Podcasts about Mass media

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term than a buy-side term. Independent consultants are increasingly preferred over large agencies. AI is disrupting traditional consulting roles, emphasizing the need for individual expertise. Understanding the job to be done is crucial. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Ian's firm - Velocity B This Old Marketing - Robert and Joe's podcast Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com. They discuss: Strategic thinking Creative direction AI literacy Ethical judgment Orchestration and collaboration If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send Superchats at any time here: https://streamlabs.com/jaydyer/tip Join this channel to get access to perks: https://www.youtube.com/channel/UCnt7Iy8GlmdPwy_Tzyx93bA/join PRE-Order New Book Available in Sept here: https://jaysanalysis.com/product/esoteric-hollywood-3-sex-cults-apocalypse-in-films/ Get started with Bitcoin here: https://www.swanbitcoin.com/jaydyer/ The New Philosophy Course is here: https://marketplace.autonomyagora.com/philosophy101 Set up recurring Choq subscription with the discount code JAY44LIFE for 44% off now https://choq.com Subscribe to my site here: https://jaysanalysis.com/membership-account/membership-levels/ Follow me on R0kfin here: https://rokfin.com/jaydyer Music by Amid the Ruins 1453 https://www.youtube.com/@amidtheruinsOVERHAUL #comedy #podcast #entertainmentBecome a supporter of this podcast: https://www.spreaker.com/podcast/jay-sanalysis--1423846/support.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi.  They discuss what he's learned, some of the enduring themes that have continued to resonate since they started the podcast in 2013, and some of the hot trends that may not have stuck.  Finally, they catch up on Robert's experience at Content Marketing World.   If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing - Robert and Joe's podcast Ian's shiny new website: iantruscott.com Ian's Tuesday rant All the Gear, No Idea Content Marketing World Robert's newsletter: Lens Robert's websites: robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit.   Some key points from the discussion: Writing is a process of storytelling, not just output Using AI to assist in research and idea generation Consider writing shorter books  Using video content to complement written articles  Attracting subscribers to your newsletter Timeliness and relevance If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's Weekly Articles on Content Marketing Institute, the Lens Newsletter, his website, and his firm Seventh Bear Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Media cartographer Evan Shapiro publishes the definitive chart of the global media industry cited by every pundit and trade publication. After 20 years of disruptive change, the media industry is evolving so quickly beyond recognition that Evan's chart has emerged as the universal scorecard to keep track of who owns what. Evan joins the Futurists to decipher the chaos in streaming, television, socials and cinema. Topics include: the importance of audience fragmentation across media formats and platforms; the consequences of consolidation; why Big Tech is trouncing Big Media;  why Netflix is worth more than Disney, Comcast, WarnerBros Discovery, and Paramount combined;  YouTube as the new era of cable TV;  why 60% of all advertising dollars flow through three companies;  Disney's genius move with ESPN;  and Evan's surprising answer to the question: which is the only major media company that has managed the transition to the digital age?

This episode of Star Warsologies covers mass media, propaganda, and media literacy in a galaxy far, far away! Author Samuel Spitale joins us to talk about the difference between journalism, news, propaganda, advertising, and other media terms. He posits that the lack of media in the original series was a deliberate (and wise) choice for storytelling. While it plays a role in the recent series Andor, there are also some hints in the holiday special, so of course we talk about that! Join us to help fight misinformation with the truth! An illustration from "How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality" provided by Samuel Spitale. Show Notes: Check out Samuel's website and YouTube channel. He's also on Instagram. Get a copy of Samuel's book "How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality" Get a copy of Samuel's coffee table book "Collecting a Galaxy - The Art of Sideshow" Find out more about the Galaxy Tour science field trip. And if you do sign up to go, make sure to put "Star Warsologies" in the Order Notes when you check out! You can order James's crossword puzzle book now! For a free puzzle, download the activity kit from Star Wars Reads! Subscribe to Star Warsologies on Apple, Spotify, or wherever you listen to podcasts. Did you miss an earlier episode? Catch up here! Follow us on BlueSky and Instagram or join our Facebook fan group! Star Warsologies is a podcast about science and other fields in a galaxy far, far away. Hosts James Floyd and Melissa Miller combine their love of storytelling in the franchise with their keen interest in all things academic.  

