The Thoughtful Entrepreneur

How to Scale Your Business and Build Effective Teams: In-Depth Insights from Aaron Goodwin of Your Modern LegacyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Aaron Goodwin, Founder & CEO of Your Modern Legacy, to explore how business owners can strategically scale, hire, and build systems that free them to work on their business, not just in it.Scaling Strategy, Delegation, and MindsetAaron introduces a stage-based approach to scaling: $0–1M emphasizes sales and marketing, $1–3M prioritizes team building, and $3–8M requires systematization. He stresses that each stage brings its own challenges, and what brought you success at one level won't necessarily work for the next. Clarity about your current business stage is essential for targeted growth.To unlock growth, Aaron recommends a practical four-step hiring framework—role definition, structured screening, skills assessments, and behavioral interviews—designed for consistency and long-term fit. He further urges business owners to perform a time audit, tracking their tasks to reveal where delegation is needed. Doing so helps free up the founder's time for strategic priorities.Aaron also advocates for a “future-self” mindset: begin living in alignment with your vision of leadership today. Simple actions—outsourcing non-core tasks, documenting systems, and making hiring decisions aligned with your goals—signal to your brain and your team that you're committed to elevating your business. That alignment, he explains, is what powers growth and leads to lasting freedom.About Aaron GoodwinAaron Goodwin is the Founder & CEO of Your Modern Legacy, a coaching and training firm helping entrepreneurs scale intentionally, build effective teams, and reclaim time for strategic growth.About Your Modern LegacyYour Modern Legacy offers free tools like the Four‑Step Interview Guide, monthly webinars, and customized coaching for CEOs aiming to build legacy-driven, team-powered businesses.Links Mentioned in This EpisodeAaron's LinkedIn ProfileYour Modern LegacyKey Episode HighlightsRevenue Stage Strategy: Tailor systems and team-building to your growth stage.Structured Hiring: Four-step interview framework prevents costly mistakes.Time Audit Insight: Reveals tasks that hinder growth and freedom.Delegation by Design: Document processes before assigning to others.Future-Self Mindset: Act “as if” to align daily decisions with long-term goals.ConclusionScaling your business is a strategic journey shaped by vision, clarity, and discipline. Aaron Goodwin's playbook—focused on stage-specific systems, structured hiring, time mastery, and future-oriented mindset—proves that sustainable growth and lasting legacy begin with intentional action.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you.

Sales Mastery in the Modern Era with Navid MomeniIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Navid Momeni, Founder and CEO of Sales Guru Global and author of How to Become a Sales Master. Navid dives into what sets top-performing sales professionals apart in today's market—emphasizing curiosity, empathy, and the relentless pursuit of growth. He shares how modern sales is about problem-finding over problem-solving, and why consistency, coachability, and a “growth mindset” are essential for success.Mastering Sales in Today's Evolving LandscapeNavid emphasizes that modern sales professionals excel through curiosity, in-depth research, and empathetic listening. Instead of pushing products, they act as trusted advisors who uncover client challenges and tailor meaningful solutions. These skills transform sales conversations into opportunities for connection, clarity, and trust-building.He also explains the importance of daily habits like tracking activity, refining objection handling, and practicing consistent follow-up. The concept of “clobbering”—relentless repetition and feedback—helps salespeople build muscle memory and improve performance over time. Navid stresses that coachability and consistency are key markers of lasting success.Lastly, Navid highlights the human side of selling—resilience, adaptability, and giving back. He believes sales mastery includes a responsibility to uplift others, which is why 100% of proceeds from his book are donated to charity. His holistic view of growth as both personal and professional sets a powerful standard for sales leaders today.About Navid Momeni:Navid Momeni is the Founder and CEO of Sales Guru Global and the author of How to Become a Sales Master. He brings over a decade of experience coaching sales teams and individuals to elevate their performance and mindset. Navid's training emphasizes skill development, resilience, and continuous learning.About Sales Guru Global:Sales Guru Global delivers customized sales training and consulting for startups, SMBs, and enterprise clients. The company offers go-to-market strategy support, sales team workshops, and 1:1 coaching programs to accelerate sales performance.Links Mentioned in this Episode:Navid Momeni on LinkedInSales Guru Global WebsiteKey Episode Highlights:Why curiosity and empathy are today's most valuable sales traitsHow to develop resilience and coachability in your sales careerWhat “clobbering” means and why it drives masteryThe importance of continuous skill upgrades and self-reflectionHow Navid's book contributes to global charitable causesConclusionJosh and Navid explore how mastering sales in today's world requires both strategic thinking and emotional intelligence. From diagnosing hidden challenges to building lasting client trust, Navid's approach equips listeners with actionable tactics and a mindset for growth.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are

How Supliful is Empowering the Next Generation of E-Commerce Entrepreneurs with Martins LasmanisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Martins Lasmanis, Co-founder and CEO of Supliful. Martins shares how his innovative platform is transforming the way small and mid-sized businesses launch and scale fast-moving consumer goods (FMCG) brands. From his love for binge-worthy shows and mystery novels to his deep e-commerce insights, Martins offers a compelling look at how Supliful removes the barriers for modern entrepreneurs.How Supliful Streamlines Success for E-Commerce BrandsMartins built Supliful with a clear mission: make it easier for entrepreneurs to launch product-based businesses. Supliful offers a robust white-label catalog of over 250 items—from skincare and supplements to specialty coffee and pet care—all without requiring upfront inventory costs. Supliful handles fulfillment and shipping, allowing business owners to focus on branding and growth. By sourcing locally within the U.S., the company also shields clients from global supply chain disruptions while ensuring fast delivery.In a landscape where margins are thin and consumers expect transparency and speed, Supliful provides a game-changing solution. Martins advises staying calm and adaptive, using tools like Supliful to test products quickly, optimize operations, and meet rising customer expectations. With real-time analytics and educational resources, entrepreneurs can refine their strategies and scale faster with minimal risk.Actionable Strategies and the Future of E-CommerceMartins shares tactical tips that any e-commerce leader can use. To increase average order value, he suggests bundling complementary products—like pairing skincare serums with cleansers—at checkout. Brands using this strategy have seen up to a 30% lift in AOV. Martins also recommends leveraging Supliful's analytics to make informed decisions, encouraging entrepreneurs to iterate based on customer feedback.The future of e-commerce, according to Martins, lies in the rise of solo founders, niche micro-brands, and consumer demand for transparency. Supliful empowers lean teams to build powerful brands without logistical headaches. Entrepreneurs can browse products, customize branding, and launch online in days, not months. One inspiring user started from a parent's basement and grew into a seven-figure brand with Supliful's support.About Martins Lasmanis:Martins Lasmanis is the Co-founder and CEO of Supliful, a platform that enables entrepreneurs to build white-label FMCG brands with no upfront inventory. He brings passion, curiosity, and a deep understanding of e-commerce to his leadership, helping thousands of founders launch and grow their businesses with ease.About Supliful:Supliful is a white-label e-commerce platform that allows users to sell over 250 curated products without managing inventory or fulfillment. By focusing on U.S.-based manufacturing and rapid go-to-market capabilities, Supliful helps entrepreneurs minimize risk and scale faster.Links Mentioned in this Episode:Martins Lasmanis on LinkedInSupliful WebsiteEpisode Highlights:Why Supliful is a game-changer for launching FMCG brandsHow to raise average order value using complementary productsStrategies for navigating e-commerce challenges in 2024The rise of solo founders and...

Mastering Disaster Preparedness and Business Continuity: Expert Insights from Kenneth EdmondsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Kenneth Edmonds, CEO & Founder of 22nd Century Management, to explore the critical importance of disaster preparedness and business continuity. Kenneth shares his extensive experience helping companies safeguard operations, prevent catastrophic losses, and create actionable strategies for resilience. From cybersecurity threats to natural disasters, this conversation is a powerful wake-up call for any business owner who wants to protect their people, profits, and reputation.Why Disaster Planning Is Non-NegotiableKenneth emphasizes that proactive disaster planning is not just a safety net—it's a business imperative. With 40% of businesses never reopening after a major disaster, the stakes couldn't be higher. He illustrates this with the story of a limousine company that survived 9/11 thanks to a well-executed plan, gaining a competitive advantage while others faltered. Kenneth urges leaders to treat disaster planning as an ongoing process that builds organizational readiness and agility.He breaks down how companies can identify critical functions, assess vulnerabilities, and use tools like AI to inform risk assessments. Kenneth also highlights often-overlooked areas, such as untested data backups and vague communication protocols, that can make or break recovery efforts. His advice: test, revise, and engage your team regularly to ensure your plan is both comprehensive and executable.From creating incident command structures to running simulation drills, Kenneth lays out a roadmap that transforms disaster planning from a dusty binder into a dynamic, life-saving strategy. His expert insights help leaders prepare for the worst while empowering their teams to act with clarity and confidence when crises hit.About Kenneth Edmonds:Kenneth Edmonds is the CEO & Founder of 22nd Century Management and a seasoned disaster preparedness expert. With decades of experience, Kenneth has helped businesses develop comprehensive continuity plans, mitigate risk, and navigate crises with confidence. His work integrates AI-driven assessments, team training, and best-in-class frameworks to help organizations stay resilient in the face of any disruption.About 22nd Century Management:22nd Century Management specializes in disaster preparedness, business continuity planning, and risk mitigation for businesses of all sizes. With a hands-on, customized approach, the firm helps clients protect their operations, empower their teams, and stay competitive even in times of crisis.Links Mentioned in this Episode:Kenneth Edmonds on LinkedIn22nd Century Management WebsiteEpisode Highlights:40% of businesses never reopen after a major disasterKey elements of a comprehensive disaster planReal-world case study: A limo company's survival post-9/11Why cybersecurity insurance and tested backups are crucialBuilding incident command structures and running simulationsConclusionKenneth Edmonds delivers a compelling message: disaster planning isn't optional, it's essential. His strategies help businesses not only survive the unexpected but emerge stronger and more competitive. This episode is a must-listen for leaders ready to safeguard their future...

How Paralex is Revolutionizing Legal Services for Small Business Owners: Insights from the Podcast with Stephen CandelmoIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Stephen Candelmo, CEO of Paralex, about transforming how small businesses access legal services. Stephen shares how his passion for both law and technology led to founding Paralex, a platform that blends AI efficiency with human legal expertise. Listeners will also enjoy a unique personal twist—Stephen's love for sourdough baking, which serves as a powerful metaphor for entrepreneurship.Legal Support, AI Innovation, and the Small Business AdvantageStephen opens the conversation by discussing his deep passion for cooking—particularly sourdough—and how its patience and care reflect the same mindset needed in running a business. This leads into a broader discussion about the common legal hurdles small business owners face, from high costs to confusing language and delayed service.Paralex addresses these challenges through a hybrid model. AI handles client intake and document preparation quickly and affordably, while licensed attorneys review and finalize every document to ensure legal integrity. This approach offers transparency, fixed pricing, and a human touch—making legal support accessible and reliable for entrepreneurs.Stephen walks listeners through the user journey on the Paralex platform, from submitting a request to receiving attorney-reviewed documents. He also offers valuable advice on what to look for in legal tech platforms and why having the right legal foundation early on is crucial for long-term success.About Stephen Candelmo:Stephen Candelmo is the Founder and CEO of Paralex and a seasoned corporate attorney with nearly three decades of experience. His mission is to democratize legal access for small businesses by merging cutting-edge technology with legal professionalism. Through Paralex, Stephen is making legal services faster, more affordable, and approachable for entrepreneurs.About Paralex:Paralex is an AI-powered legal platform designed to provide small business owners with quick, affordable, and attorney-reviewed legal documents. Combining automation and professional oversight, Paralex simplifies legal services without compromising quality.Links Mentioned in this Episode:Stephen Candelmo on LinkedInParalex WebsiteEpisode Highlights:How sourdough baking relates to business and legal careThe biggest legal hurdles for small business ownersHow AI and human expertise combine on the Paralex platformA step-by-step look at how Paralex worksTips for choosing and using legal tech as a small businessConclusionStephen Candelmo shares a compelling vision for the future of legal services—one where small businesses are no longer priced out or left confused by legal complexities. By combining advanced AI with expert legal review, Paralex sets a new standard for accessibility and quality in the legal tech space.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Finding Purpose and Fulfillment in Midlife: Insights from Adam Landrum of "Made to Matter"In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Landrum, Founder & Coach of Made to Matter. Adam opens up about his own midlife journey and how he now helps men redefine success, discover purpose, and create lives filled with meaning and adventure. Drawing from his coaching experience and his book, The Life That Matters Manifesto, Adam provides actionable steps for men ready to move beyond the midlife "crisis" into a season of personal transformation.Redefining Identity, Embracing Vulnerability, and Creating a Life That MattersAdam Landrum challenges the outdated notion that midlife signifies decline, sharing how selling his business triggered a personal identity shift that ultimately opened the door to deeper meaning. He invites men to explore their true desires and define success beyond titles and achievements. For Adam, midlife isn't an ending—it's a launchpad for reinvention.He emphasizes the growing cultural embrace of vulnerability and emotional openness among men. Through tools like journaling, coaching, and honest conversations, Adam encourages emotional literacy and connection. These elements are essential to navigating personal transformation with clarity and courage.Central to Adam's message is his purpose-vision-mission framework featured in The Life That Matters Manifesto. He urges men to find alignment through meaningful work, personal adventure, and intentional action. Whether it's launching a project or taking a trip, fulfillment starts with defining what truly matters and taking bold steps in that direction.About Adam Landrum:Adam Landrum is a seasoned executive coach with over 1,000 coaching hours. Since 2016, he has guided leaders ranging from Fortune 100 executives to entrepreneurs. With two executive coaching certifications, he specializes in helping men in their second half of life find more purpose, fulfillment, and the courage to pursue their vision. He is the author of The Life That Matters Manifesto: 11 Principles to Know and Commit to Live a Life That Matters, a guide to living with purpose and meaning. After selling his advertising agency in 2023, Adam dedicated himself fully to coaching, using his business background to help men boldly step into their next chapter.About Made to Matter:Made to Matter is a coaching and resource platform designed to help men in midlife rediscover purpose, meaning, and adventure. Through structured coaching, books, and workbooks, Adam Landrum equips clients with the tools to build lives filled with clarity and impact.Links Mentioned in this Episode:Adam Landrum on LinkedInMade to Matter WebsiteEpisode Highlights:Redefining identity after a career shift or retirementEmbracing vulnerability and emotional intelligence for growthDeveloping purpose, vision, and mission statementsThe role of adventure and meaningful work in midlifeAdam's 13-week coaching program and personal transformation processConclusionJosh and Adam's conversation sheds light on the rich possibilities that midlife offers. From reclaiming identity to embracing personal growth and adventure, Adam's coaching empowers men to live lives aligned with their core values and deeper desires. If you're...

