Podcast appearances and mentions of Orna Ross

On the Self-Publishing with ALLi podcast, Joe Solari sits down with ALLi Director Orna Ross for a candid debrief from Author Nation, where they talk about the energy of the conference, what it means for indie authors, and where the industry is headed. They cover everything from the value of in-person community to the rise of AI, new advertising opportunities, and the growing range of publishing paths available to authors. Orna reflects on meeting members face to face, the professionalism of the event, and what she sees as the key trends shaping author careers in the coming year. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

Episode 86 Recalling Brigid by Orna Ross Orna Ross reads ‘Recalling Brigid' and discusses the poem with Mark McGuinness. https://media.blubrry.com/amouthfulofair/media.blubrry.com/amouthfulofair/content.blubrry.com/amouthfulofair/86_Recalling_Brigid_by_Orna_Ross.mp3 This poem is from: Poet Town: The Poetry of Hastings & Thereabouts edited by Richard Newham Sullivan Available from: Poet Town is available from: The publisher: Moth Light Press Amazon: UK | US Recalling Brigid by Orna Ross Queen of queens, they called herin the old books, the Irish Mary.Never washed her hands, nor her headin sight of a man, never lookedinto a man's face. She was goodwith the poor, multiplied food,gave ale to lepers. Among birds,call her dove; among trees, a vine.A sun among stars. Such was the sort of womanpreferred as the takeover was made:consecrated cask, throne to His glory,intercessor. Brigid said nothing to any of this,the reverence, or the upbraidings.Her realm is the lacuna,silence her sceptre,her own way of life its own witness. Out of desire, the lure of lustor the dust of great deeds,she was distorted:to consort, mother-virgin,to victim or whore. I am not as womanlya woman as she.So I say: Let us see.Let us say how she is the one. It is she who conceivesand she who does bear.She who knitted us in the womband who will cradle our tomb-fraying. Daily she offers her arms,clothes us in compassion,smiles as we wrigglefor baubles. Yes, it is she who lifts you aloftto whisper through your ears,to kiss your eyes,to touch her coolingcheek to your cheek. Interview transcript Mark: Orna, where did this poem come from? Orna: Hi Mark. Yeah, so it's one of a collection that I'm working on, around Irish women from history and myth. And these are women that I grew up with, as a young person, receiving a sort of a typical Irish education, if you like. Orna: And so some of them are saints, some of them are mythological people. Well, saints are also mythological people! Some of them are historical figures who've been mythologized. And I just wanted to go back in and do my own exploration of each of these women because everybody else had. So I've been gathering these poems over a long time, but it actually started with this one. It started with Brigid. And Brigid is a figure from ancient Irish mythology. And she was Christianized into a Roman Catholic saint. She is the patron saint of Ireland. One of. You've probably heard of the other one. Patrick. You probably haven't heard of this one: Brigid. And, so many things have been projected on her. And it's interesting to read what, what survives of what is written about her because what's written earlier on in time is quite different to what's written later on. And she continues to be an inspiration. Her feast day is the first day of spring in Ireland, which in Ireland is the first day of February. It's much earlier than it is in England. And she's just an interesting, personification of the female virtues as they've been perceived over time. Mark: So you said she was written about differently in earlier times to more recent times, which I think is pertinent to how you're exploring that in the poem. So maybe you could just give us a brief summary of that. Orna: Yes. So I, the poem refers to ‘the takeover'. And by that, I kind of mean the Christian, but hand in hand with Christian goes the patriarchal, takeover of old images of women in general. And Brigid is part of that. So earlier, renditions about her tend to focus on her as a healer, as a wise woman, as a very compassionate person, ‘ale to lepers' is one of the, images in the poem. Whereas later versions tend to emphasize her holiness and her saintliness and, her goodness and I suppose what we would typically think is a good, religious, icon. So it's interesting just to read how that changes and differs as we go. And she also then had her detractors, which is where we get to the ideas, about women generally that are in the poem – the consort, mother, victim, whore, those kinds of ideas. You see them brushing against Brigid over time, but she comes through intact actually, as a woman in her own right. And these don't tend to stick to her as they have stuck to others. Mark: And sometimes when poets use mythological figures like this, there's a kind of a critique of, ‘Well, that's a little bit old fashioned, it's poetry with a capital P'. But reading this and listening to you, it kind of really underlines to me that mythology and religion are really quite present in Ireland. Orna: Oh, gosh, yes! The past is very present in Ireland still, in lots of ways. And. It's interesting. I suppose it's something to do with being a small island on the very edge of, in inverted commas, civilization. Although the Irish like to think they civilized Europe during the dark ages by sending our saints and our scholarship, our images of people like Brigid, the truth is that old ways lingered on a long time, and particularly the part of Ireland where I grew up. So, I grew up in County Wexford down in the small bottom right-hand corner, the very southeast tip of Ireland. Around it, there is a river and a small hill that kind of cuts that area off. And around County Wexford in general, there are larger hills and a big river that cuts Wexford off. So they tended to travel by sea more than road, people from that part of the world. And it was the first part of Ireland to be conquered the Norman conquest and, Old English lingered there right up until, well, there are still words that are used in Wexford that aren't used elsewhere. Carols and songs as well. So other parts of Ireland and, obviously England, had moved on, it but kind of got stuck there. So I'm just kind of pointing up the fact that yes, things stayed, passed on in an oral kind of culture and an oral tradition. And hedge schools and such like, long after such things had faded away in other parts of Europe. Mark: And you say Old English rather than Irish was lingering? Orna: That's right. And, because they had, well, the Normans came to England first Hastings, actually where I live now. One of the reasons I'm here, I think is that I felt a lot of similarities between here and Wexford and I think the Norman invasion in both places, it was part of that. So yeah, a hundred years after the Normans landed in Hastings, they were brought over to Wexford by an Irish chieftain to help him win one of his battles with another Irish chieftain. So English came with the Normans to Ireland. Mark: Right. And this is another amazing thing about Ireland, is the kind of the different layers, like archaeological layers of language. You've got Irish, you've got Old English, you've got Norman French, you've got Latin from the church, you've got Norse from the Vikings and so on. It's incredibly rich. Orna: Yes. More diverse, I think. And again, because of its cut off nature, these things lasted longer, I think, because that's also true of England, but the overlay is stronger and so they don't make their way through. Mark: Right, right. And the ghosts can peep through. So, okay, that's the historical cultural context. What does Brigid mean to you and why did you choose her as the first figure in this sequence? Orna: She chose me, I think. I very much feel this poem, you know, some poems are made and some arrive and this one arrived. I wanted to do something to celebrate her. That was all I knew because it was the first day of spring, which I always loved, that first day of February. You know, when winter is really beginning to bite and you feel, I mean, there is no sign of spring except