The Thoughtful Entrepreneur

Overcoming Insecurity in Midlife with Jaemin FrazerIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Jaemin Frazer—Founder of The Insecurity Project, author of Unhindered, and host of the Unhindered Podcast. Jaemin shares why insecurity often peaks in midlife, how early childhood beliefs silently shape adult behavior, and what ambitious professionals can do to break free from self-doubt. His insights offer a practical and compassionate roadmap for anyone ready to confront insecurity and step into a more confident, purposeful version of themselves.How Insecurity Shapes Midlife and How to Overcome ItJaemin explains that insecurity is universal, rooted in beliefs formed before age seven, and often goes unnoticed until midlife when energy diminishes and the “push through it” strategy stops working. In this season of life, many high achievers discover that the same insecurity that once fueled their ambition is now causing anxiety, exhaustion, strained relationships, and a sense of emotional unraveling. He emphasizes that insecurity is not a flaw, but a solvable problem—one that requires awareness, objectivity, and a structured process for dismantling limiting beliefs.He describes insecurity as “rocket fuel”: powerful enough to drive early success, but ultimately toxic if relied on for too long. Through Jaemin's seven-practice framework, individuals learn to deconstruct these beliefs, examine the stories they tell themselves, and replace insecurity-driven motivation with clarity and intrinsic purpose. This transformation allows midlifers to shift from proving themselves to actually becoming themselves—living with more peace, energy, and authenticity.Jaemin also highlights the importance of vulnerability and finding the right support. Not all helpers are equipped to guide someone through insecurity, and he stresses the value of working with a coach or therapist who provides objectivity, structure, and accountability. He invites listeners to access his book Unhindered, his long-running podcast, and his one-on-one coaching programs to continue their journey toward becoming truly “unhindered.”About Jaemin FrazerJaemin Frazer is the Founder of The Insecurity Project, an internationally recognized coach, author, and speaker known for his expertise in helping high performers overcome insecurity. Through his book Unhindered, his 300+ episode podcast, and his structured coaching methodology, Jaemin guides individuals through deep personal transformation and lasting emotional freedom. Connect with him on LinkedIn: Jaemin FrazerAbout The Insecurity ProjectThe Insecurity Project (jaeminfrazer.com) provides coaching, tools, and educational resources designed to help individuals overcome insecurity and live with greater confidence, purpose, and emotional clarity. Through books, podcasts, speaking engagements, and immersive coaching programs, Jaemin helps midlifers break free from long-standing limiting beliefs and step into their highest potential.Links Mentioned in This EpisodeJaemin Frazer LinkedIn ProfileThe Insecurity Project WebsiteKey Episode HighlightsWhy insecurity is universal and rooted in early childhoodHow insecurity becomes more visible and disruptive in midlifeThe concept of insecurity as “rocket fuel” for high achieversJaemin's structured seven-practice framework for overcoming insecurityThe importance of objectivity...

Fathers Eve: Building Community and Connection for Dads EverywhereIn this episode, host Josh Elledge interviews John Francis, Founder of Fathers Eve, to explore how a small garage gathering grew into a nationwide movement supporting dads through connection, camaraderie, and community. John shares how Fathers Eve began organically in Minnesota and has since expanded into a global celebration held the night before Father's Day. He discusses the challenges many men face around social isolation and why intentional, judgment-free gatherings can have such a powerful impact on mental health, family life, and community strength.How Fathers Eve Helps Dads Build Meaningful ConnectionsJohn explains that many men lose touch with friendships as they get older, take on more responsibilities, or struggle to maintain social habits after the pandemic. Fathers Eve combats this by creating relaxed, pressure-free environments—ranging from backyard get-togethers to bar meetups to virtual countdown celebrations—where dads can show up as themselves without expectations. The simplicity is intentional: no speakers, no programming, just space for men to talk, laugh, share experiences, and realize they're not alone in their challenges.He also highlights the signature tradition that unites Fathers Eve events worldwide: the 8 p.m. local-time countdown toast, streamed across time zones, creating a shared moment of celebration and solidarity. Activities like cornhole, small trophies, and optional charity drives add fun, community impact, and meaningful purpose to gatherings. For hosts, Fathers Eve provides guidance, personal support from John, and the flexibility to design events that fit their community's needs.Finally, John emphasizes the broader ripple effect these events create—from forming new friendships to strengthening families to contributing to local charities through diaper drives and fundraising efforts. Fathers Eve's open, inclusive format allows dads to build deeper social bonds, improving mental well-being and fostering long-term connection. Whether attending or hosting, dads walk away feeling celebrated, supported, and part of something bigger.About John FrancisJohn Francis is the Founder of Fathers Eve, a global movement focused on creating connection, support, and community for dads everywhere. Known as “Johnny Franchise,” John is also a consultant, speaker, and advocate for fatherhood, leadership, and community-building. About Fathers EveFathers Eve (fatherseve.com) is a growing worldwide gathering held the night before Father's Day, uniting dads in cities across the U.S. and around the world. Through local events, virtual celebrations, and charitable initiatives, Fathers Eve helps men build meaningful relationships and strengthen their communities.Links Mentioned in This EpisodeFathers Eve WebsiteJohn Francis LinkedIn ProfileKey Episode HighlightsThe accidental founding of Fathers Eve and its grassroots growthWhy many men struggle with social connection—and how Fathers Eve addresses itThe signature 8 p.m. countdown toast bringing dads together worldwideTips for hosting successful Fathers Eve events of any sizeHow charity involvement strengthens community impactThe importance of simplicity, inclusivity, and authenticity in building male communitiesConclusionJohn Francis shows that Fathers Eve is far more than a social gathering—it's a movement designed to strengthen dads,...

Navigating the Future of Digital Connections with Jane KubryakIn this episode, host Josh Elledge interviews Jane Kubryak, venture capitalist and startup scout at Social Discovery Group, to explore the future of digital connection platforms, AI companions, and the shifting venture capital landscape. Jane shares her global journey from Russia to Montenegro, her role in scouting high-potential founders, and the unique market insights she's gained working with one of the largest digital-connection companies in the world. Her perspective offers invaluable guidance for founders navigating today's polarized funding environment and for investors looking to discover overlooked innovation.How Startup Founders Can Stand Out in a Polarized VC MarketJane explains that today's startup world is split between massively funded companies with elite networks and talented early-stage founders struggling for visibility. She emphasizes that traction—not hype—is what truly captures investor attention, and encourages founders to differentiate themselves through strategic storytelling, early user engagement, and clarity around the market problem they solve. For companies working in digital connection, AI companions, or mental health–focused tech, Jane notes that the strongest teams pair innovation with empathy, creating solutions that meet emotional as well as functional needs.She also highlights that many founders underestimate the importance of community and consistent visibility. Because attention is the scarcest resource in modern venture building, Jane recommends actively nurturing relationships with scouts, VCs, and accelerators, while leveraging newsletters, podcasts, and LinkedIn to stay top of mind. With Social Discovery Group's resources, she helps founders accelerate momentum once they demonstrate early traction, ensuring that promising teams don't get lost in the noise of the funding landscape.Finally, Jane encourages overlooked founders—especially those in Eastern Europe and emerging markets—to remain persistent despite systemic biases. She reminds listeners that SDG and other strategic investors actively seek founders who bring global perspectives, emotional intelligence, and long-term resilience. By focusing on authentic traction, crafting a compelling narrative, and leaning into ecosystems that champion under-the-radar founders, entrepreneurs can meaningfully improve their fundraising outcomes.About Jane KubryakJane Kubryak is a venture capitalist, startup scout, and ecosystem builder at Social Discovery Group, where she identifies and supports promising startups in digital connection, AI companions, and emerging social technologies. She also leads a growing founder-focused community through her writing and industry insights. Connect with Jane on LinkedIn.About Social Discovery GroupSocial Discovery Group is a global leader in digital connection platforms, AI-driven social technology, and online dating innovation. Through SDG Lab Venture Studio, the company invests in early-stage founders building the next generation of digital companionship, social engagement, and human-connection tools.Links Mentioned in This EpisodeJane Kubryak on LinkedInSocial Discovery Group (SDG Lab Venture Studio) WebsiteKey Episode HighlightsHow AI companions are...

How to Transform Your Construction Business: Insights from Leyah Valgardson HostetterIn this episode, host Josh Elledge interviews Leyah Valgardson Hostetter—Founder and Principal Consultant of Leyah&Co. Leyah shares her unique perspective on why the construction industry struggles with consistency, communication, and client satisfaction, and how business owners can fix these problems by intentionally designing a standout client experience. Drawing from her decades of experience and her work coaching over 150 construction owners, Leyah explains how client experience, operational alignment, and team empowerment can transform chaotic businesses into smooth-running, referral-generating powerhouses.Designing a Client Experience That Sets You ApartLeyah explains that many construction companies suffer from predictable reputation challenges—missed deadlines, unclear communication, and constant firefighting—but these issues often stem from the lack of an intentionally designed client experience. She teaches business owners to first define how they want clients to feel at every stage of the project, and then build backward to create workflows, timelines, and touchpoints that support that experience. This shift not only creates consistency but also positions the company as a trustworthy, client-centered leader in a competitive landscape.She also highlights that behind-the-scenes operations must match the promise made to clients. When team roles are unclear, workflows inconsistent, or processes change from project to project, chaos becomes inevitable. By mapping out every client touchpoint, identifying breakdowns, and establishing standardized systems, construction owners can drastically reduce overwhelm while improving efficiency and client satisfaction. Leyah's Experience Blueprint workshop guides companies through this process by aligning client experience design with operational excellence.Finally, Leyah discusses the emotional toll on owners who feel overworked, overwhelmed, and constantly “on call.” She emphasizes that sustainable success requires empowering teams, clarifying expectations, and building repeatable systems that free the owner from daily firefighting. With industry competition tightening for 2025–2026, she stresses that businesses that prioritize client experience, systematization, and operational clarity now will be the ones that thrive in the near future.About Leyah Valgardson HostetterLeyah Valgardson Hostetter is the Founder and Principal Consultant of Leyah&Co., where she helps construction business owners transform their operations through intentional client experience design, workflow optimization, and team alignment. With more than two decades of experience and a proven track record working with over 150 construction leaders, Leyah is known for bringing clarity, structure, and strategy to complex business challenges.Connect with Leyah on LinkedIn.About Leyah&Co.Leyah&Co. helps construction companies streamline their operations, elevate their client experience, clarify roles, and implement systems that reduce chaos and increase referrals. Through consulting, workshops, and team alignment strategies, the company helps construction leaders build operational excellence and long-term competitive advantage.Links Mentioned in This EpisodeLeyah Valgardson Hostetter on LinkedIn

Unlocking High-Performance Leadership: Lessons from John Murphy on Mindful Management and Business TransformationIn this episode, host Josh Elledge speaks with John Murphy, founder of Venture Management Consultants, Inc. and author of more than 20 books including Miracle Minded Manager. Their conversation explores the intersection of nature, spirituality, process improvement, and the art of simplifying leadership in today's complex business environment. This blog distills the most powerful ideas from their discussion, giving leaders actionable takeaways to elevate performance, mindset, and organizational culture.Leadership Insights That Transform Teams and OrganizationsJohn Murphy's leadership philosophy is grounded in deep observation of nature and the role simplicity plays in high performance. He explains that nature operates without stress or overthinking—trees grow, rivers flow, and ecosystems adapt effortlessly—and leaders can benefit by mirroring this same natural alignment. When leaders learn to be fully present rather than pressured, they unlock clarity, creativity, and more intuitive decision-making that supports healthier teams and stronger business results.Another major topic John explores is the power of Kaizen events—intensive improvement workshops that rapidly redesign business processes within days rather than months. These transformation sprints dismantle silos, build cross-functional collaboration, and demonstrate what's possible when teams are given focus, data, and permission to fix what's broken. The speed and sustainability of Kaizen outcomes often reignite organizational momentum and help leaders rediscover the power of disciplined simplicity.John also emphasizes mindful leadership, teaching leaders to shift from resistance to acceptance when confronting uncertainty or change. Instead of reacting from fear, mindful leaders recognize what is, examine the root causes of problems, and respond with clarity. This is paired with his advocacy for the art of subtraction—removing unnecessary steps, roles, tools, or habits that drain energy. By simplifying rather than adding more complexity, organizations experience greater flow, higher productivity, and dramatically improved morale.About John MurphyJohn Murphy is a renowned leadership consultant, speaker, and author with over 20 published books focused on business transformation, mindfulness, and high-performance leadership. His teachings combine spiritual principles, lean methodologies, and decades of executive coaching experience. Learn more about his work at johnjmurphy.org or connect with him on LinkedIn.About Venture Management Consultants, Inc.Founded by John Murphy, Venture Management Consultants specializes in business transformation, leadership development, and operational excellence. The firm supports organizations globally through Kaizen events, executive coaching, culture transformation initiatives, and high-performance training programs. Explore resources and offerings at johnjmurphy.org.Links Mentioned in This EpisodeJohn Murphy's WebsiteJohn Murphy on LinkedInKey Episode HighlightsNature teaches leaders the power of presence, alignment, and simplicityKaizen events accelerate...

How to Build a Thriving Creative Business: In-Depth Lessons from Miriam SchulmanIn this episode, host Josh Elledge sits down with Miriam Schulman, founder and CEO of Schulman Art and The Inspiration Place, to unpack the essential principles behind building a profitable and sustainable creative business. Miriam—also the author of the HarperCollins book Art, Inc.—shares her expertise on storytelling, branding, pricing, audience-building, and the mindset needed to overcome creative resistance. Her unique blend of artistic mastery and business strategy provides a powerful roadmap for any creator looking to turn passion into profit.The Power of Myth-Making in Creative BusinessMiriam introduces the concept of myth-making—drawing inspiration from Greek mythology—as the foundation of compelling branding for creative entrepreneurs. She explains that just as ancient heroes hired bards to tell their stories, modern creatives must proactively shape and share their own narratives to stand out in a crowded marketplace. Storytelling isn't self-indulgence; it's strategy.In the conversation, Miriam breaks down the five pillars of creative business success: production, pricing, prospecting, promotion, and productivity. She details how each pillar supports business growth and provides clear, actionable practices artists can incorporate immediately. From setting a consistent creation schedule to building an email list that actually converts, Miriam offers step-by-step advice grounded in her own business experience.Finally, she addresses the mindset challenges that hold creatives back—especially fear of failure, perfectionism, and the myth of “selling out.” Miriam emphasizes that discomfort is part of the creative journey. The more talented a person is, the better they often become at talking themselves out of action. Her reminders to “show up even when it's hard” and to treat creative work like a professional commitment resonate as core lessons for any business-minded artist.About Miriam SchulmanMiriam Schulman is a creative entrepreneur, artist, and the founder of The Inspiration Place, where she teaches artists how to build thriving businesses through marketing systems, pricing strategies, and mindset tools. She is also the author of Art, Inc.—a HarperCollins guidebook for creative professionals—and host of the popular Inspiration Place Podcast. Connect with her on LinkedIn or explore her programs at SchulmanArt.com.About The Inspiration PlaceThe Inspiration Place is Miriam's educational platform dedicated to helping artists and creative entrepreneurs grow profitable, sustainable businesses. Through online courses, coaching, community support, and the Inspiration Place Podcast, artists learn practical skills for marketing, selling, pricing, and increasing their visibility. Learn more at SchulmanArt.com.Links Mentioned in This EpisodeMiriam Schulman's LinkedIn ProfileThe Inspiration Place WebsiteKey Episode HighlightsWhy artists must become the “bard of their own story”The five pillars of creative business successHow to price your work with confidenceWhy email marketing outperforms social...

