Podcasts about Mass media

This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian's favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”.  As is the editorial policy of the show, they pick 5 f'in' things that jumped out of this work: The CMO needs to be the voice of the customer Trading authority for influence When chaos reigns, stabilize the ship The long and the short of it The death of the CMO is wildly overstated Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.    If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn  Robert Rose on LinkedIn Mentioned this week: Confessions of a CMO Uncensored CMO Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube The Clash - Should I Stay or Should I Go (Official Video) Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.   Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses. Ian dives into Lisa's marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing education, what we can learn from B2C, and: What is on Lisa's rider when she's considering a new gig Where she starts when starting a new gig The advice she gives to young marketers looking to follow in her footsteps What she would chuck into our Rockstar CMO Swimming Pool - our portal to marketing hell The tune that gets her marketing mojo working After catching up with Lisa, Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about whether business users getting access to AI-generated code, or vide coding, is going to kill SaaS software.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Lisa P. Bonnano on LinkedIn Robert Rose on LinkedIn Mentioned this week: Tuesday 2¢ - Is The Vibe Killing SaaS? Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Florence + The Machine - Dog Days Are Over (2010 Version) Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris and Michael finally get back to business and introduce a conversation between Melanie Kohnen and Amanda Lotz about Lotz's 2025 book After Mass Media, which explores how industrial shifts and technological changes have reshaped the entertainment landscape, as well as academic approaches to the media industries. If you've ever rolled your eyes when you heard someone describe a TV series as like an “[x]-hour movie,” this is a must-listen!

In this episode of the Crazy Wisdom podcast, host Stewart Alsop interviews John von Seggern, founder of Future Proof Music School, about the intersection of music education, technology, and artificial intelligence. They explore how musicians can develop timeless skills in an era of generative AI, the evolution of music production from classical notation to digital audio workstations like Ableton Live, and how AI is being used on the education side rather than for creation. The conversation covers music theory fundamentals, the development of instruments and recording technology throughout history, complex production techniques like sidechain compression, and the future of creative work in an AI-assisted world. John also discusses his development of Cadence, an AI voice tutor integrated with Ableton Live to help students learn music production. For those interested in learning more about Future Proof Music School or becoming a beta tester for the AI voice tutor, visit futureproofmusicschool.com.Timestamps00:00 Future Proofing Musicians in a Changing Landscape03:07 The Role of AI in Music Education05:36 Generative AI: A Tool for Musicians?08:36 The Evolution of Music Creation and Technology11:30 The Impact of Recording Technology on Music14:31 The Fragmentation of Culture and Music17:19 Exploring Music History and Theory20:13 The Relationship Between Music and Memory23:07 The Future of Music Creation and AI26:17 The Importance of Live Music Experiences28:49 Navigating the New Music Landscape31:47 The Role of AI in Finding New Music34:48 The Creative Process in Music Production37:33 The Future of Music Theory and Composition40:10 The Search for Unique Artistic Voices43:18 The Intersection of Music and Technology46:10 Cultural Shifts in the Music Industry49:09 Finding Quality in a Sea of ContentKey Insights1. Future-proofing musicians means teaching evergreen techniques while adapting to AI realities. John von Seggern founded Future Proof Music School to address both sides of music education in the AI era. Students learn timeless production skills that won't become obsolete as technology evolves, while simultaneously exploring meaningful creative goals in a world where generative AI exists. The school uses AI on the education side to help students learn, but students themselves aren't particularly interested in using generative AI for actual music creation, preferring to maintain their creative fingerprint on their work.2. The 12-note Western music system emerged from mathematical relationships discovered by Pythagoras and enabled collaborative music-making. Pythagoras demonstrated that pitch relates to vibrating string lengths, establishing mathematical ratios for musical intervals. This system allowed Western classical music to flourish because it could be notated and taught consistently, enabling large groups to play together. However, the piano is never perfectly in tune due to necessary compromises in the tuning system. By the 1920s, composers had explored most harmonic possibilities within this framework, leading to new directions in musical innovation.3. Recording technology fundamentally transformed music by making the studio itself the primary instrument. The invention of audio recording in the early-to-mid 20th century shifted music from purely instrumental composition to sound-based creation. This enabled entirely new genres like electronic dance music and hip-hop, which couldn't exist without technologies like synthesizers and samplers. Modern digital audio workstations like Ableton Live allow producers to have unlimited tracks and manipulate sounds in infinite ways, making any imaginable sound possible and moving innovation from hardware to software.4. Generative AI will likely replace generic music production but not visionary artists. John distinguishes between functional music (background music for films, work, or bars) and music where audiences deeply connect with the artist's vision. AI excels at generating functional music cheaply, which will benefit indie filmmakers and similar creators. However, artists with strong creative visions who audiences follow and identify with won't be replaced. The creative fingerprint and personal statement of important artists will remain valuable regardless of the tools they use, just as DJs created art through curation rather than original production.5. Copyright restrictions are limiting generative music AI's quality compared to other AI domains. Unlike books and visual art, recorded music copyrights are concentrated among a few companies that defend them aggressively. This prevents AI music models from training on the best music in each genre, resulting in lower-quality outputs. Some developers claim their private models trained on copyrighted music sound better than commercial offerings, but legal constraints prevent widespread access. This situation differs significantly from other creative domains where training data is more accessible.6. Modern music production involves complex technical skills like sidechain compression and multi-track mixing. Today's electronic music producers work with potentially hundreds of tracks, each with sophisticated processing. Techniques like sidechain compression allow certain elements (like kick drums) to dynamically reduce the volume of other elements (like bass), ensuring clarity in the final mix. Future Proof Music School teaches students these complex production techniques, with some aspiring producers creating incredibly detailed compositions with intricate effects chains and interdependent track relationships.7. Culture is fragmenting into micro-trends, making discovery rather than creation the primary challenge. John observes that while the era of mass media created mega-stars like The Beatles and Elvis, today's landscape features both enormous stars (like Taylor Swift) and an extremely long tail of creators making niche content. AI will make it easier for more people to create quality content, particularly in fields like independent filmmaking, but the real problem is discovery. Current algorithmic recommendations don't effectively surface hidden gems, suggesting a future where personal AI agents might better curate content based on individual preferences rather than platform-driven engagement metrics.

