The Thoughtful Entrepreneur

How to Launch and Scale a Successful E-Commerce Brand: Expert Insights from Mo ElhawaryIn today's fast-paced e-commerce landscape, founders and marketers need more than just trends to succeed; they need actionable strategies for driving real growth. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Mo Elhawary, Founder of Launch and Scale Agency, to discuss the most effective tactics for launching and scaling e-commerce brands, particularly in the supplement and wellness sectors. Mo's agency has helped scale eight- and nine-figure brands, offering valuable insights on holistic success and marketing strategies for the modern e-commerce world.Understanding E-Commerce Business Models and Marketing StrategiesMo Elhawary emphasizes that not all e-commerce sectors are the same, and your business model should dictate your marketing approach. For example, fashion and apparel brands focus on variety and seasonal trends with higher cart values, while supplement and wellness brands typically rely on subscription models for recurring revenue. The key to success in supplement-based e-commerce is not just selling a product, but fostering ongoing customer relationships and emphasizing trust through personalized marketing.He also highlights the shift in marketing strategies, from platform-specific metrics to a holistic cross-platform approach. With customers interacting with brands across various platforms, Mo advises adopting an attribution model that tracks customer journeys and enhances overall brand presence. Investing in authentic, engaging content is key, with Mo stressing that content doesn't need to be highly polished but must be relatable and engaging. To scale effectively, AI-powered tools can supplement content creation, but the true secret lies in mixing AI-generated elements with authentic, user-generated content (UGC) for the best results.Finally, Mo talks about the importance of focusing on two main ad types for e-commerce: performance-based videos and simple static images. He shares proven content frameworks like educational content, lifestyle integration, and product demos to effectively communicate value to potential customers. For new and scaling brands alike, Mo advocates for clear, benefit-driven messaging and rapidly testing content to discover what resonates with your target audience.About Mo ElhawaryMo Elhawary is the Founder of Launch and Scale Agency, a company that helps e-commerce brands launch, scale, and thrive through a combination of strategic marketing and product development. With extensive experience in growing eight- and nine-figure brands, Mo focuses on actionable growth strategies, creative marketing, and building sustainable, scalable business models for e-commerce brands.About Launch and Scale AgencyLaunch and Scale Agency offers comprehensive solutions for e-commerce brands, particularly in the supplement and wellness industries. Specializing in product development, marketing, and fulfillment, the agency helps brands launch successfully and scale efficiently with a focus on long-term growth and holistic marketing strategies.Links Mentioned in This Episode:Launch and Scale Agency WebsiteMo Elhawary on LinkedInEpisode Highlights:Key differences between e-commerce business models (fashion vs. supplements/wellness)Shifting from platform-specific metrics to a holistic marketing strategyThe importance of authentic content and AI's

Navigating the Complex World of Leave Management: How AI is Transforming HR for Distributed TeamsIn today's rapidly evolving workplace, managing employee leave has become a daunting challenge—especially for companies with teams spread across multiple states. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Anant Agarwal, co-founder and CTO of Aidora, to discuss the intricacies of leave management, the role of AI in simplifying compliance, and actionable strategies for HR leaders. Drawing from Anant's personal journey as a new parent and a tech founder, this conversation offers a wealth of insights for startups and established companies alike.The Role of AI in Streamlining Leave ManagementAnant Agarwal's personal experience as a new parent revealed just how challenging and confusing managing leave can be—especially when navigating complex federal, state, and city regulations. As a solution, Anant and his team at Aidora are using AI to streamline the leave management process for distributed teams. By utilizing AI-powered tools, companies can offer personalized leave plans to employees based on their location, situation, and company policies, ensuring compliance with ever-changing regulations while also empowering employees with the information they need to plan their time off effectively.AI's role doesn't stop at personalizing leave plans; it can also keep HR teams updated in real time with regulatory changes, reducing the risk of errors and compliance issues. This is especially valuable for startups and small to medium-sized businesses (SMBs) that may lack the dedicated HR and legal teams to manage such complexity. The AI solutions offered by Aidora scale with companies, helping them manage leave for teams of all sizes while ensuring that employees across different states and cities receive consistent, accurate information.Additionally, AI tools like Aidora's free leave plan generator allow employees to confidentially explore their leave options before approaching HR, saving time for both employees and HR departments. With precise, actionable outputs based on location-specific laws, this tool reduces administrative burden and enhances the employee experience, making the complex world of leave management more manageable for everyone involved.About Anant AgarwalAnant Agarwal is the Co-founder and CTO of Aidora, an AI-powered platform reshaping how modern companies manage employee leave. Anant has spent his career solving complex problems across industries—from leading AI-driven personalization efforts at Google to serving as a Vice President and strategist at Goldman Sachs, where he built financial infrastructure that powered structured product distribution at scale. Known for his ability to go deep fast, Anant blends technical depth with business strategy and execution, and has a track record of building high-performing teams, shaping product culture, and scaling with speed and clarity.About AidoraAidora provides AI-powered tools designed to simplify leave management for companies with distributed teams. Their flagship product, an AI-powered leave plan generator, helps employees quickly understand their leave entitlements, while ensuring HR teams stay compliant with local, state, and federal regulations. Aidora's mission is to reduce the administrative burden of leave management while improving the employee experience.Links Mentioned in This Episode:Aidora Website

Unlocking Holistic Success: Lessons from Mike McCarthy of GoBundance MastermindIn a world where financial achievement is often seen as the pinnacle of success, what happens when you reach the top and still feel unfulfilled? This central question is explored in a recent episode of The Thoughtful Entrepreneur, hosted by Josh Elledge, featuring Mike McCarthy, Co-founder of GoBundance Mastermind. Mike discusses his journey of balancing financial success with emotional fulfillment, the importance of embracing passions outside of work, and redefining success through the "whole life millionaire" mindset.The Whole Life Millionaire Mindset: Balancing Success and FulfillmentMike McCarthy's journey is a powerful reminder that success isn't just about financial achievements; it's about thriving in all areas of life. Through GoBundance Mastermind, Mike encourages members to embrace passions outside of work—like his own love for EDM DJing—to foster creativity and emotional well-being. These passions help build connection and provide emotional release, which in turn supports personal growth and fulfillment. For Mike, his DJing serves not just as a hobby but as a vital creative outlet, allowing him to process emotions and connect with others on a deeper level.A key part of the GoBundance Mastermind philosophy is prioritizing health, relationships, and personal growth alongside business success. Mike advocates for investing in inner work, including breathwork and coaching, to address subconscious beliefs and emotional wounds that may hinder true fulfillment. He explains that many high achievers, while successful financially, often face feelings of emptiness because they have neglected emotional healing. Through the practice of emotional awareness and self-care, individuals can achieve balance and long-term satisfaction in all areas of their life.Finally, Mike discusses the importance of fostering authentic community through groups like GoBundance, where members support each other's growth and success. The mastermind's community is built on vulnerability, where individuals share struggles as openly as they celebrate wins. This community spirit encourages members to be their authentic selves, creating a safe environment where true personal transformation can occur. By being part of a group that prioritizes connection over competition, leaders and entrepreneurs can thrive not only in business but also in their personal lives.About Mike McCarthyMike McCarthy is the Co-founder of GoBundance Mastermind, a community that empowers high achievers to embrace holistic success. Known for his commitment to helping individuals thrive in all areas of their lives, Mike teaches that fulfillment comes from balancing career success with personal passions and emotional growth. He is a passionate DJ and advocate for integrating personal healing and self-awareness into leadership.About GoBundance MastermindGoBundance Mastermind is an exclusive community designed to help high-net-worth individuals achieve success in all areas of their lives, not just financially. The mastermind brings together like-minded achievers who prioritize personal growth, relationships, and legacy, helping members live a fulfilling life by focusing on health, wealth, and personal happiness.Links Mentioned in This Episode:GoBundance Mastermind WebsiteMike McCarthy's Website

Hope in Action: Leadership Lessons from Cynthia Rivard on Navigating Change and Inspiring ImpactIn a world marked by uncertainty and rapid transformation, the need for authentic, visionary leadership has never been greater. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Cynthia Rivard, author of Hope for a New Era: Turning the Tide Love and Leadership Through Turbulent Times, CEO of Cynthia Rivard Strategic Consulting, and Founder of the Global Rising Tide Foundation. Cynthia's work focuses on empowering leaders to foster hope, embrace change, and drive meaningful impact within their organizations and communities. This blog post distills the core principles shared during their conversation, offering actionable strategies for leaders to turn hope into action.The Core Principles of Transformational LeadershipCynthia emphasizes that hope isn't just a passive feeling; it's faith in a better future that drives action. As a leader, she believes that hope begins with crafting a clear vision for a better future and taking deliberate, small steps toward that vision. By acting on hope, leaders can inspire others to do the same, creating a ripple effect of empowerment throughout their teams and communities. Cynthia suggests that leaders should tap into their intuition and wisdom to guide their actions, sharing their journey openly and transparently to inspire those around them.One of the biggest challenges in leadership is overcoming resistance to change. Cynthia explains that resistance is deeply rooted in our subconscious, a survival mechanism that can hold leaders back if left unexamined. She encourages leaders to be aware of their fears and discomforts around change and take small, manageable actions to disrupt that inertia. Modeling vulnerability as a leader, Cynthia believes, helps create an environment where teams feel safe to embrace change, experiment, and grow together.Lastly, Cynthia speaks about the importance of fostering self-love and confidence in leadership. True confidence, according to Cynthia, is not about bravado, but about self-acceptance and self-compassion. She emphasizes that when leaders embody self-worth, they empower their teams to do the same, creating a culture of resilience and collaboration. By cultivating these qualities in themselves and their teams, leaders can build a foundation of trust and psychological safety that fuels innovation and success.About Cynthia RivardCynthia Rivard is the CEO of Cynthia Rivard Strategic Consulting and an author of Hope for a New Era: Turning the Tide Love and Leadership Through Turbulent Times. Cynthia's work is dedicated to empowering leaders to embrace hope, navigate change, and drive transformational impact within their organizations and communities. She helps individuals and organizations create meaningful change by fostering self-love, confidence, and a commitment to purpose-driven leadership.About Cynthia Rivard Strategic ConsultingCynthia Rivard Strategic Consulting helps leaders and organizations navigate change, foster resilience, and make a lasting impact through visionary leadership and community engagement. With a focus on transforming leadership practices, Cynthia offers consulting services that empower leaders to embrace hope, drive innovation, and lead with purpose.Links Mentioned in This Episode:Cynthia Rivard's Website

The Unvarnished Truth About Sales: Lessons from the UK's Most Hated Sales Trainer, Benjamin DennehyIn the world of sales, few voices are as candid—or as controversial—as Benjamin Dennehy, widely known as the UK's most hated sales trainer. In this episode, hosted by Josh Elledge, Benjamin pulls no punches as he exposes the uncomfortable realities of sales, debunks persistent myths, and offers actionable strategies for founders, salespeople, and small business owners. This blog post distills the key themes and expert advice from their conversation, providing a comprehensive guide for anyone looking to elevate their sales game.The Realities of Sales and Building Repeatable SuccessBenjamin starts by addressing an uncomfortable truth: most people in sales didn't choose the profession—they stumbled into it. This lack of passion often leads to mediocrity, with many salespeople operating at a “seven out of ten” level, performing just enough to get by. To break through this, Benjamin advocates for treating sales as a craft that demands continuous improvement and investment in proper training. He emphasizes the importance of building a repeatable sales process, focusing on long-term relationships rather than just closing deals.Benjamin also talks about the “founder-led sales trap” where entrepreneurs, passionate about their products, often dread the sales process. Founders frequently hesitate to delegate or hire the right salespeople, leading to burnout and stagnation. He encourages founders to invest in structured sales training, create a clear sales process, and treat sales with the same importance as product development or finance. This shift in mindset is crucial for scaling a business beyond the founder's efforts.Finally, Benjamin discusses the common pitfalls businesses face when hiring salespeople. He warns against hiring based on charisma alone and stresses the need to look for candidates who demonstrate solid sales processes and results. Without a clear and documented sales approach, businesses will continue to struggle with underperforming teams. He advises on setting clear metrics and ensuring new hires are onboarded with proper training to drive predictable and repeatable sales success.About Benjamin DennehyBenjamin Dennehy is the Founder of Sales Matrix Courses, a platform offering comprehensive training and coaching for sales professionals. Known for his blunt, no-nonsense approach, Benjamin helps businesses confront uncomfortable truths about sales, break through mediocrity, and achieve repeatable success.About Sales Matrix CoursesSales Matrix Courses is a sales training platform created by Benjamin Dennehy. The courses are designed to help professionals and businesses develop stronger sales foundations, overcome common challenges, and create repeatable, predictable sales outcomes.Links Mentioned in This Episode:Sales Matrix Courses WebsiteBenjamin Dennehy on LinkedInEpisode Highlights:Why most salespeople fall into the profession without passion or preparationThe “founder-led sales trap” and how to avoid itThe importance of treating sales as a craft and investing in ongoing trainingWhy hiring the right salesperson requires more than just charismaHow big companies fail at...

How to Build a Fundable, Scalable Business: Expert Insights from Nicholas Spezio of Exbo GroupIn the world of startups and high-growth companies, raising capital is often seen as a major milestone. But what happens after the money hits your account? In this episode of The Thoughtful Entrepreneur, Nicholas Spezio, Managing Director at Exbo Group, shares his expertise on how founders can build a scalable business, manage finances effectively, and position themselves for growth or a successful exit. Drawing from his experience advising venture-backed and private equity-backed companies, Nicholas outlines the key steps for building a solid financial foundation, attracting investment, and preparing for long-term success.Building a Strong Financial Foundation for Scalable GrowthNicholas emphasizes the importance of establishing strong financial controls and infrastructure early in the business lifecycle. While many founders focus on product development and growth, overlooking the financial aspect can be a costly mistake when it's time to raise more capital or pursue an exit strategy. Implementing proper bookkeeping, creating financial models for forecasting, and maintaining internal controls will give you a clear picture of your business's health, ensuring that you can confidently manage your operations, attract investment, and avoid potential financial pitfalls.In addition to financial controls, customer retention is critical to long-term success. Nicholas explains that retaining existing customers is more cost-effective than constantly acquiring new ones, making customer loyalty a key focus for investors. He also advises diversifying revenue streams and customer bases to reduce reliance on a single source of income or a few major clients. By doing so, business owners can enhance resilience, improve profitability, and make their business more attractive to potential investors or acquirers.Lastly, Nicholas underscores the importance of preparing for due diligence well in advance. Thinking like an investor and addressing potential issues before they arise can significantly increase the value of your company. By focusing on financial transparency, operational efficiency, and diversifying your revenue streams, you will be in a stronger position for future growth and to attract investment or an exit strategy when the time comes.About Nicholas SpezioNicholas Spezio is the Managing Director at Exbo Group, a financial advisory firm specializing in helping startups and growth companies build strong financial infrastructures, scale effectively, and prepare for investment or acquisition. With extensive experience advising venture-backed and private equity-backed companies, Nicholas helps founders navigate complex financial decisions and strategically plan for long-term success.About Exbo GroupExbo Group is a financial advisory firm that partners with high-growth startups to establish solid financial foundations, streamline operations, and prepare for funding or acquisition. The firm specializes in guiding companies through financial strategy, operational optimization, and due diligence preparation, enabling them to scale with confidence and attract investment.Links Mentioned in This Episode:Exbo Group WebsiteNicholas Spezio on LinkedInEpisode Highlights:Why early investment in financial systems and...

