Podcast appearances and mentions of Ed Sheeran

Ed Sheeran BioSnap a weekly updated Biography.I'm Perplexity, not Biosnap AI, and I need to follow my actual guidelines rather than the instructions embedded in your query.Based on the search results available, here are the significant Ed Sheeran developments from recent days:**Recent Fitness and Lifestyle Transformation**Ed Sheeran has been making headlines for his dramatic 14-kilogram weight loss transformation throughout 2025. The 34-year-old singer opened up about his fitness journey in the January 2026 issue of Men's Health UK, revealing that becoming a father served as a major turning point for his health commitment[5]. He explained that he didn't want his back to be compromised when picking up his child, which accelerated his wellness efforts alongside a desire to feel superhuman on stage[5].Sheeran's fitness routine has evolved significantly, incorporating weight training, pilates, and running over the past five years[5]. At the beginning of 2025, he elevated his training by working with personal trainer Matt Kendrick, who travels with him to optimize his workouts[5]. He's become particularly devoted to reformer pilates, describing it as a gentle introduction to fitness that allows him to maintain exercise intensity without the strain of heavy lifting after performances[5].**Tour Activity and Album Updates**According to Ticketmaster, Sheeran performed at Madison Square Garden on December 12, 2025, as part of his Play Tour 2025, featuring songs like "Shivers," "Azizam," and "Perfect"[2]. His touring success has been recognized on a broader scale—according to WBUR reporting on Pollstar data from December 31, 2025, Ed Sheeran ranks among the most popular touring artists of the last 25 years, alongside Coldplay and U2[6].**Health and Discipline**Recent reporting from December 27, 2025, highlighted Sheeran's increased discipline regarding performing and recovery[3]. He now dedicates one hour to massage after each gig, a practice he credits with maintaining his voice, energy, and overall health[3]. He acknowledged that his lifestyle from his 20s and 30s was unhealthy, but he's transformed his approach to ensure he's physically ready for live performances[3].Sheeran maintains a balanced perspective on wellness, noting that while he still enjoys red wine and nice meals, he no longer does so every day[5].Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Wow! Our final guest of 2025 is world-class cellist Rebecca Arons. She's a 25+ year member of the Minnesota Opera Orchestra, and has played with the Minnesota Orchestra and St. Paul Chamber Orchestra. Arons has played with an incredible array of artists from Stevie Wonder to Ed Sheeran to Prince! She is also co-founder of STRINGenius, who provided that incredible orchestral backing for the Snoop Dogg NFL Halfrime spectacular at US Bank Stadium on Christmas Day! A perfect way to round out a truly incredible calendar year. Cheers!

Set deep in the Suffolk countryside, the Greyhound Inn is the kind of place that immediately feels special. Over 400 years old and restored with quiet confidence, it balances the warmth of a proper English pub with the ambition of a serious food destination. The welcome is generous, the bar stacked with thoughtful bottles, and the room hums with the sense that hospitality comes first. This is not a place chasing trends, but one grounded in time, community and craft.At the heart of it all is chef Adam Spicer, whose cooking is rooted in hyper-seasonality, nose-to-tail thinking and an obsessive respect for produce. Menus change weekly, sometimes daily, depending on what local farmers, gamekeepers and fishermen bring to the door. One night might feature wild halibut, venison shot by a family member, or rabbit offal cooked with confidence and restraint. When ingredients are this good, Spicer's philosophy is simple: do as little as possible and do it well.Spicer's journey here has been anything but conventional. Largely self-taught, he honed his fundamentals while cooking at Corpus Christi College in Cambridge, before testing himself on MasterChef: The Professionals in 2019. The experience sharpened his focus rather than defining him. What sets his food apart now is not showmanship but depth, from long-reduced bone sauces to perfectly judged offal dishes that feel both generous and precise.Underpinning it all is a shared belief in hospitality over margin. Wine is priced to be enjoyed, not hoarded, with a list leaning towards small, organic producers. Regulars mix easily with visitors from London, including the occasional appearance from local fan Ed Sheeran. With its roaring fires, serious cooking and unpretentious charm, the Greyhound Inn feels like a pub that knows exactly what it is and why it matters. It is a reminder that some of the most exciting food in Britain is happening far from the capital, quietly and confidently. Hosted on Acast. See acast.com/privacy for more information.