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing. Some key points from the discussion: The culture of Reddit Building credibility on Reddit takes time and effort Using Reddit for audience research. Niche markets and topics are well served by Reddit  Engaging on Reddit as a different channel from other social platforms Experimentation is key, like any social media If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Why Reddit Marketing Should Be Your Next Big Business Move Robert's Lens Newsletter Robert's new relaunched website: Robertrose.net Robert's firm - Seventh Bear Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Sergi Mass regresa de nuevo con su sección Mass Media, dispuestos a hacernos reír repasando momentos de la televisión y la radio.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO. Some key points from the discussion: Data and processes are overshadowing creativity in marketing. Many marketers are leaving the profession due to a lack of creativity. AI is not solving the problem. Precision in marketing can lead to mediocrity. Marketers are focusing on efficiency rather than emotional connection. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week LinkedIn live event - Goldenhour: The Paradox of Content Marketing in the AI Age: Humanity Over Speed Robert's Lens Newsletter Valuable Friction - Robert Rose Robert's new relaunched website: Robertrose.net Robert's firm - Seventh Bear Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today. Some talking points from this week: With the advances in page builder solutions to deliver multi-channel and multi-language websites, do organizations need enterprise solutions? What needs must enterprises have to justify an enterprise solution (like Adobe or Sitecore) versus a simpler solution? Do organizations handle workflow and orchestration within the CMS? Is Headless the natural successor to the content management principles of old? As usual, when Ian and Cathy get together, they dive into their inner content geeks, and as always, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: LinkedIn post by Gartner Analyst, Irina Guseva Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

