Podcasts about digital sales

Anybody like Taco Bell? KFC? How about Pizza Hut? I read an article this week about their parent company. Its title was, Yum Bets Big On AI As It Attempts To Move To 100% Digital Sales. Pastor Gene Pensiero Find audio, video, and text of hundreds of other prophecy updates at: https://calvaryhanford.com/prophecy Read along with […]

Anybody like Taco Bell? KFC? How about Pizza Hut? I read an article this week about their parent company. Its title was, Yum Bets Big On AI As It Attempts To Move To 100% Digital Sales. Pastor Gene Pensiero Find audio, video, and text of hundreds of other prophecy updates at: https://calvaryhanford.com/prophecy Read along with […]

Anybody like Taco Bell? KFC? How about Pizza Hut? I read an article this week about their parent company. Its title was, Yum Bets Big On AI As It Attempts To Move To 100% Digital Sales. Pastor Gene Pensiero Find audio, video, and text of hundreds of other prophecy updates at: https://calvaryhanford.com/prophecy Read along with […]

The digital advertising market in the United States closed 2024 on a big high note with ad spending across mobile, desktop, and over the top platforms reaching $34 billion in sales during the fourth quarter. Digital in every way from e-commerce sales to digital advertising continues to show strong growth

In this episode of The Healey Brothers Show, Jason Healey sits down with Kayley Koter, VP of Enterprise Sales at ActivEngage, to discuss the five high-impact engagement skills that can transform the digital customer experience. As a trusted chat tool provider for our stores, ActivEngage helps us connect with customers online at the highest level. Kayley shares expert insights on how businesses can maximize online interactions, build trust, and drive better results through effective digital communication. Whether you're in sales, service, or customer support, these strategies will help elevate your online engagement. Tune in to learn how to make every digital conversation count!

The following article of the E-Commerce & Retail industry is: “The Impact of AI and Retail Media on Digital Sales Operations” by Marcos Pueyrredon, President of the eCommerce Institute and Co-Founder and Global Executive SVP of eCommerce Institute & VTEX.

This episode explores the stark differences between sales strategies for physical and digital products on Etsy, emphasizing traffic generation, pricing, competition, creation time, and dependence on Etsy's algorithm. We unpack key insights to help sellers adapt their approaches for improved sales and sustainability.EPISODE NOTES: https://kaseyclin.com/blogs/podcast/the-etsy-digital-sales-strategy-and-why-its-different-than-physical-productsThanks for listening! Click one of the links below to. Learn how to design for crafting machines such as Cricut, Silhouette, Glowforge, sublimation or embroidery. Check out my designs on Etsy

Ever wonder why some restaurants handle mobile orders like a well-oiled machine while others feel like organized chaos? In this eye-opening episode, Kyle breaks down why your pickup area might be the hidden trouble spot you never knew you had. From delivery drivers blacklisting your restaurant to customers doing the awkward hover-dance by your counter, Kyle shares the real talk on fixing these common headaches. Key Topics: The "million-dollar corner" - Why the 42 square feet by your front door could make or break your off-premise business What Kyle learned from watching hundreds of confused DoorDash drivers (it's not pretty) Simple fixes that turn pickup chaos into smooth operations Why traditional restaurant design is failing in the digital order era The surprising impact of pickup design on in-store sales

Unlock the secrets to effective lead generation with this comprehensive guide on identifying your Ideal Customer Profile (ICP) and avatar.

Tennis Australia has launched Beyond Tennis powered by Infosys. It's in incredibly creative free gaming app that blends sport, artificial intelligence, social media, and storytelling. Ridley is a digital innovation leader with extensive experience in emerging technologies. At Tennis Australia, Ridley spearheaded initiatives like the award-winning AO ArtBall NFT and AO Adventure on Roblox, driving millions in revenue and engaging tens of millions of new fans globally. As Senior Manager of Digital Sales and Metaverse, Ridley positioned the Australian Open as a pioneer in Web3 and metaverse strategies. Previously, Ridley contributed to revenue growth as Business Solutions Manager and supported startups as a Lead Mentor with Techstars. Peter  is an accomplished entrepreneur and leader with a focus on innovation and impact. As Founder and CEO of One Future Sports, Peter has driven cutting-edge strategies in sports technology and digital engagement since 2022. In addition to leading a pioneering company, Peter serves as Chairman of the Liptember Foundation, raising millions annually for women's mental health. Previously, Peter held board roles with The Finders Keepers and Ampjar, building and exiting successful ventures. With a career spanning leadership in marketing, partnerships, and entrepreneurship, Peter has consistently delivered transformative results across industries. _____ Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: ⁠⁠⁠⁠⁠⁠⁠⁠sportstechfeed.substack.com

In this podcast episode, Dr. Tekesia Jackson (Doctor TK) outlines a step-by-step framework for launching digital products, emphasizing the importance of setting a solid foundation, crafting compelling offers, activating effective marketing strategies, and leveraging launches for success. She introduces her S-C-A-L-E framework, which stands for Setting your foundation, Crafting your offer, Activating your marketing, Launching and leveraging, and Expanding and evolving your business. Throughout the episode, she provides practical examples and insights to help aspiring entrepreneurs navigate the digital product landscape.ABUNDANT RESOURCESBring Your Digital Product to Life Workshop60 Digital Product Ideas for Therapists & Healers GuideYouTubeInstagram