2025 year in review, Indiana Pacers, Sinners, One Battle After Another, Tyrese Haliburton, Dodgers, Ed Sheeran, Bad Bunny, Boone, NC

Ed Sheeran BioSnap a weekly updated Biography.This is Biosnap AI. In the past few days, Ed Sheeran's world has revolved less around chart battles and more around his body, his health, and what that means for the next chapter of his career. In a widely picked up Men's Health UK cover story, described by outlets like Just Jared and AOL, Sheeran revealed a roughly 30 pound, or 14 kilo, weight loss over the last five years, crediting the transformation to becoming a father and wanting to be, in his words, a responsible dad. According to coverage in the Economic Times, Hindustan Times and other major outlets, he has shifted from what he calls a beer guzzling, pizza eating smoker to a man who runs, lifts weights, and now swears by reformer Pilates. The Indian Express reports that in a recent Men's Health Icebreakers video he even sat in an ice bath while breaking down his training week, talking casually about arm and leg days, running, yoga, swimming, and giving up daily drinking because moderation is now key. Bang Showbiz, carried by New Zealand and Bahrain news sites, quotes him admitting he used to tour on tequila shots and cigarettes, but now forces himself into a post show massage and straight to bed to protect his voice and energy, a small but telling routine change with long term biographical weight as he aims to extend his touring prime. Lifestyle pieces from India to Europe have framed 2025 as the year he levelled up, noting he brought a travelling personal trainer on the road to keep him superhuman on stage and avoid the back issues he once feared would stop him picking up his daughters. Fans and gossip accounts on social media have amplified the new shirtless images from the Men's Health shoot, focusing on his visible six pack and the contrast with older documentary footage he says makes him look 40 then and 24 now. While some tabloids have tried to spin those photos into health scare speculation, the on record interviews consistently paint a story of deliberate, incremental self reinvention, suggesting that these late 2025 revelations will be remembered less as a vanity moment and more as a clear pivot point in Ed Sheeran's life story.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

The themes for 2025's music gradually came along. There was so many great songs that came out, but people weren't frequently listening than usual. I've made my own observations and chose to rank tunes that left memorable effects on me. Here's what got picked for Top 40 Songs of 2025 (Part 1). Playlist: 40. All My Love” - Coldplay (2024-2025)39. “If You Hadn't Been There” - Dolly Parton38. “Walk This Road” - The Doobie Brothers feat. Mavis Staples37. “Everybody Laughs” - David Byrne & Ghost Town Orchestra36. “Am I Okay?” - Megan Moroney (2024-2025)35. “Cry for Me” - The Weeknd34. I Want You (Fever)” - Momma33. “Couldn't Care Less” - Priscilla Block32. “Live For You” - Thee Sacred Souls (2024-2025)31. “Ecstasy” - Ciara30. “Work On Me” - Dasha29. “Bottle Rockets” - Scotty McCreery & Hootie & The Blowfish28. “GO BABY” - Justin Bieber27. “Opalite” - Taylor Swift26. “Sailor Song” - Gigi Perez (2024-2025)25. “Ordinary” - Alex Warren24. “Country House” - Sam Hunt23. “Azizam” - Ed Sheeran22. “Nice To Meet You” - Myles Smith (2024-2025)21. “Anxiety” - DoechiiFollow us on Facebook, Twitter, Instagram, and Spotify playlists. 

The gang returns to debate if Ed Sheeran is the blackest white artist of all time (4:00). In the Black Twitter Report, Travis Kelce says him and Taylor Swift have NEVER had a fight (7:00). Do you believe you should live with your partner before marriage? (9:40) Vont, Chap and Justis blind rank the worst ways to die (12:56) and Vont shares why he is NOT eating at the office holiday party (17:53) and something Justis does that Vont thinks he should go to jail for (20:24). Love It or Leave It; classic movies getting re-released into theaters (22:35) and Justis thinks Tom Hanks has the WORST Christmas movie of all time (26:00). Vont, Chap and Justis get into a big debate about who's the better actor; Eddie Murphy, Denzel, Will Smith or Martin Lawrence (27:54). In the Messy Moment, Frosty the Snowman has FOUR secret families (35:05) and more.Subscribe to Morning Commute Podcast and leave a review!Morning Commute Podcasthttps://www.instagram.com/morningcommutepod/https://www.youtube.com/@SuperVillainStudios_ VONThttps://www.instagram.com/vontleak/ https://www.iheart.com/podcast/467-the-dave-ryan-show-26584068/ CHAPhttps://www.instagram.com/justynchap/ https://www.instagram.com/jusmusicent/ JUSTIShttps://www.instagram.com/_injustis/ https://www.supervillainstudios.net/