some crocuses maybe peeking up and, uh, a few spring flowers making a little promise. But usually the weather is awful, but it's the first day of spring and it's, been a really important day for me from that point of view. And then the fact that it does, you know, the fact that Patrick is such a great big deal everywhere and Brigid isn't known at all. So that's kind of where I started and I just knew I'd like to write a poem. And then it was one of those ones that I, if I had set out to write a poem about Brigid, I don't think this is what I would have written. It just arrived. And I found that I was thinking about lots of things and as the first poem of this sequence, I wanted to say some of the things about womanhood in the poem, and I, well, I realised I did, because that's what emerged. So for me, it's very much about that kind of quiet aspect of, so, you know, we've got feminism, which talks very much about women's rights to do whatever it is they want to do in the outer world. But for me, she, in this poem, represents the inner, the quiet virtues, if you like, always there for us. We're not always there for them, but they're always there and active in our lives all the time, and I wanted to celebrate that in the poem. So that's what, you know, I got, the rough draft just came pouring out, and that's what I found myself wanting to bring out. Mark: And the title, ‘Recalling Brigid', you know, I was thinking about that word ‘recalling', because it could mean ‘remembering', but it could also mean ‘calling' or ‘summoning'. Orna: Yes, deliberately chosen for both of those meanings, yes, very well spotted there, poetry reader. Mark: Well, you know, this is a very ancient function of poetry, isn't it? And it's where it kind of shades into charm or spells, to summon, or invoke a spirit or some kind of otherworldly creature or being. Orna: Absolutely. I think you've got the heart of what the poem is trying to do there. It is about calling forth, something, as I say, that's there, that we're all, you know, is there for all of us in our lives, but that we're not always aware of it. And our culture actively stifles it, and makes it seem like it's less important than it is. And so, yes, very much exactly all the words, the beautiful words you've just used there. I was hoping this poem would tap into that. Mark: Very much. And, you know, the beginning, ‘Queen of Queens, they called her'. So presumably this is in the old pre-Christian days, ‘they called her'. So there's that word ‘calling' again, and you give us the kind of the gloss, ‘in the old books, the Irish Mary'. And then you introduce the takeover: ‘such was the sort of woman / preferred as the takeover was made:' And then you get the other version. And then you've got: ‘Brigid said nothing to any of this,' which I think is really wonderful that she keeps – so you've gone from ‘they' in the past, ‘what they called her'. And then Brigid keeping her own counsel about this. She said nothing to any of this, ‘the reverence, or the upbraidings'. And then we get you where you say, ‘I am not as womanly / a woman as she. / So I say: let us see. / Let us say how she is the one. // It is she who conceives, and she who does bear.' Lovely, beautiful repetitions and shifts in there. So you really, you step forward into the poem at that point. Orna: I really wanted to, to place myself in relation to, to her and to all the women in this collection. Which isn't out yet, by the way, it's not finished. So I've got another three to go. No, I really wanted to place myself in relation to the women in the poems. That was an important part of the project for me. And I do that, you know, lots of different ways. But this poem, the first one is very much about, I suppose, calling out, you know, the ‘recalling' that you were talking about there a few moments ago, calling out the qualities. That we tend to overlook and that are attributed to Brigid as a womanly woman. And so, yeah, that's, that's what I was saying. I'm more of a feminist woman who is regarded by some as less womanly. so there is a, that's an interesting debate for me. That's a very interesting, particularly now at this time, I think, it's very interesting to talk about, you know, what is a feminist and what is feminism. And I personally believe in feminisms, lots of different, you know, it's multiple sort of thing. But these poems are born of a, you know, a feminist poet's sensibility without a doubt. So in this first one, I just wanted to call out, you know, the womanly virtues, if you like. Mark: Yeah. So I get a sense of you kind of starting as a tuning fork for different ideas and voices, calling her different things. And then you shift into, ‘Let us see. / Let us say…' I love the description earlier on where you said it's a celebration because by the end of the poem, it really is. It's all her attributes, isn't it? ‘It is she who conceives / and she who does bear.' And so on. Again, how easy was it for you to let go and, and, and step into that? Because it's kind of a thing that it's a little bit, it's not what we associate with modern poetry, is it? Orna: No, not at all. Not at all. But I had to ages ago, give up on modern poetry. If I wanted to write poetry, I had to drop so much, so much that I learned, you know, English Lit. was my original degree. And, you know, I, I was in love with poetry from a very young age. So, I learned everything I could about everything. And then I had to drop it all because I didn't write, I didn't write any poems between the end of my teens and my early forties when I lost a very dear friend. And then when I went on, shortly afterwards to, develop breast cancer. So those two things together unlocked the poetry gates and poems came again. And the kind of poems that came, very often were not, poems that they're not fashionable in that sense. You know, they're not what poetry tends to be. And from that point, in our time, if you like, some are, some, some do come that way, but an awful lot don't. And, for that reason, I'm just so entirely delighted to be able to self-publish because they speak to readers and say they communicate. And to me, that's what matters. And I don't have to worry about being accepted by a poetry establishment at all. I don't spend any time whatsoever thinking about that. I work at the craft, but I, it's for myself and for the poem and for the reader, but not to please anybody that, you know, would be a gatekeeper of any kind. Mark: Well, some listeners will know this – you are very much known as a champion of opportunity and diversity in publishing for writers and self-publishing, independent publishing, however you call it. But I think what I'd like to focus on here is the fact that, you know, by writing a poem like this, you highlight the conventions that we have in modern poetry. And it's easy to see the conventions of the past, but maybe not so much the ones in the present. And I love the fact that you've just sidestepped that or ignored that and written the poem that came to you. Orna: Yes. Yes, very much did and do. And like I said, I don't spend, I did at one time spend time thinking about this, but I spend absolutely no time now thinking about this at all. Mark: That's so refreshing to hear! [Laughter] Orna: No, it's, it's great. It's certainly a liberation. I think very much about the poem and what the poem needs and wants from me. And I make mistakes. I, you know, I don't do well on some poems. I go back, rewrite, sometimes years later, sometimes after they're published. so yeah. It's not that I don't think about form or structure or, you know, all of the things that poets think about but I only think about the master, you know, is the poem itself or the reader possibly or the communication between the bridge between me and the reader, something like that. But yeah, it's liberating for sure. Mark: And how did that play out in this poem? I mean, how close is this to the original draft that came to you? Orna: It's one of the poems that's closest to the original. It kind of arrived and I didn't want to play with it too much at all. So yeah, it, I just left it be. I let it be what I wanted to be because for me there are echoes in this poem as well of Old Irish poetry and ways of