Podcasts about author marketing

For the 50th episode of Queen Raffy's Space, I sat down with Fausat Omolara Ayinla, Nigerian author, storyteller, publisher, and creator of the Storytelling Advantage Framework, to talk about the power of stories and the journey behind writing them.We explore how she discovered her love for writing, why children's literature and historical fiction have become her signature genres, and how she develops memorable characters that stay with readers long after they've finished her books. Fausat also shares her passion for audiobooks, why authentic voices matter in storytelling, and the creative process behind bringing her stories to life in audio.Beyond writing, we discuss the realities of being an author—from self-publishing and the challenges of the literary world to the ongoing conversation around book piracy and the growing influence of book influencers. She also shares the vision behind her Storytelling Advantage Framework and how storytelling can become a powerful tool for authors, professionals, entrepreneurs, and anyone looking to communicate with greater impact.Whether you're an aspiring writer, an avid reader, or simply someone who appreciates the power of a well-told story, this conversation offers thoughtful insights into the craft, business, and impact of storytelling.Connect with Fausat Omolara Ayinla:Butterfly Cre8tive (Publishing): https://butterflycre8tive.comAdventures of Bobo: https://adventuresofbobo.comThe Storytelling Advantage Newsletter (LinkedIn): https://www.linkedin.com/newsletters/the-storytelling-advantage-7473641491983327232Instagram: https://www.instagram.com/kweenlahrah

Tikiri Herath is the award-winning author who went from working in federal intelligence to writing her own worlds of suspenseful thrillers. Changing careers can be an intimidating prospect, but Tikiri took a new path and built a thriving author business along the way. This week, we'll discuss: • Pivoting mid-career from corporate work to full time novelist. • Running indie author-dom as a business. • Writing thrillers with strong female leads. //Draft2Digital is where you grow your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Send us Fan MailEveryone tells authors they need a platform—but what does that actually mean in today's publishing landscape?In this episode of Talking Book Publishing, Kathleen and Adanna sit down with podcasting and content marketing expert Tracy Hazzard to unpack what an effective author platform looks like today. Tracy explains why social media followers aren't the same as a true platform, why your website should serve as the foundation of your marketing, and how creating consistent content can build lasting authority that continues working long after a single post disappears from a social feed.The conversation also explores practical ways authors can begin building a platform before their book launches. From choosing the right content format—whether that's blogging, podcasting, video, or Substack—to establishing a consistent publishing rhythm, Tracy shares actionable strategies that help authors attract readers, increase discoverability, and build credibility in an increasingly competitive marketplace. If you've ever wondered where to start with book marketing, this episode offers a clear roadmap focused on building your audience rather than chasing algorithms.In this episode, you'll learn: Why your website—not social media—is the foundation of your author platform.  The difference between building followers and building an audience you own.  How consistent content improves discoverability and builds authority.  Why authors should choose the content format they enjoy most.  Practical first steps for creating a sustainable marketing platform before your book launches.Connect With UsKathleen: kathleenkaiser.comAdanna: maddannastudio.comPodcast listeners receive a special 20% off all ProBookLaunch products. Use code TBPLISTENER20 at checkout.Have a topic or guest suggestion?Email us at podcast@talkingbookpublishing.todayJoin the conversation on Instagram: @writerspubsnet

Are you wondering if entering your manuscript in book awards is truly worth the effort? Join host Juliet Clark as she sits down with the founder of Black Château Enterprises and The BookFest®, Desireé Duffy, to uncover the true value of recognition in the publishing industry. They discuss why awards matter, how to navigate the submission process, and common pitfalls authors face when promoting their work. Desireé offers expert insights into building a sustainable author platform and the evolving role of AI in the writing process. Discover how to bridge the gap between being a writer and connecting with readers in this insightful conversation about the current landscape of the book world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Amy Award is a spicy romance author who believes that all bodies are beautiful and deserve their own love stories with Happy Ever Afters. This week, she joins us for a deep dive on building connections with fans. You'll learn:  • Why direct author-reader connection is indie authors' secret superpower • Proven strategies for turning casual readers into lifelong superfans • How Amy built a devoted community — and what you can steal from her playbook //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Your ideal readers may already be looking for your book. So why aren't they buying it?The answer may surprise you.Most authors write and market to people who think just like they do. It feels natural. Unfortunately, it also means they're unintentionally overlooking a large part of their audience.This week's guest is Sheila Glazov, award-winning author, internationally recognized personality expert, and creator of the Brain Color Method. She shares how understanding the different ways people think, communicate, and make decisions can completely change the way you market your book.Imagine knowing why one reader is motivated by facts, another by relationships, another by creativity, and another by action. When you understand these differences, your marketing becomes more effective because you're speaking your readers' language, not just your own.Whether you're writing website copy, networking, speaking, or promoting your book, Sheila offers practical ideas you can start using immediately.In this episode you'll discover:Why your marketing may only be attracting people who think like you. Learn how to spot the readers you're unintentionally leaving behind.The simple shift that helps your book appeal to more people without changing your message. Reach different personality types while staying authentic.How the four Brain Colors influence buying decisions. Discover why some readers want facts, others want stories, and others want possibilities before they say yes.Why knowing your own Brain Color could become your greatest marketing advantage. Your strengths can help you shine, but they can also create blind spots.How to build stronger relationships everywhere you market your book. Sheila shares a memorable strategy that can improve networking, conversations, and even difficult situations.If you've ever wondered why your message resonates with some people but falls flat with others, this conversation could change the way you think about book marketing forever.Tune in for a fresh approach to audience connection and actionable advice you can use today.Here's how to connect with Sheila:Buy your copy of What Color Is Your Brain? Website: https://www.sheilaglzov.comFacebook: https://www.facebook.com/sheilaglazov/LinkedIn: https://www.linkedin.com/in/sheila-n-glazovaa96237 Instagram: https://www.instagram.com/sheilaglazov/Blue Sky Social:https://bsky.app/profile/authorsheilaglazov.bsky.social*************************************************************************What Should I Do When Book Marketing Feels Overwhelming?You poured your heart into writing your book because you wanted to make a difference. It deserves to be discovered.If marketing feels confusing, frustrating, or like you're spinning your wheels, the Author Influencer Circle will help you build authority, attract opportunities, and market your book with clarity and confidence.Learn more about the Author Influencer Circle and discover how your book can open doors to speaking, clients, partnerships, and meaningful income.*************************************************************************

