Podcasts about Mass media

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert reaches for a classic cocktail that is appropriate for this week's topic as he and Ian discuss the marketing classics as an antidote to today's apparent obsession with reinventing marketing.     The main points from the bar this week: The classic principles of marketing are still relevant today Siloed marketing teams can lead to conflicting goals and messages Attribution in marketing is often misrepresented; contribution is key The best practices in marketing are already established; we just need to apply them better Measurement unification across marketing teams  Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Our friend Tim Walters Seventh Bear Robert's regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ian and Jeff continue to discuss a CMO's first 90 days, focusing on the third of their 5 F'in' Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts.  Some talking points from this week: Aligning marketing with business objectives and defining measurable goals and OKRs  Assessing dependencies and evaluating the tech stack Balancing short-term wins with long-term strategy Adapting your master plan As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Why aren't peanuts, pecans, and almonds real nuts? Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Diana Brown & Barrie K Sharpe - The Masterplan You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chetna, a seasoned Communication Strategist and Business & Leadership Coach, is renowned for her expertise in establishing processes and crafting strategic plans tailored to meet diverse business needs. With a wealth of experience spanning 15 years, she excels in building both systems and people to successfully accomplish business objectivesAn accomplished academic, Chetna emerged as a university topper in Mass Media and further honed her skills as an Executive Alumna of the prestigious Indian Institute of Management Calcutta. Throughout her career, she has made significant contributions across various segments such as branding, research, advertising, design, communication, PR, and media.As the Co-founder of Morning Star Brandcom, Chetna actively shapes the company's vision and leads day- to-day operations, playing a pivotal role in its success. With a focus on new business development and talent acquisition, Chetna complements her partner Gaurav's expertise in media relations and client servicing. This dynamic partnership ensures a well-balanced approach, allowing the firm to stay true to its purpose.In her previous role, she led a strategic business unit for a prominent real estate company, overseeing sales, marketing, and corporate communication, with a focus on driving revenue and profitability.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to be” and they dive into the topic of AI skills and the absurd idea of AI business transformation goals. They discuss: Generative AI requires subject matter expertise to be effective. Hiring for AI skills  Using AI as a research assistant not as a replacement for knowledge The role of creativity versus efficiency in AI applications. What does AI business transformation mean? The mistakes AI can make Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The LinkedIn post where Tom Goodwin discusses this topic Post by Christopher Penn referring to people using AI in slides Insights on Seventh Bear, including their video podcast thingy Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients.  Some talking points from this week: Companies often confuse translation and localization The stats that show the benefits of good localization Local knowledge is vital for cultural awareness Content strategies often fall apart when treated as an afterthought Localization impact on UX and creative AI and technology alone cannot solve localization challenges. A catch-up on Adobe Summit and their focus on AI As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Cathy and Robert's fortnightly video thingy - Bear in Mind Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything.  They discuss: Brands must navigate the politicization of just about eveything Aligning with political figures can risk brand identity Examples of brands that have tripped over this Employees should have guidelines for personal social media  Brands need to define and stick to an authentic stance Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Tuesday 2¢ – Find Your Miriam - the story of Miriam Webb, influencer fired by Chick-fil-A Robert's regular Rose Colored Glasses column on the Content Marketing Institute blog This Old Marketing podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark is back to kick off a new series about a CMO's first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F'in' marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation. In this discussion, they cover: Recap on the 5 B2B F'in' Marketing Fundamentals  The STARS model and market and category analysis  Customer insights and understanding the ideal customer profile Effective communication Assessing success and identifying areas for improvement Collaboration with sales and other departments  As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week: Grant Johnson's blog - CMO Mentor Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals 229: The 5 F'in' STARS and Content Beyond Websites Cocktail Episode Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.   They discuss: What is cachaça? How corporate websites need to evolve, not die How technology and SEO have driven the web experience A future with AI creating sites on the fly Brand control over content presentation is diminishing A nostalgic view of past web experiences like Flash Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Cachaça - Wikipedia Maybe we should write an obituary for the website - Substack article by Carrie Liken This Old Marketing podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function.  