Podcasts about Mass media

They Live is a timeless science fiction, dystopian piece of media criticism. Director John Carpenter argues the film is a documentary, and he says what we're all thinking, using alien overlords to reveal the real-world villains of Mass Media, Big Corporations, and the Surveillance state. All of Carpenter's nightmares have only increased since the 1988 release, with the rise of Flock cameras, media conglomerates taking over the communication world, and the advertising business infiltrating every waking minute of our lives.

Journalist and educator Jeff Jarvis returns to the Plutopia podcast to discuss Hot Type: The Magnificent Machine That Gave Birth to Mass Media and Drove Mark Twain Mad, exploring how… The post Jeff Jarvis: Hot Type first appeared on Plutopia News Network.

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she's just published covering the State of Content Operations in 2026. But first, they discuss Optimizely's recent retirement of the Digital Experience Platform (DXP) label, a prominent vendor in this category, but is the switch to an agent platform any better? They then dig into Cathy's research and discuss five key points: Speed went up. ROI did not  AI wins here. Falls flat there Three bottlenecks. None of them AI It was never the AI.  Five reasons. None of them intelligence.  Then Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to ask about something he heard Dr. Margaret Heffernan on the Uncensored CMO say: “AI is a very expensive way to be stupid.” This leads them to explore the nuances of AI's impact on decision-making, industry knowledge, and marketing strategies. They discuss how AI can both enhance and hinder critical thinking, the importance of industry expertise, and the risks of over-reliance on technology. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Brice Dunwoodie's LinkedIn Post about retiring DXP Optimizely Retires DXP Label, Bets Everything on Agent Platform State of Content Operations in 2026 Valuable Friction - Robert Rose Uncensored CMO - Dr Margaret Heffernan Robert's article: Why AI Demands That Marketers Have Industry Expertise Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bibliography**Advertising, Branding, and Consumer Identity**Aaker, *Managing Brand Equity* (1991); Bernays, *Biography of an Idea* (1965); Bernays, *Propaganda* (1928); Ewen, *Captains of Consciousness* (1976); Keller, *Strategic Brand Management* (1998); McCracken, “Culture and Consumption,” *JCR* 13 (1986): 71–84; Schudson, *Advertising, the Uneasy Persuasion* (1984); Tye, *The Father of Spin* (1998); Zajonc, “Attitudinal Effects of Mere Exposure,” *JPSP* 9 (1968): 1–27.**Propaganda, Language, and Ideology**Ellul, *Propaganda* (1965); Klemperer, *The Language of the Third Reich* (2000); Lasswell, *Propaganda Technique in the World War* (1927); Lifton, *Thought Reform and the Psychology of Totalism* (1989; orig. 1961); Stanley, *How Propaganda Works* (2015).**Framing, Agenda Setting, and Public Attention**Entman, “Framing,” *Journal of Communication* 43 (1993): 51–58; Iyengar, *Is Anyone Responsible?* (1991); Lippmann, *Public Opinion* (1922); McCombs, *Setting the Agenda* (2014); McCombs and Shaw, “The Agenda-Setting Function of Mass Media,” *POQ* 36 (1972): 176–87; Noelle-Neumann, *The Spiral of Silence* (1993).**Dehumanization and Moral Disengagement**Bandura, “Moral Disengagement in the Perpetration of Inhumanities,” *PSPR* 3 (1999): 193–209; Haslam, “Dehumanization,” *PSPR* 10 (2006): 252–64; Haslam and Loughnan, “Dehumanization and Infrahumanization,” *ARP* 65 (2014): 399–423; Kelman, “Violence Without Moral Restraint,” *JSI* 29 (1973): 25–61.**Repetition, Misinformation, and Online Diffusion**Bail, *Breaking the Social Media Prism* (2021); Berger and Milkman, “What Makes Online Content Viral?” *JMR* 49 (2012): 192–205; Brady et al., “Emotion Shapes the Diffusion of Moralized Content,” *PNAS* 114 (2017): 7313–18; Pennycook et al., “Prior Exposure Increases Perceived Accuracy of Fake News,” *JEP:G* 147 (2018): 1865–80; Pennycook et al., “Fighting COVID-19 Misinformation,” *Psychological Science* 31 (2020): 770–80; Vosoughi, Roy, and Aral, “The Spread of True and False News Online,” *Science* 359 (2018): 1146–51.**Availability, Consensus, and Social Silence**Kuran and Sunstein, “Availability Cascades and Risk Regulation,” *Stanford Law Review* 51 (1999): 683–768; Prentice and Miller, “Pluralistic Ignorance and Alcohol Use on Campus,” *JPSP* 64 (1993): 243–56; Sunstein, *On Rumors* (2009).**Liturgy, Civil Religion, and Collective Ritual**Bell, *Ritual Theory, Ritual Practice* (1992); Bellah, “Civil Religion in America,” *Daedalus* 96 (1967): 1–21; Durkheim, *The Elementary Forms of Religious Life* (1995; orig. 1912); Hobson et al., “The Psychology of Rituals,” *PSPR* 22 (2018): 260–84; Rappaport, *Ritual and Religion in the Making of Humanity* (1999); Whitehouse, *Modes of Religiosity* (2004); Xygalatas, *Ritual* (2022).**Crowd Psychology, Synchrony, and Collective Identity**Canetti, *Crowds and Power* (1962); Drury, “Social Identity Processes in Mass Emergency Behaviour,” *ERSP* 29 (2018): 38–81; Drury and Reicher, “Collective Action and Psychological Change,” *BJSP* 39 (2000): 579–604; Le Bon, *The Crowd* (1896); McNeill, *Keeping Together in Time* (1995); Reicher, “The St. Pauls' Riot,” *EJSP* 14 (1984): 1–21; Reicher, Spears, and Postmes, “A Social Identity Model of Deindividuation,” *ERSP* 6 (1995): 161–98; Stott and Reicher, “How Conflict Escalates,” *Sociology* 32 (1998): 353–77; Tajfel and Turner, “An Integrative Theory of Intergroup Conflict” (1979); Turner et al., *Rediscovering the Social Group* (1987); Vickhoff et al., “Music Structure Determines Heart Rate Variability,” *Frontiers in Psychology* 4 (2013): 334; Wiltermuth and Heath, “Synchrony and Cooperation,” *Psychological Science* 20 (2009): 1–5.**Prebunking, Inoculation, and Resistance**Compton, “Inoculation Theory” (2013); Linegar et al., “Prebunking Election Rumors” (preprint, 2024); McGuire, “Inducing Resistance to Persuasion,” *Advances in Experimental Social Psychology* 1 (1964): 191–229; Roozenbeek et al., “Psychological Inoculation Improves Resilience Against Misinformation,” *Science Advances* 8 (2022): eabo6254; Traberg, Roozenbeek, and van der Linden, “Psychological Inoculation Against Misinformation,” *Annals AAPSS* 700 (2022): 136–51.Also want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball. 

