Podcast appearances and mentions of Ed Sheeran

Maddox Batson is 15, doesn’t have a driver’s license, and is somehow getting his first passport so he can head out on a world tour. In this episode, he talks about bringing his entire family on the road, growing up on bluegrass with a mandolin-master dad, and how being homeschooled actually fits with a life of airports, soundchecks, and hotel rooms. He and Bobby get into what a “normal day” looks like for him, why he begged to get off the screen and onto real stages, and how it feels now to hear crowds singing every word back. Maddox also opens up about the hobbies that keep him grounded such as collecting watches, playing golf, hunting and whether he still feels like a kid when most of his friends are just starting high school. He shares his love for artists like John Mayer, Keith Whitley, George Jones, and Ed Sheeran, his “pinch me” Opry moment, and the story of averaging 35 points a game in basketball before a knee injury changed everything. Plus, there’s a funny clip about being accused of being a ball hog, some “uncountry” talk, and what it’s like playing shows in Nashville and beyond at 15 years old. For tour dates and tickets go to MaddoxBatson.com Follow on Instagram: @TheBobbyCast Follow on TikTok: @TheBobbyCast Watch this Episode on Youtube See omnystudio.com/listener for privacy information.

On the show today, we’ve witnessed one of the biggest comeback stories in reality TV land, with news of ‘villain’ Whitney Leavitt’s surprising new gig.And Scarlett Johansson has been involved in a series of scandals and controversies over the years, even going so far as to say it’s what she’s known for. Now she’s doubled down on her opinion around a past controversy and what the fallout was for her.Plus, Ed Sheeran has released some new music with a very personal message, with lyrics alluding to trouble in his marriage. Here’s what these lyrics really mean.Read Scarlett Johansson's full interview here.THE END BITS Our podcast Watch Party is out now, listen on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik, Ksenija Lukich & Bree Player Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Maddox Batson is 15, doesn’t have a driver’s license, and is somehow getting his first passport so he can head out on a world tour. In this episode, he talks about bringing his entire family on the road, growing up on bluegrass with a mandolin-master dad, and how being homeschooled actually fits with a life of airports, soundchecks, and hotel rooms. He and Bobby get into what a “normal day” looks like for him, why he begged to get off the screen and onto real stages, and how it feels now to hear crowds singing every word back. Maddox also opens up about the hobbies that keep him grounded such as collecting watches, playing golf, hunting and whether he still feels like a kid when most of his friends are just starting high school. He shares his love for artists like John Mayer, Keith Whitley, George Jones, and Ed Sheeran, his “pinch me” Opry moment, and the story of averaging 35 points a game in basketball before a knee injury changed everything. Plus, there’s a funny clip about being accused of being a ball hog, some “uncountry” talk, and what it’s like playing shows in Nashville and beyond at 15 years old. For tour dates and tickets go to MaddoxBatson.com Follow on Instagram: @TheBobbyCast Follow on TikTok: @TheBobbyCast Watch this Episode on Youtube See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

JJR WINTER is HERE! You all made JJR FALL one of our best EVER! Thank you! Today we celebrate by bringing back an old classic BREAKING BAD NEWS! Yup leave it to us to ruin someone's day month or year DURING THE HOLIDAYS. Also, CHRISTMAS WISH is BACK and we still have time for YOU to submit nominations at Johnjayandrich.com! You CANNOT nominate yourself. Also today, we are OBSESSED with STRANGER THINGS... Johnjay got his ultimate CYBER MONDAY DEAL, and nobody knows their ED SHEERAN in BEAT SHAZAM! All of this and more!See omnystudio.com/listener for privacy information.

Ed Sheeran just put out a couple of songs that people think are hinting at trouble with his wife, and after the reports that there was an investigation over harassment on the set of Stranger Things… Millie Bobby Brown was asked directly “Did you feel safe around David Harbor?” Hear her answer next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Taylor Swift is planning a globe-trotting series of bachelorette celebrations as she preps for her wedding to Travis Kelce — all while Ed Sheeran admits his marriage has weathered serious storms, and Elizabeth Olsen reflects on the hectic, high-pressure childhood she shared with Mary-Kate and Ashley. Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group. See omnystudio.com/listener for privacy information.