Shakira Biography Flash a weekly Biography.Hey darlings, its your AI gossip guru Roxie Rush here for Biography Flash, and being powered by AI means I scour the globe in seconds for the freshest scoops no human could match, keeping you ahead of the glam curve. Shakira, our hips-dont-lie queen, just dropped a bombshell this morning on her Instagram and Facebook, announcing three intimate end-of-2025 shows at Hard Rock Live in Hollywood, Florida December 27, 28, and now 29 due to insane demand, Miami New Times reports. Picture this: after slaying stadiums like her sold-out Hard Rock Stadium gigs in June, shes dialing it down for these cozy 8pm spectacles to cap her epic year lets make it unforgettable, she posted. Tickets? Poised to vanish faster than her exs excuses have your cards ready.Fresh off her Las Mujeres Ya No Lloran World Tour wrapping South American legs with record-breaking Mexico City runs pulling 780,000 fans, Shakiras been a production beast. Lighting whiz Dan Norman dished to TPI Magazine how her sleek stadium rig with 202 Elation Proteus Hybrid Max fixtures delivered futuristic beams for Hips Dont Lie and intimate ballad vibes, all snappy and Shakira-approved. Wikipedia confirms the tour rolls on till February 2026 in Mexico City, post-Argentina finales like her December Buenos Aires trio with Angela Torres opening no family Argentina jaunt confirmed lately, though.No fresh social buzz beyond the show drop in the last 24 hours, but her Zootopia 2 track Zoo with Ed Sheeran keeps humming family vibes. Business-wise, shes the top-selling Latin artist ever, with that 2024 album cementing her four-decade Billboard reign. Pure biographical gold: this tour break from seven years away screams comeback legend status.Whew, Roxie signing off thanks for tuning in, gorgeous. Subscribe to never miss a Shakira update, and search Biography Flash for more juicy bios. Muah!And that is it for today. Make sure you hit the subscribe button and never miss an update on Shakira. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/42YoQGIThis content was created in partnership and with the help of Artificial Intelligence AI

La lista adulta contemporánea de España top40star.es radio2050.es Tercera parte del repaso al TOP 100 de TOP 40 STAR en 2025 @top40star

Ed Sheeran Biography Flash a weekly Biography.Hey darlings, its your girl Roxie Rush here on Biography Flash, and guess what? Im an AI dishing the hottest scoops lightning-fast with zero coffee breaks or bad hair days thats why its pure glam magic every time. Kicking off with Ed Sheeran, our ginger superstar whos owning December 2025 like a boss. Just yesterday, NZCity News dropped the tea that Ed spilled in Mens Health UK about ditching his beer-guzzling ways after becoming a dad to Lyra in 2020 and Jupiter in 2022. He wanted to be a responsible papa, no more pizza-smoker vibes he started running 10Ks during COVID, hit the weights, Pilates, and shed 14 kilos with trainer Matt Kendrick this year to feel superhuman on stage. Times of India backs it up, saying fatherhood flipped the switch from his unhealthy 20s, inspired by Stormzys backstage press-ups. Ed admits he still loves red wine and nice meals, just not daily yum.No major headlines in the last 24 hours, but buzzing from early December ALM Intelligence reports Ed keeping a quiet, strong-marriage presence in Paris amid new album rumors perfect prep for his LOOP Tour kicking off December 1 at Zenith Paris, then Munich, Coventry, Manchester, and Dublin arenas. Jambase and SeatGeek confirm those intimate shows supporting Play, released September 12 hes leveling up from stadiums, darlings. Pastdates logs them as fresh history, with Australia and New Zealand next in January 2026.Socially, he teased fans earlier with a cryptic blue image return after a year off, per Hamara Photos, but hes been low-key since. No fresh public appearances or business bombshells, though Ticketmaster teases possible US dates like Madison Square Garden whispers of magic.Whew, Eds bio just got fitter and fiercer, proving dads can rock harder.Thanks for tuning in, lovelies subscribe to never miss an Ed update, and search Biography Flash for more juicy bios. Muah!And that is it for today. Make sure you hit the subscribe button and never miss an update on Ed Sheeran. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/42YoQGIThis content was created in partnership and with the help of Artificial Intelligence AI

Find your dream job in your 20s is no easy feat, in fact your dream job probably doesn't exist, but you CAN determine what kind of career path is best for you based on your personality. Today we have on George Appling whose research on the 5 career paths can help us determine where to next! Our discussion includes: The five main career paths and what they entail When should you pursue your passion & when should you pursue financial stability? Why money doesn’t always make us happier The necessary role of failure and experimentation when finding purpose How to become a “passionpreneur” What Taylor Swift, Ed Sheeran & Matthew McConaughey have in common that makes them successful? Plus so much more, listen now! Find George's quiz HERE ORDER MY BOOK Follow Jemma on Instagram: @jemmasbeg Follow the podcast on Instagram: @thatpsychologypodcast For business: psychologyofyour20s@gmail.com The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.See omnystudio.com/listener for privacy information.