This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn't make it to our virtual bar this week, our host Ian Truscott shares his 3 D's of product content marketing.    Ian and Cathy discuss: Marketing teams are often organized around outdated models The pandemic accelerated the need for digital transformation Organizations must focus on outcomes, not just outputs Silos in organizations are inevitable, but should be permeable AI should enhance human creativity, not replace it Organizations waste money on unused technology Ian shares that B2B tech marketers need to create three types of content to move away from our focus on features and functions, and steps through his 3 D's of Product Content Marketing:  Default Distinct Direction If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's weekly blog - Bear Essentials Cathy's firm - Seventh Bear Beyond features: the three Ds of product marketing | Startups Magazine Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

John le Bon is an author and commentator known for advancing controversial interpretations of major world events. In 9/11 Was Not Hit by Planes, the Twin Towers Were Vacant, le Bon challenges the mainstream account of the September 11 attacks, arguing that media imagery, eyewitness narratives, and occupancy claims should be re-examined. His work focuses on media analysis, perceived inconsistencies, and skepticism toward official explanations, positioning his arguments within a broader critique of mass communication, propaganda, and public trust. These claims remain widely disputed and are the subject of significant criticism and debate.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-x-zone-radio-tv-show--1078348/support.Please note that all XZBN radio and/or television shows are Copyright © REL-MAR McConnell Meda Company, Niagara, Ontario, Canada – www.rel-mar.com. For more Episodes of this show and all shows produced, broadcasted and syndicated from REL-MAR McConell Media Company and The 'X' Zone Broadcast Network and the 'X' Zone TV Channell, visit www.xzbn.net. For programming, distribution, and syndication inquiries, email programming@xzbn.net.We are proud to announce the we have launched TWATNews.com, launched in August 2025.TWATNews.com is an independent online news platform dedicated to uncovering the truth about Donald Trump and his ongoing influence in politics, business, and society. Unlike mainstream outlets that often sanitize, soften, or ignore stories that challenge Trump and his allies, TWATNews digs deeper to deliver hard-hitting articles, investigative features, and sharp commentary that mainstream media won't touch.These are stories and articles that you will not read anywhere else.Our mission is simple: to expose corruption, lies, and authoritarian tendencies while giving voice to the perspectives and evidence that are often marginalized or buried by corporate-controlled media