Romance Writers of America® (RWA) has a long history of advancing the common interests of career-focused romance writers through networking and advocacy and by increasing public awareness of the romance genre.  In this conversation you'll learn about:  • The RWA's historic mission of uplifting the romance genre  • The many ways RWA helps career-minded romance authors advance their careers  • What's in store for next month's RWA Annual Conference //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

On this inspiring episode of Authority on Demand Podcast (formerly Authors On Mission Podcast), host Danielle Hutchinson sits down with Rachel Allen—author, copywriter, and entrepreneur—to discuss why most marketing advice fails and what actually helps authors succeed.Drawing from her upcoming memoir Batshit and a career spanning 21 countries, Rachel shares practical lessons on writing, marketing, and building a business rooted in authenticity.Key Takeaways:• Focus on what you can control: product and audience.• Choose 1–2 marketing platforms and stay consistent.• Build genuine relationships before you need them.• Save off-topic ideas in a “parking lot” for future projects.• Start messy—progress beats perfection.Success doesn't come from doing everything—it comes from doing the right things consistently. If you're feeling overwhelmed by marketing or stuck in your writing journey, focus on your next small step. Create meaningful work, serve your audience well, and trust that steady effort compounds over time.Connect with Rachel Allen :Email: rachel@boltfromthebluecopywriting.comLinkedIn: https://www.linkedin.com/in/rachelallenwrites/Instagram: https://www.instagram.com/boltfromthebluecopywritingWebsite: https://www.boltfromthebluecopywriting.com/Dive into the journeys of standout experts exploring how their books and speaking platforms helped them carve out their own Category of One in Authority On Demand Podcast (formerly Authors On Mission Podcast):Youtube - https://www.youtube.com/@authorityondemandFacebook - https://www.facebook.com/authorityondemand/Instagram - https://www.instagram.com/authority_on_demand/LinkedIn-https://www.linkedin.com/company/authorityondemandcompany/Captivate - https://feeds.captivate.fm/authorityondemand/#AuthorityOnDemand #AuthorsOnMission #RachelAllen #AuthorMarketing #BookMarketing #WritingTips #MemoirWriting #PersonalBranding #ThoughtLeadership #Entrepreneurship #AuthorLife #Publishing #ContentMarketing #BusinessGrowth

NYT Bestselling Author Alessandra Torre and co-founder of Inkers Con joins us to discuss opportunities authors should be considering in 2026. In this episode, we'll learn: • 3 areas where authors should focus their efforts from 7x NYT bestsellling author Alessandra Torre • What's in store at Inkers Con 2026, a premier online author conference and one of the only conferences to offer a money-back guarantee  • Challenges and Opportunities for authors in 2026 //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

As authors, we strive for success, but without the right mindset, it can be impossible to build a sustainable author career. Russell Nohelty of Hapitalist joins us to discuss how authors can find career success without sacrificing joy.  In this week's episode, you'll learn:  • The importance of balancing passion and business.  • The Philosophy behind Hapitalist.  • How to build a serious author career without taking yourself too seriously. //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Lexi, Nick, and Mark from the Draft2Digital Team is here to answer author questions about publishing, best practices, and distributing your books with Draft2Digital. //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way. • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

This week on Craft&Connect we continue our chat about Ideal Readers, this time focusing on where to find themIf you missed the worksheet from last marketing episode, you can find that here: https://docs.google.com/document/d/1kBQ9FpRY0EztvNELzTCqFb0q7N3AuMIf/copyThe worksheet for this week is here: https://docs.google.com/document/d/1pDpNfIl08-IZUyKXakWhBq6zCM6jWq9f/copyCheck out Bookfunnel.com, Storyoriginapp.com and bookclicker.com as places to look for collaboration with authors. If you haven't started your author newsletter, I have a mini-course on how to do that and how to use it to discover other authors and readers. You can find that here for just $17. https://www.curios.com/c/V148YLSign up for the next Craft&Connect LIVE on June 12, 3pm EST here: https://tidycal.com/writeyourlife/craft-and-connect-live-q2Find out more about Becky at https://www.beckythebookcoach.com/Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