Empowering Women in Wealth: Actionable Financial Strategies from Michelle TaylorIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Michelle Taylor, Founder of Women in Wealth. Michelle shares practical, actionable strategies that help women business owners take control of their finances, maximize tax efficiency, and build long-term wealth. Her insights, grounded in real-world experience, highlight the importance of education, community, and redefining wealth on your own terms.Financial Clarity and Confidence for Women EntrepreneursMichelle Taylor opens the conversation by reflecting on her travels through Spain—an experience that underscored how true wealth isn't just about numbers, but how we experience life. She describes immersing herself in authentic local culture and using that perspective to reframe how we define financial success. For Michelle, travel highlights the importance of aligning spending with personal values, a theme central to her approach in working with women entrepreneurs.This insight carries over into the mission of Women in Wealth, the financial advisory firm Michelle founded to empower women to take control of their finances with confidence. With a client base made up of 95% entrepreneurs, Michelle understands the nuanced challenges women face in balancing personal and business wealth. She emphasizes that business owners should view their enterprises not as separate from wealth-building—but as the foundation of it.Throughout the episode, Michelle breaks down complex financial concepts into actionable strategies, including how to structure investments, optimize tax savings, and use family involvement for long-term planning. She reinforces the importance of education and community in closing the financial confidence gap for women. By fostering a safe space where women can ask questions, share experiences, and connect with vetted professionals, Michelle provides a unique, holistic approach to personal and business finance.About Michelle Taylor:Michelle Taylor is the Founder of Women in Wealth, where she helps women business owners gain financial clarity, optimize their wealth strategies, and build a supportive community. She blends expert guidance with a human-first approach, helping clients align their financial decisions with their personal values and business goals.About Women in Wealth:Women in Wealth is a financial advisory and education firm dedicated to empowering women entrepreneurs. Through workshops, strategic planning, and a network of vetted professionals, Women in Wealth equips clients with the tools and confidence to take charge of their financial future.Links Mentioned in this Episode:Michelle Taylor on LinkedInWomen in Wealth WebsiteTalk Wealthy to Me PodcastEpisode Highlights:Travel as a metaphor for aligning spending with valuesThe mission behind Women in Wealth and its focus on women entrepreneursTax-smart strategies like the Augusta Rule and paying your childrenRedefining wealth through personal values and small luxuriesThe importance of financial community and continued educationConclusionJosh and Michelle's conversation is a valuable roadmap for women entrepreneurs seeking to grow, protect, and...

Taking Action and Overcoming Procrastination: Insights from Coach Lori Anne De Iulio CasdiaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Coach Lori Anne De Iulio Casdia, Coach & Strategist and the founder of LDC Strategies. Coach Lori Anne offers a powerful and relatable framework for breaking free from procrastination, embracing your unique gifts, and taking meaningful action toward your personal and professional goals. Her advice blends actionable strategies, mindset shifts, and real-life examples to help listeners navigate chaos with clarity and courage.Stepping Into Action with Clarity and ConfidenceCoach Lori Anne opens the conversation with a personal story about learning to ride a motorcycle—an act that became a metaphor for facing fear and moving forward. She emphasizes that fear is often a signal of growth, and taking the first step (no matter how small) is the key to overcoming inertia. From visualizing success to setting public intentions, she lays out simple yet effective ways to gain momentum.She also speaks about the importance of uncovering and celebrating your unique gifts, rather than conforming to outside expectations. Lori Anne encourages listeners to focus on their strengths, seek feedback, and let go of comparison. Authenticity, she says, is what attracts the right opportunities and people.From there, she dives into the psychology of procrastination, calling out the “Super Bowl Syndrome” of jumping from task to task without finishing any. Through small deadlines, single-tasking, and accountability tracking, she provides practical tools to stop procrastinating and start progressing. Her insights are a masterclass in aligning your priorities and energy with your long-term goals.About Coach Lori Anne De Iulio Casdia:Coach Lori Anne De Iulio Casdia is a Transformational Success Coach & Strategist, #1 International Best-Selling and Award-Winning Author, and radio personality of Healthy Lifestyle with Lori Anne. As the founder of LDC Strategies, she empowers individuals and organizations to take bold, aligned action and soar to success. Known for her dynamic, interactive speaking style, Lori Anne delivers transformative experiences grounded in mindset, vision, and authentic leadership.About LDC Strategies:LDC Strategies offers professional coaching and consulting services focused on helping individuals and organizations clarify their vision, build confidence, and execute purpose-driven strategies. Coach Lori Anne blends practical guidance with mindset work to support clients in creating impactful, fulfilling success.Links Mentioned in this Episode:Coach Lori Anne on LinkedInLDC Strategies WebsiteEpisode Highlights:A personal story on facing fear and taking the first step toward actionHow to uncover and leverage your unique gifts and strengthsDisrupting procrastination with practical tools and mindset shiftsThe importance of priority management and a “not-to-do” listNavigating chaos by focusing on what's within your controlConclusionJosh and Lori Anne's conversation is a motivational blueprint for anyone stuck in indecision or overwhelmed by distractions. With insights on overcoming fear, celebrating individuality, and disrupting procrastination, Coach Lori Anne empowers listeners to reclaim their momentum....

Navigating the Evolving Landscape of Cybersecurity and AI: In-Depth Insights from Rick JordanIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Rick Jordan, speaker, coach, and Founder & CEO of ReachOut Technology. Rick unpacks the rapidly changing worlds of cybersecurity and artificial intelligence, and how business leaders can stay proactive in protecting their organizations. With practical advice, personal stories, and big-picture strategy, Rick shares what it really takes to succeed—and stay secure—in a digital-first world.Exploring the Human and Technical Sides of CybersecurityThe conversation begins on a personal note as Rick shares how technology, particularly gaming, creates meaningful connections with his daughter. Josh adds how gaming fosters deeper bonds in his own family, highlighting the positive impact of shared digital experiences. This sets the stage for the bigger conversation—how the human element influences technology, cybersecurity, and communication.Rick explains how ReachOut Technology addresses cybersecurity for small and mid-sized businesses by offering enterprise-level solutions through a clear and trusted brand. He shares his unique growth-by-acquisition strategy, integrating smaller IT service providers to create a unified, scalable, and culturally aligned company. He also outlines how his team helps SMBs implement practical steps like MFA, employee security training, and credit freezes to reduce risks from modern cyber threats.A consistent theme throughout the episode is the power of communication—whether between parents and kids or tech leaders and their teams. Rick emphasizes that cybersecurity is as much about people as it is about technology. His mission is to equip leaders with both the technical knowledge and communication skills needed to safeguard their organizations in an AI-driven world.About Rick Jordan:Rick Jordan is a nationally recognized speaker, coach, and cybersecurity expert. As the CEO of ReachOut Technology, Rick is committed to simplifying cybersecurity for SMBs and helping leaders take practical steps to protect their teams. He's also a media personality and author, using his platform to educate and inspire through books, interviews, and keynotes.About ReachOut Technology:ReachOut Technology is a managed IT and cybersecurity company that provides enterprise-level protection and support to small and mid-sized businesses. Through a unique acquisition strategy and customer-focused approach, ReachOut is creating a household name in the fragmented IT space.Links Mentioned in this Episode:Rick Jordan's WebsiteRick Jordan on LinkedInReachOut Technology WebsiteEpisode Highlights:The personal and professional ways technology fosters connectionHow ReachOut Technology is scaling through strategic acquisitionsThe biggest cybersecurity threats and why phishing remains a top concernWhy MFA and security awareness training are no longer optionalThe importance of communication in driving cultural change around cybersecurityConclusionJosh and Rick's conversation bridges the gap between technology and human behavior. From protecting digital assets to creating stronger family connections, Rick emphasizes the need for both technical tools and empathetic...

Building High-Performing WordPress Sites: Insights from Meeky Hwang, CEO of NdevrIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Meeky Hwang, CEO and Co-Founder of Ndevr, a development firm specializing in high-performing WordPress solutions. Meeky shares how digital publishers can scale effectively, the "three-legged stool" framework for site success, and how to secure and optimize WordPress for high traffic and e-commerce.The Three-Legged Stool of WordPress SuccessMeeky emphasizes that a successful WordPress site rests on three foundational pillars: audience experience, editor experience, and developer experience. For site visitors, speed, mobile responsiveness, and accessibility are crucial. A seamless front-end experience keeps users engaged and ensures compliance with accessibility standards.From an editorial standpoint, she advises leveraging the Gutenberg block editor and custom workflows to streamline publishing. An intuitive backend not only enhances productivity but also reduces content errors and improves team morale. Editors need tools that fit their workflow, not ones they must work around.For developers, Meeky recommends maintaining a clean codebase, using version control systems like Git, and implementing continuous integration and deployment pipelines. This technical foundation supports performance, security, and scalability—especially critical for high-traffic sites. All three experiences must work in harmony for a WordPress site to perform at its best.About Meeky Hwang:Meeky Hwang is the CEO and Co-Founder of Ndevr, a WordPress development agency trusted by leading digital media and enterprise companies. With over 20 years of experience in web development and open-source technology, she specializes in optimizing complex digital ecosystems, strengthening DevOps, and aligning technology decisions with business goals. A passionate advocate for women in tech, Meeky is also a frequent contributor to Forbes, BuiltIn, and Thrive Global, where she shares leadership and digital strategy insights.About Ndevr:Ndevr is a WordPress development agency focused on high-traffic digital publishers and WooCommerce-driven e-commerce businesses. Their services include site audits, performance optimization, custom development, and strategic consulting.Links Mentioned in this Episode:Meeky Hwang on LinkedInNdevr Official WebsiteEpisode Highlights:The "three-legged stool" framework: audience, editor, and developer experience.Key WordPress best practices for high traffic and enterprise-grade publishing.How Ndevr grows through partnerships and referrals.WooCommerce security and performance strategies.Why regular audits and managed hosting are essential for WordPress success.ConclusionJosh and Meeky highlight the importance of strategic infrastructure and balanced user experiences in building successful WordPress sites. From scalability to security, Ndevr's insights provide a blueprint for digital publishers and e-commerce leaders aiming to optimize performance. Whether you're a growing brand or a seasoned media company, implementing Meeky's advice will help future-proof your web presence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are...

Unlocking Influencer Marketing: A Conversation with Adam Rivietz of #PaidIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Rivietz, CSO and Co-Founder of #Paid, a platform revolutionizing influencer marketing by connecting brands with vetted creators. Adam shares how influencer marketing has evolved, the top challenges brands face, and how to approach creator partnerships more strategically.Navigating the Influencer Marketing LandscapeAdam opens the episode by reflecting on his personal journey, including how he overcame a fear of public speaking through stand-up comedy. This experience, he explains, mirrors the importance of authenticity—a key component in successful influencer marketing. Adam emphasizes that storytelling and genuine experiences resonate deeply, both on stage and in branded content.He goes on to describe the early skepticism brands had toward influencer marketing in 2014, and how platforms like #Paid have helped shift that perception. Today, brands recognize the value of creator-driven campaigns that feel native and personal. Adam discusses how declining organic reach, the rising cost of ads, and content fatigue are major challenges marketers face.#Paid addresses these issues by connecting brands with vetted creators who deliver authentic content and better engagement. The platform also enables creator licensing, allowing brands to run ads through influencers' accounts—boosting trust and conversion rates. Adam notes that enterprise brands and agencies, particularly those with mature digital strategies, benefit most from using #Paid.About Adam Rivietz:Adam Rivietz is the Chief Strategy Officer and Co-Founder of #Paid. He leads the company's strategic direction and is passionate about helping brands scale through authentic creator partnerships.About #Paid:#Paid is a creator marketing platform designed to help enterprise brands and agencies manage influencer campaigns at scale. With a focus on authenticity, #Paid offers tools for creator discovery, campaign execution, and paid media integration.Links Mentioned in this Episode:Adam Rivietz on LinkedIn#Paid Official WebsiteEpisode Highlights:Adam's personal growth journey from public speaking fear to stand-up comedy.The evolution and current state of influencer marketing.How #Paid helps brands overcome content, reach, and advertising challenges.The role of authenticity and creator licensing in successful campaigns.Why enterprise brands and agencies benefit most from #Paid's offerings.ConclusionJosh and Adam highlight a clear truth: authentic, creator-led campaigns are the future of digital marketing. Platforms like #Paid empower brands and agencies to scale these efforts effectively. Whether you're new to influencer marketing or looking to optimize your strategy, building real relationships with creators is the key to driving meaningful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for...

Why Modern B2B Sales Starts with Founders: Insights from Gabe Lullo of AlleyoopOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Gabe Lullo, CEO of Alleyoop, a leading B2B sales development company. Gabe dives into the critical strategies that modern founders and sales teams need to adopt—covering everything from founder-led sales and shifting lead generation tactics to building authentic engagement through personal branding. This episode is a goldmine for startup founders, sales leaders, and anyone aiming to scale their outbound strategy with more precision and impact.Building a Modern B2B Sales EngineGabe emphasizes that founders must be on the front lines of sales early in their journey. Founders bring unmatched product knowledge and passion that resonates with early customers and helps shape go-to-market messaging. These firsthand sales experiences offer valuable insight into what prospects actually care about, allowing for real-time iteration and refinement. Gabe cautions against hiring a VP of Sales too early—founders need to establish a repeatable, scalable process before expanding the team.In today's sales environment, traditional cold emailing is losing its edge due to regulation and deliverability challenges. Gabe recommends a return to high-impact basics: cold calling and content creation. Phone calls allow for real-time, human interaction, while content—especially on LinkedIn—builds trust and positions founders as thought leaders. Gabe practices what he preaches with his consistent posting strategy and his podcast, Do Hard Things, which highlights authentic stories of grit and resilience.Gabe also explains how Alleyoop helps B2B companies bridge the gap between marketing and sales. Their done-for-you systems manage appointment setting, lead qualification, and process optimization for clients ranging from startups to giants like Adobe and Zoom Info. For founders ready to scale their outreach, Gabe recommends focusing on authenticity, strategic connection building, and consistent engagement to generate high-quality pipeline.About Gabe LulloGabe Lullo is a seasoned entrepreneur and executive with deep expertise in sales, marketing, recruiting, and management. After graduating from the Barney School of Business at the University of Hartford, he launched his own sales, training, and marketing firm, which he successfully ran for over a decade. Gabe has also had a notable career in executive recruiting, expanding placements across IT, software development, sales, customer success, and executive leadership. As CEO of Alleyoop, he focuses on company culture, customer success, and scalable sales systems.About AlleyoopAlleyoop builds high-performing sales development systems for B2B clients. Their services include lead qualification, appointment setting, and outbound process design tailored for scalable growth.Links Mentioned in this EpisodeAlleyoop WebsiteGabe Lullo on LinkedInEpisode HighlightsFounders must lead sales to learn and iterate earlyCold calling and content outperform traditional cold emailLinkedIn content builds brand and trustAlleyoop connects marketing to sales with proven systemsAuthentic storytelling drives long-term engagementConclusionGabe Lullo delivers a compelling roadmap for building and scaling a sales engine rooted in authenticity, process, and founder-led momentum.