Building a Strong Business Foundation with Lyndsay StaffordIn this episode, host Josh Elledge interviews Lyndsay Stafford—founder and CEO of Stafford Solutions—to explore the essential building blocks entrepreneurs often overlook. Lyndsay shares insights from her corporate retail background and her work helping small business owners create clarity, strengthen their branding, and build systems that support long-term growth. Her perspective offers grounded guidance for business owners who feel overwhelmed and want a clearer path to scaling sustainably and confidently.How Strong Foundations Drive Sustainable Business GrowthLyndsay explains that many entrepreneurs struggle because they attempt to grow without establishing core foundational elements such as documented processes, consistent brand messaging, and organized operations. Without these essentials, even the best marketing efforts fall flat because the business lacks the structure needed to support visibility, lead flow, and client experience. She encourages business owners to start by performing internal audits of their branding and systems, ensuring every touchpoint—from online presence to client onboarding—reflects a cohesive, professional identity before investing more heavily in marketing.She also discusses the importance of maintaining a strong and intentional online presence, emphasizing that outdated websites, inactive profiles, and misaligned advertising can erode trust. Lyndsay stresses the value of strategic content creation, setting healthy boundaries with social media use, and delegating platform management to experts when possible. By prioritizing creation over consumption and developing a sustainable posting strategy, business owners can strengthen authority and become the obvious choice in their market.Finally, Lyndsay highlights the growing role of fractional services in supporting small business growth, especially for companies not yet ready to hire full-time specialists. Fractional support provides access to branding experts, operations strategists, and marketing professionals without the financial burden of full-time salaries. This approach allows entrepreneurs to accelerate growth, streamline execution, and focus on the activities that generate the highest return—making it one of the most powerful resources for businesses under $1M in revenue.About Lyndsay StaffordLyndsay Stafford is the founder and CEO of Stafford Solutions, where she helps entrepreneurs develop branding, marketing strategies, and operational systems that fuel sustainable business growth. With a background in corporate retail and a passion for empowering small business owners, Lyndsay provides strategic consulting, fractional support, and hands-on implementation to help companies scale with confidence. Connect with her on LinkedIn: https://www.linkedin.com/in/lyndsay-stafford/About Stafford SolutionsStafford Solutions (https://lyndsaystafford.com) provides branding, marketing strategy, operations consulting, and fractional support services for small and midsize businesses. The company specializes in building foundational systems, elevating brand identity, and helping entrepreneurs become the first choice in their market through cohesive messaging and consistent visibility. With both advisory and done-for-you services, Stafford Solutions gives business owners the tools and implementation needed to grow sustainably.Links Mentioned in This EpisodeLyndsay Stafford LinkedInStafford Solutions WebsiteKey

Mastering Profitability and Mindset with Profit Doctor BenIn this episode, host Josh Elledge sits down with Dr. Ben Hansen—widely known as Profit Doctor Ben—to explore how mindset, emotional resilience, and strategic decision-making shape long-term business profitability. Dr. Hansen shares hard-earned lessons from scaling a multimillion-dollar company, experiencing burnout, and later helping hundreds of entrepreneurs break free from revenue-driven overwhelm. His insights reveal why simplifying operations, strengthening your CEO psychology, and eliminating hidden inefficiencies are the real drivers of sustainable profit and long-term freedom.The Psychology Behind Profit and Sustainable Business GrowthDr. Hansen explains that many entrepreneurs unknowingly sabotage their success by tying their identity to revenue, leaving them overwhelmed and burnt out as they chase constant growth. He emphasizes that profitability is rooted in emotional stability and strategic clarity, urging business owners to focus on what truly drives value instead of accumulating more products, services, or responsibilities. This shift in thinking allows leaders to build businesses that support—not drain—their energy, confidence, and long-term goals.He also introduces the concept of “addition by subtraction,” a method where eliminating low-performing offers and inefficient processes leads to higher profit and a calmer operational environment. By cutting what creates complexity, leaders free up resources, reduce team frustration, and strengthen their ability to execute on what matters most. This approach often produces faster financial gains than launching new initiatives, making it one of Dr. Hansen's most reliable strategies for immediate profitability improvements.Finally, Dr. Hansen highlights the importance of diagnosing “profit leaks,” the hidden inefficiencies that quietly drain revenue. With the Profit Leaks Detector tool, founders can quickly locate their top problem areas, address them systematically, and achieve measurable improvements within 90 days. This targeted approach empowers leaders to create momentum without overwhelming operational overhauls.About Dr. Ben HansenDr. Ben Hansen—Profit Doctor Ben—is a seasoned entrepreneur, consultant, and profitability strategist who helps business owners uncover inefficiencies, repair financial drains, and build profitable operations without burnout. Connect with him on LinkedIn: https://www.linkedin.com/in/benhansen/About Profit DoctorProfit Doctor provides diagnostic tools, expert training, and accelerated programs to help entrepreneurs increase net profit quickly and sustainably. Learn more at: http://profitdoctor.comLinks Mentioned in This EpisodeDr. Ben Hansen on LinkedIn: https://www.linkedin.com/in/benhansen/Profit Doctor Website: http://profitdoctor.comKey Episode HighlightsWhy profitability is rooted in mindset, not just mathThe emotional toll of revenue-only thinking“Addition by subtraction” as a fast track to higher profitHow to locate and repair hidden profit leaksBuilding a winning CEO mindset for sustainable successConclusionDr. Ben Hansen's insights reshape how entrepreneurs think about profitability by shifting focus from endless growth to intentional, strategic, sustainable business design. His frameworks empower leaders to eliminate complexity, strengthen confidence, and create businesses that fuel—not drain—their lives. This episode is a...

Proactive Tax Strategies for Entrepreneurs: Insights from Danielle Michel, CEO of Oro Tax AdvisorsIn this episode, host Josh Elledge sits down with Danielle Michel, serial entrepreneur, CPA, and CEO/co-founder of Oro Tax Advisors, to unpack the tax strategies most business owners overlook. Danielle shares her journey from running multiple businesses to building a tax advisory firm designed to give small and mid-sized entrepreneurs access to elite, strategic tax planning. This blog distills her most valuable advice—from entity structure to real estate strategies—offering a clear roadmap for business owners who want to save money, protect their wealth, and grow intentionally.Strategic and Underutilized Tax Planning for Business OwnersDanielle opens by emphasizing that true tax savings come from proactive, year-round planning—not the annual scramble most entrepreneurs experience. She explains how ongoing reviews, detailed records, and tax-informed business decisions can prevent costly surprises while unlocking powerful deduction and credit opportunities. The conversation then shifts to often-underused strategies like real estate tax benefits and self-directed retirement accounts, which allow entrepreneurs to accelerate depreciation, diversify taxes, and invest in alternative assets with tax-advantaged structures.Danielle underscores how critical entity structure is, explaining that the right setup can dramatically reduce tax liability as a business grows. Many entrepreneurs start with an LLC but eventually benefit from moving to an S Corporation to optimize self-employment tax and distributions. She also dives into advanced deduction strategies—like accountable plans and strategic reimbursements—that go well beyond standard write-offs, while stressing that tax moves must still align with overall financial goals.Finally, Danielle explains how Oro Tax Advisors stands out with its integrated team of tax strategists, attorneys, compliance experts, and AI-driven systems that make advanced planning accessible to everyday entrepreneurs. She highlights the power of community and ongoing education through Oro's free membership, live weekly expert calls, and mobile app—all designed to help business owners stay ahead of changes and continually improve their tax literacy.About Danielle MichelDanielle Michel is a CPA, serial entrepreneur, and CEO/co-founder of Oro Tax Advisors. With years of experience running multiple businesses, she helps entrepreneurs optimize taxes, protect wealth, and build strategic financial frameworks. Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellemichelcpa/.About DanielleMichelVentures.comDanielleMichelVentures.com is the online home for Danielle's tax advisory, education programs, and community resources. Through Oro Tax Advisors and her broader platform, Danielle provides entrepreneurs with proactive tax strategies, integrated advisory support, and access to a free community with weekly expert training.Links Mentioned in This EpisodeDanielle Michel LinkedInDanielle Michel VenturesKey Episode HighlightsMost tax savings come from proactive, year-round planning—not annual filingReal estate strategies (bonus depreciation, cost segregation, RE...

From AM Radios to Artificial Intelligence: Lessons on Adapting to Technological Change with Kevin SuraceIn this episode, host Josh Elledge sits down with Kevin Surace—keynote speaker, futurist, inventor, and serial entrepreneur—to explore the evolution of technology from AM radios to artificial intelligence. Kevin blends nostalgia for classic tech with practical, forward-thinking insights on AI adoption, prompting listeners to consider how curiosity, thoughtful engagement, and strategic use of new tools can shape the future of work and creativity. This blog distills the episode's key lessons, offering actionable guidance for anyone navigating the rapidly shifting AI landscape.Navigating the Evolution of Technology and AI AdoptionKevin opens the conversation by sharing his childhood fascination with AM radios—a hands-on era of tuning, scanning, listening, and learning. He draws parallels between the deep engagement of early radio culture and the modern world of content creation, emphasizing that authenticity and curiosity remain timeless principles. The discussion shifts to artificial intelligence, where Kevin explains that while AGI remains a debated milestone, today's AI models already surpass human capabilities across many domains, much like Excel automated complex math decades ago.He stresses that success with AI begins with crafting thoughtful inputs: detailed prompts, clearly expressed opinions, and iterative refinement. Rather than replacing human intelligence, AI amplifies it—freeing people to focus on judgment, creativity, and strategy. Kevin also breaks down the importance of choosing the right model for the task, noting that different models (Gemini, GPT-5, Claude, Perplexity, Grok) specialize in different strengths, and users should experiment widely.The episode closes with a practical discussion on AI adoption in the workplace. Kevin highlights the gap between awareness and action inside organizations—only about 2% of non-tech companies are meaningfully using AI—and explains why leadership must champion an “AI-first” mindset. He encourages individuals to experiment independently, share wins, and use AI as a collaborator rather than a shortcut, ensuring thinking and insight remain at the center of the process.About Kevin SuraceKevin Surace is a distinguished keynote speaker, futurist, and inventor with over 95 patents. Known for his thought leadership on AI, innovation, and the future of work, Kevin has founded multiple companies and advises organizations on adopting emerging technologies responsibly and effectively. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/ksurace/.About KevinSurace.comKevinSurace.com is the digital home for Kevin's keynote speaking, workshops, and advisory services. Through his talks and consulting, he helps leaders understand technological disruption, adopt AI responsibly, and prepare their organizations for the future of innovation and work.Links Mentioned in This EpisodeKevin Surace LinkedInKevin Surace websiteKey Episode HighlightsEarly AM radio culture demonstrates timeless lessons about engagement and curiosityModern AI already outperforms humans in many specialized areasThoughtful prompting (“garbage in, garbage out”) is essential for quality AI outputDifferent AI models excel at different

Insights from Avi Aflalo, CEO of Simplex Mapping SolutionsIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Avi Aflalo, CEO and Co-Founder of Simplex Mapping Solutions Ltd., to explore how advanced 3D immersive mapping is reshaping real estate development, design, planning, and sales. Drawing from his background as a marathon runner, Avi explains how endurance, preparation, and vision fuel innovation—and how Simplex 3D is helping developers, architects, municipalities, and buyers make smarter, faster, and more confident decisions. This article breaks down the key themes, insights, and practical takeaways from their discussion.How Simplex 3D Is Reimagining the Built WorldAvi begins by sharing how marathon running prepared him for entrepreneurship—highlighting the importance of preparation, consistency, and long-term focus. That same mindset drives the vision behind Simplex 3D, a platform offering hyper-realistic, data-rich, immersive environments where users can explore entire neighborhoods before construction begins. Avi explains how Simplex 3D combines visual accuracy with powerful decision-support tools—like pricing insights, zoning analytics, air rights evaluation, mortgage estimates, and sunlight analysis—giving developers, architects, and municipalities a single source of truth for planning.He also details why 3D visualization is becoming essential in real estate, noting that traditional spreadsheets, 2D renderings, and static floor plans fail to communicate the full picture. Immersive 3D creates emotional engagement for buyers, reduces uncertainty, enhances design accuracy, and speeds up collaboration across planning teams and municipal stakeholders. With over 150 municipalities using the platform in Israel, Simplex 3D is already proving how unified visual systems dramatically accelerate approvals and improve transparency.Avi discusses real-world applications across the entire real estate lifecycle—from acquisition and planning to architectural design and sales. Developers can make faster land decisions, architects can design within real-world contexts, city officials can evaluate proposals collaboratively, and brokers can use 3D models to close multimillion-dollar deals on the spot by instantly showing future views or development impacts. He also shares Simplex 3D's rapid global expansion into the U.S. and Europe and outlines how professionals can get started with demos, consultations, and custom-built models through www.simplex3d.com.About Avi AflaloAvi Aflalo is the CEO and Co-Founder of Simplex Mapping Solutions Ltd. With a background in marathon running and a passion for innovation, Avi leads the global expansion of Simplex 3D's immersive mapping technology. Connect with Avi on LinkedIn: https://il.linkedin.com/in/avi-aflalo-15249110About Simplex 3DSimplex Mapping Solutions is a global leader in 3D immersive mapping technology, offering data-rich visualization tools that transform how developers, architects, municipalities, and buyers interact with real estate projects. Learn more at: www.simplex3d.comLinks Mentioned in This EpisodeSimplex 3D Website: https://www.simplex3d.comAvi Aflalo LinkedIn:

How AI Is Democratizing Patent Protection: Insights from Ophir Katzir, Co-Founder & CEO of senseIPIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Ophir Katzir, Co-Founder and CEO of senseIP, to explore how artificial intelligence is transforming the world of intellectual property (IP) and patent protection. With a background spanning volunteer firefighting, inventing, and startup leadership, Ophir brings a rare blend of resilience, technical expertise, and mission-driven innovation. This conversation offers a practical roadmap for inventors, founders, and enterprises ready to protect their ideas faster, more affordably, and more confidently using AI.How AI Is Reshaping Patent Protection for InnovatorsOphir begins by drawing parallels between firefighting and startups—two environments that demand calm decision-making under pressure, adaptability, and teamwork. Those same principles fuel senseIP's mission: breaking down traditional barriers in the patent system that have historically favored well-funded companies over individual inventors and early-stage founders.He explains why the legacy patent process is so intimidating: high attorney fees, complex legal language, lengthy timelines, and unpredictable costs tied to office actions. These hurdles often discourage innovators from filing at all. senseIP's AI-driven platform, guided by its conversational agent Leo, changes that. Inventors can start with a single sentence and receive instant clarity on patentability, prior art, freedom to operate, and whether their idea is truly novel.Finally, Ophir outlines how AI enables faster, more precise filings—along with ongoing support. From one-click provisional applications to automated handling of office actions, senseIP helps innovators protect their intellectual property without surprise bills or legal confusion. This shift democratizes access to patents and gives businesses of all sizes a smarter, more scalable way to manage their IP portfolios.About Ophir KatzirOphir Katzir is the Co-Founder and CEO of senseIP, a serial inventor, and a former volunteer firefighter whose resilience and problem-solving approach shape his leadership style. Passionate about democratizing innovation, Ophir blends deep technical expertise with a mission to make patent protection accessible, affordable, and transparent for everyone.Connect with Ophir on LinkedIn.About senseIPsenseIP is an AI-powered patent platform designed to simplify intellectual property protection for inventors, startups, and enterprises. Using conversational intelligence, automated prior art searches, and one-click provisional filing, senseIP removes cost and complexity while providing transparent, all-inclusive IP support.Links Mentioned in This EpisodesenseIP WebsiteOphir Katzir on LinkedInKey Episode Highlights:How firefighting shaped Ophir's resilience and decision-making in startupsThe high cost, complexity, and unpredictability of traditional patent filingsHow senseIP's AI agent Leo simplifies patentability assessment and filingThe importance of early IP protection in an era of rapid AI-driven innovationPractical steps for inventors to validate, refine, and secure their ideas with...

The Enduring Power of Direct Mail: Expert Insights from Zairmail's Wilson ZehrIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Wilson Zehr, Founder and CEO of Zairmail, for a deep exploration into why direct mail is still one of the most effective marketing channels in today's digital-first world. Wilson draws from decades of experience—plus a surprising connection to competitive swimming—to illustrate how businesses can blend digital convenience with physical mail for unmatched engagement and ROI. This episode offers a practical, insightful guide for any leader looking to leverage direct mail to scale their business.Direct Mail as a Competitive Advantage in a Digital EraWilson opens the conversation by comparing the discipline of competitive swimming to the discipline required to launch successful marketing campaigns. New swimmers must warm up, refine their technique, and focus on continuous improvement—principles that apply seamlessly to businesses exploring direct mail for the first time. He emphasizes the importance of starting with small, targeted campaigns and refining strategy over time.The discussion then highlights how Zairmail's platform blends the ease of digital workflows with the impact of physical mail. Businesses can upload documents, preview their mail in real time, and send campaigns with a single click. With next-day processing and a nationwide production network, Zairmail ensures speed, scalability, and reliability across every campaign.Wilson also breaks down why direct mail continues to outperform expectations in 2024. From owning the “mail moment” to delivering strong ROI and enabling precise demographic targeting, physical mail creates a level of attention and trust that digital ads struggle to achieve. Whether using postcards, letters, snap packs, or self-mailers, choosing the right format can dramatically improve response rates and engagement.About Wilson ZehrWilson Zehr is the Founder and CEO of Zairmail and a seasoned marketing expert with 26+ years of experience helping organizations execute high-impact direct mail campaigns. Wilson's background in both technology and traditional media uniquely positions him to bridge the gap between digital tools and physical marketing performance.Connect with Wilson on LinkedIn.About ZairmailZairmail is a leading direct mail platform that makes sending physical mail as simple as sending an email. With next-day processing, nationwide facilities, real-time previews, and data-driven targeting tools, Zairmail empowers businesses of all sizes to launch fast, reliable, and high-ROI direct mail campaigns.Links Mentioned in This EpisodeZairmail WebsiteWilson Zehr LinkedIn ProfileKey Episode Highlights:How swimming principles translate into better marketing executionWhy direct mail continues to deliver high ROI in 2024The four main direct mail formats and when to use eachHow Zairmail blends digital workflows with physical mail for unmatched efficiencyExpert tips on targeting, creative, testing, and integrating digital channelsConclusionWilson Zehr reinforces that direct mail isn't outdated—it's a powerful, underutilized differentiator. By integrating digital...