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie

Shannon shares her story from filing papers at her father's pediatric office to leading one of the fastest-growing brands in the quick-service restaurant industry. Shannon talks about Habit Burger's unique approach to consistency, innovation, and customer loyalty and the brands creative campaigns, how AI is shaping the future of their operations and, of course, award-winning burgers.Key Takeaways:• Habit Burger has claimed the title of "Best Burger in America" from USA Today, "Best Chicken Sandwich" from Daily Meal, and "#1 Quick Service Side"• Habit Burger reignited the "better burger wars" by taking out billboards near In-N-Out locations congratulating them on being "#2." The tongue-in-cheek campaign created buzz on social media and further amplified Habit's win.• As part of Yum! Brands, Habit Burger leverages resources like shared test kitchens and purchasing power while maintaining its unique identity as a cook-to-order brand.• Habit Burger has kiosks in 100% of its stores, with strategic placement on counters to increase usage and accuracy.• With over 40% of sales now coming from digital platforms, Habit Burger's pivot from dine-in dominance pre-COVID to meeting modern demands is a testament to its adaptability and customer focus.• Habit Burger's goal is to "meet guests where they are," whether it's through in-store dining, takeout, or delivery.• Hot Takes: Shannon shares her thoughts on the California minimum wage increase, AI-powered drive-throughs, and Instagram-inspired dishes. She discusses AI's role in enhancing drive-through operations, improving accuracy, and supporting team efficiency.Thank you for tuning in to Hospitality Hangout, a podcast by Branded Hospitality Ventures. We'll see you next time as we explore more stories of innovation, authenticity, and leadership—continuing to bring you the conversations shaping the hospitality industry's future.

Künstliche Intelligenz (KI) wird in der Arbeitswelt oft mit gemischten Gefühlen betrachtet. Viele sehen sie kritisch, als Bedrohung für Arbeitsplätze oder als Tool, das den Menschen ersetzen könnte. Doch dieser Blickwinkel ist zu einseitig, sagen Thomas Jenewein (Business Development Manager SAP Training & Adoption, Digital Sales & Marketing), Jörg Staff (u. a. Executive/Advisory Board Member) und Henrike Alfeis (Innovation Lead bei REWE digital).

Willkommen zur nächsten Folge von "Damit's bei dir Klick macht", dem True Online Marketing Podcast von Hanseranking! Abonniere jetzt und verpasse keine Episode! In dieser Folge erfährst du, wie du maximal effizient tiefes Wissen im Bereich SEO und SEA aufbaust, ohne deine Zeit mit sinnloser und meist wenig zielführender Recherche im Internet zu verschwenden. Erlange Wissen das dir nicht nur langfristig zugutekommt, sondern auch deine Online-Präsenz spürbar stärkt. In diesem Zusammenhang spreche ich mit Florian Bumm, dem Organisator und Führer der Mentoring-Programme in den Fachbereichen Google Ads und Suchmaschinenoptimierung für die Hanseranking Academy, über das Coaching und Mentoring Programm von Hanseranking sowie unsere Webinare und Whitepaper! Bleib außerdem dran für kommende Folgen, in der ich dir tiefere Einblicke in spezifische Online Marketing Strategien und Interviews mit weiteren Experten gebe.

In this episode of The Level Up Podcast w/ Paul Alex, we meet Lamees Attia and Yuki Huang, two recent college grads who pivoted from traditional roles to thriving remote careers as Sales Development Representatives (SDRs) in digital marketing. They share their journey into high-paying, location-independent roles, discussing the skills, mindset, and training that helped them succeed. Learn about what it takes to break into remote sales, build a flexible income stream, and create a lifestyle of freedom and financial stability.Yuki: https://www.instagram.com/mtf.yukihuang/?hl=enLamees: https://www.instagram.com/lameesxattia/?hl=en“Your Network is your NETWORTH!”Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024Youtube: https://jo.my/ytpaulalex2024Linkedin: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur?Check out one of my companies below to see if we can help you:www.ATMTogether.comwww.Merchantautomation.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com

On this episode of The Sales Gravy Podcast, host Jeb Blount Jr. and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. Neil emphasizes the significance of understanding buyer psychology in today's digital age. Key Takeaways: – Shift from Traditional Sales to Digital Proficiency: The old sales model is broken. Sales professionals now need digital skills, especially in social media, AI, and data, to meet today's digital buyers. – Importance of a Digital Sales Strategy: Building an effective digital sales strategy requires orchestrating multiple online touch points to create a harmonious customer experience. – Customer-Driven Buying Process: Buyers today conduct independent research, with 68% of B2B buyers preferring self-research before engaging with sales reps, making the process buyer-centric. – Content as a Sales Beacon: Quality content acts like a lighthouse, guiding potential buyers in a vast digital landscape. Effective content marketing draws buyers by providing engaging, informative resources. – Data-Driven Sales as a Predictive Tool: Using data to understand buyer behavior is like detective work, piecing together clues to anticipate buyer needs, often before the buyer realizes them. – Psychology in Digital Sales: Neil's "Virtual Persuasion Engagement and Psychology Pyramid" uses psychological tactics like social proof, price anchoring, and loss aversion to influence buying decisions. – Millennials as Decision Makers: Millennials make up a significant portion of B2B decision-makers, expecting seamless digital interactions, self-service options, and freedom to research independently. – Purpose-Driven Purchasing: Millennial buyers value ethical, sustainable practices and prefer brands aligned with their values, impacting purchasing decisions. – Collaborative Decision-Making: Millennials consult multiple departments in decision-making, meaning sales teams must be ready to address diverse stakeholders' needs, from finance to IT. – Transparency and Authenticity: Millennials value transparency and avoid overly polished sales pitches. Honesty and authenticity help build trust, the cornerstone of successful digital sales. https://www.youtube.com/watch?v=BGqdWks3MX8 Adapting to a Digital Sales Era We are in an evolving sales landscape. Digital strategies are taking center stage and the need for adaptability has never been more crucial. As buyers increasingly turn to online research and self-guided journeys, traditional sales approaches are shifting. Modern sales professionals must adapt to engage a digital-savvy customer base effectively. It's important to use strategies, key frameworks, and new tools to empower sales teams and increase success in the digital age. The Buyer-Centric Revolution A primary shift in digital sales is the “buyer-centric revolution,” where customers are now more autonomous in their purchasing journey. According to recent research, 68% of B2B buyers prefer to conduct their own research online before contacting a sales representative. This independence has turned the traditional sales model on its head, as buyers seek information and reassurance without the pressure of a salesperson's guidance. Sales teams must be mindful of this shift, engaging only when the customer needs support, expertise, or guidance in making a final decision. The days of hand-holding through the buying process are largely over. They are replaced by a need for sharp, targeted interactions that add value at just the right moments. Content as a Cornerstone Content marketing has become a cornerstone of the modern sales strategy, as it functions as a “lighthouse” guiding buyers through a sea of online information. Brands with compelling, relevant content gain a distinct advantage in this new environment.