Mastering Communication and Overcoming Anxiety: In-Depth Insights from Scott RameyEffective communication is the cornerstone of personal and professional success, yet for many, it's a source of anxiety and self-doubt. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Scott Ramey, Founder of The Scott Ramey Group, to explore the transformative power of authentic communication, the journey from anxiety to confidence, and actionable strategies for personal growth. Drawing from Scott's decades of experience and his own struggles with speech anxiety, this episode offers a roadmap for anyone seeking to communicate with clarity, authenticity, and impact.Scott Ramey's Journey: From Anxiety to AuthorityScott Ramey's story is a powerful example of how communication skills can be developed over time, even for those who struggle with anxiety. Early in his career, Scott faced intense speech anxiety, but he transformed this weakness into a superpower, eventually becoming a communication coach. His story emphasizes that vulnerability is universal—successful leaders and communicators also face these challenges, but with the right mindset and tools, anyone can become a confident speaker.The core of Scott's teaching is that communication is about authenticity, not performance. He encourages people to embrace their true selves, moving away from the anxiety of pretending or trying to meet external expectations. As Scott notes, “You don't have to say things that don't resonate with your true feelings,” and embracing this authenticity can significantly improve confidence and communication.In addition to personal transformation, Scott emphasizes practical exercises, such as the Three-Column Method, to help individuals align their authentic self with their projected persona. By writing down the image they project, the vulnerabilities they hide, and the costs of these misalignments, individuals can gain clarity on their communication and begin to foster more genuine interactions.About Scott RameyScott Ramey is the Founder of The Scott Ramey Group, a coaching practice dedicated to helping individuals overcome communication anxiety, build confidence, and lead with authenticity. With over two decades of experience in personal growth and communication coaching, Scott empowers clients to navigate public speaking, leadership communication, and performance anxiety.About The Scott Ramey GroupThe Scott Ramey Group provides personalized coaching, workshops, and resources designed to help individuals master their communication skills. Specializing in overcoming anxiety, building confidence, and fostering authenticity in both personal and professional contexts, The Scott Ramey Group supports clients in improving their speaking, leadership, and interpersonal communication.Links Mentioned in This EpisodeThe Scott Ramey Group WebsiteScott Ramey on LinkedInKey Episode HighlightsVulnerability is Universal: Even successful communicators experience anxiety—growth is possible with the right...

Unlocking Success in Engineering and Construction: Insights from Ryan Labus of Pro Engineering ConsultingIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Ryan Labus, Director of Business Development at Pro Engineering Consulting, to discuss the challenges and opportunities in the engineering and construction industries. With a unique blend of hands-on construction experience and business development expertise, Ryan provides valuable insights into how engineering and architecture professionals can stay ahead of industry trends, foster meaningful relationships, and ensure project success. This episode is packed with actionable advice for anyone in or looking to enter the engineering, construction, or development sectors.The Role of Engineering in Construction: Bridging Collaboration and InnovationRyan Labus highlights the importance of collaboration between architects and engineers for successful project outcomes. He compares engineers to the bass player in a band—supporting the architect's lead while providing the technical expertise needed to bring a project to life. While architects focus on the vision and regulatory compliance, engineers ensure that the plans are technically feasible, safe, and code-compliant. Ryan emphasizes that the best projects are built on mutual respect and open communication between these two vital disciplines.In addition to collaboration, Ryan discusses the role of mechanical engineering in construction, which often goes beyond HVAC systems to include energy efficiency, building automation, and sustainability. He encourages firms to embrace innovative solutions in these areas to stay competitive and reduce long-term operational costs. For engineers and architects, early and open communication helps avoid costly delays and ensures that projects are delivered on time and within budget.Ryan's advice to those involved in the engineering and construction space is to foster a collaborative environment where innovation can thrive. Effective project management and leveraging the strengths of each discipline are critical to long-term success.About Ryan LabusRyan Labus is the Director of Business Development at Pro Engineering Consulting. With a background in construction project management and business development, Ryan brings hands-on experience and a strategic mindset to his role. His expertise lies in building relationships, fostering partnerships, and driving growth in the engineering and construction sectors.About Pro Engineering ConsultingPro Engineering Consulting is a full-service, multidisciplinary engineering firm specializing in mechanical, electrical, plumbing (MEP), and structural engineering. With a strong track record in residential, commercial, and mixed-use developments, Pro Engineering Consulting offers engineering solutions that ensure safety, efficiency, and compliance from concept to completion.Links Mentioned in This EpisodePro Engineering Consulting WebsiteRyan Labus on LinkedInKey Episode...

Mastering Healthcare Marketing: Expert Insights from Jake Sucoff, Founder of Patient ProcureIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Jake Sucoff, Founder of Patient Procure, to discuss the unique challenges healthcare providers face in marketing their services effectively. With a focus on digital marketing strategies, Jake offers actionable advice on how healthcare organizations—from solo practitioners to multi-state groups—can connect with patients through personalized, results-driven marketing. This episode provides invaluable insights into how healthcare professionals can optimize their marketing efforts and engage more effectively with their target audiences.Understanding the Unique Challenges of Healthcare MarketingHealthcare marketing is different from any other industry, and Jake Sucoff emphasizes this difference as one of the most critical factors for healthcare providers to consider when developing marketing strategies. Key to healthcare marketing is navigating complex regulations, such as HIPAA and other privacy laws, that limit how patient data can be used in marketing efforts. The stakes are higher because patients are not just purchasing a product—they are making life-altering decisions about their health. Additionally, healthcare marketing must build trust and authority to demonstrate the provider's expertise and reliability.One common misconception Jake encounters is that physicians believe their medical expertise automatically qualifies them to handle their own marketing. He compares this to representing oneself in court, emphasizing that marketing is a specialized skill. Professional marketing assistance is essential to avoid costly mistakes and ensure the correct strategies are used to reach and convert patients.Jake's actionable advice is simple but effective: Recognize that marketing is a distinct field and invest in expertise to bridge the gap between healthcare services and patients.About Jake SucoffJake Sucoff is the Founder of Patient Procure, a digital marketing agency specializing in the healthcare industry. With a wealth of experience in connecting healthcare professionals to patients, Jake helps practices and clinics expand their reach and grow their businesses through strategic marketing.About Patient ProcurePatient Procure is a full-service digital marketing agency dedicated to helping healthcare organizations build strong online presences. Specializing in driving patient acquisition and improving engagement, the agency provides services ranging from paid advertising and SEO to content creation and reputation management. Patient Procure partners with healthcare providers to create tailored, results-oriented marketing strategies that foster growth and improve patient care.Links Mentioned in This EpisodePatient Procure WebsiteJake Sucoff on LinkedInKey Episode HighlightsChallenges in Healthcare Marketing: Why healthcare marketing is different from other industries and why professional expertise is essential.Building Trust with Patients: How marketing in healthcare must focus on building trust and authority to make a real impact.The...

Navigating the Franchise Landscape in 2025: Expert Insights from Ryan GasawayIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ryan Gasaway, Founder of The Franchise Blueprint. Ryan shares his wealth of experience in franchising and discusses the evolving franchise landscape in 2025, offering expert advice on choosing the right franchise, managing your investment, and navigating key trends shaping the industry. The episode provides actionable insights for entrepreneurs and aspiring franchise owners who want to succeed in today's fast-changing market.Key Trends Shaping Franchising in 2025Ryan Gasaway dives into the key trends that are influencing the franchise landscape in 2025, with a particular focus on the rise of home-based businesses. As remote work becomes more entrenched, home-based franchises—both business-to-business (B2B) and business-to-consumer (B2C)—are gaining popularity. One of the most compelling reasons for this growth is the lower startup costs associated with these businesses. Without the need for expensive retail space or large staff, entrepreneurs can establish profitable operations that offer work-life balance and scalability.Another trend discussed is the booming health and wellness sector, which has seen explosive growth over the past few years. With over 700 franchise brands in this space, the demand for fitness centers, healthy food franchises, and wellness coaching is high. Ryan emphasizes that brand differentiation is crucial in this crowded space, urging potential franchisees to research competition and choose franchises that align with their values and vision for long-term success. He also highlights how corporate professionals are increasingly transitioning to franchising, driven by a desire for more control over their work life and the opportunity to invest in a system that supports them through training and operational guidance.For those exploring franchise ownership, understanding these key trends and how they intersect with personal goals is vital for making informed decisions. Ryan advises aspiring franchisees to assess their skills and motivations before choosing a franchise and to thoroughly evaluate the brand's support systems and values alignment to ensure a good fit.About Ryan GasawayRyan Gasaway is the Founder of The Franchise Blueprint, a consulting firm dedicated to helping aspiring franchise owners navigate the complexities of the franchise landscape. With years of experience in the industry, Ryan provides tailored advice to individuals looking to invest in a franchise that suits their skills and long-term business goals.About The Franchise BlueprintThe Franchise Blueprint is a consulting firm focused on guiding entrepreneurs through the process of franchise ownership. The firm offers expert advice on selecting the right franchise, understanding franchise systems, and overcoming challenges in the ownership journey. With a focus on personalized, pressure-free guidance, The Franchise Blueprint empowers clients to make informed decisions about their business ventures.Links Mentioned in This EpisodeThe Franchise Blueprint WebsiteRyan Gasaway on LinkedInKey Episode HighlightsThe Rise of Home-Based...

Navigating Clinical Trials for Medical Device Startups: Insights from Julio Martinez-Clark of bioaccess®In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Julio Martinez-Clark, Founder and CEO of bioaccess®, to explore the challenges medical device startups face in navigating early-phase clinical trials. Julio draws on his extensive experience to explain how bioaccess® is helping companies conduct trials in Latin America as a strategic alternative to the U.S., offering startups an efficient and cost-effective way to progress. The conversation dives into the intricacies of regulatory compliance, data quality, and patient recruitment, offering critical insights for innovators looking to accelerate their time to market.Overcoming the Challenges of Medical Device Clinical TrialsJulio Martinez-Clark explains the complex journey from medical device innovation to market. He highlights that medical device development is often capital-intensive and time-consuming, with startups typically relying on grants in the early stages before needing millions to fund animal studies, human trials, and regulatory submissions. One of the biggest challenges that startups face is meeting investor expectations for rapid progress and clear milestones, particularly with the ultimate goal of acquisition by large players such as Medtronic or Johnson & Johnson.The U.S. clinical trial process, while rigorous, is also costly, and the lengthy approval timelines add pressure for startups already constrained by limited resources. Julio stresses that many medical device innovators underestimate the amount of time it takes to secure funding, develop products, and get approval from the FDA. He also shares how crucial it is for companies to factor in the regulatory strategies and financial resources needed to navigate these challenges without facing setbacks.To overcome these challenges, startups should build long-term financial plans and strategies, preparing for what can be a long and resource-heavy journey. This proactive approach, combined with a solid regulatory strategy, ensures that startups remain on track and avoid costly delays.About Julio Martinez-ClarkJulio Martinez-Clark is the Founder and CEO of bioaccess®, a company dedicated to helping medical device startups navigate the early stages of clinical trials and regulatory approval. With years of experience in the medical device and healthcare innovation sectors, Julio provides strategic insights into accelerating time to market and achieving regulatory compliance for cutting-edge medical technologies.About bioaccess®bioaccess® is a leading contract research organization (CRO) focused on supporting medical device startups through early-phase clinical trials, particularly in Latin America. Offering a more affordable and faster approach to clinical trials, bioaccess® helps startups overcome high costs and lengthy timelines associated with U.S.-based trials while ensuring adherence to global regulatory standards and high data quality.Links Mentioned in This Episodebioaccess® WebsiteJulio Martinez-Clark on LinkedInKey Episode HighlightsThe Fractional Legal Team...

Proactive Legal Strategies for Startups: Insights from Jeff Holman of Intellectual StrategiesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Jeff Holman, Founder and CEO of Intellectual Strategies. Jeff brings over 25 years of experience in intellectual property and business law to the conversation, where he shares how startups can avoid legal pitfalls and proactively handle legal challenges. The episode highlights the importance of adopting a fractional legal team model and how early legal engagement can empower startups to make smarter, cost-effective business decisions.Building a Proactive Legal Strategy for StartupsJeff Holman explains that one of the most critical steps for startups is integrating proactive legal counsel into their business strategy. Instead of treating legal issues as emergencies, startups can benefit greatly from a fractional legal team that provides ongoing, subscription-based legal support. This approach removes the financial barriers of hourly billing and ensures that companies receive expert legal advice on issues such as intellectual property, employment law, and contracts, without the risk of unpredictable costs.A proactive legal model helps businesses avoid costly mistakes, including intellectual property infringement and marketing missteps. Jeff emphasizes that involving legal counsel early in business decisions, such as structuring contracts, launching products, or navigating advertising regulations, can prevent issues from escalating into expensive lawsuits or penalties. The fractional legal team model also ensures that businesses have access to diverse legal expertise, fostering smarter, faster decision-making while avoiding the delays often caused by working with a single attorney.Jeff shares valuable insights on the risks startups face, such as using copyrighted material or celebrity likenesses without permission, which can lead to severe legal and financial consequences. By leveraging fractional legal teams, startups can gain comprehensive support and reduce the likelihood of such mistakes, ultimately saving money in the long run. Proactive legal strategies not only safeguard the business but also empower entrepreneurs to innovate and grow confidently.About Jeff HolmanJeff Holman is the Founder and CEO of Intellectual Strategies, a firm dedicated to helping businesses navigate the complexities of intellectual property and business law. With over 25 years of experience in the field, Jeff offers expert legal counsel to startups and entrepreneurs, ensuring they make informed decisions that protect their businesses and foster long-term success.About Intellectual StrategiesIntellectual Strategies is a legal consulting firm specializing in providing proactive, fractional legal support to startups and growing businesses. The firm offers a subscription-based service that covers a range of legal needs, including intellectual property protection, contract negotiation, employment law, and more—ensuring companies can scale without fear of legal pitfalls.Links Mentioned in This EpisodeIntellectual Strategies WebsiteJeff Holman on LinkedInKey Episode HighlightsFractional Legal...

