Podcast appearances and mentions of Penny C Sansevieri

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Book Marketing & Business Marketing Specialist of Author Marketing Experts, Penny Sansevieri. Penny C. Sansevieri, founder and CEO of Author Marketing Experts, shared insightful strategies for effective book marketing. She emphasized the importance of targeting your core base - your dedicated followers. They can become 'superfans' and enhance your book's visibility by leveraging their loyalty. Penny also championed the benefits of podcasts and collaborations with influencers, underlining their roles in message refinement and audience diversification. However, she cautioned authors to focus on influencers who are relevant to their target readers rather than concentrating on celebrity status. She underlined the significance of micro-influencers with a smaller follower count but a highly engaged and relevant audience. Penny shared a case study of a pregnancy book, where a micro-influencer focusing on childbirth was more impactful than a celebrity influencer. About Penny Sansevieri:Penny C. Sansevieri is an accomplished and internationally recognized figure in the publishing industry. As the Founder and CEO of Author Marketing Experts, Inc., she has made significant contributions to book marketing and media relations. With her expertise and experience, she has helped numerous authors achieve success in the competitive publishing world. In addition to her role as a CEO, Penny also serves as an Adjunct Professor at NYU, where she imparts her knowledge on self-publishing to aspiring authors. Her teachings provide invaluable insights into the intricacies of the publishing process. Penny's impressive literary accomplishments include authoring eighteen books, such as "From Book to Bestseller," "How to Sell Your Books by the Truckload on Amazon," "Revise and Re-Release Your Book," and "5 Minute Book Marketing." Her books have garnered widespread acclaim and have topped prestigious bestseller lists, including those of the New York Times, USA Today, and the Wall Street Journal. Penny's dedication to helping authors succeed, her innovative Amazon Optimization programs, and her recognition as one of the top influencers of 2019 by New York Metropolitan Magazine has solidified her position as a highly respected and influential figure in the publishing industry. About Author Marketing Experts:Author Marketing Experts, Inc. was founded to provide authors with comprehensive support and understanding of the publishing industry. Penny C. Sansevieri, an author, established the company to offer services tailored to authors' specific needs and desires. Drawing from her own experiences as a writer, Penny recognized the importance of having a marketing and promotion partner who truly understands the challenges and aspirations of authors. Through Author Marketing...

Ep#36: Self-Publishing Advice Podcast: Indie Author Fringe Highlight with Penny Sansevieri & Orna Ross The secret to sustaining a successful author career is the connection you make to your fans. Join Penny C. Sansevieri, Founder and CEO Author Marketing Experts and Orna Ross, Director, Alliance of Independent Authors — both bestselling authors and publishing experts, learn how to identify and reach your ideal readers, turn them into superfans and how to ignite those fans so they are ones promoting your work. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight  is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon.   Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.   If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they’re located. For more information, visit our Conference Home Page.   Now, go write and publish.   Host Bio:   Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

How to Sell Books by the Truckload on Amazon | Adventures in Visibility If you're an author or entrepreneur/author, you want to sell more books, right? In this episode of Adventures In Visibility I welcome Penny Sansevieri, Founder and CEO of Author Marketing Experts. We are going to address what you must know in order to get more visibility so your books get found, on Amazon. Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author's message into the online community. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. On the Hangout Penny and I discuss: - How to consistently boost sales of your book. - What triggers more sales at Amazon? We'll dig deep to uncover easy things you can do that will make a significant difference. - Why Free is your best sales tool - Triple and quadruple the amount of reader reviews you get for your book. - PLUS: the latest changes at Amazon Watch the video here: http://denisewakeman.com/hoa/how-to-sell-books-on-amazon-penny-sansevieri/ Connect with Penny: Twitter: http://twitter.com/Bookgal Website: http://www.amarketingexpert.com Facebook: http://www.facebook.com/bookmarketingame HuffPo: http://www.huffingtonpost.com/penny-c-sansevieri Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the "leading guide to everything Internet" AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. AME has had nine recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@amarketingexpert.com Copyright ã 2009 Penny C. Sansevieri

Two PR Pros and authors, Penny C. Sansevieri and Phyllis Caddell-M will discuss the online tips and hot new techniques in PR and book marketing today! Hot, Hot Show with top industry experts! www.redhotinternetpublicity and www.pcpublicrelations.com are their sites.