As a personal trainer in Greenville, North Carolina, I see firsthand how men and women struggle with all-or-nothing dieting, misinformation online, and quick-fix promises that ignore the basics. We break down what actually works for long-term weight loss, how to build consistency into your schedule, and why mastering calories, protein, steps, and strength training will always beat the latest supplement trend. If you're looking for a Greenville personal trainer who focuses on realistic, sustainable fitness for adults over 40, this episode is for you.WORK WITH ME✅ Want a clear plan and someone to keep you on track?

On episode 735 of the 40+ Fitness Podcast, host Coach Allan welcomes strength and movement coach Tamas Finta, author of the book Living Fortified: Building Mental and Physical Resilience for Men Over 40—Stories of Practical Wisdom. Together, they dive deep into what it truly means to "live fortified," exploring how men over 40 can build both mental and physical resilience to age on their own terms. Throughout the episode, Tomas Finta shares eye-opening stories from his experience coaching clients, including the transformative power of building habits, focusing on progress over perfection, and finding your own "why" for staying healthy and active. From practical advice on dealing with information overload to simple, actionable strategies like the value of walking, crawling exercises, and starting small with micro-habits, this conversation is packed with wisdom for anyone looking to take control of their health journey after 40. Whether you want to move pain-free, gain strength, or just feel more confident in your daily activities, this episode is full of motivating insights and hands-on tips to help you unlock your full potential. Time Stamps: 03:43 Don't Overcomplicate: Commit Simply 07:04 "Living Fortified: Mind and Body 11:02 Impact of Repetitive Strain 13:08 Balance, Longevity, and Dan John" 16:39 Motivation Follows Action, Not Waiting 19:45 Social Media Ad Fascination" 23:14 Progress Takes Time and Consistency 27:20 Prioritizing Movement Over Muscle 30:18 Fitness Industry's Real Challenge 34:27 Set Realistic Fitness Baselines 37:39 Skillful Strategy Creates Success   https://40fiedmenshealth.com.au/ 

From "grants to gains"—in this episode, we sit down with the Margaret Egiziaco to discuss leadership, legacy, and the art of the pivot! Before disrupting the fitness industry, Margaret navigated high-stakes government recovery. As Director of the Small Business Recovery Program following Superstorm Sandy, she spearheaded the distribution of $55M in federal HUD-DR funding to New York's small businesses—proving that impact requires both strategic urgency and a whole lot of heart. Today, she's channeling that same mission-driven energy into a new frontier: building a fitness community designed specifically for moms! ‍‍️‍️ In this episode, we dive into: The Bold Pivot: Moving from government leadership to entrepreneurial grit. Pressure-Tested Leadership: Lessons learned from managing multi-million dollar disaster recoveries. Purpose-Built Spaces: Why moms deserve a fitness environment that integrates, rather than excludes, their reality. Whether you're looking to reinvent your career or turn a personal passion into a community movement, Margaret's story is your blueprint for starting over with purpose! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

In this new episode of HALO Talks, host Pete Moore sits down with David Appel from Korbe Health to dive into the rapidly evolving world of GLP-1s, fitness, and clinical care integration. Pulling from his experience as a longtime coach-turned-operator, Appel talks about the genesis of Korbe and how they're working to bridge the gap between telehealth, health clubs, and innovative weight loss solutions. They bring up marketing strategies that connect with new demographics, the challenges and opportunities of GLP-1 programming, and the importance of education for both fitness professionals and their clients. If you're curious about the future of fitness, medical wellness, and how health club operators can leverage these advancements to better serve their members, this one is a must-listen.  Regarding the role of provider relationships in weight loss success: "Through this provider relationship they're not going to ramp up the drug just to get the weight loss if you're not doing any of the other parts to help with it . . . because otherwise you're just going to end up feeling sick, because you have too much of the medication going on, your body isn't going to be able to adapt." Key themes discussed Integration of GLP-1 therapies with fitness and clinical care Marketing challenges for GLP-1 workouts in health clubs Creating specialized programming for GLP-1 users Partnerships between telehealth platforms and health clubs Addressing stigma and privacy for GLP-1 medication users Effects of GLP-1 on muscle strength and aging Education and training for trainers on GLP-1 protocols A Few Key Takeaways:  1.New Approaches to Programming & Marketing: David emphasizes the importance of offering low-impact, accessible workout programs for people on GLPs. However, clubs should avoid overtly labeling classes as "GLP Workouts" to spare members any stigma, instead designing inclusive, beginner-friendly options. The success comes from blending with existing offerings and focusing on education and engagement. 2. Partnerships and Revenue Sharing: Appel explains that Korbe partners with established fitness chains like InShape Family Fitness, using marketing agreements involving SMS, email, and in-club signage. They've seen successful campaigns, with up to 3% penetration in club populations through integrated services and revenue share models. 3. Importance of Ongoing Support and Telehealth: Korbe Health provides telehealth care without long-term contracts or membership fees. Members get virtual consultations and ongoing support, leading to better retention and more effective weight loss compared to drop-shipped, no-support solutions. The personal provider relationship is critical to sustainable results. 4. Market Challenges and Opportunities: The industry is still the "Wild West" with many low-cost and questionable suppliers. David stresses the importance of using vetted providers and compounding pharmacies. He believes health club operators should see GLP integration as an opportunity, not a threat, to grow their business and deliver improved outcomes for their members. Resources:  Dave Appel: https://www.linkedin.com/in/dave-appel-8211305  Korb Health: https://www.korbhealth.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com

