Indie Music Marketing

We need to educate our fans. We cannot assume that they know what to do and why they should do it. So, sending emails or making posts just saying "Go follow me on Spotify"... They're not gonna understand why that's important. – Bree NobleThis week I'm speaking to Bree Noble. I first came across Bree through the Profitable Musician Summit which is an online music conference aimed at providing step by step advice that artists can use to make a sustainable living from music.Bree teaches independent female artists how to build successful music careers via the Female Musician Academy and hosts the Women Of Substance radio station and podcast which was launched in 2007 to promote quality female indie artists.Bree is also running a free workshop on releasing music called Rock Your Next Release.I hope you enjoy this episode with Bree Noble. Show notesCheryl B. EngelhardtWomen Of Substance Radio & PodcastTaxi - Independent A&R CompanyBook: The Musician's Profit Path: The 5-Stage Blueprint To Create Massive Growth In Your Fan Base and Sustainable Income For Your Music Career - Bree NobleIncome Streams category on FeMusician.comModest Mouse merchDerek SiversBusiness is CreativeProduce Like A BossBree NobleWomen of Substance Radio & PodcastFemale Musician AcademyProfitable Musician SummitRock Your Next ReleaseLinks Independent artist? Join the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

I believe in focussing on input more than output in general. I ask my artists "What do you actually want to do day in, day out? How do you want to spend your time?" – Christopher CarvalhoThis week's guest is Christopher Carvalho from Unlock Your Sound. Chris's background is in audio engineering but in 2016 he set up Unlock Your Sound to offer bespoke artist services including management, marketing and promotion.Over the past few years, Chris has also put out a bunch of helpful content for artists which are linked to below.And Chris and I see eye to eye on a lot of this stuff so I hope you enjoy this episode with Chris Carvalho. Show notesUnlock Your SoundChris on TwitterThe Unlock Your Sound PodcastChris's DIY Music Makers Facebook GroupGet Free Mix FeedbackAssociation of Independent MusicThings that matter that you can control (Venn Diagram)How to Participate in a Twitter chatLinks Independent artist? Join the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

If there's more than one person in the project you need to have a conversation from the get-go about how serious you're willing to take it – Ella GreggThis week's guest is Ella Gregg from 321 Artists. Since starting her career in management at the tender age of 18 she has achieved success with her artists featuring in NME, on Radio 1 and touring nationally.In 2017 she set up 321 Artists - a management and development company based in Hertfordshire - with the aim "to develop both emerging artists and artist managers whilst inspiring the next generation to explore roles within the music industry".So, I really hope you enjoy this episode with Ella Gregg.Show notes321 ArtistsElla on TwitterBook: The Art of Shouting Quietly by Pete MosleyHoneybees - Same Old Dreams (written, recorded, filmed during lockdown)S1mba - Rover (BBC News / Spotify)Split The Dealer - Easter egg video on TikTok / Spotify321 Artists Guide To Gigging - Free DownloadLinks Independent artist? Join the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

Be really brutally honest with yourself about what you are doing that is different to other people in your lane... who are the people you're up against? Who are the people in the same lane as you? And what can you do to be different to them? – Rob AdcockThis week's guest is Rob Adcock from BBC Introducing from Stoke. He took over the show over ten years ago and has developed it to be a really amazing platform for musicians in Staffordshire and Cheshire.Rob also does some work for Radio 1, does voiceover work and has a social media company so he's a busy guy and I'm really grateful to him for taking some time out to talk to me. As usual, links are in the show notes. But I wanted to highlight the podcast that Rob made last year for BBC Introducing called ‘Does My Music Suck?” where he talked to some of the music industry's top brass like Jamie Oborne from Dirty Hit, Stuart Camp, Ed Sheeran's manager, Emma Banks from talent agents CAA and more across 7 episodes.So, do go and check that out once you've listened to this episode with Rob Adcock.Show notesBBC Introducing from StokeJohn DawkinsThe EnemyBook: Tribes - Seth GodinBBC Introducing UploaderConradRadio One's Virtual Big WeekendCassiaTCTSAdam FrenchTom WalkersThe ReytonsScruff of the NeckAudio NetworkSYNCRDoes My Music Suck?Links Independent artist? Join the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