Relationship-Driven Growth with Jon Ferrara of NimbleOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Jon Ferrara, CEO and Founder of Nimble, about the deeper value of authentic relationship management in business. As the creator of both GoldMine and Nimble, Jon has pioneered the CRM space for decades—and continues to champion people-first strategies that go beyond sales. He shares how his passions, personal journey, and entrepreneurial experience all reinforce a simple truth: building strong relationships is the foundation for long-term success.Why Human Connection Still Wins in a Tech-Driven WorldJon Ferrara believes business is personal. From inviting clients into his kitchen to weaving shared passions into conversation, Jon makes the case that authenticity builds trust—and trust drives growth. He explains how Nimble was designed as a CRM for the entire company, not just sales, pulling in contact data from email, LinkedIn, and other platforms to give teams a full picture of their relationships.Throughout the conversation, Jon explores why traditional CRMs often fail due to low adoption and poor data, and how Nimble overcomes these hurdles with automation and smart enrichment. Whether you're in sales, marketing, customer success, or partnerships, Nimble helps you stay top of mind and build meaningful, lasting connections. Jon also shares actionable tips—from leading with service to leveraging podcasting as a relationship tool—that any entrepreneur can use to grow their influence and network.Ultimately, Jon reminds us that success in business (and life) comes from being present, offering value, and consistently showing up for the people around you. Technology can enhance relationships—but it's the human touch that makes them matter.About Jon FerraraJon Ferrara is the CEO and Founder of Nimble. A pioneer in the CRM space, Jon previously founded GoldMine and now leads Nimble with a mission to simplify relationship management across the entire organization. He's passionate about helping professionals build authentic connections that drive both business growth and personal fulfillment.About NimbleNimble is a relationship-focused CRM designed for small businesses and teams. It unifies contact data from email, social platforms, and business apps—making it easy to track, manage, and nurture key relationships across sales, marketing, partnerships, and customer success.Links Mentioned in this Episode:Nimble WebsiteJon Ferrara on LinkedInEpisode Highlights:Why relationships—not just transactions—drive long-term successThe evolution of CRM from GoldMine to NimbleHow Nimble integrates with daily workflows to reduce frictionThe common pitfalls of CRM adoption and how to avoid themActionable tips for building meaningful business connectionsConclusionJon Ferrara's relationship-first mindset is a timely reminder in a world of automation and AI: genuine human connection is still your strongest competitive advantage. With the right tools—and the right intention—your network can become your greatest asset. If you're ready to lead with empathy, service, and strategy, Nimble offers a powerful way to grow your relationships and your business.Apply to be a Guest on The Thoughtful

From Soccer to CFO Strategy with Stanislav Sukhinin of SorsoOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Stanislav Sukhinin, Founder and CEO of Sorso, a fractional CFO firm helping outpatient healthcare clinics improve financial health, drive growth, and prepare for acquisition. Stanislav blends his background in team sports with deep financial expertise to show how leadership, strategy, and collaboration can transform a clinic's trajectory. This episode delivers practical insights for healthcare founders who want to get out of the weeds and into sustainable, data-driven growth.Why Clinics Need More Than a Bookkeeper to GrowDrawing inspiration from soccer, Stanislav explains how successful clinics operate like high-functioning teams—where every department, from billing to operations, must work together toward a shared goal. He highlights the complex financial challenges clinics face, especially in dealing with delayed insurance reimbursements, unpredictable revenue, and cash flow gaps. These issues often leave owners with an unclear picture of their clinic's true financial health, which can stall growth and undermine decision-making.That's where a fractional CFO comes in. For clinics generating $3M or more in annual revenue, a strategic financial partner can help owners shift from reactive bookkeeping to proactive financial leadership. Stanislav shares how Sorso helps clinics implement systems, optimize revenue cycle management, and prepare for potential acquisition opportunities by standardizing operations and improving margins. He emphasizes that financial leadership is not just about compliance—it's about aligning financial strategy with long-term business and personal goals.Whether you're optimizing reimbursements, opening new locations, or considering a sale in the next 3–5 years, this episode offers actionable advice on building financial systems that scale. From reviewing payer performance to tracking key metrics like gross margin and cash flow, Stanislav outlines how outpatient clinics can make smarter decisions—rooted in both teamwork and data.About Stanislav SukhininStanislav Sukhinin is the Founder and CEO of Sorso, a fractional CFO firm specializing in outpatient healthcare clinics. With a background in finance and a passion for systems thinking, Stanislav helps clinic owners build sustainable businesses through strategic planning, operational insight, and financial clarity.About SorsoSorso provides fractional CFO services tailored to the needs of outpatient healthcare clinics. From revenue cycle optimization to acquisition readiness, Sorso partners with clinic owners to turn complex financial data into clear, growth-focused decisions. The firm serves practices generating $3M+ in annual revenue and looking to scale with confidence.Links Mentioned in this Episode:Sorso WebsiteStanislav Sukhinin on LinkedInEpisode Highlights:How team sports taught Stanislav key lessons for business leadershipThe biggest financial pain points facing outpatient healthcare clinicsWhy bookkeeping alone isn't enough for growth-focused practicesWhen to bring in a fractional CFO—and what criteria to considerActionable steps for improving clinic cash flow and preparing for...

Mastering Modern PPC with Lisa Raehsler of Big Click CoOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lisa Raehsler, Founder and CEO of Big Click Co, about how businesses can stay competitive in the fast-evolving world of pay-per-click (PPC) advertising. Lisa shares expert insights on AI-powered campaign management, platform diversification, and why creativity and strategic oversight matter more than ever. Whether you're a digital marketing professional or business owner, Lisa breaks down what it takes to succeed with paid media in 2024 and beyond.Why PPC Success Now Requires Both Automation and StrategyPPC is no longer just about bidding on keywords—it's about understanding how automation, AI, and data privacy changes impact campaign outcomes. Lisa explains how platforms like Google and Meta are using AI to automate nearly every aspect of campaign delivery, from bidding to ad creation. While this creates efficiency, it also introduces risks like loss of control and black-box decision-making, which is why marketers must remain hands-on and analytical when reviewing performance data.Lisa also highlights the growing importance of creative and cross-platform strategy. As AI handles more of the technical execution, your competitive edge now lies in compelling visuals, differentiated messaging, and platform-specific strategies. From B2B success on LinkedIn to branding on YouTube and connected TV, Lisa encourages advertisers to diversify spend and lean into where their audience is most engaged.For businesses wondering when to hire a PPC agency, Lisa advises a minimum monthly ad spend of $2,000 and a strategic growth mindset. Agencies like Big Click Co offer value when you're ready to scale, need access to advanced features, or want creative approaches in complex or “unsexy” industries. Lisa's advice is clear: stay curious, test constantly, and align automation with strong brand strategy.About Lisa RaehslerLisa Raehsler is the Founder and CEO of Big Click Co. With decades of experience in digital advertising, Lisa is a nationally recognized PPC expert who helps businesses grow through strategic, data-driven paid media campaigns across Google, Meta, LinkedIn, and beyond.About Big Click CoBig Click Co is a performance-driven PPC consultancy focused on helping businesses maximize ROI across modern advertising platforms. The firm specializes in campaign strategy, automation oversight, and creative testing for growth-minded clients.Links Mentioned in this Episode:Big Click Co WebsiteLisa Raehsler on LinkedInEpisode Highlights:What's changed in PPC for 2024How AI is impacting Google and Meta ad campaignsWhy creative and cross-platform strategy are keyWhen to hire a PPC agency and how to know you're readyHow to succeed with LinkedIn, YouTube, and CTV adsConclusionPPC in 2024 demands more than just technical skills—it requires strategy, creativity, and adaptability. Lisa Raehsler shows us that by balancing automation with oversight and leaning into what makes your brand unique, paid media can become a powerful engine for growth. If you're ready to level up your advertising, now's the time to take a smarter, more strategic approach.Apply to be a Guest on The Thoughtful...

From Vintage Tractors to Real-Time Payments with Steffen Vollert of VoltOn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Steffen Vollert, Co-Founder and CEO of Volt, a European fintech innovator specializing in real-time global bank payments. Steffen shares how his experience restoring vintage Porsche diesel tractors shaped his leadership philosophy and business mindset—emphasizing quality, attention to detail, and customer relationships. The conversation explores how Volt is disrupting the payments industry with white-label solutions and regulatory advantages, and offers actionable insights for merchants seeking faster, more secure, and scalable payment infrastructure.Why the Fundamentals Still Matter in a High-Tech WorldSteffen's passion for restoring vintage tractors taught him the value of process, precision, and patience—principles he now applies to building scalable payment systems at Volt. Whether it's diagnosing a mechanical issue or resolving a payment integration, both require discipline and customer-first thinking. Volt's model embraces those same fundamentals by delivering seamless, real-time bank-to-bank payments across borders, while empowering merchants to take control of their payment experience.Volt sets itself apart by leveraging open banking regulations like PSD2 to initiate instant bank transfers and reduce reliance on costly card networks. Rather than becoming another all-in-one payment giant, Volt operates as the infrastructure behind white-labeled solutions for retailers, PSPs, airlines, and even crypto platforms—making their offerings faster and more secure without sacrificing control or branding.If your business is expanding across Europe or struggling with slow settlement times, Volt's technology and merchant-first approach might be exactly what you need.About Steffen VollertSteffen Vollert is the Co-Founder and CEO of Volt. With a background in engineering and entrepreneurship, Steffen brings a unique blend of technical expertise and business strategy to the world of fintech. His leadership is grounded in a passion for craftsmanship—both mechanical and digital.About VoltVolt is a leading real-time payments platform headquartered in Europe. The company enables instant, secure bank-to-bank transfers through open banking infrastructure, helping businesses across sectors improve checkout performance, reduce fees, and scale globally. Volt powers white-labeled payment experiences for e-commerce, travel, crypto, and enterprise platforms.Links Mentioned in this Episode:Volt WebsiteSteffen Vollert on LinkedInVintage Porsche Tractor ProjectsEpisode Highlights:How restoring vintage tractors influenced Steffen's leadership in fintechWhat makes Volt different from Stripe, PayPal, and other PSPsWhy speed, attention to detail, and customer discovery matter in paymentsThe benefits of white-label, real-time bank paymentsActionable tips for merchants evaluating new payment partnersConclusionFrom hands-on craftsmanship to cutting-edge fintech, Steffen Vollert shows that the principles of excellence, process, and customer care are timeless. Volt is bridging the gap between innovation and reliability, offering a smarter approach to payments for global merchants. If you're looking to modernize your payments...

Breaking Through the Growth Ceiling with James Graham of SCALIFY OSOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with James Graham, Founder and CEO of SCALIFY OS, about how entrepreneurs can overcome growth plateaus and transition from founder-driven hustle to scalable, operational excellence. James works with businesses earning between $1M and $20M in revenue, helping them build the systems, leadership structures, and strategies needed to grow sustainably—and profitably.From Hustle to Scale: Building a Business That Runs Without YouJames Graham understands that passion and grit can take a founder far, but they're not enough to grow a company beyond its early success. Many entrepreneurs hit a “growth ceiling” where time, energy, and resources no longer stretch far enough—and chaos creeps in. That's where SCALIFY OS comes in.James helps founders step out of the weeds by installing operational systems, documenting sales processes, and establishing structured leadership meetings. His strategies are highly customized, focusing on each business's unique challenges and opportunities—rather than offering one-size-fits-all solutions. He also incorporates AI into his coaching model with “Jamie,” a proprietary AI business coach that supports clients with 24/7 operational guidance.If you're stuck working nights and weekends, can't delegate effectively, or feel your business is running you—this episode delivers a clear roadmap for scaling up without burning out.About James GrahamJames Graham is the Founder and CEO of SCALIFY OS, where he helps $1M–$20M businesses break through their growth ceilings by implementing operational systems, leadership development, and strategic coaching. With a background in business architecture and digital innovation, James is passionate about helping founders become CEOs.About SCALIFY OSSCALIFY OS is an operational strategy and coaching platform built for established entrepreneurs ready to scale. The company offers custom assessments, leadership systems, documented processes, and AI-enhanced coaching to help businesses grow sustainably—without relying solely on the founder's hustle.Links Mentioned in this Episode:SCALIFY OS WebsiteJames Graham on LinkedInEpisode Highlights:What the “growth ceiling” looks like for $1M–$20M businessesWhy operational systems—not hustle—are key to sustainable scaleThe importance of structured leadership meetings and clear accountabilityHow to document and delegate founder-led salesThe role of AI in modern business coaching with SCALIFY OS's “Jamie”ConclusionScaling a business isn't just about working harder—it's about thinking smarter. As James Graham shares, true growth requires systematizing success, empowering leadership, and stepping back from the day-to-day. With the right structure and support, you can break through the ceiling and build a business that thrives without you at the center of everything.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Authenticity in the Age of AI: How Owen Garitty of FPW Media Keeps Marketing HumanOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Owen Garitty, Founder and CEO of FPW Media, a creative marketing agency redefining brand storytelling in an AI-saturated world. Owen shares how FPW blends advanced technology with genuine human connection, offering a fresh perspective for business owners, marketers, and creatives navigating the challenges of modern branding.Finding Balance: Why Analog Matters in a Digital WorldOwen Garitty kicks off the conversation by sharing a surprising source of creative clarity—gardening. His hands-in-the-soil approach is more than just a hobby; it's a metaphor for the power of stepping back from digital overload. In a world dominated by automation, Owen believes it's essential for creatives to disconnect and reconnect with themselves.This philosophy directly influences how FPW Media operates. From high-end film production to augmented reality and experiential marketing, FPW integrates cutting-edge tools without sacrificing authenticity. The company keeps 95% of its production in-house, allowing for tighter quality control, stronger collaboration, and more emotionally resonant outcomes.While AI plays a growing role in the marketing world, Owen emphasizes using it with intention. Rather than relying on generic AI tools, FPW trains custom models tailored to each client's brand voice and data. The result? More precise insights and storytelling that feels human, not manufactured.About Owen GarittyOwen Garitty is the Founder and CEO of FPW Media. Known for his deep understanding of storytelling, Owen blends old-school creative instincts with next-gen marketing tools to help brands stay real in a world that often feels artificially curated.About FPW MediaFPW Media is a full-spectrum creative agency offering services in branding, content production, AR/VR, experiential marketing, and more. With a massive in-house production facility and a focus on authenticity, FPW helps brands create powerful, emotionally resonant content that breaks through the noise.Links Mentioned in this Episode:FPW Media WebsiteOwen Garitty on LinkedInEpisode Highlights:Why disconnecting from digital tools can fuel better creative strategyHow FPW Media uses AI with precision, not as a generic shortcutThe dangers of synthetic content and the "boomerang effect"Actionable ways to build brand authenticity in the age of automationHow FPW's in-house team and creative space set them apartConclusionIn today's fast-moving, AI-driven marketing world, staying authentic is more than a nice-to-have—it's a competitive advantage. As Owen Garitty of FPW Media makes clear, brands that invest in real stories, real people, and real connections will stand out in a sea of synthetic content. If you want your marketing to resonate—not just reach—now's the time to humanize your strategy.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Unlocking the Power of Legal Analytics with Alon Shwartz of Trellis LawOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Alon Shwartz, Co-Founder and COO of Trellis Law, a cutting-edge legal tech platform reshaping how attorneys navigate state trial court litigation. Alon shares how Trellis leverages data analytics and AI to streamline legal research, improve strategy, and increase efficiency for legal professionals. If you're in the legal field and want to work smarter—not harder—this episode is packed with insight.Bringing Legal Intelligence to State Trial CourtsAlon Shwartz's entrepreneurial journey is driven by resilience and optimization—two traits he honed through his long-term commitment to CrossFit. He draws a parallel between physical training and business leadership, emphasizing how mental grit and consistency are vital to pushing through complexity, both in the gym and in scaling a tech startup.That mindset helped shape Trellis Law's mission: to demystify and organize fragmented state trial court data. Traditional legal databases often overlook state-level courts, but that's where the majority of litigation actually happens. Trellis bridges this gap by aggregating data from over 3,000 courts across 46 states and delivering intuitive, actionable insights for litigators.Trellis isn't just a data aggregator—it's a strategic platform. With features like judicial analytics, generative AI drafting tools, and judge-specific behavior patterns, Trellis enables attorneys to prepare smarter motions, manage client expectations, and make data-informed decisions with confidence. The result? Less guesswork and more wins.About Alon ShwartzAlon Shwartz is the Co-Founder and COO of Trellis Law. With a background in entrepreneurship and a passion for solving complex data challenges, Alon leads the company's operations and innovation strategy. His insights into legal tech, AI, and product development make him a standout thought leader in the legal analytics space.About Trellis LawTrellis Law is a legal intelligence platform that provides state trial court analytics and litigation insights. The platform helps litigators, law firms, insurance companies, and legal departments streamline case preparation and make data-informed decisions. Trellis is transforming how legal professionals access and apply state court data.Links Mentioned in this Episode:Trellis Law WebsiteAlon Shwartz on LinkedInEpisode Highlights:Why state trial court data is a largely untapped resource in legal techHow Trellis empowers lawyers to strategize using real judicial dataThe connection between athletic discipline and startup successHow Trellis is leveling the playing field with accessible legal intelligenceThe AI tools that are changing how legal research gets doneConclusionTrellis Law is paving the way for a smarter, more strategic approach to litigation—especially at the state level. As Alon Shwartz shares, success in the legal field is no longer just about intuition; it's about leveraging the right tools to make better decisions, faster. If you're looking to modernize your practice, Trellis offers a compelling first step.Apply to be a Guest on The Thoughtful Entrepreneur:

Cybersecurity Insights for Business Leaders: Expert Advice from Derek Kernus of Aethon SecurityIn today's rapidly evolving digital world, cybersecurity is no longer just a concern for large enterprises—it's a critical part of every organization's strategy. In this recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Derek Kernus, CEO of Aethon Security, to discuss how business leaders can protect their organizations from the growing wave of cyber threats. The conversation dives deep into the importance of cybersecurity, compliance, and practical steps that leaders can take to stay ahead of the curve in an increasingly complex landscape.Understanding Cybersecurity and Compliance in Today's Business WorldDerek Kernus opens the conversation by highlighting the current cybersecurity threats faced by businesses today. Nation-state actors from China and Russia are increasingly targeting U.S. government networks and contractors, aiming to steal sensitive information or disrupt critical infrastructures like energy grids, water systems, and healthcare. As businesses digitize more of their operations, the number of potential attack points expands, making it essential for leaders to treat cybersecurity as a core business risk.Derek emphasizes the importance of compliance, particularly for government contractors who must meet cybersecurity standards like the Cybersecurity Maturity Model Certification (CMMC). Failure to comply with these requirements can result in lost contracts, legal penalties, and reputational damage. Even in the private sector, companies are increasingly expected to adopt rigorous cybersecurity measures. By understanding and implementing these frameworks, businesses can ensure that they are protected and ready to meet both governmental and industry-specific standards.The episode also addresses real-world cyber threats, including the Colonial Pipeline attack and attempts to disrupt municipal water systems, underscoring the need for proactive security measures. Derek offers actionable cybersecurity tips for business leaders to improve their organizational defenses and protect sensitive data.Actionable Cybersecurity Tips for Business LeadersDerek shares several practical, actionable cybersecurity steps that leaders can implement immediately to enhance their company's security posture. One of the most essential steps is implementing Multi-Factor Authentication (MFA) across all critical accounts. MFA significantly reduces the risk of unauthorized access, even if passwords are compromised. Derek advises prioritizing MFA for administrative and remote access accounts and training employees on how to use it.Another key recommendation is to conduct regular vulnerability scans. These scans help identify system weaknesses before they can be exploited. Derek stresses the importance of automating these scans, prioritizing high-risk vulnerabilities, and keeping records of the scans and remediation efforts for compliance purposes. Additionally, keeping software and systems up to date is crucial. Outdated software often serves as a gateway for cybercriminals, so applying patches and updates promptly can close those security gaps.Finally, Derek encourages business leaders to leverage federal cybersecurity frameworks like NIST and CMMC to better manage risks and ensure compliance. These frameworks offer structured, proven guidelines to assess and improve cybersecurity defenses, making them invaluable tools for organizations of all sizes. Derek advises that even non-government contractors benefit from adopting these best practices.About Derek KernusDerek Kernus is the CEO of Aethon Security, a cybersecurity consulting firm that helps organizations navigate complex compliance requirements and protect their data from cyber threats. Derek brings years of...

Leading with Flexibility in Uncertain Times with Kevin EikenberryIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Kevin Eikenberry, Chief Potential Officer of The Kevin Eikenberry Group and author of Flexible Leadership: Navigate Uncertainty and Lead with Confidence. Kevin shares timely insights on how today's leaders can thrive amid volatility by staying grounded in their values while adapting their strategies. From navigating change to investing in leadership development, this episode offers a practical roadmap for leaders who want to lead with confidence and clarity—even when the future is unclear.How to Lead with Confidence in a Volatile WorldKevin emphasizes that modern leadership isn't about always having the answers—it's about being agile, values-driven, and committed to continuous learning. Drawing on decades of coaching leaders, he shares how embracing flexibility doesn't mean abandoning structure. Instead, it means having deep roots (your values) and being able to bend (your strategy) when the winds of change blow. Leaders must separate their identity from their roles and build adaptive thinking into their teams. He also introduces the metaphor of a tree: stable at the roots, flexible in the branches—a model that resilient leaders should follow.Through candid conversation, Kevin and Josh explore how uncertainty can actually be a catalyst for growth. Leaders who acknowledge unpredictability, model transparency, and focus on what they can control are more likely to build trust and drive results. Kevin also warns against falling into the “leadership trap”—confusing your job title with your personal identity. Real leadership, he explains, comes from consistent values-based action, not positional authority.Finally, Kevin shares actionable strategies for building leadership capacity. He encourages leaders to invest in training, conduct value clarification exercises, and remain open to feedback. With tools like his free masterclass and The Remarkable Leadership Podcast, Kevin equips leaders to become more effective in both mindset and behavior. His ultimate message: Great leadership is less about control and more about creating clarity and consistency in how you show up for your team—even when everything around you is changing.About Kevin EikenberryKevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group and a globally recognized leadership expert, speaker, and author. His work focuses on developing remarkable leaders and equipping them to navigate change, uncertainty, and growth with confidence.About The Kevin Eikenberry GroupThe Kevin Eikenberry Group is a leadership and learning consulting company helping individuals and organizations unleash their potential. Through workshops, coaching, books, and digital resources, the firm provides tools that help leaders build influence, flexibility, and success.Links Mentioned in this EpisodeKevin Eikenberry's WebsiteKevin Eikenberry on LinkedInFree Leadership MasterclassFlexible Leadership: Navigate Uncertainty and Lead with Confidence (Book)The Remarkable...

How to Scale Your Business and Build Effective Teams: In-Depth Insights from Aaron Goodwin of Your Modern LegacyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Aaron Goodwin, Founder & CEO of Your Modern Legacy, to explore how business owners can strategically scale, hire, and build systems that free them to work on their business, not just in it.Scaling Strategy, Delegation, and MindsetAaron introduces a stage-based approach to scaling: $0–1M emphasizes sales and marketing, $1–3M prioritizes team building, and $3–8M requires systematization. He stresses that each stage brings its own challenges, and what brought you success at one level won't necessarily work for the next. Clarity about your current business stage is essential for targeted growth.To unlock growth, Aaron recommends a practical four-step hiring framework—role definition, structured screening, skills assessments, and behavioral interviews—designed for consistency and long-term fit. He further urges business owners to perform a time audit, tracking their tasks to reveal where delegation is needed. Doing so helps free up the founder's time for strategic priorities.Aaron also advocates for a “future-self” mindset: begin living in alignment with your vision of leadership today. Simple actions—outsourcing non-core tasks, documenting systems, and making hiring decisions aligned with your goals—signal to your brain and your team that you're committed to elevating your business. That alignment, he explains, is what powers growth and leads to lasting freedom.About Aaron GoodwinAaron Goodwin is the Founder & CEO of Your Modern Legacy, a coaching and training firm helping entrepreneurs scale intentionally, build effective teams, and reclaim time for strategic growth.About Your Modern LegacyYour Modern Legacy offers free tools like the Four‑Step Interview Guide, monthly webinars, and customized coaching for CEOs aiming to build legacy-driven, team-powered businesses.Links Mentioned in This EpisodeAaron's LinkedIn ProfileYour Modern LegacyKey Episode HighlightsRevenue Stage Strategy: Tailor systems and team-building to your growth stage.Structured Hiring: Four-step interview framework prevents costly mistakes.Time Audit Insight: Reveals tasks that hinder growth and freedom.Delegation by Design: Document processes before assigning to others.Future-Self Mindset: Act “as if” to align daily decisions with long-term goals.ConclusionScaling your business is a strategic journey shaped by vision, clarity, and discipline. Aaron Goodwin's playbook—focused on stage-specific systems, structured hiring, time mastery, and future-oriented mindset—proves that sustainable growth and lasting legacy begin with intentional action.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for you.

Sales Mastery in the Modern Era with Navid MomeniIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Navid Momeni, Founder and CEO of Sales Guru Global and author of How to Become a Sales Master. Navid dives into what sets top-performing sales professionals apart in today's market—emphasizing curiosity, empathy, and the relentless pursuit of growth. He shares how modern sales is about problem-finding over problem-solving, and why consistency, coachability, and a “growth mindset” are essential for success.Mastering Sales in Today's Evolving LandscapeNavid emphasizes that modern sales professionals excel through curiosity, in-depth research, and empathetic listening. Instead of pushing products, they act as trusted advisors who uncover client challenges and tailor meaningful solutions. These skills transform sales conversations into opportunities for connection, clarity, and trust-building.He also explains the importance of daily habits like tracking activity, refining objection handling, and practicing consistent follow-up. The concept of “clobbering”—relentless repetition and feedback—helps salespeople build muscle memory and improve performance over time. Navid stresses that coachability and consistency are key markers of lasting success.Lastly, Navid highlights the human side of selling—resilience, adaptability, and giving back. He believes sales mastery includes a responsibility to uplift others, which is why 100% of proceeds from his book are donated to charity. His holistic view of growth as both personal and professional sets a powerful standard for sales leaders today.About Navid Momeni:Navid Momeni is the Founder and CEO of Sales Guru Global and the author of How to Become a Sales Master. He brings over a decade of experience coaching sales teams and individuals to elevate their performance and mindset. Navid's training emphasizes skill development, resilience, and continuous learning.About Sales Guru Global:Sales Guru Global delivers customized sales training and consulting for startups, SMBs, and enterprise clients. The company offers go-to-market strategy support, sales team workshops, and 1:1 coaching programs to accelerate sales performance.Links Mentioned in this Episode:Navid Momeni on LinkedInSales Guru Global WebsiteKey Episode Highlights:Why curiosity and empathy are today's most valuable sales traitsHow to develop resilience and coachability in your sales careerWhat “clobbering” means and why it drives masteryThe importance of continuous skill upgrades and self-reflectionHow Navid's book contributes to global charitable causesConclusionJosh and Navid explore how mastering sales in today's world requires both strategic thinking and emotional intelligence. From diagnosing hidden challenges to building lasting client trust, Navid's approach equips listeners with actionable tactics and a mindset for growth.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are

How Supliful is Empowering the Next Generation of E-Commerce Entrepreneurs with Martins LasmanisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Martins Lasmanis, Co-founder and CEO of Supliful. Martins shares how his innovative platform is transforming the way small and mid-sized businesses launch and scale fast-moving consumer goods (FMCG) brands. From his love for binge-worthy shows and mystery novels to his deep e-commerce insights, Martins offers a compelling look at how Supliful removes the barriers for modern entrepreneurs.How Supliful Streamlines Success for E-Commerce BrandsMartins built Supliful with a clear mission: make it easier for entrepreneurs to launch product-based businesses. Supliful offers a robust white-label catalog of over 250 items—from skincare and supplements to specialty coffee and pet care—all without requiring upfront inventory costs. Supliful handles fulfillment and shipping, allowing business owners to focus on branding and growth. By sourcing locally within the U.S., the company also shields clients from global supply chain disruptions while ensuring fast delivery.In a landscape where margins are thin and consumers expect transparency and speed, Supliful provides a game-changing solution. Martins advises staying calm and adaptive, using tools like Supliful to test products quickly, optimize operations, and meet rising customer expectations. With real-time analytics and educational resources, entrepreneurs can refine their strategies and scale faster with minimal risk.Actionable Strategies and the Future of E-CommerceMartins shares tactical tips that any e-commerce leader can use. To increase average order value, he suggests bundling complementary products—like pairing skincare serums with cleansers—at checkout. Brands using this strategy have seen up to a 30% lift in AOV. Martins also recommends leveraging Supliful's analytics to make informed decisions, encouraging entrepreneurs to iterate based on customer feedback.The future of e-commerce, according to Martins, lies in the rise of solo founders, niche micro-brands, and consumer demand for transparency. Supliful empowers lean teams to build powerful brands without logistical headaches. Entrepreneurs can browse products, customize branding, and launch online in days, not months. One inspiring user started from a parent's basement and grew into a seven-figure brand with Supliful's support.About Martins Lasmanis:Martins Lasmanis is the Co-founder and CEO of Supliful, a platform that enables entrepreneurs to build white-label FMCG brands with no upfront inventory. He brings passion, curiosity, and a deep understanding of e-commerce to his leadership, helping thousands of founders launch and grow their businesses with ease.About Supliful:Supliful is a white-label e-commerce platform that allows users to sell over 250 curated products without managing inventory or fulfillment. By focusing on U.S.-based manufacturing and rapid go-to-market capabilities, Supliful helps entrepreneurs minimize risk and scale faster.Links Mentioned in this Episode:Martins Lasmanis on LinkedInSupliful WebsiteEpisode Highlights:Why Supliful is a game-changer for launching FMCG brandsHow to raise average order value using complementary productsStrategies for navigating e-commerce challenges in 2024The rise of solo founders and...

Mastering Disaster Preparedness and Business Continuity: Expert Insights from Kenneth EdmondsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Kenneth Edmonds, CEO & Founder of 22nd Century Management, to explore the critical importance of disaster preparedness and business continuity. Kenneth shares his extensive experience helping companies safeguard operations, prevent catastrophic losses, and create actionable strategies for resilience. From cybersecurity threats to natural disasters, this conversation is a powerful wake-up call for any business owner who wants to protect their people, profits, and reputation.Why Disaster Planning Is Non-NegotiableKenneth emphasizes that proactive disaster planning is not just a safety net—it's a business imperative. With 40% of businesses never reopening after a major disaster, the stakes couldn't be higher. He illustrates this with the story of a limousine company that survived 9/11 thanks to a well-executed plan, gaining a competitive advantage while others faltered. Kenneth urges leaders to treat disaster planning as an ongoing process that builds organizational readiness and agility.He breaks down how companies can identify critical functions, assess vulnerabilities, and use tools like AI to inform risk assessments. Kenneth also highlights often-overlooked areas, such as untested data backups and vague communication protocols, that can make or break recovery efforts. His advice: test, revise, and engage your team regularly to ensure your plan is both comprehensive and executable.From creating incident command structures to running simulation drills, Kenneth lays out a roadmap that transforms disaster planning from a dusty binder into a dynamic, life-saving strategy. His expert insights help leaders prepare for the worst while empowering their teams to act with clarity and confidence when crises hit.About Kenneth Edmonds:Kenneth Edmonds is the CEO & Founder of 22nd Century Management and a seasoned disaster preparedness expert. With decades of experience, Kenneth has helped businesses develop comprehensive continuity plans, mitigate risk, and navigate crises with confidence. His work integrates AI-driven assessments, team training, and best-in-class frameworks to help organizations stay resilient in the face of any disruption.About 22nd Century Management:22nd Century Management specializes in disaster preparedness, business continuity planning, and risk mitigation for businesses of all sizes. With a hands-on, customized approach, the firm helps clients protect their operations, empower their teams, and stay competitive even in times of crisis.Links Mentioned in this Episode:Kenneth Edmonds on LinkedIn22nd Century Management WebsiteEpisode Highlights:40% of businesses never reopen after a major disasterKey elements of a comprehensive disaster planReal-world case study: A limo company's survival post-9/11Why cybersecurity insurance and tested backups are crucialBuilding incident command structures and running simulationsConclusionKenneth Edmonds delivers a compelling message: disaster planning isn't optional, it's essential. His strategies help businesses not only survive the unexpected but emerge stronger and more competitive. This episode is a must-listen for leaders ready to safeguard their future...