⸻ Podcast: Redefining Society and Technologyhttps://redefiningsocietyandtechnologypodcast.com _____ Newsletter: Musing On Society And Technology https://www.linkedin.com/newsletters/musing-on-society-technology-7079849705156870144/_____ Watch on Youtube: https://youtu.be/OYBjDHKhZOM_____ My Website: https://www.marcociappelli.com_____________________________This Episode's SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak:  https://itspm.ag/itspbcweb_____________________________A Musing On Society & Technology Newsletter Written By Marco Ciappelli | Read by TAPE3The First Smartphone Was a Transistor Radio — How a Tiny Device Rewired Youth Culture and Predicted Our Digital FutureA new transmission from Musing On Society and Technology Newsletter, by Marco CiappelliI've been collecting vintage radios lately—just started, really—drawn to their analog souls in ways I'm still trying to understand. Each one I find reminds me of a small, battered transistor radio from my youth. It belonged to my father, and before that, probably my grandfather. The leather case was cracked, the antenna wobbled, and the dial drifted if you breathed on it wrong. But when I was sixteen, sprawled across my bedroom floor in that small town near Florence with homework scattered around me, this little machine was my portal to everything that mattered.Late at night, I'd start by chasing the latest hits and local shows on FM, but then I'd venture into the real adventure—tuning through the static on AM and shortwave frequencies. Voices would emerge from the electromagnetic soup—music from London, news from distant capitals, conversations in languages I couldn't understand but somehow felt. That radio gave me something I didn't even know I was missing: the profound sense of belonging to a world much bigger than my neighborhood, bigger than my small corner of Tuscany.What I didn't realize then—what I'm only now beginning to understand—is that I was holding the first smartphone in human history.Not literally, of course. But functionally? Sociologically? That transistor radio was the prototype for everything that followed: the first truly personal media device that rewired how young people related to the world, to each other, and to the adults trying to control both.But to understand why the transistor radio was so revolutionary, we need to trace radio's remarkable journey through the landscape of human communication—a journey that reveals patterns we're still living through today.When Radio Was the Family HearthBefore my little portable companion, radio was something entirely different. In the 1930s, radio was furniture—massive, wooden, commanding the living room like a shrine to shared experience. Families spent more than four hours a day listening together, with radio ownership reaching nearly 90 percent by 1940. From American theaters that wouldn't open until after "Amos 'n Andy" to British families gathered around their wireless sets, from RAI broadcasts bringing opera into Tuscan homes—entire communities synchronized their lives around these electromagnetic rituals.Radio didn't emerge in a media vacuum, though. It had to find its place alongside the dominant information medium of the era: newspapers. The relationship began as an unlikely alliance. In the early 1920s, newspapers weren't threatened by radio—they were actually radio's primary boosters, creating tie-ins with broadcasts and even owning stations. Detroit's WWJ was owned by The Detroit News, initially seen as "simply another press-supported community service."But then came the "Press-Radio War" of 1933-1935, one of the first great media conflicts of the modern age. Newspapers objected when radio began interrupting programs with breaking news, arguing that instant news delivery would diminish paper sales. The 1933 Biltmore Agreement tried to restrict radio to just two five-minute newscasts daily—an early attempt at what we might now recognize as media platform regulation.Sound familiar? The same tensions we see today between traditional media and digital platforms, between established gatekeepers and disruptive technologies, were playing out nearly a century ago. Rather than one medium destroying the other, they found ways to coexist and evolve—a pattern that would repeat again and again.By the mid-1950s, when the transistor was perfected, radio was ready for its next transformation.The Real Revolution Was Social, Not TechnicalThis is where my story begins, but it's also where radio's story reaches its most profound transformation. The transistor radio didn't just make radio portable—it fundamentally altered the social dynamics of media consumption and youth culture itself.Remember, radio had spent its first three decades as a communal experience. Parents controlled what the family heard and when. But transistor radios shattered this control structure completely, arriving at precisely the right cultural moment. The post-WWII baby boom had created an unprecedented youth population with disposable income, and rock and roll was exploding into mainstream culture—music that adults often disapproved of, music that spoke directly to teenage rebellion and independence.For the first time in human history, young people had private, personal access to media. They could take their music to bedrooms, to beaches, anywhere adults weren't monitoring. They could tune into stations playing Chuck Berry, Elvis, and Little Richard without parental oversight—and in many parts of Europe, they could discover the rebellious thrill of pirate radio stations broadcasting rock and roll from ships anchored just outside territorial waters, defying government regulations and cultural gatekeepers alike. The transistor radio became the soundtrack of teenage autonomy, the device that let youth culture define itself on its own terms.The timing created a perfect storm: pocket-sized technology collided with a new musical rebellion, creating the first "personal media bubble" in human history—and the first generation to grow up with truly private access to the cultural forces shaping their identity.The parallels to today's smartphone revolution are impossible to ignore. Both devices delivered the same fundamental promise: the ability to carry your entire media universe with you, to access information and entertainment on your terms, to connect with communities beyond your immediate physical environment.But there's something we've lost in translation from analog to digital. My generation with transistor radios had to work for connection. We had to hunt through static, tune carefully, wait patiently for distant signals to emerge from electromagnetic chaos. We learned to listen—really listen—because finding something worthwhile required skill, patience, and analog intuition.This wasn't inconvenience; it was meaning-making. The harder you worked to find something, the more it mattered when you found it. The more skilled you became at navigating radio's complex landscape, the richer your discoveries became.What the Transistor Radio Taught Us About TomorrowRadio's evolution illustrates a crucial principle that applies directly to our current digital transformation: technologies don't replace each other—they find new ways to matter. Printing presses didn't become obsolete when radio arrived. Radio adapted when television emerged. Today, radio lives on in podcasts, streaming services, internet radio—the format transformed, but the essential human need it serves persists.When I was sixteen, lying on that bedroom floor with my father's radio pressed to my ear, I was doing exactly what teenagers do today with their smartphones: using technology to construct identity, to explore possibilities, to imagine myself into larger narratives.The medium has changed; the human impulse remains constant. The transistor radio taught me that technology's real power isn't in its specifications or capabilities—it's in how it reshapes the fundamental social relationships that define our lives.Every device that promises connection is really promising transformation: not just of how we communicate, but of who we become through that communication. The transistor radio was revolutionary not because it was smaller or more efficient than tube radios, but because it created new forms of human agency and autonomy.Perhaps that's the most important lesson for our current moment of digital transformation. As we worry about AI replacing human creativity, social media destroying real connection, or smartphones making us antisocial, radio's history suggests a different possibility: technologies tend to find their proper place in the ecosystem of human needs, augmenting rather than replacing what came before.As Marshall McLuhan understood, "the medium is the message"—to truly understand what's happening to us in this digital age, we need to understand the media themselves, not just the content they carry. And that's exactly the message I'll keep exploring in future newsletters—going deeper into how we can understand the media to understand the messages, and what that means for our hybrid analog-digital future.The frequency is still there, waiting. You just have to know how to tune in.__________ End of transmission.

