In Hair We Trust : Salon Owner, Hairstylist & Beauty Entrepreneur, Kristina Maccaro's Weekly Podcast

Come BTS with me! This week I'm sharing the behind-the-scenes of my branding photo shoot for Love Lane. The Team, the process, the day of, the chaos, what we did right, what I would do differently, and what I'm actually going to use this content for. TEAM FOR PHOTOSHOOT: Photographer: Cheyanne Franke of UUPFRONT Brand Designer: Katie of The Kollective Studio Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

WTF is content anyway, right? Let's talk about it. What it is. Why it's important. How to level your content the f*ck up. Are you finding it hard to find the time and resources to create killer content? Listen in to find some solutions! Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

I built my entire business from Instagram and social media marketing. That's the truth. As much as I want to hate on it, I kind of can't! Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

Want to know how I hired my Team at Love Lane? Listen to learn my process, a few favorite interview questions, secrets to onboarding smoothly, and what I think is the most important quality to hire for. Spoiler: It's NOT talent. Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

"Scaling" has become a bit of a buzzword. But growth and profit are important and should not be overlooked. Do you feel like you are having a seasonally slow time or are you forever stagnant? Listen to why I think you AREN'T scaling and HOW you can turn it around. Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

Are you on the struggle bus and want to know how the hell to get off of it? I've been there. Listen to hear WHAT is the answer to almost every struggle you have and HOW it will help you. Need to know more? Reach out! Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

Systems don't have to suck. But they need to work. They need to align with your overall strategy to stop the chaos and keep things organized. Check out the 5 of my favorite systems that have been implemented in my salons. They create operational consistency, keep information flowing quickly, strengthen company culture, and support client experience. Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective. Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

It's 2022, time to get over your fear of tech and level up your business. As an industry, we are SLOW to integrate technology and automation into our beauty businesses. Take a listen to my must-haves for streamlining my salons, creating a more independent team, and curating a more valuable client experience. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

KPIs are cool and all but do you know how to use them? In this episode, I'm talking about setting, tracking, and coaching to Team goals. This is the real deal. It's how I track KPIs, set goals, and keep the Love Lane Team motivated. Give it a listen. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

KPIs (aka Key Performance Indicators) help you measure success as a salon owner. BUT KPIs have to make sense for the business you have AND the business you want. Take a listen to hear what KPIs I think every salon owner, especially those owners with salons who charge hourly, should be tracking the hell out of. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com Music by: Paul Little

I'm sharing hot tips on what you're most likely to forget or at least overlook when opening a brick and mortar salon. Trust me, I've done it twice. Not sure where to start? DM or email me. I'm always here to help. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

2021 was a year to remember. In this episode, I'm sharing my honest take at what I think I killed it at and what I think I sucked at. Take a listen and maybe learn a thing or two from the mistakes and victories I saw this year. Cheers to 2022 and hoping it brings us all the success we are working to create! Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

The truth is, your Team will follow your lead. Always. There is no better leadership tactic than to lead by example. Want some tough love advice on how to lead your Team to the success you see for your business? Have a listen. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

Killer branding will always make you money before it will cost money. That's why branding was my Number 1 investment for my Salon in 2021. Take a listen and see how I define branding, how it can take your Salon to the next level, and why I knew it was time to invest in professionals instead of continuing to DIY everything. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

Commission Salons, Commission Salon Owners, and Commission Employees get a bad rep. As a Commission Salon Owner, I'm a little offended by that so let's chat about how Salon Owners are evolving and moving away from the sleazy ways of the past. When you pull the curtain back on Commission Salon Ownership, there is A LOT that gets exposed. This episode is for anyone in the industry to relate with, gain a little insight from, and to hopefully have a great dialogue around. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

There are plenty of things I wish I knew before I opened my salon, but here are 10 that come to mind first. I would have loved it if someone shared these things with me when I started my journey as a Salon Owner! Which of these did you need to here? Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

I get asked a lot of questions on social media about being a Salon Owner and how I run my business. In this episode, I'm sharing answers to my top 5 most frequently asked questions. Have a question I didn't answer? Slide into my DMs or send me an email! (Links below) Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com

Welcome to In Hair We Trust! Learn my story and how I made every mistake in the book opening a salon so YOU don't have to. Hosted by Kristina Maccaro — Founder of Love Lane Salon Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective Email: info@lovelanecollective.com