POPULARITY
What if one of the most powerful ways to grow your practice wasn't ads, social media, or cold outreach—but simply having conversations? In this episode of the Uncaged Clinician Podcast, host David Bayliff sits down with physical therapist and entrepreneur Dr. Jeremy Sutton to talk about an unconventional marketing strategy that's driving real results in his business: launching a local podcast to build relationships and attract patients. Jeremy shares the story behind his concierge mobile physical therapy practice in Shreveport–Bossier City, Louisiana, and how interviewing local business owners, physicians, and community leaders has helped him generate nearly 40% of his clients. But this episode goes far beyond podcasting tactics. It's a conversation about service, resilience, and the power of showing up for people. Jeremy opens up about failing in his first business, filing bankruptcy, and the lessons that shaped the way he approaches entrepreneurship today. From there, he explains how creating meaningful connections in the community—and simply doing what you say you're going to do—can transform both your business and your impact. You'll also hear practical insights on how to start a relationship-driven marketing strategy, why referrals don't have to come only from physicians, and how creating great experiences for people naturally leads to growth. If you're a clinician who feels stuck, uncertain about marketing, or wondering how to build a thriving practice without relying on insurance systems, this episode will challenge and encourage you. Jeremy's story is proof that you don't need fancy equipment, big budgets, or perfect circumstances to succeed—you just need to start, serve people well, and keep moving forward. In this episode, you'll learn: • How a simple local podcast can become a powerful referral engine • Why relationship-based marketing works better than transactional outreach • How Jeremy generated nearly 40% of his clients through podcast connections • The importance of service, consistency, and doing what you promise • Why fear and uncertainty shouldn't stop you from taking action • How failure can become the foundation for your next success Whether you're building a cash-based practice, exploring entrepreneurship, or simply looking for better ways to connect with your community, this episode is packed with practical wisdom and inspiration. Be sure to subscribe to the Uncaged Clinician Podcast and share this episode with a clinician or entrepreneur who could benefit from hearing Jeremy's story.
Episode 437 of Airey Bros Radio is now LIVE on all podcast platforms — originally streamed on ABR YouTube on Feb 3, 2026.We're joined by Jim Giunta, Founder / President & Chairman of the National Collegiate Wrestling Association (NCWA) — the governing body that's helped create college wrestling opportunity for thousands of athletes across the U.S., Canada, and beyond.In this conversation, Jim breaks down what the NCWA is (and isn't), why we should call them teams/programs — not “club teams,” and how wrestlers can start a program at their school the right way (hint: it starts with students, not coaches walking into the AD's office).We also get into NCWA Nationals (massive brackets + big-show atmosphere), transition teams (schools moving divisions who compete through the NCWA), the rise of women's collegiate wrestling (folkstyle + freestyle), and Jim's newest project — the National Collegiate Grappling Association (NCGA/NCGAA) with rules designed to reward real takedowns and action.Powered by Black Sheep Endurance Coaching / ☕ Value-for-value: BuyMeACoffee.com/AireyBrosTime-Stamped Show Notes (Episode 437)0:00 ABR mission: spotlighting opportunities beyond the “Power 4”0:40 Show open + intro: Jim Giunta joins (NCWA Founder/President)1:58 Jim's background + NCWA growth overview (teams, athletes, alumni)3:05 Why the NCWA matters: real opportunity for wrestlers who aren't D1 roster locks3:55 Jim's origin story: Pennsylvania to Texas A&M — “we ain't got no wrestling here”5:58 Starting wrestling in Texas: early club roots + building infrastructure6:39 Why Jim founded the NCWA (late 90s) and how it started with 13 teams8:34 Teams/programs vs “club wrestling” — why language matters9:09 The Apprentice School example + athletic-department funded programs10:02 NCWA as a wrestling-only governing body (not distracted by other sports)11:20 NCWA “D1 vs D2” structure + what “emerging programs” means12:24 “Orphan alumni” and rebuilding programs at schools that dropped wrestling14:04 Want wrestling at your school? How to start a program from scratch15:21 Biggest mistake: coaches pitching the AD first (why that door slams fast)16:06 The blueprint: student-led club → recognition → funding → coach → growth18:23 Why NCWA requires non-student coaches (program stability + continuity)19:24 Developing the next generation of coaches through NCWA pathways20:04 Transition teams: how NCWA helps schools moving divisions compete + recruit21:29 Myth-busting: transition teams don't automatically dominate22:10 Examples + how transition teams elevate the overall wrestling ecosystem24:07 Women's wrestling: NCWA's early push + why “a league of their own” matters27:12 Women's folkstyle + freestyle: why both matter and how NCWA supports both28:25 Launching collegiate grappling (NCGA/NCGAA): goals + vision29:34 New rules: no guard-pulling freebies, push-out emphasis, more action31:00 Grappling culture vs wrestling culture + building a more competitive format32:32 NCGA season timing (spring) + future crossover with wrestling athletes33:35 Wrestlers in MMA: Tony Ferguson + more examples of wrestling translating34:33 Marine biology to education to business: how Jim learned to build organizations36:27 NCWA Nationals: 65-man brackets, big-show production, men + women together37:46 Nationals scale: mats, qualifiers, and what it feels like in the arena39:26 Invitation: ABR broadcasting live from NCWA Nationals40:47 2026 Nationals location: Shreveport/Bossier City, Louisiana (details + perks)42:02 Conferences across the country + how qualification works43:36 State representation goals + travel/money realities for newer programs44:46 D1/NAIA programs running second rosters in NCWA + the “walk-on” evolution47:03 The Ohio State example + why the rule changed49:46 “What else should the audience know?” — how to contact Jim + parent insight52:04 Magic-wand vision: alumni support, scholarships, keeping programs alive54:08 Fun finish: coffee habits, routines, reading, travel, guilty pleasures1:02:28 Closing: gratitude + where to follow (ncwa.net + NCWA socials)
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.
101.7 & 710 KEEL's Mike & McCarty wake up Shreveport/Bossier City with the latest local and national news, including interviews with newsmakers along with their own personal takes on the day's hottest issues.