Justin Hughes, pastor of Del Ray Baptist ChurchChurch History, Section 2 (Lesson 9): Proclaiming the Gospel in an Age of Mass MediaTaught August 31, 2025

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.  Some key points from the discussion: AI is dominating marketing conversations, overshadowing fundamentals. Brands are chasing automation at the expense of relationships. The classic marketing equation of reach and frequency still applies. Marketing should focus on building trust and engagement. High-quality content minimizes the need for frequent messaging. Provocative content can detract from brand integrity. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week CMI Blog post: Move Over "Authentic AI," Real Beats Perfect in Content and Marketing Robert's LinkedIn Post - Forgetting the fundamentals of marketing: AI, trust, and relationships Valuable Friction - Robert Rose Robert's new relaunched website: Robertrose.net Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss Robert's new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248. Some key points from the discussion: Speed has become a foundational value in business culture How relationships suffer due to our focus on speed and convenience AI may invite us to slow down rather than speed up Slowing down could differentiate you Creative friction can enhance our output and decision-making If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Valuable Friction - Robert Rose Robert's new relaunched website: Robertrose.net Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

The Campus Compass, the podcast where we bring you real conversations with the professors and staff shaping our academic journeys. Whether you're looking for career advice, academic motivation, or insight into the world beyond the classroom, this series is for you. Today, we're excited to be joined by Kristen Grimmer, an adviser to Mass Media students at Washburn University. Kristen has years of experience guiding students through the academic and professional maze of media, communications, and storytelling. She's here to share her wisdom, experiences, and some honest advice for students who want to thrive in this ever-changing industry.

In the midst of the COVID-19 pandemic, we're hearing an awful lot about the fraught relationship between science and media. In his book, News from Mars: Mass Media and the Forging of a New Astronomy, 1860-1910 (University of Pittsburgh Press, 2019), historian of science Joshua Nall shows us that a blurry boundary between science and journalism was a key feature—not a bug—of the emergence of modern astronomy. Focusing on objects and media, such as newspapers, encyclopedias, cigarette cards, and globes, Nall offers a history of how astronomers' cultivation of a mass public shaped their discipline as it managed controversies over the possibility of canals on Mars, and even interplanetary communication. This book is strongly recommended for historians of science and communication, as well as those with an eye for material culture. Joshua Nall is curator of modern sciences at the Whipple Museum of the History of Science in the Department of the History and Philosophy of Science at the University of Cambridge. Mikey McGovern is a PhD candidate in Princeton University's Program in the History of Science. He is writing a dissertation on how people used statistics to make claims of discrimination in 1970s America, and how the relationship between rights and num- bers became a flashpoint in political struggles over bureaucracy, race, and law. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/intellectual-history

We're excited to share the first episode of Peabody Award-nominated podcast Long Shadow’s new season, Breaking the Internet. Hosted by Pulitzer Prize finalist and historian Garrett Graff, Long Shadow: Breaking the Internet charts the evolution of the internet – from the optimistic days of the dot-com boom to our present moment. Produced by Long Lead and distributed by PRX, this seven-part series aims to tell the story of humanity's greatest invention, and how it's led us to the biggest crisis facing society today. In this specific episode, you’ll travel back to 1993. Gas is just over a dollar a gallon. Minimum wage is $4.25 an hour. Mass media is hitting its apex, and American culture is about as homogenous as it’s ever been. And somewhere in the background of all that, this new thing called the World Wide Web just became available to the general public…. then a computer bug threatened to shut it all down forever. To listen to more episodes, follow Long Shadow on Apple Podcasts, Spotify or your favorite podcast app. If you’re listening on Spotify, you can leave a comment there or email us at hello@tangoti.com! Follow Bridget and TANGOTI on social media! Many vids each week. instagram.com/bridgetmarieindc/ tiktok.com/@bridgetmarieindc youtube.com/@ThereAreNoGirlsOnTheInternet See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

