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I think the best type of marketing is when you don't need to do much of the promotion yourself because you've built such a great fanbase that they're actually gonna do that for you. - Ross Barber-SmithThis week's guest is music web designer Ross Barber-Smith from Electric Kiwi.As well as making beautiful websites for bands and musicians across the globe, Ross has also created content to help artists with articles on everything from building music communities and why he loves Twitter, to an open letter to music fans telling them the best way to support the artists they love.Ross is based in Glasgow but he co-hosts a podcast with Marcio Novelli, an artist from Canada, called Bridge the Atlantic which launched in 2014 and has featured guests from all corners of the music industry and has over 4 & ½ thousand subscribers and over a million views on their YouTube channel so I'm really grateful and excited to welcome Ross Barber-Smith.Show notesAriel Hyatt & Derek Sivers on Crafting the Perfect PitchHow to write a bio (The Unsigned Guide)Start With WhySammy Andrews tweetRik Barker: “if she wanted to sell 500,000 albums, she'd need to meet 500,000 people”Why musicians need their own websiteJustin Trawick and artist collective The 9Using email newsletters to build and engage your fanbaseElectric KiwiRoss in on Instagram // Twitter // FacebookBridge The Atlantic podcastLinks Join the conversation & community at Amplifyr.co.uk IndieMusicMarketing.co.uk Indie Music Marketing on Instagram Indie Music Marketing on Twitter Rich Hearn is on Twitter: @richarddhearn ★ Support this podcast on Patreon ★
Joining us this week is Juno nominated producer and engineer Nick Blagona out of Ontario. Nick’s credits include Cat Stevens,The Police, Deep Purple, Alexisonfire, Foo Fighters, Green Day and our very own Marcio Novelli.Nick has been integral to the history of music recording in Canada and internationally, and he has created recordings that played pivotal on the world stage for almost 45 years. In this interview, we hear about the mistakes Nick has seen musicians make over the years, how artists should prepare for a studio session, and more. Enjoy!Highlights:We learn that as well as being an awesome producer/engineer, Nick is a terrible golfer, loves music from the 1930s and writes screenplaysNick shares some of the biggest mistakes he’s seen musicians make in the studio“Sometimes mistakes end up being a hit record!” - Nick Blagona“In the recording studio, you should be allowed to make mistakes” - Nick BlagonaNick tells us what artists should be looking for when choosing a producerNick shares some mistakes that artists make when hiring a producer for their project“If hiring a producer, do it for 2 songs and see how it feels” - Nick Blagona“You really have to follow your gut reaction!” - Nick BlagonaNick shares what a producer looks for when choosing whether to work on a project or not, and it’s all down to one thing!“An artist should always know his or her limitations” - Nick BlagonaGuest Links:Website: http://nickblagona.comTwitter: @nickblagonaSponsors:Christine Infanger @ Thirty Roses See acast.com/privacy for privacy and opt-out information.
We're excited to bring you our first B-Sides episode; a series where we share advice and insights, bonus material and outtakes from past interviews, and more! We'll be releasing these B-Sides episodes on the last Tuesday of every month. In this episode, Ross interviews Marcio about his upcoming EP, The Reimagining: Vol 1, and we share some bonus material from Garth Richardson, Melissa Cross and Jason Paige. Highlights: - Ross and Marcio talk about Marcio’s upcoming EP, The Reimagining: Vol 1 - Ross challenges Marcio to describe the new EP in 30 seconds or less - Marcio offers advice for artists around self-producing vs working with a producer - We share a b-side from Garth Richardson’s interview where he shares a story of revenge - Marcio shares how The Reimagining EP “saved” Marcio musically - "If there’s something you want to do, figure out how, and just do it" - Marcio shares some tips for approaching vocals in the studio - Melissa Cross demonstrates her singing technique in a b-side from her... See acast.com/privacy for privacy and opt-out information.