How Paralex is Revolutionizing Legal Services for Small Business Owners: Insights from the Podcast with Stephen CandelmoIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Stephen Candelmo, CEO of Paralex, about transforming how small businesses access legal services. Stephen shares how his passion for both law and technology led to founding Paralex, a platform that blends AI efficiency with human legal expertise. Listeners will also enjoy a unique personal twist—Stephen's love for sourdough baking, which serves as a powerful metaphor for entrepreneurship.Legal Support, AI Innovation, and the Small Business AdvantageStephen opens the conversation by discussing his deep passion for cooking—particularly sourdough—and how its patience and care reflect the same mindset needed in running a business. This leads into a broader discussion about the common legal hurdles small business owners face, from high costs to confusing language and delayed service.Paralex addresses these challenges through a hybrid model. AI handles client intake and document preparation quickly and affordably, while licensed attorneys review and finalize every document to ensure legal integrity. This approach offers transparency, fixed pricing, and a human touch—making legal support accessible and reliable for entrepreneurs.Stephen walks listeners through the user journey on the Paralex platform, from submitting a request to receiving attorney-reviewed documents. He also offers valuable advice on what to look for in legal tech platforms and why having the right legal foundation early on is crucial for long-term success.About Stephen Candelmo:Stephen Candelmo is the Founder and CEO of Paralex and a seasoned corporate attorney with nearly three decades of experience. His mission is to democratize legal access for small businesses by merging cutting-edge technology with legal professionalism. Through Paralex, Stephen is making legal services faster, more affordable, and approachable for entrepreneurs.About Paralex:Paralex is an AI-powered legal platform designed to provide small business owners with quick, affordable, and attorney-reviewed legal documents. Combining automation and professional oversight, Paralex simplifies legal services without compromising quality.Links Mentioned in this Episode:Stephen Candelmo on LinkedInParalex WebsiteEpisode Highlights:How sourdough baking relates to business and legal careThe biggest legal hurdles for small business ownersHow AI and human expertise combine on the Paralex platformA step-by-step look at how Paralex worksTips for choosing and using legal tech as a small businessConclusionStephen Candelmo shares a compelling vision for the future of legal services—one where small businesses are no longer priced out or left confused by legal complexities. By combining advanced AI with expert legal review, Paralex sets a new standard for accessibility and quality in the legal tech space.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Finding Purpose and Fulfillment in Midlife: Insights from Adam Landrum of "Made to Matter"In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Landrum, Founder & Coach of Made to Matter. Adam opens up about his own midlife journey and how he now helps men redefine success, discover purpose, and create lives filled with meaning and adventure. Drawing from his coaching experience and his book, The Life That Matters Manifesto, Adam provides actionable steps for men ready to move beyond the midlife "crisis" into a season of personal transformation.Redefining Identity, Embracing Vulnerability, and Creating a Life That MattersAdam Landrum challenges the outdated notion that midlife signifies decline, sharing how selling his business triggered a personal identity shift that ultimately opened the door to deeper meaning. He invites men to explore their true desires and define success beyond titles and achievements. For Adam, midlife isn't an ending—it's a launchpad for reinvention.He emphasizes the growing cultural embrace of vulnerability and emotional openness among men. Through tools like journaling, coaching, and honest conversations, Adam encourages emotional literacy and connection. These elements are essential to navigating personal transformation with clarity and courage.Central to Adam's message is his purpose-vision-mission framework featured in The Life That Matters Manifesto. He urges men to find alignment through meaningful work, personal adventure, and intentional action. Whether it's launching a project or taking a trip, fulfillment starts with defining what truly matters and taking bold steps in that direction.About Adam Landrum:Adam Landrum is a seasoned executive coach with over 1,000 coaching hours. Since 2016, he has guided leaders ranging from Fortune 100 executives to entrepreneurs. With two executive coaching certifications, he specializes in helping men in their second half of life find more purpose, fulfillment, and the courage to pursue their vision. He is the author of The Life That Matters Manifesto: 11 Principles to Know and Commit to Live a Life That Matters, a guide to living with purpose and meaning. After selling his advertising agency in 2023, Adam dedicated himself fully to coaching, using his business background to help men boldly step into their next chapter.About Made to Matter:Made to Matter is a coaching and resource platform designed to help men in midlife rediscover purpose, meaning, and adventure. Through structured coaching, books, and workbooks, Adam Landrum equips clients with the tools to build lives filled with clarity and impact.Links Mentioned in this Episode:Adam Landrum on LinkedInMade to Matter WebsiteEpisode Highlights:Redefining identity after a career shift or retirementEmbracing vulnerability and emotional intelligence for growthDeveloping purpose, vision, and mission statementsThe role of adventure and meaningful work in midlifeAdam's 13-week coaching program and personal transformation processConclusionJosh and Adam's conversation sheds light on the rich possibilities that midlife offers. From reclaiming identity to embracing personal growth and adventure, Adam's coaching empowers men to live lives aligned with their core values and deeper desires. If you're...

Empowering Women in Wealth: Actionable Financial Strategies from Michelle TaylorIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Michelle Taylor, Founder of Women in Wealth. Michelle shares practical, actionable strategies that help women business owners take control of their finances, maximize tax efficiency, and build long-term wealth. Her insights, grounded in real-world experience, highlight the importance of education, community, and redefining wealth on your own terms.Financial Clarity and Confidence for Women EntrepreneursMichelle Taylor opens the conversation by reflecting on her travels through Spain—an experience that underscored how true wealth isn't just about numbers, but how we experience life. She describes immersing herself in authentic local culture and using that perspective to reframe how we define financial success. For Michelle, travel highlights the importance of aligning spending with personal values, a theme central to her approach in working with women entrepreneurs.This insight carries over into the mission of Women in Wealth, the financial advisory firm Michelle founded to empower women to take control of their finances with confidence. With a client base made up of 95% entrepreneurs, Michelle understands the nuanced challenges women face in balancing personal and business wealth. She emphasizes that business owners should view their enterprises not as separate from wealth-building—but as the foundation of it.Throughout the episode, Michelle breaks down complex financial concepts into actionable strategies, including how to structure investments, optimize tax savings, and use family involvement for long-term planning. She reinforces the importance of education and community in closing the financial confidence gap for women. By fostering a safe space where women can ask questions, share experiences, and connect with vetted professionals, Michelle provides a unique, holistic approach to personal and business finance.About Michelle Taylor:Michelle Taylor is the Founder of Women in Wealth, where she helps women business owners gain financial clarity, optimize their wealth strategies, and build a supportive community. She blends expert guidance with a human-first approach, helping clients align their financial decisions with their personal values and business goals.About Women in Wealth:Women in Wealth is a financial advisory and education firm dedicated to empowering women entrepreneurs. Through workshops, strategic planning, and a network of vetted professionals, Women in Wealth equips clients with the tools and confidence to take charge of their financial future.Links Mentioned in this Episode:Michelle Taylor on LinkedInWomen in Wealth WebsiteTalk Wealthy to Me PodcastEpisode Highlights:Travel as a metaphor for aligning spending with valuesThe mission behind Women in Wealth and its focus on women entrepreneursTax-smart strategies like the Augusta Rule and paying your childrenRedefining wealth through personal values and small luxuriesThe importance of financial community and continued educationConclusionJosh and Michelle's conversation is a valuable roadmap for women entrepreneurs seeking to grow, protect, and...

Taking Action and Overcoming Procrastination: Insights from Coach Lori Anne De Iulio CasdiaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Coach Lori Anne De Iulio Casdia, Coach & Strategist and the founder of LDC Strategies. Coach Lori Anne offers a powerful and relatable framework for breaking free from procrastination, embracing your unique gifts, and taking meaningful action toward your personal and professional goals. Her advice blends actionable strategies, mindset shifts, and real-life examples to help listeners navigate chaos with clarity and courage.Stepping Into Action with Clarity and ConfidenceCoach Lori Anne opens the conversation with a personal story about learning to ride a motorcycle—an act that became a metaphor for facing fear and moving forward. She emphasizes that fear is often a signal of growth, and taking the first step (no matter how small) is the key to overcoming inertia. From visualizing success to setting public intentions, she lays out simple yet effective ways to gain momentum.She also speaks about the importance of uncovering and celebrating your unique gifts, rather than conforming to outside expectations. Lori Anne encourages listeners to focus on their strengths, seek feedback, and let go of comparison. Authenticity, she says, is what attracts the right opportunities and people.From there, she dives into the psychology of procrastination, calling out the “Super Bowl Syndrome” of jumping from task to task without finishing any. Through small deadlines, single-tasking, and accountability tracking, she provides practical tools to stop procrastinating and start progressing. Her insights are a masterclass in aligning your priorities and energy with your long-term goals.About Coach Lori Anne De Iulio Casdia:Coach Lori Anne De Iulio Casdia is a Transformational Success Coach & Strategist, #1 International Best-Selling and Award-Winning Author, and radio personality of Healthy Lifestyle with Lori Anne. As the founder of LDC Strategies, she empowers individuals and organizations to take bold, aligned action and soar to success. Known for her dynamic, interactive speaking style, Lori Anne delivers transformative experiences grounded in mindset, vision, and authentic leadership.About LDC Strategies:LDC Strategies offers professional coaching and consulting services focused on helping individuals and organizations clarify their vision, build confidence, and execute purpose-driven strategies. Coach Lori Anne blends practical guidance with mindset work to support clients in creating impactful, fulfilling success.Links Mentioned in this Episode:Coach Lori Anne on LinkedInLDC Strategies WebsiteEpisode Highlights:A personal story on facing fear and taking the first step toward actionHow to uncover and leverage your unique gifts and strengthsDisrupting procrastination with practical tools and mindset shiftsThe importance of priority management and a “not-to-do” listNavigating chaos by focusing on what's within your controlConclusionJosh and Lori Anne's conversation is a motivational blueprint for anyone stuck in indecision or overwhelmed by distractions. With insights on overcoming fear, celebrating individuality, and disrupting procrastination, Coach Lori Anne empowers listeners to reclaim their momentum....

Navigating the Evolving Landscape of Cybersecurity and AI: In-Depth Insights from Rick JordanIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Rick Jordan, speaker, coach, and Founder & CEO of ReachOut Technology. Rick unpacks the rapidly changing worlds of cybersecurity and artificial intelligence, and how business leaders can stay proactive in protecting their organizations. With practical advice, personal stories, and big-picture strategy, Rick shares what it really takes to succeed—and stay secure—in a digital-first world.Exploring the Human and Technical Sides of CybersecurityThe conversation begins on a personal note as Rick shares how technology, particularly gaming, creates meaningful connections with his daughter. Josh adds how gaming fosters deeper bonds in his own family, highlighting the positive impact of shared digital experiences. This sets the stage for the bigger conversation—how the human element influences technology, cybersecurity, and communication.Rick explains how ReachOut Technology addresses cybersecurity for small and mid-sized businesses by offering enterprise-level solutions through a clear and trusted brand. He shares his unique growth-by-acquisition strategy, integrating smaller IT service providers to create a unified, scalable, and culturally aligned company. He also outlines how his team helps SMBs implement practical steps like MFA, employee security training, and credit freezes to reduce risks from modern cyber threats.A consistent theme throughout the episode is the power of communication—whether between parents and kids or tech leaders and their teams. Rick emphasizes that cybersecurity is as much about people as it is about technology. His mission is to equip leaders with both the technical knowledge and communication skills needed to safeguard their organizations in an AI-driven world.About Rick Jordan:Rick Jordan is a nationally recognized speaker, coach, and cybersecurity expert. As the CEO of ReachOut Technology, Rick is committed to simplifying cybersecurity for SMBs and helping leaders take practical steps to protect their teams. He's also a media personality and author, using his platform to educate and inspire through books, interviews, and keynotes.About ReachOut Technology:ReachOut Technology is a managed IT and cybersecurity company that provides enterprise-level protection and support to small and mid-sized businesses. Through a unique acquisition strategy and customer-focused approach, ReachOut is creating a household name in the fragmented IT space.Links Mentioned in this Episode:Rick Jordan's WebsiteRick Jordan on LinkedInReachOut Technology WebsiteEpisode Highlights:The personal and professional ways technology fosters connectionHow ReachOut Technology is scaling through strategic acquisitionsThe biggest cybersecurity threats and why phishing remains a top concernWhy MFA and security awareness training are no longer optionalThe importance of communication in driving cultural change around cybersecurityConclusionJosh and Rick's conversation bridges the gap between technology and human behavior. From protecting digital assets to creating stronger family connections, Rick emphasizes the need for both technical tools and empathetic...

Building High-Performing WordPress Sites: Insights from Meeky Hwang, CEO of NdevrIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Meeky Hwang, CEO and Co-Founder of Ndevr, a development firm specializing in high-performing WordPress solutions. Meeky shares how digital publishers can scale effectively, the "three-legged stool" framework for site success, and how to secure and optimize WordPress for high traffic and e-commerce.The Three-Legged Stool of WordPress SuccessMeeky emphasizes that a successful WordPress site rests on three foundational pillars: audience experience, editor experience, and developer experience. For site visitors, speed, mobile responsiveness, and accessibility are crucial. A seamless front-end experience keeps users engaged and ensures compliance with accessibility standards.From an editorial standpoint, she advises leveraging the Gutenberg block editor and custom workflows to streamline publishing. An intuitive backend not only enhances productivity but also reduces content errors and improves team morale. Editors need tools that fit their workflow, not ones they must work around.For developers, Meeky recommends maintaining a clean codebase, using version control systems like Git, and implementing continuous integration and deployment pipelines. This technical foundation supports performance, security, and scalability—especially critical for high-traffic sites. All three experiences must work in harmony for a WordPress site to perform at its best.About Meeky Hwang:Meeky Hwang is the CEO and Co-Founder of Ndevr, a WordPress development agency trusted by leading digital media and enterprise companies. With over 20 years of experience in web development and open-source technology, she specializes in optimizing complex digital ecosystems, strengthening DevOps, and aligning technology decisions with business goals. A passionate advocate for women in tech, Meeky is also a frequent contributor to Forbes, BuiltIn, and Thrive Global, where she shares leadership and digital strategy insights.About Ndevr:Ndevr is a WordPress development agency focused on high-traffic digital publishers and WooCommerce-driven e-commerce businesses. Their services include site audits, performance optimization, custom development, and strategic consulting.Links Mentioned in this Episode:Meeky Hwang on LinkedInNdevr Official WebsiteEpisode Highlights:The "three-legged stool" framework: audience, editor, and developer experience.Key WordPress best practices for high traffic and enterprise-grade publishing.How Ndevr grows through partnerships and referrals.WooCommerce security and performance strategies.Why regular audits and managed hosting are essential for WordPress success.ConclusionJosh and Meeky highlight the importance of strategic infrastructure and balanced user experiences in building successful WordPress sites. From scalability to security, Ndevr's insights provide a blueprint for digital publishers and e-commerce leaders aiming to optimize performance. Whether you're a growing brand or a seasoned media company, implementing Meeky's advice will help future-proof your web presence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are...