writing. you know, that if you, I don't know if you've ever had the pleasure of reading Old Irish poetry in translation? Mark: Yes. Orna: So, you know, that sense of I'm reading something from a completely different mind. It's, it isn't just that the, you know, the structures are different or whatever. It's like the whole mind and sensibility is something else. And that was one of the things I wanted to slightly have to retain in this poem. You know, I felt that it, it carries some of that forward and I wanted to, to leave it there as an echo. Mark: Yeah. Quite a lot of those Old Irish poems have a kind of a litany, a list of attributes of the poet or their beloved or the divine being that they're evoking. And that comes across very strongly here. Orna: Yeah, definitely. That's sort of a list of, which to the modern ear can sound obvious and, you know, just not poetry really. So yeah, I think that's one of the qualities that it carries. Mark: And I love the kind of the incantatory repetitive thing. Like I was saying about the, ‘So I say: let us see. / Let us say', and then ‘It is she… It is she… she who', you know, it just carries you along. It's got a hypnotic quality to it. Orna: Yes. And the she part, you know, the emphasizing the feminine, I suppose, touch of the divine feminine, but very much the physical feminine, and activities as well. So, you know, women held the role of birth and death very much in Irish culture again, up to really quite recently. I remember that, in my own youth and okay, I am getting on a bit, but, it's still, you know, it was quite late in time where, women did the laying out for burial. They did the keening of the, the wake, all of that. I remember very well. so at the beginning and end of life at the thresholds, if you like, that was a woman's job. And, that was lost, I think in the takeover. But I still think all the emotional labour around those thresholds are still very much held by women, you know, silently and quietly. And yeah, Brigid doesn't shout about it, but in this poem, I want to call it. Mark: Yeah. Recall it. Okay. And then let's go back to Hastings, which we touched on earlier, because this, okay. It's, it's going to be in your collection. It's been published in a wonderful anthology poetry from Hastings called Poet Town. Tell us a bit about that book and how you came to be involved. Orna: Yeah. So I heard about it and, Richard [Newham Sullivan] wonderful, poet and, publisher and general literary person. He now lives in New York, but he grew up in Hastings and lived here for many years. And it was a kind of a homesickness project he told me later, for him just. But he carried the idea in his mind for a very long time. He wanted to, he knew that there was an incredible, poetic history in Hastings, which people were not aware of. So Hastings is very well known. Hastings and St. Leonard's, where I live, both are very well known as arty kind of towns. Visual arts are very, very visible here, and all sorts of marvellous things going on, and music as well, there's brilliant Fat Tuesday music festival every year, but there's also, there's classical music, music in the pubs, music coming out your ears, literally. But very little about the literary life that goes on here, and lots of writers living here. And so Richard wanted to just bring forward the poetry side of that. And so he decided it's a passion project for him. He decided to, he worked with the publisher, a small publisher here, in Hastings for it. It's Moth Light Press. And he set out to gather as many living poets into one collection as he could. And this is where I was interested because as, I'm a historical novelist as well, so history is big for me, and I was really interested in the history, you know, the history and the poets who had lived here. There were quite a few. It's not every day you find yourself in an anthology with Lord Byron and Keats, and, two Rossetti's! So that was a joy, discovering all the poets who, had a connection to Hastings back to, I think he went back to the early 1800s with it. So, yeah, it's been a huge success, and, people are loving the book, and it has really brought poetry, brought pride, I think, to the poetry community in the town, which is lovely. Mark: Yeah, I'm really enjoying it, and I love the fact that it's got the old and the new. Because, of course, that's what I do here on A Mouthful of Air. I always think the ghosts of poetry past are always present in the work of the living. I hadn't realized what a deep and rich poetic history Hastings had. So, yeah, Poet Town, a great anthology. Do check that out while you're waiting for Orna's sequence to come to light. And Orna, thank you so much for sharing such a remarkable poem and distinctive take on the poet's craft. And I think this would be a good point to listen to the poem again, and appreciate your praise and celebration once more. Orna: Thanks so much, Mark, for having me. I really enjoyed it. Thank you. Recalling Brigid by Orna Ross Queen of queens, they called herin the old books, the Irish Mary.Never washed her hands, nor her headin sight of a man, never lookedinto a man's face. She was goodwith the poor, multiplied food,gave ale to lepers. Among birds,call her dove; among trees, a vine.A sun among stars. Such was the sort of womanpreferred as the takeover was made:consecrated cask, throne to His glory,intercessor. Brigid said nothing to any of this,the reverence, or the upbraidings.Her realm is the lacuna,silence her sceptre,her own way of life its own witness. Out of desire, the lure of lustor the dust of great deeds,she was distorted:to consort, mother-virgin,to victim or whore. I am not as womanlya woman as she.So I say: Let us see.Let us say how she is the one. It is she who conceivesand she who does bear.She who knitted us in the womband who will cradle our tomb-fraying. Daily she offers her arms,clothes us in compassion,smiles as we wrigglefor baubles. Yes, it is she who lifts you aloftto whisper through your ears,to kiss your eyes,to touch her coolingcheek to your cheek. Poet Town: The Poetry of Hastings & Thereabouts ‘Recalling Brigid' is from Poet Town: The Poetry of Hasting & Thereabouts, published by Moth Light Press. Available from: Poet Town is available from: The publisher: Moth Light Press Amazon: UK | US Orna Ross Orna Ross is an award-winning poet and novelist. Her poetry, rooted in Irish heritage and mindfulness practice, explores love, loss, creativity, and spiritual renewal through a female lens. As founder-director of the Alliance of Independent Authors (ALLi), she champions creative freedom for poets and writers. Her forthcoming collection, And Then Came the Beginning—Poems of Iconic Irish Women, Ancient and Modern—is available for pre-order at OrnaRoss.com/TheBeginning. A Mouthful of Air – the podcast This is a transcript of an episode of A Mouthful of Air – a poetry podcast hosted by Mark McGuinness. New episodes are released every other Tuesday. You can hear every episode of the podcast via Apple, Spotify, Google Podcasts or your favourite app. You can have a full transcript of every new episode sent to you via email. The music and soundscapes for the show are created by Javier Weyler. Sound production is by Breaking Waves and visual identity by Irene Hoffman. A Mouthful of Air is produced by The 21st Century Creative, with support from Arts Council England via a National Lottery Project Grant. Listen to the show You can listen and subscribe to A Mouthful of Air on all the main podcast platforms Related Episodes Recalling Brigid by Orna Ross Orna Ross reads and discusses ‘Recalling Brigid’ from Poet Town. From The Rime of the Ancient Mariner by Samuel Taylor Coleridge Episode 85 From The Rime of the Ancient Mariner by Samuel Taylor Coleridge Mark McGuinness reads and discusses a passage from ‘The Rime of the Ancient Mariner' by Samuel Taylor Coleridge.Poet Samuel Taylor ColeridgeReading and commentary by Mark McGuinnessFrom... Alchemy by Gregory Leadbetter Episode 84 Alchemy by Gregory Leadbetter Gregory Leadbetter reads ‘Alchemy' and discusses the poem with Mark McGuinness.This poem is from: The Infernal Garden by Gregory LeadbetterAvailable from: The Infernal Garden is available from: The publisher: Nine Arches...