Mastering Stress and Nervous System Regulation for High Performance: Insights from Kristen BossIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Kristen Boss, Founder of Sondera, executive coach, keynote speaker, and host of The Kristen Boss Podcast. Kristen dives deep into the power of nervous system regulation, helping high achievers and leaders understand how to perform sustainably under pressure. Her approach bridges neuroscience, leadership, and emotional intelligence—offering strategies that empower professionals to thrive without burning out.How Nervous System Intelligence Fuels Resilient LeadershipKristen opens by revealing how intentional stillness, creativity, and mindful hobbies—like skiing or crafting—help her stay grounded. These moments of calm, she explains, are not indulgences but essential tools for recovery and innovation. High achievers often push through stress, but learning to slow down can enhance clarity and unlock creativity.She also introduces the concept of stress types—fight, flight, and freeze—explaining how each reflects an automatic safety response that shapes our behavior in business and leadership. Recognizing these patterns allows leaders to manage reactivity, strengthen decision-making, and create more emotionally intelligent teams.Throughout the conversation, Kristen emphasizes that sustainable high performance isn't about pushing harder—it's about learning to regulate your internal state. By calming your nervous system, you unlock greater focus, empathy, and resilience, enabling you to lead with intention rather than impulse.About Kristen BossKristen Boss is an executive coach, keynote speaker, and Founder of Sondera. A sought-after thought leader on high performance and nervous system intelligence, Kristen has built a global brand helping professionals and entrepreneurs master sustainable success. She is also the host of The Kristen Boss Podcast, where she explores leadership, mindset, and emotional resilience.Connect with Kristen on LinkedIn.About SonderaSondera is dedicated to helping leaders, teams, and organizations integrate nervous system intelligence into their approach to business and life. Through coaching, programs, and training, Sondera equips high achievers with the tools to perform at their best—without sacrificing wellbeing or fulfillment.Links Mentioned in This EpisodeSondera WensiteKristen Boss on LinkedInKey Episode Highlights:Why intentional stillness enhances creativity and performanceHow to identify your unique stress type (fight, flight, or freeze)Practical regulation tools—breathwork, micro-pauses, and reflectionThe role of empathy and curiosity in effective leadershipWhy nervous system intelligence is the foundation of sustainable growthConclusionKristen Boss reminds us that in a world obsessed with doing more, the real edge lies in being regulated, present, and self-aware. Nervous system intelligence isn't just a wellness trend—it's a leadership essential. By mastering emotional balance and responding rather than reacting, leaders can build trust, inspire teams, and sustain success in the long run.

Mastering Business Growth: Insights from Mark Abbott, Founder & CEO of Ninety, on Operating Systems, Culture, and Organizational MaturityIn this episode, host Josh Elledge sits down with Mark Abbott, Founder and CEO of Ninety, for a deep dive into business operating systems, organizational culture, and the journey of scaling small and mid-sized companies. Mark—drawing on decades of experience in entrepreneurship, software development, coaching, and workplace culture—explains how leaders can build high-performing, resilient organizations by implementing the right frameworks at the right time. This blog breaks down the episode's key insights and practical guidance to help business owners navigate their company's growth stages with clarity and confidence.Building Mature, Aligned, and High-Trust OrganizationsMark begins by explaining what a Business Operating System (BOS) truly is: a combination of tools, disciplines, and concepts that help organizations stay aligned, accountable, and scalable. He emphasizes that every company already has an operating system—whether intentional or accidental—and the goal is to consciously design one that matches the business's stage of development. Popular frameworks like EOS, Scaling Up, and The Great Game of Business offer structured paths, but each company must adopt the tools most appropriate for their maturity level.He breaks down the five stages of business development—Formation, Early Growth, Expansion, Maturity, and Legacy—and stresses that leaders must avoid skipping steps. For example, documenting every process too early is counterproductive; focusing instead on clarity, roles, and early team alignment yields better results. As businesses grow, they often mistake size for maturity, creating organizations that look impressive on the outside but lack foundational discipline internally.Mark also highlights the importance of culture, trust, and forgiveness. High-performance organizations assume goodwill, set clear expectations, and use trust as a guiding principle—while also acknowledging that not all behaviors should be tolerated. He references research from Dr. Paul Zak to explain how trust chemically fuels team performance and why leaders must foster environments where transparency and accountability thrive. Platforms like Ninety help reinforce these practices by providing tools for meetings, scorecards, vision alignment, and process documentation, ensuring companies build habits that support long-term excellence.About Mark AbbottMark Abbott is the Founder and CEO of Ninety, a platform designed to help small and mid-sized businesses implement and sustain business operating systems. With decades of experience across entrepreneurship, leadership development, and organizational design, Mark has coached countless teams on building trust-based cultures and operational excellence. Connect with Mark on LinkedIn.About NinetyNinety is a comprehensive software platform built to help organizations adopt, implement, and sustain a Business Operating System such as EOS. With tools for meetings, scorecards, rocks, issues, processes, and organizational clarity, Ninety equips leadership teams with everything they need to run a healthy, aligned, and scalable business. The platform supports both coach-led and self-directed implementations and includes extensive resources for long-term growth and accountability.Links Mentioned in This EpisodeMark Abbott LinkedIn

Mastering B2B SaaS Pricing: Expert Strategies from Dan Balcauski of Product TranquilityIn this episode, host Josh Elledge sits down with Dan Balcauski, Founder and Principal Consultant of Product Tranquility, to uncover the true science behind effective B2B SaaS pricing. With over two decades in software and deep expertise in pricing strategy, Dan explains why pricing is often misunderstood, what founders consistently overlook, and how SaaS leaders can turn pricing from a liability into a powerful growth lever. This blog breaks down the episode's most actionable insights to help SaaS founders and product leaders build value-driven, scalable pricing systems.Why Most SaaS Pricing Fails—and What to Do InsteadDan explains that the biggest mistake in SaaS pricing is choosing numbers before validating whether customers actually perceive value. Founders often rush to set a price—$49, $99, $1,000—without first understanding the customer's pain, alternatives, or what makes the product meaningfully different. Instead, Dan recommends charging something early, engaging customers in honest conversations about value, and validating willingness to pay through real-world interactions rather than internal assumptions.He emphasizes that pricing is ultimately about value, not features. Early-stage founders frequently offer too much for too little, or price too high without proving outcomes. Avoiding these pitfalls requires asking the right questions, initiating value conversations early, and documenting everything customers say about cost, alternatives, and perceived ROI.Dan also stresses the importance of selecting a pricing model that aligns with how the customer receives value. Whether subscription-based, usage-based, or outcome-based, the model must match customer expectations and internal economics. This approach helps avoid unnecessary friction in the buying process while increasing expansion potential over time.About Dan BalcauskiDan Balcauski is the Founder and Principal Consultant of Product Tranquility, where he helps B2B SaaS companies build value-based pricing and packaging strategies. With over 20 years of experience in product management and pricing, Dan works with SaaS CEOs and product leaders to align pricing with customer value and business goals. Connect with Dan on LinkedIn.About Product TranquilityProduct Tranquility is a boutique consulting firm specializing in pricing, packaging, and product strategy for B2B SaaS companies. Through proven frameworks and deep market analysis, Product Tranquility helps SaaS founders create pricing systems that accelerate revenue, improve customer alignment, and scale sustainably across growth stages.Links Mentioned in This EpisodeDan Balcauski LinkedInProduct Tranquility WebsiteKey Episode HighlightsPricing must begin with validating customer value—not picking numbersWhy charging something early leads to stronger product feedbackHow to start pricing conversations earlier in the customer journeyChoosing the right pricing model based on value deliveryWhy packaging and tiered pricing increase conversionsHow to use the Van Westendorp Price Sensitivity MeterCommon pricing pitfalls (anchoring too low, freemium overuse, feature-based pricing)Why pricing is an iterative, evolving process—not a one-time...

Unlocking Global Talent and Founder Freedom: Insights from Sid Jashnani of RekruutoIn this episode, host Josh Elledge talks with Sid Jashnani, Founder of Rekruuto and certified EOS implementer, about how founders can reclaim their time, scale with confidence, and access high-performing global talent. Sid shares his personal leadership journey, his frameworks for effective delegation, and his expert perspective on hiring senior-level overseas professionals—revealing practical, repeatable systems founders can apply immediately.The Power of Global Hiring and Delegation for FoundersSid's story begins on the golf course with his 14-year-old son during a period of serious illness—an experience that reshaped how he leads both at home and in business. Instead of defaulting to advice or correction, Sid embraced curiosity, asking open-ended questions that encouraged deeper connection. This same leadership principle applies directly to business: when founders listen more and prescribe less, teams become empowered, engaged, and more accountable.Sid also challenges the common belief that overseas hiring should be limited to entry-level roles. Drawing from his experience in the Philippines, he explains why many mid- and senior-level professionals abroad bring global expertise, strong process orientation, and cultural adaptability—making them strong fits for operations, marketing, finance, and management roles within EOS-driven companies. With proper onboarding and context-sharing, these hires integrate seamlessly and provide exceptional value at a fraction of the cost.To help founders free themselves from burnout and low-value tasks, Sid offers his four-quadrant time audit: a simple but powerful system for categorizing activities based on skill and enjoyment. By identifying tasks you are good at but dislike—or those you neither enjoy nor do well—leaders can delegate strategically, reinvesting their energy into high-impact work that drives revenue, growth, and clarity.About Sid JashnaniSid Jashnani is the Founder of Rekruuto, a global hiring agency specializing in matching U.S. companies with senior-level talent from overseas. As a certified EOS implementer and seasoned entrepreneur, Sid helps founders streamline their operations, delegate effectively, and scale sustainably. Connect with Sid on LinkedIn.About RekruutoRekruuto helps founders and business owners hire skilled global talent through a risk-free, flexible model. Specializing in mid-level and senior overseas professionals—particularly from the Philippines—Rekruuto provides vetted candidates, trial periods, and month-to-month engagement options. Their mission is to help founders reclaim their time by delegating confidently and scaling with the right people in the right seats.Links Mentioned in This EpisodeSid Jashnani LinkedIn ProfileRekruuto websiteKey Episode HighlightsWhy curiosity-based leadership strengthens both family and team relationshipsThe advantages of hiring mid- to senior-level overseas talentCultural adaptability and global experience of Filipino professionalsSid's four-quadrant time audit for identifying delegation opportunitiesHow to calculate the value of your time as a founderRekruuto's risk-free hiring model and month-to-month flexibilityHow to start small and scale confidently with global...

Unlocking the Power of Nearshore Talent: Insights from Rob Levin of WorkBetterNowIn this episode, host Josh Elledge talks with Rob Levin, Chairman and Co-Founder of WorkBetterNow, about how nearshore talent is transforming the way small and mid-sized businesses scale and strengthen their teams. Rob—also the host of the Great Talent Great Business podcast and author of the forthcoming New Talent Playbook—explains why nearshoring offers a competitive advantage and how companies can use it to build high-performing, culture-aligned teams.Why Nearshore Talent Is Transforming the Modern WorkforceRob explains that U.S. companies continue to battle a persistent talent shortage, rising salaries, and intense competition for high-performing professionals. Nearshoring solves these challenges by giving leaders access to highly skilled, English-proficient team members across Latin America who work in real time, align culturally, and bring strong loyalty and work ethic.He shares examples of how roles such as executive assistants, estimating support, inside sales, marketing, finance, and customer service can dramatically increase organizational capacity. When leaders delegate operational tasks to nearshore professionals, they free themselves to focus on strategy, revenue, and growth. WorkBetterNow further strengthens this advantage by training all talent in AI, boosting efficiency, accuracy, and innovation.Rob also highlights how nearshoring simplifies HR for business owners. WorkBetterNow handles payroll, compliance, and all employment-related responsibilities, eliminating legal risk and administrative burden. Companies see the best results when they treat nearshore professionals as integrated team members—with clear expectations, cultural inclusion, and strong communication rhythms.About Rob LevinRob Levin is the Chairman and Co-Founder of WorkBetterNow and a respected authority on hiring, talent strategy, and small business growth. As host of the Great Talent Great Business podcast and author of The New Talent Playbook, Rob helps leaders build effective, scalable teams with clarity and confidence. Connect with Rob on LinkedIn.About WorkBetterNowWorkBetterNow provides full-time, dedicated nearshore professionals from Latin America to U.S.-based companies. Through its Precision Match Process and rapid onboarding, WorkBetterNow delivers culturally aligned, highly skilled talent while managing all HR, payroll, and compliance. Their mission is to help small and mid-sized businesses scale smarter by integrating exceptional nearshore team members.Links Mentioned in This EpisodeRob Levin's LinkedIn ProfileWorkBetterNow WebsiteKey Episode HighlightsWhy nearshoring is becoming essential for SMB growthThe top roles where nearshore professionals deliver the most impactHow WorkBetterNow trains its talent in AI for increased productivityThe importance of cultural fit and team integration in remote teamsHow nearshoring reduces hiring risk, compliance pressure, and administrative loadA breakdown of WorkBetterNow's Precision Match ProcessConclusionRob's insights reveal the growing importance of nearshoring as a long-term workforce strategy. With the right partner and processes in place, leaders can build deeply committed,...

From Chaos to Clarity — How To Be Limitless Helps You Lead with Discipline and ImpactIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Mick Todd, high-performance coach and Founder of To Be Limitless. Mick shares powerful insights on how to unlock clarity, discipline, and high performance to create lasting success—both personally and professionally. With his background in elite coaching and leadership development, Mick helps entrepreneurs and executives design lives filled with purpose, intentionality, and measurable progress.Stack Great Weeks, Build a Limitless LifeMick Todd believes success doesn't come from dramatic overhauls—it comes from consistently stacking great weeks. In this episode, he shares how the To Be Limitless method helps leaders move from chaos to clarity through structured weekly execution, self-discipline, and aligned behaviors. His framework is grounded in practical performance science and designed to help people focus on what truly matters.One of Mick's core philosophies is that clarity drives discipline—and discipline drives results. Through coaching, leadership intensives, and team engagement strategies, To Be Limitless works with clients to improve time ownership, foster accountability, and drive alignment between vision and action. Mick also emphasizes the importance of compliance—not as a restriction, but as a powerful way to stay committed to personal and team goals.Whether you're leading a team or trying to better manage your own energy, Mick's advice is clear: create structure, define what a "great week" looks like, and repeat. With intention and consistency, you can build a life and business that feel truly limitless.About Mick ToddMick Todd is a globally respected high-performance coach and the Founder of To Be Limitless. He works with leaders, entrepreneurs, and elite teams to cultivate clarity, structure, and intentional living. His mission is to help individuals and organizations unlock their full potential through meaningful discipline and powerful personal development. Connect with Mick on LinkedIn.About 2b Limitless2B Limitless is a high-performance coaching and leadership development firm that helps individuals and teams transform how they think, work, and lead. With a focus on clarity, compliance, and elite execution, the company offers 1:1 coaching, executive retreats, and corporate programs designed to deliver sustainable success.Links Mentioned in This Episode2b Limitless WebsiteMick Todd on LinkedInEpisode HighlightsHow stacking “great weeks” leads to lasting performance and clarityWhy clarity and discipline are the cornerstones of successHow To Be Limitless supports both personal and professional transformationThe role of compliance and structure in driving high performanceStrategies for increasing engagement and alignment within teamsConclusionMick Todd's approach to high performance is both simple and profound: start with clarity, execute with discipline, and build momentum week after week. Through his work with To Be Limitless, Mick empowers leaders to live and work with greater purpose,...