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Send us Fan MailIn this inspiring episode of Living the Dream with Curveball, we sit down with Lana Mcara, the founder of Vendera Publishing and an international bestselling author. With over 50 books and more than a million copies sold, Lana shares her incredible journey from a reluctant writer to a passionate educator in the world of fiction. Discover how she transitioned from hating writing in school to becoming a sought-after ghostwriter and writing teacher. Lana discusses the current landscape of publishing, the impact of AI on creativity, and the importance of genuine human connection in an increasingly digital world. She emphasizes the need for authors to view themselves as career writers rather than just book sellers, offering invaluable insights on marketing and building a lasting literary career. Tune in to learn about her unique publishing model that prioritizes author control and creativity, along with exciting upcoming projects from Vendela Publishing, including cookbooks and memoirs that reflect diverse experiences and perspectives. This episode is a treasure trove of wisdom for aspiring authors and seasoned writers alike, reminding us all to honor our calling and embrace the journey of storytelling.For more information on Lana Mcara and her work, visit www.vendelapublishing.com.Support the showSupport the show

What if your book isn't the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week's guest, Dr. Lee Baucom, has spent more than two decades turning books into thriving businesses — and he's sharing exactly how it works. A bestselling author of seven books and creator of the Book to Business Blueprint, Lee explains how to shift your thinking from “selling copies” to building a complete ecosystem around your message. When your book becomes the backbone of your authority and offers, new doors open. In this conversation, we explore how successful authors design businesses that grow from their books, stay focused on meaningful opportunities, and avoid the distractions that derail momentum. If you're a coach, consultant, or expert who wants your book to generate more than royalties, this episode will expand what you see as possible. What You'll Discover: Why your book should be treated as a foundation, not a finish lineHow authorship instantly elevates authority and credibilityWays to design a business that grows naturally from your bookWhy readers are looking for solutions, not simply a book to readHow to use feedback to spot real opportunities and ignore distractionsPractical ways to turn your message into scalable offers and programsA well-positioned book can support your speaking, programs, and long-term growth for years to come. The key is knowing how to build around it with intention. Tune in now to discover how your book can become the backbone of a business that continues to grow, evolve, and create impact long after publication.Here's how to download your copy of Lee's Business to Business Blueprint*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the GameIf you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.Podcast Connections gets you in front of the audiences who need your message and your expertise.Contact them at PodcastConnections.co*************************************************************************

Marvin brings over 10 years of experience in book publishing and growth marketing. Now, with his new company AuthorScale, he and his team are developing cutting-edge tools to help indie authors leverage technology to revolutionize their book marketing.  //Draft2Digital is where you start your Indie Author Career//   Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.   We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.   • Get started now: https://draft2digital.com/ • Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog   • Promote your books with our Universal Book Links from Books2Read: https://books2read.com   Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

This week Becky and I talk about the Core Marketing Values, why they're important and how to choose them. I'm the guinea pig this week. Let's see how I do!Every third Monday of every month, Becky Grogan (https://www.beckythebookcoach.com/) will be joining me to talk about book marketing. Sign up for the first Craft&Connect live here: https://tidycal.com/writeyourlife/craft-and-connect-live-march-24Get the author newsletter mini course FREE just this week here: https://www.curios.com/c/V148YLMarketing is NOT just social media, but we will be talking about social media. If you don't have anything set up and want to get things moving, you can check out these Youtube videos for setting up Instagram and TikTok:https://youtu.be/j4nBDjsyGZ0?si=XsSVq_hbiLSaxSAMhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwjhttps://youtu.be/KJeU6SP548w?si=hWB6IgopanEdvGwj

Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don't follow. This week's guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build profitable platforms around their expertise. We explore what really creates revenue, why mindset often blocks momentum, and how to promote your work without feeling pushy or inauthentic. Katrena also shares her concept of becoming a “multivert” — blending the strengths of introverts and extroverts to create visibility, credibility, and income. If your goal is not only to sell books but to build a thriving author business, this episode will shift how you think about your role, your message, and your next move. What You'll Discover: Why book royalties are rarely the main income stream for successful authorsThe seven revenue pathways your book can unlockHow hidden mindset blocks keep talented authors playing smallA natural approach to promotion that feels aligned, not salesyWhat it means to become a “multivert” and why it mattersHow to turn your book into a gateway for speaking, programs, and premium opportunitiesYour book can be more than a published achievement. It can become the engine that drives your authority, visibility, and income. Tune in now to learn how to step out from behind the pages and build an author platform designed for long-term success.Here's how to connect with Katrena:Free discovery sessionWebsiteEmailLinkedInFaceBookInstagram *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Susan shares crucial tips for authors, such as identifying target audiences, leveraging niche markets, and utilizing bulk book sales. She also discusses marketing techniques, including podcasting, writing for industry blogs, and building relationships with complementary companies. Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and niche marketing expert who has carved her niche by helping companies worldwide get the most out of attending trade shows and industry events.