Orna Ross and Joanna Penn sit down for a candid, back-and-forth debrief on Author Nation and SelfPubCon 2025, and some of the bigger creative questions raised by the conferences. They unpack the benefits and challenges of physical versus online events, then broaden the conversation into creative courage and change. Discover Drew Davies's "kill two things" rule, why Orna pressed pause on her Go Creative! series, and how Joanna is stepping into a new season with her Masters in Death, Religion, and Culture. As ever, you'll enjoy honest reflection, practical takeaways, and permission to step boldly into your own next creative chapter. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On the Self-Publishing with ALLi Podcast, Orna Ross talks about the latest ALLi projects designed to support both the creative and commercial sides of an indie author's life. In this episode, she discusses the new indie author bookstore, the Indie Author Income Survey, and why understanding your own definition of success matters as much as the numbers. Orna encourages authors to think about what "enough" looks like in their writing lives and offers practical steps to move toward those goals, whether that means updating your author profile, planning your next release, or carving out regular time for business decisions. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On the Self-Publishing with ALLi podcast, host Orna Ross speaks with Roz Morris, editor-in-chief at ALLi, about ALLi's new marketing guide and why marketing today is less about algorithms and more about authentic human connection. They explore how shifts in the industry, including the rise of AI, are transforming how authors reach readers, and they discuss how understanding your values, reader journey, and publishing personality can lead to more effective, sustainable marketing. Sponsor This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Show Notes Reach More Readers: ALLi's Definitive Guide to Book Marketing (50 percent off) About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. About the Guest Roz Morris is editor-in-chief at the Alliance of Independent Authors and lead editor of ALLi's new marketing guide. She has extensive experience helping authors develop their publishing strategy and connect more effectively with readers. Roz is also an accomplished writer and mentor known for her clear, human-centered approach to book marketing. Learn more on her website.  