Join Mark and sales presentation maestro, Tom Martin, to explore why tailoring your pitch to meet the specific needs of your audience can make all the difference. Mark and Tom dissect the common missteps, and uncover how addressing audience challenges head-on crafts a compelling narrative. Learn how to let your slides support rather than overshadow your message, with memorable content that places a spotlight on key ideas. Tom shares his wisdom on focusing presentations around a central message, keeping things simple and clear. This approach not only enhances your connection with the audience but ensures your message lingers.   ◩ About the Guest ◩ Tom Martin is a keynote speaker and founder of Converse Digital. He teaches organizations how to turn conversations into customers by leveraging digital sales and marketing tools. Learn more at www.PerfectPitchWorkshops.com  

On the next episode of the Legacy Leaders Show, we are excited to welcome Ema Roloff, co-founder and principal consultant at Roloff Consulting. Ema specializes in helping businesses digitally transform their sales strategies to align with today's evolving buyer behaviors. Through her expertise, she empowers sales teams to expand their reach, build authority, and drive revenue by leveraging a simple yet effective digital framework.Ema's passion for change management and digital transformation is evident in her work as a thought leader, keynote speaker, and podcast host. She's a dynamic voice in guiding leaders to adopt successful digital strategies for sales and overall business transformation. Tune in as she shares actionable insights that will equip you with the tools to future-proof your business.Don't miss this episode and learn how to lead change, including:The future of digital sales strategyHow to adapt to changing customer behaviorsBuilding a digital sales framework that delivers resultsJoin us for this inspiring conversation and learn how to build the future of work!

Today on the podcast, we are joined once again by Dan Sherman, Director of Digital Sales & Marketing at Stainless Media! He specializes in managing digital marketing media and photography for high volume real estate clients around the metro. We're so excited to hear about the latest and greatest in real estate photography marketing! You can find Dan at: StainlessMN.com Call or text: 651-325-7647

In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Director of Sales, discuss the challenges and strategies of building an effective digital sales and lending team for banks and credit unions. They share insights on managing digital applications, creating strong team structures, and aligning marketing and lending teams for better collaboration and results.Key Takeaways:Digital Lending Needs Strong Teams: Building a digital sales and lending team starts with clear job descriptions and finding staff with exceptional customer service skills, not just lending experience.Cater to Digital Preferences: Today's customers want seamless digital experiences from application to approval. Institutions must structure their teams to handle online leads efficiently.Collaboration and Trust are Key: Successful marketing and lending teams rely on strong communication, trust, and setting clear expectations, including service level agreements (SLAs) to meet goals together.

Matt Laue, founder of Mindspun, discusses how his company aims to revolutionise digital purchases by enabling users to buy products online in seconds using seamless tools like digital wallets and fingerprint scans. He highlights the advantages of reducing checkout time and tackling cart abandonment. Matt shares the complexities behind developing Mindspun's WordPress payment plugin, including integrating block-based design and maintaining compatibility with systems like Stripe. He also reflects on the challenges of standing out in a competitive market and the evolving WordPress community, expressing optimism about its future and adaptability. So, join us as we learn about a possible future for e-commerce and digital wallets!

Send us a textIn this conversation, Chelsey Holm discusses the challenges of managing stress and disassociation while pursuing business goals. She shares personal insights on understanding her growth patterns, the impact of hormonal cycles, and the importance of the Step Back Method for gaining perspective. Chelsey emphasizes the need to challenge limiting beliefs about success and outlines her vision for an affordable group coaching program aimed at supporting women entrepreneurs. The discussion also touches on the significance of community, mindset, and the tools available for overcoming resistance in business.Visualization Exercise$47 AO InnerVoice ScanClifton SF  My Signature Course: Speed + Stability playbook https://chelsey.coach/ssp Support the showChelsey Holm | Growth Mindset Coach "I help high speed women to get out of their own way & get results they actually want."2x certified Coach (John Maxwell Leadership, Kristen Boss SSLS)10+ years experienceNASM-certified in Personal Training and Nutrition100's of clients with REAL natural solutions for their health (especially energy, sleep, digestion, skin/hair/nails, focus, and more!)Mom of 5, Army wifeAccess more from Chelsey- https://chelsey.coach/hello Ready Set Wellness: https://us.shaklee.com/site/chelseynoel/Nutrition/Ready-Set-Wellness/Ready-Set-Wellness-Bundle/p/89599

This is episode 701. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Mark Magnacca, President and Co-Founder, Allego, Inc. and Mark Lonzo, Director of Sales Development at The Hillman Group. MARK MAGNACCA'S TIP:  "To take your sales career to the next level, pick a philosophy. In the same way that there's lots of great philosophies out there in terms of how to grow your business, how to be consultative, the key is to try to find one that you can actually follow. Trying to mix and match or mix religions, so to speak, is a lot harder than to pick one approach that you believe in and that you can hold onto and stay with over the long term." MARK LONZO'S TIP: " I have a sign in my office that says, “If we're not changing, we're dying.” Always look for ways that you're always changing and evolving as a person. Don't become stagnant in your career. Always look for ways to improve. It's a constant self-improvement process that you need to engage in."