In this discussion, they cover: Revenue operations, marketing, sales, and customer success operations. The organizational structure for RevOps varies by business context. Collaboration between sales and marketing  The death of the MQL Understanding the buying group and metrics for revenue and pipeline health The key technology and data platforms The role of AI in the analysis of revenue operations. As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Simon Daniels on LinkedIn As mentioned this week and some further reading that Simon recommends: Blowing in the wind - Why I'm sticking with Revenue Operations (even if the rest of the world is not!) - LinkedIn post by Simon Why the MQL model is failing B2B marketing and what to use instead - Mark Stouse on Martech.org regarding ditching MQLs Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups - B2B Marketing webinar on moving beyond the MQL Meet the new martech stack: systems of context and systems of truth – Chief Marketing Technologist RevOps And AI: The Cobbler's Children Need Shoes, Too – Simon co-wrote this on tech for Rev Ops ​​What's Broken in GTM and How to Fix It - Simon's podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community. They discuss: The evolution of thought leadership as AI makes research a commodity Storytelling and the charisma of the storyteller are becoming more important than the content The future of thought leadership relies on relationships and community, not just having the information The importance this places on marketing investments to cut through Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Black velvet recipe - BBC Food Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own.  Communication tools best uses The need for communication skills training Evolving communication practices Working on the communication culture in your organization Understanding personality types Management skills and how to reward individual contributors As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week “I didn't have time to write a short letter, so I wrote a long one instead.” - Mark Twain The post about communication skills from Anjali Yakkundi with Cathy's comment Myers-Brigges Type Indicator - https://eu.themyersbriggs.com/en/tools/MBTI Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, Ian and Robert discuss creating communities as an extension of gating content.  Once they got past the weather and politics, the key points in the discussion were: The Shift to Gated Communities Building and Marketing Exclusive Communities Engagement and Value in Community Building Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Dave Gerhardt's community - ExitFive Robert's This Old Marketing Podcast Robert's agency - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it.  The 5 SNAFUs they discuss: #1 Lack of understanding the problem or potential solution  #2 Does any other business have this problem?  #3 Who else (internally) feels this pain?  #4 Unable to invest the time  #5 Can I get executive buy-in that we have a problem?  As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok Thomas' startup - Otterly.ai Otterly.ai in Techcrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Search for The Hero - M People on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do? Key points: In marketing, we often focus on what to start, not what to stop It's important to permit ourselves to say no, to focus better, and be productive Saying no can help us excel rather than be average Examples of Robert's clients doing this Advice for how to set the stage for saying “no” Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's note in The CMI Weekly Newsletter Robert's This Old Marketing Podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer.  They discuss: The rise of generative AI is reshaping marketing strategies SEO is evolving with the introduction of AI search engines Marketers must adapt to the declining organic traffic due to AI Content management systems need to evolve to meet new demands Creative marketing strategies can help startups stand out The challenge of attribution and dark social  As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Thomas Peham on LinkedIn  Mentioned this week What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok Thomas' startup - Otterly.ai Otterly.ai in Techcrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose.  Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate? They discuss: The classic tension between marketing and sales How to create urgency and scarcity to improve engagement  Creating communities can serve as a new form of gating Sneaky gating tactics that may backfire Is the value of content diminished by gating? Creative gating strategies that B2B marketers should adopt Building a content business Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert on CMI Blog: Gating Content: Where Do You Stand in the Great Debate? This Old Marketing Podcast: Super Bowl Ad Winners & Highest Ratings in History (467) Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week's chat, they cover: The Value of Brand in B2B Measurement Understanding Brand Awareness Perception: What Do Customers Think? Preference: Measuring Customer Loyalty Operationalizing Brand Metrics The Cumulative Effect of Marketing Strategies As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Grant Johnson's blog - CMO Mentor Previous episode: 171: The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode Get Your Buyers AMPED with our Customer Journey Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube The Heavy - How You Like Me Now? (on YouTube) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose.  Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder? They discuss: The marketing as a large shallow ocean - it's getting wider, not deeper Understanding marketing requires both art and science Measurement in marketing has always been challenging The influx of opinions complicates marketing strategies Efficiency in marketing does not always equate to effectiveness Correlation does not imply causation in marketing results Notes from marketing history - we need to pay attention to the classics Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Marketing Mix - and the 4 P's popularised by Phillip Kotler  Reports on Nike's marketing turnaround - for example this post on LinkedIn: How Consultants Almost Destroyed Nike's Brand - by Erik Mashkilleyson Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what's wrong with B2B measurement. So, in this episode, he and Ian cover the following 5 points: #1 - Buying complexity obscures so much #2 - Technology sprawl gives us fractured data #3 - AI-inflated hope drives an expectation gap #4 - Measurement can't keep up with a renewed emphasis on reputation investment #5 - Exec Team is Not Onboard with What You're Reporting As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Forrester - B2B Marketing Measurement Isn't Trusted, And It's About To Get Worse Grant Johnson - How Market Presence and Brand Strength Boost Demand Jeff Clark - Five Steps for CMOs to Get Aligned on Metrics Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Move on Up - Curtis Mayfield You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode: 1327 Electricity in Everyday Life in 1904.  Today, let's look for parallels.