In the midst of the COVID-19 pandemic, we're hearing an awful lot about the fraught relationship between science and media. In his book, News from Mars: Mass Media and the Forging of a New Astronomy, 1860-1910 (University of Pittsburgh Press, 2019), historian of science Joshua Nall shows us that a blurry boundary between science and journalism was a key feature—not a bug—of the emergence of modern astronomy. Focusing on objects and media, such as newspapers, encyclopedias, cigarette cards, and globes, Nall offers a history of how astronomers' cultivation of a mass public shaped their discipline as it managed controversies over the possibility of canals on Mars, and even interplanetary communication. This book is strongly recommended for historians of science and communication, as well as those with an eye for material culture. Joshua Nall is curator of modern sciences at the Whipple Museum of the History of Science in the Department of the History and Philosophy of Science at the University of Cambridge. Mikey McGovern is a PhD candidate in Princeton University's Program in the History of Science. He is writing a dissertation on how people used statistics to make claims of discrimination in 1970s America, and how the relationship between rights and num- bers became a flashpoint in political struggles over bureaucracy, race, and law. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In the midst of the COVID-19 pandemic, we're hearing an awful lot about the fraught relationship between science and media. In his book, News from Mars: Mass Media and the Forging of a New Astronomy, 1860-1910 (University of Pittsburgh Press, 2019), historian of science Joshua Nall shows us that a blurry boundary between science and journalism was a key feature—not a bug—of the emergence of modern astronomy. Focusing on objects and media, such as newspapers, encyclopedias, cigarette cards, and globes, Nall offers a history of how astronomers' cultivation of a mass public shaped their discipline as it managed controversies over the possibility of canals on Mars, and even interplanetary communication. This book is strongly recommended for historians of science and communication, as well as those with an eye for material culture. Joshua Nall is curator of modern sciences at the Whipple Museum of the History of Science in the Department of the History and Philosophy of Science at the University of Cambridge. Mikey McGovern is a PhD candidate in Princeton University's Program in the History of Science. He is writing a dissertation on how people used statistics to make claims of discrimination in 1970s America, and how the relationship between rights and num- bers became a flashpoint in political struggles over bureaucracy, race, and law. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the midst of the COVID-19 pandemic, we're hearing an awful lot about the fraught relationship between science and media. In his book, News from Mars: Mass Media and the Forging of a New Astronomy, 1860-1910 (University of Pittsburgh Press, 2019), historian of science Joshua Nall shows us that a blurry boundary between science and journalism was a key feature—not a bug—of the emergence of modern astronomy. Focusing on objects and media, such as newspapers, encyclopedias, cigarette cards, and globes, Nall offers a history of how astronomers' cultivation of a mass public shaped their discipline as it managed controversies over the possibility of canals on Mars, and even interplanetary communication. This book is strongly recommended for historians of science and communication, as well as those with an eye for material culture. Joshua Nall is curator of modern sciences at the Whipple Museum of the History of Science in the Department of the History and Philosophy of Science at the University of Cambridge. Mikey McGovern is a PhD candidate in Princeton University's Program in the History of Science. He is writing a dissertation on how people used statistics to make claims of discrimination in 1970s America, and how the relationship between rights and num- bers became a flashpoint in political struggles over bureaucracy, race, and law. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In the midst of the COVID-19 pandemic, we're hearing an awful lot about the fraught relationship between science and media. In his book, News from Mars: Mass Media and the Forging of a New Astronomy, 1860-1910 (University of Pittsburgh Press, 2019), historian of science Joshua Nall shows us that a blurry boundary between science and journalism was a key feature—not a bug—of the emergence of modern astronomy. Focusing on objects and media, such as newspapers, encyclopedias, cigarette cards, and globes, Nall offers a history of how astronomers' cultivation of a mass public shaped their discipline as it managed controversies over the possibility of canals on Mars, and even interplanetary communication. This book is strongly recommended for historians of science and communication, as well as those with an eye for material culture. Joshua Nall is curator of modern sciences at the Whipple Museum of the History of Science in the Department of the History and Philosophy of Science at the University of Cambridge. Mikey McGovern is a PhD candidate in Princeton University's Program in the History of Science. He is writing a dissertation on how people used statistics to make claims of discrimination in 1970s America, and how the relationship between rights and num- bers became a flashpoint in political struggles over bureaucracy, race, and law. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/journalism