Our guest today is Charlie Cook. Charlie is an award-winning writer, speaker, and the host of Riding Shotgun With Charlie. He is a firearms instructor and a musician and combines those worlds as the creator of the viral Gun Gram video series. Charlie is also one of the organizers of the annual Amm-Con workshopping Event for 2A Media. 1) You are one of the organizers for an annual event called AMMcon. What is it and who should plan to attend? 2) Each year this event grows in attendance and prominence. Who are some of the Speakers lined up for 2026? 3) What are some of the key topics covered at Amm-Con? 4) Do you have a favorite moment from past Amm-Con Events – something significant that you learned that moved the needle on your own media work? 5) Amm-Con is hosted by SAF and along with their signature event, the Gun Rights Policy Conference. Tell us about the GRPC! (Fri, Sept. 25-27 in Dallas at the Westin Dallas Fort Worth Airport hotel.) 6) How do people follow you? Originally Aired 9.7.26

This week, former Forrester Research Director Jeff Clark is back in the studio and joins our host Ian Truscott to discuss a research project from the B2B CMO Project called The New Rules of B2B Marketing in 2026 - How the Best B2B CMOs Are Rewriting the Role. The B2B CMO Project, is a research and community initiative founded by Jon Miller (best known as the co-founder of Marketo) and Sydney Sloan (former CMO of Salesloft and G2) and the report is based on interviews with more than 50 B2B CMOs at companies including Zoom, Salesforce, Nutanix, Snowflake, PagerDuty, and Sprout Social. Jeff and Ian give it their 5 f'in' things treatment, pulling their favorite points from the research, including: The credibility gap for marketing leaders AI as a new capability beyond GEO Prove marketing's value in the language of the board Invest in brand as a strategic asset  Building a marketing team for the next decade. Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear. They share their horror at an AdAge article that newsjacked Dolly Parton's passing with a very poor piece about what we marketers can learn from her.  So Ian asks: if this is bad newsjacking, what is good newsjacking, and is it still an effective tool for content creators and marketers? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The B2B CMO Imperative: 2026 Marketing Leadership Report The Beat Newsletter: Times Like These What Dolly Parton's career can teach marketers about staying relevant (requires subscription) Robert's latest Lens newsletter: Goodbye Yellow Brick Road Robert discussing the Dolly Parton article on This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Foo Fighters - Times Like These (Official HD Video) You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is back in the studio after his summer break with our host Ian Truscott to discuss an article in The New York Times called “I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.” written by Julie Averill, the former chief information officer of Lululemon, and some interesting research from McKinsey that supports her experience.  The article discusses A.I. wishing and A.I. washing, and Jeff and Ian discuss how to get A.I. working and share 5 tips:  Create an effective business case Map processes Clean up your data Incorporate your culture Create a change management plan Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss what else we marketers should be talking about, if not AI, and Robert suggests three classic marketing moves that can cut through, while everyone else focuses on digital and A.I. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I. Helping AI succeed in retail: Turn pilots into measurable impact | NRF The State of AI: Global Survey 2026 | McKinsey  Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Dolly Parton - The Seeker (Official Audio) You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host Ian Truscott goes solo to share some work from Jon Evans, host of Uncensored CMO and experienced B2C CMO, and digs into what he calls the 4 P's of the CMO - what marketing leaders need to pay attention to beyond Product, Price, Place, and Promotion. Jon suggests it's Politics, People, Planning, and Persuasion, and Ian digs into these 4. Thirsty after all that talking, Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, and over a refreshing cocktail, they discuss an idea that Joe Pulizzi shared in their podcast (This Old Marketing) that perfect content may come down to two questions: Does creating it take care of you, and does it take care of someone else? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Robert Rose on LinkedIn Mentioned this week: Jon Evans: 5 Lessons From 250+ Marketing Leaders Mark Ritson: Attempts to update the four Ps are embarrassing  Jon Evans: Uncensored CMO Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals The MPN Awards This Old Marketing: Anthropic and The AI Scarlet Letter (545) Joe Pulizzi: The Two Questions Behind Perfect Content Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous soul On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Get Jeff's NEW BOOK  Hot Type The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad I'm a long-time (longer than I choose to confess) journalist and educator. Lately, I'm writing books: currently, The Gutenberg Parenthesis, Magazine, and The Web We Weave. My next book: Hot Type: The Magnificent Machine that Gave Birth to Mass Media – and Drove Mark Twain Mad, a history of the Linotype, will get published by Bloomsbury Academic in the spring. My earlier books: What Would Google Do?, Public Parts, and Geeks Bearing Gifts. I'm cohost of the podcasts Intelligent Machines with Léo Laporte and Paris Martineau and AI Inside with Jason Howell. I retired recently from CUNY, where I was the first prof hired, and so I am now the Emeritus (Latin for old) Leonard Tow Professor of Journalism Innovation. I am now a visiting professor at Stony Brook University's School of Communication and Journalism, helping to develop new programs there, and a distinguished fellow at the Center for Cooperative Media at Montclair State University. In past lives, I was president and creative director of Advance.net, the online arm of Advance Publications (including Condé Nast and Advance Local newspapers); creator and founding editor of Entertainment Weekly at Time Inc.; Sunday editor and associate publisher of the New York Daily News; TV critic of TV Guide and People magazines; a columnist for the San Francisco Examiner; and an editor for the Chicago Tribune. And while at Northwestern University, I was an intern on Chicago Today … a paper that had no tomorrow. Listen rate and review on Apple Podcasts Listen rate and review on Spotify Pete On Instagram Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on Twitter Pete Personal FB page Stand Up with Pete FB page     Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll  Buy Ava's Art    Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing          

Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad (Bloomsbury, 2026) is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. This revolution in media technology helped to propel Mark Twain into literary celebrity, but it also cost him his fortune – as well as his sense of humor and optimism.The era of the Linotype was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad (Bloomsbury, 2026) is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. This revolution in media technology helped to propel Mark Twain into literary celebrity, but it also cost him his fortune – as well as his sense of humor and optimism.The era of the Linotype was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts.Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad (Bloomsbury, 2026) is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. This revolution in media technology helped to propel Mark Twain into literary celebrity, but it also cost him his fortune – as well as his sense of humor and optimism.The era of the Linotype was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts.Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad (Bloomsbury, 2026) is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. This revolution in media technology helped to propel Mark Twain into literary celebrity, but it also cost him his fortune – as well as his sense of humor and optimism.The era of the Linotype was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies – the internet and artificial intelligence –manufacture their endless streams of words today. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts.Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Our language is valuable, and we've gotta hold on to that. That's the most human thing we have.” — Jeff Jarvis Last week, to celebrate episode 3,000 of the show, the New York Times' Sam Roberts articulated the art of the obituary. Borrowing from Citizen Kane, he described it as the Rosebud method. Obits are all about life (death only figuring as an afterthought), Roberts explained, so hunt for the moment which defines that life. Today's show is a kind of obituary of that type. Only it's about the life of a machine and the mass media that emerged in its wake. In Hot Type, tech historian Jeff Jarvis introduces us to the magnificent late 19th century machine that not only gave birth to industrial mass media, but also bankrupted Mark Twain. It's the history of the Linotype, the machine invented by Ottmar Mergenthaler that ended four hundred and fifty years of setting type, as Jarvis puts it, “one damn letter at a time.” It's an extraordinary story. Before the Linotype, American daily newspapers were limited to a 4,000 circulation. First installed at the New York Tribune on July 3, 1886, the Linotype scaled print, thereby enabling the age of mass circulation newspapers, magazines and books. It appeared so infinitely scalable that Mark Twain poured his entire family fortune into its doomed rival, the Paige Compositor. He lost all his money, of course, making it his Rosebud moment — Citizen Twain, so to speak. But for the rest of us, Mergenthaler's magnificent type machine was so hot that it revolutionized 20th century culture in the same way that AI is now revolutionizing 21st century reading and writing. The art of obituary. A description of life, not death. Five Takeaways •       One Damn Letter at a Time. For four hundred and fifty years after Gutenberg, virtually every word in every language was set by hand, one letter at a time — which is why the average American daily circulated just 4,000 copies, “a small Substack newsletter.” Steam-powered presses, cheap wood-pulp paper, stereotyping, and the telegraph had solved every other bottleneck; the typesetter with a composing stick was the last. More than 300 typesetting machines failed before Ottmar Mergenthaler — a Baltimore watchmaker who knew nothing about printing, prodded by James O. Clephane, once a stenographer in Lincoln's cabinet — had the eureka: stop imitating hand-setting and mold entire lines of type at once. Installed at the New York Tribune on July 3, 1886, the Linotype made type fresh for every edition, let print catch up with the telegraph, and gave birth to mass media.•       The Union That Didn't Smash the Machine. The book's great labor surprise: the typesetters didn't fight the typesetting machine. Having studied the Luddites' defeat, the International Typographical Union sent spies into the Tribune's composing room, concluded the Linotype was inevitable, and demanded to operate it — with Mergenthaler's blessing. Thirty thousand jobs disappeared, returned to full strength within five years, and grew for seventy-five more, making the ITU America's most powerful union. Then came wave two — paper tape, computers that could hyphenate and justify, cold type, PostScript — and this time the union fought: six of nine New York papers died in the strikes, Bert Powers traded automation for lifetime job guarantees (the last holder retired from the New York Times around 2012), and Murdoch's secret Wapping plant ended Fleet Street — a century, almost exactly, after machine number one. The two lessons: take charge of the technology if you can; if it will replace you outright, find something else to do.•       The Machine That Drove Twain Mad. Mark Twain wanted to be filthy rich and stop writing — so he poured his fortune, and his wife's family coal fortune, into the Paige Compositor, the Linotype's brilliant, doomed rival: only two ever built, the sole survivor sitting in the basement of Hartford's Mark Twain House looking like “a railroad with nowhere to go.” Bankruptcy followed — a far deeper shame in the nineteenth century — and Twain repaid every debtor. Jarvis reads the scars in the fiction: A Connecticut Yankee in King Arthur's Court ends with technology destroying technology in an Armageddon of Camelot; the unfinished No. 44, The Mysterious Stranger conjures strange beasts endlessly duplicating pages — scale itself as nightmare. He lost all his money, of course — his Rosebud moment, as Andrew puts it, borrowing from Sam Roberts' art of the obituary on episode 3,000. The machine robbed Twain not of his humor, Jarvis concludes, but of his love of technology. The biopic pitch: Citizen Twain.•       From One Gilded Age to Another. The Linotype era bridges Twain's Gilded Age — tycoons of steam, steel, and wire — to ours, with its barons of bits and AI. Whitelaw Reid, the book's villain and the first capitalist media mogul, used the machine against his own union and predicted newspapers would never exceed eight pages (completely wrong); Frank Munsey invented the attention economy at a dime a copy — content as honey, audience as product, a model that ruled mass media and infected the Internet. Today's moguls fare no better in Jarvis's telling: Altman selling “vending machines for intelligence” that actually dispense compute, Amodei “the paragon of safety” with a skewed definition of it, all chasing the Valhalla of AGI, “pure BS.” His hope: open-weight models to check the frontier companies. His warning against banning them: guardrails are a fool's errand — the printing press was a general machine, and nobody could tell Gutenberg to keep it from Martin Luther.•       Words Matter, Damn It. The through-line from Jarvis's blog post to the book: language is the most human thing we have. His objection to Anthropic's watermark isn't Keith Teare's shame argument — it's that a scheme treating “overcast” and “gray” as interchangeable declares all language fungible, “a cultural statement damaging to our craft.” His own AI practice is disclosed down to a confessional footnote in Hot Type for a single borrowed phrase: Gemini may pull facts (“don't write for me”), but what you express must be what you want to express. The typewriter shaped Nietzsche and made Hemingway; the newsroom computer made Jarvis an editor more than a writer; Quark made everyone typesetters — “in the end, it was all still me.” Against Kirschenbaum's gray goo, he holds up Pope Leo (work brings dignity; not a Luddite) and poetry itself. Hot type revolutionized 20th century culture the way AI is now revolutionizing 21st century reading and writing. The art of obituary: a description of life, not death — and the most human thing we have is the words. About the Guest Jeff Jarvis is the Emeritus Leonard Tow Professor of Journalism Innovation at CUNY's Craig Newmark Graduate School of Journalism. The creator and founding managing editor of Entertainment Weekly, he has been TV critic for TV Guide and People, Sunday editor of the New York Daily News, and a media columnist for The Guardian. His books include What Would Google Do?, The Gutenberg Parenthesis, Magazine, and The Web We Weave; he blogs at Buzzmachine...

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction.  They discuss:  The VP everyone quietly routes around How do we make the most of the AI opportunity? If everyone kinda knows how to get shit done, why does this matter? What should marketing leaders be doing instead? What should marketing leaders be trying this week? On the topic of getting shit done, Robert Rose had to go do that and was not able to join Ian in the bar, but he should be back next week. .  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Bear Essentials: Your Marketing Org Chart Is Fiction Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

To understand the future, it's best to begin by studying the past. Jeff Jarvis returns to the Futurists to share a lively summary of the long arc of mass media, and he unpacks several valuable lessons for our present moment. Jeff's new book Hot Type provides a compelling account of the long struggle to mechanize typesetting, one invention at a time, including the many failures that led to other mechanical breakthroughs. The invention of the Linotype machine made print cheap, and thereafter society consumed far more printed works, paving a path for modern mass marketing and mass consumption. Rob Tercek and Jeff discuss the direct parallel between the economic impact of mass media 100 years ago and the current advent of AI and the commoditization of human cognition. Topics include Jevon's paradox, human-mechanical hybrids, unanticipated change versus technological determinism, a dozen parallels to our contemporary media economy, the importance of advertising and the attention economy, the advent of subscription sales of literature, a new definition of literacy.