Welcome to the Kobo ReWriting Life Podcast! Alongside your regularly scheduled Kobo Writing Life podcast episode releases, we will also be featuring some highlights from our backlist. In this episode, we spoke to writer and director of the Alliance of Independet Authors, Orna Ross! Orna joined us to talk about having a global approach to book sales, making business desicions that can expand your writing career, and much more.  Novelist, poet, and director of the Alliance of Independent Authors Orna Ross joins us on the podcast this week to discuss taking a global approach to your indie publishing business. Orna talks about what business decisions authors should consider and how to get into the right mindset before going global, and she gives us some great advice for new and veteran authors alike. To learn more, visit Orna's website.

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn focus on business models and ethics for indie authors. They look at how “windowing” releases and short KU stints can fit into a publishing strategy, and why managing cash flow is critical for crowdfunding and direct sales. They also examine the collapse of Unbound/Boundless, highlighting the importance of rights-reversion clauses in contracts, and discuss issues of reader trust in memoir. The conversation extends to pen names, ghostwriting, and AI, emphasizing the need for transparency in building lasting relationships with readers. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today's market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically […] The post Writing And Publishing Short Stories And Poetry With J.F. Penn And Orna Ross first appeared on The Creative Penn.

On the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn talk about the creative process behind poetry and short fiction. They reflect on how they decide what form a piece should take, how emotion and memory shape their work, and why writing short can sometimes be harder than long. They also discuss editing, publishing, and why indie authors have the freedom to write what matters to them. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss creative confidence and the process of finding and sustaining an author voice. They talk about how life events, like grief or illness, can interrupt creativity, and how daily practices such as journaling or walking can help maintain a sense of continuity. The conversation also covers how recurring themes shape a writer's voice, how AI tools like voice cloning are changing audiobook production, and how authors can decide when and how to use these tools without losing their individual style. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

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On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss their latest creative projects, insights from the London Book Fair, and the evolving role of AI in publishing. Orna shares her thoughts on how the fair is shifting away from being author-centric, while Joanna explores AI narration and its growing impact on audiobooks, including new developments from ElevenLabs and Amazon's Audible Virtual Voice. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.    

On the Creative Self-Publishing stream of the Self-Publishing with ALLi Podcast, Orna Ross and Joanna Penn discuss creative challenges, including patience, mindset, and balancing creative freedom with traditional publishing ambitions. Joanna shares her experience submitting her novel Blood Vintage to traditional publishers, while Orna reflects on how family obligations disrupted her plans and required a flexible approach to creativity. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this Creative Self-Publishing stream of the Self-Publishing with ALLi podcast, Orna Ross explores the seismic shifts in publishing over the past five years, from AI innovations and subscription models to the rise of indie authorpreneurs. She delves into the new challenges authors face in a crowded, tech-driven market and uncovers the exciting opportunities that will transform how indie authors publish. Looking ahead, Orna shares her vision for the future, where creativity, technology, and community reshape author-publishing. Sponsors This Self-Publishing with ALLi podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. All our ALLi podcasts are proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.    

In a departure from the usual format, in this episode Orna Ross and Joanna Penn hand their podcast notes over to Google's NotebookLM to see what this new AI tool makes of their topic: "5 Myths that Hold Indie Authors Back — And How to Break Free." Joanna shares key developments in AI conversation tools, and as AI continues to shape the industry, Orna asks: What does it mean to stay true to your creative self in an AI-powered publishing industry? Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this podcast, Matty Dalrymple, campaigns manager at the Alliance of Independent Authors, talks with ALLi Director Orna Ross about AI's impact on indie authors and publishing. They discuss AI creator rights, new licensing models, and the balance between creative control and AI's benefits. The conversation also covers ALLi's advocacy for ethical AI use, practical support for authors, and ethical considerations around AI-generated content. This conversation was featured in a webinar for ALLi members in late August. About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing.” She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