The Science of Ethical Persuasion — Strategies to Hear “Yes” More Often with Patrick Van Der BurghtIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Patrick Van Der Burght, SHIELD Certified Coach, Sydney Institute licensed trainer, and founder of Ethical Persuasion. Patrick shares how ethical persuasion—rooted in behavioral science—can drastically improve how you communicate, sell, and lead. He explains why persuasion isn't about manipulation but about building trust, creating clarity, and helping others say “yes” to what's right for them.Master the Psychology of Persuasion Without ManipulationPatrick Van Der Burght's approach begins with reframing what persuasion really is: not trickery, but a science-based method to guide decision-making ethically and effectively. Drawing on the seven universal principles of persuasion—reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity—Patrick shares how understanding these can significantly improve conversations, sales, and influence.He emphasizes that persuasion must be built on relationship, clarity, and trust. If those elements are missing, objections arise and conversions stall. From using specific data to build credibility, to helping clients make public commitments that increase follow-through, Patrick lays out actionable, research-backed strategies anyone can use. He also encourages business owners and consultants to stop chasing “more follow-ups” and instead fix the relationship and clarity gaps first.Whether you're presenting offers, coaching clients, or leading teams, this episode shows how ethical persuasion can lead to stronger relationships, more impact, and consistent results—without pressure or pushiness.About Patrick Van Der BurghtPatrick Van Der Burght is the founder of Ethical Persuasion, a certified SHIELD Coach, licensed Sydney Institute trainer, and author of How to Hear Yes More Often. He teaches entrepreneurs, consultants, educators, and teams how to ethically apply behavioral science to become more persuasive, trusted, and effective communicators. Connect with Patrick on LinkedIn.About Ethical PersuasionEthical Persuasion offers practical, science-based training and resources to help business owners, consultants, and professionals master the art of influence with integrity. From free tools and workshops to in-depth coaching and educational programs, the company equips leaders with the skills to ethically inspire action and build trust.Links Mentioned in This EpisodeEthical Persuasion WebsitePatrick Van Der Burght on LinkedInKey Episode HighlightsWhy ethical persuasion is more effective than traditional “sales tactics”The 7 universal persuasion principles every business leader should knowHow trust, clarity, and relationship reduce objections and increase conversionsHow to apply commitment, social proof, and loss aversion effectivelyWays to build goodwill with genuine value before making an offerConclusionPatrick Van Der Burght proves that the most persuasive people aren't pushy—they're precise. By understanding the psychology of influence and applying it...

How to Make Bold Decisions and Avoid Burnout — Leadership Lessons from Apollo EmekaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Apollo Emeka, Founder of Apollo Strategy Group Inc. and former Green Beret, Army National Guard veteran, and FBI intelligence analyst. Drawing from a remarkable journey through elite military service, entrepreneurship, and personal reinvention, Apollo shares a decision-making framework designed for high-impact leadership without burnout. If you're looking to lead boldly, energize your team, and create certainty in uncertain times, this conversation is packed with practical insights.A Proven Framework for Bold, Sustainable LeadershipApollo Emeka's leadership journey began with unconventional roots—from academic struggles to elite military roles and eventually founding Apollo Strategy Group Inc. His story reveals that background is less important than your ability to make bold decisions and learn from every experience. Apollo's three-part decision-making framework—Decide with Heart, Determine Requirements with Your Head, and Bet on Game Changers—helps leaders avoid mediocrity by aligning vision with action.Instead of waiting for perfect conditions, Apollo advocates for creating certainty through decisive leadership. He challenges listeners to ditch the “feasibility trap,” clarify what it really takes to succeed, and focus on high-leverage actions that move the needle. He also shares how movement, play, and rest prevent burnout—reminding leaders that passion and well-being are essential for long-term performance.Whether you're leading a team, scaling a business, or navigating big decisions, Apollo's methods are designed to energize, simplify, and sustain. His approach helps high performers achieve more by focusing on what matters and building cultures of boldness and clarity.About Apollo EmekaApollo Emeka is a former Green Beret, FBI intelligence analyst, and founder of Apollo Strategy Group Inc. He now helps leaders and teams make bold, high-impact decisions through strategic frameworks, coaching, and immersive workshops. Apollo's mission is to equip people to lead with clarity, courage, and balance.About Apollo Strategy Group Inc.Apollo Strategy Group Inc. provides leadership consulting, decision-making intensives, and executive coaching for high performers and organizations. Their modular programs and custom engagements are designed to help clients accelerate results, foster aligned teams, and prevent burnout through smarter, bolder decision-making.Links Mentioned in This EpisodeApollo Strategy Group WebsiteApollo Emeka LinkedIn ProfileKey Episode HighlightsApollo's journey from struggling student to elite military leader and founderThe 3-step framework for bold, aligned decision-makingHow to create certainty in uncertain environmentsStrategies to prevent burnout and lead with energyBuilding cultures that encourage risk-taking and bold thinkingConclusionApollo Emeka's leadership insights serve as a masterclass in clarity, courage, and sustainability. By deciding with heart, planning with your head, and focusing on game-changing actions, leaders can drive greater results without sacrificing themselves in the process. If you're looking to level up your leadership, this episode of The Thoughtful Entrepreneur delivers a practical, inspiring roadmap.

Reclaiming Men's Health: Proactive Wellness, Vulnerability, and the Power of Service — Lessons from Christopher ZainoIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Christopher Zaino, former Mister America and Mister Universe, and Founder of The Stallion Project. Christopher shares his inspiring journey of overcoming ulcerative colitis and embracing a mission to help men reclaim their health, vitality, and purpose. This episode is a powerful call to action for men ready to live intentionally, with honesty, strength, and holistic wellness at the forefront.The Stallion Protocol: Realigning Men with Health and PurposeChristopher Zaino believes the root of many health struggles for men is denial. From ignoring symptoms to suppressing emotions, men are often conditioned to be self-reliant to a fault. Zaino advocates for radical honesty as the first step to reclaiming physical and emotional well-being. He urges men to stop brushing off fatigue, digestive issues, or burnout—and to schedule regular checkups and address both physical and emotional health head-on.Beyond honesty, Zaino emphasizes understanding one's biochemistry. Imbalances in testosterone, dopamine, and cortisol often explain symptoms like low energy, mood swings, and lack of drive. Through comprehensive blood work, lifestyle adjustments, and expert guidance, men can restore balance and reignite their performance and purpose. His protocol also prioritizes movement and mindset—integrating daily cardio and uplifting inputs like podcasts to elevate both body and mind.Another powerful pillar of Zaino's philosophy is vulnerability. By sharing his story, he discovered deep healing—and encourages men to do the same. He believes community, connection, and service are vital parts of wellness. Whether it's checking in with friends, helping others, or scheduling self-care as a leadership practice, Zaino's message is clear: real strength lies in self-awareness, action, and service.About Christopher ZainoChristopher Zaino is a renowned speaker, former professional bodybuilder, and the Founder of The Stallion Project. After overcoming a life-threatening health crisis, he became a passionate advocate for men's wellness, purpose, and emotional growth—coaching thousands of men to lead with authenticity and strength.About The Stallion ProjectThe Stallion Project is a movement led by Christopher Zaino dedicated to helping men in midlife reconnect with their health, purpose, and power. Through programs, coaching, and community, Zaino equips men with the tools to transform their bodies, minds, and relationships.Links Mentioned in This EpisodeThe Stallion Project WebsiteChristopher Zaino LinkedIn ProfileKey Episode HighlightsWhy radical honesty is the foundation of men's healthHow biochemistry affects energy, mood, and driveThe link between daily movement and emotional resilienceWhy vulnerability is a strength—not a weakness—for menHow service and community accelerate personal healingConclusionChristopher Zaino's story is a testament to the power of proactive self-care and emotional honesty. By integrating health, vulnerability, and service, men can reclaim their vitality and become stronger leaders in every area of life. This episode of The Thoughtful Entrepreneur is a must-listen for anyone ready to break the silence and step into purposeful living.

How Human Design Can Transform Your Business — Insights from Stefanie CarlstedtIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Stefanie Carlstedt, the founder of Stefanie Carlstedt Coaching, to explore how Human Design can help entrepreneurs make aligned decisions, reduce burnout, and build businesses that honor their natural energy. Stefanie shares her personal transformation and offers practical tools to help founders reconnect with their authentic selves for sustainable success.Build a Business That Honors Your EnergyStefanie Carlstedt's entrepreneurial story began with hustle and burnout. Like many, she followed mainstream strategies and advice that ultimately led her away from her own instincts. Everything changed when she discovered Human Design, a system that revealed how she was naturally designed to operate in life and business. That clarity allowed her to rebuild her business from a place of alignment and ease.Human Design combines ancient wisdom and modern science to map out your Authority (how you're best equipped to make decisions) and Energy Type (how you work, rest, and engage with others). Stefanie emphasizes that once entrepreneurs begin trusting their internal guidance—whether it's emotional clarity, gut response, or mental reflection—they experience less stress, better results, and more joy in their work.She also shares how simple practices like daily walks, avoiding fear-driven content, and intentional media consumption help her stay grounded and focused. By learning to tune out external noise, Stefanie believes entrepreneurs can lead more intuitively, parent more effectively, and grow businesses that feel purposeful and sustainable.About Stefanie CarlstedtStefanie Carlstedt is a certified Human Design coach who helps entrepreneurs realign with their true selves and build businesses that reflect their natural strengths. Through her coaching, Stefanie empowers clients to escape burnout and rediscover clarity through self-awareness and energetic alignment.About Stefanie Carlstedt CoachingStefanie Carlstedt Coaching supports entrepreneurs with personalized Human Design charts, reports, and coaching. Stefanie's mission is to help business owners thrive by honoring their energy and making decisions that align with who they truly are.Links Mentioned in This EpisodeStefanie Carlstedt's WebsiteConnect with Stefanie on LinkedInKey Episode HighlightsStefanie's burnout-to-alignment journey through Human DesignHow to use your Human Design Authority for better business decisionsThe impact of understanding your Energy Type on productivity and well-beingGrounding habits that improve focus, reduce stress, and increase clarityHuman Design as a tool for more effective leadership and relationshipsConclusionStefanie Carlstedt offers a refreshing approach for entrepreneurs who are tired of one-size-fits-all business advice. Through Human Design, she helps leaders reconnect with their internal compass and build success from a place of alignment and authenticity. This episode is a must-listen for anyone ready to create impact without burning out.

Beyond Emotional Intelligence: Aasha LaCount's Transformative Approach to Healing, Growth, and LeadershipIn this episode, host Josh Elledge interviews Aasha LaCount, CEO of BeyondEQ International, to discuss how emotional intelligence can be used as a gateway to deep healing and authentic leadership. Aasha shares her personal journey from anxiety and illness to empowerment through energy work, movement, and emotional awareness. She offers listeners a new lens on personal development—one that integrates mind, body, and energy for lasting transformation.Redefining Emotional Intelligence for Modern LeadersAasha believes emotional intelligence (EQ) goes far beyond self-awareness and empathy—it's about understanding the energy beneath your emotions and learning to regulate it. By combining neuroscience, energy healing, and authentic self-expression, she helps individuals break free from old narratives that drive stress and disconnection. Her approach blends science and spirituality, empowering clients to feel their emotions fully without being controlled by them.She also introduces the importance of fun and play as tools for healing and leadership. Through activities like roller skating and dance, Aasha encourages leaders to reconnect with their inner joy, creativity, and authenticity. Fun, she says, isn't frivolous—it's essential for balance, innovation, and genuine connection.Ultimately, Aasha challenges leaders to embrace sovereignty—owning their truth while allowing others the same freedom. By releasing control, healing core wounds, and prioritizing authentic expression, individuals can achieve both emotional mastery and sustainable success. Her framework transforms EQ from a corporate skillset into a lifestyle of self-awareness, vitality, and purpose.About Aasha LaCountAasha LaCount is the CEO and founder of BeyondEQ International, an emotional intelligence consultancy helping leaders and organizations achieve personal and professional transformation. Through a unique blend of science, energy work, and emotional coaching, Aasha empowers clients to build healthier relationships, stronger leadership presence, and deeper self-understanding.About BeyondEQ InternationalBeyondEQ International is a global coaching and consulting firm dedicated to elevating emotional intelligence through integrative methods that combine data-driven assessment with energetic healing. The company works with executives, entrepreneurs, and teams to create sustainable success rooted in authenticity, alignment, and emotional balance.Links Mentioned in This EpisodeBeyondEQInternational.comAasha LaCount LinkedIn ProfileKey Episode HighlightsEmotional intelligence is more than mindset—it's energy, embodiment, and authenticity.Healing core wounds and integrating fun can unlock creativity and resilience.True sovereignty means accepting what you can't control while staying grounded in self-awareness.Aasha's method combines neuroscience and energy work for fast, lasting breakthroughs.Emotional mastery is the foundation of personal freedom and effective leadership.ConclusionAasha LaCount's approach redefines what it means to be emotionally intelligent in today's world. By integrating science, energy, and joy, she shows that true growth isn't about managing emotions—it's about transforming them into wisdom, balance, and power. Her insights challenge entrepreneurs and leaders to lead with heart, authenticity, and...

Unlocking Business Success: In-Depth Strategies from Joe Abreu's Profit Optimization ProgramIn this episode, host Josh Elledge interviews Joe Abreu, founder of GLOVISOR and creator of the Profit Optimization Program. Joe shares practical strategies for business owners to increase profitability, streamline operations, and regain balance in their lives. Drawing on years of experience advising entrepreneurs, he outlines actionable methods to uncover hidden costs, optimize systems, and improve both financial and personal well-being.The Power of Profit OptimizationJoe explains that most business owners operate in constant motion but lack clarity about where their profits truly come from—or where they're being lost. He introduces the concept of identifying “ghost expenses,” or overlooked costs that quietly erode margins. By conducting detailed audits and setting clear financial goals, owners can reclaim thousands in profit and reinvest strategically.Beyond cost control, Joe emphasizes operational efficiency and mindset. His 12-step Profit Optimization Program helps entrepreneurs design scalable systems, delegate effectively, and prepare their business as if it were being sold—even if it's not. He also connects wellness to profitability, stressing that sustainable success requires a healthy, focused leader.Joe's approach blends data-driven analysis with human insight. By combining coaching, technology, and accountability, he empowers business owners to gain clarity, reduce stress, and build companies that thrive. As he notes, “Profitability isn't just about numbers—it's about freedom.”About Joe AbreuJoe Abreu is the founder of GLOVISOR and author of the Profit Optimization Program, where he helps business owners optimize profits, systems, and leadership. Through a unique blend of financial clarity, operational strategy, and personal development, Joe has guided entrepreneurs across multiple industries toward greater profitability and balance.About GLOVISORGLOVISOR is a business optimization and coaching company dedicated to helping entrepreneurs achieve clarity, profitability, and freedom. The firm's Profit Optimization Program combines hands-on coaching, digital resources, and accountability systems to help business owners streamline operations and increase financial performance.Links Mentioned in This EpisodeGLOVISOR WebsiteJoe Abreu LinkedIn ProfileKey Episode HighlightsHow to uncover and eliminate hidden “ghost expenses”Building scalable systems and processes for growthThe importance of wellness in business performanceCombining coaching and automation for clarity and resultsActionable steps to optimize profit and reclaim freedomConclusionJoe Abreu's framework for profit optimization shows that business success isn't about working harder—it's about working smarter. By clarifying finances, tightening systems, and prioritizing well-being, owners can transform their businesses into profitable, sustainable ventures. Whether you're scaling, restructuring, or simply seeking balance, Joe's strategies offer a clear path forward toward more profit and peace of mind.

How to Prepare Your Home Services Business for a Successful Sale: Expert Insights from Joe Bergin of Commonwealth M&AIn this episode, host Josh Elledge interviews Joe Bergin, Co-founder of Commonwealth M&A, about how home services business owners—such as those in HVAC, plumbing, electrical, roofing, or landscaping—can prepare their companies for a successful sale. With his blend of blue-collar roots and M&A expertise, Joe shares how to transform years of hard work into a legacy-defining exit. He provides straightforward, actionable advice to help business owners position their companies for maximum value and long-term success.Preparing for the “Deal of a Lifetime”Joe explains that selling a home services business isn't something to rush—it's a process that ideally begins three to five years before you plan to exit. Investors are drawn to these companies for their recurring revenue, resilience, and workforce stability, but only if the business can operate independently of its owner. To increase your company's value, Joe recommends shifting from an owner-operator mindset to that of an asset manager—documenting systems, empowering leaders, and ensuring your business thrives without daily oversight.Financial clarity is equally vital. Moving from cash-based to accrual accounting and cleaning up your financial records gives buyers confidence and accurately reflects your company's true performance. Joe emphasizes the power of predictable, recurring revenue through maintenance contracts and service plans, which not only stabilize cash flow but also make your business more attractive to investors seeking long-term value.Ultimately, Joe's message is about intentional preparation. By treating your company as a scalable asset, investing in your people, and planning early, you'll attract premium buyers and secure better terms. With experienced advisors like Commonwealth M&A guiding the process, home services business owners can navigate the complexities of selling while protecting the legacy they've built.About Joe BerginJoe Bergin is the Co-founder of Commonwealth M&A, a boutique mergers and acquisitions firm that helps home services business owners plan and execute profitable exits. Combining blue-collar experience with corporate M&A strategy, Joe specializes in helping entrepreneurs turn their businesses into sellable assets that deliver maximum value and freedom.About Commonwealth M&ACommonwealth M&A is a boutique advisory firm serving small to mid-sized home services companies. By limiting the number of clients each year, they provide high-touch, customized support through every stage of the M&A process—from readiness assessment and valuation to negotiation, due diligence, and closing. Their mission: helping business owners achieve their “deal of a lifetime.”Links Mentioned in This EpisodeCommonwealth M&A WebsiteJoe Bergin LinkedIn ProfileKey Episode HighlightsWhy home services companies are in high demand among investorsFour key steps to prepare for a successful saleHow accrual accounting boosts credibility and valuationThe importance of recurring revenue and team empowermentWhy early preparation leads to stronger deals and smoother transitionsConclusionSelling your business is one of the most impactful financial decisions you'll ever make. Joe Bergin's advice underscores the importance of early preparation, strong systems, and a clear exit...