Hi Podcast Listeners! Thanks for downloading! In the first segment, musician Evan Lamb guest hosts with Ryan and Dave. They discuss Erin M. Jacobson's recent article about the Copyright Royalty Board hearings and how they affect indie songwriters. They also talk about Ed Sheeran's recent copyright issue with the writers of the TLC song "No Scrubs." In the second segment, Marcio Novelli and Ross Barber-Smith of the Bridge the Atlantic podcast stop by to talk about their acclaimed show. Marcio also discusses his fantastic indie music career and how to make great music videos. Ross (who founded the web design firm Electric Kiwi) gives some great tips about building your website. Check out Bridge the Atlantic by visiting bridge-the-altlantic.com. Check out Marcio’s music by visiting marcionovelli.com and Check out Ross’ design company Electric Kiwi at electrickiwi.co.uk. In the final segment, Ryan, Dave, and Evan give you the pop culture talk you so badly crave. Dave and Evan get into a fight about Lars Ulrich's drumming prowess, and then your podcasting trio play a round of Bad Movie, Epic Tagline. A lot of fun stuff this week! Thank you all very much for listening! Rate/review/subscribe to the Podcast on iTunes and SoundCloud. Like Break the Business on Facebook. Follow Ryan @ryankair and Dave @metaldave85. And tell a friend about the show! And visit www.breakthebusiness.com to get a copy of Ryan's Book "Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry."
Marcio Novelli is all the things: dad, husband, singer, songwriter, podcaster, and even accidental documentary filmmaker. Highlights - The challenges making it as an independent singer/songwriter - How to balance choosing to work on projects vs. family - Structuring the day to reduce stress and anxiety - What you may find in the sleeve of his next acoustic EP...
Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros
Ross is the founder of Electric Kiwi, a design and marketing firm that specifically caters to the music industry. Based in Scotland, Ross applies his web design expertise to help bands and musicians around the world build an electrifying online presence. He is also the co-host of the podcast Bridge the Atlantic, along with Canadian musician and filmmaker Marcio Novelli, where they interview musicians and creative entrepreneurs. Quick FYI here. I’m in Episode #63 sharing Twitter tips, community building, my life as the leader of GoGirlsMusic and so much more.Click here to listen. Listen in as Ross shares with us his best Twitter tips and talks about the power of personalizing and organizing your Twitter lists. He also shares how a little bit of creativity can build your Twitter presence and increase interaction. Episode Highlights: Ross used to have a business-oriented approach in using Twitter and then realized the importance of being personal. Showing more of yourself gives a more rewarding experience. Use your own photo on your profile instead of a logo to show people that you’re real and to show a bit more of your personality. This equates to more interaction, more retweets, and more favorites. Really good conversations. Keep your feed organized by using Twitter lists. It’s simply a curated group of accounts. Viewing a list will show you a stream of tweets only from the accounts on a list. You can set them up to be either public or private. They can help you monitor your competitors, connect with industry leaders, engage with employees, stay on top of trends and so much more.Click here to learn how to use lists. Tip: Be creative in naming your lists to make it more interesting and to grab people’s attention. Example: I have a list called “Social Media Smarties” rather than “Social Media.” Tip: List names cannot exceed 25 characters and they cannot begin with a number. Tip: To remove yourself from a list, you will need to block the creator of the list. Ross recommends using the Buffer Chrome extension. You’ll love it because it’s so easy to share links, pictures and video from anywhere on the web. Tweetables: “Do not be afraid to be personal and social on Twitter because it is called social media.” “People buy from people.” “It’s not a one-way street. You can’t expect everyone to contact you. You have to be proactive and tweet them.” “I like to keep my feed organized by using lists.” “I use public lists to organize people I follow into different categories or subjects. It helps me keep things focused and organized. Links to Tools and Resources Mentioned in this Episode: Electric Kiwi – Ross’s company specializes in web design for artists, music businesses and creative professionals. Ross’s Twitter lists – check out Ross’s public Twitter lists Madalyn’s Twitter lists – check out Madalyn’s public Twitter lists Buffer – social media management tool, great for scheduling; excellent customer service Chrome extension for Buffer – Add tweets directly to your Buffer from any webpage. How to Use Twitter Lists for Business – step-by-step on creating Twitter lists and ways to use them for your business How To Create and Use Twitter Lists to Market Your Business – Helpful guide on how to use Twitter lists Staying Organized Using Twitter Lists with Mark Schaefer – If you missed Episode #14, be sure to check out my interview with Mark Schaefer. He shared a wealth of knowledge on being organized with your Twitter lists. How to Reach Ross Barber: You can reach Ross Barber on Twitter @ElectricKiwi and @Bridge_Atlantic. You can also connect with him on Facebook, Instagram and his website. Your Call-to-Action: Your call-to-action for this episode is to sign up for Buffer (if you’re not using it already). It’s free although you can also opt-in for some premium features depending on your needs. Also be sure to give Buffer’s Chrome extension a try. Let me know what you think of this episode by sending me a tweet @MadalynSklar. I’d also like to know what you think about Buffer. I’ve been a fan, using it for many years. No, I didn’t get paid to say that! But I’m interested to know your thoughts on all this. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here:www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Not sure how to rate & review a podcast? Click here to learn how. Sponsor: #TwitterSmarter Twitter Chat: Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this! Not familiar with Twitter chats? Click here to learn about them. Show notes at www.madalynsklar.com/twittersmarter33
This week, we're joined by director, musician, and the newly crowned Mantra King, Nathan Johnson. Nathan is a Los Angeles based composer, producer, director, and songwriter, known for his unconventional work in film and music. Some of his composition credits include his work on films such as Brick, Looper and Don Jon, and most recently he directed Son Lux’s music video for “You Don’t Know Me” starring Tatiana Maslany. As a songwriter, Nathan is part of the atmospheric pop band Faux Fix and fronts the The Cinematic Underground. Highlights: - We all agree that Tatiana Maslany is AWESOME - Nathan’s family have always made music and movies together - “Every kid is an artist - some of us grow up and stop being artists and some of us are crazy enough to continue doing it” - Marcio Novelli, 2015 - Nathan still works with his brothers to this date - Nathan once interviewed in his underwear - Nathan loves the idea of creating something awesome from lots of little things that are all around us - “The best camera... See acast.com/privacy for privacy and opt-out information.
"Make sure it's something you're in love doing. If you don't love it you might as well be working for someone else. " - Ross Barber Ross Barber - Founder and Web Designer of Electric Kiwi & Co-Host of the Bridge the Atlantic podcast Electric Kiwi founder Ross Barber has dedicated his life to helping musicians, bands, and other artists pursue dreams of turning their passion for music into a viable career opportunity. His decision to launch Electric Kiwi in 2011 came after Ross earned a 2:1 BA (Hons) degree in Popular Music Performance from the UHI Millennium Institute in Perth, Scotland. From designing websites to creating artwork for album covers, Ross has worked with independent artists from all over the world and his marketing strategies have been featured on top websites including Cyber PR Music, Hypebot, and Musicians Unleashed. He also co-hosts his own video podcast, Bridge the Atlantic, with singer/songwriter Marcio Novelli. The podcast, which interviews musicians and creative entrepreneurs, spent several weeks on the “New and Noteworthy” chart after debuting on iTunes. Connect With Ross: Website | Facebook | @ElectricKiwi | Instagram | LinkedIn | Youtube Subscribe to the Outlier Newsletter: Click Here If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Sponsor SALES PRIMER: 4-PART SALES WEBINAR REGISTER HERE
This week, interviews with Ben Thornewill from Jukebox the Ghost and Marcio Novelli and Ross Barber from Bridge the Atlantic! Jukebox the Ghost has been Shaun's favorite band for YEARS now, and he was excited to the point of near-vomiting when he interviewed singer/songwriter/piano dude Ben Thornewill. Jukebox the Ghost is currently on a national tour and their latest, self-titled album is a damn treat. Visit Jukebox the Ghost online at jukeboxtheghost.com and on Twitter at @JukeboxtheGhost. Bridge the Atlantic is a great podcast featuring recording artist Marcio Novelli and web designer Ross Barber. Both are subsisting on their art, and were generous enough to share their insights into the worlds of creativity, failure, and Marcio's "wants" vs. his "needs." Visit Bridge the Atlantic online at bridge-the-atlantic.com and on Twitter at @bridge_atlantic. Marcio Novelli's site is marcionovelli.com and he's @MarcioNovelli on Twitter. Ross Barber makes websites at electrickiwi.co.uk and is @electrickiwi on Twitter. Rating and reviewing us on iTunes and Stitcher is probably the most helpful thing you could possibly do for us, and you can do it here: nototally.com/iTunes, nototally.com/stitcher. comment at our website: nototally.com like us on facebook: facebook.com/nototally yell at us on twitter: @nototally
Marcio Novelli is a Toronto-based independent musician, singer, songwriter, multi-instrumentalist, and filmmaker. He’s recorded two solo EP’s, with “Break Me” winning Best Pop/Rock Recording of the Year at the 2009 Hamilton Music Awards. He also won an Independent Music Award in 2014 for the documentary “Walking Proof,” which chronicled the making of his debut album, “It’s Not An Excuse, It’s A Reason.”