She was one of the key figures of Irish Independence, known in her lifetime as The Irish Joan of Arc. But somehow, history only remembers her as the woman who wouldn't marry WB Yeats. More recently, a BBC headline called her "Ireland's heroine who had sex in her baby's tomb." Both those things are true, but... her real story is even more bonkers - and of course, so much more amazing. Join us with guest Orna Ross to put Maud Gonne back in her rightful place, among the founders of modern Ireland. Join the Kickstarter Campaign for a special edition of A Life Before benefitting the movement to memorialize Maud Gonne in Dublin! Music in this episode was generously shared by Andy Reiner and Jon Sousa from their album Canyon Sunrise. Plus music from E's Jammy Jams, Jesse Gallagher, Doug Maxwell, Wayne Jones, Kevin MacLeod, and Audionautix. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Drawing insights from their own recent Kickstarters, Orna Ross and Joanna Penn explore both fiction and nonfiction crowdfunding and discuss their upcoming campaigns, with a particular focus on reader participation, making a profit, and getting paid. Whether you're a seasoned author or just starting out, this episode will provide you with actionable tips and inspiration to launch your own successful crowdfunding campaign. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In her final episode on the Creative Self-Publishing stream of the Self-Publishing Advice & Inspirations podcast, Orna Ross outlines the relationship between publishing models and marketing models for indie authors. There are three guiding publishing values: productivity, connection, and originality—and knowing your top publishing value gives you the framework for your marketing. This episode guides you through. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this episode of the Campaigns Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross interviews newly appointed Campaigns Manager Matty Dalrymple about the latest initiatives ALLi is taking under its Self-Publishing for All and Ethical Self-Publishing campaigns. Thoughts or further questions on this post or any self-publishing issue? If you're an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and team. Simply create an account (if you haven't already) to request to join the forum and get going. Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center. And if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

On the Publishing for Profit Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Business Adviser Joe Solari discuss essential financial strategies for indie authors. They emphasize realistic budgeting, long-term planning, and understanding brand promise to create sustainable and profitable author businesses. They address misconceptions around rapid release strategies, the impact of survivor bias, and the need for a strategic, patient approach to succeed in the competitive market. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through the essentials of crafting compelling stories that resonate with readers, build trust, and drive action. Revolutionize your email marketing approach by putting values and storytelling at its heart. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this month's Campaigns Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Campaigns Manager Matty Dalrymple discuss ALLi's ongoing campaigns, such as the Big Indie Author Data Drop and the Self-Pub 3 campaign, which focus on improving author incomes through business practices. They also explain how ALLi aims to increase accessibility and inclusivity in publishing through the Self-Publishing for All campaign. Thoughts or further questions on this post or any self-publishing issue? If you're an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and team. Simply create an account (if you haven't already) to request to join the forum and get going. Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center. And if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.

In this episode of the Publishing for Profit podcast stream, ALLI's Australian ambassador and nonfiction adviser, Anna Featherstone, and Director Orna Ross, focus on adding value to your book without adding to costs. Learn tips and tools for lowering the costs of editing and marketing, in particular, without compromising on the quality or impact of your work. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Anna Featherstone is the Australian Ambassador for the Alliance of Independent Authors, co-founder of Bold Authors, a judge of the Australian Business Book Awards, and a member of the Small Press Network (SPN) and Australian Society of Authors (ASA). She also enjoys writing and presenting workshops, and author talks on entrepreneurial writing and publishing.

This episode focuses on the unique challenges faced by multi-genre authors in the self-publishing sector. ALLi Director Orna Ross provides practical solutions and personal examples for targeting different readers, establishing a cohesive brand, maintaining quality across genres, managing reader expectations, and building genre-specific expertise, along with tips for optimizing your time. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.  

What does independence mean for authors in terms of creative and publishing choices? Why is interdependence so important, and how can we be stronger together? Orna Ross and Joanna Penn discuss their ideas. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.  

In this insightful episode, Orna Ross unpacks the ACCESS framework—Attract, Captivate, Connect, Engage, Subscribe, Satisfy—to understand each stage in the process of attracting and ultimately satisfying your readers—in the most creative way possible. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Welcome back to Alchemy for Authors! In this week's episode I chat with international bestseller, award-winning author, and founder of the Alliance of Independent Authors, Orna Ross. Orna shares all about her Go Creative Planning program and how it can bring you closer to your author goals. Other topics we discuss include: ·       The importance and willingness to pivot throughout your author career. ·       Why scheduling more Creative Rest and Play is essential for boosting creativity and productivity. ·       The magic of Free Writing and meditating to move through resistance and blocks. ·       Why it's so important to pay yourself first even when you're not making the big bucks. ·       Why Orna will be using Kickstarter for all her launches going forward, and why you might want to consider doing the same. ·       Why you should always go for the BIG goal! If you've been struggling to achieve the author goals you've set for yourself, or you're feeling overwhelmed and burnt out from doing ALL the things, then this episode might just be the lifeline you've been waiting for. Visit Orna's website here: https://ornaross.com/ Visit Orna's Patreon to learn more about her Go Creative Planning and Kickstart With Me programs, here: https://www.patreon.com/ornaross/ Follow Orna on Instagram here: https://www.instagram.com/ornaross.author/ Learn more about the Alliance of Independent Authors (ALLi) here.  Find out more about Kickstarter here.  Find Russell Nohelty's book Get Your Book Selling On Kickstarter here. If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at https://www.buymeacoffee.com/jobuer. Your support helps me keep this podcast going and is greatly appreciated. Follow me on Instagram: @alchemyforauthors and @jobuerauthor. Join my Alchemy for Authors newsletter and download your FREE copy of Manifestation for Authors here.  If you enjoy Gothic Suspense, you can join my reader's newsletter and download a FREE copy of my short story collection, Between the Shadows, here. You can find all my books at https://jobuer.com or visit https://Books2Read.com/JoBuer for links to your favourite store. Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/

ALLi Director Orna Ross welcomes the Alliance's newly appointed Business Adviser, Joe Solari. Listeners will get an insight into Joe's expertise and innovative vision for the indie publishing industry, followed by a detailed discussion about the upcoming Author Nation conference in Las Vegas, scheduled for November 2024, with early-bird tickets just released. Joe shares his exciting plans for the event, explains how it will differ from the 20Books conference, and what to expect if you attend this largest event in the world for indie authors. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.  

