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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 6, Erich Starrett hosts Christopher Kingman M.S., Global Head of Digital Sales Enablement at TransUnion, in the OSC Studios. And - SPOLER ALERT - this Ep is COMPLETE with a first of its kind opportunity to meet our guest IRL and face-to-face! Along with some of the best-of-the-best who have made (and continue to make) Enablement and Digital Sales history. And with not one but two ISE Insider benefits to make it easy on the travel budget.Chris has a captivating Enablement past as the youngest SES Fore-founder in "the room where it happened" ...just up the street from his Florida home. He is also well known for standing up in that very room as the voice of the next generation. He shares his unique perspective on the past, while concurrently holding executive board roles with both the Revenue Enablement Society and Emblaze. Don't miss insights from this consistent practitioner, leader and volunteer on the Enablement front lines about the past, present and future of the function and profession. Highlights include: PAST: > Participating in the founding meeting of the Sales Enablement Society with people who came from as far away as the Netherlands like Thierry van Herwijnen and big names like Gerhard Gschwandtner and Jill Rowley invested their time, talent, and travel generously. Dr. Robert M. Peterson, who never lets Chris forget that he was the "youngster" there. PRESENT: > Chris' board role with Emblaze (fka AAISP) is informed by years of involvement including at the F2F events. > RES and Emblaze have partnered around the concept that your enablement person and your CRO/CSO are two sides of the same coin.FUTURE: > Developing the first standards-based Enablement Executive Education program. > The 2024 Emblaze #digitalnow Revenue Growth Summit in which the RES is cultivating the Enablement track, and Chris and RES President Gail Behun will be hosting a "How to speak CRO" session. We also announce an ISE Season Three exclusive. In affiliation with the 2024 digitalnow Revenue Growth Summit in Chicagoland April 2nd to 4th. THE must-attend event for digital-first revenue leaders. Hosted by Emblaze. Powered by Corporate Visions. (Check out the "mentioned in this episode" section
In this episode of Leads To Growth, we discuss the current state and future of sales education with Robert M. Peterson, The Distinguished Professor of Sales for Northern Illinois University. As the director of the Sales Program at NIU he teaches and leads sales education at one of the few universities in the country where revenue generation can be a key focal point for students. NIU has one of the oldest sales centers in the country. Roberty also is the editor of the scholarly publication, Journal of Selling. Teach B2B Sales, Negotiation, and Sales Enablement to students attending the 2nd oldest sales program in the country.Enjoy this conversation and join the NASP community today by becoming a Free Member: https://bit.ly/2zWeMmI
Robert M. Peterson Ph.D. is the Dean’s Distinguished Professor of Sales at Northern Illinois University. He holds degrees from Indiana University, George Washington University and the University of Memphis. He spent his sabbatical studying sales enablement; other interests include improv, negotiation, and training-oriented innovations. Dr. Peterson is the Editor of the Journal of Selling and has completed the Second City Improv curriculum. Rob created the National Sales Challenge and the Sales Decathlon, both collegiate sales competitions while earning six national teaching awards. He is passionate about winemaking, Boy Scouts, and making a difference in higher ed, yet his teenage twins are convinced he knows nothing. Connect with Robert Email: peterson@niu.edu LinkedIn: https://www.linkedin.com/in/drrobertpeterson/ Twitter: @profpeterson
Everybody does sales training but not everybody does improv but maybe they should. Robert M. Peterson is a professor of sales at the University of Northern Illinois and he has used improv as an effective method to training his students to become experts in sales. In this episode, Dr Peterson discusses improv and gives real tips on how companies can use this method to improve sales.