Stand well back from the podcast player today, because Kev's brought man flu to the airwaves! What he needs is a week-long retreat in Scotland, which Neale shares details about during the show. Today, photographic mishaps, when things don't quite work out as you plan, post professional gig rituals, wedding fair conversions, and we ask the question, are engagement shoots a thing anymore? Also, Ed Sheeran's One Shot show, using flash for nature photography, faster Fujifilm lenses for landscape photography, expanding your photo business into social photography, being genre-specific on a website, photographing weddings for free to gain experience, and marketing to new clients. Email the show with your questions: click@fujicast.co.uk  For links go to the showpage. If you'd like to travel to far-off places with a camera: https://www.thejourneybeyond.uk/

Ed Sheeran addresses the state of his friendship with Taylor Swift, what the set of Hogwarts from Harry Potter smells like (according to the actors) and weird holiday traditions that are normal for your family.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Smart cars with internet access being used by perpetrators in domestic violence situations; A satanic, child sex abuse material ring has been busted by police; A truck driver has been jailed for more than 12 years after crashing into a school bus in 2022; Younger Australians are more likely to report suicidal thoughts than older generations; Fans think Ed Sheeran’s latest album ‘Play’ points to marital woes. Support independent women's media CREDITS Host/Producer: Cassandra Green Audio Production: Lu HillBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Jimmy celebrates Thanksgiving with some observations about seating charts at the Thanksgiving table before speaking with Ed Sheeran, Joe Keery and Philip Barantini.

Sydney Sweeney celebrated Friendsgiving with a sexy Shrek-themed Dragon costume while enjoying a laid-back Thanksgiving week amid career backlash. Super Bowl LX will feature Charlie Puth, Brandi Carlile, Coco Jones, expanded ASL performances, and Bad Bunny headlining the halftime show. Ed Sheeran's deluxe Play tracks reveal deep marital strain, parenting guilt, and emotional fallout from years of touring. Ed Sheeran dismissed feud rumors after a long catch-up with Taylor Swift, reaffirming their friendship despite album-release speculation. Hosts: Charlie Cotton, Neda Anvar Learn more about your ad choices. Visit podcastchoices.com/adchoices

Your Daily Lowdown from HELLO! Never miss a story by signing for our newsletter here: ⁠⁠⁠⁠⁠⁠https://shorturl.at/pwYg9 Learn more about your ad choices. Visit megaphone.fm/adchoices

Auch wenn es viele Jahr für Jahr versuchen – kaum jemand landet noch einen neuen großen Christmas-Hit. Wenn das jemand schafft, dann sind es die beiden britischen Superstars Ed Sheeran und Elton John.

Estrenos musicales con con Cheko Záun Semana poderosa: Siddhartha nos envuelve con “Abrázame” Ed Sheeran estrena “Skeletons” Julieta Venegas nos lleva a la nostalgia con “Tiempos Dorados” Conéctate en Tamara con Luz en MVS, de lunes a viernes, de 10:00 AM a 01:00 PM por MVS 102.5 FMSee omnystudio.com/listener for privacy information.

En esta edición te presentamos también lo nuevo de Yami Safdie, Reik, Coti ¡y muchos más! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Heute mit den brandneuen Releases von Ed Sheeran, Mark Forster, Jessie J, Ofenbach, Fast Boy und mehr!