Digital distribution is on every radar across the insurance industry but how to achieve it is not always apparent. Mylo CEO and Co-founder David Embry shares his views on a digital strategy that generates over 10,000 leads per month. In this episode:How embedded insurance grows leads and salesWhat a digital strategy for agents and brokers looks likeHow the Mylo platform can help independents grow their businessThe importance the customer experience and journeyWhy driving internal efficiencies is the critical to changePodcast philosophy and lessons from skydivingDavid is not just a dreamer, he's realized his dreams of change and built a company that can serve insurance distribution challenges and help others grow and prosper.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this conversation, Chelsey Holm shares her insights on building a strategic business plan that aligns with personal beliefs and strengths. She emphasizes the importance of visualization, clarity, and understanding one's strengths through tools like Clifton Strengths Finder. Chelsey discusses the creation of a business roadmap, the significance of metrics and data in measuring success, and how technology, including AI, can enhance business efficiency. She also addresses the challenges of limiting beliefs and the necessity of taking actionable steps to achieve goals, encouraging listeners to seek coaching for overcoming obstacles and achieving success. My Signature Course: Speed + Stability playbook https://chelsey.coach/ssp Support the showChelsey Holm | Growth Mindset Coach "I help high speed women to get out of their own way & get results they actually want."2x certified Coach (John Maxwell Leadership, Kristen Boss SSLS)10+ years experienceNASM-certified in Personal Training and Nutrition100's of clients with REAL natural solutions for their health (especially energy, sleep, digestion, skin/hair/nails, focus, and more!)Mom of 5, Army wifeAccess more from Chelsey- https://chelsey.coach/linkinbiocnh217344 Ready Set Wellness: https://us.shaklee.com/site/chelseynoel/Nutrition/Ready-Set-Wellness/Ready-Set-Wellness-Bundle/p/89599

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and marketing teams to achieve higher revenues, share effective sales techniques and strategies, and emphasize the significance of personal relationships and doing thorough research. Marc also highlights the impact of digitalization, AI tools, and the importance of maintaining trust and authenticity in sales. Tune in for valuable insights on improving your marketing and sales approach in today's competitive landscape. Timestamps-00:00 Introduction to Sales and Marketing Alignment00:23 Meet Mark Decker: Director of Sales for North America01:27 Effective Sales Techniques and Strategies02:07 The Importance of Personal Relationships in Sales03:55 The Role of Research and Cultural Understanding06:38 The Power of Handwritten Notes08:00 Leveraging Modern Technologies like ChatGPT09:48 Balancing Modern and Traditional Approaches11:21 The Salesperson as a Pioneer12:44 Adapting to Customer Needs13:43 Green Energy and Market Adaptation15:10 Digitalization and Technological Advancements18:29 Motivating and Educating the Sales Team22:09 The Importance of Trust and Authenticity23:28 Challenges and Responsibilities of a Sales Director27:27 Conclusion and Final Thoughts  If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, interviews Gareth Jones, CEO of Oxygen, to unpack the transformative journey of digital sales. This episode offers a deep dive into Oxygen's successful strategy of integrating marketing, sales, and customer service operations with HubSpot, leading to high customer retention and an impressive NPS score. Listeners will explore the pivotal role of evolving digital tools and AI in reshaping sales strategies, the importance of a robust tech stack, and the impact of core company values on sustaining growth and customer loyalty. Gareth provides actionable insights on adapting sales and marketing efforts to overcome technological barriers and leverage AI for enhanced lead generation and content creation. This discussion is essential for professionals seeking to navigate the digital sales landscape, emphasizing the need for strategic innovation, the cultivation of personal networks, and niche marketing to stand out in an AI-dominated environment. Tune in for valuable lessons on steering digital sales strategies towards success in today's fast-evolving market.

Join Brynne Tillman in an enlightening conversation with Graham Hawkins on the Making Sales Social podcast. Discover how Graham is revolutionizing digital sales with an AI-guided selling platform called queues, developed in collaboration with Brent Adamson. Uncover the secrets to success in data-led selling and creating trust-based conversations in a digital landscape. With expert insights on leveraging LinkedIn and sales Navigator effectively, this episode is a must-listen for sales professionals looking to navigate the ever-evolving world of sales. Don't miss out on this captivating episode!

Today on the Banking Transformed podcast, we're exploring the ripple effects of the recent high interest rate environment on both consumers and financial institutions. We're joined by Mark Leher, Director of Product Management at Alkami and Jim Perry, Senior Strategist at Market Insights who will unpack the insights from Alkami's comprehensive 2024 State of the Industry report. This report offers a data-driven look at how rising rates have transformed everything from housing and auto loans to deposit behaviors and emerging fintech trends. Whether you're a banking professional, a financial advisor, or simply someone trying to make sense of your own finances, this discussion promises to shed light on the forces shaping our economic future. This Episode of Banking Transformed is Sponsored by Alkami Alkami's Digital Sales & Service Maturity Model Assessment was developed to help banks and credit unions self-assess their digital maturity - and then take action on the results. Take this 5 question assessment and compare your responses to benchmark data collected from hundreds of U.S. based regional and community institutions and determine just how digitally mature your FI is. Get your results now, and with it details to support you on your path forward. Link to assessment tool: Sales and Service Digital Maturity Model Assessment

Alex Kutsishin is the co-founder and CEO of Fuel, a digital sales and leadership performance library designed to redefine business education and performance standards.   With an entrepreneurial spirit evident since his youth, he has co-founded 10 companies, each marked milestones, and innovation from pioneering medical offices in Washington, D.C. To introduce the first American-based, low-code, no-code platform for custom mobile websites.   In his role, co-founding a mortgage technology firm, he achieved a remarkable 7,000% growth within 4 years.   Alex discusses his experience in building scalable teams and reaching a global audience with innovative business solutions.   Alex emphasizes the importance of self-mastery, life mastery, leadership mastery, and sales mastery in becoming successful in business. Website: Fuel !nc LinkedIn: Alex Kutsishin   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Today's episode is all about navigating the complex landscape of tax rules for digital sales. As more and more businesses shift towards offering digital products, understanding the intricacies of sales tax becomes crucial. From the outdated NAICS codes to the pivotal Wayfair decision, we'll delve into how different states treat digital products for tax purposes and what you need to know to stay compliant. Whether you're new to selling online or looking to refine your tax strategy, this episode is packed with essential information and practical tips. So, let's dive in and make sure you're informed and prepared when it comes to managing sales tax for your digital offerings.   What you'll hear in this episode: 05:09 Different tax rules for physical versus digital products. 07:00 Consider sales tax implications for digital sales. 11:39 Selling digital products across state lines: tax considerations.   If you like this episode, check out: Why Should You Separate Your Business Money from Personal Finances? What a Balance Sheet Actually Tells You What to Track in Your Books   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered.  In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency, and protection? And as trust becomes ever more central to consumer engagement, what role do marketers play in the how those principles are carried and expressed?   Tune in today. You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/