What if your book wasn't the end of the journey, but the doorway to the stage?If you're a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week's guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to the conversation.In this episode, Jim breaks down how authors can turn their books into powerful speaking platforms—without being born a “natural speaker” or waiting for perfect conditions. He shares how he transitioned from coach to speaker, the systems he relies on, and why the stage is one of the fastest ways to build authority and expand your reach.Key takeaways:Why great speakers aren't born—and what that means for you The mindset shift that turns speaking from a fear into a skill you can intentionally build.A simple framework that makes talks land every time The SPEAC system Jim relies on to open strong, keep attention, and close with purpose—without sounding scripted.How your book quietly holds multiple speeches inside it A practical way to extract talks, workshops, and keynotes from what you've already written.The subtle shift that makes audiences lean in How to stop presenting to an audience and start creating an experience they feel part of.The overlooked conversations that lead to repeat invitations Why what happens before and after the talk often matters more than the presentation itself.Listen to this episode if you want to see how your book can move beyond the page, and start opening doors on the stage.Here's how to connect with Coach Jim:WebsiteFaceBookLinkedInInstagram X (formerly Twitter) *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

We hit Episode 100 here at Love Learning You™ and we're celebrating with Marla Echols! Author, educator of the heart, and joy curator extraordinaire. This is 35 minutes of pure laughter, real talk, and the vulnerability we rarely see in author spaces.Here's what we're tackling: How do you market yourself as an author when you don't have it all figured out? Spoiler alert: neither of us do. But that's what makes this conversation so refreshing.

Send us a textTry CrewfictionTired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses.We start with the foundation: a clean, fast author website that imports your Amazon titles in minutes and centers the details readers actually search for—your genre and tropes. That simple shift supercharges discoverability and credibility, especially when paired with a custom domain. From there, we talk practical SEO, from search-friendly page structure and page speed to leveraging a content ecosystem that pushes your pen name and books higher in results. You'll hear how curated reviews, link-in-bio consolidation, and clear calls to action turn casual browsers into subscribers.Then we dive into list growth and retention. Reader magnets—prequels, deleted scenes, bonus epilogues—sit front and center and feed a welcome sequence that builds trust. Sam shares how CrewFiction's fiction-first newsletter platform gives you story-driven templates and launch workflows so you're never stuck wondering what to write. We also explore collaboration: finding authors with matching tropes for swaps and promos, using a searchable directory to align audiences, and tracking what works with built-in analytics, tagging, and segmentation for ARCs, superfans, and new readers.If you want a simpler way to get discovered, collect emails, and sell more books without burning out, this conversation hands you the toolkit. Subscribe for more auMy Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

In this episode of the Authors On Mission Podcast, host Danielle Hutchinson sits down with Mitch Carson to explore why post-publication marketing is essential and how network TV appearances can serve as the “golden key” for authors seeking credibility and influence.Mitch shares powerful insights on how authors can transform their books into opportunities for media exposure and business growth. Key tips include:

Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You're not alone. And more importantly, you're not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence.You'll learn why most authors struggle because they blur the line between marketing and selling, and how separating the two instantly brings focus. We also discuss why understanding your niche and your competition saves time, money, and frustration before you promote anything.We explore simple ways to build momentum using content, partnerships, and small tests that show you what works without blowing your budget. You'll hear how to create early interest, activate your existing network, and make your launch work harder.In this episode, you'll discover:• What your competitors can teach you (without copying them) One quick audit that reveals how to position your book more clearly.• Why most content fails and how to fix it How simple offers and funnels turn attention into real interest.• The hidden purpose of a pre-launch It's not about hype. It's about momentum and visibility that lasts.• Why reviews are easier than you think How repetition, follow-up, and volume do the heavy lifting for you.If you want a simpler, smarter way to market your book and stop guessing what might work, this episode gives you a clear place to start.Here's how to connect with Jason:LinkedIn  YouTube Website*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Send us a textIn this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth. We discuss:The Neuroscience Behind MessagingThe brain's 3-part filter: croc brain (hook), midbrain (status/social proof), cerebral cortex (content) Why most marketers skip the midbrain step—and lose trust fast How attention is expensive, so your message needs to re-earn focus every few minutesProgress Over Perfection in MarketingWhy waiting until you're “ready” keeps you stuck How real market feedback beats imagined feedback every time The power of launching messy and refining as you goSkin in the Game MarketingWhy totally free offers often get ignored How even a small payment creates commitment and consistency Aurora's “free book + small shipping cost” test that generated $250K in 90 daysBooks as Business Growth ToolsWhy being an author instantly boosts perceived status The surprising truth: best-selling authors earn most revenue from back-end offers, not book sales How a book opens doors to speaking, consulting, coaching, and trainingStorytelling That Sticks (and Converts)Why humans are wired to learn and survive through stories Aurora's “Hell to Heaven” story blueprint for simple, high-impact marketing How stories help handle objections without pushing or over-explainingAurora's Biggest Marketing LessonWhy a strong YES requires a strong NO The importance of choosing ideal clients you can confidently help get a 10x return Letting go of energy-drainers and misaligned opportunities to protect your businessConnect with Aurora Winter:Gift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.comAurora Winter Website: https://www.aurorawinter.comSame Page Publishing: https://www.samepagepublishing.comMarketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglKTurn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYbMagic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6UmLinkedIn: https://linkedin.com/in/AuroraWinterYouTube: https://www.y Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.Inside this episode:Why “middle of the road” marketing kills momentumHow to craft a viewpoint that challenges and connectsWhy giving away your best ideas builds unstoppable trustThe exact prompts that unlock your unique brand voiceHow to build loyal fans before they ever buy your bookGet ready to workshop your way to visibility, credibility, and true brand power. David Newman doesn't just talk strategy—he shows you how to own your space.This episode is your permission to stand out and stay unforgettable.Here's how to connect with David and claim your Market Eminence toolkit LinkedIn Instagram FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take control of your own audio.Inside this episode:• Why audio builds deeper trust than the page Listeners let you into their daily life. Your voice creates loyalty that silent words cannot match.• The truth about narrating your own book Authentic? Yes. Easy? No. Todd explains how to decide if you should grab the mic or hire a pro.• The hidden hurdles no one warns authors about Voice fatigue, messy edits, tiny home studios, and the mental chatter that tells you to quit.• A simple path to voice confidence Todd's exercises help you hear your voice without cringing and build a sound that fits your message.• The marketing edge most authors ignore Audiobooks open new sales channels. Readers expect them. Skipping audio leaves money on the table.If you want your book to travel farther, your voice may be the key. Todd shows you how to tap into it and turn narration into one of your strongest assets.Here's how to connect with Todd:Download his free listener gift:3-Step Guide to Create Your Own Professional Sounding AudiobookWebstite FaceBook *************************************************************************The 90-Day Bulk Book Breakthrough Your nonfiction book deserves more than random visibility. Bulk buyers don't reward effort. They reward clarity. If your message is blurry, organizations ignore you. The 90-Day Bulk Book Breakthrough Bundle fixes that with a sharp message, proven outreach templates, and a simple plan that gets real opportunities. Plus a private 30-minute coaching session to steer your strategy. Only 25 spots. $97 (80% discount) Claim yours before they're gone.

Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home.If the hustle game drains you, or you feel overshadowed by louder authors, this conversation opens a different door. One built on ease, clarity, and truth.Key Takeaways:• Define success your way. What happens when you stop following the “shoulds” and create success on your own terms?• Honor your capacity. What if your energy—exactly as it is—could become your biggest advantage?• Use the Rooted Method. How would your author life change if you only planned 90 days at a time?• Trust intuitive signals. Ever wonder what those quiet nudges are trying to tell you?• Choose aligned marketing. What if the most effective marketing plan is the one that feels good to you?Listen now to learn how to step into marketing that feels like you. The momentum and peace of mind you want are waiting on the other side of alignment.Here's how to connect with Chelsea and download her free listener gift:3 Simple Ways to Use Intuition in Your Business DecisionsWebsiteLinkedInInstagramFacebook*************************************************************************Want to get smart about book awards? Most authors skip them. Big mistake! My colleague Carol Abrahamson has cracked the book-award code, and her masterclass replay is packed with the insider info you never hear in publishing. You'll learn: • Why awards boost credibility more than bestseller badges • How older books can still win • What judges actually look for • Why awards are easier (and cheaper) to apply for than you think • How to find the right awards for your book If you want your book to open doors, spark opportunities and elevate your authority, you need this replay.

What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what's next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and create impact in 2026 and beyond.You'll walk away seeing your book—and your marketing—in a whole new light.What You'll Learn:AI With a Human Heart: How to use artificial intelligence to make your readers feel genuinely seen, not sold to.Community as Currency: Why the smartest authors are building movements, not just mailing lists—and how to start yours.Micro Moments, Massive Impact: The power of small, immersive experiences that make your message unforgettable.The Return of Authenticity: Why human connection is the new algorithm—and the ultimate book marketing advantage.More than a celebration, this episode offers a front-row seat to the future of nonfiction book marketing.Tune in to discover how to position your message, grow your influence, and make your book matter more than ever.*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week's guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse.You'll explore the real decisions authors face, whether to narrate your own story, when to bring in a professional, and how AI voices are transforming audiobooks. MaryCatherine shares insider tips for confident recording and shows how to turn your finished audiobook into irresistible marketing assets that keep working long after your book launch.Here's what you'll discover:Who should narrate your audiobook: When your authentic voice builds trust and when a pro adds polish.The truth about DIY narration: What it really takes, from setup to stamina, to deliver a high-quality performance.Why audiobooks are exploding: How offering an audio version expands your reach and strengthens your reader connection.AI voices decoded: Where artificial narration helps, where it falls flat, and how to keep your story's soul intact.Marketing magic with audio: Creative ways to use short clips as teasers, trailers, and shareable soundbites that attract new listeners.Tune in and learn how to bring your message to life through sound, and make your audiobook your next big brand asset.Here's how to connect with MaryCatherine to book your free consultation:WebsiteLinkedInInstagram*************************************************************************From Idea to Impact: Your Book Proposal & Marketing Map Turn your book idea into a market-ready plan! In this live working session, you'll shape your proposal, define your audience, and build a marketing map that drives real results. Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal. Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