¡Los viernes repasamos la nueva lista de HIT FM, con Josué Gómez! ¿Quién será el nuevo número 1 de HIT 30? Conoce las subidas, las bajadas, entradas en lista, el récord de permanencia… ¡y por supuesto la subida más fuerte en HIT 30! ¡Cada viernes escuchamos tus votos en mensaje de audio, a través de nuestro WhatAapp en el 628 10 33 28! Consulta nuestra nueva lista, y vota cuando quieras en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Los viernes repasamos la nueva lista de HIT FM, con Josué Gómez! ¿Quién será el nuevo número 1 de HIT 30? Conoce las subidas, las bajadas, entradas en lista, el récord de permanencia… ¡y por supuesto la subida más fuerte en HIT 30! ¡Cada viernes escuchamos tus votos en mensaje de audio, a través de nuestro WhatAapp en el 628 10 33 28! Consulta nuestra nueva lista, y vota cuando quieras en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Los viernes repasamos la nueva lista de HIT FM, con Josué Gómez! ¿Quién será el nuevo número 1 de HIT 30? Conoce las subidas, las bajadas, entradas en lista, el récord de permanencia… ¡y por supuesto la subida más fuerte en HIT 30! ¡Cada viernes escuchamos tus votos en mensaje de audio, a través de nuestro WhatAapp en el 628 10 33 28! Consulta nuestra nueva lista, y vota cuando quieras en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Los viernes repasamos la nueva lista de HIT FM, con Josué Gómez! ¿Quién será el nuevo número 1 de HIT 30? Conoce las subidas, las bajadas, entradas en lista, el récord de permanencia… ¡y por supuesto la subida más fuerte en HIT 30! ¡Cada viernes escuchamos tus votos en mensaje de audio, a través de nuestro WhatAapp en el 628 10 33 28! Consulta nuestra nueva lista, y vota cuando quieras en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

Ce matin, vendredi 28 novembre avec Vincent, Léa et Megan. On parle du Vendredi Fou dans Megalomeg. On reçoit Gabrielle Côté et Debbie Lynch-White du film Les Furies qui est à l’affiche dès aujourd’hui ! Léa nous présente l’album deluxe d’Ed Sheeran.

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

¡Escucha el programa del jueves de HIT 30, con Josué Gómez! De lunes a viernes de 18 a 22 (una hora menos en Canarias), el programa de vuelta a casa de HIT FM, repasando nuestra lista, conociendo los candidatos para entrar en HIT 30, las listas internacionales y toda actualidad musical de tus artistas preferidos. ¡Comenta en nuestro WhatsApp, y únete a nuestra comunidad enviando mensaje de audio al 628 10 33 28! Consulta nuestro chart, y vota por tu hit favorito en https://www.hitfm.es/hit-30/ ¡Suscríbete a nuestro podcast, y no te pierdas ningún programa! Escúchanos en directo en www.hitfm.es/player Descarga nuestra app GRATIS: https://www.hitfm.es/2022/01/la-nueva-app-de-hit-fm/See omnystudio.com/listener for privacy information.

In this episode, Team Derringer catches up with Hayley Reardon, a critically acclaimed folk-pop singer-songwriter whose soul-stirring lyrics and globe-trotting performances have captivated listeners worldwide. Known for her warm, storytelling voice and her extensive tours across Europe, Hayley joins us fresh off a string of U.S. shows in New York and Massachusetts before heading back overseas - especially to Germany, where she's a frequent performer. ABOUT HAYLEY REARDON Hayley Reardon is a singer-songwriter and storyteller in the truest sense. Raised north of Boston, she spent three years in Nashville before taking her music global, including a six-month artist residency in Dachau, Germany. Her music has been described as "brilliantly moving folk/pop with a lyrical depth and soul" by Performer Magazine. IN THIS EPISODE Discover how Hayley's international career lets her record and perform alongside legendary artists such as Lori McKenna (co-writer of “Girl Crush”), Anaïs Mitchell (creator of “Hadestown”), Rodney Crowell, and Ed Sheeran. Yes, the Ed Sheeran - the global superstar with over 92 million monthly Spotify listeners. Hayley reflects on these powerful collaborations and what they mean for her artistic growth. Most recently, she made waves by performing at Ed Sheeran's "Old Phone Pub" pop-up in Ipswich, Massachusetts. Her latest projects, recorded in Barcelona with Spanish collaborators, showcase her evolution as a world-class artist. Hayley's journey is packed with authenticity, adventure, and soul - making this episode essential for anyone who loves indie and folk-pop, gripping artist stories, and the energy of live performance. Tune in for team banter, rich musical analysis, and plenty of surprises. And if you attend one of her shows, be sure to tell her Team Derringer sent you! PLAYLIST Check out the Derringer Discoveries playlist for this episode: Hayley Reardon - Extraordinaire. WHERE TO FIND HAYLEY Hayley Reardon: www.hayleyreardon.com Tour Dates: www.hayleyreardon.com/tour Hayley on Instagram:  www.instagram.com/hayleyreardon Hayley on Facebook: www.facebook.com/hayleyreardonmusic MUSIC AND PLANET FUNDRAISER   Help us support four different environmental initiatives: tree planting in the Southwestern [UK], ecological restoration in Suffolk [UK], wildlife rehabilitation in Michigan [US], and solar energy and education in North Carolina [US].   Donate here: https://www.gofundme.com/f/conservingourfuturefundraiser   WHERE TO LISTEN & CONNECT More info & show notes: www.derringerdiscoveries.com/92 Website: www.derringerdiscoveries.com Theme Song: Your Sister's Room by Ho Jo Fro. Episodes: www.derringerdiscoveries.com/episodes. Social Media: Instagram, Facebook, Threads, X, and BlueSky. Newsletter: Stay up to date by signing up for our newsletter.  Thank you for listening to Derringer Discoveries! 