This week, our host Ian Truscott is joined by Ken Schwartz from Peer Survey Professionals, an expert on win/loss analysis. They have a fascinating discussion about the value of having a good win/loss program, speaking directly with customers, avoiding the blame game, and the surprising insights Ken has found doing this over the years.  Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss GEO and SEO, drawing on data and experience from the Content Marketing Institute website, and how being top of the search results does not equate to being recommended by an LLM. Enjoy! — The Links The people: Ian Truscott on LinkedIn   Ken Schwartz on LinkedIn Robert Rose on LinkedIn Mentioned this week: PSP Enterprises AI Search Optimization: Why Keyword Ranking Isn't Enough Anymore Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The weekly Beat Newsletter Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the GTM teams actually winning are doing instead. The discuss 5 things that inspired them from the article: It's not the process, it's the discipline What AI is changing/not changing The ICP conversation The Win/Loss conversation The importance of trust Then, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss the impact of AI on early marketing careers. Specifically, they discuss the tension between being encouraged to use AI tools (and the trope that you'll be replaced by someone who is using them if you don't) and the increasing “detect AI in the writing” functionality that is being inserted into tools and LinkedIn's “AI Slop” button, and how using AI is seen as poorer quality.   Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Most GTM Alignment Is Theater - Matt Heinz We didn't start the fire... - Robert Rose - Lens This Old Marketing: Doing the Job Is no Longer Enough Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Trust by Prince on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren't Guidelines, They're Discipline  They discuss:  A brand voice guide is only useful if it becomes a habit AI makes brand discipline more important, not less Voice and tone belong to everyone, not just the brand team Make guidance practical and measurable Test whether your brand actually sounds like itself Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brain on a marketing topic over a classic cocktail. This week, Ian and Robert discuss not busting the silos, drawing on his article for the Content Marketing Institute, How To Fix Marketing Silos Without Breaking Them Down, and Robert introduces us to the term "boundary spanners." .  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Your Voice and Tone Aren't Guidelines, They're Discipline How To Fix Marketing Silos Without Breaking Them Down Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Thomas Peham, former CMO at StoryBlok and co-founder of Otterly.ai joins our host Ian Truscott to share his journey of leaving corporate leadership and becoming an entrepreneur.  They cover: The leap of faith from corporate to startup Building a remote team The transition from CMO to founder Education as a marketing strategy Navigating competition and market dynamics What's next for Otterly and GEO? Enjoy! — Sadly, no fun in our virtual bar this week as Robert Rose was called away for a client emergency, but he'll be back next week.  — The Links The people: Ian Truscott on LinkedIn  Thomas Peham on LinkedIn Mentioned this week: Otterly.ai Previous episode - 260: The Rockstar CMO Studio: Thomas Peham, GEO and Otterly Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to return to their One Hit Wonder or Wonderwall treatment, when they decide if something in marketing will fade away or stand the test of time. Getting this scrutiny this week is the role Head of AI role that is being talked about. The idea that we need someone in the leadership teams responsible for all things AI. Will this endure, like the CIO role, or be transient like the Head of Digital Transformation? Once they decide, Ian moves to our virtual bar, The Rose and Rockstar, and joins Robert Rose, Chief Trouble Maker at Seventh Bear, to discuss whether AI can produce insight and whether it matters. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Ian's LinkedIn Newsletter edition: Does Insight Need You To Be First? Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Truth Hurts ft. Rakim - Addictive (Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Part 2 of The Mechanics of Magick: Drumming, Trance, and the Brain, we follow rhythm from the sacred road into the war road and the modern machine. This episode examines war drums, military cadence, synchronized movement, crowd power, ritual physiology, propaganda, slogans, media framing, algorithmic repetition, moral-emotional contagion, and the illusory truth effect. The argument is not that rhythm is evil. The argument is that rhythm is morally flexible and powerful. It can heal, gather, strengthen, command, manipulate, or capture depending on the world built around it. The drum teaches us to hear the visible pulse first, so we can recognize the hidden drums of the modern world: the chant, the slogan, the feed, the notification loop, the soundtrack, the repeated frame, and the rhythm that trains attention before thought has time to speak.Links For The Occult Rejectshttps://linktr.ee/theoccultrejectsOccult Research Institutehttps://www.occultresearchinstitute.org/Substackhttps://substack.com/@theoccultrejects?r=7auau0&utm_campaign=profile&utm_medium=profile-pageCash Apphttps://cash.app/$theoccultrejectsVenmo@TheOccultRejectsBuy Me A Coffeebuymeacoffee.com/TheOccultRejectsPatreonhttps://www.patreon.com/TheOccultRejectsRhythm, Marching, Synchrony, and the GroupBodyMcNeill, William H. Keeping Together in Time: Dance and Drill in Human History. Cambridge, MA: Harvard University Press, 1995.Use for dance, drill, marching, synchronized movement, and “muscular bonding.” This is one of the best historical anchors for the claim that moving together in time can help bind human groups through the body. It belongs in the war drum, marching, military cadence, procession, and crowd-power material.Wiltermuth, Scott S., and Chip Heath. “Synchrony and Cooperation.” Psychological Science 20, no. 1 (2009): 1–5.Use for the claim that synchronized action can increase cooperation. This supports the argument that marching, chanting, dancing, and acting in time can alter group attachment and behavior.Hove, Michael J., and Jane L. Risen. “It's All in the Timing: Interpersonal Synchrony Increases Affiliation.” Social Cognition 27, no. 6 (2009): 949–960.Use for interpersonal synchrony and affiliation. This supports the softer social-bonding side of rhythm: people who coordinate timing can feel more connected.Tarr, Bronwyn, Jacques Launay, and Robin I. M. Dunbar. “Music and Social Bonding: ‘Self-Other' Merging and Neurohormonal Mechanisms.” Frontiers in Psychology 5 (2014): 1096.Use for music, synchrony, bonding, self-other merging, endorphins, and why rhythmic group activity can feel socially powerful. This belongs in both crowd sections and the “operator as instrument” material.Reddish, Paul, Ronald Fischer, and Joseph Bulbulia. “Let's Dance Together: Synchrony, Shared Intentionality and Cooperation.” PLOS ONE 8, no. 8 (2013): e71182.Use as extra support for synchrony and cooperation. Good optional source if you want more than Wiltermuth and Heath.Ritual Physiology, Crowd Arousal, and Collective EffervescenceKonvalinka, Ivana, Dimitris Xygalatas, Joseph Bulbulia, Uri Schjødt, Else-Marie Jegindø, Sebastian Wallot, Guy Van Orden, and Andreas Roepstorff. “Synchronized Arousal Between Performers and Related Spectators in a Fire-Walking Ritual.” Proceedings of the National Academy of Sciences 108, no. 20 (2011): 8514–8519.Use for the strongest fire-walking physiology source. This is the study showing synchronized arousal between active ritual performers and related spectators. It supports the claim that intense ritual fields can show up in bodies, not only in symbols.Xygalatas, Dimitris, Ivana Konvalinka, Joseph Bulbulia, and Andreas Roepstorff. “Quantifying Collective Effervescence: Heart-Rate Dynamics at a Fire-Walking Ritual.” Communicative & Integrative Biology 4, no. 6 (2011): 735–738.Use as a shorter interpretive companion to the PNAS fire-walking study. Good for the phrase “collective effervescence” and for explaining shared heart-rate dynamics in accessible language.Xygalatas, Dimitris. Ritual: How Seemingly Senseless Acts Make Life Worth Living. New York: Little, Brown Spark, 2022.Use for ritual, pain, synchrony, group bonding, arousal, and embodied social meaning. This is useful when moving from older ritual containers into modern crowd and spectacle.Hobson, Nicholas M., Juliana Schroeder, Jane L. Risen, Dimitris Xygalatas, and Michael Inzlicht. “The Psychology of Rituals: An Integrative Review and Process-Based Framework.” Personality and Social Psychology Review 22, no. 3 (2018): 260–284.Use for ritual as emotion regulation, performance regulation, social bonding, and formalized action. This supports the “ritual does things, it does not merely represent things” argument.War, Crowds, Mass Movements, and Collective IdentityLe Bon, Gustave. The Crowd: A Study of the Popular Mind. 1895.Use carefully. Le Bon is historically important for crowd psychology, but outdated and often elitist. Good as a historical source on crowd fear and mass suggestion, but balance it with modern social psychology.Canetti, Elias. Crowds and Power. New York: Viking Press, 1962.Use for a literary-philosophical treatment of crowds, power, command, fear, and collective bodies. Good for atmosphere and conceptual framing, not as a modern experimental source.Hoffer, Eric. The True Believer: Thoughts on the Nature of Mass Movements. New York: Harper & Brothers, 1951.Use for mass movements, fanaticism, belonging, identity, resentment, sacrifice, and the psychology of ideological devotion. Use carefully; it is sharp and useful, but not a modern empirical study.Tajfel, Henri, and John C. Turner. “An Integrative Theory of Intergroup Conflict.” In The Social Psychology of Intergroup Relations, edited by William G. Austin and Stephen Worchel, 33–47. Monterey, CA: Brooks/Cole, 1979.Use for social identity theory, in-groups, out-groups, belonging, status, and group comparison. This supports the claim that slogans and group language do not only communicate ideas; they also mark identity.Tajfel, Henri. Human Groups and Social Categories: Studies in Social Psychology. Cambridge: Cambridge University Press, 1981.Use as a broader social-identity source. Good for group belonging, categorization, prejudice, and in-group/out-group dynamics.Propaganda, Symbols, Slogans, and Mass CommunicationLasswell, Harold D. Propaganda Technique in the World War. New York: Alfred A. Knopf, 1927.Use for propaganda as symbolic management, war messaging, enemy construction, morale, and the manipulation of attitudes through stories, reports, images, rumors, and other significant symbols. This is a core Part 2 source.Lasswell, Harold D. “The Theory of Political Propaganda.” The American Political Science Review 21, no. 3 (1927): 627–631.Use for the clean definition: propaganda as the management of collective attitudes through significant symbols. This is perfect for the slogan/crowd/media rhythm sections.Ellul, Jacques. Propaganda: The Formation of Men's Attitudes. Translated by Konrad Kellen and Jean Lerner. New York: Alfred A. Knopf, 1965.Use for propaganda as a modern social technique, not merely lies. Ellul belongs in the “modern machine” argument because he treats propaganda as environmental, repetitive, social, technological, and tied to belonging.Bernays, Edward. Propaganda. New York: Horace Liveright, 1928.Use for public relations, engineered consent, mass persuasion, and the management of public opinion. Good supporting source, especially if you want advertising and PR to sit beside political propaganda.Herman, Edward S., and Noam Chomsky. Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon Books, 1988.Use if you want a media-system critique: institutional filtering, agenda power, elite framing, and consent formation. This is useful for Part 2 but has a more political-economy angle than the rhythm/trance argument.Media Framing, Agenda-Setting, and Repeated AttentionMcCombs, Maxwell E., and Donald L. Shaw. “The Agenda-Setting Function of Mass Media.” Public Opinion Quarterly 36, no. 2 (1972): 176–187.Use for agenda-setting: media may not tell people exactly what to think, but it can influence what people think about and how important issues feel. This fits the “repetition trains attention” argument.Entman, Robert M. “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication 43, no. 4 (1993): 51–58.Use for framing: selecting certain aspects of reality and making them more salient. This supports the section on media frames as secular ritual structures that define problems, causes, moral judgments, and remedies.Gitlin, Todd. The Whole World Is Watching: Mass Media in the Making and Unmaking of the New Left. Berkeley: University of California Press, 1980.Use if you want a historical case study on media framing and protest movements. Good optional source for how movements get shaped, simplified, or distorted by media attention.Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. New York: Viking Penguin, 1985.Use as cultural/media theory support for entertainment, spectacle, image, and public discourse. Useful for the “modern machine” angle, but more essayistic than experimental.Repetition, Familiarity, and the Illusory Truth EffectHasher, Lynn, David Goldstein, and Thomas Toppino. “Frequency and the Conference of Referential Validity.” Journal of Verbal Learning and Verbal Behavior 16, no. 1 (1977): 107–112.Use for the classic repetition/familiarity basis of the illusory truth effect. This supports the claim that repeated statements can gain perceived validity because they become easier and more familiar to processAlso want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball. 

