Podcasts about top personal branding experts

Episode show notes. Do you want to blow up your personal brand in 2020? Joining us in this episode is Mark Lack. He is known as the go-to expert on personal branding and has an A-list client roster. He also has the leading training system and program on Personal Branding with close to 10,000 students in over 50 countries. He is the best-selling author of “Shorten The Gap” and TV host of Business Rockstars whose interviewed over 1,000 successful entrepreneurs ranging from millionaires to billionaires. INC Magazine ranks Mark Lack as one of the Top Personal Branding Experts. Mark speaks around the country and helps businesses and entrepreneurs grow their income, impact and influence through sales, marketing and the power of personal branding. There is nothing more important than building your personal brand. If you want this year to be your biggest year, you have to listen to this episode! In this episode, you will learn... The competitive advantage of personal branding  How to control your perception  What content to produce  How to stop overthinking  Why you should promote something controversial Quotes:  --> If you want people to come to you versus you chasing people, learn to build a brand --> People relate more to your failures and your insecurities and sometimes your frustrations, than they do your successes --> When I talk about your personal brand it's what you stand for - your ultimate mission and purpose in life that's what's going to bring people towards you   Question: HOW ARE YOU BUILDING YOUR OWN PERSONAL BRAND?

Ep #26: Getting the online and offline media coverage can grow your brand tremendously. Media coverage on the smaller publications may help to increase your audience while the more significant media will give you authority and credibility. In this episode, Melissa Cassera shares how to get media coverage for you and your business. Melissa is a Los Angeles - based screenwriter and award-winning marketing consultant. She was named one of the nation’s “Top Personal Branding Experts” by The Huffington Post, and her insights have been featured on NBC, ABC, CBS, and Fox News as well as in Glamour, Redbook, Fast Company, and Forbes. Time Stamped Show Notes: [00:22] About the episode and Melissa Cassera [01:33] Melissa’s journey from a PR in pharmaceuticals, to helping small business owners with marketing, to a screenwriter in LA [02:50] Where to begin in regards to media coverage [02:56] Find out what are the stories within your business and brand [04:39] Identify who would be an appropriate outlet for you [05:47] Difference between online and offline media [06:23] How being featured with known media outlets give credibility to your brand [07:42] What you should expect in regards to direct traffic from media coverage [08:53] A significant advantage of online press [10:10] Why Melissa recommends a combination of media types [12:16] How to get into contact with a media outlet [14:48] Mistakes to avoid when pitching and making contact with media outlets in such a competitive industry [16:48] What to do if the media publication doesn’t respond and how to write an engaging follow-up email [18:32] The two types of no and what to do about them [20:31] How to make sure this strategy is right for you [23:06] How to use your media coverage to your advantage regarding credibility and popularity [24:01] How to use hyperlinks in a creative way [25:43] Melissa’s top tip when starting this strategy: do your research [26:52] Why a PR strategy with media relations takes a longer time to establish and initiate [29:22] Where to find Melissa on the Internet [29:44] And especially for coffee lovers :) [30:21] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases. In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience. Some highlights include: “I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship. “I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business. “The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks about how important it is to take the time to develop personal connections in the virtual world. Take pleasure breaks and keep a work activity journal. At minute 14:00, Melissa talks about the importance of work/life balance and two strategies that work well for her. “Focus your time on where your brilliance is.” At minute 18:00, Melissa talks about the importance of delegation in both your professional and personal life. Ways to contact Melissa: Website: melissacassera.com Website: melissacassera.com/work-with-melissa Twitter: @casseracomm *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

  This week we dive into how to infuse more pleasure into your life and business so you experience more joy and less burnout. It's so important to have intentional time to disconnect from our stressors and honor what feels good. We invite an incredible guest, Melissa Cassera, to share her thoughts around pleasure, taking action, and being messy. About The Guest Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases.   Top Three Takeaways Life is not meant to be a struggle, it's supposed to feel GOOD. When you can trust your needs, you start to feel more worthy of your successes. Tuning out the noise out there is a great way to come back to what feels good for you.   Links You'll Love Join our free online community to AMPLIFY your life! Check out our upcoming events! Melissa Cassera Website Melissa's I Heart Batching Guide PS. Make sure to subscribe to the podcast + leave us a review and rating to spread the AMPLIFY message to the world! We simply cannot succeed without your support! Simply visit: bit.ly/beamplified