Das ist heute ein Quickie, aber das Thema scheint mir so relevant, dass ich es kurz teilen möchte. Außerdem möchte ich wieder mit ein paar Fragen zum Ende der Episode zum Nachdenken provozieren. Schicken Sie mir gerne Ihre Ideen dazu, auch gerne via X. Die Kernfrage, die ich mir in der letzten Zeit in Diskussionen mit guten Journalisten immer wieder stelle ist: sind wir heute besser informiert als früher, also nehmen wir etwa als Vergleichszeitraum die 1960er Jahre an. Oder man sollte vielleicht noch etwas genauer formulieren: wer ist heute besser informiert als früher und wer vielleicht schlechter? Auslöser war unter anderem ein Artikel von Ted Gioia, auf den ich kürzlich gestoßen bin, der sich im Kern auf einen Artikel einer Gruppe britischer Journalisten bezieht. Und was diese Journalisten herausgefunden haben, ist schon — selbst nach heutigen Maßstäben — abenteuerlich. Gioia schreibt “There's disturbing evidence that a growing number of experts cited in the media simply don't exist. And they are showcased in some of the most prestigious newspapers and online platforms.A group of journalists recently tried to verify the existence of 50 experts featured more than a thousand times in prominent articles. But these people can't be found in the real world. In many instances, the articles include a photo that appears to be AI-generated.” und weiter: It's a lot easier to create these fake experts than to prove their non-existence. Sind wir also besser oder schlechter informiert, und wer ist überhaupt »Wir«? Weitere Zitate der Episode: »Nullius in Verba!«, Motto der Royal Society zurückgehend auf Horaz: »Nullius addictus iurare in verba magistri.« Hexenmeister oder Zauberlehrling? Die Wissensgesellschaft in der Krise ist verfügbar! Zum Vertiefen in derartige Themen, sowie um dieses Projekt zu unterstützen! Andere Episoden Episode 143: Auf Sand gebaut? Episode 138: Im Windschatten der Narrative, ein Gespräch mit Ralf M. Ruthardt Episode 134: Das Werdende, das ewig wirkt und lebt? Transzendent oder Transient Episode 133: Desinformiere Dich! Ein Gespräch mit Jakob Schirrmacher Episode 130: Populismus und (Ordo)liberalismus, ein Gespräch mit Nils Hesse Episode 121: Künstliche Unintelligenz Episode 116: Science and Politics, A Conversation with Prof. Jessica Weinkle Episode 112: Nullius in Verba — oder: Der Müll der Wissenschaft Episode 106: Wissenschaft als Ersatzreligion? Ein Gespräch mit  Manfred Glauninger Episode 102: Live im MQ, Verantwortung. Ein Gespräch mit Daphne Hruby Episode 93: Covid. Die unerklärliche Stille nach dem Sturm. Ein Gespräch mit Jan David Zimmermann Episode 84: (Epistemische) Krisen? Ein Gespräch mit Jan David Zimmermann Referenzen Are These 50 Experts Real People? - by Ted Gioia Noam Chomsky and Edward S. Herman, Manufacturing Consent: The Political Economy of the Mass Media (1988) Manufacturing Consent S.J. Taylor, Stalin's Apologist: Walter Duranty, The New York Times's Man in Moscow, Oxford University Press (1990)  Doomberg, Fit to Print. One news event, many spins: A global propaganda tour. (2026) Nullius in Verba — Royal Society    