In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book. They discuss: Cocktail of the week - Grapefruit Negroni The writing process and editing Self-publishing vs. traditional publishing Setting writing goals and deadlines Being disciplined in writing and editing As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones, writing coach and courses Joe Pulizzi's Title Publishing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover: The Importance of teamwork in marketing Understanding team dynamics and collaboration The concept of “the collaboration edge” Measuring success and shared purpose The dreaded “breaking the silos” Understanding organizational goals and OKRs Diagnosing and addressing organizational challenges The 3 C's - Clarity, Connection, and Cadence As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn and at Seventh Bear Mentioned this week Seventh Bear Webinars Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks to the exponential growth of mass media over the last few decades, we find ourselves bombarded with information that is presented to us through a variety of framings. Whose narrative is most accurate? Which sources, if any, can we trust? Join Stephen G. Adubato and Geoff Shullenberger for a discussion on how mass media shapes the way we take in information. Thanks to Interintellect for hosting our salon!

Thanks to the exponential growth of mass media over the last few decades, we find ourselves bombarded with information that is presented to us through a variety of framings. Whose narrative is most accurate? Which sources, if any, can we trust? Join Stephen G. Adubato and Geoff Shullenberger for a discussion on how mass media shapes the way we take in information. Thanks to Interintellect for hosting our salon!

Ever been in a room where the tension was so thick you could cut it with a knife? That's how Eric and Nick Alfano's first encounter went—alpha egos clashing on stage. Fast forward to today, and they're diving deep into life's biggest questions: connection, faith, burnout, and why chasing money won't fill the void.This one's raw, intense, and packed with wisdom you didn't know you needed. Plus, Nick's insane story about burning a multi-million dollar business to the ground will hit you hard.If you're ready for the truth bombs and lessons that can change the way you live, press play NOW.#Authenticity #BreakingCycles #PodcastConversationCHAPTERS01:46 – Intro & Eric's Purpose for the Show03:38 – How Eric & Nick Met: The Personal Development Panel Story07:43 – Nick's Turning Point: From Ego to Purpose20:24 – Nick's Current Journey18:00 – Why Fast Wins Fail: The Importance of the Slow Burn24:50 – Mass Media's Role in Dividing Society32:13 – Breaking Free from Mental Programming38:04 – The Struggle to Stay Authentic & Handle Criticism42:22 – Helping Others: The True ROI of Life49:22 – Expanding Horizons: The Importance of New Experiences58:58 – Final Thoughts & Honoring Authentic LeadershipListen to this episode on other podcast platforms: Spotify: https://tinyurl.com/BeAuthenticSpotifyGoogle Podcast: https://tinyurl.com/BeAuthenticGooglePodcastApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusic Connect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.com Follow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/eric.oberembtInstagram: https://www.instagram.com/oberembt