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

Navigating the CEO Journey: Expert Insights from Loic Potjes of Disruptive LeapIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Loic Potjes, Founder and Managing Partner of Disruptive Leap. Loic brings decades of executive experience and coaching insight to the conversation, sharing what it really takes to lead effectively in today's high-pressure business environment. From managing overwhelm and isolation to enhancing team engagement and time mastery, this episode offers a powerful roadmap for CEOs and founders who want to lead with greater clarity, balance, and impact.The CEO's Challenge: Moving from Reactive to Intentional LeadershipLoic opens the conversation with a personal note—his love of wine and community, especially as part of a wine club in Johannesburg. For Loic, passion outside of work fosters connection and personal renewal—qualities that matter just as much in leadership. But when the topic turns to the realities of being a CEO, the tone gets deeper: leadership is often lonely, reactive, and draining.He explains how many CEOs find themselves overwhelmed, stuck in the busyness of daily operations, and losing clarity on what truly drives business growth. According to Loic, one of the most effective strategies for reclaiming purpose and focus is to transition from reactive task management to a proactive leadership rhythm. That starts with self-awareness: understanding what energizes you, what drains you, and how to build a team that fills your gaps. By making space for strategic thinking and empowering complementary teams, CEOs can realign with their zone of genius and free themselves from burnout.Loic also discusses the power of consistent communication and engagement. Disengaged teams, he notes, are a global epidemic—with only 8% of French employees reportedly feeling engaged. To counter this, CEOs must not only lead with clarity but also create environments where employees thrive. Engagement starts at the top, and Loic shares practical steps for CEOs to model intentional leadership while nurturing team motivation and accountability.About Loic PotjesLoic Potjes is the founder and managing partner of Disruptive Leap, where he coaches CEOs and executive teams to lead with clarity, resilience, and impact. Drawing from his extensive background in leadership, Loic helps clients unlock their potential, align their priorities, and scale both personal and professional growth.About Disruptive LeapDisruptive Leap is an executive coaching firm focused on helping CEOs and leadership teams transition from reactive management to high-impact, purpose-driven leadership. With a focus on mindset, strategy, and sustainable performance, Disruptive Leap equips leaders to elevate both their businesses and their lives.Links Mentioned in this EpisodeDisruptive Leap WebsiteLoic Potjes on LinkedInEpisode HighlightsHow Loic uses personal passions to build meaningful professional networksThe biggest challenges CEOs face: overwhelm, isolation, and time mismanagementWhy moving from reactive to proactive leadership is key to sustainable successPractical tips on building complementary teams and fostering engagementLoic's coaching approach to help CEOs regain clarity and lead with...

Goof-Proofing Your Business: In-Depth Strategies to Avoid Entrepreneurial BlundersIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with William Holsten, author of UH-OH! Avoid Unintentional Blunders That Derail Entrepreneurial Success and Goof-Proof Your Business. William brings decades of innovation leadership and entrepreneurial experience to the table, helping founders avoid the kinds of costly mistakes that derail even the most promising ventures. This episode is packed with actionable strategies that help entrepreneurs build self-awareness, minimize risk, and create resilient systems that catch problems before they happen.Build Systems That Prevent Mistakes Before They HappenWilliam explains that while some mistakes are inevitable in business, many are completely preventable with the right systems in place. One of his most powerful tools, the pre-mortem, helps teams anticipate failure by imagining a project has already collapsed—then working backward to uncover what went wrong. Combined with the use of checklists—borrowed from high-reliability fields like aviation—this method equips business leaders to stay focused during high-stakes decision-making.He also introduces Kissa Kongo, a physical and verbal confirmation technique adapted from Japanese railway safety protocols. By pointing and speaking aloud during critical tasks—such as verifying data or completing checklists—entrepreneurs can reduce mental fatigue and prevent errors that happen under stress. It's a simple but powerful way to build consistency and attentiveness into everyday operations.William's broader philosophy centers on cultivating self-awareness and strategic reflection. He encourages entrepreneurs to pause regularly, assess their decisions, and implement feedback loops to avoid repeating mistakes. With supporting tools like scenario planning, progress tracking, and post-mortems, William empowers founders to build systems that anticipate, prevent, and learn from failure—without stifling innovation.About William Holsten:William Holsten is a seasoned innovation executive, author, and speaker with over three decades of experience leading transformative business initiatives. His book UH-OH! distills hard-earned wisdom into practical tools that help entrepreneurs identify and avoid costly, preventable errors. William's work is dedicated to empowering leaders to goof-proof their businesses and thrive under pressure.About WilliamHolsten.com:WilliamHolsten.com is the online home of the UH-OH! framework and a resource hub for entrepreneurs seeking to minimize avoidable mistakes. From free tools and downloads to speaking engagements and workshops, William helps founders and teams build resilience, improve clarity, and lead with intention.Links Mentioned in this Episode:William Holsten's WebsiteWilliam Holsten on LinkedInGet the Book: UH-OH!Episode Highlights:Why some mistakes are essential for growth—and others are entirely avoidableHow to use pre-mortems and checklists to strengthen your decision-makingThe surprising business power of “Kissa Kongo” verbal confirmationStrategies for building team accountability without micromanagementWilliam's tips for staying sharp under pressure and avoiding burnoutConclusion:In a high-speed business world where founders juggle constant demands, William Holsten's...

Building Engaged Communities: Insights from Nathalie Doremieux on Podcasting, Memberships, and Course CompletionIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Nathalie Doremieux, Founder of The Membership Lab, about how to build truly engaged online communities through memberships, podcasts, and courses. With over 18 years of experience, Nathalie shares proven strategies for boosting course completion, building sustainable member relationships, and designing digital learning experiences that deliver real transformation.Whether you're a course creator, podcaster, or coach, this conversation is packed with practical insights on what it takes to create communities that stick—and grow.Creating Connection: Lessons from Pop Culture and PodcastingNathalie kicks off by drawing a surprising parallel between online communities and the hit reality show The Traitors. Just like the show, building trust and fostering consistent engagement are essential for keeping members connected and motivated. She shares how strong communication, support for diverse learning styles, and ongoing touchpoints can turn passive consumers into loyal, active participants.For podcasters, Nathalie developed Podcast Lead Flow, a tool that helps turn listeners into leads by collecting meaningful audience feedback. Podcasters can embed AI-powered listener forms on episode pages, then use the responses to create personalized follow-ups that build real relationships.Her advice? Don't just grow downloads—grow dialogue.Why Online Courses Fail—and How to Turn That AroundAccording to Nathalie, only 3–5% of students complete online courses. The culprit? Lack of structure, support, and accountability. Today's learners want more than content—they want community, feedback, and transformation.She outlines a 3-part strategy to reverse this trend:Track learner progress and use data to identify drop-off points.Offer regular support through group coaching, office hours, or even automated check-ins.Celebrate wins with public shout-outs, gamification, and personalized milestones.About Nathalie DoremieuxNathalie Doremieux is the Founder of The Membership Lab, where she helps coaches and course creators build high-impact, engaged online communities. With nearly two decades of experience in digital learning, tech implementation, and membership strategy, Nathalie guides entrepreneurs in turning their expertise into sustainable, supportive ecosystems that deliver real results.About The Membership LabThe Membership Lab provides expert frameworks, tools, and support for creators building thriving membership communities. The program offers everything from engagement strategies and accountability systems to launch templates and peer support. It's designed for coaches, consultants, and course creators who want to go beyond information delivery and create genuine transformation.Links Mentioned in This Episode:The Membership Lab WebsiteNathalie Doremieux on LinkedInEpisode Highlights:From Listeners to Leads: How Podcast Lead Flow turns podcast audiences into active community members.The Course Completion...

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you're a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn't just automation—it's transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they're bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites...

Unlocking the Secrets of Successful Franchising: Insights from Sally Facinelli, CEO of Salty Dawg Pet SalonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sally Facinelli, CEO of Salty Dawg Pet Salon, about how she's building one of the most human-centric franchise models in the pet grooming industry. Sally shares her journey from leadership and mentoring to scaling a national brand, offering powerful insights into systems-driven growth, empowering franchisees, and building a business that prioritizes both customer experience and operational excellence. If you're interested in franchising or breaking into the booming pet care space, this conversation is packed with lessons you'll want to apply.Turning Passion Into a Scalable Franchise ModelSally Facinelli's career is grounded in empowering others—especially women—to lead with confidence. As the CEO of Salty Dawg, she has taken that passion into a high-growth franchise that offers spa-quality grooming experiences for pets. Unlike traditional grooming salons, Salty Dawg is built to reduce stress for pets, using high-end products and creating a calm, consistent environment.Sally took over after the original founder, John, passed away and has since guided the brand into its next phase of growth. Her focus? Helping franchisees succeed with well-documented systems, proven processes, and turnkey business support. Franchise owners don't need to be groomers themselves—instead, they benefit from Salty Dawg's expertise in staffing, operations, and customer experience, while they focus on running and scaling their business.Franchising, Sally explains, isn't just about replication—it's about optimization. From franchise disclosure documents (FDDs) to lease negotiation support and supply chain discounts, Salty Dawg is designed to give entrepreneurs a head start and a strong foundation.About Sally FacinelliSally Facinelli is the CEO of Salty Dawg Pet Salon, where she leads the company's growth through strategic franchising. A longtime advocate for female leadership and entrepreneurship, Sally brings decades of business experience to mentoring new franchisees and building a brand rooted in compassion, quality, and operational excellence.About Salty Dawg Pet SalonSalty Dawg Pet Salon is a national pet grooming franchise offering a spa-like experience for pets and a turnkey opportunity for entrepreneurs. With a focus on high-end grooming services, soundproofed salons, and expert staff training, Salty Dawg empowers franchisees with the tools and support needed to succeed in the growing pet care market.Links Mentioned in This Episode:Salty Dawg WebsiteSally Facinelli on LinkedInEpisode Highlights:A Unique Grooming Model: How Salty Dawg redefines the pet salon experience with quality, comfort, and consistency.Systems Matter: Why operational manuals, training, and legal compliance are non-negotiables when franchising.No Grooming Experience Required: Franchisees focus on managing and scaling, not clipping and washing.Franchisee Support: From location selection to product sourcing and staff training, Salty Dawg provides hands-on help.Growth Potential: Franchisees can start with one...

Innovation and Leadership: Insights from Lisa LevyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Lisa Levy, Founder and CEO of Lcubed Consulting, about how innovation and self-reliant leadership can drive business success. Lisa brings over 16 years of consulting experience to the conversation, sharing her framework for empowering teams, streamlining operations, and fostering a culture of continuous innovation. Her story—intertwining a love of live music and her journey as a bold business strategist—offers valuable perspective for entrepreneurs navigating growth and transformation.Building Empowered Teams and an Innovation-Driven CultureLisa opens up about one of her biggest passions: live music. As a lifelong groupie and advocate for joy outside of work, she shares how music fosters unity and serves as a powerful metaphor for teamwork and harmony in business. This sets the stage for the real focus of the conversation—how founders can let go of control, empower their people, and create businesses that grow without their constant oversight.At Lcubed Consulting, Lisa helps founders overcome common delegation roadblocks, such as the fear of losing control or the belief that they are the brand. Her solution: teach leaders how to build self-reliant teams by instilling trust, clear communication, and accountability. She also introduces her “innovation engine” framework—a repeatable process that encourages idea generation, prioritization, and real-world testing to ensure businesses evolve with market demands.Lisa's approach isn't about overhauling your company overnight—it's about making intentional shifts that activate your team's full potential. Whether you're scaling operations or refining your strategy, her clarity calls and blueprint can help you uncover friction points and identify simple, high-impact changes.About Lisa LevyLisa Levy is the Founder and CEO of Lcubed Consulting, where she specializes in aligning people, processes, and technology to enable scalable business growth. A dynamic strategist and speaker, Lisa empowers business leaders to build self-sufficient teams and embed innovation into their company culture.About Lcubed ConsultingLcubed Consulting partners with founders and executives to optimize internal systems, drive accountability, and spark innovation. The firm's proven frameworks help businesses grow sustainably by reducing operational friction and empowering leadership teams to execute with clarity and confidence.Links Mentioned in This Episode:Lcubed Consulting WebsiteLisa Levy on LinkedInEpisode Highlights:Live Music & Leadership: How Lisa's passion for live music illustrates the value of unity and joy outside the boardroom.Letting Go of Control: Founders must learn to delegate and empower their teams to avoid burnout and stagnation.The Innovation Engine: Lisa's framework for fostering consistent, meaningful innovation across an organization.From Chaos to Clarity: Aligning people, processes, and tech to create scalable, sustainable growth.Special Offer for Listeners: Access Lisa's innovation engine blueprint and book a free 60-minute clarity call.ConclusionLisa Levy's episode offers a powerful reminder that innovation and...

Mastering Leadership and Entrepreneurship: Insights from Andrew PolesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Andrew Poles, Founder and CEO of Andrew Poles Executive Coaching. Andrew is an executive coach who helps startup founders and small business owners build leadership capacity, navigate high-pressure growth, and scale their ventures effectively. With a background in entrepreneurship and a passion for personal development, Andrew brings practical insights to leaders striving to grow not only their companies—but themselves.Building Founders Who Can Build CompaniesAndrew works with two key audiences: high-growth startup founders (particularly in tech and medtech), and small business owners navigating more stable, bootstrapped environments. For tech founders, challenges often revolve around investor pressure, scaling quickly, and transitioning from doing everything themselves to leading others. These leaders must rapidly establish culture, process, and structure in what Andrew calls a “pressure cooker” environment.Small business owners face a different set of obstacles. Without investor capital, they're often bootstrapping their operations and must maintain long-term stability while building sustainable growth. Andrew supports both types of founders with customized coaching that helps them sharpen leadership skills, foster emotional resilience, and drive strategic clarity—even amid chaos.He also discusses how systemic disruption—especially through AI—is reshaping how companies build, operate, and scale. While software companies can now move faster with leaner teams thanks to AI, product-focused businesses face greater uncertainty from external factors like tariffs and supply chain instability. Andrew's coaching helps founders stay grounded and make smart decisions amid uncertainty.About Andrew PolesAndrew Poles is the Founder and CEO of Andrew Poles Executive Coaching, where he helps entrepreneurs grow as leaders while scaling successful businesses. With a background in startups and a deep understanding of leadership psychology, Andrew guides founders through personal and organizational transformation.About Andrew Poles Executive CoachingAndrew Poles Executive Coaching offers 1-on-1 coaching, leadership development, and strategic guidance tailored to entrepreneurs, founders, and executives. Andrew specializes in helping leaders in high-pressure, high-growth environments build the clarity, confidence, and capacity needed to scale both themselves and their companies.Links Mentioned in This Episode:Andrew Poles WebsiteAndrew Poles LinkedInEpisode Highlights:Startups vs. Small Business: The different leadership challenges faced by tech startup founders vs. bootstrapped business owners.The AI Shift: How artificial intelligence is changing the way software companies operate and compete.Leadership Pressure: Why transitioning from self-management to team leadership is one of the hardest leaps for first-time founders.Personal Development: Andrew's philosophy that a founder's growth directly shapes the company's trajectory.Holistic Success: The importance of blending business goals with personal growth to create long-term fulfillment and impact.ConclusionJosh Elledge's conversation with Andrew Poles delivers valuable insights for entrepreneurs navigating high-stakes leadership roles. Whether you're building a unicorn startup or growing a steady...