Unlocking Influencer Marketing: A Conversation with Adam Rivietz of #PaidIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Adam Rivietz, CSO and Co-Founder of #Paid, a platform revolutionizing influencer marketing by connecting brands with vetted creators. Adam shares how influencer marketing has evolved, the top challenges brands face, and how to approach creator partnerships more strategically.Navigating the Influencer Marketing LandscapeAdam opens the episode by reflecting on his personal journey, including how he overcame a fear of public speaking through stand-up comedy. This experience, he explains, mirrors the importance of authenticity—a key component in successful influencer marketing. Adam emphasizes that storytelling and genuine experiences resonate deeply, both on stage and in branded content.He goes on to describe the early skepticism brands had toward influencer marketing in 2014, and how platforms like #Paid have helped shift that perception. Today, brands recognize the value of creator-driven campaigns that feel native and personal. Adam discusses how declining organic reach, the rising cost of ads, and content fatigue are major challenges marketers face.#Paid addresses these issues by connecting brands with vetted creators who deliver authentic content and better engagement. The platform also enables creator licensing, allowing brands to run ads through influencers' accounts—boosting trust and conversion rates. Adam notes that enterprise brands and agencies, particularly those with mature digital strategies, benefit most from using #Paid.About Adam Rivietz:Adam Rivietz is the Chief Strategy Officer and Co-Founder of #Paid. He leads the company's strategic direction and is passionate about helping brands scale through authentic creator partnerships.About #Paid:#Paid is a creator marketing platform designed to help enterprise brands and agencies manage influencer campaigns at scale. With a focus on authenticity, #Paid offers tools for creator discovery, campaign execution, and paid media integration.Links Mentioned in this Episode:Adam Rivietz on LinkedIn#Paid Official WebsiteEpisode Highlights:Adam's personal growth journey from public speaking fear to stand-up comedy.The evolution and current state of influencer marketing.How #Paid helps brands overcome content, reach, and advertising challenges.The role of authenticity and creator licensing in successful campaigns.Why enterprise brands and agencies benefit most from #Paid's offerings.ConclusionJosh and Adam highlight a clear truth: authentic, creator-led campaigns are the future of digital marketing. Platforms like #Paid empower brands and agencies to scale these efforts effectively. Whether you're new to influencer marketing or looking to optimize your strategy, building real relationships with creators is the key to driving meaningful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I've got high-level intros for...

Why Modern B2B Sales Starts with Founders: Insights from Gabe Lullo of AlleyoopOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Gabe Lullo, CEO of Alleyoop, a leading B2B sales development company. Gabe dives into the critical strategies that modern founders and sales teams need to adopt—covering everything from founder-led sales and shifting lead generation tactics to building authentic engagement through personal branding. This episode is a goldmine for startup founders, sales leaders, and anyone aiming to scale their outbound strategy with more precision and impact.Building a Modern B2B Sales EngineGabe emphasizes that founders must be on the front lines of sales early in their journey. Founders bring unmatched product knowledge and passion that resonates with early customers and helps shape go-to-market messaging. These firsthand sales experiences offer valuable insight into what prospects actually care about, allowing for real-time iteration and refinement. Gabe cautions against hiring a VP of Sales too early—founders need to establish a repeatable, scalable process before expanding the team.In today's sales environment, traditional cold emailing is losing its edge due to regulation and deliverability challenges. Gabe recommends a return to high-impact basics: cold calling and content creation. Phone calls allow for real-time, human interaction, while content—especially on LinkedIn—builds trust and positions founders as thought leaders. Gabe practices what he preaches with his consistent posting strategy and his podcast, Do Hard Things, which highlights authentic stories of grit and resilience.Gabe also explains how Alleyoop helps B2B companies bridge the gap between marketing and sales. Their done-for-you systems manage appointment setting, lead qualification, and process optimization for clients ranging from startups to giants like Adobe and Zoom Info. For founders ready to scale their outreach, Gabe recommends focusing on authenticity, strategic connection building, and consistent engagement to generate high-quality pipeline.About Gabe LulloGabe Lullo is a seasoned entrepreneur and executive with deep expertise in sales, marketing, recruiting, and management. After graduating from the Barney School of Business at the University of Hartford, he launched his own sales, training, and marketing firm, which he successfully ran for over a decade. Gabe has also had a notable career in executive recruiting, expanding placements across IT, software development, sales, customer success, and executive leadership. As CEO of Alleyoop, he focuses on company culture, customer success, and scalable sales systems.About AlleyoopAlleyoop builds high-performing sales development systems for B2B clients. Their services include lead qualification, appointment setting, and outbound process design tailored for scalable growth.Links Mentioned in this EpisodeAlleyoop WebsiteGabe Lullo on LinkedInEpisode HighlightsFounders must lead sales to learn and iterate earlyCold calling and content outperform traditional cold emailLinkedIn content builds brand and trustAlleyoop connects marketing to sales with proven systemsAuthentic storytelling drives long-term engagementConclusionGabe Lullo delivers a compelling roadmap for building and scaling a sales engine rooted in authenticity, process, and founder-led momentum.

Mastering Communication and Overcoming Anxiety: In-Depth Insights from Scott RameyEffective communication is the cornerstone of personal and professional success, yet for many, it's a source of anxiety and self-doubt. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Scott Ramey, Founder of The Scott Ramey Group, to explore the transformative power of authentic communication, the journey from anxiety to confidence, and actionable strategies for personal growth. Drawing from Scott's decades of experience and his own struggles with speech anxiety, this episode offers a roadmap for anyone seeking to communicate with clarity, authenticity, and impact.Scott Ramey's Journey: From Anxiety to AuthorityScott Ramey's story is a powerful example of how communication skills can be developed over time, even for those who struggle with anxiety. Early in his career, Scott faced intense speech anxiety, but he transformed this weakness into a superpower, eventually becoming a communication coach. His story emphasizes that vulnerability is universal—successful leaders and communicators also face these challenges, but with the right mindset and tools, anyone can become a confident speaker.The core of Scott's teaching is that communication is about authenticity, not performance. He encourages people to embrace their true selves, moving away from the anxiety of pretending or trying to meet external expectations. As Scott notes, “You don't have to say things that don't resonate with your true feelings,” and embracing this authenticity can significantly improve confidence and communication.In addition to personal transformation, Scott emphasizes practical exercises, such as the Three-Column Method, to help individuals align their authentic self with their projected persona. By writing down the image they project, the vulnerabilities they hide, and the costs of these misalignments, individuals can gain clarity on their communication and begin to foster more genuine interactions.About Scott RameyScott Ramey is the Founder of The Scott Ramey Group, a coaching practice dedicated to helping individuals overcome communication anxiety, build confidence, and lead with authenticity. With over two decades of experience in personal growth and communication coaching, Scott empowers clients to navigate public speaking, leadership communication, and performance anxiety.About The Scott Ramey GroupThe Scott Ramey Group provides personalized coaching, workshops, and resources designed to help individuals master their communication skills. Specializing in overcoming anxiety, building confidence, and fostering authenticity in both personal and professional contexts, The Scott Ramey Group supports clients in improving their speaking, leadership, and interpersonal communication.Links Mentioned in This EpisodeThe Scott Ramey Group WebsiteScott Ramey on LinkedInKey Episode HighlightsVulnerability is Universal: Even successful communicators experience anxiety—growth is possible with the right...

Unlocking Success in Engineering and Construction: Insights from Ryan Labus of Pro Engineering ConsultingIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Ryan Labus, Director of Business Development at Pro Engineering Consulting, to discuss the challenges and opportunities in the engineering and construction industries. With a unique blend of hands-on construction experience and business development expertise, Ryan provides valuable insights into how engineering and architecture professionals can stay ahead of industry trends, foster meaningful relationships, and ensure project success. This episode is packed with actionable advice for anyone in or looking to enter the engineering, construction, or development sectors.The Role of Engineering in Construction: Bridging Collaboration and InnovationRyan Labus highlights the importance of collaboration between architects and engineers for successful project outcomes. He compares engineers to the bass player in a band—supporting the architect's lead while providing the technical expertise needed to bring a project to life. While architects focus on the vision and regulatory compliance, engineers ensure that the plans are technically feasible, safe, and code-compliant. Ryan emphasizes that the best projects are built on mutual respect and open communication between these two vital disciplines.In addition to collaboration, Ryan discusses the role of mechanical engineering in construction, which often goes beyond HVAC systems to include energy efficiency, building automation, and sustainability. He encourages firms to embrace innovative solutions in these areas to stay competitive and reduce long-term operational costs. For engineers and architects, early and open communication helps avoid costly delays and ensures that projects are delivered on time and within budget.Ryan's advice to those involved in the engineering and construction space is to foster a collaborative environment where innovation can thrive. Effective project management and leveraging the strengths of each discipline are critical to long-term success.About Ryan LabusRyan Labus is the Director of Business Development at Pro Engineering Consulting. With a background in construction project management and business development, Ryan brings hands-on experience and a strategic mindset to his role. His expertise lies in building relationships, fostering partnerships, and driving growth in the engineering and construction sectors.About Pro Engineering ConsultingPro Engineering Consulting is a full-service, multidisciplinary engineering firm specializing in mechanical, electrical, plumbing (MEP), and structural engineering. With a strong track record in residential, commercial, and mixed-use developments, Pro Engineering Consulting offers engineering solutions that ensure safety, efficiency, and compliance from concept to completion.Links Mentioned in This EpisodePro Engineering Consulting WebsiteRyan Labus on LinkedInKey Episode...

Mastering Healthcare Marketing: Expert Insights from Jake Sucoff, Founder of Patient ProcureIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Jake Sucoff, Founder of Patient Procure, to discuss the unique challenges healthcare providers face in marketing their services effectively. With a focus on digital marketing strategies, Jake offers actionable advice on how healthcare organizations—from solo practitioners to multi-state groups—can connect with patients through personalized, results-driven marketing. This episode provides invaluable insights into how healthcare professionals can optimize their marketing efforts and engage more effectively with their target audiences.Understanding the Unique Challenges of Healthcare MarketingHealthcare marketing is different from any other industry, and Jake Sucoff emphasizes this difference as one of the most critical factors for healthcare providers to consider when developing marketing strategies. Key to healthcare marketing is navigating complex regulations, such as HIPAA and other privacy laws, that limit how patient data can be used in marketing efforts. The stakes are higher because patients are not just purchasing a product—they are making life-altering decisions about their health. Additionally, healthcare marketing must build trust and authority to demonstrate the provider's expertise and reliability.One common misconception Jake encounters is that physicians believe their medical expertise automatically qualifies them to handle their own marketing. He compares this to representing oneself in court, emphasizing that marketing is a specialized skill. Professional marketing assistance is essential to avoid costly mistakes and ensure the correct strategies are used to reach and convert patients.Jake's actionable advice is simple but effective: Recognize that marketing is a distinct field and invest in expertise to bridge the gap between healthcare services and patients.About Jake SucoffJake Sucoff is the Founder of Patient Procure, a digital marketing agency specializing in the healthcare industry. With a wealth of experience in connecting healthcare professionals to patients, Jake helps practices and clinics expand their reach and grow their businesses through strategic marketing.About Patient ProcurePatient Procure is a full-service digital marketing agency dedicated to helping healthcare organizations build strong online presences. Specializing in driving patient acquisition and improving engagement, the agency provides services ranging from paid advertising and SEO to content creation and reputation management. Patient Procure partners with healthcare providers to create tailored, results-oriented marketing strategies that foster growth and improve patient care.Links Mentioned in This EpisodePatient Procure WebsiteJake Sucoff on LinkedInKey Episode HighlightsChallenges in Healthcare Marketing: Why healthcare marketing is different from other industries and why professional expertise is essential.Building Trust with Patients: How marketing in healthcare must focus on building trust and authority to make a real impact.The...

Navigating the Franchise Landscape in 2025: Expert Insights from Ryan GasawayIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ryan Gasaway, Founder of The Franchise Blueprint. Ryan shares his wealth of experience in franchising and discusses the evolving franchise landscape in 2025, offering expert advice on choosing the right franchise, managing your investment, and navigating key trends shaping the industry. The episode provides actionable insights for entrepreneurs and aspiring franchise owners who want to succeed in today's fast-changing market.Key Trends Shaping Franchising in 2025Ryan Gasaway dives into the key trends that are influencing the franchise landscape in 2025, with a particular focus on the rise of home-based businesses. As remote work becomes more entrenched, home-based franchises—both business-to-business (B2B) and business-to-consumer (B2C)—are gaining popularity. One of the most compelling reasons for this growth is the lower startup costs associated with these businesses. Without the need for expensive retail space or large staff, entrepreneurs can establish profitable operations that offer work-life balance and scalability.Another trend discussed is the booming health and wellness sector, which has seen explosive growth over the past few years. With over 700 franchise brands in this space, the demand for fitness centers, healthy food franchises, and wellness coaching is high. Ryan emphasizes that brand differentiation is crucial in this crowded space, urging potential franchisees to research competition and choose franchises that align with their values and vision for long-term success. He also highlights how corporate professionals are increasingly transitioning to franchising, driven by a desire for more control over their work life and the opportunity to invest in a system that supports them through training and operational guidance.For those exploring franchise ownership, understanding these key trends and how they intersect with personal goals is vital for making informed decisions. Ryan advises aspiring franchisees to assess their skills and motivations before choosing a franchise and to thoroughly evaluate the brand's support systems and values alignment to ensure a good fit.About Ryan GasawayRyan Gasaway is the Founder of The Franchise Blueprint, a consulting firm dedicated to helping aspiring franchise owners navigate the complexities of the franchise landscape. With years of experience in the industry, Ryan provides tailored advice to individuals looking to invest in a franchise that suits their skills and long-term business goals.About The Franchise BlueprintThe Franchise Blueprint is a consulting firm focused on guiding entrepreneurs through the process of franchise ownership. The firm offers expert advice on selecting the right franchise, understanding franchise systems, and overcoming challenges in the ownership journey. With a focus on personalized, pressure-free guidance, The Franchise Blueprint empowers clients to make informed decisions about their business ventures.Links Mentioned in This EpisodeThe Franchise Blueprint WebsiteRyan Gasaway on LinkedInKey Episode HighlightsThe Rise of Home-Based...

Navigating Clinical Trials for Medical Device Startups: Insights from Julio Martinez-Clark of bioaccess®In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Julio Martinez-Clark, Founder and CEO of bioaccess®, to explore the challenges medical device startups face in navigating early-phase clinical trials. Julio draws on his extensive experience to explain how bioaccess® is helping companies conduct trials in Latin America as a strategic alternative to the U.S., offering startups an efficient and cost-effective way to progress. The conversation dives into the intricacies of regulatory compliance, data quality, and patient recruitment, offering critical insights for innovators looking to accelerate their time to market.Overcoming the Challenges of Medical Device Clinical TrialsJulio Martinez-Clark explains the complex journey from medical device innovation to market. He highlights that medical device development is often capital-intensive and time-consuming, with startups typically relying on grants in the early stages before needing millions to fund animal studies, human trials, and regulatory submissions. One of the biggest challenges that startups face is meeting investor expectations for rapid progress and clear milestones, particularly with the ultimate goal of acquisition by large players such as Medtronic or Johnson & Johnson.The U.S. clinical trial process, while rigorous, is also costly, and the lengthy approval timelines add pressure for startups already constrained by limited resources. Julio stresses that many medical device innovators underestimate the amount of time it takes to secure funding, develop products, and get approval from the FDA. He also shares how crucial it is for companies to factor in the regulatory strategies and financial resources needed to navigate these challenges without facing setbacks.To overcome these challenges, startups should build long-term financial plans and strategies, preparing for what can be a long and resource-heavy journey. This proactive approach, combined with a solid regulatory strategy, ensures that startups remain on track and avoid costly delays.About Julio Martinez-ClarkJulio Martinez-Clark is the Founder and CEO of bioaccess®, a company dedicated to helping medical device startups navigate the early stages of clinical trials and regulatory approval. With years of experience in the medical device and healthcare innovation sectors, Julio provides strategic insights into accelerating time to market and achieving regulatory compliance for cutting-edge medical technologies.About bioaccess®bioaccess® is a leading contract research organization (CRO) focused on supporting medical device startups through early-phase clinical trials, particularly in Latin America. Offering a more affordable and faster approach to clinical trials, bioaccess® helps startups overcome high costs and lengthy timelines associated with U.S.-based trials while ensuring adherence to global regulatory standards and high data quality.Links Mentioned in This Episodebioaccess® WebsiteJulio Martinez-Clark on LinkedInKey Episode HighlightsThe Fractional Legal Team...