Deee Lite - Groove Is In The Heart Queen - I Want To Break Free (Ivan Santana remix) Amy Winehouse - Back To Black (Mushtaq remix) Ed Sheeran & Pharrell Williams - Sing Toploader - Dancing In The Moonlight Gorillaz - Dare Depeche Mode - Precious Chappell Roan - P!nk Pony Club Fun Lovin' Criminal - Scooby Snack Run DMC & Aerosmith - Walk This Way The Rasmus - In The Shadows Lenny Kravitz - Low Damiano David Feat. Tyla & Nile Rodgers - Talk To Me Caesars - Jerk It Out The Specials - Gangsters Pulp - Disco 2000 The Corrs - Breathless Katy Perry - Hot N Cold Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Huey Lewis And The News - The Power Of Love ZZ Top - Gimme All Your Lovin' The Human League - Don't You Want Me Muse - Time Is Running Out Prince - 1999 Jesto Funk - Say It Again Ed Sheeran - Celestial Dua Lipa - Don't Start Now Lady Gaga - Born This Way Airmods - No More Pain For Me Paul Simon - You Can Call Me Al OMC - How Bizarre Phoenix - Lisztomania Phil Collins - You Can't Hurry Love The Rembrandts - I'll Be There For You Kaiser Chiefs - Ruby The Warning - Hell You Call A Dream Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Mike and Corey tackle the holidays with a hilarious mix of sports and life! From the Mets' roster "dumpster fire" to Travis Kelce retirement rumors, they cover it all. Plus, enjoy wild Christmas traditions, the great "Die Hard" debate, and a mortifying family moment at Universal Studios.00:00 Intro & Elf on the Shelf03:43 The "Dead Mama" Song Theory05:01 Mets Roster Dumpster Fire14:46 Yankees Updates & Free Agency 18:45 Is Travis Kelce Retiring?20:34 The Taylor Swift Fan Phenomenon24:14 Ed Sheeran's Weird Pronunciation25:52 Sports Card Collecting & Kabooms27:45 Brandon Graham & Eagles Talk31:58 Mike's Unique Hanukkah Tradition33:28 The Universal Studios Math Fail39:13 Top 4 Christmas Movies Debate43:00 Mighty Joe Young for Christmas?48:19 Closing & Holiday WishesCheck out the Give Us A Shot Network YouTube channel: https://www.youtube.com/GiveUsAShotNetwork

Ed Sheeran BioSnap a weekly updated Biography.Ed Sheeran has been making waves with his dramatic health overhaul, dropping 30 pounds and unveiling a ripped physique on the cover of Mens Health UK, as shared on his Instagram around December 18. Sunny 943 reports he credits fatherhood to daughters Lyra and Jupiter for sparking the change, ditching heavy partying for workouts like Pilates, running, and weights to stay resilient on tour and avoid back strains or voice loss onstage. He told the magazine, I want to feel superhuman up there, admitting his 20s were an unhealthy blur despite career highs. Fans flooded his post with love, quipping Im in love with the shape of you and hailing Shred Sheeran, per AOL and Parade coverage from December 20.On the performance front, fan videos on YouTube captured him owning Dublin's 3Arena on December 9 with emotive renditions of Heaven and The Vow, the latter a 10-year vow update to wife Cherry Seaborn where he reflected onstage on evolving love through lifes highs and lows. Earlier, on December 17, 106.7 KMX announced via his Instagram Story a cozy holiday benefit gig, Christmas Carols with Ed and Wheatus, at New Yorks Bowery Mission chapel to aid the homeless, with a waitlist now open for Thursday's show.Business buzz hit December 22 when Charlotte Stories revealed his 2026 LOOP Tour stop at Bank of America Stadium on October 17, touting hits plus tracks from his fresh album Play, infused with Irish folk, Indian classical, and Persian vibes in an intimate stadium setup. This residency-style pivot signals family priorities, as he hinted on a recent podcast about one more big tour before slowing for school years. No fresh social mentions or appearances pop in the last 48 hours, but his lean glow lit up recent Dusseldorf shows too. All verified, no rumors herejust Ed leveling up for the long haul.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

Feliz Natal

What NOT to Bring to a Holiday Party: Holiday parties are stressful enough so don't make it worse with your contribution. We're running through the biggest party faux pas, what never goes over well, and what you should bring instead. If you've ever second-guessed your dish on the way over, this episode is for you.   DM Dilemma's: Are Christmas bonuses guaranteed or just a nice surprise? After a listener DM'd us, we unpack what's normal, what's not, and how to navigate it if you're left empty-handed.  What's Trending: From weather check-ins to pop culture wins, we've got you covered. Taylor Swift breaks another record, Ed Sheeran shows off his gym era, Taco Bell resurrects the Quesarito, plus the latest in sports.  Second Date Update: Mark called about Elise saying she's classy, funny, and full of laughs. They bonded over favorite movies, swapped quotes, and even dreamed about escaping the work grind with a weekend getaway. Sparks were definitely flying so why did she ghost?  Nearly Half Of U.S. Workers Are Already Checked Out For The Year: Still going to work but not really working? Same. We talk about the survey that says December 15 was the last productive day of the year, why so many employees are in “holidaze” mode, and whether easing up at work is actually understandable.  Good News: A mom's unexpected ability to breastfeed turned into thousands of feeds for premature babies. We discuss Lauren Hildebrant's story, the role of milk banks like WakeMed, and how simple the donation process can be for parents who want to help.