In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert's brains on his process as an author of a series of marketing books.  They discuss: Cocktail of the week: The Mayan Michelada Robert's writing process Answering big questions and having a hypothesis The importance of feedback, editing, and refining  Commitment and discipline in writing Connecting with the audience The role of editors As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones, writing coach and courses Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff's expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer's journey and how vendor marketers can help.     They list five potential SNAFUs: #1 – Unable to collaborate with key internal decision-makers  #2 - Overcoming FOFU (Fear of F'in' Up) #3 – Not knowing the full requirements of a solution  #4 - Overbuying - managing shiny object syndrome #5 – Executive Decision Makers Are Not Onboard  As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Muse - Feeling Good - on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service.  In this solo performance, he shares: The Five B2B Marketing Fundamentals Understanding Business Objectives Evaluating Company Status with the STARS Model Market Understanding and Customer Profiles Market Dynamics and Changes Creating Your Ideal Customer Profile   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group.  The model they discuss: Awareness - The buyer becomes aware they have a problem that can be solved  Muse - The buyer is looking for inspiration and finding the solution  Purchase - The buyer is now evaluating the solutions and making a decision Engage - The buyer is now a customer, and we need to make sure they are onboarded Develop - Creating a repeat customer, renewal, reference or advocate As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week 108: The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode 238: The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Simple Minds - Don't You (Forget About Me) You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we'll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can't attribute something directly to revenue it's not worth doing.   They discuss: Can we shift towards brand awareness and building trust?  Brand marketing creates trust and demand, while performance marketing identifies it and is focused on efficiency in converting that demand How your brand is a multiplier of other marketing activities Creating content for nerdy industry colleagues, not customers Not being afraid of repetition in marketing content and talking about the problem in the customer's language  The importance of differentiating your brand in a crowded market As ever, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents - Join MIller on Marketing Profs The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet | Goodreads Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time” about some of the discrepancies between what channels are influential and how much we invest in them. They discuss: Understanding the full investment in each channel, including the level of effort and tools and not just external spend Some tips on doing a budget assessment Attributing influence and engagement The reasons why invest too much in some channels Hedging across channels Channels and the buyer's journey As ever, we welcome your feedback. Please let us know if you like the new format and if you would like us to discuss a topic that has caught your eye - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week If your audience's sources of influence and your marketing budget don't align, you're gonna have a bad time - Spark Toro research post Cleantech Insiders Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Money Talks by AC/DC on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week. As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes: Nostalgia can be a powerful marketing tool in 2025, and how we can use it in B2B Data-driven B2B marketing has lost its connection to art and culture The risks and rewards of pop culture references in our marketing Creating deeper connections to our audience through culture and finding our tribe  Should Ian, high on the Godin Kool-Aid be using the word tribe? As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian and Robert to discuss a specific question in the bar. Please get in touch through the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week 2025 Content Marketing Predictions [Special Episode] (461) Seventh Bear Seth Godin Tribes - on GoodReads Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays.  This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute. Some get a “hell yeah”, while others, maybe not so much. The predictions they discuss: Stand out in B2B by doing great work not more Strategy ahead of AI  The rise of optimization for AI whether it's GEO or AIO Getting your content house in order Gen Z will raise the bar for digital marketing    Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn The source of the predictions: 2025 Marketing Trends for Content Success: 40+ Predictions Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Me and My Grandma (the OG Hot Literati) discussing her early experiences with media, her love of reading, and more. hotliterati.com

This week, as his chums continue their holiday breaks, as it's predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.    The predictions or hot trends that he picks we should be thinking about in 2025 are:  Generative engine optimization Breaking our MQL addition Organization realignment More budget for brand Zero click marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky The source of the predictions: The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents Forrester Predictions 2025: B2B Marketing and Sales 10 Actionable Digital Marketing Trends for 2025 | Smart Insights 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360. - SparkToro Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us are making plans for 2025. This energy, that of planning for the next 12 months, has a huge effect on our co-created reality.Headlines and topics being broadly pushed and discussed on the mass media outlets, including what was at one time considered alternative media, at this time are not coincidental. They are very well planned and released to have very specific effects in the human psyche, and our plans for the future.I am listing four headlines, and the mystical energies linked to them and what these energies are designed to do, prepare us for, or create.Download the Audio: Mystical Effects of this Month's Mass Media Headlines - December 2024Watch the full Episode: Mystical Effects of this Month's Mass Media Headlines - December 2024Read the article: Mystical Effects of this Month's Mass Media Headlines - December 2024 This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.drivingtotherez.com/subscribe