Digital, especially Spotify, should be used as a marketing tool not as your main focus for generating revenue. – Rob HirstThis week's guest is Rob Hirst from Fans for Bands, a PR, playlist pitching and social media company and These Bloody Thieves an independent record label based in Sheffield. I came across Fans for Bands when looking for playlisting support for a band I'm working with. Rob came recommended by a friend of the artist. But we first got talking when Rob reached out to another artist I'm working with after recognising him as the bass player from one of his oldest favourite bands.Rob also does some marketing work for Frank Wilkes from the artist development platform Kycker who was interviewed on Episode 2. Show notesThe Murder Capital (Band)Sammy Andrew's pinned tweetFalse Heads (Band)The Howlers (Band)The Unsigned GuideLinks Ask anything at the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

The more you support the independent scene around you, and the stronger the scene around you is, the stronger your bands gonna be and the more people are gonna want to work with you. – Jo LowesThis weeks guest is Jo Lowes from Puffer Fish Press.I first met Jo when a band that I'm working with starting picking up loads of bits of online press and radio with a single they released early this year.When asked about it the band said “oh yeah that's our mate Jo. She runs a little press company in Manchester”.Puffer Fish Press are a starter-level Press, PR and plugging company who work with emerging bands who want to take their music to a wider audience. Jo has secured national, regional and online radio plays for the artists she works with as well as press features in Classic Rock, Louder Than War, the Guardian and the NME.Show notesStorytelling Is Key to Music MarketingEffective Storytelling for ArtistsDecoded: A complete guide to branding yourself as a musical artistLaura Beth – Revolution RadioThe BlindersThe Lottery WinnersGomez - Whippin' PiccadillyPuffer Fish PressLinks Ask anything at the Amplifyr.co.uk community IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

I think the best type of marketing is when you don't need to do much of the promotion yourself because you've built such a great fanbase that they're actually gonna do that for you. - Ross Barber-SmithThis week's guest is music web designer Ross Barber-Smith from Electric Kiwi.As well as making beautiful websites for bands and musicians across the globe, Ross has also created content to help artists with articles on everything from building music communities and why he loves Twitter, to an open letter to music fans telling them the best way to support the artists they love.Ross is based in Glasgow but he co-hosts a podcast with Marcio Novelli, an artist from Canada, called Bridge the Atlantic which launched in 2014 and has featured guests from all corners of the music industry and has over 4 & ½ thousand subscribers and over a million views on their YouTube channel so I'm really grateful and excited to welcome Ross Barber-Smith.Show notesAriel Hyatt & Derek Sivers on Crafting the Perfect PitchHow to write a bio (The Unsigned Guide)Start With WhySammy Andrews tweetRik Barker: “if she wanted to sell 500,000 albums, she'd need to meet 500,000 people”Why musicians need their own websiteJustin Trawick and artist collective The 9Using email newsletters to build and engage your fanbaseElectric KiwiRoss in on Instagram // Twitter // FacebookBridge The Atlantic podcastLinks Join the conversation & community at Amplifyr.co.uk IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

 Start with making great records before you get too wrapped up in the idea of what is our press pack gonna look like - Andy GannonAndy Gannon is a young mid-20's artist and producer with experience and talent that go way beyond his years. Although I have to admit that I'm somewhat biased because Andy and I have a close working relationship in that I manage his band, Bad Love.We have a lot of conversations often daily about this kind of stuff with regard to the band and so I thought it would be interesting to take a step back and discuss our thoughts and feelings around marketing from a more holistic perspective.Andy is the frontman, songwriter and producer in Bad Love who, in April 2020, are an early stage four-piece alt-pop band who make their own brand of Sad-Boy Pop. He is also a producer and has worked on records for Robbie Williams, Skinny Lister, Rudimental and Clean Bandit.Show notesGoogle's Aristotle Project and psychological safetyLarkins - Not Enough Love (from isolation)There's A Reason Why - Blossoms in Isolation!The Less I Know The Better - Tame Impala with BlossomsBBC IntroducingAmazing RadioShell Zenner -