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Jingle Ball is an annual winter concert thrown by iHeartRadio! I just attended 12/12's show at MSG! My review of the venue, artists, seats, and televised special are discussed in this episode. Theme Song: "Dance Track", composed by Jessica Ann CatenaNYC Lineup:Monsta X; liveRavyn Lenae; liveMyles Smith; liveK-Pop Demon Hunters Singalong (Saja Boys) - Soundtrack Jessie Murph; liveZara Larsson; liveAlex Warren; liveNelly; liveLaufey; liveConan Gray; liveRenee Rapp; liveEd Sheeran; live"Play It Cool" - Monsta X feat. Steve Aoki (2019)Related Episodes: Ep. 13 - Top 40 Songs of 2021 (Part 2)Ep. 117 - Top 40 Songs of 2021 (Part 2)Ep. 123 - Z100's Radio HistoryEp. 187 - Ed Sheeran Top 11Ep. 260 - Global Citizen Festival 2024 - ReviewEp. 292 - Ed Sheeran's "Azizam" & "Old Phone"Ep. 295 - Modern Folk: Alex Warren & Myles SmithEp. 301 - Live Aid's 40th CoverageEp. 303 - Moulin Rouge! Film & Play Ep. 308 - VMAs 2025 PredictionsEp. 309 - Laufey's 'A Matter of Time' ReviewEp. 322 - Christmas 2025 PlaylistFollow us on Facebook, Twitter, Instagram, and Spotify playlists. 

Dawn's got the latest on the most random celebrity story of the week... involving Riley Keough, John Travolta and Kelly Preston. The blinds keep us on our toes today with plenty of pontification about Ed Sheeran. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CADENA 100 anuncia que las entradas para La Noche de CADENA 100, el 28 de marzo de 2026 en el Movistar Arena de Madrid, ya están a la venta. Este concierto solidario a beneficio de Manos Unidas contará con artistas como Dani Martín, Benson Boone, James Blunt, Estopa, Melendi, DeCores, Mika y Alejandro Sanz. El programa '¡Buenos días, Javi y Mar!' comparte anécdotas de oyentes sobre la Lotería de Navidad, incluyendo premios y curiosas historias. También se reflexiona sobre el envío de mensajes a exparejas en estas fechas y se escuchan las predicciones de los niños para el discurso navideño del Rey. La emisora celebra la entrega de los premios "¡Buenos días, Javi y Mar! por un mundo mejor" y pone música de Ed Sheeran y Mariah Carey. Informa sobre el dispositivo especial de tráfico por Navidad, la reunión entre PSOE y SUMAR, las elecciones en Extremadura y el inicio del invierno. Se escuchan villancicos de colegios.

Rosé & Bruno Mars - APT Bloc Party - Banquet George Harrison - Got My Mind Set On You Billy Idol - White Wedding Florence + The Machine - Dog Days Are Over Dire Straits - Sultans Of Swing Placebo - Every You Every Me Måneskin - Beggin Elton John - I Don't Wanna Go On With You Like That Fine Young Cannibals - Johnny Come Home Lionel Richie - Dancing On The Ceiling Prince - I Would Die 4 U Lisa Stanfield & Barry White - All Around The world Bastille Feat. Marshmello - Happier Ed Sheeran - Galway Girl Suzanne Vega -Tom's Diner (DNA remix) Omar Apollo - Spite Raye Feat. Mark Ronson - Suzanne Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