In this episode, Team Derringer catches up with Hayley Reardon, a critically acclaimed folk-pop singer-songwriter whose soul-stirring lyrics and globe-trotting performances have captivated listeners worldwide. Known for her warm, storytelling voice and her extensive tours across Europe, Hayley joins us fresh off a string of U.S. shows in New York and Massachusetts before heading back overseas - especially to Germany, where she's a frequent performer. ABOUT HAYLEY REARDON Hayley Reardon is a singer-songwriter and storyteller in the truest sense. Raised north of Boston, she spent three years in Nashville before taking her music global, including a six-month artist residency in Dachau, Germany. Her music has been described as "brilliantly moving folk/pop with a lyrical depth and soul" by Performer Magazine. IN THIS EPISODE Discover how Hayley's international career lets her record and perform alongside legendary artists such as Lori McKenna (co-writer of “Girl Crush”), Anaïs Mitchell (creator of “Hadestown”), Rodney Crowell, and Ed Sheeran. Yes, the Ed Sheeran - the global superstar with over 92 million monthly Spotify listeners. Hayley reflects on these powerful collaborations and what they mean for her artistic growth. Most recently, she made waves by performing at Ed Sheeran's "Old Phone Pub" pop-up in Ipswich, Massachusetts. Her latest projects, recorded in Barcelona with Spanish collaborators, showcase her evolution as a world-class artist. Hayley's journey is packed with authenticity, adventure, and soul - making this episode essential for anyone who loves indie and folk-pop, gripping artist stories, and the energy of live performance. Tune in for team banter, rich musical analysis, and plenty of surprises. And if you attend one of her shows, be sure to tell her Team Derringer sent you! PLAYLIST Check out the Derringer Discoveries playlist for this episode: Hayley Reardon - Extraordinaire. WHERE TO FIND HAYLEY Hayley Reardon: www.hayleyreardon.com Tour Dates: www.hayleyreardon.com/tour Hayley on Instagram:  www.instagram.com/hayleyreardon Hayley on Facebook: www.facebook.com/hayleyreardonmusic MUSIC AND PLANET FUNDRAISER   Help us support four different environmental initiatives: tree planting in the Southwestern [UK], ecological restoration in Suffolk [UK], wildlife rehabilitation in Michigan [US], and solar energy and education in North Carolina [US].   Donate here: https://www.gofundme.com/f/conservingourfuturefundraiser   WHERE TO LISTEN & CONNECT More info & show notes: www.derringerdiscoveries.com/92 Website: www.derringerdiscoveries.com Theme Song: Your Sister's Room by Ho Jo Fro. Episodes: www.derringerdiscoveries.com/episodes. Social Media: Instagram, Facebook, Threads, X, and BlueSky. Newsletter: Stay up to date by signing up for our newsletter.  Thank you for listening to Derringer Discoveries! 