It's quiet in the Rockstar CMO FM studios this week as Ian's chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned.   In this episode, Ian discusses: Introduction to the podcasting journey The value of podcasting for marketing Building a podcast: goals and strategies The challenges of podcasting The evolution of podcasting technology Future direction for this podcast Enjoy! — The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community. Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a holiday cocktail and a marketing thought. This week, Robert thinks that after marketers were advised to move fast and break stuff, and now things are all broken, maybe it's time we slow down and fix stuff.  The Links The people on LinkedIn: Ian Truscott on LinkedIn and Bluesky Dennis on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned in this week's episode: Dennis' agency - Attention Retention Content Marketing Meetup - Meetup | Attention Retention What Marketers Should Know About Data Cleaning, Modeling, and Governance The Content Corner Newsletter  Seventh Bear website Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

A fost sau nu a fost o lovitură de stat? E întrebarea care ne arată limitele Constituției României care a fost forțată înainte și după primul tur al alegerilor prezidențiale din 2024. Cine a călcat democrația României în picioare pentru a putea rămâne la putere. În acest episod al podcastului, am avut plăcerea să discut cu profesorul Dumitru Borțun despre multe subiecte arzătoare legate de politica românească și alegerile recente. Am dezbătut ascensiunea surprinzătoare a lui Călin Georgescu în turul întâi al alegerilor prezidențiale și am analizat contextul social și politic care a favorizat acest rezultat.IGDLCC înseamnă Informații Gratis despre Lucruri care Costă! Totul ne costă dar mai ales timpul așa că am făcut această serie pentru a mă informa și educa alături de invitați din domeniile mele de interes. Te invit alături de mine în această călătorie. Mi-am propus să mă facă mai informat și mai adaptat la schimbările care vin. Sper să o facă și pentru tine.

“If you can structure what you say to match how the brain is going to naturally process it. Suddenly, understanding of that communication goes up, which is the goal of communication.”  Rich Carr Top Five Tips For Cognitive Influence in Communication 1.   Align with Brain Processing 2.  Create Psychological Safety 3.  Engaging multiple senses 4.  Keeping it simple (KISS Principle) 5.  Encouraging active application  TIME STAMP SUMMARY 02:15 The importance of structuring communication to match how the brain naturally processes information. 08:10 He emphasizes that being in a positive mood, such as happiness or joy, makes the brain more receptive to new information. 15:24 He explains that effective communication should focus on no more than two key points to ensure retention. 20:01 The importance of creating a collaborative environment where participants feel safe to share their thoughts and make sense of the information.  Where to find Rich? Website             https://www.braincentricdesign.com LinkedIn            https://www.linkedin.com/in/carrknowledge/  Rich Carr Bio Rich Carr stands at the forefront of redefining cognitive brain training, with a distinguished background in Mass Media and Mass Communications, military service, and notable contributions as Paul Allen's Director of Digital Media. As a prolific writer and sought-after speaker, Carr seamlessly integrates various communication channels to achieve unparalleled market engagement. Check Rich out at his website: https://www.braincentricdesign.com and get social with Rich on YouTube and Linkedin! 

