Getting to the point - The business reinvention podcast

Lucie takes us through the forces driving a revolution in B2B Marketing.  From the rise of the BETAs - a new generation of corporate decision makers - to a focus on design-led brands and epic, cut-through creative. Hosted on Acast. See acast.com/privacy for more information.

Elie tells us about Anghami's remarkable journey from start-up to Nasdaq float. We hear how an idea born on a ski holiday quickly became a successful business and the marketing lessons Elie and his team have learnt along the way.

Andrew reveals the secrets behind some of the UK's most successful PR ideas. We hear how the meerkats saved Compare the Market, why changing Jimmy White's name to Jimmy Brown sent sales of HP Sauce through the roof, and why getting to the point is so vital in the discipline of PR.

Ben and Tom hear how Vodafone's global business rallied around ‘red, rock solid and restless' and how getting to the point in a FTSE 100 company is all about keeping things simple.

We talk to Kerry about how MTV re-discovered the role it was born to play in young people's lives and in the process gave her team across 120 markets something to rally around

Liam tells us about the overhaul of Carlsberg lager in the UK, one of the most radical brand reinventions of recent times.  From inventing a new beer to promoting tweets describing the old UK brew as ‘goblin-piss'.  And from the inspiring Elephant Gates of Copenhagen to a specially created brand experience room, bringing the new strategy to life for every member of staff. We also found time to hear how the invention of the Big Green Triangle and Big Purple One rejuvenated interest in Nestle's Quality Street brand.

In 2009, Tom cut through the complexity of the mobile phone category to launch giffgaff, taking them from inception to one of the UK's most distinctive brands. Now, Tom is Marketing Director of Beavertown brewery, another fast-growing challenger brand. We talk big brand thinking without the bullshit, how sometimes silly names work and how we should all be a bit more Pep Guardiola.