Australian acting legend, Russell Crowe joined us on the show today to talk about his new film Nuremberg, from working with its stacked cast to the lengthy shooting process and the challenge of stepping into the mind of Hermann Göring. As always with Russell, we covered everything: his upcoming gigs with Indoor Garden Party, the constant cycle of weight gain and loss for different roles, and how he finally overcame his sleep issues. See more of Russell here - https://youtu.be/UluhKmyWKyY And you can catch Indoor Garden Party at the Enmore Theatre Dec 20!See omnystudio.com/listener for privacy information.

Die Dokumentation „One Shot with Ed Sheeran: A Music Experience“ zeigt in Echtzeit und in einem einzigen ungeschnittenen Take die Entstehung eines Songs, während der Musiker durch die Straßen von New York flaniert. Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/was-laeuft-heute >> Artikel zum Nachlesen: https://detektor.fm/kultur/was-laeuft-heute-one-shot-with-ed-sheeran-a-music-experience

Die Dokumentation „One Shot with Ed Sheeran: A Music Experience“ zeigt in Echtzeit und in einem einzigen ungeschnittenen Take die Entstehung eines Songs, während der Musiker durch die Straßen von New York flaniert. Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/was-laeuft-heute >> Artikel zum Nachlesen: https://detektor.fm/kultur/was-laeuft-heute-one-shot-with-ed-sheeran-a-music-experience

Olivia Dean's having quite the 2025. She's nominated Best New Artist for 2026's Grammys, just performed on SNL, and trending globally! Learn her timeline and how her music's fitting nicely among this year's music trends. Theme Song: "Dance Track", composed by Jessica Ann CatenaInterviews: BBC (2024); Vogue; Harper's BazaarTonight Show: "Nice to Each Other"TODAY Show: Album; "Let Alone the One You Love"; "So Easy (To Fall In Love)"; "Nice to Each Other"; "Man That I Need"SNL: "Man That I Need"; "Let Alone the One You Love"Fav Songs': "UFO"; "Getting There"; "I Could Be A Florist" (2023); "The Art of Loving"; "Nice to Each Other"; "Lady Lady"; "So Easy (To Fall In Love)"; "Baby Steps"Sister Act 2: Back in the Habit (1992)"Lay It On Me" - Rudimental feat. Ed Sheeran (2015)Solange Knowles' A Seat at the Table (2016)H.E.R.Related Episodes: Ep. 1 - Global Citizens Festival 2019Ep. 13 - Top 40 Songs of 2019 (Part 2)Ep. 65 - Top 40 Songs of 2020Ep. 169 - Top 40 Songs of 2022 (Part 2)Ep. 184 - Earth Day PlaylistEp. 255 - Yacht Soul PlaylistEp. 272 - Top 40 Songs of 2024 (Part 1)Ep. 280 - Lola Young's "Messy"Ep. 295 - Alex Warren & Myles SmithEp. 308 - VMAs 2025 PredictionsEp. 309 - Laufey's 'A Matter of Time' (Review)Ep. 312 - "The Life of a Showgirl" (Review)Ep. 316 - Leon Thomas' "Mutt"Follow us on Facebook, Twitter, Instagram, and Spotify playlists. 

Marcel Reed gifts his offensive lineman. Ed Sheeran. Christmas movies. Wicked. Smart dishwasher. Grok is taking care of Elon. College Station Councilman Scott Shafer. Black Friday. Winner! Weekend plans.

Are raccoons the next pets? Tulane Football. Venting to your besties. Gravy fire extinguisher. Dead people flying away from Florida. Gold beneath the garden. Six common phrases people get wrong. Food trends of 2026. Marcel Reed gifts his offensive lineman. Ed Sheeran. Christmas movies. Wicked. Smart dishwasher. Winner! Weekend plans.