Navigating the Next Phase: Kelly O'Neil's Expert Guide for Gen X Entrepreneurs Seeking Purpose and LegacyIn this episode, host Josh Elledge interviews Kelly O'Neil, founder of Phoenix Growth Partners, Inc. and host of the Epic AF Podcast. Kelly draws from her decades of experience helping Gen X entrepreneurs reinvent success, sharing powerful strategies for scaling with purpose and building legacy-driven businesses. She explores how shifting priorities, changing work dynamics, and emotional growth converge in midlife entrepreneurship—and how to align your next chapter with meaning, freedom, and impact.Redefining Success for the Next ChapterKelly explains that many Gen X entrepreneurs reach a crossroads after years of building businesses, raising families, and achieving traditional success. This phase isn't about burnout—it's about evolution. Entrepreneurs begin asking deeper questions: Is this still fulfilling? What legacy am I creating?Her solution is the EPIC Framework, which helps business owners identify their purpose (why they're here), genius (their unique way of creating value), and desires (what they want now). By aligning these three elements, leaders can pivot or scale their businesses intentionally—designing models that reflect who they've become, not just who they were when they started.Kelly emphasizes that the old hustle mentality no longer works. Instead, she encourages business owners to embrace flow, leverage experience over effort, and focus on building sustainable systems that support both business success and personal fulfillment. Her message: “You don't have to grind harder to grow—you just have to evolve how you lead.”About Kelly O'NeilKelly O'Neil is the founder of Phoenix Growth Partners, Inc., a strategist, speaker, and best-selling author who helps entrepreneurs scale purposefully while reclaiming their joy and impact. As the host of the Epic AF Podcast, she blends business strategy with personal transformation, guiding leaders to design the next phase of their success with clarity and confidence.About Phoenix Growth Partners, Inc.Phoenix Growth Partners empowers established entrepreneurs to redefine growth through strategic realignment, leadership evolution, and business transformation. The firm helps Gen X founders pivot from hustle to harmony by creating sustainable, scalable business models aligned with their evolving goals and values. Learn more at kellyoneil.com.Links Mentioned in This Episodekellyoneil.com WebsiteKelly O'Neil LinkedIn ProfileKey Episode HighlightsThe EPIC Framework: purpose, genius, and desire as a foundation for growthWhy the old hustle model doesn't work for today's entrepreneursHow to align your business model with your life's next chapterThe importance of emotional and identity transitions in entrepreneurshipPractical steps for Gen X founders to scale, pivot, or plan their legacyConclusionKelly O'Neil reminds listeners that reinvention isn't failure—it's the natural evolution of successful entrepreneurship. By honoring your shifting values, leveraging your experience, and building structures that support freedom, you can create your most impactful chapter yet. The key to legacy isn't working harder—it's working truer to who you've become.

Unlocking Sustainable Growth for Service-Based Businesses: Insights from Michael WalshIn this episode, host Josh Elledge interviews Michael Walsh, President and Founder of Walsh Business Growth Institute. Michael shares insights from over 30 years of helping service-based businesses scale successfully while keeping their people, purpose, and processes aligned. The discussion explores the stages where businesses typically plateau, the impact of AI and generational shifts, and how leaders can empower their teams to drive sustainable growth.Building People-First Growth SystemsMichael explains that most service-based companies hit growth ceilings around $2M, $5M, $10M, and $20M in revenue — not because of lack of opportunity, but because their structures can't keep up. As businesses scale, leaders often tighten control, adding more rules and oversight. Instead, sustainable growth requires empowerment — giving talented teams autonomy, clarity, and purpose.He emphasizes that today's workforce, especially Millennials and Gen Z, values trust, flexibility, and inclusion. Leaders must evolve from top-down management to coaching, mentorship, and development. Post-pandemic realities and rapid AI adoption have further transformed how businesses operate, making adaptability and people-first systems non-negotiable.Drawing from his new book, Freedom by Design, Michael outlines four behavioral pillars of successful growth: understanding individual strengths, building complementary teams, fostering supportive environments, and maintaining flexible structures. His approach helps leaders break through plateaus and rediscover the joy of business ownership by creating alignment between people, purpose, and performance.About Michael WalshMichael Walsh is the President and Founder of Walsh Business Growth Institute and author of Freedom by Design: The Established Business Owner's Guide to Grow, Make an Impact, and Find the Joy Again. With three decades of experience advising service-based organizations, Michael helps leaders navigate growth plateaus, empower their teams, and build businesses that thrive without burning out.About Walsh Business Growth InstituteThe Walsh Business Growth Institute helps established service-based companies overcome growth barriers through strengths-based strategy, leadership development, and structural optimization. Their customized programs empower business owners to scale intentionally, improve team performance, and create long-term operational freedom. Learn more at walshbusinessgrowth.com.Links Mentioned in This EpisodeWalsh Business Growth Institute WebsiteMichael Walsh LinkedIn ProfileKey Episode HighlightsThe four common growth plateaus service-based businesses faceWhy structure, not opportunity, limits growthHow generational shifts and AI are reshaping leadership and teamworkThe power of people-first systems and strengths-based leadershipPractical strategies for building sustainable, empowering business structuresConclusionMichael Walsh reminds leaders that growth is not about working harder — it's about working smarter, with empowered people and adaptive systems. By understanding what truly drives your team, embracing flexibility, and leading with purpose, service-based business owners can scale sustainably while rediscovering fulfillment and joy in...

How to Scale Your Business with Purpose: In-Depth Insights from Tori BoatsIn this episode, host Josh Elledge interviews Tori Boats, business strategist, coach, and founder of toriboats.com. Tori shares how she built and scaled multiple companies—including an eight-figure business with 75 employees—and now helps entrepreneurs grow intentionally without sacrificing fulfillment. The conversation explores mindset, purpose, and systems, revealing how business owners can align personal values with sustainable growth.Scaling with Purpose: Aligning Mindset, Vision, and GrowthTori explains that most entrepreneurs don't stop pushing after reaching success—they keep striving because they're driven by impact, purpose, or the desire to reach their full potential. However, without clarity on why they're growing, founders risk building businesses that drain them instead of fueling their lives. She emphasizes that scaling must start with self-awareness and a clear vision—“Are you building a business that serves your life, or one that takes it over?”Through her Visionary Advantage System, Tori helps leaders integrate mindset, vision, identity, and operations to scale sustainably. This framework encourages entrepreneurs to question long-held assumptions, upgrade their systems, and align teams around shared values. She also highlights common mistakes that keep businesses stuck—like over-relying on old strategies or neglecting personal balance—and shares practical steps for building resilient, purpose-driven organizations.Tori reminds founders that sustainable success requires integration: combining strategy and heart, systems and people, ambition and rest. Her approach bridges business excellence with personal alignment, offering a roadmap for leaders ready to scale beyond seven figures while maintaining joy, clarity, and freedom.About Tori BoatsTori Boats is a business strategist, coach, and founder of toriboats.com. With experience building multiple companies, including an eight-figure business, she now helps entrepreneurs scale with purpose through her Visionary Advantage System. Tori also hosts the Scale Right Revolution podcast, where she shares tools, insights, and stories that empower business owners to grow sustainably and intentionally.About ToriBoats.comToriBoats.com provides strategy, coaching, and resources for entrepreneurs seeking purposeful growth. Through programs, playbooks, and the Scale Right Revolution podcast, Tori's platform helps founders overcome plateaus, strengthen leadership, and build thriving businesses that align with their lives and values.Links Mentioned in This EpisodeToriboats.com WebsiteTori Boats LinkedIn ProfileKey Episode HighlightsWhy purpose and mindset are essential for sustainable scalingHow the Visionary Advantage System helps align business and life goalsCommon mistakes that keep companies stuck at seven figuresThe importance of integrating systems, team culture, and leadership identityPractical strategies to scale intentionally without burnoutConclusionTori Boats challenges...

Unlocking Healthcare Data: Expert Insights from Jason Bryll of Parable AssociatesIn this episode, host Josh Elledge interviews Jason Bryll, Founder and CEO of Parable Associates, a company helping healthcare organizations harness their data for growth, efficiency, and better patient outcomes. Jason discusses how healthcare's complex data systems—spanning patients, payers, and providers—can be transformed into powerful strategic assets. The conversation explores modern data infrastructure, AI adoption, and how healthcare leaders can turn information into action.Turning Healthcare Data into a Strategic AdvantageJason explains that healthcare organizations deal with some of the most fragmented and regulated data ecosystems of any industry. With multiple payment sources, strict HIPAA compliance, and disconnected systems, many practices struggle to translate data into actionable insights. Through Parable Associates, Jason helps clients design robust, scalable data infrastructures that unify information from EHRs, practice management tools, and claims systems to create real-time visibility into operations.He highlights how modern tools like Microsoft Fabric, Databricks, and Snowflake are transforming how providers process and analyze information. By automating data pipelines, implementing AI-driven analytics, and empowering teams with dashboards, healthcare organizations can reduce claim denials, improve revenue cycles, and accelerate cash flow. Jason emphasizes that true transformation begins with data governance—ensuring clean, accessible, and secure data before layering on advanced analytics.Ultimately, Parable's approach is rooted in measurable ROI. From reducing days sales outstanding (DSO) to uncovering revenue bottlenecks, their systems deliver tangible results. Jason advises healthcare executives to start with a specific business problem—such as cash flow or patient scheduling—and build data strategies around it. “Better reporting is like giving staff a utility belt,” he says. “It equips them to solve problems faster and with more confidence.”About Jason BryllJason Bryll is the Founder and CEO of Parable Associates, where he helps large healthcare organizations transform fragmented data into operational insights. With deep experience in analytics, systems design, and healthcare finance, Jason has worked with providers nationwide to improve data quality, cash flow, and performance through tailored, scalable solutions.About Parable AssociatesParable Associates specializes in healthcare analytics and data engineering, helping medical groups, hospitals, and specialty providers build scalable data ecosystems. The firm designs client-owned systems that unify data across clinical, operational, and financial functions, delivering clear insights and measurable ROI. Learn more at parableassociates.com.Links Mentioned in This EpisodeParable AssociatesConnect with Jason Bryll on LinkedInKey Episode HighlightsWhy healthcare data is uniquely complex and siloedHow to build scalable, secure data infrastructureUsing analytics to improve cash flow and reduce claim delaysPractical applications of AI and modern BI platformsHow Parable Associates delivers measurable ROI through dataActionable advice for healthcare leaders and data teamsConclusionJason Bryll's insights...

Optimizing Software Development in Non-Tech Enterprises: Lessons from Nate Amidon of Form100 ConsultingIn this episode, host Josh Elledge interviews Nate Amidon, Founder and CEO of Form100 Consulting and Lieutenant Colonel in the Air Force Reserves. Nate shares how his background in both military leadership and enterprise consulting informs his approach to optimizing software development in non-tech organizations. From process mapping to team structure, he offers practical strategies for business leaders looking to improve efficiency, clarity, and scalability in their software operations.Optimizing Software in Non-Tech EnvironmentsNate explains that many organizations—manufacturers, service providers, and consumer brands—struggle with software development because it's not their core business. These companies often lack visibility into progress, rely on legacy processes, and face alignment issues across teams. His firm, Form100 Consulting, helps such enterprises identify bottlenecks, streamline workflows, and adopt lean, agile, and AI-driven practices that improve delivery speed without sacrificing quality.By mapping out the current workflow, teams can uncover where time and resources are being lost. Nate emphasizes focusing on the true constraint rather than over-optimizing non-critical steps. He also warns against chasing “shiny object” tools or AI solutions that don't solve the underlying process issues. Instead, organizations should apply AI incrementally to enhance existing systems.Drawing from his Air Force experience, Nate advocates for small, mission-focused teams—6 to 9 people—that communicate effectively and make decisions quickly. He stresses that sustainable improvement requires governance, ownership, and regular review. Ultimately, success comes from aligning teams, measuring progress, and committing to continuous improvement—much like in a high-performing military unit.About Nate AmidonNate Amidon is the Founder and CEO of Form100 Consulting, a firm that helps non-software-first enterprises optimize their software development processes. A Lieutenant Colonel in the U.S. Air Force Reserves, Nate combines military leadership principles with enterprise strategy to help teams increase alignment, efficiency, and long-term performance.About Form100 ConsultingForm100 Consulting partners with major enterprises—including Hershey, Boeing, Rite Aid, and Alaska Airlines—to modernize software development practices through process improvement, agile adoption, and data-driven transformation. The firm's mission is to bring structure, clarity, and sustainable efficiency to organizations where software is a critical enabler—not the core product.Links Mentioned in This EpisodeForm100 Consulting WebsiteNate Amidon LinkedIn ProfileKey Episode HighlightsCommon software challenges in non-tech companiesHow to identify and fix bottlenecks in development workflowsThe value of lean and agile principles for non-software teamsIncremental, ROI-focused AI integrationBuilding and scaling small, high-performing teamsApplying military leadership lessons to software developmentConclusionNate Amidon's insights bridge the gap between military precision and corporate innovation. By mapping processes, focusing on constraints, and scaling teams thoughtfully, businesses can transform software development from a bottleneck into a competitive advantage. His pragmatic, data-driven approach helps leaders cut through...

Raising Capital and Building Sustainable Companies: Insights from Dr. Thomas Powell of The Founder's OfficeIn a recent episode, host Josh Elledge sat down with Dr. Thomas Powell, founder and CEO of The Founder's Office, to discuss what it really takes to raise capital, refine business models, and build sustainable ventures in today's competitive market. With decades of experience in entrepreneurship, investment, and advising founders, Dr. Powell offers a rare blend of strategic insight and practical wisdom for business leaders at every stage of their journey.Navigating the Founder's JourneyDr. Powell has dedicated his career to helping entrepreneurs overcome the biggest challenges in growing a business—securing funding, scaling operations, and achieving long-term impact. Through The Founder's Office, his team partners with founders to refine business strategies, align with the right investors, and build the financial and operational foundations that sustain growth.He emphasizes that raising capital isn't just about numbers—it's about clarity, credibility, and communication. Founders who understand their business deeply and can articulate their vision effectively are far more likely to attract investors and strategic partners. Dr. Powell also highlights the importance of balance—focusing on both short-term wins and long-term resilience to ensure businesses thrive in any market condition.For emerging founders, Dr. Powell's approach provides a roadmap: be data-driven, build meaningful relationships with investors, and never lose sight of your mission. The goal isn't just to raise capital—it's to build something that lasts.About Dr. Thomas PowellDr. Thomas Powell is the founder and CEO of The Founder's Office, where he and his team help entrepreneurs raise capital, refine their business models, and create sustainable, impactful companies. With decades of experience as an investor and advisor, Dr. Powell has guided startups and established businesses through complex financial and operational challenges, always with a focus on strategic growth and long-term success.About The Founder's OfficeThe Founder's Office provides end-to-end advisory services for entrepreneurs, helping them navigate capital raises, improve business efficiency, and strengthen their organizational structures. The firm's mission is simple: empower founders to make smarter decisions, attract the right investors, and scale responsibly. Learn more at www.founders-office.com/.Links Mentioned in This EpisodeThe Founders Office's WebsiteDr. Thomas Powell LinkedIn ProfileKey Episode HighlightsThe biggest mistakes founders make when raising capitalHow to communicate your business model to attract investorsThe importance of balancing short-term execution with long-term strategyBuilding investor trust through transparency and data-driven planningWhy sustainable growth beats fast, reactive scalingConclusionDr. Thomas Powell's conversation with Josh Elledge underscores a vital truth: successful entrepreneurship isn't about luck—it's about preparation, clarity, and purpose. By combining strategic financial planning with a deep understanding of business fundamentals, founders can secure capital, scale effectively, and create companies that stand the test of time.