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.  Key points from their discussion: AI is automating inefficient processes. Understanding the entire marketing process is crucial before implementing AI. Curiosity and asking 'why' are essential in the AI experimentation phase. Business users often prefer to delegate tasks rather than engage with complex systems. Experimentation with AI is important AI can add complexity and cost if not applied thoughtfully. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week AI Won't Fix Your Zombie Marketing Processes Robert's new relaunched website: Robertrose.net Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, we discover more about Robert's latest content marketing strategy - The Mullet.  They discuss: The debate around what content we should share with the LLMs Robert's research into answer engine optimization Robert suggests we need to be business at the front with the structure for informing the robots, and then party at the back where the humans can access the good stuff. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week This Old Marketing - The Mullet Content Strategy [Special Episode] (490) What's Broken in GTM and How to Fix It ep22: David Meyer Robert's new relaunched website: Robertrose.net Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management.  Some talking points from this week: CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing. The death of the website is bullshit, and the CMS plays a key role in management and orchestration across all channels.  Artificial intelligence is obviously a hot topic, and there are some interesting use cases in content workflows, governance, and approval.  Composability and headless remain a hot technical trend, but not much is changing in terms of what buyers are asking for.  Accessibility was a surprisingly hot topic, and it's often overlooked. People, process, governance, and operations remain a technology-agnostic challenge regardless of the acronym used to describe them (DAM, MAM, MRM, WCM, etc). A dive into indulging our inner content geeks, and ss always, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: The story of Boye & Co CMS Connect 25 - Boye & Company Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a Michelada, Ian asks Robert's advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net. They discuss:  Making assumptions before you can do proper discovery Whether it's reasonable to ask for this level of effort The benefit of the process to both the candidate and the hirer Boxing these requests into scenarios and limited projects Avoiding sounding generic If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's new relaunched website: Robertrose.net Robert's podcast – This Old Marketing Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert.  Key points from the chat: Less “newsjacking” as politics becomes so divisive, and humor has become difficult.  Memes and culture jacking are filling the gap, but can be a double-edged sword  Understanding cultural references is crucial for effective engagement. Not all memes resonate with every audience. Authenticity is key. If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's post: How B2B Brands Capitalize on Meme-Worthy Moments Robert's Lens newsletter  Rose Colored Glasses - Robert Rose on the Content Marketing Institute Ian's firm - Velocity B Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  However, this week, we have a slightly different episode as Robert couldn't make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What's AI Learning About Your Brand?” We hope you enjoy this last-minute change. Robert will be back in the bar next week, and if you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Full post: Old Content, New Risk: What's AI Learning About Your Brand? Rose Colored Glasses - Robert Rose on the Content Marketing Institute Ian's firm - Velocity B Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.  They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a cost center, the perceptions of marketing within organizations, and the implications of these views on budget allocation and strategic decision-making. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian's new advisory firm - Velocity B Robert's podcast - This Old Marketing Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration. Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about? Some talking points from their conversation: Understanding content operations and orchestration The role of technology in content operations Content strategy and audience engagement Overcoming resistance to change in content operations Generative AI and its impact on content operations and orchestration As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Velocity B CMS Connect 25 - Boye & Company Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we're chatting about how the idea of Boston — its reputation, its brand, its character — has been shaped by popular media, from movies to journalism. Joining us is Stanley Corkin, author of Boston Mass-Mediated Urban Space and Culture in the Digital Age. Step right up: 10 best walkable cities for tourists in the US In Her Shoes  Have feedback on this episode or ideas for upcoming topics? DM me on Instagram, email me, or send a voice memo.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, on Ian's mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google's rise two decades ago. They discuss: How our content gets served, aggregated, and we don't pick the experience What is the purpose and value of educating LLMs with our content?  Will users click through? Is it an impression?  Will the content consumer behavior change? Is there a first mover advantage? Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian's new advisory firm - Velocity B Robert's podcast - This Old Marketing Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Troy and Brian chat with journalist and author Claire Hoffman about her book Sister Sinner, which explores the life and mysterious disappearance of Aimee Semple McPherson, a pioneering figure in American evangelicalism and Pentecostalism. The discussion covers Claire's own upbringing in a transcendental meditation community and then explores the complexities of McPherson's life, her scandalous disappearance, and the impact of fame on religious figures. The conversation also reflects on the nature of celebrity, the challenges of historical narratives in religion, and the importance of embracing the complexities of human experience.Links:Claire Hoffman – Author & JournalistSister, SinnerGreetings from Utopia ParkTakeawaysClaire Hoffman grew up in a transcendental meditation community.Amy Semple McPherson was a pioneer of modern evangelicalism.The scandal surrounding McPherson's disappearance was unprecedented.McPherson's life reflects the complexities of fame and faith.The podcast discusses the importance of historical narratives in religion.Outrage against public figures often overshadows their contributions.Celebrity culture in religion has deep historical roots.Hoffman's book aims to present a balanced view of McPherson's life.The conversation highlights the role of community in shaping religious leaders.Hoffman is working on a novel about a yoga sex cult. ---We're now on video on YouTube here.Want more? Check out our exclusive Patreon episodes here.Our blog is here.Join the conversation and connect with others here.The transcript of this episode is here.All our other links are here. Doubting your beliefs? Have questions about changing or leaving your faith? You are not alone, and Recovering from Religion is here to help.