It's a shorter show this week, as it's just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired.  Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which scenarios would most likely lead to the removal of your CMO from their role”.  Jeff and Ian discuss: CMO failed to deliver promised results from marketing strategy  CMO failed to adapt to vital, significant changes in the business or marketplace  CMO did not earn the respect of senior executive leadership team  CMO did poor job communicating a strategic function for marketing function  CMO failed to communicate how marketing metrics relate to business priorities And they share their tips on how to avoid these pitfalls. Enjoy! — The Links: The people on LinkedIn: Ian Truscott Jeff Clark Mentioned in this week's episode: Post on LinkedIn by Chris Ross, Vice President, Analyst at Gartner for CMOs / Marketing Grant Johnson - CMO Mentor What's Your Business in the Year of Transformation? - Jeff Clark Picking the Right Transition Strategy - STARS model by Michael D. Watkins 5 Principles for Setting Marketing Goals - Jeff Clark 5 F'in' Fundamentals: Marketing OKRs - Jeff Clark Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube I fought the law, and the law won by The Clash - on YouTube  You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true.  So, our host Ian Truscott joins Jeff Clark in the studio to explore 5 ideas for making the most of your marketing budget and the value of investing some time in the deep work of planning.  BTW - Just to be correct on the quote Ian used, it should have been: “Those are my principles, and if you don't like them... well, I have others” by Groucho Marx. We have no idea how Karl Marx felt on this topic.  Ian then joins Robert in the virtual bar for a post-Thanksgiving holiday cocktail and dives into asking why and how it's more than that book by Simon Sinek.  Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here's What Marketing And Sales Operations Leaders Need To Do About It - Ross Graber, VP, Principal Analyst Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024 B2B Marketing Budget and Spend Trends: 2024 | Survey - Marketing Profs Using YAGNI to Drive Marketing Efficiency - Ian's article on CMSWire Tuesday 2¢ – Marketing YAGNI - Ian's original post on his Tuesday 2¢ blog 5 F'in' Steps to Build Your Personas - Rockstar CMO  Why ‘Know Your Why' Is Wrong for Content — and How To Fix It - Robert Rose Robert's new website, Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Hard Knock Life (Ghetto Anthem) - Jay Z - on YouTube  You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today's episode.  Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into: Buyer Needs Analysis Market Intelligence Story Telling Sales Tools Technology Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.  Enjoy! — The Links The people on LinkedIn: Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: Clifford Stoll's 1995 article in Newsweek - Why the Web Won't Be Nirvana Robert's new website, Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Lose Yourself by Eminem - on YouTube  Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Charity dictates who we reveal the truth to. We learn today that the “right to the communication of truth is not unconditional.” Fr. Mike explains that this means we ought to examine what facts we reveal to others prudently. Fr. Mike highlights the role of mass media in disseminating the truth and the importance of guarding ourselves against gossip. Today's readings are Catechism paragraphs 2488-2499. This episode has been found to be in conformity with the Catechism by the Institute on the Catechism, under the Subcommittee on the Catechism, USCCB. For the complete reading plan, visit ascensionpress.com/ciy Please note: The Catechism of the Catholic Church contains adult themes that may not be suitable for children - parental discretion is advised.

It is a shorter show again this week, as it's just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel.  They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss: Personalization in B2B. Consumers are willing to share data for better services. Trust in brands is crucial for data sharing. Data deprecation poses significant challenges for marketers. Privacy by design should be a core principle in marketing. Data minimalization is key to effective data management. Progressive profiling can enhance user experience. Effective communication about data use can build consumer trust. Enjoy! — The Links The people  Ian Truscott on Linked Jeff Clark on LinkedIn Mentioned in this week's episode: John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing  Ken Theriott's article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection Drapers Connected Consumer 2024 report Deloitte report - Connectivity Mobile Trends  BCG approach - Personalized Customer Strategy in the Age of AI Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Surveillance Capitalism by Evan Greer on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rod and Greg Show Daily Rundown – Tuesday, November 12, 20244:20 pm: Bob Maistros, a crisis specialist and messaging and communications strategist, joins the show for a conversation about his piece in Issues and Insights about why he says the election loss is not the end of the Democrats and they will continue to resist conservatives.4:38 pm: John Hinderaker of Powerline joins Rod and Greg to discuss why he writes in his recent piece that Democrats “no longer have a coherent policy agenda” and are in deep trouble.6:05 pm: Author David Harsanyi, Senior Writer at the Washington Examiner, joins the program for a conversation about his piece on how the public has stopped listening to the mass media.