How Outsourced Accounting Empowers SMBs: Insights from Rhett Molitor, CEO of Basis 365 AccountingIn this episode, host Josh Elledge interviews Rhett Molitor, CEO and co-founder of Basis 365 Accounting, to explore how outsourced accounting is transforming small and mid-sized businesses. Rhett shares how fractional accounting services help companies move beyond simple bookkeeping to strategic financial management. He also discusses how AI and automation are reshaping the accounting landscape and why proactive financial oversight is the key to scaling with confidence.The Shift to Strategic, Outsourced AccountingRhett Molitor founded Basis 365 Accounting in 2012 to fill a crucial gap for businesses earning between $1M–$20M in revenue—companies that have outgrown basic bookkeeping but don't yet need a full-time accounting team. Instead of focusing on compliance alone, Basis 365 partners with CEOs to turn accounting into a growth lever.Molitor breaks accounting into four key levels: bookkeeper, accountant, controller, and CFO—each representing a stage of financial maturity. A proactive approach means using data for decision-making, forecasting cash flow, and improving profitability over time. He also cautions that while AI and automation have made accounting faster, expert human oversight remains essential for accuracy and strategy.For SMB leaders, Rhett's message is clear: don't treat accounting as an afterthought. It's not just about managing expenses—it's about creating visibility, confidence, and insight to drive growth. Partnering with the right fractional accounting team gives businesses access to senior-level expertise without the overhead of full-time hires.About the Rhett MolitorRhett Molitor is the co-founder and CEO of Basis 365 Accounting, a U.S.-based outsourced accounting firm specializing in digital agencies, SaaS companies, and consultancies. With over a decade of experience helping SMBs scale efficiently, Rhett champions proactive, transparent financial management supported by technology and expert insight.About the Basis 365 AccountingBasis 365 Accounting provides outsourced bookkeeping, accounting, and fractional CFO services designed for growth-focused businesses. By combining automation tools with expert financial guidance, Basis 365 helps companies gain clarity, reduce risk, and improve profitability. Learn more at basis365.com.Links Mentioned in This EpisodeBasic 365 Accounting WebRhett Molitor LinkedIn ProfileKey Episode HighlightsThe 4 levels of accounting: bookkeeper, accountant, controller, CFOWhy proactive financial management drives scalabilityHow AI and automation are reshaping accounting workflowsCommon pitfalls SMBs face when they “outgrow” basic bookkeepingActionable steps to make accounting a strategic business advantageConclusionOutsourced accounting isn't just about saving money—it's about gaining visibility, expertise, and strategic advantage. Rhett Molitor's approach at Basis 365 Accounting shows that when SMBs invest in proactive financial systems and fractional expertise, they set the stage for smarter growth and long-term stability.

How to Build a Sustainable, Scalable Business: Insights from Young Han, Fractional COO/CFOIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Young Han, multi-entrepreneur, founder of Always Han and Thesis, and host of The Girl Dad Show. Young shares his experience as a fractional COO/CFO, helping companies between $10M and $100M in revenue make data-driven, sustainable growth decisions. The discussion dives into how founders can scale methodically, balance emotion with logic, and build systems that create long-term stability instead of short-term excitement.Building a Sustainable Business ModelYoung explains that scaling a business requires more than ambition—it requires structure, clarity, and discipline. As a fractional COO/CFO, he brings high-level strategy and operational focus to businesses that are ready to grow but not yet large enough for a full executive team. He emphasizes separating emotion from decision-making and using quantifiable data to guide growth, helping founders see where they can take calculated risks versus emotional leaps.A key part of his process is understanding the founder's actual goals—whether it's income, freedom, or eventual sale—and aligning operational and financial strategies around those priorities. Young believes in the power of methodical, “boring” business-building: creating repeatable systems, managing risk intelligently, and using debt strategically rather than emotionally. His philosophy proves that success doesn't require chaos or constant reinvention—it comes from consistency, structure, and clear decision frameworks.Young also encourages founders to embrace what he calls “Built Boring,” a mindset focused on long-term results over flashy short-term wins. By grounding strategy in data and disciplined execution, leaders can create scalable businesses that endure—ones that don't rely solely on the founder's daily grind to survive.About Young HanYoung Han is a fractional COO/CFO, serial entrepreneur, and founder of Always Han, where he helps companies scale through structured financial and operational strategy. With a portfolio of over 20 growing businesses, Young specializes in guiding founders through the complexities of sustainable growth, decision frameworks, and strategic risk management. He is also the host of The Girl Dad Show, where he shares his insights on leadership, parenting, and entrepreneurship.About Always HanAlways Han is a business strategy and leadership development firm founded by Young Han, focused on helping entrepreneurs and business owners scale sustainably through data-driven decision-making, operational clarity, and financial discipline. By offering fractional COO/CFO services, personalized coaching, and educational resources, Always Han empowers founders to separate emotion from strategy and build businesses that endure. Through frameworks, tools, and real-world insights, Always Han helps leaders grow logically, lead confidently, and achieve sustainable success.Links Mentioned in This EpisodeAlways Han WebsiteYoung Han LinkedIn ProfileKey Episode HighlightsFractional executives bring strategic expertise without full-time cost.Founders must separate emotion from data when making big decisions.Sustainable scaling means building “boring,” repeatable systems.Understand your risk tolerance—debt can be a powerful growth tool if used wisely.Success is built through structure, consistency,...

The Power of Personalized Employee Benefits: Insights from Jordan Peace, CEO & Co-founder of FringeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Jordan Peace, CEO and Co-founder of Fringe, a platform transforming how companies design and deliver employee benefits. Jordan shares how Fringe helps employers create personalized, meaningful, and easy-to-manage benefit programs that boost engagement and retention. The conversation explores the rise of lifestyle benefits, the limitations of traditional programs, and why personalization and simplicity are key to supporting today's workforce.Rethinking Employee Benefits for the Modern WorkforceJordan explains that traditional benefits—like health insurance and retirement plans—only help employees in moments of crisis, leaving a gap in daily well-being. Modern workers expect more personalized, relevant benefits that support their everyday lives and families. That's where Fringe comes in: a lifestyle benefits platform that consolidates hundreds of perks—from streaming subscriptions and meal delivery to childcare and wellness services—into one intuitive system.The platform empowers employees to choose benefits that matter most to them using company-funded “Fringe Points.” This personalization drives engagement and makes employees feel genuinely valued, while employers gain insight into benefit usage and preferences. Jordan also highlights Fringe's Four-Filter Approach—focusing on offerings that save time, reduce stress, impact families, and spark joy—ensuring that every benefit delivers real value.Instead of offering generic cash bonuses or one-size-fits-all perks, Jordan emphasizes the emotional and cultural impact of personalized benefits. They foster connection, increase retention, and create what he calls a “flywheel of engagement.” With Fringe, companies of any size—from startups to global enterprises—can offer world-class benefits that elevate employee experience while simplifying HR management.About Jordan PeaceJordan Peace is the CEO and Co-founder of Fringe, an innovative benefits platform that helps companies offer personalized, lifestyle-based perks to their employees. With a background in financial planning and a passion for people-first culture, Jordan is redefining how organizations think about employee engagement, recognition, and well-being in the modern workplace.About FringeFringe is an employee benefits platform that consolidates rewards, recognition, wellness programs, and lifestyle perks into one seamless experience. Through the use of customizable “Fringe Points,” employees choose benefits that fit their individual needs—ranging from mental health apps to travel experiences. By simplifying benefit management and emphasizing personalization, Fringe helps companies of all sizes attract, retain, and support happier, more engaged teams. Visit https://www.fringe.us/ to learn more.Links Mentioned in This EpisodeJordan Peace LinkedIn ProfileFringe WebsiteKey Episode HighlightsTraditional benefits often miss the mark—employees want support that improves daily life.Fringe's platform personalizes perks using “Fringe Points,” empowering employee choice.The Four Filters—time savings, stress reduction, family impact, and joy creation—guide benefit selection.Personalized benefits boost engagement and retention far more effectively than cash...

Proactive Financial Strategy for Business Owners: Insights from Claudio Gambin of GFG SolutionsIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Claudio Gambin, CEO and Founder of GFG Solutions, about transforming the way business owners approach financial planning. Claudio shares how his flat-fee, strategy-first model helps entrepreneurs—especially in construction and trades—optimize taxes, protect assets, and plan for the future with transparency and confidence. The discussion focuses on actionable strategies for smarter business finances and building companies with long-term value in mind.Redefining Financial Strategy for Business GrowthClaudio explains how his frustration with the traditional commission-based financial model led him to launch GFG Solutions—a firm that provides conflict-free, strategy-only advising. By removing product sales incentives, Claudio's team delivers truly unbiased, actionable guidance focused on measurable results rather than commissions. His client base primarily includes construction and trade business owners, where GFG's deep industry knowledge allows for highly tailored tax and financial strategies.A cornerstone of GFG's process is proactive tax planning, which goes beyond end-of-year accounting. Claudio emphasizes meeting with advisors early to forecast income, identify credits like R&D, and maximize depreciation and deductions. He also highlights the power of long-term exit planning, helping business owners build companies that run smoothly without them—boosting enterprise value whether they plan to sell or not.What truly sets GFG apart is its boutique approach—serving only about 30 clients at a time to ensure a deep, personalized partnership. The firm collaborates directly with each client's CPA, attorney, and internal team to execute strategies and deliver results. For Claudio, financial advising isn't just about saving money—it's about creating clarity, security, and flexibility for business owners who want to grow with purpose.About Claudio GambinClaudio Gambin is the CEO and Founder of GFG Solutions, based in Orlando, Florida. With a background in wealth management and a passion for helping entrepreneurs, Claudio specializes in strategy-first financial planning for business owners in construction and trades. His mission is to empower clients with transparent, conflict-free advice that drives profitability, reduces tax burdens, and prepares businesses for sustainable, long-term success.About GFG SolutionsGFG Solutions is a financial strategy firm providing flat-fee, strategy-only services for business owners. The company focuses on proactive tax planning, asset protection, growth strategy, and exit planning—helping entrepreneurs build stronger, more valuable businesses. By working collaboratively with clients' existing advisors, GFG ensures every financial decision aligns with long-term goals. Learn more at https://gfgsolutions.com/.Links Mentioned in This EpisodeGFG Solutions WebsiteClaudio Gambin LinkedIn ProfileKey Episode HighlightsClaudio shares how transparency and specialization can redefine trust in financial advising.He breaks down proactive tax strategies, including early income projections, tax credits, and accelerated depreciation.Discussion on why construction and trade...

Unlocking Business Growth with Yuliia Solovyeva of CSV GroupIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Yuliia Solovyeva, CEO of CSV Group, about how companies can accelerate growth through smarter strategy, psychology, and AI integration. Yuliia shares her expertise in helping startups and global brands enter new markets, win public tenders, and scale operations sustainably. The discussion offers actionable advice for business leaders looking to combine human insight with data-driven systems for measurable results.How Understanding People and Processes Drives GrowthYuliia explains that sustainable business growth starts with understanding people—whether clients, partners, or teams. She introduces transactional analysis, a psychological framework that helps leaders recognize communication patterns and tailor their approach for better outcomes. By identifying whether someone is operating from a directive, logical, or emotional mindset, entrepreneurs can improve negotiations, build stronger relationships, and resolve conflicts effectively.She also highlights CSV Group's hands-on approach to business development, embedding its experts directly into client operations to deliver real, measurable results. From crafting go-to-market strategies to managing public and commercial tenders, the firm supports clients through every step of the process. Their blend of strategic execution, legal expertise, and AI-driven automation helps businesses streamline operations and open new revenue channels globally.AI, Yuliia explains, is not a replacement for human connection—it's a tool to amplify efficiency and insight. By automating repetitive processes and analyzing customer data, companies can free up teams to focus on creativity, strategy, and relationship-building. With the right balance of human intelligence and AI capability, businesses can scale faster and compete more effectively across markets.About Yuliia SolovyevaYuliia Solovyeva is the CEO of CSV Group, a business development leader helping companies expand internationally through psychology-based strategy, market entry expertise, and AI-powered optimization. With deep experience in both corporate and entrepreneurial settings, Yuliia focuses on practical execution—turning insights into measurable outcomes that drive sustainable growth.About CSV GroupCSV Group is a global business development firm specializing in helping startups and enterprises scale across new markets. The company provides go-to-market strategy, tender support, CRM automation, and AI-driven process optimization. By integrating legal, compliance, and strategic expertise, CSV Group ensures its clients achieve tangible, lasting growth. Learn more at thecsvgroup.com.Links Mentioned in This EpisodeYuliia Solovyeva on LinkedInCSV Group WebsiteKey Episode HighlightsYuliia shares how understanding psychology through transactional analysis helps leaders communicate and negotiate more effectively.She explains CSV Group's unique hands-on approach, embedding business development experts directly into client teams.Discussion on leveraging AI to enhance efficiency, automate processes, and free up teams for strategic work.Yuliia details how public and commercial tenders can accelerate growth and...

Mastering Modern PR in the Age of AI: Expert Insights from Amy Rosenberg of VeracityIn an era where AI and digital media are rewriting the rules of communication, modern PR demands more strategy, agility, and authenticity than ever. In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Amy Rosenberg, Founder and President of Veracity, to explore how small businesses and PR professionals can adapt to today's fast-changing media landscape. Amy shares actionable tactics for building credibility, leveraging AI, and crafting stories that truly resonate with audiences.The Future of PR in a Digital-First WorldAmy explains that public relations has shifted from focusing solely on press releases and media placements to building holistic brand visibility across multiple platforms. In today's fast-changing world, credibility and consistency are the new currencies of PR success. She introduces the emerging concept of Generative Engine Optimization (GEO)—the process of optimizing your brand's presence not only for Google but also for AI-driven search tools like ChatGPT. By creating high-value, trustworthy content, brands can ensure they show up in AI-generated responses that influence decision-making.For small businesses, Amy offers practical ways to take control of their own PR efforts. She encourages using editorial calendars to time pitches with industry trends, focusing on earned media rather than paid placements, and telling authentic, human-centered stories. Even without a large budget, entrepreneurs can make an impact by consistently sharing relevant insights and staying connected to their audience's needs.Amy emphasizes that while technology like AI is transforming PR, the human element remains irreplaceable. Storytelling, emotional intelligence, and relationship-building still drive meaningful visibility and trust. By blending smart digital strategies with authentic communication, brands can thrive in an AI-powered, content-saturated world.About Amy RosenbergAmy Rosenberg is the Founder and President of Veracity, a Portland-based public relations and digital marketing agency. With over two decades of experience, Amy helps organizations and PR professionals navigate modern media through strategic communication, training, and her acclaimed book A Practical Guide to Public Relations for Businesses, Nonprofits, and PR Leaders.About VeracityVeracity is a PR and digital marketing agency specializing in strategic communications, media relations, and reputation management. The firm empowers businesses and marketing leaders to build credibility, enhance visibility, and connect meaningfully with their audiences. Learn more and access free resources at www.veracityagency.com/.Links Mentioned in This EpisodeAmy Rosenberg on LinkedInVeracity WebsiteKey Episode HighlightsPR success in 2024 depends on credibility, consistency, and digital visibility.Generative Engine Optimization (GEO) is the next evolution of PR and SEO strategy.Small businesses can leverage editorial calendars and strong storytelling to earn coverage.Earned media delivers more long-term value than paid placements.AI tools are powerful, but authentic...