It can only be done by really, really boring dull things like you need to have a plan - Frank WilkesMy guest this week, on episode 2, worked as the Artist Development Coordinator at Higher Rhythm in Doncaster for a number of years before founding his label, DMF Digital that is part of the Yorkshire Music Forum – who are one of the PRS Foundation's Talent Development Partners.Frank Wilkes is also Founder & CEO at Kycker – an artist development platform that offers digital distribution, royalty collection and industry opportunities such as showcases and sync placements.Due to this being recorded in April 2020 with the country on lockdown, Frank wasn't able to get hold of a mic so we recorded his side of the conversation on his laptop mic which meant the quality was a bit hit and miss but I hope it doesn't distract too much and you can still enjoy listening to Episode 2 of the Indie Music Marketing podcast with Frank Wilkes.Show notesDr Mike Jones (University of Liverpool)Book: Tour:Smart: And Break the Band - Martin AtkinsThey Might Be Giants - 'Dial A Song'Spot on Track - The Spotify & Apple Music trackerChart Metric - Music Insights Driven By Data ScienceFeatured Artists Coalition - Founded in 2009 to support, promote and protect artists in the music industry.The Warren Youth Music Project, HullSammy Andrews - "don't be a tw*t" tweetKycker - First Release Schedule Template (Downloadable Excel Sheet)Higher Rhythm - A Hub of Music, Media & Creative Industry Opportunities in YorkshireKycker.net - Online Artist Development // Digital Distribution // Royalty Collection // Live & Sync Opportunities // Industry Know How // Artist Reviews // All For FreeYorkshire Music ForumLinks Join the conversation & community at Amplifyr.co.uk IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

Do not turn off your creativity. Your marketing is an extension of your art just like those decisions you made about which instruments to use or how much distortion to put into the recording - Derek SiversMy guest this week, for our first ever episode is none other than writer, musician, programmer and entrepreneur Derek Sivers who is perhaps best known for being the founder and former president of CD Baby which is the largest online distributor of independent music in the world.I have been a fan of Derek's work for a long time. He is a prolific & consistent source of inspiration for me and is such an honest and generous, thoughtful and open human being that I knew he would bring something uniquely inspiring to the table. He's also a great raconteur and storyteller and he certainly didn't disappoint during our conversation.Derek offers some brilliant and insightful advice and stories around each of the subjects covered. Check the links below for more from him.Show notesHillbilly FlamencoConfidence attracts but vulnerability endearsPeople always love a memorable melody & people always want an emotional connectionBook: Made to Stick - Why Some Ideas Survive and Others DieBook: Guerilla Marketing (original book) & series of booksStay in touch with hundreds of peopleBook: Guerilla PRUse the tricks that worked on youBusiness is creativeSivers.org - Derek's websiteDerek's book on music, 'Your Music and People - Creative and Considerate Fame' is coming soonSend Derek your music at derek@sivers.orgLinks Join the conversation & community at Amplifyr.co.uk IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★

Rich Hearn is a music marketer and artist manager who's inviting you into an ongoing conversation around music marketing for independent musicians.It's really easy to be super busy with all the tools that are available to artists nowadays. What's difficult is being productive and learning how & where to spend your time & energy on the right things that are going to make a difference to your career.You can listen in and join the conversation as we explore this topic with music marketers, industry professionals, successful artists, independent music champions and thinkers.If that sounds helpful to you, hit subscribe in Apple Podcasts, Google Podcasts, or wherever you listen to shows. Show notes IndieMusicMarketing.co.uk winformusic.org/wintel/ - Worldwide Independent Network (WIN) Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★