Proactive Legal Strategies for Startups: Insights from Jeff Holman of Intellectual StrategiesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Jeff Holman, Founder and CEO of Intellectual Strategies. Jeff brings over 25 years of experience in intellectual property and business law to the conversation, where he shares how startups can avoid legal pitfalls and proactively handle legal challenges. The episode highlights the importance of adopting a fractional legal team model and how early legal engagement can empower startups to make smarter, cost-effective business decisions.Building a Proactive Legal Strategy for StartupsJeff Holman explains that one of the most critical steps for startups is integrating proactive legal counsel into their business strategy. Instead of treating legal issues as emergencies, startups can benefit greatly from a fractional legal team that provides ongoing, subscription-based legal support. This approach removes the financial barriers of hourly billing and ensures that companies receive expert legal advice on issues such as intellectual property, employment law, and contracts, without the risk of unpredictable costs.A proactive legal model helps businesses avoid costly mistakes, including intellectual property infringement and marketing missteps. Jeff emphasizes that involving legal counsel early in business decisions, such as structuring contracts, launching products, or navigating advertising regulations, can prevent issues from escalating into expensive lawsuits or penalties. The fractional legal team model also ensures that businesses have access to diverse legal expertise, fostering smarter, faster decision-making while avoiding the delays often caused by working with a single attorney.Jeff shares valuable insights on the risks startups face, such as using copyrighted material or celebrity likenesses without permission, which can lead to severe legal and financial consequences. By leveraging fractional legal teams, startups can gain comprehensive support and reduce the likelihood of such mistakes, ultimately saving money in the long run. Proactive legal strategies not only safeguard the business but also empower entrepreneurs to innovate and grow confidently.About Jeff HolmanJeff Holman is the Founder and CEO of Intellectual Strategies, a firm dedicated to helping businesses navigate the complexities of intellectual property and business law. With over 25 years of experience in the field, Jeff offers expert legal counsel to startups and entrepreneurs, ensuring they make informed decisions that protect their businesses and foster long-term success.About Intellectual StrategiesIntellectual Strategies is a legal consulting firm specializing in providing proactive, fractional legal support to startups and growing businesses. The firm offers a subscription-based service that covers a range of legal needs, including intellectual property protection, contract negotiation, employment law, and more—ensuring companies can scale without fear of legal pitfalls.Links Mentioned in This EpisodeIntellectual Strategies WebsiteJeff Holman on LinkedInKey Episode HighlightsFractional Legal...

Mastering Product Marketing: Insights from Gal Ko, Founder of BoldPMMIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Gal Ko, Founder and CEO of BoldPMM. Gal shares his journey from surfing adventures to leading BoldPMM, a product marketing firm focused on helping businesses create compelling stories and scale through strategic marketing. The episode provides valuable insights into overcoming market saturation, using podcasts for strategic marketing, and the importance of storytelling for CEOs and marketers looking to stand out in competitive markets.The Importance of Storytelling and Strategic Marketing in Today's MarketGal Ko emphasizes that effective product marketing is built on one key principle: storytelling. Product marketers must craft a narrative that resonates with their target audience, aligning with their needs, desires, and pain points. This narrative forms the foundation for a company's go-to-market strategy, ensuring that messaging is consistent and engaging across all channels. By focusing on values and the problems a product solves, marketers can differentiate their brand and build stronger connections with potential customers.However, Gal highlights a critical challenge—market saturation. With the overwhelming amount of content and ads online, it's harder than ever for startups and established companies to stand out. Traditional marketing tactics often fail to break through the noise, especially for startups in competitive markets like Israel. Gal recommends diversifying content channels, shifting focus from paid ads to value-driven content, and leveraging niche communities to engage with potential customers directly. This approach not only cuts through the noise but also fosters organic, lasting relationships with customers.One of the most powerful tools Gal advocates for is podcasting. As an effective marketing tool, podcasts allow for deeper, long-form storytelling that resonates with a targeted audience, including executives and decision-makers. Gal shares that podcast appearances allow business leaders to showcase their expertise, offer valuable insights, and establish authority in their industry. By using podcasts strategically, businesses can amplify their reach, build credibility, and position themselves as thought leaders—especially in competitive markets where breaking through the noise can be particularly challenging.About Gal KoGal Ko is the Founder and CEO of BoldPMM, a product marketing firm dedicated to helping businesses create impactful stories and market their products effectively. With extensive experience in marketing and a passion for innovation, Gal works with businesses to differentiate their brands and drive success through strategic marketing efforts.About BoldPMMBoldPMM is a product marketing firm that specializes in storytelling and go-to-market strategy for businesses looking to make a lasting impact in their industries. They help companies build compelling narratives, connect with their target audience, and navigate market saturation to achieve meaningful business growth.Links Mentioned in This EpisodeBoldPMM WebsiteGal Ko on LinkedInEpisode HighlightsStorytelling for Product...

Navigating the CEO Journey: Expert Insights from Loic Potjes of Disruptive LeapIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Loic Potjes, Founder and Managing Partner of Disruptive Leap. Loic brings decades of executive experience and coaching insight to the conversation, sharing what it really takes to lead effectively in today's high-pressure business environment. From managing overwhelm and isolation to enhancing team engagement and time mastery, this episode offers a powerful roadmap for CEOs and founders who want to lead with greater clarity, balance, and impact.The CEO's Challenge: Moving from Reactive to Intentional LeadershipLoic opens the conversation with a personal note—his love of wine and community, especially as part of a wine club in Johannesburg. For Loic, passion outside of work fosters connection and personal renewal—qualities that matter just as much in leadership. But when the topic turns to the realities of being a CEO, the tone gets deeper: leadership is often lonely, reactive, and draining.He explains how many CEOs find themselves overwhelmed, stuck in the busyness of daily operations, and losing clarity on what truly drives business growth. According to Loic, one of the most effective strategies for reclaiming purpose and focus is to transition from reactive task management to a proactive leadership rhythm. That starts with self-awareness: understanding what energizes you, what drains you, and how to build a team that fills your gaps. By making space for strategic thinking and empowering complementary teams, CEOs can realign with their zone of genius and free themselves from burnout.Loic also discusses the power of consistent communication and engagement. Disengaged teams, he notes, are a global epidemic—with only 8% of French employees reportedly feeling engaged. To counter this, CEOs must not only lead with clarity but also create environments where employees thrive. Engagement starts at the top, and Loic shares practical steps for CEOs to model intentional leadership while nurturing team motivation and accountability.About Loic PotjesLoic Potjes is the founder and managing partner of Disruptive Leap, where he coaches CEOs and executive teams to lead with clarity, resilience, and impact. Drawing from his extensive background in leadership, Loic helps clients unlock their potential, align their priorities, and scale both personal and professional growth.About Disruptive LeapDisruptive Leap is an executive coaching firm focused on helping CEOs and leadership teams transition from reactive management to high-impact, purpose-driven leadership. With a focus on mindset, strategy, and sustainable performance, Disruptive Leap equips leaders to elevate both their businesses and their lives.Links Mentioned in this EpisodeDisruptive Leap WebsiteLoic Potjes on LinkedInEpisode HighlightsHow Loic uses personal passions to build meaningful professional networksThe biggest challenges CEOs face: overwhelm, isolation, and time mismanagementWhy moving from reactive to proactive leadership is key to sustainable successPractical tips on building complementary teams and fostering engagementLoic's coaching approach to help CEOs regain clarity and lead with...

Goof-Proofing Your Business: In-Depth Strategies to Avoid Entrepreneurial BlundersIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with William Holsten, author of UH-OH! Avoid Unintentional Blunders That Derail Entrepreneurial Success and Goof-Proof Your Business. William brings decades of innovation leadership and entrepreneurial experience to the table, helping founders avoid the kinds of costly mistakes that derail even the most promising ventures. This episode is packed with actionable strategies that help entrepreneurs build self-awareness, minimize risk, and create resilient systems that catch problems before they happen.Build Systems That Prevent Mistakes Before They HappenWilliam explains that while some mistakes are inevitable in business, many are completely preventable with the right systems in place. One of his most powerful tools, the pre-mortem, helps teams anticipate failure by imagining a project has already collapsed—then working backward to uncover what went wrong. Combined with the use of checklists—borrowed from high-reliability fields like aviation—this method equips business leaders to stay focused during high-stakes decision-making.He also introduces Kissa Kongo, a physical and verbal confirmation technique adapted from Japanese railway safety protocols. By pointing and speaking aloud during critical tasks—such as verifying data or completing checklists—entrepreneurs can reduce mental fatigue and prevent errors that happen under stress. It's a simple but powerful way to build consistency and attentiveness into everyday operations.William's broader philosophy centers on cultivating self-awareness and strategic reflection. He encourages entrepreneurs to pause regularly, assess their decisions, and implement feedback loops to avoid repeating mistakes. With supporting tools like scenario planning, progress tracking, and post-mortems, William empowers founders to build systems that anticipate, prevent, and learn from failure—without stifling innovation.About William Holsten:William Holsten is a seasoned innovation executive, author, and speaker with over three decades of experience leading transformative business initiatives. His book UH-OH! distills hard-earned wisdom into practical tools that help entrepreneurs identify and avoid costly, preventable errors. William's work is dedicated to empowering leaders to goof-proof their businesses and thrive under pressure.About WilliamHolsten.com:WilliamHolsten.com is the online home of the UH-OH! framework and a resource hub for entrepreneurs seeking to minimize avoidable mistakes. From free tools and downloads to speaking engagements and workshops, William helps founders and teams build resilience, improve clarity, and lead with intention.Links Mentioned in this Episode:William Holsten's WebsiteWilliam Holsten on LinkedInGet the Book: UH-OH!Episode Highlights:Why some mistakes are essential for growth—and others are entirely avoidableHow to use pre-mortems and checklists to strengthen your decision-makingThe surprising business power of “Kissa Kongo” verbal confirmationStrategies for building team accountability without micromanagementWilliam's tips for staying sharp under pressure and avoiding burnoutConclusion:In a high-speed business world where founders juggle constant demands, William Holsten's...

Building Engaged Communities: Insights from Nathalie Doremieux on Podcasting, Memberships, and Course CompletionIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Nathalie Doremieux, Founder of The Membership Lab, about how to build truly engaged online communities through memberships, podcasts, and courses. With over 18 years of experience, Nathalie shares proven strategies for boosting course completion, building sustainable member relationships, and designing digital learning experiences that deliver real transformation.Whether you're a course creator, podcaster, or coach, this conversation is packed with practical insights on what it takes to create communities that stick—and grow.Creating Connection: Lessons from Pop Culture and PodcastingNathalie kicks off by drawing a surprising parallel between online communities and the hit reality show The Traitors. Just like the show, building trust and fostering consistent engagement are essential for keeping members connected and motivated. She shares how strong communication, support for diverse learning styles, and ongoing touchpoints can turn passive consumers into loyal, active participants.For podcasters, Nathalie developed Podcast Lead Flow, a tool that helps turn listeners into leads by collecting meaningful audience feedback. Podcasters can embed AI-powered listener forms on episode pages, then use the responses to create personalized follow-ups that build real relationships.Her advice? Don't just grow downloads—grow dialogue.Why Online Courses Fail—and How to Turn That AroundAccording to Nathalie, only 3–5% of students complete online courses. The culprit? Lack of structure, support, and accountability. Today's learners want more than content—they want community, feedback, and transformation.She outlines a 3-part strategy to reverse this trend:Track learner progress and use data to identify drop-off points.Offer regular support through group coaching, office hours, or even automated check-ins.Celebrate wins with public shout-outs, gamification, and personalized milestones.About Nathalie DoremieuxNathalie Doremieux is the Founder of The Membership Lab, where she helps coaches and course creators build high-impact, engaged online communities. With nearly two decades of experience in digital learning, tech implementation, and membership strategy, Nathalie guides entrepreneurs in turning their expertise into sustainable, supportive ecosystems that deliver real results.About The Membership LabThe Membership Lab provides expert frameworks, tools, and support for creators building thriving membership communities. The program offers everything from engagement strategies and accountability systems to launch templates and peer support. It's designed for coaches, consultants, and course creators who want to go beyond information delivery and create genuine transformation.Links Mentioned in This Episode:The Membership Lab WebsiteNathalie Doremieux on LinkedInEpisode Highlights:From Listeners to Leads: How Podcast Lead Flow turns podcast audiences into active community members.The Course Completion...

Embracing AI in Marketing: Insights from Len Ward, CEO of CommexisIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Len Ward, Founder and CEO of Commexis, about how artificial intelligence is revolutionizing marketing strategies. Len shares how businesses can move beyond traditional marketing models and leverage AI tools—from chatbots to custom GPTs—to streamline decision-making, improve customer experience, and drive meaningful ROI. If you're a business leader looking to future-proof your marketing efforts, this conversation is a strategic roadmap for embracing AI-driven solutions.Why AI Is Changing Everything in MarketingLen kicks off the conversation with a personal reflection on Key West, Florida—a place he describes as laid-back, vibrant, and unlike anywhere else in the U.S. This set the tone for a bigger discussion about adaptability and shifting perspectives, which is exactly what businesses need when thinking about marketing in the AI era.At Commexis, Len helps small and mid-sized companies transition from traditional digital marketing methods to fully integrated AI marketing stacks. These include tools like ChatGPT, Claude, and proprietary systems tailored to streamline operations and optimize campaign strategies. The goal isn't just automation—it's transformation.Len points out that consumer expectations are evolving rapidly. People are accustomed to real-time answers from AI assistants, and they're bringing that same expectation to businesses. Chatbots have become a popular entry point, offering both external customer support and internal operational efficiencies. As AI grows more sophisticated, companies need to start thinking beyond SEO and paid ads and instead create adaptive, intelligent customer experiences.About Len WardLen Ward is the Founder of Commexis and a leading expert in AI-powered business strategy. With a background that spans Wall Street, eCommerce, and performance marketing, Len now helps small and mid-sized companies deploy custom GPTs, AI workflows, and intelligent marketing systems that drive real ROI. He is also the creator of AI Field Notes, a weekly dispatch that explores how AI is quietly transforming how businesses grow, hire, and scale.About CommexisCommexis is a marketing consultancy helping companies build AI-driven systems that improve operations and performance. The firm specializes in custom GPT development, marketing automation, and internal team training. Their signature solution, “Marketing Brain GPT,” combines years of marketing data and insights into a smart, actionable tool businesses can use to optimize strategy and execution.Links Mentioned in This Episode:Commexis WebsiteLen Ward on LinkedInAI Field Notes NewsletterEpisode Highlights:Transitioning to AI Marketing: Why AI stacks are the next evolution in digital marketing strategy.Chatbots as a Starting Point: How businesses can use chatbots to enhance both customer service and internal workflows.Consumer Expectations Are Changing: As more people use AI, they expect the same responsiveness from brands.Rethinking Your Website: The future of websites...