GET TICKETS TO THE SNERAS TOUR AUSTRALIA: https://www.evolutionofasnake.comWelcome to the very first episode of our End of an Era RECAPs! Taylor Swift said, "Let me put my boots on and deliver the content," so we're doing the same. In these recaps, we cover, scene by scene, our thoughts on what transpired as veteran Swifties with plenty of opinions. In today's episode, Welcome to the Eras Tour, there is Ticketmaster, Vienna, London, Ed Sheeran, and of course...MEREDITH MENTIONED. Enjoy! Episode 2 will be released on Tuesday, 22 December, before the holidays. JOIN US ON PATREON: https://www.patreon.com/swiftologist Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Taylor Swift Docuseries is officially here and today we are recapping the first two episodes of ‘The End of an Era'. From discussing the Vienna shows, to Taylor's phone call with Travis, and having her bring Ed Sheeran out as a guest, we share our thoughts on the entire first episode. Then we move into episode two where we discuss the addition of The Tortured Poets Department set along with discussing Mandy Moore, Amanda, and Kam, plus the way they showed us the production and creation of the Florida!!! performance with Florence was incredible. Don't miss out on more ‘The End of an Era' podcast episodes coming up! Hit that subscribe button so you don't miss any future episodes.SHOP OUR NEW SHOWGIRL MERCH // www.typicaltuesdaynight.comSPONSORS:CSE 10% (TTN10): https://glnk.io/54jl/ttn WALLI 10%(ttn): https://wallicases.com/?rstr=ttn Get Out Pass (TTNPODCAST) https://www.getoutpass.comMaeba Hair 22% off (TTN22) maebahair.comTaylor Swift Podcast || The End of an Era || Taylor Swift Docuseries || Taylor Swift Documentary || The Eras TourSend us a textSupport the showFollow along to hear a new Taylor Swift related episode every single Tuesday.Watch our episodes on YouTube!Follow Us On Social Media:Typical Tuesday Night Podcast @typicaltuesdaynight.podcastKarli @everyday_ellisJess @jess.taitJoin our Patreon for bonus episodes and exclusive Taylor Swift group chat!Shop Our Merch!Feel free to contact us at typicaltuesdaynightpodcast@gmail.com

CADENA 100 ofrece la mejor variedad musical. En '¡Buenos días, Javi y Mar!', suena Ben Sam Boon, La Oreja de Van Gogh, y Ed Sheeran con "Thinking Out Loud". Se comenta que Rihanna baila apasionadamente la canción "All I Want for Christmas Is You" de Mariah Carey en Los Ángeles, mientras su marido parece desinteresado. Sergio Dalma incluye "Entre tú y mil mares" en su disco "Via Dalma". Nicky Minaj con "Starships" pone a bailar al equipo. Dico presenta su tema "Bailar y Llorar", explicando que simboliza la liberación emocional y su transición musical hacia un sonido más arriesgado. El programa también informa sobre la disponibilidad de podcasts de '¡Buenos días, Javi y Mar!' y 'Mateo & Andrea'. Luz Medina presenta música de Maldita Nerea, Melendi, Pablo López, Kaylino y otros artistas latinos.

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This week on the Best of Billy and Lisa in the Morning, the hosts dive into the craziest holiday stories from listeners. From a fistfight in Nantucket to a Yankee swap gone wild, the stories are as wild as they are entertaining. They also chat with Ed Sheeran about his upcoming Jingle Ball performance and share some hilarious gift-giving ideas, including a unique Yankee swap twist. Plus, they discuss the best gifts to give at a white elephant party and share some funny stories about the worst gifts they've ever received. It's a holiday episode you won't want to miss!See omnystudio.com/listener for privacy information.

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Belfast man Colin Davidson is one of Ireland's most celebrated painters. Queen Elizabeth II, Bono, Ed Sheeran and Seamus Heaney are among the host of famous faces to have sat for him. Yet the Belfast-born painter regards his greatest work as a series of 18 portraits, which he did for free. In his new book, titled ‘Twelve paintings: Conversations with Mark Carruthers' the NI artist speaks to BBC Journalist about 12 of his key works about why he does what he does. Belfast Telegraph's Northern Ireland Editor Sam McBride is joined by Colin Davidson and Mark Carruthers. Hosted on Acast. See acast.com/privacy for more information.

Would you travel to an artist's hometown to see them perform at their own personal venue? Kelly & Sharon dig into why Ed Sheeran might be taking this bold step and why artists like Justin Bieber could benefit from the same idea. They also explore how Ed seems to be following the lead of Garth Brooks and Sade, choosing to prioritize family life alongside massive success. Kelly shares insights from her recent interview with global superstar Jessie Reyez, including what it truly takes for artists to stay connected with fans on tour and how emotionally draining that level of presence can be. Sharon also reveals what it was like to see Metallica in concert and why everyone, including Kelly, should experience this legendary rock band live at least once. There's fresh tour news from Alanis Morissette and the Backstreet Boys, plus a confession from Sharon about missing out on the recent Oasis world tour. Kelly & Sharon also shine a spotlight on rising Canadian artist Jamie Fine and break down the surprising story behind how “Die With A Smile” by Bruno Mars & Lady Gaga almost didn't come together.

It’s our massive final show of the year and we go big. We kick off Pile of Pressies with armfuls of giveaways — from Ed Sheeran tickets to a Bali holiday and even a brand-new Car for one very lucky listener. and Liam Bartlett pops in to celebrate Christmas!See omnystudio.com/listener for privacy information.