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.  They discuss:  Difference between scale and volume in content creation Impact metrics vs. production metrics Organizational governance and foundational systems The risks of scaling content without measuring impact and ROI Content quality and originality in AI-generated content Content bottlenecks and downstream effects Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail  This week, Ian and Robert discuss how AI has crept into the Cannes Lions awards criteria, and some thoughts he shared in his Rose Colored Glasses series on the Content Marketing Institute blog - The Cannes Lions Lesson Every Creative AI Initiative Needs, and celebrate his birthday, an absolute classic of a cocktail.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: You're Not Scaling Content. You're Scaling Chaos. The Cannes Lions Lesson Every Creative AI Initiative Needs Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.  They share 5 f'in' things they take from his research are: Financial literacy is a required skill The role of the CMO is changing Where the buyer is versus where we pretend they are The organizational impact of AI Tensions defining 2026 Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss a recent issue of his Lens Newsletter.  In his newsletter, he said: For two years, we've been trapped in the dumbest debate in the business: will AI replace marketers, or augment them into X-Men? Panel after panel. Carousel after carousel. The whole industry is squinting at a coin flip. And it was the wrong question the entire time - wrong enough that answering it cost us two years and a fortune in tokens. The right question is one marketing has been dodging for 26 years: what work actually deserves a human's time? So, over a birthday cocktail, Ian asks - what work deserves human time? Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: State of the B2B CMO (almost) Halfway Through 2026 Robert's Lens newsletter issue: You Had To Be a Big Shot Didn't You! Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Duran Duran - Ordinary World (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of folklore within a business, which can be positive or it can hold your business back.  Their conversation is inspired by some work by Kerry Cunningham at 6Sense: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense They share 5 f'in' takeaways from Kerry's work: Companies thrive on their origin story Being defined by features Technical debt constrains future growth Narrative eras and stories Focus on why you will win in the future Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss an article from Robert's column for The Content Marketing Institute The Mid-Year AI Reality Check Marketing Teams Need, which dives into the results of his analysis of 500 agentic AI use cases. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back | 6sense The Mid-Year AI Reality Check Marketing Teams Need Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Eminem - My Name Is (Official Music Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark is back in the studio with our host Ian Truscott, and they discuss the impact of LLMs on the big analyst firms and the general advisory around B2B buying decisions.  They share 5 f'in' tips for buyers, analysts, and vendors in this new buying environment LLMs only work on publicly available information Vendors need to broaden the scope of AR/IR/PR Where do I go for unbiased, original research? Beating FOMU or FOFU How can we connect buyers to successful peers? Ian then joins Robert Rose in our virtual bar, The Rose and Rockstar, for one of his fabulous cocktails and a chat about a marketing topic.  This week, Ian and Robert discuss an article from Robert's column for The Content Marketing Institute From Content Factory to Media Operation: A Maturity Model for 2026 and Robert steps through four maturity steps:  Stage one: Campaign-led marketing.  Stage two: Content factory. Stage three: Content orchestration.  Stage four: Integrated media operation Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Ian's Tuesday 2¢ blog Robert's article: From Content Factory to Media Operation: A Maturity Model for 2026  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Foo Fighters - My Hero (Official HD Video) on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem.  They discuss:  The value of Content Operations and AI The challenge of context in unstructured content for the LLMs Governance and ownership with AI Recommendations for effective content operations Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to pick his brains on a marketing topic over a classic cocktail  This week, Ian and Robert discuss some points from the latest edition of his Lens newsletter - Won't get Fooled Again, and specifically a phrase he heard on a recent retreat, “AI can never not know”, and how he sees that the kayfabe of AI might be fading.   Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: AI Isn't Your Content Problem. Your Content Is Your Content Problem Simu Liu reacts to pre-fame stock photos he appeared in as model | Independent Seventh Bear Lens: Won't be Fooled Again US students on why they booed their pro-AI graduation speakers: ‘They're not reading the room' | Technology | The Guardian Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Marketecture Live III in New York, James Wilhite, VP of Product, Index Exchange, sat down with Alan Wolk, Co-Founder & Lead Analyst, TVREV, to discuss how advertisers can still reach massive audiences in today's fragmented media landscape. The conversation explores the evolution of CTV advertising, the rise of contextual targeting, transparency challenges, privacy-safe audience activation, and how Index Exchange is helping brands better understand and curate streaming inventory. Takeaways - Mass audiences still exist, but they're spread across fragmented platforms. - Contextual targeting is becoming critical for CTV advertising. - Show-level transparency helps buyers understand what they're purchasing. - Privacy regulations are accelerating interest in contextual solutions. - Curation at the SSP level gives advertisers better inventory visibility. - AI and metadata partnerships are improving scene-level targeting. - Probabilistic targeting helps estimate who is watching in a household. - Contextual advertising reduces brand safety risks in CTV. Chapters 00:00 Introduction to the James Wilhite and Alan Wolk 01:00 How media activation has changed from traditional TV to streaming 02:27 Why fragmented audiences are still massive audiences 03:42 The transparency challenges in CTV advertising 05:10 What contextual targeting actually means 06:14 How scene-level and show-level contextual data works 07:13 Why contextual targeting is growing now 07:57 AI and Gracenote's role in metadata analysis 09:35 How Index Exchange enables contextual targeting in CTV 11:15 Why curation is moving to the SSP layer 12:35 Probabilistic targeting and household viewing data 13:35 How contextual targeting improves brand safety 14:53 The future of contextual targeting in CTV 16:20 Challenges with first-party data quality 17:27 Why privacy concerns differ between web and CTV 18:31 Final thoughts on reaching mass audiences today Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director Jeff Clark, is back in the studio with our host Ian Truscott to discuss 5 tips for getting your content into the LLMs, pulling at a thread that has come up a couple of times in previous episodes. They discuss: Leading with a clear, structured need definition. Publishing useful things for the audience and the robots Maintain consistent naming and terminology Brand is still important Distribute content across high-authority contexts Due to a scheduling challenge caused by family commitments over the long weekend, Ian's visit to our virtual bar, The Rose & Rockstar, comes from the archive, replaying a conversation from last year that is relevant to the topic of educating LLMs. In this bar conversation, over one of his classic cocktails, Robert Rose shares his thoughts on what we should be sharing with the LLMs and suggests an approach he calls “The Mullet” content strategy.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: OpenAI Launches Self-Serve Ads Manager for ChatGPT Robert discussing The Mullet Content Strategy on the This Old Marketing podcast  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You Speak My Language by Morphine on YouTube You can listen to this on all major podcast platforms, including Apple Podcasts, Amazon Podcasts, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Guilt Gets Rebranded As Innocence Edgar Smith was convicted of murder, but from prison, he built a powerful case for his own innocence. We speak with writer and author Sarah Weinman about how his story captured public attention and why so many people wanted to believe him. Guest: Sarah Weinman, writer, author of Scoundrel: How a Convicted Murderer Persuaded the Women Who Loved Him, the Conservative Establishment, and the Courts to Set Him Free. Host: Gary Price Producer: Amirah Zaveri Linktr.ee | Apple Podcasts | YouTube | SpotifyFacebook: @ViewpointsOnlineX: @viewpointsradioInstagram: @viewpointsradioFull ArchiveContact UsAffiliates & National Syndication Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Guilt Gets Rebranded As Innocence Edgar Smith was convicted of murder, but from prison, he built a powerful case for his own innocence. We speak with writer and author Sarah Weinman about how his story captured public attention and why so many people wanted to believe him. Guest: Sarah Weinman, writer, author of Scoundrel: How a Convicted Murderer Persuaded the Women Who Loved Him, the Conservative Establishment, and the Courts to Set Him Free.   After Live Nation And Ticketmaster's Trial, Will Concerts Be Cheaper? Concert tickets have skyrocketed in recent years, with Live Nation and Ticketmaster facing growing scrutiny over their control of the live music business. We look at the recent antitrust verdict against the companies and what it could mean for artists, independent venues and millions of fans across the U.S. Guests:  Randy Nichols, artist manager, board member, National Independent Talent Organization Stephen Parker, executive director, National Independent Venue Association   Viewpoints Explained: What To Know Before You Buy Matcha Matcha's rise in the U.S. has turned a centuries-old tea tradition into a café staple and Gen Z favorite. We look at what's fueling the boom and why not every green latte is the same quality.   Culture Crash: Christopher Nolan Takes On The Odyssey Christopher Nolan's The Odyssey is already stirring debate over how ancient stories should sound on screen. We review his latest Hollywood blockbuster. Linktr.ee | Apple Podcasts | YouTube | SpotifyFacebook: @ViewpointsOnlineX: @viewpointsradioInstagram: @viewpointsradioFull ArchiveContact UsAffiliates & National Syndication Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss an article from Anthony McPartlin, Principal Analyst at Forrester, Agentic Prospecting: Seven Reasons The Hype Falls Short. Demand generation and prospecting have changed, with sales teams now armed with tools that allow them to run lead generation campaigns across LinkedIn and email, which was traditionally the role of marketing, but now this role is being handed to the robots, with agentic prospecting handling everything from deciding the ICP, buyer personas, to executing the campaign.  Picking 5 f'in' things from the article, as is the editorial policy of the podcast, Ian and Jeff discuss: Agentic Prospecting Assumes Signal Quality That Doesn't Exist The Assumption that Sales is a Numbers Game Accuracy is Fragile Due to Heavy Reliance On LLMs & External Data The Fallacy of End-To-End Autonomy Claims The Spam Problem Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to discuss Robert's recent article from The Content Marketing Institute - Content-Led Marketing: The Essential Strategy for the AI Era. They discusses the evolution of marketing strategies from campaigns to content-led marketing, and the impact of AI and community building on brand storytelling. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Agentic Prospecting: Seven Reasons The Hype Falls Short Tuesday 2¢ - The Cost of the Easy Button Content-Led Marketing: The Essential Strategy for the AI Era Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license The Miracles - Love Machine You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f'in' things that have caught his eye this week.  Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley's newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi's newsletter - Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem  We are all a B2B service providers now  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Robert Rose on LinkedIn Mentioned this week:  Email Is Dead, Long Live Email - by Ann Handley Joe Pulizzi's newsletter - Stop Trying to Build a Community The quadrant of polished content - posted by Adriaan Bloem BBC Sounds - Everything Is Fake - (also available on Apple podcasts) Producers of AI-generated podcasts - Inception Point AI Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January.  Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching.  The extensive article that inspired this conversation makes 13 predictions, and, of course, following the show's editorial policy, Ian and Jeff pick 5 that resonate most with them.   They discuss:  Marketers will begin marketing to agents, not just humans Taste, trust, and accountability will become the antidote to AI slop Composable stacks will be mainstream by 2030, but