Unlocking the Secrets of Successful Franchising: Insights from Sally Facinelli, CEO of Salty Dawg Pet SalonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sally Facinelli, CEO of Salty Dawg Pet Salon, about how she's building one of the most human-centric franchise models in the pet grooming industry. Sally shares her journey from leadership and mentoring to scaling a national brand, offering powerful insights into systems-driven growth, empowering franchisees, and building a business that prioritizes both customer experience and operational excellence. If you're interested in franchising or breaking into the booming pet care space, this conversation is packed with lessons you'll want to apply.Turning Passion Into a Scalable Franchise ModelSally Facinelli's career is grounded in empowering others—especially women—to lead with confidence. As the CEO of Salty Dawg, she has taken that passion into a high-growth franchise that offers spa-quality grooming experiences for pets. Unlike traditional grooming salons, Salty Dawg is built to reduce stress for pets, using high-end products and creating a calm, consistent environment.Sally took over after the original founder, John, passed away and has since guided the brand into its next phase of growth. Her focus? Helping franchisees succeed with well-documented systems, proven processes, and turnkey business support. Franchise owners don't need to be groomers themselves—instead, they benefit from Salty Dawg's expertise in staffing, operations, and customer experience, while they focus on running and scaling their business.Franchising, Sally explains, isn't just about replication—it's about optimization. From franchise disclosure documents (FDDs) to lease negotiation support and supply chain discounts, Salty Dawg is designed to give entrepreneurs a head start and a strong foundation.About Sally FacinelliSally Facinelli is the CEO of Salty Dawg Pet Salon, where she leads the company's growth through strategic franchising. A longtime advocate for female leadership and entrepreneurship, Sally brings decades of business experience to mentoring new franchisees and building a brand rooted in compassion, quality, and operational excellence.About Salty Dawg Pet SalonSalty Dawg Pet Salon is a national pet grooming franchise offering a spa-like experience for pets and a turnkey opportunity for entrepreneurs. With a focus on high-end grooming services, soundproofed salons, and expert staff training, Salty Dawg empowers franchisees with the tools and support needed to succeed in the growing pet care market.Links Mentioned in This Episode:Salty Dawg WebsiteSally Facinelli on LinkedInEpisode Highlights:A Unique Grooming Model: How Salty Dawg redefines the pet salon experience with quality, comfort, and consistency.Systems Matter: Why operational manuals, training, and legal compliance are non-negotiables when franchising.No Grooming Experience Required: Franchisees focus on managing and scaling, not clipping and washing.Franchisee Support: From location selection to product sourcing and staff training, Salty Dawg provides hands-on help.Growth Potential: Franchisees can start with one...

Innovation and Leadership: Insights from Lisa LevyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Lisa Levy, Founder and CEO of Lcubed Consulting, about how innovation and self-reliant leadership can drive business success. Lisa brings over 16 years of consulting experience to the conversation, sharing her framework for empowering teams, streamlining operations, and fostering a culture of continuous innovation. Her story—intertwining a love of live music and her journey as a bold business strategist—offers valuable perspective for entrepreneurs navigating growth and transformation.Building Empowered Teams and an Innovation-Driven CultureLisa opens up about one of her biggest passions: live music. As a lifelong groupie and advocate for joy outside of work, she shares how music fosters unity and serves as a powerful metaphor for teamwork and harmony in business. This sets the stage for the real focus of the conversation—how founders can let go of control, empower their people, and create businesses that grow without their constant oversight.At Lcubed Consulting, Lisa helps founders overcome common delegation roadblocks, such as the fear of losing control or the belief that they are the brand. Her solution: teach leaders how to build self-reliant teams by instilling trust, clear communication, and accountability. She also introduces her “innovation engine” framework—a repeatable process that encourages idea generation, prioritization, and real-world testing to ensure businesses evolve with market demands.Lisa's approach isn't about overhauling your company overnight—it's about making intentional shifts that activate your team's full potential. Whether you're scaling operations or refining your strategy, her clarity calls and blueprint can help you uncover friction points and identify simple, high-impact changes.About Lisa LevyLisa Levy is the Founder and CEO of Lcubed Consulting, where she specializes in aligning people, processes, and technology to enable scalable business growth. A dynamic strategist and speaker, Lisa empowers business leaders to build self-sufficient teams and embed innovation into their company culture.About Lcubed ConsultingLcubed Consulting partners with founders and executives to optimize internal systems, drive accountability, and spark innovation. The firm's proven frameworks help businesses grow sustainably by reducing operational friction and empowering leadership teams to execute with clarity and confidence.Links Mentioned in This Episode:Lcubed Consulting WebsiteLisa Levy on LinkedInEpisode Highlights:Live Music & Leadership: How Lisa's passion for live music illustrates the value of unity and joy outside the boardroom.Letting Go of Control: Founders must learn to delegate and empower their teams to avoid burnout and stagnation.The Innovation Engine: Lisa's framework for fostering consistent, meaningful innovation across an organization.From Chaos to Clarity: Aligning people, processes, and tech to create scalable, sustainable growth.Special Offer for Listeners: Access Lisa's innovation engine blueprint and book a free 60-minute clarity call.ConclusionLisa Levy's episode offers a powerful reminder that innovation and...

Mastering Leadership and Entrepreneurship: Insights from Andrew PolesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Andrew Poles, Founder and CEO of Andrew Poles Executive Coaching. Andrew is an executive coach who helps startup founders and small business owners build leadership capacity, navigate high-pressure growth, and scale their ventures effectively. With a background in entrepreneurship and a passion for personal development, Andrew brings practical insights to leaders striving to grow not only their companies—but themselves.Building Founders Who Can Build CompaniesAndrew works with two key audiences: high-growth startup founders (particularly in tech and medtech), and small business owners navigating more stable, bootstrapped environments. For tech founders, challenges often revolve around investor pressure, scaling quickly, and transitioning from doing everything themselves to leading others. These leaders must rapidly establish culture, process, and structure in what Andrew calls a “pressure cooker” environment.Small business owners face a different set of obstacles. Without investor capital, they're often bootstrapping their operations and must maintain long-term stability while building sustainable growth. Andrew supports both types of founders with customized coaching that helps them sharpen leadership skills, foster emotional resilience, and drive strategic clarity—even amid chaos.He also discusses how systemic disruption—especially through AI—is reshaping how companies build, operate, and scale. While software companies can now move faster with leaner teams thanks to AI, product-focused businesses face greater uncertainty from external factors like tariffs and supply chain instability. Andrew's coaching helps founders stay grounded and make smart decisions amid uncertainty.About Andrew PolesAndrew Poles is the Founder and CEO of Andrew Poles Executive Coaching, where he helps entrepreneurs grow as leaders while scaling successful businesses. With a background in startups and a deep understanding of leadership psychology, Andrew guides founders through personal and organizational transformation.About Andrew Poles Executive CoachingAndrew Poles Executive Coaching offers 1-on-1 coaching, leadership development, and strategic guidance tailored to entrepreneurs, founders, and executives. Andrew specializes in helping leaders in high-pressure, high-growth environments build the clarity, confidence, and capacity needed to scale both themselves and their companies.Links Mentioned in This Episode:Andrew Poles WebsiteAndrew Poles LinkedInEpisode Highlights:Startups vs. Small Business: The different leadership challenges faced by tech startup founders vs. bootstrapped business owners.The AI Shift: How artificial intelligence is changing the way software companies operate and compete.Leadership Pressure: Why transitioning from self-management to team leadership is one of the hardest leaps for first-time founders.Personal Development: Andrew's philosophy that a founder's growth directly shapes the company's trajectory.Holistic Success: The importance of blending business goals with personal growth to create long-term fulfillment and impact.ConclusionJosh Elledge's conversation with Andrew Poles delivers valuable insights for entrepreneurs navigating high-stakes leadership roles. Whether you're building a unicorn startup or growing a steady...

Navigating Public Service and Personal Transformation: Insights from Marie NewmanIn a compelling episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Marie Newman, President of Marie Newman Studio, about her remarkable journey from entrepreneurship to public office and now, strategic consulting. Marie shares lessons from her book, A Life Made from Scratch: Lessons from a Controversial Congresswoman, Mompreneur, and Unstoppable Political Activist, offering practical guidance for anyone at a career or life crossroads. This conversation explores Marie's transition from business owner to U.S. Congresswoman and highlights her continued advocacy for health equity, small business development, and personal reinvention.From Business to Congress: Marie Newman's Unconventional PathMarie Newman's story is one of resilience, purpose, and public service. She began as an entrepreneur, starting her own business while navigating the challenges of childcare and work-life balance. That hands-on experience—combined with advocacy work in women's rights and gun reform—ultimately led her to run for Congress, where she became the first woman elected to represent Illinois' Third Congressional District.Marie's time in office was marked by a deep focus on health equity and economic justice. Even after her tenure in Congress, her mission continues. She now consults with venture capital and private equity firms, helping healthcare companies grow and better serve underserved populations. Her passion stems from the reality that 40% of Americans rely on Medicaid—and many still struggle to access the services they need.Marie also speaks candidly about setbacks and imposter syndrome. She recalls losing her first political campaign before ultimately winning in 2020 and emphasizes that self-doubt is common, even among high-level leaders. Her advice? Embrace uncertainty and tackle hard things head-on—because real leadership means picking up the "sticky ball" that others ignore.About Marie NewmanMarie Newman is the President of Marie Newman Studio, a strategic consulting firm that advises clients in health equity, small business development, and social impact. A former U.S. Congresswoman and lifelong advocate, Marie draws from her experience in both business and politics to help individuals and organizations navigate complex transitions.About Marie Newman StudioMarie Newman Studio is a consulting practice focused on strategic planning, organizational development, and career transition support. The firm works with private equity and VC-backed companies, healthcare innovators, and mission-driven leaders who are driving real change in their industries and communities.Links Mentioned in This Episode:Marie Newman Studio WebsiteMarie Newman on LinkedInEpisode Highlights:Entrepreneurial to Political Shift: Marie's story of moving from small business ownership to Capitol Hill, driven by advocacy and personal purpose.Health Equity Advocacy: Insight into why health equity remains a critical issue—and how Marie helps companies address it through scalable solutions.Facing Imposter Syndrome: Marie normalizes self-doubt and shares how to reframe it as a strength for growth and leadership.Tools for Aspiring Public Servants: Resources and planning guides on

The Future of Insurance: How Flow is Revolutionizing the Industry with AIIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Sivan Iram, Co-Founder and CEO of Flow Specialty, a pioneering insurance brokerage. In this engaging conversation, Sivan shared valuable insights on how Flow is changing the landscape of commercial insurance, particularly for small and medium-sized businesses (SMBs), by leveraging artificial intelligence (AI) to streamline processes, enhance expertise, and reduce costs.The Importance of AI in the Future of InsuranceThe insurance industry has traditionally been seen as slow to innovate, with many brokers relying on outdated systems and manual processes. However, Flow Specialty is redefining what's possible by integrating artificial intelligence into its services. AI is not just a tool for improving efficiency; it's also helping to enhance the depth of expertise available to businesses seeking coverage. By using AI to automate tasks like data extraction and policy comparison, Flow is providing brokers with better, more accurate options tailored to their clients' specific needs.In addition to streamlining processes, AI in insurance allows brokers to quickly assess the best policies for their clients, offering a level of accuracy that simply wasn't possible with traditional methods. This makes the entire insurance process faster, more transparent, and ultimately more beneficial for the end customer. For SMBs, who often don't have the same resources as larger enterprises to manage complex insurance needs, this approach is a game-changer.The use of AI is also allowing Flow to offer specialized services to businesses that might otherwise be overlooked by traditional brokers. Many small and medium-sized businesses struggle to secure appropriate coverage because they don't fit the “typical” mold of large clients that brokers prioritize. Flow's AI capabilities ensure that even the smallest accounts receive personalized attention, ensuring that businesses are properly protected from risks they might not have even considered.About Sivan IramSivan Iram is the Co-Founder and CEO of Flow Specialty, where he leads efforts to revolutionize the insurance industry. With a deep understanding of the challenges SMBs face in securing specialized insurance, Sivan is on a mission to provide businesses with innovative solutions that drive efficiency and reduce complexity.About Flow SpecialtyFlow Specialty is a cutting-edge wholesale insurance brokerage that focuses on helping businesses acquire tailored commercial insurance, including specialized products like directors and officers insurance, cyber liability, and professional liability. Flow's AI-driven approach empowers brokers to deliver more precise, efficient, and effective coverage solutions, particularly for SMBs.Links Mentioned in This Episode:Flow Specialty WebsiteSivan Iram LinkedInEpisode Highlights:Flow's Unique Approach: How Flow is using AI to streamline insurance brokerage and improve service for small and medium-sized businesses.The Role of AI: Flow's AI system passed an insurance certification exam, proving its expertise and demonstrating its potential in revolutionizing the industry.The Importance of Cyber Liability Insurance: Only 20% of small businesses have cyber liability...

Unlocking Leadership Potential: How Luciana Núñez Champions Coaching-Centric CulturesIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Luciana Núñez, Executive Coach at The Preston Associates and author of Coaching Power: Leading with Coaching to Create Individual, Team, and Organizational Outperformance. Luciana shares her deep passion for understanding human dynamics, her approach to building empowered leadership teams, and the actionable framework outlined in her new book. If you're a founder or executive looking to level up your leadership and foster a high-performing team culture, this conversation offers strategic insight and practical tools.Embracing Coaching as the Future of LeadershipLuciana opens up about the human-centered influences that inform her coaching practice—particularly her appreciation for interpersonal storytelling, like in the series The White Lotus, which reveals the layered complexity of relationships. She sees a strong parallel between coaching and storytelling, noting that both require empathy, deep listening, and a willingness to challenge assumptions. Drawing from this, Luciana encourages leaders to observe how they engage with others and to reflect on the subtle cues that impact team dynamics.Professionally, Luciana emphasizes that 70% of her coaching work focuses on team coaching—not just individuals—which she believes is a more scalable and sustainable way to transform organizations. At The Preston Associates, she collaborates with a global network of coaches to implement systems-level leadership development. As companies face rapid growth or operational complexity, she helps leadership teams align on values, communication, and accountability—turning fragmentation into cohesion.Luciana also underscores the importance of coaching in navigating today's VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. With up to five generations now represented in the workforce, leaders must adapt to evolving expectations—especially from younger employees who prefer empowerment over command-and-control leadership. Through her book Coaching Power, Luciana provides a step-by-step guide for leaders looking to adopt a coaching mindset, offering tools for giving feedback, driving clarity, and promoting self-leadership across all levels.About Luciana NúñezLuciana Núñez is an executive coach and thought leader in leadership transformation. As a partner at The Preston Associates, she specializes in helping senior executives and teams unlock peak performance through a coaching-centered approach. She is the author of Coaching Power, a practical guide for leaders aiming to drive measurable business outcomes through people empowerment.About The Preston AssociatesThe Preston Associates (TPA) is a global executive coaching firm that partners with leaders and organizations to create sustainable, high-performance cultures. Through tailored coaching, strategy facilitation, and leadership development, TPA supports organizations navigating complexity, change, and growth.Links Mentioned in this EpisodeThe Preston Associates WebsiteCoaching Power on AmazonLuciana Núñez on LinkedInEpisode HighlightsThe rising demand for team...

The Future of Public Relations: Leveraging AI and Authenticity with We Feature You PR's Zachary BernardIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Zachary Bernard, founder of We Feature You PR, to explore how AI and storytelling are reshaping the public relations landscape. Zachary shared his passion for authentic communication and offered valuable insights into media strategies, podcasting, and the future of earned media. If you're a founder or business leader seeking organic growth through meaningful visibility, this episode is a must-listen.Redefining PR: Strategic Storytelling, AI, and Founder VisibilityZachary's approach to public relations is rooted in earning trust, not just attention. He emphasizes that effective PR isn't about buying exposure—it's about earning it through strategic placements in publications that matter to your audience. Rather than chasing broad media hits, he advises founders to prioritize niche outlets and tailored storytelling that speaks directly to decision-makers. This shift away from generic, high-volume PR toward targeted and authentic media engagement is where long-term brand value is built.The conversation also tackled the rising role of AI in public relations. Zachary clarified that while AI tools can help with research and ideation, they're no replacement for human authenticity. In fact, as synthetic content becomes more prevalent, people will crave real human voices and experiences more than ever. He encourages businesses to use AI to refine messaging, but always pair it with emotional intelligence and human connection—especially when pitching to journalists or appearing as a podcast guest.Speaking of podcasts, Zachary sees them as one of the most powerful tools for founder visibility today. Unlike traditional media, podcasting allows for longer-form, authentic conversations that build trust with listeners. He offered tactical advice for those new to guesting, including researching your target shows, tailoring pitches, starting with smaller podcasts to build confidence, and promoting your episodes after they air. These simple but effective strategies can dramatically increase your PR success and position you as a credible expert in your field.About Zachary BernardZachary Bernard is the founder of We Feature You PR and host of The Entrepreneur's Logbook podcast. With a focus on earned media and organic brand growth, he helps founders and executives gain visibility through strategic PR and podcast features.About We Feature You PRWe Feature You PR helps founders and business leaders earn media placements and podcast features that build credibility and organic authority—without relying on paid ads.Links Mentioned in this EpisodeWe Feature You PR WebsiteZachary Bernard on LinkedInEpisode HighlightsWhy earned media beats paid advertising for long-term brand credibilityHow AI is reshaping PR—and where human authenticity still winsTactical steps to pitch yourself as a podcast guestThe difference between broad vs. niche PR strategiesWhy storytelling is the foundation of any successful PR campaignConclusionThis episode with Zachary Bernard makes one thing clear: the future of PR lies in authenticity,...