Maximizing Business Efficiency with Outsourcing and AI: Insights from Adam O'Connor of Gear Inc.In today's fast-paced business world, balancing growth, customer satisfaction, and operational efficiency is more challenging than ever. In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Adam O'Connor, Chief Commercial Officer at Gear Inc., to explore how outsourcing and AI can help businesses scale without sacrificing quality. Adam shares how Gear Inc. combines global expertise and advanced technology to deliver customer support solutions that strengthen operations and empower internal teams.Building Smarter Businesses Through Outsourcing and AIAdam explains that outsourcing is no longer a cost-cutting tactic but a strategic enabler for companies of all sizes. By partnering with experienced business process outsourcing (BPO) providers, companies can access global talent, improve service quality, and focus on high-value initiatives. Gear Inc. operates across 24 countries, offering multilingual support in over 75 languages, and tailors its services to align seamlessly with each client's workflow.While AI continues to revolutionize customer support, Adam emphasizes that technology alone can't replace human connection. Gear Inc. integrates AI tools to automate repetitive tasks and analyze customer data, but its focus remains on empathy-driven communication and personalized service. “AI enhances efficiency, but it's the people behind it who make customer experiences meaningful,” Adam says.For leaders considering outsourcing, preparation and partnership are key. Adam advises documenting clear processes, defining expectations, and viewing outsourcing as a collaboration—not just a transaction. Businesses that approach BPO strategically can unlock scalability, consistency, and the flexibility needed to thrive in a competitive market.About Adam O'ConnorAdam O'Connor is the Chief Commercial Officer at Gear Inc., a global business process outsourcing company helping organizations streamline operations through AI integration and human-centric customer support. With extensive experience in scaling multinational teams, Adam specializes in helping brands achieve operational excellence and build customer loyalty worldwide.About Gear Inc.Gear Inc. is a global BPO leader offering outsourcing solutions for customer support, trust and safety, social media management, and software development. With a presence in 24 countries and support for over 75 languages, Gear Inc. helps businesses optimize performance, reduce costs, and deliver exceptional customer experiences. Learn more at www.gearinc.com.Links Mentioned in This EpisodeAdam O'Connor on LinkedInGear Inc. WebsiteKey Episode HighlightsOutsourcing is a strategic growth driver, not just a cost-saving measure.AI enhances efficiency but human empathy remains essential in customer experience.Gear Inc. operates in 24 countries with multilingual support for global scalability.Success in outsourcing requires clear documentation, defined goals, and partnership.Combining AI insights with human expertise helps businesses scale sustainably.ConclusionThis conversation highlights how outsourcing and AI can transform the way companies scale, communicate, and deliver...

The Five Human Skills AI Cannot Automate: Insights from Steff VanhaverbekeAs AI continues to reshape industries and redefine the future of work, many professionals are asking the same question: what makes us truly irreplaceable? In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Steff Vanhaverbeke, AI Adoption Coach, lecturer, and author of Being Replaced: The Five Human Skills AI Cannot Automate. Steff explains how humans can thrive alongside AI by developing key meta-skills—flexible thinking, emotional intelligence, collaboration, intuition, and innovation—that machines simply can't replicate.Thriving in the Age of AISteff shares her belief that AI isn't replacing humans—it's reshaping how we work and what we value. Rather than resisting automation, she encourages professionals to see it as an opportunity to elevate their uniquely human strengths. She dives into the “five meta-skills” that keep us relevant and adaptable: thinking creatively under pressure, empathizing deeply with others, collaborating effectively across diverse teams, trusting intuition in complex decisions, and driving innovation through curiosity and risk-taking.The conversation also explores how organizations can cultivate these qualities in their teams. Steff emphasizes the need for leaders to balance technology adoption with emotional awareness and to create cultures where both people and AI can contribute meaningfully. Her insights offer a roadmap for future-proofing careers and companies in an AI-driven economy.About Steff VanhaverbekeSteff Vanhaverbeke is an AI Adoption Coach, business lecturer, and author of Being Replaced: The Five Human Skills AI Cannot Automate. She helps organizations and professionals embrace AI responsibly while developing the human-centered skills that drive creativity, collaboration, and purpose in the modern workplace.About Coach SteffCoach Steff, founded by Steff Vanhaverbeke, helps individuals and organizations thrive in the era of AI through coaching, workshops, and thought leadership. Her programs focus on balancing human potential with technological progress—empowering professionals to cultivate emotional intelligence, adaptability, and creativity while integrating AI responsibly. Learn more at coachsteff.live.Links Mentioned in This EpisodeSteff Vanhaverbeke on LinkedInCoach Steff WebsiteKey Episode HighlightsWhy AI is a catalyst for human reinvention, not replacement.The five meta-skills that set humans apart from AI.How to build emotional intelligence and flexible thinking in the workplace.The importance of collaboration and intuition in decision-making.Actionable ways to integrate AI while strengthening human creativity.ConclusionSteff Vanhaverbeke reminds us that the future of work isn't about competing with AI—it's about collaborating with it. By mastering the skills that machines can't automate, professionals can unlock deeper purpose, creativity, and connection in their work. As AI continues to evolve, those who focus on human-centered growth will lead the way into a more balanced and inspired future.

How to Safely and Strategically Adopt AI in Your Organization: Expert Insights from Lexi Reese, CEO of LanaiArtificial intelligence is reshaping the modern workplace faster than any technology before it. But as companies rush to integrate AI, many leaders struggle with how to adopt it responsibly—balancing innovation, security, and ethics. In this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Lexi Reese, Co-Founder and CEO of Lanai, an AI-native observability and security platform. Lexi shares practical insights on how organizations can safely manage, monitor, and scale AI adoption without compromising data integrity or trust.Leading AI Adoption ResponsiblyLexi explains that the most successful companies treat AI not just as a set of tools, but as part of their workforce—a powerful digital team member that requires oversight, structure, and accountability. She emphasizes that AI must be “hired” into an organization with defined roles, clear expectations, and measurable outcomes. Just as leaders track employee performance, they must also monitor how AI performs, adapts, and impacts real-world results.Visibility, Lexi notes, is essential for responsible AI use. Many organizations don't know which departments are using AI, how data is being handled, or where security risks exist. Lanai's technology helps leaders map and monitor AI usage across their companies—identifying risks, preventing data leaks, and ensuring compliance with privacy laws. This proactive approach transforms uncertainty into insight, allowing innovation to flourish safely.Beyond technology, Lexi encourages leaders to consider the human element of AI integration. By prioritizing education, ethical standards, and collaboration between business and compliance teams, organizations can create a culture of trust and accountability. Responsible AI adoption isn't about slowing progress—it's about making innovation sustainable, secure, and beneficial for everyone.About Lexi ReeseLexi Reese is the Co-Founder and CEO of Lanai, an AI-native observability and security platform helping organizations safely adopt and manage AI. With a background that spans leadership roles at Google, Gusto, and public service, Lexi is known for her expertise in building ethical technology systems that empower teams and protect businesses.About LanaiLanai is an AI observability and security platform designed to help organizations monitor, govern, and scale AI adoption responsibly. Built for visibility and control, Lanai enables companies to detect risks, enforce compliance, and ensure ethical AI use across all departments. Learn more at lanai.com.Links Mentioned in This EpisodeLexi Reese on LinkedInLanai WebsiteKey Episode HighlightsWhy organizations must treat AI like a workforce, not just a tool.The importance of visibility and observability in AI adoption.Common AI risks—from data exposure to compliance violations—and how to prevent them.How Lanai helps companies balance innovation with ethical and secure AI use.Actionable steps for leaders to define, measure, and improve AI's role in their operations.ConclusionLexi Reese's insights remind us that AI's potential is only as powerful as the systems and ethics guiding it. By combining strategic visibility, thoughtful oversight, and a culture of accountability, leaders can ensure AI strengthens—rather than compromises—their...

How to Automate Payroll Review and Prevent Costly Mistakes: Insights from Yuval Brot, CEO of CeleryPayroll is one of the most complex and error-prone functions in any business, yet it's critical to get it right every time. In this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Yuval Brot, Co-Founder and CEO of Celery, to explore how automation is reshaping payroll management. Yuval discusses how Celery helps organizations detect payroll errors before they happen, improving accuracy, compliance, and financial efficiency for teams of all sizes.The Future of Payroll: Why Automation MattersYuval explains that manual payroll review processes are highly inefficient and often lead to costly mistakes. As businesses grow, the sheer volume of data—from hourly time entries to overtime calculations—makes manual review nearly impossible to manage effectively. Payroll errors not only drain revenue but also damage employee trust and morale, making accuracy a critical part of organizational health.Celery's automation technology scans payroll data in seconds, flagging potential issues such as duplicate payments, incorrect tax calculations, or inconsistencies in hours worked. Instead of reviewing every entry, HR and finance teams can focus on the exceptions that matter most. This dramatically reduces time spent on reviews while improving compliance and peace of mind.Beyond efficiency, Yuval highlights the human side of payroll automation. When payroll runs smoothly, employees get paid correctly and on time, and leaders can focus on strategic growth rather than damage control. Automation isn't just about technology—it's about creating trust, stability, and long-term financial sustainability across the organization.About Yuval BrotYuval Brot is the Co-Founder and CEO of Celery, a financial technology company dedicated to transforming how businesses manage payroll review and compliance. With years of experience in finance and data analytics, Yuval helps companies automate error detection, reduce payroll risk, and build smarter, more efficient operations.About CeleryCelery is an AI-powered platform that automates payroll review, helping organizations prevent costly errors before payments are processed. Designed to work with existing payroll systems, Celery identifies anomalies, detects potential fraud, and streamlines financial controls for growing businesses. Learn more at www.celeryway.com.Links Mentioned in This EpisodeYuval Brot on LinkedInCelery WebsiteKey Episode HighlightsThe biggest risks in payroll come from manual data entry and time tracking errors.Why automation is essential for scaling accurate and compliant payroll systems.How Celery flags anomalies in seconds, saving finance teams hours of review time.The financial and cultural impact of preventing payroll mistakes before they happen.The future of AI in finance and how Celery plans to expand automation into broader financial controls.ConclusionYuval Brot's insights reveal that payroll accuracy isn't just about compliance—it's about trust, culture, and financial stewardship. By leveraging automation, businesses can eliminate costly errors, safeguard employee confidence, and free up resources to focus on growth. Whether you manage payroll in-house or through a provider, automation tools like Celery make it possible to review with precision and...

The Transformative Power of Whole-Person Mentoring: Lessons from Ryan King of Ardent MentoringIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Ryan King, Co-Founder and CEO of Ardent Mentoring, a nonprofit organization that connects impact-driven entrepreneurs with faith-based mentors. Ryan shares how Ardent's “whole-person” mentoring approach helps leaders integrate faith, family, and purpose with professional growth. The conversation explores how mentorship can restore balance, build resilience, and inspire generosity in both business and life.Mentoring the Whole PersonRyan explains that true success goes beyond revenue—it's about becoming the kind of person who can sustain success. Through Ardent Mentoring, leaders are paired with seasoned mentors who focus on faith, family, and identity alongside strategic growth. This holistic approach ensures entrepreneurs don't just build profitable businesses—they build meaningful lives.He describes how mentorship fosters accountability, vulnerability, and emotional well-being. Entrepreneurs often operate in isolation, but having a trusted guide provides both wisdom and community. Mentors offer perspective not only on business challenges but also on personal development and spiritual alignment.Ryan also emphasizes servant leadership and generosity as cornerstones of sustainable impact. By putting others first, empowering teams, and modeling humility, leaders can create ripple effects of growth and transformation across their organizations and communities.About Ryan KingRyan King is the Co-Founder and CEO of Ardent Mentoring, a nonprofit connecting high-capacity entrepreneurs with faith-driven mentors. With a background in business leadership and spiritual development, Ryan is passionate about helping leaders integrate purpose and performance through whole-person mentoring.About Ardent MentoringArdent Mentoring bridges the gap between business success and personal fulfillment. Its mission is to support entrepreneurs through confidential, one-on-one mentoring relationships that integrate professional strategy, faith, and life purpose. Learn more or get involved at ardentmentoring.org.Links Mentioned in This EpisodeRyan King on LinkedInArdent Mentoring WebsiteKey Episode HighlightsThe importance of whole-person mentoring that integrates faith, family, and leadership.How vulnerability and community combat entrepreneurial isolation.Servant leadership as a foundation for sustainable growth and culture.The power of non-dualistic thinking in navigating leadership challenges.Why generosity and mentorship are essential for long-term impact.ConclusionRyan King's perspective on whole-person mentorship challenges leaders to redefine success—not as achievement alone, but as alignment of purpose, relationships, and service. His work through Ardent Mentoring demonstrates that when leaders grow in both heart and skill, they build businesses that create lasting impact. True transformation begins when we lead with humility, connect with community, and measure success by how much good we do in the world.

The Power of Purpose-Driven Storytelling: Expert Insights from Renee FrojoIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Renee Frojo, Founder of A Good Reputation and a leading brand storyteller and content strategist. Renee shares her journey from journalism to entrepreneurship and explains how purpose-driven storytelling helps brands build emotional connections, inspire loyalty, and stand out in a crowded marketplace. Her insights empower business owners and marketers to create narratives that not only attract attention but also drive authentic engagement and trust.Building an Authentic Brand Through StorytellingRenee's career began in journalism, where she learned the value of clarity, truth, and empathy in communication—skills that now fuel her approach to brand storytelling. She believes that every business has a deeper purpose beyond its products or services, and uncovering that “why” is key to building lasting resonance with customers. Through workshops, interviews, and strategic messaging, Renee helps clients craft stories that humanize their brands and communicate meaning with consistency and confidence.She emphasizes that storytelling is not about marketing spin—it's about emotional truth. By sharing real experiences and values, businesses can inspire action without relying on sales-driven language. Renee illustrates this through client success stories, such as a small bakery that turned its founder's personal journey into a powerful brand mission about resilience and second chances.Renee also encourages entrepreneurs to prioritize rest and intentional reflection as part of the creative process. Taking time to recharge—something she personally practices through travel and mindfulness—fuels fresh perspectives and long-term creativity. Building a purposeful business means designing space for both inspiration and sustainability.About Renee FrojoRenee Frojo is a brand storyteller, content strategist, and founder of A Good Reputation, where she helps purpose-driven companies clarify their messaging, strengthen their reputations, and tell stories that connect deeply with their audiences. Drawing from her background in journalism and marketing, she bridges authenticity and strategy to help brands grow through the power of story.About A Good ReputationA Good Reputation is a strategic storytelling consultancy that works with entrepreneurs, startups, and established brands to develop authentic narratives, content strategies, and messaging frameworks. The firm's mission is to help businesses communicate with empathy and purpose, fostering connection and credibility in every story they tell. Learn more at agoodreputation.com.Links Mentioned in This EpisodeRenee Frojo on LinkedInA Good Reputation WebsiteKey Episode HighlightsThe importance of uncovering your brand's “why” to create deeper connections.Storytelling as a tool for authenticity, not just marketing.How rest and reflection enhance creativity and business sustainability.The role of emotional truth in building customer trust.Why brands should focus on meaning and mission over constant selling.ConclusionRenee Frojo's approach reminds us that effective branding starts with empathy, self-awareness, and storytelling rooted in purpose. When businesses tell stories that reflect their values and impact, they don't just stand out—they inspire...

Navigating Payroll and HR in the Cannabis Industry: Insights from Marc Rodriguez of Green Leaf Payroll & Business Solutions Inc.The cannabis and hemp industries are growing rapidly but face some of the most complex compliance and regulatory challenges in business today. In this episode, host Josh Elledge speaks with Marc Rodriguez, Co-founder and CEO of Green Leaf Payroll & Business Solutions Inc., about how cannabis companies can overcome payroll, HR, and benefits hurdles. Marc shares how his firm helps businesses navigate industry-specific issues like federal restrictions, Section 280E taxation, and labor peace agreements—offering a roadmap for building compliant, scalable operations.Building Compliance and Resilience in a Complex IndustryMarc explains that cannabis companies operate in an environment where traditional payroll providers often refuse service, leaving them vulnerable. Green Leaf was founded to fill that gap—helping businesses stay compliant while managing payroll, HR, and benefits seamlessly across vertically integrated operations. The company's experience in taxation, union reporting, and state-specific labor requirements allows clients to focus on growth rather than administrative chaos.Beyond compliance, Marc draws parallels between his personal CrossFit discipline and business health, stressing that consistent “maintenance” is key. Just as injury prevention requires intentional effort, so does building a company that can weather regulatory shifts and operational challenges. Green Leaf's approach blends proactive compliance with strategic consulting, ensuring clients have both protection and flexibility.He also emphasizes technology and leadership involvement in decision-making. From implementing user-friendly HR platforms to developing transparent 401(k) options for cannabis employees, Green Leaf helps clients elevate both operations and culture. Marc encourages CEOs to view HR and payroll as strategic assets, not afterthoughts, and to surround themselves with specialized partners who understand their industry's nuances.About Marc RodriguezMarc Rodriguez is the Co-founder and CEO of Green Leaf Payroll & Business Solutions Inc., specializing in payroll, HR, benefits, and recruiting solutions for the cannabis and hemp industries. A recognized leader in regulated markets, Marc is passionate about helping business owners build compliant, efficient, and sustainable organizations through expertise and transparency.About Green Leaf Payroll & Business Solutions Inc.Green Leaf Payroll & Business Solutions Inc. provides comprehensive HR, payroll, and benefits services tailored specifically for cannabis and hemp businesses. The company partners with clients across cultivation, manufacturing, and retail to streamline operations, ensure compliance, and manage growth effectively. Learn more at greenleafbizsolutions.com.Links Mentioned in This EpisodeMarc Rodriguez on LinkedInGreen Leaf Payroll & Business Solutions Inc.Key Episode HighlightsCannabis businesses face unique payroll, tax, and compliance challenges.Green Leaf specializes in Section 280E compliance and labor peace agreements.Proactive HR “maintenance” is vital to long-term business health.Technology and leadership alignment drive stronger employee experiences.Expert partnerships are essential in high-regulation...