You've seen fact-checking rise during the recent election, where viral fake news was constantly being verified. Behind much of that work is Bijay Timalsina from TechPana. In this episode, we explore how media in Nepal is changing in the age of AI, reach, and new content creators. In this episode, we discuss: -How TechPana does fact-checking -How TechPana earns as a media company -Careers in media and its future in Nepal -How AI is enabling anyone to become a creator   This episode is powered by Become A Doer. __________________________________________________________________________________________________   Become A Doer is an execution-focused academy built for students, professionals, and creators who want to build practical skills and real-world proof of work.   The Personal Career Accelerator is a 6-hour intensive designed to help you build visibility, clarity, and direction in your career. Limited seats. Inquire now: https://becomeadoer.com/programs/personal-career-accelerator#apply?utm_campaign=doersglobalyt&utm_medium=organic&utm_source=youtube   __________________________________________________________________________________________________   Timestamps:   0:00 Highlights  1:20 Introduction  2:50 Identity of Techpana  10:11 Fact Checkings by Techpana 17:07 Evolution in Content with AI 26:08 Fake trends/news during Election  31:04 Media Vs. Youtuber Vs. Podcaster  40:44 Revenue of Media Company  53:22 More Products, More Power? 56:00 Mass Media vs Niche Media 1:04:24 Nepal Media Company going Global  1:07:00 Don't go Viral Contents only  1:12:43 Importance of Integrity in Media 1:17:40 Short form content vs Long form Content  1:27:48 Misguiding content control  1:32:00 Current Government is from media background  1:37:55 how to start media company in 2026   _______________________________________________________________________________________________ If you love reading, don't miss our newsletter on Substack Link: https://substack.com/@doersglobal?    Want to join us live in the studio as an audience member? Fill out this form: https://forms.gle/xZi8yptyoxkkc6aa8    ✉ Reach out to us at partners@doersnepal.com  