In this insightful episode of Talking Book Publishing, hosts Kathleen and Adanna welcome Mary Vensel White, author, editor, publisher, and Orange County president of the California Writers Club. Mary shares her multidimensional expertise in publishing and digs into one of the most elusive topics for authors: book marketing. She brings a refreshingly honest and practical perspective on the importance of market research, knowing your genre, identifying comparable titles, and how all of that plays into placing your book in the right hands.Listeners will walk away with a deeper understanding of how cover design influences buying decisions, the power of ebook promotions (even free ones!), and why setting a budget and timeline early in the writing process is crucial. Mary and the hosts also explore effective low-budget marketing, the evolving role of social media, and how to reach readers in both digital and physical spaces. Whether you're a debut indie author or a seasoned writer looking to update your strategies, this episode is packed with actionable advice that cuts through the noise.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Think book awards are only about bragging rights? Think again.This week's guest expert, Carol Abrahamson, knows the power of book awards. She's the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, you'll discover:Why book awards matter: They're more than shiny seals—they can drive sales, boost authority, and attract new opportunities.How to choose wisely: Not all awards are worth it. Learn what to look for (and what to skip) to get the best return on your entry fees.The hidden opportunity for older books: Many awards accept backlist titles—giving your book a second life.How to turn a win into marketing gold: From email signatures to media pitches, Carol explains how to make your “award-winning author” status work hard for you.The truth behind the myths: Awards aren't random or automatic—you apply strategically to get results that last longer than bestseller buzz.If you've ever wondered whether entering awards is worth your time, this conversation will change your mind—and maybe your marketing plan.Here's how to connect with Carol:Free Report: 22 Free Nearly Free Ways to Promote Your Award-Winning BookWebsiteLinkedin*************************************************************************Your face everywhereTired of stressful photo shoots, fake smiles, and sky-high prices? AuthorHeadshots changes the game. Upload your photos and get hundreds of professional, authentic images—ready in minutes. ✅ Polished headshots for profiles and press kits✅ Creative portraits that connect with readers✅ Consistent visuals for quotes, videos, and newsletters✅ Even character images straight from your books No waiting. No awkward posing. No big bills.Just you—and your stories—brought to life. Click here to watch the demo and get started today

What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You'll discover how to turn it into a launchpad for income, influence, and long-term success.Aurora shares how to use your book as a lead magnet that attracts clients, opens doors to speaking gigs, and helps you test new business ideas, even if you don't have a big following. You'll learn how simple mindset shifts and smart marketing moves can unlock opportunities you may never have considered.Key TakeawaysBuild Instant Authority Your book makes you the expert. Use it to attract dream clients and speaking invitations.Think Beyond the Pages See your book as a starting point for deeper relationships, new ventures, and bigger impact.Get Found Everywhere Learn how to show up on Amazon, YouTube, and even AI search tools. There's no need for a big following.Market in Motion Discover creative ways to use video ads and short YouTube clips to reach more readers and stand out online.If you're ready to plant the seeds for long-term impact, tune in and learn how to turn your book into the business and legacy it was meant to be.Here's how to connect with Aurora:WebsiteLinkedInYouTubeLinktreeInstagram*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Is your author website quietly sabotaging your book sales?This week's episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who's mastered the art of driving authentic, sustainable website traffic. In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You'll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.Key Takeaways1. Grab Attention in 3 Seconds Hook visitors fast with a homepage that clearly states the problem you solve and offers a can't-miss freebie.2. Lead Magnets That Work Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.3. The Four Traffic Pillars Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).4. Play to Your Strengths Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.5. Turn Clicks into Fans Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.If you've ever wondered why your website traffic isn't translating into sales, this episode is your wake-up call.Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.Here's how to connect with Carolyn:WebsiteLinkedIn The Funnel Mapping Strategy Call*************************************************************************You're one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert's Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

KDP just expanded its print distribution to new global markets, giving authors more reach than ever before. Meanwhile, Amazon Ads opened up Sponsored Brands access for every author, even if you only have one book. There's also plenty happening around the publishing world, from major events to author opportunities you won't want to miss. Tune in for the latest industry updates, insights, and surprises in this week's Self-Publishing News. The Final 3: Your Publishing Playbook, Rewritten (Kickstarter) - https://DaleLinks.com/Kickstarter MK Williams - https://1mkwilliams.com/ KDP Forum: Distribute your print books in the Republic of Ireland and Belgium marketplaces - https://www.kdpcommunity.com/s/article/Distribute-your-print-books-in-the-Republic-of-Ireland-and-Belgium-marketplaces?language=en_US&forum=KDP%20Forum Book Bounty:

Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter your budget or connections.You'll hear how to:Plant publicity seeds early so you're not scrambling at launch.Own your role—why even traditionally published authors can't sit back and wait.Leverage smaller outlets like podcasts, niche publications, and local media for outsized impact.Pitch like a pro with short, story-driven angles that grab attention fast.Stay organized with a simple system that turns outreach chaos into clarity.Leah makes publicity feel doable, even for first-time authors, with a step-by-step roadmap to get your book in front of the media who matter.Tune in now to listen to Leah's wisdom.Here's how to connect with Leah:WebsiteLinkedIn*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Worried about your KDP Select reads dropping to zero? Some authors are reporting strange behavior inside Kindle Unlimited, while a major AI lawsuit involving $1.5 billion hits a possible roadblock. Plus, new tools for library discoverability, podcast interviews that don't sell books, and surprising updates from the review and marketing world. It's a packed week of self-publishing news you don't want to miss. The Final 3 Kickstarter - https://DaleLinks.com/Kickstarter KDP Community: KENP Reads Dropped to Zero Since Aug 14 — Anyone Else? - https://www.kdpcommunity.com/s/question/0D5at00000OJ6NTCA1/kenp-reads-dropped-to-zero-since-aug-14-anyone-else?language=en_US&t=1757978262334 Anthropic Lawsuit: Judge Is Unhappy about the Details of $1.5 Billion Settlement (source: The Bottom Line) - https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/  Books by Bots - https://americanlibrariesmagazine.org/2025/09/02/books-by-bots/  ALLi Podcast: Libby App Releases Inspire Me AI Tool - https://selfpublishingadvice.org/podcast-inspire-me/  Writer Beware: Protecting Intellectual Property: What Writers Need to Know About Copyright - https://writerbeware.blog/2025/09/12/protecting-intellectual-property-what-writers-need-to-know-about-copyright/  The Jay Shetty Effect (Or Lack Thereof) - https://michelleglogovac.substack.com/p/the-jay-shetty-effect-or-lack-thereof  ProWritingAid: Novel November - https://dalelinks.com/novnov (affiliate link) Get Authentic Book Reviews - https://GetAuthenticBookReviews.com  Why Most Authors Waste Their Back Matter (and How to Fix It) - https://youtu.be/UgQNGZgOiQw?si=-gjXpu1Y98z8q4gr  SPTT 094 – Mastering Self-Publishing and Starting Over with Fiction - https://youtu.be/ceZdgmTZtcc?si=dZluHaCnEV6L2tmx  Tertulia for Authors - http://DaleLinks.com/Tertulia (affiliate link) Book Marketing that Works: Insights from Dale L. Roberts - https://streamyard.com/watch/ujr67ajAi499  ALLi's 2025 Author Income Survey - https://allianceindependentauthors.org/survey Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships  Join Me on Discord - https://DaleLinks.com/Discord  Check out my main YouTube channel  - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Think you're not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You'll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book.You'll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor that feels natural. You'll also learn how to test your jokes, avoid cultural missteps, and develop your funny side—even if it doesn't come easy.In this episode you'll discover:Everyday humor: How to turn real-life mishaps into story goldPage vs. stage: Why writing jokes can be easier than delivering them liveSmart sensitivity: Keep humor kind, relatable, and culturally awareBuild your funny muscle: Practical ways to practice and sharpen your humorIf you want your readers to laugh, connect, and remember your work, this episode is your guide.Here's how to connect with Gina:Go to Gina's Website to request a free bookmark and a signed bookplate.LinkedIn: https://www.linkedin.com/in/ginaramseyFaceBook: https://www.facebook.com/ginaramsey429Instagram: https://www.instagram.com/@ginaramsey429Gina's books: Burnt Gloveboxes II: Embracing Life When It Goes Up in Flames*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

KDP has quietly confirmed a huge change to the Select program, and we've got the update. Plus, big audiobook news from ElevenLabs, a lifetime discount on Authorbase, and a special report from Jane Friedman on the past decade of publishing. All that and more in the Self-Publishing News for September 9, 2025. The Final 3: Your Publishing Playbook, Rewritten - https://DaleLinks.com/Kickstarter Email Marketing for Books - https://DaleLinks.com/EmailBook  Sources: KDP: How to enroll in KDP Select - https://kdp.amazon.com/en_US/help/topic/GD9PMU58BV24QFZ7#enroll Kindlepreneur: ghost categories. - https://kindlepreneur.com/how-to-choose-the-best-kindle-ebook-kdp-category/ Publisher Rocket - https://DaleLinks.com/Rocket (affiliate link)  Amazon Ads - https://advertising.amazon.com Writer Beware: If Your Publisher Promised to Register Your Copyright, Check Your Registration Now - https://writerbeware.blog/2025/08/29/if-your-publisher-promised-to-register-your-copyright-check-your-registration-now Jane Friedman: How Publishing Has Changed Since 2015 - https://janefriedman.com/how-publishing-has-changed-since-2015/  GeniusLink - https://DaleLinks.com/Genius (affiliate link) ALLi's 2025 Author Income Survey - https://allianceindependentauthors.org/survey (deadline September 17, 2025) MailerLite: Free plan update: What you need to know - https://www.mailerlite.com/help/free-plan-update-faq MailerLite - https://dalelinks.com/mailerlite (affiliate link) Author Nation - https://DaleLinks.com/AuthorNation (affiliate link)  ElevenReader - https://elevenreader.io/ AuthorBase - https://DaleLinks.com/AuthorBase (affiliate link) Lock in 20% off for life till September 30th.  September 2025: Creating Multiple Income Streams from Your Book - https://twinflamesstudios.com/monetize?partnerid=r1397 (affiliate link) Draft2Digital's Self-Publishing Insider: Catching Up with Dale Roberts - https://www.youtube.com/live/WRG4SfnhDKg?si=JY2_3R4oSxEeCSlv Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@dalelroberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Adrienne Giordano is a certified life coach and USA Today bestselling author of over forty novels. Adrienne's experience from over 30 years in writing, marketing and client service helps her empower clients with personalized coaching that fosters growth and accountability. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You'll get the inside track on today's publishing options: traditional, self, and hybrid. More important, you'll learn how to pick the path that fits your goals, and how to turn your book into something bigger.Find out why the smartest authors start marketing long before launch, how a clear target audience changes everything, and why your book might be your best tool for landing speaking gigs, consulting clients, and global deals.In this episode you'll discover how to...Pick your path: The real-world pros and cons of each publishing modelAvoid the launch trap: Why most books flop—and what to do insteadMake your book work harder: Get more than sales—get leads, stages, and dealsGrow before you go live: Build your audience early and connect like a proIf you want your book to do more than sit on a shelf, hit the play button now!Here's how to connect with Naren:WebsiteEmailLinkedIn - NarenLinkedIn - Amplify PublishingInstagram*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Sarah Elisabeth Sawyer is an author, writing instructor, and host of The Confident Fiction Author podcast. She's published nineteen books–eleven of which were written solely by dictation. She hosts two author courses, Fiction Writing: American Indians, which equips authors to write authentic stories that honor Native American history and culture, and Fictation™ Digital Course, which takes authors through the exact process of mastering dictation to write fiction. Join us as she talks about how authors can use dictation in their writing process and the benefits it offers!//Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Think AI can't sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Jason Jones is the founder of Jones Literary, a longtime Nashville publicity firm, working with authors, experts, publishers and media around the world. With over twenty five years of experience in public relations, Jason joins us to talk about how authors should be using public relations, as well as his Local PR Toolkit. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