In the latest episode of the Creative Self-Publishing Podcast, ALLi Director Orna Ross explores the innovative potential of Kickstarter for book launches. Sharing her personal experiences, Orna reveals how Kickstarter serves as more than a funding tool, fostering deeper connections with readers and authors. A valuable listen for any self-publisher looking to tap into the creative possibilities of book publishing through crowdfunding. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Today on the ALLi Campaigns Podcast: Collaboration. The Alliance of Independent Authors runs certain core campaigns on an ongoing basis, as well as supporting other campaigns that reach out to us. A campaign doesn't always have to be "yours" to be able to help. Collaboration is everything in campaign work, so here are some recent examples of how we are collaborating. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

We've assembled a dream team of industry luminaries to unravel the key trends and issues that will shape publishing in 2024 and likely impact your author business. Join us as we welcome Mark Coker, chief strategy officer, D2D; Jane Friedman, founder & editor of publishing newsletter The Hot Sheet; Joanna Penn of The Creative Penn Podcast; Dale Roberts of the Self Publishing with Dale Podcast; and Orna Ross, co-founder and director of The Alliance of Independent Authors (ALLi). //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

As we move into another year, Orna Ross and Joanna Penn discuss how they plan for the year ahead and some of the most important trends for indie authors, including the continued rise of direct sales, the impact of generative AI, and more. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Anna Featherstone is the Australian Ambassador for the Alliance of Independent Authors, co-founder of Bold Authors, a judge of the Australian Business Book Awards, and a member of the Small Press Network (SPN) and Australian Society of Authors (ASA). She also enjoys writing and presenting workshops, and author talks on entrepreneurial writing and publishing.

Orna Ross hosts an enlightening discussion on the twenty-one creative planning principles that underlie her creative planning program and extends an invitation to listeners to participate in her big annual creative planning workshop and workbook launch on January 4, 2024. Whether you're a seasoned author or just starting out, this episode offers valuable insights to enhance your creative process and apply it to publishing as well as writing. Tune in to start the journey toward having your most productive and profitable year ever in 2024. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

This week Orna Ross and Campaigns Manager Melissa Addey discuss the second campaign in their roundup of ALLi's advocacy work: SelfPub3. This author business campaign aims to raise the average income for authors and poets through good publishing practices and lobbies and supports the literary and creative industries in providing more publishing skills support and education for authors. You can support this campaign by spreading the truth about self-publishing, and our research surveys and data roundups give you the facts you need to spread pride in being an indie author. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

In today's episode of the Creative Self-Publishing podcast: Creative Tips for Crowdfunding. ALLi Director Orna Ross has successfully funded her Kickstarter project and has learned a great deal about how to approach a campaign from a creative perspective. "Do it in a creative spirit, especially your first one. You don't know what's going to happen." Listen to more of her advice for those just beginning their crowdfunding adventure. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Episode Show Notes In this episode we cover:  Planning as an indie author Maker, manager and marketeer How to plan for 2024 What being a good publisher means Knowing what to measure This week's question is: who or what is inspiring or motivating you at the moment? Recommendation of the week is: The Lies of Locke Lamora by Scott Lynch Apple  Kobo Amazon UK Amazon USA ***this show uses affiliate links Find out more about Orna: Go Creative! Planning Program for Authors & Poets Kickstarter Rebel of the Week is: Helen If you'd like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com Lots of new patrons this week, welcome and thank you to I Heart SapphFic, Kiz Moncrieff, Lyn, Leela Hughes and Brooke T Carr, and thanks to The Blumenkranz Twins for upping their pledge. A big thank you to my existing patrons as well. If you'd like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack   

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and Podcast Producer Howard Lovy discuss crowdfunding your book with Kickstarter. Orna successfully used Kickstarter to fund her book, Go Creative! Planning Program for Authors & Poets. Howard is getting ready to crowdfund a book on fighting antisemitism. Together, they ask and answer questions on strategies for a successful campaign. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Howard Lovy has been a journalist for more than 35 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

Matty Dalrymple talks with Orna Ross about CREATING A REFUGE: CREATIVE PLANNING FOR AUTHORS AND POETS, including what Orna saw that convinced her that writers needed a more holistic approach to planning; the power of linking between your values as an author and the value you offer your readers; drawing deeply on your creative passion and mission as an author and as a publisher; recognize that self-publishing authors must wear three very different hats: that of maker, manager, and marketeer; the importance of incorporating creative rest and play into your weekly plans; encouraging a growth mindset and instituting a pay-yourself-first policy; and the Kickstarter where she pulls all this together for her fellow indie authors. Show notes and transcript at https://bit.ly/TIAP211 Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Orna Ross is a novelist, poet and founder of The Alliance of Independent authors, also known as ALLi. She was also my guest for one of the foundational set of episodes of the podcast—The Seven Processes of Publishing—which, conveniently enough, are episodes 101-107. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.