A shorter show this week, as a last-minute client commitment meant Robert couldn't make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover: Reaction to Robert's keynote The results from the CMI Content Marketing survey  Content technology and the importance of an audit The folly of one-to-one personalization The community aspect of the conference is invaluable How content orchestration streamlines multiple content operations. Every piece of content should start with the audience Collaboration between IT and business Enjoy! — The Links The people  Ian Truscott Cathy McKnight Mentioned in this week's episode: Content Marketing World Cathy's Content Chaos webinar with Hilton Robert's YouTube Channel Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data  Everybody in marketing is enabled to be data-driven  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he'll be exploring in 2025. Enjoy! — The Links The people  Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Numbers in Action by Wiley on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Wednesday, October 16th, A.D. 2024. This is The Worldview in 5 Minutes heard on 125 radio stations and at www.TheWorldview.com.  I'm Adam McManus. (Adam@TheWorldview.com) By Jonathan Clark Britain burdens parents with tax on private school tuition The U.K. Labor government will require private schools to charge a value-added tax on school fees starting next year. Christian schools are challenging the measure with the help of the Christian Legal Centre. The group warned “the policy will force Christian schools to close and deny Christian parents the right to give their children a Christian rather than a secular education.” Nearly 400,000 students attend independent faith schools in England, most of which are Christian. Andrea Williams with the Christian Legal Centre said, “It is unfair, and we argue, it is a breach of their human right to impose a value-added tax on such schools. [The] Labour [Party] must row back on this policy urgently. If they don't, we will have no choice but to pursue every legal avenue in the pursuit of justice and protection of independent Christian schools in this country.” United Kingdom getting its first Chick-fil-A Speaking of the United Kingdom, the nation will be getting its first Chick-fil-A locations according to an announcement from the restaurant last month. Known for its chicken sandwiches, Chick-fil-A is the third-largest fast-food restaurant chain in the U.S. It has over 3,000 locations across the U.S., Puerto Rico, and Canada. The U.K. locations will be the first outside North America. Chick-fil-A plans on investing $100 million in the U.K. over the next 10 years, continuing its model of locally-owned and operated restaurants. Supreme Court rejected a religious liberty/COVID case Yesterday, the U.S. Supreme Court declined to hear a religious liberty case brought by a church. Grace Bible Fellowship had successfully challenged Colorado's COVID-19 restrictions on churches in 2020. The church continued its case though, saying that state health laws could be used against churches in the future. Despite the case coming to an end, a U.S. District judge noted, “That these statutes have been used in the recent past to adopt public-health orders that likely discriminated against religious activity is troubling.” Poll says Trump has lead over Harris in battleground states A new Harvard Center for American Political Studies/Harris poll found former President Donald Trump has a slight lead over Vice President Kamala Harris in battleground states. Trump leads Harris 48% to 46% overall in swing states. Trump also leads among early voters in those states. However, Kamala holds a slight lead nationally. Both candidates are focusing on the swing states ahead of the presidential election next month.   69% of adults have little trust in mass media Gallup released a survey on how much Americans trust political and civic institutions. Sixty-nine percent of U.S. adults have little to no confidence in the mass media, up from 49% in 2000. That makes it the least trusted institution. The second least trusted institution is the U.S. Senate and House of Representatives. However, Americans were much more likely to have confidence in local and state leaders. Psalm 146:3, 5, says, “Do not put your trust in princes, nor in a son of man, in whom there is no help. … Happy is he who has the God of Jacob for his help, whose hope is in the LORD his God.” Religiously unaffiliated Americans on the rise The American Bible Society released the latest chapter of the State of the Bible USA 2024 report, entitled “Nones – N-O-N-E-S -- and Nominals”.  The study found 26% of U.S. adults are religiously unaffiliated -- up from 22% in 2020. The irreligious scored lower on the Human Flourishing Index than the average American, especially in the Meaning and Purpose category. Not surprisingly, practicing Christians scored higher than any other group on the Human Flourishing Index. Anniversary of martyrdoms of two English reformers And finally, today is the anniversary of the martyrdom of two English Reformers. Their names were Hugh Latimer and Nicholas Ridley. Both were bishops in the Church of England. Ridley was born in 1502, becoming a great scholar and renouncing Roman Catholic doctrine. Latimer was born earlier in 1485. He became a great Reformation preacher, also rejecting Catholic traditions. His preaching brought Protestant teachings effectively to the middle and lower classes. However, a Catholic queen came to power in England in 1553. She was known as “Bloody Mary” for her deadly persecution of Protestants. After her ascension to power, Latimer and Ridley were tried for their beliefs and burned at the stake on October 16, 1555. As they faced death together, Latimer told his friend, “Be of good comfort, Master Ridley, and play the man; we shall this day light such a candle, by God's grace, in England, as I trust shall never be put out.” In Romans 8:36-37, the Apostle Paul wrote, “As it is written: ‘For Your sake we are killed all day long; we are accounted as sheep for the slaughter.' Yet in all these things we are more than conquerors through Him who loved us.” Close And that's The Worldview on this Wednesday, October 16th, in the year of our Lord 2024. Subscribe by Amazon Music or by iTunes or email to our unique Christian newscast at www.TheWorldview.com. Or get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

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