By enabling secure data sharing between financial institutions, fintechs, and third-party providers, open banking can foster innovation, enhance competition, and ultimately deliver better financial products and services to customers. With open banking, consumers will be able to access personalized services, compare offerings from different providers, and make more informed financial decisions. In this episode of Banking Transformed, Deep Varma, CTO at Alkami, explores the technological challenges, regulatory developments, and strategies for success in this new era of financial services. Deep also discusses how organizations of all sizes should be positioned to embrace the open banking revolution, leading to a more customer-centric, efficient, and embedded financial services landscape. This Episode of Banking Transformed is Sponsored by Alkami Alkami's Digital Sales & Service Maturity Model Assessment was developed to help banks and credit unions self-assess their digital maturity - and then take action on the results. Take this 5 question assessment and compare your responses to benchmark data collected from hundreds of U.S. based regional and community institutions and determine just how digitally mature your FI is. Get your results now, and with it details to support you on your path forward. Link to assessment tool: Sales and Service Digital Maturity Model Assessment

A study conducted by Gartner found 62% of sellers who lost a virtual deal believed it would have been won if conducted in person. So how can you ensure rep confidence in today’s digital sales landscape?Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully.Here to discuss this topic is Cara Holt, the director of sales enablement at Learning A-Z. Thank you for joining us, Cara, I’d love for you to tell us about yourself, your background, and your role. Cara Holt: I have been in education for 20-plus years, which is scary to say in some form. So I started as a kindergarten teacher and then quickly started leading teams around my third year. I was a curriculum leader, then an instructional coach, and then I was eventually assistant principal before I stepped out. I came into the world of ed tech not really knowing what it was, but I knew that professional learning and training was definitely a passion of mine. And so I went into training teachers first. And then because of where I was and the product that I was selling or representing, I realized that our sales team didn’t know how to position something. And so that’s how I say I accidentally fell into sales enablement. It really wasn’t like a thing or a term that I’d heard before.And so that was about five years ago now. And so started working with sales teams, started building Materials for them, job aids, training materials, and then really started building certification courses. And what does that mean? And what does training look like? And so training just exploded from there.Built my way up into the enablement space – I lead an amazing team here at Learning A to Z. We all collaborate cross-functionally. Sales enablement is a big cross-functional collaborator. And so we all have those different functions and we lead an amazing sales team here that helps educators. That’s really what our goal is, just to provide them with the materials and resources that really make their life easier. SS: As someone with two elementary school children, I have to say, I think you’re a saint for all that you have done in your earlier career. And I love that path that you followed from your career standpoint to lead you to enablement, that is amazing. And it aligns with something that I had seen on your LinkedIn profile because you shared that your passion is sales empowerment. How does this influence your approach to your enablement strategy? CH: Yeah, so it’s so funny because the term sales empowerer really came from when I got here to Learning A-Z. They had sales enablement before, but really it was sales ops. I had to work to really redefine who we were. One of the things that I did when I was introducing myself to my reps was I would say, “I’m really here to help empower you to do your job, whether that means tools, whether that means training, or certifications, all of those things, that’s what I’m here to do.”One of my reps spoke up and she was like, “So really what you’re saying is you’re a sales empowerer.” Yes, that’s exactly what I am. And so we just took that and read with it, I was like, that’s amazing. That’s who I want to be. I don’t want to be sales enablement, now I want to be a sales empowerer and I really want to empower them to feel confident. Like our solution – we know that our solution is there to help students and teachers and I want them to be able to position that and be able to speak to that and feel really comfortable when they’re in front of our customers, that really buyer-centric lens.That’s really what I say, that goes back to that cross-functionality. We work with all the different teams. We’re really here to help empower our reps. And what does that mean? And it’s tools like Highspot that help do that. SS: On the note around enablement platforms, before implementing Highspot, you noted that 80% of your reps really struggled to locate content when they needed it. What impact did that have on your sales team’s confidence? CH: When I came to Learning A-Z it was really important to me to not come in like a wrecking ball. They had an enablement function but we knew we were doing things differently. And so I started performing a gap analysis, really what were the areas that were missing and how could I come in and help to solve problems for them and really empower them in all those places. And one of the places that really stuck out to me at the beginning was that 80% of my reps didn’t have confidence in finding the material. We had a platform that was really like digital asset management – there was no real structure, there were no analytics behind it, there were no Digital Sales Rooms. So they were really, pulling materials. One of our head of sales had pulled an iteration of a playbook that was seven iterations old, and that is not a good look. And what are they printing? What are they sharing? And I know as an administrator, or past administrator, when you hand me papers in this digital world, they’re going to get lost on my desk. I’m not going to be able to go back and look at them or find them. And then you have no idea if I really reviewed it, like what that meant for me. And so I had come from a company that had Highspot and I had some knowledge, but the thing is, I didn’t want to come in saying Highspot is the solution, right? You don’t know. You’re at a new place, you want to give them the time. I did my due diligence and I spent time, speaking to their many different platforms that have that similar function. One of our sister companies uses Highspot as well and so at the end of the day that’s who’s showing through as the right solution for us as well. SS: I love that. So I know that that analysis you did was definitely part of the impetus for deciding to invest in an enablement platform, and I know that you helped lead the evaluation for the right platform. As you said, you wanted to make sure it was the right fit for the organization that you’re at currently. So what made you ultimately decide to partner with Highspot again? CH: I spoke to lots of different platforms and people – great people – and met great solutions along the way, just not maybe the right solution for us. The thing that really stood out is Highspot has amazing people, they really do. Going back to, these are people that are going to partner with you and stick with you through your implementation journey. And I had seen that support before. And so I knew I had that to count on. Also, Highspot’s a leader in their field, really it’s the top. And when I was thinking of what platform are we going to get, that was really important to me that we had an innovative platform that was going to take our feedback and really make those changes to the best benefit of their customers.I knew it was user-friendly. That was something that was really important to me because our team was going to be building Highspot from scratch, and doing the content mitigation from our other platforms. So all of those pieces, taking all of those pieces into consideration, Highspot just kept coming up to the top for me, and that was something that I was working with our head of sales at the time, our senior vice president, now the president of our company. He was in it with me, and we were going to all these different demos and he had one in his mind that he really wanted. And so it was through that I was even able to help him change his mind and see the benefits that Highspot could bring to our table. SS: Since you launched last November, you have already seen some amazing results – you guys are driving 93% recurring usage. Can you tell us about some of the impact that this has had on sales confidence now?  