This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F'in' fails for the Story, one of our 5 F'in' Marketing Fundamentals.   They discuss: Sales stops trusting marketing when the story is fractured. A distinctive story helps avoid the B2B beige trap. Buyers make decisions based on emotional connections, not just features. Competing solely on price leads to a race to the bottom. Content should be treated as a strategic asset, not just a tactic, and needs a proper launch plan to be effective. In the Rose & Rockstar, our virtual bar, Ian asks Robert Rose, Chief Trouble Maker at Seventh Bear, what he would do today if he were starting from scratch with a content program or a content creator today, in the current environment with social media algorithms and search experiences that seem to discourage organic growth versus paid.  If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn  Robert Rose on LinkedIn Mentioned this week: The 5 F'in' Marketing Fundamentals Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.  In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing.  In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he's published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don't. If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Dennis Shiao on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bay Area Content Marketing Meetup From Dennis: Attention Retention and the Content Corner Newsletter Robert's article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Peace to you and yours. I'm here to share a lesson that I taught the students of my Intro to Mass Media class. This week, we're learning the history of mass media. For me, learning the history of said person, event, culture, etc. is important to me, but while growing up, history (or social studies) was my least favorite subject. I use to always ask…”why am I'm learning about unrelated things??” It wasn't until I took an African American History class in high school that made me enjoy learning where I came from, who came before me, etc. So I led with that energy while discussing the history of mass media. I pray it resonated with the students. With that, I shared with them how important it is to know the history of the things you're involved in, strive to be, and more. I took time after class to share with you all. I hope the same for you all. P.S. THANK YOU for the 2,500 downloads. I'm THANKFUL. More to come. #TOTHETOP ******************Follow all socials and subscribe to Mr. Al Pete's website: https://mralpete.com and subscribe to The MPN Network website: https://mpn-llc.com. Instagram: @mralpete Threads: @mralpeteMPN YouTube: https://youtube.com/@alpete Substack: https://substack.com/@mralpete Discord: https://discord.gg/HVZCDEPY   Powered by The MPN Network*************************Follow The MPN Network socials and site below:Website: https://mpn-llc.comInstagram: @mpnmanagement Threads: @mpnmanagementFacebook: The MPN Network YouTube: https://www.youtube.com/@mpnmanagementDiscord: https://discord.gg/HVZCDEPY#mpnnetwork #blackpodcastnetwork #medianetwork

This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.  In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack?  They also dive into the challenge of disruptive requests within a marketing team, discussing her article Last Week's Crisis Shouldn't Affect This Week's Work. Ian then joins Robert in the Rose & Rockstar, our virtual bar, to explore an analogy Robert has made about the railways in his recent article for Content Marketing Institute on deploying AI.   If you have any comments or thoughts on any of these topics, please get in touch with the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Cathy's article - Bear Essentials: Last Week's Crisis Shouldn't Affect This Week's Work Robert's article - Agentic AI in Marketing for 2026 Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

How did politicians deal with mass communication in a rapidly changing society? And how did the performance of public politics both help and hinder democratization? In Politicians and Mass Media in the Age of Empire (Cambridge UP, 2025), Dr. Betto van Waarden explores the emergence of a new type of politician within a system of transnational media politics between 1890 and the onset of the First World War. These politicians situated media management at the centre of their work, as print culture rapidly expanded to form the fabric of modern life for a growing urban public. Transnational media politics transcended and transformed national politics, as news consumers across borders sought symbolic leaders to make sense of international conflicts. Politicians and Mass Media in the Age of Empire historicizes contemporary debates on media and politics. While transnational media politics partly disappeared with the World Wars and decolonization, these 'publicity politicians' set standards that have defined media politics ever since. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

How did politicians deal with mass communication in a rapidly changing society? And how did the performance of public politics both help and hinder democratization? In Politicians and Mass Media in the Age of Empire (Cambridge UP, 2025), Dr. Betto van Waarden explores the emergence of a new type of politician within a system of transnational media politics between 1890 and the onset of the First World War. These politicians situated media management at the centre of their work, as print culture rapidly expanded to form the fabric of modern life for a growing urban public. Transnational media politics transcended and transformed national politics, as news consumers across borders sought symbolic leaders to make sense of international conflicts. Politicians and Mass Media in the Age of Empire historicizes contemporary debates on media and politics. While transnational media politics partly disappeared with the World Wars and decolonization, these 'publicity politicians' set standards that have defined media politics ever since. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/politics-and-polemics

How did politicians deal with mass communication in a rapidly changing society? And how did the performance of public politics both help and hinder democratization? In Politicians and Mass Media in the Age of Empire (Cambridge UP, 2025), Dr. Betto van Waarden explores the emergence of a new type of politician within a system of transnational media politics between 1890 and the onset of the First World War. These politicians situated media management at the centre of their work, as print culture rapidly expanded to form the fabric of modern life for a growing urban public. Transnational media politics transcended and transformed national politics, as news consumers across borders sought symbolic leaders to make sense of international conflicts. Politicians and Mass Media in the Age of Empire historicizes contemporary debates on media and politics. While transnational media politics partly disappeared with the World Wars and decolonization, these 'publicity politicians' set standards that have defined media politics ever since. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