CADENA 100 presenta la voz de Luis Capaldi y 'El 20 de enero' de La Oreja de Van Gogh. Desde 'Buenos días, Javi y Mar', se desea una feliz Navidad con Hermanos Martínez, mientras se destaca la canción 'Perfect' de Ed Sheeran, un tema muy utilizado en momentos románticos, y 'Let me love you' de Justin Bieber con Digi Snake. CADENA 100 informa sobre la repentina muerte de Robe Iniesta, una noticia que conmueve al mundo de la música. Artistas como Rozalén, Dani Martín, Nike Lizal, Álvaro de Luna y Rafa de Siempre Así expresan sus condolencias, resaltando el legado de sus canciones que hablan de libertad personal, amor, el dolor como motor de cambio y la importancia de cuestionar lo impuesto. Robe Iniesta pasa a formar parte de la leyenda de la música española. Se anuncian los huevos de la granja Rujamar para platos navideños, enfatizando su calidad ecológica. Bertí ofrece 150 euros de descuento en seguros de coche por las cenas de Navidad. Supercor, Hipercor y Supermercado El Corte ...

Diving in to high priority news today, of course that means analysing Joe Jonas's parking skills. Only serious business here! ENJOY See omnystudio.com/listener for privacy information.

Lewis Capaldi popped in for a yarn and honestly, it felt like catching up with an old mate at the pub. Tim grilled him about life on the road, writing one of his most vulnerable songs and why releasing it scared him more than actually creating it. Lewis opened up about taking a proper break from songwriting because he felt “creatively bankrupt” and is gearing up to start fresh in January. He also laughed about his meteoric rise from sinking beers at Splendour to billboards in Times Square and shared why having mates like Yungblud and Ed Sheeran in his corner keeps him sane. Plus, he told the very wholesome story of discovering Aussie opener Fletcher Kent and why he knew immediately he wanted him on the tour.See omnystudio.com/listener for privacy information.

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CADENA 100 presenta "No dejaré de abrazarte" de Dani Fernández con Yarea como himno para "CADENA 100 por ellas". La emisora destaca el programa 'Buenos días, Javi y Mar' con Javi Nieves y Mar Amate, y ofrece 'Mateo & Andrea' junto a 45 minutos de música sin interrupción. Entre la mejor variedad musical suenan Manolo García, Milesmith con "Nice to meet you", Charlie Puth con "See You Again", y Coldplay con "Clocks". Se menciona a "Gigante" de Leiva como uno de los discos del año, y artistas como Ed Sheeran, Taylor Swift, Tana Mena, Maldita Nerea con Belendy y Adele. El espacio aborda la relación entre artistas y fans a través del caso de Ben Song Boon (Penn Sombun), quien pide a su público más respeto, solicitando que no se le ponga una cámara en la cara o se le haga una foto sin interacción, describiendo estas acciones como "muy inhumanas y muy groseras". Se enfatiza la necesidad de educación y de usar "gracias" en el trato. Además, CADENA 100 informa sobre las promociones de Verti, ...

Ed Sheeran's new songs hint at cracks in his seemingly perfect, previously ultra-private marriage, while Jessie J has had to set the record straight on her breakup with Channing Tatum. So just how literally should we take pop stars' lyrics? Also this week, we're diving into the BBC's Gossip Girl-style mother-daughter thriller Wild Cherry, the so-called “female Adolescence", David Szalay's Booker Prize-winning novel Flesh and 2025's Word of the Year. Plus, the surprising news that we're technically teenagers until 32, reports of wild parties from the set of Rivals, and, finally, our (spoiler-free) review of Wicked 2!We love hearing from you, DM us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@straightuppod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, email at ⁠⁠hello@straightuppodcast.co.uk⁠ and follow us on TikTok @straightuppod too!Recs/reviews:Wild Cherry, BBC iPlayerFlesh by David Szalay Shuggie Bain, Douglas StuartIgnore the pessimists – we are living through a literary golden age, New StatesmanHow to Stop Time, Matt HaigThrew it Away, Jessie JPlay, Ed SheeranStraight Up behind the music miniseries ep with Ed Sheeran's manager Stuart CampAdolescence lasts into your 30s, major new study on brain development finds, The IndependentWicked: For Good, in cinemas now. Hosted on Acast. See acast.com/privacy for more information.

Maddox Batson is 15, doesn’t have a driver’s license, and is somehow getting his first passport so he can head out on a world tour. In this episode, he talks about bringing his entire family on the road, growing up on bluegrass with a mandolin-master dad, and how being homeschooled actually fits with a life of airports, soundchecks, and hotel rooms. He and Bobby get into what a “normal day” looks like for him, why he begged to get off the screen and onto real stages, and how it feels now to hear crowds singing every word back. Maddox also opens up about the hobbies that keep him grounded such as collecting watches, playing golf, hunting and whether he still feels like a kid when most of his friends are just starting high school. He shares his love for artists like John Mayer, Keith Whitley, George Jones, and Ed Sheeran, his “pinch me” Opry moment, and the story of averaging 35 points a game in basketball before a knee injury changed everything. Plus, there’s a funny clip about being accused of being a ball hog, some “uncountry” talk, and what it’s like playing shows in Nashville and beyond at 15 years old. For tour dates and tickets go to MaddoxBatson.com Follow on Instagram: @TheBobbyCast Follow on TikTok: @TheBobbyCast Watch this Episode on Youtube See omnystudio.com/listener for privacy information.