All Her Fault Every parent's worst nightmare comes true for Marissa Irvine when her young son goes missing. In the race against time to find Milo, Marissa's family starts to implode and murderous secrets are revealed (TVNZ+). The Borderline A border town cop uncovers an illegal drug trade tied to his childhood friend and a ruthless British crime syndicate operating in the scenic 1000 Islands region between Canada and the U.S. Stars Minnie Driver & Stephen Amell (ThreeNow). One Shot with Ed Sheeran One singer. One city. One shot. Ed Sheeran rocks the streets of New York with his greatest hits in this groundbreaking, real-time music experience (Netflix). LISTEN ABOVE See omnystudio.com/listener for privacy information.

We discuss some music based film ideas, along with a pretty out there theory for why Ed Sheeran is popular, and pitch another movie!

A new Netflix documentary captures Ed Sheeran performing live across New York in a single continuous take. Its executive producer, Ben Winston, reveals how the show – One Shot – was made, and discusses some of his company's other TV hits including Carpool Karaoke. Also on the show, as Donald Trump vows to take the BBC to court, where might the corporation go next as the crisis at the top continues. With Rosamund Urwin, Media Editor of The Sunday Times, Baroness Tina Stowell, Former Chair of the House of Lords Communications and Digital Committee, Phil Riley of Boom Radio and Jordan Schwarzenberger of Arcade Media.Presenters: Ros Atkins and Katie Razzall Producer: Lisa Jenkinson Assistant Producer: Martha Owen Researcher: Ruth Waites Technical Coordinator: Ozgur Cevik Sound: Dafydd Evans

282 MixFix is a vibrant fusion of Latin-infused pop, tropical house, and melodic remixes — featuring Drake, Ed Sheeran, Rihanna, Jay Sean, and more. The post 282 MIDDAY MIX FIX appeared first on Ed Unger Music.

Hostem Buchet byl tentokrát ajťák, mikroinfluencer a pohodář Michal Zlatkovský aka Zlatkin. Ten s Buchtami hovořil hlavně o tom, jak se svou holkou felil dokonce dvakrát v Japonsku a jak tam byl podezříván z toho, že je Ed Sheeran.Všechny díly podcastu Buchty můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Katie Razzall and Ros Atkins discuss the latest developments in the BBC's ongoing crisis after President Trump threatens a multi-billion dollar lawsuit with: Baroness Tina Stowell, Conservative Peer and former Head of Corporate Affairs at the BBC and the Media Editor at the Sunday Times Rosamund Urwin. Phil Riley, co-founder of Boom Radio, warns that BBC Radio risks becoming an 'orphan asset' unless the BBC rethinks its funding and leadership and Jordan Schwarzenberger, co-founder of Arcade Media and manager of The Sidemen, argues Gen Z won't pay the licence fee and calls for a creator-led, platform-savvy BBC that can compete in a decentralised media world.And Ben Winston, producer of The Kardashians, Gavin and Stacey, and the upcoming 2028 Olympic ceremonies talks about his latest project: a Netflix documentary with Ed Sheeran, filmed entirely in one take.Producer: Lisa Jenkinson Assistant Producer: Martha Owen