How did politicians deal with mass communication in a rapidly changing society? And how did the performance of public politics both help and hinder democratization? In Politicians and Mass Media in the Age of Empire (Cambridge UP, 2025), Dr. Betto van Waarden explores the emergence of a new type of politician within a system of transnational media politics between 1890 and the onset of the First World War. These politicians situated media management at the centre of their work, as print culture rapidly expanded to form the fabric of modern life for a growing urban public. Transnational media politics transcended and transformed national politics, as news consumers across borders sought symbolic leaders to make sense of international conflicts. Politicians and Mass Media in the Age of Empire historicizes contemporary debates on media and politics. While transnational media politics partly disappeared with the World Wars and decolonization, these 'publicity politicians' set standards that have defined media politics ever since. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/journalism

How did politicians deal with mass communication in a rapidly changing society? And how did the performance of public politics both help and hinder democratization? In Politicians and Mass Media in the Age of Empire (Cambridge UP, 2025), Dr. Betto van Waarden explores the emergence of a new type of politician within a system of transnational media politics between 1890 and the onset of the First World War. These politicians situated media management at the centre of their work, as print culture rapidly expanded to form the fabric of modern life for a growing urban public. Transnational media politics transcended and transformed national politics, as news consumers across borders sought symbolic leaders to make sense of international conflicts. Politicians and Mass Media in the Age of Empire historicizes contemporary debates on media and politics. While transnational media politics partly disappeared with the World Wars and decolonization, these 'publicity politicians' set standards that have defined media politics ever since. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it's dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human marketing, and influence are so important, the chaps discuss why PR should be very much alive. They discuss: Modern PR requires building relationships with influencers, not just journalists. The skills needed for PR have evolved with the rise of social media. Integrating PR into overall marketing is crucial for success. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing Podcast - The Death of Dead Marketing Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Empire of Print: Evangelical Power in an Age of Mass Media (Oxford UP, 2025) offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts. While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media. Sonia Hazard is an assistant professor in the Department of Religion at Florida State University. This episode's host, Jacob Barrett, is currently a PhD candidate in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Empire of Print: Evangelical Power in an Age of Mass Media (Oxford UP, 2025) offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts. While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media. Sonia Hazard is an assistant professor in the Department of Religion at Florida State University. This episode's host, Jacob Barrett, is currently a PhD candidate in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/religion

Empire of Print: Evangelical Power in an Age of Mass Media (Oxford UP, 2025) offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts. While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media. Sonia Hazard is an assistant professor in the Department of Religion at Florida State University. This episode's host, Jacob Barrett, is currently a PhD candidate in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

Empire of Print: Evangelical Power in an Age of Mass Media (Oxford UP, 2025) offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War. It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts. While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media. Sonia Hazard is an assistant professor in the Department of Religion at Florida State University. This episode's host, Jacob Barrett, is currently a PhD candidate in the Department of Religious Studies at the University of North Carolina at Chapel Hill in the Religion and Culture track. For more information, visit his website here Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/christian-studies