CH: So we haven’t relaunched our survey yet, we wanted to give time for implementation. However, the one thing that we noticed right off the bat is when we came to our all sales meetings and people were sharing content, or product marketing was sharing. My team had a back channel joke where it was like Highspot, Highspot, Highspot – every time they said it, we’d put like a cheer in our chat. We just knew that they were loving it, all teams were loving it and they were creating different things. And it’s been fun to even see how marketing has created some plays for different campaigns and different pieces that we’ve been able to take and have big wins for. So being able to see our sales reps are now taking the ownership of leading some of our trainings of things that they’ve learned and sharing best practices, and really seeing that grow has been a huge win for us. And just hearing, like I said, every meeting with “Highspot, Highspot, Highspot”, “Make sure you go here, you’ve done this”, we have a place where they can share their wins – and that’s been a lot of their wins is being able to share a Pitch or being able to share a Digital Sales Room. And so hearing that and knowing okay, we’ve made an impact in this space, has been really rewarding for our team. SS: Now, as important as it is to have a single source of truth for your reps, it’s also important that you pair that with a really robust governance strategy. How are you focusing on improving content governance and how is that also helping to drive sales confidence? CH: It’s still something that I’m really trying to work on, it’s still one of our grow areas because when we initially mitigated from our first platform, we just took everything over. And so now we’re sitting here and that’s the one number I would like to see come up is that content governance because now we’re able to use the analytics that we’re getting from sales to feel like, what are they actually using, what things are just sitting here and not being utilized? We have made a beautiful platform where everything is really nicely organized and they can go to specific Spots for each one of our products because we have a really robust product portfolio. Everything is organized and there for them, and I think that has impacted their confidence in a positive way. But now we can use those analytics, we launched in November, we have those months behind us. So now we can actually start looking at what’s being utilized, how it’s being utilized, what’s winning. And I report that out to senior leadership on a monthly basis. What is our top content? What are they using? And how does that affect our win rates? And being able to see that has an impact on both marketing and sales. SS: Absolutely. Now, you’ve touched on it a little bit already. But I know a key way that you focus on empowering your teams is the use of Digital Rooms. What are some of the key ways that you’re leveraging Digital Rooms with your teams today? CH: Digital Rooms was one of our favorite features that we were going to get because, like I said, as an assistant, principal when you hand me papers it’s going to get lost on my desk. But now in this digital world, I can open that up, I can go back to it, I can share it. It provides all those opportunities because I know that there’s a statistic out there that says now most sales are being done online, and so it empowers our reps in that way to have the analytics and see the Digital Rooms. We actually had a rep just recently share how she’s customizing it per month and putting the top five things you should see this month, and honing in on the things that are happening in the product, the campaigns, the webinars that we may be releasing and really customizing her Digital Room in that way to share it with customers. To not just be a Pitch, but a tool that’s really partnering with them long-term, and sharing with them new things that were coming out and really being that lifelong partner, and not just trying to get that sale.That’s really who we are as an education company. And seeing that, and seeing how they’ve been utilizing those Digital Rooms has been probably one of the most exciting things. And building more templates for them so that they have those pieces, and then sharing templates that are landing really well in the market, and then being able to share that and have those pieces has been really beneficial to them. SS: Amazing. And how are you also then leveraging Digital Rooms to gather insights on what’s working and what’s not both for your sales team as well as your buyers? CH: Being able to have those analytics, really we were driving blind before, we didn’t know. And so now being able to pull those analytics that’s on the coordinator on my team works with me and we really review that. So that we know what to report out to sales, we know what to report out to marketing on what’s landing with customers. What's resonating with them? What can we make sure that we provide more of? So having all of those pieces and really being able to use that data and be data-driven in that way, it’s something that we never had before. So it’s really opened up a whole new avenue for us as far as the strategy goes and being able to share those analytics. SS: I love that. And you guys are seeing just absolutely. Amazing impact. You guys have seen some fantastic success with over 400k in closed won revenue in the first few months, and 10 million in open opportunities associated with Highspot. How did you drive these results? CH: I think that having that connection to our CRM and being able to see analytics like that has been huge. I think to be able to drive those results really started with a strong implementation. We actually started with a different coordinator leading the implementation efforts. He actually went on to a new adventure, super happy for him, but that meant that there was going to be a transition in that position, but we never lost traction. That implementation of Highspot was super important to us and making sure that they had the training that they need as the enablement team, they had the pieces that they need to really feel confident in the platform. So that when they were sharing, when they were pitching, that it was having an impact. And so that’s where I think, and we also paired it with some certifications and different trainings that were happening. And so with that came sharing new decks, sharing new scripts, and being able to see how they’re utilized and like what they’re sharing in those Digital Rooms based on the certifications of their trainings that we’ve just had has really made an impact for my team, but for sales to see what is impacting our market. SS: Fantastic. Cara, last question for you, I really appreciate all of the insights that you’ve shared. How are you continuing to build on the momentum that you’ve achieved so far to continue to help drive a lot of this business impact? And how are you planning on leveraging Highspot to help? CH: Highspot has amazing webinars. They have this new thing called Learning Circles where we can learn from other enablers. I’ve reached out to other enablers that are in the ed-tech space to hear, “What are you doing? What’s working?” I think instead of seeing them as competitors, but seeing them as collaborators is an important part of that strategy when you’re implementing a new tool to see hey, how are you doing this and how can I learn from you? Utilizing the chat features and the different things I can reach out to other people that are Highspot users, I think is really important. We want to make sure that this is something that continues to be sticky, that it continues to have a high recurring usage.We’ve seen such an impact already. We just want to make sure that now we’re leveraging best rep strategies. We’re allowing them to share big wins, that we’re highlighting those in our all-sales meetings. That we’re bringing that to the surface, that we’re really looking at that content, driving that engagement, utilizing those plays to be that one-stop shop to help them learn different strategies or different campaigns that we’re sharing.Really utilizing all of those pieces and driving usage and growth in the future I think is really going down to now that we’ve implemented it, now that we’re starting to see, now let’s go back and analyze the data and where can we take it to the next level. Because that’s really what I want to see. I want to see us be able to take it to that next level and really share best practices. Not just within in-house, but with other enablers as well. SS: I love that. And you participating in this is absolutely a fantastic first step in sharing it with other enablers. So thank you again, Cara, so much for joining us. I really appreciate it. CH: Yeah, of course. It was great being here today. SS: To our audience, thank you for listening to this episode of the Win Win Podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In this episode of the Sales Development Podcast, host David Dulany sits down with Mark Fershteyn, CEO of Recapped, to explore the innovative world of digital sales rooms and their transformative impact on the sales process. Mark shares his journey from a struggling salesperson to a successful entrepreneur, driven by a passion for process-driven selling and buyer collaboration. They discuss the challenges faced by sales teams, the importance of creating a seamless buyer experience, and the future of sales technology. With practical insights and real-world examples, this episode offers valuable strategies for sales professionals looking to enhance their approach and close more deals. Tune in to learn how Recapped is revolutionizing sales with its collaborative platform and why enabling buyers is key to winning in today's competitive market.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-development-podcast--1947957/support.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value. App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement. Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing. More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen? Learn from a Nine-Figure Brand: BrüMate's experience offers valuable insights for any DTC brand looking to scale. Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth. Real-World Success: See how BrüMate's app strategy translates into tangible business results. Topics eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer). Reach Out: https://www.linkedin.com/in/sahandbarati/ https://twitter.com/HansHarrisMKTG https://tapcart.com https://brumate.com Timestamps: 00:00 - Introduction 02:00 - The Rise of Mobile Apps in DTC 05:00 - BruMate's Mobile App Strategy and Success 08:00 - The Power of Exclusive Content and Promotions 11:00 - Building a Loyal Community: The Role of VIP Groups 14:00 - Driving App Downloads: Strategies and Insights 17:00 - The Impact of Push Notifications and Efficiency 20:00 - Leveraging High AOV Items and Seasonal Campaigns 23:00 - Future Trends in Mobile Apps for DTC Brands Hashtags: #DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode, we dive into the transformative world of digital sales rooms, a game-changing tool reshaping the landscape of B2B sales. As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes.Together, we will explore how digital sales rooms enrich the buyer experience, offering a unique blend of personalization and efficiency that traditional sales methods lack. Anne will share key strategies for deploying digital sales rooms effectively, addressing potential challenges and highlighting the benefits, such as reduced sales cycles and improved conversion rates. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.Join us as we uncover the capabilities of digital sales rooms and learn how they can transform your approach to B2B sales, making every customer interaction more impactful and results-driven.