What if the title you love, the story you've lived, or the brand you're building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing.In this episode, you'll discover:Why skipping copyright could cost you more than your bookThe truth about titles—and what you can't protectMemoir red flags that could trigger lawsuitsWhen a quote crosses the line into copyright violationHow one missed step can destroy your brandProtect your words. Own your work. Avoid expensive mistakes.Listen now for the legal clarity every author needs.Here's how to connect with Cheri:EmailWebsiteLinkedInFacebook Business PageInstagramDownload Cheri's free gift, "Safeguard Your Success"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Send us a textWant to grow your audience without sounding like you're tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content, and market with purpose—without feeling like they're “bothering” people.Whether you've written a book, are thinking about it, or just want your ideas to land with the right people, this episode is packed with practical tips and refreshing reframes about what real visibility looks like.We cover:

Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what's wasting your time.You'll learn how to set bold sales targets that drive real results, seed your book with influential readers who create momentum, and tap into podcasts, partnerships, and creative outreach to expand your reach. If you're ready to market your book more intentionally, this episode is a great place to start.Key Takeaways:Set a Sales Goal That Drives Action Decide how many books you want to sell—then reverse-engineer your marketing to hit it.Give to Grow Seed free copies with the right readers to spark buzz, reviews, and surprising bulk sales.Tap Into Who You Know Start with your existing network—those warm leads could open big doors.Pitch Podcasts Strategically Guest on shows your readers already love, and use your connections to land better spots.Get Creative with Bulk Sales Think beyond bookstores—stand out with clever packages and partner with places people don't expect.Tune in now to supercharge your book's impact by mastering strategic thinking, choosing tools that actually move the needle, and getting your book in front of readers who need it.Here's how to connect with Alex...WebsiteLinkedInEmail Alex for a free copy of his new book "Before The Bestseller"*************************************************************************BOOK MARKETING SUMMER CAMP - REGISTRATION NOW OPEN! You wrote the book. Now it's time to market it like you mean it. This isn't about doing everything. It's about doing the right things—with clarity, confidence, and a plan that actually works for YOU. Join us for Book Marketing Summer Camp—a practical, high-impact, results-driven experience for nonfiction authors who are tired of spinning their wheels.

Do you know how strategic sponsorships can boost your book sales and author platform?This week's guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.Key Takeaways - Here's what most authors overlook:It's not charity—it's marketing. Sponsors don't donate; they invest where their audience hangs out (yours).Look around. Your next sponsor might be your hairdresser or local service club.Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.Cash isn't the only currency. Free services or products can boost your brand and lead to bigger deals.Skip the cold pitch. Warm connections win. Build the relationship first—then talk business.Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers.Here's how to connect with Charmaine:LinkedInFaceBook*************************************************************************

Feeling like your small email list isn't enough to move the needle? Think again.This week's guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you're tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy's down-to-earth advice will help you make email work - no huge list required.Key Takeaways:Why jumping into promo mode too fast might backfireAnd what to send first to warm up your list (without sounding salesy).A fun way to share your book that actually builds trustThink behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.How often should you email your list? The answer might surprise you—and it's all about what works for you.How to make your subscribers feel like VIPsFrom little bonuses to exclusive content, you'll learn how to turn casual readers into raving fans.Easy email automations that do the heavy lifting for you Plus, how to test and tweak what you send so more people actually open (and act on) your emails.Listen in to discover how even a small email list can become your most powerful tool for book marketing success.*************************************************************************