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian's feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers' that has got a lot of commentary, pointing out its flaws.  As an expert and author of three books on Content Marketing, Ian asks Robert: if he had written the story, what would he have written?  The answer? As you'll hear, if he'd have covered the following: Storytelling is a crucial skill, but many companies misunderstand what it means Effective storytelling requires a blend of strategy and mechanics Tension and resolution are key elements of a good story, which marketing content lacks Businesses need to recognize existing storytelling skills within their teams. If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week: Companies Are Desperately Seeking ‘Storytellers' - WSJ Yes, You Better be a F**king Storyteller - Rockstar CMO Ann Handley's take on LinkedIn Lyla Rae Hightower Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this revealing episode, Lee Spiegel takes a critical look at the complex relationship between UFOs and the media. With decades of experience covering the phenomenon for major news outlets, Spiegel discusses how UFO stories are framed, sensationalized, dismissed, or selectively reported—and why public perception is so often shaped by ridicule rather than investigation. From government statements and leaked footage to newsroom pressures and editorial bias, this conversation exposes how media narratives influence belief, skepticism, and the ongoing push for transparency and disclosure. A must-listen for anyone interested in how truth, credibility, and the UFO phenomenon collide in the modern media landscape.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-x-zone-radio-tv-show--1078348/support.Please note that all XZBN radio and/or television shows are Copyright © REL-MAR McConnell Meda Company, Niagara, Ontario, Canada – www.rel-mar.com. For more Episodes of this show and all shows produced, broadcasted and syndicated from REL-MAR McConell Media Company and The 'X' Zone Broadcast Network and the 'X' Zone TV Channell, visit www.xzbn.net. For programming, distribution, and syndication inquiries, email programming@xzbn.net.We are proud to announce the we have launched TWATNews.com, launched in August 2025.TWATNews.com is an independent online news platform dedicated to uncovering the truth about Donald Trump and his ongoing influence in politics, business, and society. Unlike mainstream outlets that often sanitize, soften, or ignore stories that challenge Trump and his allies, TWATNews digs deeper to deliver hard-hitting articles, investigative features, and sharp commentary that mainstream media won't touch.These are stories and articles that you will not read anywhere else.Our mission is simple: to expose corruption, lies, and authoritarian tendencies while giving voice to the perspectives and evidence that are often marginalized or buried by corporate-controlled media

Dr. Betto van Waarden, Assistant Professor of History at Maastricht University, discusses his new book Politicians and Mass Media in the Age of Empire. We begin by charting the technological developments of the 19th century and how it influenced the speed and scale of news production. Then, we discuss the rise of public opinion and how it affected the media's role in the political system. We spend the rest of the episode discussing publicity politicians, the transnational media system, and how many of the political dynamics we see today can be traced to the Age of Empire. 

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert's favorite predictions for 2026, and they discuss: AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated. AI tool use will increasingly be driven by personal productivity, rather than by a corporate mandate. The business need for human skills augmented by AI. Using AI to make work better rather than faster. Plus, a prediction about crypto, as both Ian and Robert show that they are not crypto experts.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week This Old Marketing's - 2026 Content & Marketing Predictions Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode No. 739 is a holiday clips episode featuring artist Dara Birnbaum. Birnbaum, a pioneering titan of video art, passed away this year at 78. "Her work is now displayed in museum collections around the world as the example of feminist video art," wrote curator and critic Karen Archey in an Artforum obituary. Birnbaum's work often included pointedly feminist critiques of mass media, including of entertainment and journalism. Retrospectives of her work include "The Dark Matter of Media Light" at SMAK, the Stedelijk Museum voor Actuele Kunst in Ghent, Belgium, and at the Serralves Foundation in Porto, Portugal, and "Dara Birnbaum Retrospective exhibition" at the Kunsthalle Wien in Austria and at the Norrtalje Konsthall in Sweden. Several of the Birnbaums discussed on this program are available online, including: Technology/Transformation: Wonder Woman (1978-79); Kiss The Girls: Make Them Cry (1979) (clip); Canon: Taking to the Street (1990) (clip); and Walkthrough of Psalm 29(30) (2016) at Marian Goodman Gallery, Paris. This program was recorded in 2017 when Dara Birnbaum's Local TV News Analysis (1980), which Birnbaum made with Dan Graham, was included in "Breaking News: Turning the Lens on Mass Media," at the J. Paul Getty Museum. The exhibition examined how artists have used newspapers, magazines and televised news programs to consider media, news and the messages included therein. The exhibition was curated by Arpad Kovacs. Air date: January 1, 2026.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower. We learn about the process Robert has gone through over the last six months, using his own music to create a new country-music singer character who has released an EP, using various AI tools to create not just the music, but the images and videos, and how he has launched Lyla Ray on Spotify, Apple Music, YouTube, and all the channels.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Lyla Rae Hightower - website and music Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions.  As they look ahead to 2026, Cathy hopes for a return to fundamentals, emphasizing the need for structured content operations and the importance of effective content intake processes, as the AI froth hopefully dies down. If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Bear Essentials: Content Intake Isn't Bureaucracy, it's the Cheapest Form of Sanity Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by Robert's post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience.  They discuss: How marketers often ruin nice things. Are websites becoming obsolete with the rise of AI visualizations? Trust in advertising is linked to how easily information is understood. The future of search results may prioritize personalized content. Building relationships with audiences is more important than traffic. Subscription models may redefine website purposes. Content producers face challenges in gaining organic traffic. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week The wine Robert chose this week - Brunello di Montalcino Robert's post on LinkedIn - Same Enshittification, Different Day. AI Can't Kill Websites That Build Connections (Yet) - Robert's article Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about AI. They discuss: The changing role of AI in content creation Overcoming the challenges of scale  Balancing brand consistency with stifling creativity The creation process as part of the thinking process The word of 2025 “authenticity” If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Content Marketing in 2026: Why Your System Matters More Than Your Content Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Sergi Mas vuelve con una nueva edición de Mass Media, el espacio donde analizamos la actualidad con humor, ironía y una mirada crítica a los medios y a lo que contamos… y dejamos de contar.