This special edition of The Digital Restaurant podcast features James Buell COO of World of Beer Bar & Kitchen, discussing the innovative approaches to digital customer acquisition. The conversation revolves around how the integration of technology, particularly through partnerships with companies like Nift, plays a crucial role in driving customer engagement and loyalty.James shares his journey from a marketer to COO, emphasizing the value of mentorship and seizing opportunities within smaller, nimble teams. World of Beer's focus on delivering exceptional customer experiences, both in-house and digitally, through their open floor plans, exceptional beer and food offerings, and customer-centric operations, is highlighted as a key differentiator in the competitive restaurant landscape.The use of digital tools, such as the World of Beer app, enhances customer engagement by offering personalized recommendations and encouraging exploration within the beer community. The discussion also delves into event marketing and the strategic pivot to grassroots approaches, effectively bridging the gap between digital presence and physical experiences. Nift emerges as a pivotal partner in acquiring net new customers by leveraging geo-targeting to introduce World of Beer to potential patrons who have yet to experience their offerings. James underscores the importance of the first visit, facilitated by Nift's unique approach to customer acquisition, which not only introduces new customers to World of Beer but also significantly impacts average check sizes compared to traditional marketing methods.The conversation with Nift also covers the mechanics of their model, emphasizing the symbiotic relationship between digital initiatives and physical customer experiences. Nift's ability to generate new customer visits without cannibalizing existing clientele and its measurable impact on business metrics such as average check sizes and customer acquisition costs underscores its value as a digital marketing tool.James' narrative reflects a comprehensive digital strategy that embraces technology, personalized customer engagement, and partnerships to enhance the dining experience and business growth. His insights offer valuable lessons on the dynamic interplay between digital innovation and operational excellence in the restaurant industry.Learn more about Nift at www.gonift.comLearn more about World of Beer at www.WOBfranchising.comSupport the show

In an era where digital transformation is reshaping the financial services landscape, Alkami Technology, Inc. has taken a bold step forward with the launch of their Digital Sales & Service Maturity Model Assessment. This groundbreaking tool empowers banks and credit unions to evaluate their digital maturity and provides actionable insights to navigate their digital journey. Today, we have the pleasure of chatting with Allison Cerra, Chief Marketing Officer at Alkami and Casey Hogarth, Senior Director at Emerald Research Group about the development and deployment of this industry-first self-assessment tool and explore how it can revolutionize the way financial institutions approach their digital strategies. Allison and Casey emphasize the importance of understanding where financial institutions stand in their digital journey and how the assessment serves as a compass to navigate the complex landscape of digital transformation. This Episode of Banking Transformed is Sponsored by Alkami Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data analytics and marketing solutions. To learn more, visit www.alkami.com.