How Transformational Leaders Inspire Real Growth with Executive Coach Ted WhetstoneIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ted Whetstone, executive coach and transformational leadership expert. Ted shares how deep introspection, philosophical inquiry, and a values-based approach to coaching can empower today's leaders to move from managing tasks to inspiring real change. If you're a business leader looking to develop teams that think critically, grow independently, and lead with authenticity, this conversation offers valuable and actionable insights.Transformational Coaching Rooted in Philosophy, Nature, and ReflectionTed Whetstone isn't your average executive coach. Drawing inspiration from the lives of breakthrough thinkers like Darwin and Da Vinci, Ted weaves his passion for writing and philosophical reflection into his leadership practice. Living in Santa Monica, he finds daily clarity in nature walks—balancing introspection with strategy. This connection to self-awareness and nature forms the bedrock of his coaching philosophy.Professionally, Ted focuses on C-suite leaders and executives managing $100M+ organizations. His approach emphasizes individual one-on-one coaching to help leaders uncover blind spots and clarify thinking. He believes true leadership is about facilitating others' growth, not solving problems for them. Through empowering questions and thoughtful engagement, Ted helps leaders inspire intrinsic motivation in their teams—transforming reactive managers into proactive visionaries.He also highlights the evolving role of AI in coaching. While tools like ChatGPT can support cognitive processing, Ted emphasizes that no machine can replace the nuanced, human connection required for real transformation. His message? Use AI to assist, but never forget the power of presence.About Ted WhetstoneTed Whetstone is a transformational executive coach who specializes in working with high-level leaders across complex organizations. Drawing from decades of experience and a deep philosophical grounding, Ted empowers clients to cultivate introspection, overcome leadership plateaus, and drive meaningful impact within their teams and industries.Links Mentioned in this EpisodeTed Whetstone's WebsiteTed Whetstone on LinkedInEpisode HighlightsHow reflection and nature fuel better leadership decision-makingWhy great leaders ask questions instead of offering solutionsThe critical difference between motivation and inspirationHow to shift from management to facilitation in team developmentThe role and limits of AI in leadership coachingConclusionTed Whetstone reminds us that transformational leadership isn't about having all the answers—it's about creating the space where others can discover their own. From strategic introspection to empowering conversations, his approach helps leaders unlock sustainable growth within themselves and their teams. If you're looking to deepen your leadership impact, Ted's insights provide a compelling starting point.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Unlocking Business Growth: Leadership Insights from Business Growth Coach Dan ColemanOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Dan Coleman, a business growth coach. Dan shares valuable insights into building cohesive leadership teams, aligning operations for growth, and the importance of maintaining perspective as both a parent and a professional. This episode is filled with actionable strategies for business owners and leaders who want to grow with intention.Leading with Purpose: Dan Coleman's Approach to CoachingDan brings a unique perspective to business coaching by focusing on both professional success and personal balance. As a dedicated father, Dan talks about supporting his two teenagers in sports like wrestling, baseball, and football—highlighting the emotional rollercoaster of parenting and how it parallels leadership. Just as in business, success in parenting often hinges on perspective, patience, and staying grounded.In his work with small to mid-sized businesses, Dan helps leadership teams align their operations using a comprehensive system. He emphasizes the power of storytelling in leadership, where leaders communicate vision and values in a relatable way that inspires teams. Instead of relying on one "rock star," Dan champions collaboration, teaching businesses to build engaged teams with clearly defined roles and responsibilities.Dan also highlights the value of hiring an outside coach—someone who brings an objective lens and helps leadership teams focus on their most critical challenges. Just like a sports coach, Dan offers strategic guidance, honest feedback, and alignment, helping organizations sharpen their performance and build lasting value.About Dan ColemanDan Coleman is a seasoned business growth coach who helps small to mid-sized businesses scale by strengthening their leadership teams and aligning company operations. With decades of experience and a passion for storytelling and strategic clarity, Dan is committed to helping organizations reach their full potential.About Dan Coleman (Company)Dan Coleman offers business coaching services for growth-minded companies seeking better alignment, stronger leadership, and increased enterprise value. Dan partners with leadership teams to create clarity, improve execution, and build scalable systems for long-term success.Links Mentioned in this EpisodeDan Coleman's WebsiteConnect with Dan on LinkedInEpisode HighlightsWhy storytelling is a powerful leadership tool for team engagementThe danger of relying on a single “savior” in business growthHow a clear operating system aligns teams and improves outcomesThe benefits of hiring an outside coach to bring clarity and focusPreparing for the “Silver Tsunami” of baby boomer business exitsConclusionThis episode highlights how effective leadership, team alignment, and outside guidance can unlock real growth for your business. Dan Coleman's coaching philosophy blends clarity, collaboration, and strategic execution—helping businesses build long-term value and resilience.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

Enhancing Event Security Through Innovation and Expertise with Stratoscope's Dan DonovanIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Dan Donovan, founder and managing partner of Stratoscope, about redefining event security through advanced technology and strategic planning. With a background in managing security for high-profile events like the Super Bowl and the Olympics, Dan shares insights on how his company is transforming safety measures to protect attendees while enhancing the overall event experience.From integrating AI-based weapons detection to navigating the evolving threat landscape post-pandemic, Dan offers a wealth of actionable strategies for event organizers, security professionals, and business leaders aiming to prioritize both safety and guest satisfaction.The Future of Event Security is Proactive and Tech-DrivenDan Donovan brings a holistic approach to event security. At Stratoscope, his team doesn't just react to threats—they anticipate and plan for them. Whether securing a global sports event or a private gathering, the process starts with rigorous risk assessments and ends with tailored security strategies that blend visibility and subtlety.A standout innovation discussed in the episode is Stratoscope's use of AI-based threat detection technology. These tools allow for real-time monitoring and non-intrusive scanning, ensuring the event atmosphere remains enjoyable while maximizing safety. Dan emphasizes that true security success hinges on coordination with local law enforcement, detailed contingency planning, and well-trained personnel ready to handle any scenario.Post-pandemic challenges have also transformed how Stratoscope operates. Health and safety protocols now complement traditional security measures, and Dan's team has expanded their services to include hybrid and virtual event security, proving that adaptability is key in today's environment.About Dan DonovanDan Donovan is the founder and managing partner of Stratoscope, a firm known for securing some of the world's most prominent events. With decades of experience in security and a deep understanding of emerging technologies, Dan is recognized as a leader in strategic safety planning. He's also an avid boater and recently engaged—reminding us that balance between high-stakes work and personal joy is possible.About StratoscopeStratoscope designs and executes comprehensive event security plans for organizations of all sizes. From risk analysis to on-site execution, their services include advanced surveillance technologies, AI-based detection systems, coordination with local authorities, and contingency preparedness. They've successfully secured marquee events like the Super Bowl and the Olympics.Links Mentioned in this EpisodeStratoscope WebsiteDan Donovan on LinkedInEpisode HighlightsThe power of AI-based weapons detection in modern event securityWhy early engagement with security experts leads to better outcomesHow Stratoscope designs non-intrusive security that enhances guest experienceThe post-pandemic evolution of event safety planningDan's philosophy on building a positive security team cultureConclusionDan Donovan's conversation with Josh offers a compelling look into the future of...

How TestDevLab's Ervins Grīnfelds Built a Global Software Testing Powerhouse Without Outside FundingOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Ervins Grīnfelds, co-founder and co-CEO of TestDevLab, to explore the critical role of quality assurance (QA) in software development. Ervins shares how his company—launched from Latvia—has become a go-to QA partner for giants like Zoom, Microsoft, Discord, and Pinterest. This episode unpacks how smart QA practices can reduce risk, speed up development, and help businesses deliver world-class software.Why Quality Assurance Should Start on Day OneErvins explained that most companies think of QA as something to address at the end of development. But at TestDevLab, the approach is radically different: quality assurance starts at the very beginning. Integrating QA early means identifying bugs before they compound, improving user experience from the outset, and significantly lowering long-term costs. With a background leading mobile development teams at Microsoft's Skype, Ervins knows firsthand how missed bugs can affect product success and customer trust.Ervins also discussed how modern QA isn't just about functionality. It's about legal compliance (especially accessibility standards), performance optimization across devices, and ensuring high standards in today's AI-infused tech environment. With AI now playing a growing role in software development and testing, TestDevLab incorporates machine learning tools—but never loses sight of the human element. Their hybrid approach blends automation and manual expertise for reliable results.Another theme was scaling without outside funding. TestDevLab has grown to more than 500 employees and over 10 offices across Europe—all without a dollar of venture capital. Ervins offered his philosophy: build something valuable, prove its worth, and let great service drive sustainable growth.About Ervins GrīnfeldsErvins Grīnfelds is the co-founder and co-CEO of TestDevLab. A former engineering manager at Microsoft, where he led Skype mobile development teams, Ervins brings deep insight into building scalable, high-quality tech services. He is passionate about delivering reliable software solutions through a blend of trust, rigorous testing, and technical innovation.About TestDevLabTestDevLab is a leading software quality assurance company trusted by global tech giants including Zoom, Discord, Microsoft, Pinterest, and Twilio. Based in Latvia with 10+ offices across Europe, the company specializes in test automation, continuous testing, and custom QA solutions to accelerate development cycles and ensure top-tier product quality.Links Mentioned in this EpisodeTestDevLab WebsiteErvins Grīnfelds on LinkedInEpisode HighlightsWhy software QA is like insurance for your productHow TestDevLab scaled to 500+ employees without fundingThe hidden cost of skipping early-stage QAWhat it takes to win enterprise clients like Zoom and MicrosoftThe future of QA in an AI-driven development landscapeConclusionErvins Grīnfelds gave us a behind-the-scenes look at how one of Europe's fastest-growing software QA companies is helping developers ship better software, faster. His story is a lesson in long-term thinking, strategic growth, and the value of starting with quality from day one. Whether you're a startup founder or a CTO at a scaling tech company, this episode is a...

Mastering Marketing and Public Speaking with Profitable Impact Academy's Kat HalushkaOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge welcomed Kat Halushka, international mentor, speaker, and co-founder of Profitable Impact Academy. Kat shared her remarkable journey from launching a six-figure marketing agency to becoming a high-impact public speaking coach. With a passion for authentic connection and storytelling, Kat delivers a fresh perspective on how entrepreneurs can amplify their marketing efforts through public speaking.The Power of Storytelling in MarketingKat began by discussing her personal love for pickleball—a hobby she picked up recently—and how such personal touches humanize entrepreneurs in the eyes of their audience. She believes that marketing success stems from more than polished campaigns; it's rooted in storytelling and authenticity. Her evolution from running a digital agency to co-founding Profitable Impact Academy was fueled by recognizing that speaking, not just selling, was the most effective growth lever for entrepreneurs.At Profitable Impact Academy, Kat helps business owners build one powerful talk that works across platforms—from webinars and podcasts to in-person events. By teaching people to speak with intention, Kat enables entrepreneurs to attract ideal clients without resorting to aggressive sales tactics. She champions the idea of “speaking to convert” while maintaining a connection-first mindset.Kat also emphasized the importance of consistency on social media—advising entrepreneurs to document their journey rather than overthink content creation. She and Josh agreed that showcasing both personal and professional moments fosters trust and resonance in a saturated online world. In today's marketing landscape, authenticity wins over polish.About Kat HalushkaKat Halushka is an international mentor, speaker, and coach. After moving to Canada, she built a six-figure marketing agency from scratch in under a year—only to sell it soon after to pursue her true calling: helping entrepreneurs grow businesses that support their ideal lifestyle. Over the past two years, Kat has spoken on over 200 stages and has generated more than $1 million in revenue through those appearances.About Profitable Impact AcademyProfitable Impact Academy helps entrepreneurs master the art of public speaking as a business growth tool. Through their signature programs like the Profitable Speaker Bootcamp, the Academy empowers business owners to craft compelling talks that consistently attract and convert clients across multiple platforms.Links Mentioned in this EpisodeProfitable Impact AcademyConnect with Kat on LinkedInEpisode HighlightsHow pickleball taught Kat the importance of balance and connectionWhy public speaking is a scalable, repeatable client attraction systemThe difference between content creation and content documentationHow authenticity outperforms polished perfection on social mediaThe structure of the Profitable Speaker Bootcamp and its transformative resultsThis episode offers entrepreneurs a compelling case for using public speaking as a marketing vehicle. With Kat Halushka's insights, business owners can shift from chasing leads to attracting them—by telling their story, staying consistent, and showing up authentically across platforms.Apply to be a Guest on The Thoughtful Entrepreneur:

Confidently Navigate Small Business Buying and Selling with Baton's Chat JoglekarIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Chat Joglekar, Co-Founder and CEO of Baton, a modern marketplace built to simplify the buying and selling of small businesses. Chat shared powerful insights into why acquiring an existing small business can be more strategic—and less risky—than starting one from scratch. He also outlined the tools Baton provides to make small business transactions more accessible, transparent, and successful.The Baton Approach to Small Business OwnershipBaton was born from a vision to demystify the complex process of small business transactions. Chat Joglekar and his team recognized that many entrepreneurs overlook the option of buying a business with built-in cash flow and customers, opting instead to launch from zero. Baton aims to shift that mindset.Chat explained that Baton functions as both a listing marketplace and an educational platform. Sellers can receive a complimentary valuation, and buyers can browse listings for free. Unlike traditional business brokers who charge up to 12%, Baton keeps its success fee at just 6%, lowering the barrier to entry for buyers.One of the most underutilized tools in small business acquisition, Chat emphasized, is the Small Business Administration (SBA) loan. For businesses valued under $5 million, SBA loans offer low-interest rates and long repayment terms. Baton helps guide buyers through the financing process and offers content and guidance to make these loans easier to understand and obtain.Whether you're selling your first business or stepping into entrepreneurship by acquisition, Baton supports your journey with webinars, guides, and one-on-one support. Chat's mission is clear: empower business owners with data, education, and an easy-to-navigate process.About Chat JoglekarChat Joglekar is the Co-Founder and CEO of Baton. With a background in product leadership at Google and venture-backed startups, Chat is passionate about simplifying entrepreneurship through small business acquisition. His career spans growth strategy, business development, and marketplace design.About BatonBaton is a digital marketplace designed to make buying and selling small businesses more efficient and affordable. With free business valuations, educational resources, and lower-than-average success fees, Baton is transforming how entrepreneurs approach small business transactions.Links Mentioned in this EpisodeBaton WebsiteChat Joglekar on LinkedInBaton's Free Business Valuation ToolEpisode HighlightsWhy buying an existing business offers built-in advantages like cash flow and customersHow SBA loans can finance acquisitions under $5 millionBaton's 6% success fee compared to traditional brokerage ratesFree business valuations and educational support offered by BatonThe growing trend of entrepreneurship through acquisitionConclusionThis conversation with Chat Joglekar offers a compelling look at the untapped opportunity in small business acquisition. Baton is making it easier, more affordable, and more informed for everyday entrepreneurs to buy and sell companies. Whether you're looking to exit your...