Podcasts about spreadable media creating value

Sam Ford is Director of Cultural Intelligence for Simon & Schuster’s imprint, Tiller Press, dedicated to publishing culturally relevant books. He is the co-author of Spreadable Media: Creating Value and Meaning in a Networked Culture. In addition to his work at Tiller Press, Sam is a Knight News Innovation Fellow at Columbia University’s Tow Center for Digital Journalism, where he has been leading research and consulting on news projects. Loaded with experience in storytelling, journalism, and media, Sam is definitely one of the most interesting people in the world and, with his wisdom and guidance, is instrumental in the publication of Soulbbatical. Sam joins me today to share his ideas on storytelling and its role in connecting people. He offers his advice on how we can improve the way we share stories and content and explains how stepping into our vulnerability can help people overcome challenging experiences. He defines what cultural intelligence means, his work at Tiller Press as Director of Cultural Intelligence, and how the media landscape has evolved today. He also describes how writers can get publishers to notice their stories and highlights why the world needs to hear your voice. “Don’t be so guarded over the ideas in your head that you don’t take the opportunity to share them with people.” - Sam Ford This week on Rebel Souls: Rebelling for stories that the world needs to know The relationship between spreading stories and creating organizations that listen to culture The media landscape in 2020 and how it’s different from previous years Creating longevity in stories and how viral content doesn’t necessarily have a lasting impact Sam’s background and how his grandparents influenced his philosophy in storytelling Taking a transmedia storytelling strategy into a digital media age Why WWE was thriving at a time where journalism was struggling as an industry The impact of taking small steps and not waiting for the perfect idea to come Why you shouldn’t decide on exactly what you want out of life The reason Sam would rather surround himself with skeptic people rather than people who think of themselves as experts Slow innovations and continuously trying new things The $2.99 lifestyle and the illusion of stability Navigating your professional life without tying your identity to a role or job Cultural intelligence and how Tiller Press locates authors to publish The difference between fast and slow culture The power of showing up every day to get your story out into the world Why a tiny bit of impostor syndrome is healthy Meeting the universe the deeper we delve into our personal journey Resources Mentioned: Sorted: Growing Up, Coming Out, and Finding My Place (A Transgender Memoir) by Jackson Bird Revisionist History Podcast Connect with Sam Ford: Sam Ford Website Sam Ford on LinkedIn Sam Ford on Facebook Sam Ford on Instagram Sam Ford on Twitter BOOK: Spreadable Media: Creating Value and Meaning in a Networked Culture Liberate Your Soul & Join the Rebelution Thanks for tuning into this week’s episode of Rebel Souls with your host, Shelley Paxton, the podcast dedicated to helping leaders reject the status quo, liberate their soul, and become a lifelong rebel. If you enjoyed this episode, please head over to Apple Podcasts to subscribe to the show and leave a review. Don’t forget to follow us on Facebook, LinkedIn, Twitter, and Instagram and share your favorite episodes across social media. And for more great content and information, visit our website and grab your copy of Soulbbatical: A Corporate Rebel’s Guide to Finding Your Best Life.

Show Notes In which we tackle copyright (or left, as you like), barely touch on patents, and generally try to think about how to handle questions of intellectual property as consumers and creators thereof in the brave new world of digital economics and cheap copies of everything (even Nike shoes). Chapters Intro (1:02) The Reason for Copyright (1:02–8:22) Valuing Products in Different Ways (8:22–19:55) “Pay Me For This Thing” (19:55–26:55) Conclusion (28:10) Music We know. Pretty sweet sounds. Even if we do say so ourselves. “New Life”, from New Life, by Stephen Carradini. Used because we can do whatever we want with our own music! (Turns out, in this case, so can you…) “Winning Slowly Theme”, by Chris Krycho. See above! Links Things we talked about in the show you might want to read some more about. We give them to you for free! Spreadable Media: Creating Value and Meaning in a Networked Culture, by Henry Jenkins Stratechery.fm Episode 02: Fat as a Service CCLI – church copyright licenses, designed to allow churches to use music in their services without paying exorbitant fees

Aired: 04/21/13 "If it doesn't spread, it's dead," is the simple consistent message of a new book, SPREADABLE MEDIA: Creating Value and Meaning in a Networked Culture, that maps the changes taking place in our media environment. For all their consolidation, concentration, and money, corporations can no longer control media distribution. Millions are now directly involved in the creation and circulation of content. "Stickiness" - focusing attention in centralized places -- has been the measure of success in the broadcast era. No more. "Spreadability" - dispersing content through formal and informal networks, with and without permission - is the new goal. What does this mean for media? For information? For culture? For the distribution of power? And how can you take advantage of the new realities to have greater impact and influence? I'll be talking about all of that this week with one of the book's authors, HENRY JENKINS. He coined the term "participatory culture" and he's been paying attention for decades to the crowd on the other side of the camera, the microphone, and the screen.

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices

If it doesn’t spread, it’s dead This is the unifying idea of Henry Jenkins, Sam Ford, and Joshua Green’s new book, Spreadable Media: Creating Value and Meaning in a Networked Culture (New York University Press, 2013) Those six words – If it doesn’t spread, it’s dead – appear on the back cover, on the inside jacket, and in the very first paragraph of the book’s introduction. The authors focus on the new currencies of media, including user engagement and the rapid flow of information, while debunking the terms we’ve all learned to know and dread, such as “viral” and “Web 2.0.” Jenkins, Ford, and Green set an ambitious agenda, targeting not one but three audiences: media scholars, communication professionals, and those who create and share media and are interested in learning how media are changing because of it. “Perhaps the most impactful aspect of a spreadable media environment,” the authors write, “is the way in which we all now play a vital role in the sharing of media texts.” A review of Spreadable Media can be found in Public Books here. Learn more about your ad choices. Visit megaphone.fm/adchoices