Another Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production. You'll hear all about how a “holistic” approach applied to the business of podcasting helps leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the conference in Denver who explained this holistic approach. Bryan Barletta, Partner, Sounds Profitable Bryan Barletta and partner and research guru Tom Webster have been making waves in the audio industry with their advisory services focused on growing audience and revenue for podcasters. (You heard me speak with Bryan Barletta on Insider Interviews three years ago and with Tom when he was at Edison Research.) Bryan described his aim to carve out a home for all podcast pros, to educate and elevate the industry. He emphasized that podcasting deserves to be treated as its own channel, optimized based on how people listen. “We're entering the ‘why' phase: ‘Why uniquely podcasting? Why start here?',” he posited. The answer? “The ad tech, the mindset, the education is now here. And that's why we need to treat it as its own channel and not try and tag it onto other channels to find its own value.” Bryan expects now, at 20 years in, we're finally entering the “2.0 era” where ad tech and mindsets are catching up to podcasting's distinct value. How can we look at measurement objectively? What is the truth behind “churn”? Bryan describes the biggest opportunities and challenges in the business of podcasting, including the status of programmatic. Then, in an unexpected question tossed at me, we discuss the opportunity for political ad messaging in podcasting.... Sample Slide from "The Podcast Opportunity" Study - Sounds Profitable Paul Riismandel, Chief Insights Officer of Signal Hill Insights Paul Riismandel joined the founder of Signal Hill Insights, Jeff Vidler, last year in the appropriately named role of Chief Insights Officer. The growing company is an audio-focused research firm that provides custom insights for publishers, broadcasters, and advertisers. Paul was very vocal about holistic campaign measurement -- versus siloed or, say, just performance-driven approaches -- that looks across placements, platforms, and creative together to “really have an apples to apples comparison." Their bread and butter is brand lift studies – the positive changes that can be attributed to ad exposure. Those studies help spotlight factors like creative and planning to better uncover why a campaign succeeds or stumbles...and matches that with insights around perception and elements like awareness, favorability, consideration, and purchase intent. He also highlighted the key role of creative and its absolute impact on brand lift. Advertisers can easily make assumptions when an ad performed well – or not – in a particular show. It could, Paul notes, perform differently across different podcast genres. Or it could be the creative, if one host or one message just didn't resonate. Test. Rinse, Repeat! Ken Lagana, EVP of Digital Sales at Audacy Ken Lagana brings the perspective of a multi-platform warrior. After years in digial media, he spent most of the last decade heading up sales for all things audio at content and entertainment company, Audacy – which has production expertise via their Cadence13 and Pineapple Street Studios divisions, extensive OTA (over the air) stations, digital audio and  events and, of course, podcast distribution and monetization. As such, it's not surprising that Audacy is “platform agnostic” and Ken's definition of “holistic audio” means including both ra...

Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.For more on Mimi Ikonn and show notes click here

Cara and John roll-out their online sales training program and philosophy behind it, what happens with the diamond engagement ring when a married couple splits (they have experience), ways that small businesses can expand their markets by using online tools. John and Cara have a solution for that, and we look forward to demystifying it and helping people begin an exciting new journey in online sales. Cara Krol is the author of Fairy Slippers and Molly Saves the Bees: https://www.fairyslippers.info/books In addition to being an author, Cara is an energy healer and intuitive coach. Her website for her business Balance & Bliss Wellness is https://balanceandblisswellness.com John Krol is a consultant, digital marketing expert and the owner of One Eighty Media marketing agency: https://oneeightymedia.com/ a longtime radio/television and podcast host and producer. John and Cara are raising a family of five kiddos between the ages of 8 and 15, making it all work! --- Support this podcast: https://podcasters.spotify.com/pod/show/john-krol/support

Andy Morehouse joins us on this episode to discuss the intricacies of buyer engagement, sales, and the problems he helps solve. During our conversation, we explored why it can be difficult to close deals even after starting conversations with potential clients and how changes in buyer behavior have impacted sales success. With insights into the preferences of buyers and the changing roles of sales and marketing leaders, we look at strategies to engage modern buyers effectively. Discover how Andy's company, Talewind, leverages AI to bridge the engagement gap in sales. This is a conversation you don't want to miss! Andy Morehouse is an experienced executive with a strong background in sales and marketing. He has helped numerous small businesses grow and succeed and has also played a key role in the success of a software company, where he spent 13 years as one of the first employees. During his time there, Andy was responsible for building the company's sales and marketing efforts and worked closely with the founders to develop and execute the company's strategic vision. Today, he is the CEO of Talewind, a sales proposal and content automation platform designed to improve the buyer experience and bring accuracy, consistency, and speed to every deal. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

Crystal Landsem, CEO of Lulus, doubled the company's growth potential by giving customers what they wanted. Discover her best customer retention tips.For more on Lulus and show notes click here

Jean Wu launched the Que water bottle and it went viral. Now she's expanding her product lines and using a few key tools to help organize her business.For more on Que and show notes: https://bit.ly/48uMuLi

Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date.For more on Caraway and show notes: https://bit.ly/3TxIRQM 

Sarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch.For more on Wild Rye and show notes: https://bit.ly/4aoMTAV

Bombas' one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes: https://bit.ly/3Tmj6Tc