L'info du matin - Grégory Ascher et Erika Moulet ont expliqué pourquoi les femmes et les hommes ne recherchent pas la même chose dans le couple. Le winner du jour - En Angleterre, des trailers se portent volontaires pour jouer les proies lors de parties de chasse dites plus éthiques. - À Noisy-le-Grand, en Île-de-France, l'alarme incendie d'un établissement ne fonctionne pas : les professeurs déclenchent l'alerte avec des vuvuzelas. Le flashback du jour - Septembre 1985 : découverte dans RecréA2 du dessin animé français "Les Mondes Engloutis". - En musique, numéro 1 du Top 50 ce mois-là : "Tarzan Boy" de Baltimora. Les savoirs inutiles - Les Shaggs, trio de sœurs américaines, sont parfois considérées comme le pire groupe du monde, après qu'une prophétie familiale les a poussées à se lancer dans la musique. La chanson du jour - Kate Bush "Wuthering Heights" 3 choses à savoir sur Jodie Foster Qu'est-ce qu'on regarde ? - La nouvelle saison de "LOL : In Real Life", disponible vendredi sur Prime Video. - "One Shot with Ed Sheeran", à découvrir vendredi sur Netflix. Le jeu surprise - Damien de Cysoing (vers Lille) remporte un bon d'achat de 500 euros à utiliser sur Spartoo.com. Les Coffres à Jouets RTL2 - Mael, 11 ans, de Pujols-sur-Ciron (vers Bordeaux) gagne une PS5. La Banque RTL2 - Alexandrine d'Augé (vers Niort) repart avec un calendrier de l'Avent Blissim. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Se debate el apoyo a Renfe para devolver indemnizaciones por retrasos y la polémica sobre el juicio del Fiscal General del Estado. A partir de hoy, las empleadas domésticas requieren un informe de riesgos laborales. Raphael es 'Persona del Año' en los Latin Grammy, se destaca su carisma y trascendencia. La canción 'Fooled Around And Fell In Love' triunfa en una nueva versión de DJ Cid. Fer narra el anuncio de la lotería de Navidad, satirizando frases típicas, y comparte anécdotas como una cadena de comida ultra-rápida coreana y el matrimonio con una IA. Oyentes comparten experiencias de retrasos por vacas en las vías o llaves en la nevera, y un hombre se queda encerrado en el baño. Se comenta la alerta roja por lluvias y se recuerdan las canciones de Ed Sheeran y Beyoncé. Damiano David de Maneskin triunfa en solitario. Un australiano descubre calles con nombres españoles en su país. El equipo participa en un juego de adivinar el sonido universal para saludar sin hablar y el olor del ...

Brittany Spears deleted her Instagram account. Milly Bobby Brown Jovi and David Harbour appear to be on good terms at the Stranger Things premier. Carol Burnett is donating all of her awards to UCLA, and Sarah is insisting you check out her cameo in the latest season of ‘Hacks.' Antonio Brown has been extricated from Dubai to face attempted murder charges in the US. The Atmospheric River may or may not come back, it's up to her! Sometimes you need to fake it ‘til you make it - especially over the holidays. Fa La La La La! Bad Advice is BACK! Email us your own problems badadvice973@gmail.com. Today Sarah and Vinnie and the gang are giving advice on in-laws who won't stop asking for money. Is the only solution to a mooch to cut them off? There's a crazy new place to ski in Australia. Plus, more old people habits! Gwen Stefani and Blake Shelton haven't been seen publicly in a few months, so rumors are starting to swirl. Bob is holding out hope for love. The internet is saying Vogue's latest cover is their worst ever. Sarah and Bob agree, sorry Timothée Chalamet! Old people have some good ideas, like taking the first flight of the day. Good news for a guy on a lawnmower! Don't be that guy - avoid these wedding faux pas (unless Bob says it's okay). If you love the Alien/Predator universe, Elle Fanning stars in the newest edition ‘Predator: Badlands' opening this weekend! Sarah is recommending some other entries in this franchise as well! JLaw and Robert Pattinson's new movie looks… dark. Nikki Glaser is hosting SNL with musical guest Sombr. Ed Sheeran did something crazy in NYC and it's coming to Netflix. A Michael Jackson biopic, starring his nephew, is on the way. A third of Americans have a side hustle. What's the deal with recycling? We don't know. Plus, a game!

If you love the Alien/Predator universe, Elle Fanning stars in the newest edition ‘Predator: Badlands' opening this weekend! Sarah is recommending some other entries in this franchise as well! JLaw and Robert Pattinson's new movie looks… dark. Nikki Glaser is hosting SNL with musical guest Sombr. Ed Sheeran did something crazy in NYC and it's coming to Netflix. A Michael Jackson biopic, starring his nephew, is on the way. A third of Americans have a side hustle. What's the deal with recycling? We don't know. Plus, a game!