In this episode, Eric Helms and Steve Hall engage in a deep conversation about their experiences in bodybuilding, academia, and personal growth.    They discuss the challenges of naming their podcast, the impact of ADHD on Eric's life, and the importance of critical thinking in the fitness industry. The conversation also touches on the concept of imposter syndrome, the black-pilled perspective on muscle growth, and the significance of maintaining a positive mindset in training.    Throughout the discussion, they emphasize the value of process over outcome and the need for continuous learning and adaptation in the pursuit of fitness goals.   If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)   Chapters 00:00 Podcast Naming Dilemma 03:04 Personal Reflections and Mutual Respect 06:03 Academic Journey and Self-Discovery 11:47 Understanding ADHD and Personal Growth 18:02 Imposter Syndrome and Its Impact 32:47 Critical Thinking in the Fitness Industry 37:54 The Importance of Self-Review 38:21 Confidence vs. Imposter Syndrome 40:16 Navigating Guru Culture in Fitness 42:22 Critical Thinking and the Role of Gurus 45:23 The Dangers of Blind Trust in Experts 48:17 The Mixed Bag of Fitness Influencers 49:42 Ego and the Quest for Clout 51:39 Teaching Critical Thinking in Fitness 53:32 The Journey of Personal Growth 57:16 Debating Natural Muscle Growth Potential 01:01:23 Understanding Individual vs. Population Data 01:06:05 The Optimistic Bodybuilder's Mindset 01:10:49 Pushing Limits and Personal Growth 01:15:13 The Process Over Outcome Mindset 01:20:54 Final Thoughts and Community Engagement

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women's fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join

Most people are not failing their fitness.They are following a system that was never designed for longevity, adaptability, or real life.In this episode of ALLSMITH, Bryce sits down with Clifton Harski, a movement educator and coach who has spent decades inside the fitness industry teaching, observing, and questioning what actually works.This conversation pulls back the curtain on why so many people feel sore, frustrated, or stuck despite training consistently. We explore how fitness became obsessed with intensity, aesthetics, and shortcuts while quietly abandoning movement quality, skill acquisition, and long term capability.Using powerful metaphors, real coaching stories, and honest observations from years in the trenches, this episode reframes fitness not as something you survive, but something that should support your life.This is not an attack on training hard.It is a call to train intelligently.If you have ever felt like your body is “broken” even though you are doing all the right things, this episode will help you see the bigger picture.⸻What This Episode Explores00:00 Why this conversation matters and how we got here03:20 Clifton's origin story and early relationship with movement09:10 The difference between learning movement and memorizing exercises12:45 Why most programs chase output instead of capability18:30 Movement quality versus intensity and why order matters24:50 When coaching became cheering instead of teaching30:40 The myth of perfect form and why humans are not machines36:15 Be able. Be athletic. Be adaptable. A framework for training for life44:10 Why adults still need to train like athletes51:20 Kettlebells, rotation, and misunderstood tools58:40 Pain free training versus pain resilient training01:05:10 Why recovery will not save poor programming01:12:00 Training real humans with real lives, stress, kids, and responsibilities01:18:30 Advice for young coaches entering a noisy industry01:24:00 What gives hope for the future of fitness⸻Quotes Worth Sitting WithYou are not fragile. You are underprepared.Intensity without intention eventually becomes noise.Movement is not about looking good. It is about being capable.Adaptability is the highest expression of fitness.If you only train what is predictable, life will eventually expose the gap.⸻Key TakeawaysFitness should expand your options, not limit them.Strength matters, but movement literacy matters first.Perfect programs fail imperfect lives.The goal is not pain free living. The goal is resilience.Longevity is built through consistency, skill, and humility.This episode is for coaches, athletes, parents, professionals, and anyone who wants to move well and stay in the game for the long haul.⸻Ways to Go Deeper With ALLSMITHSubscribe to the ALLSMITH Podcast on Apple Podcasts, Spotify, and YouTubeWatch full episodes and clips on YouTube and share what resonatesExplore ALLSMITH coaching for sustainable fitness, lifestyle design, and accountabilityShop ALLSMITH apparel built for training, living, and belongingJoin the ALLSMITH community and train with intention⸻Connect With UsBryce SmithInstagram @therealbrycesmithALLSMITHInstagram @allsmithcoWebsite allsmith.coClifton HarskiInstagram @cliftonharskiThank you for Listening! Learn more below.ALLSMITH IG ALLSMITH YouTubeBryce Smith IG

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.