Navigating Public Service and Personal Transformation: Insights from Marie NewmanIn a compelling episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Marie Newman, President of Marie Newman Studio, about her remarkable journey from entrepreneurship to public office and now, strategic consulting. Marie shares lessons from her book, A Life Made from Scratch: Lessons from a Controversial Congresswoman, Mompreneur, and Unstoppable Political Activist, offering practical guidance for anyone at a career or life crossroads. This conversation explores Marie's transition from business owner to U.S. Congresswoman and highlights her continued advocacy for health equity, small business development, and personal reinvention.From Business to Congress: Marie Newman's Unconventional PathMarie Newman's story is one of resilience, purpose, and public service. She began as an entrepreneur, starting her own business while navigating the challenges of childcare and work-life balance. That hands-on experience—combined with advocacy work in women's rights and gun reform—ultimately led her to run for Congress, where she became the first woman elected to represent Illinois' Third Congressional District.Marie's time in office was marked by a deep focus on health equity and economic justice. Even after her tenure in Congress, her mission continues. She now consults with venture capital and private equity firms, helping healthcare companies grow and better serve underserved populations. Her passion stems from the reality that 40% of Americans rely on Medicaid—and many still struggle to access the services they need.Marie also speaks candidly about setbacks and imposter syndrome. She recalls losing her first political campaign before ultimately winning in 2020 and emphasizes that self-doubt is common, even among high-level leaders. Her advice? Embrace uncertainty and tackle hard things head-on—because real leadership means picking up the "sticky ball" that others ignore.About Marie NewmanMarie Newman is the President of Marie Newman Studio, a strategic consulting firm that advises clients in health equity, small business development, and social impact. A former U.S. Congresswoman and lifelong advocate, Marie draws from her experience in both business and politics to help individuals and organizations navigate complex transitions.About Marie Newman StudioMarie Newman Studio is a consulting practice focused on strategic planning, organizational development, and career transition support. The firm works with private equity and VC-backed companies, healthcare innovators, and mission-driven leaders who are driving real change in their industries and communities.Links Mentioned in This Episode:Marie Newman Studio WebsiteMarie Newman on LinkedInEpisode Highlights:Entrepreneurial to Political Shift: Marie's story of moving from small business ownership to Capitol Hill, driven by advocacy and personal purpose.Health Equity Advocacy: Insight into why health equity remains a critical issue—and how Marie helps companies address it through scalable solutions.Facing Imposter Syndrome: Marie normalizes self-doubt and shares how to reframe it as a strength for growth and leadership.Tools for Aspiring Public Servants: Resources and planning guides on

The Future of Insurance: How Flow is Revolutionizing the Industry with AIIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Sivan Iram, Co-Founder and CEO of Flow Specialty, a pioneering insurance brokerage. In this engaging conversation, Sivan shared valuable insights on how Flow is changing the landscape of commercial insurance, particularly for small and medium-sized businesses (SMBs), by leveraging artificial intelligence (AI) to streamline processes, enhance expertise, and reduce costs.The Importance of AI in the Future of InsuranceThe insurance industry has traditionally been seen as slow to innovate, with many brokers relying on outdated systems and manual processes. However, Flow Specialty is redefining what's possible by integrating artificial intelligence into its services. AI is not just a tool for improving efficiency; it's also helping to enhance the depth of expertise available to businesses seeking coverage. By using AI to automate tasks like data extraction and policy comparison, Flow is providing brokers with better, more accurate options tailored to their clients' specific needs.In addition to streamlining processes, AI in insurance allows brokers to quickly assess the best policies for their clients, offering a level of accuracy that simply wasn't possible with traditional methods. This makes the entire insurance process faster, more transparent, and ultimately more beneficial for the end customer. For SMBs, who often don't have the same resources as larger enterprises to manage complex insurance needs, this approach is a game-changer.The use of AI is also allowing Flow to offer specialized services to businesses that might otherwise be overlooked by traditional brokers. Many small and medium-sized businesses struggle to secure appropriate coverage because they don't fit the “typical” mold of large clients that brokers prioritize. Flow's AI capabilities ensure that even the smallest accounts receive personalized attention, ensuring that businesses are properly protected from risks they might not have even considered.About Sivan IramSivan Iram is the Co-Founder and CEO of Flow Specialty, where he leads efforts to revolutionize the insurance industry. With a deep understanding of the challenges SMBs face in securing specialized insurance, Sivan is on a mission to provide businesses with innovative solutions that drive efficiency and reduce complexity.About Flow SpecialtyFlow Specialty is a cutting-edge wholesale insurance brokerage that focuses on helping businesses acquire tailored commercial insurance, including specialized products like directors and officers insurance, cyber liability, and professional liability. Flow's AI-driven approach empowers brokers to deliver more precise, efficient, and effective coverage solutions, particularly for SMBs.Links Mentioned in This Episode:Flow Specialty WebsiteSivan Iram LinkedInEpisode Highlights:Flow's Unique Approach: How Flow is using AI to streamline insurance brokerage and improve service for small and medium-sized businesses.The Role of AI: Flow's AI system passed an insurance certification exam, proving its expertise and demonstrating its potential in revolutionizing the industry.The Importance of Cyber Liability Insurance: Only 20% of small businesses have cyber liability...

Unlocking Leadership Potential: How Luciana Núñez Champions Coaching-Centric CulturesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Luciana Núñez, Executive Coach at The Preston Associates and author of Coaching Power: Leading with Coaching to Create Individual, Team, and Organizational Outperformance. Luciana shares her deep passion for understanding human dynamics, her approach to building empowered leadership teams, and the actionable framework outlined in her new book. If you're a founder or executive looking to level up your leadership and foster a high-performing team culture, this conversation offers strategic insight and practical tools.Embracing Coaching as the Future of LeadershipLuciana opens up about the human-centered influences that inform her coaching practice—particularly her appreciation for interpersonal storytelling, like in the series The White Lotus, which reveals the layered complexity of relationships. She sees a strong parallel between coaching and storytelling, noting that both require empathy, deep listening, and a willingness to challenge assumptions. Drawing from this, Luciana encourages leaders to observe how they engage with others and to reflect on the subtle cues that impact team dynamics.Professionally, Luciana emphasizes that 70% of her coaching work focuses on team coaching—not just individuals—which she believes is a more scalable and sustainable way to transform organizations. At The Preston Associates, she collaborates with a global network of coaches to implement systems-level leadership development. As companies face rapid growth or operational complexity, she helps leadership teams align on values, communication, and accountability—turning fragmentation into cohesion.Luciana also underscores the importance of coaching in navigating today's VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. With up to five generations now represented in the workforce, leaders must adapt to evolving expectations—especially from younger employees who prefer empowerment over command-and-control leadership. Through her book Coaching Power, Luciana provides a step-by-step guide for leaders looking to adopt a coaching mindset, offering tools for giving feedback, driving clarity, and promoting self-leadership across all levels.About Luciana NúñezLuciana Núñez is an executive coach and thought leader in leadership transformation. As a partner at The Preston Associates, she specializes in helping senior executives and teams unlock peak performance through a coaching-centered approach. She is the author of Coaching Power, a practical guide for leaders aiming to drive measurable business outcomes through people empowerment.About The Preston AssociatesThe Preston Associates (TPA) is a global executive coaching firm that partners with leaders and organizations to create sustainable, high-performance cultures. Through tailored coaching, strategy facilitation, and leadership development, TPA supports organizations navigating complexity, change, and growth.Links Mentioned in this EpisodeThe Preston Associates WebsiteCoaching Power on AmazonLuciana Núñez on LinkedInEpisode HighlightsThe rising demand for team...

The Future of Public Relations: Leveraging AI and Authenticity with We Feature You PR's Zachary BernardIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Zachary Bernard, founder of We Feature You PR, to explore how AI and storytelling are reshaping the public relations landscape. Zachary shared his passion for authentic communication and offered valuable insights into media strategies, podcasting, and the future of earned media. If you're a founder or business leader seeking organic growth through meaningful visibility, this episode is a must-listen.Redefining PR: Strategic Storytelling, AI, and Founder VisibilityZachary's approach to public relations is rooted in earning trust, not just attention. He emphasizes that effective PR isn't about buying exposure—it's about earning it through strategic placements in publications that matter to your audience. Rather than chasing broad media hits, he advises founders to prioritize niche outlets and tailored storytelling that speaks directly to decision-makers. This shift away from generic, high-volume PR toward targeted and authentic media engagement is where long-term brand value is built.The conversation also tackled the rising role of AI in public relations. Zachary clarified that while AI tools can help with research and ideation, they're no replacement for human authenticity. In fact, as synthetic content becomes more prevalent, people will crave real human voices and experiences more than ever. He encourages businesses to use AI to refine messaging, but always pair it with emotional intelligence and human connection—especially when pitching to journalists or appearing as a podcast guest.Speaking of podcasts, Zachary sees them as one of the most powerful tools for founder visibility today. Unlike traditional media, podcasting allows for longer-form, authentic conversations that build trust with listeners. He offered tactical advice for those new to guesting, including researching your target shows, tailoring pitches, starting with smaller podcasts to build confidence, and promoting your episodes after they air. These simple but effective strategies can dramatically increase your PR success and position you as a credible expert in your field.About Zachary BernardZachary Bernard is the founder of We Feature You PR and host of The Entrepreneur's Logbook podcast. With a focus on earned media and organic brand growth, he helps founders and executives gain visibility through strategic PR and podcast features.About We Feature You PRWe Feature You PR helps founders and business leaders earn media placements and podcast features that build credibility and organic authority—without relying on paid ads.Links Mentioned in this EpisodeWe Feature You PR WebsiteZachary Bernard on LinkedInEpisode HighlightsWhy earned media beats paid advertising for long-term brand credibilityHow AI is reshaping PR—and where human authenticity still winsTactical steps to pitch yourself as a podcast guestThe difference between broad vs. niche PR strategiesWhy storytelling is the foundation of any successful PR campaignConclusionThis episode with Zachary Bernard makes one thing clear: the future of PR lies in authenticity,...

How Transformational Leaders Inspire Real Growth with Executive Coach Ted WhetstoneIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ted Whetstone, executive coach and transformational leadership expert. Ted shares how deep introspection, philosophical inquiry, and a values-based approach to coaching can empower today's leaders to move from managing tasks to inspiring real change. If you're a business leader looking to develop teams that think critically, grow independently, and lead with authenticity, this conversation offers valuable and actionable insights.Transformational Coaching Rooted in Philosophy, Nature, and ReflectionTed Whetstone isn't your average executive coach. Drawing inspiration from the lives of breakthrough thinkers like Darwin and Da Vinci, Ted weaves his passion for writing and philosophical reflection into his leadership practice. Living in Santa Monica, he finds daily clarity in nature walks—balancing introspection with strategy. This connection to self-awareness and nature forms the bedrock of his coaching philosophy.Professionally, Ted focuses on C-suite leaders and executives managing $100M+ organizations. His approach emphasizes individual one-on-one coaching to help leaders uncover blind spots and clarify thinking. He believes true leadership is about facilitating others' growth, not solving problems for them. Through empowering questions and thoughtful engagement, Ted helps leaders inspire intrinsic motivation in their teams—transforming reactive managers into proactive visionaries.He also highlights the evolving role of AI in coaching. While tools like ChatGPT can support cognitive processing, Ted emphasizes that no machine can replace the nuanced, human connection required for real transformation. His message? Use AI to assist, but never forget the power of presence.About Ted WhetstoneTed Whetstone is a transformational executive coach who specializes in working with high-level leaders across complex organizations. Drawing from decades of experience and a deep philosophical grounding, Ted empowers clients to cultivate introspection, overcome leadership plateaus, and drive meaningful impact within their teams and industries.Links Mentioned in this EpisodeTed Whetstone's WebsiteTed Whetstone on LinkedInEpisode HighlightsHow reflection and nature fuel better leadership decision-makingWhy great leaders ask questions instead of offering solutionsThe critical difference between motivation and inspirationHow to shift from management to facilitation in team developmentThe role and limits of AI in leadership coachingConclusionTed Whetstone reminds us that transformational leadership isn't about having all the answers—it's about creating the space where others can discover their own. From strategic introspection to empowering conversations, his approach helps leaders unlock sustainable growth within themselves and their teams. If you're looking to deepen your leadership impact, Ted's insights provide a compelling starting point.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Unlocking Business Growth: Leadership Insights from Business Growth Coach Dan ColemanOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Dan Coleman, a business growth coach. Dan shares valuable insights into building cohesive leadership teams, aligning operations for growth, and the importance of maintaining perspective as both a parent and a professional. This episode is filled with actionable strategies for business owners and leaders who want to grow with intention.Leading with Purpose: Dan Coleman's Approach to CoachingDan brings a unique perspective to business coaching by focusing on both professional success and personal balance. As a dedicated father, Dan talks about supporting his two teenagers in sports like wrestling, baseball, and football—highlighting the emotional rollercoaster of parenting and how it parallels leadership. Just as in business, success in parenting often hinges on perspective, patience, and staying grounded.In his work with small to mid-sized businesses, Dan helps leadership teams align their operations using a comprehensive system. He emphasizes the power of storytelling in leadership, where leaders communicate vision and values in a relatable way that inspires teams. Instead of relying on one "rock star," Dan champions collaboration, teaching businesses to build engaged teams with clearly defined roles and responsibilities.Dan also highlights the value of hiring an outside coach—someone who brings an objective lens and helps leadership teams focus on their most critical challenges. Just like a sports coach, Dan offers strategic guidance, honest feedback, and alignment, helping organizations sharpen their performance and build lasting value.About Dan ColemanDan Coleman is a seasoned business growth coach who helps small to mid-sized businesses scale by strengthening their leadership teams and aligning company operations. With decades of experience and a passion for storytelling and strategic clarity, Dan is committed to helping organizations reach their full potential.About Dan Coleman (Company)Dan Coleman offers business coaching services for growth-minded companies seeking better alignment, stronger leadership, and increased enterprise value. Dan partners with leadership teams to create clarity, improve execution, and build scalable systems for long-term success.Links Mentioned in this EpisodeDan Coleman's WebsiteConnect with Dan on LinkedInEpisode HighlightsWhy storytelling is a powerful leadership tool for team engagementThe danger of relying on a single “savior” in business growthHow a clear operating system aligns teams and improves outcomesThe benefits of hiring an outside coach to bring clarity and focusPreparing for the “Silver Tsunami” of baby boomer business exitsConclusionThis episode highlights how effective leadership, team alignment, and outside guidance can unlock real growth for your business. Dan Coleman's coaching philosophy blends clarity, collaboration, and strategic execution—helping businesses build long-term value and resilience.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Enhancing Event Security Through Innovation and Expertise with Stratoscope's Dan DonovanIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Dan Donovan, founder and managing partner of Stratoscope, about redefining event security through advanced technology and strategic planning. With a background in managing security for high-profile events like the Super Bowl and the Olympics, Dan shares insights on how his company is transforming safety measures to protect attendees while enhancing the overall event experience.From integrating AI-based weapons detection to navigating the evolving threat landscape post-pandemic, Dan offers a wealth of actionable strategies for event organizers, security professionals, and business leaders aiming to prioritize both safety and guest satisfaction.The Future of Event Security is Proactive and Tech-DrivenDan Donovan brings a holistic approach to event security. At Stratoscope, his team doesn't just react to threats—they anticipate and plan for them. Whether securing a global sports event or a private gathering, the process starts with rigorous risk assessments and ends with tailored security strategies that blend visibility and subtlety.A standout innovation discussed in the episode is Stratoscope's use of AI-based threat detection technology. These tools allow for real-time monitoring and non-intrusive scanning, ensuring the event atmosphere remains enjoyable while maximizing safety. Dan emphasizes that true security success hinges on coordination with local law enforcement, detailed contingency planning, and well-trained personnel ready to handle any scenario.Post-pandemic challenges have also transformed how Stratoscope operates. Health and safety protocols now complement traditional security measures, and Dan's team has expanded their services to include hybrid and virtual event security, proving that adaptability is key in today's environment.About Dan DonovanDan Donovan is the founder and managing partner of Stratoscope, a firm known for securing some of the world's most prominent events. With decades of experience in security and a deep understanding of emerging technologies, Dan is recognized as a leader in strategic safety planning. He's also an avid boater and recently engaged—reminding us that balance between high-stakes work and personal joy is possible.About StratoscopeStratoscope designs and executes comprehensive event security plans for organizations of all sizes. From risk analysis to on-site execution, their services include advanced surveillance technologies, AI-based detection systems, coordination with local authorities, and contingency preparedness. They've successfully secured marquee events like the Super Bowl and the Olympics.Links Mentioned in this EpisodeStratoscope WebsiteDan Donovan on LinkedInEpisode HighlightsThe power of AI-based weapons detection in modern event securityWhy early engagement with security experts leads to better outcomesHow Stratoscope designs non-intrusive security that enhances guest experienceThe post-pandemic evolution of event safety planningDan's philosophy on building a positive security team cultureConclusionDan Donovan's conversation with Josh offers a compelling look into the future of...