This week, ALLi Director Orna Ross and Campaigns Manager Melissa Addey discuss ALLi's advocacy work, starting with the Open Up to Indie Authors campaign. This campaign encourages and aids (and occasionally calls out!) the publishing and literary industries to include self-publishing authors in their programs, events, festivals, prizes, listings, and reviews and educates indie authors on what we can do to help ourselves in approaching these opportunities. It's not all about what ALLi does: all indie authors can help with this campaign, find out what a difference three of ALLi's author members recently made by opening up a prestigious author-in-residence opportunity.  Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Melissa Addey has a PhD in creative writing and writes historical fiction set in first-century Rome, eleventh-century Morocco and eighteenth-century China. She runs writing workshops covering both craft and entrepreneurship, most frequently for the British Library. She's also ALLi's campaigns manager, a role in which she loves observing and supporting the vast diversity of self-published authors. Visit her at her website and pick up a free novella.

In today's episode of the Creative Self-Publishing podcast: Metrics of Mastery. Orna Ross delves deep into the nuanced world of measuring creative progress in both writing and publishing. With insights drawn from her own experiences and ALLi members, Orna offers four metrics that reflect genuine growth for an indie author–productivity, platform, profits, and personal satisfaction. Learn how to set meaningful measures and celebrate every milestone. Plus, find out about the third edition of Orna's book Creative Self-Publishing, out now, and her associated planning program. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you're feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you're just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Your first book is often a book of the heart—a book you must write—but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this first episode of the new Publishing for Profit stream: Leveling up your publishing and taking a new turn. Orna Ross introduces Indian author Shanaya Wagh, aka Shana Frost, also an intern at the Alliance of Independent Authors. Both authors, at different stages in their publishing businesses, are leveling up. They discuss what led to their decision, how to know when a change is needed, and how to build a more profitable structure from what you've achieved already. Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Shanaya Wagh writes mysteries based in Scotland under the pen name Shana Frost. Born and raised in India, she is currently completing her MLitt Creative Writing in Scotland and mining the country for new story ideas. Shanaya joined the ALLi team in 2023 as a volunteer intern. She works on editing ALLi's guidebooks and the blog. You can find Shanaya on her website.  

After a production break, Orna Ross, director of the Alliance of Independent Authors, introduces our new podcast lineup. There will be more news, more questions answered, and more inspiration! Take a listen.

As you write, produce, and market a book, you'll draw on different aspects of your creative energy along the way. In this month's Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explore the difference between starting, pushing through, and finishing energies, and how to harness yours for optimal flow through the creative cycle. The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website:  http://www.ornaross.com  

Generative AI is improving rapidly, almost day by day, giving authors unprecedented assistance in writing and publishing books. In this show, Orna and Joanna give an overview of recent advances in generative AI for words, images, and audio, including Alliance of Independent Authors guidelines on copyright and ethical usage and how to use AI tools to improve quality and output. The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com  

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross discusses how to use your creative mission to discover your publishing purpose. Using reflective exercises and free writing, Orna will help you answer: What kind of difference do you want to make as a self-publishing author? What do you want to be known for? Together, we'll illuminate your creative mission. Grab your pen and paper, and let's begin this exciting journey of discovery. The Creative Self-Publishing podcast stream is sponsored by Orna Ross's guidebook: Creative Self-Publishing. You can purchase the book at selfpublishingAdvice.org/creative. ALLI members receive the ebook edition, and all ALLi guidebooks, free. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website:  http://www.ornaross.com Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and Twitter.

Poet, novelist and founder of the Alliance of Independent Authors, Orna Ross, on her career from traditional to indie publishing and what it takes to succeed as an indie author. We talk about the benefits of self-publishing, marketing tips, reaching income goals, the '20 Books to 50k' goal, and why pushing past the 1st book is critical. She also tells us why paying yourself first is so important, even in the early days.*ABOUT ORNA ROSSOrna Ross is a bestselling and award-winning author of historical fiction and inspirational poetry. She is also a creativity facilitator and the founder-director of the Alliance of Independent Authors (ALLi). She has been named one of The Bookseller's Top 100 people in publishing and advocates for self-publishing as an artistic expression and viable business option for authors.*RESOURCESALLi: Alliance of Independent AuthorsJane Friedman: How I Got My Rights BackA Creativist CompendiumACCESS Marketing: Attract, Captivate, Connect, Engage, Subscribe, Satisfy, SellSelf Publishing Advice from ALLIAuthor marketer David GaughranJoanna Penn's The Creative PennVictoria Strauss's Writer Beware Reedsy - for hiring people to help with your self-publishing workCommunity of romance writers who are self-publishing: https://www.independentromance.com20 Books to 50kMark Dawson's Self-Publishing FormulaBryan Cohen - courses on advertisingIngram SparkHow indie publishers can get on AudibleOrna's poetry on Instagram: https://www.instagram.com/ornaross.poetry/Orna's website: https://ornaross.com/Orna's patreon page: https://ornaross.com/become-a-patron/ FOLLOW ORNA ROSSWebsiteInstagram - @ornaross.poetry*For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.comFor free writing sessions, join free Writers' Hours: writershour.com *FOLLOW LONDON WRITERS' SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you're enjoying this show, please rate and review this show!

“If you just keep writing/querying/marketing/etc you will eventually be successful. Just don't give up.” We've all heard a variation of this, but what if it isn't true? When is quitting worthwhile? Joanna Penn and Orna Ross discuss Quit: The Power of Knowing When To Walk Away by Annie Duke and give examples of what they […] The post What Do You Need To Quit? With Joanna Penn And Orna Ross first appeared on The Creative Penn.