We dig into Noam Chomsky and Edward Herman's seminal work, Manufacturing Consent: The Political Economy of the Mass Media and tackle the question: Do we live in a post Manufacturing Consent world? Do we need a Consent Trump to bring back Consent Manufacturing jobs? etc. MERCH poddamnamerica.bigcartel.com PATREON + DISCORD patreon.com/poddamnamerica

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, on Ian's mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave?  They discuss: AI is influencing how we perceive content authenticity. The 'from line' in emails is more important than the subject line. B2B brands need to invest in promoting their employees as thought leaders. Social media is shifting from brand-centric to individual-centric content. Trust is being built more around individuals than brands. Navigating employee influence requires trust and motivation. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Ian's new advisory firm - Velocity B Ann Handley's LinkedIn Post Someone asked me: "What's the point of a writer in the age of AI content?" Robert's podcast - This Old Marketing Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Mass media e mezzi di comunicazione di massa, cosa sono e quali i più usati? Significato ed etimologia dei mass media e della società di massa.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that's this week's topic, discussed over a cocktail blended especially for Father's Day tomorrow.  They discuss: The challenge of reporting on AI, as while the report is excellent, some points feel dated due to the fast pace of AI development.  AI should be viewed as a tool rather than a replacement for human workers. People describe themselves as  AI-enhanced, but no one ever said they are “spreadsheet-enhanced”. There's skepticism about AI's capabilities compared to human intelligence and the need for diverse human input.  AI is “free puppies”, not “free beer”; it's not saving as much human work as has been predicted. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Trends – Artificial Intelligence (AI) - Mary Meeker / Bond  Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.   Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.  The need to understand the different motivations for an acquisition and what has driven the transactions.   Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients.   Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem.   The importance of a great story that ties together the acquisition, positioning it internally and in the market. As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Salesforce acquires Informatica for $8 billion | TechCrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage. The critical concept of being distinct. Avoiding confusion about your place in the category. The impact of AI and the importance of brand recall. Creating “uncommon value” to differentiate. How this idea impacts your storytelling.  Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's article - Old Differentiation Rules Are Broken—Now What? Robert's newsletter - Lens on Substack Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Brandon Daniels is the CEO at Exiger. In this episode, he joins host Charlie Osborne and David Merritt, Director of Defensive Analytics as Kenvue, to discuss cybersecurity in mainstream media and the value of prioritization, highlighted by Netflix's "Zero Day" series. Exiger is revolutionizing the way corporations, government agencies and banks navigate risk and compliance in their third-parties, supply chains and customers through its software and tech-enabled solutions. To learn more about our sponsor, visit https://exiger.com.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert's recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More Topics in the bar today: Generative AI can enhance the creative process rather than just speed it up. The output of AI is less important than the thought process it encourages. AI is trained to agree, so we must prompt it to challenge our ideas. Epistemology helps us understand why we believe what we believe. Critical thinking is essential when using AI in creative processes. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's article - Gen AI Isn't Marketing's Best Intern — It's Something More Robert's podcast - This Old Marketing Robert's firm: Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he'd start This Old Marketing today. Some of the things they discussed: Building an audience before launching a podcast  Video offers better discoverability than audio alone The intimacy of audio creates a strong connection with listeners Marketing a podcast requires effort beyond just creating content Discoverability is essential for growing a podcast audience Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's podcast - This Old Marketing Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Thank you Gayla Kunis, Independent Voter 1, Shelia Long, and many others for tuning into my live video! Join me for my next live video in the app.* Mass Media and the Spectacle of the Imperial Presidency: The revolution won't be televised, but our national decline will be highly pixelated. [More]* CBO: 7.6 million would go uninsured under GOP Medicaid bill: The Congressional Budget Office estimate… To hear more, visit egberto.substack.com