How TestDevLab's Ervins Grīnfelds Built a Global Software Testing Powerhouse Without Outside FundingOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Ervins Grīnfelds, co-founder and co-CEO of TestDevLab, to explore the critical role of quality assurance (QA) in software development. Ervins shares how his company—launched from Latvia—has become a go-to QA partner for giants like Zoom, Microsoft, Discord, and Pinterest. This episode unpacks how smart QA practices can reduce risk, speed up development, and help businesses deliver world-class software.Why Quality Assurance Should Start on Day OneErvins explained that most companies think of QA as something to address at the end of development. But at TestDevLab, the approach is radically different: quality assurance starts at the very beginning. Integrating QA early means identifying bugs before they compound, improving user experience from the outset, and significantly lowering long-term costs. With a background leading mobile development teams at Microsoft's Skype, Ervins knows firsthand how missed bugs can affect product success and customer trust.Ervins also discussed how modern QA isn't just about functionality. It's about legal compliance (especially accessibility standards), performance optimization across devices, and ensuring high standards in today's AI-infused tech environment. With AI now playing a growing role in software development and testing, TestDevLab incorporates machine learning tools—but never loses sight of the human element. Their hybrid approach blends automation and manual expertise for reliable results.Another theme was scaling without outside funding. TestDevLab has grown to more than 500 employees and over 10 offices across Europe—all without a dollar of venture capital. Ervins offered his philosophy: build something valuable, prove its worth, and let great service drive sustainable growth.About Ervins GrīnfeldsErvins Grīnfelds is the co-founder and co-CEO of TestDevLab. A former engineering manager at Microsoft, where he led Skype mobile development teams, Ervins brings deep insight into building scalable, high-quality tech services. He is passionate about delivering reliable software solutions through a blend of trust, rigorous testing, and technical innovation.About TestDevLabTestDevLab is a leading software quality assurance company trusted by global tech giants including Zoom, Discord, Microsoft, Pinterest, and Twilio. Based in Latvia with 10+ offices across Europe, the company specializes in test automation, continuous testing, and custom QA solutions to accelerate development cycles and ensure top-tier product quality.Links Mentioned in this EpisodeTestDevLab WebsiteErvins Grīnfelds on LinkedInEpisode HighlightsWhy software QA is like insurance for your productHow TestDevLab scaled to 500+ employees without fundingThe hidden cost of skipping early-stage QAWhat it takes to win enterprise clients like Zoom and MicrosoftThe future of QA in an AI-driven development landscapeConclusionErvins Grīnfelds gave us a behind-the-scenes look at how one of Europe's fastest-growing software QA companies is helping developers ship better software, faster. His story is a lesson in long-term thinking, strategic growth, and the value of starting with quality from day one. Whether you're a startup founder or a CTO at a scaling tech company, this episode is a...

Mastering Marketing and Public Speaking with Profitable Impact Academy's Kat HalushkaOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge welcomed Kat Halushka, international mentor, speaker, and co-founder of Profitable Impact Academy. Kat shared her remarkable journey from launching a six-figure marketing agency to becoming a high-impact public speaking coach. With a passion for authentic connection and storytelling, Kat delivers a fresh perspective on how entrepreneurs can amplify their marketing efforts through public speaking.The Power of Storytelling in MarketingKat began by discussing her personal love for pickleball—a hobby she picked up recently—and how such personal touches humanize entrepreneurs in the eyes of their audience. She believes that marketing success stems from more than polished campaigns; it's rooted in storytelling and authenticity. Her evolution from running a digital agency to co-founding Profitable Impact Academy was fueled by recognizing that speaking, not just selling, was the most effective growth lever for entrepreneurs.At Profitable Impact Academy, Kat helps business owners build one powerful talk that works across platforms—from webinars and podcasts to in-person events. By teaching people to speak with intention, Kat enables entrepreneurs to attract ideal clients without resorting to aggressive sales tactics. She champions the idea of “speaking to convert” while maintaining a connection-first mindset.Kat also emphasized the importance of consistency on social media—advising entrepreneurs to document their journey rather than overthink content creation. She and Josh agreed that showcasing both personal and professional moments fosters trust and resonance in a saturated online world. In today's marketing landscape, authenticity wins over polish.About Kat HalushkaKat Halushka is an international mentor, speaker, and coach. After moving to Canada, she built a six-figure marketing agency from scratch in under a year—only to sell it soon after to pursue her true calling: helping entrepreneurs grow businesses that support their ideal lifestyle. Over the past two years, Kat has spoken on over 200 stages and has generated more than $1 million in revenue through those appearances.About Profitable Impact AcademyProfitable Impact Academy helps entrepreneurs master the art of public speaking as a business growth tool. Through their signature programs like the Profitable Speaker Bootcamp, the Academy empowers business owners to craft compelling talks that consistently attract and convert clients across multiple platforms.Links Mentioned in this EpisodeProfitable Impact AcademyConnect with Kat on LinkedInEpisode HighlightsHow pickleball taught Kat the importance of balance and connectionWhy public speaking is a scalable, repeatable client attraction systemThe difference between content creation and content documentationHow authenticity outperforms polished perfection on social mediaThe structure of the Profitable Speaker Bootcamp and its transformative resultsThis episode offers entrepreneurs a compelling case for using public speaking as a marketing vehicle. With Kat Halushka's insights, business owners can shift from chasing leads to attracting them—by telling their story, staying consistent, and showing up authentically across platforms.Apply to be a Guest on The Thoughtful Entrepreneur:

Confidently Navigate Small Business Buying and Selling with Baton's Chat JoglekarIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Chat Joglekar, Co-Founder and CEO of Baton, a modern marketplace built to simplify the buying and selling of small businesses. Chat shared powerful insights into why acquiring an existing small business can be more strategic—and less risky—than starting one from scratch. He also outlined the tools Baton provides to make small business transactions more accessible, transparent, and successful.The Baton Approach to Small Business OwnershipBaton was born from a vision to demystify the complex process of small business transactions. Chat Joglekar and his team recognized that many entrepreneurs overlook the option of buying a business with built-in cash flow and customers, opting instead to launch from zero. Baton aims to shift that mindset.Chat explained that Baton functions as both a listing marketplace and an educational platform. Sellers can receive a complimentary valuation, and buyers can browse listings for free. Unlike traditional business brokers who charge up to 12%, Baton keeps its success fee at just 6%, lowering the barrier to entry for buyers.One of the most underutilized tools in small business acquisition, Chat emphasized, is the Small Business Administration (SBA) loan. For businesses valued under $5 million, SBA loans offer low-interest rates and long repayment terms. Baton helps guide buyers through the financing process and offers content and guidance to make these loans easier to understand and obtain.Whether you're selling your first business or stepping into entrepreneurship by acquisition, Baton supports your journey with webinars, guides, and one-on-one support. Chat's mission is clear: empower business owners with data, education, and an easy-to-navigate process.About Chat JoglekarChat Joglekar is the Co-Founder and CEO of Baton. With a background in product leadership at Google and venture-backed startups, Chat is passionate about simplifying entrepreneurship through small business acquisition. His career spans growth strategy, business development, and marketplace design.About BatonBaton is a digital marketplace designed to make buying and selling small businesses more efficient and affordable. With free business valuations, educational resources, and lower-than-average success fees, Baton is transforming how entrepreneurs approach small business transactions.Links Mentioned in this EpisodeBaton WebsiteChat Joglekar on LinkedInBaton's Free Business Valuation ToolEpisode HighlightsWhy buying an existing business offers built-in advantages like cash flow and customersHow SBA loans can finance acquisitions under $5 millionBaton's 6% success fee compared to traditional brokerage ratesFree business valuations and educational support offered by BatonThe growing trend of entrepreneurship through acquisitionConclusionThis conversation with Chat Joglekar offers a compelling look at the untapped opportunity in small business acquisition. Baton is making it easier, more affordable, and more informed for everyday entrepreneurs to buy and sell companies. Whether you're looking to exit your...

Navigating the Modern Marketing Landscape with Rocket Fuel Labs' Amanda PattersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amanda Patterson, the founder and CEO of Rocket Fuel Labs. With a background as a seasoned marketing executive and a passion for music, Amanda shares actionable insights on fractional CMOs, AI-powered marketing, and how to scale growth-stage companies with strategy and creativity.From crafting brand narratives to embracing AI responsibly, Amanda reveals how early-stage companies can compete in a saturated marketplace—without sacrificing authenticity.The Strategic Power of Fractional CMOsAmanda launched Rocket Fuel Labs during the early days of COVID-19, initially supporting a portfolio of high-growth startups. Today, her firm delivers fractional CMO services that provide businesses with executive-level marketing leadership—without the cost or commitment of a full-time hire.She explains how many startups—particularly pre-Series A or B—don't yet need a full CMO but do need clear go-to-market strategies. Amanda's team fills that gap by conducting in-depth audits, crafting tailored roadmaps, and helping founders hit revenue goals faster. Unlike traditional agencies, Rocket Fuel Labs begins with business discovery, not a plug-and-play template.Josh and Amanda also explore the value of treating marketing like an investment—not a one-size-fits-all expense. From SEO to paid ads, Amanda emphasizes that strategy must lead execution.AI in Marketing: Enhance, Don't ReplaceAmanda has a clear stance on AI: it should augment creativity, not replace it. She regularly uses tools like ChatGPT to brainstorm headlines, summarize client calls, and accelerate workflows. But she cautions against relying too heavily on AI-generated content.She recalls the recent backlash around Coca-Cola's fully AI-created ad—a campaign that lacked the emotional nuance only human creatives can deliver. Her advice? Keep the human in the loop. Use AI to amplify your ideas, not automate your brand voice away.Amanda also touches on how AI is reshaping search behavior. With tools like Google's AI overviews impacting traditional SEO strategies, marketers must now prioritize intent-driven, bottom-funnel content. She encourages listeners to focus on quality, contextually relevant content rather than chasing rankings through volume alone.Music, Marketing, and Building Something MeaningfulOutside the boardroom, Amanda is a musician who performs alongside her teenage daughter in the live music capital of the world—Austin, Texas. Her artistic background influences her marketing work in a powerful way. Whether she's writing music or designing growth campaigns, she brings the same emphasis on storytelling, collaboration, and creativity.Amanda believes the best marketing combines data with soul. Her approach weaves analytical precision with emotional resonance—helping brands not only scale but connect.About Amanda PattersonAmanda Patterson is the founder and CEO of Rocket Fuel Labs. With over 15 years of experience leading growth for startups and publicly traded companies, Amanda has built a reputation for driving revenue through sharp strategy and storytelling. Her background includes serving as CMO, helping companies scale from zero to IPO, and working closely with top investors and founders. When she's not scaling businesses, Amanda performs music locally with her daughter in Austin, Texas.About Rocket Fuel LabsRocket Fuel Labs is a fractional CMO firm that provides strategic marketing leadership and...