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can't Personalize What You Don't Understand  They discuss:  Audience segmentation beyond job titles Building and operationalizing personas The role of AI and content in marketing Customer journey mapping and needs analysis Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss Robert's latest article in his Rose Tinted Glasses column on the Content Marketing Institute blog: The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: You Can't Personalize What You Don't Understand The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do nothing.  They discuss:  Quantify the cost of inaction Understand persona needs Lower risk of change Bring proof Build internal consensus Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, to celebrate 6 years of the podcast. Over a fabulous cocktail, they revisit the first chat they had in the bar, about expressing your point of view in “unprecedented” times and how this relates to his work today, and their discussion two weeks ago about showing your “pointy bits”. Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: The JOLT Effect What is Customer Indecision? Understanding and Overcoming Buyer Hesitation The Greatest Sales Deck I've Ever Seen | by Andy Raskin | Mission.org | Medium Rockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert Rose Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Prince - Nothing Compares 2 U (Official Music Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f'in' things treatment.  They discuss:  Some categories still need basic education Keep the education grounded Present your unique POV on how to solve buyer challenges Do buyers want to be experts? Campaigns need to master “answer engine optimization” Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss the latest article from Robert in his Rose Colored Glasses Series on the Content Marketing Institutes blog - The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Buyers are not blank slates - Kerry Cunningham, 6Sense The Beat Newsletter - Just Enough Education to Perform The Ghost Workforce: How AI Is Reshaping Content and Marketing Roles in 2026 Robert's podcast: This Old Marketing  Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Stereophonics - Mr. Writer (Official Music Video) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's episode 229 and time for us to talk about Media Criticism. We talk about what counts as media, the challenges of writing about emerging forms of media, how we interact with criticism, and more! You can download the podcast directly, find it on Libsyn, or get it through Apple Podcasts or your favourite podcast delivery system. In this episode Anna Ferri | Meghan Whyte | Matthew Murray

The New York Times has printed an article with the headline "A North American Treaty Organization Without America?", apparently having spent the entire Ukraine war completely unaware that NATO stands for North ATLANTIC Treaty Organization. Reading by Tim Foley.

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn't Dead, Your Version of It Is.  They discuss:  The funnel is not dead, but it needs a refresh  The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it's not about attribution) Mapping to the customer journey, and thinking beyond the buying journey  Focusing on solving the customer's problems, not showcasing features Metrics to focus on  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss a phrase Robert has been using in his writing, “The Pointy Bits”, as he encourages B2B writers to stand out and show their pointy bits, instead of smoothing all their content with AI, but include the slightly uncomfortable, but differentiated things about you, your company, and brand.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: The Funnel Isn't Dead, Your Version of It Is Robert's YouTube Channel Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don is joined by freshly independent journalist Scott MacFarlane, formerly of CBS news. Don and Scott talk about a wide variety of topics but you'll want to hear what they have to say about the current legacy media landscape and what the future of journalism, both independent and corporate, will look like. Learn more about your ad choices. Visit megaphone.fm/adchoices

Don is joined by freshly independent journalist Scott MacFarlane, formerly of CBS news. Don and Scott talk about a wide variety of topics but you'll want to hear what they have to say about the current legacy media landscape and what the future of journalism, both independent and corporate, will look like. Learn more about your ad choices. Visit podcastchoices.com/adchoices

March 30, 2026It pays to know what people already care about.The following conversation illustrates one of the ways in which this pays.“If I spend money on advertising, what will I get in return?”It depends on what you say in your ads.“What do you mean?”Most ads have no relevance to most people.“Yes, that's why you need to target the right people.”There is some truth in that, but not as much as you think.“What do you mean?”You can reach the right person, but if they have no current need for what you sell, you can only hope that they remember you when they do have a need.“So, what's the answer?”The answer is to talk to people about what they already care about. Speak to what currently interests them.“Can you give me a couple of examples?”Sure.Public Relations experts know that a highly relevant press release will deliver amazing results when it can be inserted into a conversation that people are already having.Mass Media experts know that TV and Radio ads deliver amazing results when they:(A) speak to values and beliefs that already reside in the hearts of the masses(B) introduce relatable, interesting characters so that people can bond with them(C) use 40 percent of the total ads to create “sales activation” by making an offer of a product or service during a time when it is at peak desirability.“But even when something is at peak desirability, don't I have to be able to reach the right people?”When you are using mass media, you can depend on the behavior of the masses.“What do you mean?”Most products and services will be at peak desirability during these three types of trigger events.(A) Seasonality.Every spring, the masses want junk removal, lawn fertilizer, gardening equipment and supplies, home improvement tools and materials, warm-weather clothing, A/C check-ups and a huge variety of other products and services. Each month of the year triggers its own felt needs.(B) Holidays. Each holiday triggers its own thoughts, emotions, and desires. New Year's Day is when people invest in diet programs, gym memberships, and programs to help them quit smoking. Valentine's Day is romance, and Memorial Day is when retailers have discount events, and then we have End-of-School, Vacation Season, Back-to-School, Thanksgiving, and then Christmas. Each of these are each trigger events that every company can build upon.(C) Personal Trigger Events.Moving out of a home or into a home is a personal trigger event that cannot be predicted by even the best AI. Likewise, engagement ring purchases, hot water heater replacement, funeral services, and car repairs happen at unexpected and unplanned times. Does it make sense to wait until the “Zero Moment of Truth” and then pay the price to generate an extremely expensive, low-conversion click? Or should you become the company the masses “think of first and feel the best about” when their personal trigger event occurs? Low-cost, high-conversion clicks are the result of people typing your name into the search engine because you have already won their hearts through the ongoing use of low-cost mass media.CONCLUSION:What you say in your mass media ads determines whether or not you will own real estate in the hearts and minds of the masses.BONUS INFORMATION:Youtube has become a new type of Mass Media.I decided to start a couple of Youtube channels in February.On March 4th, I decided to do an experiment. It began to pay off on March 5th.Twenty-one days later, the results of those two experiments was a combined total of 1,234,238 new subscribers at a total cost of 2 cents per subscriber.When a person subscribes, they are telling you,“I love this and want more of it.”If you want to know how much I spent to gain 1.2 million subscribers in just 21 days, all you have to do is multiply 1,234,238 by 0.02. (If you want to know precisely how much I spent, multiply 1,234,238 by 0.020319090498)But that does not mean that all you have to do is spend the money.You can buy views with money, but you cannot buy subscribers.Subscribers are earned by what you say. You have to speak to a need that people already feel.Weak, limp advertising tries to convince people that they need something that they do not feel they need.Speak about what people already care about.That's the ticket.Roy H. Williams