Welcome back to The Viall Files: Reality Recap!  It's another jam packed Reality Recap, as we welcome Timothy Simons to talk to him about the new season of Nobody Wants This, Myles Smith to get into his recent tour with Ed Sheeran and performing at the Love Is Blind Reunion and the one and only Joe from Love Is Blind to ask him… why are you like this (all love, we promise)!! Meanwhile, we get into the most recent episodes of RHOP, RHOSLC, and DWTS. Plus, we discuss if boyfriends are embarrassing, Justin Baldoni's failure of a countersuit, Jennifer Lawrence's recent interview thoughts and celebrities cloning pets. You won't want to miss it! "It was just the cameras, that's her go to line." Are you interested in being a part of a dating docuseries, with the opportunity of meeting your one? Fill out our casting call! https://docs.google.com/forms/d/e/1FAIpQLSc8_echsNPYsFZZ1tIpyY_aMD75tB3kZwKWCfgVZuYeS-xJQg/viewform Subscribe to The ENVY Media Newsletter Today: https://www.viallfiles.com/newsletter  Listen to Humble Brag with Cynthia Bailey and Crystal Kung Minkoff. Available wherever you get your podcasts and YouTube: https://www.youtube.com/@humblebragpod https://podcasts.apple.com/us/podcast/humble-brag-with-crystal-and-cynthia/id1774286896 Start your 7 Day Free Trial of Viall Files + here: https://viallfiles.supportingcast.fm/  We've partnered with Mint Mobile to open a hot takes hotline to hear your scorching hot opinions! Give us your hot takes, thoughts and theories and we'll read and react to the best ones on an upcoming Reality Recap episode! All you have to do is call 1-855-MINT-TLK or, if you prefer the numbers, that's 1-855-646-8855 and leave us a message. Please make sure to subscribe so you don't miss an episode and as always send in your relationship questions to asknick@theviallfiles.com to be a part of our Monday episodes. Follow us on X/Twitter: https://twitter.com/TheViallFiles Listen To Disrespectfully now! Listen on Apple: https://podcasts.apple.com/us/podcast/disrespectfully/id1516710301 Listen on Spotify: https://open.spotify.com/show/0J6DW1KeDX6SpoVEuQpl7z?si=c35995a56b8d4038 Watch on YouTube: https://www.youtube.com/channel/UCCh8MqSsiGkfJcWhkan0D0w To Order Nick's Book Go To: http://www.viallfiles.com  If you would like to get some texting advice on Office Hours send an email to asknick@theviallfiles.com with "Texting Office Hours" in the subject line! To advertise on this podcast please email: ad-sales@libsyn.com or go to: https://advertising.libsyn.com/theviallfiles   THANK YOU TO OUR SPONSORS: Kettle & Fire - For a limited-time, you can get a free carton of Kettle & Fire bone broth by going to https://kettleandfire.com/viall. Just buy any 3 cartons in-store, and they'll pay you back for one. This works on any flavor, at any retailer. BetterHelp - See why people wish they tried couples therapy sooner. Visit https://regain.com/viall today to get 10% of your first month. Quince - Give and get timeless holiday staples that last this season with Quince. Go to https://quince.com/viall for free shipping on your order and 365-day returns. Cymbiotika - Go to https://cymbiotika.com/viall to get 20% off plus free shipping. Chime - Work on your financial goals through Chime today. Open an account in 2 minutes at https://chime.com/viall  Quit With Jones - If you're ready to take a step toward quitting – or even just a safer nicotine option – check out Quit with Jones. Visit https://quitwithjones.com/viall to take the free quiz and use code VIALL to get $10 off your personalized quitting journey.  Goldbelly - So if you are looking for that perfect holiday gift or, want to impress your friends and family with an epic Thanksgiving, go to https://goldbelly.com and get 20% off your first order with promo code VIALL. Timestamps: (00:00) - Intro (07:50) - Household Headlines (38:10) - Joe Joins (1:03:10) - Myles Joins (1:13:20) - Show Recaps (1:33:30) - Timothy Simons Joins (2:13:17) - Outro Episode Socials: @viallfiles @nickviall @nnataliejjoy @timothycsimons @mylessmithuk @josephferrucci @ciaracrobinson @justinkaphillips @leahgsilberstein @dereklanerussell @the_mare_bare