How AI and No-Code Tools Are Transforming Business: Insights from Sean Weisbrot of We Live to BuildTechnology is evolving faster than ever, and businesses that don't adapt risk falling behind. In this episode, host Josh Elledge interviews Sean Weisbrot, Founder and CEO of We Live to Build, to explore how artificial intelligence and no-code tools are revolutionizing business operations and software development. Sean, who has interviewed more than 260 founders and investors, shares powerful insights on how these tools are reshaping entrepreneurship, empowering non-technical founders, and creating scalable opportunities for growth.Building Smarter, Faster, and More Accessible BusinessesSean explains that AI is not just improving efficiency—it's transforming how companies think and operate. From automating manual processes to enabling rapid data-driven decision-making, AI is now a core component of modern business strategy. Sean also discusses the mindset shift among founders who are embracing automation and using AI as a strategic partner, not just a productivity tool.He introduces the concept of “vibe coding,” where AI is used to build and iterate software faster than ever before. Through tools like Cursor, Lovable, and Bubble, founders can now develop full-fledged applications in days, eliminating traditional barriers to innovation. These no-code and low-code platforms are democratizing access to technology, allowing visionaries without deep technical backgrounds to test ideas and build products with speed and confidence.Sean emphasizes that while AI agents and automation offer incredible potential, success depends on customization, trusted implementation, and ethical use. He warns against one-size-fits-all solutions and stresses the importance of choosing partners who understand your business goals. His message to founders is clear—stay curious, experiment boldly, and use technology to create meaningful, scalable impact.About Sean WeisbrotSean Weisbrot is the Founder and CEO of We Live to Build, a media and consulting platform focused on empowering entrepreneurs through AI, automation, and community. As a serial entrepreneur and host of the We Live to Build podcast, Sean has interviewed hundreds of founders, executives, and innovators, distilling their lessons into actionable insights for business leaders worldwide.About We Live to BuildWe Live to Build is an entrepreneurial education platform and podcast that helps founders grow, automate, and scale their businesses using modern technology. The brand offers interviews, tutorials, and consulting focused on AI, no-code development, and business systems that drive sustainable growth. Learn more at welivetobuild.com.Links Mentioned in This EpisodeSean Weisbrot on LinkedInWe Live to Build WebsiteKey Episode HighlightsAI is transforming both business operations and founder mindsets.“Vibe coding” enables faster, more accessible software development through AI.No-code and low-code tools empower non-technical founders to build MVPs quickly.Automation works best when customized and ethically implemented.Podcasting remains a powerful tool for networking and business growth.ConclusionAI and no-code platforms are opening new doors for innovation, scalability, and entrepreneurship. As Sean Weisbrot explains, success in this new era comes from pairing curiosity with strategy—using tools wisely,...

How to Scale and Exit Your Business the Right Way: In-Depth Insights from Josh DavisMany founders and CEOs find themselves caught in the day-to-day grind, unsure how to grow their business sustainably—or how to prepare for an eventual exit. In this episode, host Josh Elledge interviews Josh Davis, five-time founder, Chairman and CEO of JL Davis Enterprises, and one of Canada's Top 40 Under 40. Drawing from his own entrepreneurial journey and experience selling a fast-growing logistics company, Josh shares a step-by-step guide for scaling, systemizing, and ultimately creating a business that can thrive independently of its founder.Building for Scalability and Exit SuccessJosh emphasizes that every entrepreneur should build their business as if they plan to sell it, even if they never do. A “sale-ready” company—one with clear processes, reliable systems, and strong leadership—is not only more valuable to buyers but also far easier to manage. Founders who invest early in documentation, automation, and leadership development create companies that can grow sustainably and operate smoothly without their constant involvement.A critical part of scaling is having the right people in the right roles. Josh explains that businesses often plateau because of leadership gaps or founder dependency. He recommends regularly auditing your organizational structure, empowering key hires, and fostering a culture of ownership across all levels. By delegating effectively, founders free themselves to focus on strategy rather than daily operations.When it comes to exits, planning years in advance is key. The best outcomes happen when founders clean up financials early, minimize founder reliance, and work with experienced advisors well before they're ready to sell. Josh's firm helps business owners navigate this process, whether they're preparing for acquisition, seeking investors, or simply aiming for a more autonomous company.About Josh DavisJosh Davis is a five-time founder and the Chairman & CEO of JL Davis Enterprises, where he helps entrepreneurs scale and position their businesses for successful exits. Recognized as one of Canada's Top 40 Under 40, Josh has led multiple ventures in logistics, consulting, and investment, combining hands-on leadership with a passion for mentorship and sustainable business growth.About JL Davis EnterprisesJL Davis Enterprises partners with founders and CEOs to optimize growth, streamline operations, and prepare businesses for sale or succession. The firm offers consulting, advisory, and acquisition services designed to help companies become more scalable, profitable, and self-sufficient. Learn more and access free resources at jldavisenterprises.com.Links Mentioned in This EpisodeJosh Davis on LinkedInJL Davis Enterprises WebsiteKey Episode HighlightsBuild your business as if you plan to sell it—whether you do or not.Hire and empower leaders who can run the business without constant founder input.Document and automate processes to enable scalability and efficiency.Prepare for a strategic exit years in advance, not months before selling.Invest in mentorship and expert advisors to avoid costly mistakes early on.ConclusionScaling and exiting a business successfully requires vision, structure, and discipline. As Josh Davis...

Unlocking E-Commerce Success: Expert Insights on Shopify, AI, and B2B with Mac King of DomaineIn today's fast-changing digital landscape, success in e-commerce requires more than great products—it demands innovation, strategy, and adaptability. In this episode, host Josh Elledge interviews Mac King, Co-Founder and Chief Revenue Officer of Domaine, a leading Shopify agency, to explore the latest trends transforming online retail. From the power of AI-driven shopping and B2B growth on Shopify to the revival of branded mobile apps, Mac shares proven strategies for brands aiming to elevate their digital presence and thrive in 2025 and beyond.How AI and Shopify Are Reshaping the Future of E-CommerceMac King emphasizes that artificial intelligence is revolutionizing how consumers discover, compare, and purchase products. AI-powered assistants like ChatGPT are becoming personal shopping guides, meaning brands must optimize their Shopify stores for visibility in these new AI-driven discovery channels. Structured data, schema markup, and detailed product descriptions are no longer optional—they're essential for ensuring your brand appears in AI-generated recommendations.Beyond search, AI also enables personalization that rivals the in-store experience. With tools that track preferences, sizes, and purchase histories, online retailers can now deliver tailored recommendations, dynamic content, and real-time support. Mac advises brands to think like a trusted in-store associate: anticipate customer needs, use data wisely, and make every online interaction feel personal.He also highlights Shopify's growing role in the B2B space. With new features such as wholesale portals, custom pricing, and ERP integrations, Shopify empowers businesses to serve both direct consumers and trade buyers from a single platform. Combined with the resurgence of branded mobile apps—offering direct engagement through push notifications and loyalty rewards—these innovations position brands for long-term growth and customer retention.About Mac KingMac King is the Co-Founder and Chief Revenue Officer (CRO) of Domaine, where he leads revenue strategy and client partnerships. With years of experience in digital commerce and Shopify development, Mac helps brands integrate technology, storytelling, and customer experience to drive measurable growth. His expertise spans DTC, B2B, and omnichannel strategy.About DomaineDomaine is a top-rated Shopify Plus agency specializing in strategy, design, and custom development for growing e-commerce brands. The company partners with clients across industries to optimize digital storefronts, streamline backend systems, and create seamless, revenue-driving customer experiences. Learn more at meetdomaine.com.Links Mentioned in This EpisodeMac King on LinkedInDomaine WebsiteKey Episode HighlightsAI is transforming how consumers shop, acting as a personalized discovery engine.Shopify's built-in B2B tools create new revenue opportunities for growing brands.Personalization through AI can replicate the “in-store” experience online.Branded mobile apps are regaining popularity for loyalty and direct engagement.Optimizing your store for AI visibility is essential for long-term competitiveness.ConclusionThe future of e-commerce is intelligent, integrated, and deeply personal. As Mac King explains, embracing AI, optimizing for new discovery channels,...

Mastering Personal Branding in the Age of AI: Insights from Lauren DavisIn a world increasingly shaped by digital visibility and AI-driven search, personal branding has become a necessity—not a luxury. In this episode, host Josh Elledge interviews Lauren Davis, Founder of Lauren Davis Creative, who shares her five-step framework for building an authentic, memorable, and future-proof personal brand. From storytelling and search visibility to nurturing community and staying adaptable, Lauren offers actionable advice for professionals and entrepreneurs who want to stand out and connect meaningfully in 2024 and beyond.Building a Personal Brand That Grows with YouLauren Davis's approach to personal branding is rooted in intentionality and authenticity. Drawing on her experience as a record store owner turned branding consultant, she emphasizes that branding isn't about perfection—it's about connection. Every interaction online contributes to your personal narrative, and managing that narrative proactively ensures your audience sees the real you.Her five-step process begins with being findable online—optimizing search results, claiming your digital space, and differentiating your name or identity. Next, she highlights curating your brand experience: ensuring your website, visuals, and messaging reflect who you are today. From there, it's about nurturing relationships through value-driven content, genuine engagement, and consistent communication. Lauren also underscores the power of storytelling, urging professionals to build community through shared experiences. Finally, she recommends auditing your brand regularly to stay relevant as trends, technology, and your personal goals evolve.Lauren points out that AI is reshaping how personal brands are discovered, with search engines and chatbots pulling from public content to form impressions. To stay ahead, professionals must be proactive—keeping profiles current, managing reputation across platforms, and using keywords and narratives that align with how they want to be found. The key takeaway? A personal brand isn't built overnight; it's cultivated through clarity, consistency, and connection over time.About Lauren DavisLauren Davis is a personal branding strategist, speaker, and Founder of Lauren Davis Creative, where she helps entrepreneurs and professionals build impactful, human-centered brands. Known for her practical frameworks and genuine approach, Lauren has guided thousands of clients in defining their identity, refining their messaging, and increasing visibility through storytelling, strategy, and community building. She is also the host of The Real Personal Branding Podcast.About Lauren Davis CreativeLauren Davis Creative is a brand development and personal growth consultancy helping professionals and business owners establish and evolve their digital presence. The firm's mission is to empower clients to take control of their narrative through personalized brand strategy, visibility coaching, and creative storytelling that authentically connects with audiences.Links Mentioned in This EpisodeLauren Davis on LinkedInLauren Davis Creative WebsiteKey Episode HighlightsPersonal branding is about connection and clarity, not perfection.Being findable online is the foundation of a strong digital presence.Storytelling and community foster deeper audience relationships.Regular brand audits keep your message current and aligned.AI is transforming...

Mastering LinkedIn in 2024: Expert Strategies from MAIA DigitalLinkedIn has become more than just a job-hunting platform—it's now the go-to space for business growth, personal branding, and professional influence. In this episode, host Josh Elledge interviews Shay Thieberg and Eli Igra Serfaty, co-founders of MAIA Digital, to discuss how individuals and companies can maximize their visibility and results on LinkedIn. They explore the platform's latest features, user behavior trends, and actionable strategies that turn casual networking into meaningful business opportunities.The Future of LinkedIn: Engagement, Authenticity, and OpportunityAccording to Shay and Eli, LinkedIn has evolved into a powerful ecosystem for professionals, executives, and business owners who want to establish thought leadership. Unlike other social platforms, most LinkedIn users are senior decision-makers—and yet only 1% create content. This creates a huge opportunity for consistent, authentic voices to stand out and build authority.The duo emphasizes that engagement is the new currency on LinkedIn. Thoughtful comments and conversations often generate more visibility than standalone posts, as they demonstrate credibility and spark genuine interaction. They also discuss LinkedIn Sales Navigator as a high-ROI tool when used to build relationships instead of sending mass messages. In addition, features like LinkedIn newsletters and optimized company pages are underused assets that can rapidly expand reach, SEO visibility, and brand trust.Ultimately, Shay and Eli highlight that success on LinkedIn requires consistency, community, and clarity of purpose. Whether you're growing a business, nurturing partnerships, or positioning yourself as an industry expert, being authentic, data-informed, and strategically visible are the keys to long-term impact on the platform.About MAIA DigitalMAIA Digital is a LinkedIn-first marketing and branding agency founded by Shay Thieberg and Eli Igra Serfaty. The agency specializes in helping founders, executives, and companies amplify their presence through optimized content strategies, profile makeovers, and engagement-driven growth campaigns. MAIA Digital's mission is to help professionals move from passive users to active influencers who attract business organically.About Shay Thieberg & Eli Igra SerfatyShay Thieberg and Eli Igra Serfaty are LinkedIn growth experts and co-founders of MAIA Digital. With backgrounds in marketing, communications, and business development, they help clients convert online visibility into real-world opportunity. Together, they've developed frameworks that merge analytics, psychology, and storytelling to help professionals grow faster and more authentically on LinkedIn.Links Mentioned in This EpisodeShay Thieberg on LinkedInEli Igra Serfaty on LinkedInMAIA Digital WebsiteKey Episode HighlightsLinkedIn has evolved into a professional ecosystem for branding, sales, and thought leadership.Only 1% of users post content, meaning consistent engagement can create outsized visibility.Commenting and genuine interaction often outperform standalone posts.LinkedIn newsletters and company pages are underutilized tools for authority and SEO growth.Authenticity, engagement, and clear positioning drive long-term success on LinkedIn.ConclusionThe insights shared by Shay and Eli make one thing clear:...

How to Build a High-Performing Sales Team in a Founder-Led Business: Insights from Nicholas LoiseFor many small and midsize business owners, sales can be both the engine and the bottleneck of growth. Founder-led sales will only take a company so far before scalability demands process, structure, and leadership. In this episode, host Josh Elledge speaks with Nicholas Loise, Founder of Sales Performance Team, who shares practical strategies for transitioning from founder-driven selling to building a high-performing, self-sustaining sales organization.Building a Scalable Sales SystemNicholas Loise explains that most founders struggle with hiring salespeople because they underestimate how different it is to sell for a small business compared to a large enterprise. Without the backing of a big brand, sales success depends on grit, creativity, and adaptability. He emphasizes that before hiring, founders must document their entire sales process—from prospecting and discovery to objection handling and closing—so new hires have a clear roadmap to follow.Once the playbook is in place, Nicholas recommends hiring two salespeople at once to increase the chances of success, benchmark performance, and encourage healthy collaboration. He also stresses the importance of investing heavily in the first 90 days, creating structured onboarding, shadowing opportunities, and clear milestones to ensure quick ramp-up and retention. Compensation should be simple and transparent, typically a mix of base salary plus commission that motivates results while providing stability during onboarding.Finally, Nicholas discusses how to maintain oversight without micromanaging. Delegating sales effectively requires trust—but also process. Regular reviews, feedback loops, and continuous updates to your playbook keep the system strong. By using objective assessment tools and focusing on cultural fit, founders can build sales teams that scale sustainably and deliver consistent performance long after they've stepped out of the front-line role.About Nicholas LoiseNicholas Loise is the Founder of Sales Performance Team and a seasoned sales strategist who helps founder-led businesses build scalable, high-performing sales teams. With decades of experience in sales leadership, Nicholas specializes in designing sales playbooks, recruiting and onboarding top-performing reps, and aligning compensation structures that drive profitable growth.About Sales Performance TeamSales Performance Team helps $1M–$25M companies transition from founder-led selling to a system-driven sales organization. The firm provides fractional sales leadership, sales team recruitment, onboarding systems, compensation design, and proven frameworks that help founders replace intuition with strategy—and build a sales team that consistently delivers results.Links Mentioned in This EpisodeSales Performance Team WebsiteNicholas Loise LinkedIn ProfileKey Episode HighlightsFounders often struggle to hire sales reps because they underestimate how different small-business selling is from enterprise sales.Documenting your entire sales process—from prospecting to closing—is essential before stepping out of the role.Hiring two salespeople at once improves benchmarking, morale, and retention while reducing hiring risk.Strong onboarding within the first 90 days directly impacts sales performance and long-term success.Keep compensation plans simple, transparent, and performance-driven to attract and retain top...