A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe.  They discuss: The Slice community and what inspired it Defining fractional CMOs Why organizations choose fractional talent Lessons Learned from the Community Advice for transitioning to fractional marketing What they would have on their riders when starting a new gig  What they would chuck into our Rockstar CMO Swimming Pool Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss a recent article that describes Rick Rubin as the future of work and our role as creative production moves to AI.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Catherine Nichols on LinkedIn Jeremy Laight on LinkedIn Robert Rose on LinkedIn Mentioned this week: The Slice Network The Slice Network LinkedIn Group Robert's podcast: This Old Marketing  Rick Rubin Is the Future of Work - by Tom White The New Marketing Skill Isn't Prompting. It's Building Sticky Flow Mapper Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, former Forrester Research Director, has been reading  Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f'in' tips for marketers dealing with enshitification with our host Ian Truscott. The five tips: Have a clear strategy Provide expertise and education Nurture your community Tell stories that engage and entertain Don't treat the platform like an advertising channel, but advertise! Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Robert shares his decision to leave ChatGPT for Anthropic Claude and the research he's done on all the LLMs that led to his move.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send a textIf you've ever said, “We tried billboards and nothing happened,” this conversation is for you. Mass media can feel silent and hard to measure, but when it's done with the right frequency, consistency, and creative discipline, it builds the kind of brand homeowners trust in a stressful moment, the exact moment they need HVAC, plumbing, electrical, or another home service fast.I'm joined by Gage Jonathan from Johnson Media Group, an agency that's helped home service contractors grow for years by pairing smart targeting with real-world reach. We dig into what “mass media” actually means today, from radio jingles and linear TV to OTT, CTV, and streaming audio, plus out-of-home plays like billboards, bus wraps, and wallscapes. Gage breaks down why live news and live sports still matter, and how streaming placements can add a new layer of measurability by connecting exposure to households and revenue.We also get practical about the stuff that makes campaigns win or lose: keeping the same look and feel across your website, social, and ads; avoiding the trap of cramming every service into one spot; and choosing one channel to own before you try to do everything. You'll hear what's working right now, including local weather sponsorships, and why mass media can boost more than leads, it can raise team pride and even support recruiting.If this helps you rethink your contractor marketing strategy, subscribe, share it with a friend in the trades, and leave a review so more owners can find the show.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact." Highlights from their chat: The “Data Barf Binder”-  where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context are more important than quantity in content. OKRs help align marketing efforts with business objectives. They also discuss Cathy's podcast, Uncharted Journey, which is currently on hiatus, which shares stories of successful women in marketing.  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert shares his view on a recent article in AdWeek by Mark Ritson about Anthropic's report on AI's impact on the labor market.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Uncharted Journey | Podcast Bear Essentials: Your KPIs Are Measuring Activity, Not Impact This Old Marketing - AI Can Now Do Marketing. Now What? (523) Mark Ritson on AdWeek 65% of Marketing Jobs May Not Survive AI Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f'in' tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Simon Daniels on LinkedIn  Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Let It Grow - Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Crazy Wisdom podcast, host Stewart Alsop interviews John von Seggern, founder of Future Proof Music School, about the intersection of music education, technology, and artificial intelligence. They explore how musicians can develop timeless skills in an era of generative AI, the evolution of music production from classical notation to digital audio workstations like Ableton Live, and how AI is being used on the education side rather than for creation. The conversation covers music theory fundamentals, the development of instruments and recording technology throughout history, complex production techniques like sidechain compression, and the future of creative work in an AI-assisted world. John also discusses his development of Cadence, an AI voice tutor integrated with Ableton Live to help students learn music production. For those interested in learning more about Future Proof Music School or becoming a beta tester for the AI voice tutor, visit futureproofmusicschool.com.Timestamps00:00 Future Proofing Musicians in a Changing Landscape03:07 The Role of AI in Music Education05:36 Generative AI: A Tool for Musicians?08:36 The Evolution of Music Creation and Technology11:30 The Impact of Recording Technology on Music14:31 The Fragmentation of Culture and Music17:19 Exploring Music History and Theory20:13 The Relationship Between Music and Memory23:07 The Future of Music Creation and AI26:17 The Importance of Live Music Experiences28:49 Navigating the New Music Landscape31:47 The Role of AI in Finding New Music34:48 The Creative Process in Music Production37:33 The Future of Music Theory and Composition40:10 The Search for Unique Artistic Voices43:18 The Intersection of Music and Technology46:10 Cultural Shifts in the Music Industry49:09 Finding Quality in a Sea of ContentKey Insights1. Future-proofing musicians means teaching evergreen techniques while adapting to AI realities. John von Seggern founded Future Proof Music School to address both sides of music education in the AI era. Students learn timeless production skills that won't become obsolete as technology evolves, while simultaneously exploring meaningful creative goals in a world where generative AI exists. The school uses AI on the education side to help students learn, but students themselves aren't particularly interested in using generative AI for actual music creation, preferring to maintain their creative fingerprint on their work.2. The 12-note Western music system emerged from mathematical relationships discovered by Pythagoras and enabled collaborative music-making. Pythagoras demonstrated that pitch relates to vibrating string lengths, establishing mathematical ratios for musical intervals. This system allowed Western classical music to flourish because it could be notated and taught consistently, enabling large groups to play together. However, the piano is never perfectly in tune due to necessary compromises in the tuning system. By the 1920s, composers had explored most harmonic possibilities within this framework, leading to new directions in musical innovation.3. Recording technology fundamentally transformed music by making the studio itself the primary instrument. The invention of audio recording in the early-to-mid 20th century shifted music from purely instrumental composition to sound-based creation. This enabled entirely new genres like electronic dance music and hip-hop, which couldn't exist without technologies like synthesizers and samplers. Modern digital audio workstations like Ableton Live allow producers to have unlimited tracks and manipulate sounds in infinite ways, making any imaginable sound possible and moving innovation from hardware to software.4. Generative AI will likely replace generic music production but not visionary artists. John distinguishes between functional music (background music for films, work, or bars) and music where audiences deeply connect with the artist's vision. AI excels at generating functional music cheaply, which will benefit indie filmmakers and similar creators. However, artists with strong creative visions who audiences follow and identify with won't be replaced. The creative fingerprint and personal statement of important artists will remain valuable regardless of the tools they use, just as DJs created art through curation rather than original production.5. Copyright restrictions are limiting generative music AI's quality compared to other AI domains. Unlike books and visual art, recorded music copyrights are concentrated among a few companies that defend them aggressively. This prevents AI music models from training on the best music in each genre, resulting in lower-quality outputs. Some developers claim their private models trained on copyrighted music sound better than commercial offerings, but legal constraints prevent widespread access. This situation differs significantly from other creative domains where training data is more accessible.6. Modern music production involves complex technical skills like sidechain compression and multi-track mixing. Today's electronic music producers work with potentially hundreds of tracks, each with sophisticated processing. Techniques like sidechain compression allow certain elements (like kick drums) to dynamically reduce the volume of other elements (like bass), ensuring clarity in the final mix. Future Proof Music School teaches students these complex production techniques, with some aspiring producers creating incredibly detailed compositions with intricate effects chains and interdependent track relationships.7. Culture is fragmenting into micro-trends, making discovery rather than creation the primary challenge. John observes that while the era of mass media created mega-stars like The Beatles and Elvis, today's landscape features both enormous stars (like Taylor Swift) and an extremely long tail of creators making niche content. AI will make it easier for more people to create quality content, particularly in fields like independent filmmaking, but the real problem is discovery. Current algorithmic recommendations don't effectively surface hidden gems, suggesting a future where personal AI agents might better curate content based on individual preferences rather than platform-driven engagement metrics.