It's episode 222 and time for us to talk about books from the 1980s! Okay, I say "books" but it's really "science fiction and fantasy novels from the 1980s." You probably could have guessed that if you've listened to the podcast before. You can download the podcast directly, find it on Libsyn, or get it through Apple Podcasts or your favourite podcast delivery system. In this episode Anna Ferri | Meghan Whyte | Matthew Murray

Author, marketing strategist, and radio personality Mark Whitlock joins the show to recount his journey across the media landscape. From journalism and broadcast radio to working at a marketing agency, Mark shares what ties them all together: storytelling. Mark discusses his time working with the likes of Steve Harvey, what it takes to produce a successful show on the airwaves, and the powerful impact radio and podcasting can have on the world.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, Ian and Robert discuss whether the froth will be blown off AI and we'll return to the fundamentals in 2026 with AI as a tool, or will the hype continue? They discuss: If AI's frothiness will continue or if reality will set in during 2026. A prediction that the marketing landscape is shifting back to fundamentals. AI is becoming a personal productivity tool rather than a replacement for jobs. The gradual and complex integration of AI into business processes The continued importance of understanding customer personas  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week The AI special on This Old Marketing Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, they discuss: Cathy's industry analyst perspective on Adobe's potential acquisition of Semrush Practice vs. Insanity - Cathy's latest research that shares four pieces of advice for meeting the experience expectations of today's customer across channels.  The “Bear Essentials”, a new content series breaking down content marketing challenges.  If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Adobe to Acquire Semrush (Press Release) Practice vs. Insanity, it's a matter of perspective Bear Essentials: You don't have a content problem; you have a decision problem Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

The western press see the killing of Palestinians as such a baseline norm that Israel can massacre dozens of people in Gaza and they'll go, "Gosh I sure hope this doesn't lead to any violations of the ceasefire!" Reading by Tim Foley.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did.  They ask if LinkedIn is still a great platform for organic reach or is now pay-to-play, and Robert shares some advice on how content needs to perform rather than depend on individual follower counts. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.  This week, over a seasonal cocktail with a biscuit rim (yes, it's a thing), they discuss the idea of being good at AI - and whatever the hell that means.  They discuss a study by a University in Finland covered by Inc magazine and the Dunning-Kruger effect it found, both in people's perceptions of their own AI abilities and in the subject matter they are using AI to create. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's post on LinkedIn New Research Warns That AI Is Causing a 'Reverse Dunning-Kruger Effect' - on Inc.com Beware the Robot Yes Man - from Ian's blog Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fancy martini, Ian and Robert discuss a keynote from P&G's Marc Pritchard at this year's ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert's take in an article for the Content Marketing Institute blog.  The five points from Pritchard's keynote that they discuss: Know your consumer Know your brand Fall in love with advertising Build memory Nurture creativity If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week 5 Marketing Fundamentals That Still Work in 2026 ​​Marc Pritchard: Why marketing's old rules still work in a new world | The Drum Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B. Highlights from this week: Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like AI or Canva. They discuss Cathy's view on the identity crisis of the CMO role, the challenges they face in balancing short-term metrics with long-term brand-building, and the lack of a clear career path compared to other C-suite roles. Cathy shares her client experience, emphasizing the importance of collaboration between marketing and sales teams and the evolving landscape of technology selection and buyer behavior in B2B marketing. If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong for some to be right for others. Plus, the importance of knowing whether your cider is hard or soft.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Different: Escaping the Competitive Herd by Youngme Moon | Goodreads Sally Hogshead - Different is Better than Better Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Ian's firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode. To hear more, visit www.racket.newsLawrence O'Donnell goes full wanker, and "Animal Farm" is reimagined as a critique of capitalism