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute's blog - Surprise! Your Most Controversial Content Might Be Your Weakest” The main points from the bar this week: People are becoming numb to controversial content Applying the MAYA principle to content strategy Brands must believe in the positions they take Brands need to earn their place in the conversations Content strategy should include both familiar and surprising elements Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Thompson Bros at Dornoch Distillery Surprise! Your Most Controversial Content Might Be Your Weakest The Four-Letter Code to Selling Just About Anything - Derick Thompson  Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.  Some talking points from this week: Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1 The first 30 days are about listening and building trust The importance of a comms plan Where measurement, data, and analysis fit in Employee engagement as part of marketing amplification Focus on leveraging team strengths rather than just fixing weaknesses Common mistakes when moving too quickly AI's role in all of this As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Cathy and Robert's fortnightly video thingy - Bear in Mind Content Marketing Friday Forum - May 9 Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.  The main points from the bar this week: Digital detoxing could be a thing, especially as trust and authenticity are reduced This will have an impact on marketing strategies and the budget Print media is gaining value as an alternative messaging channel The rise of gated communities that marketers will need to earn their way into  Identity-based content consumption and personalization Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Gartner Top Marketing Predictions for 2025 (webinar) Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Ian's Marketing Profs Webinar Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by their microaudiences. Delving into the changing landscape of commercial screen storytelling, After Mass Media: Storytelling for Microaudiences in the Twenty-First Century (NYU Press, 2025) explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer. Through its comprehensive analysis, After Mass Media exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures. Peter C. Kunze is an assistant professor of communication at Tulane University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by their microaudiences. Delving into the changing landscape of commercial screen storytelling, After Mass Media: Storytelling for Microaudiences in the Twenty-First Century (NYU Press, 2025) explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped society, whether by telling us about the worlds around us or far away. By examining the internationalization of screen businesses, the rise of streaming services with multi-territory reach, and the stories made for this environment, this book sheds light on the profound transformations in television and film production and circulation. With a keen focus on major changes in the types of screen stories being told, Amanda D. Lotz unravels the industrial roots that made these transformations possible, challenges some conventional distinctions of screen storytelling, and provides new conceptual tools to make sense of the abundance and range of screen stories on offer. Through its comprehensive analysis, After Mass Media exposes how contemporary industrial dynamics, particularly the erosion of traditional distribution models based on geography and mass audience reach, have far-reaching implications for our understanding of national video cultures. Peter C. Kunze is an assistant professor of communication at Tulane University. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/film

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.  The main points from the bar this week: The idea of vibe marketing  Speed in marketing often correlates with quantity, not quality Slowing down marketing advocates for thoughtful and strategic approaches. Checkboxes and agile marketing methodologies can lead to a loss of creativity Marketing should prioritize thoughtful processes over rapid execution The integration of AI should enhance creativity, not replace it Successful marketing often comes from iterative processes, not just quick wins Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Slow-Motion Marketing is the Antidote to Vibe Marketing Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Petro, author of 'Shame On You,' joins Seggs Talk Radio to discuss her remarkable journey from being a public school teacher and sex worker to becoming an author and advocate. In this candid conversation, Petro details her career trajectory, the media scandal that outed her past as a sex worker, and the personal and professional aftermath, including losing her teaching job. She also shares insights on overcoming shame and finding empowerment through writing and community support. The episode delves into topics like the stigma around sex work, the pressure of societal expectations, and resilience in the face of public humiliation. Listeners will gain a deeper understanding of how Petro transformed her experiences into advocacy and her ongoing mission to help others through their own shame resilience journeys.EPISODE THEMES