How to Lead Like a Maestro: Dr. Michael Brenner's Framework for Team HarmonyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Dr. Michael Brenner, Founder and CEO of Right Chord Leadership. Dr. Brenner blends his lifelong passion for music with leadership consulting, offering a unique approach that uses musical principles to help leaders and teams perform in harmony. This conversation uncovers the power of rhythm, communication, and collaboration in leadership—and how leaders can apply the CHORDS framework to foster stronger, more effective teams.Merging Music with Leadership MasteryDr. Brenner's dual identity as a professional musician and leadership consultant sets the tone for a refreshingly creative conversation. He discusses how decades of experience playing woodwinds—saxophone, flute, and tin whistle—has shaped his understanding of teamwork and adaptability. Just as a band relies on listening and responding to each other in real time, leaders must foster an environment where communication and respect are non-negotiables.At the heart of Right Chord Leadership is the proprietary CHORDS model: Communication, Harmony, Ownership, Respect, Direction, and Support. According to Dr. Brenner, neglecting even one of these "notes" can throw an entire team off-key. He emphasizes that high-performing organizations aren't built on rigid hierarchies, but rather on the fluid, collaborative interplay of roles—much like an ensemble working in sync.Josh and Dr. Brenner explore the pitfalls of overcomplication in leadership. While many organizations invest in tools and strategies, they often overlook the human factors that drive engagement. Through this lens, Dr. Brenner advises leaders to prioritize clear communication, empower team members with ownership, and create a bold but realistic vision. By doing so, leaders can transform a disjointed group into a synchronized, high-impact team.About Dr. Michael BrennerDr. Michael Brenner is the Founder and CEO of Right Chord Leadership, where he helps leaders and teams "find their groove, get in sync, and work in harmony." A professional musician and award-winning educator, Dr. Brenner combines over 20 years of consulting experience with his passion for music to deliver powerful, interactive leadership training. He is a frequent keynote speaker and an expert in organizational culture, communication, and team development.About Right Chord LeadershipRight Chord Leadership infuses the energy of music into leadership development and team performance. Through interactive workshops, executive coaching, and customized programs, the firm helps organizations across industries enhance collaboration, communication, and employee engagement using the CHORDS model.Links Mentioned in this Episode:Right Chord LeadershipDr. Michael Brenner on LinkedInEpisode Highlights:How musical collaboration mirrors team dynamics in businessThe six principles of the CHORDS leadership modelWhy clear communication and ownership foster high performanceTips for creating a realistic, inspiring team visionHow to balance creativity with focused execution in leadershipConclusionDr. Michael Brenner offers a fresh and engaging take on leadership—one that champions emotional intelligence, collaboration, and purpose-driven direction. By applying the CHORDS framework, leaders can move beyond managing tasks and instead cultivate...

Unleashing Your Potential with Shelly Lefkoe: Eliminating Limiting Beliefs for Personal and Professional GrowthIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Shelly Lefkoe, Co-Founder of The Lefkoe Institute, about the hidden beliefs that hold us back—and how we can identify, challenge, and eliminate them. With decades of experience helping people dismantle their mental roadblocks, Shelly shares actionable insights into mindset transformation, self-worth, and what it truly means to thrive in both life and business.Unlocking Freedom: From Pickleball to Powerful Belief ChangeShelly opens up with a personal story about discovering pickleball during the pandemic—a hobby that not only kept her active but also served as a powerful metaphor for adaptability and joy. As Josh and Shelly discuss, making space for new experiences and balance in life is a key step in mental and emotional wellness.Professionally, Shelly's work at The Lefkoe Institute revolves around identifying and eliminating limiting beliefs—the subconscious thoughts we form early in life that can hold us back from success, fulfillment, and confidence. Whether it's fear of public speaking, procrastination, or tying your self-worth to work, Shelly emphasizes that beliefs are learned—and therefore can be unlearned.Her process is rooted in awareness, reflection, and reframing. She encourages entrepreneurs to look inward and recognize the beliefs fueling behaviors that no longer serve them. This mindset work is not just about personal development—it's about unlocking real-world results by eliminating internal resistance. From her book Hitting the Wall to her free Belief Elimination Kit, Shelly provides tools and practices to help people step into their fullest potential.About Shelly LefkoeShelly Lefkoe is the Co-Founder of The Lefkoe Institute and a world-renowned mindset expert and speaker. With over 30 years of experience, she has helped thousands of individuals eliminate the beliefs that limit their personal and professional success. As the author of Hitting the Wall, Shelly specializes in working with entrepreneurs, leaders, and high performers who are ready to move beyond self-sabotage and reach new heights of fulfillment.About The Lefkoe InstituteThe Lefkoe Institute helps individuals and organizations permanently eliminate limiting beliefs using a proven, research-backed process developed by Morty and Shelly Lefkoe. Through workshops, private coaching, and online programs, the Institute empowers people to rewire their internal dialogue and unlock a life of clarity, confidence, and purpose.Links Mentioned in this Episode:Shelly Lefkoe on LinkedInThe Lefkoe Institute WebsiteEpisode Highlights:Why beliefs formed in childhood silently shape your decisions todayHow to identify and eliminate procrastination, fear, and self-doubtThe relationship between self-care, mindset, and leadership effectivenessStrategies from Hitting the Wall for overcoming self-sabotageShelly's approach to transforming lives through belief eliminationConclusionShelly Lefkoe delivers a powerful message: you are not your thoughts—and you are...

Mastering Automated Marketing and Lead Generation with Jason WrightIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.From Fishing to Funnels: Lessons in Adaptability and SimplicityBefore diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.About Jason WrightJason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.About Intentionally InspirationalIntentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.Links Mentioned in this Episode:Jason Wright on LinkedInIntentionally Inspirational WebsiteJason's Book: The Backward Route to Forward ProgressAutomated

Sylvie di Giusto on Leadership and Digital Presence: A Comprehensive GuideIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Sylvie di Giusto, international keynote speaker and the world's first 3D immersive holographic presenter. With decades of corporate experience and a captivating presentation style, Sylvie shares transformative insights into leadership, self-care, digital presence, and the evolving nature of human connection in the business world. Whether you're an executive, entrepreneur, or team leader, this episode offers tools to lead with intention, influence, and impact.Intentional Leadership in a Digitally Disruptive WorldSylvie di Giusto brings innovation and insight to every stage she steps on—literally. Through her holographic keynote presentations, she uses immersive 3D visuals to engage audiences and communicate complex ideas more effectively. Imagine learning about brain performance while a 3D hologram of a brain hovers beside you on stage. Her philosophy? Use technology not as a gimmick, but as a tool to deepen understanding and human connection.Beyond the stage, Sylvie stresses the importance of stillness and reflection in leadership. Her personal ritual of watching the sunrise from her boat serves as a metaphor for modern leadership: clarity comes when you slow down and reflect. Her research across 28,000 participants reveals that trust and care are the top qualities people seek in leaders—and these begin with how leaders care for themselves.Sylvie also emphasizes managing your digital presence with as much care as your in-person reputation. Leaders should audit their online identity, be intentional about content, and foster authentic connections. In a world where automation is on the rise, the human element remains irreplaceable, and every digital touchpoint is an opportunity to lead with presence, poise, and authenticity.About Sylvie di GiustoSylvie di Giusto, CSP, is an international keynote speaker and the world's first 3D immersive presenter. With 20+ years of corporate experience—including roles as a Fortune 100 management consultant, innovation hub leader, and Chief of Staff at Europe's largest tourism group—she helps organizations drive leadership excellence, elevate brand reputation, and improve human impact. Sylvie is the author of The Image of Leadership and Discover Your Fair Advantage, and the creator of the online learning platform How You Impress.About Sylvie di Giusto, LLCAt SylvieDiGiusto.com, professionals and organizations discover how to lead with intention and present themselves powerfully in person and online. Through interactive keynotes, holographic presentations, and leadership tools, Sylvie equips high-performing teams to move from autopilot to intentional, results-driven communication.Links Mentioned in this Episode:Sylvie di Giusto WebsiteSylvie on LinkedInEpisode Highlights:How 3D holograms are reshaping live presentationsThe top two leadership traits: trust and care—and how to embody themStrategies for managing your digital footprint as a modern leaderThe role of self-care and stillness in leadership effectivenessWhy emotional intelligence still matters...

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Fostering a Culture of Innovation with Sara Frasca of Point NortheastIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sara Frasca, Innovation Keynote Speaker, CEO of Point Northeast, and founder of SaraFrasca.com. Known for her passion for creative thinking and business growth, Sara brings a powerful perspective on how leaders can build a culture of innovation, empower teams, and shift workplace mindsets around failure.Leading Innovation from the Ground UpSara opens the conversation with a down-to-earth personal anecdote—sharing her love for gardening and spring yard clean-up. That connection to growth, curiosity, and creativity mirrors her professional mission: helping organizations build stable foundations that allow innovation to flourish.Sara explains that many businesses operate in a state of overwhelm. When systems are chaotic, it becomes nearly impossible for teams to think clearly, creatively, or strategically. Her first step when working with a client? Stabilize. Once a business has reliable systems and operational clarity, the space for ideation, experimentation, and innovation naturally opens up.She also emphasizes that leaders must model the behavior they want to see. If leaders don't take creative risks, their teams won't either. A culture of innovation requires a safe space for failure, experimentation, and continuous learning.About Sara FrascaSara Frasca is a global innovation expert, positive disruptor, and award-winning entrepreneur. A former General Mills leader turned business coach and CEO, Sara empowers organizations to embrace transformation, creativity, and bold leadership. Her experience ranges from working at startups to leading inside major corporations, giving her unique insights into how to challenge the status quo and unlock innovation. Through her work, Sara teaches companies how to build strong foundations, cultivate accountability, and create environments where people thrive by embracing experimentation and risk.About Point NortheastPoint Northeast is a boutique consulting firm led by Sara Frasca. It specializes in helping companies remove operational bottlenecks, empower their teams, and build a culture of innovation. From strategic growth planning to leadership workshops, Point Northeast equips companies with the systems and mindset they need to scale successfully.Links Mentioned in this Episode:Sara Frasca's WebsitePoint Northeast WebsiteSara Frasca on LinkedInEpisode Highlights:Why overwhelmed companies struggle to innovateHow strong systems create the space for creativityThe role of leadership in modeling experimentation and trustWhy celebrating failure is essential to long-term growthHow Sara helps mid-sized businesses scale with clarity and confidenceConclusionSara Frasca delivers a powerful reminder: innovation doesn't start with flashy ideas—it starts with clarity, leadership, and a safe space for failure. Her work helps organizations build the systems and cultures needed to unlock creative thinking and...

The Power of Empathy in Leadership with Doug NollIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Douglas E. Noll, owner of DougNoll.com, emotional intelligence expert, mediator, and award-winning author. Doug brings decades of insight into how empathy—often misunderstood as weakness—is in fact the foundation of strong, effective leadership. With a background that spans law, neuroscience, and international peacebuilding, Doug shares transformative tools for emotionally intelligent leadership in today's complex world.Leading with Empathy: Why Emotions Matter More Than EverDoug opens by dismantling the myth that emotions have no place in leadership. In reality, empathy is one of the oldest and most powerful human tools for communication and connection—far older than language itself. For over a million years, humans relied on nonverbal emotional signals to form social bonds and navigate conflict. That legacy is still with us today.Through his work, Doug has developed affect labeling, a neuroscience-backed technique that helps leaders de-escalate tension by naming and reflecting others' emotions. This method calms the brain's emotional centers, creating space for rational thought, trust, and clarity. Whether you're managing a team, facing conflict, or navigating change, Doug's approach makes emotional intelligence both teachable and tactical.Doug also warns leaders about relying on “gut instinct” during high-stakes decision-making. Gut feelings are often just pattern recognition—and without emotional clarity, those patterns can be misleading. The best leaders, Doug argues, are emotionally attuned, vulnerable when needed, and skilled in human behavior—not authoritarian by default.About Doug NollDouglas E. Noll, JD, MA, is the owner of DougNoll.com. After leaving a successful 22-year career as a trial lawyer, Doug became a full-time peacemaker. He is an award-winning author, mediator, teacher, and trainer whose work ranges from international conflict resolution to helping life-sentenced inmates become mediators inside maximum-security prisons. He is the co-founder of the Prison of Peace project and the creator of the Noll Affect Labeling System. His fourth book, De-Escalate: How to Calm an Angry Person in 90 Seconds or Less, has been published in multiple languages and is now in its second printing.About DougNoll.comDougNoll.com is the home of Doug's consulting, speaking, and training work. He helps leaders, educators, mediators, and organizations master emotional intelligence to build trust, resolve conflict, and foster stronger relationships in any setting. Through keynotes, workshops, online resources, and his best-selling books, Doug equips people with science-based strategies to lead with clarity and connection.Links Mentioned in this Episode:DougNoll.comDoug Noll on LinkedInDe-Escalate: How to Calm an Angry Person in 90 Seconds or LessPrison of Peace ProjectEpisode Highlights:Why empathy is one of the oldest human leadership traitsThe neuroscience behind affect labeling and how it calms conflictHow military leadership prioritizes...

Building a Business That Reflects Your Values with Adele Wiejaczka of Live Large DesignIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Adele Wiejaczka, Founder and Creative Director of Live Large Design. Adele shares how she's blended personal freedom, authentic branding, and sustainable growth into a business that mirrors her values. From life on the road in a self-built truck camper to building impactful brand strategies for entrepreneurs, Adele's story is a powerful blueprint for creating a life and business on your own terms.Living Your Brand: From Truck Camper to Creative AgencyAdele's lifestyle isn't just unconventional—it's intentional. Living and working from a self-renovated truck camper, she embraces minimalism, adventure, and connection. Her travels inform her work, giving her a grounded perspective and fresh insight into human-centered branding and communication. Through another personal brand, West End Normal, she plans to share solo travel stories and launch a podcast to continue building community and connection.Her professional journey began in graphic design and evolved into leading an agency that merges branding, e-learning, and automation to help clients grow without burning out. From therapists and doctors to course creators, Adele helps service professionals align their business strategies with who they truly are.At the heart of her work is a tool she developed: the Spirit Brand Archetype Quiz, which categorizes entrepreneurs into identities like the visionary, steward, healer, or artisan. Each archetype influences how you market, sell, and grow your business. By understanding this, her clients scale more authentically and sustainably—with less hustle and more purpose.About Adele WiejaczkaAdele Wiejaczka is the Founder and Creative Director of Live Large Design, a brand strategist, creative intuitive, and creator of the Spirit Brand Quiz—a tool designed to help soul-led entrepreneurs build brands that actually feel like them. Her work is shaped by more than 15 years supporting changemakers worldwide, from spiritual mentors and wellness experts to thought leaders and authors.Adele's journey has taken her from running sled dogs off-grid in Alaska to launching courses in the jungles of Bali and now building her business from a DIY truck camper as she explores the backroads of Colorado. She combines intuitive brand strategy with real-world experience to help entrepreneurs reconnect to their strengths, clarify their message, and scale with clarity and integrity.About Live Large DesignLive Large Design helps entrepreneurs create aligned, authentic, and scalable businesses through brand strategy, e-learning design, and automation. The agency specializes in building marketing systems and digital products that reflect each client's unique archetype—turning their values into profitable, people-first brands.Links Mentioned in this Episode:Live Large Design WebsiteSpirit Brand Archetype QuizEpisode Highlights:Why Adele lives and works out of a self-renovated truck camperThe importance of aligning your business model with your personal valuesHow the Spirit Brand Archetype Quiz helps entrepreneurs scale authenticallyCombining branding, e-learning, and automation...