En una nueva entrega de Mass Media, Sergi Mass nos trae su selección semanal de los momentos más curiosos y divertidos del mundo audiovisual. Además, conoceremos anécdotas de uno de los talent shows musicales con más solera de la televisión española.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  As Robert is a prolific writer, Ian returns to pulling at the thread of Robert's writing process that they discussed last month. This week, they explore the process that Robert has developed for using ChatGPT as a writing and research assistant. The discussion includes: Robert's 8-point process for developing content with AI Training ChatGPT to interview Robert about a topic Creating a 'show Bible' for a topic for a collection of content assets Pressure testing an idea with AI and the unexpected insights this can give How this process actually takes more work and time, but improves the quality Robert also shared an excellent point about having ChatGPT create the content, versus following this sort of process that takes you on a creative journey.   “Constructed content is only loved after it exists, while created content is loved before it exists”. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Robert's podcast with Joe Pulizzi - Atlas Shrugged: Is OpenAI Coming for Google? (503) Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  Chris Ross, a VP and Analyst at Gartner for CMOs, recently published on LinkedIn that their research found that 45% of consumers find personalization creepy, inspiring Ian and Robert to take a trip down memory lane and discuss the two-decade challenge that personalization has faced and if anything has really changed, even with the rise of AI.  If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Chris Ross at Gartner  Is failing to freak out 52% of our audience the best we can do? - Chris Ross Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a fierce absinthe cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute, based on a survey of 1000 marketers and research that Robert was the lead analyst for this year.  Some key points they discuss from the research: AI should enhance creativity, not replace it. Budget priorities in marketing are shifting towards technology. Quality content strategy is more important than quantity. Creativity in marketing needs to be prioritized. The importance of human investment in marketing teams. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn and on Threads Mentioned this week B2B Content and Marketing Trends: Insights for 2026 Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term than a buy-side term. Independent consultants are increasingly preferred over large agencies. AI is disrupting traditional consulting roles, emphasizing the need for individual expertise. Understanding the job to be done is crucial. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Ian's firm - Velocity B This Old Marketing - Robert and Joe's podcast Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Send Superchats at any time here: https://streamlabs.com/jaydyer/tip Join this channel to get access to perks: https://www.youtube.com/channel/UCnt7Iy8GlmdPwy_Tzyx93bA/join PRE-Order New Book Available in Sept here: https://jaysanalysis.com/product/esoteric-hollywood-3-sex-cults-apocalypse-in-films/ Get started with Bitcoin here: https://www.swanbitcoin.com/jaydyer/ The New Philosophy Course is here: https://marketplace.autonomyagora.com/philosophy101 Set up recurring Choq subscription with the discount code JAY44LIFE for 44% off now https://choq.com Subscribe to my site here: https://jaysanalysis.com/membership-account/membership-levels/ Follow me on R0kfin here: https://rokfin.com/jaydyer Music by Amid the Ruins 1453 https://www.youtube.com/@amidtheruinsOVERHAUL #comedy #podcast #entertainmentBecome a supporter of this podcast: https://www.spreaker.com/podcast/jay-sanalysis--1423846/support.

Media cartographer Evan Shapiro publishes the definitive chart of the global media industry cited by every pundit and trade publication. After 20 years of disruptive change, the media industry is evolving so quickly beyond recognition that Evan's chart has emerged as the universal scorecard to keep track of who owns what. Evan joins the Futurists to decipher the chaos in streaming, television, socials and cinema. Topics include: the importance of audience fragmentation across media formats and platforms; the consequences of consolidation; why Big Tech is trouncing Big Media;  why Netflix is worth more than Disney, Comcast, WarnerBros Discovery, and Paramount combined;  YouTube as the new era of cable TV;  why 60% of all advertising dollars flow through three companies;  Disney's genius move with ESPN;  and Evan's surprising answer to the question: which is the only major media company that has managed the transition to the digital age?