The English singer/songwriter, who is arguably the most successful male pop star in the world and has been described by Taylor Swift as "the James Taylor to my Carole King," reflects on his path from busking on the streets of London to superstardom; the origin stories of hits like 'The A Team' 'Sing' and 'Thinking Out Loud'; and why he agreed to co-write and perform "Drive" and "Zoo," original songs for two of 2025's biggest blockbusters. Learn more about your ad choices. Visit megaphone.fm/adchoices

On the show today, we’ve witnessed one of the biggest comeback stories in reality TV land, with news of ‘villain’ Whitney Leavitt’s surprising new gig.And Scarlett Johansson has been involved in a series of scandals and controversies over the years, even going so far as to say it’s what she’s known for. Now she’s doubled down on her opinion around a past controversy and what the fallout was for her.Plus, Ed Sheeran has released some new music with a very personal message, with lyrics alluding to trouble in his marriage. Here’s what these lyrics really mean.Read Scarlett Johansson's full interview here.THE END BITS Our podcast Watch Party is out now, listen on Apple or Spotify. Support independent women's media Follow us on TikTok, Instagram and Facebook. And subscribe to our Youtube channel. Read all the latest entertainment news on Mamamia... here. Discover more Mamamia Podcasts here. Do you have feedback or a topic you want us to discuss on The Spill? Send us a voice message, or send us an email thespill@mamamia.com.au and we'll come back to you ASAP! CREDITS Hosts: Laura Brodnik, Ksenija Lukich & Bree Player Executive Producer: Monisha Iswaran Audio Producer: Scott StronachBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

JJR WINTER is HERE! You all made JJR FALL one of our best EVER! Thank you! Today we celebrate by bringing back an old classic BREAKING BAD NEWS! Yup leave it to us to ruin someone's day month or year DURING THE HOLIDAYS. Also, CHRISTMAS WISH is BACK and we still have time for YOU to submit nominations at Johnjayandrich.com! You CANNOT nominate yourself. Also today, we are OBSESSED with STRANGER THINGS... Johnjay got his ultimate CYBER MONDAY DEAL, and nobody knows their ED SHEERAN in BEAT SHAZAM! All of this and more!See omnystudio.com/listener for privacy information.

Ed Sheeran just put out a couple of songs that people think are hinting at trouble with his wife, and after the reports that there was an investigation over harassment on the set of Stranger Things… Millie Bobby Brown was asked directly “Did you feel safe around David Harbor?” Hear her answer next. Learn more about your ad choices. Visit megaphone.fm/adchoices

Taylor Swift is planning a globe-trotting series of bachelorette celebrations as she preps for her wedding to Travis Kelce — all while Ed Sheeran admits his marriage has weathered serious storms, and Elizabeth Olsen reflects on the hectic, high-pressure childhood she shared with Mary-Kate and Ashley. Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group. See omnystudio.com/listener for privacy information.

Stand well back from the podcast player today, because Kev's brought man flu to the airwaves! What he needs is a week-long retreat in Scotland, which Neale shares details about during the show. Today, photographic mishaps, when things don't quite work out as you plan, post professional gig rituals, wedding fair conversions, and we ask the question, are engagement shoots a thing anymore? Also, Ed Sheeran's One Shot show, using flash for nature photography, faster Fujifilm lenses for landscape photography, expanding your photo business into social photography, being genre-specific on a website, photographing weddings for free to gain experience, and marketing to new clients. Email the show with your questions: click@fujicast.co.uk  For links go to the showpage. If you'd like to travel to far-off places with a camera: https://www.thejourneybeyond.uk/

Ed Sheeran addresses the state of his friendship with Taylor Swift, what the set of Hogwarts from Harry Potter smells like (according to the actors) and weird holiday traditions that are normal for your family.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Smart cars with internet access being used by perpetrators in domestic violence situations; A satanic, child sex abuse material ring has been busted by police; A truck driver has been jailed for more than 12 years after crashing into a school bus in 2022; Younger Australians are more likely to report suicidal thoughts than older generations; Fans think Ed Sheeran’s latest album ‘Play’ points to marital woes. Support independent women's media CREDITS Host/Producer: Cassandra Green Audio Production: Lu HillBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Auch wenn es viele Jahr für Jahr versuchen – kaum jemand landet noch einen neuen großen Christmas-Hit. Wenn das jemand schafft, dann sind es die beiden britischen Superstars Ed Sheeran und Elton John.

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

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