Smarter Spending for Bigger Profits with Larry Levine of P3 Cost AnalystsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Larry Levine, Business Owner and Expense Reduction Consultant at P3 Cost Analysts. With decades of experience helping organizations reduce indirect expenses, Larry shares expert insights on cost-saving strategies that every business owner should be applying—especially in today's economy. If you want to boost your bottom line without generating more revenue, this episode is for you.From Mountain Trails to Margin Gains: Why Preparation MattersLarry starts the conversation on a light note—recounting his hiking adventures, including a trip to the Dolomites in Italy. His love of hiking isn't just a hobby; it parallels his approach to business: prepare, acclimate, and execute with intention. Just like you wouldn't climb a mountain without a plan, Larry emphasizes that business owners need a clear strategy for managing and optimizing expenses.That preparation becomes even more important when dealing with indirect costs—like utilities, telecom, waste management, and property taxes—that many business owners mistakenly treat as fixed. Larry encourages entrepreneurs to shift their mindset: many of these costs are negotiable, and reducing them can significantly impact overall profitability.His firm, P3 Cost Analysts, helps business owners uncover savings through a thorough discovery and audit process. And the best part? Their services are contingency-based—you only pay if savings are identified.About Larry LevineLarry Levine is an Expense Reduction Consultant with over 35 years of industry experience across high tech, home care, and indirect spend consulting. He has worked with individuals, SMBs, and Fortune 100 executives, delivering expense reduction strategies that improve mid-line cost controls and bottom-line profitability. Larry's nationwide clients span a wide range of industries including healthcare, manufacturing, real estate, restaurants, education, and hospitality. Outside of work, he's an avid hiker, mountain and road biker, and passionate foodie.About P3 Cost AnalystsP3 Cost Analysts is a national cost reduction consulting firm specializing in uncovering hidden savings in areas like waste management, telecom, utilities, property taxes, and more. Since 1991, P3 has helped thousands of clients—from healthcare and hospitality to retail and franchise groups—optimize expenses and increase profitability. Their contingency-based model means you only pay when you save.Links Mentioned in this Episode:Larry Levine on LinkedInP3 Cost Analysts WebsiteEpisode Highlights:Why businesses should prioritize managing expenses as much as revenueWhich indirect costs (like utilities and waste) are most negotiableHow P3 Cost Analysts delivers results without upfront feesReal-world savings: How one client cut waste expenses by 75%The steps of an effective cost audit—from discovery to implementationConclusionLarry Levine offers a masterclass in proactive expense management—reminding business owners that profitability isn't just about growth; it's...

Transforming Corporate Training with AI: A Conversation with Stan SuchkovIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Stan Suchkov, CEO and Co-Founder of Evolve, an AI-driven platform revolutionizing how businesses onboard and train their teams. Stan shares the inspiring journey behind Evolve—from a bold vision and early setbacks to launching a transformative tool that automates learning programs in under 24 hours. This conversation explores the future of online learning, the role of AI, and how a “give first” mindset can accelerate growth and innovation.The Mindset Behind Evolve: Giving First and Thinking StrategicallyStan Suchkov attributes much of his success to a personal and professional commitment to “giving first.” By helping others without expectation, he built a strong network and leadership reputation grounded in generosity. He applies this same philosophy to customer relationships and team dynamics—putting value first to earn trust and long-term loyalty.He also draws strategic inspiration from games like Monopoly, where success hinges on early positioning, negotiation, and risk management. These ideas translated into his real-world entrepreneurial journey: selling his share in a construction business to fund Evolve, enduring over two years with no revenue, and constantly refining the product through feedback and adaptability.Today, Evolve is used by major companies across industries, offering tools that automatically convert a company's internal materials—videos, slides, PDFs—into interactive, trackable training programs within 24 hours. With built-in assessments, reporting, and feedback features, Evolve gives organizations a scalable way to upskill and engage teams fast.About Stan SuchkovStan Suchkov is the CEO and Co-Founder of Evolve, an AI platform that creates onboarding and training programs from any type of document in as little as 24 hours. He's also the founder of the AI Corporate University in MENA and a seasoned entrepreneur with a background in IT and real estate development. Stan has led over 30 projects across various stages of growth and is widely regarded as a thought leader in AI-powered education solutions.About EvolveEvolve is a U.S.-based AI platform built to help companies scale employee training, onboarding, and internal knowledge sharing. Founded in 2023 and launched in the U.S. in 2024, Evolve allows businesses to upload nearly any training content—PDFs, PPTs, audio, video—and launch custom interactive courses by the next day. The platform includes quizzes, tasks, automated grading, and comprehensive learner feedback, helping businesses stay competitive through rapid, smart learning solutions.Links Mentioned in this Episode:Stan Suchkov on LinkedInEvolve WebsiteEpisode Highlights:Why “giving first” builds stronger relationships and networksHow Monopoly inspired Stan's real-world strategic thinkingWhat makes Evolve's AI-powered training platform stand outHow Stan overcame two years of zero revenue to build EvolveThe role of AI in transforming corporate learning experiencesConclusionStan Suchkov's journey reflects what's possible when vision meets resilience. His approach to training through...

Unlocking Success Through Strategy and Consistency with Jake SmolarekIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Jake Smolarek, Life and Business Coach. With a unique background that blends gaming, coaching, and entrepreneurship, Jake helps established entrepreneurs master their time, mindset, and decision-making. In this conversation, he shares a powerful framework for staying consistent, making quicker decisions, and enjoying the entrepreneurial journey along the way.What Entrepreneurs Can Learn from Gaming and CoachingJake Smolarek draws fascinating parallels between gaming and entrepreneurship, emphasizing that both require strategy, feedback, and consistent practice. As an avid gamer, Jake believes the lessons from gaming—like handling setbacks, adapting strategies, and refining skills—can directly improve business outcomes. Mistakes aren't failures; they're feedback. And mastery? That comes from repetition.Jake's “No 0% Days” concept is at the core of his coaching philosophy. It's a mindset that encourages progress—even in the smallest steps—every single day. Whether it's sending one email, making a call, or spending five focused minutes on a goal, daily actions compound into lasting results. This approach helps entrepreneurs avoid burnout, maintain momentum, and track real progress over time.A recurring theme in Jake's work is the power of clarity and decisiveness. He stresses the importance of having a clear vision, which makes it easier to filter decisions, say no to distractions, and take fast, aligned action. Entrepreneurs often suffer from “option overload.” But with a strong vision, you can limit options, trust your instincts, and keep moving forward with confidence. This episode is a blueprint for anyone looking to lead with intention and avoid the trap of perfectionism and indecision.About Jake SmolarekJake Smolarek is a Life and Business Coach who helps high-performing entrepreneurs develop clarity, consistency, and confidence. With a background in personal development and performance coaching, Jake supports clients in aligning their daily actions with long-term vision through mindset work, decision-making frameworks, and real-world accountability systems.About JakeSmolarek.comAt JakeSmolarek.com, Jake offers personalized coaching and resources for entrepreneurs looking to take control of their time, mindset, and business growth. His signature “No 0% Days” framework empowers leaders to take small, consistent action that leads to massive results over time.Links Mentioned in this Episode:Jake Smolarek on LinkedInJake's WebsiteEpisode Highlights:Why gaming is a powerful metaphor for entrepreneurshipHow the “No 0% Days” mindset drives long-term resultsThe importance of prioritization and delegation in time managementHow to build a clear vision and make faster, smarter decisionsThe value of celebrating small wins and tracking progressConclusionJake Smolarek brings a refreshing, strategic take on coaching entrepreneurs. From embracing failure as feedback to developing powerful daily habits, his insights provide a practical roadmap for building momentum and staying aligned with your goals. Success isn't just about hustle—it's about clarity, consistency, and celebrating the...

Mastering Crisis Communications with Tieja MacLaughlinIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Tieja MacLaughlin, Founder and Communications Strategist at Tieja MacLaughlin Communications. Tieja is a seasoned crisis communications consultant who helps individuals and organizations protect their reputations, manage challenging media situations, and respond effectively when it matters most. In this conversation, Tieja shares practical strategies for navigating crises, building proactive communications plans, and maintaining emotional clarity under pressure.The Art of Reputation Defense: What Business Leaders Need to KnowTieja's path into crisis communications is a story of purpose and preparedness. Her mission is to help clients manage their reputations—especially when things go wrong. While many of her projects are reactive in nature, she's a strong advocate for proactive crisis planning. Just like an insurance policy, investing in public goodwill and preparing your crisis playbook in advance helps mitigate long-term reputational damage.In the episode, Tieja also opens up about a surprising personal passion: jiu-jitsu. More than just a sport, she explains how the discipline and strategic thinking required on the mat translate directly into her work. In jiu-jitsu, you anticipate your opponent's next move. In crisis communications, you must be equally strategic—assessing threats, staying composed, and responding with precision. This metaphor powerfully reinforces her approach to handling crisis under pressure.Throughout the conversation, Tieja offers actionable advice: prepare a crisis communications plan, conduct regular team training, and continuously update your strategies based on emerging risks. She shares real-world examples that illustrate how communication missteps can amplify a crisis—and how a well-prepared leader can instead use that moment to build trust. Tieja also emphasizes the emotional side of crises: when tensions run high, leaders must lean on structured strategies rather than reactive decision-making. Her work is not only strategic—it's deeply human.About Tieja MacLaughlinTieja MacLaughlin is a crisis communications expert, media strategist, and the founder of Tieja MacLaughlin Communications. With years of experience navigating high-stakes public relations issues, she empowers brands, executives, and individuals to communicate with clarity and confidence—especially in moments of crisis. Tieja's work blends sharp strategy with emotional intelligence, making her a trusted partner for clients in need of reputation protection.About Tieja MacLaughlin CommunicationsTieja MacLaughlin Communications is a Toronto-based consultancy specializing in crisis communications, reputation management, and media relations. The firm helps individuals and organizations build, protect, and restore public trust through clear, strategic messaging and proactive planning.Links Mentioned in this Episode:Tieja MacLaughlin on LinkedInTieja MacLaughlin Communications WebsiteBlog: 10 PR-Themed Movies & TV ShowsFollow Tieja on Instagram, LinkedIn, and Twitter for expert PR insightsEpisode...

Mastering Sales Strategies with Alison MullinsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Alison Mullins, CEO of Rep Methods, seasoned sales strategist, keynote speaker, and author of The Art of Selling and Beyond Order Makers. Alison shares her innovative approach to sales—rooted in psychology, personalization, and strategic mindset—offering listeners a fresh perspective on how to break down sales goals and build authentic customer relationships.From Personal Passion to Professional Precision: Alison's Approach to SalesAlison opens the conversation by sharing glimpses into her personal life—her love of travel, cooking, and Asian cuisine, all shaped by growing up in Southern Appalachia and spending time in New York City. These cultural experiences fuel her creativity and adaptability, which shine through in her business strategies. She draws thoughtful parallels between culinary experimentation and the art of sales—both requiring curiosity, precision, and personal connection.Professionally, Alison's foundation is built on her two books. The Art of Selling outlines practical, foundational sales techniques, while Beyond Order Makers introduces the concept of manifestation selling—a method that blends mindset, goal-setting, and strategy to improve business development. Alison encourages sales professionals to visualize success and break down ambitious goals into realistic, daily tasks—a philosophy aligned with James Clear's Atomic Habits.This conversation also dives into the emotional side of sales. Alison addresses how negative feedback from leadership can psychologically impact sales professionals. Her coaching helps clients shift from overwhelm to empowerment, reinforcing the importance of incremental wins and human-centric sales actions like personalized outreach and relationship-building. Her work as an ad hoc sales manager is especially tailored for small business owners, offering hands-on guidance and customized sales strategies grounded in her deep experience—especially in the stone and surfaces industry, where she's worked since 2010.About Alison MullinsAlison Mullins is an award-winning sales expert, keynote speaker, and CEO of Rep Methods. With over two decades of experience, she has helped countless companies transform their sales strategies, improve client relationships, and increase revenue. Known for her dynamic stage presence and innovative methodologies, Alison is the author of The Art of Selling and Beyond Order Makers. She's also a frequent contributor to industry publications and a recognized thought leader in both sales performance and strategic business development.About Rep MethodsRep Methods provides expert sales training and development for small business owners and teams. Offering personalized coaching, strategy creation, and fractional sales management, Rep Methods helps businesses build effective sales pipelines and long-term client relationships.Links Mentioned in this Episode:Alison Mullins on LinkedInRep Methods WebsiteThe Art of Selling – available at Rep MethodsBeyond Order Makers – available at Rep...

Unlocking Innovation and Empowering Teams with Jon BassfordIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Jon Bassford, Founder and CEO of Lateral Solutions. Jon dives into the intersection of leadership, operational efficiency, and organizational culture—sharing powerful lessons from his personal experiences and professional journey. If you're a leader striving to cultivate innovation and empower your team, this episode is packed with actionable strategies and mindset shifts you won't want to miss.Leadership That Lifts: From Powerlifting to Performance CultureJon Bassford draws a powerful parallel between his personal passion—powerlifting—and the principles of resilient leadership. As he explains, sustainable strength, whether physical or organizational, requires adaptation over time. Jon emphasizes injury prevention and the importance of modifying one's approach with age and experience. Leaders, too, must evolve—recognizing when to pivot, when to rest, and when to seek guidance. Just as athletes benefit from coaches, executives thrive when surrounded by mentors and strategic advisors.This mindset is reflected in Jon's work at Lateral Solutions, where the focus isn't on cookie-cutter consulting but rather on operational transformation. His team performs deep diagnostic evaluations of an organization's structure, culture, and decision-making processes. From there, they build customized, practical strategies and offer ongoing support to ensure execution. Jon's ideal clients are companies earning between $5M and $50M in revenue, but more importantly, they are led by individuals with a growth mindset—leaders eager to change and evolve.Much of Jon's perspective is captured in his book, The Curious Leader, which outlines three core shifts for today's executives: adopting a growth mindset, committing to operational excellence, and fostering a culture of feedback and collaboration. He also addresses the biggest barriers to innovation—namely, fear of change and lack of psychological safety. By inviting input from across the organization and leading with curiosity, Jon believes leaders can unlock their teams' full potential and create cultures where innovation isn't just encouraged—it's expected.About Jon BassfordJon Bassford is an operations professional and entrepreneur who leads with curiosity—his true superpower. After earning his JD and MBA, Jon applied his curiosity across a wide range of ventures, from startups to global nonprofits. Known for his curiosity-driven leadership, Jon helps organizations and individuals innovate, adapt, and grow by fostering cultures of inquiry and engagement. He also holds a Certificate in Change Leadership and is the author of the upcoming books The Curious Leader and The Co-Parenting Secret.About Lateral SolutionsLateral Solutions provides strategic consulting for growth-minded organizations. With a focus on operational alignment and leadership development, they help businesses uncover blind spots, build stronger foundations, and execute with clarity.Links Mentioned in this Episode:Jon Bassford on LinkedInLateral Solutions WebsiteEpisode Highlights:How powerlifting parallels sustainable leadershipThe 3